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L'importance des testeurs qualité dans une équipe de développement logiciel

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Les testeurs qualité sont indispensables pour assurer la qualité et la fiabilité des logiciels développés. Ils jouent un rôle crucial dans l’équipe de développement.

Source de l’article sur DZONE

7 Habitudes des Testeurs Efficaces

Les testeurs efficaces ont des habitudes qui leur permettent d’atteindre leurs objectifs. Découvrez les 7 habitudes qui font la différence!

Les sept habitudes sont discutées dans cet article, qui les encadre pour des testeurs très réussis. Voici les sept habitudes :

  • Develop a plan of action for the project.
  • Create a database of the project’s requirements.
  • Make sure everyone on the team is aware of the project’s objectives.
  • Begin With the End in Mind

    Before beginning a project, it is important to have a clear understanding of what the end result should be. This will help you to focus on the tasks that need to be completed in order to achieve the desired outcome. It is also important to consider the stakeholders involved in the project, as their expectations should be taken into account when creating the plan. Additionally, it is beneficial to create a timeline for the project and set deadlines for each task. This will help to ensure that the project is completed on time and within budget. Here are three suggestions for approaching upcoming undertakings with a clear goal in mind:

    • Create a list of objectives for the project.
    • Develop a timeline for the project.
    • Create a database of the project’s stakeholders.
    • Put First Things First

      In order to ensure that a project is completed on time and within budget, it is important to prioritize tasks. This means that tasks that are most important should be completed first, while those that are less important should be completed last. It is also important to consider the resources available when prioritizing tasks. For example, if there are limited resources available, tasks that require those resources should be completed first. Here are three suggestions for approaching upcoming undertakings with prioritization in mind:

      • Create a list of tasks in order of importance.
      • Develop a timeline for the project.
      • Create a database of the project’s resources.
      • Les sept habitudes pour les testeurs très réussis

        Cet article discute les sept habitudes qui sont nécessaires pour les testeurs très réussis. Ces sept habitudes sont :

        1. Être Proactif
        2. Commencer par la fin en tête
        3. Mettre les choses importantes en premier
        4. Penser Gagner/Gagner
        5. Chercher à comprendre avant d’être compris
        6. Synergiser
        7. Aiguiser la scie
        8. Être Proactif

          Dans chaque projet de logiciel, l’objectif d’un testeur est de garantir qu’un produit de haute qualité est produit. Vous avez deux options lorsque vous déterminez ce qui s’est mal passé dans les projets de logiciels qui échouent en raison d’une qualité faible : vous pouvez être proactif ou réactif. Les personnes réactives ont tendance à attribuer des difficultés ou des obstacles aux autres personnes et aux facteurs externes. Être proactif vous permettra d’accepter la responsabilité des erreurs et de trouver des solutions pour les initiatives futures. Après la fin d’un projet, votre équipe devrait faire un « post-mortem » ou une « rétrospective » dans laquelle vous discutez franchement des succès et des échecs du projet. Voici trois suggestions pour aborder les prochaines entreprises avec initiative :

          • Élaborer un plan d’action pour le projet.
          • Créer une base de données des exigences du projet.
          • Assurez-vous que tous les membres de l’équipe sont conscients des objectifs du projet.
          • Commencer par la fin en tête

            Avant de commencer un projet, il est important

            Source de l’article sur DZONE

            Explorer la domination de Terraform dans l'Infrastructure as Code

            Explorer la domination de Terraform dans l’Infrastructure as Code : découvrez comment Terraform peut simplifier et automatiser la gestion et le déploiement de votre infrastructure !

            Infrastructure en tant que code (IaC) : une introduction pour les débutants

            Infrastructure as Code : Une introduction

            L’Infrastructure as Code (IaC) est devenue une pratique essentielle dans le développement logiciel moderne, permettant aux équipes de gérer efficacement et de manière cohérente les ressources d’infrastructure à travers un code. Cette analyse fournit un aperçu de l’Infrastructure as Code et de sa signification dans le cloud computing et DevOps.

