Articles

Kubernetes Namespace: How to Use It to Organize and Optimize Costs

Actualités, Méthodes et organisation des process IT

When you’re running a relatively small cluster, you might get away with having no structure in place for it. But with time, your cluster will inevitably scale to dozens of pods and hundreds of containers. If you keep running them carefree, you’ll deal with a mess sooner rather than later. Here’s your golden ticket to get out of this chaos: Kubernetes namespace.

By keeping your cluster organized with namespaces, labels, and annotations, you’ll avoid the performance, maintenance, and security issues that come together in a package with the lack of control over the deployed objects and services.

Source de l’article sur DZONE

24 décembre 2022/par Service comm.

27 Best Small Business Ideas for Designers

Actualités, Actualités

Designers have a wide range of lucrative career options.

This resource puts together some of the best small business ideas to help chart your career path.

It covers the market size, earning potential, estimated startup cost, the target audience, and the value they bring to the table. You’ll also learn how to launch the business, the required training and licenses, and a few companies already killing it in the space for your inspiration.

So, let’s begin.

Table of Contents

Online Course for Designers and Animators

Target Audience and Value

How to Launch

Required Training, Certifications, or Licenses?

Example of Businesses in this Space

Graphics Design Business Serving Brick-and-Mortar Outlets

Target Audience and Value

How to Launch

Required Training, Certifications, or Licenses?

Example of Businesses in this Space

Graphics Design and Animation Coach

Target Audience and Value

How to Launch

Required Training, Certifications, or Licenses?

Example of Businesses in this Space

WordPress Themes and Website Templates

Target Audience and Value

How to Launch

Required Training, Certifications, or Licenses?

Example of Businesses in this Space

Email and Newsletter Templates Creator

Target Audience and Value

How to Launch

Required Training, Certifications, or Licenses?

Example of Businesses in this Space

Fonts

Target Audience and Value

How to Launch

Required Training, Certifications, or Licenses?

Example of Businesses in this Space

Graphics Templates and Marketing Collateral

Target Audience and Value

How to Launch

Required Training, Certifications, or Licenses?

Example of Businesses in this Space

Presentation Template Designer

Target Audience and Value

How to Launch

Required Training, Certifications, or Licenses?

Example of Businesses in this Space

Custom T-Shirts and Screen Prints

Target Audience and Value

How to Launch

Required Training, Certifications, or Licenses?

Example of Businesses in this Space

Comics

Target Audience and Value

How to Launch

Required Training, Certifications, or Licenses?

Example of Businesses in this Space

Sewing Patterns and Fashion Designs

Target Audience and Value

How to Launch

Required Training, Certifications, or Licenses?

Example of Businesses in this Space

Wrap Designer

Target Audience and Value

How to Launch

Required Training, Certifications, or Licenses?

Example of Businesses in this Space

Videographer and Video Editor

Target Audience and Value

How to Launch

Required Training, Certifications, or Licenses?

Example of Businesses in this Space

Online Freelance Designer

Target Audience and Value

How to Launch

Required Training, Certifications, or Licenses?

Example of Businesses in this Space

NFT Artist

Target Audience and Value

How to Launch

Required Training, Certifications, or Licenses?

Example of Businesses in this Space

Event Designers

Target Audience and Value

How to Launch

Required Training, Certifications, or Licenses?

Example of Businesses in this Space

Extended Reality Designer

Target Audience and Value

How to Launch

Required Training, Certifications, or Licenses?

Example of Businesses in this Space

Photographer and Photo Editor

Target Audience and Value

How to Launch

Required Training, Certifications, or Licenses?

Example of Businesses in this Space

Sell Coloring Books

Target Audience and Value

How to Launch

Required Training, Certifications, or Licenses?

Example of Businesses in this Space

Products and eCommerce Packaging Designer

Target Audience and Value

How to Launch

Required Training, Certifications, or Licenses?

Example of Businesses in this Space

Publish Books and eBooks

Target Audience and Value

How to Launch

Required Training, Certifications, or Licenses?

Example of Businesses in this Space

Printing Press

Target Audience and Value

How to Launch

Required Training, Certifications, or Licenses?

Example of Businesses in this Space

Website Design Services

Target Audience and Value

How to Launch

Required Training, Certifications, or Licenses?

Example of Businesses in this Space

Graphic Design Academy

Target Audience and Value

Design Teams

Image Credit: Medium

How to Launch

Required Training, Certifications, or Licenses?

Example of Businesses in this Space

YouTuber

Target Audience and Value

How to Launch

Required Training, Certifications, or Licenses?

Example of Businesses in this Space

Newspaper, Magazine, and Catalog Design Agency

Target Audience and Value

How to Launch

Required Training, Certifications, or Licenses?

Example of Businesses in this Space

Online Drawings and Handcrafts Sales

Target Audience and Value

How to Launch

Required Training, Certifications, or Licenses?

Example of Businesses in this Space

How to Choose the Best Business Ideas as a Designer

1. Online Course for Designers and Animators

The demand for digital designers will grow by 23% until 2031—faster than America’s 5% average occupation growth rate. And the market for online courses will grow at the same speed to reach $198 billion in sales by 2030.

Also, 87% of managers said hiring more UX designers is their organization’s top priority.

Earning potential: $19,500 to $135,000 annually (or $69,900 average).
Top marketplaces: Udemy, Udacity, Skillshare, LinkedIn Learning, Thinkific, Alison, AppSumo, CyberU, PluralSight, and self-hosted options.
Estimated start cost: $8,000 to $36,000.

Target Audience and Value

Create and sell online courses based on your transferable design skills. Let’s explore five options:

1. Motion Design Courses

Students pay about $85 to $600 for motion design courses.

And students can recuperate their investment quickly since motion designers earn between $58 to $300 per hour.

2. Product Design Courses

Jaguar C-X16 Design. Creative Commons.

Product design courses are between $85 to over $4,000.

Product designer roles pay about $115,000 annually. And finding employment is easy, as over 70% of hiring managers have increased their designer hires.

3. Graphic Design Courses

Art Director and Graphic Designer Peter Cocking, on utilizing white spaces. Creative Commons.

Top-earning graphics designers earn about $43 an hour or $90,000 a year. So, you can sell this online course for $85 to $15,000 per student.

4. User Interface (UI) and User Experience (UX) Design Courses

Pixabay image

UI/UX online course creators usually take $85 to $2,500 per student. And students who become top earners take home up to $174,000 a year or $84 an hour.

5. Fashion Design Courses

Wikimedia Commons

Fashion designer courses cost $40 to $4,000.

However, top designers earn over $90,000 a year. So your students can get outsized value from their investment.

How to Launch

Launch your online design course in seven steps:

Find a simple course idea
Outline the course
Create the first module
Build your sales page and join marketplaces
Create your thank you page
Write your sales emails
Launch your course

Most people get stuck in the ideas phase. Instead, find a simple course idea based on your skills and launch it.

Required Training, Certifications, or Licenses?

Course marketplaces have unique education requirements. So check the publisher requirements of the platform you want to launch the course.

However, most marketplaces do not require special certifications to launch a design course.

Example of Businesses in this Space

Adobe After Effects: Complete Course from Novice to Expert by Louay Zambarakji.

Courses from Motion Design School.

2. Graphics Design Business Serving Brick-and-Mortar Outlets

Graphic design for brick-and-mortar outlets can be a quick way to start your small business for designers. These businesses use graphic design services to create marketing collateral, like flyers, presentations, and brochures, to send brand messages to their audience.

The increasing demand for designers drives consistent global graphic design market growth, currently valued at around $43.4 billion.

Earning potential: $35,000 to $66,000 per year (or $47,921 average)
Top marketplaces: Fiverr, Upwork, Freelancer.com, SolidGigs, and self-hosted options.
Estimated start cost: $2,000 to $10,000.

Target Audience and Value

You can provide graphic design services to countless small businesses, and some of them include:

1. Ice cream shop

Image credit: Fiverr

You can create packaging designs and logos for those planning to own ice cream shops. The top Fiverr designers charge around $25 per project, while some value their services up to $260 per project.

2. Landscaping Business

Image credit: Fiverr

Most landscaping businesses need graphic designers to help with custom 3d Landscape concept design and illustrations for their client’s properties—some designers on Fiverr charge around $180 per project and up to $480 for premium service.

3. Catering Business

Image credit: Fiverr

Catering business logos on Fiverr costs $5 to $100 per project. However, some top designers charge up to $450 for premium services.

4. Food Truck Business

Image credit: Fiverr

Professional food truck and trailer wrap designers on Fiverr charge $25 to over $100 per project. You transform the designs into formats such as AI, JPG, and PDF to provide multiple use options for the business.

5. Pet Sitting

About 70% of U.S. households own a pet. That’s approximately 91 million households, nearly ten million more than the population of Germany, the EU’s largest population, making a pet business lucrative.

You can design logos and marketing materials for pet-sitting and dog-walking businesses. The standard rate on Fiverr is between $5 and $100.

How to Launch

Start your graphic design small business in six steps:

Build your portfolio by offering free designs
Name your graphic design business
Build a basic website
Create social media accounts
Join top graphic design marketplaces
Build your email lists and run ads

Required Training, Certifications, or Licenses?

Starting this new business doesn’t need special certifications and licenses. However, pursuing certifications like Adobe Certified Associate and other courses on Udemy and Coursera can advance your credibility.

Example of Businesses in this Space

Some of the small businesses making waves in this space are:

Landor & Fitch.

Polar.

3. Graphics Design and Animation Coach

Graphic design and animation coaching is one of the best small business ideas to start as a designer. Consider this career path if you’re curious about designs and motion graphics and are passionate about teaching.

Employment for professionals in this field will grow by 5% from 2021 to 2031, as fast as the average for all occupations.

Earning potential: $79,153 average compensation per year.
Top marketplaces: Udemy, Coursera, Alison, Fiverr, and self-hosted options.
Estimated start cost: $0 to $15,000, depending on whether you run the coaching business from home or the office.

Target Audience and Value

Let’s explore some of the coaching services you can provide:

1. Personal Training and Coaching

Image credit: Iveta Karpathyova Studio

One-on-one graphics and animation coaching via Zoom is in high demand. You can sell your training and coaching service on your website or online marketplaces. Some personal trainers charge about $650 for a three-month-long session.

Most non-marketplace users often charge more. For instance, Iveta Karpathyova, a graphic design personal trainer, takes about $2,000 for eight hours of private one-on-one instruction.

2. Graphic and Animation Coaching for Design Teams

You can use RFPs to find companies who want to train their in-house design teams in 2D or 3D animations. Also, you can target companies that use graphics to boost user engagement, like UX professionals.

Austin Saylor is an example in this space. He earns up to $10,000 from his training program for graphic design teams.

3. Online Courses

Image credit: Udemy

You can create online courses and sell them on marketplaces like Udemy, Coursera, and Alison if you don’t have the resources for one-on-one coaching. For instance, some animation courses on Udemy cost between $20 to $139 for old students or between $14 and $24.99 for new users.

How to Launch

Start your graphic design and animation coaching small business idea in seven steps:

Get professional training
Develop your business plan
Design your coaching courses and certificate of completion
Set your coaching fees
Set up your payment methods and plan your business finances
Choose a coaching business name
Create a logo and your brand identity
Set up your coaching website and social media presence
Design your marketing plan

Required Training, Certifications, or Licenses?

Once you possess transferable design and animation skills, you don’t need special training, certification, or licenses to operate a graphic coaching business. However, getting certification training will advance your qualification and give you the confidence to train people.

Some options include:

Example of Businesses in this Space

Some businesses offering graphic design and animation coaching services are:

Austin Saylor

Iveta Karpathyova Studio

Falcon Visuals

4. WordPress Themes and Website Templates

A WordPress theme and website template development business is one of the most lucrative small business ideas for designers.

The WordPress platform controls nearly 65% of the CMS market share and powers 43% of all websites. That’s a staggering 82 million, meaning there are about three times more WordPress websites than the number of web developers worldwide.

Shopify comes a distant second, powering only 3.5% of all websites. However, WordPress has over 11,000 themes. As a theme developer, you can tap into this lucrative market.

Earning potential: $12 t0 $12,000 per theme or template
Top marketplaces: Envato, Creative Market, and Codecanyon.
Estimated start cost: Premium WordPress theme builders costs between $99 to $200

Target Audience and Value

Some of the most successful business ideas or markets to explore in this field are:

1. WordPress Themes Development

Image Credit: Themeforest

Bestselling themes on Themeforest cost $39 to $69, while the most expensive options go for $6,000 to $12,000. Also, Fiverr developers charge up to $1,000 for custom WordPress theme development.

2. Site Templates Development

Best-selling site templates on Themeforest cost between $12 to $49. The high-priced ones go from $200 to $1,000. The price range for popular themes on Creative Market is the same as on Themeforest. However, the most expensive options range from $520 to $5,000.

3. Landing Page Templates Development

Landing page creation is a lucrative business because of its high demand for lead generation. The best-selling landing page templates on Themeforest cost $12 to $39, while the expensive ones go for $59 to $118, making them affordable.

How to Launch

Launch this new business idea with these simple steps:

Pick a niche
Develop your business plan
Set your pricing
Plan your business finances to understand the overhead costs involved
Design your themes and site templates on your computer
Develop the theme with premium theme builders like TemplateToaster or outsource to freelance theme developers.
Create a free version of the theme
Test your theme or site templates
Join a marketplace and sell your theme
Promote your business with paid ads

Required Training, Certifications, or Licenses?

You don’t need special training, certification, or licenses to build a successful career as a theme developer. In addition, some theme builders don’t require coding knowledge.

Example of Businesses in this Space

Some theme developers on Fiverr and Themeforest are:

Zainshabirdev

Scrn

5. Email and Newsletter Templates Creator

Email template development is another good business idea to explore.

There are over four billion daily email users, sending and receiving more than 306 billion emails daily, making it an effective channel to reach and engage customers. Also, data shows that 37% of brands are increasing their email budget.

As an email and newsletter templates creator, you can design beautiful templates for small and medium-sized businesses that can’t afford an in-house design team, digital marketing services, and marketplaces.

Earning potential: $10 to $150 per project
Top marketplaces: Themeforest, Fiverr, Creative Market, and self-hosted options.
Estimated start cost: $0 to $200

Target Audience and Value

You can offer your service on several marketplaces and your website. However, these options provide the most straightforward way to make it big in this field.

1. Themeforest Email Templates

Themeforest’s top-rated email templates cost about $8 to $116. Most of these templates have between 100 and 1,500 sales, indicating high demand for Themeforest email templates. The most expensive option currently costs $117 for the regular license and has sold over 100 copies.

2. Fiverr Email Templates

Demand for Fiverr email template creators is also pretty high. The best-selling professionals take between $10 to $25 per project. However, hand-coded responsive HTML options go as high as $80.

3. Creative Market Email Templates

Creative Market has over 1,500 email templates. The popular designs go for $10 to $39, while the most expensive templates cost between $50 and $150. Most designs are for MailChimp, Campaign Monitor, and Constant Contact platforms.

How to Launch

Launch your email and newsletter design business in these few steps:

Pick a niche and develop your business plan
Set your pricing
Design your email and newsletter templates
Test on different devices such as desktop computers, mobile, and iPad
Join marketplaces and sell your templates
Create a logo and business website
Join popular social media and build your online presence
Market your business

Required Training, Certifications, or Licenses?

You don’t need special training or licenses to create email and newsletter templates. Instead, strong customer relationships and positive reviews are what you need to thrive in this field.

Example of Businesses in this Space

You can build a profitable business in this field. Let’s see a few of the successful ones for your inspiration.

