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SAP réitère son engagement envers l’entrepreneuriat social en accompagnant sa 3ème Promotion 2021 avec les incubateurs makesense France et La Ruche

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Depuis 2017, la fondation de SAP poursuit sa démarche de mentoring social et renouvelle cette année son accompagnement pour la 6ème fois avec programme Test & Learn de l’incubateur de startups sociales de makesense partenaire de la Fondation SAP France. Pendant 3 mois, d’octobre à décembre, une trentaine de collaborateurs bénévoles de SAP en France s’engagent à soutenir 7 startups “early stage” via un programme de mécénat de compétences.

 

Un accompagnement d’experts en soutien au développement des startups 

A cette occasion, un groupe de collaborateurs bénévoles de SAP France accompagnera les startups sociales sélectionnées sur un volet technologique précis, afin de les aider à tirer le meilleur de leur phase de prototypage. L’objectif ? Qu’elles puissent consolider leur business model grâce au catalyseur de compétences que représente SAP.

La particularité de cette promotion se trouve dans les différents niveaux de maturité des startups : des projets jeunes, qui ont besoin de soutien pour se positionner sur leurs marchés. Ainsi, les mentors SAP les accompagnent, les challengent et affinent leurs projets afin de les aider dans la transformation d’idées en projets viables.

1 entrepreneur mentoré sur 2 estime que l’apport de SAP est déterminant dans son prototypage ou dans l’identification des besoins de compétences pour sa startup. 30% d’entre eux estiment avoir progressé en communication ou marketing grâce à l’accompagnement des collaborateurs SAP et 25% affirment que le mentoring leur a permis d’obtenir un partenariat commercial ou stratégique.

« Ce programme est une fierté pour SAP. Il en va de notre responsabilité d’acteur installé de la Tech d’accompagner des projets innovants et des équipes motivées. Plus que jamais nous sommes prêts à apporter notre expertise sur des idées allant dans le sens du progrès social ou environnemental.  L’engagement des collaborateurs SAP pour participer à ce programme de mécénat de compétences est toujours plus grand et je suis très fier de voir nos équipes se mobiliser pour le progrès », déclare Frédéric Chauviré, Directeur Général SAP France.

Pour la première fois, la Fondation SAP France propose d’accompagner des entrepreneurs sociaux de deux associations partenaires et avec plusieurs niveaux de maturité pour coller aux aspirations et mobiliser un maximum de collaborateurs autour du projet :

  • 3 projets du programme Test & Learn de makesense, en phase de déploiement.
  • 2 projets du programme Les Ambitieuses de La Ruche en phase de déploiement.  En tant que partenaire engagé en faveur de l’entrepreneuriat Tech au féminin, SAP France confirme son ambition de réduire les inégalités femmes/hommes au sein du secteur des nouvelles technologies.
  • Et 2 projets du programme Sprint de makesense, en phase de prototypage.

 

Des startups reconnues pour leur impact social et environnemental  

Les 7 startups qui composent cette 8ème promotion, sélectionnées par makesense, La Ruche et la Fondation SAP France, font partie de Tech For Good. Pendant 3 mois, elles seront suivies par 4 à 5 collaborateurs SAP :

  • Tangata : Acteur de l’accompagnement des référents en entreprise afin d’identifier rapidement des solutions en faveur de leur politique d’inclusion.
  • Transonore : Podcast de proximité pour favoriser l’expression et l’inclusion grâce au reportage radio et à l’Economie Sociale et Solidaire.
  • Refunk : Transformation les vêtements en nouvelles pièces en favorisant l’insertion professionnelle par la créativité et la confection textile au sein du 93.
  • Green City : Conception de solutions low tech et smart visant à supprimer la pollution marine issue de la terre, et notamment D’Rain, une technologie brevetée qui capte les déchets avant qu’ils n’atteignent la mer, là où ils se concentrent, à la sortie des exutoires d’eaux pluviales et qui collecte des données sur la qualité de l’eau.
  • Les Apprêtés : 1er service éco-responsable de location de vêtements et accessoires de marques éthiques, pour hommes et femmes.
  • Bon Week : le voyage « lowcal », partir en week-end à côté de chez soi pour soutenir le patrimoine local, l’économie locale
  • So/co : un studio d’impact social favorisant les synergies entre entreprises et associations.

« Ma mission est de développer les synergies entre les associations et les entreprises car je suis persuadé qu’ensemble, ces deux acteurs ont le pouvoir de changer notre société. L’accompagnement de SAP est une opportunité extraordinaire car il va me permettre de tester mon offre auprès d’un grand Groupe, et co-construire ma solution grâce au soutien des collaborateurs. Je réfléchis notamment au développement d’une plateforme digitale, un sujet sur lequel SAP possède une grande expertise. Cette collaboration va donc me permettre d’augmenter considérablement mon impact ! » Victor Cœur, co-fondateur So/co

« Le programme de mentoring SAP, c’est l’opportunité d’être challengé et de bénéficier des conseils de mentors aux expertises variées pour optimiser notre parcours utilisateur. » Anne Claire Chanvin, co-fondatrice Les Apprêtés.

L’implication de SAP dans ce partenariat permet au leader des progiciels européen, d’avoir à la fois un fort impact externe auprès de l’écosystème des startups, ainsi qu’un impact en interne en créant une expérience collaborateur unique. L’initiative fournit en effet aux collaborateurs SAP des opportunités de développement et en même temps libère leur potentiel.

A travers sa Fondation SAP France, SAP s’engage activement pour l’essor de l’entreprenariat social en France. Grace à ses 5 partenariats associatifs pour soutenir la cause « Entreprendre autrement », ce sont près de 70 startups chaque année, qui bénéficient du mécénat de compétence spécialisé de 150 collaborateurs SAP. En effet, en parallèle de l’engagement de SAP aux côtés de makesense et de La Ruche, on retrouve au sein de l’écosystème, Enactus, les Déterminés et Entreprendre dans la Ville. Ces acteurs de l’ESS en France permettent à SAP d’impacter le plus grand nombre de porteurs de projets sociaux de toutes générations et horizons.

 

À propos de SAP

La stratégie de SAP vise à aider chaque organisation à fonctionner en “entreprise intelligente”. En tant que leader du marché des logiciels d’application d’entreprise, nous aidons les entreprises de toutes tailles et de tous secteurs à opérer au mieux : 77 % des transactions commerciales mondiales entrent en contact avec un système SAP®. Nos technologies de Machine Learning, d’Internet des objets (IoT) et d’analytique avancées aident nos clients à transformer leurs activités en “entreprises intelligentes”. SAP permet aux personnes et aux organisations d’avoir une vision approfondie de leur business et favorise la collaboration afin qu’elles puissent garder une longueur d’avance sur leurs concurrents. Nous simplifions la technologie afin que les entreprises puissent utiliser nos logiciels comme elles le souhaitent – sans interruption. Notre suite d’applications et de services de bout en bout permet aux clients privés et publics de 25 secteurs d’activité dans le monde de fonctionner de manière rentable, de s’adapter en permanence et de faire la différence. Avec son réseau mondial de clients, partenaires, employés et leaders d’opinion, SAP aide le monde à mieux fonctionner et à améliorer la vie de chacun.

Pour plus d’informations, visitez le site www.sap.com.

Contacts presse SAP 

Mathilde Thireau : mathilde.thireau@publicisconsultants.com 

Robin Legros : robin.legros@publicisconsultants.com 

SAP News Center. Suivez SAP sur Twitter : @SAPNews.

Veuillez tenir compte de notre politique de confidentialité. Si vous avez reçu cette alerte de presse dans votre courriel et que vous souhaitez vous désabonner de notre liste d’envoi, veuillez communiquer avec presse-sap@publicisconsultants.com et écrire Désabonnement dans la ligne Objet.

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Source de l’article sur sap.com

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6 Tips for Collecting Customer Feedback (The Right Way)

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Feedback is one of the most valuable resources for any business. Informative messages from your customers can tell you a lot about your company. They’re a way to check that your service strategies are paying off and a chance to learn which parts of your product need an upgrade.

