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Chorégraphie de modèles : optimiser la communication en systèmes distribués.

Chorégraphie de modèles : optimiser la communication en systèmes distribués.

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La chorégraphie de modèles est un outil puissant pour optimiser la communication en systèmes distribués. Elle permet de coordonner et de gérer les interactions entre les différents acteurs.

Dans le paysage technologique en constante évolution d’aujourd’hui, il est commun que les applications migrent vers le cloud pour embrasser l’architecture des microservices.

Logiciel Chorégraphie

La chorégraphie est une méthodologie qui se concentre sur l’interaction entre les services sans l’utilisation d’un orchestrateur central. Au lieu de cela, chaque service est responsable de la communication avec les autres services. Les services peuvent communiquer directement entre eux ou via un bus de messages. La chorégraphie est une méthode très populaire pour gérer la communication entre les microservices car elle offre une plus grande flexibilité et une plus grande scalabilité que l’orchestration. Il est également plus facile à mettre en œuvre et à maintenir.

Avantages et inconvénients de la chorégraphie

Bien que la chorégraphie offre une plus grande flexibilité et une plus grande scalabilité, elle présente également certaines limitations. Par exemple, le développement et le déploiement des services peuvent être plus difficiles car ils doivent être conçus pour fonctionner ensemble. De plus, il est plus difficile de déboguer et de maintenir des applications basées sur la chorégraphie car il n’y a pas d’orchestrateur central pour surveiller le flux de messages entre les services. Enfin, la chorégraphie peut être plus difficile à mettre en œuvre dans des environnements distribués car elle nécessite une coordination stricte entre les services.

Conclusion

La chorégraphie est une méthodologie très populaire pour gérer la communication entre les microservices. Il offre une plus grande flexibilité et une plus grande scalabilité que l’orchestration, mais il présente également certaines limitations. Il est plus difficile à développer et à déployer, à déboguer et à maintenir, et peut être plus difficile à mettre en œuvre dans des environnements distribués. Cependant, dans certains cas, la chorégraphie peut être la meilleure solution pour gérer la communication entre les microservices. Il est important de comprendre les nuances et les avantages et les inconvénients de cette méthodologie avant de choisir le bon logiciel pour votre application.

Logiciel Chorégraphie

La chorégraphie est une méthodologie qui se concentre sur l’interaction entre les services sans l’utilisation d’un orchestrateur central. Au lieu de cela, chaque service est responsable de la communication avec les autres services. Les services peuvent communiquer directement entre eux ou via un bus de messages. La chorégraphie est une méthode très populaire pour gérer la communication entre les microservices car elle offre une plus grande flexibilité et une plus grande scalabilité que l’orchestration. Il est également plus facile à mettre en œuvre et à maintenir.

Avantages du logiciel Chorégraphie

La chorégraphie offre une variété d’avantages par rapport à l’orchestration. Tout d’abord, elle permet aux services de communiquer directement entre eux sans avoir à passer par un orchestrateur central. Cela signifie que chaque service peut fonctionner indépendamment des autres, ce qui permet une plus grande flexibilité et une plus grande scalabilité. De plus, la chorégraphie est plus facile à mettre en œuvre et à maintenir car il n’y a pas d’or

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Théorie du débogage

Théorie du débogage

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La théorie du débogage est une méthode pour identifier et corriger les erreurs dans un système informatique. Elle permet d’améliorer la qualité et la fiabilité des logiciels.

## Dans le paysage du développement logiciel, les bogues font partie inévitable du voyage et le débogage, bien qu’il soit parfois frustrant, fait partie intégrante du processus. Il n’y a pas d’échappatoire à cette vérité et plus nous l’acceptons tôt, plus nous maîtriserons l’art du débogage.

Dans le paysage du développement logiciel, les bogues font partie inévitable du voyage et le débogage, bien qu’il soit parfois frustrant, fait partie intégrante du processus. Il n’y a pas d’échappatoire à cette vérité et plus nous l’embrassons tôt, plus nous pouvons maîtriser l’art du débogage. Dans les prochains articles de cette série, je vais expliquer la théorie peu connue derrière le débogage. Nous connaissons tous la pratique du débogage (dans une certaine mesure), mais il y a aussi une base théorique que la plupart d’entre nous n’ont jamais apprise à l’université (je n’en suis pas sûr). Comprendre cette théorie vous aidera à appliquer une approche plus méthodique à la résolution des problèmes et améliorera votre compréhension de votre code.

