1. Be – Multipurpose WordPress Theme

Have you been searching in vain to find a great WordPress theme that you can use to create a website that will perfectly match your brand and vision?

Building a top-of-the-line website is no longer the complicated process you had to contend with only a few short years ago. More often than not, it was something best left to the developers. The WordPress platform has changed all that with its thousands of quality WordPress themes to choose from.

Finding the best WordPress theme to fit your needs is still not easy. The search to find that ideal WordPress theme can put your patience to the test.

We’ve tried out best to simplify your search. We believe we have succeeded with this listing of 11 Best WordPress themes.

1. Be – Multipurpose WordPress Theme

This big, beautiful, and powerful multipurpose WordPress theme is among the best in the business. 250,000+ satisfied users attest to its popularity. With respect to size, which readily translates into flexibility, BeTheme’s 40+ core features take care of that issue.

Those core features include a 650+ pre-built website library, a host of design elements and options, and the most advanced page and website-building tools on the market.

Powerful website-building tools BeTheme places at your fingertips include –

Be Builder is a fast, light, and super-intuitive website builder for WordPress. One of the Builder’s most practical page-building capabilities is viewing an element as you customize it.
Be Builder Blocks is a growing library of time-saving pre-built sections.
Be Builder Woo offers a quick and convenient way to design an online store with customer-centric shopping features like product previews, cart, checkout, etc.
Be Theme’s Header Builder 2.0 features 14 pre-build headers, including mobile-ready and interactive titles.

A setup wizard and helpful tutorial are included. You’ve been invited to test the stunning Be Builder’s capabilities in this Live Demo.

2. Total WordPress Theme

“Build it your way.” could serve as Total’s slogan. Flexibility rules in terms of providing users everything they could ask for to build attractive, engaging, and performant websites.

Total accomplishes this with its multiplicity of design options, customizer settings, layout choices, navigation options, dynamic template functionality, and the popular WPBakery frontend drag-and-drop page builder.

Total’s page builder blocks and extra modules, post entry cards, animations, layout options, and custom backgrounds make building a website a quick and easy undertaking.
Total fully integrates with WooCommerce, it features clean, developer-friendly code, and is RTL and translation ready.
The popular Slider Revolution plugin is included, and Total is compatible with many other popular plugins, including bbPress, Uber Menu, Easy Digital Downloads, and WPML, to name a few.

Click on the banner to learn more about everything that has delighted Total’s 48,000 users.

3. Blocksy Free Ecommerce WordPress Theme

Blocksy’s prioritization of flexibility, extensibility, and speed has resulted in a WordPress theme that gives you complete control to create and customize your website’s appearance and functionality as you build it.

These major Blocksy priorities find their way into this theme’s key features, which consist of –

an easy-to-use options interface and integration with WooCommerce, Gutenberg, Elementor, Brizy & Beaver, and Tutor LMS will provide you with a wealth of design approaches and options.

Blocksy’s other features of note include –

a Header Builder with a host of customized elements
a Footer Builder complete with a menu, social icons, and a widget area.
Five types of Content Blocks

And not to forget, Blocksy is free! Click on the banner to check it out. There is a Pro version of Blocksy, but the free version offers plenty.

4. Avada WordPress Theme

The fact that Avada, with more than 750,000 users, is the #1 best-selling WordPress theme of all time should be reason enough to give it a closer look.

This ultimate WordPress theme was created with speed and exceptional performance in mind.
Its WooCommerce builder is just what you need to create a shop, cart, checkout, and product layouts customized to match your brand.
features include 400+ pre-built web pages and 120+ design and layout elements.

5. Uncode – Creative & WooCommerce WordPress Theme

There is no limit to what you can build in the way of attractive and engaging websites and online stores when you have Uncode’s Creative and WooCommerce theme at your back.

Uncode places at your fingertips –

its advanced Drag & Drop Product Builder, high-performance Ajax product filters, swatches, and outstanding shop layouts
70+ professionally designed pre-made designs you can mix and match, and 500+ Wireframes carefully designed section templates.

6. TheGem – Creative and WooCommerce WordPress Theme

TheGem creative WordPress theme is a Swiss Army knife of web design tools with its creative modern layouts, super-fast loading times, and easy-to-use tools for building a professional website that will leave the competition in the dust.

Key features include –

Theme Builder for building headers, footers, products, popups, etc., in Elementor or WPBakery
400+ pre-built importable websites and TheGem Blocks collection of 600+ pre-built page sections
Extended WooCommerce tools for building pixel-perfect online shops.

7. Woodmart Woocommerce WordPress Theme

If building an online store is on your mind, you won’t go wrong with WoodMart, ThemeForest’s highest-rated eCommerce theme. Woodmart’s customization options are virtually unlimited, while its drag-and-drop builder can reduce your workflow to a minimum.

WoodMart design features include –

80+ pre-built websites
Elementor shop and product page builders with a multiplicity of product page display options and Elementor’s custom checkout
An AJAX shop complete with AJAX shop filters and product swatches.

8. Rey WordPress WooCommerce Theme

The Rey WooCommerce theme takes building a WooCommerce site to an exciting new level with its powerful Elementor and WooCommerce integrations coupled with WordPress’s sophisticated engine.

Rey’s other key features include:

A valuable selection of pre-made designs
A selection of Elementor widgets designed to cover most website design situations
Ajax Navigation and Filters designed to simplify your site’s page browsing and navigation functionality.

Rey is performance-oriented, responsive, developer, and SEO-friendly.

9. Litho – WordPress Elementor Theme

Litho is creative and modern, and it’s highly customizable. This WordPress Elementor theme is totally integrated with Elementor, the world’s #1 free page builder.

With Litho, you have the tools to easily create any type of business niche, portfolio, blog, or eCommerce website.
Litho’s design features include 37+ ready home pages, 200+ creative elements, 300+ templates, and the popular Slider Revolution plugin.
Online detailed documentation is also included.

10. Vault – Multi-Purpose Elementor WordPress Theme

Vault’s multiplicity of design tools and design options packed into a single framework make website building as simple as one-two-three.

Start with selections from Vault’s 50+ full websites, 1200+ template blocks, and 230+ premium widgets.
Put into play the next-generation Theme Options Panel with its beautiful interactions and animations.
Pull everything together with Vault’s interactive design tools and customization options.

And you’ll end up with a modern, engaging, high-performance website.

11. KnowAll – WordPress Knowledge Base Theme

KnowAll is simply the most powerful WordPress Knowledge Base theme on the market. All the tools are there to help you build a high-performance and easy-to-use knowledge base.

KnowAll’s advanced analytics will give you an excellent awareness as to how visitors use your knowledge base.
KnowAll’s visitor feedback will give you a better grasp as to which content visitors find to be valuable and engaging and which articles may be less helpful.

*******

Each of the 11 best WordPress themes listed here are noted for their high-quality designs. Also, for their impressive selections of demos, pre-built layouts, and templates. Each offers a wealth of customization settings, options, and other genuinely useful features. They are designed to make your website serve its purpose effectively and efficiently.

These highly popular WordPress themes were selected for a reason. No matter which one you choose, you’ll be well on the way to creating an outstanding product.

[– This is a sponsored post on behalf of BAW Media –]

The post 11 Best WordPress Themes for 2023 first appeared on Webdesigner Depot.

11 janvier 2023/par Service comm.

21 Best CRM Software

The best CRM (Customer Relationship Management) software solutions help sales teams streamline critical processes to improve productivity, track customer interactions and gain actionable insights to deliver a personalized experience to sell smarter, shorten the sales cycle and drive better retention rates.

This article reviews the 21 best CRM software to help you streamline your searches. We’ll cover the key features, user experience, pricing plans, strengths, and weaknesses. So, let’s get to it.

1. Salesforce Sales Cloud CRM

Salesforce Sales Cloud is a cloud-based customer relationship management solution that supports large sales teams and every customer touchpoint.

Over 150,000 companies, including world-leading brands like IBM, NBCUniversal, and Sonos, use the CRM system to streamline workflow automation.

Key Features

Project Management — The software natively integrates with Slack, allowing you to seamlessly manage your Salesforce tasks in one central location and collaborate remotely with colleagues, customers, and partners in real-time.

Sales Forecasting — Salesforce can estimate your future sales revenue using your current and historical pipeline data. Again, integrating with apps like revVana helps you gain better revenue insights.

Flexible and Scalable — This CRM software helps small businesses and enterprises meet their growing needs without sacrificing performance. Salesforce CRM is entirely cloud-based, supports over 8,700 integrations, and has an open API, making it highly extensible.

User Experience

Setting up an account only takes three steps.

The dashboard is clean and straightforward, making it easy to use. You can click the modules on the navigation menu to use its features. Additionally, the CRM software displays information in graphs, pie charts, and tables in an easy-to-understand way.

Salesforce Sales Cloud has a robust knowledge base to hit the ground running immediately.

Pricing

Salesforce offers four subscription plans, billed annually:

Essential $25 per user per month
Professional $75 per user per month
Enterprise $150 per user per month
Unlimited $300 per user per month

Strengths

It’s fully cloud-based (you don’t need to install anything)
30-day free trial
Customer relations management automation
Supports over 8,000 integrations and apps
Multilingual and multi-currency support
Open API
Leads management and business intelligence tools
Round-the-clock support
Multiple appointment scheduling
Mass emailing capability

Weaknesses

It doesn’t support live chat
Not suitable for on-premise deployment

2. Pipedrive

Pipedrive is one of our top options for the best CRM software today. The cloud-based solution helps marketers set up their pipelines, track progress in real-time and automate routine tasks. Over 100,000 companies in 179 countries use the software.

Key Features

Real-Time Alerts — Pipedrive has a built-in reminder that keeps you posted on all your sales activities so you don’t miss a follow-up.

Reporting — The CRM provides detailed reports on pipeline performance. With this insight, you can measure your progress against your business goals.

Revenue Forecasting — The software can forecast your sales volume and revenue using your pipeline data. It automatically updates the estimate when a lead’s status changes.

Leads Capture — Pipedrive has a customizable web form that helps you capture leads for your pipeline. Also, you can segment the leads for personalized communications.

User Experience

Pipedrive is user-friendly. New users will be able to get the hang of it quickly. Also, the CRM software has a robust help center to help users set up and customize their accounts.

It features a visual pipeline that lets you see your sales strategies and process and update a lead status by dragging and dropping it. Additionally, it presents reports in easy-to-understand ways.

The software offers live chat and round-the-clock email support for quick resolutions.

Pricing

Pipedrive offers four plans, billed monthly and annually.

Essential $11.90 per user per month
Advanced $24.90 per user per month
Professional $49.90 per user per month
Enterprise $74.90 per user per month

Strengths

Faster deal closing
Omnichannel lead generation
Efficient customer relationship management
Free trial (no credit card required)
Goal setup and tracking
Sales forecast
Over 350 integrations
14-days free trial
API support
Real-time support

Weaknesses

No free plan
The dashboard could feel overwhelming

3. Oracle Netsuite CRM

Oracle NetSuite Customer Relationship Management software promises to deliver the real-time data you need to manage interactions with potential customers, existing customers, and suppliers, deliver exceptional customer experiences and drive sales.

Over 32,000 customers use Oracle NetSuite products.

Key Features

Sales Force Automation — NetSuite CRM SFA unifies your sales processes and provides unprecedented insights into every aspect of your customer relationship to supercharge your sales performance.

Marketing Workflow — You can create and launch targeted marketing campaigns to grow your leads pool. Also, the CRM lets you segment your leads to deliver a personalized experience, shortening the sales cycle.

Customer Service Management — NetSuite automates customer service management, allowing users to focus on other pressing day-to-day activities. For example, it can review the status of submitted tickets and reply with follow-up communications.

Partnership Relationship Management — NetSuite CRM is not just a customer relationship management software. Instead, the platform is a complete business management tool that helps you manage relationships with partners, share real-time information, and maintain control over partner-focused sales processes.

User Experience

This CRM could be more beginner-friendly if not for its many features and advanced functionalities. However, the software offers a search feature to help users find things faster. Another user experience challenge is Netsuite’s time-demanding customization.

Plus, some users have reported crashes and downtime.

Besides these challenges, NetSuite has an excellent user interface that makes it exciting. Also, it offers live chat support, helpful resources, and a comprehensive knowledge base.