Reviews and testimonials can also help you better understand your audience and the kind of solutions they’re looking for with your brand. 

Solid feedback is also how you improve your chances of gaining more customers in the long term. Brands with superior customer service generate about 5.7 times more revenue than their competitors. 

Of course, before you can begin tackling challenges like pulling trends from feedback or using your reviews to upgrade your business, you have one essential task to consider: How are you going to collect the valuable information your customers have to share?

There are a lot of options to choose from. You can reach out to clients individually with email messages or set up a feedback form on your website. You could even consider working with a review site to give your audience more options. 

Today, we will look at the steps you can take to collect customer feedback the right way.

Unlocking the Benefits of Customer Feedback

Customer feedback is the information and input shared by your community. It provides a behind-the-scenes view of people’s interactions with your team and shows you where you need to focus on beginning driving new opportunities. 

Customer feedback becomes a guiding compass for your organization when used correctly. It shows you what you’re getting right and wrong from your customer’s perspective. Positive feedback can even become part of your marketing campaigns. User-generated content in the form of reviews and testimonials makes for excellent tools to encourage new people to purchase your products. 

Case studies and in-depth reviews from your clients can also help generate trust among potential customers, so you’re more likely to earn crucial sales. 

Only around 3% of customers say that they find marketers and salespeople “trustworthy.” This means that no matter how good your marketing messages might be, you’re only going to be able to accomplish so much with the claims you make about your brand. Ultimately, your clients will turn to other customers like them to determine who they should buy from.

On average, buyers read around seven reviews before they’ll even consider trusting a business. 

The good news is that around two-thirds of customers will share their personal information with a brand. Clients are happy to provide feedback in the right circumstances. It’s your job to ensure that the process is as easy as possible for your customers.

So, how do you get customer reviews?

1. Design an Effective Feedback Survey

The most obvious way to encourage feedback from your customers is to ask for it. Unfortunately, designing a good customer survey isn’t always as simple as it seems. 

On the one hand, you’re keen to gather as much information as possible from your customer, which could mean that you want to ask many questions. On the other hand, asking too many questions could easily scare your audience away. 

To improve your audience’s chances of actually sharing information, keep the feedback requests as simple as possible.

One or two questions at a time should be enough to give you some helpful information about customer preferences and expectations. When choosing what to include in your survey, remember:

  • Only ask essential questions: If the answer to a question isn’t going to help you achieve your goals, don’t ask it. You don’t need to know someone’s age if you want to know if they had a good experience with your service reps. Keep it relevant. 
  • Make the questions thoughtful: Yes or no questions are great for collecting quick information. However, if you want more valuable feedback, leave your queries open-ended, and give customers room to explain themselves. 
  • Use rating scales: If your customer doesn’t have time to respond to a question in your survey with a complete answer, a rating scale can give you some helpful insights with minimal effort from the client. 

Ensure none of the questions on your survey are leading or loaded. Customers don’t want to feel like you’re answering questions for them. It might also be worth showing your audience how much you value their data with a quick response. Hilton Hotels always responds to any adverse reactions to surveys within days of receiving the information. 

Customers can even see how their reviews contribute to the overall rating of the business. 

2. Master Your Emails and Customer Contact Forms

Email is one of the easiest and most effective ways to gather customer feedback. Because this is a standard support channel for most businesses, there are plenty of opportunities to generate feedback. 

The first step in using emails for feedback is to send a message thanking your customer for their recent interaction with you. If someone purchased a product from your company, immediately follow up to let them know you appreciate their custom. A couple of days after, when your customer has had a chance to use your product or service, that’s when you follow up with your feedback request. 

Ideally, your email request should be as short and straightforward as possible, with a clear call to action that tells your customer what to do next. This example from Papier keeps things as detailed as possible.

If you want to boost your chances of engagement, you can add elements to your email that might encourage a positive response, for instance:

  • Remind them of what they bought: Remind your customer of the item they purchased with a picture and a bit of information. Highlight the key features and benefits of that product, so they have some inspiration on what to write about in their review. 
  • Offer them a reward: If you want to boost your chances of your customers doing something for you, you need to offer something in return. This could be a discount on their next order, a chance of winning something, or even just free shipping on their next purchase. 
  • Personalize the message: Make your customer feel special by personalizing the message. Use their name and reference their previous interactions with your company. If they’ve been with your business for a while, mention that in the email.  

Remember, many of your customers are likely to check their emails on the go. That means that giving feedback should be as simple as possible, regardless of the tech your customer is using. For instance, in this Zomato example, users can choose to drop an email to the company or send feedback straight from the app. 

3. Create App Usability Tests

If you want some in-depth insights into your company, and your business processes, then a usability test could be the best way to generate valuable feedback. If you have your app, ask your customer to submit some information right there and then, after they’ve finished using the service. The great thing about this kind of input is it’s fresh.

Unlike other customer reviews that might come a day or two after your customer has used a product, usability tests allow you to get feedback at the moment. There’s a much better chance that you’re going to get some relevant and detailed responses here. 

For instance, in this Skype lab feedback request, customers can tick boxes for any video or audio issues they had and leave a starred review. 

If there’s extra information to share, the customer can tap on the comment box to elaborate. However, they don’t need to do this part unless they want to. 

With usability tests, it’s a good idea to focus on a few key things that you want to learn about. For instance, Skype’s example above demonstrates that the company wants to check at least five user experience issues for both video and audio. 

Giving your customers options that they can choose from reduces the amount of work they need to put into leaving a review. It also means that you can get actionable information on which parts of your app or site need the most improvement. 

You can get the same kind of instant feedback on your website, too, mainly if you’re using a live chat app for customer service. 

Live chat is quickly becoming an essential part of the customer experience environment because it’s fast, easy to use, and efficient. It’s also highly affordable for most companies, thanks to evolving technology. Set up your Live Chat app to immediately request a review from your customer when the interaction is over.

For instance, SiteGround asks customers to rate their service provider with a picture of the employee they spoke to. The image lets the customer see that they were talking to a real person, which improves the relationship with the company. The statement about feedback improving the customer service and support that SiteGround can offer shows the customer how valuable their reviews are. 

4. Conduct Customer Interviews

Conducting a customer interview is a lot like sending out a survey. The main difference is that you ask the client to engage in a much more in-depth conversation. Usually, these interviews will be the initial research required for a published case study on a B2B website. 

Reaching out to valuable and loyal customers can give you a fantastic source of in-depth information to learn from. You’ll need to make sure that you have a good relationship with the customer in question before you attempt this, however. Most one-time clients won’t want to get involved with a time-consuming interview. 

Look at your CRM technology and find out who your most impressive VIP customers are. Reach out to them with a request for feedback, and make sure you offer something in return. For instance, tell them that you’d like to interview for a case study that you can display on your website. If they’re happy for you to do this, you can reward them with a discount on their next purchase or some gifts. 

You could also follow up with a customer who recently contacted your team for an interview, like Ticket Arena does here. With this message, they promise the customer that their insights will make the customer experience better for future clients:

When requesting long-form qualitative feedback, remember to think through your questions carefully. In-depth stories from customers bring nuance and color to your quantitative data. They could even guide your business to making some crucial future decisions. 

When talking to your customers:

  • Start with an open-ended dialogue: Remember that open-ended questions are crucial to get as much detail as possible from your customers. These queries give your customers more flexibility to cover the details of their experiences.
  • Get more specific as you go: Start with simple questions, then build on them as your conversation evolves. Use the things you learn from your customers to dive into topics that are relevant to them. For instance, if a customer mentions your live chat app, go into a deeper discussion about the channels they prefer to use. 
  • Practice active listening: Make sure that you’re open and receptive to the information you’re given. Actively listen to customers, even if you’re not in the same room, by acknowledging what they say and providing valuable responses. 

5. Use Social Media

Sometimes, people are reluctant to give feedback for your business on your website because they’re not in the frame of mind. When customers come to your site, there’s a good chance they’re looking for information from you or want to check out a new product. 

They’re probably not in the right mood to start sharing their opinions. 

