Every year, come fall, Americans can enroll in health insurance programs for the upcoming year. As this is no decision to take lightly, people take time in advance to research plans, gather information and study the topic. This is also an opportunity for health insurance companies to draw crowds to their websites, to read about their offerings. Therefore, health insurance companies and government websites should expect traffic spikes way before Nov. 1st, the day open enrollment begins, and up until the sign-up period ends.
To ensure people seeking insurance can access the different plans and services, health insurance companies and agencies should test their websites, apps, and APIs. These tests should check the performance of the systems under different loads, to make sure they don’t crash, there are no memory leaks, response time stays low, etc. Otherwise, customers will choose different plans, and express their anger at the companies and the government across social media (you can learn more and view a demo from our free webinar about preparing your website for peak traffic on Open Enrollment).
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