1. Salesforce Sales Cloud CRM

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14 décembre 2022/par Service comm.

20 Best AI Writing Apps

Content production using Surfer SEO Integration

Artificial intelligence is the latest buzzword in the tech world. It’s everywhere and has been for a while, but AI-powered writing software is a relatively new concept.

AI Writing Software uses artificial intelligence to write articles, blog posts, and other content in your voice. The goal is to provide a tool that will save you time and energy so you can focus on different aspects of your business or life.

To help you get started, we’ve compiled a list of 20 AI writing software you can use to create content for your website, blog, or social media accounts.

1. Copy.ai

Copy.ai uses Natural Language Processing (NLP) to produce high-quality content for your business, ebooks, blog posts, articles, product descriptions, social media content, and more. It can also be used to rewrite existing content so that you can use it on your website, blog, or social media pages.

Since it uses artificial intelligence to mimic human writing patterns and styles, the copy will be more natural and easier to read than the typical machine-generated text we’re used to seeing.

Copy.ai differs from traditional content creation tools because it doesn’t just offer suggestions on improving your current content; it generates new text based on what it thinks would be most relevant for the topic or audience.

Key Features:

Pre-built Templates – Copy.ai has a ton of pre-built templates for different kinds of content. For example, you can see below that it has options for blogs, social media content, video, case studies, and more:

Different tones and variations – Get access to tones like friendly, persuasive, professional, luxury, witty, bold, and more to align the content with your writing style. It also creates multiple variations based on your input – you can pick the one you like or make more.

To illustrate this, here’s a screenshot of the results we got while trying to write the introduction for this article using Copy AI.

Writing and Brainstorming tools – You also get tons of writing tools, brainstorming tools, and personal tools. Writing tools include essay intro, cliffhanger generator, adjective accelerator, passive to active voice, verb booster, and the like. Brainstorming tools have a name generator, startup ideas, viral ideas, and more – while Personal tools include birthday cards, clubhouse bios, cover letters, love letters, and shower thoughts.

You can save your content and then return to it later if you wish. Plus, the software’s user interface is easy to navigate, and the program is simple.

Luciano Viterale, Co-founder of Ticker Nerd, also shares his experience with Copy.ai,

“I’ve been experimenting with AI copywriting tools since GPT-3 was released. I have explored many of the popular tools. However, my favorite tool by far is Copy AI. They have an outstanding blogging outline feature; the UX is clean and easy to navigate, and the pricing is reasonable.

Copy AI also generated the name of my startup, “Ticker Nerd,” which is an investing newsletter that was recently acquired.”

That said, Viterale suggests that the blog outlines can be repetitive. He says, “one thing I don’t particularly like is that blog outlines include the same point repeatedly but articulated slightly differently, essentially adding no value.”

Pros:

Copy.ai produces content at least 80% as good as a human writer (and often better). The system continually learns, which means the more you use it, the better it gets.
It has an extensive library of templates available for different requirements.
It supports over 25 languages, including English, French, Spanish, Portuguese, German, Italian, Dutch, Russian, and more.

Cons:

Not suitable for long-form content.
The content can get a bit repetitive after a while.
The free plan lets you create only 2000 words per month.

Pricing:

It starts from $39 per month (if you pay yearly) for up to 40k words per month, unlimited copywriting tools, priority email support, Blog Wizard tool, support for 25+ languages, and five user seats.

2. Jasper

Jasper.ai is an AI copywriting tool that uses a combination of artificial intelligence (AI) and natural language processing (NLP) to create content based on user input.

It helps you generate original content for your blogs, social media, websites, and more. Jasper also knows 10% of what’s on the internet and continues to learn more daily.

Just like Copy.ai, Jasper’s user interface is easy to use and navigate around. With its specific template for blog posts, articles, ebooks, and more, it’s also one of the few AI writing software suitable for long-form content.

All you have to do is enter the title, your intended audience, tone of voice, and language options, along with the main point of your copy, and voila – Jasper can churn out a high-quality piece of content for you within seconds.

(Jasper Interface)

Key Features:

50+ AI templates – Jasper.ai offers a variety of AI templates, including Blog Posts, Summary, Conclusion, Q&A, Ads, Videos, Social Media, Rewriter, Marketing Frameworks, Articles, and more. Each template has several use cases – for example, a blog has Blog Titles, Content Briefs, and Outlines.

Headline Generator

Boss Mode lets you write long-form content such as blog posts, stories, and books. It also allows you to organize your content into projects and find help with priority chat support, Grammarly integration, and plagiarism checks. You can also choose from 25 languages, including English, French, German, Italian, Spanish, Polish, and more.
SurferSEO Integration – If you have a Boss Mode plan, you can add SurferSEO to your Jasper account. This integration will enable you to find the best keywords, build a content strategy, create blog outlines, and more.

Pros:

No technical assistance is required.
Simple, easy-to-use interface.
Provides plagiarism-free content every time.
It helps you build a content strategy based on high-ranking topics and keywords.
Ready-to-use templates cover most of the use cases that a writer or marketer will need.
Excellent customer support is provided through live training sessions, live Q&A sessions, blogs, Facebook community, help docs, and emails.

Cons:

Plagiarism-free content doesn’t always mean unique content.
Customer support options via chat or email are limited.

Pricing:

It starts with $40/mo for 35K words, 50+ AI templates, 20+ languages, up to 5 seats, and chat support.

3. Rytr

Rytr is a content generation tool that uses AI to generate high-quality, human-sounding content for emails, blogs, YouTube videos, and landing pages.

It also supports multiple languages and tones and uses copywriting frameworks, including AIDA & PAS. And to ensure that your content is free of plagiarism, it comes with a built-in plagiarism checker.

Like Copy.ai. Rytr is also more suitable for short-form content and copywriting than long-form content.

Key Features:

30+ languages – Rytr supports many languages, including English, Finnish, French, German, Greek, Italian, Japanese, Korean and Polish. It also uses a proprietary approach to support languages that are not supported by the limitations of GPT3.

Language Support

Use Cases: Rytr offers 40+ use cases, including Blog Section Writing, Blog Ideas & Outline, Brand Name, Business Idea Pitches, Call-to-action, Cover letters, Emails, and more.

Each use case has a short description of what it’s about below it. Select the use case to write about, give a little context about what you want to write, and then select how many variants you want the AI to write for you (max is 3).

You can also choose a creativity level by selecting one of 6 options, including Default, Non, Low, Medium, High, or Max.

Generating Blog Ideas & Outlines

Tone – You can add a personal touch to your content by choosing from over 18 tones, including Formal, Convincing, Inspirational, and more.

Writing in a formal tone.

Pros:

Simple user interface.
Fast live chat support.
Using the magic command, you can produce content for poems, letters, and more.
Comes with an in-built tool for plagiarism checks.
Provides multiple resources for guidance.

Cons:

Tone options are limited.
You will receive a small number of credits per month.

Pricing:

It starts at $9/month for 100K characters per month. There is also a free plan with a 10K characters limit.

4. Writesonic

Writesonic is a content-creation platform that uses generative artificial intelligence models to write SEO-optimized long-form blogs and articles.

It has 65+ use cases or templates, including Article Writer 3.0, Landing Pages, Tweets, Quora Answers, Facebook Ads, and more.

You can easily create desired content by picking a suitable use case, typing a topic, and adding a paragraph of your own words. You can also set the language and quality level before generating it.

Generating Pros and Cons

Key Features:

24 Languages: You can produce content in 24 languages, including English, Dutch, French, German, Italian, Russian, Czech, Danish, Greek, Hungarian, and more. They’re also continually adding more language options.

Languages

Unconventional Use Cases: It’s got a more comprehensive range of templates, including Sentence Expander, Text Summary, Conclusion Writer, YouTube Outlines, LinkedIn Ad Descriptions, Analogy Maker, Question Generator, Song Lyrics, Definition, and more.

SEMrush and WordPress Integrations: Writesonic integrates with SEMrush, Zapier, and WordPress.org. SEMrush helps you optimize your content for search engines, and WordPress.org lets you publish your blog directly from Writesonic. Zapier integration enables you to automate your content from Writesonic.

SEMrush Integration

Pros:

Easy to use.
The User Interface gives you step-by-step instructions and tips for how to use the tool more efficiently.
There are many unique use cases, including a hook generator, pros and cons generator, and landing page creator.
Free trial available.

Cons:

Like other tools on this list, the copy may not always be accurate.

Pricing:

It starts at $10/month for 12K words, 70+ AI templates, a Landing page generator, a browser extension, Zapier integration, and more.

5. Grammarly Business

Like most other tools on this list, Grammarly Business isn’t an AI-based content writer per se—it’s more like an AI-based writing assistant. Specifically, it checks your documents for grammar, spelling, plagiarism, and style mistakes.

Grammarly Business also provides feedback on your writing style so that you can improve as a writer over time.

You can use Grammarly Business to:

Get suggestions to improve your writing style, including word choice and sentence structure.
Identify common grammatical mistakes and fix them in one click.
Improve your email response time by checking emails before they’re sent out.

It’s also ideal for larger teams of writers who need to access the same Grammarly accounts, enabling multiple users to edit documents simultaneously.

One of the best parts about this tool is that it integrates with every online writing space, including Google Docs. This allows you to write and edit simultaneously without waiting for one draft to be finished before making changes to the next.

Key Features:

Custom Brand Tone: You can create multiple tone profiles to suit your needs and assign them to different Teams. You’ll also get real-time feedback on your tone and can adjust it while writing. Your tone can be anything from Joyful, Excited, Loving, and Surprised to Curious, Formal, and Cautionary.

Brand Tone Feedback

Grammar Checker: Grammarly gives you feedback on everything that can be improved in your writing – from typos to sentence structure. It also checks for grammar mistakes, spelling errors, and incorrect punctuation.

Style Guide: Grammarly Style Guide enables you to establish a uniform tone and style across all your teams. You can set a library of words, terms, and phrases that your teams should adhere to.

You can also prevent them from using complex acronyms or jargon. Lastly, you can get feedback on how the performance has increased with the Style Guide.

Style Guide Analytics

Pros:

Real-time feedback on errors and tone usage.
Grammarly gives instant, easy-to-understand feedback and lets you fix mistakes with just one click.
You can always add new words to the dictionary.

Cons:

It flags passive voice as an error.
Grammarly is good at catching mistakes, but sometimes it corrects things unnecessarily.

Pricing:

It starts at $15/month for one member, real-time feedback, style guide, snippets, brand tones, admin controls, and more.

6. Peppertype.ai

Peppertype.ai is another AI-based content generation tool that claims to create content ten times faster, boost Google ranking, and optimize conversions.

It’s a simple but valuable tool for writers who need help getting started on their next article, email, or blog post.

Some of its use cases include a product review generator, Amazon product descriptions, personal bio, email subject lines, cold emails, paragraph writing, Google Ad copy, Meta descriptions, blog outlines, blog conclusion, and more.

Key Features:

Projects: You can organize your content under Projects, which will group similar types of content so that you have an easier time finding and repurposing the content.

Projects

Output personalization: You can like or dislike the output so that the AI behind it can learn your preferences and improve its performance.

Personalizing output

Pros:

If you invite your friends to use Peppertype.ai, join our community, write them a review, and schedule a training call, they’ll reward you with more word credits.
You can create teams, projects, and workspaces.
You can filter out unwanted results with annotations.

Cons:

One seat is expensive, and the price increases with each added seat.

Pricing:

It starts at $35/month for one user, 50K words, 40+ use cases, unlimited projects, customer support, and more.

7. Anyword

Anyword is a copywriting AI that creates content tailored for your customers and target audiences.