However, if you capture your customers on social media, there’s a good chance they’ll be feeling a lot more talkative. After all, social media platforms are where most customers discuss their issues with companies, talk about purchases with friends, and make their voices heard. 

Simply paying attention to when people talk about your company on social media can give you a lot of helpful feedback. Social listening tools allow you to collect post information every time someone mentions your business name or product. 

Alternatively, you can actively use the tools on social media to gather data from customers. For instance, Instagram has its own “poll” feature on Stories that allows companies to collect opinions. 

If you’re collecting feedback on social media, remember that you shouldn’t be asking any questions that are too complicated. Although people are more willing to share their opinions on social, they’re still looking for a relatively laid-back and casual experience.

Polls, where people can vote for their preferences with a single click, are more likely to garner engagement than a post asking people to tell you about the best purchasing experience they ever had with your brand. 

If you do want to encourage more in-depth feedback, the best option is to promise a reward in return for your follower’s effort. 

Make the experience fun by transforming it into a competition. 

For instance, ask your customers to share their favorite story involving your brand for a chance to win an impressive prize. You can ask each customer to tag their response with a branded hashtag so that relevant answers are easier to find. You could even add users to tag their friends in their posts too, to increase brand reach while you collect feedback:

With gifts and rewards to incentivize them, people will be much more likely to interact with your brand and put effort into the reviews they leave. You could even gather some user-generated content to put into your subsequent ad campaigns. 

6. Create a Dedicated Website Page

Finally, if you want to make it as simple as possible for people to leave feedback on your website and for you to collect all of that information into one space, then create a review page on your website. This can double up as social proof for people who need additional evidence to buy from your brand. 

A review page could be as simple as a page on your website listing the latest comments that your customers have left. You can include a form at the bottom of the page where people can add their thoughts. Just make sure that you carefully review these posts before they’re submitted to your website if you want to prevent spam from getting through. 

You could also create a case study or portfolio page that showcases the work you’ve done with other companies like Fabrik Brands does here:

At the bottom of each case study, give your customers a unique email address they can reach out to if they want to be featured as your following case study. Or include a contact form where people can get in touch to discuss their own experiences. 

Having a dedicated review, case study, or testimonial page on your website could be enough to inspire more feedback from your customers. It’s also a fantastic way to demonstrate how credible your company is to potential buyers. 

Still, Struggling? Take the Customer Out of the Equation

If, even with all the suggestions above, you still can’t seem to convince your audience to give you some decent feedback, then take them out of the equation. You can learn things about your audience without asking them for information. Google Analytics and other tools will give you valuable insights into which of your blog pages get the most engagement and how many people click on individual buttons throughout your site. 

These fundamental insights might not be as good as valuable, contextual feedback from your audience, but they’re an excellent way to start figuring out how to invest in your future growth. 

Remember, feedback of any kind – even if it’s just statistics and numbers – gives your business the ability to grow and make informed decisions.

Gather as much feedback as you can, and make sure you use it!

 

Featured image via Pexels.

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How to Use Quizzes More Effectively in Interactive Content

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Content is the king of the digital world. This is an undisputed fact among marketers and business owners alike.

However, not all content is created equal. Interactive content is a more immersive form of marketing specifically intended for the digital age. Great for companies that need to develop deeper relationships with their audience. 

There are various kinds of interactive content for brands to explore these days. For example, you can create a poll where your customers vote for certain answers to questions. In addition, some companies hire developers to build immersive gaming experiences with prizes and rewards. 

Even standard content like blogs and articles can become more interactive with things like animations, buttons, and elements that ask visitors to do something. 

One of the most valuable forms of interactive content is the quiz. So, how can companies use quizzes to engage their audience effectively? Let’s find out…

The Benefits of Quizzes in Interactive Content

According to studies, 93% of marketers believe interactive content is extremely effective for educating and entertaining customers. Interactive content is meaningful because it’s engaging, and many marketers state that creating engaging content is one of their toughest challenges. 

In an environment where the average attention span is constantly dwindling, interactive content reduces the risk that your customer will end up being distracted by something else before they have a chance to convert on your website. 

Quizzes are an excellent form of interactive content, but many marketers don’t take full advantage of them yet. Quizzes, like some other forms of interactive content, can come in different styles. For example, you could have a personality quiz that tells your customer what kind of vegetable they would be. That might sound odd, but it helps to give your customer a sense of belonging, gives them a feeling of being understood, and offers entertainment. 

Some quizzes can answer questions for your customer. 

For instance, a quiz on “what to buy your dad for father’s day” is an excellent way to solve a customer’s problem while guiding them towards potential products that you sell. 

Z Gallerie, a retail company, launched a quiz called “What is your Z Gallerie Style personality?” The quiz offers a personalized recommendation experience on what to purchase for every current and potential customer. 

The personality quiz became a great way of bringing product recommendations to leads without being pushy. Z Gallerie could, therefore, consistently provide a unique experience to each customer based on their results. 

So, how do you make a quiz that’s really effective for your content marketing plan?

Step 1: Creating the Quiz

Quizzes are a kind of interactive content that can almost feel like a conversation with a brand. They’re an opportunity for you to show your audience how well you understand them. 

According to TryInteract, people take quizzes because they want to know themselves better or want to confirm what they think they already know about themselves. These content solutions solve problems, even if they’re handling a person’s curiosity about what kind of celebrity they’re most like. 

Before you start making your quiz, you need to know your goal and what you’re trying to do for your audience. If your goal is to get more people to feel more attuned to your company, you might need to create something that demonstrates how well you know your visitors.

The goal for the company is to demonstrate a deep knowledge of the industry and target market. If the quiz is helpful and informative, it adds to the brand’s credibility and makes it more likely that customers will want to continue purchasing.

Before you build your quiz, ask yourself:

  • What do you want to get out of your audience taking this quiz? (More conversions, better brand loyalty, improved engagement?)
  • Why would your audience want to take the quiz? (Is it relevant to their interests, will it give them some vital information?)

Knowing exactly what you and your audience should accomplish with the quiz will give you a good platform to begin building on. 

Step 2: Choose the Title and Quiz Type

Titles are important in any content marketing. 80% of readers decide whether to check out an article based on its title. The same process is common for people who want to decide whether they should take a quiz or not. 

There are a lot of great ways to pique your visitor’s attention with a quiz title. For instance, you could challenge your audience to prove their knowledge with the word “actually.” For instance, “How much do you actually know about Kale?” That kind of title immediately appeals to the competitive nature of the human being. 

Another great example of a challenging title is to tell your audience that they can’t do something. Buzzfeed did that with its millennial quiz. The great thing about this quiz title is that it speaks to the competitive nature of the reader but also gives that reader a chance to show that they belong to a specific community. 

Another option could be to ask a question and hope that curiosity will do the rest of the work for you. For instance, “Which celebrity chef are you most like?” The key to success here is understanding your audience and knowing exactly what they most want to know. 

Once you’ve figured out the title, choosing the kind of quiz you want to create is the next step. For instance, you can try:

  • Personality quizzes: People like hearing good things about themselves because of a psychological phenomenon called self-serving bias. A personality quiz that recognizes the features your customers like about themselves will make them feel happier and more connected to your brand.
  • The knowledge test: Commonly found on social media, these quizzes challenge a person’s knowledge on a specific subject. The benefit here is that your audience can learn something and share their knowledge with their friends for social points. This quiz from Unicef is an excellent example of the “knowledge” style quiz.

Step 3: Crafting Quiz Questions

Once you have a good idea of the kind of quiz you want to create and the title you’re going to put alongside it, you’ll need to begin bringing your interactive content to life. That means designing the right questions. 

Writing questions for a quiz is just like creating any excellent content. First, you need to keep your target audience in mind. Next, think about the kind of personality you’re trying to appeal to. Breathing some life into your quiz by injecting your unique sense of personality into it will be an excellent way to strengthen your bond with your customers. 

