Articles

L’Influence de l’IA sur la Prédiction du Comportement des Consommateurs.

Actualités, Méthodes et organisation des process IT

L’intelligence artificielle est en train de révolutionner la prédiction du comportement des consommateurs. Grâce à des algorithmes avancés, l’IA permet d’analyser et de comprendre les comportements des consommateurs de manière plus précise.

L’importance de l’IA dans la prédiction du comportement de paiement

Logiciel pour prédire le comportement des paiements

Les données sont à la base des décisions commerciales d’aujourd’hui. Prédire le comportement des paiements des consommateurs est devenu un aspect essentiel de la stabilité financière pour de nombreuses organisations. Les retards de paiement ont des effets néfastes sur le flux de trésorerie et les opérations commerciales. Heureusement, les modèles d’intelligence artificielle avancés permettent aux développeurs de créer des outils puissants pour prédire avec précision le comportement des paiements des consommateurs.

L’intelligence artificielle, alimentée par l’apprentissage automatique, excelle dans la reconnaissance des modèles et l’extraction d’informations précieuses à partir des données. En analysant les données de paiement historiques, les modèles d’IA peuvent identifier des tendances et des corrélations que les humains pourraient manquer. Voici comment les développeurs utilisent l’IA pour prédire efficacement le comportement des paiements des consommateurs.

Les avantages du logiciel pour prédire le comportement des paiements

Les logiciels basés sur l’IA offrent plusieurs avantages pour prédire le comportement des paiements des consommateurs. Tout d’abord, ils sont plus rapides et plus précis que les méthodes manuelles. Les logiciels peuvent analyser rapidement des milliers de données et fournir des résultats plus précis que ceux obtenus par les humains. De plus, les logiciels peuvent être mis à jour en temps réel et sont capables d’apprendre à partir de nouvelles données. Cela signifie qu’ils peuvent s’adapter aux changements du marché et fournir des prédictions plus précises.

De plus, les logiciels peuvent être facilement intégrés à d’autres systèmes pour automatiser les processus et améliorer l’efficacité. Les entreprises peuvent également utiliser ces logiciels pour surveiller en temps réel le comportement des paiements et prendre des mesures correctives en cas de retards ou de défauts de paiement. Enfin, les logiciels peuvent être personnalisés pour répondre aux besoins spécifiques d’une entreprise.

Les logiciels basés sur l’intelligence artificielle sont un outil essentiel pour prédire le comportement des paiements des consommateurs. Ils offrent aux entreprises une précision et une vitesse accrues, ainsi qu’une intégration facile à d’autres systèmes. Les entreprises peuvent utiliser ces logiciels pour surveiller en temps réel le comportement des paiements et prendre des mesures correctives en cas de retards ou de défauts de paiement. Les logiciels peuvent également être personnalisés pour répondre aux besoins spécifiques d’une entreprise.

Source de l’article sur DZONE

11 novembre 2023/par Service comm.

SAP lance un nouveau programme d’incubation de startups spécialisées dans l’amélioration de l’expérience client par le biais de son incubateur SAP.iO.

Actualités, ERP & Applications, SAP, Uncategorized

Paris, le 21 septembre 2023 – SAP, leader mondial des logiciels professionnels d’entreprise, lance ce jour son nouveau programme d’accélération de startups autour de SAP.iO, son accélérateur interne. Un programme qui vise à soutenir l’engagement des consommateurs grâce à une meilleure expérience et une satisfaction client. 15 startups seront ainsi accompagnées.

De nouvelles tendances dans l’expérience client qui incitent à l’innovation.

Dans un environnement numérique en constante évolution, SAP poursuit sa quête vers plus d’innovation pour répondre aux besoins de ses clients. Aujourd’hui, les exigences des clients finaux ne cessent de croître, notamment en raison d’une volonté accrue de l’accès instantané à l’information. Cette tendance incite les entreprises à réexaminer régulièrement leur approche, en intégrant à leurs solutions, des avancées technologiques telle que l’intelligence artificielle.

Un programme complet d’incubation de startups innovantes dans l’expérience client.

C’est la raison pour laquelle SAP lance son programme SAP.iO, axé sur l’amélioration de l’expérience du consommateur en fournissant les solutions les mieux adaptées à cette tendance. Ce programme initié par SAP, piloté par l’incubateur SAP.iO, est essentiellement orienté B2C (Business-to-Consumer), l’objectif étant de fournir tous les outils et solutions nécessaires aux clients finaux pour améliorer significativement leur expérience, avec un accent particulier sur l’amélioration de leur expérience d’achat. Ce programme couvre l’intégralité de la chaîne d’approvisionnement, depuis la sélection du bon produit jusqu’à sa livraison, dans les délais impartis. Cette nouvelle initiative démontre l’engagement continu de SAP à demeurer à la pointe de l’innovation pour ses partenaires, et à créer une valeur ajoutée dans le domaine de la gestion de la relation client.

Le programme de SAP.iO accompagne 15 startups à partir du 21 septembre.

Le programme sera officiellement lancé le 21 septembre à la Tour SAP (Inscription ci-contre) en compagnie des 15 startups sélectionnées pour y participer. Ces startups ont été choisies en fonction de plusieurs critères, notamment leur taille et leur expérience relative, la viabilité technique de leurs solutions, leur unicité par rapport aux technologies existantes chez SAP, et leur valeur commerciale. Ces startups sont toutes spécialisées dans l’expérience d’achat et seront intégrées au programme SAP (voir listing ci-dessous).

« SAP.iO est fier d’accompagner 15 startups talentueuses qui incarnent notre vision d’un avenir où l’engagement des consommateurs est au cœur de chaque entreprise. Ce tout nouveau programme d’accélération illustre notre engagement à améliorer la satisfaction des clients finaux et donc de nos clients. » Odilia von Zitzewitz, Head of SAP.iO Foundry Paris

Les startups sélectionnées pour participer au programme

Anaphora

Anaphora conçoit et crée des plateformes permettant aux marques internationales d’améliorer et de contrôler leurs expériences de marque dans tous les points de contact numériques.

Booxi

Booxi est un logiciel de prise de rendez-vous qui améliore la satisfaction client, augmente les conversions et les ventes en facilitant la création de parcours clients fluides du site web au magasin.

ChatLabs

Avec ChatLabs les marques peuvent générer une expérience unique pour chaque client, en combinant le contenu, les produits et les appels à l’action dans des parcours hyper-personnalisés. Chaque parcours est entièrement automatisé et alimenté par l’IA.

Digitoo

Digitoo est une solution de comptabilité alimentée par l’IA conçue pour résoudre les problèmes du secteur (manque de personnel, les coûts élevés, la complexité du traitement des documents papie…)

Find & Order

Find & Order travaille depuis 3 ans avec les leaders de la logistique et de la distribution pour challenger leurs opérations et leurs systèmes d’information.

Frontnow

Frontnow redéfinit le commerce électronique grâce à l’IA, en fournissant aux entreprises de puissants outils d’avant-vente pour maximiser les indicateurs clés de performance et offrir une expérience d’achat semblable à celle d’un magasin.

Logicbroker

Logicbroker est la première plateforme de commerce électronique de gestion de l’expérience de la chaîne d’approvisionnement (SCXM). Leur suite intégrée relie tous les participants de la chaîne d’approvisionnement d’une organisation, quel que soit le type de modèle commercial.

Measmerize

Measmerize propose une solution de recommandation de taille pour la mode, qui établit un équilibre entre le taux d’adoption et la précision.

Notify

Notify est le 1^er SaaS d’orchestration CRM qui place l’intelligence artificielle au cœur du dialogue entre les marques et leurs clients. Leur IA nourrit un CRM innovant qui réduit la pression marketing, individualise et légitime la relation, et optimise l’empreinte carbone du CRM. Notify est la réponse aux enjeux du Capital Client et aux indicateurs de transformation du CRM.

Particular Audience

Les solutions de Particular Audience comprennent des offres groupées et automatisées sur la politique d’alignement des prix, les produits sponsorisés, la recherche vectorielle basée sur les transformateurs, la recherche visuelle, les recommandations, les informations sur les prix et la tarification dynamique.

Potions

Potions développe et distribue la première plateforme de personnalisation de parcours sans cookie, grâce à laquelle ils déploient des expériences uniques pour les visiteurs des sites web des clients.

Q°emotion

Q°emotion est une solution sémantique et émotionnelle qui analyse automatiquement les avis clients, ceci afin de détecter et d’éliminer tous les irritants du parcours client.

Uncrowd

Uncrowd est une plateforme d’analyse de l’expérience qui explique aux entreprises comment être le premier choix pour toute mission client. La combinaison unique d’observation de l’expérience client, de mesures quantitatives et de résultats comparatifs permet de construire des cartes de parcours client qui aident les entreprises à séduire de nouveaux prospects.

Unea

Unea est une plateforme tout-en-un qui révolutionne la gestion des dépenses médiatiques et commerciales des détaillants. Elle permet aux détaillants et aux marques de collaborer de manière transparente, en présentant des produits et en réservant des emplacements en temps réel.

YDISTRI

YDISTRI est une startup SaaS B2B spécialisée dans la gestion des stocks d’invendus du commerce de détail. En redistribuant intelligemment les stocks invendables, ils augmentent l’efficacité et la rentabilité, tout en renforçant la fidélité des clients, la durabilité et la résistance aux perturbations de la chaîne d’approvisionnement.