SendX

Stripe

6. Fonts

Typography is one of the financially rewarding home business ideas for designers.

Custom fonts allow businesses to create unique brand identities to stand out from the crowd. As a result, this space holds limitless opportunities for typographers.

For instance, IBM paid over $1 million annually to use Monotype’s warhorse font Helvetica before developing its IBM Plex typeface.

Other companies like Netflix, Airbnb, and SAP also invested in custom fonts and typefaces to reinforce brand messages and save on licensing fees. So you might want to explore this small business idea. You can also structure it as a consulting business.

Earning potential: $30 to $300,000 for bespoke font
Top marketplaces: Envato, Creative market, Fiverr, and self-hosted options
Estimated start cost: $200 to $1,200

Target Audience and Value

The best target audience for this small business idea is brands that want to create a unique identity to differentiate from the competition. Some of the places to sell your service are:

1. Envato

Envato has an extensive library of over 30,000 stunning fonts and types.

Many small business owners and online businesses use the marketplace to find unique fonts. Envato users with an active subscription can download the fonts for any project and marketing campaign.

The individual plan costs $16.5 monthly, while the team plan is available at $10.75 per member. The enterprise plan requires a custom quote.

2. Fiverr

Fiverr is a great place to start a typography business as a beginner. Small business owners and online businesses use it to hire affordable typographers. The platform currently hosts over 2,000 custom font services.

Typographers on the platform charge between $10 to $30 for custom fonts. The top earners take home over $60 for premium services.

3. Corporate Clients

Experienced typographers can explore this option.

Creating bespoke typefaces for corporate clients may cost up to $300,000. First, however, you’ll need to demonstrate your value by building a strong portfolio and understanding how to craft a pitch, an offer, and a closing.

How to Launch

Typographers are in high demand. Start your typography business in five types:

Design your fonts
Build your website and plan your marketing
Join marketplaces and sell your fonts
Build your prospects list
Send custom font design proposals to prospects
Market your business with paid ads and on social media

Required Training, Certifications, or Licenses?

Typography is one of the most lucrative home business ideas for designers today. You can start this small business without special certifications and licenses.

However, taking typography courses on Udemy and other learning platforms can help you master your art and design better fonts.

Example of Businesses in this Space

Some of the businesses in this field are:

Typotheque

Fontfabric

7. Graphics Templates and Marketing Collateral

Marketing collateral is media and graphics materials organizations use to support their sales efforts and advance their brand messages.

It includes anything from brochures, business cards, and posters. These materials give prospects the information they need to make informed purchasing decisions.

Creating them as graphic templates lets people customize and use them as they wish, enabling a much larger potential audience size. For example, as a marketing collateral designer, you could also run a consulting business as part of your larger offering.

Earning potential: $10 to $1,300 per project.
Top marketplaces: Envato, Creative Market, Fiverr, and self-hosted options.
Estimated start cost: $200 to $1,200 to get a good computer.

Target Audience and Value

The target audiences for this small business idea are social media managers, cleaning services, brick-and-mortar stores, and dog-walking businesses.

Also, targeting profitable niches like small business owners, personal training businesses, and property managers can lower your customer acquisition and overhead costs.

Let’s examine some graphic templates and marketing collateral you can design for clients.

1. Brochures

Image credit: Envato Elements

Brochures are some of the most widely used marketing collateral.

Creating them as customizable graphic templates and selling them on marketplaces like Envato and Creative Market allows you to attract many users.

You can also offer custom brochure design services on Fiverr. Designers on the platform take between $10 t0 $150 per project.

2. Business cards

Image credit: Envato Elements

Custom business card designers on Fiverr charge between $10 to $640 per project. Some premium services go for as high as $1,300. You can also sell on Envato to earn money from users’ subscription fees.

3. Flyers

Image credit: Fiverr

Flyers are another in-demand marketing collateral. Nearly 50% of surveyed companies said that door drop campaigns are essential to their marketing strategy.

Offering custom flyer design services to these businesses can help you make it big as a designer. Pro-verified designers on Fiverr make between $100 to $495 per project.

Their premium packages cost as much as $1,295.

How to Launch

Launch this small business idea with these six steps:

Get a nice laptop and internet connection
Create an actionable business plan
Define your target market and ideal customers
Build your portfolios
Join marketplace
Create a sales page to attract non-marketplace users
Join social media platforms
Promote your business through paid and organic marketing channels

Required Training, Certifications, or Licenses?

You need special training or a license to start this business at home. However, an impressive portfolio will help you land high-paying clients more quickly.

Example of Businesses in this Space

Some of the businesses in this field are:

Trpeski Design

Brand Design

8. Presentation Template Designer

Creating an entire presentation deck from scratch can be challenging for non-designers.

As a result, 79% of presenters use pre-built templates to find inspiration, streamline their workflow and create stunning presentations in a few minutes. So this is an excellent business idea for designers.

You can explore opportunities in this field to shore up your income and build a flourishing career.

Earning potential: $90 to $6,000
Top marketplaces: Envato, Creative Market, Fiverr, etc.
Estimated start cost: You can start the business with just a computer. It costs between $200 to $1,200 to get a good one.

Target Audience and Value

Businesses in high demand for presentations, like landscaping businesses, property managers, startups, and consultancy businesses, are your targets. Also, executives and busy business people need you too.

Others include personal trainers, social media managers, and cleaning businesses.

Let’s explore some templates you can start with and what each brings to the table.

1. Marketing

Image credit: Envato Elements

Marketing presentation templates do the heavy lifting for salespersons, enabling them to create their presentations and slides quickly. Your presentation design agency can charge between $90 to $6,000 per ten slides.

However, selling on marketplaces enables you to access a ready market with minimal marketing efforts.

2. Pitches

Image credit: Fiverr

A beautifully designed pitch deck helps startup entrepreneurs to make a lasting impression on potential investors. So they often prefer to use templates to create theirs or outsource the project to professionals like you.

You can join marketplaces to reach potential clients more quickly, and there is a lot of money to make from those platforms. For example, pro-verified sellers on Fiverr earn between $100 and $1,500, while premium packages can go for as much as $3,000.

3. Key Notes

Professional keynote presentations from pro-verified designers on Fiverr are between $360 and $650 for the basic package. Non-pro-verified professionals on the platform price their service between $10 to $200.

Presentation design services hourly rate on Upwork ranges from $20 to $95. Some charge as high as $130 per hour.

How to Launch

A presentation template design business is a great business idea to pursue as a designer. You can launch yours with these six steps:

Buy a good computer with enough graphics card
Create a business plan
Define your market and ideal prospects
Build your portfolios
Create your website and join marketplaces
Plan your marketing strategies
Launch your templates

Required Training, Certifications, or Licenses?

You don’t need any special training, certifications, or licenses for this small business idea. However, an impressive portfolio and many positive customer reviews will do.

Example of Businesses in this Space

Let’s examine some professionals in this space.

24Slides

BrightCarbon

9. Custom T-Shirts and Screen Prints

The high demand for customized wear makes custom T-shirt design a thriving enterprise. Future Market Insights estimated that the market size of global custom T-shirt printing would exceed $3.5 billion in 2022.

Furthermore, they believe it will grow by 9.7% CAGR over the next ten years to reach over $9 billion.

Earning potential: $5 to $1,200 per project and up to $1 million a year.
Top marketplaces: Teespring, Zazzle, CafePress, Redbubble, and self-hosted options
Estimated start cost: You can start a custom T-shirt design business with $0 from home if you already own a computer and internet connection.

Target Audience and Value

Build your business for these audiences:

1. Custom T-Shirt Design Marketplaces

Image credit: Teespring

Joining and selling your designs on custom t-shirt marketplaces like Teespring (now, Spring), CafePress and Zazzle is your best bet to hit the ground running immediately. T-shirt designs on Teespring can cost as much as $49.99.

2. Fiverr

Pro-verified custom t-shirt designers on Fiverr take home between $125 and $450 per design. Premium packages can go for as high as $1,200—other gigs in the category cost between $5 and $30.

3. eCommerce Store

An eCommerce store for your custom designs lets you control your marketing and the ideal audience you want as customers.

You can also connect the online store to print-on-demand platforms like Printful to run a full-fledged online t-shirt business. There is no limit to how much you can make from this business. Some sellers earn up to $10,000 monthly.

How to Launch

Follow these six steps to launch this business idea:

Find a t-shirt niche
Create your t-shirt design
Join marketplaces to sell your designs
Create an eCommerce to promote your business
Connect your store to print-on-demand software to drop-ship your custom-printed wear

Required Training, Certifications, or Licenses?

You don’t need any special training to thrive in this space. Getting many positive customer reviews and referrals can help advance your business.

Example of Businesses in this Space

Many designers are in this space, offering custom T-shirt design services to individuals, groups, and local businesses. Some of our top picks for your inspiration are:

Custom Ink

Mandem

10. Comics

Comics are graphic novels. It’s popular among kids and teens. Fortunate Business Insights estimated that the comics market size will reach $12.81 billion in 2028, up from $9.21 billion in 2021. It grew by a staggering 12% in 2020.

Analysts believe it’ll grow at a CAGR of 4.8% from 2021 to 2028.

Earning potential: $63,167 per year for comic artists and about $210 per project for comic artists and color stylists.
Top marketplaces: ComicConnect, Subzero Comics, and LiveAbout
Estimated start cost: $200 to $1,200 to get a good computer

Target Audience and Value

Comics are lucrative when you build the business around these audiences:

1. Comic Artist

Image credit: Cbr.com

You can try your hands here if you can create attractive graphics and illustrations for comic books. Professionals in this field typically earn over $63,000 a year. But they vary from city to city. For instance, San Francisco, California comic artists take home over $95,000.

2. Comic Book Letterer

Advanced skills in color flattering can also help you get something tangible out of this space. Some professionals in this field earn between $5 to $25 on Fiverr. The verified professionals take between $100 to $210 per project.

3. Color Flatter

Color-flattering services on Fiverr are in high demand. Most color stylists on the marketplace charge between $5 and $40. As a verified professional, you may earn up to $100.

How to Launch

Comics are another successful business idea you can consider as a designer. It’s not expensive to launch, and you can run it 100% from home.

Start your own business in these few simple steps.

Pick a niche and define your market
Develop your business and marketing plan
Set your price
Join marketplaces to sell your service
Create a website to target off-marketplace audiences
Promote your business

Required Training, Certifications, or Licenses?

You don’t need special certification or licenses as a comic artist. However, professional courses on Udemy and other learning platforms can advance your skills.

Example of Businesses in this Space

Some professionals in this field are:

Jorge Jiménez

Image credit: Cbr.com

Freyady

11. Sewing Patterns and Fashion Designs

The U.S. 2022 fashion design market size stands at $2.9 billion. Data shows that the market size declined by 1% between 2017 and 2022. However, analysts believe the value will grow at 0.9% in 2022.

Earning potential: Earn up to $130,000 annually.
Top marketplaces: Fiverr, DressX, Replicant, Dribble, and self-hosted options
Estimated start cost: $200 to $1,200 to get a good computer

Target Audience and Value

Set your sights on these markets to make it big in this field.

1. Fashion Designers

Creating and selling your designs to top-rated designers is one of your best bets to earn big from this small business idea. Most bespoke wears cost several thousand dollars, and many designers won’t mind paying hundreds and thousands of dollars for your designs.

2. Online Marketplaces

Image credit: Fiverr

Joining marketplaces will save you a lot of marketing costs, and there is also money to make from the platforms—top professional stylists on Fiverr earn $100 to $300. You can also sell your designs on Dribble.

3. NFT Fashion Marketplace

Image credit: Replicant

NFT digital fashion marketplaces like Replicant are reimagining fashion designing businesses, allowing anyone to try on a digital garment.

They are a new and growing trend. Jumping in right away lets you secure a space before it gets saturated. And the digital fashion business is financially rewarding.

For instance, the best-selling digital garments on Replicant cost around $35, while the most expensive digital fashion wearables sell for as high as $68.

How to Launch

You can launch this business idea in these steps:

Pick a niche and define your fashion style
Develop your business and marketing plan
Create a physical version of your NFT
Choose and blockchain for your NFT and set up your digital wallet
Select an NFT marketplace
Create a business website to promote your digital fashions
Join social media to improve your online presence

Required Training, Certifications, or Licenses?

The fashion design business doesn’t require any special training, certification, or licenses.

Example of Businesses in this Space

Some of the businesses in this space are:

Olivia Goodall

Trend Miles

12. Wrap Designer

The wrap design business is one of the most profitable business ideas to start as a designer.

Several organizations and individuals wrap their vehicles for branding and aesthetic purposes.

In addition, a vehicle wrap is cheaper than a painting, driving its demand in the U.S. The global automotive car wrap film market was $4.9 billion in 2021.

Analysts estimated it will grow at a CAGR of 22.2% from 2022 to 2030.

Earning potential: $21 per hour
Top marketplaces: Wrap Stock, Fiverr, Design Hill, Upwork, and self-hosted options
Estimated start cost: $200 to $1,200

Target Audience and Value

Wrap design small businesses can target:

1. Auto Shops

Many auto repair shops in the U.S. offer car wrap services. You can create and sell your designs to them. They charge clients between $2,500 and $5,000 to wrap their vehicles, so it’s fair to expect some money from them for your design.

2. Car Owners

Top-rated custom wrap designers on Upwork charge between $30 and $50 hourly rates. Several have earned $10,000 to $60,000 creating and selling bespoke wrap designs on the platform.

3. Marketplaces

Image credit: Wrap Stock

You can upload and sell your designs on marketplaces like Wrap Stock.

Here, you don’t have to worry about marketing or running ads. Instead, the platform handles every aspect of the process, enabling you to focus on creating stunning designs.

How to Launch

Launch this wrap design small business idea in these steps:

Pick a niche
Develop your business plan and sales processes
Create your designs
Turn your designs into templates downloadable in different formats
Join marketplaces to sell your design templates
Create a website to promote your business
Offer custom design services

Required Training, Certifications, or Licenses?

This small business idea doesn’t require special training, licenses, or certification. However, building your portfolio and generating positive reviews can advance your credibility.

Example of Businesses in this Space

Some of the professionals in this space are:

Inflamez Designs

Sean P

13. Videographer and Video Editor

About 87% of businesses use video as a marketing tool.

YouTube, the world’s largest online video-sharing platform, has over 122 million daily users. They watch over one billion hours of content each day. Every minute, creators upload more than 500 hours of videos. These make video editing a lucrative business.

Earning potential: $49,496 average base salary per year
Top marketplaces: Upwork, Fiverr, and self-hosted options
Estimated start cost: $250 to $1,020 for professional video editing software yearly subscription

Target Audience and Value

Let’s explore some ways you can earn money with your skills:

1. Marketplace

Image credit: Fiverr

Most video editors sell their services on Fiverr, Upwork, and other talent marketplaces. They charge between $10 to $40 per gig on Fiverr and an hourly rate of $10 to $25 on Upwork. You can join both marketplaces to maximize your options and reach a wider audience.

2. Portfolio Website

Create a portfolio website to target non-marketplace audiences and sell your service. It lets you take charge of your marketing, build your customer list and manage your customer relationships 100%. The median hourly rate of video editors is $20.

How to Launch

Videography and video editing are profitable business ideas. Launch yours in these simple steps:

Pick a niche and your target audience
Write a business and marketing plan
Buy video editing software
Join marketplaces
Create a website to promote your business
Run ads and market your service

Required Training, Certifications, or Licenses?