Le débogage est une forme de codage qui consiste à trouver et à corriger les erreurs dans le code source. Il est essentiel pour le développement de logiciels réussi et peut prendre des formes variées, allant de la recherche de bogues à la recherche de performances et à l’optimisation. Le débogage est un processus itératif qui commence par la détection d’un bogue et se termine par sa résolution. La première étape consiste à identifier le bogue et à en comprendre la cause. Une fois que vous avez identifié le bogue, vous pouvez commencer à le résoudre en modifiant le code source. Vous pouvez également utiliser des outils de débogage pour vous aider à trouver et à corriger les erreurs. Les outils de débogage peuvent inclure des outils de surveillance des performances, des outils de profilage et des outils de surveillance des mémoires. Une fois que vous avez corrigé le bogue, vous devez tester le code pour vous assurer qu’il fonctionne correctement.

Le débogage est un processus complexe et exigeant qui peut prendre beaucoup de temps et d’efforts pour être maîtrisé. Il est important de comprendre les principes fondamentaux du débogage afin d’être en mesure de trouver et de résoudre rapidement les bogues. Il est également important d’utiliser des outils appropriés pour vous aider à trouver et à corriger les erreurs plus rapidement. Enfin, il est important de tester le code après chaque modification pour s’assurer qu’il fonctionne correctement. Le débogage peut être difficile et frustrant, mais c’est une compétence essentielle pour tout développeur de logiciels qui souhaite créer des applications robustes et fiables.

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6 Predictions for Web Design in 2023

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Welcome to our annual guessing game of what the next twelve months will bring.

As ever, the design world isn’t isolated from the world in which it exists, so when events shape our lives, they impact our work, the work clients ask for, and the work that inspires us. According to Collins Dictionary, the word of the year for 2022 was permacrisis. And frankly, 2023 doesn’t look any less turbulent, with some good and some bad things already on the horizon.

Russia seems all but certain to retreat to Crimea and claim its objectives in Ukraine have been achieved; Ukraine may not accept that end, but it will probably be enough to end sanctions against Russia, which will significantly impact the economy worldwide. Brazil may have been forced to watch Argentina lift the FIFA World Cup, but it has a new (old) president and fresh hope for the survival of the Amazon rainforest. Crypto has weathered a series of storms (although there may be more to come), and historical precedence suggests the bear market has run its course; 2023 will see stagnation, with an upward trend taking hold toward the end of the year. The former Pope has died, potentially paving the way for the retirement of the current Pope and the election of a new Pope, bringing with it either renewed liberalism or renewed conservatism to the world’s largest religion. Oh, and the IMF thinks a third of the world will be in recession at some point in 2023; the UK and Russia already are, and policymakers in the US are looking nervous.

And that’s just the obvious. Of course, there will be surprises, too, because there always are.

Against this backdrop, designers must not only navigate a problematic jobs market but produce designs that respond to the needs and desires of their clients’ users.

How Did I Do in 2022?

Before diving into this year’s predictions, let’s take a look at how I thought 2022 would play out.

I predicted that 2022 would be the year of blockchain, with decentralized data storage taking over. Well, I got the decentralized part right, but not so much the blockchain aspect (feel free to tell me I’m wrong on Mastodon because I’m not checking Twitter anymore). I’ll call that half a point.

I said design would be positive, playful, and accessible. I think design did emerge from its obsession with corporate minimalism, but positive and playful? Unfortunately, I’m calling that a miss.

I said everything would be green. Again, that’s a miss. If there was a color for 2022, it was a pink-purple gradient.

I predicted hero text would replace hero images, and in the third quarter of 2022, that’s exactly the trend we saw; tick.

Finally, I suggested that illustration would adopt a grainy texture. Well, some designers did, but it was hardly a dominant trend, so I’m going to have to call that a miss.

So for my 2022 predictions, I scored 30%. Way worse than last year’s clean sweep. Let’s see if we can’t beat that in 2023…

1. We’ll Stop Freaking Out Over AI

By now, you’ve probably tried AI, freaked out, and Googled how to start a small holding in the mountains.

The truth is that AI is just a tool. And a good one at that. AI is really good at derivative work. But it’s entirely incapable of improvising, holding opinions, having an agenda, or thinking outside the box.