Pricing

NetSuite charges an annual license fee but doesn’t provide any pricing plans. You must contact their customer support to learn about the deployment needs of their CRM systems.

Strengths

A centralized data source that gives users unprecedented visibility into their sales process
Salesforce, marketing, and customer service automation
Partner relationship management
Advanced reporting and analytics
Great user interface
Sales forecasting
Mobile

Weaknesses

No monthly subscription plans
Not-too-great user experience
Expensive compared to other CRM solutions

4. Zoho CRM

Over 250,000 businesses worldwide use Zoho CRM software solutions. It helps management, marketing, support, and sales teams address their customer relationship management and omnichannel engagement needs.

The platform empowers users to deliver personalized experiences and drive sales through multiple channels.

Key Features

Sales Force Automation — You can create workflows to reduce manual data entry, eliminate redundancies and automate repetitive sales, marketing, and customer service functions.

Journey Orchestration — Zoho CRM lets users create personalized customer journeys and track each prospect’s path to identify delays or loopholes and optimize the sales process.

Omnichannel — With the Zoho CRM software, you can engage and track customer interactions across multiple channels, including email, social media, phone, and the self-service channel.

Sales Enablement — Zoho CRM enables frictionless sales processes. You can generate quotes, invoices, and orders within the CRM software. Also, it lets you set up partner portals to grow your business and manage relationships with stakeholders.

User Experience

The Zoho CRM dashboard is clean, straightforward, and user-friendly. So, you can use all of its features as a first-time CRM user.

For example, the software lays the module tabs above the fold at the top bar, making them easily accessible. The reports are also less overwhelming as you can drill into the report you want to see, one at a time.

Zoho CRM offers webinars, tutorials, free eBooks, and documentation for easy setup and customization. No live chat support.

Pricing

Zoho CRM offers four subscription plans billed monthly and annually:

Standard $18 per user per month
Professional $30 per user per month
Enterprise $45 per user per month
Ultimate $55 per user per month

Strengths

Mobile
Marketing and sales automation
Advanced template and layout customization
Insightful reporting and analytics
Team collaboration
Support customer self-service portal
Predictive sales and intelligence
Voice assistant
Multilingual and multi-currency support
App marketplace with several third-party developers
REST API support
Activity reminders and sticky notes
15-days free trial

Weaknesses

No live chat support
Limited native marketing automation (needs extensions)

5. HubSpot CRM

HubSpot CRM is a cloud-based customer relationship management solution for salespeople, marketers, customer service agents, operations managers, and business owners. Top global brands like Atlassian, Doordash, and Wistia use the HubSpot CRM software.

Key Features

Multiple Hub — HubSpot CRM offers five hubs—marketing, sales, customer service, CMS, and Operations—that lets you pay for your needs. In addition, you can integrate up to five hubs into a single CRM to streamline your business processes.

Email Marketing — The software has a built-in email marketing capability for targeted campaigns to your audience. In addition, you can create customized emails with the intuitive drag-and-drop editor.

Lead Generation — With the built-in lead-capturing forms, ad management tools, and landing pages, you can generate leads online, feed them directly into the CRM and convert them to customers.

Customer Support Portal — You’ll get a customer support portal to manage customer services and support requests, minimizing the burden on your customer service team. With the portal, you can also set up your knowledge base.

SEO Advisor — The SEO Advisor provides actionable SEO tips which can help you rank essential keywords on Google search results. It comes in handy when creating blog posts or developing landing or website pages.

User Experience

You can set up HubSpot CRM quickly and get it running immediately.

The CRM is easy to use and has an excellent user interface. You can customize your dashboard to quickly view your sales pipeline all in one place to enhance your user experience. Also, HubSpot presents its reports in an easy-to-understand way.

It also integrates seamlessly with other tools. In addition, HubSpot offers onboarding services and multiple support channels—phone, email, live chat, and online community.

Pricing

HubSpot offers a free version but with limited access to its tools. You can extend its functionality based on your needs by subscribing to a plan in the appropriate hub.

Marketing Hub

Starter $45 per month
Professional $800 per month
Enterprise $3,600 per month

Sales Hub

Starter $45 per month
Professional $450 per month
Enterprise $1,200 per month

Customer Service Hub

Starter $45 per month
Professional $450 per month
Enterprise $1,200 per month

CMS Hub

Starter $23 per month
Professional $360 per month
Enterprise $1,200 per month

Operations Hub

Starter $45 per month
Professional $720 per month
Enterprise $32,000 per month

Strengths

Powerful collaborative tool, Integrating marketing, sales, customer service, CMS, and operations in a single CRM solution.
A free version
User-friendly and intuitive
Large CRM database
Sales and marketing workflow
Insightful reporting and analytics
Lead management
Seamless third-party integration
Social posting from the CRM
Meeting scheduling
Mobile app

Weaknesses

Limited features that could push to acquire other HubSpot licenses
HubSpot licenses are on the high side.

6. Freshworks

Freshsales is a sales CRM software that promises to help you gain a 360-degree view of your customers, deliver personalized engagement, shorten the sales cycle and accelerate revenue with context-driven sales. Brands like Klarna, Blue Nile, and PharmEasy use the CRM system.

Key Features

Lead Generation and Scoring — Freshwok offers CRM tools to help you run personalized campaigns and generate leads from your website visitors. You can also score the leads based on their engagement level.

Deal Management — Freshworks provides a birds-eye view of the deals in your pipeline, making it easy to prioritize and work on them immediately. You can also collaborate with multiple salespersons on the same deal.,

Workflow Automation —The software’s built-in workflow automation lets users automate repetitive tasks to save and boost the sales force’s productivity. You can quickly create automation with the pre-set templates.

AI-Powered Insights —Freshworks’ algorithm, Freddy AI, does the heavy lifting so that you can focus on only deals that convert. Additionally, it delivers AI-powered insights that help you drive faster deal closure.

Omnichannel — The software enables users to reach customers on their preferred channel without exiting the CRM software. For instance, you can connect with your contacts via email, phone, live chat, WhatsApp, SMS, and Zoom.

User Experience

You can set up an account in three simple steps and connect your email account to the CRM software.

The dashboard is clean and less overwhelming. As a result, you are likely to crack the software at first use without facing many challenges. Also, you can import your sales data and start using the CRM tools immediately without starting from scratch.

You can use the FAQ, help center, or live chat for quick resolutions when you run into issues.

Pricing

Freshworks offers the best free CRM software with basic features—ideal for beginner users. In addition, you can subscribe to a paid plan to access more tools.

Growth $15 per user per month
Pro $39 per user per month
Enterprise $69 per user per month

Strengths

Email marketing within the CRM software
AI-powered deal insights
Built-in lead generation capability
Seamless sales process automation
Multilingual and multi-currency support
Territory management
Omnichannel customer engagement
Over 30 reports
A free plan
Mobile app
21 days free trial of the highest tier plan
Provides a 360-degree view of the business
AI-based leads scoring
Pipeline visualization

Weaknesses

Hard-to-reach support
Limited third-party integrations

7. Monday

Monday CRM software is one of the best CRM software in the industry. Over 125,000 businesses use it to generate leads from multiple sources, qualify them in a central location, and track and manage all aspects of the sales cycle, from pre-sales to post-sales, all in one place.

Key Features

Email Tracking — With Monday, you can centralize your email communications and track essential email metrics to learn when to reach out, saving you time on cold leads. It also lets you create personalized emails with built-in templates.

Sales Process Automation — You don’t have to waste time on repetitive sales processes. It’s one of the best CRM software for automating your workflows, enabling you to focus on essential things. For instance, it can assign leads to sales reps, notifies you when a prospect opens an email, and more.

Leads Capturing — You can feed your sales pipeline with steady streams of qualified leads collected from multiple sources, qualify them on the CRM, and automatically score them based on pre-set criteria.

Post-Sales Management — Monday’s post-sales management capability lets you continuously manage customer relationships and drive after-sales customer satisfaction to boost customer retention.

User Experience

You can quickly sign up with Gmail and set up your account in a few more steps.

You can sell your sales pipeline and customer journey at a glance. Also, the user interface is excellent, and the software presents information in ways anyone can quickly grasp. In addition, it has a desktop notification feature that keeps you updated on your sales activities in real-time.

Users can customize their dashboards to see only the things they like. Unfortunately, the support doesn’t provide live chat support; however, it tries to compensate for this with a robust help center and round-the-clock email support.

Pricing

Monday offers a free plan for its CRM software and four premium subscription plans.

Basic $10 per month
Standard $14 per month
Pro $24 per month
Enterprise (custom package)

Strengths

Free and custom plans
Workflow automation
Email tracking and centralized communication
Pipeline visualization
Customizable reporting dashboard
Built-in lead management (capturing and auto-scoring)
Post-sales customer relationship management
Third-party integrations
Mobile app
Online community and robust help center

Weaknesses

Limited native marketing automation
No live chat support

8. Keap

Keap is one of the leading sales CRM solutions that cater to small businesses. The software promises to help them grow their leads, improve revenue and drive customer retention through enhanced customer relationship management and marketing workflows.

Key Features

Email and Text Marketing — It’s the right CRM software for small businesses seeking to bring email and SMS marketing into their marketing mix and manage them in one place. They can quickly create email and SMS campaigns with built-in templates and send them to their segmented lists.

Sales and Marketing Automation — With Keap, small business sales teams can automate critical sales and marketing processes to deliver a personalized experience to customers and drive targeted business growth while saving valuable time and human resources.

Lead Capturing — You can acquire and track leads at every touchpoint. This CRM software comes with CRM tools for capturing leads like landing pages, dedicated sales funnels, forms, and appointment schedulers, which you leverage to generate consistent leads.

eCommerce — Keap supports payment processors like Stripe, PayPal, and Wepay, allowing you to send and receive payments within your CRM software. The platform has facilitated over $2.6 billion in online sales since its launch.

User Experience

Keap promises a 14-day free trial. But I need help accessing the feature after signing up; the offer is only available to randomly selected businesses.

If the software can deliver on its promises, it will be great for the user experience.

Pricing

Keap offers three subscription plans, billed monthly and yearly.

Pro $129 per month
Max $199 per month
Max Classic (custom plan)

Strengths

A referral program that pays up to 30% commission
A high-reaching user community
Knowledge base and help center
Native payment platform
Built-in email and SMS marketing
Advanced automation
Expert assistance

Weaknesses

No mobile app
Limited subscription plan
Expensive annual packages
The free trial is often unavailable
unreliable

9. Sage

Sage integrates sales, marketing, and service modules to deliver world-class customer relationship management software.

It’s one of the best CRM software in the market. With this solution, you can gain valuable insights into where your business stands to make better business decisions.

Key Features

Service Module — This module brings customer service management functionality within the CRM, enabling you to deliver an exceptional experience to prospects and customers, nurture them into long-term relationships and generate repeat businesses.

Sales Modules — With this module, you can automate your sales processes to accelerate sales performance and boost productivity. The company’s customer data shows that sales reps using this feature improved productivity by up to 40%.

Marketing Module — You can plan and run omnichannel, targeted marketing campaigns within the CRM and optimize campaigns to deliver more results with the built-in insightful reports.

User Experience

Sage doesn’t offer its pricing plans upfront. Also, you can’t sign up online. Instead, you’ll need to leave your business information online and wait for their support team to call, which might take time to come.

The user interface is excellent, but the CRM software integrates with only limited applications. In addition, real-time case resolution still needs to be improved. However, the software offers a community forum.

Pricing

Sage doesn’t have public pricing information.

However, the software license could cost approximately $600 annually for each user. In addition, one-time initial implementation and related services could take the total cost to about $8,000.

Strengths

Single modules to fully Integrated solution
Powerful real-time insights
Team collaboration
Sales and marketing automation
Customer service management

Weaknesses

No straightforward signup
No subscription plan
Limited integration

10. Insightly CRM

Insightly is a popular CRM tool developed to help businesses streamline their processes, collaborate across teams, and integrate all the applications they need to drive sustainable growth.

Over 25,000 companies, including Bloomberg, Bosch, and Sanofi, use the platform, making it one of the best CRM software platforms today.

Key Features

Relationship Mapping — You can link your customer data to existing contacts to map and understand how your customers relate. This feature helps you get a high-definition picture of your customers.