This small business idea doesn’t require special training and licenses, especially if you want to run it from home. However, getting professional video editing training and certification can help you become a better video editor.

Example of Businesses in this Space

Some businesses in this field are:

Tasty Edits

Replayed

14. Online Freelance Designer

The freelance industry currently contributes about $1.4 trillion to the U.S. economy. With over 58 million people offering freelancing services in the country, analysts believe it will grow to become the U.S. majority workforce.

A career path as an online freelance designer lets you have a slice of the pie.

Earning potential: $25 to $150 per hour
Top marketplaces: Upwork, Fiverr, Freelancer.com, and self-hosted options
Estimated start cost: $200 to $1,200

Target Audience and Value

An online freelance design offers limitless opportunities to designers. The small business idea will stay true to its potential when you build it around these target markets:

1. Marketplaces

Joining a marketplace gives you instant access to ready-to-buy customers—beginners in this space charge between $10 and $80 on Fiverr. Pro-verified experts earn up to $800. Upwork graphic designers take $14 to $95 per hour.

2. Freelance Website

A website lets you create a unique brand identity for your graphic design business.

It also allows you to approach your prospects directly, control your pricing and scale your business over time. The $20 to $150 average industry hourly rate is encouraging, and you can charge more as your business advances.

How to Launch

Action the steps below to launch this small business idea.

Pick a niche and define your ideal clients
Create a marketing and business plan
Build your portfolio
Set your price
Join marketplaces
Create a small business website

Required Training, Certifications, or Licenses?

A freelance graphic designer doesn’t need any special license or training. However, acquiring advanced design and marketing skills improve their odds of having a successful career.

Example of Businesses in this Space

Some of the top professionals in this field are:

Dimi Designs

Gaurav C.

15. NFT Artist

NFT lets owners prove authorship and authenticity, future-proofing digital assets. It’s one of the latest in-thing today and a trend that is not dying off soon.

The value of the global non-fungible token market was $4.6 billion in 2021. Analysts estimated that the market size will grow at a staggering CAGR of 23.9% between 2022 and 2028 to reach nearly $20 billion at the end of the forecasted period.

Earning potential: $96,643 average annual salary (the top 10% earn about $360,000 yearly)
Top marketplaces: Fiverr, Upwork, OpenSea, SuperRare
Estimated start cost: $200 to $1,200 for a computer with a sound graphics card

Target Audience and Value

Let’s examine some target audiences for your NFT art business.

1. NFT Creators

Create unique NFT art collections and sell them to NFT creators with the metadata. You can sell the service on Fiverr and Upwork. NFT artists on Fiverr charge between $40 and $150 for basic packages, while those on Upwork collect up to $5,000.

2. NFT Marketplaces

Image credit: OpenSea

You can mint your art on NFT marketplaces like OpenSea, SuperRare, and others if you’re uncomfortable selling them to third-party NFT creators. The opportunities in this space are limitless. For example, some NFTs on OpenSea sell for as high as 19 ETH floor price.

How to Launch

Launch this NFT art small business idea in these few simple steps:

Define why you’re going into the business
Pick a niche
Join marketplaces to sell your art
Set up an Ethereum wallet If you wish to mint your arts
Find a minting platform that meets your needs
Mint and sell your NFT arts

Required Training, Certifications, or Licenses?

You don’t need any special training or license. However, you can take online NFT minting courses on Udemy, Coursera, and other learning platforms to master the art.

Also, the business doesn’t have special license requirements.

Example of Businesses in this Space

Some of the professionals in this field are:

Nyolings

Shallu N

16. Event Designers

Event designers work with planners to help them put details into their decorations. However, unlike planners focusing on event logistics and ensuring everything is on schedule and running smoothly, event designers transform the space and bring clients’ visions to life.

Earning potential: $43,977 median annual salary (the top 25% earns up to $50,000 annually0
Top marketplaces: Fiverr, Upwork, Freelancer.com, and self-hosted options
Estimated start cost: $300 to $3,000 to start the business from home. It’ll require a laptop, project management platforms (for example, ClickUp), and virtual event design software (3D Event Designer).

Target Audience and Value

Segment your audience, targeting these markets:

1. Corporate Organizations

Most organizations and companies hold at least one corporate event, such as annual general meetings, award ceremonies, and product launches. You can work with them to plan out the design and decoration. Payment is usually per project, and it’s encouraging.

2. Event planners

Image credit: Harpers Bazaar

Partnering with event planners is your odds-on-favorite to ensure a steady supply of gigs. So, you don’t need a big marketing budget. Most event planners are already entrenched in the system and can quickly put something on your plate.

3. Catering Services

Catering services are another solid option to explore. Most caterers want to know how to set up their buffet and other items to ensure a seamless workflow. You can create multiple floor layouts of the event space to show them ways to arrange their stuff.

How to Launch

Launch a successful event design small business idea in these six steps:

Define your target audience
Buy project management and virtual event design software
Create virtual event designs to show off your skills
Join marketplaces
Build your websites and create social media accounts
Collaborate with event planners
Market your business to build your clientele

Required Training, Certifications, or Licenses?

This small business idea doesn’t require any special training, certification, or license.

However, professional certification and training in project management can make you a better event designer. Also, you’ll need a strong customer relationship, positive reviews, and a referral network to thrive in this space.

You might not need special licenses to run the business from home.

Example of Businesses in this Space

Some of the businesses in this field are:

Encore Event Design

Mindy Rice Design

17. Extended Reality Designer

Extended Reality (XR) is the catch-all term for all immersive technologies such as virtual reality (VR), augmented reality (AR), and Mixed Reality (MR).

Mordor Intelligence predicts the XR market valued at $26.05 billion in 2020, will grow at a staggering CAGR of 62.7% between 2021 and 2026 to reach $463.7 billion. A career as an XR designer can bring a lot to the table.

Earning potential: $106,097 average salary per year.
Top marketplaces: Unity Asset Store, Unreal Engine, Oculus Rift Store.
Estimated start cost: $62 to $23,200.

Target Audience and Value

Who is your target audience in this space? First, let’s examine the top two and what you can gain from them.

1. XR Developers

Image credit: The Academy of International Extended Reality

You can have a lucrative career as an XR designer, working with extended reality developers to create cutting-edge XR applications for forward-thinking businesses.

While designers focus on figuring out the “whys” and ‘what’s” of the projects, developers’ interests rely on transforming them into a reality.

Typical XR designers earn around $106,000 annually. The more experienced hands go home with over $215,000 each year. So you’re getting in early on an industry poised for rapid growth.

2. Marketplace

Selling your XR assets on specialized marketplaces like Unity Asset Store, Unreal Engine, and Oculus Rift store lets you access a ready market, minimizing the efforts you need to put in to build your clientele.

You can also list on Upwork to diversify your income. For example, XR designers on the marketplace earn $20 to $85 per hour. Some designers have earned over $500,000 selling their skills on the platform.

How to Launch

These steps can help you launch this XR design small business idea:

Pick a niche
Write a business plan detailing the market opportunities you wish to exploit
Register your business if you’re renting an office space
Acquire XR hardware and software
Create your marketing plan and launch your website
Join marketplaces to sell your service
Hire and train your staff, including a social media manager and digital marketing professional
Collaborate with XR developers

Required Training, Certifications, or Licenses?

This Extended Reality design small business idea doesn’t require any special licenses.

However, you’ll need specialized training and certifications to advance your credibility and credentials. Some of the top-rated in the industry are

Example of Businesses in this Space

Some of the professionals in this space are:

Jalaj S.

Or Fleisher

18. Photographer and Photo Editor

The photography business is competitive, and you can build a sustainable career, even while working from home, with the right skills.

The future outlook for the industry looks promising.

Analysts expect the global market size to reach $44.07 billion in 2025 from $32.92 billion in 2020, meaning, in three years, the global photography business value will be more than half the Serbian GDP, a country of over seven million people.

Earning potential: $29,230 to $109,760 per year (the average base annual salary is $60,298)
Top marketplaces: Fiverr, Upwork, Pixabay, Shutterstock, Getty Image, and self-hosted options
Estimated start cost: $10,000 to $15,000.

Target Audience and Value

You can work with these people as a photographer and photo editor:

1. Event Planners

Image credit: Expert Photography

Event planners can guarantee you steady gigs. Working with them means you don’t have to worry about prospecting, writing proposals, and closing clients.

Some professional photographers charge between $75 and $300 per image, while experienced ones may earn up to $1,000.

2. Marketplace

Marketplaces like Fiverr and Upwork are other excellent options for beginners. For example, photo editors on Upwork take home about $20 to $100 per hour; some have earned over $250,000 since joining the platform.

3. Commercial Photography

Image credit: Expert Photography

Commercial photography is one of the most lucrative options in this field. The professionals here earn between $800 to $5,000 per day. The licensing fees often start from $250 and may get as high as $10,000.

4. Stock Photography

You can start a stock photography website or join already established stock photo websites like Shutterstock to sell your photos. Monthly subscriptions on Shutterstock cost between $49 to $479. The platform has paid over $1 billion to contributors in the last 15 years.

How to Launch

Launch your photography and photo editing business in these steps:

Find your niche and target market
Pick a nice location if you wish to run a brick-and-mortar business
Register your business to legalize it
Open a business bank account and set up accounting for the business
Check with local authorities for the necessary permit
Get photo editing business insurance
Purchase photography equipment, gear, and photo editing software
Create a unique brand identity for the business
Develop your business website and add your business to social media
Build your portfolio
Join marketplaces

Required Training, Certifications, or Licenses?

This business model doesn’t require special training, licenses, or certifications.

However, investing in professional courses can help you become better at what you do. Online courses are a great place to start. For example, you can check Udemy and Coursera for top-rated photography courses.

When creating a website for your business, consider taking marketing and customer relationship courses to improve your client acquisition skills.

Example of Businesses in this Space

Some of the businesses for your inspiration are:

Seatown Photo

James Maher Photography

19. Sell Coloring Books

A coloring book is one containing line art for coloring with the crayon. It’s a healthy way to relieve stress, calm the brain and help the body relax.

The adult coloring books market peaked between 2014 and 2017. It sold over 12 million books in 2015, up from one million copies the previous year.

Although on a decline today, exploring options in this field can be lucrative.

Earning potential: $10,000 to $40,000 monthly
Top marketplaces: Amazon, Lulu, Etsy, and self-hosted options.
Estimated start cost: $200 to $1,200 for a good computer

Target Audience and Value

Create and sell coloring books online. You can begin with some of these marketplaces:

1. Children’s Coloring Books

Children’s coloring books are popular on Amazon. A quick search shows over 80,000 results—the top-rated books on the marketplace cost between $5.99 and $12.

2. Adult Coloring Books

Lulu is an online self-publishing book company. Creating and selling coloring books on the platform lets you reach over one million monthly visitors. They also handle inventory and fulfillment. A paperback coloring book on Lulu sells for up to $16.

3. Teenagers

Teenagers use coloring books, and you can target teen themes that attract that audience. These books typically cost $8 to $38. You can even publish digital versions of these coloring books.

4. Teach People to Create and Sell Coloring Books

If you’ve found success creating and selling coloring books, you can teach others how to do it. Typically, these courses cost $14 and $50 and can attract over 5,000 students.

How to Launch

Follow these steps to start selling coloring books:

Pick a niche
Write and design your book
Decide on whether to self-publish or use publishing companies
Format and edit your book
Design the cover art or outsource to freelancers
Sort the copyright and ISBN
Set the pricing
Upload and sell your book
Promote your coloring books on social media

Required Training, Certifications, or Licenses?

Selling coloring books doesn’t require any special training or certification. You don’t also need special licenses to run this business.

Example of Businesses in this Space

Some of the professionals in this field are:

Michelle Lawrence

Karen Sue Chen

20. Products and eCommerce Packaging Designer

Product packaging designers develop eye-catching labels and product packages that meet safety and packaging regulations. In addition, they often work closely with the marketing team to create designs that reinforce the brand’s messaging.

Analysts expect the market size of packaging design services to reach nearly $32 billion in 2030, up from $21.9 billion.

Earning potential: $37,000 to $80,000 annual base salary (the average salary for packaging designers in the U.S. is $51,000 yearly)
Top marketplaces: Fiverr, Upwork, 99Designs, and self-hosted options.
Estimated start cost: $62 to $23,259.

Target Audience and Value

Getting gigs is the most challenging aspect of this business. Some sources you might want to explore are:

1. Brick-and-Mortar Retail outlets

Image credit: Johns Byrne

Approach and pitch your packaging designs to nearby brick-and-mortar stores. Also, run paid adverts to reach more businesses and direct them to your website to schedule a discovery call—a typical packing designer charges between $80 to $100 per hour.

2. eCommerce Stores

Image credit: PakFactory Blog

Many eCommerce stores fulfill their orders. Work with them to design custom packaging to ship their orders. You can reach them online via paid and organic promotions.

The $80 to $100 hourly rate is the competitive fee for designers in this niche.

3. Marketplaces

Product packaging designers on Upwork take between $20 to $100 per hour. Also, pro-verified designers on Fiverr earn $500 to $1,000 per project. So, there is so much money to make from this channel.

How to Launch

Start your product packaging design business in these simple steps:

Study the different product packaging needs to understand your audience’s needs.
Select a niche for your business.
Build your portfolio.
Set your price.
Determine your positioning for differentiation.
Establish your brand identity.
Join marketplaces.
Create a website and join social media platform.

Required Training, Certifications, or Licenses?

This business idea doesn’t require any special certification and training to start. However, obtaining packing training, licenses, and certificates can set you apart from competitors.

So consider these options:

Certified Packaging Professional (CPP)
Certificate of Packaging Science (CPS)
Certificate of Mastery in Packaging Management (CMPM)

Also, check with local authorities for necessary licenses.

Example of Businesses in this Space

Some businesses and professionals in this space are:

Johns Byrne

Paul Virian

21. Publish Books and eBooks

Publishing books and eBooks is an excellent way to monetize your design skills.

A career as an author is financially rewarding, and the future also looks promising. A report by Technavio shows that the electronic books market will grow by $6.93 billion between 2020 and 2030.

Also, published books don’t have recurrent expenditures. So you have nothing to lose exploring your options in this field as a designer.

Earning potential: 70% on every book sold on Amazon Kindle
Top marketplaces: Amazon, Lulu, Apple Books, Kobo, and self-hosted options
Estimated start cost: $0 to $4,000.

Target Audience and Value

You can write books based on your transferable skills, case studies, or the latest trends. Some of the platforms to self-publish your work are:

1. Amazon

Amazon receives over two billion monthly visits, making it the biggest platform to self-publish books and eBooks. Most books on the marketplace are available at $2 to $30. So, some authors earn between $5,000 and $8,000 each month.

2. Apple Books

Self-publishing on Apple Books lets you target a wide range of Apple device users, including CarPlay and Apple Watch. Apple has sold over two billion iOS devices, and over 100 million people use Macs worldwide. So the Apple Book brings so much to the table.

3. Online bookstore

You can sell through your website if you drive enough traffic to the online store and fulfill your orders. Your online store allows you to set your price, control your messaging, target your ideal audience and manage your customer list.

How to Launch

Follow these steps to turn this small business idea into a reality:

Pick a niche
Choose a topic and write your book or eBook
Edit your book or hire a professional editor
Design your book cover or outsource
Format the book or hire a freelancer
Choose a self-publishing platform and upload your book
Create an online community for your books business
Hire a social media manager and digital marketing services to promote your books

Required Training, Certifications, or Licenses?

You don’t need special training or certifications to start a book or eBook publishing business. However, getting and flaunting them can boost your credibility and show off your expertise. Also, advanced book publishing and formatting courses can help you create better-looking and attractive books.