AI will not replace your job — unless your job is deleting the background from photos, in which case it already has. Since when did Stephen King get replaced by a spellchecker?

If you haven’t tried an AI tool yet, I’d encourage you to try it. It does the small repetitive tasks well.

2. We’ll Embrace the Real World

One of the reasons AI can’t be creative is that it doesn’t have the same number of input sensors we have. We can smell, hear, feel, and experience the world in a multitude of different ways.

Most of us spent a year in lockdown working remotely. Then rushed back to the office, only to discover that our teamwork didn’t actually improve. With the worsening economic outlook, big companies are looking to budget, and the simplest way to cut costs is to ask staff to work remotely.

When your commute is a five-second walk to the spare bedroom, you find yourself with more free time. Sure, you could probably learn Python, but wouldn’t you be happier learning to paddleboard?

As we open ourselves to new experiences, our design work will inevitably become more diverse and natural.

3. We’ll Reject Brutalism

It had a good run, but Brutalism isn’t a good fit for most UI projects. The trend of 2021–22 will vanish as quickly and as unexpectedly as it arrived.

4. We’ll Reject Darkmode

It has had a good run, and dark mode is a perfect fit for most UI projects. But we’re all kinda sick of it.

I hope I’m wrong about this one; not only is dark mode genuinely better for both your eyes and the environment, but the rich, warm blackness is the perfect antidote to sterile white corpo-minimalism.

Dark mode options are built into our OS, so it’s doubtful that it’s going to vanish anytime soon. However, dark mode as a design trend for its own sake is probably on the wane.

Typically trends come and go in symmetrical waves. Dark mode has been a dominant trend for years, so it should take as long to vanish completely.

5. We’ll Embrace Personal Retro

Every year we get the exciting job of guessing which decade the zeitgeist will rip off next. Will 2023 be the year of ’80s retro, ’90s retro, ’00s retro, or maybe (somebody shoot me) ’10s retro?

The retro trends we’ve seen over the last few years have been poor pastiches of their associated decades. If last year’s ’90s retro was inspired by the ’90s, it was a ’90s someone else was living.

In 2023 we’ll move beyond someone else’s ideas of what the past was like, to a personal vision of what came before. One in which the sunbleached colors of eternal Summers in the suburbs dominate.

6. We’ll Fall For Borecore

We’re all guilty of designing with our egos from time to time, and there is a tendency to hit users between the eyes with the biggest type, the loudest gradient, and the flashiest animation.

If you truly want to impress users in 2023, stop inserting pop-ups, adverts, cookie notices, and the other extraneous detritus that stops them from doing whatever it is they arrived on your site for. Impressing users in 2023 means clean typography, low-distraction art direction, and helpful content. Boring design just isn’t as boring as it used to be.

In 2023, the best thing designers can do for their users is get out of the way.

Happy New year! We hope it’s a good one.

 

Featured image by myriammira on Freepik

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What Customer-First Web Design Looks Like

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The purpose of a website is to reach new customers and keep current ones engaged. Therefore, customer-first should be at the top of your list for design features. After all, without your clients, your business won’t grow or succeed.

Customer-first has been a buzzword for a few years now. In a nutshell, it’s easy to imagine what customer-first design means. The needs of consumers come before anything else. However, the concept isn’t quite as simple in practice. A lot of nuances enter the equation.

Just what does it mean to have a customer-first web design? What are the must-haves to reach users on their level and keep their attention for the long haul?

Embracing quality customer experiences has driven loyalty for as long as anyone can remember. However, we now live in a time of uncertainty, and when people leave companies on a dime if they’re dissatisfied with any aspect. So you must hit the high notes on every song – your website is your purest online persona and must engage users and keep them entertained.

Whether you embrace causes that matter to your customers and share information on them or tweak your design to meet accessibility guidelines, many factors come into play with a customer-centric design.

In a recent report, researchers found that about 88% of company leaders feel customer engagement impacts revenue. You can’t control every variable, but you can ensure your website hits all the strong points for a customer-first web design that grabs them and keeps them on your page.

Here are our favorite tips to create a customer-first approach. You may already be doing some of these things. Pick and choose what makes the most sense for your business model. Even small changes can have a big impact.

1. Know Your Customers

Before creating a website centered around your customers’ needs, you must know who they are. What are the demographics of your typical clients? Survey them and find out what their needs and expectations are. How can you best help them?

