1. Copy.ai

The post 20 Best AI Writing Apps first appeared on Webdesigner Depot.

14 novembre 2022/par Service comm.

How to Sell on Pinterest Without a Website

You don’t need an online shop to sell on Pinterest, but owning one can give you the upper hand.

The only problem is that managing an eCommerce store is expensive.

On the other hand, selling on Pinterest has a low entry barrier. So it’s an excellent place to start even if you can’t afford a website.

Plus, Pinterest has many engaged users who are happy to buy your product, craft or offer. This is the only social media network where the most significant users hold the most disposable income in America.

This guide shows you how to sell to these top spenders on Pinterest, whether you own a website or not.

What Pinterest Brings to the Table
Selling On Pinterest Without a Website
Organize Your Products into Boards
Publish Your Products as Pins
Promote Pins on Pinterest
Go Beyond Pinterest
Blog on Medium
Selling On Pinterest With a Website
Set up Your Online Store
Add Your Product Catalog
Create Rich Pins
Stay Organized With Product Groups
Prompt With Shopping Ads
Wrapping It Up

What Pinterest Brings to the Table

Pinterest is not just a visual discovery engine. The social network brings more to the table.

With 433 million monthly active users and over one billion web visits in August 2022, the platform offers businesses new opportunities to reach highly engaged audiences.

Data Source: SimilarWeb

Also, data shows that about 38% of pinners have a college education, whereas Snapchat is 20%, Twitter is 32%, and Reddit stands at 15%, offering you access to a sophisticated market.

The social network enables about two billion monthly searches.

The company’s data revealed that 97% of the searches are unbranded, providing a level playing ground for all competing brands. However, for context, 42% of Google search queries are with branded keywords, meaning many searchers already have a brand in mind before searching.

Also, 80% of pinners said they discovered new products or brands on Pinterest, and 85% buy things they’ve seen from brands. Additionally, pinners are 55% more likely to buy a product after seeing a visual on Pinterest compared to other platforms.

The platform is not all talk and no action.

For instance, nearly nine in ten weekly pinners make buying decisions on Pinterest, and 50% of users have bought after seeing a Promoted Pin.

Pinterest might not be as popular and imposing as Facebook, Twitter, YouTube, LinkedIn, and TikTok, but the user engagement shows the platform can hold its ground against some perennial favorites.

Its numbers are impressive, making Pinterest too good to pass up.

Selling On Pinterest Without a Website

You can sell on Pinterest without a website.

It’s an excellent option for affiliate marketers. A Pinterest business account will work best since it lets you monitor analytics and run ads. You might also need a Facebook page and a Medium account to further your marketing.

When you’re ready, here’s how to start selling on Pinterest without a website.

Organize Your Products into Boards

Pinterest Board is a collection of pins.

It lets you stay organized. You can create different boards to categorize your products. For example, having boards for televisions, sound systems, video players, and other products in your catalog will make sense if you deal in electronics. You can further classify the boards into sections, like LG, Samsung, and Sony.

Boards make it easy for shoppers to find your products.

To create one, log in to your profile and click the Saved tab.

Click the + icon to reveal a drop-down menu, then select Board from the options.

Enter the product category in the name field to create the Board.

Open the newly created Board, click the ellipsis icon (the three horizontal dots), then the Edit board option to type a befitting description for the Board.

Use the Organize option to create and organize the pins into sections.

Publish Your Products as Pins

Create visually engaging pins to display your products.

One exciting thing about Pinterest is that you can create unlimited pins for the same product using different visuals, titles, and descriptions. And the more pins you create, the greater your chances of increasing your visibility and CTR.

The mistake most brands make is creating a single pin for a product and leaving the rest to fate.

But it doesn’t work that way.

As a visual discovery engine, you’ll need to create a lot of pins to stand out and hold your ground on Pinterest. It also lets you cover most of the keywords pinners use to discover products on the platform, stretching your visibility further.

To create pins, head to your profile and select Create Pin from the Create drop-down to begin.

On the next page, select the Board you wish to have the Pin on from the drop-down, then enter the Pin’s title. Of course. Use the keywords people are likely to search for to target Pinterest searchers.

You can see in this Pin that Cicinia, an online retailer of bridal dresses and accessories, uses searchable keywords in the title. But the Pin doesn’t have a description. Don’t make the same mistake.

Write a compelling description to entice users to click your link.

You can search your keywords on Google to see what other brands have as their descriptions if you don’t know what to write. Then, add a discount code to the description if you have any. It supports up to 500 characters, so make the most of it.

Finally, upload your visuals, add your alt text describing the visual you uploaded, then include the destination link, in this case, your affiliate link, and publish the Pin.

Repeat this step for the rest of your products.

Promote Pins on Pinterest

Pinterest comes with a built-in ad manager.

With this tool, you can promote your pins to the perfect audience. It lets you target people based on demographics like age, gender, and location. You may also run campaigns based on their interests or search terms.

Additionally, Pinterest allows advertisers to upload their customer lists for custom targeting. However, it works best for sellers that own a website.

Running ads means you don’t have to compete with the over 240 billion pins for attention. Instead, promoted pins put you on the spot and in front of the right people.

Dimniko, an online advertising agency, helped a client sell over 22,500 products with Pinterest ad campaigns, generating up to 11-times ROAS.

The brand pivoted to Pinterest after experiencing slow sales from other channels. According to them, the client spent around $15,000 daily on Facebook ads, generating $3 million monthly in Shopify; that’s $6 for every $1 spent on ads.

But with Pinterest, they generated $1.29 million with $116,000—$11.12 per $1.

Dimniko advised Pinterest advertisers to kill assets that didn’t meet the KPI in the first seven days and scale the budget of the top performers by 20% every two to three days.

They admitted that half of their sales were due to their retargeting strategy and suggested that new advertisers should start with their existing buyers and ‘actalikes.’

Go Beyond Pinterest

Several opportunities exist for you outside Pinterest.

Depending solely on the channel to reach prospects is a considerable risk. The platform only controls about 450 million of the estimated 4.7 billion global social media users, so there are always more people to reach.

You can do this organically by publicly sharing your pins or boards using trending and relevant Twitter and TikTok hashtags. Also, brands like Bergdorf Goodman use Facebook to promote their pins.

Like them, you can post your pins’ links as updates on your Facebook page.

Promote the post to reach more people.

Blog on Medium

Nearly 43% of global internet-enabled persons use ad blockers, meaning there’s little future for intrusive marketing.

So, content marketing is a no-brainer.

It lets you reach prospects through organic search when they are most likely to purchase. Also, creating consistent, valuable, and engaging content helps you answer customers’ questions, build trust, and influence buying decisions.

Studies found that content marketing generates three times more leads than traditional marketing channels. Also, brands that create content have a six times higher conversion rate than non-adopters.

Thankfully, you don’t need a website for content marketing with Medium. It’s a free and intuitive online publishing platform that lets anyone create, share and discover content.

Sign up on the platform. Research keywords and create quality content with them. You can repurpose the article into a video with tools like Lumen5.com and share it on YouTube.

Selling On Pinterest With a Website

A website puts your Pinterest marketing on steroids.

At least you won’t have to upload your products manually. Instead, the platform can automatically pull your products from your online store to Pinterest and update your catalog regularly. It also lets you retarget non-converters and upsell existing buyers, improving conversion and customer lifetime value.

Follow these steps to connect your website to Pinterest and sell on the platform.

Set Up Your Online Store

Create an online store if you don’t have one yet.

Pinterest currently supports Shopify and WooCommerce stores and online shops that can integrate with the following:

Lengow
ChannelAdvisor
GoDataFeed
Feedonomics
Products

Next, add the website to your Pinterest business account to claim ownership. Verifying your site allows you to access analytics for the pins you publish from your website and pins other users created from your site and get a verified merchant tag.

You can claim your website by adding a DNS TXT record to your domain host, uploading an HTML file to your website’s web server, or adding an HTML tag to your website code.

Add Your Product Catalog

Upload your catalogs to start selling on the platform.

Catalogs are a feed ingestion tool that lets you connect your eCommerce shop to your Pinterest store. The file lists all your available products and their corresponding attributes, creating a data source for the Pinterest store.

Pinterest ingests the data source every 24 hours to create your product Pins and process up to 20 million products per account. You’ll need to contact Pinterest support if you have more than that number of products.

You can add up to 20 data sources to promote your products across different markets, languages, and currencies. However, uploading your data sources to Pinterest is only available in selected countries. If you’re eligible, the steps here can get you started.

Alternatively, you may use third-party integrations like Shopify’s Pinterest app and Pinterest for WooCommerce plugin to get your products on Pinterest. Tools like Lengow, ChannelAdvisor, GoDataFeed, Feedonomics, and Productsup can also streamline your Pinterest data ingestion.

Create Rich Pins

Rich Pin is a step up for Pinterest pins.

They have extra information like price, product availability, description, and product link, providing pinners with rich shopping experiences. Rich pins encourage higher click-through rates, enabling you to sell more. They also make better ads.

With rich Pins, you don’t need to update your product Pins manually whenever the need arises. Instead, they update automatically each time you change your product titles, description, price, or availability.

Another fantastic thing is that rich Pins require only a one-time, easy setup. Pinterest will convert all your product Pins to rich Pins if you enable the feature for your account, and new Pins will appear as rich Pins.

Shopify natively supports Pinterest product-rich Pins, so it doesn’t require manual setup. Open any product page, copy the link and append .oembed to the URL, then validate with the Pinterest Rich Pins Validator.

If your store runs on WooCommerce, install the Yoast SEO plugin and enable Open Graph in the plugin setting. Next, copy any of your product URLs and validate. It’s that easy.

However, you’ll have to roll up your sleeves for custom sites.

It requires you to manually add rich metadata to the header of all your product pages. Pinterest supports Schema.org properties. Use any product schema generator like Merkel Schema Markup Generator to generate the JSON-LD code for each product page.

Next, use Google Tag Manager to add the code to the page’s HTML.

To begin, log in to your account and select Add a new tag under the “New Tag” section.

Choose a name for your tag, then select Custom HTML as the tag type.

Scroll down to Triggering to choose a trigger, then click the + icon.

Name your trigger and select Page View as the trigger type. Next, choose Some Page Views under the “This trigger fires on” section.

Specify your trigger condition, save and then publish your tag.

Repeat the steps for all your product pages, then validate any URLs to apply for rich Pins.

Stay Organized With Product Groups

Product groups help you manage your inventory.

It also lets you promote a product category instead of individual Pins. You can create a product group manually or leave that for Pinterest to handle if you use Shopify. The app can automatically sync your Shopify collections to create relevant Pinterest product groups.

The auto-created product groups include All Products, Top Sellers, Back In Stock, Best Deals, New Arrivals, and Most Popular.

You can add others manually if you need different product groups like brand, custom label, product type, category, or gender. First, ensure the fields exist in your data source and name the products based on your chosen filters.

Follow these steps to create a product group:

First, log in to your Pinterest business account from your desktop.
Click Ads on the top menu and select Catalogs.
Select View product groups, then Create product group.
Apply filters to select the products for the group
Go to the next page and enter a name for the product group.

Prompt With Shopping Ads

A website lets you take your Pinterest ad campaigns to a new level.

For instance, you can retarget non-converting shoppers to recover lost sales or upsell active buyers to improve their lifetime value. You may also create an act alike (equivalent to Facebook’s lookalike) audience to reach your ideal prospects, eliminating guesses from your targeting.

However, the first is to install the Pinterest tracking tag.

It’s a code snippet that lets Pinterest track your store visitors and their actions while on your site. The code helps you measure your campaign performance, optimize your conversion, build a targeting audience and become a verified merchant.

To install the tag, log in to your Pinterest ads account, click the Ads tab on the top menu, select conversion from the drop-down, and follow the rest of the instructions to complete the process.

Create your audience and run shopping and personalized collections ads to promote your products. Also, launch dynamic retargeting campaigns to upsell buyers and retarget shoppers that abandoned their carts. Run these campaigns concurrently for the best results. This resource can guide you in setting up high-converting Pinterest ads.

Also, don’t forget to promote your store outside Pinterest for maximum reach.

Wrapping It Up

So you don’t need to own a website to sell on Pinterest.

With just an affiliate link, you can get started on the platform. That might even change soon. The social network is piloting a feature that lets shoppers checkout and pay for items on Pinterest so that they don’t have to leave the app to complete their purchases.

The in-app checkout will probably redefine social commerce in the coming years, and getting onboard Pinterest and setting up your stores now means you’ll always be ready for the mad rush.

Thankfully, the tips in this article can get you started.

Featured image by rawpixel.com on Freepik

The post How to Sell on Pinterest Without a Website first appeared on Webdesigner Depot.

9 novembre 2022/par Service comm.

15 Best Podcast Hosting Platforms

Podcasts are on the rise. In 2020 consumption of podcasts reached 332.2 million internet users, and this number grew to 383.7 in 2021. And it is increasing steadily – with the number of listeners slated to reach about 509.4 in 2024.

Podcasts have moved from a niche market of discussants in their parent’s basements to being spread across the globe into everyone’s earsets.

However, it’s more complex than just creating a decent show and uploading it. First, your website needs to be able to handle the traffic, lest you want your listeners attempting to sign up for your newsletter on a frisbee. But where does one start?

And that’s where podcast hosting sites come into the picture!

You need a podcast hosting service to publish your podcast episodes online and make them available to your audience. Podcasts are called interactive audio content for a reason. Your podcast listeners can get in touch with you through the comments section, emailing you their feedback, sharing your episodes on social media, and more.

It doesn’t matter if you’re looking to become a mega-star or want to solidify your brand; knowing which podcast hosting platform to use is essential to the podcasting process.

In today’s article, we have covered the 15 best podcasting sites. So whether you are looking for free or paid podcast hosting sites, we have covered everything in detail.

1. Podbean

Podbean is a podcast hosting and monetizing platform that lets you publish your podcasts in minutes. Just set up some basic information about your podcast – and you are set to publish your first episode on Podbean. With Podbean’s intuitive user interface, getting started with the service is as easy as pie!

In the above image, you can see how Podbean will ask you to set up your podcast. Podbean makes it easy to create a professional-looking site from title and description to category and podcast logo. Once you upload your episode, you can also pick a theme for your site.

As you see in the below image, you can customize its fonts and colors and test the audio and appearance before it launches.

Podcasts can also be listened to on Apple, Google, Shopify, and other podcast apps. If you want to embed your podcast on your website or blogs, Podbeans Embeddable Players will make that easy for you. The Embeddable player is also customizable and lets you add branded elements, making the design professional.

You can even connect your social media handle with your Podbean account to directly share podcasts on your social pages.

It doesn’t skimp on statistics, either. Podbean statistics will give you all the insights you need to know about your podcast’s audience, including the top 10 episodes, how many downloads there are at a particular time, where your customers come from, and user retention data.

All in all, it’s a great option to get started with your podcasting journey. However, one downside is that the podcast website isn’t as polished as some podcasters might prefer.

Other key features include

You can host audio and video files without limits on storage and bandwidth.
You can personalize your podcast with your own domain.
You can also schedule your podcast episode in advance.
Once you publish your podcast, users can access it on Alexa devices.
Its Mailchimp integration will help you collect emails for future distribution.
You can monetize your podcast using ads.
Live stream your podcast with a remote co-host or guest.

