In 2015, Statista published a report which predicted that by 2018, companies that have "fully invested in all types of personalization" will outsell companies that have not by 20 percent. Gartner’s thesis has already come to reality. We can’t deny how companies are dramatically increasing their revenues and the way they are doing business.
Companies like Amazon and Netflix have set a benchmark for offering a personalized experience to their user base. This technology has also gained traction in the B2B industry along with account-based marketing.