You may also want to survey them about your website. What’s missing that might help them? Is there anything they love? What do they hate? The more you know, the better your design can match their expectations. Create buyer personas based on their preferences.

At the same time, buyers will sometimes say one thing but actually feel another way. No one is quite sure why people do this when being surveyed. One way around that issue is to do some A/B testing to see how they actually feel about various changes. Do they respond the way you thought? What other adjustments need to be made?

2. Find the Right Color Palette

Different industries trend toward various hues. For example, businesses in the banking industry trend toward blues and occasionally reds. Blue elicits trust from users and has a calming effect. On the other hand, the fashion industry might tap into brighter shades, such as lime green. Think about what colors people expect in your industry, and then find your color palette.

Each hue has its emotional impact. For example, red is a color of power and can elicit excitement in the viewer. Choose your shades accordingly to get the most emotional punch possible.

3. Accept Feedback

One of the best ways to improve your site over time to match the needs and preferences of your audience is by allowing feedback. Add reviews, place a feedback form in your footer, and even send out requests for feedback to your mailing list.

It’s also a good idea to find a mentor who has been successful at running a business. Ask them to look at your site and give you advice. You might also enlist the help of a marketing professional.

4. Stick With the Familiar

Have you heard of Jakob’s Law? The rule of thumb states that people prefer common design patterns they’re most familiar with. So when they see a pattern they know, such as a navigation bar layout, it boosts their mood and improves their memory of the site.

When making edits, don’t make significant changes. Instead, implement minor adjustments over time to give your followers a chance to acclimate to the shift.

5. Cut the Clutter

If you want users to feel wowed by your page and engage, you have to limit their choices. Add in too many options, and they may not know where to go first.

Start by choosing an objective for the page. Cut anything that doesn’t point the user toward the goal. Ideally, you’d have a little info, an image, and a call to action (CTA) button. However, this may vary, depending on where your buyer is in the sales funnel and how much information they need to decide to go from browser to customer.

6. Choose Mobile Friendliness

Recent reports indicate about 90% of people use mobile devices to go online at times. With phones gaining greater capabilities and 5G bringing faster speeds to communities, expect people to use their mobile devices even more frequently for internet browsing.

Making sure your site translates well on smaller screens makes sense for your company and for your customers. Be sure to test everything. Click through all links. Fill in forms. Ensure images and text auto-adjust to the correct size, so people don’t have to scroll endlessly.

7. Make Multiple Landing Pages

Like most businesses, you probably have several buyer personas as you segment your audience. Don’t just create a single home page and expect it to fulfill the purpose of every reader. Instead, create unique pages for each persona to best meet their needs.

Make sure each landing page speaks in the natural language patterns of your specific audience. Think about the unique needs of each group. How do their pain points differ? How can you best meet their needs?

8. Keep Important Info Above the Fold

People are busy. They work, have families, and might visit your site on the 15-minute break they get in the afternoon. Most consumers want the information they need to decide and don’t want to dilly-dally around with other things.

Place the essential headlines and info they need above the fold, so they see it first. Make it as readable as possible by using headings and subheadings. Add in a few bullet points. People also absorb information easier in video format, so add a video highlighting your product’s or service’s main benefits.

You should also place a CTA button above the fold if it makes sense for your overall design. Keep in mind people may have visited and already read some of the information. Some users return just to sign up and want to find the CTA quickly.

Step Into Your Customers’ Shoes

Look at your site through the eyes of your audience. What works well? What needs to be adjusted? Over time, you’ll develop a customer-first web design that speaks to those most likely to buy from you. Then, keep making changes and tweaking your site until it hits the perfect balance for your customers.

 

Featured image via Freepik.

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15 Inspiring Alternatives to Dribbble & Behance

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Web design is often stagnant because designers look at the same work and follow the same trends. Unfortunately, algorithms promote work that is liked, and designers produce content to get likes, which leads to a self-feeding cycle.

We’ve been talking about the dribbblization of design for years, but Behance is just as guilty of promoting and encouraging homogenous design.

It’s not that Dribbble and Behance don’t have value; they are both excellent resources for designers. But they’re victims of their own success, and it’s healthier for them, designers, and the industry if we broaden our sources of design inspiration.

And so, today, we’re presenting this list of the best places to find design inspiration for web designers that aren’t Dribbble or Behance. (OK, you can check them out too, if you really want to!)

