1. What types of website design services do you offer?

The post 10 Questions You Must Ask Before Hiring a Web Design Agency first appeared on Webdesigner Depot.

21 décembre 2022/par Service comm.

10 Key Principles of User-Centered Design

Many firms’ design and development decisions are increasingly oriented toward human-centered innovation. Instead of rushing goods to market, these firms are using a user-centered design approach.

Design and development teams build high-performing digital products or websites that uniquely meet customers’ demands by concentrating on the user experience. After all, a good web design is helpful in boosting the business reputation or user experience.

This post will define user-centered design, discuss its fundamental principles, and describe the user-centered design process.

What Is User-Centered Design?

To create an enjoyable solution to a problem, user-centered design is a collection of iterative design processes concentrating on the user’s needs at each step. In UCD, the expectations, objectives, and preferences of the user significantly impact design decisions.

Additionally, users are actively involved in the entire process from start to finish. User-centered design principles encourage designers to create products with users rather than just for them. This strategy typically includes user research, interviews, usability testing, and a massive amount of feedback gathering.

UCD Requires Four Fundamental Components:

Visibility: Can people see what your website is about and how to utilize it the moment they land on your page?
Availability: Is your website user-friendly? Can they swiftly locate information? They should be able to find call-to-action buttons, menus, filters, and search choices with ease.
Legibility: Is the text simple to read for users?
Language: Is the language simple to grasp for users? Do you avoid using industry jargon in your UX authoring, which might lead to confusion and hesitation?

What Is The Significance Of UCD?

User experience is important in product design, especially in digital products such as app design, web and interface design, and marketing. Customers want their lives to be simplified. A website, app, or product exists to fulfill a consumer. Hence its success is determined by their interaction with it.

The following are some of the advantages of a user-centered design strategy for a business:

Customers keep coming back for more
There would be an increase in sales
Creating polished, efficient, and widely available goods
Understanding challenges thoroughly to provide suitable solutions
Customers and teams working together
Avoiding typical blunders
Enhancing Competitiveness
Assisting them in comprehending their market

It offers consumers the following advantages:

Making their life easier
Fulfilling their desires
Companies making them feel heard and understood
Making them feel important in the creation of things they use
Providing answers to challenges they were unaware they had or could not imagine solutions to

Let’s dig in to learn more about the advantages of UCD.

Businesses can benefit from using the user-centered design approach in various ways. As you incorporate this into your web development, you can enjoy the following four main advantages.

1. Prevent Project Failure

Your company might find it simpler to incorporate improvements and ensure your product is in line with actual user needs if you have a continuous feedback process assessing how customers react to your product, like a website.

Customers feel like their needs are better represented in the finished product, which can increase engagement and strengthen the bond with the company.

2. Improve ROI

This method produces products that more accurately reflect user expectations. The procedure also lessens mistakes made by website users, for instance. When combined, these factors motivate users to convert from leads to paying clients, boosting return on investment.

3. Increase Development Efficiency

In user-centered design, the objectives of the various team members are aligned. This can help clarify the best course of action for all parties involved. A more targeted, goal-oriented development process may be encouraged by the regular evaluation process.

Additionally, businesses can engage stakeholders and explain how their efforts and methodologies will improve customer interactions by using an iterative life cycle during product development.

4. Up The Level Of Competition

Customers will more fully appreciate what you offer, improve their engagement with your product or website, and be more likely to purchase from you if your product is created with their needs and expectations in mind.

As a result, this may increase your ability to compete in your sector.

5. KPIs Are Included

Given your user needs and business objectives, how do you move from the first to the second? You can measure key performance indicators with this in mind once you know what user needs are essential for the overall goals.

For instance, productivity may be the focus of office software, shopper activity may be the focus of sales tools, and retention rates may be the focus of other apps. All of these are necessary steps toward achieving business values like profit and revenue.

Human-Centered Design Versus User-Centered Design

There is a significant difference between humans and users. Simply put, all users are humans; however, not all humans will use your product. Therefore, you must thoroughly understand your target market to produce a successful user-centered design.

Detailed research should be done on the problems and goals of your users. Then, talk to them and give them several chances to offer feedback. By doing this, you’ll create a user persona that is complete and that you can use to determine the priorities for your design.

It’s critical to understand that different user groups may have additional requirements, levels of technical expertise, and expectations for using products like the one you’ve made.

What crucial guidelines or principles should designers consider when adopting a user-centric design?

The Process Of User-Centered Design

Certain fundamental principles underpin user-centered design. While the development process is always iterative, no explicit methods for implementation are specified. The approach can be implemented in either a waterfall or an agile environment.

1. Contextualization

The first step is to analyze the environment in which users will use the product. What are the intended applications of the product for future users? Teams working on projects can get answers by watching and talking to potential users.

2. Outlining The Prerequisites

Specifying the requirements for the new product is the second step. In this step, user requirements are described while considering corporate needs.

3. Design

Once the requirements are established, the actual design process can begin. Designers typically start by producing a straightforward prototype, like one made of paper, then move on to digital wireframes and a finished prototype.

4. Analysis

The project team solicits feedback from potential users after creating a prototype. This is typically done for digital applications through in-depth user testing and qualitative research.

Do surveys and tests evaluate user satisfaction, effectiveness, and efficiency? With the new information, the project team goes back to step 2 or step 3 of the design process to improve the product. Once the user feedback is satisfied, these iterations continue while taking into account corporate frameworks (time and costs).

Top 10 User-Centered Design Principles

Principles of user-centered design attempt to guarantee that usability is the primary priority throughout the development process. These principles, if successfully followed, will ensure that user experience is fulfilled not just during the initial introduction of a product but also during its use.

Furthermore, each of the following principles may be tailored to match the specific requirements and interaction demands of any product.

1. Use Simple Language

Professional Web Designer strives to provide the most readable discourse for the user while creating a product. This involves clarifying vocabulary, eliminating jargon, and simply providing information pertinent to the work.