It has a unique feature – the predictive performance score to predict how well your copy will perform and engage with your audience. This helps you write optimized texts that boost your conversions.

It has 11 major use cases, including a social post generator, Instagram caption generator, sentence rewriter, AI writer tool, meta description generator, Ad copy, landing page, blog, and more.

Generating Facebook Post

Although it can create blog post titles and outlines, it’s better suited for writing short-form content like ad copy, product descriptions, and headlines. When writing a blog post, it can generate the title, outline, and introduction before creating body paragraphs.

Key Features:

Predictive Performance Score: This score is given to your copy based on its potential to perform well with your target audience. This can help you immediately improve your copy.

Predictive Performance Score

Website Triggered Messages: This feature helps you create and deploy multiple copy variations on your website and apply the best one automatically.

Pros:

It offers a predictive performance score to optimize your copy beforehand.
It also offers a free social post generator. No sign-up is required.
It automatically creates and runs multiple copy variations to determine the best one.
A Freemium plan is available.

Cons:

Limited use cases.
A bit expensive for the credits and the number of use cases it offers.

Pricing:

It costs $24/month for 20K words and one seat.

8. Scalenut

Scalenut uses Natural Language Processing (NLP) to produce content that ranks higher on search results. It also gives insights into statistics such as word count, grade level, H tags, readability, and the number of images you should use in your content piece.

Aside from that, it offers a variety of use cases, including SEO Hub, AI Copywriter, Talent Network, Chrome Extension, Cruise Mode, and more. With these features, you can create content for blog ideas, product descriptions, website copies, blog intros, and more.

Key Features:

Integrations: You can integrate Scalenut with SEMrush for keyword research, cluster boost, and Copyscape to check plagiarism.

App integrations

Cruise Mode: Cruise Mode helps you create blog content in 5 minutes. You just need to provide your blog post’s title, outline, and main points to get your intended content. You’ll also get a real-time quality score that helps you improve your search ranking.

Pros:

It offers a quality score.
Affordable plans with a 7-day free trial.
24*7 chat & email support.

Cons:

Limited use cases and features.
Content quality is not consistent for all businesses.

Pricing:

It starts at $12/month for 100K AI words, 5 SEO reports, 24*7 chat and email support, and more.

9. Frase.io

Frase.io is an all-in-one AI writing tool that helps you, research competitors, develop content briefs, and produce and optimize content.

First, you’ll analyze your search competitors using Frase so you can see what your competition is writing about. Next, you can focus on Then, your overall outline or dig deeper by focusing on individual headlines, external links, statistics, etc.

Next, use Frase’s AI writer to finish your draft. You can choose from dozens of use cases to generate content, including product descriptions, blog introductions, and more. You can even automatically expand on what you’re currently writing or rewrite what you’ve already written.

Finally, you can optimize your draft using recommended keywords and readability scores. Again, Frase provides real-time feedback as you fill in the gaps.

Key Features:

AI Writing Tools: They include an AI content generator, introduction generator, outline generator, paraphrasing tool, paragraph rewriter, blog title generator, meta description generator, product description generator, slogan generator, summary generator, sentence rewriter, and more.

Blog introduction generator

Content Analytics: It fetches data from Google Search Console to provide insights into organic growth, content decay, and keyword opportunities.

Frase Content Analytics

Integrations: It integrates with Google Docs, Google Search Console, and WordPress. It also offers a Chrome extension.

Frase Integrations

Pros:

You can add multiple pages in a single doc.
It offers content analytics, allowing you to see which articles are getting the most traction and which ones are not.
It enables you to do competitors’ research.

Cons:

Limited word credits in each plan.
Max 3 seats available.

Pricing:

It starts at $14.99/month for one user, 20K AI characters, and four articles (write/optimize) per month. There’s also a 5-day free trial for $1.

10. Surfer SEO

Surfer SEO is an SEO tool and AI writing assistance that uses Natural Language Processing (NLP) and machine learning (ML) to help you manage and improve your content strategy.

Rather than creating the body of your copy, it helps you create outlines and optimize the content you write based on that outline.

It helps you to evaluate your content and find places to improve it using its content score metric, competitor research, SERP analyzer, and keyword recommendations. It also offers a content planner that you can share with your team.

Key Features:

Outline Builder for Content Editor: The tool generates headlines and paragraphs based on your competitors’ postings. You can use that content as is or edit it by copy-pasting it into the editor. Content paragraphs are available in English, German, French, Polish, Swedish, and Dutch.

Outline Builder Content Builder

SEO Audit Tool: This tool performs step-by-step optimization on your website to improve your Google search results. When you pick an URL to audit, it provides suggestions such as missing backlinks, internal links, word count, and important keywords to use.

Terms to use

Content Planner: You can start with your content planner by keyword or domain. Based on your keywords, it comes up with clusters that you can use to create your content topics.

However, there is a learning curve involved. You will need to understand topic clusters, search intent, and keyword difficulty, among other metrics.

Content Planner

Pros:

Easy to use interface.
They offer a 7-day money-back guarantee – if you don’t find it helpful, you get your money back.
It identifies keyword stuffing and prevents you from doing so.

Cons:

Each plan offers a limited number of pages that you can audit.

Pricing:

It starts at $49/month for one website tracking and ten articles/month.

11. Copysmith

Copysmith markets itself as an AI content creation solution for teams.

This AI writer is best suited for bulk and short-form content copy like product descriptions, blog templates, social media content, advertising content, and more.

Key Features:

Use cases: It includes product descriptions, content enhancement, ads & social media, blog templates, and brainstorming. With Product descriptions, you can generate descriptions for eCommerce Products, Instagram, Amazon, eBay, Etsy, and Flipkart. Blog templates include blog titles, blog ideas, outlines, intro, Kickstarter, and more.

Product Description

Campaign Builder: It includes several AI templates to help you generate SEO-optimized product descriptions, Facebook posts, and Google ads in just a few seconds.

Integrations: Copysmith integrates with Frase to use SEO data, Google Ads to publish campaigns, Microsoft Word to produce content, and WooCommerce for products.

Pros:

It’s easy to use and generates SEO-optimized content.
It comes with an in-built plagiarism checker.
Provides good training material for new users.

Cons:

Not suitable for long-form content.

Pricing:

It starts at $19/month for 75 credits, up to 40K words, and up to 20 plagiarism checks.

12. ClosersCopy

ClosersCopy is an AI writing robot that provides various templates for producing marketing materials, including website content, sales copy, email marketing campaigns, and social media posts. This tool doesn’t require any special skills or training to create engaging text.

Key Features:

Use cases: It includes Facebook & Google Ads, email subject lines, landing pages, sales copies, social media content, and more.
LongForm editor: You can create blog posts, articles, sales copies, and email marketing copies.
Drag-and-drop builders: The drag-and-drop content builder makes your tasks more manageable by allowing you to drag and drop elements on your copy. The only thing you need to do is provide some context at the time of configuring this builder.

Pros:

Its user interface is easy to use and navigate.
You can easily create content with their drag-and-drop builder.
The video tutorials provide in-depth, step-by-step instructions for each process.
Tone analysis helps you understand the emotions in your writing.

Cons:

No free plan or trial period is available.
More expensive than most other AI tools.

Pricing:

It starts at $49.99/month for two seats, 300 AI runs, 50 SEO Audits, an SEO planner, Email support, and more.

13. LongShot AI

LongShot AI is another writing tool that can help you write SEO-friendly content. It comes with over 30 use cases and a plagiarism checker to ensure your content is original.

While most of its use cases are for short-form content, you can use templates like the content expander, write more, or bullets to text generator to assist you with your long-form piece.

Key Features:

Use Cases: It includes content rephrasing, FAQ generator, headline generator, blog ideas generator, meta description generator, text extender, blog insights creator, headline intro generator, product description generator, FAB copywriting framework generator, content readability improver, sales email generator, video description generator, and more.

Headline Generator

Integrations: It integrates with WordPress to enable you to export AI-generated copies directly to WordPress. Its integration with SEMrush will help you write SEO-friendly content. Apart from these, LongShot AI will also provide integration with Hubspot and Grammarly soon.

LongShot X SEMrush

LongShot AI Community: The LongShot AI Community is a group of researchers and developers working on open artificial intelligence problems. Anyone can join and contribute to the research.

Pros:

The free forever plan offers ten credits daily.
Community is a big help for new users.
It gives you multiple ways to know more about the product, including blog posts, help videos, customer support, and announcements.

Cons:

Aside from the free plan, it’s costly, especially considering the limited number of use cases and credits.
Doesn’t have use cases for social media content.
Supports only eight languages.

Pricing:

It starts at $49/month for 1000 monthly credits, one user, basic integrations, and more.

14. INK Editor

Inky is a suite of content marketing tools that include AI-powered tools: AI Writer, SEO Optimizer, Copy Assistant, and Content Planner. These features can be used individually or collectively, and the price will be adjusted accordingly.

The AI Writer offers unlimited credits and helps you write long-form and short-form content. In addition, you can re-edit the generated copy with a single click as often as you want. The tool also offers WordPress plugin integration and open-source export API.

In addition, you get access to use cases like product descriptions, social media copies, sales copies, blogs, essays, emails, microcopies, product ideas, and more.

AI Writing Tools

Key Features:

SEO Optimizer: INK’s SEO Optimizer is a natural language optimization tool that can improve your SEO score and increase engagement by providing recommendations on keywords, titles, alt text, and the like. Enter a keyword or phrase, and the INK SEO Optimizer will do the rest.

SEO Optimization Score

Content Planner: The INK Content Planner helps you group keywords and analyze search intent. You can also import your keywords and download your clusters for further analysis.

Copy Assistant: A built-in grammar checker automatically checks your grammar and spelling. It also checks words, tone, and sentence fragments.

Pros:

Easy to use.
You can use it as an all-in-one content marketing tool.
Offers unlimited AI text writing even on a free plan.
Offers keyword clusters to optimize your SEO strategy.

Cons:

The paid plan is relatively costly for one seat.

Pricing:

It starts at $50/month for one seat, INK Copy Assistant PRO, INK AI Writer PRO, INK SEO Optimizer PRO, and INK Content Planner PRO with 1,000 Keywords.

15. Articoolo

Articoolo is an AI content generator developed by a group of mathematicians, computer scientists, content writers, and marketing specialists. Thanks to NLP and AI technology, the tool drafts articles in a way that mimics the human brain.

Key Features:

Use Cases: It includes Text Writer, Article Rewriter, Article Summarizer, and Image Scraper. Based on your keyword, Articoolo will also fetch images from royalty-free websites.
WordPress Plugin: This will help you export your copies directly to WordPress so you can post faster.
Plagiarism Checker: All you have to do is enter your text into the program, and it will scan for instances of plagiarism.

Pros:

It has pay-per-use plans.

Cons:

There’s no official website.
Customer support is missing the mark.
Not much information about the tool online.

Pricing:

It starts at $19/month for a ten-article fixed package.

16. NeuralText

NeuralText is a writing tool that offers users keyword reports and cluster credits. It also has an API for developers looking to integrate its services into other programs.

Some of its most prominent use cases include a paragraph generator, content outline, and product description – making it a short-form content-centric tool.

The best part is that it not only creates content but also creates content briefs and optimizes the content based on keywords and SERP analysis.

Key Features:

AI Writing Assistant: This tool will help you produce text in any format. It also provides text recommendations while you write.

AI Writing Assistant

Content Optimization: NeuralText can help make your content more search engine-friendly and improve its score in Google’s search results. It analyzes your word choice and sentence structure to ensure your content is easy to scan and relevant to your topic.

Content Score

Content research analysis: It makes content research and studies more accessible, allowing you to see real-time data across SERPs. It also has a Google Docs-style editor, making managing your data points and keeping track of your research effortless.

