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If you don’t keep in touch with your customer base, it can become easy for them to drift away. Newsletters are an affordable and effective way to check in with your audience occasionally.

However, you will need to craft well-designed newsletters to have the desired impact. Your newsletters should include engaging content, including images and written content. They should look highly professional and aesthetically appealing, so people are encouraged to read them. Another thing to consider is the method you want to send the newsletters. Picking the right platform can save you time and energy, especially if you have a large readership. 

The good news is that there are a variety of available platforms that can help you make great-looking emails. These services can also make it easier for you to send newsletters.

Let’s take a look at some of the best newsletter platforms available:

1. HubSpot

This is a name that needs no introduction among digital marketers. HubSpot offers several powerful marketing platforms with valuable tools and features to help any marketing campaign succeed.

HubSpot’s email marketing tool includes easy drag-and-drop tools that make it simple even for novices to write killer newsletters.

When you choose HubSpot’s email marketing tool, you will also have access to its powerful customer relationship management (CRM) platform. HubSpot’s CRM platform includes various email automation tools like follow-up email tools and helps you personalize your newsletters.

HubSpot’s marketing tool includes a free plan that provides access to some of the platform’s powerful email marketing features. The free plan limits users to sending 2,000 emails/month, and paid plans start from $50/month.

2. Mailchimp

Here’s another name that is well known among marketers – particularly concentrated marketers that focus on email campaigns. Mailchimp uses a drag-and-drop email editor that helps just about anybody create professional-looking newsletters and emails.

Mailchimp also has A/B testing tools to help you fine-tune your campaigns and cross-device tools that ensure your newsletters look great on any platform.

The platform offers a selection of newsletter templates to help you get started and make it easy to manage your contact list. The platform allows you to automatically resend newsletters using different subject lines if the recipient didn’t open previous emails.  

Mailchimp offers a free plan that manages up to 2,000 contacts and sends up to 12,000 emails/month with limited access to other features. Paid plans start at just $11/month per 500 contacts with access to more services. Other plans range from $17/month per 500 users to $299/month per 500 users, increasing access to Mailchimp’s tools.

3. AWeber

AWeber is a popular choice because it is so easy to use. It’s another platform that uses drag-and-drop design technology that requires no coding knowledge. The software allows users to add carousels for a truly professional look.

The platform also includes tools that simplify list management and segmentation. AWeber features 6,000 royalty-free stock photos, and it can be integrated with other platforms, including WordPress.

Some people might find that AWeber isn’t as advanced as other options and doesn’t have some of the features they need. However, the platform is ideal for smaller companies and people just getting started with newsletter software applications.

AWeber offers a free plan that lets you add up to 500 contacts. Paid plans start from $16.15/month, and other pricing plans are available to users who need to manage more contacts.

4. Sendinblue

With an expansive template gallery and efficient drag-and-drop design technology, Sendinblue is another platform that helps people create professional, aesthetically pleasing newsletters. It lets users select display conditions that determine which content recipients see.

The software offers a range of features that help automate sending numerous newsletters, including the ability to send according to the recipients’ time zones. It also provides analytical tools to show how well your newsletters are performing.

Sendinblue offers a free plan that allows you to send up to 300 emails/day. Paid plans start from $25/month for the Lite plan and $65/month for the Premium plan with 20,000 emails/month. Each tier gives you access to more features, and prices increase if you want to send more emails.

5. GetResponse

GetResponse has been around for longer than most other newsletter options, so they’ve had plenty of time to get it right. With the platform’s fluid design features, it’s easy to create impressive newsletters and emails that look professional. 

Other features from GetResponse include segmentation and lead scoring features, autoresponders, and automation workflows. In addition, you can have your newsletters sent at optimal times and take advantage of A/B testing tools.

The platform’s free plan lets you manage up to 500 contacts with unlimited newsletters.

GetResponse also provides a Basic plan from $12.30/month, a Plus plan from $40.18/month, and a Professional plan from $81.18/month, each of which lets you have up to 1,000 contacts. Each plan gives access to more features than the other, and you can pay more to manage more contacts.

Start Sending Professional Newsletters Today

Choosing the best newsletter software for you depends on various factors. These factors include which tools you need from the software, your technical ability, and how much you can afford to spend.