Presenting users with irrelevant information throughout their use of the product taints its usefulness. Furthermore, basic language helps the user finish the work without being overwhelmed or confused.

2. Feedback

Users expect a reaction to all of their actions. This might involve modifying the look of the screen after completing an activity. If the job is finished after some time, it should display a loading page to notify the user that the task is in process.

Keeping the user informed throughout the process reassures them and keeps them on track with their job.

3. Maintaining Consistency

Keeping the product consistent is essential in ensuring an ideal user experience. Consistency affects how customers approach a product, and the time it takes to learn how to use it.

From the start of the project until its completion, the consistent philosophy underpinning the UCD process should be maintained. If the interface design needs to be updated, it is critical to maintaining consistency across new features to stay beneficial to the user.

4. Give The Complete User Control

Consumers are already aware of their requirements. They should be able to use a product with minimal effort and depend on the product’s help to accomplish the rest.

By removing the effort from the job, the user can do it quickly while keeping control of their activities.

5. Describe The Situation

Before developing a product, the designer must first investigate the ideal user and their wants. The designers can gain a comprehensive sense of some of the issues these people experience by studying their lifestyles.

Many of these observations are conducted through interviews. These interviews provide the designer with information on the exact goals that users want to attain and how they want to achieve them.

6. Examine the Design

Designers undertake usability testing with actual users of their product at this stage in the UCD process. This stage provides designers with insight into how consumers will interact with the product and how to modify it to suit them better.

It is advised that this stage be completed as quickly as feasible. The sooner customers provide input, the faster designers can comprehend their product from the user’s perspective.

7. Create Designs That Are Specific To The Needs Of The User

The design team must examine the distinctive features of their intended demographic as well as frequent real-world activities while beginning the design process. Furthermore, the product should be appropriate for the environment in which it will be utilized the most.

Making a product that needs a lot of work from the user reduces its usability and usefulness, ultimately defeating the objective of UCD.

8. The Design Process Is Iterative

Because user-centered design is based on putting the user first, the product team should constantly be working to improve the user experience. By introducing changes gradually, you will gain a better understanding of your target audience.

9. Adequate Navigational Tools

An essential component of the user experience is the capability to navigate between pages of your website and return to the previous one. Make sure users know where they are on your website and how to leave any pages they don’t want to see.

Customers can better understand how to navigate your page by giving them features like a navigation map, for instance. Make it simple for customers to change their order without leaving the current page if they buy clothing and discover they need a different size once they reach the checkout page.

10. Unflawed System

Customers should find it easy to navigate between your website’s pages and accomplish their goals. If they make a mistake, be there to help them fix it so they can achieve their goal.

The form may ask for specific, essential fields, such as the square footage, and may also include a gentle reminder or an alert that appears if the user accidentally leaves a required field blank.

Customers may feel more comfortable responding to your prompts and participating in a conversation if you ask questions one at a time and offer automated responses for each response.

Wrapping Up

User-centered design is more than just making a good product. It goes further than that. You demonstrate your motivations and intentions by putting your users in the spotlight. You’re demonstrating that it’s not all about meeting deadlines or turning a profit. Instead, you’re telling your users that you understand what they want and prioritize their needs.

It should come as no surprise that the most effective teams are user-centric. Knowing your customer is essential for success in any industry, including design. Create products that put the user first, and you will create products that people will love.

You can build a more robust, user-friendly website that is better equipped to respond to user needs and expectations by incorporating the User Centered Design process into your product design. However, it’s crucial to collaborate with a specialist who can apply these techniques and produce the result you’ve envisioned.

Featured image by pch.vector on Freepik

The post 10 Key Principles of User-Centered Design first appeared on Webdesigner Depot.

30 novembre 2022/par Service comm.

10 Dos and Don’Ts of Web Design in 2022

Navigating the world of web design can be difficult. There is so much conflicting and outdated advice.

How many times have you been advised to obey the 3-Click Rule? It states that users must reach the content they want in three clicks. But, according to the Nielsen Norman Group, no research supports the 3-Click Rule. It’s just a guess, the web’s equivalent of an urban myth.

There are dos and don’ts of effective web design in 2022. In this post, we’ll present the most important so that you can design websites with confidence.

Do: Make Use of Design Patterns

Design Patterns sound like a complex technique. All it means is copying standard, well-known approaches. Jakob’s Law says that most people spend most of their time on other sites, so they will understand your site better if it is like those other sites.

You can’t make your site like every other, so your job is to pick and choose which design patterns will be most helpful to your target demographic.

Some of the most recognized design patterns include placing the logo in the top left of the viewport, underlining links, and placing essentials like shipping information in the footer.

Do: Make It Inclusive

Inclusive design holds the opinion that the web is for everybody. It hasn’t always been that way. Just a few years ago, it was common to see sites excluding some demographics to reduce development costs.

Excluding anyone from your website is wrong. In many jurisdictions, it’s so wrong it’s illegal. But, perhaps more importantly, excluding 5% of users deducts 5% from your profits.

It’s never been easier to be inclusive. The first step is to make your website responsive so that it caters to every device. Then, follow accessibility guidelines to ensure that you welcome everyone. Finally, be ready to listen to your users, and adapt to their needs.

Do: Keep It Simple

As a website designer, you’ve undoubtedly looked in envy at some of the more original sites out there. It’s important to remember that many of the most experimental sites are usually targeting other designers. Something that works well on a portfolio site won’t translate well to a local convenience store.

99 times out of 100, the simple choice is the right choice. Most people aren’t interested in an original design. They’re interested in accomplishing a task. The less effort expended to complete the task, the better the experience.

Complexity most often creeps into navigation. Start with a logical structure, and use simple, hierarchical navigation.

Do: Stay Focussed

Every website has goals. It might be promotion, profit, utility, or a combination. Each part of that website, every single page, should have one goal.