            Au cours des dernières années, Terraform a dominé le domaine de l’Infrastructure as Code, soutenu par sa prise en charge multi-cloud, sa syntaxe déclarative, ses fournisseurs de ressources robustes et ses capacités de gestion d’état et de communauté actives. Les organisations sont encouragées à tirer parti des forces de Terraform tout en restant conscientes des solutions IaC émergentes adaptées à leurs exigences et préférences spécifiques en matière de cloud.

            Les avantages de l’Infrastructure as Code

            L’utilisation de l’Infrastructure as Code offre plusieurs avantages aux organisations. Tout d’abord, le code peut être stocké dans un système de contrôle de version, ce qui permet aux équipes de gérer facilement les modifications apportées à l’infrastructure et de les réutiliser à l’avenir. De plus, le code peut être automatisé et intégré à des outils DevOps tels que Jenkins ou Ansible, ce qui permet aux équipes de déployer des mises à jour plus rapidement et plus efficacement. Enfin, le code peut être partagé entre les différentes équipes, ce qui permet aux organisations d’améliorer la collaboration et la cohésion entre les différents services.

            Les données au cœur du processus

            Les données sont au cœur du processus d’Infrastructure as Code. Les données peuvent être utilisées pour définir les ressources à déployer, leurs caractéristiques et leurs propriétés. Les données peuvent également être utilisées pour définir des variables qui peuvent être utilisées pour configurer les ressources et leurs propriétés. Enfin, les données peuvent être utilisées pour définir des conditions qui peuvent être utilisées pour contrôler le déploiement des ressources et leurs propriétés.

            En conclusion, l’Infrastructure as Code est une pratique essentielle pour les organisations modernes. Il permet aux équipes de gérer efficacement et de manière cohérente les ressources d’infrastructure à travers un code. Les données sont au cœur du processus et peuvent être utilisées pour définir les ressources à déployer, leurs caractéristiques et leurs propriétés. Les organisations sont encouragées à tirer parti des forces de Terraform tout en restant conscientes des solutions IaC émergentes adaptées à leurs exigences et préférences spécifiques en matière de cloud.

            Source de l’article sur DZONE

            Révolutionner le trading algorithmique : le pouvoir de l'apprentissage par renforcement

            La technologie d’apprentissage par renforcement est en train de révolutionner le trading algorithmique. Elle offre aux traders des possibilités inédites pour améliorer leurs performances.

            En tant que professionnels de la technologie, nous sommes déjà conscients que notre monde est de plus en plus axé sur les données. C’est particulièrement vrai dans le domaine des marchés financiers, où le trading algorithmique est devenu la norme, utilisant des algorithmes complexes pour exécuter des transactions à des vitesses et fréquences qui dépassent largement les capacités humaines. Dans ce monde où les millisecondes peuvent faire la différence entre le profit et la perte, le trading algorithmique offre un avantage en rendant le trading plus systématique et moins influencé par les biais émotionnels humains.

            Mais que se passerait-il si nous pouvions aller plus loin? Et si nos algorithmes de trading pouvaient apprendre de leurs erreurs, s’adapter à de nouvelles conditions de marché et améliorer constamment leur performance au fil du temps? C’est là que l’apprentissage par renforcement, un domaine de pointe de l’intelligence artificielle, entre en jeu.

            Source de l’article sur DZONE

            Protéger les données utilisateur dans Microsoft 365 : Guide pas-à-pas.

            Protéger les données des utilisateurs est essentiel pour Microsoft 365. Découvrez comment le faire étape par étape grâce à ce guide pas-à-pas !

            ## Comprendre le paysage des menaces

            Malware: Malware is malicious software designed to damage or gain unauthorized access to a system. It can be spread through email, websites, and other sources.