A propos de SAP :

La stratégie de SAP est d’aider chaque organisation à fonctionner en « entreprise intelligente » et durable. En tant que leader du marché des logiciels d’application d’entreprise, nous aidons les entreprises de toutes tailles et de tous secteurs à opérer au mieux : 87 % du commerce mondial total est généré par nos clients. Nos technologies de Machine Learning, d’Internet des objets (IoT) et d’analyse avancée aident nos clients à transformer leurs activités en « entreprises intelligentes ». SAP permet aux personnes et aux organisations d’avoir une vision approfondie de leur business et favorise la collaboration pour qu’ils puissent garder une longueur d’avance sur leurs concurrents. Nous simplifions la technologie afin que les entreprises puissent utiliser nos logiciels comme elles le souhaitent, sans interruption. Notre suite d’applications et de services end-to-end permet aux clients privés et publics de 26 secteurs d’activité dans le monde entier, de fonctionner de manière rentable, de s’adapter en permanence et de faire la différence. Grâce à un réseau mondial de clients, de partenaires, d’employés et de leaders d’opinion, SAP aide le monde à mieux fonctionner et à améliorer la vie de chacun.

Contact presse :

Sylvie Lechevin : sylvie.lechevin@sap.com / sap@the-arcane.com

The post SAP lance un nouveau programme d’incubation de startups spécialisées dans l’amélioration de l’expérience client par le biais de son incubateur SAP.iO. appeared first on SAP France News.

Source de l’article sur sap.com

21 septembre 2023/par Service comm.

Tutoriels vidéo : messages Java consommateur/producteur entre serveur Kafka

Actualités, Méthodes et organisation des process IT

Les tutoriels vidéo sur les messages Java consommateur/producteur entre serveur Kafka sont une excellente façon d’apprendre à maîtriser cette technologie. Découvrez comment configurer et utiliser cette technologie !

Comment envoyer et recevoir des messages entre un consommateur Java et un producteur et le serveur Apache Kafka dans cette série de tutoriels vidéo

Premier Paragraphe

L’architecture Apache Kafka est un système de messagerie distribué qui peut être utilisé pour construire des applications de streaming et de traitement des données. Il est largement utilisé dans les applications de streaming et de traitement des données pour la mise en œuvre de pipelines de traitement des données complexes. Dans cette série de tutoriels vidéo, nous allons explorer la procédure d’envoi et de réception de messages entre un consommateur et un producteur Java et le serveur Apache Kafka. Nous allons également examiner le code Java pour consommer des messages à partir du serveur Apache Kafka.

Deuxième Paragraphe

Le code Java pour consommer des messages à partir du serveur Apache Kafka est assez simple. Tout d’abord, vous devez créer un objet KafkaConsumer et spécifier le type de données que vous souhaitez consommer. Ensuite, vous devez définir le serveur Apache Kafka sur lequel vous souhaitez envoyer les messages. Enfin, vous pouvez appeler la méthode subscribe () pour s’abonner à un sujet et commencer à recevoir des messages. Vous pouvez également spécifier le type de données que vous souhaitez recevoir à l’aide de la méthode subscribe ().

Troisième Paragraphe

Une fois que vous avez abonné un sujet, vous pouvez appeler la méthode poll () pour récupérer les messages du serveur Apache Kafka. La méthode poll () prend en charge plusieurs paramètres, notamment le temps d’attente maximal, le nombre maximum de messages à récupérer et le type de données à récupérer. Une fois que vous avez récupéré les messages, vous pouvez les traiter en fonction des besoins de votre application. Une fois que vous avez traité les messages, vous pouvez les envoyer à un autre serveur Apache Kafka ou les stocker dans un magasin de données.

Source de l’article sur DZONE

29 avril 2023/par Service comm.

Concevoir et réaliser des tests numériques pour applications mobiles

Actualités, Méthodes et organisation des process IT

Je suis passionné par la conception et la réalisation de tests numériques pour les applications mobiles. Je vais partager mes connaissances et mes techniques pour vous aider à améliorer vos tests.

H2: L’écosystème des expériences numériques à venir est propulsé par le mobile

Avec l’environnement numérique de plus en plus complexe, les marques doivent s’adapter aux besoins de leurs clients à travers divers appareils, plateformes et canaux. Cependant, avec des ressources limitées, les marques ont tendance à choisir des emplacements établis pour servir leurs clients. Selon une enquête de Forrester, les dirigeants développent des expériences personnalisées pour les appareils les plus populaires des consommateurs, donnant la priorité aux canaux plus établis tels que les sites Web et les applications mobiles. Les marques optimisent également leurs sites Web pour une utilisation mobile, tandis que les applications mobiles offrent une occasion d’engagement plus fréquente avec les clients. Malgré la disponibilité de nombreux produits numériques, les entreprises mettent toujours l’accent sur les expériences numériques Web et mobiles. Pour offrir une expérience mobile supérieure et bien servir vos clients mobiles, il est nécessaire de procéder à des tests numériques pour les applications mobiles. Dans ce blog, nous expliquerons pourquoi les tests numériques sont essentiels pour les applications mobiles, comment ils diffèrent des applications Web et comment concevoir et effectuer des tests numériques pour les applications mobiles.

Le mobile est le moteur de l’avenir des écosystèmes d’expérience numérique

Les appareils mobiles sont devenus un élément familier de la vie quotidienne pour des millions de personnes. Dans le monde entier, des appareils dotés d’une connexion Web tels que les smartphones et les tablettes sont devenus des outils essentiels pour la communication, l’information et le divertissement. Selon Statista, en 2022, le nombre d’utilisateurs uniques d’Internet mobile était de cinq milliards, ce qui indique que plus de 60 % de la population mondiale d’Internet utilise un appareil mobile pour se connecter en ligne. La possession et l’utilisation d’Internet mobile sont prévues pour continuer à croître dans le futur car les technologies mobiles deviennent plus abordables et accessibles que jamais. Cette tendance à la hausse de l’adoption d’Internet mobile est évidente dans les marchés numériques en développement où les réseaux mobiles sont le principal moyen d’accès à Internet. Le trafic Internet mobile représente environ 60 % du trafic Web. En revanche, dans les marchés axés sur le mobile comme l’Asie et l’Afrique, les connexions mobiles représentent une part encore plus importante des pages Web consultées.

L’architecture mobile est essentielle pour fournir une expérience numérique optimale

L’architecture mobile est essentielle pour fournir une expérience numérique optimale. Les entreprises doivent comprendre comment leurs clients interagissent avec leurs produits et services à travers leurs appareils mobiles et comment ces interactions peuvent être améliorées. Les marques doivent s’assurer que leurs applications mobiles sont conçues pour fonctionner correctement sur différents appareils et systèmes d’exploitation. Une architecture mobile réussie implique une stratégie de conception cohérente et cohérente qui tient compte des différents facteurs tels que la taille de l’appareil, la résolution, la connectivité et la plate-forme cible. Les entreprises doivent également prendre en compte la vitesse et la fiabilité du réseau lorsqu’elles développent des applications mobiles afin de garantir une

Source de l’article sur DZONE

31 mars 2023/par Service comm.

L’innovation continue : le véritable levier de compétitivité des entreprises de taille moyenne

Actualités, ERP & Applications, SAP

En triant de vieux cartons dans mon garage, mon fils est tombé sur ma collection de films des années 1980 et 1990. Tandis que je le regardais exhumer les cassettes VHS, les DVD et quelques LaserDiscs de cette capsule temporelle de ma jeunesse, j’ai réalisé à quel point nous avons rapidement cessé de stocker nos films sur des étagères pour nous tourner vers le visionnage en streaming à la demande, sur un seul et même terminal qui tient dans une poche.

Plus frappantes encore sont les leçons tirées de chaque évolution de la livraison à domicile. Certaines entreprises ont conservé des modèles économiques classiques, convaincues que toute nouveauté n’est qu’une passade. D’autres se sont adaptées à chaque fois qu’elles se sont senties réellement menacées par la concurrence.

Mais les entreprises qui ont réellement tiré leur épingle du jeu sont celles qui ont mis en place et pérennisé de vraies innovations transformationnelles, avec la volonté assumée de toucher de nouveaux marchés, d’attirer de nouveaux clients et de répondre aux demandes et aux attentes.

Malheureusement, la plupart des entreprises de taille moyenne n’ont pas encore assimilé cette leçon en matière d’innovation. D’après un Info Snapshot IDC sponsorisé par SAP, seules 18 % des entreprises interrogées jugent que la transformation de leur modèle économique est une priorité – ce qui suggère que la plupart d’entre elles comptent seulement réagir aux bouleversements du secteur.

« Globalement, les entreprises de taille moyenne n’accordent pas la priorité à l’innovation, même si la rapidité d’adaptation et l’évolutivité stratégique sont inscrites dans leur ADN », explique Jeremy Rader, directeur général Stratégie et solutions d’entreprise (ESS) des groupes Data Platforms (DPG) et Cloud & Enterprise Solutions (CESG) d’Intel. « Soyons réalistes : le temps, l’argent et les ressources sont déjà comptés. Mais la technologie cloud peut permettre de rendre l’innovation plus abordable et plus facile à gérer pour celles qui explorent de nouvelles opportunités de transformation, moins coûteuses, moins risquées, et découvrent ainsi de meilleures manières de rester compétitives. »

Une étape essentielle pour assurer la prospérité d’une entreprise

Les défis de gestion et les demandes du marché sont chaque jour plus complexes, substantiels, et de plus grande envergure. Mais plutôt que de suivre chaque nouvelle tendance en matière de produits, chaque évolution des clients ou chaque innovation de la concurrence, les entreprises doivent concevoir les produits et services dont leur clientèle a réellement besoin. Cela implique d’établir une passerelle entre le cycle de vie des produits et des données de qualité, prises en charge par une plateforme interconnectée dotée des fonctions de gestion, d’analytique et d’intelligence artificielle nécessaires pour les collecter, les intégrer et les contextualiser en temps réel.