As with any product, it’s a good idea to shop around before making any decisions. Most platforms offer free plans, allowing you to try them out first without paying a penny. If you need more advanced features or hope to scale up at some point in the future, it’s probably best to look at platforms that can do more for you.

 

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Welcome to Bloomreach Headless Experience Manager, a headless content management system with the APIs and flexibility to power any front end while retaining powerful personalization and authoring capabilities!

This guide helps new developers get started with the platform. Step-by-step through a series of milestones, you’ll learn the first steps of developing websites using Headless Experience Manager. 

Source de l’article sur DZONE

Is sketching essential to UX and UI designers? Well, if you think of sketching as a way to explore problems and record potential solutions, then yes, it absolutely is.

One of the most challenging tasks of any design process is capturing the initial idea. We’ve all spent countless hours thinking through an innovative solution to a project, only to lose the idea again. It turns out that sketching is a brilliant solution to this problem.

In this guide, you’ll learn how to improve your UX designs using sketching as a tool. First, we’ll answer the question of how sketching benefits design, then we’ll look at the tools you need, and finally what an efficient sketching process looks like. By the end of this 3-minute read, you’ll have valuable new knowledge that will help you as a designer.

Why Sketching Is Important For Designers

When you start working on a project, it’s tempting to jump straight into high-resolution wireframes. But in doing so, you run the risk of spending hours on each little detail, only to discover that the overall concept doesn’t work.

Sketching — unlike drawing, which is about communicating an idea — is a free-flowing, process that allows you to get your ideas down on paper (yes, paper!) fast.

If there’s one thing you take away from this guide, let it be this: sketches aren’t for clients, or colleagues, or Dribbble, sketches are just for you. They’re a non-written way of rapidly making notes. Sketches will help you recall all the possible routes to consider.

Sketching is all about visualizing your ideas quickly and efficiently. When you’re sketching, you don’t have to worry about details, and you don’t have to worry about communicating with anyone else.

By sketching ideas without detail, you can quickly explore numerous solutions for a project. It’s fascinating how sketching can help you visualize an idea and revise it again and again along the way with minimal effort.

So, what revolutionary new tools do you need?

What Tools Do You Need For Sketching?

Designers love new tools, but when it comes to sketching there are relatively few, and you probably already have them to hand.

First, you’re going to need paper. A notebook is fine, it doesn’t have to be high-quality paper; in fact, you will probably feel freer and less restrained if you make sure that it is cheap.

You’ll need something to make a mark on the paper. A pencil is fine, as is a pen, a biro, and just about anything else. Don’t worry about an eraser, sketching isn’t about correcting mistakes, but you will need a sharpener if you’re using a pencil — never draw with a blunt pencil!

Whatever implement you choose, it’s a good idea to have a heavy marker, like a Sharpie, to pick out an important detail, and perhaps a fine pen to add small detail (if required).

Finally, make sure you have a timer to hand. A chess clock is perfect for an old-school aesthetic, but a timer on your phone is perfectly fine. The timer is to make sure you don’t spend too long on one sketch, so you don’t have time to get wrapped up in perfecting the details.

Sketching 101: A Step-by-Step Process

When you’ve been sketching for a while, you’ll discover your own process, and preferred methods. But for anyone new, here’s how to get started.

1. The Initial Idea

As with designing a wireframe, the most challenging step is getting started. Usually, at the beginning of a project, we are overwhelmed. This is because there are so many ideas, and we do not know where to start. For this reason, a detailed analysis of the project is essential.

You can start by thinking about the most important interactions you need to create. This way, you will find out the most important and exciting aspects of the project.

Since most of us get caught up in the fine details, it is beneficial to think of sketching as a brainstorming session. This session is simply about coming up with an innovative solution for a project and visualizing it.

It’s fine to have an idea that you’ll ultimately disregard. This is not the time to edit yourself.

2. Start Sketching

Take a piece of paper and use your sketching tool to divide it into six sections. Set your timer for 5 minutes and start drafting mockups for the first interaction.

Often, designers struggle with this step, and fall back on what they’re used to, i.e. wireframing and high-res mockups. If you find that you’re struggling to start sketching, start by making a mark on the paper; any mark at all. Then, make a second mark. With the third mark, try to position it in a way that says something to you about the project, by its size, weight, position — anything at all. Keep going, and before you know it you’ll have a complete sketch.