Marketing — Insightly’s unified marketing platform enables marketing teams to build sales pipelines, attract and engage ideal customers with intelligent and segmented campaigns and automate marketing processes to grow the business faster.

Sales — You can centralize your customer data in one place, managing leads and spotting and prioritizing those most likely to convert. You can also create and send emails within Insightly and automate your workflows.

Service — Insightly empowers customer service teams to solve customer challenges more effortlessly. You can receive customer support tickets in one place, quickly share information across the organization and receive actionable insights to improve customer experience.

Integrations — You can connect all the tools you need to grow your business and manage them under one app. Also, Insightly’s AppConnect supports this CRM’s users in building custom integrations and workflows.

User Experience

Insightly has a clean design with a user-friendly interface.

Some users complained that it could be challenging to grasp all its possibilities fully. However, it features a knowledge base, videos, and tutorials that could bring you up to speed as quickly as possible. The platform also offers live chat support.

The filters and bulk email could be better.

Pricing

Insightly’s CRM systems come in three plans, billed annually:

Plus, $29 per month
Professional $49 per month
Enterprise $99 per month

Strengths

Custom integration and workflow builder
Project management and team collaboration
Sales and marketing automation
Module for customer service teams
Scalable CRM
Live chat support
Free trial
Low-entry cost
Mobile app
Customer relationship mapping

Weaknesses

Annual billing
Learning curve

11. SugarCRM

SugarCRM is one of the best CRM platforms in the market. It delivers CRM solutions that help companies gain a comprehensive high-definition view of their customers in the past, present, and future to enable predictability, boost situational awareness and reach new levels of business performance.

Key Features

Predictive Forecasting — SugarCRM leverages historical and real-time data from multiple points to identify issues, root causes, and opportunities and deliver actionable sales insights. In addition, it offers automatic alerts for fast response.

Sales and Marketing Automation — You can automate anything with SugarCRM, from data collection, leads routing, and quote approval to leads scoring and marketing to deliver meaningful buying experiences, shorten the sales cycle, and drive revenue.

Customer Service Management —SugarCRM native customer service management support enables you to deliver a personalized, positive experience to customers at every touchpoint. In addition, the software automates critical processes to reduce the burden on your customer support team.

User Experience

SugarCRM has a solid user interface.

However, you must pay for at least three users before you sign up for any plan, making the software expensive. Also, the CRM software offers a more complex signup process. You’ll need to fill out an online form to contact support.

SugarCRM has a user community and resource center that can help you quickly set up your account and learn how to make the most of the CRM software. Also, phone support is available in four languages.

Pricing

SugarCRM has four monthly plans, billed annually and requiring a minimum of three users.

Market $1000 per month/user
Sell $45 per month/user
Serve $80 per month/user
Enterprise $85 per month/user

Strengths

AI-Powered prediction
Full situational awareness
Sentiment assessment
Powerful automation and workflow
The built-in customer service solution
On-premises deployment
Omnichannel customer engagement

Weaknesses

No complimentary or trial plan
Lacks a mobile app
Expensive plan

12. NetHunt

NetHunt is one of the best CRM platforms built for Gmail and Google Workspace users, designed to help them manage leads, nurture prospects, and stay on top of their sales performances. The solution also plays well with LinkedIn and eight other tools.

Key Features

Data Organization — With NetHunt, you can organize your business data effectively and productively. Also, the solution organizes your deals and sales pipelines in an easy-to-understand manner, providing insights into what works and doesn’t.

Sales Force Automation — Using this sales CRM means your sales team won’t have to waste time on repetitive tasks. Instead, the solution automates key sales processes like leads capturing and nurturing, contact updates, and others so they can focus on other things.

Centralized Communication — You can centralize your business communications, regardless of your customer’s preferred channel, whether social media, email, telephone, messenger, or live chat, and manage everything on the go under one app roof.

User Experience

You can create an account in three clicks. The interface is clean and user-friendly. You can quickly update your deals by dragging and dropping them and visualize your pipeline to see your entire sales process and performance at a glance.

Also, you can set up workflows and integrations in a few minutes. Both processes are intuitive and might not require any learning curve. In addition, NetHunt has a help center and offers live chat support.

Pricing

NetHunt is available via four subscription plans, billed monthly and annually.

Basic $24 per month
Business $48 per month
Advanced $96 per month
Custom plan

Strengths

Zapier integration
Advanced data organization and visualization
Workflow automation
Omnichannel communication
Mobile apple
Live chat and phone support
Code-free web form for leads capture
Low-entry fee
Free trial and custom plan
Chrome browser extension
Open API
Cancel anytime

Weaknesses

Available only to Gmail and Google Workplace users
Limited integration options
Limited marketing automation

13. FreeAgent

FreeAgent CRM helps teams collaborate more effectively to get things done. The software promises to help users track their progress in real-time and gain actionable insights to optimize their performance. Over 1,000 businesses worldwide use the platform.

Key Features

All-In-One Solution — With FreeAgent CRM, you won’t need to open multiple browser tabs to get your job done. Instead, you get everything done in one place. You can also automate repetitive tasks to get more done in less time.

Workflow Optimization — You can streamline business processes to complete more work efficiently. The CRM tool can help you organize and prioritize deals so you can focus on those most likely to move the needles for your business.

Code-Free Customization — FreeAgent code-free customization enables you to set your account to meet your business’s unique needs. The software also integrates with other apps, making it highly extensible.

User Experience

FreeAgent CRM is easy to use and has a visually appealing user interface. The software enables complete funnel visualization and presents reports in ways anyone can understand.

You can quickly connect with the company’s in-house CRM experts to set up and customize your account to explore its full possibilities. The solution also offers live chat and helpful resources.

Pricing

FreeAgent offers “Unlimited Users” and “Per User” pricing packages with different plans, billed monthly and annually. The Per User package has three plans.

Starter $45 per month
Professional $90 per month
Enterprise $120 per month

Strengths

Highly extensible
All-in-one solution
Fully cloud-based
Code-free customization
Workflow automation
Full funnel visualization
Customer service management
Third-party integrations
Live chat support
Custom app
ISO 27001 compliant

Weaknesses

No mobile app
Poor search and filter

14. Creatio CRM

Creatio CRM is one of the best CRM software used by small and medium-sized businesses in over 100 countries to automate end-to-end customer journeys with no code. You can purchase separate modules or deploy the software as a unified CRM tool.

Key Features

Marketing Creatio — With this module, you can automate your marketing campaigns, lead management, and deliver personalized omnichannel communication to boost business revenue and drive customer retention.

Sales Creatio — Creatio supports sales teams to collaborate across boards and automate mission-critical sales processes to get more things done. The software also provides a 360-degree view of customer journeys to personalize their experience.

Service Creatio — You can automate and manage customer service workflows on Creatio to save the support team valuable time and deliver an enhanced, personalized experience to customers. The software uses AI to streamline the handling of service cases.

Studio Creatio — Creatio’s no-code UI builder helps non-technical users build business applications and processes with maximum freedom using easy-to-use drag-and-drop visual design tools.

User Experience

The analytics and reporting are insightful, and you can quickly visualize the data in a few clicks.

The software’s no-code capability means you can complete projects that usually take months or even days. In addition, support is multilingual, so you’ll always get assistance whenever the need arises in your preferred language.

Also, the platform has helpful resources for quick self-help.

Pricing

Creatio has different subscription packages for each module (Creatio).

The monthly sales and service modules subscriptions range between $25 and $60, while Marketing Creatio goes for a $1,000 to $100,000 yearly fee. You’ll need to contact support to understand the cost of deploying its unified CRM solutions.

Strengths

Cost Calculator
Cloud and on-site deployment
360-degree customer view
Unlimited no-code customization
End-to-end workflow automation
Real-time analytics
Trial plan
Custom plan

Weaknesses

Expensive plan
No mobile app

15. Close

Close is a cloud CRM solution for remote salespeople. As one of the best CRM software in the industry, it makes team onboarding a breeze, automates and analyzes workflows, and helps you grow revenue quickly. It also integrates well with some of your tools, bringing your software stack to one place.

Key Features

Calling — Close has built-in call software to help you reach more people effortlessly and double your call volume and velocity. With the predictive dialer, you can call multiple numbers at once, and the software automatically routes answered calls to available reps.

Video — Close natively support Zoom, enabling remote selling with videos. The software can connect your Zoom account and sync your previous recordings with the CRM software. It also alerts you five minutes before every meeting, and you can add notes during the meeting for context.

Call Coaching — With Close, you can train your sales team, no matter where they are, all within the CRM without needing to invest in expensive online training tools.

Workflow Automation — The CRM solution offers in-app email and calls automation that can simplify your workflow and help you get more work done. Also, you can save and share winning templates with team members to boost the reach rate and close deals faster.

User Experience

Close is an easy-to-use CRM software for busy salespeople with no learning curve.

You can quickly create an account, set up your workflow sequences, and immediately put the CRM to work. The software also has dynamic smart views that let you prioritize your leads and quickly find what you need.

Close offers free migration and support, so you can get assistance whenever needed. However, it might not be real-time since the software doesn’t offer live chat.

Pricing

Close offers four subscription plans billed monthly and annually.

Starter $25 per month
Basic $59 per month
Professional $89 per month
Business $129

Strengths

Remote selling
Power and predictive dialer
Built-in email and SMS marketing
Powerful reporting insights
Free trial, migration, and support
Sales force automation
Phone and email support
Pipeline visualization

Weaknesses

No mobile app
No live chat support

16. Nutshell

Nutshell is an all-in-one B2B CRM software designed to help teams manage contacts and leads, sell smarter and gain valuable insights to track performance and optimize the sales process. Over 30,000 sales and marketing professionals use the software to streamline their workflow.

Key Features

Pipeline Management — Like most CRM, you can visualize your customer’s journey at a glance. With this feature, you can view, manage and prioritize leads for a faster closing.

Sales Automation — From lead assignments to scoring, task reminders, and more, Nutshell automates these tasks at the snap of a finger, allowing your team to focus on actual closing.

Email Marketing Campaigns— Nutshell helps you send targeted, beautifully designed marketing emails. You can save time with the built-in template and see who engages with the email in real time.

Leads Capturing — The CRM has a native web form to capture leads and feed them directly to your pipeline. In addition, you can embed the form on your website to generate leads from web visitors.

User Experience

Nutshell reporting is top-notch, with an excellent interface.

However, some users complained the email builder is subpar and could need improvement. Also, it offers limited customization.

Besides these, the software is excellent for quickly connecting all your software tools and accessing them in one place. The company doesn’t charge for customer support, and they can help you migrate your data to hit the ground running immediately.

The CRM offers several helpful resources to help you resolve issues and put the software to full use.

Pricing

Nutshell offers two plans, billed monthly and annually. Here’s the cost per user per month:

Nutshell $19
Nutshell PRO $49
Nutshell Marketing (custom plan)

Strengths

Open API
Mobile apps
Free Migration
Sales force automation
Leads generation
Pipeline visualization
Email marketing campaigns
Sales forecasting
Dependable support
Custom marketing plan

Weaknesses

No live chat

17. Nimble

Nimble is one of the best CRM software for small and midsize businesses, used by over 140,000 professionals. Also, world-leading brands like UpWork, GoDaddy, and Flexjobs use the platform.

Key Features

Nimble Prospector — With Nimble, you can efficiently prospect leads on any social site, website, or cloud application and connect with them in less time. The prospector is available as a browser extension, making it readily available.

Relationship Management — The software helps users manage customer contact details, automate key business processes, enable social listening and gain valuable business intelligence to deliver superior customer experience.

Email Marketing — The built-in email campaign management functionality means you won’t need to switch tabs or need third-party services to engage customers via personalized emails and track your progress.

Smarter Actions — Nimble provides actionable business and customer intelligence to take more intelligent actions to gain complete control of your sales process. For example, you can visualize your sales funnel, gain social insights to prepare for meetings, and discover engagement opportunities.

User Experience

You’ll likely start your Nimble experience by importing a CSV file of your existing contact database; thankfully, the software makes this process very straightforward. Also, the CRM makes importing and syncing data with other apps seamless.

Additionally, Nimble’s “Today Page” feature provides an overview of all your upcoming activities, deals, and engagement opportunities from social mentions and essential contacts to reach out to, making prioritizing more effortless.