EN SAVOIR PLUS AVEC FORBES – SAP BrandVoice : Tendances 2022 en matière de biens de consommation : votre marque peut-elle offrir une satisfaction et un confort instantanés ? – Par Susan Galer

« Le plus grand obstacle à l’innovation est la crainte du changement et de l’échec », rappelle M. Rader. « Quand les gens sont capables de gérer, de protéger, de contextualiser et d’analyser des volumes considérables de données en toute confiance, ils ont toutes les clés pour obtenir des résultats plus significatifs, quoi qu’ils fassent. Tout cela commence par la mise en place d’une plateforme cloud interconnectée et fiable. »

Lorsque les données de différents services et fonctions (marketing, ventes, services, opérations et finances) sont intégrées, consolidées et recoupées avec la veille concurrentielle, les entreprises de taille moyenne sont mieux à même de justifier leurs investissements dans l’innovation produit. Elles peuvent alors établir le calendrier, les étapes, l’expertise et les technologies nécessaires pour concrétiser ces innovations d’une manière qui favorise la croissance.

Lorsqu’une entreprise obtient les bonnes données et sait comment en tirer les insights stratégiques dont elle a besoin, une culture de l’innovation commence à se mettre en place. Par exemple, les collaborateurs se mettent à surveiller étroitement les indicateurs de performance clés qui évaluent la demande de produits, la satisfaction client et les inquiétudes des services au regard des performances financières, de manière à pouvoir réagir plus rapidement et efficacement aux bouleversements.

Une innovation alimentée par les données pour garder une longueur d’avance

Les entreprises de taille moyenne ne peuvent pas se permettre de perdre du temps, ni de réaliser un projet d’innovation en se contentant d’espérer qu’il fonctionne. Mais ne pas innover est un risque encore plus grand dans un marché en constante évolution, rempli de clients qui en attendent chaque jour davantage.

EN SAVOIR PLUS AVEC FORBES – SAP BrandVoice : Comment les entreprises de taille moyenne peuvent relancer leur activité, se développer et s’étendre grâce aux technologies avancées – Par un invité SAP

Et lorsque les entreprises accordent davantage d’attention à la qualité et à l’impact de ces données, l’innovation n’est plus reléguée au second plan, comme une activité dont chacun sait qu’elle est nécessaire sans pouvoir s’y consacrer. Il devient possible d’allouer les ressources adéquates à explorer les opportunités, expérimenter de nouvelles idées et renforcer son avantage concurrentiel.

Si vous souhaitez approfondir la question, regardez la rediffusion du webinaire sponsorisé par Intel sur la manière dont les entreprises de taille moyenne peuvent favoriser une culture de l’innovation, dans le cadre de notre série #ConnectGrowWin.

– Par Richard Howells, vice-président Gestion des solutions pour la Supply Chain numérique, SAP

The post L’innovation continue : le véritable levier de compétitivité des entreprises de taille moyenne appeared first on SAP France News.

Source de l’article sur sap.com

1 février 2023/par Service comm.

A Table Tennis Success Story Built With Apache Kafka

Actualités, Méthodes et organisation des process IT

The sports world is changing. Digitalization is everywhere. Cameras and sensors analyze matches. Stadiums get connected and incorporate mobile apps and location-based services. Players use social networks to influence and market themselves and consumer products. Real-time data processing is crucial for most innovative sports use cases. This blog post explores how data streaming with Apache Kafka helps reimagine the sports industry, showing a concrete example from the worldwide table tennis organization.

Innovation in Sports and Gaming With Real-time Analytics

Reimagining a data architecture to provide real-time data flow for sporting leagues and events is an enormous challenge. However, digitalization enables a ton of innovative use cases to improve user experiences and engage better with players, fans, and business partners.

Think about wonderful customer experiences with gamification when watching a match, live betting, location-based services in the stadium, automated payments, coupons, integration with connected fan shops and shopping malls, and so on.

Source de l’article sur DZONE

22 décembre 2022/par Service comm.

10 Key Principles of User-Centered Design

Actualités, Actualités

Many firms’ design and development decisions are increasingly oriented toward human-centered innovation. Instead of rushing goods to market, these firms are using a user-centered design approach.

Design and development teams build high-performing digital products or websites that uniquely meet customers’ demands by concentrating on the user experience. After all, a good web design is helpful in boosting the business reputation or user experience.

This post will define user-centered design, discuss its fundamental principles, and describe the user-centered design process.

What Is User-Centered Design?

To create an enjoyable solution to a problem, user-centered design is a collection of iterative design processes concentrating on the user’s needs at each step. In UCD, the expectations, objectives, and preferences of the user significantly impact design decisions.

Additionally, users are actively involved in the entire process from start to finish. User-centered design principles encourage designers to create products with users rather than just for them. This strategy typically includes user research, interviews, usability testing, and a massive amount of feedback gathering.

UCD Requires Four Fundamental Components:

Visibility: Can people see what your website is about and how to utilize it the moment they land on your page?
Availability: Is your website user-friendly? Can they swiftly locate information? They should be able to find call-to-action buttons, menus, filters, and search choices with ease.
Legibility: Is the text simple to read for users?
Language: Is the language simple to grasp for users? Do you avoid using industry jargon in your UX authoring, which might lead to confusion and hesitation?

What Is The Significance Of UCD?

User experience is important in product design, especially in digital products such as app design, web and interface design, and marketing. Customers want their lives to be simplified. A website, app, or product exists to fulfill a consumer. Hence its success is determined by their interaction with it.

The following are some of the advantages of a user-centered design strategy for a business:

Customers keep coming back for more
There would be an increase in sales
Creating polished, efficient, and widely available goods
Understanding challenges thoroughly to provide suitable solutions
Customers and teams working together
Avoiding typical blunders
Enhancing Competitiveness
Assisting them in comprehending their market

It offers consumers the following advantages:

Making their life easier
Fulfilling their desires
Companies making them feel heard and understood
Making them feel important in the creation of things they use
Providing answers to challenges they were unaware they had or could not imagine solutions to

Let’s dig in to learn more about the advantages of UCD.

Businesses can benefit from using the user-centered design approach in various ways. As you incorporate this into your web development, you can enjoy the following four main advantages.

1. Prevent Project Failure

Your company might find it simpler to incorporate improvements and ensure your product is in line with actual user needs if you have a continuous feedback process assessing how customers react to your product, like a website.

Customers feel like their needs are better represented in the finished product, which can increase engagement and strengthen the bond with the company.

2. Improve ROI

This method produces products that more accurately reflect user expectations. The procedure also lessens mistakes made by website users, for instance. When combined, these factors motivate users to convert from leads to paying clients, boosting return on investment.

3. Increase Development Efficiency

In user-centered design, the objectives of the various team members are aligned. This can help clarify the best course of action for all parties involved. A more targeted, goal-oriented development process may be encouraged by the regular evaluation process.

Additionally, businesses can engage stakeholders and explain how their efforts and methodologies will improve customer interactions by using an iterative life cycle during product development.

4. Up The Level Of Competition

Customers will more fully appreciate what you offer, improve their engagement with your product or website, and be more likely to purchase from you if your product is created with their needs and expectations in mind.

As a result, this may increase your ability to compete in your sector.

5. KPIs Are Included

Given your user needs and business objectives, how do you move from the first to the second? You can measure key performance indicators with this in mind once you know what user needs are essential for the overall goals.

For instance, productivity may be the focus of office software, shopper activity may be the focus of sales tools, and retention rates may be the focus of other apps. All of these are necessary steps toward achieving business values like profit and revenue.

Human-Centered Design Versus User-Centered Design

There is a significant difference between humans and users. Simply put, all users are humans; however, not all humans will use your product. Therefore, you must thoroughly understand your target market to produce a successful user-centered design.

Detailed research should be done on the problems and goals of your users. Then, talk to them and give them several chances to offer feedback. By doing this, you’ll create a user persona that is complete and that you can use to determine the priorities for your design.

It’s critical to understand that different user groups may have additional requirements, levels of technical expertise, and expectations for using products like the one you’ve made.

What crucial guidelines or principles should designers consider when adopting a user-centric design?

The Process Of User-Centered Design

Certain fundamental principles underpin user-centered design. While the development process is always iterative, no explicit methods for implementation are specified. The approach can be implemented in either a waterfall or an agile environment.

1. Contextualization

The first step is to analyze the environment in which users will use the product. What are the intended applications of the product for future users? Teams working on projects can get answers by watching and talking to potential users.

2. Outlining The Prerequisites

Specifying the requirements for the new product is the second step. In this step, user requirements are described while considering corporate needs.

3. Design

Once the requirements are established, the actual design process can begin. Designers typically start by producing a straightforward prototype, like one made of paper, then move on to digital wireframes and a finished prototype.

4. Analysis

The project team solicits feedback from potential users after creating a prototype. This is typically done for digital applications through in-depth user testing and qualitative research.

Do surveys and tests evaluate user satisfaction, effectiveness, and efficiency? With the new information, the project team goes back to step 2 or step 3 of the design process to improve the product. Once the user feedback is satisfied, these iterations continue while taking into account corporate frameworks (time and costs).