It’s vital that you do not exceed the time you give to yourself because sketching is not about fine details. The time is better spent exploring multiple ideas, even if those ideas only serve to confirm that the first idea was the most promising.

Repeating this step can be very valuable. Once you are happy with the results, you can move on to the next and final step.

3. Self-Editing

Unfortunately, you can not take away every concept you have outlined. This step is about choosing your most effective ideas and expanding on them.

Most designers want to create top-notch, detailed designs, and that’s fine. However, sketches are only really helpful for the early stages of a project, and creating perfect sketches in the first stages of a project may not be productive — in fact, it can be restrictive.

It’s often a good idea to combine some of your designs. Redraw them together, and once you’ve done that expand and refine them.

Improve Your Design With Sketching

It doesn’t matter if you think you’re bad at sketching — no one is going to see your sketches except you. Many of us would struggle to sing in public, but are absolutely fine singing in the shower.

Remember that sketching is not about your artistic skills; it’s about capturing an idea and expanding on it. After all, once you have your final design, you will recreate it digitally.

You don’t have to be an artist to be a designer. And since sketching can improve your UX designs, there are many reasons you should give it a try.

Once you’re comfortable with sketching, you’ll find it an invaluable tool for identifying sticking points in a project, and solving them before you reach the wireframe stage.

 

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In my experience, the biggest challenge that freelancers face — more than winning clients or setting prices — is project management; take on too much work, and you’ll start missing deadlines, take on too little, and you’ll start missing your rent.

Some people are naturally organized; they rock up at their desk at 08:59, fully confident in what they will spend the next 8–12 hours working on. Let’s be kind and say that I am not one of them, and leave it at that. The only way I have managed to survive the industry is by self-consciously micro-managing my schedule on a daily basis.

When I worked in an agency, I knew what I would be working on days in advance. Now, I know 90% of what I’ll be working on, weeks in advance.

That level of organization requires very, very, very careful planning. I hold team meetings at the end of the day, yes, “team” meetings of one person. To do that I use a number of tools that suit me.

How to Choose a Project Management App

The most important aspect of any project is the end. That’s when the client will assess your work, and that’s when you get paid. So when you choose a project management solution, make sure it gives you a clear path to the project conclusion.

I know one freelancer who sets himself a hard stop at 7 pm every day. At 7 pm, he downs tools switches off, and walks away. I once heard him end a client call at 7 pm because he’d reached his cut-off point. It made me wince — I would have stayed on until the call concluded — but it hasn’t affected his business.

I know another successful freelancer who works on a budget. When she has earned the money she needs for that day, she stops. She bills by the hour to make this work, so when she sits down in the morning, she knows exactly what time she’ll finish.

Personally, I prefer a task-based approach. I know what I have to get done; if I can get ahead, then great, but my main focus is ensuring I don’t fall behind. I believe that if you hit your deadlines, everything else will take care of itself. Admittedly, there have been a few late-nights (and all-nights) over the years, but thankfully they’re less common these days.

No one style of project management suits everyone. And it doesn’t matter what approach you take, provided you take an approach.

8 Best Project Management Apps for Freelancers

As a freelancer, the most important thing characteristic you can have is reliability. Cultivate a reputation for delivering on your promises, and you’ll become invaluable to your clients. The best project management app is the one that helps you keep your promises.

There are some excellent tools on the market that facilitate project management, but most are aimed at SMEs, or project managers running a team of freelancers.

The tools here are listed from least, to most useful for the average freelancer. I’ve avoided too many time-tracking apps because I find these tend to encourage billing by the hour, which is potentially damaging to your business long term. If you do need pure time-tracking, check out Harvest. I’ve also avoided solutions that are too large-scale to benefit freelancers. If you’re looking for a project management tool for teams, then Basecamp, Jira, Project.co, and Redbooth are all worth considering.

Sadly none of these apps are perfect, and there’s a good chance you’ll need to use two or three to manage your projects.

8. Todoist

Todoist is hands down the best to-do app on the market. The downside is that its feature set is minimal.

Todoist really excels at lists. You can break down tasks into sub-tasks, and sub-sub-tasks. The downside is there’s no real scheduling or comparison of multiple projects in a single view.

The mobile apps are great, and Todoist recently introduced boards, a form of kanban board that gives you a good overview of everything. If it introduces a gantt chart, I can see myself relying on it more.