Content research analysis

Pros:

Free plan available.
Offers keyword clusters.
You can group content into different projects.

Cons:

The community is not active.
A bit on the expensive side.

Pricing:

It starts at $49/month for one user, unlimited AI text generation, 50 content analyses, and 50 keyword reports.

17. AI Writer

AI Writer helps you create unique, SEO-friendly content that you can publish directly to WordPress. In addition, it offers features like research & write, text rewording, verifiable citations, and source summarizer.

Key Features:

AI-Writer Content Kit: AI Writer uses artificial intelligence to analyze keyword difficulty and ranking opportunities based on the field you enter. It chooses up to 250 keywords and generates one article per keyword, which can be directly published to WordPress.

(Sub)Topic Discoverer: It checks to see what other writers have written about and then uses that information to create new topics for you.

Verifiable Citations: When it produces content for you, it also provides a list of citations so that you can check the accuracy of the information.

Pros:

It offers a free trial for seven days.
One of the few AI writing tools to offer verifiable citations so you can confirm the accuracy of the content.

Cons:

Not enough resources in the knowledge base for new users.
Fewer use cases.
Does not offer a free version.

Pricing:

It starts at $29/month for one user and up to 40 articles.

18. Wordtune

Wordtune makes your previously written content clearer, more compelling, and more authentic by bringing out the best.

Although this tool doesn’t write content from scratch, it makes your content look more professional. It also integrates with Microsoft Word, so you can edit your work while you write your content.

It provides tools to:

Rewrite your content
Make your content casual
Make your content formal
Shorten your sentences to make them crisp
Expand your sentences to give more detail

Key Features:

Paragraph Rewriter: Wordtune can rewrite your paragraphs entirely at once, one sentence at a time, and one word at a time. See below for an example.

Paragraph Rewriter

Tone: You can alter how your content appears by making it more informal or formal. Here’s an example:

Casual Tone

Pros:

You can make the text longer or shorter.
It offers a casual and formal tone.
Simple and easy-to-use interface.

Cons:

It doesn’t offer any other benefits besides rewriting.

Pricing:

It starts at $9.99/month for unlimited rewrites.

19. ProWritingAid

Rather than a full-fledged artificial intelligence writer, ProWritingAid is a grammar checker and style editor that’s available online. It helps prevent spelling errors, suggests impactful words, and corrects grammar and punctuation.

It supports general English, British English, US English, Australian English, and Canadian English.

Key Features:

Document type: You can choose from 35+ document types for your content. They include general academic abstract, academic essays, admission letters, book reviews, business books, and more.

Reports: ProWritingAid provides three types of reports: real-time reports, summary reports, and style reports.

Real-time reports show errors and corrections as you write. Summary reports provide an overview of all reports. It contains a spelling score, grammar score, and style score. On the other hand, Style reports identify problems in writing style and readability.

Summary report

Pros:

It offers 20+ reports to track your progress as you improve your writing.
There are no limits on the number of words you can use with premium plans.
Notifies of style changes and suggests corrections if needed.

Cons:

Only available through the web browser.

Pricing:

It starts at $20 per month or $120 per year (if you pay yearly).

20. Article Forge

Once you provide ArticleForge.com with a keyword, article length, and other custom information, the program creates a 1500+ word article in seconds.

Your content will be checked for plagiarism and uniqueness before being delivered.

Key Features:

Media-rich content: It can automatically find and insert relevant images, videos, titles, and links in your articles. To make it more relevant, ArticleForge also uses LSI keywords.

Creating an article

SEO Automation: It integrates with WordPress to automate your scheduling and posting of articles.

WordPress Integration

Interlinking: It can automatically turn URLs into links within your article. You can choose how often to do this for every keyword or just the first occurrence.

Languages: It can generate content in English, French, German, Dutch, Portuguese, Spanish, and Italian.

Pros:

Produces SEO-optimized content.
Can schedule posts on WordPress automatically.
Plagiarism-free content.
Automatic keyword linking.

Cons:

The content can be repetitive.
You need to check the accuracy of the content before publishing.

Pricing:

It starts at $13/month for 25K words and the rest of the features.

Frequently asked questions about AI writing software.

1. What is AI Writing Software?

AI writing software is an artificial intelligence program used to write text. It can generate content for websites, blogs, and other fields. The content created by AI writers is often indistinguishable from human-created content. Still, sometimes it has a slightly robotic feel or may include words or phrases that seem out of place in the context of the writing.

2. How does AI Writing Software work?

The software uses an algorithm to mimic the creative process of human writers. It first creates a base text that modifies by adding words and phrases specific to your content. This ensures that you get high-quality original content every time you use it.

3. Who can use AI Writing Software?

Anyone who needs to create texts for their business or website can benefit from using this software. It’s also an excellent option for freelance writers and content marketers facing writer’s block. As it’s easy and fast, even beginners can start using it immediately and see great results within minutes!

4. Can I use AI writers for everything I write?

No — AI writers are best suited for shorter pieces like headlines or product descriptions because they don’t have much time to learn about your company’s brand voice or personality.

While there are tools to churn out long-form content, you still need the human touch for longer and more research-intensive pieces like blog posts or sales copy. AI algorithms still can’t pick up on nuances like a human can.

5. What are some of the benefits of using AI Writing Software?

There are many benefits to using AI writing software. The most obvious benefit is that you no longer need to spend time creating content yourself. The software will do it for you!

Another benefit is that AI writing software allows you to create content in any niche or topic you desire. You can even target multiple niches at once! This makes it possible to scale your business quickly and easily by leveraging the power of automation while still keeping your hands on the work itself.

6. How much does it cost?

The pricing depends on the type of service you want to use. Some companies offer free trials or even freemium versions with limited credits so that you can test their services before making a purchase decision. Some companies offer lifetime discounts for repeat customers, so keep an eye out for those offers when making your choice!

7. What’s the difference between AI-powered and human-written content?

While humans are still required for high-quality content creation, AI makes scaling up your content marketing efforts easier. By automating much of the writing process – from keyword research to formatting – AI can help you create more content at a lower cost per article. In addition, this frees your team members to focus on other tasks that require their expertise (like outreach) or simply spend more time enjoying their lives!

8. What is the best AI Writer?

The best AI writer depends on what you want it to do and how much you want to spend. If you’re going to write books or articles, many different programs can help you with this task. Our top pick for long-form would be Jasper.

On the other hand, if you only need help with short-form content such as blog posts or press releases, there may not be any need for an AI writer because these documents don’t require as much work or effort from the user. In that case, you might want to use tools like Copy.ai, Rytr, and more.

9. Can I use AI Writing Software to replace my human writers?

No, AI writing software isn’t meant to replace human writers. It’s designed to work alongside them, helping them create more engaging and relevant content for their audiences. You’ll still need human writers who can add style and personality to your content.

Over to You!

Do you find writing to be an exhausting activity? If yes, you would want to try one of the AI Writing Software tools we suggested above. These are some of the best AI writing tools specially developed to boost creativity, motivation, and productivity.

There’s room for experimentation with AI-generated content as long as you can recognize where specific tools are lacking and how to incorporate that into your work. Ultimately, the future of AI writing assistant software will mean ever-more versatile tools for writers, so don’t be shy about testing the waters.

Featured image by pch.vector on Freepik.

The post 20 Best AI Writing Apps first appeared on Webdesigner Depot.

14 novembre 2022/par Service comm.

12 Best Email Marketing Services for 2022 (Ranked)

A robust email marketing strategy is a great way to reach your target audience directly.

But your email marketing campaign success rests on whether you used the best email marketing services.

No two email marketing services are equal. So you must choose carefully. We created this guide and ranked the 12 best email marketing services for you.

How to Choose the Best Email Marketing Services

Although we ranked these best email marketing services in this list from number one to eleven, we also understand that everyone’s need is unique. So we identified where each email marketing tool performs best.

Here’s what to keep in mind to find a good email marketing service:

Your business goals
Growth stage of the business
The audience your business targets

Please read on for the best email marketing services in the market today.

1. ActiveCampaign: Best Advanced Email Automation

If your goal is to deliver timely, personalized, and unique email experiences to your customers, try ActiveCampaign. As the best email marketing service for putting your marketing on autopilot, this tool offers a built-in email automation system, a campaign tracker, and a CRM.

Unique Feature: Customer experience automation (CXA)
Target Users: eCommerce, B2B, B2C, SMEs, bloggers, and influencers
Pricing: $29 per month.

Features

ActiveCampaign offers users loads of beginner-friendly advanced automation features. Here are a few:

1. Automated Marketing

You can focus on other important business pursuits and let ActiveCampaign’s marketing automation send welcome emails, track contact tags, monitor sales analytics, and fetch performance reports.

This feature empowers users to launch automatic email marketing campaigns or follow up on customers who abandoned their carts or disengaged from their content.

2. Site and Event Tracking

ActiveCampaign records your site visitors’ consumer behavior and demographic information in real-time. So you can segment your email list better and target your audience with messages that resonate with them.

Gathering visitor data can help you engage with them emotionally or during memorable events like anniversaries, birthdays, and other milestones.

3. Free Migration

ActiveCampaign offers a seamless move from your previous automated marketing service provider.

Best part? Migrating to ActiveCampaign comes at no cost to you.

Simply request for migration by filling out a quick form. And you’re on your way to a better email marketing experience.

4. Segmentation

Image Credit: ActiveCampaign

ActiveCampaign groups your email contacts into different categories to enable you to make sense of the data.

You can segment a contact list by name, date, location, subscription status, tags, and other metadata.

Segmented data helps you target the most conversion-ready audience for the particular campaign.

5. Third-Party Integrations

You’re free to link your favorite apps with ActiveCampaign if it enhances your business growth.

So you can integrate your account with third-party apps like

Facebook to pull ad or public user data
Shopify to pull sales and shop data
Google Sheets for spreadsheet operations
WooCommerce for eCommerce performance data

You don’t need to move contacts across email marketing platforms to access or manage your data. ActiveCampaign lets you keep your data on the platform you wish to use and then use integrations to extract the benefits of having those contacts.

6. Performance Reporting

Get real-time reports on your deals and sales activities using ActiveCampaign. The reports feature lets you know your campaign’s performance across these indicators:

Subscriptions
Subscriber engagement
Automation reports
Sales rep deal pipelines
Revenue generation
Customer attribution reports

ActiveCampaign lets you track your competitors by providing reports of users who switched to competitors.

You also get a funnel report to see how well your email marketing effort converts engaged audiences to buyers.

7. One-on-one Messaging

ActiveCampaign lets you start and manage conversations with current and prospective customers across multiple channels.

Send and receive instant direct messages, which you can also automate in full.

Customers will quickly reach you with questions and orders without losing their messages in your email pile.

More Features

Automation templates
Email Templates
Email drag-and-drop builder
Branded Forms
Tags
Split Automations

Pros

ActiveCampaign is feature rich. You can fully integrate other applications on the platform without losing vital leads and data.

This email marketing software positions itself (and rightly so) as a leading email marketing solution that encompasses other parts of marketing and your CRM needs.

You can enjoy its free email marketing service offering for 14 days.

Cons

Although ActiveCampaign promises many features, most of them are exclusive to users who subscribe to paid plans. Sadly, this email marketing tool doesn’t offer a free plan.

Also, the workflows and features are sophisticated. So this email service provider will demand a learning curve.

Pricing

ActiveCampaign offers four paid plans—Lite, Plus, Professional and Enterprise. The enterprise plan is customizable to meet the peculiar needs of big businesses.

Each plan is billed monthly at:

Lite: $29 per month

Plus: $49 per month

Professional: $149 per month

Enterprise: Customized rate

2. Sendinblue: Best Free Plan and Instant Messaging

Sendinblue provides users with instant messaging features, sales enablement software, and email marketing tools to grow their businesses.