The software has a support center and a live chat for quick assistance.

Pricing

Nimble offers only one subscription plan—Nimble Business, available for $25 monthly for a user. However, you’ll pay only $19 if you opt for the annual plan.

Strengths

App Marketplace
Native leads prospector
Browser extension
Activity tracking and team tasks management
Built-in calendar
Pipeline management
360-degree view of customers and leads
Marketing automation
Contact management
Live chat
Business and customer intelligence
Office 365 and Google Workspace integration
Low entry fee
Social listening and mentions

Weaknesses

No mobile app
Limited subscription plan

18. MailChimp

Mailchimp is not just an email service provider. It’s also one of the best CRM software for small businesses. With this solution, you can build better customer relationships and sell to them more creatively. In addition, the CRM is scalable and can support your business growth and needs.

Key Features

Contact Management — Whether importing an existing contact database or building from scratch, MailChimp helps you manage them all from one location. Also, you can create or use the built-in segments to organize your contacts.

Email Marketing — Email marketing and campaign management are probably MailChimp’s best selling point and are natively supported in the CRM, meaning you can run effective email campaigns. Also, it comes with pre-built email templates, and you can run A/B tests in-app.

Behavioral Targeting and Personalization — MailChimp can predict customers buying behaviors, enabling you to segment your contact effortlessly to launch campaigns that feel like a one-on-one conversation at the right time or deliver personalized product recommendations.

User Experience

You’ll only need to fill out three fields to sign up. However, it would have been better if users could create accounts automatically with their Gmail. It’ll save you the stress of logging into your email to activate the MailChimp account.

Mailchimp’s user interface is excellent, with many white spaces, but I don’t find the yellow background and black font colors easy on the eyes while signing up. Also, the software can integrate neatly with other tools, so you can easily manage your stack in one place.

MailChimp support is excellent, and case resolution is always fast.

Pricing

MailChimp CRM offers free, and three paid plans.

Premium $350 per month
Standard $20 per month
Essentials $13 per month

Strengths

Highly scalable
Mobile app
Predictive segmentation and behavioral targeting
Holistic audience view
Live chat support
Seamless contact management
Actionable customer insight
Free plan
Low-priced starting plan
Extensive third-party integrations

Weaknesses

Limited native Salesforce automation

19. Apptivo

Apptivo is a CRM software used by over 200,000 businesses, including Sephora, UNAIDS, Exult, and Los Angeles Times. The solution simplifies customer relationship management so sales and marketing teams can be more efficient and close deals effortlessly.

Key Features

Win and Loss Analysis — You can track the sales opportunities your sales team prospected and analyze the employees that contributed to winning the opportunity. Additionally, the app can help you analyze lost opportunities and the reasons behind them.

Territory management — You can quickly delineate and manage your sales territories to boost team collaboration, improve sales efficiency, and maximize territorial benefits. With the built-in assignment rules, you can automatically segment leads based on territories.

Sales Planning — With Apptivo, you’re sure you won’t be tracking your sales targets with spreadsheets. Instead, the software comes with a sales planning app to measure your team members’ KPIs and implement scalable sales processes to facilitate faster deal closing.

User Experience

Apptivo has an excellent user interface.

But new users might need help navigating the software. Also, the customization and app integrations are not a walk in the park.

However, the CRM system offers an extensive knowledge base for self-help.

Pricing

Apptivo offers three subscription plans.

Lite $10 per month
Premium $15 per month
Ultimate $25 per month

Strengths

Project management
Integrated CRM software
Activity tracking
Performance analysis
Pipeline visualization
Contact Marketing
Email campaigns
Leads management
Salesforce automation
Sales planning
Territory management
30-day free trial
Mobile apps

Weaknesses

Hard customization
No real-human live chat

20. Act! CRM

Act! is a cloud-based CRM software designed for small and midsize businesses to manage customer relationships and sell better seamlessly. The CRM system has been in play for over 35 years, powering over 800,000 users worldwide.

Key Features

Marketing Automation — Using Act! means you won’t need to spend much hiring and maintaining an in-house marketing team. Instead, this CRM software can handle most of your crucial marketing processes effectively.

Sales Pipeline Management — With Act! built-in sales pipeline management, you can automate your sales tasks and maintain a 360-degree view of your customers and their journey to close deals faster.

Activity Management — Act! helps you stay on top of all the happenings around you, including critical projects, enabling you to prioritize and stay more productive.

User Experience

Act! offers a user-friendly interface and intuitive customization.

However, some users complained that each new update tends to drag the software backward. Additionally, you might need help setting up custom reports and dashboards.

Also, I can’t vouch for their support. You might struggle to reach them whenever the need arises. However, there is an extensive resource you can always fall back on for self-help.

Pricing

Act! offers two plans billed annually.

Act! Premium Desktop $37.50 per user per month
Act! Premium Cloud $40 per user per month

Users opting for the Premium Cloud plan pay an additional $10 monthly for desktop sync.

Strengths

Sales and marketing automation
Customer management
Sales pipeline visualization
Activity tracking
Advanced reporting capabilities
14-day free trial
Live chat support
Flexibility and Extensibility
Cloud and on-premises deployment

Weaknesses

No mobile app
Limited pricing plans
Annual billing

21. Agile CRM

Agile CRM is one of the best CRM services in the market. It promises to help you sell and market like Fortune 500 companies. In addition, the software packs several core CRM features like sales enablement, marketing automation, and customer service.

Key Features

Sales — The CRM system can help your sales teams manage their contacts in one place, track deals to keep the sales process on track, and automate sales calls. The CRM system also lets you manage appointments and gamify sales.

Marketing — Agile CRM has an intuitive drag-and-drop builder to set up a marketing workflow and build landing pages in minutes. It also extends its CRM capabilities with social media, email, and SMS features for multichannel marketing campaigns.

Service — The software streamlines your customer service management so that your support can focus on only tasks that matter. It also allows you to provide pre-formatted replies for faster and more consistent responses.

User Experience

Agile CRM has a clean and intuitive dashboard. Using the features doesn’t require any learning curve. Also, the CRM software displays information in an easy-to-understand way.

The customer relationship management software has a robust knowledge base. Also, you can schedule a chat with any of their specialists within a few minutes.

Pricing

AgileCRM has free CRM software alongside three premium packages, billed monthly, yearly, and bi-annually. If you go for the bi-annual plans, you’ll pay the following:

Starter $8.99 per user per month
Regular $29.99 per user per month
Enterprise $47.99 per user per month

Strengths

Free plans with ten users
Yearly and bi-annual subscription plans
Lead management
Appointment scheduling
Two-way telephony
Contact management
Email and SMS marketing
Marketing automation with exit intent.
Social monitoring
Project management
Landing page builders
Chrome extension
Post-call automation
Push notification

Weaknesses

No mobile app
No live chat support

Choosing the Best CRM Software

The right CRM software providers for your business would offer you the best customer relationship management and engagement solutions. So, consider only CRM software vendors that offer you business solutions to meet your specific needs within your budget and integrate seamlessly with all your business tools.

Featured image via Unsplash.

The post 21 Best CRM Software first appeared on Webdesigner Depot.

14 décembre 2022/par Service comm.

11 Best Video Editing Apps

Actualités

We’re living in a world where video content is everywhere. So if you’re not creating videos, you’re probably consuming them. It’s a massive part of our online lives.

Video is also more popular than ever before. According to statistics, 78% of people watch online video content weekly, while about 55% of internet users view videos daily. And that number is only increasing as time goes on.

That means that if you want to be successful, it’s essential that you learn how to use video editing software and create compelling visual content for your business or personal brand.

When you’re ready to start editing your videos, you’ll want to consider a platform that’s easy to use, has plenty of features, and makes it easy to share and collaborate with others.

There are many video editing programs, each with its strengths and weaknesses. Some are free, and others cost money, but they all have something to offer.

Here are some of the best video editing tools on the market today:

1. Adobe Premiere Pro

Adobe Premiere Pro is one of the most popular video editing software packages, and for a good reason. It’s an excellent tool for both beginners and professionals alike.

With Adobe Premiere Pro, you can create professional-quality videos, add motion graphics and effects, create titles, and much more. The software is easy to use, but there is a steep learning curve. If you’ve used Adobe Creative Cloud applications before, Premiere Pro will seem more familiar. That said, Creative Cloud Learning Center offers many materials for users at every level.

To start, open a project and import your video and audio files using the media browser. You can also use dynamic linking to bring in Illustrator, Photoshop, and After Effects files. Then create or edit the sequence, add titles to your video, and add transitions and effects. You can edit colors, mix audio, change speed, and export your video file.

The user interface isn’t too complex, considering it’s a video editing platform with many editing options. The UI consists of panels, a workspace, and a blue highlight. After using Photoshop and Illustrator for so long, the panels were easy to understand.

The best part? Premiere Pro’s customizable workspace!

You can arrange the panels however you want and save different setups for different projects or tasks. For example, you could have one workspace with your video and audio files open and another workspace with only your timeline open.

As you resize one panel, the other gets resized to adjust automatically—this makes it a cinch to move around the interface to find what you’re looking for.

Here’s a quick breakdown of the workspace:

On top, you will see a menu including assembly, editing, color, effects, audio, graphics, and library.
Assembly is where you import your files. You cannot simply drag & drop your files here.
Editing is where you can mix your audio and video and drag & drop them into your timeline.
The color area will give you outstanding control over your video colors.
On the right side, you will see color balance details; on the left, you will see the Lumetri Scopes of your video clip.

Key Features:

You can import single or multiple images from other Adobe applications such as Illustrator and Photoshop.
You can add animated graphics and edit them.
With Fram.io, you can get time-stamped feedback from the reviewers.
It offers stunning video and audio transition effects and lighting effects.
Version 23.0 offers the best titling toolsets, with the ability to bulk-edit your clip titles in the timeline and flexible alignment controls.

Pros:

It offers a 7-day trial period, where you can try out all of its features to see if it is the right fit for your business.
It has a flexible and customizable workspace.
The site’s learning center is packed with valuable resources.

Cons:

It takes some time to get used to it.
It doesn’t offer a freemium version.
The program has a lot of effects you may never use.

Pricing:

It starts at $20.99 for 100 GB of cloud storage.

2. Pinnacle Studio 26 Ultimate

Pinnacle Studio 26 Ultimate is one of Pinnacle’s more powerful video editing software. It lets you create stunning videos with accurate keyframing, high-level performance, and professional-level editing.

Pinnacle Studio’s interface looks like a mini version of Adobe Premiere Pro, but some crucial differences exist. For example, Pinnacle Studio doesn’t have as many effects or color correction tools as Premiere Pro.

The first thing I noticed when I started using the editor was its color grading controls. The toolkit lets you adjust your clip’s tone, brightness, hue, and other color levels.

You can also create animated video overlays to direct viewers’ attention to a specific part of the screen. These overlays can contain any image, logo, graphic, or text with a transition.

In addition to these features, you can also create video masks and edit YouTube videos, drone videos, 360 videos, and other types of videos.

Key Features:

It lets you make targeted edits with motion tracking.
You can create two types of video masks: shape masks & panel masks. You can use them to add creative effects to your video, censor a part of the video, overlay some elements of the video, and even use it to hide objects.
Smart object tracking lets you create shape-aware masks in the video, and smart technology means you don’t have to recreate masks for each frame.
Have you seen those popular gaming videos on YouTube? You can make them with MultiCam Capture 2.0 Lite, which allows you to record your screen and add audio overlays. This product is also suitable for making tutorial videos.

Pros:

It offers MultiCam editing.
Its UI is clean and easy to navigate.
In addition, they have plenty of helpful information and learning material on their website.

Cons:

It’s costly.
With so many effects and detailed masking features, it can confuse some users.

Pricing:

It starts at $129.99 for the complete version.

3. Apple Final Cut Pro

Apple Final Cut Pro is a powerful video editing tool for Mac users. It’s been around for years, but it’s still one of the most popular options for video editing. The software has many features, from basic video editing to advanced compositing.

From editing, mixing, audio, motion graphics, object tracking, and color grading to plugins, cinematic mode, and effects, it offers everything a professional video editor would want.

There are many built-in effects and transitions which you can use to enhance your videos. For example, you can add titles and text to your footage by dragging the product onto your footage or clicking on it directly from the library window. This is much faster than using hundreds of effects individually, which takes much more time than this method!

