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Looking to save big and make your web design job easier at the same?

This carefully picked list includes top-tier quality items that have already been used by hundreds of thousands of people like you.

From WordPress themes, plugins, web apps, website builders, and illustrations, this list has everything for everyone.

Check all these 10 excellent deals for designers below:

1. Amelia

Amelia is a WordPress booking plugin that saves businesses time and money from the beginning by replacing their manual or semi-automated appointment and event booking operations with a fully automated one.

Amelia is easy to set up and use. Fitness centers, consulting organizations, training institutions, beauty salons and spas, photographers, medical centers, and other businesses that rely heavily on client and customer appointment or event bookings will profit from using it.

  • Clients can go online to make appointments 24/7, change or cancel appointments, and make payments. They can also purchase tickets for events and add special requirements.
  • Amelia automatically sends notifications, reminders, and follow-ups by SMS, WhatsApp, and email (reducing no-shows while keeping clients aware of upcoming special sessions or events).
  • Amelia also manages group appointments, packages of appointments, employees’ schedules, special days, and days offs.
  • All the above can be managed at one or multiple locations from a single dashboard.

Amelia integrates with Google Calendar, Google Meet, Zoom, and Outlook Calendar. Click on the banner to learn more about what this amazing application could do for your business.

2. wpDataTables

Creating an informative table or chart for your website can be pretty labor-intensive.

  • You may have to work with and organize copious amounts of data.
  • You need to avoid compromising your website’s design at the expense of getting the tables or charts you want.
  • Your tables and charts may need to be responsive, editable, informative, and readable.

wpDataTables plugin does all the above for you and more. It is packed with powerful table and chart-building features that include –

  • 4 chart-building engines: Google Charts, Chart.js, Apex Charts, and Highcharts
  • The ability to accept data from multiple database sources and in numerous standard formats
  • The ability to highlight critical data, or color code data using Conditional Formatting
  • A wealth of powerful data filtering and sorting features
  • Live data from Google spreadsheets or JSON API

wpDataTables integrates seamlessly with Avada, Divi, Elementor, Gutenberg, and WPBakery. Click on the banner to learn even more about this popular WordPress plugin.

3. Trafft

To automate a booking operation, you might need one tool to book appointments, one to accept payments, another to manage employee schedules, and so on. Of course, if your business provides services at multiple locations, then you would multiply the number of tools times the number of locations, and you’ll be good to go.

Or, you could go with Trafft, a single tool with which you can manage all of the above, at multiple locations, all from a single platform.

  • Clients can book appointments online 24/7.
  • They can make payments online using PayPal, Stripe, Mollie, or Authorize .net.
  • Trafft sends reminders and notifications automatically via email or SMS.
  • Trafft integrates smoothly with Google Calendar, Google Meet, Outlook, and Zoom.

Click on the banner to learn about all of Trafft’s booking capabilities. You’ll be impressed.

4. WordLift

WordLift helps your website speak the language of Google. This way, your content will be discovered by users, giving you more organic traffic and helping your business website achieve excellent rankings.

  • WordLift uses AI to transform unstructured content into structured data that search engines can understand.
  • WordLift creates a knowledge graph, automates SEO tasks, and analyzes search intent.

Other features include automatic schema markup, content recommendation widgets, WooCommerce, and Image SEO, all designed to improve user engagement.

5. Total WordPress Theme

Three words summarize Total: flexible, easy, and complete. This aptly named WordPress theme is WooCommerce compatible and has everything you need to create one-of-a-kind sites.

  • Total puts excellent selections of demos, templates, and postcards at your fingertips.
  • The popular Slider Revolution plugin is included, as is Total’s flexible drag-and-drop page builder.

The 50% Black Friday discount is automatically applied when you order.

6. TheGem – Creative Multi-Purpose & WooCommerce Theme

TheGem – the versatile WordPress website builder – offers unlimited customizations, plenty of design & marketing focused features, an extended library of pre-built designs, and the fastest loading times: 

  • You have ready access to a rich selection of 400+ pre-built websites in outstanding design quality 
  • It enables you to build every part of your website right away in Elementor or WPBakery: headers & footers, WooCommerce pages, blogs, mega menus, popups, and much more.
  • You’ll love the 5-star user support, just as have 60,000 others.

TheGem can be yours at a 40% Black Friday discount.

7. Mobirise Website Builder Software

The best offline website builder for 2022 is free to use. That is in itself a great bargain. Mobirise’s team has sweetened the pot by offering a 33% Black Friday discount for their All-in-One Kit with its 175 premium themes and extensions.

  • Mobirise is strictly drag-and-drop and features huge selections of blocks, templates, icons, and images.
  • Your site is yours to host anywhere you want

More than 2 million sites have already been created using Mobirise.

8. Embed Instagram Feed

Instagram offers a terrific way to promote your business’s products or services. Its focus on visual communication makes it an extremely effective marketing tool.

  • It takes but three simple steps to embed Instagram into your website.
  • A variety of display options are available.
  • Your feed will be fully responsive and compatible with mobile devices.

An Instagram feed is yours at a 33% Black Friday discount.

9. Getillustrations Web and App Illustrations Bundle

 

Getillustrations is loaded with trendy illustrations you can pick and choose from, download once, and use forever.

  • Selecting one or more of the 13,000 different illustrations in over 100 categories can definitely add spice to your web designs.
  • Illustrations come in PNG, SVG, Ai, Figma, and Sketch formats and Getillustrations adds new ones every week.

Use the EliteDesigners25 code to get your 25% Black Friday discount.

10. Rey Theme

Rey is an innovative WooCommerce theme that is loaded with WooCommerce-friendly features and is easy to set up and use.

  • Key WooCommerce features include filtering, search, templating, and navigation.
  • Rey’s smart search helps site visitors find exactly what they want
  • Quickview and Ajax search is also available

Headers are customized for eCommerce, and visitors will appreciate Rey’s helpful cart, wish list, and checkout features.

Black Friday is not far off. Before you know it, many producers of WordPress themes, tools, and services will be offering tempting discounts.

Even if you come across a deal that appeals to you, it doesn’t hurt to look around to see if you can find a better one.

Keep in mind that the quality of a product or service is more important than its reduced price. It’s always best to pick and choose carefully. So, we’ve put together this list of the best Black Friday deals for 2022 to help you do just that.

 

[- This is a sponsored post on behalf of BAW media -]

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The post They’Re Live! 10 Great Black Friday 2022 Deals for Designers and Agencies first appeared on Webdesigner Depot.

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Artificial intelligence is the latest buzzword in the tech world. It’s everywhere and has been for a while, but AI-powered writing software is a relatively new concept.

AI Writing Software uses artificial intelligence to write articles, blog posts, and other content in your voice. The goal is to provide a tool that will save you time and energy so you can focus on different aspects of your business or life.

To help you get started, we’ve compiled a list of 20 AI writing software you can use to create content for your website, blog, or social media accounts.

1. Copy.ai 

Copy.ai uses Natural Language Processing (NLP) to produce high-quality content for your business, ebooks, blog posts, articles, product descriptions, social media content, and more. It can also be used to rewrite existing content so that you can use it on your website, blog, or social media pages.

Since it uses artificial intelligence to mimic human writing patterns and styles, the copy will be more natural and easier to read than the typical machine-generated text we’re used to seeing.

Copy.ai differs from traditional content creation tools because it doesn’t just offer suggestions on improving your current content; it generates new text based on what it thinks would be most relevant for the topic or audience.

Key Features: 

  • Pre-built Templates – Copy.ai has a ton of pre-built templates for different kinds of content. For example, you can see below that it has options for blogs, social media content, video, case studies, and more:

  • Different tones and variations – Get access to tones like friendly, persuasive, professional, luxury, witty, bold, and more to align the content with your writing style. It also creates multiple variations based on your input – you can pick the one you like or make more.

    To illustrate this, here’s a screenshot of the results we got while trying to write the introduction for this article using Copy AI. 

  • Writing and Brainstorming tools – You also get tons of writing tools, brainstorming tools, and personal tools. Writing tools include essay intro, cliffhanger generator, adjective accelerator, passive to active voice, verb booster, and the like. Brainstorming tools have a name generator, startup ideas, viral ideas, and more – while Personal tools include birthday cards, clubhouse bios, cover letters, love letters, and shower thoughts.

    You can save your content and then return to it later if you wish. Plus, the software’s user interface is easy to navigate, and the program is simple. 

Luciano Viterale, Co-founder of Ticker Nerd, also shares his experience with Copy.ai

“I’ve been experimenting with AI copywriting tools since GPT-3 was released. I have explored many of the popular tools. However, my favorite tool by far is Copy AI. They have an outstanding blogging outline feature; the UX is clean and easy to navigate, and the pricing is reasonable.

Copy AI also generated the name of my startup, “Ticker Nerd,” which is an investing newsletter that was recently acquired.”

That said, Viterale suggests that the blog outlines can be repetitive. He says, “one thing I don’t particularly like is that blog outlines include the same point repeatedly but articulated slightly differently, essentially adding no value.” 

Pros: 

  • Copy.ai produces content at least 80% as good as a human writer (and often better). The system continually learns, which means the more you use it, the better it gets. 
  • It has an extensive library of templates available for different requirements. 
  • It supports over 25 languages, including English, French, Spanish, Portuguese, German, Italian, Dutch, Russian, and more. 

Cons: 

  • Not suitable for long-form content. 
  • The content can get a bit repetitive after a while.  
  • The free plan lets you create only 2000 words per month. 

Pricing: 

It starts from $39 per month (if you pay yearly) for up to 40k words per month, unlimited copywriting tools, priority email support, Blog Wizard tool, support for 25+ languages, and five user seats. 