If you’re looking to engage users more instantly through SMS and chats along with your email campaigns, then Sendinblue is the solution. As the best email marketing software for instant messaging, Sendinblue has personalization features to help you engage better with your target audience.

Unique Feature: Email and SMS marketing
Target Users: Retailers and CPG, SaaS, media, publishing, public sector, NGOs, and hospitality industry
Pricing: Starts at $25 per month

Features

1. Email Templates

Sendinblue offers over 40 responsive and professional pre-made email templates from which to choose.

If those are not enough, you can create bespoke email templates. Again, you’ll find the platform intuitive. In addition, you can use templates on multiple devices for the best results.

2. Drag and Drop Email Editor

Modify emails to your taste by simply dragging and dropping items on the campaign template.

Sendinblue is one of the most advanced email marketing services today. For example, it takes personalization seriously. So you can craft the content of your emails to appeal to your target audience better.

3. Email Tracking

If you wish to measure campaign performance rate or monitor engagement on certain emails, Sendinblue provides the option of turning on your Google Analytics tracker.

Google Analytics generates insights by drawing your customer information from all over the internet, including their behavior on social media.

4. Live Chat

Sendinblue lets you initiate instant communication with your site visitors through chat. Live chat is a handy email for engaging your leads at critical moments.

You can install this feature in seconds, assign conversations to your team, and customize the chat feature for your brand.

5. Contact Segmentation

Every contact is different and often has unique preferences.

Target the right audience with the most suitable message by exploring Sendinblue’s segmentation; this categorizes contacts and helps you determine, create and push a tailor-made campaign to a ready market.

6. SMS and Whatsapp Marketing

Sendinblue allows you to send your desired SMS volume to any chosen destination for a token.

You can also reach numerous contacts on your Whatsapp with customized messages about your business.

A recent report says that 69% of internet users use Whatsapp. So, you want to get your message to this audience.

7. Shared Inbox

Does managing all your conversations from a single place appeal to you?

With Sendinblue inbox, you can navigate smoothly between chats from your linked Gmail, Yahoo, or Outlook accounts.

Keep your team and customers updated simultaneously with a simple inbox setup.

This Shared Inbox feature enhances organization.

More Features

Schedule send
CRM automation
Editable signup form
Push notifications

Pros

Sendinblue’s free email marketing software offers advanced features for startups and supports unlimited contacts. Except you need to do more, you can function solely on the free plan.

As the best email marketing software for initiating instant communication with leads, this email marketing tool promises a simple user interface and instant account setup.

Also, Sendinblue is relatively cheaper compared to similar email marketing providers.

Cons

You can only send 300 emails daily on the free version of Sendinblue. A paid subscription is required to remove the Sendinblue logo from your emails.

Pricing

Apart from the free plan, Sendinblue offers three other monthly plans—Starter Plan at $25, Business Plan at $65 per month, and Enterprise Plan at $1000 per month.

3. Drip: Best for Pre-Built Email Workflows

Drip is a personalized email, SMS, and automation service provider trusted by thousands of brands globally. It provides a seamless email workflow for businesses of all sizes.

- Unique Feature: pre-built email and SMS workflows

Target Users: eCommerce industry
Pricing: starts at $39 per month

Features

1. Pre-built Playbooks

Handling every marketing operation by yourself is overwhelming.

Save precious business time by using any pre-designed Drip templates.

The playbooks with heart-melting welcome series and abandoned cart reminders are ideal for growing your revenue.

Choose a suitable visual workflow and automate it fully.

2. Email Builder

If you like your emails deeply personalized and right on target, you’ll find Drip’s HTML builder useful.

Create 100 percent original content from scratch.

Personalized emails prove to your customers that you go the extra length and they’re special to you.

3. Drag and Drop Editor

Customize emails to capture your brand image using its ultra-easy drag-and-drop email editor.

People and businesses exchange over 306 billion email messages daily. Your audience is already getting tons of messages. Stand out with branded emails.

The visual interface is vibrant and can help boost your creativity.

4. Pop-up Notifications

Get access to form templates that your on and off-site visitors can easily fill out on Drip.

You can redirect, engage, sponsor specific actions, offer discounts to customers and grow your audience with targeted pop-up notifications and forms.

Pop-ups and signup forms convert about 3.09% of site visitors.

5. Real-Time Business Insights

Gain insights on your growth, audience, revenue, and overall campaign performance with Drip analytics and benchmark.

That’s not all.

Drip supports users with personalized guides to help them make informed decisions using these data that lead to business growth.

6. Marketing Automation

Your emails and SMS can run on autopilot without taking on the stress of maintaining correspondence with new and existing customers.

Simply set up revenue-targeted workflows and relax.

Since Drip comes with pre-built workflows, you don’t have to start your automation process from scratch.

7. Single Click Integration

Are you a new or an existing business owner? Drip supports your business on multiple channels.

Fully merge or connect your online store like Shopify, Magento, and other eCommerce tools to your Drip account with just one click. Easy breezy.

You can start conversations on your e-store and finish in your inbox.

More Features

Segmentation
Email support
A/B testing

Pros

Apart from unlimited email sends, Drip lets you access its advanced features and all the tools on its platform during your 14 days free trial.

Users get tailored assistance and live support when they need them. In addition, Drip simplifies the scaling process for businesses.

Cons

Although you get unlimited emails, this plan doesn’t support unlimited contacts and doesn’t offer a free plan. However, you have unlimited features access. But Drip limits usage by the number of contacts.

Pricing

More than ten paid plans starting at $39 up to more than $1,899 and billed monthly. Email contacts vary by plan, but you can send unlimited emails and email support for all paid plans.

4. Constant Contact: Best for Educators, Small Businesses, and Event Organizers

Constant Contact simplifies email marketing for event marketers and small businesses as one of the best email marketing providers. This email marketing solution helps users benefit from their email marketing effort without the typical steep learning curve of complicated email marketing software.

Unique Feature: Event management tools
Target Users: Small businesses and event organizers
Pricing: Starts at $9.99 per month

Features

1. Marketing Automation

Constant Contact empowers small businesses to put their email marketing on autopilot. You can segment your lists automatically and initiate campaigns without manual effort. You can also set drip campaigns and automation to trigger based on your audience behavior, data, or events.

You can resend messages under different subject lines to contacts who didn’t open them the first time.

2. List Building and Management tools

You can access a range of list-building tools on Constant Contact to help you attract and keep leads. In addition, you can access a landing page builder, form builder, text message signup FTW, and a contact management system.

3. Event Management

One of this email marketing service’s biggest selling points is its event management tools. Users can create signup forms for their events, build unlimited landing pages, create email follow-ups, and collect payments using tools available on Constant Contact.

4. Email Templates

Users can find more than 100 mobile-friendly, drag-and-drop email templates on Constant Contact that match different business types and brands. So you will find the appropriate template for the occasion regardless of industry, market, design preference, holiday, event, or other needs.

5. Surveys and Feedback Tools

Constant Contact understands that customer feedback and extra data can improve your marketing performance. You can consider Constant Contact the best email marketing service for getting feedback through surveys and polls.

You can customize these surveys with your branding and logo on your Constant Contact dashboard.

6. Responsive Email Editor

Constant Contact makes email editing a breeze for users with smart columns, undo-redo, an image library, color customizations, fonts, backgrounds, and more. In addition, its preview function lets you see what your email would look like across devices, so you can adjust your design or message to your heart’s content before sending it out.

7. Marketing Calendar

Unlike most email service providers, Constant Contact offers marketing calendars. The feature helps plan your marketing. Marketers can create their messages, schedule them, send, and track them with the help of a marketing planner.

More Features

Error Checker
A/B testing
Landing page builder
Reporting
Agency tools
Signup Forms

Pros

Constant Contact’s focus on small businesses means they’ve designed this email marketing platform with simplicity in mind. And they haven’t limited users’ who need more advanced email marketing automation features.

Its error checker is a good feature to catch bad links and fix issues that might lower conversion. Constant Contact is a great email marketing software for educators, event organizers, and small businesses.

Cons

Constant Contact doesn’t offer a free plan. Although it has simple pricing, this email marketing tool overcompensates higher-paying Plus users and leaves its Core plan users with limited functionalities.

Pricing

Constant Contact offers two paid plans to accommodate two audiences:

Getting started — $9.99 per month
Advanced features— $45 per month

However, for more advanced automation features, you’ll need the $449 per month marketing automation offer.

These paid plans come with 30-day money-back guarantees so that any small business can test-drive the tool without commitments.

5. MailChimp: Best Email Design and Marketing AI

Mailchimp is one of the most popular email marketing software available online. It integrates email marketing automation features and creative tools to deliver result-oriented email marketing.

Unique Feature: Email marketing automation features
Target Users: Freelancers, agencies, and developers
Pricing: Starts at $11 per month

Features

1. AI-Powered Design

Mailchimp is an artificial intelligence-enabled creative assistant to automate and personalize your email and newsletter design for your businesses.

The creative assistant uses AI to study your brand and create beautiful, professional designs tailored to your needs.

These AI-powered designs are useful across multiple channels.

2. Subject Line Assistant

Your email subject lines are crucial to your campaign’s success. Barilliance reported that 64% of email recipients open messages based on the subject line.

Thinking and drafting the perfect email subject line to drive customer engagement is often difficult. But not anymore.

Mailchimp’s subject line helper provides real-time feedback and suggestions to guide you.

3. Audience Segmentation

Is your email marketing effort not yielding the desired results? You might be targeting the right audience with the wrong campaign.

Mailchimp helps to categorize your email list according to shared characteristics.

This ensures you send the right message to the right audience for better results.

4. Pre-built Templates

Create professional-looking emails and landing pages in minutes using any of over 100 template designs on Mailchimp.

Campaign templates incorporate content blocks and exciting design elements for your exploration.

5. Smart Predictions

Save yourself the cost of hiring a data analyst using available insight predictions on Mailchimp to analyze data.

Get demographic information about your past, present and prospective customers at your fingertips. These predictions help you make better decisions that affect your brand.

6. Marketing Automation Features

Automate your brand marketing workflows and drip campaigns to get the work done in just a few clicks. Set up the processes new email subscribers will go through before conversion.

Send automated welcome notes, product notifications, abandoned cart reminders, and other vital information about your brand.

7. Image and File Editor

Alter, sync, and save your images or files with Mailchimp’s robust content studio.

8. Website Builder

Create a unique search-engine optimized website with Mailchimp’s free website builder.

No special coding or website design experience is needed. Instead, get right into it with your domain name and a clear idea of what you hope to achieve.

More Features

Pop-up form
Marketing CRM
A/B testing
Analytics
Integrations
Appointment scheduler

Pros

Mailchimp is easy to use, and its creative assistant takes away the mental hassle of creating original content regularly. Apart from its free plan, this email marketing service offers unlimited contacts on its Premium plan.

Cons

The free version only allows 500 contacts, and Mailchimp’s monthly email sends are limited across all paid plans.

Pricing

Apart from MailChimp’s free plan, paid plans start from $11 per month, and the Premium plan starts is $299 per month.

6. Klaviyo: Best eCommerce Marketing Automation

Klaviyo is an eCommerce-centered email marketing platform that pools data to create workflows and enhance business growth.

Klaviyo promises users an experience, a unified database, and a learning platform guaranteed to launch their businesses to new heights.

Unique Feature: Personalized benchmarks
Target Users: eCommerce
Pricing: Starts at $45 per month

Features

1. Email Marketing

Develop, personalize and automate your emails to portray your brand essence with Klaviyo.