Awwwards

Awwwards is the top site for web design inspiration. The best agencies in the world post here, and a ‘Site of the Day’ award is a coveted accolade. So if you’re looking for design inspiration, this should be your first stop.

Admire The Web

Admire The Web is an excellent collection of curated sites. It’s more selective than sites like Awwwards, so you don’t have to dig through so much to find the best web design.

One Page Love

One Page Love is one of the best resources for designers seeking inspiring new ideas. It’s devoted to one-pagers, which means it leans towards apps, tech start-ups, and smaller independent projects.

Godly

Godly is another excellent collection of web design inspiration. Godley uses animated thumbnails, so you can get a sense of a site before you look at it in detail. As such, it’s perfect for animated landing pages.

Hoverstat.es

Hoverstat.es is a collection of curated websites that often finds little gems other sites miss. Unlike most roundups, it doesn’t go into much detail on each site, and new sites are infrequent, but it’s always worth a browse.

Siteinspire

Siteinspire is one of the most established design inspiration sites. The collection is carefully divided into different styles; if you find your own site listed, you can add your contact details.

Land-book

Land-book is a curated collection of the best sites on the web. The site does a great job of presenting screenshots clearly, and the similar sites feature is great for browsing a particular mood.

Savee

Savee is a fantastic site for browsing all kinds of design inspiration. It’s like Pinterest for designers as it leans towards art direction and photography. It’s easy to scan for mood boards.

UIJar

UIJar is a nicely designed collection of hand-picked websites. Unlike most other sites on this list, UIJar also features a collection of branding that’s great for identity designers.

Brutalist Websites

Brutalist Websites is the perfect inspiration site if you’re a fan of the Brutalist design trend. There are plenty of designs that show why Brutalism is so popular right now, but the site itself is probably short-lived.

Minimal Gallery

Minimal Gallery is a collection of sites that embrace minimalism. Like Brutalist Websites, the quality of the collection is very high, but the site’s lifespan is probably short-lived thanks to being tied to one trend.

Ello

Ello is a platform for showcasing excellent design work. It’s solid on illustration and artwork. There’s also a great deal of photography on show. You’ll also find regular opportunities tied to creative briefs.

DeviantArt

DeviantArt is still the largest, and arguably the best, showcase for illustration, with dozens of styles from Anime to classicism. It’s easy to lose a few hours browsing DeviantArt.

Figma Community

Figma Community is a collection of the best work from the Figma community. But you don’t need to be a Figma user to grab some inspiration from the UI work on show.

Lapa

Lapa is a collection of 5000+ landing pages. The collection is headhunted from around the web, so if you only have time to check out one site, Lapa could be a good choice.

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Should You Invest in a Digital Transformation Office?

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Undertaking a digital transformation journey is easier said than done. Efforts to transform an organization often face significant challenges, including integration of legacy platforms with modern technology stacks, the skill sets required for implementation, and an organizational structure that can communicate and embrace change. According to a 2020 study by the Boston Group, 72% of digital transformations fail, falling short of their objectives, and are often met with radical consequences after. 

With so much at stake when it comes to transforming an organization, Adecco Group’s Sabine Laute suggests that a dedicated transformation office could be a viable solution.

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4 Major Steps Of Web Application Penetration Testing

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In the early days of the internet, security was little but an afterthought. Then as hackers started to exploit businesses’ lax security postures, things gradually started to change. At first, nonprofits like the Electronic Frontier Foundation started pushing web users to embrace HTTPS Everywhere. In response, certification authorities began offering free SSL certificate variations to any site admin that wanted one. As a result, at least 79.6% of all active websites now use SSL.

That was only the beginning. In the ensuing years, developers and web application administrators gradually started to harden their apps against all manner of attacks. They rolled out more complex password requirements. They started to add two-factor authentication as a default measure. They even started putting public-facing services behind high-performance web application firewalls.

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How to Build a Strong Brand Reputation

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Most of us are concerned about our public image, right? It matters a lot how people see and think of us. Export the same sentiment to a brand instead of a person. That’s what brand reputation is all about!  

Yes, it’s that simple – the public’s perception of a brand constitutes its brand reputation. And since the internet plays a significant role in public perception nowadays, a brand’s online reputation essentially drives brand perception.