Hick’s Law says that the time it takes to make a decision increases when there are more choices. And the Goal-Gradient Effect says that a customer is more likely to complete a process the closer they are to the completion. Combine the two, and it means that giving users one CTA (call to action) on a page increases the chances of them taking it.

It’s OK to still have navigation, links, and secondary goals provided each page has a single clear purpose.

Do: Keep Your UI Consistent

Consistency is often referred to as the hallmark of quality. It means that you’ve paid attention to details. But consistency isn’t just about giving a good impression. Consistency is also essential for good UX (user experience).

Users learn to navigate your website as they go. They learn your website’s ‘rules’ or the logic as they interact with it. If your UI (user interface) is consistent, they’ll learn the rules faster and feel more confident.

Areas that often fail the consistency test are the corner radius of boxes, the style of links, and the tone of writing.

Don’t: Ignore Aesthetics

Design isn’t all about usability studies and reliance on design patterns. Design should also be beautiful.

Beauty is often seen as shallow and unimportant. However, the Aesthetic-Usability Effect states that a beautiful website is more likely to be seen as usable by customers.

A pretty design is a high-converting design.

To ensure your design is pretty, pay attention to your typography hierarchy, color scheme, and the symmetry of your layout.

Don’t: Make Users Wait

The worst thing you can do is make users wait. The more technology advances, the faster connections get the higher user expectations.

Your site needs to load in under a second and be interactive in under two seconds. Otherwise, you’ll lose customers who bounce back to their search engine and try one of your competitors instead.

Delays don’t only apply to the speed of your site. You need to ensure that the information or product a customer wants is easy to access. Don’t bury it multiple levels deep in your site. If users are delayed by complicated navigation or unpredictable structure, they will exit your site as surely as if it took 10 seconds to load.

Users have zero amounts of patience.

Don’t: Block the Screen

Browsing through the web, the number of designers that block users from seeing the content on a website is astounding.

The most common culprits are newsletter subscription offers. How can a customer know whether they want to sign up for your newsletter when they haven’t yet seen your products?! Let the user browse your site, and then offer them a newsletter subscription.

Another common culprit is cookie notices. Most sites require a modest cookie notice to stay on the right side of the Law. And yet they display a huge, site-blocking modal as if the cookie notice were the most critical content on the site.

Don’t: Leave Content Until Last

Content is frequently left until last. That’s because it’s hard. Just because we learned to read and write as kids doesn’t mean we can write persuasive, engaging sales copy.

Content is vitally important for SEO (search engine optimization), but more importantly, it’s essential for CX (customer experience).

Most websites make three big mistakes with their content.

Mistake one is unbalanced copy. That means writing 25 words about your flagship product and 5,000 words about the company’s history.

Mistake two is writing for the company, not for the customer. That means organizing content around the company structure rather than customer tasks.

Mistake three is too much content at once. Walls of text are a turn-off. Instead, write short, scannable snippets that will keep customers engaged.

“Don’t try to be original…

…Just try to be good.”

That quote is from the titan of twentieth-century design, Paul Rand.

It boils down to this: originality is about you, and quality is about the website. Great designers care more about their output than their reputation.

Featured image via Pexels.

The post 10 Dos and Don’Ts of Web Design in 2022 first appeared on Webdesigner Depot.

10 juin 2022/par Service comm.

Protect Your Design Clients From These 6 Easy Mistakes

As a web designer, you’re responsible for a lot of things. Your client is relying on you to ensure that their website is user-friendly, accessible, eye-catching, and even good enough on the back-end to capture the attention of the search engines.

However, what many business leaders and clients don’t realize is that they also have a part to play in ensuring that they get the right results from their site; there’s more to the client and contractor relationship than an exchange of funds.

Today, we’re going to examine some of the most common mistakes that clients make when they begin working with a website designer for the first time. After all, when a client makes a mistake, it’s up to you to show them how to get back on track.

Client Mistake 1: Providing Minimal Insight

Creativity, for the most part, is the responsibility of the designer in any web-building project. You know best what you can do for a client.

When you’re discussing an upcoming project with a business owner, you can walk them through concepts like dark mode design or strategies for digital accessibility. However, you’re still reliant on your client to let you know if there’s anything specific they need.

An insufficient brief in a web design project usually means that you waste time on a project because you have to go back and forth multiple times, making updates and edits. Getting a brief ironed out properly from day one can reduce misunderstandings and mistakes.

To get your client started, ask them to share some details like:

Who’s the target audience? Do they have a user persona they can share?
What specific features does the site need? Landing pages, forms, widgets, etc.?
Competitor sites they like: What do they appreciate about those designs?
Brand colors and assets: What kind of hues and shades should you use?
Technical feature requirements: Does the site need to have its own app, integrate with APIs, or have a checkout solution, for instance?

Client Mistake 2: Underestimating The Workload

Perhaps one of the most common mistakes that clients make when seeking help from a designer is that they have no idea how much work it will take to create the kind of site they want. If they haven’t provided a great brief in the first place, they might not have had a chance to see all the work they’re asking for written down. Walking your client through the brief process can help here.

On the other hand, if your client has already provided a brief, along with an unrealistic deadline for completion, you might need to have a discussion with them about what you need to do. Walking your client through some of the processes involved in creating their website could give them an insight into how long it will realistically take to bring their ideas to life.

Additionally, ensuring that your customers fully understand the amount of work you’re taking on could also mean that they can better grasp why you’re charging a certain price for your services. That brings us neatly to the next mistake…

Client Mistake 3: Not Having The Right Budget

Pricing your design services can be a complicated process for web designers. You need to make sure that you’re charging enough to cover the cost of things like essential software and hardware for your company. At the same time, with so many other designers out there, you also need to ensure that your costs are competitive.

After you’ve gone through the hard work of figuring out what your pricing structure should be, you also need to be capable of justifying that expense to your client. It’s common for many customers to go into their work with a web designer expecting that they’ll be able to get an entire website, blog, and app for less than a couple of hundred dollars.