This email marketing platform promises to help users maximize revenue, improve repeat sales, and increase customer retention using well-timed personalized email messages.

Klaviyo uses customer behaviors like these to target your messages better:

Abandoning carts
Items they ordered
Recently viewed products

And also incorporates group behaviors like these:

Bestsellers
Newest products
Most viewed products

So, whether customers appreciate group behavior or tend to repeat a behavior, Klaviyo picks up on that signal to improve your sales.

2. Precise Segmentation

Klaviyo automatically syncs customers’ data from their first interaction with your brand. Segmentation is swift, specific, and happens in real-time.

Categorize customers in similar demographics or those with shared traits together. This will ensure they get appropriate email messages guaranteed to trigger recipients.

3. In-built Signup Forms

Get to know your customers better and build your email subscriber list with pre-built forms. Klaviyo forms can be embedded in the content or pop up when visitors land on your page.

4. Professional Templates

Klaviyo provides over 100 SMS marketing and email templates to suit your brand. You don’t have to rack your brain trying to come up with authentic messages all the time. Pick expertly crafted

5. Integrations

Klaviyo lets you move data across apps without a hitch.

This email marketing solution supports over 220 platforms that cater to eCommerce functions like payments and order management.

6. Benchmarks

The eCommerce sector is highly competitive. So stay ahead of your peers. Catch market, industry, and emerging trends on time. And compare your growth with businesses selling similar products.

Benchmark helps you know where you stand in the grand scheme and what others are doing differently to achieve better results in your field.

7. SMS Chats

Scale your business with direct SMS messages to old and prospective customers.

SMS makes communication easier, faster, and less formal. So you can talk to customers around the globe on the go.

8. Broadcast Newsletter

Create the perfect newsletters about your brand and distribute them to your audience through their most preferred channel (email or SMS).

Broadcasts are one-off messages you can easily design without professional help. Klaviyo makes the process faster with send time automation.

More Features

Drag and drop email editor
A/B Testing
Multichannel attribution
Custom reporting

Pros

Klaviyo targets eCommerce brands squarely. This targeting helps users of this email marketing platform optimize for result-driven marketing automation. Users can get a free plan on this email software.

Klaviyo is feature packed and specializes in increasing revenues for businesses.

Cons

The free version has limitations. And Klaviyo allows only a few integrations compared to other email marketing service providers. So, this email marketing solution is only good if you won’t be heavy on integrations.

Pricing

Klaviyo offers a free plan for starters. After that, the email plan starts at $45 per month, and you pay $60 per month to access all the tools in the email and SMS marketing plans.

7. Campaign Monitor: Best for Transactional Emails and Autoresponders

Campaign Monitor prioritizes ease and efficiency in delivering email marketing services to businesses.

The platform assures users of helping them to create memorable emails that convert and drive engagement.

Unique Feature: Expert email marketing
Target Users: Tech brands, media agencies, marketers, and charities
Pricing: starts at $9 per month

Features

1. Email Templates

As a business owner who is always on the go, creating an email from scratch is time-consuming. This email platform offers free brandable email templates.

Freely choose from the stash of professional templates and save yourself the stress and time it takes to design.

2. Custom Emails

This email platform harnesses customers’ data from your website, apps, and eCommerce tools to enable you to craft and deliver personalized emails to them.

A Campaign Monitor report shows marketers record a 20% sales increase and 26% more open rates when they send personalized campaigns.

As the best email marketing software for transactional messages and autoresponder, this tool lets you deliver personalized experiences to your customers for as low as $9.

3. Transactional Emails

Sending messages that trigger specific actions from recipients has never been easier.

This email software allows you to create, modify and enhance your communication with customers using bespoke transactional emails.

4. Actionable Analytics

As one of the best email marketing platforms, this popular email marketing service offers actionable email analytics you can access in just a few clicks. So you can rest assured of practical insights into your business performance.

Popular email marketing services like this email software gives you access to an interactive dashboard to measure results across metrics like these:

Email campaigns
Automated journeys
Transactional emails

And others.

As one of the best email marketing platforms, this email software provides actionable insights from your top-performing campaigns that you can deploy across other campaigns.

5. Email Experts

Enjoy round-the-clock professional support services from one of the best email service providers.

If you run into technical problems, you can count on Campaign Monitor’s expert team at any time. From funnel to deliverability experts, you can get all the helps you need for your email marketing campaign with this feature.

6. Email broken link review

As one of the best email marketing providers, this tool helps you find and fix broken links that might hurt your campaign efforts. The Link Review tools work in this capacity.

This tool scans your messages, flags any missing or broken links, and validates them.

Image Credit: Campaign Monitor

7. Customizable Signup Forms

A signup form is a helpful tool that persuades customers to take the extra step into your business.

Direct the ideal audience to the right section of your business with editable signup forms.

You can also add a subscribe icon on your website’s landing pages.

More Features

SMS marketing
Segmentation tools
A/B testing
Image Gallery
Campaign tags
Email broken link review
Integrations

Pros

Campaign Monitor is easy to use and offers affordable feature-loaded paid plans for all business sizes.

Cons

The SMS feature on Campaign Monitor is only available to contracted customers sending texts to the USA, and it doesn’t offer a free plan.

Pricing

Three paid plans are billed monthly with prices starting as follows:

Basic: $9 per month
Unlimited: $29 per month
Premier: $149 per month

This email service provider’s prices changes per plan as your list grows, but you can send unlimited emails on the Unlimited and Premier plans.

8. Moosend: Best Value for Unlimited Emails

If you’re looking for pocket-friendly email marketing services that deliver results, try Moosend.

Moosend is designed for small and big businesses seeking impressive emails that resonate with their audience.

You can send a limitless amount of emails to suit your business needs.

Unique Feature: Weather-based personalization and evergreen campaigns
Target Users: Saas, publishers, eCommerce, non-profit, travel, and agencies
Pricing: Starts at $9 per month

Features

1. Drag and Drop Email Editor

Whatever inspiration you have when recreating an email campaign, simply drag and drop it with Moosend’s powerful email builder.

You can also design your email campaigns with HTLM—you have full control over how MooSend works for you.

2. CRM Automation Features

Build lasting and rewarding relationships with customers by automating basic CRM functions.

Handling every customer’s need is tedious and time-consuming. But you must make each customer feel special to ensure continuous patronage.

Automate basic CRM operations and focus on bigger tasks.

3. Landing Pages

Your website landing pages help you convert visitors better—MooSend lets you create responsive and catchy landing pages to increase your site’s conversions.

4. Ready-to-use Templates

MooSend lets you save time with pre-built subscription forms, landing pages, and newsletter templates.

Simply flip, personalize and use your most preferred template from this email marketing service provider.

5. AI-Powered eCommerce

Moosend provides eCommerce email marketing solutions to users, from abandoned cart reminders to product recommendations.

Like other best email marketing services on this list, MooSend uses artificial intelligence to help your business make more sales with email.

6. Forms

Design lead-generating subscription forms for onsite visitors.

When your landing pages receive visitors, they receive your pop-up or embedded forms immediately. Information from these forms goes to segment, retarget, and drive customer engagements.

7. Integrations

You don’t have to let go of your best CRM, CMS, and eCommerce tools when moving to MooSend.

Bring your marketing tools or apps and integrate them into your MooSend account. This email service provider lets you connect your integrations without a developer’s help.

More Features

Custom reports
Site tracking
Segmentation
Product recommendation
Transactional emails

Pros

Moosend affords you access to powerful email marketing tools at a relatively cheaper rate.

Cons

The basic paid plan excludes account managers who provide expert support to users. Moosend also limits the number of email subscribers by payment plan.

Transactional emails are available to pro and enterprise subscribers, and no free plan exists.

Pricing

MooSend offers a 30-day free trial. But its pricing starts from $9 per month.

9. Omnisend: Best Email Marketing Service for Shopify

Omnisend is the best email marketing tool with eCommerce optimizations and pre-designed workflows.

This email marketing service reduces the work involved in running a thriving eCommerce business by relying on automation.

Unique Feature: eCommerce email and SMS automation
Target Users: eCommerce, startups, and SMEs
Pricing: Starts at $16 per month

Features

1. Drag and Drop Editor for Content Creation

Your emails and campaigns must be consistent with your brand identity and message. The drag-and-drop email content editor lets you modify in-built templates to suit you.

2. Automated Push Notifications

Attract, retarget and convert web visitors with personalized push notifications. Set automated reminders for cart or browse abandonment and transactional emails beyond just offering a basic email marketing service.

3. Audience Synchronization

Integrate contacts into your Facebook and Google for better and on-target ads. Omnisend harmonizes your contact every 5-15 minutes, keeping you up-to-date. It also supports cookie-less advertising, which is good for when Google deactivates cookies on Chrome.

4. SMS Marketing

You want to handle all your SMS and emails on a single email marketing service to keep you abreast of customer conversations.

Also, you can automate SMS by including it in your marketing workflow, so customers get timely and thoughtful messages.

Onmisend boasts a 47.7% higher conversion rate in users who combine SMS and email marketing.

5. Migration

Omnisend makes the switch to their email marketing service easy and seamless for users, specifically eCommerce brands.

As a popular email marketing service, Omnisend integrates with eCommerce platforms like Shopify, WooCommerce, and BigCommerce.

6. Hyper Segmentation

Omnisend’s intuitive segmentation helps you understand your audience better to serve them better.

Increase your sales and campaign by targeting an audience based on purchase behavior and their unique journeys on your website.

Also, monitor customer lifecycle phases to develop and execute a better retention strategy.

7. Multichannel eCommerce Marketing

Omnisend engages your eCommerce customers from different channels in one place. All your marketing activities, email campaigns, ads, and sales happen on the Omnisend platform.

You can finally keep an eye on all your important data and audience.

More Features

Live support
Forms
Campaign builder
Sales report
MMS

Pros

Omnisend is purpose-built for eCommerce businesses and integrated with 100+ eCommerce stores like Shopify and wooCommerce. So, you only need one click to start your eCommerce journey.

Plus, you can start exploring this email marketing software on a free plan.

Cons

Omnisend targets eCommerce users and offers limited features for other industries. But you can use the free plan to test drive it.

Pricing

The free plan is available for 250 contacts, but you can upgrade to paid plan starting at $16 per month to enjoy premium offerings.

10. Mailerlite: Best for Email Campaign Tracking

Mailerlite is an affordable email marketing service that offers growth-focused email solutions to customers.

It integrates your e-store with most email marketing tools to increase conversion. Mailerlite also incorporates ultra-tracking technology to deliver the most accurate insights on your marketing campaigns.

Unique Feature: Auto resend campaign
Target Users: Marketers, writers, publishers, eCommerce
Pricing: Starts at $9 per month

Features

1. Newsletter Editor

Newsletters are a great way to keep customers informed and updated about your product and services. Create outstanding newsletters from scratch or touch up existing beautiful designs.

2. Website Designer

Every business needs a responsive and attractive website where prospective customers can interact with their brands—most email signups happen on your website anyway.

Utilize Mailerlite’s drag-and-drop website builder to design your business’s lively and engaging website layout.

3. Email Automation Features

Image Credit: Mailerlite

Monitor email clicks, customer behavior, and response to your emails to enable you to strategize. Automated emails handle follow-ups, email resends, and action prompts based on analyzed data.

4. Email Verifier

Mailerlite performs routine checks and deep cleaning on your email list to weed out inactive subscribers, dormant accounts, and spammy contacts.

Enjoy a fully optimized email list 24/7.

5. Blog Creator

Use its drag-and-drop builder to craft attention-grabbing blog posts to build your audience and share your unique ideas with your community.

Blogs are an important marketing strategy to adopt for your business. According to statistics, 77% of internet users read blogs.