In addition, the newest version of the Final Cut Pro 10.6.2 makes it easier to track down duplicate clips in the timeline and timeline index, as they’ll be highlighted automatically. It also improves speech clarity by using machine learning to minimize or adjust background noise levels. And it’s easier to move, rotate, and resize clips.

Final Cut Pro is also optimized for Apple Silicon, Mac Studio, and Macbook Pro, which means you can work with high frame rates with high performance. Let’s take a look at some of its key features.

Key Features:

Apple Final Cut Pro lets you move and trim your clips seamlessly. It also enables you to pack multiple video and audio clips into one bundle with its compound clips feature.
You can add metadata tags to your clips, which will help you find them quickly. You can create custom column views and sort your clips by proxy or media types.
The Duplicate Detection feature highlights duplicate clips in the timeline.
With its Multicam editing feature, you can automatically sync up to 64 angles of videos with different frame sizes, frame rates, and formats.

Pros:

UI is easy to understand and navigate.
It offers magnetic timelines.
It provides a free trial.

Cons:

Available for Mac OS systems only.
Very expensive. If you need it for a shorter period, you cannot get a monthly or yearly subscription.

Pricing:

It costs $299.99 for a one-time purchase.

4. CyberLink PowerDirector

CyberLink PowerDirector 365 is a powerful video editing program that is especially easy for beginners.

What’s appealing about it is that you don’t need to have any experience working with editing software—PowerDirector provides amazing customizable templates. The templates save plenty of time, as they are organized into proper categories such as Beauty, Business, Design, Education, and more.

Focused on making video editing easier for people without technical know-how, PowerDirector offers essential editing tools with advanced features – such as Mask Designer for creating images, text, and custom masks.

It also has a Title Designer that lets you add animated stickers, shapes, and call-outs to your video. Choose from a drag-and-drop menu for motion graphics, sound effects, and special effects. You can also add animated stickers, shapes, and call-outs to your video using its PIP Designer.

Key Features:

It offers AI Motion Tracking, which means you can add text and graphics that will directly follow the object’s motion in your video.
It offers automatic AI Object Detection.
You can use its Chroma Key feature to use the green screen effect.
It lets you correct the colors in your video in one click.
You can also use its preset lens correction feature to remove distortion in your video and change video speed.

Pros:

You can add multiple trackers and apply different effects to each for motion trackers.
A free trial is available.

Cons:

If you apply reverse, it gets applied to the entire video.
Expensive monthly subscription.

Pricing:

It starts at $99.99.

5. Apple iMovie

Apple iMovie is the best free video editing app that comes with all Macs and iOS devices. It’s also an excellent choice for beginners.

You can use iMovie to edit videos, add music and effects, and create slideshows. It’s also great if you need to make simple edits, such as trimming clips or adding transitions.

It allows you to create/edit your videos in 4 simple steps:

To start a trailer using iMovie, first select a theme from Apple’s pre-designed themes. Then add visual effects to your video. Next, add the music of your choice, choose one of Apple’s pre-designed templates, and your video is ready to export.

To make a movie, select a project and photos and videos to add from the library. You can record directly in iMovie before editing. Like other phone apps, you can add text, effects, and music to your video.

Next, trim and arrange your clips and images in the timeline. When you’re done with that, click the Add Media button to add a soundtrack to your project. Your track will be automatically placed in the beginning and will fit your clip length. You can also add sound effects by browsing and selecting from their built-in sound effects.

Next, add your titles and text. You can make title screens, end credits, or other text elements with this feature. In your timeline, click the clip and then click Titles in the toolbar and choose from the title styles to add your titles.

You can now add filters to your videos to give them a complete makeover. Click the Filter button and choose from the built-in filters, and then preview your video as you choose the effect.

Now, you’re ready to export your video file. To do so, click on the Share button in the project browser and then choose Email or Text Message.

Yes—it’s that simple. So simple that even a complete newbie can get started right away.

However, note that iMovie is suitable only if you want to create basic videos, such as slideshows, short clips, and home movies. If you’re looking for more advanced features like motion graphics or adding filters to your videos, then Adobe Premiere Pro or Apple Final Cut Pro might be better suited for you.

Key Features:

The Magic Movie feature allows you to create videos with pre-styled templates and added titles, music, and transitions.
Storyboards: You can select from 20 storyboards with different genres, such as cooking or science experiment, and more.
Cinematic Mode: You can edit clips shooted in Cinematic Mode on iPhone 13.
Extra Special Effects: Add special effects such as slow-motion, speed it up, and use picture-in-picture and split-screen effects.
High-Fidelity Filters: It comes with 13 video filters to help you add a professional and cinematic look to your video.

Pros:

It’s free! If you have an iPad, Macbook, (or iPhone), then you already have access to iMovie.
The app lets you crop, trim, and adjust the brightness of your footage before you start editing it, making it easier to start creating a movie right away.
Lots of different templates are available for creating different types of videos (like slideshows with music)

Cons:

Not available for Android, Windows, or Linux systems.
It’s a basic video editing software – with limited editing options for professional video editors.

Pricing:

It’s free for all users.

6. Adobe Premiere Elements

Adobe Premiere Elements is a video editing program that offers the best of both worlds: it’s simple enough for beginners to use yet has enough advanced video editing features for professional editors to create stunning content.

The software also uses artificial intelligence to help you add cinematic effects to your movies.

Starting with the specifications, Premiere Elements offers a range of tools to help you resize and trim clips, add effects or overlays, and much more. In addition, its 2023 version comes with Adobe Sensei, which means you can add effects to your videos with one click. You can also use its newly-added audio tracks and slideshow templates to change the look and feel of your entire video.

You can also arrange your photos and videos in any way you want in the element organizer. It brings together all the photos from different locations on your computer and saves them there, so you don’t have to find them separately in different folders.

You can also import files from your camera or card reader by selecting the import option ‘From Camera or Card Reader.’

Adobe Premiere Elements offers a user-friendly workspace that groups its features into Quick, Guided, and Exper views. You can choose any of these depending on your level of expertise.

If you choose Quick, you can trim video clips, create a movie by putting photos and videos together, and also choose never to see this option again.

In Guided view, you can get a step-by-step guide throughout the creation.

Expert view offers more advanced tools and features – for example, an audio mixer or time-stretches abilities.

In addition, video tools let you mark and extract favorite moments, freeze a frame as an image, track moving objects, and smart-trim low-quality parts of the clip. You can adjust the audio balance with the audio mixer and narrate clips.

However, most of its features are designed for beginners rather than for professional videographers.

Key Features:

AI & Automation: Premiere Elements uses Adobe Sensei AI technology to automate common video editing tasks. You can add effects used in some popular artworks, and the program will automatically adjust them to match the aspect ratio you choose.
Guided Edits: It offers 26 different guided edits that you can customize to suit your needs.
Templates: It offers plenty of slideshow templates, backgrounds, and patterns.
Organization: It automatically organizes your files according to date, subject, people, and places.

Pros:

It offers three views based on complexity.
It provides in-depth guides for users.
Guided edits are available.
It offers a free trial.

Cons:

It has limited features for professional filmmakers.

Pricing:

7. Clipchamp

Clipchamp is another easy-to-use video software for beginners on this list – and it’s ideal for small businesses looking to create videos for marketing purposes. It’s a template-based video editing program, so each stage of the process is faster.

The app comes with pre-shot videos that you can use in your projects. These videos are in a 16:9 aspect ratio, and they are royalty-free. Click on the stock video tab to add these videos to your project.

There will be multiple categories to choose from, and once you find your video, drag it and drop it into the timeline. Now you can start editing them!

You can also use its beginner-friendly video templates from the video editor homepage. Once you add a video to your timeline, it will automatically fit into the aspect ratio. But if you want to edit the video size, just click on the aspect ratio on the right side and choose from the options.

Now, you can make changes to the text and title. On the right side of your screen, click the text box and edit the text in the window that opens. You can also change other aspects of your project this way, such as the font, alignment, color, or transparency.

With its branding features, you can add logos or brand colors to your videos, which you can use in all of your videos.

Now, you can either use templates audio or add your own. If you want to upload your audio, upload it to the editor and drag and drop it into the timeline.

After that, you’re all set to export your video. Again, you can choose from three video resolutions: 480p, 720p, or 1080p.

Key Features:

Video Editor: It comes with customizable templates, which you can trim, cut, rotate, crop, and add images and audio to. You can also balance color and do much more.
Stock Library: Its stock library has free stock videos and audio tracks – you just have to add your own titles and other minor changes. It also comes with a free camera recorder which lets you add filters, balance colors, and adjust contrast in your footage.
Text-to-speech: With its AI voice generator, you can choose from 170 voices to add a voiceover to your video.
Green Screen: Remove unwanted elements while shooting using the green screen, then remove them while editing with the background removal feature.
Video Overlay: You can spice up your videos with animated graphics, stock videos, transitions, and more using its built-in styles.

Pros:

There Are so many templates to choose from.
It’s very affordable and also offers a free version.

Cons:

It offers limited options for professional filmmakers.
Rendering takes more time than it should.

Pricing:

It starts at $11.99 per month or $119.99/per year (if you pay yearly).

8. Coral VideoStudio Ultimate

Coral VideoStudio Ultimate is one of the powerful video editors that starts you with basics and takes you through very advanced editing features.

To get started, you have to import your media into the library folders. Then, you can simply drag and drop your files or click on the import button and choose your file from the media browser.

Just like any other video editing software, you can drag and drop your media files to your timeline to start editing them.

Choosing an instant project template will help you get the result quickly. Now you can trim your clips, adding transitions, effects, and more.

To add a title to the video, click the title button [T] and add text. In addition, you can add transitions between your clips by dragging the transition thumbnail to your timeline.

Once you have added your video, you can add filters, effects, and music. Just click the respective button and follow the instructions. Once everything is done, you can save it and share it on blogs or websites, email or social media channels, YouTube, and more.

Key Features:

Drag and Drop: Drag and drop elements in your timelines, such as a text box, an effect, or a transition.
Color Grading: Using color grading, you can enhance your video by boosting the colors and correcting their balance.
Premium Effects: Use animated AR stickers, Face Effects, blend overlays, and more.
Advanced Tools: Make your videos stand out with cinema-grade effects using masking, facial recognition technology, dynamic split screen templates, and more.

Pros:

Online reviews hint at its fast rendering speed.
Screen Recording is available.
One-time fee structure.

Cons:

There aren’t enough effects and transitions available.

Pricing:

It costs $99.99 / one-time payment.

9. Movavi Video Editor

If you’ve been in the industry for a considerable time, you must have heard of Movavi Video Editor.

It’s a powerful video editing software that allows you to edit videos, create slideshows and convert videos from one format to another. It is an award-winning video editor with readymade intros, keyframe animations, and many special effects.

Let’s see how to edit a 4K video in Movavi. As you see in the screenshot below, the user interface is spotless and straightforward. You just have to click on the “Add file” option to start importing your 4K video into the library and then add it to your timeline to begin editing it.

You’ll see icons for transitions, filters, and more on the left panel. From there, you can add different effects to your video. To cut your video into multiple parts, look above the timeline — you’ll see an icon for “Split Clip.” Select the clip and move the red marker to where you want to cut. Then click on the split icon.

You can also add titles to your video by clicking on the title tag in the left pan. Simply select the one that you want to use and drag it to the timeline. Now double-click on the title in the timeline and start editing the text.

After adding titles and special effects or transitions, save your file. Make sure you save in ultra-high definition.

Key Features:

AI background removal: Change your video background without using a green screen – with the power of AI.
AI noise removal: Its AI-based noise removal tool will help you remove car sounds, wind sounds, or other unwanted sounds.
Special effects for Youtube: It offers five frames and an exclusive pack of effects for YouTube.

Pros:

You can directly upload your finished video on TikTok.
Clean user interface.
Free version available.
The video editing app has sound-accompanying transitions.

Cons:

Slow rendering.
It does not offer more advanced features for filmmakers.

Pricing:

It costs $74.95 for a one-time license.

10. DaVinci Resolve

DaVinci Resolve is an excellent video editing program – with a free version with many high-level features that you would expect from a much more expensive product. DaVinci Resolve also makes other products specifically for editors, including keyboards, color grading panels, and more.