Top 10 User-Centered Design Principles

Principles of user-centered design attempt to guarantee that usability is the primary priority throughout the development process. These principles, if successfully followed, will ensure that user experience is fulfilled not just during the initial introduction of a product but also during its use.

Furthermore, each of the following principles may be tailored to match the specific requirements and interaction demands of any product.

1. Use Simple Language

Professional Web Designer strives to provide the most readable discourse for the user while creating a product. This involves clarifying vocabulary, eliminating jargon, and simply providing information pertinent to the work.

Presenting users with irrelevant information throughout their use of the product taints its usefulness. Furthermore, basic language helps the user finish the work without being overwhelmed or confused.

2. Feedback

Users expect a reaction to all of their actions. This might involve modifying the look of the screen after completing an activity. If the job is finished after some time, it should display a loading page to notify the user that the task is in process.

Keeping the user informed throughout the process reassures them and keeps them on track with their job.

3. Maintaining Consistency

Keeping the product consistent is essential in ensuring an ideal user experience. Consistency affects how customers approach a product, and the time it takes to learn how to use it.

From the start of the project until its completion, the consistent philosophy underpinning the UCD process should be maintained. If the interface design needs to be updated, it is critical to maintaining consistency across new features to stay beneficial to the user.

4. Give The Complete User Control

Consumers are already aware of their requirements. They should be able to use a product with minimal effort and depend on the product’s help to accomplish the rest.

By removing the effort from the job, the user can do it quickly while keeping control of their activities.

5. Describe The Situation

Before developing a product, the designer must first investigate the ideal user and their wants. The designers can gain a comprehensive sense of some of the issues these people experience by studying their lifestyles.

Many of these observations are conducted through interviews. These interviews provide the designer with information on the exact goals that users want to attain and how they want to achieve them.

6. Examine the Design

Designers undertake usability testing with actual users of their product at this stage in the UCD process. This stage provides designers with insight into how consumers will interact with the product and how to modify it to suit them better.

It is advised that this stage be completed as quickly as feasible. The sooner customers provide input, the faster designers can comprehend their product from the user’s perspective.

7. Create Designs That Are Specific To The Needs Of The User

The design team must examine the distinctive features of their intended demographic as well as frequent real-world activities while beginning the design process. Furthermore, the product should be appropriate for the environment in which it will be utilized the most.

Making a product that needs a lot of work from the user reduces its usability and usefulness, ultimately defeating the objective of UCD.

8. The Design Process Is Iterative

Because user-centered design is based on putting the user first, the product team should constantly be working to improve the user experience. By introducing changes gradually, you will gain a better understanding of your target audience.

9. Adequate Navigational Tools

An essential component of the user experience is the capability to navigate between pages of your website and return to the previous one. Make sure users know where they are on your website and how to leave any pages they don’t want to see.

Customers can better understand how to navigate your page by giving them features like a navigation map, for instance. Make it simple for customers to change their order without leaving the current page if they buy clothing and discover they need a different size once they reach the checkout page.

10. Unflawed System

Customers should find it easy to navigate between your website’s pages and accomplish their goals. If they make a mistake, be there to help them fix it so they can achieve their goal.

The form may ask for specific, essential fields, such as the square footage, and may also include a gentle reminder or an alert that appears if the user accidentally leaves a required field blank.

Customers may feel more comfortable responding to your prompts and participating in a conversation if you ask questions one at a time and offer automated responses for each response.

Wrapping Up

User-centered design is more than just making a good product. It goes further than that. You demonstrate your motivations and intentions by putting your users in the spotlight. You’re demonstrating that it’s not all about meeting deadlines or turning a profit. Instead, you’re telling your users that you understand what they want and prioritize their needs.

It should come as no surprise that the most effective teams are user-centric. Knowing your customer is essential for success in any industry, including design. Create products that put the user first, and you will create products that people will love.

You can build a more robust, user-friendly website that is better equipped to respond to user needs and expectations by incorporating the User Centered Design process into your product design. However, it’s crucial to collaborate with a specialist who can apply these techniques and produce the result you’ve envisioned.

Featured image by pch.vector on Freepik

Source

The post 10 Key Principles of User-Centered Design first appeared on Webdesigner Depot.

Source de l’article sur Webdesignerdepot

30 novembre 2022/par Service comm.

12 Best Email Marketing Services for 2022 (Ranked)

Actualités, Actualités

A robust email marketing strategy is a great way to reach your target audience directly.

But your email marketing campaign success rests on whether you used the best email marketing services.

No two email marketing services are equal. So you must choose carefully. We created this guide and ranked the 12 best email marketing services for you.

How to Choose the Best Email Marketing Services

Although we ranked these best email marketing services in this list from number one to eleven, we also understand that everyone’s need is unique. So we identified where each email marketing tool performs best.

Here’s what to keep in mind to find a good email marketing service:

Your business goals
Growth stage of the business
The audience your business targets

Please read on for the best email marketing services in the market today.

1. ActiveCampaign: Best Advanced Email Automation

If your goal is to deliver timely, personalized, and unique email experiences to your customers, try ActiveCampaign. As the best email marketing service for putting your marketing on autopilot, this tool offers a built-in email automation system, a campaign tracker, and a CRM.

Unique Feature: Customer experience automation (CXA)
Target Users: eCommerce, B2B, B2C, SMEs, bloggers, and influencers
Pricing: $29 per month.

Features

ActiveCampaign offers users loads of beginner-friendly advanced automation features. Here are a few:

1. Automated Marketing

You can focus on other important business pursuits and let ActiveCampaign’s marketing automation send welcome emails, track contact tags, monitor sales analytics, and fetch performance reports.

This feature empowers users to launch automatic email marketing campaigns or follow up on customers who abandoned their carts or disengaged from their content.

2. Site and Event Tracking

ActiveCampaign records your site visitors’ consumer behavior and demographic information in real-time. So you can segment your email list better and target your audience with messages that resonate with them.

Gathering visitor data can help you engage with them emotionally or during memorable events like anniversaries, birthdays, and other milestones.

3. Free Migration

ActiveCampaign offers a seamless move from your previous automated marketing service provider.

Best part? Migrating to ActiveCampaign comes at no cost to you.

Simply request for migration by filling out a quick form. And you’re on your way to a better email marketing experience.

4. Segmentation

Image Credit: ActiveCampaign

ActiveCampaign groups your email contacts into different categories to enable you to make sense of the data.

You can segment a contact list by name, date, location, subscription status, tags, and other metadata.

Segmented data helps you target the most conversion-ready audience for the particular campaign.

5. Third-Party Integrations

You’re free to link your favorite apps with ActiveCampaign if it enhances your business growth.

So you can integrate your account with third-party apps like

Facebook to pull ad or public user data
Shopify to pull sales and shop data
Google Sheets for spreadsheet operations
WooCommerce for eCommerce performance data

You don’t need to move contacts across email marketing platforms to access or manage your data. ActiveCampaign lets you keep your data on the platform you wish to use and then use integrations to extract the benefits of having those contacts.

6. Performance Reporting

Get real-time reports on your deals and sales activities using ActiveCampaign. The reports feature lets you know your campaign’s performance across these indicators:

Subscriptions
Subscriber engagement
Automation reports
Sales rep deal pipelines
Revenue generation
Customer attribution reports

ActiveCampaign lets you track your competitors by providing reports of users who switched to competitors.

You also get a funnel report to see how well your email marketing effort converts engaged audiences to buyers.

7. One-on-one Messaging

ActiveCampaign lets you start and manage conversations with current and prospective customers across multiple channels.

Send and receive instant direct messages, which you can also automate in full.

Customers will quickly reach you with questions and orders without losing their messages in your email pile.

More Features

Automation templates
Email Templates
Email drag-and-drop builder
Branded Forms
Tags
Split Automations

Pros

ActiveCampaign is feature rich. You can fully integrate other applications on the platform without losing vital leads and data.

This email marketing software positions itself (and rightly so) as a leading email marketing solution that encompasses other parts of marketing and your CRM needs.

You can enjoy its free email marketing service offering for 14 days.

Cons

Although ActiveCampaign promises many features, most of them are exclusive to users who subscribe to paid plans. Sadly, this email marketing tool doesn’t offer a free plan.

Also, the workflows and features are sophisticated. So this email service provider will demand a learning curve.

Pricing

ActiveCampaign offers four paid plans—Lite, Plus, Professional and Enterprise. The enterprise plan is customizable to meet the peculiar needs of big businesses.

Each plan is billed monthly at:

Lite: $29 per month

Plus: $49 per month

Professional: $149 per month

Enterprise: Customized rate

2. Sendinblue: Best Free Plan and Instant Messaging

Sendinblue provides users with instant messaging features, sales enablement software, and email marketing tools to grow their businesses.

If you’re looking to engage users more instantly through SMS and chats along with your email campaigns, then Sendinblue is the solution. As the best email marketing software for instant messaging, Sendinblue has personalization features to help you engage better with your target audience.

Unique Feature: Email and SMS marketing
Target Users: Retailers and CPG, SaaS, media, publishing, public sector, NGOs, and hospitality industry
Pricing: Starts at $25 per month

Features

1. Email Templates

Sendinblue offers over 40 responsive and professional pre-made email templates from which to choose.

If those are not enough, you can create bespoke email templates. Again, you’ll find the platform intuitive. In addition, you can use templates on multiple devices for the best results.