Make sure that your client is aware of your pricing immediately to avoid any confusion. If possible, have a pricing page on your website or portfolio which highlights the cost of different packages and precisely what your clients are going to get.

If your customers can see the value in your services and even equate to an hourly workload or skillset, they might be better equipped to set the proper budget.

Client Mistake 4: Making Too Many Technology Decisions

You’ll find that you work with many different types of client during your time as a web designer. Sometimes, you’ll have people who come to you not really knowing what they want or need. This means that you may need to spend some time speaking to them about their expectations and discussing what’s possible.

On the other hand, there’s always a chance that you could work with a client who thinks that they should be making all of the decisions themselves. While it’s true that your client should have some control over things like the style of their website and what features it has, it’s up to you to make technical decisions like what kind of tools you’re going to use.

If your client tries to dictate everything you do and how you’re going to do it, this could make it difficult for you to deliver your best work. Explain your processes to your customer in advance and find out why they want you to use specific technology.

For instance, if your client wants to use a specific kind of website builder because they’ve heard it’s “the best,” you can explain what you like most about the product you’re already using.

Client Mistake 5: Being Too Attached To An Idea

This is a problem that happens in a lot of creative industries. A client goes out and finds something that they like on another website. It might be an attractive landing page or a specific checkout process. They’re so excited by what they see there that they refuse to compromise on that idea when working with their designer – even if the concept isn’t suitable.

For instance, your client might come to you wanting a website that’s full of dynamic animations and videos. However, if they only have a limited amount of bandwidth from their hosting provider, this could mean that they end up with a slow site that aggravates their customers.

The best thing you can do when this happens is to present the issue to your client in a way that they can understand. For instance, if you’re worried something will slow down their website, talk to them about how speed is essential to good customer experience. You could even share some page speed stats like: if a page takes more than 3 seconds to load, over half of all visitors will abandon it.

Seeing the stats for themselves could mean that your clients are more likely to change their minds.

Client Mistake 6: Working With The Wrong Designer

Finally, one of the biggest mistakes any client can make is working with the wrong website designer. There are a lot of professionals out there, each with their unique skills to offer in things like UX design, ecommerce page creation, and so much more. However, it’s not always easy to know what you need as a business owner getting online for the first time.

The good news for web design clients is that there’s a lot of information out there that you can use to get informed fast. The bad news for designers is that this means you’re going to need to work at keeping your skills on the cutting edge if you want to attract the widest selection of customers.

To ensure that you’re more likely to be the right designer for your customers, stay up to date with the latest web design standards, and check out what’s trending in your industry. Webinars, articles, and even TED talks can be an excellent way to brush up your knowledge and make your portfolio much more appealing.

Strengthen Your Client/Designer Relationships

Succeeding as a web designer isn’t just about building a robust portfolio full of excellent websites where you can showcase your skills. While it’s true that you need to stay on the cutting edge with your design talents, you also need to make sure that you can create positive relationships with every client that comes to you.

Like designers, clients can make mistakes too, but not knowing what they want, trying to take too much control, or simply failing to understand the scope of a product. Rather than letting those mistakes hold you back, prove your mettle as a designer by helping your clients navigate these issues. The result will be more streamlined project experiences, happier customers, and better reviews for your company.

Featured image via Unsplash.

The post Protect Your Design Clients From These 6 Easy Mistakes first appeared on Webdesigner Depot.

8 novembre 2021/par Service comm.

10 Elements of Landing Pages That Convert

Landing pages are central to successful marketing campaigns; they allow you to target particular customers with particular solutions to particular problems.

It’s easy to confuse what a landing page is because users “land” on many pages. When we talk about landing pages, we mean a page that is entirely dedicated to a particular type of customer. In fact, if we could create a unique landing page for each individual user, that would be awesome.

You might think your homepage is a landing page, but it’s not; users reach your landing page in various ways — directly, via organic search, or backlink. A landing page is normally dedicated to a specific marketing campaign. It is accessed from a link in an email, via social media, or most often via a PPC (Pay Per Click) advert.

Here are 10 elements of landing pages that are proven to convert successfully:

1. Use A Single Call To Action

Your potential customers must know how to move forward with your product or service as early in the experience as possible.

Are they signing up for a free trial? Are they signing up for your newsletter? Are they buying a product? Are they contacting you? Whatever you need them to do, make it clear.

The Hick-Hyman law of UX says the more choices you give a user, the less likely they are to make any choice at all; conversely, the fewer choices, the greater the likelihood that they’ll move forward.

Give the user one choice: click the button, or don’t click the button. A single CTA will out-perform multiple options.

2. Keep Forms Simple

Often, your landing page will need a potential customer’s information. They might be creating an account, setting up a trial, or just joining your newsletter.

If the potential customer is signing up for a trial, by all means, ask for their email address. But you don’t need their cell number, their mother’s name, the street they grew up on, their birthday, or any of that other junk that’s used to profile users.

Whatever the purpose, keep your form ultra-simple. That means as few fields as possible. If you really want it, give the user the option to fill it in later as part of an onboarding process — when they’re already invested — but not on the landing page.

3. Make the Headline Punchy

The first thing your potential customer sees on your landing page is the headline, so make it count.

Half a dozen words are usually more than enough. Your goal is to keep it short enough that the potential customer has read the headline before they realize it.

Often, you’ll want to clarify the statement with more information. That’s fine as a sub-heading after you’ve grabbed their interest, but make sure you grab their attention first.

The headline “Coyote Anvils” is best followed by the sub-heading “You’ll be eating roadrunner for dinner!”

Your goal for your headline is to explain your product or service in 2–3 seconds.

4. Center Your Content Around Your Value Proposition

What makes your product or service stand out? What makes it better than the competition? If you’re not sure, spend some time checking out companies in your space.

Creating a value proposition can be one of the toughest challenges a business faces because you need to put yourself in your potential customer’s shoes. But if you get this right, it will carry your marketing. You need to find the benefits within your product or service, not the features.