Pros

They offer a free plan, which provides iPhone and Android app players with 100GB of monthly bandwidth and their own podcast site.
Even though the interface is very intuitive, the resources in their knowledge base will be helpful to beginners.

Cons

You can’t host video podcasts unless you are on their Plus & Business plans.
The podcasting website should be more professional.

Pricing

It starts at $9/month for unlimited storage space, unmetered bandwidth, distribution on significant podcast apps, customizable themes, and more.

2. Buzzsprout

Buzzsprout is a podcasting platform that provides hosting, promotion, and analytics solutions. You can directly distribute your podcast on Google, Apple, Spotify, Stitcher, iHeartRadio, Alexa, Overcast, and more through Buzzsprout.

You can start with easy and free learning material provided by Buzzsprout, including podcasting guides, courses, video tutorials, industry podcasts, and community.

It’s also worth noting that Professional-sounding podcasts don’t come easy. That’s why Buzzsprout’s MagicMastering tool is available for you to use. It’s an audio filter that sweetens your podcast and optimizes it for the best industry standards.

That said, the Magic Mastering feature is only available with the pricier plans, so you’ll have to shell out more money for it.

You don’t have to worry about optimizing your episodes yourself either because Buzzsprout optimizes all episodes in terms of file type, bitrates, ID3 tags, etc.

The best part is that it has dynamic content flexibility, letting you decide whether audio should go at the beginning or end of an episode. It does everything to make your podcast search engine friendly, including transcribing each episode for people with hearing disabilities.

Buzzsprout’s users also usually have good things to say about the platform.

For example, Neil Thacker, founder of Casual Car Guide, who uses Buzzsprout himself, is a big fan of the platform.

Thacker says,

“I have been lucky enough to host a few different podcasts in various industries. Every time, my hosting platform of choice is Buzzsprout. They just get it. Buzzsprout makes it super easy to publish and syndicate your podcast episodes across various mainstream streaming platforms and directories.

If you need a website for your podcast, Buzzsprout gives you the tools to create one. Simply pick a domain and host your podcast there for the world to see. It’s quick and easy to set up and won’t cost you the earth. Go, Buzzsprout!”

Other key features include

It offers a customizable podcast player that lets you skip to the next track or move backward. You can also share your episode on social media and make the player match your website’s branding.
One account can hold multiple podcasts and team members.
You can find all the necessary help through its YouTube channel and Facebook community.
It integrates with tools such as Chartable, Podtrac, Hindenburg, and more.
It also offers Visual Soundbites to match your brand colors.

Pros

It offers competitive pricing and features.
Clean & easy-to-use UI.
Plenty of learning resources.
Free version for 90 days.

Cons

Limited upload time, even with paid plans.
Your episodes will be hosted only for 90 days with the basic plan.
The basic plan does not include Magic Mastering.

Pricing

Starts at $12/month for 3 hours of upload, advanced statistics, unlimited storage, and more.

3. Simplecast

Simplecast is the all-in-one solution for your podcasting needs – including podcast publishing, distribution, analytics, and sharing. Whether you’re a large or small business, it also has similar tool access for all sizes of companies.

Your podcast can be set up anywhere, including Shopify, Google Podcast, Apple Podcast, and other podcast directories. Simplecast gets your podcast on these directories and apps as soon as you publish any episode and then automatically sends it to your listeners.

Then it will provide you with advanced analytics to show how many listeners you have, how many downloads you get, your listeners’ locations, and more. See below for a visual representation of how this works:

It also has a website. That’s right; you’ll get your own website.

This website automatically updates as you publish new episodes and is customizable, mobile-friendly, search engine optimized, and Google Podcast optimized. You can even use your own domain names.

In addition, it allows the user to manage multiple shows in a single account. The image below will show you what the Podcast Dashboard looks like. It displays the number of episodes for each show and other information, such as role and owner.

Other key features include

Its audio analytics come in easy-to-understand visuals and show you different trends – for example, which device listeners use to listen to your podcasts.
Simplecast’s framework is a rock-solid, no-nonsense platform that keeps your stream playing 24/7.
You can import your existing podcast from any platform with just a few clicks.
You can use its players to embed your podcasts on your web.

Pros

All of its plans offer unlimited uploads and storage.

Cons

It does not offer a free version.
I see users getting frustrated with the limited customization options for website themes.

Pricing

It starts at $15/month for two seats, unlimited storage and uploads, basic analytics, a custom domain, a customizable website, and more.

4. Anchor.fm

Anchor is one of the – if not the best free podcast hosting services by Spotify that takes care of creation, distribution, monetization, analytics, and more.

Creating Music+talk episodes on Anchor is as easy as pie. Choose any song from Spotify’s library, place it in your episode builder, add an audio file that you wish to go with the music file, and then submit your episode for review.

Some of the best ways to make money from your podcast are by building an audience and monetizing that audience. And with Anchor, you can monetize in various ways, including by adding paid advertisements to your podcast or asking for donations from listeners.

In addition, the IAB 2.0-certified metrics from Spotify let you measure your podcast’s performance in detail. For example, you can see where listeners are abandoning you on the track and adjust accordingly by adding content that really matters to them. You can also see what type of listeners interact with your podcasts – how old they are, what gender they identify with, and more.

Luciano Colos, founder and CEO of PitchGrade, who uses Anchor for his own podcast, talks about his experience with the platform.

He believes that the end-to-end control of the whole process is what makes Anchor.fm unique.

Colos further shares,

“Even if you’re not a technical person, the interface is so simple that you’ll be able to learn it in minutes. I’ve been using it since the day I started my podcast, and I’m so glad I found it. It’s also worth mentioning that the support on the platform is great. If you ever have a question, you can contact the staff on their Discord channel and will get an answer within minutes.”

Other key features include

All the content rights are yours.
You can distribute your podcast to Google, Apple, Pocket Casts, Spotify, and more.
You can directly record from your phone, tablet, or computer and sync them to all devices.
You can create both audio and video podcasts.
The episode builder has easy-to-visualize building blocks.

Pros

Anchor offers free and unlimited hosting in all plans.
Easy monetization options, that too with ads in your own voice.
You can distribute your podcast to all major podcasting platforms.

Cons

You can host only one podcast per account.
Interview features on phone hosting are limited.
Customer support is limited to online resources.

Pricing

It’s a free platform.

5. SoundCloud

SoundCloud is a platform for both streaming audio and hosting podcasts. Majorly, it’s a popular music-sharing platform, but it also offers a robust podcast-hosting platform used by over 75 million people worldwide.

Creating a SoundCloud profile is also as simple as pie. You can personalize your profile with your own username, profile URL, custom profile image, and header.

SoundCloud is also one of the few podcast-hosting platforms that allow you to create a community around your podcasts. This is handy if you want to grow awareness about your podcast among other users.

Users can comment on specific moments of the track, and other users can see those comments when they reach that moment on the track.

The podcast hosting platform is available for Android and iOS, and you can sign up for free. Of course, there’s an affordable fee for upgrading your account to a creator account.

In addition, SoundCloud lets you distribute your tracks on various channels, including Spotify, YouTube, Apple Music, and more.

Then you have the SoundCloud Analytics dashboard that gives you a quick overview of the number of streams, revenue, and top tracks — but it’s not as detailed as you can get with other podcasting sites. After all, it’s a music streaming platform primarily rather than one specifically for podcasts.

There is little to no knowledge on their website for beginners, which is another disadvantage. That said, it’s pretty easy to use, so anyone without experience in podcasting can easily use the platform.

Other key features include

SoundCloud allows you to share your music on Apple Music, TikTok, Spotify, and more.
Except for the free version, SoundCloud offers unlimited upload time.
If you have collaborators in your profile, you can split the payments with them.
You can also schedule your podcast releases in advance.

Pros

It offers a free plan with 3 hours of upload time.
The hosting fee is affordable.
Listeners can comment on specific moments from your track.

Cons

Many users report that it takes a long time to load the track.

Pricing

It starts at $2.50/month for monetization, distribution, promotion, and split payment features.

6. Transistor.fm

Transistor’s like other podcasting platforms – you can create a podcast from scratch or import it from another platform. Just follow the instructions, and you’re good to go.

Once your podcast is recorded and ready to go, you can invite multiple members to contribute. Its analytics software provides clean visuals and robust insights into listener trends.

For instance, the below image is an overview of the podcast performance:

Now observe that the amount of data and clear visuals make this less overwhelming. As you can see, it gives you insights into average downloads per episode for the specific period, estimated subscribers, and total downloads (month-wise visual presentation).

In addition to providing one-click submissions to significant podcast platforms such as Spotify, Google, Apple Podcasts, Podcast Addict, and more, Transistor also offers one-click submissions to search engines like Listen Notes and The Podcast Index. Transistor is one of the few podcasting hosting platforms to provide a service like this.

Corey Haines, Founder of SwipeWell, shares his experience with the platform,

“I’ve been super happy with Transistor.fm for hosting all my podcasts. Instead of paying for each one individually, Transistor allows me to host all the podcasts I want for a single price. This made me feel free to experiment and start as many podcasts as I wanted. They also have great integrations, analytics, and sharing capabilities to embed on a website or newsletter.”

Other key features include

You can create, import, and host multiple podcasts in a single Transistor account.
You get a unique RSS feed, advanced analytics, a basic webpage, and collaborator invites for each podcast you create.
The analytics tool gives you insights like the number of plays, total plays per episode, average download, devices, and more.
It offers a podcast player that you can embed on your website, landing page, or tweet.

Pros

Multiple podcast hosting options allow you to test different podcast formats for varied groups of listeners.
You can host unlimited podcasts in one account.
It offers a free trial.

Cons

The starter plan, which is a paid one, does not include dynamic ads. It also does not allow you to automate YouTube posting.
There are plenty of resources in their knowledge base, but finding what you’re looking for is confusing.
Only the Business plan allows you to remove Transistor branding from the player.

Pricing

It starts at $19/month for unlimited podcasts, private podcasts, live customer support, a built-in podcast website, and more.

7. Libsyn

Libsyn has the tools to help you get started regardless of your level of podcasting expertise. It assists you in recording, publishing, distributing, and monetizing your podcasts.

The best part? You can host both audio and video podcasts on Libsyn.

To get started with Libsyn, you’ll have to provide a few details, including podcast title, subtitle, description, category, owner’s name & email, author, website URL, and more.

The below image shows what the Libsyn podcast settings look like:

You can also add your own artwork to your podcast. Click “Add artwork” or drag and drop the images in the upload area. Suppose you don’t have your artwork ready. In that case, you can design one on Canva – Libsyn’s integration with Canva makes creating a professional-looking podcast cover simple without any graphic design experience.

Once you are ready with everything, publish your podcast and distribute it to the platforms where your listeners could be, such as Apple Podcasts, Spotify, and Google Play Music.

Libsyn gives you more ways to make money with your podcast, including advertising and subscriptions. For example, you can pitch to the big advertisers on Libsyn’s AdvertiseCast Marketplace or build a community of members who get exclusive access to your content.

Antreas Koutis, Administrative Manager at Financer, shares his experience with Libsyn,

“When I started podcasting on the side, I wasn’t sure which hosting platform to use. There are a lot of options out there, and it can be overwhelming to try to figure out which one is the best. After trying out a few different platforms, I found that I liked Libsyn the best.

It was easy to use and had all the features that I was looking for. I also liked the fact that they offered unlimited storage and bandwidth, which was important to me since I wanted to be able to grow my podcast without having to worry about running out of space. The only downside is that it can be a bit expensive, but overall I thought it was the best option for me.”

Other key features include

Its podcast players allow you to drag and drop your uploads, and you can create an episode from any page.
You can also publish your episodes in batches or pre-schedule them.
With Snippets, you can create a description for your podcasts just once and reuse it with every post.
It provides IAB Tech Lab Verified Stats, which means you can trust the accuracy of the data.
Get access to advanced analytics, including an interactive worldwide map, listener app analytics, demographics, and more.

Pros

Podcasting can be a cinch for anyone who starts with Libsyn’s in-depth, step-by-step guides and other valuable resources.
Its integration with Canva helps you design your artwork with ease.

Cons

The basic plan does not offer unlimited storage or uploading hours.
For advanced features, the price is quite high.

Pricing

Starts at $5/month for 3 hours of uploading, 162MB storage, stats snapshot, basic social promotion, unlimited bandwidth, ad-free website, and more.

8. Podcastics

Podcastics is a complete suite of tools for hosting, sharing, and monetizing your podcasts. The prime reason to give Podcastics a try is its 1-month free trial – no credit card required! And you don’t even need the training to use this platform. But if you need assistance, there’s plenty of help in the help section.

It takes just a few clicks to get Podcastincs up and running. The editor is clean and self-explanatory, as shown in the image below. Just follow the steps, and your podcast will be ready in minutes.

Moreover, if you already have your podcasts on the Apple Podcasts platform, you can easily import all of them into your Podcastics account in just two clicks. Simply type your podcast name in the search box and select yours from the list that appears. This will collect and save all your data, such as titles, descriptions, episodes, etc.

Podcastics is also one of the few podcast hosting platforms that allow you to host multiple podcasts with unlimited episodes under one roof.

Once your podcast is up and ready to be distributed, you can share it with the world on major listening platforms such as Spotify, Google Podcasts, Apple Podcasts, and more. Podcastics makes distribution so much easier by automatically creating an RSS feed for you.

Its magic link never misses redirecting your listeners to the correct platform. You can also add QR codes to your magazines or print flyers to get user subscriptions.

Other key features include

You can host multiple podcasts in one account.
It also records heat maps for you with the most and least active time during the week.
The text editor lets you insert links and lists and style your fonts in episode descriptions.
If you are using a free version, you can use your own server to upload your podcasts. Paid plans offer to host by Amazon Servers.
You can also monetize your episodes using Patreon and affiliate programs.
You can segment your podcasts into sessions and assign episode numbers.
You can schedule your podcasts for specific dates & times.

Pros

It saves your time with the duplicate episodes feature; then, you can edit a few details and post another episode in minutes.
Its description snippets eliminate the redundant task of adding a few same elements for each episode.

Cons

Although it contains so many advanced features, newbies can quickly become confused by the program for the same reason.
For the free plan, you have to use your own server.

Pricing

Starts at $8/month for worldwide distribution, easy import, unlimited episodes, private/unlisted episodes, and more.

9. Spreaker

Spreaker comes with a bundle of tools for you to create, distribute, monetize, grow an audience, and track the progress of your podcasts. You can host and monetize your podcasts with programmatic ads from big brands, such as Green Chef, Lego, Swag.com, CareerBuilder, and more.

Spreaker’s how-to guide for podcasting will get you started in no time. Once you have your podcast’s name, length, and format ready, Spreaker Studio will help you record it, add sound effects, and crop or trim your audio. Finally, add the cover art, and you are ready to publish your first podcast on Spreaker.

Martyna Inkielman, Community Manager at PhotoAiD, shares her experience with Spreaker,

“I find Spreaker the best and most reliable platform. My favorite thing about it is that it provides most of the essential features in one place – pretty much everything related to your podcast can be done on Spreaker. It’s also very intuitive, so it’s effortless to use, even for beginner podcasters.”