If we come at it from a slightly different angle, it’s the sum of all ideas and emotions a customer or client associates with a brand while interacting with it at any stage. It includes everything, from what kind of customer services they get when purchasing goods or services to after-sales services the company provides. Reputation management is usually done via social media, emails, and online chats.

(Remember, you shouldn’t confine brand reputation only to a brand’s customers or end-users. It includes all stakeholders’ opinions of a brand. It can be anyone from customers to retailers and shippers to manufacturers.)

In short, brand reputation is the most vital intangible asset for any organization striving to make it big in today’s cutthroat market.

What’s The Importance Of A Strong Brand Reputation For Today’s Businesses?

It wouldn’t be wrong to say that nothing affects every stage of the marketing and sales funnel, like a brand’s reputation. Whether it’s awareness, interest, evaluation, commitment, sales, or reputation, a strong brand reputation will only supplement it.

Recent research reveals that about 94% of consumers say that their likelihood of frequenting a business increases if it has positive reviews. Conversely, 92% say that their chance of patronizing a business decreases if it has negative reviews.

Now, let’s look at various factors that make working on your brand reputation important.

Market Trust

Strengthening brand reputation earns your business the trust factor, making your brand a more viable choice for existing and prospective customers. It helps them place their faith in you, believing that your brand is here to thrive and fulfill any promises it makes.

Moreover, it’s a fact that people prefer buying goods and services from a brand that enjoys a solid reputation, especially if people in their social circle use its products.  

Higher Sales

You can’t be far from the truth if you believe brand reputation only yields intangible business gains. It lends you tangible improvements as well, most importantly, in the form of higher sales volume, which translates as higher profits.

All this can’t be achieved without the push from a strong brand reputation, helping the brand carve a niche for itself amongst tough competition.

Customer Loyalty

When a brand succeeds in earning a higher trust level and a positive reputation, the customers are more likely to remain loyal. And, will continue to buy products and services from it, refuting various incentives by the competition, such as discount packages & low prices.

Customer loyalty also leads a brand to a host of other fringe benefits, i.e., demanding a premium price after some time.

Competitive Edge

One thing is for sure, the level of competition in the market is always going to soar higher and higher. And it’s almost impossible for a business to make its way through it without a competitive edge. That’s where a positive brand reputation can make a business’s life easier.

Having the edge over the competition means your potential for catching new customers increases exponentially, helping your brand claim more of the market share.

Word of Mouth

Happy customers remain one of the most significant assets of a brand, especially in this digital era. They serve as brand ambassadors, and if they’re happy and satisfied, they’ll pass the word on, advocating for the brand for free.

It not only leads to increased brand awareness in the market, but it also paves the way for a business to improve its sales and profit margins over time.

What Are The Best Strategies For Managing Your Brand’s Reputation Online?

We’ll keep our focus on the ones proven to be the most effective, starting with:

Staying Ahead of The Curve

Being proactive is among the primary requisites for today’s brand managers. They should be thinking ahead of their competitors and the target audience. While branding online, the margin of error is relatively low, and any slipup can lead to a ripple effect in nullifying the brand’s positive image.

The best way to cope with such a situation is to embrace the mistake quickly and be upbeat enough to resolve the issue immediately rather than have a wait-and-see attitude.

Be Specific About The Deliverables

Social media has played a phenomenal role in educating today’s customers, making them very intelligent and demanding at the same time. It has opened up infinite mediums and channels to get alternatives for almost everything.

That’s why brands need to be very specific in delivery time and after-sales services to avoid earning themselves a bad name in the market. Most experts recommend the “under promise and over deliver” approach to avoid disappointing your customers.

Establish Yourself as An Authority

If you have complete faith in your offerings as a business, knowing that you’re the best in the market, you better be loud and clear about it. It will help you catch immediate attention from your target audience, increasing your brand awareness and your potential to bag more sales and revenue.

Let’s talk about the quality of the product as an example. If you believe that the quality of your product is the unique selling prospect, you must let people know about it. Flaunt this factor with full force, vigor, and authority.

It will help you establish your brand in the market as an authority, and your target market will start looking up to you for the best and the latest on it.

Be Consistent and Assertive

As they say, consistency is the key. If you do it right, your brand reputation will go beyond the lifespan of your brand. People will relate to your brand positively even after your business shuts down.

However, this demands the next level of consistency from your business. You have to make sure you deliver your best in all aspects of branding your business, from the quality of the products and services to the level of customer service you offer.