2. Drag and Drop Email Editor

Modify emails to your taste by simply dragging and dropping items on the campaign template.

Sendinblue is one of the most advanced email marketing services today. For example, it takes personalization seriously. So you can craft the content of your emails to appeal to your target audience better.

3. Email Tracking

If you wish to measure campaign performance rate or monitor engagement on certain emails, Sendinblue provides the option of turning on your Google Analytics tracker.

Google Analytics generates insights by drawing your customer information from all over the internet, including their behavior on social media.

4. Live Chat

Sendinblue lets you initiate instant communication with your site visitors through chat. Live chat is a handy email for engaging your leads at critical moments.

You can install this feature in seconds, assign conversations to your team, and customize the chat feature for your brand.

5. Contact Segmentation

Every contact is different and often has unique preferences.

Target the right audience with the most suitable message by exploring Sendinblue’s segmentation; this categorizes contacts and helps you determine, create and push a tailor-made campaign to a ready market.

6. SMS and Whatsapp Marketing

Sendinblue allows you to send your desired SMS volume to any chosen destination for a token.

You can also reach numerous contacts on your Whatsapp with customized messages about your business.

A recent report says that 69% of internet users use Whatsapp. So, you want to get your message to this audience.

7. Shared Inbox

Does managing all your conversations from a single place appeal to you?

With Sendinblue inbox, you can navigate smoothly between chats from your linked Gmail, Yahoo, or Outlook accounts.

Keep your team and customers updated simultaneously with a simple inbox setup.

This Shared Inbox feature enhances organization.

More Features

Schedule send
CRM automation
Editable signup form
Push notifications

Pros

Sendinblue’s free email marketing software offers advanced features for startups and supports unlimited contacts. Except you need to do more, you can function solely on the free plan.

As the best email marketing software for initiating instant communication with leads, this email marketing tool promises a simple user interface and instant account setup.

Also, Sendinblue is relatively cheaper compared to similar email marketing providers.

Cons

You can only send 300 emails daily on the free version of Sendinblue. A paid subscription is required to remove the Sendinblue logo from your emails.

Pricing

Apart from the free plan, Sendinblue offers three other monthly plans—Starter Plan at $25, Business Plan at $65 per month, and Enterprise Plan at $1000 per month.

3. Drip: Best for Pre-Built Email Workflows

Drip is a personalized email, SMS, and automation service provider trusted by thousands of brands globally. It provides a seamless email workflow for businesses of all sizes.

- Unique Feature: pre-built email and SMS workflows

Target Users: eCommerce industry
Pricing: starts at $39 per month

Features

1. Pre-built Playbooks

Handling every marketing operation by yourself is overwhelming.

Save precious business time by using any pre-designed Drip templates.

The playbooks with heart-melting welcome series and abandoned cart reminders are ideal for growing your revenue.

Choose a suitable visual workflow and automate it fully.

2. Email Builder

If you like your emails deeply personalized and right on target, you’ll find Drip’s HTML builder useful.

Create 100 percent original content from scratch.

Personalized emails prove to your customers that you go the extra length and they’re special to you.

3. Drag and Drop Editor

Customize emails to capture your brand image using its ultra-easy drag-and-drop email editor.

People and businesses exchange over 306 billion email messages daily. Your audience is already getting tons of messages. Stand out with branded emails.

The visual interface is vibrant and can help boost your creativity.

4. Pop-up Notifications

Get access to form templates that your on and off-site visitors can easily fill out on Drip.

You can redirect, engage, sponsor specific actions, offer discounts to customers and grow your audience with targeted pop-up notifications and forms.

Pop-ups and signup forms convert about 3.09% of site visitors.

5. Real-Time Business Insights

Gain insights on your growth, audience, revenue, and overall campaign performance with Drip analytics and benchmark.

That’s not all.

Drip supports users with personalized guides to help them make informed decisions using these data that lead to business growth.

6. Marketing Automation

Your emails and SMS can run on autopilot without taking on the stress of maintaining correspondence with new and existing customers.

Simply set up revenue-targeted workflows and relax.

Since Drip comes with pre-built workflows, you don’t have to start your automation process from scratch.

7. Single Click Integration

Are you a new or an existing business owner? Drip supports your business on multiple channels.

Fully merge or connect your online store like Shopify, Magento, and other eCommerce tools to your Drip account with just one click. Easy breezy.

You can start conversations on your e-store and finish in your inbox.

More Features

Segmentation
Email support
A/B testing

Pros

Apart from unlimited email sends, Drip lets you access its advanced features and all the tools on its platform during your 14 days free trial.

Users get tailored assistance and live support when they need them. In addition, Drip simplifies the scaling process for businesses.

Cons

Although you get unlimited emails, this plan doesn’t support unlimited contacts and doesn’t offer a free plan. However, you have unlimited features access. But Drip limits usage by the number of contacts.

Pricing

More than ten paid plans starting at $39 up to more than $1,899 and billed monthly. Email contacts vary by plan, but you can send unlimited emails and email support for all paid plans.

4. Constant Contact: Best for Educators, Small Businesses, and Event Organizers

Constant Contact simplifies email marketing for event marketers and small businesses as one of the best email marketing providers. This email marketing solution helps users benefit from their email marketing effort without the typical steep learning curve of complicated email marketing software.

Unique Feature: Event management tools
Target Users: Small businesses and event organizers
Pricing: Starts at $9.99 per month

Features

1. Marketing Automation

Constant Contact empowers small businesses to put their email marketing on autopilot. You can segment your lists automatically and initiate campaigns without manual effort. You can also set drip campaigns and automation to trigger based on your audience behavior, data, or events.

You can resend messages under different subject lines to contacts who didn’t open them the first time.

2. List Building and Management tools

You can access a range of list-building tools on Constant Contact to help you attract and keep leads. In addition, you can access a landing page builder, form builder, text message signup FTW, and a contact management system.

3. Event Management

One of this email marketing service’s biggest selling points is its event management tools. Users can create signup forms for their events, build unlimited landing pages, create email follow-ups, and collect payments using tools available on Constant Contact.

4. Email Templates

Users can find more than 100 mobile-friendly, drag-and-drop email templates on Constant Contact that match different business types and brands. So you will find the appropriate template for the occasion regardless of industry, market, design preference, holiday, event, or other needs.

5. Surveys and Feedback Tools

Constant Contact understands that customer feedback and extra data can improve your marketing performance. You can consider Constant Contact the best email marketing service for getting feedback through surveys and polls.

You can customize these surveys with your branding and logo on your Constant Contact dashboard.

6. Responsive Email Editor

Constant Contact makes email editing a breeze for users with smart columns, undo-redo, an image library, color customizations, fonts, backgrounds, and more. In addition, its preview function lets you see what your email would look like across devices, so you can adjust your design or message to your heart’s content before sending it out.

7. Marketing Calendar

Unlike most email service providers, Constant Contact offers marketing calendars. The feature helps plan your marketing. Marketers can create their messages, schedule them, send, and track them with the help of a marketing planner.

More Features

Error Checker
A/B testing
Landing page builder
Reporting
Agency tools
Signup Forms

Pros

Constant Contact’s focus on small businesses means they’ve designed this email marketing platform with simplicity in mind. And they haven’t limited users’ who need more advanced email marketing automation features.

Its error checker is a good feature to catch bad links and fix issues that might lower conversion. Constant Contact is a great email marketing software for educators, event organizers, and small businesses.

Cons

Constant Contact doesn’t offer a free plan. Although it has simple pricing, this email marketing tool overcompensates higher-paying Plus users and leaves its Core plan users with limited functionalities.

Pricing

Constant Contact offers two paid plans to accommodate two audiences:

Getting started — $9.99 per month
Advanced features— $45 per month

However, for more advanced automation features, you’ll need the $449 per month marketing automation offer.

These paid plans come with 30-day money-back guarantees so that any small business can test-drive the tool without commitments.

5. MailChimp: Best Email Design and Marketing AI

Mailchimp is one of the most popular email marketing software available online. It integrates email marketing automation features and creative tools to deliver result-oriented email marketing.

Unique Feature: Email marketing automation features
Target Users: Freelancers, agencies, and developers
Pricing: Starts at $11 per month

Features

1. AI-Powered Design

Mailchimp is an artificial intelligence-enabled creative assistant to automate and personalize your email and newsletter design for your businesses.

The creative assistant uses AI to study your brand and create beautiful, professional designs tailored to your needs.

These AI-powered designs are useful across multiple channels.

2. Subject Line Assistant

Your email subject lines are crucial to your campaign’s success. Barilliance reported that 64% of email recipients open messages based on the subject line.

Thinking and drafting the perfect email subject line to drive customer engagement is often difficult. But not anymore.

Mailchimp’s subject line helper provides real-time feedback and suggestions to guide you.

3. Audience Segmentation

Is your email marketing effort not yielding the desired results? You might be targeting the right audience with the wrong campaign.

Mailchimp helps to categorize your email list according to shared characteristics.

This ensures you send the right message to the right audience for better results.

4. Pre-built Templates

Create professional-looking emails and landing pages in minutes using any of over 100 template designs on Mailchimp.

Campaign templates incorporate content blocks and exciting design elements for your exploration.

5. Smart Predictions

Save yourself the cost of hiring a data analyst using available insight predictions on Mailchimp to analyze data.

Get demographic information about your past, present and prospective customers at your fingertips. These predictions help you make better decisions that affect your brand.

6. Marketing Automation Features

Automate your brand marketing workflows and drip campaigns to get the work done in just a few clicks. Set up the processes new email subscribers will go through before conversion.