Martyna mostly has good things to say about Spreaker, but one thing that bothers her – it doesn’t support video podcasting, so she can’t post on YouTube with it.

Other key features include

With Spreaker, you can share your podcasts on Google Podcasts, Amazon, Apple Podcasts, Spotify, and iHeartRadio.
For monetizing, Spreaker inserts relevant ads in your podcasts no matter how new your episode is.
For analytics, you can choose the plan for the level of detail you need about your podcast interactions. From downloads to listeners’ geolocation, Spreaker shows you every statistic vital to you.
Spreaker Enterprise offers full-stack audio publishing, single-click distribution to various podcast channels, ad campaign manager, and more.

Pros

You can monetize your podcasts regardless of the size of your audience, the number of downloads, or your account age.
You can see real-time analytics of your podcasts because of their IAB Tech Lab certification.

Cons

Users have reported limited options for customer service.

Pricing

It starts at $8/month for 6-months statistics, 100-hours storage, auto-upload to Spotify, iHeartRadio, Apple Podcasts, and more.

10. Podomatic

Podomatic allows you to build your podcasting career in four easy steps: create a free account, record and publish, submit your podcast to big podcast platforms such as Spotify, and keep repeating.

To upload media, you must first add it to Podomatic’s library of supported file formats. It supports file formats including m4a, mp3, mp4, BMP, jpg, png, mp4, m4v, and more.

Podomatic will store your audio and video files in an unpublishable section if they are larger than 350MB, lack an extension, or has an unsupported extension.

To upload a podcast, you only need to determine the title, tagline, cover art, description, category, tags, and language. Then, once published, you can start monetizing it using Patreon, Popcorn, and What For Apparel ads.

You can also get stats on your podcast, including total plays, mobile plays, embeds, downloads, visits, and more. The service goes further into analytics to show your performance over a selected period of time, the performance of individual episodes, and listeners’ graphs.

Other key features include

You can store up to 6 hours of recording (free) or 500MB of files.
It gives you 15GB of bandwidth for a month.
It also offers free tracking of your podcasts daily.

Pros

You don’t pay for your first 20 episodes.
Its premium plans are affordable.
Premium plans offer unlimited bandwidth and storage.
Be it a computer or mobile – you can record and publish high-quality episodes.

Cons

It doesn’t allow the scheduling of episodes.

Pricing

Starts at $2.49/month for 100GB bandwidth, 2GB storage, and more.

11. Blubrry

Blubrry is a podcast hosting platform where you find easy podcast migration from other platforms, live customer support, and in-depth statistics. Blurry is also ready to host your single podcast or a whole slew of them.

With Blubrry, you can get more than just a podcast hosting service. You can grow your audience and connect with listeners by using Podcast Audience Surveys. These surveys give you valuable information about your audience, allowing you to develop a more robust publishing strategy.

For instance, you can see who completed your surveys and see their entire profile with information like identification, age, employment, education, demographics, audience’s listening habits, feedback, and more.

Once you’ve got all these metrics in place, you can then use them to compare and contrast with one another to come up with a more robust publishing strategy. This is something that no other podcast hosting platform does.

Blubrry also offers a free and optional managed WordPress website – designed with all the necessary modules a podcast website needs. In addition, this site automates podcast publishing on your website by using PowerPress Plugin.

And if you’re not looking to host an entire website, Blubrry offers a podcast landing page with a quick display of the show and listen and subscription module.

Want to further know where your listeners are coming from and which device they’re using? Blubrry Stats can help you analyze all of that!

However, it’s worth noting that Blubrry’s Standard plan is so basic that you can’t even use your own domain with it. It doesn’t come with advanced statistics or additional themes and plugins either – so be prepared to buy a pricier plan if you want all of those features.

Other key features include

It allows private podcasting for secured delivery of audio and video to any device.
It comes with a podcast media kit – which gives you an overview of your podcast performance.
It also lets you choose your own logo, branding, and theme.
You can also use your own domain with its advanced plan.

Pros

Additional storage is available for an extra charge.
Listeners’ survey helps build a closer connection with the audience.
Its visual reports are detailed and easy to understand.

Cons

Both paid plans offer minimal storage. The maximum is as little as 400MB.

Pricing

It starts at $10/month for 125MB storage, standard statistics, monetization, email and phone support, unlimited downloads, a custom embedded player, and more.

12. Captivate.fm

Captivate takes pride in its simple, easy-to-use dashboard that covers all the necessary functions and metrics to create, distribute, monetize, and promote your podcast.

Although it does not come for free, the range of hosting features and storage and upload capacities makes the price worth it. Captivate is designed by podcasters for podcasters, so it knows about their needs.

Creating a podcast in Captivate is a 5-step process. First, you’ll need the podcast name, author name, podcast cover art, description, category, directory setting, and more. Once you have all the necessary details, you can start importing your podcast into the Captivate Dashboard.

Then copy your current RSS feed into the current feed URL box and choose the current host—and voila! You are ready to go.

As soon as you publish your first episode, your podcast can be listed on one of the directories that Captivate integrates with.

With Captivate Analytics, you can see total downloads, total listeners, unique listeners, website traffic, listener demographic, and more.

It also offers responsive podcast websites where you can select from 3 templates, add bios, sign-up forms, lead generation modules, and more.

Nina Paczka, Community Manager at Resume Now, shares her experience with Captivate.fm,

“What I like the most is their dashboard – minimalistic yet providing everything you need. If you’re experiencing some trouble, Captivate’s team is there to support you. Considering the above, there’s nothing to dislike there. The platform offers a seven-day free trial. All paid plans cover unlimited podcasts and team members, with access to analytics and marketing tools.”

Other key features include

Each plan offers unlimited podcasts and unlimited storage.
You can import, add, and edit podcast transcriptions within Captivate thanks to its support of podcasting 2.0.
It offers an international support team of 11 that covers four time zones, which means no matter where you are, their customer support will always be available.
It offers Advanced IAB Tech Lab-certified podcast analytics to all podcasters.

Pros

Their blog section is the source for every little question you could have while you are using this platform.
Analytics goes deeper with each metric giving you a complete picture of your podcast performance.
It offers a 7-day trial with all the features.

Cons

It does not offer a free version.

Pricing

Starts at $17/month for 12K downloads, unlimited podcasts, unlimited uploads & storage, podcasting 2.0 support, and more.

13. Sounder

Sounder is another podcast platform on this list that offers tools to monetize, analyze, and promote your podcast across global directories. It follows IAB & GARM industry standards to generate accurate episode ratings, transcripts, keywords, summaries, and more within seconds.

You can create your podcast on Sounder either from scratch or by importing it from an existing platform. Once you sign-up for a free account, you can start with the podcast by entering details such as title, description, category, and artwork.

You can tinker with many more details, including your podcast’s name and description, author name, language, timezone, and more. While setting up these details, you can enable monetization by simply clicking on the relevant option. And that’s it!

Now you can create an episode by uploading an audio file and adding its title and description. Here you can set episode numbers, types, and artwork. You can also pre-schedule them.

If you’ve enabled monetization, you can select whether pre or post-rolls ads should go to your show.

Once you publish your podcast, Sounder will help you distribute it to popular listening apps such as Spotify, Google Podcasts, Apple Podcasts, Stitcher, iHeartRadio, Amazon Music, Pandora, and more.

With Sounder Analytics Dashboard, you can get insights into streams, listeners, revenue, listeners’ demographics, keywords, referrals, and more.

Other key features include

You can have up to four collaborators on your podcast.
You can publish your podcasts under custom domains.
It comes with a podcast player with audio search functionality.
You can host unlimited podcasts in one account.
If you have 50K+ streams per month, you can get early access to host-read DAI opportunities.

Pros

Unlimited podcasts.
Offers a free version for limited features.
UI is clean and intuitive.

Cons

Only offers audio podcasting.
You cannot create membership programs.

Pricing

Available on request.

14. Fusebox

If you’re looking for an affordable podcast hosting platform, then Fusebox is the tool for you! It’s also pretty easy to use and provides a step-by-step guide through the entire process.

To start a podcast using Fusebox, you need to choose whether you’re starting a new podcast or importing from an existing one. In the below image, you can see that the UI is straightforward and easy to follow, even for newbies to podcasting.

If you’re creating your podcast from scratch, you must be ready with the details, such as the podcast title, description, and cover artwork.

Here’s what the form will look like:

You can also import data from your existing podcast by simply entering your feed RSS URL. It will lead you to the subscription page, where you can select a free or pro plan.

If you’re a new user of Fusebox or creating a podcast for the first time, you should enable Easy Hosting from your dashboard. It comes in every paid subscription.

Here, Fusebox will find your podcast and import all the files and data into your Fusebox account – you can just sit back and relax.

Once you’ve set up podcast information, you can start customizing your podcast player. The Branding page lets you select the brand colors that match your podcast or website branding.

You can also add a call to action – a button that prompts listeners to buy your music or sign up for your mailing list.

You can further:

Control the speed of the player
Add a download button and subscribe button
Include a custom URL that sends listeners directly to your online store when they click on the cover art in their iTunes library.

Other key features include

Customizable podcast players will help you stay aligned with your branding.
Fusebox focuses on the metrics that count, such as downloads, referral sources, and top-performing podcasts and episodes.
The easy hosting feature comes with step-by-step instructions to create podcasts.
The built-in mobile player allows you to target listeners on the go.
The podcast player comes with a download, subscribe, and social sharing buttons.
It offers three types of podcast players – including sticky player, full player, and single player.

Pros

Its podcast players are customizable.
Easy, self-guided UI.

Cons

The free version forces you to use your own host and gives you a single-track player with limited customization features.
The starter plan includes only single-track players. To offer the rest of the players to your listeners, you’ll have to upgrade to the Pro plan.

Pricing

Starts at $7.50/month for a single track player, essential analysis, easy hosting, and more.

15. RSS.com

Rss.com is a podcasting app for people on the go. It’s like a Swiss army knife for busy podcasters, with features such as cross-platform analytics, automatic podcast distribution, and unlimited audio storage.

You can start by creating your podcast from scratch or importing it from an existing podcast platform. Both are super easy. To create from scratch, you will need to enter its title, description, language, and more.

Check out the image below to see what you will need:

As you can see, the UI is clean, easy to use, and self-explanatory. Every field is explained as you fill it out, and tips appear onscreen if you need more information. Once you create your podcast, you’re ready to upload your first episode.

The good thing about episodes is that they can be assigned season numbers, episode numbers, and types – giving you the flexibility to publish your episodes in the form of different series or trailers.

If you want to monetize your podcast, you’re in luck – RSS has in-built tools for that. The activation process is also easy and just takes one click.

Rss.com offers you three ways to monetize your podcasts: donations, bitcoin payments, and sponsor ads.

You can also distribute your podcast to listening platforms such as Google, Amazon, Spotify, Samsung, Amazon Music, and more.

Other key features include

Its all-in-one dashboard shows you a complete picture of your podcasts. You can see scheduled episodes and navigate to your podcasts, analytics, distribution, or settings. You can also create a new episode from the dashboard.
Its cross-platform analytics enables you to compare the metrics from different sources. For example, you can determine which podcast channel gives you more listeners or downloads.
It uses podcasting 2.0 – which means you can transcribe your audio and use them for SEO purposes.
From analytics, you can determine the best time to publish your episode and schedule it for the right time.
With its embedded episode player, you can easily embed your podcast to any third-party website.
You can get more reach using social share buttons on your podcast players.

Pros

You can add chapters and soundbites to your episodes.
You can schedule episodes in advance.
Your podcasts are automatically distributed to popular podcast platforms.
It offers a free podcast website.
Each plan includes a free trial with no credit card.
Affordable plans.

Cons

Does not support mobile apps.
No forever-free plan.
Does not support any WP plugin.

Pricing

It starts at $4.99/month for unlimited episodes & audio, cross-platform analysis, RSS feed, free website, custom embedded player, and more.

Frequently Asked Questions about Podcast Hosting Platforms

1. What is a podcast hosting platform?

Podcast hosting platforms are the middleman between you and your audience. They’re a necessary part of the podcast ecosystem — they provide the basic infrastructure that makes it possible for you to create and publish your show.

2. How do I choose a podcast hosting platform?

There are many factors to consider when choosing a podcast hosting platform, including:

Cost – How much does it cost to use the platform? Paid services don’t always offer better features than free ones, but they may come with more support options or other perks.

Features – What does the platform offer in terms of features? Does it have things like automated episode creation, automatic distribution, social media integration, and more?

Support – How good is their support team? Can you reach them if you need help?

Bandwidth – The amount of data that can be transferred from one location to another in a certain amount of time (usually measured in bits per second). The more bandwidth available on your account, the more listeners will be able to download your episodes without having their connection interrupted or experiencing any buffering issues.
A built-in audio player – This allows listeners to listen to your episodes without having to download an external app or visit another website. You can even add social sharing buttons so people can easily share your episode on Facebook or Twitter.

3. Do I need to use a podcast hosting platform?

If you’re just starting out, then it might be easier for you to use a podcast hosting platform because there are so many options available. However, if you have some experience with WordPress, then you can host your own podcast to avoid paying monthly fees and have more control over your content and website design.

4. How does podcast hosting work?

Podcast hosting services provide a platform to upload your audio files as well as convert them into an MP3 format. After uploading your content, it will be available on their servers so that anyone can access them online.

Most of these services also offer some basic analytics and statistics that help you track how many people have listened to your podcast and where they live.

Some even offer more advanced analytics like ranking charts, number of downloads per episode, etc., which helps you understand what people like about your show and how they listen to it (e.g., through mobile devices).

5. What do you mean by “Hosting?”

Hosting refers to storing your files on the Internet. It’s like storing your files on an external hard drive, except that they’re stored online rather than on a physical device. When you upload an episode to a podcast hosting platform, it will be saved there so that listeners can access it easily.

6. How do I upload my podcast?

You need to sign up for an account with a podcast hosting platform (like Libsyn). Once you have your account set up, there is usually an upload tool that allows you to select the files from your computer and add them to your account.

7. What are the best podcast hosting platforms?

Libsyn, Buzzsprout, Blubrry, and PodBean are all popular options for podcasters. It really comes down to personal preference and what type of features you’re looking for. You can also check out our post on how to choose a podcast host if you need more information on making this decision.

8. Can I use iTunes or Stitcher?

No, those aren’t podcast hosting platforms — they’re directories that people use to find podcasts. You’ll need to host your own MP3 files off-site so that they can be accessed by these directories (and other apps/devices).

9. Do I need a website?

No! Your podcast will be hosted on a website provided by the platform you choose, so you don’t need your own domain name or web hosting account. You may want to create an email address for your show so listeners can contact you directly with questions or feedback, though.

10. What are the different types of podcast hosting?

There are two main types of podcast hosting: free and paid. Free hosts do not give you full control over your episodes, while paid hosts usually offer more features and flexibility.

Ready to start podcasting with a suitable podcast host?

Hopefully, we’ve answered a few of your questions and given you the information you need to help you pick the right podcast host for your needs. Whether you’re looking for the best professional podcast host, the cheapest option for monetizing your podcasts, or something in between, there are podcast hosting sites out there that will help you meet your specific requirements.