Other tips for making the most of your quiz questions include:

  • Use visuals in your questions: Having text-only questions is fine in some cases, but it’s worth looking into images too. Using pictures helps to keep things relevant and interesting and makes your quiz feel a lot more immersive. 
  • Don’t make questions too long: In-depth and complicated questions will only scare your audience away. Remember that they’re looking for something fun and lighthearted to do. This means that your questions should be as short as possible. 
  • Make it interesting: Don’t just ask basic questions like “what’s your favorite color” try to go beyond what your customers usually see on quizzes and make it relevant to the quiz topic. Again, this is your chance to show your audience how much you know.

Step 4: Creating Results That People Want to Share

If you want to design a quiz that really blows your audience away, then the results are one of the most important things to focus on. The results you offer your customers dictate whether they enjoy your quiz so much that they want to share it with other people. Creating share-worthy results is how you boost your chances of finding new customers and even going viral. 

So, how do you design results that people want to share? Start by helping your customers to feel positive about themselves. The results should make them feel like a better person or confirm the good things they already believe about themselves. Research tells us that positive emotions are more likely to promote sharing. 

For instance, this quiz from the PBS company makes people feel good by demonstrating that they know their books. This confirms a customer’s idea that they are well-read.

Using share-worthy images is another way to improve your chances of designing results that people want to share. You’ll need to use interesting pictures here that speak to your audience. Bright and entertaining pictures will make results more eye-catching on a social media feed. 

Don’t forget to include a call-to-action on your results page too. It’s always helpful to give your audience a nudge in the direction you want them to move in. Providing a call-to-action that asks your customers to share their results increases your chances of positive sharing behavior. 

Step 5: Know How to Distribute Your Quiz

Once you’ve put all of the essential components of your quiz together, the next step is ensuring you can distribute that quiz and share it with as many people as possible. For instance, you can promote your quiz on social media to reach more possible customers. Twitter and Facebook are always great places to get started but don’t be afraid to experiment elsewhere. 

Sharing snippets of the quiz experience in an Instagram Story could be a great way to generate engagement or posting a picture on your Instagram feed. 

When promoting your interactive content on social media, use an attractive image to highlight the experience and ensure you make that captivating headline stand out. Share both the caption and image with a shortened link to measure results. Shorter links are more likely to attract audience attention and encourage sharing later. If your links are too long, they can end up looking spammy or unprofessional. That’s not the image you want to build with your quiz content. 

If you need an extra boost for your quiz, promoting through Facebook advertising could be the ideal solution. Paid ads are a great way to get extra attention, but you need to choose your target audience carefully. Select your audience according to demographics, behaviors, connections, and locations. 

Remember that Facebook gives you plenty of opportunities to track down the kind of customers you want to speak to. Creating a custom audience could be a handy step too. This is always useful if you have a lot of information from an email list or a collection of contacts you’ve generated over time.

Step 6: Following Up on Your Quiz

Once you’ve successfully attracted people to your quiz experience, the next step is to follow up on the leads you’ve hopefully collected. When designing a quiz, it’s always a good idea to ask your customer for their email addresses before you give their results. This ensures that you can collect plenty of leads in the long term for nurturing purposes. 

Marketing company, The Foundation, designed a quiz that asked customers whether they had an entrepreneurial mindset. The quiz was based on an existing eBook offered by the company. The quiz, combined with a Facebook ad campaign, helped the business collect new leads to advertise their ebook. The Foundation managed to reduce its cost per lead from $6 to $3.80 using this method. 

When following up on your quiz experience, make sure that you get the tone right. The first thing you need to do is thank your audience for taking the quiz in the first place. After someone opts in and offers their email address, send a quick email that shares their results and says “thanks.” 

After a couple of days, you can follow up on your thank you email by asking your audience to retake the quiz or take a new one. Encourage these repeat customers to share their testimonials and gradually introduce more interesting content you have that’s connected to your quiz. For instance, if you create a quiz to determine whether someone has an entrepreneurial mind, you could advertise articles that cover similar topics. 

Finally, after regular engagement from your audience, you can begin to implement strategies that might convince your audience to purchase your products. This could mean showing off your entrepreneurial eBook, asking someone to sign up for a webinar, or something else entirely.

Don’t forget to track the performance of every quiz too. Examining metrics like click-through rates for your quiz advertisements and conversion rates will help you see which quizzes generate the most attention and action from your intended audience. 

Time to Add Quizzes to Your Interactive Content Strategy?

A content marketing strategy is one of the best ways to engage with your audience and strengthen your position in any industry. The right content demonstrates your knowledge, develops trust, and helps you to attract new customers. With interactive content, you can take the relationship you build with your audience to the next level. It’s your chance to engage with your customers and create an emotional relationship. 

Quizzes are one of the most effective forms of interactive content, and they’re also one of the easiest to implement into your existing strategy. It doesn’t take a lot of time or money to create a good quiz, and you can usually find tools online to help you with things like structure and formatting. You could even hire a professional to design a quiz for you. 

Once you’ve got the kind of quiz that’s really going to interest your target audience, the next step is distributing it in a way that generates as much attention as possible. Remember, you can advertise on social media and various other channels. However, it’s also helpful to pay attention to your options for helping do your promotion for you. For example, many customers will be more than happy to share quiz results that confirm the identity they’re trying to build online.

 

Featured image via Unsplash.

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10 Tips to Help Video Content Succeed in 2021

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According to a recent Hubspot survey, more than 85% of marketers believe video content is essential for any marketing strategy. This percentage is more than 20% higher than in 2016.

Understanding why this is the case is not hard. Modern digital marketing is all about engaging with your audience and sharing personal stories. And there’s simply no better way to do that than video content.

Videos are engaging for people of all ages and less boring than other types of content. However, it’s not easy to create or optimize video content. That’s why we have created a list of the top 10 video content tips and tricks you should follow.

Top 10 Tips and Tricks to Succeed in Video Content Marketing 

Whether you are an influencer, blogger, or business owner, video content is important for promoting your services or products. The following tips will help you improve your video content strategies.

Plus, you can apply these tactics across all websites and platforms: from your website or YouTube channel to social media platforms like Instagram or Twitter.

1. Utilize Video SEO

Contrary to what many believe, SEO does not only apply to written content. In fact, video SEO is just as important for drawing organic traffic to your website or social network account.

You can achieve this in several ways. When you upload a new video, you need to consider things like keywords, tags, file names, and descriptions. However, this is only part of what you can do to optimize your videos for SEO purposes.

There are plenty of video SEO guides for beginners that can help you improve your online presence through your video content. 

2. Identify Your Goals and the Scope of Your Videos

As with written and visual content in general, it is critical to identify your business goals for video content. This is one of the first things you should think about when launching a new video content campaign.

Think about what you want to achieve. For example, do you need to generate new customer leads or expand your audience? Considering the reach of your videos can help you stand out from your competitors.

When it comes to video content, planning is key. For this reason, setting the goals of your strategy should be a priority.

3. Schedule Your Video Content

While it’s important to set goals, no video content strategy will work without consistency. Planning your video content is the best way to be consistent when creating, uploading, and promoting.

There are many online apps and tools that can help you organize your video content strategy. For example, scheduling tools like Buffer or MeetEdgar can help you keep everything organized and save time uploading your videos.

In addition to these social media scheduling tools, you can also use apps like Trello to help you organize your content creation in general.

4. Use Premade Material like Instagram Templates

If you are a professional video creator or video editor, you’ll have no problem creating top-notch video content. But what happens if you have no experience with video content at all?

Luckily, there are plenty of tools out there to make your life easier. For example, if you want to create video stories for Instagram, you can use captivating pre-made Instagram templates.

Editing such templates using software like Photoshop can save you both time and money. However, if you do not have Photoshop experience, you can also create videos using simple online editors like Canva. 

5. Make Your Videos Engaging and Emotional

There are a few tips we would like to share when it comes to the content of videos. An important thing to keep in mind is that your videos should always be engaging. If you don’t try to engage with your audience through your videos, there is a big chance of failure. 

Therefore, whether you own a personal blog or an enormous corporate website, your video content should connect you emotionally with your audience. Adding a personal feel to your videos is a fantastic approach to consider. 