2. Jasper 

Jasper.ai is an AI copywriting tool that uses a combination of artificial intelligence (AI) and natural language processing (NLP) to create content based on user input. 

It helps you generate original content for your blogs, social media, websites, and more. Jasper also knows 10% of what’s on the internet and continues to learn more daily.

Just like Copy.ai, Jasper’s user interface is easy to use and navigate around. With its specific template for blog posts, articles, ebooks, and more, it’s also one of the few AI writing software suitable for long-form content. 

All you have to do is enter the title, your intended audience, tone of voice, and language options, along with the main point of your copy, and voila – Jasper can churn out a high-quality piece of content for you within seconds.

(Jasper Interface

Key Features: 

  • 50+ AI templates – Jasper.ai offers a variety of AI templates, including Blog Posts, Summary, Conclusion, Q&A, Ads, Videos, Social Media, Rewriter, Marketing Frameworks, Articles, and more. Each template has several use cases – for example, a blog has Blog Titles, Content Briefs, and Outlines.

Headline Generator

  • Boss Mode lets you write long-form content such as blog posts, stories, and books. It also allows you to organize your content into projects and find help with priority chat support, Grammarly integration, and plagiarism checks. You can also choose from 25 languages, including English, French, German, Italian, Spanish, Polish, and more.
  • SurferSEO Integration – If you have a Boss Mode plan, you can add SurferSEO to your Jasper account. This integration will enable you to find the best keywords, build a content strategy, create blog outlines, and more.

Content production using Surfer SEO Integration

Pros: 

  • No technical assistance is required.
  • Simple, easy-to-use interface.
  • Provides plagiarism-free content every time.
  • It helps you build a content strategy based on high-ranking topics and keywords.
  • Ready-to-use templates cover most of the use cases that a writer or marketer will need.
  • Excellent customer support is provided through live training sessions, live Q&A sessions, blogs, Facebook community, help docs, and emails.

Cons: 

  • Plagiarism-free content doesn’t always mean unique content.
  • Customer support options via chat or email are limited.

Pricing: 

It starts with $40/mo for 35K words, 50+ AI templates, 20+ languages, up to 5 seats, and chat support.

3. Rytr 

Rytr is a content generation tool that uses AI to generate high-quality, human-sounding content for emails, blogs, YouTube videos, and landing pages. 

It also supports multiple languages and tones and uses copywriting frameworks, including AIDA & PAS. And to ensure that your content is free of plagiarism, it comes with a built-in plagiarism checker.

Like Copy.ai. Rytr is also more suitable for short-form content and copywriting than long-form content. 

Key Features: 

  • 30+ languages – Rytr supports many languages, including English, Finnish, French, German, Greek, Italian, Japanese, Korean and Polish. It also uses a proprietary approach to support languages that are not supported by the limitations of GPT3.

Language Support

  • Use Cases: Rytr offers 40+ use cases, including Blog Section Writing, Blog Ideas & Outline, Brand Name, Business Idea Pitches, Call-to-action, Cover letters, Emails, and more.

    Each use case has a short description of what it’s about below it. Select the use case to write about, give a little context about what you want to write, and then select how many variants you want the AI to write for you (max is 3). 

You can also choose a creativity level by selecting one of 6 options, including Default, Non, Low, Medium, High, or Max.

Generating Blog Ideas & Outlines

  • Tone – You can add a personal touch to your content by choosing from over 18 tones, including Formal, Convincing, Inspirational, and more.

Writing in a formal tone.

Pros: 

  • Simple user interface.
  • Fast live chat support.
  • Using the magic command, you can produce content for poems, letters, and more.
  • Comes with an in-built tool for plagiarism checks.
  • Provides multiple resources for guidance.

Cons: 

  • Tone options are limited.
  • You will receive a small number of credits per month.

Pricing: 

It starts at $9/month for 100K characters per month. There is also a free plan with a 10K characters limit.

4. Writesonic 

Writesonic is a content-creation platform that uses generative artificial intelligence models to write SEO-optimized long-form blogs and articles. 

It has 65+ use cases or templates, including Article Writer 3.0, Landing Pages, Tweets, Quora Answers, Facebook Ads, and more.

You can easily create desired content by picking a suitable use case, typing a topic, and adding a paragraph of your own words. You can also set the language and quality level before generating it.

Generating Pros and Cons

Key Features: 

  • 24 Languages: You can produce content in 24 languages, including English, Dutch, French, German, Italian, Russian, Czech, Danish, Greek, Hungarian, and more. They’re also continually adding more language options.

Languages

  • Unconventional Use Cases: It’s got a more comprehensive range of templates, including Sentence Expander, Text Summary, Conclusion Writer, YouTube Outlines, LinkedIn Ad Descriptions, Analogy Maker, Question Generator, Song Lyrics, Definition, and more.
  • SEMrush and WordPress Integrations: Writesonic integrates with SEMrush, Zapier, and WordPress.org. SEMrush helps you optimize your content for search engines, and WordPress.org lets you publish your blog directly from Writesonic. Zapier integration enables you to automate your content from Writesonic.

SEMrush Integration

Pros: 

  • Easy to use.
  • The User Interface gives you step-by-step instructions and tips for how to use the tool more efficiently.
  • There are many unique use cases, including a hook generator, pros and cons generator, and landing page creator.
  • Free trial available.

Cons: 

  • Like other tools on this list, the copy may not always be accurate. 

Pricing: 

It starts at $10/month for 12K words, 70+ AI templates, a Landing page generator, a browser extension, Zapier integration, and more.

5. Grammarly Business 

Like most other tools on this list, Grammarly Business isn’t an AI-based content writer per se—it’s more like an AI-based writing assistant. Specifically, it checks your documents for grammar, spelling, plagiarism, and style mistakes.

Grammarly Business also provides feedback on your writing style so that you can improve as a writer over time. 

You can use Grammarly Business to:

  • Get suggestions to improve your writing style, including word choice and sentence structure.
  • Identify common grammatical mistakes and fix them in one click.
  • Improve your email response time by checking emails before they’re sent out.

It’s also ideal for larger teams of writers who need to access the same Grammarly accounts, enabling multiple users to edit documents simultaneously.

One of the best parts about this tool is that it integrates with every online writing space, including Google Docs. This allows you to write and edit simultaneously without waiting for one draft to be finished before making changes to the next.

Key Features: 

  • Custom Brand Tone: You can create multiple tone profiles to suit your needs and assign them to different Teams. You’ll also get real-time feedback on your tone and can adjust it while writing. Your tone can be anything from Joyful, Excited, Loving, and Surprised to Curious, Formal, and Cautionary.

Brand Tone Feedback

  • Grammar Checker: Grammarly gives you feedback on everything that can be improved in your writing – from typos to sentence structure. It also checks for grammar mistakes, spelling errors, and incorrect punctuation.
  • Style Guide: Grammarly Style Guide enables you to establish a uniform tone and style across all your teams. You can set a library of words, terms, and phrases that your teams should adhere to.

    You can also prevent them from using complex acronyms or jargon. Lastly, you can get feedback on how the performance has increased with the Style Guide.

Style Guide Analytics

Pros: 

  • Real-time feedback on errors and tone usage.
  • Grammarly gives instant, easy-to-understand feedback and lets you fix mistakes with just one click.
  • You can always add new words to the dictionary.

Cons: 

  • It flags passive voice as an error.
  • Grammarly is good at catching mistakes, but sometimes it corrects things unnecessarily.

Pricing: 

It starts at $15/month for one member, real-time feedback, style guide, snippets, brand tones, admin controls, and more.

6. Peppertype.ai 

Peppertype.ai is another AI-based content generation tool that claims to create content ten times faster, boost Google ranking, and optimize conversions.

It’s a simple but valuable tool for writers who need help getting started on their next article, email, or blog post.

Some of its use cases include a product review generator, Amazon product descriptions, personal bio, email subject lines, cold emails, paragraph writing, Google Ad copy, Meta descriptions, blog outlines, blog conclusion, and more.

Key Features: 

  • Projects: You can organize your content under Projects, which will group similar types of content so that you have an easier time finding and repurposing the content.

Projects

  • Output personalization: You can like or dislike the output so that the AI behind it can learn your preferences and improve its performance.

Personalizing output

Pros: 

  • If you invite your friends to use Peppertype.ai, join our community, write them a review, and schedule a training call, they’ll reward you with more word credits.
  • You can create teams, projects, and workspaces.
  • You can filter out unwanted results with annotations.

Cons: 

  • One seat is expensive, and the price increases with each added seat.

Pricing: 

It starts at $35/month for one user, 50K words, 40+ use cases, unlimited projects, customer support, and more.

7. Anyword 

Anyword is a copywriting AI that creates content tailored for your customers and target audiences. 

It has a unique feature – the predictive performance score to predict how well your copy will perform and engage with your audience. This helps you write optimized texts that boost your conversions.

It has 11 major use cases, including a social post generator, Instagram caption generator, sentence rewriter, AI writer tool, meta description generator, Ad copy, landing page, blog, and more. 

Generating Facebook Post

Although it can create blog post titles and outlines, it’s better suited for writing short-form content like ad copy, product descriptions, and headlines. When writing a blog post, it can generate the title, outline, and introduction before creating body paragraphs.

Key Features: 

  • Predictive Performance Score: This score is given to your copy based on its potential to perform well with your target audience. This can help you immediately improve your copy.

Predictive Performance Score

  • Website Triggered Messages: This feature helps you create and deploy multiple copy variations on your website and apply the best one automatically.