            Phishing: Phishing is a type of social engineering attack in which attackers attempt to gain access to sensitive information by sending emails or other messages that appear to be from a legitimate source.

            Data Leakage: Data leakage occurs when confidential information is unintentionally shared with unauthorized parties. This can happen through email, file sharing, or other means.

            Data Theft: Data theft is the intentional theft of data by an individual or group. This can be done through malicious software, physical theft of devices, or other means.

            Introduction

            En tant que scientifique informatique enthousiaste, je sais que la sécurité des données est une préoccupation majeure pour les organisations qui utilisent Microsoft 365. Avec la sophistication croissante des menaces cybernétiques, il est essentiel d’être conscient des risques potentiels pour vos comptes utilisateurs et vos données. Dans cet article, nous fournirons un guide étape par étape pour vous aider à protéger votre environnement Microsoft 365 contre la perte de données. Nous couvrirons le paysage des menaces, les fonctionnalités de sécurité Microsoft 365, les meilleures pratiques pour sécuriser les comptes utilisateurs et les solutions de sauvegarde de données pour Microsoft 365. Avec les informations et les recommandations fournies dans ce guide, vous serez bien équipé pour protéger les précieuses données de votre organisation et assurer la continuité des activités.

            Comprendre le paysage des menaces

            Les menaces cybernétiques sont en constante augmentation et il est important de comprendre le paysage des menaces afin de mieux protéger votre environnement Microsoft 365. Les types de perte de données les plus courants auxquels les organisations sont confrontées dans un environnement Microsoft 365 sont les suivants :

            Malware : le malware est un logiciel malveillant conçu pour endommager ou obtenir un accès non autorisé à un système. Il peut être diffusé par e-mail, sites web et autres sources.

            Phishing : le phishing est une forme d’attaque d’ingénierie sociale dans laquelle des attaquants tentent d’accéder à des informations sensibles en envoyant des e-mails ou d’autres messages qui semblent provenir d’une source légitime.

            Fuite de données : la fuite de données se produit lorsque des informations confidentielles sont partagées involontairement avec des parties non autorisées. Cela peut se produire par e-mail, partage de fichiers ou d’autres moyens.

            Vol de données : le vol de données est le vol intentionnel de données par un individu ou un groupe. Cela peut être fait par un logiciel malveillant, un vol physique de dispositifs ou d’autres moyens.

            Fonctionnalités de sécurité Microsoft 365 et meilleures pratiques

            Microsoft 365 propose une gamme de fonctionnalités de sécurité pour protéger vos comptes utilisateurs et vos données. Ces fonctionnalités comprennent l’authentification multifacteur, la protection contre le hameçonnage, la surveillance des activités suspectes, la protection contre les logiciels malveillants et le chiffrement des données. En outre, il existe certaines meilleures pratiques que vous pouvez adopter pour renforcer la sécurité de votre environnement Microsoft 365. Ces pratiques comprennent l’utilisation d’un mot de passe fort et unique pour chaque compte

            Source de l’article sur DZONE

            SQL (Structured Query Language) is a powerful and widely-used language for managing and manipulating data stored in relational databases. However, it’s important to be aware of common mistakes that can lead to bugs, security vulnerabilities, and poor performance in your SQL code. In this article, we’ll explore some of the most common mistakes made when writing SQL code and how to avoid them.

            1. Not Properly Sanitizing User Input

            One common mistake made when writing SQL code is not properly sanitizing user input. This can lead to security vulnerabilities such as SQL injection attacks, where malicious users can inject harmful code into your database.

            Source de l’article sur DZONE

            Many firms’ design and development decisions are increasingly oriented toward human-centered innovation. Instead of rushing goods to market, these firms are using a user-centered design approach.

            Design and development teams build high-performing digital products or websites that uniquely meet customers’ demands by concentrating on the user experience. After all, a good web design is helpful in boosting the business reputation or user experience.

