The author, Jordan Hoggart, was not compensated by Ahana for this review.
The Background
At the base of Carbon’s real-time, first-party data platform is our analytics component, which combines a range of behavioral, contextual, and revenue data, which is then displayed within a dashboard in a series of charts, graphs, and breakdowns to give a visual representation of the most important actionable data. Whilst we pre-calculate as much of the information as possible, there are different filters that allow users to drill deeper into the data, which makes querying critical.