We think the best way to choose whichever podcast hosting service is right for you is to check out how they handle certain features and what level of support they offer.

Note that free podcast hosting services are a great way to get your podcast started. The free option is perfect for a hobbyist or someone who is interested in the process of making a podcast. From there, you can upgrade to paid accounts for a more dedicated podcast hosting service with some of these platforms or go with a self-hosted option.

Whichever you choose, make sure you read the fine print, so your podcast isn’t censored for inappropriate content or hurt yourself by not having the proper legal disclaimers in place.

Featured image by Freepik.

The post 15 Best Podcast Hosting Platforms first appeared on Webdesigner Depot.

2 novembre 2022/par Service comm.

12 Best Email Marketing Services for 2022 (Ranked)

A robust email marketing strategy is a great way to reach your target audience directly.

But your email marketing campaign success rests on whether you used the best email marketing services.

No two email marketing services are equal. So you must choose carefully. We created this guide and ranked the 12 best email marketing services for you.

How to Choose the Best Email Marketing Services

Although we ranked these best email marketing services in this list from number one to eleven, we also understand that everyone’s need is unique. So we identified where each email marketing tool performs best.

Here’s what to keep in mind to find a good email marketing service:

Your business goals
Growth stage of the business
The audience your business targets

Please read on for the best email marketing services in the market today.

1. ActiveCampaign: Best Advanced Email Automation

If your goal is to deliver timely, personalized, and unique email experiences to your customers, try ActiveCampaign. As the best email marketing service for putting your marketing on autopilot, this tool offers a built-in email automation system, a campaign tracker, and a CRM.

Unique Feature: Customer experience automation (CXA)
Target Users: eCommerce, B2B, B2C, SMEs, bloggers, and influencers
Pricing: $29 per month.

Features

ActiveCampaign offers users loads of beginner-friendly advanced automation features. Here are a few:

1. Automated Marketing

You can focus on other important business pursuits and let ActiveCampaign’s marketing automation send welcome emails, track contact tags, monitor sales analytics, and fetch performance reports.

This feature empowers users to launch automatic email marketing campaigns or follow up on customers who abandoned their carts or disengaged from their content.

2. Site and Event Tracking

ActiveCampaign records your site visitors’ consumer behavior and demographic information in real-time. So you can segment your email list better and target your audience with messages that resonate with them.

Gathering visitor data can help you engage with them emotionally or during memorable events like anniversaries, birthdays, and other milestones.

3. Free Migration

ActiveCampaign offers a seamless move from your previous automated marketing service provider.

Best part? Migrating to ActiveCampaign comes at no cost to you.

Simply request for migration by filling out a quick form. And you’re on your way to a better email marketing experience.

4. Segmentation

Image Credit: ActiveCampaign

ActiveCampaign groups your email contacts into different categories to enable you to make sense of the data.

You can segment a contact list by name, date, location, subscription status, tags, and other metadata.

Segmented data helps you target the most conversion-ready audience for the particular campaign.

5. Third-Party Integrations

You’re free to link your favorite apps with ActiveCampaign if it enhances your business growth.

So you can integrate your account with third-party apps like

Facebook to pull ad or public user data
Shopify to pull sales and shop data
Google Sheets for spreadsheet operations
WooCommerce for eCommerce performance data

You don’t need to move contacts across email marketing platforms to access or manage your data. ActiveCampaign lets you keep your data on the platform you wish to use and then use integrations to extract the benefits of having those contacts.

6. Performance Reporting

Get real-time reports on your deals and sales activities using ActiveCampaign. The reports feature lets you know your campaign’s performance across these indicators:

Subscriptions
Subscriber engagement
Automation reports
Sales rep deal pipelines
Revenue generation
Customer attribution reports

ActiveCampaign lets you track your competitors by providing reports of users who switched to competitors.

You also get a funnel report to see how well your email marketing effort converts engaged audiences to buyers.

7. One-on-one Messaging

ActiveCampaign lets you start and manage conversations with current and prospective customers across multiple channels.

Send and receive instant direct messages, which you can also automate in full.

Customers will quickly reach you with questions and orders without losing their messages in your email pile.

More Features

Automation templates
Email Templates
Email drag-and-drop builder
Branded Forms
Tags
Split Automations

Pros

ActiveCampaign is feature rich. You can fully integrate other applications on the platform without losing vital leads and data.

This email marketing software positions itself (and rightly so) as a leading email marketing solution that encompasses other parts of marketing and your CRM needs.

You can enjoy its free email marketing service offering for 14 days.

Cons

Although ActiveCampaign promises many features, most of them are exclusive to users who subscribe to paid plans. Sadly, this email marketing tool doesn’t offer a free plan.

Also, the workflows and features are sophisticated. So this email service provider will demand a learning curve.

Pricing

ActiveCampaign offers four paid plans—Lite, Plus, Professional and Enterprise. The enterprise plan is customizable to meet the peculiar needs of big businesses.

Each plan is billed monthly at:

Lite: $29 per month

Plus: $49 per month

Professional: $149 per month

Enterprise: Customized rate

2. Sendinblue: Best Free Plan and Instant Messaging

Sendinblue provides users with instant messaging features, sales enablement software, and email marketing tools to grow their businesses.

If you’re looking to engage users more instantly through SMS and chats along with your email campaigns, then Sendinblue is the solution. As the best email marketing software for instant messaging, Sendinblue has personalization features to help you engage better with your target audience.

Unique Feature: Email and SMS marketing
Target Users: Retailers and CPG, SaaS, media, publishing, public sector, NGOs, and hospitality industry
Pricing: Starts at $25 per month

Features

1. Email Templates

Sendinblue offers over 40 responsive and professional pre-made email templates from which to choose.

If those are not enough, you can create bespoke email templates. Again, you’ll find the platform intuitive. In addition, you can use templates on multiple devices for the best results.

2. Drag and Drop Email Editor

Modify emails to your taste by simply dragging and dropping items on the campaign template.

Sendinblue is one of the most advanced email marketing services today. For example, it takes personalization seriously. So you can craft the content of your emails to appeal to your target audience better.

3. Email Tracking

If you wish to measure campaign performance rate or monitor engagement on certain emails, Sendinblue provides the option of turning on your Google Analytics tracker.

Google Analytics generates insights by drawing your customer information from all over the internet, including their behavior on social media.

4. Live Chat

Sendinblue lets you initiate instant communication with your site visitors through chat. Live chat is a handy email for engaging your leads at critical moments.

You can install this feature in seconds, assign conversations to your team, and customize the chat feature for your brand.

5. Contact Segmentation

Every contact is different and often has unique preferences.

Target the right audience with the most suitable message by exploring Sendinblue’s segmentation; this categorizes contacts and helps you determine, create and push a tailor-made campaign to a ready market.

6. SMS and Whatsapp Marketing

Sendinblue allows you to send your desired SMS volume to any chosen destination for a token.

You can also reach numerous contacts on your Whatsapp with customized messages about your business.

A recent report says that 69% of internet users use Whatsapp. So, you want to get your message to this audience.

7. Shared Inbox

Does managing all your conversations from a single place appeal to you?

With Sendinblue inbox, you can navigate smoothly between chats from your linked Gmail, Yahoo, or Outlook accounts.

Keep your team and customers updated simultaneously with a simple inbox setup.

This Shared Inbox feature enhances organization.

More Features

Schedule send
CRM automation
Editable signup form
Push notifications

Pros

Sendinblue’s free email marketing software offers advanced features for startups and supports unlimited contacts. Except you need to do more, you can function solely on the free plan.

As the best email marketing software for initiating instant communication with leads, this email marketing tool promises a simple user interface and instant account setup.

Also, Sendinblue is relatively cheaper compared to similar email marketing providers.

Cons

You can only send 300 emails daily on the free version of Sendinblue. A paid subscription is required to remove the Sendinblue logo from your emails.

Pricing

Apart from the free plan, Sendinblue offers three other monthly plans—Starter Plan at $25, Business Plan at $65 per month, and Enterprise Plan at $1000 per month.

3. Drip: Best for Pre-Built Email Workflows

Drip is a personalized email, SMS, and automation service provider trusted by thousands of brands globally. It provides a seamless email workflow for businesses of all sizes.

- Unique Feature: pre-built email and SMS workflows

Target Users: eCommerce industry
Pricing: starts at $39 per month

Features

1. Pre-built Playbooks

Handling every marketing operation by yourself is overwhelming.

Save precious business time by using any pre-designed Drip templates.

The playbooks with heart-melting welcome series and abandoned cart reminders are ideal for growing your revenue.

Choose a suitable visual workflow and automate it fully.

2. Email Builder

If you like your emails deeply personalized and right on target, you’ll find Drip’s HTML builder useful.

Create 100 percent original content from scratch.

Personalized emails prove to your customers that you go the extra length and they’re special to you.

3. Drag and Drop Editor

Customize emails to capture your brand image using its ultra-easy drag-and-drop email editor.

People and businesses exchange over 306 billion email messages daily. Your audience is already getting tons of messages. Stand out with branded emails.

The visual interface is vibrant and can help boost your creativity.

4. Pop-up Notifications

Get access to form templates that your on and off-site visitors can easily fill out on Drip.

You can redirect, engage, sponsor specific actions, offer discounts to customers and grow your audience with targeted pop-up notifications and forms.

Pop-ups and signup forms convert about 3.09% of site visitors.

5. Real-Time Business Insights

Gain insights on your growth, audience, revenue, and overall campaign performance with Drip analytics and benchmark.

That’s not all.

Drip supports users with personalized guides to help them make informed decisions using these data that lead to business growth.

6. Marketing Automation

Your emails and SMS can run on autopilot without taking on the stress of maintaining correspondence with new and existing customers.

Simply set up revenue-targeted workflows and relax.

Since Drip comes with pre-built workflows, you don’t have to start your automation process from scratch.

7. Single Click Integration

Are you a new or an existing business owner? Drip supports your business on multiple channels.

Fully merge or connect your online store like Shopify, Magento, and other eCommerce tools to your Drip account with just one click. Easy breezy.

You can start conversations on your e-store and finish in your inbox.

More Features

Segmentation
Email support
A/B testing

Pros

Apart from unlimited email sends, Drip lets you access its advanced features and all the tools on its platform during your 14 days free trial.

Users get tailored assistance and live support when they need them. In addition, Drip simplifies the scaling process for businesses.

Cons

Although you get unlimited emails, this plan doesn’t support unlimited contacts and doesn’t offer a free plan. However, you have unlimited features access. But Drip limits usage by the number of contacts.

Pricing

More than ten paid plans starting at $39 up to more than $1,899 and billed monthly. Email contacts vary by plan, but you can send unlimited emails and email support for all paid plans.

4. Constant Contact: Best for Educators, Small Businesses, and Event Organizers

Constant Contact simplifies email marketing for event marketers and small businesses as one of the best email marketing providers. This email marketing solution helps users benefit from their email marketing effort without the typical steep learning curve of complicated email marketing software.

Unique Feature: Event management tools
Target Users: Small businesses and event organizers
Pricing: Starts at $9.99 per month

Features

1. Marketing Automation

Constant Contact empowers small businesses to put their email marketing on autopilot. You can segment your lists automatically and initiate campaigns without manual effort. You can also set drip campaigns and automation to trigger based on your audience behavior, data, or events.

You can resend messages under different subject lines to contacts who didn’t open them the first time.

2. List Building and Management tools

You can access a range of list-building tools on Constant Contact to help you attract and keep leads. In addition, you can access a landing page builder, form builder, text message signup FTW, and a contact management system.

3. Event Management

One of this email marketing service’s biggest selling points is its event management tools. Users can create signup forms for their events, build unlimited landing pages, create email follow-ups, and collect payments using tools available on Constant Contact.

4. Email Templates

Users can find more than 100 mobile-friendly, drag-and-drop email templates on Constant Contact that match different business types and brands. So you will find the appropriate template for the occasion regardless of industry, market, design preference, holiday, event, or other needs.

5. Surveys and Feedback Tools

Constant Contact understands that customer feedback and extra data can improve your marketing performance. You can consider Constant Contact the best email marketing service for getting feedback through surveys and polls.

You can customize these surveys with your branding and logo on your Constant Contact dashboard.

6. Responsive Email Editor

Constant Contact makes email editing a breeze for users with smart columns, undo-redo, an image library, color customizations, fonts, backgrounds, and more. In addition, its preview function lets you see what your email would look like across devices, so you can adjust your design or message to your heart’s content before sending it out.

7. Marketing Calendar

Unlike most email service providers, Constant Contact offers marketing calendars. The feature helps plan your marketing. Marketers can create their messages, schedule them, send, and track them with the help of a marketing planner.

More Features

Error Checker
A/B testing
Landing page builder
Reporting
Agency tools
Signup Forms

Pros

Constant Contact’s focus on small businesses means they’ve designed this email marketing platform with simplicity in mind. And they haven’t limited users’ who need more advanced email marketing automation features.

Its error checker is a good feature to catch bad links and fix issues that might lower conversion. Constant Contact is a great email marketing software for educators, event organizers, and small businesses.

Cons

Constant Contact doesn’t offer a free plan. Although it has simple pricing, this email marketing tool overcompensates higher-paying Plus users and leaves its Core plan users with limited functionalities.

Pricing

Constant Contact offers two paid plans to accommodate two audiences:

Getting started — $9.99 per month
Advanced features— $45 per month

However, for more advanced automation features, you’ll need the $449 per month marketing automation offer.

These paid plans come with 30-day money-back guarantees so that any small business can test-drive the tool without commitments.

5. MailChimp: Best Email Design and Marketing AI

Mailchimp is one of the most popular email marketing software available online. It integrates email marketing automation features and creative tools to deliver result-oriented email marketing.

Unique Feature: Email marketing automation features
Target Users: Freelancers, agencies, and developers
Pricing: Starts at $11 per month

Features

1. AI-Powered Design

Mailchimp is an artificial intelligence-enabled creative assistant to automate and personalize your email and newsletter design for your businesses.

The creative assistant uses AI to study your brand and create beautiful, professional designs tailored to your needs.

These AI-powered designs are useful across multiple channels.

2. Subject Line Assistant

Your email subject lines are crucial to your campaign’s success. Barilliance reported that 64% of email recipients open messages based on the subject line.

Thinking and drafting the perfect email subject line to drive customer engagement is often difficult. But not anymore.

Mailchimp’s subject line helper provides real-time feedback and suggestions to guide you.

3. Audience Segmentation

Is your email marketing effort not yielding the desired results? You might be targeting the right audience with the wrong campaign.

Mailchimp helps to categorize your email list according to shared characteristics.

This ensures you send the right message to the right audience for better results.

4. Pre-built Templates

Create professional-looking emails and landing pages in minutes using any of over 100 template designs on Mailchimp.

Campaign templates incorporate content blocks and exciting design elements for your exploration.

5. Smart Predictions

Save yourself the cost of hiring a data analyst using available insight predictions on Mailchimp to analyze data.

Get demographic information about your past, present and prospective customers at your fingertips. These predictions help you make better decisions that affect your brand.

6. Marketing Automation Features

Automate your brand marketing workflows and drip campaigns to get the work done in just a few clicks. Set up the processes new email subscribers will go through before conversion.

Send automated welcome notes, product notifications, abandoned cart reminders, and other vital information about your brand.