            This post will define user-centered design, discuss its fundamental principles, and describe the user-centered design process.

            What Is User-Centered Design?

            To create an enjoyable solution to a problem, user-centered design is a collection of iterative design processes concentrating on the user’s needs at each step. In UCD, the expectations, objectives, and preferences of the user significantly impact design decisions.

            Additionally, users are actively involved in the entire process from start to finish. User-centered design principles encourage designers to create products with users rather than just for them. This strategy typically includes user research, interviews, usability testing, and a massive amount of feedback gathering.

            UCD Requires Four Fundamental Components:

            • Visibility: Can people see what your website is about and how to utilize it the moment they land on your page?
            • Availability: Is your website user-friendly? Can they swiftly locate information? They should be able to find call-to-action buttons, menus, filters, and search choices with ease.
            • Legibility: Is the text simple to read for users?
            • Language: Is the language simple to grasp for users? Do you avoid using industry jargon in your UX authoring, which might lead to confusion and hesitation?

            What Is The Significance Of UCD?

            User experience is important in product design, especially in digital products such as app design, web and interface design, and marketing. Customers want their lives to be simplified. A website, app, or product exists to fulfill a consumer. Hence its success is determined by their interaction with it.

            The following are some of the advantages of a user-centered design strategy for a business:

            • Customers keep coming back for more
            • There would be an increase in sales
            • Creating polished, efficient, and widely available goods
            • Understanding challenges thoroughly to provide suitable solutions
            • Customers and teams working together
            • Avoiding typical blunders
            • Enhancing Competitiveness
            • Assisting them in comprehending their market

            It offers consumers the following advantages:

            • Making their life easier
            • Fulfilling their desires
            • Companies making them feel heard and understood
            • Making them feel important in the creation of things they use
            • Providing answers to challenges they were unaware they had or could not imagine solutions to

            Let’s dig in to learn more about the advantages of UCD.

            Businesses can benefit from using the user-centered design approach in various ways. As you incorporate this into your web development, you can enjoy the following four main advantages.

            1. Prevent Project Failure

            Your company might find it simpler to incorporate improvements and ensure your product is in line with actual user needs if you have a continuous feedback process assessing how customers react to your product, like a website.

            Customers feel like their needs are better represented in the finished product, which can increase engagement and strengthen the bond with the company.

            2. Improve ROI

            This method produces products that more accurately reflect user expectations. The procedure also lessens mistakes made by website users, for instance. When combined, these factors motivate users to convert from leads to paying clients, boosting return on investment.

            3. Increase Development Efficiency

            In user-centered design, the objectives of the various team members are aligned. This can help clarify the best course of action for all parties involved. A more targeted, goal-oriented development process may be encouraged by the regular evaluation process.

            Additionally, businesses can engage stakeholders and explain how their efforts and methodologies will improve customer interactions by using an iterative life cycle during product development.

            4. Up The Level Of Competition

            Customers will more fully appreciate what you offer, improve their engagement with your product or website, and be more likely to purchase from you if your product is created with their needs and expectations in mind.

            As a result, this may increase your ability to compete in your sector.

            5. KPIs Are Included

            Given your user needs and business objectives, how do you move from the first to the second? You can measure key performance indicators with this in mind once you know what user needs are essential for the overall goals.

            For instance, productivity may be the focus of office software, shopper activity may be the focus of sales tools, and retention rates may be the focus of other apps. All of these are necessary steps toward achieving business values like profit and revenue.

            Human-Centered Design Versus User-Centered Design

            There is a significant difference between humans and users. Simply put, all users are humans; however, not all humans will use your product. Therefore, you must thoroughly understand your target market to produce a successful user-centered design.

            Detailed research should be done on the problems and goals of your users. Then, talk to them and give them several chances to offer feedback. By doing this, you’ll create a user persona that is complete and that you can use to determine the priorities for your design.