Send automated welcome notes, product notifications, abandoned cart reminders, and other vital information about your brand.

7. Image and File Editor

Alter, sync, and save your images or files with Mailchimp’s robust content studio.

8. Website Builder

Create a unique search-engine optimized website with Mailchimp’s free website builder.

No special coding or website design experience is needed. Instead, get right into it with your domain name and a clear idea of what you hope to achieve.

More Features

Pop-up form
Marketing CRM
A/B testing
Analytics
Integrations
Appointment scheduler

Pros

Mailchimp is easy to use, and its creative assistant takes away the mental hassle of creating original content regularly. Apart from its free plan, this email marketing service offers unlimited contacts on its Premium plan.

Cons

The free version only allows 500 contacts, and Mailchimp’s monthly email sends are limited across all paid plans.

Pricing

Apart from MailChimp’s free plan, paid plans start from $11 per month, and the Premium plan starts is $299 per month.

6. Klaviyo: Best eCommerce Marketing Automation

Klaviyo is an eCommerce-centered email marketing platform that pools data to create workflows and enhance business growth.

Klaviyo promises users an experience, a unified database, and a learning platform guaranteed to launch their businesses to new heights.

Unique Feature: Personalized benchmarks
Target Users: eCommerce
Pricing: Starts at $45 per month

Features

1. Email Marketing

Develop, personalize and automate your emails to portray your brand essence with Klaviyo.

This email marketing platform promises to help users maximize revenue, improve repeat sales, and increase customer retention using well-timed personalized email messages.

Klaviyo uses customer behaviors like these to target your messages better:

Abandoning carts
Items they ordered
Recently viewed products

And also incorporates group behaviors like these:

Bestsellers
Newest products
Most viewed products

So, whether customers appreciate group behavior or tend to repeat a behavior, Klaviyo picks up on that signal to improve your sales.

2. Precise Segmentation

Klaviyo automatically syncs customers’ data from their first interaction with your brand. Segmentation is swift, specific, and happens in real-time.

Categorize customers in similar demographics or those with shared traits together. This will ensure they get appropriate email messages guaranteed to trigger recipients.

3. In-built Signup Forms

Get to know your customers better and build your email subscriber list with pre-built forms. Klaviyo forms can be embedded in the content or pop up when visitors land on your page.

4. Professional Templates

Klaviyo provides over 100 SMS marketing and email templates to suit your brand. You don’t have to rack your brain trying to come up with authentic messages all the time. Pick expertly crafted

5. Integrations

Klaviyo lets you move data across apps without a hitch.

This email marketing solution supports over 220 platforms that cater to eCommerce functions like payments and order management.

6. Benchmarks

The eCommerce sector is highly competitive. So stay ahead of your peers. Catch market, industry, and emerging trends on time. And compare your growth with businesses selling similar products.

Benchmark helps you know where you stand in the grand scheme and what others are doing differently to achieve better results in your field.

7. SMS Chats

Scale your business with direct SMS messages to old and prospective customers.

SMS makes communication easier, faster, and less formal. So you can talk to customers around the globe on the go.

8. Broadcast Newsletter

Create the perfect newsletters about your brand and distribute them to your audience through their most preferred channel (email or SMS).

Broadcasts are one-off messages you can easily design without professional help. Klaviyo makes the process faster with send time automation.

More Features

Drag and drop email editor
A/B Testing
Multichannel attribution
Custom reporting

Pros

Klaviyo targets eCommerce brands squarely. This targeting helps users of this email marketing platform optimize for result-driven marketing automation. Users can get a free plan on this email software.

Klaviyo is feature packed and specializes in increasing revenues for businesses.

Cons

The free version has limitations. And Klaviyo allows only a few integrations compared to other email marketing service providers. So, this email marketing solution is only good if you won’t be heavy on integrations.

Pricing

Klaviyo offers a free plan for starters. After that, the email plan starts at $45 per month, and you pay $60 per month to access all the tools in the email and SMS marketing plans.

7. Campaign Monitor: Best for Transactional Emails and Autoresponders

Campaign Monitor prioritizes ease and efficiency in delivering email marketing services to businesses.

The platform assures users of helping them to create memorable emails that convert and drive engagement.

Unique Feature: Expert email marketing
Target Users: Tech brands, media agencies, marketers, and charities
Pricing: starts at $9 per month

Features

1. Email Templates

As a business owner who is always on the go, creating an email from scratch is time-consuming. This email platform offers free brandable email templates.

Freely choose from the stash of professional templates and save yourself the stress and time it takes to design.

2. Custom Emails

This email platform harnesses customers’ data from your website, apps, and eCommerce tools to enable you to craft and deliver personalized emails to them.

A Campaign Monitor report shows marketers record a 20% sales increase and 26% more open rates when they send personalized campaigns.

As the best email marketing software for transactional messages and autoresponder, this tool lets you deliver personalized experiences to your customers for as low as $9.

3. Transactional Emails

Sending messages that trigger specific actions from recipients has never been easier.

This email software allows you to create, modify and enhance your communication with customers using bespoke transactional emails.

4. Actionable Analytics

As one of the best email marketing platforms, this popular email marketing service offers actionable email analytics you can access in just a few clicks. So you can rest assured of practical insights into your business performance.

Popular email marketing services like this email software gives you access to an interactive dashboard to measure results across metrics like these:

Email campaigns
Automated journeys
Transactional emails

And others.

As one of the best email marketing platforms, this email software provides actionable insights from your top-performing campaigns that you can deploy across other campaigns.

5. Email Experts

Enjoy round-the-clock professional support services from one of the best email service providers.

If you run into technical problems, you can count on Campaign Monitor’s expert team at any time. From funnel to deliverability experts, you can get all the helps you need for your email marketing campaign with this feature.

6. Email broken link review

As one of the best email marketing providers, this tool helps you find and fix broken links that might hurt your campaign efforts. The Link Review tools work in this capacity.

This tool scans your messages, flags any missing or broken links, and validates them.

Image Credit: Campaign Monitor

7. Customizable Signup Forms

A signup form is a helpful tool that persuades customers to take the extra step into your business.

Direct the ideal audience to the right section of your business with editable signup forms.

You can also add a subscribe icon on your website’s landing pages.

More Features

SMS marketing
Segmentation tools
A/B testing
Image Gallery
Campaign tags
Email broken link review
Integrations

Pros

Campaign Monitor is easy to use and offers affordable feature-loaded paid plans for all business sizes.

Cons

The SMS feature on Campaign Monitor is only available to contracted customers sending texts to the USA, and it doesn’t offer a free plan.

Pricing

Three paid plans are billed monthly with prices starting as follows:

Basic: $9 per month
Unlimited: $29 per month
Premier: $149 per month

This email service provider’s prices changes per plan as your list grows, but you can send unlimited emails on the Unlimited and Premier plans.

8. Moosend: Best Value for Unlimited Emails

If you’re looking for pocket-friendly email marketing services that deliver results, try Moosend.

Moosend is designed for small and big businesses seeking impressive emails that resonate with their audience.

You can send a limitless amount of emails to suit your business needs.

Unique Feature: Weather-based personalization and evergreen campaigns
Target Users: Saas, publishers, eCommerce, non-profit, travel, and agencies
Pricing: Starts at $9 per month

Features

1. Drag and Drop Email Editor

Whatever inspiration you have when recreating an email campaign, simply drag and drop it with Moosend’s powerful email builder.

You can also design your email campaigns with HTLM—you have full control over how MooSend works for you.

2. CRM Automation Features

Build lasting and rewarding relationships with customers by automating basic CRM functions.

Handling every customer’s need is tedious and time-consuming. But you must make each customer feel special to ensure continuous patronage.

Automate basic CRM operations and focus on bigger tasks.

3. Landing Pages

Your website landing pages help you convert visitors better—MooSend lets you create responsive and catchy landing pages to increase your site’s conversions.

4. Ready-to-use Templates

MooSend lets you save time with pre-built subscription forms, landing pages, and newsletter templates.

Simply flip, personalize and use your most preferred template from this email marketing service provider.

5. AI-Powered eCommerce

Moosend provides eCommerce email marketing solutions to users, from abandoned cart reminders to product recommendations.

Like other best email marketing services on this list, MooSend uses artificial intelligence to help your business make more sales with email.

6. Forms

Design lead-generating subscription forms for onsite visitors.

When your landing pages receive visitors, they receive your pop-up or embedded forms immediately. Information from these forms goes to segment, retarget, and drive customer engagements.

7. Integrations

You don’t have to let go of your best CRM, CMS, and eCommerce tools when moving to MooSend.

Bring your marketing tools or apps and integrate them into your MooSend account. This email service provider lets you connect your integrations without a developer’s help.

More Features

Custom reports
Site tracking
Segmentation
Product recommendation
Transactional emails

Pros

Moosend affords you access to powerful email marketing tools at a relatively cheaper rate.

Cons

The basic paid plan excludes account managers who provide expert support to users. Moosend also limits the number of email subscribers by payment plan.

Transactional emails are available to pro and enterprise subscribers, and no free plan exists.

Pricing

MooSend offers a 30-day free trial. But its pricing starts from $9 per month.

9. Omnisend: Best Email Marketing Service for Shopify

Omnisend is the best email marketing tool with eCommerce optimizations and pre-designed workflows.

This email marketing service reduces the work involved in running a thriving eCommerce business by relying on automation.