In its latest release, they have included support for Blackmagic Cloud and Blackmagic Proxy Generator. You can host your media library on this cloud and share your work with other collaborators and editors.

To start editing in DaVinci Resolve, you must import your video by dragging and dropping your videos from the hard drive to the media pool on the top of the screen.

Many professional video and audio file formats are supported, including H.264, H.265, DNX, Blackmagic RAW, and more. You can mark the part of the clip that you want to use by specifying a start and endpoint for it.

Once you’re done adding clips to the timeline on the right side of the screen, you can edit them further using options from the editing overlay. This tool can replace, insert and overwrite clips in your movie project.

DaVinci Resolve has a library of 30 different transition effects, including wipes, dissolves, warps, flares, and more. All you have to do is select the effect you want and drag it into your timeline on top of a clip.

You can also add 2D and 3D titles to your project from the title library. Drag Fusion Titles from the library onto the timeline to add a title. You can then customize the text, font, color, etc.

You can do much more with videos, such as making animations, creating soundtracks, controlling the speed of your video, and adding picture-in-picture effects, dynamic zoom effects, and timeline curves.

Key Features:

Multi-User Collaboration: It’s possible to work with editors, visual effects artists, colorists, and sound engineers who are also online at the same time.
Fairlight: It features tools to produce audio. You can use up to 2K tracks at a time.
Media and Delivery Page: It offers a fullscreen workspace to prepare clips, sync audio, and organize media files into bins.
Resolve FX: You can add advanced effects such as blur, noise, light effects, beauty enhancement, image restoration, and more.
Color Collector: DaVinci’s 32-bit image processing enhances your photos, making them look their best.

Pros:

It offers a free version with various editing options.
The paid version is also affordable, considering the features you get.
Clean and easy-to-use UI.

Cons:

Steep learning curve.

Pricing:

It costs $295 for features like stereoscopic tools, Resolve FX filters, more Fairlight FX audio plugins, and advanced HDR grading.

11. Wondershare Filmora

Wondershare Filmora is an easy and simple video editing software that frequently updates with new features and advancements.

Using the software is incredibly easy. You can create a new project for every video or start working on an existing project from the file menu.

Then you can import video, audio, or image by clicking on Import Media from the drop-down menu. You can either drag and drop your files in the library area, click on import media in the library, and select from the media browser.

Now add this video file from the library to your timeline to start editing.

This can be done in two ways: drag and drop it to the timeline or right-click on the clip and choose the action from the insert, add to a new track, overwrite and append options.

This UI is straightforward, you don’t have to go back and forth, and mostly all options are on a single page. You can start adding titles, effects, animations, etc., by dropping them in the timeline. Then, select the option from the top of the window.

That’s it. Your first video in Wondershare Filmora is ready to be saved and exported. Click on the Export link on the topmost menu, choose the location, enter the video name, choose format, and click the Export button.

Filmora has the edge over other video editors, such as Adobe Creative Cloud, in its price point. Its rendering speed and performance are comparable to those of Creative Cloud products, but it lacks more advanced features, such as motion tracking and speed remapping. If you don’t require those features at all, though, it’s a good choice.

Key Features:

Split Screen: It offers a split-screen template where you can add multiple videos in one to make it more fun. It has more than 30 split-screen templates.
Keyframing: Enlarge, narrow, or rotate your clips with its Keyframig feature and create many more visual animations.
Motion tracking: It automatically tracks the object movement and lets you pin the graphic or other elements to move in the same motion.
Screen Recorder: It allows you to record your screen with system and microphone audio.
Video effects: It offers over 900 video effects, including titles, filters, transitions, motion, and more.
Green Screen: You can change your video backgrounds or elements with the green screen.

Pros:

Great selection of features
Easy-to-use interface
Fast rendering.
A free version is available.

Cons:

So many features might be overwhelming for new users.
Users have reported that the software sometimes crashes.

Pricing:

It starts at $19.99 per month.

12. FlexClip

With FlexClip It’s very easily to create and edit videos for the brand, marketing, social media, family, and any other purpose.

You can make a Video in 3 Steps :

Add videos or photos from computer or stock libraries,
Add text, music, elements, and more to customize your video,
Export your video, then share it via a link or post to social media platforms.

FlexClip is a simple yet powerful video maker and editor for everyone. It help users easily create compelling video content for personal or business purposes without any learning curve.

Key Features:

AI auto subtitle generator, GIF maker, image background remover, screen recorder and video converter supported.
Millions of Royalty-free Stock Media including photos, videos, and music.
4000+ exquisitely-designed templates in diverse categories.
Cloud-stored function for trans-devices editing, anywhere and anytime.
Storyboard and timeline mode for both beginners and professionals.

Pros:

Great selection of features
A free version is available.

Cons:

Pricing:

It starts with a free licence and go at $19.99 per month for the business licence.

Frequently Asked Questions about Video Editing Platforms

What is a video editing platform?

A video editing platform is a software platform that allows you to edit your videos, photos, and other media files.

How do I choose the right video editing platform?

The first thing you should do when choosing a video editing platform is to find out whether it supports the features you need for your project. Then check if it supports multiple file types and if it has tools for basic editing.

How much does a professional video editing platform cost?

You can find affordable professional-grade video editing software for less than $100 per year. The more advanced platforms with additional features cost more, but they also offer more capabilities than basic ones like iMovie or Windows Movie Maker that come free with your operating system.

How do I edit a video?

Editing a video can be done on any video editing platform. The process of editing varies from platform to platform, but the basic steps are the same:

Import your media (photos and videos) into the program
Arrange your media into a sequence for your video
Add transitions between scenes or clips
Add titles and other text elements to enhance visual storytelling
Save the project file

What features do video editing platforms have?

Video editing platforms provide many features to help users create their own videos. Some of these features include:

Video creation and editing tools
Audio mixing capabilities
The ability to add titles, images, and animations

Over to You!

The choice of a video editing platform can be one of the most important decisions you make when creating your video. First, you must choose a platform that will allow you to create high-quality videos suitable to your requirements. And if you’re looking for a basic and free video editor, there are options for that too.

If you’re a professional, use advanced video editing software tools like Adobe Premiere Pro, Pinnacle Studio 26 Ultimate, and Apple Final Cut Pro. They will take time to get used to, and you’d have to shell out a considerable budget, but it will be well worth it.

If you’re an amateur or a beginner, I recommend using Movavi Video Editor Wondershare Filmora or Clipchamp. They are easy to use and the best bang for the buck.

And if your purpose is just to create personal videos for your family and acquaintances on social media, then you can use a free video editing software like Apple iMovie.

The post 11 Best Video Editing Apps first appeared on Webdesigner Depot.

Actualités, Méthodes et organisation des process IT

7 décembre 2022/par Service comm.

Minimal API Using .NET Core 6 Web API

We will go over the purpose of minimal APIs in.NET Core 6, as well as how to implement them step by step.

Prerequisites

.NET Core 6 SDK
Visual Studio 2022
SQL Server

Introduction

Minimal APIs are used to create HTTP APIs with minimum dependencies and configuration.
Mostly, it is used in microservices that have fewer files and functionality within a single file.
But there are a few things that are not supported in minimal APIs, like action filters and built-in validation; also, a few more are still in progress and will get in the future by .NET Team.

Step-by-Step Implementation Using .NET Core 6

Step 1

Create a new .NET Core Web API.

Source de l’article sur DZONE

5 décembre 2022/par Service comm.

10 Key Principles of User-Centered Design

Many firms’ design and development decisions are increasingly oriented toward human-centered innovation. Instead of rushing goods to market, these firms are using a user-centered design approach.

Design and development teams build high-performing digital products or websites that uniquely meet customers’ demands by concentrating on the user experience. After all, a good web design is helpful in boosting the business reputation or user experience.

This post will define user-centered design, discuss its fundamental principles, and describe the user-centered design process.

What Is User-Centered Design?

To create an enjoyable solution to a problem, user-centered design is a collection of iterative design processes concentrating on the user’s needs at each step. In UCD, the expectations, objectives, and preferences of the user significantly impact design decisions.

Additionally, users are actively involved in the entire process from start to finish. User-centered design principles encourage designers to create products with users rather than just for them. This strategy typically includes user research, interviews, usability testing, and a massive amount of feedback gathering.

UCD Requires Four Fundamental Components:

Visibility: Can people see what your website is about and how to utilize it the moment they land on your page?
Availability: Is your website user-friendly? Can they swiftly locate information? They should be able to find call-to-action buttons, menus, filters, and search choices with ease.
Legibility: Is the text simple to read for users?
Language: Is the language simple to grasp for users? Do you avoid using industry jargon in your UX authoring, which might lead to confusion and hesitation?

What Is The Significance Of UCD?

User experience is important in product design, especially in digital products such as app design, web and interface design, and marketing. Customers want their lives to be simplified. A website, app, or product exists to fulfill a consumer. Hence its success is determined by their interaction with it.

The following are some of the advantages of a user-centered design strategy for a business:

Customers keep coming back for more
There would be an increase in sales
Creating polished, efficient, and widely available goods
Understanding challenges thoroughly to provide suitable solutions
Customers and teams working together
Avoiding typical blunders
Enhancing Competitiveness
Assisting them in comprehending their market

It offers consumers the following advantages:

Making their life easier
Fulfilling their desires
Companies making them feel heard and understood
Making them feel important in the creation of things they use
Providing answers to challenges they were unaware they had or could not imagine solutions to

Let’s dig in to learn more about the advantages of UCD.

Businesses can benefit from using the user-centered design approach in various ways. As you incorporate this into your web development, you can enjoy the following four main advantages.

1. Prevent Project Failure

Your company might find it simpler to incorporate improvements and ensure your product is in line with actual user needs if you have a continuous feedback process assessing how customers react to your product, like a website.

Customers feel like their needs are better represented in the finished product, which can increase engagement and strengthen the bond with the company.

2. Improve ROI

This method produces products that more accurately reflect user expectations. The procedure also lessens mistakes made by website users, for instance. When combined, these factors motivate users to convert from leads to paying clients, boosting return on investment.

3. Increase Development Efficiency

In user-centered design, the objectives of the various team members are aligned. This can help clarify the best course of action for all parties involved. A more targeted, goal-oriented development process may be encouraged by the regular evaluation process.

Additionally, businesses can engage stakeholders and explain how their efforts and methodologies will improve customer interactions by using an iterative life cycle during product development.

4. Up The Level Of Competition

Customers will more fully appreciate what you offer, improve their engagement with your product or website, and be more likely to purchase from you if your product is created with their needs and expectations in mind.

As a result, this may increase your ability to compete in your sector.

5. KPIs Are Included

Given your user needs and business objectives, how do you move from the first to the second? You can measure key performance indicators with this in mind once you know what user needs are essential for the overall goals.

For instance, productivity may be the focus of office software, shopper activity may be the focus of sales tools, and retention rates may be the focus of other apps. All of these are necessary steps toward achieving business values like profit and revenue.

Human-Centered Design Versus User-Centered Design

There is a significant difference between humans and users. Simply put, all users are humans; however, not all humans will use your product. Therefore, you must thoroughly understand your target market to produce a successful user-centered design.

Detailed research should be done on the problems and goals of your users. Then, talk to them and give them several chances to offer feedback. By doing this, you’ll create a user persona that is complete and that you can use to determine the priorities for your design.

It’s critical to understand that different user groups may have additional requirements, levels of technical expertise, and expectations for using products like the one you’ve made.

What crucial guidelines or principles should designers consider when adopting a user-centric design?

The Process Of User-Centered Design

Certain fundamental principles underpin user-centered design. While the development process is always iterative, no explicit methods for implementation are specified. The approach can be implemented in either a waterfall or an agile environment.

1. Contextualization

The first step is to analyze the environment in which users will use the product. What are the intended applications of the product for future users? Teams working on projects can get answers by watching and talking to potential users.

2. Outlining The Prerequisites

Specifying the requirements for the new product is the second step. In this step, user requirements are described while considering corporate needs.

3. Design

Once the requirements are established, the actual design process can begin. Designers typically start by producing a straightforward prototype, like one made of paper, then move on to digital wireframes and a finished prototype.

4. Analysis

The project team solicits feedback from potential users after creating a prototype. This is typically done for digital applications through in-depth user testing and qualitative research.