            It’s critical to understand that different user groups may have additional requirements, levels of technical expertise, and expectations for using products like the one you’ve made.

            What crucial guidelines or principles should designers consider when adopting a user-centric design?

            The Process Of User-Centered Design

            Certain fundamental principles underpin user-centered design. While the development process is always iterative, no explicit methods for implementation are specified. The approach can be implemented in either a waterfall or an agile environment.

            1. Contextualization

            The first step is to analyze the environment in which users will use the product. What are the intended applications of the product for future users? Teams working on projects can get answers by watching and talking to potential users.

            2. Outlining The Prerequisites

            Specifying the requirements for the new product is the second step. In this step, user requirements are described while considering corporate needs.

            3. Design

            Once the requirements are established, the actual design process can begin. Designers typically start by producing a straightforward prototype, like one made of paper, then move on to digital wireframes and a finished prototype.

            4. Analysis

            The project team solicits feedback from potential users after creating a prototype. This is typically done for digital applications through in-depth user testing and qualitative research.

            Do surveys and tests evaluate user satisfaction, effectiveness, and efficiency? With the new information, the project team goes back to step 2 or step 3 of the design process to improve the product. Once the user feedback is satisfied, these iterations continue while taking into account corporate frameworks (time and costs).

            Top 10 User-Centered Design Principles

            Principles of user-centered design attempt to guarantee that usability is the primary priority throughout the development process. These principles, if successfully followed, will ensure that user experience is fulfilled not just during the initial introduction of a product but also during its use.

            Furthermore, each of the following principles may be tailored to match the specific requirements and interaction demands of any product.

            1. Use Simple Language

            Professional Web Designer strives to provide the most readable discourse for the user while creating a product. This involves clarifying vocabulary, eliminating jargon, and simply providing information pertinent to the work.

            Presenting users with irrelevant information throughout their use of the product taints its usefulness. Furthermore, basic language helps the user finish the work without being overwhelmed or confused.

            2. Feedback

            Users expect a reaction to all of their actions. This might involve modifying the look of the screen after completing an activity. If the job is finished after some time, it should display a loading page to notify the user that the task is in process.

            Keeping the user informed throughout the process reassures them and keeps them on track with their job.

            3. Maintaining Consistency

            Keeping the product consistent is essential in ensuring an ideal user experience. Consistency affects how customers approach a product, and the time it takes to learn how to use it.

            From the start of the project until its completion, the consistent philosophy underpinning the UCD process should be maintained. If the interface design needs to be updated, it is critical to maintaining consistency across new features to stay beneficial to the user.

            4. Give The Complete User Control

            Consumers are already aware of their requirements. They should be able to use a product with minimal effort and depend on the product’s help to accomplish the rest.

            By removing the effort from the job, the user can do it quickly while keeping control of their activities.

            5. Describe The Situation

            Before developing a product, the designer must first investigate the ideal user and their wants. The designers can gain a comprehensive sense of some of the issues these people experience by studying their lifestyles.

            Many of these observations are conducted through interviews. These interviews provide the designer with information on the exact goals that users want to attain and how they want to achieve them.

            6. Examine the Design

            Designers undertake usability testing with actual users of their product at this stage in the UCD process. This stage provides designers with insight into how consumers will interact with the product and how to modify it to suit them better.

            It is advised that this stage be completed as quickly as feasible. The sooner customers provide input, the faster designers can comprehend their product from the user’s perspective.

            7. Create Designs That Are Specific To The Needs Of The User

            The design team must examine the distinctive features of their intended demographic as well as frequent real-world activities while beginning the design process. Furthermore, the product should be appropriate for the environment in which it will be utilized the most.

            Making a product that needs a lot of work from the user reduces its usability and usefulness, ultimately defeating the objective of UCD.

            8. The Design Process Is Iterative

            Because user-centered design is based on putting the user first, the product team should constantly be working to improve the user experience. By introducing changes gradually, you will gain a better understanding of your target audience.