7. Image and File Editor

Alter, sync, and save your images or files with Mailchimp’s robust content studio.

8. Website Builder

Create a unique search-engine optimized website with Mailchimp’s free website builder.

No special coding or website design experience is needed. Instead, get right into it with your domain name and a clear idea of what you hope to achieve.

More Features

Pop-up form
Marketing CRM
A/B testing
Analytics
Integrations
Appointment scheduler

Pros

Mailchimp is easy to use, and its creative assistant takes away the mental hassle of creating original content regularly. Apart from its free plan, this email marketing service offers unlimited contacts on its Premium plan.

Cons

The free version only allows 500 contacts, and Mailchimp’s monthly email sends are limited across all paid plans.

Pricing

Apart from MailChimp’s free plan, paid plans start from $11 per month, and the Premium plan starts is $299 per month.

6. Klaviyo: Best eCommerce Marketing Automation

Klaviyo is an eCommerce-centered email marketing platform that pools data to create workflows and enhance business growth.

Klaviyo promises users an experience, a unified database, and a learning platform guaranteed to launch their businesses to new heights.

Unique Feature: Personalized benchmarks
Target Users: eCommerce
Pricing: Starts at $45 per month

Features

1. Email Marketing

Develop, personalize and automate your emails to portray your brand essence with Klaviyo.

This email marketing platform promises to help users maximize revenue, improve repeat sales, and increase customer retention using well-timed personalized email messages.

Klaviyo uses customer behaviors like these to target your messages better:

Abandoning carts
Items they ordered
Recently viewed products

And also incorporates group behaviors like these:

Bestsellers
Newest products
Most viewed products

So, whether customers appreciate group behavior or tend to repeat a behavior, Klaviyo picks up on that signal to improve your sales.

2. Precise Segmentation

Klaviyo automatically syncs customers’ data from their first interaction with your brand. Segmentation is swift, specific, and happens in real-time.

Categorize customers in similar demographics or those with shared traits together. This will ensure they get appropriate email messages guaranteed to trigger recipients.

3. In-built Signup Forms

Get to know your customers better and build your email subscriber list with pre-built forms. Klaviyo forms can be embedded in the content or pop up when visitors land on your page.

4. Professional Templates

Klaviyo provides over 100 SMS marketing and email templates to suit your brand. You don’t have to rack your brain trying to come up with authentic messages all the time. Pick expertly crafted

5. Integrations

Klaviyo lets you move data across apps without a hitch.

This email marketing solution supports over 220 platforms that cater to eCommerce functions like payments and order management.

6. Benchmarks

The eCommerce sector is highly competitive. So stay ahead of your peers. Catch market, industry, and emerging trends on time. And compare your growth with businesses selling similar products.

Benchmark helps you know where you stand in the grand scheme and what others are doing differently to achieve better results in your field.

7. SMS Chats

Scale your business with direct SMS messages to old and prospective customers.

SMS makes communication easier, faster, and less formal. So you can talk to customers around the globe on the go.

8. Broadcast Newsletter

Create the perfect newsletters about your brand and distribute them to your audience through their most preferred channel (email or SMS).

Broadcasts are one-off messages you can easily design without professional help. Klaviyo makes the process faster with send time automation.

More Features

Drag and drop email editor
A/B Testing
Multichannel attribution
Custom reporting

Pros

Klaviyo targets eCommerce brands squarely. This targeting helps users of this email marketing platform optimize for result-driven marketing automation. Users can get a free plan on this email software.

Klaviyo is feature packed and specializes in increasing revenues for businesses.

Cons

The free version has limitations. And Klaviyo allows only a few integrations compared to other email marketing service providers. So, this email marketing solution is only good if you won’t be heavy on integrations.

Pricing

Klaviyo offers a free plan for starters. After that, the email plan starts at $45 per month, and you pay $60 per month to access all the tools in the email and SMS marketing plans.

7. Campaign Monitor: Best for Transactional Emails and Autoresponders

Campaign Monitor prioritizes ease and efficiency in delivering email marketing services to businesses.

The platform assures users of helping them to create memorable emails that convert and drive engagement.

Unique Feature: Expert email marketing
Target Users: Tech brands, media agencies, marketers, and charities
Pricing: starts at $9 per month

Features

1. Email Templates

As a business owner who is always on the go, creating an email from scratch is time-consuming. This email platform offers free brandable email templates.

Freely choose from the stash of professional templates and save yourself the stress and time it takes to design.

2. Custom Emails

This email platform harnesses customers’ data from your website, apps, and eCommerce tools to enable you to craft and deliver personalized emails to them.

A Campaign Monitor report shows marketers record a 20% sales increase and 26% more open rates when they send personalized campaigns.

As the best email marketing software for transactional messages and autoresponder, this tool lets you deliver personalized experiences to your customers for as low as $9.

3. Transactional Emails

Sending messages that trigger specific actions from recipients has never been easier.

This email software allows you to create, modify and enhance your communication with customers using bespoke transactional emails.

4. Actionable Analytics

As one of the best email marketing platforms, this popular email marketing service offers actionable email analytics you can access in just a few clicks. So you can rest assured of practical insights into your business performance.

Popular email marketing services like this email software gives you access to an interactive dashboard to measure results across metrics like these:

Email campaigns
Automated journeys
Transactional emails

And others.

As one of the best email marketing platforms, this email software provides actionable insights from your top-performing campaigns that you can deploy across other campaigns.

5. Email Experts

Enjoy round-the-clock professional support services from one of the best email service providers.

If you run into technical problems, you can count on Campaign Monitor’s expert team at any time. From funnel to deliverability experts, you can get all the helps you need for your email marketing campaign with this feature.

6. Email broken link review

As one of the best email marketing providers, this tool helps you find and fix broken links that might hurt your campaign efforts. The Link Review tools work in this capacity.

This tool scans your messages, flags any missing or broken links, and validates them.

Image Credit: Campaign Monitor

7. Customizable Signup Forms

A signup form is a helpful tool that persuades customers to take the extra step into your business.

Direct the ideal audience to the right section of your business with editable signup forms.

You can also add a subscribe icon on your website’s landing pages.

More Features

SMS marketing
Segmentation tools
A/B testing
Image Gallery
Campaign tags
Email broken link review
Integrations

Pros

Campaign Monitor is easy to use and offers affordable feature-loaded paid plans for all business sizes.

Cons

The SMS feature on Campaign Monitor is only available to contracted customers sending texts to the USA, and it doesn’t offer a free plan.

Pricing

Three paid plans are billed monthly with prices starting as follows:

Basic: $9 per month
Unlimited: $29 per month
Premier: $149 per month

This email service provider’s prices changes per plan as your list grows, but you can send unlimited emails on the Unlimited and Premier plans.

8. Moosend: Best Value for Unlimited Emails

If you’re looking for pocket-friendly email marketing services that deliver results, try Moosend.

Moosend is designed for small and big businesses seeking impressive emails that resonate with their audience.

You can send a limitless amount of emails to suit your business needs.

Unique Feature: Weather-based personalization and evergreen campaigns
Target Users: Saas, publishers, eCommerce, non-profit, travel, and agencies
Pricing: Starts at $9 per month

Features

1. Drag and Drop Email Editor

Whatever inspiration you have when recreating an email campaign, simply drag and drop it with Moosend’s powerful email builder.

You can also design your email campaigns with HTLM—you have full control over how MooSend works for you.

2. CRM Automation Features

Build lasting and rewarding relationships with customers by automating basic CRM functions.

Handling every customer’s need is tedious and time-consuming. But you must make each customer feel special to ensure continuous patronage.

Automate basic CRM operations and focus on bigger tasks.

3. Landing Pages

Your website landing pages help you convert visitors better—MooSend lets you create responsive and catchy landing pages to increase your site’s conversions.

4. Ready-to-use Templates

MooSend lets you save time with pre-built subscription forms, landing pages, and newsletter templates.

Simply flip, personalize and use your most preferred template from this email marketing service provider.

5. AI-Powered eCommerce

Moosend provides eCommerce email marketing solutions to users, from abandoned cart reminders to product recommendations.

Like other best email marketing services on this list, MooSend uses artificial intelligence to help your business make more sales with email.

6. Forms

Design lead-generating subscription forms for onsite visitors.

When your landing pages receive visitors, they receive your pop-up or embedded forms immediately. Information from these forms goes to segment, retarget, and drive customer engagements.

7. Integrations

You don’t have to let go of your best CRM, CMS, and eCommerce tools when moving to MooSend.

Bring your marketing tools or apps and integrate them into your MooSend account. This email service provider lets you connect your integrations without a developer’s help.

More Features

Custom reports
Site tracking
Segmentation
Product recommendation
Transactional emails

Pros

Moosend affords you access to powerful email marketing tools at a relatively cheaper rate.

Cons

The basic paid plan excludes account managers who provide expert support to users. Moosend also limits the number of email subscribers by payment plan.

Transactional emails are available to pro and enterprise subscribers, and no free plan exists.

Pricing

MooSend offers a 30-day free trial. But its pricing starts from $9 per month.

9. Omnisend: Best Email Marketing Service for Shopify

Omnisend is the best email marketing tool with eCommerce optimizations and pre-designed workflows.

This email marketing service reduces the work involved in running a thriving eCommerce business by relying on automation.

Unique Feature: eCommerce email and SMS automation
Target Users: eCommerce, startups, and SMEs
Pricing: Starts at $16 per month

Features

1. Drag and Drop Editor for Content Creation

Your emails and campaigns must be consistent with your brand identity and message. The drag-and-drop email content editor lets you modify in-built templates to suit you.

2. Automated Push Notifications

Attract, retarget and convert web visitors with personalized push notifications. Set automated reminders for cart or browse abandonment and transactional emails beyond just offering a basic email marketing service.

3. Audience Synchronization

Integrate contacts into your Facebook and Google for better and on-target ads. Omnisend harmonizes your contact every 5-15 minutes, keeping you up-to-date. It also supports cookie-less advertising, which is good for when Google deactivates cookies on Chrome.

4. SMS Marketing

You want to handle all your SMS and emails on a single email marketing service to keep you abreast of customer conversations.

Also, you can automate SMS by including it in your marketing workflow, so customers get timely and thoughtful messages.

Onmisend boasts a 47.7% higher conversion rate in users who combine SMS and email marketing.

5. Migration

Omnisend makes the switch to their email marketing service easy and seamless for users, specifically eCommerce brands.

As a popular email marketing service, Omnisend integrates with eCommerce platforms like Shopify, WooCommerce, and BigCommerce.

6. Hyper Segmentation

Omnisend’s intuitive segmentation helps you understand your audience better to serve them better.

Increase your sales and campaign by targeting an audience based on purchase behavior and their unique journeys on your website.

Also, monitor customer lifecycle phases to develop and execute a better retention strategy.

7. Multichannel eCommerce Marketing

Omnisend engages your eCommerce customers from different channels in one place. All your marketing activities, email campaigns, ads, and sales happen on the Omnisend platform.

You can finally keep an eye on all your important data and audience.

More Features

Live support
Forms
Campaign builder
Sales report
MMS

Pros

Omnisend is purpose-built for eCommerce businesses and integrated with 100+ eCommerce stores like Shopify and wooCommerce. So, you only need one click to start your eCommerce journey.

Plus, you can start exploring this email marketing software on a free plan.

Cons

Omnisend targets eCommerce users and offers limited features for other industries. But you can use the free plan to test drive it.

Pricing

The free plan is available for 250 contacts, but you can upgrade to paid plan starting at $16 per month to enjoy premium offerings.

10. Mailerlite: Best for Email Campaign Tracking

Mailerlite is an affordable email marketing service that offers growth-focused email solutions to customers.

It integrates your e-store with most email marketing tools to increase conversion. Mailerlite also incorporates ultra-tracking technology to deliver the most accurate insights on your marketing campaigns.

Unique Feature: Auto resend campaign
Target Users: Marketers, writers, publishers, eCommerce
Pricing: Starts at $9 per month

Features

1. Newsletter Editor

Newsletters are a great way to keep customers informed and updated about your product and services. Create outstanding newsletters from scratch or touch up existing beautiful designs.

2. Website Designer

Every business needs a responsive and attractive website where prospective customers can interact with their brands—most email signups happen on your website anyway.

Utilize Mailerlite’s drag-and-drop website builder to design your business’s lively and engaging website layout.

3. Email Automation Features

Image Credit: Mailerlite

Monitor email clicks, customer behavior, and response to your emails to enable you to strategize. Automated emails handle follow-ups, email resends, and action prompts based on analyzed data.

4. Email Verifier

Mailerlite performs routine checks and deep cleaning on your email list to weed out inactive subscribers, dormant accounts, and spammy contacts.

Enjoy a fully optimized email list 24/7.

5. Blog Creator

Use its drag-and-drop builder to craft attention-grabbing blog posts to build your audience and share your unique ideas with your community.

Blogs are an important marketing strategy to adopt for your business. According to statistics, 77% of internet users read blogs.

Leverage the power of blogs and increase your site clicks.

6. Landing Page Gallery

Your prospective customers need an online location to interact with your business. This could be a landing page.

Choose from a range of templates for a mobile-friendly landing page. So you have one less thing to worry about in building your email marketing campaign.

7. Digital Products Marketing

Mailerlite offers an avenue for users to sell virtual products like ebooks, online courses, or other digital services.

Set up websites and include a payment gateway for easy patronage.

You can equally promote your digital products on Mailerlite.

More Features

Signup forms
Email automation
Newsletter subscription
Analytics and tracking
Facebook integrations

Pros

Mailerlite is simplified for even beginners to understand. Also, the email marketing service integrates with Shopify.

Pricing is fair, and you can enjoy up to 30 days free trial period for all paid plans to decide if you want to continue or not.

Cons

The free version is only open to one user and has limited functions and features.

Pricing

Free for up to 1000 subscribers. Monthly billing based on their annual plan:

Growing Business: $9 per month
Advanced: $19 per month
Enterprise: Custom pricing

11. ConvertKit: Best for Creators

ConvertKit targets creators and builds its features around their needs to attract, engage and monetize their audience. As a result, users can build, manage, and earn a living from your audience on a single platform.

Unique Feature: Creator pro
Target Users: Creators (authors, musicians, coaches)
Pricing: Starts at $9 per month

Features

1. Automated Email Marketing

ConvertKit lets you breeze through the email writing process by automating every stage. For example, schedule email sends, deliver welcome messages, and group subscribers automatically.

2. Advanced Creator

ConvertKit’s creator pro takes the creator business a notch higher. This feature allows subscriber scoring, newsletter referrals, timely support, and teamwork and provides deliverability reports.

This is the best email marketing tool for mainstream creators.

3. Email Design

Create, edit, and optimize your emails to convert faster. ConvertKit makes email designing easy and more fun.

You can choose from previous templates and flawlessly modify the font, color, or body of your emails.

4. Email Opt-In Forms

Whether you want to choose from numerous form templates or create a customized form yourself, ConvertKit got you covered.

Access free signup forms to retarget your audience.

5. Commerce

Turn your passion into a source of income with ConvertKit’s eCommerce channel, which enables you to sell or buy digital products easily.

Package and monetize your knowledge as ebooks, online courses, newsletters, music, or presets and sell to a willing audience.