By doing so, your customers/readers will feel the need to engage by sharing their stories with you.  

6. Create Educational and Relevant Video Content

There are a few tips we’d like to share with you when it comes to video content. One important thing to keep in mind is that your videos should always be engaging. If you are not trying to engage your audience through your videos, there is a high chance of failure.

Whether you have a personal blog or a huge corporate website, your video content should connect emotionally with your audience. Adding a personal touch to your videos is an excellent approach to consider.

This way, your customers/readers will feel the need to engage by sharing their stories with you.

7. Implement CTAs

Calls to action are one of the most effective marketing strategies for written content. Although most websites only include CTAs on the homepage, it’s a brilliant thing to also use them in blog posts, videos, and visual content in general.

You should let your customers know how they can interact with your brand. For example, let them know about your website or how they can follow you on social media for more information.

CTAs are the best way to keep your customers and ultimately increase your conversion rates.

8. Focus on Storytelling

Videos that focus on sales often bore viewers. For this reason, you should add some value to your video content. Creating videos that act like stories is a great thing to do.

When you tell a personal story, your customers can better understand your brand and how it can help them. Remember, storytelling makes your content more engaging and interesting.

9. Promote your Content

Say you have developed a great video content strategy and have already created some top-notch videos. What should be your next step? Well, maximizing your target audience is a smart approach.

You can achieve this by promoting your videos on platforms like Facebook, YouTube, Instagram, etc. Another smart move is to incorporate your video content into other content like blog posts, your website, etc.

10. Occasionally Evaluate your Video Content Strategy

Since you have already established your goals and the scope of your videos, you know exactly what you want to achieve with your video content strategy. Therefore, it’s important to evaluate how your plan is working. If you are happy with the analytics of your videos, that’s great.

If not, you can always consider what’s going wrong. For example, maybe you need to promote your videos better or include more CTAs.

Wrap Up

In this article, we analyzed how important video content has become for marketing. For this reason, implementing videos into your marketing strategies is a great thing to do.

If you follow the tips and tricks above, you will increase your video content strategy’s chances of success.

 

Featured image via Unsplash.

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Popular Design News of the Week: July 12 2021 – July 18, 2021

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Every day design fans submit incredible industry stories to our sister-site, Webdesigner News. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site.

The best way to keep up with the most important stories for web professionals is to subscribe to Webdesigner News or check out the site regularly. However, in case you missed a day this week, here’s a handy compilation of the top curated stories from the last seven days. Enjoy!

40 New Startup Websites and Landing Pages for Inspiration

Is It Time for Web Designers to Retire the Slider?

Exciting New Tools for Designers, July 2021

24 Beautiful Examples of Gradient Websites

Towards Richer Colors on the Web

3 Kinds of Tech Debt

20 Free Psychedelic Fonts All Designers Must Have

10 Graphic Designers Reimagine the Iconic Instagram Logo

What is WordPress 5.8’s Query Loop Block?

Helvetica Now Variable Offers One Million Fonts in a Single File

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9 Amazing Design-Resource Package Sites

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Every designer has their own preferred strategy for collecting resources. Some pluck brushes, fonts, and templates from different “stock photo sites” and public marketplaces. Others collect graphics from swipe files and forums around the web.

The never-ending desire for themes, visual content, and graphical components has prompted an influx of “design packages” to appear around the web. These all-in-one bundles, ranging from Envato Elements to Elegant Themes, promise a selection of valuable creative content in exchange for a single fee or monthly subscription. 

If you’ve been planning to seek out a few of these high-value subscriptions yourself, you’re in the right place! Today, we’re going to talk about some of the top designer resources available on the market. 

1. Envato Elements

Probably the best-known of all the designer resource marketplaces, Envato Elements advertises itself as the unlimited creative subscription. On this website, you’ll be able to access around 54 million creative assets through a single subscription. There are endless resources to unlock here, ranging from templates for your graphics to video templates, audio, and stock photos. 

Unlike most marketplaces, Envato gives you peace of mind by promising only the highest quality designs and graphics. Your content comes with quality assurance, and there are many PSD elements on the site, too, including stationery and web design templates, mock-ups, and more. Categories for your creative content include:

  • Stock photos
  • Video templates
  • Music
  • Sound effects
  • Graphic templates
  • Graphic designs
  • Presentation templates
  • Fonts
  • Photos
  • Web templates
  • Add-ons
  • CMS templates
  • WordPress resources
  • 3D content

Pricing: Pricing starts at only $16.50 per month, and this gives you unlimited access to everything on the site, including millions of digital assets and stock photos. You’ll also be able to use various courses and tutorials on the website too.

2. Elegant Themes

Elegant Themes is an all-in-one creative resource for website themes. The solution offers you access to some of the most popular WordPress themes worldwide. 

You’ll also get access to a visual page builder as part of the kit. When you sign up for the Elegant Themes subscription, you get access to all of the resources within, including the Divi page builder and WordPress theme, Extra, Monarch, Bloom, and more. If you’re a site builder or work on building pages for clients, this is a must-have subscription. 

Elegant themes are currently the go-to resource for more than 750,000 people. It’s also home to some of the highest-rated themes around. Features include:

  • Divi WordPress page builder
  • Endless WordPress themes
  • Page editing tools
  • Monarch, Bloom, and Extra 
  • Hundreds of website packs
  • Lifetime premium support
  • Unlimited website usage

You can either pay for yearly access with Elegant Themes or pay a one-off price for lifetime access. For most, the lifetime option is likely to be a pretty appealing one. You don’t have to worry about renewing your subscription this way.

3. Template Monster

Template Monster offers the “ONE” web development membership, perfect for creative professionals. The MonsterONE offering is a complete unlimited subscription for all of your creative needs, with access to unlimited downloads, new weekly items, and simple licensing. You also get plenty of support from the Template Monster Team. 

A goldmine for anyone who needs to upgrade their selection of video and photo assets, graphic templates, HTML templates, or anything else, Template Monster is packed full of amazing resources for any project. You can also find new products from fresh contributors all the time, so the value of your membership is constantly increasing. 

Features include:

  • HTML templates
  • Presentation templates
  • CMS templates
  • Graphic templates
  • Video assets
  • 3D models
  • Audio assets
  • WordPress themes and plugins

Pricing starts at a tiny $6.90 per month, with a slight discount if you pay yearly. The lowest-cost package gives you access to all of your graphic and design assets, but you won’t get any eCommerce or WordPress themes. However, if you upgrade to the all-in-one package at $14.95 per month, you get a more extensive range of resources.

4. Creative Market

Creative Market is another one of those amazing all-in-one environments for creatives and designers. This marketplace is supplied by thousands of independent artists from around the globe, each offering a host of top-quality designs and resources. You’ll find photos, graphics, templates, fonts, web themes, and countless other tools on the Creative Market. 

If you’re looking for sheer size, it’s hard to find another company that competes with the Creative Market package. There are literally millions of ready-to-use products available, including Instagram templates, textures, and procreate brushes. 

You’ll have access to 3D content for your immersive website designs and a host of purchasing products. Although there’s no “subscription model” per-se for this marketplace, you can invest in a credit plan that allows you to set how much you spend on your assets each month. 

Features include:

  • Millions of creative products
  • Huge selection of independent designers
  • Brushes, textures, templates 
  • Fonts and web content available
  • Huge selection of stock photos
  • Convenient credit plan

The individual purchasing plan is likely to appeal more to people just beginning to test Creative Market for the first time. However, if you want a subscription experience, we’d recommend using the credit plan to estimate how many credits you’ll need each month.

5. Adobe Stock

All web designers know Adobe. The chances are that no matter what kind of creative work you do, you’ve developed a few skills with an Adobe product, from Photoshop to Lightroom. Adobe Stock is also one of the leading platforms for images on any topic. 