Do surveys and tests evaluate user satisfaction, effectiveness, and efficiency? With the new information, the project team goes back to step 2 or step 3 of the design process to improve the product. Once the user feedback is satisfied, these iterations continue while taking into account corporate frameworks (time and costs).

Top 10 User-Centered Design Principles

Principles of user-centered design attempt to guarantee that usability is the primary priority throughout the development process. These principles, if successfully followed, will ensure that user experience is fulfilled not just during the initial introduction of a product but also during its use.

Furthermore, each of the following principles may be tailored to match the specific requirements and interaction demands of any product.

1. Use Simple Language

Professional Web Designer strives to provide the most readable discourse for the user while creating a product. This involves clarifying vocabulary, eliminating jargon, and simply providing information pertinent to the work.

Presenting users with irrelevant information throughout their use of the product taints its usefulness. Furthermore, basic language helps the user finish the work without being overwhelmed or confused.

2. Feedback

Users expect a reaction to all of their actions. This might involve modifying the look of the screen after completing an activity. If the job is finished after some time, it should display a loading page to notify the user that the task is in process.

Keeping the user informed throughout the process reassures them and keeps them on track with their job.

3. Maintaining Consistency

Keeping the product consistent is essential in ensuring an ideal user experience. Consistency affects how customers approach a product, and the time it takes to learn how to use it.

From the start of the project until its completion, the consistent philosophy underpinning the UCD process should be maintained. If the interface design needs to be updated, it is critical to maintaining consistency across new features to stay beneficial to the user.

4. Give The Complete User Control

Consumers are already aware of their requirements. They should be able to use a product with minimal effort and depend on the product’s help to accomplish the rest.

By removing the effort from the job, the user can do it quickly while keeping control of their activities.

5. Describe The Situation

Before developing a product, the designer must first investigate the ideal user and their wants. The designers can gain a comprehensive sense of some of the issues these people experience by studying their lifestyles.

Many of these observations are conducted through interviews. These interviews provide the designer with information on the exact goals that users want to attain and how they want to achieve them.

6. Examine the Design

Designers undertake usability testing with actual users of their product at this stage in the UCD process. This stage provides designers with insight into how consumers will interact with the product and how to modify it to suit them better.

It is advised that this stage be completed as quickly as feasible. The sooner customers provide input, the faster designers can comprehend their product from the user’s perspective.

7. Create Designs That Are Specific To The Needs Of The User

The design team must examine the distinctive features of their intended demographic as well as frequent real-world activities while beginning the design process. Furthermore, the product should be appropriate for the environment in which it will be utilized the most.

Making a product that needs a lot of work from the user reduces its usability and usefulness, ultimately defeating the objective of UCD.

8. The Design Process Is Iterative

Because user-centered design is based on putting the user first, the product team should constantly be working to improve the user experience. By introducing changes gradually, you will gain a better understanding of your target audience.

9. Adequate Navigational Tools

An essential component of the user experience is the capability to navigate between pages of your website and return to the previous one. Make sure users know where they are on your website and how to leave any pages they don’t want to see.

Customers can better understand how to navigate your page by giving them features like a navigation map, for instance. Make it simple for customers to change their order without leaving the current page if they buy clothing and discover they need a different size once they reach the checkout page.

10. Unflawed System

Customers should find it easy to navigate between your website’s pages and accomplish their goals. If they make a mistake, be there to help them fix it so they can achieve their goal.

The form may ask for specific, essential fields, such as the square footage, and may also include a gentle reminder or an alert that appears if the user accidentally leaves a required field blank.

Customers may feel more comfortable responding to your prompts and participating in a conversation if you ask questions one at a time and offer automated responses for each response.

Wrapping Up

User-centered design is more than just making a good product. It goes further than that. You demonstrate your motivations and intentions by putting your users in the spotlight. You’re demonstrating that it’s not all about meeting deadlines or turning a profit. Instead, you’re telling your users that you understand what they want and prioritize their needs.

It should come as no surprise that the most effective teams are user-centric. Knowing your customer is essential for success in any industry, including design. Create products that put the user first, and you will create products that people will love.

You can build a more robust, user-friendly website that is better equipped to respond to user needs and expectations by incorporating the User Centered Design process into your product design. However, it’s crucial to collaborate with a specialist who can apply these techniques and produce the result you’ve envisioned.

Featured image by pch.vector on Freepik

The post 10 Key Principles of User-Centered Design first appeared on Webdesigner Depot.

30 novembre 2022/par Service comm.

How to Sell on Pinterest Without a Website

You don’t need an online shop to sell on Pinterest, but owning one can give you the upper hand.

The only problem is that managing an eCommerce store is expensive.

On the other hand, selling on Pinterest has a low entry barrier. So it’s an excellent place to start even if you can’t afford a website.

Plus, Pinterest has many engaged users who are happy to buy your product, craft or offer. This is the only social media network where the most significant users hold the most disposable income in America.

This guide shows you how to sell to these top spenders on Pinterest, whether you own a website or not.

What Pinterest Brings to the Table
Selling On Pinterest Without a Website
Organize Your Products into Boards
Publish Your Products as Pins
Promote Pins on Pinterest
Go Beyond Pinterest
Blog on Medium
Selling On Pinterest With a Website
Set up Your Online Store
Add Your Product Catalog
Create Rich Pins
Stay Organized With Product Groups
Prompt With Shopping Ads
Wrapping It Up

What Pinterest Brings to the Table

Pinterest is not just a visual discovery engine. The social network brings more to the table.

With 433 million monthly active users and over one billion web visits in August 2022, the platform offers businesses new opportunities to reach highly engaged audiences.

Data Source: SimilarWeb

Also, data shows that about 38% of pinners have a college education, whereas Snapchat is 20%, Twitter is 32%, and Reddit stands at 15%, offering you access to a sophisticated market.

The social network enables about two billion monthly searches.

The company’s data revealed that 97% of the searches are unbranded, providing a level playing ground for all competing brands. However, for context, 42% of Google search queries are with branded keywords, meaning many searchers already have a brand in mind before searching.

Also, 80% of pinners said they discovered new products or brands on Pinterest, and 85% buy things they’ve seen from brands. Additionally, pinners are 55% more likely to buy a product after seeing a visual on Pinterest compared to other platforms.

The platform is not all talk and no action.

For instance, nearly nine in ten weekly pinners make buying decisions on Pinterest, and 50% of users have bought after seeing a Promoted Pin.

Pinterest might not be as popular and imposing as Facebook, Twitter, YouTube, LinkedIn, and TikTok, but the user engagement shows the platform can hold its ground against some perennial favorites.

Its numbers are impressive, making Pinterest too good to pass up.

Selling On Pinterest Without a Website

You can sell on Pinterest without a website.

It’s an excellent option for affiliate marketers. A Pinterest business account will work best since it lets you monitor analytics and run ads. You might also need a Facebook page and a Medium account to further your marketing.

When you’re ready, here’s how to start selling on Pinterest without a website.

Organize Your Products into Boards

Pinterest Board is a collection of pins.

It lets you stay organized. You can create different boards to categorize your products. For example, having boards for televisions, sound systems, video players, and other products in your catalog will make sense if you deal in electronics. You can further classify the boards into sections, like LG, Samsung, and Sony.

Boards make it easy for shoppers to find your products.

To create one, log in to your profile and click the Saved tab.

Click the + icon to reveal a drop-down menu, then select Board from the options.

Enter the product category in the name field to create the Board.

Open the newly created Board, click the ellipsis icon (the three horizontal dots), then the Edit board option to type a befitting description for the Board.

Use the Organize option to create and organize the pins into sections.

Publish Your Products as Pins

Create visually engaging pins to display your products.

One exciting thing about Pinterest is that you can create unlimited pins for the same product using different visuals, titles, and descriptions. And the more pins you create, the greater your chances of increasing your visibility and CTR.

The mistake most brands make is creating a single pin for a product and leaving the rest to fate.

But it doesn’t work that way.

As a visual discovery engine, you’ll need to create a lot of pins to stand out and hold your ground on Pinterest. It also lets you cover most of the keywords pinners use to discover products on the platform, stretching your visibility further.

To create pins, head to your profile and select Create Pin from the Create drop-down to begin.

On the next page, select the Board you wish to have the Pin on from the drop-down, then enter the Pin’s title. Of course. Use the keywords people are likely to search for to target Pinterest searchers.

You can see in this Pin that Cicinia, an online retailer of bridal dresses and accessories, uses searchable keywords in the title. But the Pin doesn’t have a description. Don’t make the same mistake.

Write a compelling description to entice users to click your link.

You can search your keywords on Google to see what other brands have as their descriptions if you don’t know what to write. Then, add a discount code to the description if you have any. It supports up to 500 characters, so make the most of it.

Finally, upload your visuals, add your alt text describing the visual you uploaded, then include the destination link, in this case, your affiliate link, and publish the Pin.

Repeat this step for the rest of your products.

Promote Pins on Pinterest

Pinterest comes with a built-in ad manager.

With this tool, you can promote your pins to the perfect audience. It lets you target people based on demographics like age, gender, and location. You may also run campaigns based on their interests or search terms.

Additionally, Pinterest allows advertisers to upload their customer lists for custom targeting. However, it works best for sellers that own a website.

Running ads means you don’t have to compete with the over 240 billion pins for attention. Instead, promoted pins put you on the spot and in front of the right people.

Dimniko, an online advertising agency, helped a client sell over 22,500 products with Pinterest ad campaigns, generating up to 11-times ROAS.

The brand pivoted to Pinterest after experiencing slow sales from other channels. According to them, the client spent around $15,000 daily on Facebook ads, generating $3 million monthly in Shopify; that’s $6 for every $1 spent on ads.

But with Pinterest, they generated $1.29 million with $116,000—$11.12 per $1.

Dimniko advised Pinterest advertisers to kill assets that didn’t meet the KPI in the first seven days and scale the budget of the top performers by 20% every two to three days.

They admitted that half of their sales were due to their retargeting strategy and suggested that new advertisers should start with their existing buyers and ‘actalikes.’

Go Beyond Pinterest

Several opportunities exist for you outside Pinterest.

Depending solely on the channel to reach prospects is a considerable risk. The platform only controls about 450 million of the estimated 4.7 billion global social media users, so there are always more people to reach.

You can do this organically by publicly sharing your pins or boards using trending and relevant Twitter and TikTok hashtags. Also, brands like Bergdorf Goodman use Facebook to promote their pins.

Like them, you can post your pins’ links as updates on your Facebook page.

Promote the post to reach more people.

Blog on Medium

Nearly 43% of global internet-enabled persons use ad blockers, meaning there’s little future for intrusive marketing.

So, content marketing is a no-brainer.

It lets you reach prospects through organic search when they are most likely to purchase. Also, creating consistent, valuable, and engaging content helps you answer customers’ questions, build trust, and influence buying decisions.

Studies found that content marketing generates three times more leads than traditional marketing channels. Also, brands that create content have a six times higher conversion rate than non-adopters.

Thankfully, you don’t need a website for content marketing with Medium. It’s a free and intuitive online publishing platform that lets anyone create, share and discover content.

Sign up on the platform. Research keywords and create quality content with them. You can repurpose the article into a video with tools like Lumen5.com and share it on YouTube.

Selling On Pinterest With a Website

A website puts your Pinterest marketing on steroids.

At least you won’t have to upload your products manually. Instead, the platform can automatically pull your products from your online store to Pinterest and update your catalog regularly. It also lets you retarget non-converters and upsell existing buyers, improving conversion and customer lifetime value.

Follow these steps to connect your website to Pinterest and sell on the platform.

Set Up Your Online Store

Create an online store if you don’t have one yet.

Pinterest currently supports Shopify and WooCommerce stores and online shops that can integrate with the following:

Lengow
ChannelAdvisor
GoDataFeed
Feedonomics
Products

Next, add the website to your Pinterest business account to claim ownership. Verifying your site allows you to access analytics for the pins you publish from your website and pins other users created from your site and get a verified merchant tag.

You can claim your website by adding a DNS TXT record to your domain host, uploading an HTML file to your website’s web server, or adding an HTML tag to your website code.

Add Your Product Catalog

Upload your catalogs to start selling on the platform.

Catalogs are a feed ingestion tool that lets you connect your eCommerce shop to your Pinterest store. The file lists all your available products and their corresponding attributes, creating a data source for the Pinterest store.