6. Third-party Integrations

Integrate your ConvertKit to your most preferred third-party apps. You can access eCommerce, lead capture, ads, CRM, and many other third-party integrations.

7. Paid Newsletter

If you have rich content and a list of loyal readers who enjoy them, ConvertKit can help you earn from newsletters.

Create customized newsletters targeted at the right audience and put a price on your knowledge.

Mailerlite provides free newsletter templates.

More Features

Audience tag
Advanced Reporting
Community support
Broadcasts
Automation builder

Pros

ConvertKit promotes the creator business and is positioned to help creatives sell their products.

The free plan supports 300 subscribers with unlimited emails, forms, landing pages, and other email marketing features.

What’s more?

You get two months of free email marketing services when you opt for annual billing.

Cons

Features on ConvertKit are purpose-built specifically for creatives making the email marketing service a poor choice for other industries.

Migration to ConvertKit from any other email marketing tool is unavailable on the free version. Also, the creator plan only allows for a single team member addition.

Pricing

Free for up to 300 subscribers. Monthly billing begins at $9 per month for Creator and $25 per month for Creator Pro.

12. Sendy: Best Low Budget and Self-Hosted Solution

Sendy uses Amazon Simple Email Service (SES) to deliver the best email marketing software for users who would like a solution that’s 100x cheaper than competitors.

Sendy is one of the most affordable email marketing services in the market.

Users don’t need to pay monthly subscriptions as this self-hosted email marketing service bills only the number of emails sent. However, you’ll need to buy, install, and update the Sendy email marketing software.

Unique Feature: Low-budget email sends
Target Users: eCommerce, SMEs
Pricing: Pay as you use

Features

1. Cheap Email Sends

Sendy offers the lowest low-price email send rate in the market. For example, you pay only $1 for every 10,000 email messages.

The affordability doesn’t affect deliverability and speed as it uses the widely trusted Amazon SES. So, you can achieve your email marketing goals on a low budget.

2. Email Campaign Reports

Get timely reports on your campaign performance and other marketing activities on the platform.

Reports give updated insights on your site activities to help you focus your energy on marketing efforts that produce the most results.

Reports are organized into beautiful visual representations like charts to simplify data.

3. Autoresponders

You can’t determine when customers will visit your site or indicate interest in your product.

But with auto response in place, you can rest assured that you’ll miss nothing.

Follow up on email subscribers without being present around the clock. Set marketing automation to answer inquiries, provide feedback, and engage customers while you’re away.

4. Email Clean Up

Sendy’s Housekeeping ensures your email list stays clean and relevant so you can channel your marketing efforts to the right audience.

Prune out redundant contacts, uninterested subscribers, and wrong email addresses, clogging your sales progress wheel.

5. Integrations and Zapier

Image Credit: Sendy

Explore many third-party apps like WordPress and thousands of marketing tools on Zapier by integrating Sendy with them.

The integration process is easy, but if you need expert support, the Sendy community is there to assist you at no cost. However, Sendy may charge a fee if you need them to help you install their email marketing software on your hosting server

6. Personalized Domains and Brands

Create your branded domain to increase brand awareness and customer trust. Let your URL capture your brand.

7. Personalized Fields

Save information about your subscribers on your created custom field. Stored data ranges from names to emails and demography.

Information from Sendy’s custom fields is useful in segmentation and audience tags when designing newsletters.

More Features

Subscription forms
Subscriber segmentation
Webhooks
Google Analytics integration
Personalized tags

Pros

Sendy is feature-rich for a low-budget email marketing platform.

Users only pay for emails sent. And the one-time fee required to use Sendy is refundable if you don’t get desired results—but this is case-by-case.

You can install Sendy on one domain but host emails for multiple domain names.

Cons

Sendy runs on your web server and requires a license to set up. Requires updating to newer versions from time to time. Unfortunately, this tool doesn’t support a free plan.

Pricing

No monthly payment plan.

One-off $69 is to buy this email marketing software
Pay $1 for every 10,000 emails sent.

FAQs

What is the best email marketing software to choose?

Choosing an email marketing platform is tough. But you can make it slightly easier with a checklist.

Use this checklist to make your decision easier:

Understand the nature and purpose of the emails you intend to send.
Decide on the most important features your ideal email marketing software must possess.
Prepare your testing team
Develop a shortlist of productive apps.
Carefully assess each shortlisted app with your team.
Start exploring any free email marketing service you can access.

What are the categories of marketing emails?

Email Newsletters: they’re newsletters that contain vital brand information.
Transactional Emails: facilitates or updates commercial transactions, e.g., order confirmation email.
Behavioral Emails: on-target messages based on user behavior to previous messages on your site or third-party tracking sources.

What is B2B email marketing service?

B2B email marketing involves sending messages and email campaigns to businesses rather than individuals.

In a B2B marketing scenario, the communication link is between your business and another business.

Your targeting, product, and marketing activities are channeled toward converting other businesses to loyal customers.

How often should you send out marketing emails?

Frequent emails can turn customers off and make them unsubscribe from your list quickly. Ideally, you should drastically increase emails from twice monthly to once weekly.

Research shows that 33.3% of businesses send out emails weekly.

Whatever you decide, ensure to analyze progress reports and use insight to determine whether to increase or reduce the number of emails sent.

What is the importance of email marketing?

Email marketing helps businesses gather, manage and engage new site visitors. You can also keep existing customers updated on your latest offerings.

It costs 500% more to gain new customers than to retain an existing one. So, use email marketing to keep your loyal customers engaged.

What is the average ROI for email marketing?

Email marketing gives a significantly higher return than other types of marketing, like digital or traditional marketing.

You gain $42 per $1 invested in email marketing campaigns. This makes email marketing the most preferred digital marketing strategy for businesses.

Does email marketing increase sales?

Email marketing is an efficient and cost-effective approach to marketing across different industries.

Consumers who receive email offers are 138% more likely to patronize a business because of email marketing campaigns than those who don’t.

Hence, email marketing increases sales, lead generation, and overall brand engagement.

Summary

The email marketing space is rife with email marketing services built to meet different user needs.

So, choosing the right email marketing service from the pool of options can be tasking.

But we’ve highlighted the top email marketing services and features you should consider when migrating your email service to a different platform. Of course, Active Campaign would be the best email marketing service on this list if we must choose one.

Explore any of the best email marketing software mentioned above, and let us know if you need help.

Featured image by storyset on Freepik

The post 12 Best Email Marketing Services for 2022 (Ranked) first appeared on Webdesigner Depot.

12 octobre 2022/par Service comm.

How To Make Your Designs Scannable (And Why You Should)

Jakob Nielsen’s How Users Read on the Web is 25 years old this week, and one glance at an eye-tracking study will tell you its key observations are still relevant today.

Simply put, users don’t read a web page; they scan it for individual words and sentences.

A typical pattern shown in eye-tracking reports is that users will rapidly scan a page, scrolling down to do so. Then either hit the back button and pump your bounce rate, or scroll to the top and re-engage with the content.

Even when content, volume, and quality tick all the user’s boxes, and they choose to stay on your site, they still don’t read; they scan; a slightly deeper scan, but still a scan.

As a result, it’s vital to design websites to be easily scannable, both in a split-second scan to decide if your page is worth the reader’s time and on a second or third pass.

Clarify the Page’s Purpose Immediately

Every page should have a primary goal. The majority of the time, that goal is embodied in a CTA (Call to Action).

The good news is, if your SEO (Search Engine Optimisation) has gone to plan, your goal (i.e., to sell something) and your user’s goal (i.e., to buy something) will align. By clarifying the page’s purpose, you can show the user that your goals align.

You can be experimental if you’re an established company and the user knows what to expect. But if you’re new to the market or have a lower profile, you need to conform to established design patterns. This means that a SaaS should look like a SaaS, a store should look like a store, and a blog should look like a blog.

Including your CTA above the fold — which in the context of the web, means the user doesn’t have to interact to see it. Doing so makes it easier for the user to progress and clearly tells the user what you are offering.

The landing page for next month’s Webflow Conf 2022 clarifies the page’s content, with a clear CTA above the fold.

Employ a Visual Hierarchy

The Von Restorff effect states that the more something stands out, the more likely we are to notice and remember it.

Visual hierarchies are excellent for guiding a user through content. HTML has the h1–h7 heading levels — although, in reality, only h1–h4 are much use — which gives you several levels of heading that can be scanned by different readers scanning at different rates.

For example, we know that subheadings have little impact if a user diligently reads the page from top to bottom, but they are excellent for catching the eye of skim readers.

Amnesty uses very a very simple hierarchy, the only change for its subheading being increased weight. But it is enough to catch the user’s eye.

You can also create visual hierarchies with other forms of contrast; weight and color are often employed in addition to size. For accessibility and inclusive design, it’s wise to combine visual indicators when creating a hierarchy; for example, headings are usually larger, bolder, and colored.

Use Negative Space

Imagine a person standing in a crowd. Let’s say they’re wearing a red and white striped jumper and a red and white bobble hat — pretty distinctive. But if there are hundreds of other characters around them, they might be hard to spot.

Now imagine the same person dressed the same, standing on their own. How long will it take you to spot them? Even without the stripy outfit, it’s not much of a challenge.

Elements in isolation are not only easier to spot, but they pull the eye because the negative space (sometimes referred to as white space) around them creates contrast.

When using negative space, the key is to give elements enough room to breathe and attract the eye without giving them so much room that they are disassociated from the rest of your content.

Across its site, Moheim uses negative space to highlight UI elements while grouping associated content.

Use F Patterns

Users scan a page using either an F-pattern or a Z-pattern.

Because users scan your page in predictable ways, we can employ layouts that cater to this tendency.

Designers have been aware of F and Z patterns for some time, and because they’ve been used for so long, they may be self-fulfilling, with users being trained to scan a page in this fashion. However, both patterns are similar to how eyes travel from line to line in horizontal writing systems.

Whatever the cause, by placing key content along these paths, you increase the chance of capturing a user’s attention.

Kamil Barczentewicz uses a beautiful, natural layout that also conforms to a classic F pattern.

Include Images with Faces

Images are a great way of conveying brand values and making a site engaging. But when it comes to catching the eye of a user scanning your design, the best images include faces.

For example, a testimonial with an image of the customer will catch the eye more than a text-only testimonial.

The Awwwards Conference uses an animated computer with a face to capture attention. And large images of speakers making eye contact.

This is almost certainly due to social conditioning; we see a face, and we engage with it to see if it is a threat or not. Most of us naturally look to expressions of emotion to understand situations, and the distinction between a real-life person and an image hasn’t made its way into our mental programming yet.

You don’t need to use photos. Illustrations are fine. The key is to ensure there is a face in the image. That’s why illustrations of characters perform so well.

Copy Print Design

Print design is centuries older than the web, and many print applications, from newspapers to advertising, developed design elements to catch the eye of readers scanning the design.

Subheadings, lists, blockquotes, and pull quotes all catch the eye. Introductory paragraphs in a larger size or even italics draw users into the text. Shorter paragraphs encourage users to keep reading.

Horizontal rules used to delineate sections of text act as a break on eyes traveling over content with momentum. They are a good way of catching a scan-reader who is losing interest.

You can use a horizontal rule or break up your layout with bands of color that divide content sections.

Omono uses horizontal bands to highlight different sections of content.

Mass, Not Weight

We often discuss design elements as having weight; font-weight is the thickness of strokes.

But it is more helpful to think of design elements as having mass; mass creates gravity, pulling a user’s eye towards them.

The trick is to design elements with enough mass to attract the user‘s eye when scanning at speed without forcing the user to change how they engage with your content.

Featured image via Pexels.

The post How To Make Your Designs Scannable (And Why You Should) first appeared on Webdesigner Depot.

28 septembre 2022/par Service comm.

How to Design an MVP Web Page

HTML vector created by vectorjuice – www.freepik.com

Learning how to design an MVP webpage or website could be one of the best things you can do as a site creator in today’s digital world.

In a fast-paced landscape, where customer preferences and technology are constantly changing, most companies don’t have time to dedicate months or years to each web project. The longer you take to complete your website, the more likely your creation will be outdated by the time you hit “publish.” That’s why countless creators are beginning to take a different approach.

To avoid wasting time, money, and effort on something that doesn’t deliver a significant return on investment, designers are now building “Minimum Viable Products,” or “MVPs.”

Here’s what you need to know about creating your MVP webpage.

What is MVP Web Design?

Typically, the “MVP” development process is most common in the app or software creation world. It refers to when a developer builds the simplest version of a technology capable of achieving specific goals. For instance, if a company wanted to create an ecommerce app, they would design a simple tool capable of listing products, enabling payments, and tracking orders.

After launching the MVP product, the company or developer would check to ensure it had the right impact on the target market and generated positive results. Using feedback and analytics, the developer would then begin to add new features one at a time.

MVP design aims to ensure you’re developing the best, most valuable product for your audience while getting your solution to market as quickly as possible.

The same strategy in MVP app and software design can also apply to website creation. Rather than building a highly complicated website with multiple features straightaway, the designer would focus on creating a single page equipped with the essential elements.

For instance, instead of building an entire site for your online course, you may develop a single-page website where customers can learn about the system, sign up, and pay for their membership. The great thing about an MVP web page is it allows companies to start advertising their solution, product, or service quickly, with the minimum initial investment.

How to Create an MVP Web Page

Creating an MVP web page is similar to designing any Minimum Viable Product. Throughout the project, the focus will be on keeping the development process simple while collecting as much feedback as possible.

Here’s how you’d get started with an MVP web page.

Step 1: Planning

Planning is an important stage in any web design project. It’s particularly crucial in the MVP landscape, where you need to define the most critical features of your webpage or website to ensure it’s “viable” for your needs. The initial planning stage can sometimes be the lengthiest part of the process, depending on the amount of research you need to do.

For the most part, web designers and companies will begin by conducting market research. This means examining crucial concepts intended to drive your strategy, such as:

Your target audience: Who are you trying to target with this web page, and what will they need from your site? A user persona can be helpful if you don’t already have one.
Competitors: Who are your main competitors in this space, and what do their web pages offer? Which features do you need to replicate or avoid?
Goal setting: What is the main objective of this web page? What do you need it to do, and what might it need to accomplish in the future?

The key to MVP web page planning is ensuring you look holistically at your project without thinking too far ahead. The site you create should be capable of scaling and expanding in the future, but it shouldn’t have too many features from day one.

Step 2: Creating Your Feature List

Once you’ve done your research and formed the foundations of your plan, it’s time to list all the features your MVP web page needs to have. Unfortunately, this is where the process can get a little complicated. It’s easy to start adding capabilities and components that aren’t necessary to make your site more exciting or competitive.

As worrying as it can feel to release a very basic web page, remember your focus is on rapid growth and development. With this in mind, concentrate on narrowing your feature lists down into:

Initial must-have capabilities: First, decide what your web page can’t thrive without. If the primary goal of your page is to sell software subscriptions, then you’ll need to implement tools for collecting member information and payments.
Next stage functionality: Consider the features you might add once you’ve confirmed your webpage is effective. This will allow you to ensure you’re creating a platform that can expand to suit future needs.
Possible future requirements: You can also list features that might be helpful in the future but don’t necessarily need to be implemented immediately. For instance, if you’re selling an online course, you might create a separate page where people can sign up to learn about future lessons.