            9. Adequate Navigational Tools

            An essential component of the user experience is the capability to navigate between pages of your website and return to the previous one. Make sure users know where they are on your website and how to leave any pages they don’t want to see.

            Customers can better understand how to navigate your page by giving them features like a navigation map, for instance. Make it simple for customers to change their order without leaving the current page if they buy clothing and discover they need a different size once they reach the checkout page.

            10. Unflawed System

            Customers should find it easy to navigate between your website’s pages and accomplish their goals. If they make a mistake, be there to help them fix it so they can achieve their goal.

            The form may ask for specific, essential fields, such as the square footage, and may also include a gentle reminder or an alert that appears if the user accidentally leaves a required field blank.

            Customers may feel more comfortable responding to your prompts and participating in a conversation if you ask questions one at a time and offer automated responses for each response.

            Wrapping Up

            User-centered design is more than just making a good product. It goes further than that. You demonstrate your motivations and intentions by putting your users in the spotlight. You’re demonstrating that it’s not all about meeting deadlines or turning a profit. Instead, you’re telling your users that you understand what they want and prioritize their needs.

            It should come as no surprise that the most effective teams are user-centric. Knowing your customer is essential for success in any industry, including design. Create products that put the user first, and you will create products that people will love.

            You can build a more robust, user-friendly website that is better equipped to respond to user needs and expectations by incorporating the User Centered Design process into your product design. However, it’s crucial to collaborate with a specialist who can apply these techniques and produce the result you’ve envisioned.

             

            Featured image by pch.vector on Freepik

            Source

            The post 10 Key Principles of User-Centered Design first appeared on Webdesigner Depot.

            Source de l’article sur Webdesignerdepot

            Looking to save big and make your web design job easier at the same?

            This carefully picked list includes top-tier quality items that have already been used by hundreds of thousands of people like you.

            From WordPress themes, plugins, web apps, website builders, and illustrations, this list has everything for everyone.

            Check all these 10 excellent deals for designers below:

            1. Amelia

            Amelia is a WordPress booking plugin that saves businesses time and money from the beginning by replacing their manual or semi-automated appointment and event booking operations with a fully automated one.

            Amelia is easy to set up and use. Fitness centers, consulting organizations, training institutions, beauty salons and spas, photographers, medical centers, and other businesses that rely heavily on client and customer appointment or event bookings will profit from using it.

            • Clients can go online to make appointments 24/7, change or cancel appointments, and make payments. They can also purchase tickets for events and add special requirements.
            • Amelia automatically sends notifications, reminders, and follow-ups by SMS, WhatsApp, and email (reducing no-shows while keeping clients aware of upcoming special sessions or events).
            • Amelia also manages group appointments, packages of appointments, employees’ schedules, special days, and days offs.
            • All the above can be managed at one or multiple locations from a single dashboard.

            Amelia integrates with Google Calendar, Google Meet, Zoom, and Outlook Calendar. Click on the banner to learn more about what this amazing application could do for your business.

            2. wpDataTables

            Creating an informative table or chart for your website can be pretty labor-intensive.

            • You may have to work with and organize copious amounts of data.
            • You need to avoid compromising your website’s design at the expense of getting the tables or charts you want.
            • Your tables and charts may need to be responsive, editable, informative, and readable.

            wpDataTables plugin does all the above for you and more. It is packed with powerful table and chart-building features that include –

            • 4 chart-building engines: Google Charts, Chart.js, Apex Charts, and Highcharts
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            • The ability to highlight critical data, or color code data using Conditional Formatting
            • A wealth of powerful data filtering and sorting features
            • Live data from Google spreadsheets or JSON API

            wpDataTables integrates seamlessly with Avada, Divi, Elementor, Gutenberg, and WPBakery. Click on the banner to learn even more about this popular WordPress plugin.