Pinterest ingests the data source every 24 hours to create your product Pins and process up to 20 million products per account. You’ll need to contact Pinterest support if you have more than that number of products.

You can add up to 20 data sources to promote your products across different markets, languages, and currencies. However, uploading your data sources to Pinterest is only available in selected countries. If you’re eligible, the steps here can get you started.

Alternatively, you may use third-party integrations like Shopify’s Pinterest app and Pinterest for WooCommerce plugin to get your products on Pinterest. Tools like Lengow, ChannelAdvisor, GoDataFeed, Feedonomics, and Productsup can also streamline your Pinterest data ingestion.

Create Rich Pins

Rich Pin is a step up for Pinterest pins.

They have extra information like price, product availability, description, and product link, providing pinners with rich shopping experiences. Rich pins encourage higher click-through rates, enabling you to sell more. They also make better ads.

With rich Pins, you don’t need to update your product Pins manually whenever the need arises. Instead, they update automatically each time you change your product titles, description, price, or availability.

Another fantastic thing is that rich Pins require only a one-time, easy setup. Pinterest will convert all your product Pins to rich Pins if you enable the feature for your account, and new Pins will appear as rich Pins.

Shopify natively supports Pinterest product-rich Pins, so it doesn’t require manual setup. Open any product page, copy the link and append .oembed to the URL, then validate with the Pinterest Rich Pins Validator.

If your store runs on WooCommerce, install the Yoast SEO plugin and enable Open Graph in the plugin setting. Next, copy any of your product URLs and validate. It’s that easy.

However, you’ll have to roll up your sleeves for custom sites.

It requires you to manually add rich metadata to the header of all your product pages. Pinterest supports Schema.org properties. Use any product schema generator like Merkel Schema Markup Generator to generate the JSON-LD code for each product page.

Next, use Google Tag Manager to add the code to the page’s HTML.

To begin, log in to your account and select Add a new tag under the “New Tag” section.

Choose a name for your tag, then select Custom HTML as the tag type.

Scroll down to Triggering to choose a trigger, then click the + icon.

Name your trigger and select Page View as the trigger type. Next, choose Some Page Views under the “This trigger fires on” section.

Specify your trigger condition, save and then publish your tag.

Repeat the steps for all your product pages, then validate any URLs to apply for rich Pins.

Stay Organized With Product Groups

Product groups help you manage your inventory.

It also lets you promote a product category instead of individual Pins. You can create a product group manually or leave that for Pinterest to handle if you use Shopify. The app can automatically sync your Shopify collections to create relevant Pinterest product groups.

The auto-created product groups include All Products, Top Sellers, Back In Stock, Best Deals, New Arrivals, and Most Popular.

You can add others manually if you need different product groups like brand, custom label, product type, category, or gender. First, ensure the fields exist in your data source and name the products based on your chosen filters.

Follow these steps to create a product group:

First, log in to your Pinterest business account from your desktop.
Click Ads on the top menu and select Catalogs.
Select View product groups, then Create product group.
Apply filters to select the products for the group
Go to the next page and enter a name for the product group.

Prompt With Shopping Ads

A website lets you take your Pinterest ad campaigns to a new level.

For instance, you can retarget non-converting shoppers to recover lost sales or upsell active buyers to improve their lifetime value. You may also create an act alike (equivalent to Facebook’s lookalike) audience to reach your ideal prospects, eliminating guesses from your targeting.

However, the first is to install the Pinterest tracking tag.

It’s a code snippet that lets Pinterest track your store visitors and their actions while on your site. The code helps you measure your campaign performance, optimize your conversion, build a targeting audience and become a verified merchant.

To install the tag, log in to your Pinterest ads account, click the Ads tab on the top menu, select conversion from the drop-down, and follow the rest of the instructions to complete the process.

Create your audience and run shopping and personalized collections ads to promote your products. Also, launch dynamic retargeting campaigns to upsell buyers and retarget shoppers that abandoned their carts. Run these campaigns concurrently for the best results. This resource can guide you in setting up high-converting Pinterest ads.

Also, don’t forget to promote your store outside Pinterest for maximum reach.

Wrapping It Up

So you don’t need to own a website to sell on Pinterest.

With just an affiliate link, you can get started on the platform. That might even change soon. The social network is piloting a feature that lets shoppers checkout and pay for items on Pinterest so that they don’t have to leave the app to complete their purchases.

The in-app checkout will probably redefine social commerce in the coming years, and getting onboard Pinterest and setting up your stores now means you’ll always be ready for the mad rush.

Thankfully, the tips in this article can get you started.

Featured image by rawpixel.com on Freepik

The post How to Sell on Pinterest Without a Website first appeared on Webdesigner Depot.

9 novembre 2022/par Service comm.

Photostockeditor Now Includes AI-Generated Images in 4k

Everyone needs high-quality stock images; they’re essential for breaking up text-heavy websites, creating an emotional connection with your users, and for reinforcing your brand.

They say images are worth 1,000 words, but with the way users tend to scan and read online, it’s more like 10,000.

So the next time you’re looking for high-quality stock images, check out Photostockeditor.com. Its images are all free to download, and it has just introduced AI-generated photos to increase your options further.

Download Free Stock Images

One of the best things about Photostockeditor is that you can download images without registering. That means you don’t have to waste time creating an account to download a few photos!

Photostockeditor has a robust search algorithm, which means if you’ve found an almost-right image, the search algorithm will help you find the all-the-way-right image by suggesting similar photos — it’s spookily accurate.

Free AI-Generated Images

Photostockeditor.com already has over 350,000 photos that you can download for free. That’s an incredible resource by any standard. But now, it has introduced AI-generated images to give you even more options.

We all know that AI images will be incredible…one day. These days, AI-created images are a little hit-and-miss. For every masterpiece, you get a few dozen duds that really aren’t of any use.

Photostockeditor.com combats this problem by using skilled photographers to curate all of the images produced by AI. Once selected for inclusion in the library, images are professionally retouched in Photoshop to ensure they meet Photostockeditor.com’s very exacting standards.

No More Copyright Issues

When you’re browsing a stock site, you’ll often see different types of licenses. For example, some licenses let you use an image however you like, other licenses place modest restrictions on usage, and some will provide really controlling limits on you, like the number of visitors your website is permitted to have when using the image.

Those kinds of licensing headaches mean finding a good image that is also commercially usable is incredibly frustrating.

Photostockeditor.com provides one license: you can download and use all the images on the site for personal or commercial use entirely for free.

What this means is that you can find the right image for your project, download it, and then forget about licensing; nobody’s going to come looking for a payout as they might with other stock images.

You don’t even have to credit Photostockeditor.com as the source — although attributions are welcome.

Edit Images Online

Finding the right image on Photostockeditor.com is easy; you can search by keyword or browse by category. You can find pictures of people in any style, perfect for any project. Plus, all images on the site are in 4k resolution!

Once you’ve found an image you want to use, you can customize it with Photostockeditor.com’s excellent online image editor. This handy tool can crop, resize, and edit your photos to perfection. The online photo editor also offers filters, effects, and more! You can even add text or watermarks to your photos.

Plus, the online photo editor is also completely free to use!

Conclusion

With more than 350,000 free-to-download images, Photostockeditor.com is the perfect solution for all your stock image needs.

With new AI-generated images, high-quality photos, and free downloads, Photostockeditor.com has everything you’re looking for. So what are you waiting for? Browse Photostockeditor today!

[- This is a sponsored post on behalf of Photostockeditor.com -]

The post Photostockeditor Now Includes AI-Generated Images in 4k first appeared on Webdesigner Depot.

26 octobre 2022/par Service comm.

How to Find Web Design Clients in 2022

Do you find yourself stuck when finding new web design clients? Whether you own a web design company or work as a freelancer, expanding your audience and attracting clients can be challenging.

Talking from experience: there are times when I can not find people interested in my work. If that’s the case for you right now, let me tell you not to worry.

This guide will analyze the best practices I use to attract new web design clients and how you can easily customize them to fit your needs and preferences. First, we will explore why it’s essential to use more than one way to acquire clients in 2022.

Why Should You Seek Innovative Ways to Attract Clients?

Let’s start with a personal conviction: There are enough customers to cover our niche’s supply. A common mistake most web designers make is looking in the wrong place.

Do not get me wrong, the quality of your work is always the most important thing. The better your services are, the more clients you will eventually get. But if you want to prove your talent online, you need to expand your audience.

Remember that the market is highly competitive. And so you need to follow certain steps and choose the best platforms.

7 Best Ways To Attract Web Design Clients in 2022

Although there are many ways to attract web design clients online, some prove to be more effective than others. Let us explore them one by one:

1. Use Marketplaces for Freelancers Such as Upwork, Indeed

Whether you own your web studio or are just getting acquainted with being a freelance web designer, marketplaces for freelancers are a great way to attract new clients. The same goes for well-known web design job boards like Dribbble, Twine, and WordPress Jobs.

But in general, marketplaces for freelancers are more effective as these platforms attract thousands of buyers/clients every day. The best way to attract clients is to create and polish your profile and respond to relevant job offers.

However, it is equally important to choose a platform that is not exploitative but also has numerous clients in the web design niche. Although Upwork and Indeed are the two most popular, several other platforms meet these requirements, including Freelancer, 99 Designs, Guru, Upstack, TopTal, and PeoplePerHour.

2. Search on LinkedIn

Many would argue that social media platforms are the best way to attract web design clients these days. While this is true to a certain extent, not all social networks have the same impact on professionals. I have found that LinkedIn is the number one platform that a web designer should invest time and effort into.

The reason is simple; the platform’s goal is to bring professionals together. So, if you create a top-notch LinkedIn profile, you can quickly expand your audience and find people interested in buying services. The process is quite simple because all you need to do is:

Create a professional bio: Mention what you do and who are the people you can help via your services.
Optimize your profile’s About (personal info, website and portfolio info, etc.) and Experience (previous projects) sections.
Use the LinkedIn filters to connect with individuals and companies.
Personalize your invitations and respond via DMs to people inviting you.

This may sound like a lot of work, and believe me, it is. Still, if you want to attract more clients via social media platforms, LinkedIn is the best way to go.

3. Pay Attention to your Portfolio and Website

Regardless of how many connections you have on LinkedIn, clients need to trust that you are the best person for a project before hiring you. And there’s no better way to do that than to have a comprehensive portfolio and website.

Websites like Dribble and WordPress allow you to create portfolio websites quickly and efficiently. As a web designer, you can treat your website like a personal project and use your UI and UX knowledge to outshine your competitors.

4. Create Social Proof

In a few words, social proof is a way to prove to new clients that they should mimic the behavior of your existing clients by hiring you for their project.

To do this, you can create a page with Google reviews, collect testimonials/references, take screenshots of your conversations with clients and capture their feedback. Then all you need to do is present them on your portfolio website, in your social media posts/stories, etc.

5. Use Word of Mouth

Apart from asking your existing clients for referrals, you should try to build a deep professional relationship with them. This will automatically help them to recommend your services through word of mouth.

In many cases, word of mouth has proven to be much more reliable than traditional advertising methods (email marketing, SEO tactics).

6. Speak at Events and Podcasts

Say you are an experienced web designer, and all you need is to expand your target audience. In this case, speaking at events is a fantastic way to build authority. Of course, becoming a public speaker is not easy, especially if you’re a beginner.

This is where podcasts come in handy. By appearing as a guest on podcasts (or webinars), you can easily get your name out there, connect with people interested in web design, and eventually attract new clients.

Start by finding communities (e.g., Facebook groups for web design) and communicate with active (or just interested) people in the web design niche.

7. Offer Free Advice to your Audience

Don’t get me wrong, I know that offering something for free is not the best thing. Still, by creating free content and offering free advice, you can make people take notice of your talent.

Likewise, answering questions on social media platforms and creating valuable content is a great way to convert your website/social media visitors into customers.

Wrap Up

Remember that the most important thing in attracting new clients is the quality of your work. This may sound obvious, but believe me, it’s more than just a rookie mistake.

Let’s close with this; the tips listed above will allow you to work harder but smarter. After all, that’s all you need to build authority as a web designer and attract new clients.

Featured image via Pexels.

The post How to Find Web Design Clients in 2022 first appeared on Webdesigner Depot.