It doesn’t work well if you outperform your competition by miles for the first time and then step back from delivering those high service standards. You roll your sleeves up and get to compete yourself if you believe you’re outdoing your competition so well.

Deliver on Your Promises

You cannot overstate the significance of delivering on your promises if you want to make the most of your brand reputation. Nothing brands your business better than a bunch of happy and satisfied customers.

And, delivering on your promises consistently is the least of what you need to do to win over your customers to the level they turn into your unofficial brand ambassadors.

Value Feedback

It would be best if you realign your thinking this way. 

Who are you producing your products/services for? Your clients/customers, of course!

What if it’s not working well for them?

Redo your product/service to the requirements and likings of your customers. Otherwise, your business will earn you nothing but a bad name in the market.

You have to realize the importance of listening to your customers, gathering customers’ opinions about what’s not working for them and what areas they would like to see improved. 

Learn to accept and respect your customers’ grievances, praises, issues, tips, or any feedback they give you about your product or service.

You’ll upscale your brand’s reputation considerably if you start doing this.

How Can Influencer Marketing Help You Grow Your Brand’s Reach

Influencer marketing is the concept of branding your business through influential people and opinion leaders in the industry rather than engaging your business directly in doing so. They also brand indirectly, setting a practical example rather than advocating verbally for it.

Research reveals that 94% of marketers using influencer marketing find it highly effective, potentially increasing the ROI 11% times higher than conventional marketing.

Brands that indulge in influencer marketing associate themselves with influential personalities resonating with their message, driving it across their target market in a manner that a large number of people develop an affiliation toward it.

Influencer campaigns help brands tap into an existing community comprising their influencer’s dedicated followers, compelling them to tilt toward a brand they use. Most of us have observed how renowned YouTubers, Tiktokers, and bloggers proactively advertise different brands to their followers.

The increased penetration of a rapidly growing number of social media platforms also helps the influencers garner a solid following and significantly impact the communities that follow them.

They are like a part of the family for their followers, who value their opinion and try to imitate them in what they do and how they do it.

Conclusion

With the competition getting steeper every passing day, earning the trust and business of your target market is becoming a challenging task for most companies. It makes branding even more imperative.

Make a great customer experience your top priority, also keeping a focus on the customer and employee retention and customer feedback to establish yourself as a customer-centric brand. 

Though it might take some time, it will surely help you grab your target market’s attention and respect in the long run. Once you achieve that, you’ll see sales and profits soaring accordingly.

 

Featured image via Pexels.

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How to Use Hand-Drawn Elements in Web Design

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What stands out as an incredible web design project for you? Do you count your creation as a success if it’s modern, minimal, and accessible? Maybe you’re the kind of designer that’s constantly experimenting with the latest dynamic design tools or state-of-the-art technology. Perhaps your websites are vivid, animated, and brimming with unique components?

Sometimes, creating the ideal design means thinking carefully about what you want to accomplish for your client. The purpose of your web creation has a significant impact on the components that you need to consider. For instance, if you’re hoping for a highly emotive and human design, it may be worth combining some of your sleek lines and graphics with hand-drawn elements. 

The Value of Hand-Drawn Graphics in Web Design

Hand-drawn elements are just like the other components of web design; that way may use to express individuality in a cluttered digital environment. In a world where everyone focuses on futuristic and virtual creations, hand-drawn elements can pull attention back to the importance of humanity in your content. 

As web designers, we know that visual components often impact people more than text-based content. Illustrations are highly engaging functional elements that capture audience attention and convey relevant information. 

The main difference between hand-drawn elements and graphics built with vectors and other digital components is that one appears to be more influenced by the human hand than the other. Even if your illustrations are created on a screen, just like any other web design component, it pushes an audience to see something more straightforward, more natural, and authentic. 

For a brand trying to convey innocence and humanity in its personality, hand-drawn design can speak to the part of the human psyche that’s often unappreciated by web design. Perhaps more than any other visual, the content reminds your audience that there’s a human behind the web page. 

The Value of Hand-Drawn Features in Web Design

Any image can have a massive impact on the quality of your web design. Visuals deliver complex information in an easy-to-absorb format. In today’s world of fast-paced browsing, where distractions are everywhere, visuals are a method of capturing attention and delivering value fast. 