You can find and take these courses on Udemy, Coursera, and Alison.

Example of Businesses in this Space

Some designers in this space are:

Debbie Millman

Ellen Shapiro

22. Printing Press

The printing business is financially rewarding. About 25,000 U.S. companies are into commercial printing. They generate nearly $900 billion in revenue annually, more than the Saudi Arabian GDP and almost half that of Italy—the EU’s third-largest economy.

Earning potential: $65,000 for operators to $100,000 a year.
Top marketplaces: Yelp, Craigslist, Nextdoor, and Yellow Pages.
Estimated start cost: Industry leaders reported spending $146,000 to $400,000.

Target Audience and Value

Set up your printing press to target these audiences:

1. Businesses

BluSky ETO

The global commercial printing market is lucrative and has impressive long-term growth potential. You can have a slice of the pie by providing printing services to businesses like marketing collateral, catalogs, magazines, product labels, and packaging.

The U.S. has over 10 million companies, so you always have options.

2. Political and Social Campaigns

Image credit: ABC News

Thousands of political and social campaigns happen in the U.S. yearly, making campaign posters and signage printing a thriving business.

The 2022 market size for printed signage alone is $33.9 billion, and analysts expect the number to grow at a CAGR of 2.8% to reach $40.08 billion in 2028.

3. Authors

The number of books published yearly in the U.S ranges from 500,000 to one million, excluding self-published authors. In 2021, the country sold over 826 million physical books, that’s nearly three books per citizen on average. So you can earn big printing books.

How to Launch

Launch your printing shop in ten steps:

Define your target market and develop your business model
Rent office space in a nice location
Register your business to make a legal entity
Open a business bank account and set up accounting for the business
Check with local authorities for the necessary permits and licenses
Secure a business insurance
Purchase and set up the equipment you need for the print shop
Create a logo for a unique brand identity
Develop your business website and join social media platforms
Develop your marketing plan and run promotions

Required Training, Certifications, or Licenses?

A printing press doesn’t require any special training and certification to start.

However, you should comply with OSHA requirements and regulations. Also, check with the local authorities to learn other necessary environmental, health, and safety requirements.

Example of Businesses in this Space

Some of the businesses in this space are:

RRD Printing

Taylor Printing Solutions

23. Website Design Services

The 2022 total number of web developer and digital interface designer jobs in the U.S. is around 200,000.

However, Statista believes the number will reach 229,000 in 2032, while the total number of web developers and designers will grow to 205,000, so there’ll be enough jobs to go around.

Earning potential: $3,000 to over $75,000 per project.
Top marketplaces: Fiverr, Upwork, Freelancer.com, and self-hosted options
Estimated start cost: $62 to $36,061.

Target Audience and Value

Model your small business web development idea around these markets to have a home run.

1. Local Businesses

Image credit: Unsplash

Small businesses and eCommerce stores drive the growing demand for business websites. A web development agency’s custom services cost between $15,000 and $30,000. But more complex site design projects can go as high as $75,000.

2. Charities

Image credit: Unsplash

Charities are another excellent option for web designers. Most of them need simple websites. So you’ll be looking at making $2,000 to $5,000 per project as a freelancer. And you can command up to $30,000 if you’re an agency.

3. Marketplaces

Verified professional web designers on Fiverr walk away with $100 to $5,000 after each project. They priced some of their premium packages up to $12,000.

Web designers on Upwork charge between $25 and $150 per hour for their services.

How to Launch

Follow these steps to start a web design agency:

Define your target market
Rent an office space if you wish to run an out-home agency
Register your business to make it a legal entity
Secure a business insurance
Choose a business name and create a unique logo
Develop your business website and set up social media accounts
Build your portfolios
Create a marketing plan and run promotions

Required Training, Certifications, or Licenses?

Once you have the requisite skills, you don’t need special training or certification to launch a web design service. However, enrolling in project management certification courses can help you seamlessly manage your workflow and customer expectations.

Other necessary certifications are:

User experience and usability courses to build sites with frictionless navigation
Search Engine Optimization certifications for search-friendly designs
Conversion rate optimization courses to create high-converting websites
Graphic and 3D animations to create stunning graphics

Example of Businesses in this Space

Check out these businesses to see what other people are doing in this space:

MWD Web Design Inc.

Colton J.

24. Graphic Design Academy

A graphic design academy might cost you an arm and a leg, but it’s lucrative, as most soft skill training centers.

Data shows that the global soft skill training market reached over $24 billion in 2020, and market analysts believe the number will grow by a CAGR of 12.3% between 2022 and 2027 to reach $47.2 billion in 2027.

Besides the financial rewards, a career as an instructor can be fulfilling. You should consider this career path if you have a passion for teaching or other transferable skills to share with others.

Earning potential: $39,000 to $93,000 yearly total pay (average salary is $56,438 per year)
Top marketplaces: Yelp
Estimated start cost: $14,491 average startup cost for skills training center

Target Audience and Value

Some of the target audiences for this business idea are:

1. Design Teams

Image Credit: Medium

Approach nearby businesses and show them how your training program can help advance the skills of their design team and save the company money. Then, negotiate your pay based on the value you are bringing to the table and what you think the business can afford.

2. College Students

Image Credit: Ms. Magazine

College students are excellent targets for graphic design training skills. Reach those that are interested in acquiring graphic design skills with paid ads.

You can run foundational, undergraduate, and postgraduate programs to cater to all categories of students. For example, some training schools charge up to $40,000 for postgraduate graphic design degree programs.

3. Graphic Designers

Professional graphic designers are always looking for ways to advance their design skills. You can target this segment with professional certification programs or bootcamps. You might also partner with reputable certifying bodies like Adobe to offer their certification programs.

How to Launch

Follow these steps to launch your academy:

Develop your training programs and modules
Set your training fees and payment plans
Rent a training center in a good location
Register your academy
Secure the appropriate licenses and insurance policy
Design your training center to set the right ambiance
Create a logo for the business
Design a website with online learning features to cater to out-of-location students
Set up your social media presence
Develop your marketing plan
Hire and train your staff

Required Training, Certifications, or Licenses?

You’ll need a license to run a degree-awarding training center.

Also, it would help if you had more than transferable graphic design skills as an instructor. Your students expect you to have professional certifications and specialized training from recognized bodies.

Some top options are:

Adobe Certified Associate
Graphic and Digital Design Certificate (Parsons School of Design)
Udemy or Coursera professional graphic design and animation courses
Master’s degree in graphic design

Example of Businesses in this Space

Some graphic design training centers are:

The New School

Certiport

25. YouTuber

YouTube is not just a video-sharing platform. It’s also the second-largest search engine after Google. Over 2.6 billion people use the platform once a month. They spend about one billion hours daily watching five billion videos.

A career as a YouTuber is financially rewarding but never a walk in the park.

Identifying your target audience and creating content that addresses their pain point is the most straightforward to succeed in this space.

Earning potential: $80 to over $55,000 monthly.
Top marketplaces: YouTube.
Estimated start cost: $150 to $1,100.

Target Audience and Value

You can target prospective graphic designers or designers with your video. Some ways you can monetize your YouTube content are:

1. YouTube Ads

Joining the YouTube partner program is the most popular option for monetizing YouTube videos through YouTube ads.

However, to qualify, you’ll need to rake in at least 1,000 subscribers and 4,000 video watch hours in the past year. Then, you can earn between $2 to $12 per 1,000 views.

2. Sell Merchandise or Courses

Another way to monetize YouTube videos is by selling merchandise. If you don’t have any physical product, you can promote your design courses before or after your YouTube videos and drop the purchase link in the video description.

3. Sponsored Videos

Image credit: Fran Patrillo.

Influencer marketing is reimagining how brands connect with their customers. YouTube is the second most popular platform for influencer marketing. Join the train if you have a large and engaged following.

Several brands can pay you $500 to $10,000 to recommend their products. Some may even pay up to six figures for a YouTube campaign if they are sure of the results.

How to Launch

Follow these steps to launch a career as a YouTuber:

Understand your audience and find your niche
Create a YouTube channel and brand yourself
Decide on the monetization strategy
Invest in good camera and gear
Acquire video editing skills and video editing software if you don’t want to outsource
Develop your content calendar
Create your first video and upload
Optimize your video for search engines
Run YouTube to promote your videos

Required Training, Certifications, or Licenses?

You don’t need special training, certification, or licenses to become a YouTuber.

However, taking video editing courses can save you a lot of money. Also, if your business model centers on teaching your audience design skills, you should acquire professional certifications in the field to advance your credibility.

Example of Businesses in this Space

Some of the designs YouTubers making a wave in the industry are:

4 The Creatives

Graphic Island

26. Newspaper, Magazine, and Catalog Design Agency

The global digital newspaper and magazine market, valued at $34.2 billion in 2021, will grow at a CAGR of 4.2% between 2022 and 2028 to reach $45.6 billion. The industry looks promising. You can register your agency and run it from the comfort of your home.

Earning potential: $35,000 to $67,000 base salary per year (the average is 48,289 yearly)
Top marketplaces: Fiverr, Upwork, Legit, and self-hosted options
Estimated start cost: $2,300 to $5,200

Target Audience and Value

Some of the target audiences for this business are:

1. Newspaper and Magazine Companies

Image credit: Envato

Partner with newspaper and magazine companies. Offer to handle their designs to save them the cost of maintaining a full-time in-house team. Working with them can guarantee you a steady supply of jobs. Negotiate your pay per page or project.

Some magazine designers charge $50 to $90 per page.

2. Marketplaces

Join marketplaces like Fiverr and Upwork to build your client base and portfolio incrementally. You can earn between $10 to $55 by selling your service on Fiverr. Some designers on Upwork charge about $30 and up to $750 per project.

Catalog designers on the platform earn between $20 and $100 per hour.

3. eCommerce and Retail Businesses

eCommerce brands and retail businesses are your largest audience. Most of them use product catalogs and magazines to spread their marketing messages.

You can approach them for custom designs or target them with customizable templates on your websites or third-party template marketplaces like Envato or Creative Market.

How to Launch

Follow these steps to launch this business at home:

Identify your target market
Choose a name and register the business
Get business insurance
Buy design software
Create a website and set up social media accounts
Hire and build your remote team
Design newspaper, catalog, and magazine templates to build your portfolio
Join marketplaces
Promote your business

Required Training, Certifications, or Licenses?

You don’t need special training, certification, or licenses to run this business model. However, you can find relevant professional courses to advance your skills.

Example of Businesses in this Space

Some of the professionals in this field are:

Corey F.

Luis L

27. Online Drawings and Handcrafts Sales

You can build a sustainable career selling custom drawings and handcrafts art collectors. Statista projected that the global arts and crafts market will grow from $35 billion in 2017 to $50.9 billion in 2024.

Besides the tempting financial rewards, the business lets you express yourself and bring your imagination to life.

Earning potential: $12.5 to $49.84 per hour (the average hourly rate is $20.97)
Top marketplaces: Etsy, Shopify, Fiverr, and self-hosted options
Estimated start cost: $200 to $1,200 for a personal computer and software.

Target Audience and Value

Build your business around art lovers. It helps you lower acquisition costs and maintains a high conversion rate. Some small business ideas in this field are:

1. Offer Custom Art

Image credit: Yasmeen A

You can make a lot of money creating custom art for clients. Since they’re tailor-made and provide personal significance and uniqueness, most collectors will be okay with paying more to have them on their walls.

Commissioned paintings from experienced artists cost $100 to $10,000.

2. Start Online Craft Store

Image credit: The Indian Express

An online store for your craft business lets you transform your passion and creativity into a business. Moreover, it’s lucrative so that you can earn a good living.

Candle making, jewelry, and headbands are some craft business ideas for your inspiration. Others include embroidery, home decor, sculpture, and decorative pillows.

Also, sell your crafts on Amazon, Etsy, and other marketplaces to reach more people.

3. Sell Your Drawing Online

Image credit: Artmajeur

Create stunning hand-drawn images and sell them on art marketplaces like Shutterstock and iStock. Also, sell on your website to cater to non-marketplace users.

Additionally, license your art to businesses for commercial use. It’s where the money is. You can make between $100 and $10,000 from licensing fees.

How to Launch

Follow these simple steps to launch your online drawing and handcrafting small business ideas:

Identify the gap in the market—decide what you’re going to sell
Define your target audience and pick a niche
Name and register your business
Create a logo and brand your business
Design your website and set up your social media
Create sales pages and join marketplaces
Plan your supply chain and order fulfillment
Make your crafts or sample drawings
Promote your business

Required Training, Certifications, or Licenses?

This business model doesn’t require special training, certification, or licenses. However, check with local authorities to learn what applies in your area.

Example of Businesses in this Space

Some of the design businesses making it big in this space are:

Cedar and Sail

Artisaire

How to Choose the Best Business Ideas as a Designer

We have explored some of the best small business ideas for designers. When you start your journey, choose options that match your passion and career objectives.

And remember to use this resource to start on the right footing.

Featured image via Unsplash.

Source

The post 27 Best Small Business Ideas for Designers first appeared on Webdesigner Depot.

Source de l’article sur Webdesignerdepot

21 novembre 2022/par Service comm.

SAP booste le recrutement et les carrières de son écosystème par la formation et la certification !

Actualités, ERP & Applications, SAP

Plusieurs études ont démontré que les compétences numériques en France et en Europe ne sont pas assez développées, et que le secteur risque d’être confronté à un déficit important sur les toutes prochaines années. L’implémentation des solutions SAP fait appel à de l’expertise très recherchée depuis de nombreuses années, et encore plus aujourd’hui avec l’accélération de la transformation digitale des entreprises.

De nombreux projets d’implémentation et de déploiement ont toujours cours et les nouvelles installations nécessitent des ressources compétentes sur le déploiement dans le Cloud, le socle technologique SAP BTP (Business Technology Platform), les solutions applicatives et les analytiques de SAP. Nos clients ont le désir d’innover dans leur secteur à travers l’installation des solutions SAP et l’innovation, quelque soit le domaine, nécessite l’acquisition de nouvelles compétences. Le monde de demain appartient aux organisations apprenantes qui permettront à leurs employés de se former tout au long de leur carrière.

Plusieurs profils sont nécessaires pour mener à bien l’implémentation d’un système d’information ERP: chef de projet, architecte solution, consultant technique, développeur, consultant applicatif, business process owner, technicien support, utilisateur métier, formateur, etc. Les métiers de consultant applicatif, de business process owner ou de technicien support ne font pas forcément appel à une formation initiale dans le secteur du numérique telle que le développement, l’architecture ou l’administration de systèmes. Les consultants applicatifs sont en général recrutés et très appréciés pour leurs compétences dans un domaine métier de l’entreprise, tel que la Finance, les Ressources Humaines ou la Supply Chain par exemple et sont souvent issus des écoles de Management ou des formations universitaires en gestion. Certains de ces métiers s’exercent au sein des ESN (Entreprises du Secteur Numérique) et d’autres au sein des DSI des entreprises utilisatrices de SAP.

Devant le besoin massif de nouvelles compétences et afin de faciliter le recrutement et la formation des profils nécessaires à l’écosystème de partenaires et de clients, SAP Learning a mis en place plusieurs programmes de formation. La plupart de ces programmes mènent à une certification SAP , diplôme qui permet de faire valoir ses compétences auprès des employeurs et de rassurer les clients quant aux ressources intervenant dans les projets portés par les ESN. Être certifié SAP aujourd’hui, c’est disposer d’un atout majeur pour sa carrière et pour assurer une implémentation de qualité de nos solutions !