Leverage the power of blogs and increase your site clicks.

6. Landing Page Gallery

Your prospective customers need an online location to interact with your business. This could be a landing page.

Choose from a range of templates for a mobile-friendly landing page. So you have one less thing to worry about in building your email marketing campaign.

7. Digital Products Marketing

Mailerlite offers an avenue for users to sell virtual products like ebooks, online courses, or other digital services.

Set up websites and include a payment gateway for easy patronage.

You can equally promote your digital products on Mailerlite.

More Features

Signup forms
Email automation
Newsletter subscription
Analytics and tracking
Facebook integrations

Pros

Mailerlite is simplified for even beginners to understand. Also, the email marketing service integrates with Shopify.

Pricing is fair, and you can enjoy up to 30 days free trial period for all paid plans to decide if you want to continue or not.

Cons

The free version is only open to one user and has limited functions and features.

Pricing

Free for up to 1000 subscribers. Monthly billing based on their annual plan:

Growing Business: $9 per month
Advanced: $19 per month
Enterprise: Custom pricing

11. ConvertKit: Best for Creators

ConvertKit targets creators and builds its features around their needs to attract, engage and monetize their audience. As a result, users can build, manage, and earn a living from your audience on a single platform.

Unique Feature: Creator pro
Target Users: Creators (authors, musicians, coaches)
Pricing: Starts at $9 per month

Features

1. Automated Email Marketing

ConvertKit lets you breeze through the email writing process by automating every stage. For example, schedule email sends, deliver welcome messages, and group subscribers automatically.

2. Advanced Creator

ConvertKit’s creator pro takes the creator business a notch higher. This feature allows subscriber scoring, newsletter referrals, timely support, and teamwork and provides deliverability reports.

This is the best email marketing tool for mainstream creators.

3. Email Design

Create, edit, and optimize your emails to convert faster. ConvertKit makes email designing easy and more fun.

You can choose from previous templates and flawlessly modify the font, color, or body of your emails.

4. Email Opt-In Forms

Whether you want to choose from numerous form templates or create a customized form yourself, ConvertKit got you covered.

Access free signup forms to retarget your audience.

5. Commerce

Turn your passion into a source of income with ConvertKit’s eCommerce channel, which enables you to sell or buy digital products easily.

Package and monetize your knowledge as ebooks, online courses, newsletters, music, or presets and sell to a willing audience.

6. Third-party Integrations

Integrate your ConvertKit to your most preferred third-party apps. You can access eCommerce, lead capture, ads, CRM, and many other third-party integrations.

7. Paid Newsletter

If you have rich content and a list of loyal readers who enjoy them, ConvertKit can help you earn from newsletters.

Create customized newsletters targeted at the right audience and put a price on your knowledge.

Mailerlite provides free newsletter templates.

More Features

Audience tag
Advanced Reporting
Community support
Broadcasts
Automation builder

Pros

ConvertKit promotes the creator business and is positioned to help creatives sell their products.

The free plan supports 300 subscribers with unlimited emails, forms, landing pages, and other email marketing features.

What’s more?

You get two months of free email marketing services when you opt for annual billing.

Cons

Features on ConvertKit are purpose-built specifically for creatives making the email marketing service a poor choice for other industries.

Migration to ConvertKit from any other email marketing tool is unavailable on the free version. Also, the creator plan only allows for a single team member addition.

Pricing

Free for up to 300 subscribers. Monthly billing begins at $9 per month for Creator and $25 per month for Creator Pro.

12. Sendy: Best Low Budget and Self-Hosted Solution

Sendy uses Amazon Simple Email Service (SES) to deliver the best email marketing software for users who would like a solution that’s 100x cheaper than competitors.

Sendy is one of the most affordable email marketing services in the market.

Users don’t need to pay monthly subscriptions as this self-hosted email marketing service bills only the number of emails sent. However, you’ll need to buy, install, and update the Sendy email marketing software.

Unique Feature: Low-budget email sends
Target Users: eCommerce, SMEs
Pricing: Pay as you use

Features

1. Cheap Email Sends

Sendy offers the lowest low-price email send rate in the market. For example, you pay only $1 for every 10,000 email messages.

The affordability doesn’t affect deliverability and speed as it uses the widely trusted Amazon SES. So, you can achieve your email marketing goals on a low budget.

2. Email Campaign Reports

Get timely reports on your campaign performance and other marketing activities on the platform.

Reports give updated insights on your site activities to help you focus your energy on marketing efforts that produce the most results.

Reports are organized into beautiful visual representations like charts to simplify data.

3. Autoresponders

You can’t determine when customers will visit your site or indicate interest in your product.

But with auto response in place, you can rest assured that you’ll miss nothing.

Follow up on email subscribers without being present around the clock. Set marketing automation to answer inquiries, provide feedback, and engage customers while you’re away.

4. Email Clean Up

Sendy’s Housekeeping ensures your email list stays clean and relevant so you can channel your marketing efforts to the right audience.

Prune out redundant contacts, uninterested subscribers, and wrong email addresses, clogging your sales progress wheel.

5. Integrations and Zapier

Image Credit: Sendy

Explore many third-party apps like WordPress and thousands of marketing tools on Zapier by integrating Sendy with them.

The integration process is easy, but if you need expert support, the Sendy community is there to assist you at no cost. However, Sendy may charge a fee if you need them to help you install their email marketing software on your hosting server

6. Personalized Domains and Brands

Create your branded domain to increase brand awareness and customer trust. Let your URL capture your brand.

7. Personalized Fields

Save information about your subscribers on your created custom field. Stored data ranges from names to emails and demography.

Information from Sendy’s custom fields is useful in segmentation and audience tags when designing newsletters.

More Features

Subscription forms
Subscriber segmentation
Webhooks
Google Analytics integration
Personalized tags

Pros

Sendy is feature-rich for a low-budget email marketing platform.

Users only pay for emails sent. And the one-time fee required to use Sendy is refundable if you don’t get desired results—but this is case-by-case.

You can install Sendy on one domain but host emails for multiple domain names.

Cons

Sendy runs on your web server and requires a license to set up. Requires updating to newer versions from time to time. Unfortunately, this tool doesn’t support a free plan.

Pricing

No monthly payment plan.

One-off $69 is to buy this email marketing software
Pay $1 for every 10,000 emails sent.

FAQs

What is the best email marketing software to choose?

Choosing an email marketing platform is tough. But you can make it slightly easier with a checklist.

Use this checklist to make your decision easier:

Understand the nature and purpose of the emails you intend to send.
Decide on the most important features your ideal email marketing software must possess.
Prepare your testing team
Develop a shortlist of productive apps.
Carefully assess each shortlisted app with your team.
Start exploring any free email marketing service you can access.

What are the categories of marketing emails?

Email Newsletters: they’re newsletters that contain vital brand information.
Transactional Emails: facilitates or updates commercial transactions, e.g., order confirmation email.
Behavioral Emails: on-target messages based on user behavior to previous messages on your site or third-party tracking sources.

What is B2B email marketing service?

B2B email marketing involves sending messages and email campaigns to businesses rather than individuals.

In a B2B marketing scenario, the communication link is between your business and another business.

Your targeting, product, and marketing activities are channeled toward converting other businesses to loyal customers.

How often should you send out marketing emails?

Frequent emails can turn customers off and make them unsubscribe from your list quickly. Ideally, you should drastically increase emails from twice monthly to once weekly.

Research shows that 33.3% of businesses send out emails weekly.

Whatever you decide, ensure to analyze progress reports and use insight to determine whether to increase or reduce the number of emails sent.

What is the importance of email marketing?

Email marketing helps businesses gather, manage and engage new site visitors. You can also keep existing customers updated on your latest offerings.

It costs 500% more to gain new customers than to retain an existing one. So, use email marketing to keep your loyal customers engaged.

What is the average ROI for email marketing?

Email marketing gives a significantly higher return than other types of marketing, like digital or traditional marketing.

You gain $42 per $1 invested in email marketing campaigns. This makes email marketing the most preferred digital marketing strategy for businesses.

Does email marketing increase sales?

Email marketing is an efficient and cost-effective approach to marketing across different industries.

Consumers who receive email offers are 138% more likely to patronize a business because of email marketing campaigns than those who don’t.

Hence, email marketing increases sales, lead generation, and overall brand engagement.

Summary

The email marketing space is rife with email marketing services built to meet different user needs.

So, choosing the right email marketing service from the pool of options can be tasking.

But we’ve highlighted the top email marketing services and features you should consider when migrating your email service to a different platform. Of course, Active Campaign would be the best email marketing service on this list if we must choose one.

Explore any of the best email marketing software mentioned above, and let us know if you need help.

Featured image by storyset on Freepik

The post 12 Best Email Marketing Services for 2022 (Ranked) first appeared on Webdesigner Depot.

12 octobre 2022/par Service comm.

The Complete Guide To Personalized Marketing

Personalized marketing is when you attune your marketing efforts based on customer data. This data can be anything from the first and last name to purchase intent, concerns, and history.

Personalized marketing has revolutionized the way businesses market their product and service to their audience. It brings value to people’s lives, spiking the sales graph for brands and businesses. So it’s a win-win situation for both the company and the consumer.

Even big companies do this for their campaigns. They do so because it gives them great results and ROI for their marketing initiatives. If these multinational businesses do this, it’s a good idea to incorporate this strategy and learn from a top resource on digital marketing.

This article aims to explain every nook and cranny of personalized marketing. By the end of this 5-minute read, you will know the impact of personalized marketing on our lives. And how you can integrate this into your marketing strategy to benefit your business.

What Is Personalized Marketing?

Have you ever encountered a business that knows what you’re going through? Or did you see an ad online that you closely relate to? Chances are, you were one of the target markets of those marketing materials. And if you could associate yourself with the ad, their marketing strategy worked.

That is what personalized marketing does to your audience, market, or particular demographic. This style of advertising leverages personalization in your marketing materials. The details of your marketing content are tailored to a specific audience and address the issues or real-time problems of a particular segment in your market.

Personalized marketing has become popular because more people demand it from businesses. Once the people have experienced what it felt like, they want to feel more of it.

To objectively see the demand for personalization, here are some statistics to back it up.

Accenture reported that 91% of consumers are likelier to shop with businesses that offer them relevant content. This shows that the right product recommendations can increase the chances of shopping with you.

Salesforce mentioned that 66% of consumers expect companies to understand their individual needs. This statement proves that a generalized way of marketing isn’t as effective as before. The consumer mindset has already developed, and they demand more personalization from businesses.

A striking piece of data from Statista showed that 90% of consumers in the US find the idea of personalization appealing. If that figure is accurate, almost all businesses should start incorporating this into their strategies. There’s no reason for them not to try this out.

Given the high positive demand for personalized marketing, it’s no secret why more and more businesses are doing this. However, not every company out there is doing this right. A wrong way of doing this can bring a loss of clients and a negative ROI.

To help you go on the right track of using personalization in your marketing, read up on the next section of this article.

Know These 6 Tips To Correctly Do Personalized Marketing

You’d agree that knowing your customer’s first and last name is essential. But with the dynamically changing strategies, personalized marketing is going beyond that. It’s actually about understanding what your targeted consumers need, merging with a way to convey the message that your business is the solution.

To help you achieve this, take note of the things below:

1. Leverage Your Customer Data

The foundation of personalized marketing is laid on customer data. The best marketing professionals and strategists emphasize gathering relevant data if you want to scale. Excellent digital marketing courses will teach you that customer data will help you build a solid foundation for your content and campaigns.

Consumer behavior has always been the most important detail for target marketing. With every click, it has become easier to gather data about individual customers, their interests, hobbies, purchase history, buying behavior, and more.