Value propositions are best when backed by facts. The “World’s Most Accurate Anvils” is best backed by proof: “9/10 coyotes said they were more likely to hit their target than themselves when using our patented AccuAnvil.”

5. Lists, Lists, and More Lists

You’ve got seconds to engage your potential customer, perhaps even less. One way to grab them is with a great headline, but you have to keep them interested beyond the headline.

One great way is bullet lists with short entries. Short-item lists naturally pull our eyes down the page because our eyes take in the whole line in one glance; we don’t need to read to absorb the information.

The longer you can keep someone on the page, the greater the likelihood they’ll keep looking, so pulling them down the page with lists is a great tactic.

6. Exploit the Zeigarnik Effect

The Zeigarnik Effect says that people remember incomplete experiences better than they do completed ones. This is because when a task is seen as completed, it can be filed away as a memory, but if it’s incomplete, then it remains at the front of your mind.

This is a boon for designers creating landing pages because we can create a situation where the potential customer begins an onboarding process and is aware that it hasn’t been completed — they might need to verify their email address, for example.

The lack of completion keeps the landing page and the product or service fresh in the potential customer’s mind. So when they see that onboarding email, they’ll use it.

7. Proof

Anyone can put up a website. It’s easy. And as a result, potential customers don’t necessarily trust you.

One way you can combat this is with some form of proof. That may be in the form of official certifications, or featured testimonials, or just independent reviews.

It rarely occurs to potential customers that you’re cherry-picking the testimonials and reviews you’re choosing to display, so even if only some of your reviews are good, it’s worth including them.

But be careful not to sound too good. If you post nothing but 5* reviews, people will smell a rat; that 3* review may actually do you a favor by making the 5*s seem more genuine.

8. Predictive Images

Potential customers lack imagination, they don’t have all the facts, and unless your product or service is very basic, they may not fully understand what the product does for them.

Use images to quickly show them what life may be like using your product or service. Paint an appealing picture. If they can see themselves in the image, they’ll grant you a little more time to persuade them in the form of further content.

9. Continuity

How did the potential customer arrive at your landing page? Chances are it was via a PPC link, or if you were lucky an organic search link. However they arrived, they were in a certain frame of mind, with a certain problem they wanted to solve; they aren’t going to take kindly to being diverted onto a different train of thought.

Your landing page has to match the tone, style, and value proposition of your adverts. The potential customer’s experience of your organization begins with the advert, not the landing page, so make sure that you don’t break the spell. If your landing page doesn’t match your advert, you could lose the potential customer altogether — and increase your bounce rate while you’re at it.

Remember: the customer was attracted by something in your advert, so give them the same attractive qualities on your landing page.

10. Drop the Nav

Most sites have a single main menu and a rich footer with links to customer service, contact pages, and so forth. These are detrimental on a landing page because you’ll leak traffic to other, less-focused parts of your site.

Your landing page is a streamlined selling machine. The only link you want on the page is your CTA.

It’s fine to keep legal text and even links to privacy policies — users rarely click those anyway. You can also link to your homepage using your logo. But don’t add any navigation that invites a click, or you’ll dilute all the work you’ve put in.

The post 10 Elements of Landing Pages That Convert first appeared on Webdesigner Depot.

28 avril 2021/par Service comm.

Looping Measures of Effectiveness Back to the Creative Team

When analysts for professional sports teams noticed that marketing promotions that included the team’s logo vastly outperformed similar creative assets that featured player imagery — something which, to the casual observer, this may simply sound like good analyst work — it showed something significant: creatives rarely receive an analytical assessment of their work.

More than half of creatives say they rarely…get qualitative performance data about the creative content

Those analysts didn’t just stumble upon that insight. The feedback loop — where someone is dedicated to evaluating the creative used in marketing campaigns and feeding the data back to designers — was the result of a concentrated effort to improve the creative process, workflow and by extension, organizational culture.

More than half (55%) of creatives say they “rarely” or “never” get qualitative performance data about the creative content they’ve produced. Less than one-in-five creatives (17%) receive such feedback “always” or “often.” That’s according to our research, as published in the 2020 In-House Creative Management Report, which was conducted in partnership with InSource, a professional association for in-house creatives.

Two Approaches to Measuring Creative Value

The 2020 In-House Creative Management Report revealed that 89% of respondents think creative work is important to meeting business objectives. Similarly, 87% said their organization is giving them the same or more credit for the business results their work delivers for the organization.

How can a creative team improve what it does for a business if they never see how their work influences market behavior?

Those statistics are encouraging since creative teams have been asked to do more and more — with the same or fewer resources — for years. However, to sustain this positive relationship with marketing and business leaders, creative teams will need to find quantitative ways to demonstrate their value. The feedback loop strengthens the strategic relationship creatives have with their business leaders.

So how can creative value be measured? Efficiency and effectiveness are the two primary approaches.

Efficiency

Measures of efficiency center on output. Efficiency aims to quantify requests, project by volume, type, requestor, and per designer, completion times, cycle times, cause of delays, and rounds of revision.

Such measures are essential for making a case for the resources the creative team needs to get the work done. In our research, most in-house creative teams are at least thinking about output metrics. This is a good start but it’s just the beginning.

Effectiveness

Measures of creative effectiveness are the next level in organizational sophistication. The creative process doesn’t end when a project has been approved. Instead, there’s a feedback loop that still needs to be completed – performance metrics must be shared with the creative team. How can a creative team improve what it does for a business if they never see how their work influences market behavior?

Importantly, the benefits of sharing performance data goes beyond process improvement. It spreads to the overall culture which strengthens the partnership between creatives and marketing.

As Brent Chiu-Watson, a product leader at Adobe, wrote, measures of efficacy lead to a “mutual interest in understanding creative effectiveness.” In turn, cross-functional collaboration improves and the whole team begins “to provide better insight through dialogue.”