Although Adobe Stock doesn’t compete with other marketplaces in terms of versatility, it still stands out as one of the main resources for designers. There are hundreds of millions of stock images, videos, editorial content, and vectors. You can also access a premium collection of custom content and 3D resources too. The great thing about Adobe stock is that you can easily create your own libraries and download content into your Adobe software. Resources include:

  • Stock photos
  • Premium images
  • 3D content
  • Vectors and brushes
  • Stock video footage
  • Royalty-free templates
  • Vector art and illustrations
  • Stock music and audio
  • Integration with Adobe software

Adobe Stock is a little pricier than some of the other marketplaces available today, but it’s still pretty impressive. You’ll pay around $29.99 per month for 10 assets per month, or you can access a full annual plan at $199.99 per month. The amount you pay will depend on the quality of the resources that you want to download.

6. Motion Elements

If Elegant Themes is the go-to resource for designers searching for WordPress themes and web design solutions, Motion Elements is the top choice for “motion” content. Here, you’ll find videos, SFX content, images, music, 3D solutions, and so much more. 

Though it’s located in Asia, Motion Elements is available worldwide. The marketplace offers a monthly subscription plan wherever you can download unlimited products to suit your needs. There are tons of resources to choose from here, including After Effects elements, tools for Lottie, Premiere Pro, FCPX motion, DaVinci Resolve, and more. 

Features include:

  • After Effects elements
  • Premier Pro resources
  • FCPX Motion
  • DaVinci Resolve
  • Video and audio content
  • Stock images
  • SFX resources
  • 3D content

Pricing starts at $16.50 per month for an unlimited annual plan. This means that you can download as much as you like without having to pay any more. There is a small discount if you pay for a full year of access in one go.

7. Creative Tim

Simple but effective, Creative Tim is an amazing resource for front-end and back-end content bundles. You get fully coded UI tools here that can help you create various mobile and web apps and a huge selection of dashboards and templates. If you’re the kind of designer who likes working on top of things like Bootstrap, React, Angular, Laravel, Node.js, and more, then Creative Tim has you covered. 

This is one of the more technical creative resource packages that we’ve looked at so far, but it has a lot of value to offer. That’s probably why there are already more than 1.5 million people using the service. You can search through administration dashboards, UI kits, premium templates, free content, and design systems. Of course, everything is easy to access too. Features include:

  • Frontend design technologies for endless platforms
  • Soft design, light design, paper design, and more
  • Bootstrap content 
  • Resources and third-party tools
  • Complete design and web kits
  • UI kits and templates
  • Admin and dashboard templates

There’s a free version of Creative Tim available for beginners if you want to keep your costs low, but it’s generally much better to sign up for the premium subscription. You can also purchase kits and templates on a one-off basis if you prefer to start small. However, the best prices generally come from buying the bundles from Creative Tim’s subscription side. 

8. Storyblocks

Similar in style to Motion Elements, Storyblocks is a creative design resource for any designer getting involved with the video world. This website is home to some of the best free-to-use videos around, with simple licensing available at a click. Aside from high-quality videos and templates, you also get audio and sound effects as part of your subscription and images or illustrations. 

The unlimited access pass gives you all the resources you might want, from 4K and HD footage to music and sound effects, After Effects templates, and photos, vectors, or illustrations. You can also export a host of your own video projects with access to the Maker video editor, which allows you to make various changes to your custom video content. Features include:

  • HD and 4K video footage
  • After Effects Templates
  • Sound Effects and Music
  • Photos, Illustrations, and Vectors
  • Unlimited video exports
  • Video editor access
  • Licensing support

The standard all-access plan from Storyblocks starts at a very affordable £39 per month for all of the content you might want. In addition, everything you get here is unlimited, so you don’t have to worry about running out of credits. There’s also an enterprise option available if you want to share access to resources with your team.

9. Motion Array

Motion Array is an all-in-one video creation platform for those with an eye for visual content. This fantastic resource center is packed full of valuable tools, from Da Vinci Resolve templates to Adobe Premier Pro Content. As part of your subscription payment, you’ll get endless presets, audio effects, plugins, video footage, tutorials, and more. 

Though a little more expensive than some of the other premier subscription services on the market, Motion Array does offer a lot of content that you can’t get anywhere else. There’s an unlimited marketplace constantly updating with access to royalty-free footage, stock photos, music, and sound effects. You also get plugins built for Premiere Pro. Features include:

  • Adobe Exchange elements
  • Final Cut Pro and DaVinci resolve templates
  • Royalty-free music and sound effects
  • Stock footage and video
  • Photos and images
  • Time-saving integrations with your favorite apps
  • Portfolio site builder
  • Stock media requests

There’s a free subscription option for Motion Array, which you won’t find from most alternatives. This only gives you access to some basic stock photos and assets, but it’s a nice way to start. When you are ready to upgrade, you can pay $29.99 per month for the full stock media library, as well as requests for custom media assets and exclusive plugins.

Start Stocking Up on Designer Resources

As a designer or creative professional, keeping a constant stack of resources available is crucial to your ongoing productivity. Fortunately, there are tons of premium marketplaces out there today, making it easier to access everything you need. 

Whether you’re looking for full UI kits and templates, or you want some free-to-use images and videos for the website content you’re creating, there’s something for everyone. With most monthly subscription services available at a highly affordable price, you could even sign up for multiple sites at once. 

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What Is The Independent Web And Does It Matter In 2021?

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Ten years ago, people began talking about the “Independent Web.” Although we don’t commonly use the term anymore, that doesn’t mean that it’s not still as vital a topic of discussion today as it was a decade ago.

Today, I want to look at where the term came from, what it refers to today, and why it’s something that all of us in business, marketing, and web design should be thinking about.

What Is The Independent Web?

The Independent Web is a term that was coined back in 2010 by John Battelle.

In “Identity and The Independent Web,” Battelle broaches the subject of internet users losing control of their data, privacy, and decision-making to the likes of social media and search engines.

“When we’re ‘on’ Facebook, Google, or Twitter, we’re plugged into an infrastructure that locks onto us, serving us content and commerce in an automated but increasingly sophisticated fashion. Sure, we navigate around, in control of our experience, but the fact is, the choices provided to us as we navigate are increasingly driven by algorithms modeled on the service’s understanding of our identity.”

That’s the Dependent Web.

This is how Battelle explains the Independent Web:

“There is another part of the web, one where I can stroll a bit more at my own pace, and discover new territory, rather than have territory matched to a presumed identity. And that is the land of the Independent Web.”

In 2010, this referred to websites, search engines, and apps where users and their activity were not tracked. But a lot has changed since then, and many websites that were once safe to peruse without interference or manipulation are no longer.

What Happens When the Dependent Web Takes Over?

Nothing good.

I take that back. It’s not fair to make a blanket statement about Dependent Web platforms and sites. Users can certainly benefit from sharing some of their data with them.

Take Facebook, for instance. Since its creation, it’s enabled people to connect with long-lost friends, stay in touch with distant relatives, enable freelance professionals like ourselves to find like-minded communities, etc.

The same goes for websites and apps that track and use visitor data. Consumers are more than willing to share relevant data with companies so long as they benefit from the resulting personalized experiences.

But the Dependent Web also has a darker side. There are many ways that the Dependent Web costs consumers and businesses control over important things like:

Behavior

If you’ve seen The Social Dilemma, then you know that platforms like Facebook and Google profit from selling their users to advertisers.

That’s right. They’re not just selling user data. They’re selling users themselves. If the algorithms can change the way users behave, these platforms and their advertisers get to cash in big time.

Many websites and apps are also guilty of using manipulation to force users to behave how they want them to.

Personal Data

This one is well-known thanks to the GDPR in the EU and the CCPA in California. Despite these initiatives to protect user data and privacy, the exploitation of personal data on the web remains a huge public concern in recent years.

Content and Branding

This isn’t relevant to websites so much as it is to social media platforms and Google.

Dependent Web platforms ultimately dictate who sees your content and when. And while they’re more than happy to benefit from the traffic and engagement this content brings to their platforms, they’re just as happy to censor or pull down content as they please, just as Skillshare did in 2019 when it deleted half of its courses without telling its course creators.

What’s more, while social media and search engines have become the place to market our businesses, some of our branding gets lost when entering such oversaturated environments.