Step 3: Finding the Right Software

Next, you’ll need to decide how to build your web page. There are several options available to today’s designers. An open-source solution is usually the best route for designers who need to create something specific from scratch. However, if the factor that makes your solution “viable” is unique, you may need access to code to bring your idea to life.

Alternatively, if you’re building a basic webpage capable of something like collecting customer email addresses or facilitating transactions, you might be able to use an off-the-shelf tool. CMS services for web designers can reduce the work and expense involved in creating a minimum viable product.

For instance, you might use a tool like Wix or Squarespace to edit a pre-existing template and simply drag-and-drop the features you need into the right places. On the other hand, if you’re planning on adding more functionality to your site down the line, it’s worth checking if any builder you will use has the right level of flexibility. Many tools will allow you access to code, advanced features, and essential module-based building functions.

Step 4: Implement Your Analytics

One of the essential parts of an MVP workflow is feedback. When you roll out your MVP, you’ll be looking for insights, guidance, and analytics to help you decide what your next steps are going to be. As a result, MVP workflows are based heavily on experimentation.

This means you’re going to need the right analytical tools in place to track crucial information. You can implement tools for collecting customer feedback directly. It’s also worth having a system in place for tracking metrics like:

Conversion rate;
Traffic numbers;
User behavior;
Most used/least used features;
Technical site performance;
Bounce rate;
Average time spent on the page.

While Google Analytics is one of the most popular tools for collecting insights in the MVP website design world, various other options are available. You can even find tools with in-built heatmaps to see how people navigate your site more effectively.

It’s also worth having A/B testing components in place. This will allow you to test the different “new” features you add to your web pages over time and examine how they influence your conversions and support your goals. For example, you can use A/B testing to explore the impact of everything from CTA button colors to webpage copy and offers.

Creating Your MVP Web Page

In the fast-paced web development and design world, the old-fashioned and slow approach to designing web pages is growing increasingly less common. Instead, an MVP strategy may be the best bet for companies looking to go to market faster, collect insights from their target audience, and accelerate growth.

Though getting used to this design strategy initially can be challenging, it can save you significant time, resources, and money in the long term.

The post How to Design an MVP Web Page first appeared on Webdesigner Depot.

17 août 2022/par Service comm.

The Complete Guide To Personalized Marketing

Personalized marketing is when you attune your marketing efforts based on customer data. This data can be anything from the first and last name to purchase intent, concerns, and history.

Personalized marketing has revolutionized the way businesses market their product and service to their audience. It brings value to people’s lives, spiking the sales graph for brands and businesses. So it’s a win-win situation for both the company and the consumer.

Even big companies do this for their campaigns. They do so because it gives them great results and ROI for their marketing initiatives. If these multinational businesses do this, it’s a good idea to incorporate this strategy and learn from a top resource on digital marketing.

This article aims to explain every nook and cranny of personalized marketing. By the end of this 5-minute read, you will know the impact of personalized marketing on our lives. And how you can integrate this into your marketing strategy to benefit your business.

What Is Personalized Marketing?

Have you ever encountered a business that knows what you’re going through? Or did you see an ad online that you closely relate to? Chances are, you were one of the target markets of those marketing materials. And if you could associate yourself with the ad, their marketing strategy worked.

That is what personalized marketing does to your audience, market, or particular demographic. This style of advertising leverages personalization in your marketing materials. The details of your marketing content are tailored to a specific audience and address the issues or real-time problems of a particular segment in your market.

Personalized marketing has become popular because more people demand it from businesses. Once the people have experienced what it felt like, they want to feel more of it.

To objectively see the demand for personalization, here are some statistics to back it up.

Accenture reported that 91% of consumers are likelier to shop with businesses that offer them relevant content. This shows that the right product recommendations can increase the chances of shopping with you.

Salesforce mentioned that 66% of consumers expect companies to understand their individual needs. This statement proves that a generalized way of marketing isn’t as effective as before. The consumer mindset has already developed, and they demand more personalization from businesses.

A striking piece of data from Statista showed that 90% of consumers in the US find the idea of personalization appealing. If that figure is accurate, almost all businesses should start incorporating this into their strategies. There’s no reason for them not to try this out.

Given the high positive demand for personalized marketing, it’s no secret why more and more businesses are doing this. However, not every company out there is doing this right. A wrong way of doing this can bring a loss of clients and a negative ROI.

To help you go on the right track of using personalization in your marketing, read up on the next section of this article.

Know These 6 Tips To Correctly Do Personalized Marketing

You’d agree that knowing your customer’s first and last name is essential. But with the dynamically changing strategies, personalized marketing is going beyond that. It’s actually about understanding what your targeted consumers need, merging with a way to convey the message that your business is the solution.

To help you achieve this, take note of the things below:

1. Leverage Your Customer Data

The foundation of personalized marketing is laid on customer data. The best marketing professionals and strategists emphasize gathering relevant data if you want to scale. Excellent digital marketing courses will teach you that customer data will help you build a solid foundation for your content and campaigns.

Consumer behavior has always been the most important detail for target marketing. With every click, it has become easier to gather data about individual customers, their interests, hobbies, purchase history, buying behavior, and more.

You’ll be able to get this information if you’ve practiced data management and collecting customer data throughout the years of your operation. However, it’s not too late to begin if you haven’t started with this yet. There is a lot of marketing automation software that aids marketing teams in doing this. For example, many businesses use lead scoring software to gain insight into their clients’ needs and categorize them appropriately.

For your personalization efforts, you can use questionnaires, surveys, and feedback forms to capture personal data on the internet. A customer will happily fill out a survey form if a reward in return entices him. This reward can be in any form– a voucher, a first buy discount, free shipping, or more.

This initiative will help you get more data in a shorter time frame.

2. Understand Your Customer’s Needs

Hoarding data will be a complete waste of marketing efforts, capital, and efficiency if you do not extract consumer behavior from it. When you have access to a rich set of data, you have the privilege to understand your customers’ trending needs deeply. After gaining insights from the data, create a marketing strategy based on those findings to target your audience.

Doing this doesn’t just apply to B2C; it also works for B2B companies, which is why the demand for custom software development, tailored services, personalized packages, and B2B data providers have been on the rise in these recent years.

It is a two-way road. While you are on the lookout for your target market, at the same time, the customers expect businesses to know what they need. The market you’re currently serving expects you to know what products or services are fit for them.

So this is where it gets crucial: you have to dig deeper into your niche and find the specs of your audience’s needs. Having a general idea about the needs of your target audience and personalized marketing usually don’t go harmoniously.

Planning a better-personalized marketing strategy will not be a piece of cake but will be much more rewarding for every aspect of your business. May it be sales, return on investments, customer relationships, or personalized marketing campaigns.

3. Personalize Every Stage Of The Customer Journey

The first rule of business is convincing the customer that you are their best friend. Now that you know what they want, you pledge to provide them with whatever best you can. Limiting personalization to marketing is not the solution. You have to be vigilant in meeting these individual requirements at every stage. And remember that consistency is the name of the game. That is how you bring your business into the running.

You can integrate CRM automation, email marketing tools and deploy other content marketing strategies to help make this process a lot simpler. Personalized live chat and chatbots, such as those offered by ThriveDesk, allow businesses to personalize their offerings and build their brand reputation.

As a customer, my requirement would be reading content, browsing, and experiencing products that would hit home. A personalized experience is what every consumer demands. And this is what makes them want to go back and do business with you again.

By creating helpful and relevant content, recommending the right products to them, and giving out convenient payment options, you are setting your business apart from the rest. Doing this allows you to have personalized every touchpoint that your customers do with your business.

4. Present In An Engaging Way

Consider customer engagement as absolutely necessary. Having the best data set and knowing what your customers want is not enough. In the competitive space of business and marketing, everyone is trying to get the attention of one another. And this is what you are supposed to do. This helps in building consumer-brand relations.

When a consumer engages, meaningful things happen. Engaging content pushes the consumer through the funnel and hence promotes conversions. Your content should be creative and eye-catching.

Engaging content blended with personalization boosts the brand experience. Increased loyalty, trust-building, and improved customer experience enhance the conversion and sales speed.

A great way to use personalization in an engaging manner that most businesses overlook would be through exit-intent popups.

5. Be Where Your Customers Are

This is an element that some businesses miss out on. They have created excellent social media marketing content but only distributed it on the wrong channel. For personalized marketing to be effective, it needs to be seen by people.

Are you questioning your marketing techniques because all you see is stagnancy? You have set up an engaging online store on Shopify or Wix, collected all the relevant data, your content is engaging enough, and your marketing strategy is top-notch. But you are still unable to reach your clientele.

You start wondering what you are missing out on. Your content and your strategies will not be prolific if you are on the wrong channel. Remember: the message of your content has to reach the right people for it to be effective.

Should you be on social media? If so, which one? Do you get more traction with email campaigns? Or do you have more engagements on forums?

Find out where your market is, then spend your focus there. Now the next step is how to know where they spend most of their time?

This is where we go back in the loop. And hence we again emphasize that data collection is the foundation of any great marketing strategy.

6. Improve Marketing Content

Don’t rest on your laurels when you’ve gotten everything down to a tee and have attained your desired marketing analytics behind your personalized marketing content. Always think of ways how you can improve.

Evolving at every step will keep you in the running. Don’t be misguided into thinking that your work is done if you feel like you have reached the pinnacle. Keep looking for ways to get better. Set bigger goals and status for your business.

Always go back to the drawing board and brainstorm with your team on how you can change and strive with the dynamically changing world and mindsets. In the end, all you want is to build better relationships with your customers, new and existing.

For enhanced productivity, your marketing team should always look for new strategies. This is how fresh and great marketing ideas are made.

See How You Can Benefit From Personalized Marketing

Irrelevant information can waste energy and time for both customers and the business. Personalized marketing hits the bull’s eye 99% of the time. It brings immeasurable value to the company as well as the customer.

Here are some of the top benefits of personalized marketing:

1. Better Engagement

The first target personalized marketing aims at is grabbing an individual’s attention. And this results in better engagement eventually. If you are presenting your customer with something that wows them, needless to say, it will grab their attention.

This will help bridge the gap between your customer and your brand. Identifying customers’ needs and then giving them what they want will help improve customer interaction with your brand.

It can even be enough for them to follow your call to action. The next thing you know, they will be checking your website, signing up for a list, or even purchasing a product right then and there.

2. Higher Conversions

Are you there for your customer at the right time and place? One-on-one marketing provides easy solutions to customers because you hit them with just what they are looking for at the right time.

When potential customers realize that you understand what they’re going through and provide the solution, most won’t hesitate to try your business out.

Personalization isn’t just focused on content. It can also be integrated into your processes. This results in aiding the increase of higher conversion rates.

3. Improved Customer Experience

Offering personalization will significantly improve the user experience. Once you provide the products, services, and content that meet their needs, their opinion of your business automatically improves.

Considering the statistics about personalized experiences, it is evident that consumers demand personalization strategies from companies. And if you offer such an experience, you increase the chance of making them do more business with you. Personalization helps businesses in reducing cart abandonment rates, better customer journey, increased customer satisfaction, and many more.

4. Customer Retention

Retaining persisting customers is equally important to your business as bringing new ones. Most businesses face low customer retention. It’s also a factor that some companies overlook. You must understand that it’s not all about converting prospects into paying customers. Your focus should also be on retaining those customers to make them loyal advocates of your brand.

One of the major benefits of consistent personalization is an improved customer retention rate. Consumers tend to stay with a business that understands their needs and provides solutions to their problems.

Once you can transfer a customer to a loyal advocate, you can also receive a ton of benefits. These are people that are going to defend your brand from critics. These are the same people who will give you free marketing via word of mouth and positive reviews.

5. Better Customer Relationships

Personalized experience leads to customer retention, eventually building better relationships with your nurtured customers. These entities are connected in a loop.

Customer relationships are an aspect of business that significantly helps with scalability and higher revenue. So connecting with your customers and building a relationship with them is as important as the product you are selling. This is why strengthening customer relationships should be a top priority for businesses.

Personalization makes you an expert on your target market trends. You get to know your audience deeper, which helps you build a foundation for creating a great customer relationship. And this requires marketing and customer experience teams to work together in a symphony.

For this, you can use team collaboration software which aids in the optimization of content and your approach toward the market. You’ll have a better strategy in getting their attention, providing what they want, and recommending things they’ll be interested in.

All of these things help in building customer rapport. When a customer feels that you treat them as more than just a paying customer, their customer loyalty goes to your business.

Best Examples Personalization Marketing

To inspire you to integrate this marketing strategy into your operations, below are different personalization marketing campaigns done exceptionally by various businesses. Grab inspiration, ideas, and motivation from these examples.

1. Coca-Cola

We all know the most basic form of personalization is addressing your customers’ names, but Coca-Cola took this simple idea into a massive global campaign. Their “Share a Coke” campaign started in 2011, wherein they printed different popular names on their Coke bottles and cans.

It seemed like a regular campaign at first, but it started getting traction as more customers wanted to get the name of their family, friends, and themselves. Coca-Cola said the campaign’s purpose was “to create a more personal relationship with consumers and inspire shared moments of happiness.”

The soft drinks giant used personalization and tied such a strategy with its mission: to bring memories and happiness to its consumers. You, too, can do the same – combine your mission and personalization strategy to create a unique campaign.

2. Spotify

Spotify leverages user data in its marketing strategy. They have several campaigns that make users want to use their application more often because it gives out a more tailored experience.

Other than their year-end campaign( #spotifywrapped), where they show the most played songs and podcasts their users listen to (which was a viral hit), they now also have an #OnlyYou campaign that shows your unique listening taste partnered with a musical astrology reading.

3. Nike

Nike has consistently been recognized for authentic, personalized, and heartfelt ad campaigns. This personalization always makes them capture an audience who can relate and those who start connecting to the brand. So Nike isn’t new to personalization. Their aim is robust community engagement.

Their highly inspirational campaigns with real-life heroes induce inspiration in their audience. Nike is great at converting people because of its excellent storytelling ability while adding personalization to the mix.

Nike’s just launched a new app that offers personalized content and rewards for committed fans. They tackle challenges and issues head-on, but they always make their marketing messages relatable to their audience. That is why they “just do it.”

Conclusion

Personalized marketing is the secret sauce to thriving businesses in the world today. However, incorporating this marketing strategy and finding success is not as simple as you might think. You will face challenges, but with enough perseverance and brainstorming, you can surpass them and successfully create a great campaign.

Remember, this marketing approach can be a hit or a miss. The first step to making it a success is relevant data collection followed by judicious implementation. This isn’t an overnight activity that you can do. It requires months of diligence in the right direction with the proper guidance. And you can gain valuable insights into this guidance via the content marketing strategies outlined in this article. But remember, once you start rolling, there is no looking back.

The post The Complete Guide To Personalized Marketing first appeared on Webdesigner Depot.

29 juin 2022/par Service comm.

How to Bootstrap a Web Design Business

Starting your own business is a process with a fair share of challenges. Even in the web design world, where you can potentially minimize costs by working from home and collaborating with freelance contractors, many expenses exist.