3 Ideas for Looping Measures of Effectiveness Back to Creative

When marketing organizations are interested in measuring creative, there is often more emphasis on measures of output than there is effectiveness. Sometimes, what gets measured is what’s easy to measure. There are several reasons for this:

Creatives haven’t traditionally focused on metrics;
The trend of bringing creative in-house has been driven by efficiency;
Creatives don’t typically have access to performance metrics.

“There is an old adage that you can choose quality, speed or cost, but not all three. Sometimes two, but never all three,” says Adam Morgan, an executive creative director for Adobe, who contributed to the 2020 In-House Creative Management Report. “So, we say the most important thing is quality creative, but then we measure on speed and efficiency.”

Fortunately, Adam and several other big thinkers in the creative space offered some ideas for approaching this business problem.

1) Establish metrics and access in the beginning

“Two thoughts come to mind when you see creative teams not getting feedback on their work. First, does that data even exist? The marketing team might not be collecting it because they haven’t defined success metrics,” wrote Ilise Benun, a speaker, author and business coach for creative professionals at Marketing Mentor.

“Second, the marketing team has data, but they aren’t providing it. In that case, the creative team has to make it easy for the marketing team to pass that data over. Define what those metrics are at the beginning of the project, and then set up the project so that you can collect that information or have direct access to it at the end of the project.”

2) Pair creatives with analytics teams

“In general, teams that are earning their seat at the strategic table are probably also more connected to data. But I don’t think that the creative department should get swamped down in endless metrics,” says Adam.

“Use this as an opportunity to build a strategic partnership with even more departments within the organization who are already focused on measuring performance.”

3) Sharpen analytical skills of creatives

“It’s important to remember that operational metrics are key to showing the impact creative work has on the business,” says our very own Molly Clark, who heads our marketing team. “Creatives will strengthen their relationship with the business by becoming analytical creatives – the best combination of data-driven and creative.”

A Culture of Creative Feedback

The design team for the professional sports organization, at the beginning of this piece, were surprised by their analysts’ findings: most usually agreed that player imagery is visually more compelling. However, the organization built a feedback loop into the creative process that put combined analytics and creative to drive better business results.

Featured image via Unsplash.

9 septembre 2020/par Service comm.

The Most Appreciated Web Solutions of 2020

In this article you will find the most appreciated web solutions of 2020.

To create this list we took into account the following considerations: The popularity of the product or the service; How many users it has; How many times it was downloaded or installed; The level of efficiency; What you get for your money.

You’ll find WordPress themes and plugins, an affordable logo design contest, logo creators, website builders, web development services, and even more. Let’s get started…

1. WooCommerce Support

WooCommerce is the most popular e-commerce plugin for WordPress, being used by all kind of merchants, both small and large companies.

WPcustomify is 100% focused on WooCommerce, having huge experience. They will help you with everything you need:

WooCommerce Plugin Integration
Configuration Support
Support Services

Get in touch with them and let the experts manage all the issues and errors of your WooCommerce. Make the best out of your store, and help it get more traffic and convert better, by using the experience of WPcustomify.

2. actiTIME

Design and development projects require a high degree of precision and organization. To meet desired goals on time and budget, teams should adhere to initial estimates and deadlines impeccably. Besides, to be efficient and productive, they need to manage tasks and monitor progress in a systematic way.

actiTIME can assist developers and their managers in attaining these objectives effortlessly. As a high-quality and user-friendly timesheet app, it allows users to keep a detailed record of hours spent on multiple tasks and, in this way, collect data for consequent client billing and invoicing, as well as performance and productivity analysis.

However, actiTIME is more than just another time tracker – it includes powerful project management functionality that can help you:

Manage project scope by adding new tasks and creating a detailed work breakdown;
Allocate tasks to different team members;
Set up estimates, deadlines and budgets;
Review current work progress and modify task statuses on the Kanban board or in a simple list format;
Receive notifications whenever the risk of cost and time overrun arises.

actiTIME’s flexibility makes it an excellent choice for both individuals and teams of any size. The tool can be configured to meet varying management needs and integrated with many other useful apps through Zapier or API. In addition, you can always use the actiTIME timer through the Chrome extension in Jira, Github and GitLab, which will allow you to track hours without any distractions from the primary work process. Sign up for a free actiTIME trial and bring your productivity to the next level.

3. Total

Total is one of the most complete WordPress theme that you can buy in 2020, being filled with 80+ builder modules, 40+ premade demos that you can install with 1-click, and over 500+ styling options.

This theme has over 43k happy users and it is used by some of the best websites in the world.

This theme is developed and maintained by WordPress experts that have been a part of the WP community for over 10 years.

4. Webdesign Toolbox

Webdesign Toolbox will become a web design tools encyclopedia, currently featuring 965 resources in 78 different categories. Everybody was waiting for such a place and now it is live and heavily updated each month.

I just found out about this place and I can say that it is super. Having all the tools and services in a single place, very well categorized is super helpful. Now you don’t have to lose time on search engines and on ads (who pays more will get in front), you have everything at your disposal, in front of you.

Using Webdesign Toolbox is super simple to find the right web tools and services, just browse the website.

5. TestingBot

Trusted by some of the most innovative companies in the world (Microsoft, Disney, FOX, Grammarly, and many others), and with over 8 year’s experience in this market, TestingBot is a super solution that you can use for automated and manual testing.

It supports cross browser testing, live testing, real device testing, and tons of other things.

Start a free trial and see TestingBot in action.

6. Codester

Codester is a huge marketplace where designers and developers will find tens of thousands of premium PHP scripts, websites templates, apps, plugins, and much more.

Always check the flash sale section where hugely discounted items are being sold.

7. Taskade

Taskade is a super technologically advanced remote workspace (works from anywhere where there’s an internet connection) that you and your team can use for chatting, organizing, and getting things done.

You can build a workspace from scratch using the included editor, use a ready-made templates, or edit the one you want.