Todoist has a free forever plan that is fine for most freelancers, and the paid plans start at just $3 per month.

7. Bonsai

Bonsai is an excellent service for freelancers that grew from a simple invoicing app to include proposals, contracts, time-tracking, and more.

I used Bonsai for invoicing for a couple of years, and it does everything it claims to do. However, there are a couple of significant areas where it falls down. Firstly, its invoicing is super-aggressive and cannot be customized — make sure you’re on friendly terms with any client you send a Bonsai invoice to. Secondly, while it does a good job of tracking what you have done, it doesn’t help you plan what needs to be done beyond a formal proposal.

If you’re running a few simple projects, then it’s possible Bonsai is right for you. Pricing starts at $19 per month.

6. Monday

Monday is one of the biggest players in the project management market. It offers a dizzying array of options, and if this list were aimed at project management for agencies, Monday would be further along our countdown. Monday may suit freelancers, particularly those who have migrated from agency work, but for most, it’s more than we need.

There is a free-forever plan that covers almost everything you could want. However, if you need to view your projects as a gantt chart — and I strongly suggest you do — then you’ll need to update to the standard plan, which starts at $8 per user per month, with a minimum of three seats, meaning at least $24 per month when billed annually.

5. AND.CO

AND.CO stands out as a slick, easy-to-use option for managing a freelance business. Like Bonsai, it allows you to manage proposals, invoicing, time-tracking, expenses, and more.

AND.CO also has extremely well-liked customer support. An underestimated consideration when you don’t have your own accounts team to resolve problems.

As with other solutions of this type, the task-management is lacking. It does include a simple to-do list, but in my opinion, it’s not sufficient, and you’ll need to supplement it with something that supports gantt charts.

There’s a free forever plan, but it’s barely more than a free trial. Pricing for full-featured access starts at $18 per month when billed annually.

4. ClickUp

ClickUp is a SaaS that aims to replace just about everything else you could need. Unlike some options on this list, it includes a CRM, which is a bonus because there’s nothing worse than relying on the search function in your email to track down someone’s contact details.

ClickUp also offers a genuinely free-forever account with enough features to make it usable. If you choose to upgrade to a paid plan, it’s just $5 per user per month, which is excellent value.

If anything, there’s just too much in here. If you’re someone who considers themselves a power-user who enjoys digging into every nuance of a UI, then ClickUp could be for you. But, if, like me, you favor a simple tool that does what it’s told and gets out of the way, then there are better options.

3. Asana

Asana is probably the best-known project management tool on the market. It offers a tremendous number of options and is flexible enough for any style of project management.

There’s a free forever plan that is ideal for getting started and offers you most — you may be sensing a theme here — of the features you’ll need. But Asana’s best feature is its excellent timeline implementation of the gantt chart, for which you’ll need to upgrade to a premium plan costing $10.99 per user per month, with a minimum number of 2 seats that translates to a rather expensive $21.98 per month.

2. Trello

Trello is famous for its kanban boards, and many people prefer them to gantt charts, which has helped the app grow rapidly in the last few years.

If you’re prepared to pay $10 per user per month, Trello actually offers gantt charts as well, in the form of its timeline feature.

Trello is mainly designed for teams, not freelancers. However, if you do have the budget for a premium plan, Trello gives you an enviable ability to switch project management styles on a whim.

1. Toggl

Toggl is perhaps the perfect balance of time-tracking and gantt chart that is ideal for freelance projects.

As with most tools, Toggl is designed for teams, with billing starting at $8 per user per month. However, it offers a solo plan, designed for freelancers, that is free forever.

The main thing you miss out on with Toggl’s Solo plan is team timelines, which you won’t need unless you’re outsourcing work. One other obvious omission is unlimited planning boards, which you may find yourself paying for sooner or later.

But for a mixture of simplicity and powerful features available for $0, Toggl is hard to beat.

 

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The serverless journey started with functions – small snippets of code running on-demand and a short period in Figure 1.  AWS Lambda in the “1.0” phase made this paradigm very popular, but it had its limitations around execution time, protocols, and poor local development experience. 

Since then, developers realized that the same serverless traits and benefits could be applied to microservices and Linux containers. This leads us into what we’re calling the “1.5” phase in Figure 1.  Some serverless containers here completely abstract Kubernetes, delivering the serverless experience through an abstraction layer that sits on top of it, like Knative.

