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I remember the final commit like it was yesterday, even though it was several years ago. Six months of work building our application, and we were ready to launch. It followed all of the best practices, the code was perfect (OK, maybe adequate), and it was just in time for the big release. Like an episode of Silicon Valley, we waited to for the numbers— numbers that never came. Instead, after six months of work, we watched as customers expressed interest and then just walked away.

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