This collaboration platform is free to use for 10 projects.

8. Bonsai Invoice Templates

Bonsai is a the best suite of software for freelancers, being the top choice of tens of thousands of freelancers from all over the world.

They help you with everything you need, and they even provide invoice templates for freelance professionals – designer, developer, writer, marketer, contractor, consultant, photographer, etc.

9. Mobirise

Mobirise is the most powerful offline website builder in 2020, being loaded with 3500+ awesome website templates, with sliders, galleries, forms, popups, icons, and even more.

Use it to create a unique website, no coding or design skills needed.

10. Goodie

Goodie was created by a team of experts that have super experience in the web development world.

This service is used mostly by web designers that need a reliable web development partner, and by customers that need to amplify their online presence.

11. MailMunch

MailMunch helps you create eye-catching forms and landing pages in seconds – no coding or design skills required!

It is quick to set up, easy to learn, and packs a punch with built-in email marketing features and integrations with any email marketing service of your choice.

Boost conversions by up to 400% with this complete lead generation software.

12. Email Template Builder

You want to let your website visitors create awesome emails and pages directly on your website? With Unlayer it is possible and it is super simple to implement this feature on your website.

This plug and play email editor and page builder can be embedded it in 5 minutes on your website.

13. Rank Math SEO

Every WordPress website needs a powerful SEO plugin to take care of it. There is a huge difference between these plugins, some being extremely efficient.

One such efficient SEO plugin is Rank Math. This free WordPress plugin will make your website rank higher and get more traffic from your existing content.

Get it now, after a basic configuration the plugin runs autonomously.

14. Schema Pro

Schema markups will make your website rank higher and get more traffic. To quickly add them, use Schema Pro. You press 1 button, and you select all the pages on which you want the schema markups to be added. It is so simple.

15. Landingi

Landingi is a brilliant landing page builder that will help you create awesome designs with no experience, no coding skills and no design ideas.

Create a landing page that converts and which is engaging, with Landingi is a simple task for everybody.

16. CollectiveRay

CollectiveRay is specialized in providing super in-depth tutorials and articles for WordPress, hosting, themes, tools, and all kind of platforms.

You should always browse it whenever you are looking for detailed and accurate information about all kinds of stuff.

17. ContentSnare

ContentSnare is the smart way to collect content. Why is that? Because it is an automated service that will help you quickly gather content from your customers and partners, without losing time on this aspect of your business.

Configure it in a few minutes and right after ContentSnare will be on autopilot, collecting materials in your place.

18. XStore – The King-Size WooCommerce Theme

XSTORE is the most complete WooCommerce theme that you can get in 2020. It has included over 90 shop designs, and it also includes several plugins that are worth $407.

Get it now and build a high converting store.

19. FixRunner

FixRunner is your personal WordPress support team that will take care of your website 24/7.

They offer several services:

One-time fix – As the name says, they will fix a problem that you encounter on your WordPress website.
Several packages for WordPress support and maintenance
Speed optimization service
Custom development
Malware removal
Site upgrade
White label for agencies

Let the experts help you with everything you need so your WordPress website can get the best conversion rates.

20. Heroic Table of Contents Plugin

Heroic Table of Contents is the easiest way to add a table of contents to your WordPress website.

Are you using tables of contents? Everybody loves them, in articles and on websites.

Get your website to the next level with Heroic Table Of Contents, it’s free.

21. WrapPixel

WrapPixel is a popular name in the React templates world. They offer high-quality themes that look awesome and which are lightning fast.

Browse WrapPixel and pick what you need for your projects.

22. Pixpa

Pixpa is a professional website builder that people use to create all-in-one websites: a store, a blog, and a client gallery.

The editor is filled with tons of designs and elements, and it is super simple to use.

23. Astra

Astra is the fastest growing theme of all time, having almost 1 million users.

Why does everybody love Astra? Because it has pixel-perfect included designs, it is fast, SEO optimized, it is simple to use and configure, and it is optimized for conversions.

24. uKit

Meet a very affordable and convenient website builder uKit. It allows you to quickly kickstart your online presence. Prices start from 2.5 USD/month, you get a stable hosting, unlimited storage space, and a free technical domain. Lots of colorful up-to-date templates, responsive technical support, and the ability to connect your external domain. You can try it for free on a 14-day trial – no credit card required.

25. Fotor Online Photo Editor

Fotor is an online photo editor that is used by tens of thousands of web designers, online entrepreneurs, marketers, and people that have an online presence. Creating graphics and pictures that are engaging and converting is simple with Fotor, no need to have any design skills.

The interface will guide you every moment.

You can use Fotor also as a background remover.

26. stepFORM

stepFORM is a first-class freemium service for building forms, quizzes, and various online surveys. The whole process becomes seamless and takes a few minutes because due to the visual intuitive interface no programming skills are needed. With stepFORM, you can add a calc to your website, enable online payments, manage your orders with built-in CRM, and more. Try it out today! Free!

27. Opinion Stage Facebook Quiz

OpinionStage is a brilliant quiz maker that you can use with zero experience and zero design skills to create high-engaging quizzes.

Use the included editor and the beautiful elements to start designing your own content.

28. SuperbWebsiteBuilders.com

SuperbWebsiteBuilders.com focuses on reviewing and comparing website builders that refer to various business niches and make it possible to cover a broad spectrum of web design tasks. This information will be of great help to users looking for a professional web building platform to adhere to their needs. The resource also contains ratings and examples of websites created with popular website builders.

29. pCloudy

pCloudy is the right service to use for mobile app testing from anywhere and anytime. It has over 100k happy users and it is used by top companies like Philips, Honeywell and Jio.

Start a free trial to see pCloudy in action.

30. Bonsai Contract Templates

Bonsai is offering contract templates that will help you save time and look like a huge corporation.

You will find tons of templates to choose from, you will have the possibility to e-sign the contracts, and use automated reminders. It is super simple to use Bonsai for generating the right contracts for your projects.