Pros: 

  • It offers a predictive performance score to optimize your copy beforehand.
  • It also offers a free social post generator. No sign-up is required.
  • It automatically creates and runs multiple copy variations to determine the best one.
  • A Freemium plan is available.

Cons: 

  • Limited use cases.
  • A bit expensive for the credits and the number of use cases it offers.

Pricing: 

It costs $24/month for 20K words and one seat.

8. Scalenut 

Scalenut uses Natural Language Processing (NLP) to produce content that ranks higher on search results. It also gives insights into statistics such as word count, grade level, H tags, readability, and the number of images you should use in your content piece. 

Aside from that, it offers a variety of use cases, including SEO Hub, AI Copywriter, Talent Network, Chrome Extension, Cruise Mode, and more. With these features, you can create content for blog ideas, product descriptions, website copies, blog intros, and more.

Key Features: 

  • Integrations: You can integrate Scalenut with SEMrush for keyword research, cluster boost, and Copyscape to check plagiarism.

App integrations

  • Cruise Mode: Cruise Mode helps you create blog content in 5 minutes. You just need to provide your blog post’s title, outline, and main points to get your intended content. You’ll also get a real-time quality score that helps you improve your search ranking.

Pros: 

  • It offers a quality score.
  • Affordable plans with a 7-day free trial.
  • 24*7 chat & email support.

Cons: 

  • Limited use cases and features.
  • Content quality is not consistent for all businesses.

Pricing: 

It starts at $12/month for 100K AI words, 5 SEO reports, 24*7 chat and email support, and more.

9. Frase.io 

Frase.io is an all-in-one AI writing tool that helps you, research competitors, develop content briefs, and produce and optimize content.

First, you’ll analyze your search competitors using Frase so you can see what your competition is writing about. Next, you can focus on Then, your overall outline or dig deeper by focusing on individual headlines, external links, statistics, etc. 

Next, use Frase’s AI writer to finish your draft. You can choose from dozens of use cases to generate content, including product descriptions, blog introductions, and more. You can even automatically expand on what you’re currently writing or rewrite what you’ve already written. 

Finally, you can optimize your draft using recommended keywords and readability scores. Again, Frase provides real-time feedback as you fill in the gaps. 

Key Features: 

  • AI Writing Tools: They include an AI content generator, introduction generator, outline generator, paraphrasing tool, paragraph rewriter, blog title generator, meta description generator, product description generator, slogan generator, summary generator, sentence rewriter, and more. 

Blog introduction generator

  • Content Analytics: It fetches data from Google Search Console to provide insights into organic growth, content decay, and keyword opportunities.

Frase Content Analytics

  • Integrations: It integrates with Google Docs, Google Search Console, and WordPress. It also offers a Chrome extension.

Frase Integrations

Pros: 

  • You can add multiple pages in a single doc.
  • It offers content analytics, allowing you to see which articles are getting the most traction and which ones are not.
  • It enables you to do competitors’ research.

Cons: 

  • Limited word credits in each plan.
  • Max 3 seats available.

Pricing: 

It starts at $14.99/month for one user, 20K AI characters, and four articles (write/optimize) per month. There’s also a 5-day free trial for $1. 

10. Surfer SEO 

Surfer SEO is an SEO tool and AI writing assistance that uses Natural Language Processing (NLP) and machine learning (ML) to help you manage and improve your content strategy.

Rather than creating the body of your copy, it helps you create outlines and optimize the content you write based on that outline. 

It helps you to evaluate your content and find places to improve it using its content score metric, competitor research, SERP analyzer, and keyword recommendations. It also offers a content planner that you can share with your team. 

Key Features: 

  • Outline Builder for Content Editor: The tool generates headlines and paragraphs based on your competitors’ postings. You can use that content as is or edit it by copy-pasting it into the editor. Content paragraphs are available in English, German, French, Polish, Swedish, and Dutch.

Outline Builder Content Builder

  • SEO Audit Tool: This tool performs step-by-step optimization on your website to improve your Google search results. When you pick an URL to audit, it provides suggestions such as missing backlinks, internal links, word count, and important keywords to use.

Terms to use

  • Content Planner: You can start with your content planner by keyword or domain. Based on your keywords, it comes up with clusters that you can use to create your content topics.

    However, there is a learning curve involved. You will need to understand topic clusters, search intent, and keyword difficulty, among other metrics.

Content Planner

Pros: 

  • Easy to use interface.
  • They offer a 7-day money-back guarantee – if you don’t find it helpful, you get your money back.
  • It identifies keyword stuffing and prevents you from doing so.

Cons: 

  • Each plan offers a limited number of pages that you can audit.

Pricing:

It starts at $49/month for one website tracking and ten articles/month.

11. Copysmith 

Copysmith markets itself as an AI content creation solution for teams. 

This AI writer is best suited for bulk and short-form content copy like product descriptions, blog templates, social media content, advertising content, and more.

Key Features: 

  • Use cases: It includes product descriptions, content enhancement, ads & social media, blog templates, and brainstorming. With Product descriptions, you can generate descriptions for eCommerce Products, Instagram, Amazon, eBay, Etsy, and Flipkart. Blog templates include blog titles, blog ideas, outlines, intro, Kickstarter, and more.

Product Description

  • Campaign Builder: It includes several AI templates to help you generate SEO-optimized product descriptions, Facebook posts, and Google ads in just a few seconds. 
  • Integrations: Copysmith integrates with Frase to use SEO data, Google Ads to publish campaigns, Microsoft Word to produce content, and WooCommerce for products.

Pros: 

  • It’s easy to use and generates SEO-optimized content.
  • It comes with an in-built plagiarism checker.
  • Provides good training material for new users.

Cons: 

  • Not suitable for long-form content. 

Pricing:  

It starts at $19/month for 75 credits, up to 40K words, and up to 20 plagiarism checks.

12. ClosersCopy  

ClosersCopy is an AI writing robot that provides various templates for producing marketing materials, including website content, sales copy, email marketing campaigns, and social media posts. This tool doesn’t require any special skills or training to create engaging text.

Key Features: 

  • Use cases: It includes Facebook & Google Ads, email subject lines, landing pages, sales copies, social media content, and more.
  • LongForm editor: You can create blog posts, articles, sales copies, and email marketing copies.
  • Drag-and-drop builders: The drag-and-drop content builder makes your tasks more manageable by allowing you to drag and drop elements on your copy. The only thing you need to do is provide some context at the time of configuring this builder.

Pros: 

  • Its user interface is easy to use and navigate.
  • You can easily create content with their drag-and-drop builder.
  • The video tutorials provide in-depth, step-by-step instructions for each process.
  • Tone analysis helps you understand the emotions in your writing.

Cons: 

  • No free plan or trial period is available.
  • More expensive than most other AI tools.

Pricing:  

It starts at $49.99/month for two seats, 300 AI runs, 50 SEO Audits, an SEO planner, Email support, and more.

13. LongShot AI

LongShot AI is another writing tool that can help you write SEO-friendly content. It comes with over 30 use cases and a plagiarism checker to ensure your content is original. 

While most of its use cases are for short-form content, you can use templates like the content expander, write more, or bullets to text generator to assist you with your long-form piece. 

Key Features: 

  • Use Cases: It includes content rephrasing, FAQ generator, headline generator, blog ideas generator, meta description generator, text extender, blog insights creator, headline intro generator, product description generator, FAB copywriting framework generator, content readability improver, sales email generator, video description generator, and more.

Headline Generator

  • Integrations: It integrates with WordPress to enable you to export AI-generated copies directly to WordPress. Its integration with SEMrush will help you write SEO-friendly content. Apart from these, LongShot AI will also provide integration with Hubspot and Grammarly soon.

LongShot X SEMrush

  • LongShot AI Community: The LongShot AI Community is a group of researchers and developers working on open artificial intelligence problems. Anyone can join and contribute to the research.

Pros: 

  • The free forever plan offers ten credits daily.
  • Community is a big help for new users.
  • It gives you multiple ways to know more about the product, including blog posts, help videos, customer support, and announcements.

Cons: 

  • Aside from the free plan, it’s costly, especially considering the limited number of use cases and credits.
  • Doesn’t have use cases for social media content.
  • Supports only eight languages.

Pricing: 

It starts at $49/month for 1000 monthly credits, one user, basic integrations, and more.

14. INK Editor

Inky is a suite of content marketing tools that include AI-powered tools: AI Writer, SEO Optimizer, Copy Assistant, and Content Planner. These features can be used individually or collectively, and the price will be adjusted accordingly.

The AI Writer offers unlimited credits and helps you write long-form and short-form content. In addition, you can re-edit the generated copy with a single click as often as you want. The tool also offers WordPress plugin integration and open-source export API.

In addition, you get access to use cases like product descriptions, social media copies, sales copies, blogs, essays, emails, microcopies, product ideas, and more.

AI Writing Tools

Key Features: 

  • SEO Optimizer: INK’s SEO Optimizer is a natural language optimization tool that can improve your SEO score and increase engagement by providing recommendations on keywords, titles, alt text, and the like. Enter a keyword or phrase, and the INK SEO Optimizer will do the rest.

SEO Optimization Score

  • Content Planner: The INK Content Planner helps you group keywords and analyze search intent. You can also import your keywords and download your clusters for further analysis.
  • Copy Assistant: A built-in grammar checker automatically checks your grammar and spelling. It also checks words, tone, and sentence fragments.

Pros: 

  • Easy to use.
  • You can use it as an all-in-one content marketing tool. 
  • Offers unlimited AI text writing even on a free plan.
  • Offers keyword clusters to optimize your SEO strategy.

Cons: 

  • The paid plan is relatively costly for one seat.