Income

When algorithms get updated, many businesses often feel the negative effects almost immediately.

For example, Facebook updated its algorithm in 2018 to prioritize “meaningful content.” This pushed out organic business content and pulled regular user content to the top of the heap.

This, in turn, forced businesses to have to pay-to-play if they wanted to use Facebook as a viable marketing platform.

Access

The Dependent Web doesn’t just impact individuals’ experiences. It can have far-reaching effects when one company provides a critical service to a large portion of the population.

We saw this happen in November when AWS went down.

It wasn’t just Amazon’s servers that went down, though. It took out apps and sites like:

  • 1Password
  • Adobe Spark
  • Capital Gazette
  • Coinbase
  • Glassdoor
  • Roku
  • The Washington Post

And there’s absolutely nothing that these businesses or their users could do but sit around and wait… because Amazon hosts a substantial portion of the web.

Innovation

When consumers and businesses become dependent on platforms that predominantly control the way we live and work, it’s difficult for us to stand up for the little guys trying to carve out innovative pathways.

And that’s exactly what we see happen time and time again with Big Tech’s buy-and-kill tactics.

As a result, we really lose the option to choose what we use to improve our lives and our businesses. And innovative thinkers lose the ability to bring much-needed changes to the world because Big Tech wants to own the vast majority of data and users.

How Can We Take Back Control From The Dependent Web?

Many things are happening right now that are trying to push consumers and businesses towards a more Independent Web:

Consumer Privacy Protection: GDPR and CCPA empower consumers to control where their data goes and what it’s used for.

Big Tech Regulations: The Senate held tech regulation hearings with Facebook’s and Twitters’s CEOs.

Public Awareness Initiatives: Films like The Social Dilemma bring greater awareness to what’s happening on social media.

Ad Blocker Adoption: Adblocker usage is at an all-time high.

Private Search Engine Usage: Although Google dominates search engine market share, people are starting to use private search engines like Duck Duck Go.

Private Browsing Growth: Over 60% of the global population is aware of what private browsing is (i.e., incognito mode), and roughly 35% use it when surfing the web.

Self-hosted and Open Source CMS Popularity: The IndieWeb community encourages people to move away from Dependent platforms and build their own websites and communities. This is something that Matt Mullenweg, the founder of WordPress, talked about back in 2012.

“The Internet needs a strong, independent platform for those of us who don’t want to be at the mercy of someone else’s domain. I like to think that if we didn’t create WordPress something else that looks a lot like it would exist. I think Open Source is kind of like our Bill of Rights. It’s our Constitution. If we’re not true to that, nothing else matters.”

As web designers, this is something that should really speak to you, especially if you’ve ever met a lead or client who didn’t understand why they needed a website when they could just advertise on Facebook or Instagram.

A Decentralized Web: Perhaps the most promising of all these initiatives are Solid and Inrupt, which were launched in 2018 by the creator of the Web, Tim Berners-Lee.

As Berners-Lee explained on the Inrupt blog in 2020:

”The Web was always meant to be a platform for creativity, collaboration, and free invention — but that’s not what we are seeing today. Today, business transformation is hampered by different parts of one’s life being managed by different silos, each of which looks after one vertical slice of life, but where the users and teams can’t get the insight from connecting that data. Meanwhile, that data is exploited by the silo in question, leading to increasing, very reasonable, public skepticism about how personal data is being misused. That in turn has led to increasingly complex data regulations.”

This is something we should all keep a close eye on. Consumers and businesses alike are becoming wary of the Dependent Web.

Who better than the creator of the web to lead us towards the Independent Web where we can protect our data and better control our experience?

 

Featured Image via Pexels.

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SAP France accompagne la nouvelle promotion d’entrepreneurs sociaux de makesense avec l’aide de ses collaborateurs

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SAP France accompagne, aux côtés de l’incubateur makesense, des startups à vocation sociale et environnementale depuis 2014. Les collaborateurs SAP sont toujours plus nombreux à s’engager dans la démarche et à soutenir ces startups qui souhaitent changer le monde. Cette année, l’équipe de mentors SAP compte Frédéric Chauviré, Directeur Général de SAP France, qui va apporter son soutien et ses connaissances à cette cinquième promotion.

Les collaborateurs SAP accompagnent chaque startup sur un volet technologique pour les aider à tirer le meilleur de leur phase de prototypage et à consolider leur business model. SAP France s’inscrit dans ce partenariat d’une part pour contribuer à changer le monde et d’autre part pour dérouler un programme de mécénat de compétences qui participe au bien-être de ses collaborateurs.

La particularité de cette année se trouve dans les différents niveaux de maturité des startups avec des projets jeunes qui ont besoin de soutien pour se positionner sur leurs marchés. Ainsi, les mentors SAP les accompagnent, les challengent et affinent leurs projets afin de les rendre pérennes.

Ce partenariat permet à SAP France d’avoir un impact externe auprès de l’écosystème startup en stimulant et en développant les équipes internes et d’avoir un impact interne en créant une expérience collaborateur unique. Ainsi, l’initiative fournit aux collaborateurs SAP des opportunités de développement et en même temps libère leurs potentiels.

Cette cinquième promotion, composée de 8 startups, sélectionnée par makesense et SAP, sont suivies par 4 à 5 collaborateurs SAP, pendant 4 mois, à raison d’un rendez-vous par mois.

  • Silo accompagne les industriels dans leur lutte contre le gaspillage via la création de circuits de valorisation de leurs surplus, invendus et invendables
  • JokaJobs propose une application qui rend la recherche d’emploi ludique et efficace pour des jeunes qui présentent des freins à la mobilité
  • Tirelires d’Avenir propose une aide financière pour les jeunes en rupture familiale et sans ressources financée par du don direct.
  • Metishima œuvre pour une approche inclusive d’intégration par l’emploi des personnes issues des migrations, à travers la valorisation des compétences et expériences acquises dans leur pays d’origine.
  • Freepry accompagne les acteurs de la mode dans l’implantation de corners seconde main, à l’aide de son logiciel.
  • Want To Help est une plateforme de mise en relation entre bénévoles et associations pour les jeunes et par les jeunes.
  • Oïkos est un projet de média-marketplace éco-responsable visant à éduquer et conseiller le consommateur et proposer de la mode et de la beauté clean.
  • New Age valorise le commerce de proximité zéro déchet en beauté et hygiène, l’entraide entre entrepreneures et des ateliers pour tous.

L’accompagnement proposé ravi les entrepreneurs mentorés. En effet, 1 entrepreneur mentoré sur 2 estime que l’apport de SAP était déterminant dans son prototypage ou dans l’identification des besoins de compétences pour sa startup. 30% d’entre eux estiment avoir progressé en communication ou marketing grâce à l’accompagnement des collaborateurs SAP et 25% estiment que le mentoring leur a permis d’obtenir un partenariat commercial ou stratégique.

La collaboration SAP et makesense s’est déjà illustrée de manière positive et notamment avec la startup Colette. Cette dernière aide les étudiants et jeunes actifs à se loger en cohabitant avec des hôtes qui ont une chambre à louer, favorisant ainsi la cohabitation entre générations. Ce sont 500 hôtes et plus de 1 000 jeunes qui sont déjà membres de Colette et notamment SAP qui propose cette offre, depuis un an, à ses jeunes collaborateurs mais aussi à ceux qui partent en retraite.

« Que nos entrepreneurs soient en phase de prototypage de leur solution ou plus avancés avec des enjeux de commercialisation, les mentors SAP s’adaptent pour leur être le plus utile possible. Ils partagent leurs compétences et mobilisent leur réseau, c’est vraiment incroyable d’avoir des collaborateurs qui se donnent autant pour les projets qu’ils accompagnement ! » explique Karell Hertzog, startup program manager makesense.

« Nous sommes très fiers de ce programme d’accompagnement. Notre rôle d’acteur engagé doit générer  un impact plus large sur la société. Je suis très enthousiaste  de démarrer le mentoring des entrepreneurs sociaux sélectionnés par makesense. Les projets ont tous un intérêt social, environnemental et solidaire qui contribue réellement à changer le monde. Je remercie également tous les collaborateurs SAP, toujours plus nombreux, à s’engager dans des causes qui ont du sens », explique Frédéric Chauviré, Directeur Général SAP France.