Dans cet article, nous faisons le point sur toutes les possibilités d’apprentissage des solutions SAP, qu’elles soient digitales ou encadrées avec un formateur, en vous partageant les avantages et caractéristiques des différentes options.

1- Plateforme digitale Learning.SAP.com

Afin de faciliter l’accès à la formation sur ses dernières technologies Cloud et BTP, SAP a mis à disposition une nouvelle plateforme digitale lancée lors du SAP TechEd en 2021 : Learning.SAP.com.

La plateforme s’enrichit régulièrement de nouvelles offres de formation et donne accès gratuitement à des e-Learnings très conviviaux et interactifs, développés avec le souci des meilleures pratiques pour les adultes apprenants. Le succès est indéniable avec plus de 470 000 visiteurs et 230 000 apprenants actifs à fin août 2022.

Les formations sont organisées par rôle et par niveau, et ciblent principalement les profils de développeurs sur la Business Technology Platform. Quelques formations sur les solutions applicatives Cloud et sur l’outil Signavio de modélisation des processus métier sont également disponibles.

Certains des parcours de niveau avancé proposés sur le portail mènent à une certification SAP, par exemple « Developping with SAP extension suite » , « Develop advanced extensions with SAP Cloud SDK » ou encore « Explore SAP Analytics Cloud ». Les formations de niveau débutant quant à elles mènent à un « Record of achievement ». Ces deux labels peuvent être partagés sur les réseaux sociaux afin de valoriser facilement ses compétences SAP.

Learning.SAP.com devient le portail d’accès unique à toute la formation sur les solutions SAP et réunit au même endroit tous les sites d’apprentissage tels que le SAP Learning Hub (plateforme par abonnement), le MOOC OPEN SAP, les sites des communautés ou le Training shop pour s’inscrire à une formation en salle.

Ce nouveau portail dispose également d’une zone étudiants , permettant aux jeunes de découvrir SAP et de leur présenter les carrières du secteur du numérique qui présentent de très belles opportunités. Les étudiants des écoles adhérentes au programme University Alliances peuvent accéder à de nombreux contenus de formation gratuits via ce nouvel espace étudiants. Ainsi, les étudiants peuvent acquérir des compétences SAP, voire même une certification , ce qui peut faciliter et accélérer leur première embauche.

Résumé des avantages du portail : contenus de formation pour les profils techniques et développeurs, certifications SAP sur les dernières technologies BTP et Cloud, langue anglaise, auto-formation à son rythme, formation gratuite et tout le temps accessible, point d’accès unique à tous les sites d’apprentissage de SAP, zone étudiante.

2- Plateforme digitale SAP Learning Hub

Le SAP Learning Hub est une plateforme vendue par abonnement qui contient tout le contenu d’apprentissage sur les solutions SAP à destination de tous les métiers nécessaires aux projets. Différents formats sont disponibles sur cette plateforme : e-books, e-Learnings, tutoriaux, vidéos, contenus delta pour se former aux nouvelles versions et conserver sa certification à jour, etc. Les Learning Journeys présentent les parcours d’apprentissage permettant de mener aux certifications SAP.

Les apprenants sont accompagnés sur la plateforme par un encadrement pédagogique via les Learning Roomsoù ils peuvent poser des questions sur les contenus et échanger avec d’autres apprenants. De nombreuses Live sessions virtuelles permettent également de bénéficier d’interactions avec des formateurs et experts SAP pour faciliter l’apprentissage.

L’abonnement au SAP Learning Hub inclut l’accès à 60 heures d’un système de formation pré-paramétrépermettant ainsi de réaliser les exercices des manuels de formation et de mettre en pratique ses connaissances, ce qui est essentiel à l’ancrage des apprentissages. Deux tests de certification sont également inclus dans le coût de l’abonnement. Le SAP Learning Hub est aujourd’hui largement adopté par les partenaires pour leurs consultants et par les client pour leurs centres de compétences, et compte 800 000 apprenants abonnés .

Résumé des avantages du portail : contenus de formation exhaustifs pour tous les profils métiers SAP, parcours de formation menant à toutes les certifications SAP, contenus disponibles en plusieurs langues, auto-formation à son rythme et tout le temps accessible, systèmes de formation pré-paramétrés, deux tests de certification inclus, formules de prix attractives adaptées et flexibles selon les besoins des utilisateurs.

3- Programme People To Work

Le programme People To Work a été créé en Allemagne il y a plus de 20 ans, a plusieurs avantages : recruter, former et certifier des consultants ou des utilisateurs métier, avec l’aide de financements gouvernementaux, ce qui permet de réduire les coûts de ces processus, voire de les annuler totalement pour les entreprises recruteuses. Les candidats sont en effet obligatoirement demandeurs d’emploi, inscrits à Pôle Emploi. L’ambition est de permettre à de jeunes diplômés de trouver un premier emploi à la fin de leur parcours d’études ou à des personnes ayant perdu leur emploi de se reconvertir vers un métier du secteur numérique.

Cette mission a été confiée à deux partenaire en France : FITEC et M2I Formation.

Ces deux partenaires se chargent de sourcer les participants au programme de formation auprès de Pôle Emploi, présentent les CV aux entreprises recruteuses, qui après acceptation du profil devront formuler une promesse d’embauche (financement Pôle emploi assujetti à cette condition).

La formation des consultants sur les domaines applicatifs SAP les plus demandés (SAP S/4HANA modules finance et logistique) dure 3 mois et peut mener à une certification. Elle peut inclure également des compétences complémentaires sur les métiers de la comptabilité ou de la logistique, de la gestion de projet, la réponse à un cahier des charges, la gestion de tickets de support aux utilisateurs ou la prise de parole en public par exemple.

La formation d’autres profils tels que les utilisateurs métier (comptables, gestionnaire de l’administration des ventes ou des achats) ou les techniciens de support est aussi assurée dans le cadre du programme People To work. La formation va essentiellement porter sur les processus métier déroulés dans les applications SAP et dure de 15 à 20 jours en présentiel ou de 3 mois en auto-formation accompagnée par un tuteur.

Les deux programmes consultants ou utilisateurs se déroulent en salle ou en classe virtuelle au choix, en langue française et les partenaires disposent du matériel de formation officiel de SAP traduit en français : accès à la plateforme de formation numérique SAP Learning Hub et systèmes de formation SAP pour la pratique des exercices.

Ce programme a été déployé en France à partir de janvier 2020 et a permis de former plus de 1200 personnes sur SAP, dont 460 consultants et 760 utilisateurs métier, et a remporté le Trophées Défi RSE en décembre 2021 pour sa dimension responsable et sociétale : 100% des consultants et 80% des utilisateurs ont retrouvé un emploi à l’issue de la formation.

Résumé des avantages du programme : recrutement, formation, certification, modules applicatifs SAP les plus populaires, langue française, formation des consultants et des utilisateurs métier, financement gouvernementaux et coût proche de zéro pour les entreprises.

4- Partner Talent Initiative

Le Partner Talent Initiative a été lancé en juin 2022. Géré par SAP au niveau européen, il a pour vocation de former de nouveaux consultants qui seront recrutés essentiellement par les partenaires de SAP. Le programme prend également en charge le recrutement des apprenants avec une cible plus large qui inclut des demandeurs d’emploi ou des personnes en activité souhaitant se reconvertir sur le métier de consultant SAP. L’apprenant est rémunéré pendant la durée de la formation. Le programme est payant pour les partenaires recruteurs, à un coût très avantageux compte tenu des prestations proposées.

Les formations portent sur les dernières technologies de SAP, incluant des modules de déploiement de la version Cloud de SAP : à titre d’exemple, les modules SAP S/4HANA Financial Accounting, SAP SuccessFactors et SAP BTP font partie du planning de cette fin d’année. Les formations s’étendent sur une durée de 5 à 8 semaines, selon les solutions SAP étudiées. La formation se déroule en langue anglaise, en classe virtuelle avec un animateur ainsi qu’en auto-formation sur la plateforme SAP Learning Hub.

Résumé des avantages du programme: Focus partenaires SAP, recrutement, formation, certification, solutions applicatives et nouvelles technologies SAP y compris Cloud et BTP, langue anglaise pour des déploiements internationaux, durée courte, coûts de formation attractifs.

5- Académies Blended SAP – Programmes des centres de formation SAP

Les académies Blended SAP existent depuis de nombreuses années, sont délivrées par les centres de formation SAP pour former les consultants et permettent de mener à une certification. Elles peuvent se faire dans le cadre de la formation professionnelle des employés, et peuvent être financées par les OPCOs.

Les formations couvrent les sujets de paramétrage de SAP S/4HANA, mais aussi les sujets technologiques ou les analytiques, se déroulent en langue française, en salle de classe présentielle ou en classe virtuelle au choix, sur une durée de 3 semaines intensives. En prérequis, les participants devront étudier un ou deux modules SAP en auto-formation sur la plateforme SAP Learning Hub. Le dernier module de formation au paramétrage se fait également en auto-formation.

Résumé des avantages du programme : formation professionnelle des consultants, grande diversité de certifications SAP, langue française, programme rapide et intensif de 3 semaines en centre et de 3 semaines en auto-formation à son rythme, financements OPCO possibles.

En résumé, la formation SAP est flexible, moderne et accessible à tous, alors pourquoi encore hésiter à vous lancer et à rejoindre les nombreux professionnels déjà certifiés de notre écosystème à travers le monde ?

En résumé, voici dans un tableau toutes les options de formation présentées dans cet article :

Programme	Public	Contenus	Durée	Langue	Modalité	Recrutement	Coût de la formation
Learning.SAP.com	Développeurs et profils techniques	SAP BTP et solutions Cloud	A son rythme	Anglais	Auto-formation	Non	Gratuit
SAP Learning Hub	Tous profils SAP	Tous contenus SAP	A son rythme	Plusieurs langues	Auto-formation encadrée	Non	Par abonnement, prix flexibles et attractifs
People To Work by SAP	Consultants et utilisateurs métiers – Demandeurs d’emploi	SAP S/4HANA FI MM SD	12 semaines	Français	Salle ou classe virtuelle avec formateur ou Auto-formation encadrée	Oui	Financement par Pôle Emploi
Partner Talent Initiative	Consultants – Reconversion professionnelle	SAP S/4HANA Applications Cloud BTP SuccessFactors	5 à 8 semaines selon programme	Anglais	Classe virtuelle avec formateur + auto-formation encadrée	Oui	Financement partiel de SAP, Prix attractif pour les partenaires
Académies Blended	Consultants – Salariés en formation professionnelle	SAP S/4HANA Applications et plusieurs sujets technologiques	3 semaines avec un formateur et 3 semaines à son rythme	Français	Salle ou Classe virtuelle avec formateur + auto-formation encadrée	Non	Financement OPCO possible

The post SAP booste le recrutement et les carrières de son écosystème par la formation et la certification ! appeared first on SAP France News.

Source de l’article sur sap.com

12 octobre 2022/par Service comm.

Design Patterns: How to Create Simple Interfaces

Actualités, Actualités

There are long-standing patterns in design that help us understand what the user wants and which solution will work best. These are referred to as design patterns. This article will explain how patterns help us appropriately construct an interface. We’ll dissect features like buttons, navigation, accordions, and date selection with examples.

This article will be helpful to both new and experienced designers who want to learn more about how to use interactive features and when to use them. If you’ve been in the industry for more than a year, you’ll know that nothing is black and white and that multiple ways can address the same problem depending on the situation.

Buttons

First, consider the following question: which of the buttons depicted in the graphic is better?

The first button will appear to be the obvious choice for many people. Indeed, it is a well-known pattern that most people will recognize; it is the perfect solution for many projects. However, if customers understand the context, they are less concerned with the shape; therefore, there is no need for the designer to think in stereotypical terms. The context or states of a button can demonstrate that it is a button. When we place the cursor at an interactive feature on one website, it turns into a circle. “View” will be written inside the circle. The interface will be less cluttered as a result, and you will be able to clearly show the user that they are dealing with an interactive interface.

Next, which of these two Skip and Sign Up buttons, each with a distinct design accent, is better?

Many people would most likely vote for the first couple. That was something I used to do as well. However, put yourself in the shoes of a user and observe what this interface expects of you. They also want us to collect data at registration, which they emphasize. You can, however, skip this step. Is it up to par? Yes, because many users are hesitant to register on the site and provide personal information. We decide for the user which action is a priority when we show this hierarchy of buttons. But why not let them make their own decision? This is becoming a more prevalent strategy nowadays. For example, we see two identically filled buttons at Nike: Register and Learn more.

Apple uses the Learn More and Buy buttons the same way. The latter isn’t a large red button that screams, “Buy now! Buy now!” The user also can decide what is more important right now.

And here’s another question: if you had to choose between Cancel and Save, which would you put first?

It’s difficult to say whether Cancel should be displayed first or Save. Assume I issue a command. Which is more important: having a button in the interface for the desired action or seeing all of the answer alternatives and then deciding? Designers frequently choose the second choice, but it is unimportant.

According to Nielsen Norman Group research, both the first and second patterns are understandable for customers. Android and iOS are two examples of this, as they use both methods. They all have their own set of benefits.

I enjoy how Apple handles this in macOS. The emphasis is on canceling the action if you are assigned an irreversible task (such as deleting data from the recycle bin). The user must fully comprehend that they cannot retrievd anything they delete.

So, when working with buttons, do the following:

Determine your task, i.e., what action the constructed buttons should prompt the user to take.
See if you can demonstrate that the button is a button by looking at its uses in the interface or its states.
Check to see if the text on the buttons is legible.

Navigation

I’ll also begin the navigation section with an example question. Consider a site’s navigational block and a logo (a circle on the slide). Is it better to put the logo in the middle of the navigation or on the left side?

Both options appear to be equivalent. However, according to various research, the upper left corner is still preferable. There are numerous explanations for this. Because we read from left to right, the logo is the first thing we see. It’s also a marker that tells the user where they came from.

The NNG research center conducted an interesting experiment on this topic. Users were tasked with purchasing a specific item from an online store. At the same time, the list did not include any well-known stores, only local businesses. Some sites’ logos were on the left side of the navigation, while others were in the middle. Commodities were purchased, but the users had no idea what was being tested in the trial. After a while, they were asked for the company’s name from which they purchased the merchandise on the internet. People remembered both the brand and the company name better when the logo was on the left. As a result, having the logo on the left is likely to be significantly better—especially for well-known organizations. Of course, this doesn’t stop a lot of websites from putting their logo in the middle of the navigation box.

Consider a site that displays page links in a burger-style menu. Is it better to hide all navigation in the burger or remove part of the elements and display them to the user?

According to research, it is preferable to highlight a part of the navigation. If you know what sections users visit first, you might be able to show them those sections immediately. However, the user must click on the icon and search through a comprehensive database for specific information. Therefore, it makes sense to expedite this process and immediately provide them with what they require.

This is true not only for mobile interfaces but also for desktop interfaces. In the example below, a directory must be opened independently to be viewed. When the focus of a user’s attention shifts, it irritates them. If a drop-down list displays when you open a menu, users are not always comfortable. After that, it must proceed from left to right, and so on. Therefore, it’s preferable to display the complete menu if possible.

When it comes to navigation, the issue of the menu’s number of items cannot be overlooked. The fewer options a user has, the easier it is for them to decide. It is suggested that 7-9 things are ideal on the internet. However, when there are a lot of sections, subcategories, and sub-subcategories (as in a marketplace), fitting everything into a minimal number of items isn’t always feasible.