Pricing: 

It starts at $50/month for one seat, INK Copy Assistant PRO, INK AI Writer PRO, INK SEO Optimizer PRO, and INK Content Planner PRO with 1,000 Keywords.

15. Articoolo

Articoolo is an AI content generator developed by a group of mathematicians, computer scientists, content writers, and marketing specialists. Thanks to NLP and AI technology, the tool drafts articles in a way that mimics the human brain.

Key Features: 

  • Use Cases: It includes Text Writer, Article Rewriter, Article Summarizer, and Image Scraper. Based on your keyword, Articoolo will also fetch images from royalty-free websites.
  • WordPress Plugin: This will help you export your copies directly to WordPress so you can post faster.
  • Plagiarism Checker: All you have to do is enter your text into the program, and it will scan for instances of plagiarism.

Pros: 

  • It has pay-per-use plans.

Cons: 

  • There’s no official website.
  • Customer support is missing the mark.
  • Not much information about the tool online.

Pricing: 

It starts at $19/month for a ten-article fixed package.

16. NeuralText

NeuralText is a writing tool that offers users keyword reports and cluster credits. It also has an API for developers looking to integrate its services into other programs.

Some of its most prominent use cases include a paragraph generator, content outline, and product description – making it a short-form content-centric tool. 

The best part is that it not only creates content but also creates content briefs and optimizes the content based on keywords and SERP analysis.

Key Features: 

  • AI Writing Assistant: This tool will help you produce text in any format. It also provides text recommendations while you write.

AI Writing Assistant

  • Content Optimization: NeuralText can help make your content more search engine-friendly and improve its score in Google’s search results. It analyzes your word choice and sentence structure to ensure your content is easy to scan and relevant to your topic.

Content Score

  • Content research analysis: It makes content research and studies more accessible, allowing you to see real-time data across SERPs. It also has a Google Docs-style editor, making managing your data points and keeping track of your research effortless.

Content research analysis

Pros: 

  • Free plan available.
  • Offers keyword clusters.
  • You can group content into different projects.

Cons: 

  • The community is not active.
  • A bit on the expensive side. 

Pricing: 

It starts at $49/month for one user, unlimited AI text generation, 50 content analyses, and 50 keyword reports.

17. AI Writer

AI Writer helps you create unique, SEO-friendly content that you can publish directly to WordPress. In addition, it offers features like research & write, text rewording, verifiable citations, and source summarizer.

Key Features: 

  • AI-Writer Content Kit: AI Writer uses artificial intelligence to analyze keyword difficulty and ranking opportunities based on the field you enter. It chooses up to 250 keywords and generates one article per keyword, which can be directly published to WordPress.
  • (Sub)Topic Discoverer: It checks to see what other writers have written about and then uses that information to create new topics for you.
  • Verifiable Citations: When it produces content for you, it also provides a list of citations so that you can check the accuracy of the information.

Pros: 

  • It offers a free trial for seven days.
  • One of the few AI writing tools to offer verifiable citations so you can confirm the accuracy of the content.

Cons: 

  • Not enough resources in the knowledge base for new users.
  • Fewer use cases.
  • Does not offer a free version.

Pricing: 

It starts at $29/month for one user and up to 40 articles.

18. Wordtune

Wordtune makes your previously written content clearer, more compelling, and more authentic by bringing out the best.

Although this tool doesn’t write content from scratch, it makes your content look more professional. It also integrates with Microsoft Word, so you can edit your work while you write your content.

It provides tools to: 

  • Rewrite your content 
  • Make your content casual 
  • Make your content formal 
  • Shorten your sentences to make them crisp 
  • Expand your sentences to give more detail 

Key Features: 

  • Paragraph Rewriter: Wordtune can rewrite your paragraphs entirely at once, one sentence at a time, and one word at a time. See below for an example.

Paragraph Rewriter

  • Tone: You can alter how your content appears by making it more informal or formal. Here’s an example: 

Casual Tone

Pros: 

  • You can make the text longer or shorter.
  • It offers a casual and formal tone.
  • Simple and easy-to-use interface. 

Cons: 

  • It doesn’t offer any other benefits besides rewriting.

Pricing: 

It starts at $9.99/month for unlimited rewrites. 

19. ProWritingAid

Rather than a full-fledged artificial intelligence writer, ProWritingAid is a grammar checker and style editor that’s available online. It helps prevent spelling errors, suggests impactful words, and corrects grammar and punctuation.

It supports general English, British English, US English, Australian English, and Canadian English.

Key Features: 

  • Document type: You can choose from 35+ document types for your content. They include general academic abstract, academic essays, admission letters, book reviews, business books, and more.
  • Reports: ProWritingAid provides three types of reports: real-time reports, summary reports, and style reports.

    Real-time reports show errors and corrections as you write. Summary reports provide an overview of all reports. It contains a spelling score, grammar score, and style score. On the other hand, Style reports identify problems in writing style and readability.

Summary report

Pros: 

  • It offers 20+ reports to track your progress as you improve your writing.
  • There are no limits on the number of words you can use with premium plans.
  • Notifies of style changes and suggests corrections if needed.

Cons: 

  • Only available through the web browser. 

Pricing: 

It starts at $20 per month or $120 per year (if you pay yearly). 

20. Article Forge

Once you provide ArticleForge.com with a keyword, article length, and other custom information, the program creates a 1500+ word article in seconds.

Your content will be checked for plagiarism and uniqueness before being delivered.

Key Features: 

  • Media-rich content: It can automatically find and insert relevant images, videos, titles, and links in your articles. To make it more relevant, ArticleForge also uses LSI keywords.

Creating an article

  • SEO Automation: It integrates with WordPress to automate your scheduling and posting of articles.

WordPress Integration

  • Interlinking: It can automatically turn URLs into links within your article. You can choose how often to do this for every keyword or just the first occurrence.
  • Languages: It can generate content in English, French, German, Dutch, Portuguese, Spanish, and Italian.

Pros: 

  • Produces SEO-optimized content.
  • Can schedule posts on WordPress automatically.
  • Plagiarism-free content.
  • Automatic keyword linking.

Cons: 

  • The content can be repetitive.
  • You need to check the accuracy of the content before publishing.

Pricing: 

It starts at $13/month for 25K words and the rest of the features.

Frequently asked questions about AI writing software.

1. What is AI Writing Software?

AI writing software is an artificial intelligence program used to write text. It can generate content for websites, blogs, and other fields. The content created by AI writers is often indistinguishable from human-created content. Still, sometimes it has a slightly robotic feel or may include words or phrases that seem out of place in the context of the writing.

2. How does AI Writing Software work?

The software uses an algorithm to mimic the creative process of human writers. It first creates a base text that modifies by adding words and phrases specific to your content. This ensures that you get high-quality original content every time you use it.

3. Who can use AI Writing Software?

Anyone who needs to create texts for their business or website can benefit from using this software. It’s also an excellent option for freelance writers and content marketers facing writer’s block. As it’s easy and fast, even beginners can start using it immediately and see great results within minutes!

4. Can I use AI writers for everything I write?

No — AI writers are best suited for shorter pieces like headlines or product descriptions because they don’t have much time to learn about your company’s brand voice or personality. 

While there are tools to churn out long-form content, you still need the human touch for longer and more research-intensive pieces like blog posts or sales copy. AI algorithms still can’t pick up on nuances like a human can.

5. What are some of the benefits of using AI Writing Software?

There are many benefits to using AI writing software. The most obvious benefit is that you no longer need to spend time creating content yourself. The software will do it for you! 

Another benefit is that AI writing software allows you to create content in any niche or topic you desire. You can even target multiple niches at once! This makes it possible to scale your business quickly and easily by leveraging the power of automation while still keeping your hands on the work itself.

6. How much does it cost?

The pricing depends on the type of service you want to use. Some companies offer free trials or even freemium versions with limited credits so that you can test their services before making a purchase decision. Some companies offer lifetime discounts for repeat customers, so keep an eye out for those offers when making your choice!

7. What’s the difference between AI-powered and human-written content?

While humans are still required for high-quality content creation, AI makes scaling up your content marketing efforts easier. By automating much of the writing process – from keyword research to formatting – AI can help you create more content at a lower cost per article. In addition, this frees your team members to focus on other tasks that require their expertise (like outreach) or simply spend more time enjoying their lives!

8. What is the best AI Writer?

The best AI writer depends on what you want it to do and how much you want to spend. If you’re going to write books or articles, many different programs can help you with this task. Our top pick for long-form would be Jasper

On the other hand, if you only need help with short-form content such as blog posts or press releases, there may not be any need for an AI writer because these documents don’t require as much work or effort from the user. In that case, you might want to use tools like Copy.ai, Rytr, and more. 

9. Can I use AI Writing Software to replace my human writers?

No, AI writing software isn’t meant to replace human writers. It’s designed to work alongside them, helping them create more engaging and relevant content for their audiences. You’ll still need human writers who can add style and personality to your content.

Over to You! 

Do you find writing to be an exhausting activity? If yes, you would want to try one of the AI Writing Software tools we suggested above. These are some of the best AI writing tools specially developed to boost creativity, motivation, and productivity.

There’s room for experimentation with AI-generated content as long as you can recognize where specific tools are lacking and how to incorporate that into your work. Ultimately, the future of AI writing assistant software will mean ever-more versatile tools for writers, so don’t be shy about testing the waters.

 

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Twitch, YouTube, Instagram, Facebook — virtually every major brand nowadays uses live streaming to connect and engage their audience. For enterprises and developers building cloud-native applications, this growing trend creates a need for streaming technologies that can reliably handle the rush of massive amounts of data, while also being flexible and easy to manage for developers.