The post SAP France accompagne la nouvelle promotion d’entrepreneurs sociaux de makesense avec l’aide de ses collaborateurs appeared first on SAP France News.

Source de l’article sur sap.com

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10 Best Free Stock Image Sites For 2021

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When photographers take images to sell commercially, like every other business, they want to maximize their returns, so they adapt their ideas to meet commercial trends. As a result, stock always looks like stock, and that minor deception introduces a small amount of doubt in users.

But the rise of camera phones, and the increasing affordability of DSLRs, has led to a growth in people who aren’t monetizing every shot. What that means is if you know where to look, you can find images that are less posed, more natural, less clichéd, and far more diverse.

Here are ten places to look for engaging, and trust-building stock images, all free to use…

1. Pexels

Pexels has a huge collection of high-quality images that would not feel out of place on a ‘premium’ site. You’ll also find a ton of free videos. Pexels’ search feature is particularly well-tuned. Pexels also runs regular challenges, with cash prizes for photographers; reviewing the past competitions is a great shortcut to finding original images.

2. Reshot

Reshot is one of the better stock sites on the web, with a wide selection of curated images. There’s a distinctly Instagram feel to the images on Reshot; they don’t feel staged, in many cases, they don’t look like stock at all. That gives them an authentic feel that many ‘premium’ stock sites fail to deliver.

3. Unsplash

Unsplash is one of the largest collections of free images on the web. It has a good collection of standard stock and a growing collection of more creative, experimental images. Its free-forever approach is backed by product placement instead of adverts or premium sections, which means you may find the more marketable images include easily identifiable brands.

4. Life of Pix

Life of Pix highlights one photographer per week to feature ten images; that adds a competitive angle to the site as photographers submit premium shots to get noticed. Unless you’re very fortunate, the ideal shot for you isn’t going to be found in the current set, but click the ‘Gallery’ link, and you’ll have access to all the shots that have previously been uploaded.

5. Nappy

Unlike ‘premium’ sites that are set up to turn a profit, free stock sites often set out to address a hole in the market. Nappy was set up to redress the underrepresentation of black and brown people on many stock sites. At least some of your users fall into this demographic, and it’s a great idea to show them they’re valued by using images like these.

6. Burst

Burst is a stock site provided by Shopify to help new entrepreneurs find stock to help them sell products. Anyone can use the shots, but there is a natural inclination towards commercial rather than editorial images. There’s a good mix that rivals many paid sites and some less obvious shots.

7. Picography

If quirky and offbeat isn’t right for your project — and it may very well not be — then check out Picography for a more middle-of-the-road collection of free stock images. There’s a wide selection, but they do tend to feel more stock-like than many other collections.

8. ISO Republic

ISO Republic has a broad range of images and videos to choose from. Again, the images tend to be more stock-like than some other options, and you do have to dig around to find the best. ISO Republic is a good place to search when you want to swap like-for-like with a ‘premium’ stock source.

9. Kaboompics

Kaboompics specializes in lifestyle images. If you’re hoping for a woman sipping a frappuccino while making commanding business decisions, you’re in the right place. Kaboompics is a one-woman show, so the perspective is a little narrower than the ideal, but the free images are consistently high-quality.

10. StockSnap

StockSnap has a good balance of images. Many professional photographers use sites like StockSnap to upload the images they choose not post to ‘premium’ sites for one reason or another, so you’ll often find premium-quality shots for absolutely nothing.

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What’s New in Ecommerce, February 2021

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There are some interesting shake-ups on the horizon for ecommerce: Experiential shopping, Virt-ical worlds, Au naturale models.

We’re starting to see signs of them already — many of them spurred on thanks to the events of 2020. Below, we’re going to explore what’s going on with these new ecommerce trends and technologies and take a look at a bunch of sites that are setting really cool examples for each.

1. Experiential Shopping

With many stores, either closed to in-person shopping during the pandemic or their capacities severely limited, online shopping and BOPIS became much more attractive options for consumers.

That said, buying something like a pair of jeans or a new pair of glasses is much different than the pack of toilet paper someone’s bought for years. There are just some things you have to try to know if you’re going to like it and make sure it fits.

Augmented reality and other immersive shopping tools are bringing those “try-on” capabilities to people’s homes.

There are a number of technologies built specifically for this purpose:

Obsess is a particularly noteworthy one. It’s an ecommerce platform that enables retailers to build virtually immersive shopping experiences. Charlotte Tilbury is one such retailer that is taking advantage of it.

Obsess, the augmented reality and immersive shopping experience platform

At the end of 2020, Obsess announced that it had received $3.4 million in seed funding, so expect to see more Obsess-powered ecommerce sites and apps.

ByondXR is another platform that empowers brands to design immersive experiences for online shoppers:

ByondXR helps brands create experiential shopping

Retailers like Lancome, Procter & Gamble, and Calvin Klein have used ByondXR’s immersive commerce technology.

Another option is offered by Matterport:

Matterport's virtual shopping experiences and 3D store mapping tech

This technology is interesting as you’re not just creating a virtual store. You can also design a 3D model of a brick-and-mortar shop that in-store shoppers can use to get in and out quickly.

2. Virt-ical Worlds

There’s a new trend brewing, and we see it most commonly on websites for fresh and youthful brands. I wouldn’t say it’s nostalgic design, per se, though there are certainly some elements reminiscent of the bold, in-your-face style of the web in the late ‘90s and early ‘00s.

No, I think what we see here is a creative reimagining of our world.

With so many people having spent time in their homes and with their faces glued to screens, there’s been a blurring between our VIRTual and physICAL worlds. This new web design trend is one I’m going to call the Virt-ical World. While parts of these sites look like the websites we’ve designed in years past, there are motion, color, and sizing elements that feel more like a trippy virtual simulation.

Let’s look at some examples.

Starface is a company that creates acne-fighting products.

Starface's in-your-face website design

This is one of the more experimental designs in this set of examples. Still, it’s one that shows us how far the boundaries can be pushed without totally compromising the online shopping experience.

Billie is another company having fun with this trend. I’d say this is on the opposite end of the spectrum.

Billie has a fun, candy-colored website design

For the most part, this ecommerce site looks similar to other small retailer sites. However, the fun, candy-colored palette, the bobbing products, and the color shifts add a somewhat surreal element to the design.

Catching THEO is another ecommerce brand playing around with this Virt-ical World.

Catching THEO mixes nostalgia and modern design

See what I mean by this style feeling somewhat nostalgic? Thankfully, this site commits to today’s good, clean, responsive design while only using some of the more fun and quirky elements from the past.

Au Naturale Models

When I talk about au naturale models, I’m really referring to the makeup-less faces, relaxed hairstyles, and casual apparel that we’re seeing ecommerce models don these days.

I think it’s safe to say we have the pandemic to thank for this. And it’s not just because many of us took a more casual approach to getting dressed during the week. It’s also because the pandemic wiped away the glitz and glamour from many of our lives.

I don’t know about you, but it was kind of nice seeing fewer Instagram influencers flaunting their luxurious lifestyles and more real people rocking their matching pajama sets. I think brands have sensed this change in mood over the last year, and they’re now putting forward their own simple and casual styles for us to connect to.

There are tons of ecommerce websites we’re seeing this on in 2021.

Here’s Dove’s homepage, where they specifically call attention to the lack of digital distortion in the photo:

Thinx also uses more natural and realistic-looking models to show off its undergarment products:

Madison Reed takes a unique approach with this trend:

Madison Reed shows off some of the real faces of its customers

While the hair color brand does a great job of using diverse models around the site, it also has this scrolling bar showing off its customers’ very natural and real faces.

Wrap-Up

It feels like ecommerce trends and technologies are changing at a rapid pace these days. To help you stay on top of what’s new in ecommerce, stay tuned to this blog for more interesting news and changes to the landscape.

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