There are various options in this instance. There are multiple tiers of menus that can be created. The website of the New York Times is an example. There is horizontal navigation and another burger on the upper left of the home page. A wide menu appears when you click it, with more sections at the bottom and more sections at the top. The fact that the New York Times is a vast resource justifies this. That is why the website’s designers placed the essential items on the horizontal while also indicating that there are other components. The menu is accessed using a button in the upper left corner. If the user is dissatisfied with the primary navigation, this placement enhances the likelihood that they will see the menu and click.

According to the three-click rule, the user must reach the needed information in three clicks. There is, however, no data to back this up. Users today are willing to spend significantly more time looking for information. For example, if we’re looking for a product at an online store, we browse to the appropriate department and then dig further into many subcategories until we find it. Then there’s more filtering, sorting, adding to comparisons, adding to cart, checkout, shipping, etc. This does not appear to fit within three clicks. As a result, don’t limit yourself to this guideline. It’s preferable to keep the navigation simple and obvious so that the user may rapidly reach his objectives.

Perhaps you could divide the interface so that the user chooses from 7-9 categories first, then another 7-9, then another 7-9, and so on till they reach the end. Although you shouldn’t make it too complicated by creating a hierarchy with ten to twenty levels—this is scarcely practical. Five catalog segments, in my opinion, are quite acceptable.

But what if there are a lot of subcategories, and you can’t sensibly divide them into 7-9 items? Here are two basic strategies to assist you: The first is a list of names in alphabetical order. The second point to consider is terminology. This may be seen with Amazon. Take a look at their home decor area, which is organized alphabetically by subcategories. This makes finding things much easier for the user. The essential requirement is that the name be correct and recognizable to the user. You should not use jargon, slang, or professional vocabulary.

In some places, I genuinely admire Amazon’s approach. The creators placed a couple of the most popular subcategories at the top of the list, then let the rest of them go in alphabetical order. This is an excellent solution to the problem because it allows you to display the most popular things first.

Avic follows suit. Apple products account for the majority of the company’s revenue. As a result, breaking up or hiding such products makes no sense; instead, they are removed from the catalog and relocated to the top, increasing the number of categories on the main page. Again, it appears that the user will have difficulty making a decision. However, if Apple is the primary source of revenue, it seems logical to feature this section right away.

The examples considered are based on simple navigation. However, not every task is like this in practice. You might want to do something entirely out of the ordinary in some circumstances. For example, you may have seen a developer’s website in France where you have to use the arrow keys on the keyboard to drive a car that rides between menu items to traverse between sections. This is a rare occurrence, and even though it appears to me to tackle a slightly different problem, it succeeds—and in the process, it generates an environment around the project.

Here’s another example of an impressive menu from the Warsaw Puppet Theater’s website. All navigation is done using symbolic images that appear to be on strings and move as you point at them, much like puppets. As a result, the user becomes more engaged in the navigation game. In the tradition of puppet theater, this approach produces a delightful ambiance.

Go over the following items before beginning to work with navigation:

Is there anything you don’t want to be seen on the site? If the service is huge, consider how you might make the user’s life easier: alphabetical order, putting critical stuff first, constructing sophisticated breadcrumbs, etc.
Find a way to display to the user where they are now and where they can go. This is critical because you should always design states for all interactive elements: normal, on hover, active, unavailable, and in the process of loading.
Determine whether the menu will be anchored at the top and what it will contain. A language switcher, for example, will most likely be located in the top right corner of a bilingual site. Should you, however, remove the option to change the language if the visitor has already begun scrolling down the page?

Accordion

Let’s get to the accordion now. First, let’s look at two different versions of this interface element: one with the chevron pointing down and one with the plus symbol. Which version of the icon do you think is better? Then there’s the question of whether the icon should be placed to the right or left of the text, independent of its type.

According to studies, users recognize accordions and are more likely to click on the text. They click on the icon 25% of the time when it’s on the right and 75% of the time the text it’s on the left. Does this mean there’s no need for the icon to be on the right? No, it’s pretty acceptable to put it there. In truth, it doesn’t matter where we put it; the important thing is that we put it somewhere and make it big enough to click on.

The only difference is that the procedure takes a little longer when you click on the icon. This is because individuals aim and try to click on the icon accurately. As a result, it is vital to create such an element large enough to work with comfortably. I would even propose enlarging the clickable area rather than the icon itself. The project “Dia,” in which the icons are as large as the accordion itself, appeals to me. This site is, I believe, simple and convenient for all users. Each cell is clickable and takes up the entire screen width in this example.

When it comes to the arrow’s direction, you shouldn’t always aim it right. Many users have learned that pointing the arrow to the right indicates heading to another page. Only the tiny area, text, and icon in the example below are clickable, and there is a button at the bottom with an arrow that points in the same direction as the accordion’s equivalent. However, the acts are distinct. When you click the accordion, it will open block down, and when you click the button, you will be redirected to another page. People may be perplexed by this.

Giving the user an accordion with no identifying signs is likewise not good. A person must know which aspect of the interface they are interacting with. You must either use an icon or demonstrate that the element is clickable. The only thing that indicates clickability in the example above is the changing appearance of the cursor when hovering over the text. However, it is not visible; it must be larger, or a term such as “Read” should be used. Without that, the user won’t be able to tell the accordion apart from the bold text selection.

As I previously stated, you must think out all interactive features in terms of states. If there was a positive, for example, it should change—or at least become a minus. As a result, the user will realize that the drop-down box can be hidden.

It’s inconvenient when the icon vanishes after you click on it. The user anticipates being able to close the block at the exact location where they first opened it. After all, they may not like the response that appears and may want to delete it right away. He’ll have to re-aim now that the button has been repositioned. Here’s an unusual example of an accordion plus that isn’t clickable. This is only true for mobile navigation. If the user has previously dealt with the desktop version, they may not recognize what’s wrong and believe it’s a bug when switching to the mobile version.

Imagine you’re charged with deciding whether to keep the open items or conceal them when the user opens others. On the one hand, if the items don’t shut, the symbol will not move because no items are transferring. On the other hand, if there is too much text, the user may have trouble navigating to the following question. As a result, it may be preferable to close superfluous blocks automatically. However, consider the number of responses in a specific accordion.

The accordion is a multipurpose element. Not only may it be utilized for the FAQ area, but also the checkout page. According to Baymard, more than 30% of online retailers worldwide accept payments through accordion-style checkouts, with the percentage in the United States being considerably higher at 56%.

This solution has several benefits. The user can first view the following steps to complete (say, which payment systems are accepted). You don’t even have to click “Next” or navigate to another website to accomplish this. Second, the accordion makes it simple to navigate from block to block to check data without having to reload the page and risk losing it. After all, if the user made a mistake in the first area and discovered it in the second, it’s simple to correct it here. You’d have to return to the previous page in a typical checkout and risk losing the information you’d filled out but hadn’t sent to the server.

You can also use an accordion to create menus. However, you must exercise caution in this situation. The parent accordion category in the example below has no content. As a result, if you repeatedly click on the items to collapse the accordion, the entire content area remains empty. In this situation, it’s also a good idea to include some information in this page section.

The fantastic, beautiful accordion on hover is another example. It is quite adaptable. Although there is no accordion in the mobile version, it is essentially just banners that translate to other links.

Another more extreme example created by evident admirers of such a solution is an accordion within an accordion. The entire site can be navigated using these blocks. It’s amazing.

In mobile interfaces, accordions are also essential for website design. They make it simple to conceal information. All navigation on The Guardian’s website is done through these blocks. The only thing that bothers me is that the parent categories aren’t clickable. A user does not have the choice of seeing all of the sports news. Only the subcategories “Football,” “Cricket,” “Rugby,” and so on are available. On the other hand, The Guardian has moved the parent categories on the front page, which is a reasonable answer to such an issue.

The Wall Street Journal, on the other hand, took a very different approach. They didn’t post the categories on the main page and instead crammed everything into a single block. When a user visits a category, however, there is the Main section. This allows you to navigate to the main parent section or a specific subcategory.

Let’s summarize the accordion:

Always ask yourself from the start if you really need an accordion. After all, the user’s “fee” is the click. You can sometimes get away without it and supply all the information at once.
Consider which icon to use. It can be anything, but the most important thing is that it is simple to use.
Where should the symbol be placed? It is highly dependent on how everything adapts. For example, if you have a long line, it is preferable to set the symbol on the left. Then, you won’t have to worry about the icon vanishing when you collapse the accordion into a small block and shift the text to the following line.
Choose whether all blocks are closed by default or the initial block is left open. This is dependent on your task and the aims of the user.

Date

The choice of date is the next crucial factor to consider when discussing design patterns. I’ll begin with a comparison, as is customary. Users of iOS 14 who have set the alarm clock time will be familiar with this scenario. What is the better option?

I like the first choice since it is more attractive and does not distort the font as much as the second. However, the first variant has a potential issue: it is difficult to modify and twist. After all, the space is limited, and the user must fit precisely into the spot. It’s worth noting that Apple decided to leave both alternatives open.

Consider what you’ll use the Date Picker for a while you’re creating it: a date range for booking hotels or planning excursions, a date to set a birthday or reminder, a date to indicate the time for a movie session, or for ordering a cab. This will impact the rest of the process of envisioning and designing this feature.

It’s critical, in my opinion, to describe the many ways in which the user obtains information right now. The four options are a calendar, a drum (more of a mobile solution), a conventional input area, and a drop-down list. Let’s look at a few distinct solutions that all deal with airline tickets. Wizz Air, for example, utilizes a calendar, but it’s a double one so that the customer can see two months at once.

But, if so, which start date should be specified? It seems it should be the next day, and the website shows this. However, studies have shown that users are not always happy when a date has already been set. People rarely purchase next-day plane tickets. Therefore this “default” setting will almost certainly need to be modified.

Qatar Airlines went even further by announcing a start and end date. Today is the first day of the program. Is that choice required if the user logs in at 23:58? The second issue is that there is no differentiation between the start and end dates and all days in between. Everything is painted in the same hue. Users want to see anchors for dates if they plan a long trip that begins in one location and concludes in another. People are used to being told that we begin and end at specific places. As a result, the user can be certain that the dates are correct.

Today, UIA puts both the departure and return dates on the calendar. We’ve already established that this isn’t ideal. It’s also challenging to select a destination because you have to first click on the list, then go to the dropdown, search for the country, etc. It’s a long and winding road. But, it appears to me that the main blunder is something else. The search results output is blank. If I select two destinations and dates, I may be informed that that destination has no available flights. If I go on to the following date on the calendar, there are no flights available. Overbooking is the only method to find out when they will arrive. I’m likely to use a third-party aggregator that gathers data from numerous airlines straightforwardly and conveniently.

SkyUp’s calendar is one of my favorites. It includes large fields that open up a large calendar, and it’s simple to set the trip’s start and end dates. It indicates days when there are no flights for a specific location, and you can view the price for each ticket right away. This is quite useful because it allows you to choose a day and a flight even before you click confirm.

Let us now turn our attention to the drum. You can enter nearly any information into such an element, including time, date, and other lists. Users may easily navigate this tool and jump between values.

The input field follows. We must consider the format if we allow the user to enter a date using the keyboard. For example, in different regions of the world, “12.10.2021” may be interpreted differently: for some, it may be October 12, while for others, it may be December 10. This is especially significant in the case of the following example site for renting a car in another country. The user must be aware of the format they are dealing with. In this circumstance, several experts advise that the user writes in text. However, there is the issue of localization: would the system recognize that the language is not global English but rather a more non-standard language? After all, the user can use abbreviations when writing. You must either instruct the user on how to do it or use other solutions, such as placing a calendar icon next to it. In this method, the user controls how the data is entered.

If the drop-down list is modest, such as months, there is nothing wrong with it. However, you may accumulate an excessively long list over time. Consider the website Ukrzaliznytsia. The time limit is one hour, and there are 24 items on the list. Perhaps a mixed approach is best here, where the user enters a few digits and then selects from a list.

This is precisely the approach used in Google Calendar. If you start writing 16 in the input box, the sub-options appear at 16:00, 16:15, 16:30, and 16:45 (according to the system’s set step of 15 minutes).

Let’s summarize calendars:

When creating a calendar, remember to figure out what format the date will be in, as well as localization, language, and how to define where the day and month will be.
It’s worth noting that the start of the week varies by region and personal preference—in some cases, it’s Sunday rather than Monday.
Figure out whether the fields should have some default value if they are going to make sense to users or leave everything blank at the start.
Decide if unavailable days should and can be shown. In some cases, there may be technical limitations here. I’ll refer you to the examples mentioned above. SkyUp may not have many flights, and Qatar Airlines has an order of magnitude more. Because of this, it is not always possible to pull flight information to the calendar before the user sends a request to the server.
Determine whether the next entry step should be opened automatically. For example, for Wizz Air, after filling in the departure date, the field for the end date will open automatically, while for UIA, you need to click the field again for the second date.
What to give the user first: the date or the time? Let’s say you want to sign up for an English course. You have certain working hours, and you want to get to classes before or after them, any day suits you. What is the primary goal: to allow a person to enter the time and then show the available days for a given schedule, or do otherwise? That brings up another question: how do you show selected and unavailable days or other labels? For example, in Google calendar, everything is well separated by color tags: events, public holidays, invitations to events, etc. But in this scenario, you need to think about the possibility of creating a legend that describes all the tags you’ve created.

Remember: Design Patterns Must Solve the User’s Problems

If you summarize everything above, the main recommendation is simple: before applying any design patterns, make sure you know what tasks the user should complete and how to solve them. Based on this, you can build an interface with gorgeous and, more significantly, human-friendly buttons, navigation, accordions, dates, and other features.

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4 mai 2022/par Service comm.

50 Best Websites of 2021

Actualités, Actualités

2021 has been both memorable and instantly forgettable. Pop stars were freed from modern-day servitude, some people tried to overthrow democracy, and we all vacationed at home.

Despite the weirdness of the times, the web kept growing, kept changing, and kept on pushing boundaries. We saw a wealth of new sites launch or relaunch with significant updates.

Here are the 50 best sites launched on the web this year. Enjoy!

Crusta C

In April, seafood company Crusta C cleverly used the simple logomark ‘C’ to apply a cutout video effect.

Slow

Slow is a collective of creatives aiming to implement slow movement principles. Its site reflects those aims, creating a sense of calm and deliberation.

hnst

2021 saw tons of brutalist-inspired design. hnst’s take on the style works thanks to the bright red in place of the standard black.

Marram

This site for boutique hotel Marram uses a soft color palette to create an impression of soft golden light and calm.

Levitate

In July, we loved this site for running-blade brand Levitate. The site is clean and light, with a sense of inherent motion in the photography.

Niarra Travel

There’s some beautiful photography on this site for eco-conscious, bespoke travel agency Niarra Travel.

Plunt.co

The core of this site for Plúnt is a combination chooser which feels pleasingly reminiscent of an animal flipbook.

Moth Drinks

Moth makes classic cocktails in a can. The striking black and white graphics and masking effects for its holding page stunned us back in March.

Seed

Selling supplements is hard; people are understandably skeptical. So this site for Seed packs in research and scientific information and avoids the hard-sell.

Wavemaker

Another excellent portfolio site in 2021, this time for creative media agency Wavemaker. The site is uber-confident while still being playful.

Wild Souls

Wild Souls makes nut butters, tahini, and other Greek delicacies. Its site is colorful and warm, and the site typography is soft and appealing.

JUST Egg

JUST Egg produces egg-like food from plant material. The huge photography and bold typography do a great job of making a new concept appealing.