Source de l’article sur DZONE

As a core component of continuous delivery, feature flagging empowers developers to release software faster, more reliably, and with more control. This Refcard provides an overview of the concept, ways to get started with feature flags, and how to manage features at scale.
Source de l’article sur DZONE

If you’re here, then you’re thinking about becoming a web designer and wondering if it’s a smart move.

Honestly, it’s not uncommon to be plagued by doubts and what-ifs when making a big career change, and that’s especially so right now, what with all the uncertainty we’ve faced over the last year.

Here’s some good news: It’s never a bad time to become a web designer, which makes 2021 the perfect time to turn your passion into a career! Here are 8 reasons why:

1. People Are Spending More Time Online Than Ever Before

DoubleVerify surveyed consumers’ digital consumption habits in 2020, and guess what it found? The amount of time people spend online has doubled since the pandemic began. Before 2020, consumers worldwide were spending an average of 3 hours and 17 minutes online every day. Now? The average is 6 hours and 59 minutes.

Needless to say, web designers are in high demand as businesses rush to get in front of these consumers.

2. There’s a Big Freelance Boom Right Now

An Upwork study at the end of 2020 reveals that freelancing grew by 22% (about 2 million workers) since 2019. This now-popular career move is a great option for everyone — from university graduates entering the workforce for the first time to anyone who’s been recently laid off. Heck, if you’re just plain unhappy with the course of your career and want to shake things up, freelancing could be the breath of fresh you need.

3. It’s a Future-Proof Field

In these uncertain times, you’re right to be cautious about jumping into something new. But web design is a career that’ll be around for a long, long time. It’s not just the fact that we’ll always need people to build websites that makes this field future-proof. You could build… Websites. Mobile apps. Web apps. Progressive web apps. You could specialize in… Graphic design. UX design. Web development. You could work for yourself. Build your own agency. Go work for someone else.

There’s a ton of flexibility in how you make a living as a designer. So if your interests change or your industry is impacted, that’s fine. Just pivot!

4. You Can Do It From Anywhere, Anytime

When people are nervous about traveling or living in densely packed cities, that’s not something that should worry you as a web designer. One of the benefits of being a web designer is that you can do it from anywhere you want and on your own schedule.

This is especially nice for anyone who has a family and needs a more effective way of managing it all at once, even when the kids aren’t in school or jobs out in the physical world are diminishing.

5. You’re in the Driver’s Seat

Let’s face it, it can be really stressful working for a company where you have little to no say about what goes on, how it gets done, and how much money you make for all your efforts. This is one of the reasons why freelancing is such an attractive option for many. You get to decide which content management system you build websites with. You get to decide who you work with. You get to set your hours of availability. You make the rules. And you know what? You can change them at any time. It’s all on you.

6. It Can Be a Lot of Fun

There’s some fascinating stuff coming down the line in digital design. For instance, augmented and virtual realities are really starting to pick up speed as ecommerce companies need a better way to allow customers to window-shop and try stuff on digitally.

AI is also bringing a lot of changes to the space. Not only can machine learning and language processing improve the way companies do business online, but they can also improve the way web designers work, too.

7. It Can Also Be Really Rewarding

Because you control your career as a web designer, you get to decide who you build websites for. So, what kinds of causes are you passionate about? Is there an industry you have close ties to and want to give back? This isn’t about working for free. This is about offering your professional design services to people you’re invested in and causes that get you excited.

Not only will it be easier to work for clients like these, but you’ll enjoy it more, too.

8. You Don’t Need to Go to School to Become a Designer

This is a common question for people wanting to leap into web design. While you should have some basic knowledge and skills when you start, you don’t need a degree in design or development to start making money.

One of the beautiful things about becoming a web designer is that you can learn as you go. Here are 5 free courses that’ll help you get to the next level. For instance, you can start as a freelancer, building websites from pre-made templates or themes. As you get more experience and pick up advanced design and coding skills, you can then branch out into specialized fields or areas of expertise.

Ready to Become a Web Designer?

There are many, many reasons to leap into web design in 2021. But are you ready? Before you get started, make sure you have a trusted set of resources to help you with the business side of becoming a web designer. Webdesigner Depot is a good place to start. You’ll learn things like:

And much, much more. When you’re ready, check out this 3-part business branding series where you’ll learn how to kick off your new web design business the right way.

 

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