However, with hand-drawn elements, you go beyond the basic functionality of images to embrace the emotional side of the content. Benefits include:

  • A memorable experience: Web illustrations are becoming more popular among leading brands like Innocent Smoothies and Dropbox. However, the time that goes into these components means that they’re still scarce. If you want to stand out online, illustrations can help you do that. 
  • Brand personality: One of the most significant benefits of hand-drawn web design is showcasing your brand personality. The blocky lines of imperfect content that go into illustrated images highlight the human nature of your company. So many businesses are keen to look “perfect” today to make the human touch much more inviting. 
  • Differentiation: As mentioned above, hand illustrations are still rare in the digital design landscape. If you’re struggling to find a way to make your brand stand out, this could be it. Although there needs to be meaning behind your design, the result could be a more unique brand if you can convey that meaning properly. 

Tips for Using Hand Drawn Elements in Web Design 

Hand-drawn components, just like any other element of visual web design, demand careful strategy. You don’t want to overwhelm your websites with these sketches, or you could end up damaging the user experience in the process. 

As you work on your web designs, pulling hand-drawn elements into the mix, think about how you can use every illustration to accomplish a crucial goal. For instance:

Create Separation

Hand-drawn design components can mix and match with other visual elements on your website. They work perfectly alongside videos and photos and help to highlight critical points. 

On the Lunchbox website, the company uses hand-drawn elements. This helps make the site stand out, and it provides additional context for customers scanning the website for crucial details.

Engage Your Audience

Sometimes, hand-drawn elements are all about connecting with end-users on a deeper, more emotional level. One of the best ways to do this is to make your hand-drawn elements fun and interactive pieces in the design landscape. 

One excellent example of this is in the Stained Glass music video here. This interactive game combines an exciting web design trend with creative interactive components so that users can transform the web experience into something unique to them.

Highlight Headers with Typography

Sometimes, the best hand-drawn elements aren’t full illustrations or images. Hand-drawn or doodle-like typography can also give depth to a brand image and website design. 

Typography styles that mimic natural, genuine handwriting are excellent for capturing the audience’s attention. These captivating components remind the customer of the human being behind the brand while not detracting from the elegance of the website. 

This example of hand-drawn typography from the Tradewinds hotel shows how designers can use script fonts to immediately capture customer attention. Notice that the font is still easy to read from a distance, so it’s not reducing clarity. 

Set the Mood

Depending on the company that you’re designing for, your website creation choices can have a massive impact on the emotional resonance that the brand has with its audience. Hand-drawn elements allow websites to often take on a more playful tone. They can give any project a touch of innocence and friendliness that’s hard to accomplish elsewhere. 

A child-like aesthetic with bright colors and bulky fonts combines with hand-drawn elements on the Le Puzz website. This is an excellent example of how web designers can use hand-drawn elements to convey a mood of creativity and fun.

Animated Elements

Finally, if you want to combine the unique nuances of hand-drawn design with the modern components of what’s possible in the digital world today, why not add some animation. Animated elements combined with illustrations can help to bring a website to life. 

In the Kinetic.com website, the animated illustrated components help to highlight the punk-rock nature of the fanzine. It’s essential to ensure that you don’t go too over-the-top with your animations here. Remember that too many animations can quickly slow down a website and harm user-friendliness.

Finishing Thoughts on Hand-Drawn Elements

Hand-drawn elements have a lot to offer to the web-design world. 

Even if you’re not the best artist yourself, you can still simulate hand-drawn components in your web design by using the right tools and capabilities online. 

Although these features won’t fit well into every environment, they can be perfect for businesses that want to show their human side in today’s highly digitized world. Hand-drawn components, perhaps more than any other web design feature, showcase the innocence and creativity of the artists that often exist behind portfolio pages and startup brands. 

Could you experiment with hand-drawn design in your next project?

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Kubernetes Security Guide: High-Level K8s Hardening Guide

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This is an article from DZone’s 2021 Kubernetes and the Enterprise Trend Report.

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Read the Report

As more organizations have begun to embrace cloud-native technologies, Kubernetes adoption has become the industry standard for container orchestration. This shift toward Kubernetes has largely automated and simplified the deployment, scaling, and management of containerized applications, providing numerous benefits over legacy management protocols for traditional monolithic systems. However, securely managing Kubernetes at scale comes with a unique set of challenges, including hardening the cluster, securing the supply chain, and detecting threats at runtime. 

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