            3. Trafft

            To automate a booking operation, you might need one tool to book appointments, one to accept payments, another to manage employee schedules, and so on. Of course, if your business provides services at multiple locations, then you would multiply the number of tools times the number of locations, and you’ll be good to go.

            Or, you could go with Trafft, a single tool with which you can manage all of the above, at multiple locations, all from a single platform.

            • Clients can book appointments online 24/7.
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            WordLift helps your website speak the language of Google. This way, your content will be discovered by users, giving you more organic traffic and helping your business website achieve excellent rankings.

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            Three words summarize Total: flexible, easy, and complete. This aptly named WordPress theme is WooCommerce compatible and has everything you need to create one-of-a-kind sites.

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            TheGem – the versatile WordPress website builder – offers unlimited customizations, plenty of design & marketing focused features, an extended library of pre-built designs, and the fastest loading times: 

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            7. Mobirise Website Builder Software

            The best offline website builder for 2022 is free to use. That is in itself a great bargain. Mobirise’s team has sweetened the pot by offering a 33% Black Friday discount for their All-in-One Kit with its 175 premium themes and extensions.

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            More than 2 million sites have already been created using Mobirise.

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            Instagram offers a terrific way to promote your business’s products or services. Its focus on visual communication makes it an extremely effective marketing tool.

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            Getillustrations is loaded with trendy illustrations you can pick and choose from, download once, and use forever.

            • Selecting one or more of the 13,000 different illustrations in over 100 categories can definitely add spice to your web designs.
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            Use the EliteDesigners25 code to get your 25% Black Friday discount.

            10. Rey Theme

            Rey is an innovative WooCommerce theme that is loaded with WooCommerce-friendly features and is easy to set up and use.

            • Key WooCommerce features include filtering, search, templating, and navigation.
            • Rey’s smart search helps site visitors find exactly what they want
            • Quickview and Ajax search is also available

            Headers are customized for eCommerce, and visitors will appreciate Rey’s helpful cart, wish list, and checkout features.

            Black Friday is not far off. Before you know it, many producers of WordPress themes, tools, and services will be offering tempting discounts.

            Even if you come across a deal that appeals to you, it doesn’t hurt to look around to see if you can find a better one.

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            [- This is a sponsored post on behalf of BAW media -]

            Source

            The post They’Re Live! 10 Great Black Friday 2022 Deals for Designers and Agencies first appeared on Webdesigner Depot.

            Source de l’article sur Webdesignerdepot

            Jakob Nielsen’s How Users Read on the Web is 25 years old this week, and one glance at an eye-tracking study will tell you its key observations are still relevant today.

            Simply put, users don’t read a web page; they scan it for individual words and sentences.

            A typical pattern shown in eye-tracking reports is that users will rapidly scan a page, scrolling down to do so. Then either hit the back button and pump your bounce rate, or scroll to the top and re-engage with the content.

            Even when content, volume, and quality tick all the user’s boxes, and they choose to stay on your site, they still don’t read; they scan; a slightly deeper scan, but still a scan.

            As a result, it’s vital to design websites to be easily scannable, both in a split-second scan to decide if your page is worth the reader’s time and on a second or third pass.

            Clarify the Page’s Purpose Immediately

            Every page should have a primary goal. The majority of the time, that goal is embodied in a CTA (Call to Action).

            The good news is, if your SEO (Search Engine Optimisation) has gone to plan, your goal (i.e., to sell something) and your user’s goal (i.e., to buy something) will align. By clarifying the page’s purpose, you can show the user that your goals align.

            You can be experimental if you’re an established company and the user knows what to expect. But if you’re new to the market or have a lower profile, you need to conform to established design patterns. This means that a SaaS should look like a SaaS, a store should look like a store, and a blog should look like a blog.

            Including your CTA above the fold — which in the context of the web, means the user doesn’t have to interact to see it. Doing so makes it easier for the user to progress and clearly tells the user what you are offering.