One such technology is Apache Pulsar® — an open-source, distributed messaging and streaming platform that’s easy to deploy, simple to scale, and packed with developer-friendly APIs. So the next question is: how can you stream from Pulsar to Apache Cassandra®, the powerful NoSQL database designed to support data-heavy applications in the cloud?

Join our beginner-friendly Pulsar workshop on YouTube and learn how to connect Pulsar with Cassandra for streaming! In this post, we’ll set the scene with an introduction to Pulsar and guide you through four hands-on exercises where you’ll use these free, cloud-native technologies: Katacoda, Kesque, GitPod, and DataStax Astra DB. Each exercise will also be linked to the step-by-step instructions on the DataStax Developers GitHub wiki.

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Creating videos for social media or to embed on your site can be a fun and creative way to promote your brand or business. More importantly, time spent on a page is a significant SEO ranking factor, so providing a video to watch is of enormous benefit.

However, coming up with the music for your videos can be challenging. You want something catchy that fits your video’s tone but don’t want to violate copyright laws.

Music licensing can be tricky, but if you’re smart about it and know what license your needs fall into, things will go swimmingly. Many different types of licenses cover differing budgets or use cases.

Public Domain: Public domain music is music that is not protected by copyright and can be used by anyone for any purpose. This includes traditional folk songs, classical music, and works released explicitly into the public domain.

Creative Commons: Creative Commons is a license that allows you to use someone else’s work for free, as long as you give credit to the creator. There are several Creative Commons licenses, so read the terms before using any music in your videos.

Royalty-Free: Royalty-free music is music you can use without paying royalties. This means you can use the music in your videos without getting permission from the artist or paying for a license. You can usually find royalty-free music on stock audio websites.

10 Places to Find Music for Videos

Below you’ll find the ten most common places to find music for your videos, including Youtube, Instagram, and TikTok videos.

1. YouTube Audio Library

The first place to look for music is YouTube’s Audio Library. This is an excellent resource for finding free, high-quality music for your videos. You can search by genre, instrument, mood, or duration and preview the tracks before downloading them.

You can use music from the YouTube Audio Library in your Instagram and Youtube videos. Just make sure you follow the copyright guidelines specified on the YouTube website.

2. AudioJungle

AudioJungle from EnvatoMarket is an excellent resource for finding high-quality music for your videos. You can search by genre or mood and listen to previews of the songs before you download them.

AudioJungle offers a variety of paid plans that give you access to more features and higher-quality audio files. Prices start at $12 per month for the basic plan and go up to $48 per month for the premium plan.

3. Free Music Archive

The Free Music Archive is another resource to search for free music. It’s a little more eclectic than the YouTube Audio Library, so you’ll find a broader range of genres and styles here. 

However, all of the music on the site is licensed under Creative Commons, so you’re free to use it in your videos. In addition, you can search by genre or artist and even listen to previews of the songs before you download them.

4. Incompetech

The next website to find royalty-free music for videos is Incompetech. You can search by genre, mood, or instrument, but also read about music licenses. Besides, the site has a handy “music for video” section that features tracks that are specifically designed for use in videos.

Incompetech is free for users, but the company still earns money on display ads and Patreon donations.

5. Bensound

Bensound is a website where you can find high-quality music for your social media videos. It has a library of music that you can choose from, and you can also create custom playlists. The site is easy to use, and you can search for music by genre, mood, or artist. 

All of the music on the site is licensed under Creative Commons, so you’re free to use it in your videos. Prices start from approximately $12/mo subscription, or you can pay $34 per track.

6. ccMixter

ccMixter was created as a Creative Commons Project. It is a collaboration platform for musicians who want to promote their work. The site also has a handy “music for video” section that features tracks that are specifically designed for use in videos.

ccMixter offers a variety of paid plans that give you access to more features and higher-quality audio files. Prices start at $12 per month for the basic plan and go up to $48 per month for the premium plan.

7. Epidemic Sound

Epidemic Sound is a music company with a rich history dating back to 2009. They provide high-quality music for social media videos, and their library is constantly expanding. Epidemic Sound was founded by three friends working in the music industry. They were frustrated with the quality of stock music available, so they decided to create their own. 

Epidemic Sound has since become a go-to source for high-quality music. In recent years, the company has been working hard to expand its library and make it easier for people to find the perfect song for their videos. As a result, they now have over 30,000 tracks available.

Epidemic Sound’s monthly subscription service starts at $15/month. This gives you access to all of the site’s music, and you can download as many tracks as you want.

8. Musopen

Musopen is a perfect website for finding classical music for your videos. The site has various tracks to choose from; you can filter them by composer, orchestra, period, mood, length, and more. In addition, all of the music on the site is licensed under Creative Commons, so you’re free to use it in your videos.

Musopen offers a subscription plan that gives you access to high-quality music for your social media videos. You can choose from three different pricing plans, and each plan comes with a different number of downloads per month.

9. Jamendo Music

Jamendo is a website where you can find royalty-free music for your social media videos. The music on the website ranges from rock to electronica, and there is something for everyone. 

You can either browse the music by genre or use the search function to find the perfect song for your video.

10. StoryBlocks

StoryBlocks is a website created by two brothers, Aaron and Evan Sharp. It has a royalty-free music library with various music genres to choose from. You can find everything from pop to classical on this website. 

There is also a section of the website devoted to social media-friendly tracks. This means you can find music perfect for your videos without worrying about copyright issues.

 

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WordPress has made it easy for everyone to launch a blog, but even though launching a blog isn’t a difficult task any longer, driving traffic to your blog certainly is!

In this article, I’ll share some tried and tested strategies that have worked well for my clients’ blogs. You do not have to be an expert or a marketing guru to get traffic to your WordPress website. Follow the helpful tips I share in this article and watch the visitors start pouring in.

Tip 1: Use Powerful Headlines

The first thing related to your blog that a user reads in the search engine results is your article headlines. Of course, nobody wants to click on a boring article title. But a powerful headline stands out from the rest and gets you more clicks. 

In most themes, your article headlines are translated into meta titles for the pages. Meta titles indicate the topic of your articles to Google and other search engines. 

Tip 2: Build an Email List

Consider offering your visitors a newsletter signup form through which they can subscribe and get notified about new posts on your blog. You can offer them an incentive for free to persuade them to subscribe to your blog. It can be anything from an e-book, membership, useful templates, or an e-course. 

Building an email list gives access to the inboxes of your visitors. You can share your blog content with this prospective audience every time you post a new article. This will help you get consistent traffic to your WordPress blog.

Tip 3: Use Free Giveaways and Contests

Free giveaways work as an incentive for your WordPress blog visitors. To offer an entry to your blog’s free giveaway, you can ask your visitors for an email subscription, comment on your blog posts, share it on their social media channels, and ask for other such things. 

The trick is to think about the actions of your visitors that will increase traffic to your blog and provide them with one or multiple giveaway entries for such actions. 

Tip 4: Optimize For Keywords

All successful bloggers optimize their content for keywords. You need to perform proper keyword research to find sentences and words that your target audience is typing in Google and other top search engines. 

Instead of guessing the keywords for your articles, consider using some helpful tools like SEMrush’s Keyword Magic Tool and Google Ads Keyword Planner. This way, you can find the terms people are genuinely interested in and the keywords that do not have too much competition.

You must ensure to choose the keywords that have some excellent traffic volume but, at the same time, have less competition. Such keywords will help in the better ranking of each of your articles.

Tip 5: Optimize WordPress Site Speed

It has been proven that loading time is a ranking factor for SEO, as Google tends to assume that fast sites are high-quality sites.

Signing up for a hosting provider specializing in WordPress guarantees you get the best optimization features for your WordPress site. However, that alone is not enough because you need a hosting provider that can also handle a high volume of visitors.

Optimizing your WordPress website will help in the faster loading of your blog pages. Images are generally the biggest culprit in slowing down your website. So you must first optimize them through an image optimization plugin like Smush, Imagify, or Optimus. 

Enabling caching on your WordPress blog will considerably improve its speed. You can store your website data locally with caching, thereby reducing your server load to a large extent. Your website will, therefore, load faster on your visitors’ end, especially when they are repeat visitors.

Tip 6: Take Advantage of Social Media

Try building your presence on some of the top platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Post multiple times a day on these websites and share your blog articles.

You must also include social sharing buttons with your blog posts to make sharing easier for your audience. It will allow your blog visitors to share your post on different social platforms. This dramatically increases the chances of your blog post going viral.

Tip 7: Internal Linking Strategy

The only key here is to link articles that are closely related to each other. Your visitors might be interested in such related content and read more of your blog posts, thereby increasing your page views. It also increases the chances of visitors sharing your blog content since they find it valuable.

Tip 8: Be a Guest Blogger

Guest blogging involves creating content for other websites for mutual benefits. It helps you establish your authority in the blogging world while attracting more visitors to your WordPress website. 

Becoming a guest blogger allows you to spread the word about your blog to a new set of audiences and bring in organic traffic. It expands your work portfolio and helps build or enhance your online reputation.

Tip 9: Pay for Traffic

Consider using Google Ads, Facebook Ads, Microsoft advertising, and other top advertising platforms when paying to bring traffic to your blog. Be aware of your blog audience and use the most suitable criteria to target it. 

I’d recommend setting a weekly budget for paid ads and tracking the ad performance at the end of the week.

If you are satisfied with the traffic results, use the same criteria for the next week. On the other hand, if the ad performance is not as per your expectations, try different criteria to reach your target audience.