Unique Feature: eCommerce email and SMS automation
Target Users: eCommerce, startups, and SMEs
Pricing: Starts at $16 per month

Features

1. Drag and Drop Editor for Content Creation

Your emails and campaigns must be consistent with your brand identity and message. The drag-and-drop email content editor lets you modify in-built templates to suit you.

2. Automated Push Notifications

Attract, retarget and convert web visitors with personalized push notifications. Set automated reminders for cart or browse abandonment and transactional emails beyond just offering a basic email marketing service.

3. Audience Synchronization

Integrate contacts into your Facebook and Google for better and on-target ads. Omnisend harmonizes your contact every 5-15 minutes, keeping you up-to-date. It also supports cookie-less advertising, which is good for when Google deactivates cookies on Chrome.

4. SMS Marketing

You want to handle all your SMS and emails on a single email marketing service to keep you abreast of customer conversations.

Also, you can automate SMS by including it in your marketing workflow, so customers get timely and thoughtful messages.

Onmisend boasts a 47.7% higher conversion rate in users who combine SMS and email marketing.

5. Migration

Omnisend makes the switch to their email marketing service easy and seamless for users, specifically eCommerce brands.

As a popular email marketing service, Omnisend integrates with eCommerce platforms like Shopify, WooCommerce, and BigCommerce.

6. Hyper Segmentation

Omnisend’s intuitive segmentation helps you understand your audience better to serve them better.

Increase your sales and campaign by targeting an audience based on purchase behavior and their unique journeys on your website.

Also, monitor customer lifecycle phases to develop and execute a better retention strategy.

7. Multichannel eCommerce Marketing

Omnisend engages your eCommerce customers from different channels in one place. All your marketing activities, email campaigns, ads, and sales happen on the Omnisend platform.

You can finally keep an eye on all your important data and audience.

More Features

Live support
Forms
Campaign builder
Sales report
MMS

Pros

Omnisend is purpose-built for eCommerce businesses and integrated with 100+ eCommerce stores like Shopify and wooCommerce. So, you only need one click to start your eCommerce journey.

Plus, you can start exploring this email marketing software on a free plan.

Cons

Omnisend targets eCommerce users and offers limited features for other industries. But you can use the free plan to test drive it.

Pricing

The free plan is available for 250 contacts, but you can upgrade to paid plan starting at $16 per month to enjoy premium offerings.

10. Mailerlite: Best for Email Campaign Tracking

Mailerlite is an affordable email marketing service that offers growth-focused email solutions to customers.

It integrates your e-store with most email marketing tools to increase conversion. Mailerlite also incorporates ultra-tracking technology to deliver the most accurate insights on your marketing campaigns.

Unique Feature: Auto resend campaign
Target Users: Marketers, writers, publishers, eCommerce
Pricing: Starts at $9 per month

Features

1. Newsletter Editor

Newsletters are a great way to keep customers informed and updated about your product and services. Create outstanding newsletters from scratch or touch up existing beautiful designs.

2. Website Designer

Every business needs a responsive and attractive website where prospective customers can interact with their brands—most email signups happen on your website anyway.

Utilize Mailerlite’s drag-and-drop website builder to design your business’s lively and engaging website layout.

3. Email Automation Features

Image Credit: Mailerlite

Monitor email clicks, customer behavior, and response to your emails to enable you to strategize. Automated emails handle follow-ups, email resends, and action prompts based on analyzed data.

4. Email Verifier

Mailerlite performs routine checks and deep cleaning on your email list to weed out inactive subscribers, dormant accounts, and spammy contacts.

Enjoy a fully optimized email list 24/7.

5. Blog Creator

Use its drag-and-drop builder to craft attention-grabbing blog posts to build your audience and share your unique ideas with your community.

Blogs are an important marketing strategy to adopt for your business. According to statistics, 77% of internet users read blogs.

Leverage the power of blogs and increase your site clicks.

6. Landing Page Gallery

Your prospective customers need an online location to interact with your business. This could be a landing page.

Choose from a range of templates for a mobile-friendly landing page. So you have one less thing to worry about in building your email marketing campaign.

7. Digital Products Marketing

Mailerlite offers an avenue for users to sell virtual products like ebooks, online courses, or other digital services.

Set up websites and include a payment gateway for easy patronage.

You can equally promote your digital products on Mailerlite.

More Features

Signup forms
Email automation
Newsletter subscription
Analytics and tracking
Facebook integrations

Pros

Mailerlite is simplified for even beginners to understand. Also, the email marketing service integrates with Shopify.

Pricing is fair, and you can enjoy up to 30 days free trial period for all paid plans to decide if you want to continue or not.

Cons

The free version is only open to one user and has limited functions and features.

Pricing

Free for up to 1000 subscribers. Monthly billing based on their annual plan:

Growing Business: $9 per month
Advanced: $19 per month
Enterprise: Custom pricing

11. ConvertKit: Best for Creators

ConvertKit targets creators and builds its features around their needs to attract, engage and monetize their audience. As a result, users can build, manage, and earn a living from your audience on a single platform.

Unique Feature: Creator pro
Target Users: Creators (authors, musicians, coaches)
Pricing: Starts at $9 per month

Features

1. Automated Email Marketing

ConvertKit lets you breeze through the email writing process by automating every stage. For example, schedule email sends, deliver welcome messages, and group subscribers automatically.

2. Advanced Creator

ConvertKit’s creator pro takes the creator business a notch higher. This feature allows subscriber scoring, newsletter referrals, timely support, and teamwork and provides deliverability reports.

This is the best email marketing tool for mainstream creators.

3. Email Design

Create, edit, and optimize your emails to convert faster. ConvertKit makes email designing easy and more fun.

You can choose from previous templates and flawlessly modify the font, color, or body of your emails.

4. Email Opt-In Forms

Whether you want to choose from numerous form templates or create a customized form yourself, ConvertKit got you covered.

Access free signup forms to retarget your audience.

5. Commerce

Turn your passion into a source of income with ConvertKit’s eCommerce channel, which enables you to sell or buy digital products easily.

Package and monetize your knowledge as ebooks, online courses, newsletters, music, or presets and sell to a willing audience.

6. Third-party Integrations

Integrate your ConvertKit to your most preferred third-party apps. You can access eCommerce, lead capture, ads, CRM, and many other third-party integrations.

7. Paid Newsletter

If you have rich content and a list of loyal readers who enjoy them, ConvertKit can help you earn from newsletters.

Create customized newsletters targeted at the right audience and put a price on your knowledge.

Mailerlite provides free newsletter templates.

More Features

Audience tag
Advanced Reporting
Community support
Broadcasts
Automation builder

Pros

ConvertKit promotes the creator business and is positioned to help creatives sell their products.

The free plan supports 300 subscribers with unlimited emails, forms, landing pages, and other email marketing features.

What’s more?

You get two months of free email marketing services when you opt for annual billing.

Cons

Features on ConvertKit are purpose-built specifically for creatives making the email marketing service a poor choice for other industries.

Migration to ConvertKit from any other email marketing tool is unavailable on the free version. Also, the creator plan only allows for a single team member addition.

Pricing

Free for up to 300 subscribers. Monthly billing begins at $9 per month for Creator and $25 per month for Creator Pro.

12. Sendy: Best Low Budget and Self-Hosted Solution

Sendy uses Amazon Simple Email Service (SES) to deliver the best email marketing software for users who would like a solution that’s 100x cheaper than competitors.

Sendy is one of the most affordable email marketing services in the market.

Users don’t need to pay monthly subscriptions as this self-hosted email marketing service bills only the number of emails sent. However, you’ll need to buy, install, and update the Sendy email marketing software.

Unique Feature: Low-budget email sends
Target Users: eCommerce, SMEs
Pricing: Pay as you use

Features

1. Cheap Email Sends

Sendy offers the lowest low-price email send rate in the market. For example, you pay only $1 for every 10,000 email messages.

The affordability doesn’t affect deliverability and speed as it uses the widely trusted Amazon SES. So, you can achieve your email marketing goals on a low budget.

2. Email Campaign Reports

Get timely reports on your campaign performance and other marketing activities on the platform.

Reports give updated insights on your site activities to help you focus your energy on marketing efforts that produce the most results.

Reports are organized into beautiful visual representations like charts to simplify data.

3. Autoresponders

You can’t determine when customers will visit your site or indicate interest in your product.

But with auto response in place, you can rest assured that you’ll miss nothing.

Follow up on email subscribers without being present around the clock. Set marketing automation to answer inquiries, provide feedback, and engage customers while you’re away.

4. Email Clean Up

Sendy’s Housekeeping ensures your email list stays clean and relevant so you can channel your marketing efforts to the right audience.

Prune out redundant contacts, uninterested subscribers, and wrong email addresses, clogging your sales progress wheel.

5. Integrations and Zapier

Image Credit: Sendy

Explore many third-party apps like WordPress and thousands of marketing tools on Zapier by integrating Sendy with them.

The integration process is easy, but if you need expert support, the Sendy community is there to assist you at no cost. However, Sendy may charge a fee if you need them to help you install their email marketing software on your hosting server

6. Personalized Domains and Brands

Create your branded domain to increase brand awareness and customer trust. Let your URL capture your brand.

7. Personalized Fields

Save information about your subscribers on your created custom field. Stored data ranges from names to emails and demography.

Information from Sendy’s custom fields is useful in segmentation and audience tags when designing newsletters.

More Features

Subscription forms
Subscriber segmentation
Webhooks
Google Analytics integration
Personalized tags

Pros

Sendy is feature-rich for a low-budget email marketing platform.