You’ll be able to get this information if you’ve practiced data management and collecting customer data throughout the years of your operation. However, it’s not too late to begin if you haven’t started with this yet. There is a lot of marketing automation software that aids marketing teams in doing this. For example, many businesses use lead scoring software to gain insight into their clients’ needs and categorize them appropriately.

For your personalization efforts, you can use questionnaires, surveys, and feedback forms to capture personal data on the internet. A customer will happily fill out a survey form if a reward in return entices him. This reward can be in any form– a voucher, a first buy discount, free shipping, or more.

This initiative will help you get more data in a shorter time frame.

2. Understand Your Customer’s Needs

Hoarding data will be a complete waste of marketing efforts, capital, and efficiency if you do not extract consumer behavior from it. When you have access to a rich set of data, you have the privilege to understand your customers’ trending needs deeply. After gaining insights from the data, create a marketing strategy based on those findings to target your audience.

Doing this doesn’t just apply to B2C; it also works for B2B companies, which is why the demand for custom software development, tailored services, personalized packages, and B2B data providers have been on the rise in these recent years.

It is a two-way road. While you are on the lookout for your target market, at the same time, the customers expect businesses to know what they need. The market you’re currently serving expects you to know what products or services are fit for them.

So this is where it gets crucial: you have to dig deeper into your niche and find the specs of your audience’s needs. Having a general idea about the needs of your target audience and personalized marketing usually don’t go harmoniously.

Planning a better-personalized marketing strategy will not be a piece of cake but will be much more rewarding for every aspect of your business. May it be sales, return on investments, customer relationships, or personalized marketing campaigns.

3. Personalize Every Stage Of The Customer Journey

The first rule of business is convincing the customer that you are their best friend. Now that you know what they want, you pledge to provide them with whatever best you can. Limiting personalization to marketing is not the solution. You have to be vigilant in meeting these individual requirements at every stage. And remember that consistency is the name of the game. That is how you bring your business into the running.

You can integrate CRM automation, email marketing tools and deploy other content marketing strategies to help make this process a lot simpler. Personalized live chat and chatbots, such as those offered by ThriveDesk, allow businesses to personalize their offerings and build their brand reputation.

As a customer, my requirement would be reading content, browsing, and experiencing products that would hit home. A personalized experience is what every consumer demands. And this is what makes them want to go back and do business with you again.

By creating helpful and relevant content, recommending the right products to them, and giving out convenient payment options, you are setting your business apart from the rest. Doing this allows you to have personalized every touchpoint that your customers do with your business.

4. Present In An Engaging Way

Consider customer engagement as absolutely necessary. Having the best data set and knowing what your customers want is not enough. In the competitive space of business and marketing, everyone is trying to get the attention of one another. And this is what you are supposed to do. This helps in building consumer-brand relations.

When a consumer engages, meaningful things happen. Engaging content pushes the consumer through the funnel and hence promotes conversions. Your content should be creative and eye-catching.

Engaging content blended with personalization boosts the brand experience. Increased loyalty, trust-building, and improved customer experience enhance the conversion and sales speed.

A great way to use personalization in an engaging manner that most businesses overlook would be through exit-intent popups.

5. Be Where Your Customers Are

This is an element that some businesses miss out on. They have created excellent social media marketing content but only distributed it on the wrong channel. For personalized marketing to be effective, it needs to be seen by people.

Are you questioning your marketing techniques because all you see is stagnancy? You have set up an engaging online store on Shopify or Wix, collected all the relevant data, your content is engaging enough, and your marketing strategy is top-notch. But you are still unable to reach your clientele.

You start wondering what you are missing out on. Your content and your strategies will not be prolific if you are on the wrong channel. Remember: the message of your content has to reach the right people for it to be effective.

Should you be on social media? If so, which one? Do you get more traction with email campaigns? Or do you have more engagements on forums?

Find out where your market is, then spend your focus there. Now the next step is how to know where they spend most of their time?

This is where we go back in the loop. And hence we again emphasize that data collection is the foundation of any great marketing strategy.

6. Improve Marketing Content

Don’t rest on your laurels when you’ve gotten everything down to a tee and have attained your desired marketing analytics behind your personalized marketing content. Always think of ways how you can improve.

Evolving at every step will keep you in the running. Don’t be misguided into thinking that your work is done if you feel like you have reached the pinnacle. Keep looking for ways to get better. Set bigger goals and status for your business.

Always go back to the drawing board and brainstorm with your team on how you can change and strive with the dynamically changing world and mindsets. In the end, all you want is to build better relationships with your customers, new and existing.

For enhanced productivity, your marketing team should always look for new strategies. This is how fresh and great marketing ideas are made.

See How You Can Benefit From Personalized Marketing

Irrelevant information can waste energy and time for both customers and the business. Personalized marketing hits the bull’s eye 99% of the time. It brings immeasurable value to the company as well as the customer.

Here are some of the top benefits of personalized marketing:

1. Better Engagement

The first target personalized marketing aims at is grabbing an individual’s attention. And this results in better engagement eventually. If you are presenting your customer with something that wows them, needless to say, it will grab their attention.

This will help bridge the gap between your customer and your brand. Identifying customers’ needs and then giving them what they want will help improve customer interaction with your brand.

It can even be enough for them to follow your call to action. The next thing you know, they will be checking your website, signing up for a list, or even purchasing a product right then and there.

2. Higher Conversions

Are you there for your customer at the right time and place? One-on-one marketing provides easy solutions to customers because you hit them with just what they are looking for at the right time.

When potential customers realize that you understand what they’re going through and provide the solution, most won’t hesitate to try your business out.

Personalization isn’t just focused on content. It can also be integrated into your processes. This results in aiding the increase of higher conversion rates.

3. Improved Customer Experience

Offering personalization will significantly improve the user experience. Once you provide the products, services, and content that meet their needs, their opinion of your business automatically improves.

Considering the statistics about personalized experiences, it is evident that consumers demand personalization strategies from companies. And if you offer such an experience, you increase the chance of making them do more business with you. Personalization helps businesses in reducing cart abandonment rates, better customer journey, increased customer satisfaction, and many more.

4. Customer Retention

Retaining persisting customers is equally important to your business as bringing new ones. Most businesses face low customer retention. It’s also a factor that some companies overlook. You must understand that it’s not all about converting prospects into paying customers. Your focus should also be on retaining those customers to make them loyal advocates of your brand.

One of the major benefits of consistent personalization is an improved customer retention rate. Consumers tend to stay with a business that understands their needs and provides solutions to their problems.

Once you can transfer a customer to a loyal advocate, you can also receive a ton of benefits. These are people that are going to defend your brand from critics. These are the same people who will give you free marketing via word of mouth and positive reviews.

5. Better Customer Relationships

Personalized experience leads to customer retention, eventually building better relationships with your nurtured customers. These entities are connected in a loop.

Customer relationships are an aspect of business that significantly helps with scalability and higher revenue. So connecting with your customers and building a relationship with them is as important as the product you are selling. This is why strengthening customer relationships should be a top priority for businesses.

Personalization makes you an expert on your target market trends. You get to know your audience deeper, which helps you build a foundation for creating a great customer relationship. And this requires marketing and customer experience teams to work together in a symphony.

For this, you can use team collaboration software which aids in the optimization of content and your approach toward the market. You’ll have a better strategy in getting their attention, providing what they want, and recommending things they’ll be interested in.

All of these things help in building customer rapport. When a customer feels that you treat them as more than just a paying customer, their customer loyalty goes to your business.

Best Examples Personalization Marketing

To inspire you to integrate this marketing strategy into your operations, below are different personalization marketing campaigns done exceptionally by various businesses. Grab inspiration, ideas, and motivation from these examples.

1. Coca-Cola

We all know the most basic form of personalization is addressing your customers’ names, but Coca-Cola took this simple idea into a massive global campaign. Their “Share a Coke” campaign started in 2011, wherein they printed different popular names on their Coke bottles and cans.

It seemed like a regular campaign at first, but it started getting traction as more customers wanted to get the name of their family, friends, and themselves. Coca-Cola said the campaign’s purpose was “to create a more personal relationship with consumers and inspire shared moments of happiness.”

The soft drinks giant used personalization and tied such a strategy with its mission: to bring memories and happiness to its consumers. You, too, can do the same – combine your mission and personalization strategy to create a unique campaign.

2. Spotify

Spotify leverages user data in its marketing strategy. They have several campaigns that make users want to use their application more often because it gives out a more tailored experience.

Other than their year-end campaign( #spotifywrapped), where they show the most played songs and podcasts their users listen to (which was a viral hit), they now also have an #OnlyYou campaign that shows your unique listening taste partnered with a musical astrology reading.

3. Nike

Nike has consistently been recognized for authentic, personalized, and heartfelt ad campaigns. This personalization always makes them capture an audience who can relate and those who start connecting to the brand. So Nike isn’t new to personalization. Their aim is robust community engagement.

Their highly inspirational campaigns with real-life heroes induce inspiration in their audience. Nike is great at converting people because of its excellent storytelling ability while adding personalization to the mix.

Nike’s just launched a new app that offers personalized content and rewards for committed fans. They tackle challenges and issues head-on, but they always make their marketing messages relatable to their audience. That is why they “just do it.”

Conclusion

Personalized marketing is the secret sauce to thriving businesses in the world today. However, incorporating this marketing strategy and finding success is not as simple as you might think. You will face challenges, but with enough perseverance and brainstorming, you can surpass them and successfully create a great campaign.

Remember, this marketing approach can be a hit or a miss. The first step to making it a success is relevant data collection followed by judicious implementation. This isn’t an overnight activity that you can do. It requires months of diligence in the right direction with the proper guidance. And you can gain valuable insights into this guidance via the content marketing strategies outlined in this article. But remember, once you start rolling, there is no looking back.

The post The Complete Guide To Personalized Marketing first appeared on Webdesigner Depot.

29 juin 2022/par Service comm.

Perfect CTA Placement: Above-The-Fold Vs. Below-The-Fold

As a website designer, your professional life revolves around crucial questions that might help you to deliver better results for your clients.

Which widgets are essential to driving conversions? What kind of checkout page elements do you need to include? Should there be a video or slideshow on that product page?

One of the biggest queries that we face when building landing pages to encourage sales is whether a CTA (call to action) button needs to be above or below the fold.

Answering the question: “Where should the CTA go?” correctly could make or break your client’s chances of a sale. Unfortunately, this particular concern has been the source of a raging debate for many years now. Everyone has their own opinion about CTAs and where they belong.

Today, we’re going to cover the benefits and issues with placing a CTA above the fold.

Should You Place a CTA Above the Fold?

Starting with a quick refresher, the term “above the fold” refers to any area of a website seen on a screen when a user arrives on a webpage. The content that appears above and below the fold may differ depending on the device you’re visiting a website with.

Experts in the design and digital marketing world have frequently claimed that if you want to get the best results with a CTA, you need to place it above the fold.

This strategy makes a lot of sense. If your CTA is above the fold, then your chances of it being seen are significantly higher. Some customers might not want to scroll to the bottom of a page to find out what they need to do next in their buyer journey.

Additionally, according to the NN group, the 100 pixels that appeared above the fold were seen 102% more often than the pixels underneath the fold. Eye-tracking technology learned that more often than not, you’ll get more engagement above the fold.

Just look at this landing page from Lyft, for instance, you immediately see what you need to do next:

It’s not just a single study that has touted the benefits of an above-the-fold CTA, either.

Another report into the “importance of being seen” found that above-the-fold ads and CTAs had a 73% rate of visibility compared to only 44% for those below the fold.

So, with stats like that to think about, why would you ever consider using a below-the-fold CTA?