Conclusion

Getting traffic to your WordPress blog is an incentive for all the hard work that you do in creating content and managing your website. It builds a name for your blog and improves its search engine ranking. All this leads to better user engagement and revenue.

 

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AR (Augmented Reality) continues to build as one of the most exciting technology innovations to appear in recent years. More accessible than virtual reality experiences, since no specialist headset is required, AR has quickly emerged as a crucial tool for building unique experiences.

Although interest in AR as a tool for customer interaction and experience has been growing, demand has skyrocketed in recent years. In addition, since the pandemic of 2020, companies no longer have the same in-person opportunities available to create meaningful relationships with customers.

To ensure a client is fully invested in your brand today, you need to find a new way of building that emotional link. As an immersive, experience-led solution for brand building, AR can improve a company’s chance of earning brand loyalty. What’s more, around 71% of consumers say they would shop more often if AR technology were available.

The question is, how do you develop your own AR branded experiences?

Creating Branded Experiences in AR

For an augmented reality experience to be effective, you need more than just the right technology; you need a strategy for how you’re going to engage, empower, and support your target audience.

The best AR branded experiences aren’t just multi-dimensional advertisements; they’re tools intended to engage, inform, and entertain your audience in a new, highly immersive realm. Before you can begin to work on your AR app, you need to think about what kind of branded experience you want to develop. Here are some excellent examples to get you started.

AR Try-Before-You-Buy Interactions

Globally, ecommerce sales are growing at an astronomical pace. Going forward, there’s no question that the digital landscape will become the new platform for shopping and transactions. But, unfortunately, there are some limitations when it comes to shopping online.

While the right website developer or designer can create a stunning site packed with information about a product or service, there’s only so much that a webpage can do. Delivering a truly immersive user experience for your target audience involves replicating the kind of in-person experiences they would get in a digital format.

The best example of this is the “try-before-you-buy” AR app. Most commonly seen in the clothing and beauty industries, this app allows customers to use AR filters to see what everything from a new hair color to a shade of lipstick might look like on them. The experience is highly accessible and engaging because it builds on customers’ familiarity with filters and similar effects on social media channels like TikTok and Instagram.

A popular example of an AR try-before-you-buy experience comes from Sephora, with the “Virtual Artist” application. Originally installed within the Sephora app in 2016, the technology uses Modiface to scan and track the eyes and lips of the customer using a smartphone camera. After that, the system can overlay eye-shadows, lipsticks, and other products, to give the customer idea of what they might look like in real-life.

As AR applications become more mainstream, new solutions are emerging for companies concerned about things like privacy. Consumers who don’t want to load their image into a system for try-before-you-buy experiences can still access the benefits of AR with the right tools.

For instance, ASOS created the new “See My Fit” service in 2020 to help customers shop for clothing during the pandemic. The solution allows users to see what clothing will look like on a model with a similar body type to their own. This helps to show shoppers how products realistically look in similar bodies while reducing the risk of returns.

ASOS certainly saw the benefit of this innovation, with an increase in revenues of around 24% in the six months leading to the end of February 2021.

AR for Product Catalogs and Visualization

We all remember what it was like to flick through the glossy pages of a magazine or catalog for our favorite stores. Unfortunately, in today’s digital age, these paper brochures are far from the most efficient tool for shopping. We need a more digital experience that allows us to select products, see what they will look like, and add them to our virtual baskets.

One excellent example of how companies can use AR to improve the overall shopping and visualization experience for customers comes from Home Depot. The brand was one of the first to upgrade its user experience strategy with a new Project Color application in 2015. Although this app might seem a little outdated by today’s standards, it’s still an excellent insight into what companies can do to improve their customer’s brand experience.

The Home Depot app used AR to scan a room and implement the color a customer chose for their walls into that space, considering things like furniture, shadow, and lighting, to allow for a more realistic insight. The app has updated significantly over the years to become increasingly immersive.

Visualizing products in a real, contextual space is hugely beneficial for a customer’s purchasing experience and perception of a specific brand. If your customer sees buying the right product from you as simple and convenient, they’re more likely to stick with your organization long-term.

The product catalog and visualization approach to AR in brand development has grown increasingly popular in the last two years, perhaps driven by the demand for more online shopping opportunities. In 2020, Wayfair announced the release of an updated version of its “View in Room” app, which now uses LiDAR technology to provide enhanced utility when shopping for home products.

According to Wayfair, the LiDAR technology and “RealityKit” software give customers a more authentic and realistic view, so they can make better decisions about what they want to buy. According to Apple, customers are 11 times more likely to buy an item of furniture if they have seen how it looks in their home using AR.

Creating Unique Brand Experiences

AR is one of the technology innovations in our current landscape, helping blur the lines between digital worlds and reality. In a future defined by the rise of the metaverse, AR could have a significant impact on how we spend our time in a more virtual world.

Already, companies are taking advantage of this, with things like virtual pop-up shops and temporary experiences intended to differentiate their brands. For instance, Machine-A, a London-based concept store, is usually committed to showcasing contemporary fashion designs.

When it became apparent that London fashion week for 2020 would be virtual, Machine-A came up with a virtual boutique enabled by AR. By scanning a QR code embedded into billboards and posters across London, users could enter the boutique virtually from their phones and experience the designs themselves.

The concept created by Machine-A has opened the minds of countless business brand teams and marketers to new methods of increasing engagement and awareness among customers. In a world where you can’t necessarily interact with your top customers in person, providing them with a new and immersive experience can be a great way to generate loyalty.

The companies more willing to invest in innovative solutions like AR are also more likely to stand out as innovators in their field. Other companies have experimented with similar “pop-up” experiences and unique ways to capture audience attention. For example, Burberry placed a QR code in a Harrods store, which customers could scan to visit a branded experience, where an Elphis statue walked around in their surroundings through the lens of their smartphone camera.

It’s even possible to use AR experiences to attract the attention of new audience groups. For instance, the retail brand, Pull & Bear launched an AR game created with Facebook to help the company reach the 90% of Gen Z customers who identify as “gamers.”

Provide New Levels of Customer Support

As many of today’s businesses know, memorable branding isn’t just about having the right image or website; it’s also about providing the correct level of customer service and support. Most purchasing and brand loyalty decisions made today are based on customer experience.

Providing customers with unique experiences to improve their shopping journey is sure to make your company stand out in the new digital age. But it’s also possible to go even further with AR in your brand CX strategy too.

Amazon Salon, for instance, the first bricks-and-mortar hair salon created by Amazon, was partially established to test new technology. The “point and learn” service, for example, allowed customers to point a product they were interested in on a display or shelf and immediately access educational content. Users could also scan QR codes to visit the product page on the QR site.

This helps customers immediately get to the product they want to buy without relying on input from human services agents. In a similar vein, AR could be an excellent way to onboard a customer, learning how to use a new product for the first time.

Imagine having a user’s manual your customer can enjoy scanning through, thanks to AR technology. All your customer needs to do is scan the QR code on the back of a product, and they can see the item they need to build or install coming to life in front of them. This reduces the risk of customers having to call for help from tech support and means clients can see the value in their purchases a lot faster.

Companies can embrace AR as a virtual learning experience, helping users collect information and learn how to do things through an immersive first-hand experience. This kind of immersive technology could help to make any brand stand out as more user-experience-focused. Even car companies could essentially provide their customers with a complete virtual HUD showing them how each button and dial on their dashboard works.

Upgrade Website Design

Perhaps the most common way companies will be using AR to create branded experiences today is by updating their website. You’ve probably already seen examples of AR being used in a host of retail sites, with new experiences designed specifically for the age of augmented reality.

360-degree images, for instance, allow customers to essentially “look around” a product, and see it from different angles, just like they would if they were looking at the item in-store. We can see an excellent example of this on the BMW build-your-own web page, where vehicle browsers can see their vehicles from every angle.

The 360-degree product viewing experience lets you check everything from the side molding to the sculpted edges in perfect detail.  

QR codes and app downloads can also allow customers to take their AR experience even further, looking at things like what life would be like behind the wheel of one of these virtually augmented vehicles.

As AR becomes more commonplace and the tools available for designers in this arena continue to expand, there will be even more opportunities available to bring AR into the website experience. Even essential website upgrades today might include allowing customers to upload pictures of themselves or their homes, then using augmented reality technology to implement parts of a product catalog into the space.

AR Virtual Events

Finally, when it comes to exploring all the unique ways you can build a better brand experience and excellent customer relationships with AR, it’s worth looking at the event space. The event landscape has struggled significantly over the last couple of years. The pandemic forced most live events to be canceled, and although the post-pandemic era holds new hope for upcoming in-person experiences, the landscape will be very different.

Going forward, most companies plan to avoid a complete shift back to in-person events by creating “hybrid” experiences and augmented reality events instead. Augmented and virtual reality tools allow customers to step into an event arena from wherever they are.

For instance, the Pot Noodle Unilever brand hosted a virtual alternative careers fair in AR, where people could use their phones to navigate through a range of graduate employer booths. The unique career fair experience was designed to replace the more common in-person interactions graduates might have as they approached the end of their education.

The custom-developed 3D booths featured a range of different employers, and students could tap on the booth screen they were interested in to see a video from each employer. As an added bonus, the connection to the Pot Noodle AR careers fair website meant that students could also instantly apply for any of the jobs they were interested in.

Similar events could help brands recreate some of the meaningful experiential experiences that their customers have been missing out on in the last couple of years. They could also act as a valuable tool for bringing together people in a hybrid event, where someone visiting an in-person demo table could scan a QR code to send virtual demonstrations of a product back to their team.

This would reduce the number of people who needed to be present in an event environment at any given time, reducing the risk of health issues.