Aalto University

One of the most popular designs of 2021 was Aalto University’s site with its in-depth campus tour. The simple navigation inspired several imitators.

Wisr

Scroll interactions were big in 2021, and Wisr features a Heath Robinson-style machine that ‘runs’ as the user scrolls down the page.

Cevitxef

This site for Cevitxef ceviche restaurant in Bilbao does a great job of making us hungry. Drama is created by oversized text, heavily-styled photography, and lots of movement.

On

The best digital agencies keep their own sites simple, like this site for On digital technology studio that uses black on light blue and adds infinite scrolling.

Acayaba + Rosenberg

We found Acayaba + Rosenberg’s use of architectural photography and subtle scrolling a pleasing browsing experience.

Madre

This site for home linen company Madre uses extraordinary fine-art style still-life photography to enrich a very simple site.

Hyperframe

“Show, don’t tell” is a well-worn mantra. Hyperframe’s site implements it by demonstrating the product’s major selling point on scroll.

Gemini

This exceptional WebGL experiment was built to show what’s possible in the technology. Have a play with the car; it’s a ground-breaking demo.

Felt

In 2021, collaborative mapping tool Felt launched in private beta. Its excellent site does a great job of creating interest while doubling as a recruitment notice.

imNativ

Not every project is exciting, but this excellent site for imNativ uses macro photography to great effect to promote upholstery fabric.

Websmith Studio

Excellently named Websmith Studio uses color to highlight, and the noise effect applied to the background adds subtle interest.

Singita

High-quality photography and a terracotta-based color scheme create an inviting ambiance for Singita, an African eco-tourism and conservation brand.

Fluff

A fullscreen background behind a mobile view for desktop? It sounds like a horrible idea, but this site for cosmetics brand Fluff pulls it off.

Chiwawa

This great site for Chiwawa cantina features wrestling masks, skeletons, and tone-on-tone color to create a lively and distinctly Mexican site.

Nothing

This site for Nothing’s ear(1) earbuds is packed with confidence. Appropriately, it looks even better on mobile.

Chérie Healey

Lots of experts have tried to tell us how to live our lives in the last couple of years, but Chérie Healey’s site manages to stay on the right side of positive without slipping into clichés.

Wayfinder

Wayfinder, a game about our connection to nature using generative code, AI, machine learning, and data mining, could not have been more 2021 if it tried.

Green Angel Syndicate

Not too many investment groups are thought of as ethical, but Green Angel Syndicate specializes in funding companies fighting climate change.

Tether

As the days got darker in the Northern hemisphere, we were wowed by this site for Tether, a cycle safety system using video and illustration to explain its clever approach to bike safety.

Patricia Urquiola

Back in January, we loved the new site for Patricia Urquiola design studio, thanks to its bright, bold colors that we thought inspired confidence.

Headup

Headup’s businesslike approach is created thanks to a pleasing color palette and geometric graphics.

Redwood Empire

For Earth Day on April 22nd, Redwood Empire Whiskey created a microsite promoting a competition styled to match their bottle labels.

GT Super

The one-pager for GT Super has a certain drama in keeping with the font itself and allows you to play around with the size, weight, and style.

Planet of Lana

Due for release in 2022, Planet of Lana is a game from Wishfully Studios, and its teaser page launched back in June has kept us intrigued ever since.

The Longest Road Out

This charming site for The Longest Road Out is a travel map and journal based on the creators’ road trip around Britain, Ireland, and the outlying islands.

Made Thought

Made Thought has a bold aesthetic and approach that explains its outstanding client list.

Miti Navi

Miti Navi makes extraordinary sailing boats. We were attracted to how its site presented a luxury product in an original way.

La Nouvelle

Another powerful digital design agency site was La Nouvelle’s, which used a combination of contrasting and complementary color combinations to catch the eye.

Caleño

Caleño makes non-alcoholic distilled spirits. They relaunched their website in March with bright, joyful colors that reflect the character of the brand.

Capsul’in — Aluminium

This demo site for a coffee pod manufacturer isn’t a site as such, but it demonstrates that even in 2022, there’s room for parallax scrolling.

How Many Plants

Everyone needs a few more houseplants, and How Many Plants is a great guide to how to own and look after them. The illustration style is friendly but efficient.

How & How

One of the most approachable design agency sites of 2021 was How & How’s. It keeps things light and clean, and effective.

The Hiring Chain

Part of a campaign encouraging businesses to employ talented people with Down Syndrome, The Hiring Chain website dispels myths with clearly presented facts.

Virgile Guinard

Back in February, we couldn’t get enough of photographer Virgile Guinard’s portfolio site. Blocks of color pulled from each image hide the image allowing you to focus on one image at a time.

Studio Nanna Lagerman

Studio Nanna Lagermann’s site excels at creating a sense of space and calm. The color palette is soft and neutral. The type is large but clean and sophisticated.

GOOD Meat

Veganism is a growing trend, and one of the sites promoting it with gorgeous colors is this site for lab ‘grown’ meat.

Mama Joyce Peppa Sauce

This one-page site for Mama Joyce Peppa Sauce is big and bold. Click almost anywhere, and two bottles of sauce go into your cart.

Ebb Dunedin

The site bucks the trend for luxury hotel design and instead is styled to complement its interiors. We could have done with time at this boutique hotel in 2021, maybe next year…

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20 décembre 2021/par Service comm.

5 Tips for Designing Great Website Navigation

Actualités, Actualités

Navigation is one of the most essential elements of a website.

It provides a high-level overview of what visitors will find there (which also happens to be good for SEO). It helps visitors orient themselves so they can get around the site quickly. Plus, it enables them to take quick action like visiting their cart or searching the site.

As a web designer, you have to make sure the website navigation is designed so that visitors can get the most from it.

Today, we’re going to look at five things to keep in mind when you’re designing website navigation. We’ll include examples from BeTheme so you can see what these best practices look like.

How to Design Great Website Navigation (With Examples)

It’s easy to take the website navigation for granted. So long as it appears at the top of the site, contains the links to your most important pages, and is uncluttered, that’s all you need to worry about as a designer. Right?

Not really.

Because navigation has such an important job to play, it has to be designed with care. Here’s what you need to know:

Tip #1: Make the Logo Prominent

The logo is essentially the digital face of a company. Not only does it represent them on their website, but it also represents them on other platforms — social media, online forums, email signatures, and so on.

Because of this, the logo plays a vital role in building brand recognition, trust, and loyalty.

To maximize the brand-building powers of the logo, it needs to be correctly placed, sized, and spaced in the header of the website. Here are some general rules to follow:

1. Link: Link the logo to the Home page.

2. Placement: Place it in the top-left corner whenever possible (according to research from NNG). If you want to place it in the center, make sure there’s a Home link in the top-left corner.

The BeBaker 3 pre-built site uses this alternative logo placement:

3. Size: Size it so that every detail is easy to see and read. The ideal sizes are 250px x 100px for rectangular logos and 160px x 160px for square ones, though it all depends on how much room you want to give your navigation links to breathe.

For instance, the BeDentist 4 logo is 166px x 60px:

Making the logo any bigger than that without increasing the font size of the header would create too much space around the navigation. So, it’s a bit of a game of balance. If you go with a bigger logo, make sure it doesn’t create so much space that your links drown in it.

Tip #2: Make the Header Sticky

Websites often have a lot to share with visitors. So as not to overwhelm them with content that reads like pages from a book or magazine, we design them in sections and with plentiful white space in between.

As such, web pages can grow quite long.

That’s not the problem, though. So long as the information shared is relevant, visitors will gladly comb through it. The issue is the effort required to scroll back to the top when they’re done — especially if they’re viewing the site on a smartphone.

The sticky header offers a solution to this problem. It doesn’t just stick to the top of the page, either. Watch how the title on the BePizza 5 one-page site transforms:

As the visitor scrolls down the page, the uniquely designed navigation bar shrinks up. Although it’s much smaller, it’s still usable.

As an alternative, you can use sticky left-aligned navigation as the Cottage 2 pre-built site does:

The logo is still in a good spot, the navigation links remain visible at all times, and it doesn’t take away too much space from the main content.

Tip #3: Highlight the Current Page the Visitor Is On

Even if you’re designing a smaller website, it’s always helpful to let visitors know what page they’re looking at.

The top of the page may provide clues as to where they are, but a visible marker in the navigation would offer a quicker reference point. And the more quickly they figure out where they are, the faster they can visit unexplored areas of the site.

There are several ways to highlight a visitor’s location in the navigation. It depends on what your branding and design style calls for.

With BeTheme, you have plenty of options. For instance, you can see here in the Be Ebook 3 navigation that the text color changes from black to blue for the current page:

Another way to add a subtle highlight to the navigation would be to place a colored line beneath the current page.

The Nursing Home pre-built site, on the other hand, uses a more prominent highlight style:

For a site targeted at older users, placing a block of color around the current page links makes a lot of sense as it’ll be impossible to miss.

Tip #4: Only Use Recognizable Icons

Iconography can be a useful element in web design. Usually, we pair it with text labels to visually communicate or explain what the particular point is about. However, we can also use icons as standalone elements in place of text labels.

Designers have to be careful when using standalone icons in the navigation, though. There are only a couple dozen icons that are universally recognizable — most of which have no place in the navigation.

The ones you can place up there can more or less be found in the BeDietShop pre-built site:

There are four navigation icons here:

User profile for account settings
Heart for likes or favorites
Shopping bag for the cart/bag page
Magnifying glass for search

There are some other icons you use in the navigation, but they tend to be on more specialized sites (like ecommerce and international).

Icons can provide a tremendous navigational shortcut. Just be careful which ones you use. If the majority, if not all, of your visitors, know what they are, it could make your navigation harder to use.

Tip #5: Organize Mega Menus, So They’re Easy to Peruse

Larger websites, in general, can take some time to organize. The website navigation needs to reflect this careful system of organization, too.

The mega menu has long been the navigation design used on websites with more than a dozen links and numerous levels of pages. And it’s effective, just so long as it’s well-organized.

To organize a mega menu, you can use design tactics similar to the ones you’d use to organize your web pages:

Bolded headers
Columns for related pages
Images to highlight important pages

You can see some of these tactics used in the Betheme Store mega menu:

The headers and columns make it easier for visitors to scan through the various categories and pages available.

If a mega menu feels too cumbersome for your site, that’s okay. Websites with thousands of pages might be difficult to keep organized, even with a mega menu structure.

As an alternative, you can design a more traditional single-level navigation and then turn the search page into a navigational tool through the use of filters and sorting as BeClothingstore does:

This type of website “navigation” can reduce the overwhelm or anxiety people feel when too many options are displayed at once.

Make Navigation Work for Your Visitors with BeTheme

Without website navigation, visitors would have a lot of work to find pathways to the other information and conversion points on your site. That said, putting a row of navigation links at the top (or on the side) of your site isn’t enough.

Take time to design your navigation so that it improves the discovery of your content and speeds up visitor movement around your site.

The easiest way to get great-looking and highly usable navigation up and running is to start with one of BeTheme’s pre-built sites. Not only are they built using the best practices mentioned above, but they’re also customizable, so you can mix-and-match styles and make them totally your own!

This is a sponsored post on behalf of BeTheme

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2 novembre 2021/par Service comm.

20 Best New Sites, September 2021

Actualités, Actualités

Welcome to this month’s collection of what’s making the web look good. This time out we’ve got some new brands and some rebrands, and we’ve got some good examples of branding continuity across media.

Branding continuity doesn’t just mean putting the logo in the corner and using the same colors and type. It’s about capturing the brand identity, the personality of the brand, so the user identifies it even if the logo isn’t immediately visible. Take a look at how some of these sites do it, and enjoy the collection.

Cantina Puiatti

This site for Cantina Puiatti vineyard is almost entirely greyscale, until you get to the wines. There, a single block of color containing information stands out, perfectly matching the label on each bottle.

Revolut

Online banking app Revolut has a site that reflects the look and feel of the app itself, and the design works particularly well on mobile.

Armadillo

Home warranty providers Armadillo have gone for the friendly, non-corporate approach here. Pleasing illustrations and bite-sized text feels non-intimidating and creates an impression of security.

Green Angel Syndicate

Green Angel Syndicate is an angel syndicate investing in companies working to fight climate change. The palette is soft, and some colorful illustration blocks help take the corporate edge off, creating more warmth than might be expected.

Madre

Some beautiful still-life-inspired photography features on this very simple site for home linen company Madre. The shop by color option is a nice touch.

Ovini

This site for Orvini olive snacks is very simple and clean, and the animated illustration from their packaging adds just the right amount of personality.

Cover Story

Cover Story makes a range of plastic-free paints. The site is very simple, allowing the user to focus on the paint colors themselves. And there’s added entertainment value in working out the writer each color is named after.

Seed

Seed offers a synbiotic supplement on a subscription. There is a lot of well-presented scientific information here, and the links to buy are strong without being pushy.

Banza

Like many in the ‘alternative’ food sector, Banza has gone for a bright, bold style with its branding, and its website matches this approach to good effect.

Déjà Pet Food

Déjà takes unsold human food and recycles it into pet food. The animals that feature on the packaging make an appearance here too, to add a bit of softness to the oversized type and 2 color palette.

Little’s Coffee Co.

Little’s Coffee Co.’s site echoes its product labels with a scattering of similar, brightly colored graphic elements. This effectively ties the branding together without being too dominating.

One Hive

The site for OneHive, a business management platform, takes the people-friendly approach with warmer dark blues for text in place of black and grey, and simple illustrations instead of stock photography.

Waltz Creative

Waltz Creative is a rebranding of Schipper Design. Bright candy colors, a hint of vintage type, and some fun graphics combine to create a sense of playfulness without being frivolous.

Stem Design

This portfolio site for floral designer Nicole Cooper features some exceptional photography that effectively showcases her work. There’s a nice nod to Mapplethorpe too.

Vroom!

With its classic comic book style, this site for the forthcoming obstacle racing game Vroom creates a sense of fun appropriate to its subject.

The Space That Makes Us Human

The Space That Makes Us Human is an interactive documentary experience exploring the impact space exploration could have on the future of humanity. This is one of those sites that is just a pleasure to wander around.

Vibor

Following a recent rebrand, Vibor’s new site brings Italian style to the world of industrial sensors with its use of black, white and greys, and accompanying grayscale images.

ArticketBCN

ArticketBCN is a multi-pass, or art passport, for 6 major art museums in Barcelona, designed to look like a passport. The site for it echoes the style effectively while presenting
its information clearly.

Nothing

Taking on the big guys, like Apple and Samsung, takes a lot of confidence and that confidence is apparent here on this site for Nothing’s ear(1) earbuds. And it looks even better on mobile.

Nice One, Dad

And finally, just because it’s Monday and we could all do with a laugh (or a groan), here’s a site of nothing but dad jokes. The jokes may be terrible, but the presentation is nicely done.

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The post 20 Best New Sites, September 2021 first appeared on Webdesigner Depot.

Source de l’article sur Webdesignerdepot

27 septembre 2021/par Service comm.

Leadership Is About Growth, Not Brilliance

Actualités, Méthodes et organisation des process IT

Does it ever cross your mind that praise can be negative? I guess not. After all, it looks harmless and seems to be quite effective. Conventional wisdom says that if you praise people, they are motivated to do better.

People who have been praised throughout their life by their well-meaning parents, friends, and teachers for their talent and smartness or those who have experienced extreme focus on talent and smartness throughout their childhood learn to value only intelligence. No wonder when these people enter the workforce, they continue to seek approval and demand praise every step of the way.

