If you own a website or mobile app, the best way to find out what’s going to work, what’s currently working, and what’s not of any use, is to use a customer insight and analytics tool for your product. These tools will give you insights related to how your user is interacting with your website/app, what is the workflow and user behavior behind every conversion, and how you can better improve your interaction with your end users.

Before we continue, it’s important to understand that there is no tool available in the market that’s gonna give you foolproof answers on how you can improve your website. At most, they can collect and present user interaction data in different ways, based on which you can optimize your funnels. Nobody understands your business better than yourself and these tools are only there to help you make decisions that are backed by data.

Source de l’article sur DZone (Agile)

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