Bringing Brands to Life with AR

In the new consumer landscape, brand relationships are more important than ever. As a result, customers are making more careful choices about who they purchase from, based on their understanding of that company’s values and differentiators.

Now that you won’t always have an opportunity to interact with customers in-person to earn their trust, AR could be the solution for a lot of companies in search of new engagement tools. All you need to do is figure out how you’ll leverage all the benefits AR can offer.

Will you be creating an app, building a new website with enhanced 360-degree photos, or designing in-person experiences? Hopefully, these examples have inspired you to start exploring your options.

 

Featured image via Unsplash.

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Depuis 2017, la fondation de SAP poursuit sa démarche de mentoring social et renouvelle cette année son accompagnement pour la 6ème fois avec programme Test & Learn de l’incubateur de startups sociales de makesense partenaire de la Fondation SAP France. Pendant 3 mois, d’octobre à décembre, une trentaine de collaborateurs bénévoles de SAP en France s’engagent à soutenir 7 startups “early stage” via un programme de mécénat de compétences.

 

Un accompagnement d’experts en soutien au développement des startups 

A cette occasion, un groupe de collaborateurs bénévoles de SAP France accompagnera les startups sociales sélectionnées sur un volet technologique précis, afin de les aider à tirer le meilleur de leur phase de prototypage. L’objectif ? Qu’elles puissent consolider leur business model grâce au catalyseur de compétences que représente SAP.

La particularité de cette promotion se trouve dans les différents niveaux de maturité des startups : des projets jeunes, qui ont besoin de soutien pour se positionner sur leurs marchés. Ainsi, les mentors SAP les accompagnent, les challengent et affinent leurs projets afin de les aider dans la transformation d’idées en projets viables.

1 entrepreneur mentoré sur 2 estime que l’apport de SAP est déterminant dans son prototypage ou dans l’identification des besoins de compétences pour sa startup. 30% d’entre eux estiment avoir progressé en communication ou marketing grâce à l’accompagnement des collaborateurs SAP et 25% affirment que le mentoring leur a permis d’obtenir un partenariat commercial ou stratégique.

« Ce programme est une fierté pour SAP. Il en va de notre responsabilité d’acteur installé de la Tech d’accompagner des projets innovants et des équipes motivées. Plus que jamais nous sommes prêts à apporter notre expertise sur des idées allant dans le sens du progrès social ou environnemental.  L’engagement des collaborateurs SAP pour participer à ce programme de mécénat de compétences est toujours plus grand et je suis très fier de voir nos équipes se mobiliser pour le progrès », déclare Frédéric Chauviré, Directeur Général SAP France.

Pour la première fois, la Fondation SAP France propose d’accompagner des entrepreneurs sociaux de deux associations partenaires et avec plusieurs niveaux de maturité pour coller aux aspirations et mobiliser un maximum de collaborateurs autour du projet :

  • 3 projets du programme Test & Learn de makesense, en phase de déploiement.
  • 2 projets du programme Les Ambitieuses de La Ruche en phase de déploiement.  En tant que partenaire engagé en faveur de l’entrepreneuriat Tech au féminin, SAP France confirme son ambition de réduire les inégalités femmes/hommes au sein du secteur des nouvelles technologies.
  • Et 2 projets du programme Sprint de makesense, en phase de prototypage.

 

Des startups reconnues pour leur impact social et environnemental  

Les 7 startups qui composent cette 8ème promotion, sélectionnées par makesense, La Ruche et la Fondation SAP France, font partie de Tech For Good. Pendant 3 mois, elles seront suivies par 4 à 5 collaborateurs SAP :

  • Tangata : Acteur de l’accompagnement des référents en entreprise afin d’identifier rapidement des solutions en faveur de leur politique d’inclusion.
  • Transonore : Podcast de proximité pour favoriser l’expression et l’inclusion grâce au reportage radio et à l’Economie Sociale et Solidaire.
  • Refunk : Transformation les vêtements en nouvelles pièces en favorisant l’insertion professionnelle par la créativité et la confection textile au sein du 93.
  • Green City : Conception de solutions low tech et smart visant à supprimer la pollution marine issue de la terre, et notamment D’Rain, une technologie brevetée qui capte les déchets avant qu’ils n’atteignent la mer, là où ils se concentrent, à la sortie des exutoires d’eaux pluviales et qui collecte des données sur la qualité de l’eau.
  • Les Apprêtés : 1er service éco-responsable de location de vêtements et accessoires de marques éthiques, pour hommes et femmes.
  • Bon Week : le voyage « lowcal », partir en week-end à côté de chez soi pour soutenir le patrimoine local, l’économie locale
  • So/co : un studio d’impact social favorisant les synergies entre entreprises et associations.

« Ma mission est de développer les synergies entre les associations et les entreprises car je suis persuadé qu’ensemble, ces deux acteurs ont le pouvoir de changer notre société. L’accompagnement de SAP est une opportunité extraordinaire car il va me permettre de tester mon offre auprès d’un grand Groupe, et co-construire ma solution grâce au soutien des collaborateurs. Je réfléchis notamment au développement d’une plateforme digitale, un sujet sur lequel SAP possède une grande expertise. Cette collaboration va donc me permettre d’augmenter considérablement mon impact ! » Victor Cœur, co-fondateur So/co

« Le programme de mentoring SAP, c’est l’opportunité d’être challengé et de bénéficier des conseils de mentors aux expertises variées pour optimiser notre parcours utilisateur. » Anne Claire Chanvin, co-fondatrice Les Apprêtés.

L’implication de SAP dans ce partenariat permet au leader des progiciels européen, d’avoir à la fois un fort impact externe auprès de l’écosystème des startups, ainsi qu’un impact en interne en créant une expérience collaborateur unique. L’initiative fournit en effet aux collaborateurs SAP des opportunités de développement et en même temps libère leur potentiel.

A travers sa Fondation SAP France, SAP s’engage activement pour l’essor de l’entreprenariat social en France. Grace à ses 5 partenariats associatifs pour soutenir la cause « Entreprendre autrement », ce sont près de 70 startups chaque année, qui bénéficient du mécénat de compétence spécialisé de 150 collaborateurs SAP. En effet, en parallèle de l’engagement de SAP aux côtés de makesense et de La Ruche, on retrouve au sein de l’écosystème, Enactus, les Déterminés et Entreprendre dans la Ville. Ces acteurs de l’ESS en France permettent à SAP d’impacter le plus grand nombre de porteurs de projets sociaux de toutes générations et horizons.

 

À propos de SAP

La stratégie de SAP vise à aider chaque organisation à fonctionner en “entreprise intelligente”. En tant que leader du marché des logiciels d’application d’entreprise, nous aidons les entreprises de toutes tailles et de tous secteurs à opérer au mieux : 77 % des transactions commerciales mondiales entrent en contact avec un système SAP®. Nos technologies de Machine Learning, d’Internet des objets (IoT) et d’analytique avancées aident nos clients à transformer leurs activités en “entreprises intelligentes”. SAP permet aux personnes et aux organisations d’avoir une vision approfondie de leur business et favorise la collaboration afin qu’elles puissent garder une longueur d’avance sur leurs concurrents. Nous simplifions la technologie afin que les entreprises puissent utiliser nos logiciels comme elles le souhaitent – sans interruption. Notre suite d’applications et de services de bout en bout permet aux clients privés et publics de 25 secteurs d’activité dans le monde de fonctionner de manière rentable, de s’adapter en permanence et de faire la différence. Avec son réseau mondial de clients, partenaires, employés et leaders d’opinion, SAP aide le monde à mieux fonctionner et à améliorer la vie de chacun.

Pour plus d’informations, visitez le site www.sap.com.

Contacts presse SAP 

Mathilde Thireau : mathilde.thireau@publicisconsultants.com 

Robin Legros : robin.legros@publicisconsultants.com 

SAP News Center. Suivez SAP sur Twitter : @SAPNews.

Veuillez tenir compte de notre politique de confidentialité. Si vous avez reçu cette alerte de presse dans votre courriel et que vous souhaitez vous désabonner de notre liste d’envoi, veuillez communiquer avec presse-sap@publicisconsultants.com et écrire Désabonnement dans la ligne Objet.

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Feedback is one of the most valuable resources for any business. Informative messages from your customers can tell you a lot about your company. They’re a way to check that your service strategies are paying off and a chance to learn which parts of your product need an upgrade.

Reviews and testimonials can also help you better understand your audience and the kind of solutions they’re looking for with your brand. 

Solid feedback is also how you improve your chances of gaining more customers in the long term. Brands with superior customer service generate about 5.7 times more revenue than their competitors. 

Of course, before you can begin tackling challenges like pulling trends from feedback or using your reviews to upgrade your business, you have one essential task to consider: How are you going to collect the valuable information your customers have to share?

There are a lot of options to choose from. You can reach out to clients individually with email messages or set up a feedback form on your website. You could even consider working with a review site to give your audience more options. 

Today, we will look at the steps you can take to collect customer feedback the right way.

Unlocking the Benefits of Customer Feedback

Customer feedback is the information and input shared by your community. It provides a behind-the-scenes view of people’s interactions with your team and shows you where you need to focus on beginning driving new opportunities. 

Customer feedback becomes a guiding compass for your organization when used correctly. It shows you what you’re getting right and wrong from your customer’s perspective. Positive feedback can even become part of your marketing campaigns. User-generated content in the form of reviews and testimonials makes for excellent tools to encourage new people to purchase your products. 

Case studies and in-depth reviews from your clients can also help generate trust among potential customers, so you’re more likely to earn crucial sales. 