            The landing page for next month’s Webflow Conf 2022 clarifies the page’s content, with a clear CTA above the fold.

            Employ a Visual Hierarchy

            The Von Restorff effect states that the more something stands out, the more likely we are to notice and remember it.

            Visual hierarchies are excellent for guiding a user through content. HTML has the h1–h7 heading levels — although, in reality, only h1–h4 are much use — which gives you several levels of heading that can be scanned by different readers scanning at different rates.

            For example, we know that subheadings have little impact if a user diligently reads the page from top to bottom, but they are excellent for catching the eye of skim readers.

            Amnesty uses very a very simple hierarchy, the only change for its subheading being increased weight. But it is enough to catch the user’s eye.

            You can also create visual hierarchies with other forms of contrast; weight and color are often employed in addition to size. For accessibility and inclusive design, it’s wise to combine visual indicators when creating a hierarchy; for example, headings are usually larger, bolder, and colored.

            Use Negative Space

            Imagine a person standing in a crowd. Let’s say they’re wearing a red and white striped jumper and a red and white bobble hat — pretty distinctive. But if there are hundreds of other characters around them, they might be hard to spot.

            Now imagine the same person dressed the same, standing on their own. How long will it take you to spot them? Even without the stripy outfit, it’s not much of a challenge.

            Elements in isolation are not only easier to spot, but they pull the eye because the negative space (sometimes referred to as white space) around them creates contrast.

            When using negative space, the key is to give elements enough room to breathe and attract the eye without giving them so much room that they are disassociated from the rest of your content.

            Across its site, Moheim uses negative space to highlight UI elements while grouping associated content.

            Use F Patterns

            Users scan a page using either an F-pattern or a Z-pattern.

            Because users scan your page in predictable ways, we can employ layouts that cater to this tendency.

            Designers have been aware of F and Z patterns for some time, and because they’ve been used for so long, they may be self-fulfilling, with users being trained to scan a page in this fashion. However, both patterns are similar to how eyes travel from line to line in horizontal writing systems.

            Whatever the cause, by placing key content along these paths, you increase the chance of capturing a user’s attention.

            Kamil Barczentewicz uses a beautiful, natural layout that also conforms to a classic F pattern.

            Include Images with Faces

            Images are a great way of conveying brand values and making a site engaging. But when it comes to catching the eye of a user scanning your design, the best images include faces.

            For example, a testimonial with an image of the customer will catch the eye more than a text-only testimonial.

            The Awwwards Conference uses an animated computer with a face to capture attention. And large images of speakers making eye contact.

            This is almost certainly due to social conditioning; we see a face, and we engage with it to see if it is a threat or not. Most of us naturally look to expressions of emotion to understand situations, and the distinction between a real-life person and an image hasn’t made its way into our mental programming yet.

            You don’t need to use photos. Illustrations are fine. The key is to ensure there is a face in the image. That’s why illustrations of characters perform so well.

            Copy Print Design

            Print design is centuries older than the web, and many print applications, from newspapers to advertising, developed design elements to catch the eye of readers scanning the design.

            Subheadings, lists, blockquotes, and pull quotes all catch the eye. Introductory paragraphs in a larger size or even italics draw users into the text. Shorter paragraphs encourage users to keep reading.

            Horizontal rules used to delineate sections of text act as a break on eyes traveling over content with momentum. They are a good way of catching a scan-reader who is losing interest.

            You can use a horizontal rule or break up your layout with bands of color that divide content sections.

            Omono uses horizontal bands to highlight different sections of content.

            Mass, Not Weight

            We often discuss design elements as having weight; font-weight is the thickness of strokes.

            But it is more helpful to think of design elements as having mass; mass creates gravity, pulling a user’s eye towards them.

            The trick is to design elements with enough mass to attract the user‘s eye when scanning at speed without forcing the user to change how they engage with your content.

             

            Featured image via Pexels.

            Source

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