31. uSocial

uSocial is an elegant, lightweight social media icon design tool. Don’t waste time on manual assembling of icons or ordering them from freelancers – now you can design them yourself with uSocial. Make them float, follow the user as they scroll, or simply make them bigger and/or styled in the theme of your website.

32. Controlio

Controlio will help you monitor your employees’ PC activity from anywhere, being the first choice of both small companies and enterprises.

Improve your company security and productivity by using this technologically-advanced software.

Start a free 14-day trial to see Controlio in action.

33. Wix2WP.Pro

Wix2WP.Pro is the all-in-one website migration platform that makes it possible to successfully transfer Wix-powered websites to WordPress. The service is a perfect solution for newbies as well as for web design pros, who lack time to handle the migration process independently. They employ qualified pros, who are ready to tackle all the special nuances of the website transfer procedure with precise attention to details.

34. WhatFontIs

WhatFontIs is the best font finder that you can use in 2020 to identify fonts for free, from any picture and from any website (or email).

This is the only software that has a huge database (over 620k indexed fonts) and which can identify both free and paid fonts, including Google Fonts.

Identify fonts like pros with WhatFontIs.

35. FoxMetrics

FoxMetrics is a super smart cloud-based web analytics platform that empowers businesses to collect, enrich, transform, and explore their mobile, web, and offline customer journey data.

It is much better than everything else.

36. Creative Tim

Creative Tim creates some of the best React, Vuejs, Angular themes, UI Kits, and elements.

They offer both free and paid stuff, take a look on what they offer. Once you use a Creative Tim product, you never go elsewhere.

37. SiteBuilders.PRO

When it comes to moving your website from one website builder or CMS to another, hiring the best SiteBuilders.Pro specialists will surely be an advantage. The platform has rich experience in transferring websites between popular web design systems. What they offer is text and graphic content transfer, web store data import, manual design replication along with SEO, web design and copywriting services.

38. uCalc

uCalc is a real catch for those who don’t want to splash out on a developer or web designer to build a calculator or form for their website. The service provides you a library of attractive thematic templates and basic elements that you can add, delete, modify, and duplicate. Plus, you can connect the form/calculator with CRM systems. Try it out for yourself!

39. UPQODE

UPQODE is an eCommerce development agency based in the US. The company offers cost-effective services for all types of businesses. They use Shopify, WordPress and Woocommerce platforms to design user-friendly websites.

In addition to this, the agency offers digital marketing services. These include Google Ads setup, social media advertising, conversion optimization, online store optimization and eCommerce SEO solutions.

UPQODE comprises a team of experts who offer support services for eCommerce platforms with complex functionalities.

40. IP Geolocation API

Abstract is an online tool that will help you get the location of any IP with a word-class API serving city, region, country and lat/long data.

There are over 10,000 developers using Abstrat’s APIs because:

It is easy to implement and maintain
It has speed and it can scale
This tool has reliable uptime and great support

41. Moderated group chat for live Q&A and Web Events

RumbleTalk will help you add a moderated chat on your website for free, in no time. The platform is filled with tons of features that you will love.

42. WordPressToWix.PRO

WordPressToWix.PRO focuses on ensuring easy, convenient and fast website transfer from WordPress to Wix. The platform also offers quality project promotion and preservation of search engine positions upon the completion of the task. The team of proficient web designers will gladly assist you with all the steps of the procedure, ensuring a top notch result.

43. uCoz

Get your online presence started with uCoz – a time-tested website builder that already powers millions of websites worldwide. It gives you the complete control over the code, and yet simplicity of the visual editor and a solid pre-built base. It offers you full creative freedom. Create the website of your dreams now, and for free with uCoz!

44. HTMLtoWordPress.PRO

When it comes to reliable, safe and professional HTML to WordPress website migration, it makes sense to contact HTMLtoWordPress.PRO experts. This is a team of professionals, who possess niche-specific knowledge and can boast years of expertise. This guarantees a safe and quick result that matches up to client requirements.

45. Blabber

Downloading the Blabber WordPress theme, you get an all-inclusive pack of tools and designs apt for the launch of a blog, online magazine, newspaper, or any other content-rich online resource. This is an ever-growing WordPress theme. It features a collection of 20+ homepage demos, which a new design added to the collection every week. The theme is fully based on the Elementor page builder and features full compatibility with a variety of WordPress plugins. It’s easy to set up the Blabber theme even if you are not a design or coding expert. The theme offers a rich selection of ready-to-go page sand layout styles, which you may adjust according to your specific demands.

46. FC United

If you are looking for a ready-made WordPress theme that can become a rock-solid foundation for your sports-related website, then FC United will handle this job perfectly well. The theme is ready to be used for the launch of football and soccer clubs, as well as basketball and NFL web projects. The multi-functional layout of the theme includes all tools and features that you may need for the launch of a professional sports website. This includes match reports, league tables, team and player profiles with stats, outstanding galleries and shortcodes, and more. Whenever it’s needed, the theme can be enhanced with the eCommerce features owing to its full compatibility with WooCommerce.

47. Craftis

If you are looking forward to launching handcraft services and goods websites, then Craftis WordPress theme will perfectly suit for this purpose. This is a multi-functional ready-made design featuring a collection of 10+ homepage demos under the hood. The theme is compatible with the Elementor page builder, which lets you apply all the necessary changes to the pre-built page in the intuitive visual mode. The theme also features a selection of ready-made pages that are suited for many different purposes. Using the Craftis theme, you may start selling online without any difficulties. The theme is also compatible with the Elegro Crypto Payment plugin that is perfectly suited for the launch of web stores.

Conclusion

There are lots of super-efficient and easy to use tools in this article. Make a schedule starting with today and start testing them.

Many times, simple solutions like this ai logo maker can make wonders for your website. Take your time to see these solutions in action.

[– This is a sponsored post on behalf of Mekanism –]