Every opportunity is a measure of their intelligence — do I look smart, how will I be judged, what if others find my ideas dumb. With a single-minded focus on validating themselves, all their actions are rooted in establishing their worth. Every mistake hurts their reputation and every failure is a reflection of their competence. They care less about learning and more about proving themselves. Their sense of morality sometimes takes a hit as they resort to brutal behaviors — demeaning others by yelling, insulting, controlling, or taking undue credit — all in an attempt to boost their self-esteem.

Carol Dweck, professor of Psychology at Stanford University summarised this unfortunate reality from Morgan McCall’s book High Flyers:

People often like the things that work against their growth. . . . People like to use their strengths . . . to achieve quick, dramatic results, even if . . . they aren’t developing the new skills they will need later on. People like to believe they are as good as everyone says . . . and not take their weaknesses as seriously as they might. People don’t like to hear bad news or get criticism. . . . There is tremendous risk . . . in leaving what one does well to attempt to master something new.

What Do Organizations Do with Such People?

They feed and promote this mindset. They praise people for their brilliant ideas conveying the message “we value talent and smartness.” They shower people with rewards and bonuses for their achievements communicating to everyone else around “all we care about is success.”

What happens when these people take on a leadership role? Their mindset of valuing brilliance above everything else amplifies leading to disastrous results. History is full of leadership fiascos with great promises that turned out to be the biggest disasters. This article from Malcolm Gladwell in The New Yorker is as valid now as it was 18 years ago. Describing the talent mindset at Enron and the consultants at McKinsey who wandered the hallways at the company’s headquarters, he points out “They were there looking for people who had the talent to think outside the box. It never occurred to them that, if everyone had to think outside the box, maybe it was the box that needed fixing.”

He also talks about the impact of an environment that values innate talent and what happens when times get tough and that self-image is threatened “They have difficulty with the consequences. They will not take the remedial course. They will not stand up to investors and the public and admit that they were wrong. They’d sooner lie.”

Really, is praising people for their intelligence and achievements the only way to develop people who will be the leaders of tomorrow? Is there a better way out?

What if we praised people for their hard work, for their ability to persist despite failures and setbacks, for taking initiatives to build new skills, for standing up to their mistakes, for believing in their growth, and implementing the right strategies to overcome their shortcomings. What does this kind of praise tell them?

It tells them the value of effort in building abilities. It teaches them the importance of implementing the right strategies to solve problems. It encourages them to seek help to make progress on their task. It creates a passion for learning that’s not driven by the need to look smart, but with a desire to cultivate skills, to stretch themselves to grow.

When these people take on leadership positions, this mindset guides them to put the well-being of the company and its people before their own needs, to place value on teamwork over individual accomplishment, and to foster growth and development of their people.

As growth-minded leaders, they start with a belief in human potential and development — both their own and other people’s. Instead of using the company as a vehicle for their greatness, they use it as an engine of growth — for themselves, the employees, and the company as a whole.
– Carol Dweck

Unlike leaders who pull their companies down with their focus on brilliance, these leaders lead their companies into greatness and gratitude filled in their own hearts and those of the people around them.

Choose your praise carefully as you will see the tremendous benefits in praising for growth over brilliance.

When Leaders Focus on Brilliance

They live in a world of personal greatness and entitlement, vie for labels, and will do anything to boost their image. Instead of building a long-lasting company, they spend time and money on enhancing their image.

With the constant need for validation, they use people in the company to feed their egos and showcase their superiority. Everything is about pleasing the boss. They surround themselves with people who boost their self-esteem. Agreement earns them admiration and disagreement is an attack on their intelligence. Instead of hearing people out, they punish dissent and shut people down.

They pounce at the less talented for their lack of intelligence and find those who are more talented than they are as threatening. They mistreat employees, yell, insult, control and abuse them into their way of doing things. They feel better about themselves by making other people feel worse. Employees worry about being judged all the time. When people are ridiculed for mistakes, they soon learn to keep their heads down, stop putting their critical thinking skills to use, and give in to groupthink.

Their belief in their superiority blinds them to see reality. They turn a blind eye to complaints, ignore warning signs, and fire people who tell them what they don’t want to hear. Their decision-making criteria are based on what would make them look good as opposed to what’s good for the company long term.

What happens when a leader refuses to confront the brutal facts? “The minute a leader allows himself to become the primary reality people worry about, rather than reality being the primary reality, you have a recipe for mediocrity, or worse. This is one of the key reasons why less charismatic leaders often produce better long-term results than their more charismatic counterparts.
– Jim Collins

Since success and failure are a part of their identity — success means they are smart and failure means they are not — they find excuses and blame others for failures instead of taking personal responsibility. Instead of investing in the future growth of their company, they play safe with fear of failure, become less responsive to challenges from competition, go with what’s tried and tested, and refuse to take risks. Why take up the challenge that can hurt their reputation? On the other extreme, they may not shy away from crossing ethical boundaries to beat the competition at all costs. Success is what they are after and it doesn’t matter how they get it.

With more focus on talent and less on potential, they do not invest in mentoring and coaching employees. Instead of putting practices in place to develop employees and help them collaborate together, they make them compete against each other.

Carol Dweck sums up their brilliant mindset “My genius not only defines and validates me. It defines and validates the company. It is what creates value. My genius is profit. Wow!”

When Leaders Focus on Growth

They operate with a learning mode. They don’t claim to be genius but promise to invest in development, their own development, and the development of their people. The drive and enthusiasm to grow their companies make them adopt long-term strategies over short-term tactics. They aren’t in the game to boost their ego or establish their self-esteem. It’s the pure joy of shaping the future of their company that excites and motivates them. More than prestige, they are in it for the challenge.

They understand that the path to success goes through failure. Why lose the opportunity that can drive their future growth? So instead of hiding behind their failures, they face them head-on. Failures don’t define their competence, they are glaring moments of self-reflection. They are opportunities to build skills, explore possibilities, experiment, and invest in the promise of a better future.

They lead with vulnerability. They accept mistakes to shift the focus in the organization from hiding mistakes to finding solutions. When they don’t know something, instead of pretending to hide their ignorance, they say “I don’t know”. These three powerful words show humility and self-confidence. To make decisions, they invite others to share their opinion which promotes the culture of constructive criticism. Since they do not connect their identity to their opinion, more value is placed on seeking the right answers which require open disagreements and championing flexibility of opinion over their sense of righteousness.

Difficult situations make them uncomfortable, no doubt. Instead of letting their discomfort get in the way of meaningful conversations, they embrace it. They choose to look past their discomfort in the value that these discussions provide — saving a lot of time that can be wasted due to stress and anxiety that comes from misalignment of expectations and lack of clarity of purpose.

They are tough but compassionate. They do not shy away from giving critical feedback while also challenging the people in their organization to step outside their comfort zone. They empower people to make decisions with the right channels of feedback to assist in better decision-making in the organization.

Leaders with the growth mindset operate with what Lou Gerstner, who turned IBM’s fortunes around by saving it from near bankruptcy said “Hierarchy means very little to me. Let’s put together in meetings the people who can help solve a problem, regardless of position.” Not blinded by reality, they focus on finding solutions that will push their company forward. This requires keeping an open eye to change in market trends, identifying and investing in future growth areas, and taking calculated risks.

With a focus on potential and growth, they invest in identifying and building future skills of the organization — skills that will be useful during difficult circumstances giving them an advantage over the competition. They foster productivity through coaching and mentoring, place value on teamwork by encouraging collaboration and defining shared measures of success.

Warren Bennis, a scholar, author, and widely regarded as a pioneer of the contemporary field of Leadership studies, writes in Organizing Genius:

Leaders are people who believe so passionately that they can seduce other people into sharing their dream.

His most admirable view on leadership says:

Good leaders make people feel that they’re at the very heart of things, not at the periphery. Everyone feels that he or she makes a difference to the success of the organisation. When that happens people feel centred and that gives their work meaning.

What kind of leaders think like this — those focused on brilliance or the ones driven by growth?

Previously published here.

Source de l’article sur DZONE

5 juin 2021/par Service comm.

20 Best New Websites, May 2021

Actualités, Actualités

This month we have several examples of brutalism used to good effect as a foil to showcase products and/or work. By contrast, at the other end of the scale, we have brands who have chosen to go more of an immersive experience route, using full-screen images, sound, animation, and even VR.

Both are valid approaches, depending on the content. The former tends to work better as a backdrop for artwork, photography, and artisanal craft goods — acting as a virtual gallery space — while the latter is better for consumer goods and experiences, particularly food, drink, and accommodation.

There is, of course, a whole range in between these extremes, and we’ve got that covered too. Enjoy!

Grainne Morton

A simple layout, soft pastel colors, and clear navigation provide an excellent backdrop for Grainne Morton’s handmade jewelry creations.

Gage Hotel

Good photography and a heritage-inspired color scheme give the Gage Hotel’s site a luxury feel.

Tejidos Roca

Tejidos Roca is a fabric manufacturer, and the design of their site uses a circle motif to bring rolls of fabric to mind.

La Passation Synerghetic 2021

Synerghetic is part of the Junior Enterprises Europe scheme – a network of businesses run by students. This year they are not holding the usual handover ceremony, so Synerghetic created this rather fun little digital celebration instead.

Redwood Empire

For Earth Month, Redwood Empire Whiskey has created a microsite promoting a competition styled to match their bottle labels.

Gabriel Cuallado

This site focusing on Spanish photographer Gabriel Cullado’s life and work features some great transitions and good use of horizontal scrolling.

Ombia Studio

In Ombia Studio’s site, atmospheric photographs stand out in a minimal layout. There is a sense of almost gallery curation here.

Headup

Headup uses a pleasing color scheme and geometric graphics to create a welcoming but businesslike approach.

the Figo

Spherical curves and line animations create interest in this site for boutique hotel, the Figo.

Boon Market

Boon Market is about promoting a toxin-free and waste-free lifestyle, and their site reflects this with its use of simple type and soft colors.

Unspoken Agreement

Unspoken Agreement’s website has a quietly confident feel, with clean lines and some pleasing type.

hnst

Another brutalist-inspired design here, but the use of bright red makes it fresh in hnst’s take on the style.

InteriorLAB

Part minimalist, part glossy magazine, InteriorLAB have succeeded in making the simple feel luxurious.

Bowmore Experience

Bowmore has opted for immersive video and visually beautiful images to present their limited-edition Timeless whisky range.

Oly Sheet

There is a slightly old-school start-up feel to Oly Sheet’s website, but it is still appealing with fresh, spring colors and well-organized content.

Aalto University

Aalto University has provided a pretty in-depth tour of its campus here. The navigation is clear, and the information is presented in ideal-sized chunks — enough detail, but not too much at once.

Wisr

Wisr features a Heath Robinson style machine that ‘runs’ as the user scrolls down the page. It provides a bit of interest (no pun intended) to the not very exciting subject of personal loans.

Rudl und Schwarm

Bright colors, cute, but not too cutesy, illustration, some nice scrolling, and transition effects are used really well on Rudl und Schwarm. And it’s got bees; bees are good.

Dr. Maul

This site for Dr. T. Maul manages to take orthodontistry past the usual image of uncomfortable wiring, elastic bands, and ‘train tracks and make it seem just a little more glamorous.

My Drink

There is a slightly vintage feel to this site for My Drink with its cocktail illustration. The blue text on grey is soothing without being bland.

Bonus Site: Imperial Style Guide

And finally not new, but a bonus in honor of May 4th, the Imperial style guide. Well, the Web would get boring if it was serious all the time.

Source

The post 20 Best New Websites, May 2021 first appeared on Webdesigner Depot.

Source de l’article sur Webdesignerdepot

24 mai 2021/par Service comm.

3 Essential Design Trends, January 2021

Actualités, Actualités

Don’t drop the ball on these website design trends for the new year. All of the trends featured here this month are visual in nature – not as many user interface elements as previous months, but all just as stunning and usable.

Here’s what’s trending in design this month.

1. 3D Scenes on White (Light)

Three-dimensional scenes are not just a trend this month but are likely to be one of the biggest website design trends that you see all year.

They offer a great way to show off product imagery, design something with illustrations or animation for visual impact, and provide usability and understandability cues for users.

It’s a versatile technique that can work with real or created images and are also “COVID-friendly,” something designers have had to think a lot about in the past few months. (Appropriate imagery in design is a real concern, as is trying to design projects without the ability to produce traditional photoshoots.)

What’s neat about all of these projects – and plenty of others – is that they root the design in white or light backgrounds. The light effect creates an easier visual mood that’s clean and emphasizes the imagery.

This website design trend solves a lot of those problems and looks good doing it.

Google’s Cloud design uses 3D illustrated animation on a white background with plenty of depth elements. The primary color palette of illustrated objects pulls it all together and guides the eye through each of the callout labels.

The red words on the screen Crystal Pure fit perfectly with the white-on-white 3D imagery of this design. Red accents pull you into different places on the screen, and it all has a clean feel.

Hofmann & Hofmann uses the same concept with a slightly different approach. The background is still light with a realistic feel and 3D objects, but it is a lot less stark and white. The feel is a little warmer and more inviting than a flat white aesthetic.

2. So Many Stacked Capitals

If you don’t have great artwork or imagery, make your own with typography.

This trend seems like it might be yelling at you just a little, but it still works for the most part — well, as long as you don’t land on too many of these website designs in a row!

What’s interesting about this trend is that many of the designs feature all caps type and serifs. These styles have been making a bit of a comeback, but this use is interesting for many reasons.

The hardest part when using all caps is maintaining readability. That’s why you see some variances in regular, italics, and bold weights, as well as the use of multiple typefaces. The goal is to create a good reading flow with a stunning visual presence.

This trend works best when you have “easy” words on the screen to facilitate scanning. Too many long or complicated letter combinations can get challenging quickly.

Make sure to look for the Easter eggs in each of these projects:

Emotion Agency has tiny “waving” illustrations next to each word (which doubles as the navigation) when you hover over them.

Mill3 Studio has a few animations, from the text flying in and out on load and scroll to subtle movements in the emojis.

Bizarro has this fun little cat video with a tiny warning not to hover over it, but you definitely should.

3. Empty Places

The final trend in this roundup is a stark reminder of current times. Each of the website design features empty places or locations.

This style of imagery would have been avoided pre-pandemic because tourism locations would want visitors to feel like a part of a bustling environment. Not today. If you travel, chances are you may feel safer or want to be in a more secluded environment.

All of the images and videos from these locations show just that.

Designers are doing this with new stark imagery that stands alone for the design or inserting a few empty place frames into video clips or among images that show more populated times. Even scenes that contain people show very few people and focus on more solitary activities.

Paragon Oak does this by showing a beautifully lit location at night. Note that using a nighttime photo eliminates questions about where the people are or what they are doing. (This is a clever option when showing imagery of an empty place.)

Vienne to Paris shows boats on the water with a beautiful background. While you assume there are people on the water vessels; you don’t see them and get the feeling that everyone is separated in their own “pod,” a pandemic-friendly option for travel.

The Maryculter House shows various images without people – the resort’s location on beautiful grounds; empty, but immaculate rooms, and a few images of a person alone on the grounds. Again, the empty nature of the place feels more appropriately welcome for the time we live in.

Conclusion

One of the things that we’ve seen with design trends in the past year is pandemic-related. The composition of images to the way elements are arranged on the screen influences every aspect of our lives.

While the empty place image and video trend is big now, it may fade post-pandemic. Although, it could still be relevant for quite some time. It will be interesting to see what happens as the year progresses with this trend – will it hold on or fade away?

These trends might continue to hold well into 2021.

Source

Source de l’article sur Webdesignerdepot

4 janvier 2021/par Service comm.