Users only pay for emails sent. And the one-time fee required to use Sendy is refundable if you don’t get desired results—but this is case-by-case.

You can install Sendy on one domain but host emails for multiple domain names.

Cons

Sendy runs on your web server and requires a license to set up. Requires updating to newer versions from time to time. Unfortunately, this tool doesn’t support a free plan.

Pricing

No monthly payment plan.

One-off $69 is to buy this email marketing software
Pay $1 for every 10,000 emails sent.

FAQs

What is the best email marketing software to choose?

Choosing an email marketing platform is tough. But you can make it slightly easier with a checklist.

Use this checklist to make your decision easier:

Understand the nature and purpose of the emails you intend to send.
Decide on the most important features your ideal email marketing software must possess.
Prepare your testing team
Develop a shortlist of productive apps.
Carefully assess each shortlisted app with your team.
Start exploring any free email marketing service you can access.

What are the categories of marketing emails?

Email Newsletters: they’re newsletters that contain vital brand information.
Transactional Emails: facilitates or updates commercial transactions, e.g., order confirmation email.
Behavioral Emails: on-target messages based on user behavior to previous messages on your site or third-party tracking sources.

What is B2B email marketing service?

B2B email marketing involves sending messages and email campaigns to businesses rather than individuals.

In a B2B marketing scenario, the communication link is between your business and another business.

Your targeting, product, and marketing activities are channeled toward converting other businesses to loyal customers.

How often should you send out marketing emails?

Frequent emails can turn customers off and make them unsubscribe from your list quickly. Ideally, you should drastically increase emails from twice monthly to once weekly.

Research shows that 33.3% of businesses send out emails weekly.

Whatever you decide, ensure to analyze progress reports and use insight to determine whether to increase or reduce the number of emails sent.

What is the importance of email marketing?

Email marketing helps businesses gather, manage and engage new site visitors. You can also keep existing customers updated on your latest offerings.

It costs 500% more to gain new customers than to retain an existing one. So, use email marketing to keep your loyal customers engaged.

What is the average ROI for email marketing?

Email marketing gives a significantly higher return than other types of marketing, like digital or traditional marketing.

You gain $42 per $1 invested in email marketing campaigns. This makes email marketing the most preferred digital marketing strategy for businesses.

Does email marketing increase sales?

Email marketing is an efficient and cost-effective approach to marketing across different industries.

Consumers who receive email offers are 138% more likely to patronize a business because of email marketing campaigns than those who don’t.

Hence, email marketing increases sales, lead generation, and overall brand engagement.

Summary

The email marketing space is rife with email marketing services built to meet different user needs.

So, choosing the right email marketing service from the pool of options can be tasking.

But we’ve highlighted the top email marketing services and features you should consider when migrating your email service to a different platform. Of course, Active Campaign would be the best email marketing service on this list if we must choose one.

Explore any of the best email marketing software mentioned above, and let us know if you need help.

Featured image by storyset on Freepik

Source

The post 12 Best Email Marketing Services for 2022 (Ranked) first appeared on Webdesigner Depot.

Source de l’article sur Webdesignerdepot

12 octobre 2022/par Service comm.

SAP.iO Foundry Paris lance la nouvelle édition de son programme consacré aux start-ups sur le thème de « Futur of Retail »

Actualités, ERP & Applications, SAP

Paris, le 19 septembre 2022 – SAP SE (NYSE : SAP) a lancé l’édition 2023 de son programme d’accélération de start-ups axé sur le futur du Retail and Consumer Products. Pour cette 8^ème édition de SAP.iO Foundry Paris, 12 start-ups internationales ont été sélectionnées par un jury composé d’experts SAP, de partenaires, de clients et de fonds d’investissement. Ces start-ups ont été reconnues comme étant précurseur sur ce thème de “Future of Retail and Consumer Products ”, un thème plus que jamais d’actualité avec les bouleversements des usages et du parcours client observé durant la crise sanitaire, et qui résulte de l’accélération de la numérisation de toutes les entreprises.

SAP.iO Foundry Paris, véritable incubateur de SAP en France, a déjà aidé plus de 65 start-ups à développer leur business ou leur solution. En quatre ans, SAP a atteint l’objectif fixé avec le gouvernement français visant à soutenir l’économie des start-ups lors sur sommet #ChooseFrance.

Ce nouveau programme a pour objectif de proposer aux entreprises du Retail et Consumer Products un accompagnement de leur stratégie digitale, grâce aux solutions de ces 12 start-ups, au rythme de l’évolution technologique autour de deux enjeux clés :

Proposer à leurs clients une expérience d’achat améliorée et différenciante
Assurer la traçabilité et l’authenticité de leurs produits

Odilia von Zitzewitz, Interim Lead SAP.iO Foundry Paris déclare : “SAP.iO est un accélérateur de start-ups formidable et engagé. Pour cette édition, l’accent a été mis sur le Retail laissant place à des innovations de choix, et qui répondent aux enjeux prédominants des acteurs de ce secteur clé. Nous sommes très fiers d’accompagner cette nouvelle promotion de start-ups !”

Au cours des 5 prochains mois, les start-ups auront accès à un mentorat personnalisé de la part des dirigeants de SAP France, à une exposition à la technologie SAP® et aux interfaces de programmation d’applications (API), ainsi qu’à des opportunités de collaboration avec des clients SAP du monde entier.

Les start-ups suivantes participent au programme SAP.iO Foundry Paris :

Sorga Technology

La mission de Sorga Technologie est d’accompagner les marques retail dans leur innovation digitale en proposant une solution à faible consommation d’énergie assurant la transparence et la traçabilité de leurs produits

https://sorga.org/

Arianee

La mission d’Arianee est de fournir aux entreprises des solutions simples pour établir des relations directes avec les consommateurs, respectueuses des données des utilisateurs et indépendantes des grandes plateformes technologiques.

https://www.arianee.org

CollectID

CollectID permet de garantir l’authenticité d’un produit, l’amélioration de l’expérience phygitale, ou encore l’établissement d’un canal de communication direct entre les marques . Une solution qui garantit l’authenticité et l’unicité des produits tout en rapprochant les marques de leurs clients.

https://www.collectid.com/

DIAKSE

Diakse développe et commercialise une solution de création de showrooms virtuels dans le métavers avec un objectif : permettre aux marques de mieux communiquer sur leurs produits et ainsi les aider à augmenter leurs ventes.

www.diakse.com

Foodetective

Foodetective est une plateforme de gestion et une infrastructure (API) de l’industrie F&B. Les entreprises utilisent Foodetective pour automatiser leurs opérations, simplifier leur administration, augmenter leurs revenus en ligne et accélérer les nouvelles opportunités commerciales. business.foodetective.co

LIVEBUY GmbH

LIVEBUY est une solution d’achat en direct pour les détaillants leaders du marché,

qui fournit à la fois la technologie et les bons créateurs pour construire une plateforme de contenu réussie au sein des boutiques en ligne.

https://www.livebuy.io/

Priceloop

Priceloop a développé une IA permettant de faciliter et d’automatiser les processus de tarification, proposant les meilleurs prix en tenant compte de tous les paramètres essentiels.

https://priceloop.ai/

Replika Software

Le logiciel Replika est une solution de vente sociale clé en main. Replika permet aux marques d’activer un réseau de vendeurs sociaux avec une entreprise clé en main pour inspirer sur les médias sociaux, vendre en ligne et se connecter avec les clients.

www.replikasoftware.com

Shopreme GmbH

Shopreme GmbH Développe notamment une technologie appelée « Scan & Go » qui transpose les avantages des achats en ligne dans les vrais magasins (rapidité, facilité de paiement, recommandations personnalisées, listes de course partagées…).

https://www.shopreme.com/

SmartPixels

SmartPixels fournit un outil de configuation et de visualisation de produits en 3D, l’objectif est d’aider les marques de mode et de luxe à créer des expériences personnalisées et interactives en ligne et en magasin.

https://www.smartpixels.fr/

SMARTZER LTD

La plateforme de Smartzer est utilisée par les marques pour transformer leurs vidéos et leurs flux en direct en expériences interactives et exploitables, ce qui leur permet d’obtenir un retour sur investissement direct du contenu et de mesurer les données détaillées des interactions vidéo.

www.smartzer.com

YZR

YZR automatise et accélère tous les projets de données textuelles de ses clients grâce à une solution puissante basée sur le traitement automatique des langues.

https://www.yzr.ai/en/

The post SAP.iO Foundry Paris lance la nouvelle édition de son programme consacré aux start-ups sur le thème de « Futur of Retail » appeared first on SAP France News.

Source de l’article sur sap.com

21 septembre 2022/par Service comm.

Cloud Computing and Cybersecurity: Risk Factor and Prevailing Trends

Actualités, Méthodes et organisation des process IT

Cybersecurity protects internet-connected devices such as hardware, software, and data from various online threats. Cybersecurity ensures that the public relies on public services and government organizations. Business requires cyber security to safeguard their data, intellectual property, and money. Cybersecurity has risen to the top priority list for businesses worldwide in recent years. Privacy legislation such as Europe’s General Data Protection Regulation and the upcoming California Consumer Privacy Act will play a larger role in CIOs’ data handling and privacy decision-making.

The global cybersecurity market in 2021 was $216.10 billion, and by 2030 it will reach $478.68 billion at a CAGR of 9.5% during the forecast period 2021–2030.

Source de l’article sur DZONE

2 septembre 2022/par Service comm.