Only around 3% of customers say that they find marketers and salespeople “trustworthy.” This means that no matter how good your marketing messages might be, you’re only going to be able to accomplish so much with the claims you make about your brand. Ultimately, your clients will turn to other customers like them to determine who they should buy from.

On average, buyers read around seven reviews before they’ll even consider trusting a business. 

The good news is that around two-thirds of customers will share their personal information with a brand. Clients are happy to provide feedback in the right circumstances. It’s your job to ensure that the process is as easy as possible for your customers.

So, how do you get customer reviews?

1. Design an Effective Feedback Survey

The most obvious way to encourage feedback from your customers is to ask for it. Unfortunately, designing a good customer survey isn’t always as simple as it seems. 

On the one hand, you’re keen to gather as much information as possible from your customer, which could mean that you want to ask many questions. On the other hand, asking too many questions could easily scare your audience away. 

To improve your audience’s chances of actually sharing information, keep the feedback requests as simple as possible.

One or two questions at a time should be enough to give you some helpful information about customer preferences and expectations. When choosing what to include in your survey, remember:

  • Only ask essential questions: If the answer to a question isn’t going to help you achieve your goals, don’t ask it. You don’t need to know someone’s age if you want to know if they had a good experience with your service reps. Keep it relevant. 
  • Make the questions thoughtful: Yes or no questions are great for collecting quick information. However, if you want more valuable feedback, leave your queries open-ended, and give customers room to explain themselves. 
  • Use rating scales: If your customer doesn’t have time to respond to a question in your survey with a complete answer, a rating scale can give you some helpful insights with minimal effort from the client. 

Ensure none of the questions on your survey are leading or loaded. Customers don’t want to feel like you’re answering questions for them. It might also be worth showing your audience how much you value their data with a quick response. Hilton Hotels always responds to any adverse reactions to surveys within days of receiving the information. 

Customers can even see how their reviews contribute to the overall rating of the business. 

2. Master Your Emails and Customer Contact Forms

Email is one of the easiest and most effective ways to gather customer feedback. Because this is a standard support channel for most businesses, there are plenty of opportunities to generate feedback. 

The first step in using emails for feedback is to send a message thanking your customer for their recent interaction with you. If someone purchased a product from your company, immediately follow up to let them know you appreciate their custom. A couple of days after, when your customer has had a chance to use your product or service, that’s when you follow up with your feedback request. 

Ideally, your email request should be as short and straightforward as possible, with a clear call to action that tells your customer what to do next. This example from Papier keeps things as detailed as possible.

If you want to boost your chances of engagement, you can add elements to your email that might encourage a positive response, for instance:

  • Remind them of what they bought: Remind your customer of the item they purchased with a picture and a bit of information. Highlight the key features and benefits of that product, so they have some inspiration on what to write about in their review. 
  • Offer them a reward: If you want to boost your chances of your customers doing something for you, you need to offer something in return. This could be a discount on their next order, a chance of winning something, or even just free shipping on their next purchase. 
  • Personalize the message: Make your customer feel special by personalizing the message. Use their name and reference their previous interactions with your company. If they’ve been with your business for a while, mention that in the email.  

Remember, many of your customers are likely to check their emails on the go. That means that giving feedback should be as simple as possible, regardless of the tech your customer is using. For instance, in this Zomato example, users can choose to drop an email to the company or send feedback straight from the app. 

3. Create App Usability Tests

If you want some in-depth insights into your company, and your business processes, then a usability test could be the best way to generate valuable feedback. If you have your app, ask your customer to submit some information right there and then, after they’ve finished using the service. The great thing about this kind of input is it’s fresh.

Unlike other customer reviews that might come a day or two after your customer has used a product, usability tests allow you to get feedback at the moment. There’s a much better chance that you’re going to get some relevant and detailed responses here. 

For instance, in this Skype lab feedback request, customers can tick boxes for any video or audio issues they had and leave a starred review. 

If there’s extra information to share, the customer can tap on the comment box to elaborate. However, they don’t need to do this part unless they want to. 

With usability tests, it’s a good idea to focus on a few key things that you want to learn about. For instance, Skype’s example above demonstrates that the company wants to check at least five user experience issues for both video and audio. 

Giving your customers options that they can choose from reduces the amount of work they need to put into leaving a review. It also means that you can get actionable information on which parts of your app or site need the most improvement. 

You can get the same kind of instant feedback on your website, too, mainly if you’re using a live chat app for customer service. 

Live chat is quickly becoming an essential part of the customer experience environment because it’s fast, easy to use, and efficient. It’s also highly affordable for most companies, thanks to evolving technology. Set up your Live Chat app to immediately request a review from your customer when the interaction is over.

For instance, SiteGround asks customers to rate their service provider with a picture of the employee they spoke to. The image lets the customer see that they were talking to a real person, which improves the relationship with the company. The statement about feedback improving the customer service and support that SiteGround can offer shows the customer how valuable their reviews are. 

4. Conduct Customer Interviews

Conducting a customer interview is a lot like sending out a survey. The main difference is that you ask the client to engage in a much more in-depth conversation. Usually, these interviews will be the initial research required for a published case study on a B2B website. 

Reaching out to valuable and loyal customers can give you a fantastic source of in-depth information to learn from. You’ll need to make sure that you have a good relationship with the customer in question before you attempt this, however. Most one-time clients won’t want to get involved with a time-consuming interview. 

Look at your CRM technology and find out who your most impressive VIP customers are. Reach out to them with a request for feedback, and make sure you offer something in return. For instance, tell them that you’d like to interview for a case study that you can display on your website. If they’re happy for you to do this, you can reward them with a discount on their next purchase or some gifts. 

You could also follow up with a customer who recently contacted your team for an interview, like Ticket Arena does here. With this message, they promise the customer that their insights will make the customer experience better for future clients:

When requesting long-form qualitative feedback, remember to think through your questions carefully. In-depth stories from customers bring nuance and color to your quantitative data. They could even guide your business to making some crucial future decisions. 

When talking to your customers:

  • Start with an open-ended dialogue: Remember that open-ended questions are crucial to get as much detail as possible from your customers. These queries give your customers more flexibility to cover the details of their experiences.
  • Get more specific as you go: Start with simple questions, then build on them as your conversation evolves. Use the things you learn from your customers to dive into topics that are relevant to them. For instance, if a customer mentions your live chat app, go into a deeper discussion about the channels they prefer to use. 
  • Practice active listening: Make sure that you’re open and receptive to the information you’re given. Actively listen to customers, even if you’re not in the same room, by acknowledging what they say and providing valuable responses. 

5. Use Social Media

Sometimes, people are reluctant to give feedback for your business on your website because they’re not in the frame of mind. When customers come to your site, there’s a good chance they’re looking for information from you or want to check out a new product. 

They’re probably not in the right mood to start sharing their opinions. 

However, if you capture your customers on social media, there’s a good chance they’ll be feeling a lot more talkative. After all, social media platforms are where most customers discuss their issues with companies, talk about purchases with friends, and make their voices heard. 

Simply paying attention to when people talk about your company on social media can give you a lot of helpful feedback. Social listening tools allow you to collect post information every time someone mentions your business name or product. 

Alternatively, you can actively use the tools on social media to gather data from customers. For instance, Instagram has its own “poll” feature on Stories that allows companies to collect opinions. 

If you’re collecting feedback on social media, remember that you shouldn’t be asking any questions that are too complicated. Although people are more willing to share their opinions on social, they’re still looking for a relatively laid-back and casual experience.

Polls, where people can vote for their preferences with a single click, are more likely to garner engagement than a post asking people to tell you about the best purchasing experience they ever had with your brand. 

If you do want to encourage more in-depth feedback, the best option is to promise a reward in return for your follower’s effort. 

Make the experience fun by transforming it into a competition. 

For instance, ask your customers to share their favorite story involving your brand for a chance to win an impressive prize. You can ask each customer to tag their response with a branded hashtag so that relevant answers are easier to find. You could even add users to tag their friends in their posts too, to increase brand reach while you collect feedback:

With gifts and rewards to incentivize them, people will be much more likely to interact with your brand and put effort into the reviews they leave. You could even gather some user-generated content to put into your subsequent ad campaigns. 

6. Create a Dedicated Website Page

Finally, if you want to make it as simple as possible for people to leave feedback on your website and for you to collect all of that information into one space, then create a review page on your website. This can double up as social proof for people who need additional evidence to buy from your brand. 

A review page could be as simple as a page on your website listing the latest comments that your customers have left. You can include a form at the bottom of the page where people can add their thoughts. Just make sure that you carefully review these posts before they’re submitted to your website if you want to prevent spam from getting through. 

You could also create a case study or portfolio page that showcases the work you’ve done with other companies like Fabrik Brands does here:

At the bottom of each case study, give your customers a unique email address they can reach out to if they want to be featured as your following case study. Or include a contact form where people can get in touch to discuss their own experiences. 

Having a dedicated review, case study, or testimonial page on your website could be enough to inspire more feedback from your customers. It’s also a fantastic way to demonstrate how credible your company is to potential buyers. 

Still, Struggling? Take the Customer Out of the Equation

If, even with all the suggestions above, you still can’t seem to convince your audience to give you some decent feedback, then take them out of the equation. You can learn things about your audience without asking them for information. Google Analytics and other tools will give you valuable insights into which of your blog pages get the most engagement and how many people click on individual buttons throughout your site. 

These fundamental insights might not be as good as valuable, contextual feedback from your audience, but they’re an excellent way to start figuring out how to invest in your future growth. 

Remember, feedback of any kind – even if it’s just statistics and numbers – gives your business the ability to grow and make informed decisions.

Gather as much feedback as you can, and make sure you use it!

 

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