To run a successful web design business, you need enough money to invest in everything from skilled colleagues to resources (like fonts and themes), software subscriptions, and technology tools. Finding a way to fund your company can be the most complicated part of ensuring its success.

For most new companies, the easiest option to generate opportunities is “bootstrapping.” Learning how to bootstrap a web design business means knowing how to bring your business to life with virtually no starting capital.

Here’s how to get started.

What is Bootstrapping?

Successful bootstrappers take an idea, such as creating a web design company and create a fantastic company without the backing of investors. It takes significant dedication, commitment, and single-mindedness to accomplish your goals, but some of the world’s greatest entrepreneurs, like Steve Jobs and Sam Walton, got their start this way.

The term “bootstrapping” comes from the phrase “to pull yourself up by the bootstraps,” which indicates overcoming challenges on your own without any external support.

The pros and cons of bootstrapping include:

Pros:

Full control: Bootstrapping allows entrepreneurs to retain full ownership over their business. Alternatively, engaging with investors means allowing other professionals to own a portion of your company or make a share of the decisions.
Innovation: Business owners in a bootstrapping model are forced to invest in agile and innovative business models. You must develop processes to produce immediate, lasting cash flow from day one.
Accomplishment: Building something from the ground up creates a powerful sense of satisfaction and accomplishment.
Ownership: You won’t have to sell any equity in your business to other investors, which means you can benefit fully from the company as it grows.

Cons:

Risks: Self-funded businesses generally run out of funds faster and struggle to scale as quickly as other companies, limiting the brand’s ability to reach its potential.
Limited support: Traditional financing methods (like working with investors) also provide networking opportunities and support from specialists who want to see your company succeed.
Pressure: Bootstrapping businesses need to be meticulous about everything from keeping books to making the right decisions for brand growth.
Hard work: With limited resources, connections, and options, bootstrapping entrepreneurs need to work harder than most and take on more roles.

How to Bootstrap Your Web Design Business: Step by Step

Bootstrapping a web design business can be complicated, but it works for many companies if you follow the right strategy. The good news is web design companies generally don’t require as much initial capital as some other types of companies, like standard retail brands or companies with a need for brick and mortar offices.

However, there are still steps you’ll need to follow to ensure success.

Step 1: Source Some Initial Funds

While you might not work with investors when bootstrapping your web design business, you’ll still need some essential initial funds. To run a web design business, you won’t necessarily need a massive initial investment, but you will need something.

To determine how much capital you need to raise from your income, savings, a line of credit, or other common bootstrapping sources, think about:

Where you’re going to work: The upfront costs of operating your own web design business will be a lot lower if you choose to work from home and with remote specialists. The less you have to pay for office space, the better.
Business fees: You may need to pay fees for registering your business name, hosting your own website for advertising, and dealing with any registration costs.
Equipment and software: Think about what you will use daily for web design. Subscription-based services like Adobe Creative Cloud can cost quite a bit to access. You’ll also need a good computer, and perhaps a tablet for sketching.

Step 2: Find a USP

The easiest way to ensure a bootstrapped web design business is a success is to ensure you are offering specific clients something they genuinely need. In a service-based landscape like web design, you need to know what your customers want and offer something they can’t get elsewhere.

For instance, can you differentiate yourself from other web design companies by helping with modern trends like 360-degree video and XR-ready design? Can you build apps for companies from scratch and provide ongoing maintenance for the websites you make?

An excellent way to find your USP is to examine your competitors. Find out what other companies in your area are offering their customers, and listen to consumers in your industry when they talk about what they need from a website designer.

Step 3: Choose a Cash Flow Optimized Model

Since you’re relying only on your cash and the money you make from your web design business to fuel its growth, choosing a model optimized for consistent cash flow is essential. Bootstrapping a business often means you place most of the profit you gain from your company back into the development of the brand.

With this in mind, consider how you’ll offer services and charge your customers. Are you going to ask for a portion of the fees up-front before starting a web design project? Can you provide your customers with subscription models to improve your revenue consistently?

For instance, you could provide help with ongoing maintenance, development, and support rather than just offering to build websites for companies. Another way to make additional income is with professional services, like consulting.

Make sure there’s a market for the services you’ll offer before launching your business by examining the surrounding environments and services your competitors provide.

Step 4: Keep Costs Low and Profits High

Keeping costs low will be essential to ensuring your success when bootstrapping a business. Fortunately for web designers, it’s relatively easy to cut down on fees. For instance, WordPress is free to use for your development projects, making it an excellent choice for many web design strategies.

You can also look into common free and cheap alternatives to web design tools online, like GIMP. Shop around for the things you will be paying ongoing fees with. For instance, it’s best to check out multiple vendors when looking for web hosting and marketing support.

While keeping your costs low, it’s also essential to accelerate profits as much as possible. You can look for ways to boost customer retention by building stronger relationships with your clients and offering them deals on long-term subscriptions.

If you have time outside of your web design business, you can also try taking on some side hustles. Options include:

Selling web design assets on sites like ThemeForest
Offering your services on a freelance basis with sites like Dribbble and Toptal
Designing and selling NFTs for the metaverse
Teaching web design or selling webinars

Step 5: Grow Cautiously

Finally, while the goal of successfully bootstrapping your web design business will be to grow as rapidly and consistently as possible, it’s important to be cautious. For instance, you’ll need to be able to afford the fees of every new designer you bring onto your team, so consider looking for freelancers and contractors rather than permanent hires.

Use organic channels for marketing your services, like blogging and content marketing which can help improve your SEO standing and attract attention among clients. Plus, encourage your customers to recommend your services to other brands.

As new clients approach your business, ensure you only take on as many customers as you can reasonably handle. Compromising on quality will damage your relationships with customers and harm your reputation.

Good Luck Bootstrapping Your Business

When you’re bootstrapping a business, you get the benefit of being able to eliminate any outside influences from your growth. You’re free to focus on building relationships with companies of your choice, and you get to make decisions about your growth. However, there are downsides, too, like significant stress and limited financial opportunities.

While bootstrapping your business is tough, if you manage to complete the process successfully, the results can be fantastic.

Featured image via Unsplash.

The post How to Bootstrap a Web Design Business first appeared on Webdesigner Depot.

22 juin 2022/par Service comm.

9 Ways To Drive Traffic To Your WordPress Blog

Actualités, Actualités, SEO

WordPress has made it easy for everyone to launch a blog, but even though launching a blog isn’t a difficult task any longer, driving traffic to your blog certainly is!

In this article, I’ll share some tried and tested strategies that have worked well for my clients’ blogs. You do not have to be an expert or a marketing guru to get traffic to your WordPress website. Follow the helpful tips I share in this article and watch the visitors start pouring in.

Tip 1: Use Powerful Headlines

The first thing related to your blog that a user reads in the search engine results is your article headlines. Of course, nobody wants to click on a boring article title. But a powerful headline stands out from the rest and gets you more clicks.

In most themes, your article headlines are translated into meta titles for the pages. Meta titles indicate the topic of your articles to Google and other search engines.

Tip 2: Build an Email List

Consider offering your visitors a newsletter signup form through which they can subscribe and get notified about new posts on your blog. You can offer them an incentive for free to persuade them to subscribe to your blog. It can be anything from an e-book, membership, useful templates, or an e-course.

Building an email list gives access to the inboxes of your visitors. You can share your blog content with this prospective audience every time you post a new article. This will help you get consistent traffic to your WordPress blog.

Tip 3: Use Free Giveaways and Contests

Free giveaways work as an incentive for your WordPress blog visitors. To offer an entry to your blog’s free giveaway, you can ask your visitors for an email subscription, comment on your blog posts, share it on their social media channels, and ask for other such things.

The trick is to think about the actions of your visitors that will increase traffic to your blog and provide them with one or multiple giveaway entries for such actions.

Tip 4: Optimize For Keywords

All successful bloggers optimize their content for keywords. You need to perform proper keyword research to find sentences and words that your target audience is typing in Google and other top search engines.

Instead of guessing the keywords for your articles, consider using some helpful tools like SEMrush’s Keyword Magic Tool and Google Ads Keyword Planner. This way, you can find the terms people are genuinely interested in and the keywords that do not have too much competition.

You must ensure to choose the keywords that have some excellent traffic volume but, at the same time, have less competition. Such keywords will help in the better ranking of each of your articles.

Tip 5: Optimize WordPress Site Speed

It has been proven that loading time is a ranking factor for SEO, as Google tends to assume that fast sites are high-quality sites.

Signing up for a hosting provider specializing in WordPress guarantees you get the best optimization features for your WordPress site. However, that alone is not enough because you need a hosting provider that can also handle a high volume of visitors.

Optimizing your WordPress website will help in the faster loading of your blog pages. Images are generally the biggest culprit in slowing down your website. So you must first optimize them through an image optimization plugin like Smush, Imagify, or Optimus.

Enabling caching on your WordPress blog will considerably improve its speed. You can store your website data locally with caching, thereby reducing your server load to a large extent. Your website will, therefore, load faster on your visitors’ end, especially when they are repeat visitors.

Tip 6: Take Advantage of Social Media

Try building your presence on some of the top platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Post multiple times a day on these websites and share your blog articles.

You must also include social sharing buttons with your blog posts to make sharing easier for your audience. It will allow your blog visitors to share your post on different social platforms. This dramatically increases the chances of your blog post going viral.

Tip 7: Internal Linking Strategy

The only key here is to link articles that are closely related to each other. Your visitors might be interested in such related content and read more of your blog posts, thereby increasing your page views. It also increases the chances of visitors sharing your blog content since they find it valuable.

Tip 8: Be a Guest Blogger

Guest blogging involves creating content for other websites for mutual benefits. It helps you establish your authority in the blogging world while attracting more visitors to your WordPress website.

Becoming a guest blogger allows you to spread the word about your blog to a new set of audiences and bring in organic traffic. It expands your work portfolio and helps build or enhance your online reputation.

Tip 9: Pay for Traffic

Consider using Google Ads, Facebook Ads, Microsoft advertising, and other top advertising platforms when paying to bring traffic to your blog. Be aware of your blog audience and use the most suitable criteria to target it.

I’d recommend setting a weekly budget for paid ads and tracking the ad performance at the end of the week.

If you are satisfied with the traffic results, use the same criteria for the next week. On the other hand, if the ad performance is not as per your expectations, try different criteria to reach your target audience.

Conclusion

Getting traffic to your WordPress blog is an incentive for all the hard work that you do in creating content and managing your website. It builds a name for your blog and improves its search engine ranking. All this leads to better user engagement and revenue.

Featured image via Pexels.

The post 9 Ways To Drive Traffic To Your WordPress Blog first appeared on Webdesigner Depot.

20 mai 2022/par Service comm.

How to Find Web Design Clients in 2022

Do you find yourself stuck when finding new web design clients? Whether you own a web design company or work as a freelancer, expanding your audience and attracting clients can be challenging.

Talking from experience: there are times when I can not find people interested in my work. If that’s the case for you right now, let me tell you not to worry.

This guide will analyze the best practices I use to attract new web design clients and how you can easily customize them to fit your needs and preferences. First, we will explore why it’s essential to use more than one way to acquire clients in 2022.

Why Should You Seek Innovative Ways to Attract Clients?

Let’s start with a personal conviction: There are enough customers to cover our niche’s supply. A common mistake most web designers make is looking in the wrong place.

Do not get me wrong, the quality of your work is always the most important thing. The better your services are, the more clients you will eventually get. But if you want to prove your talent online, you need to expand your audience.

Remember that the market is highly competitive. And so you need to follow certain steps and choose the best platforms.

7 Best Ways To Attract Web Design Clients in 2022

Although there are many ways to attract web design clients online, some prove to be more effective than others. Let us explore them one by one:

1. Use Marketplaces for Freelancers Such as Upwork, Indeed

Whether you own your web studio or are just getting acquainted with being a freelance web designer, marketplaces for freelancers are a great way to attract new clients. The same goes for well-known web design job boards like Dribbble, Twine, and WordPress Jobs.

But in general, marketplaces for freelancers are more effective as these platforms attract thousands of buyers/clients every day. The best way to attract clients is to create and polish your profile and respond to relevant job offers.

However, it is equally important to choose a platform that is not exploitative but also has numerous clients in the web design niche. Although Upwork and Indeed are the two most popular, several other platforms meet these requirements, including Freelancer, 99 Designs, Guru, Upstack, TopTal, and PeoplePerHour.

2. Search on LinkedIn

Many would argue that social media platforms are the best way to attract web design clients these days. While this is true to a certain extent, not all social networks have the same impact on professionals. I have found that LinkedIn is the number one platform that a web designer should invest time and effort into.

The reason is simple; the platform’s goal is to bring professionals together. So, if you create a top-notch LinkedIn profile, you can quickly expand your audience and find people interested in buying services. The process is quite simple because all you need to do is:

Create a professional bio: Mention what you do and who are the people you can help via your services.
Optimize your profile’s About (personal info, website and portfolio info, etc.) and Experience (previous projects) sections.
Use the LinkedIn filters to connect with individuals and companies.
Personalize your invitations and respond via DMs to people inviting you.

This may sound like a lot of work, and believe me, it is. Still, if you want to attract more clients via social media platforms, LinkedIn is the best way to go.

3. Pay Attention to your Portfolio and Website

Regardless of how many connections you have on LinkedIn, clients need to trust that you are the best person for a project before hiring you. And there’s no better way to do that than to have a comprehensive portfolio and website.

Websites like Dribble and WordPress allow you to create portfolio websites quickly and efficiently. As a web designer, you can treat your website like a personal project and use your UI and UX knowledge to outshine your competitors.

4. Create Social Proof

In a few words, social proof is a way to prove to new clients that they should mimic the behavior of your existing clients by hiring you for their project.

To do this, you can create a page with Google reviews, collect testimonials/references, take screenshots of your conversations with clients and capture their feedback. Then all you need to do is present them on your portfolio website, in your social media posts/stories, etc.

5. Use Word of Mouth

Apart from asking your existing clients for referrals, you should try to build a deep professional relationship with them. This will automatically help them to recommend your services through word of mouth.

In many cases, word of mouth has proven to be much more reliable than traditional advertising methods (email marketing, SEO tactics).

6. Speak at Events and Podcasts

Say you are an experienced web designer, and all you need is to expand your target audience. In this case, speaking at events is a fantastic way to build authority. Of course, becoming a public speaker is not easy, especially if you’re a beginner.

This is where podcasts come in handy. By appearing as a guest on podcasts (or webinars), you can easily get your name out there, connect with people interested in web design, and eventually attract new clients.

Start by finding communities (e.g., Facebook groups for web design) and communicate with active (or just interested) people in the web design niche.

7. Offer Free Advice to your Audience

Don’t get me wrong, I know that offering something for free is not the best thing. Still, by creating free content and offering free advice, you can make people take notice of your talent.

Likewise, answering questions on social media platforms and creating valuable content is a great way to convert your website/social media visitors into customers.

Wrap Up

Remember that the most important thing in attracting new clients is the quality of your work. This may sound obvious, but believe me, it’s more than just a rookie mistake.

Let’s close with this; the tips listed above will allow you to work harder but smarter. After all, that’s all you need to build authority as a web designer and attract new clients.

Featured image via Pexels.

The post How to Find Web Design Clients in 2022 first appeared on Webdesigner Depot.