When to Place a CTA Below the Fold

As with most things in web design, there is an exception to the rule.

Yes, above the fold, CTAs will be better for you most of the time. However, there are times when you might need to think outside of the box.

Most people think that placing a CTA below the fold practically guarantees that it won’t be seen. However, if you’re creating a website page or landing page that includes a lot of vital information, your audience will need to scroll.

For instance, if you’re creating a page where someone can download an app to engage with a business they already know about, it makes sense to speed the journey along with an above-the-fold CTA. However, if you’re trying to convince someone to sign up for your webinar, you might need to tell them what that webinar is all about first. That’s where a below-the-fold CTA comes in handy.

Customers might not have a lot of time in their busy schedules for scrolling these days. However, they still need the right information before they can make a decision about what to do next with your brand. According to Marketing Experiments, below the fold, CTA buttons can result in a 20% increase in conversions. However, this conversion boost only happens when you’re providing valuable, engaging, and persuasive content.

Check out this example from the Boston Globe, for instance:

The Fold Isn’t Everything in Web Design

The fold is often an essential consideration in web design.

However, it’s not all you need to think about when you’re deciding where to place sign-up forms and valuable CTA buttons.

According to the Nielsen Norman group, the content that appears at the top of the page will always influence user experience. However, that doesn’t mean that you need to place your CTA there. What you do need to do is ensure that whatever you have above the fold is promising enough to engage your visitor and make them scroll.

Put simply, what’s above and below the fold does matter, but your focus should be on taking advantage of customer motivation, rather than worrying exclusively about an imaginary line.

When deciding where a CTA belongs, you need to think about motivation.

How motivated is your prospect to click on a button? How desirable is your offering at that time, and how much does your visitor already know about the thing they’re being offered?

If you’re going to need to provide more information before your customer wants to convert, then a below-the-fold CTA makes more sense.

If you’ve already provided all the information that your customer needs and a prospect is visiting from an advertisement or another page on the website, then above the fold should be exceptional.

The Truth About Designing for The Fold

The reality for web designers today is that achieving higher conversion rates doesn’t really have that much to do with whether a CTA is above or below the fold.

What’s important is whether your buttons come under the right amount of copy that answers the correct questions for an audience.

Remember, when visitors come to a website, they’re looking for different things. There are visitors that:

Already know your brand and value your offering: These people are often clicking into your landing pages from other marketing campaigns where they’ve learned about the brand or offer. You can give these prospects a CTA immediately so they can continue down the buyer’s funnel as fast as possible.
Are uncertain about your offering and need to know a bit more: These people need some extra information. They might have a concern that needs to be addressed before they’re willing to spend their money. You might not need much copy here, which means that a CTA may still appear above the fold.
Are brand new to your website: These prospects need a reasonable amount of copy. They don’t know what you’re offering or why it’s valuable to them. Because of this, you may need to wait to push them into action until you’ve delivered the right copy.

In some cases, you may even place multiple CTAs on the same page. Some people will have a general understanding of the technology and what it does. This means that they’ll be happy to click on the button at the top of the fold.

On the other hand, there could also be visitors arriving on the same page that don’t understand what the benefits of real-time personalization are. This means that you need to elaborate a little on what you have to offer. A simple one-line explanation isn’t enough here.

Figuring Out Where to Place a CTA

Deciding where to place different elements of a website is a common challenge for web designers. Despite tons of blogs out there, that claim “above the fold” is always the best option for any conversion rate optimization, the truth is a little more complicated.

The critical thing to remember as a web designer is that a CTA button asks a customer for commitment. Even if the CTA allows someone to download a free demo or sign-up for a newsletter without spending any money, it requires a customer to start a relationship with a brand.

In a world where customers are less trusting of companies than ever, it doesn’t make sense to push them into a relationship too quickly. Asking for a commitment from a target audience before they’ve had the chance to see what’s “in it for them” is not a good idea.

Jump in too quickly, and you’re likely to rub people the wrong way.

Go Out and Master the Fold

The issue for today’s designers isn’t figuring out whether a button needs to be visible from the moment someone arrives on a page. Instead, you need to think about whether visitors are finding the CTA at a time when they’re ready to take action.

You can only answer the question “where should the CTA go?” after you’ve carefully analyzed the project that you’re working on.

Remember, above the fold isn’t always the answer.

Featured image via Pexels.

The post Perfect CTA Placement: Above-The-Fold Vs. Below-The-Fold first appeared on Webdesigner Depot.

8 juin 2022/par Service comm.

7 Worst Fails in Email Marketing

The email channel is known for multiple advantages. It is convenient to implement practically, offers many options, and has a fantastic ROI of up to 4200%.

But we also face problems, the most disappointing of which is people ignore emails, not performing the desired action, or worst of all unsubscribing. Why does it happen?

The web is constantly progressing. It offers many tools like modern HTML template builders, ESP services, and other digital assistants that help us at all stages. But even the best tools are not enough; the secret of success still rests with us.

In this post we’ll cover the 7 cardinal sins of email marketing, to help you avoid them.

1. Being Too Late

I can define this mistake as probably the worst. It’s worse than broken links, incorrect dates, or prices. Even more harmful than ugly design.

We lose a lot when postponing email strategy implementation. Beginners often focus all their attention on the content, social media activities, SEO issues… All that is important, right. But ignoring email campaigns is a hard fail.

Thousands of visitors never come again to your website. In other words, they leave the very first levels of the marketing funnel. While regular emailing keeps them engaged and prevents churn.

So delays here are only profitable for competitors. Don’t wait until you collect “enough” contacts. Start as soon as possible.

Frequency matters too. Don’t bomb people with emails; it annoys and causes unsubscribes. Email frequency is an individual parameter depending on many factors.

2. Disregarding Clients’ Expectations

A fundamental axiom: people unsubscribe when emails are irrelevant. The same goes for neglected expectations. Even the best content with next-gen features won’t save the situation.

I mentioned the email frequency a bit above. Notice that if you announce the weekly emails but send them every day, this is an example of ignoring expectations. Be honest with readers.

Another typical issue is off-topic. If your subscribers are waiting for content related to smartphones, send them newsletters about smartphones, not dresses or domestic turtles :)

But in some cases, getting off-topic can be good. It all depends on the target audience, actual situation, and communication style.

3. Bad Segmentation

Once again, relevance is vital. So we must avoid generic emails. Instead, especially if your contact list is extensive enough, apply all the possible parameters: age, gender, location, customers history, etc.

Where to get the respective data? A typical solution is to use update preferences forms in emails or on the website. Let clients choose the topics that are interesting for them.

Use surveys, sign-in forms, AI-based techniques of segmentation… Smart algorithms are great helpers that track clients’ behavior and then process the data for segmentation purposes.

The better we know our subscribers, the deeper we segment the contact list. It allows sending precisely targeted newsletters to respective segments.

4. Insufficient Personalization

As Hubspot stats say, personalized emails’ open rate is 26% higher, and their click-through rate is 14% better. But even besides index data, poor personalization is just nonsense today.

Clients are looking for content that matches their preferences, so marketers have to consider these expectations. Segmentation and dynamic range are essential here, but they are not the only techniques.

Everything is much more sophisticated here, in addition to personalized subjects and content. Another solution is to generate recommendations that include the previously browsed products.

AI-powered automation comes to help. Machines will upgrade the classical personalization to the next level called hyper-personalization.

5. Underestimating Mobile-Friendliness

It’s simply unacceptable to send non-responsive emails today. With so many people opening email on different devices, this is a huge fail.

The modern world is full of gadgets and devices. Email has been opened on smartphones more frequently than on desktop PCs and notebooks in recent years. Up to 70% of readers will read messages on mobiles very soon. No wonder that responsivity turned into a mobile priority.

Regarding layout and design, there are no problems: modern template editors are featured with automated responsivity. But mobile-first means not only layout/design adjustment for mobiles, full-width buttons, or larger fonts. We have to work with content too. Don’t overwrite text remember that recipients read inbox emails on the run.

Just imagine yourself reading emails in the cafe or cab. And ask yourself: is everything convenient? Would you take the desired action on the run?

6. Non-Professional Approach

People are quite skeptical of new brands. We need to do our best to attract them. So everything must be done professionally.

The best solution: be a perfectionist. If newsletters look amateurish, they are likely to repel.

Being amateurish will also ruin your brand identity and reduce customers’ trust. Pay close attention to design, stick to your corporate style, analyze each detail in the context of overall harmony.

7. Overlooking Tests and Improvements

Testing is vital. Before sending an email campaign, check it via Litmus or Email on Acid to be sure that message looks just as planned. These tools allow testing email rendering by +90 combinations of email clients, devices, and OS.

Knowledge is power. Always try and test your marketing strategies. Are you satisfied with your actual performance? Run A/B tests and focus on the most significant wins and failures.

Summing Up

Of course, threats are not limited to these seven failures. The last piece of advice: never ignore trends.

Accessibility? Don’t forget about clients with special requirements. Get whitelisted and incorporate these technologies in your campaigns.

And constantly strive for perfection. With this doctrine, you’ll win!

Featured image via Pexels.

The post 7 Worst Fails in Email Marketing first appeared on Webdesigner Depot.

Actualités, Méthodes et organisation des process IT

23 février 2022/par Service comm.

Getting Started With Bloomreach Headless Experience Manager (Part 2)

Welcome to Bloomreach Headless Experience Manager, a headless content management system with the APIs and flexibility to power any front end while retaining powerful personalization and authoring capabilities!

This guide helps new developers get started with the platform. Step-by-step through a series of milestones, you’ll learn the first steps of developing websites using Headless Experience Manager.

Source de l’article sur DZONE

21 février 2022/par Service comm.

5 Creative Management Trends to Watch in 2022

Yesterday’s creativity won’t keep pace with tomorrow’s requirements; businesses need speed and agility without sacrificing creative quality.

“The creativity that was needed in the past is not the creativity that is needed today,” according to Matthew Rayback, a creative director at Adobe. He’s not talking about the function of creativity but rather about the process of creative management in a marketing context.

What is needed today? Speed and agility without sacrificing quality.

Why? Because the pace of change has accelerated. As Rex Salisbury, a deal partner for the venture firm a16z noted early in the pandemic, “Businesses of all kinds are experiencing two years’ worth of digitization compressed into months.”

This accelerated digital transformation has put pressure on marketing teams to turn campaigns around faster. In turn, that places pressure on creative teams to generate the requisite creative for those campaigns. Leaders need to sharpen their awareness of the unfolding creative management trends to keep pace. To that end, below are five such trends to watch in 2022.

1. In-House Creative Teams Continue to Grow

Companies have been building in-house creative teams for the better part of a decade. A 2018 study by Forrester Research and the In-House Agency Forum (IHAF) found the number of in-house teams has grown 22% in the last ten years or so. As The Wall Street Journal reported, more than half of advertisers (64%) have shifted their creative organizations to an in-house team.

According to a more recent version of that same study, the in-housing movement didn’t stop throughout the pandemic. It revealed, “80% of respondents said they have brought more marketing assignments in-house since the onset of the pandemic, with 50% saying the increase was directly triggered by the events of the past two years.”

Businesses seem well-satisfied with the results because the urge to in-house is poised to grow beyond creative teams. For example, a recent survey by the customer intelligence company Axciom found about 50% of respondents believe the “in-housing is currently a top marketing objective, and 40% expect it will remain a top priority in the coming years.”

2. Outside Agencies Hired for Specialized Skills

Despite the in-housing trend, there is still opportunity for agencies, consultants, and freelancers, particularly those with specialized skills. Even the consumer-packaged goods giant Proctor & Gamble, a leading example of brands bringing marketing and creative teams in-house, still needs outside service providers.

Indeed, while in-house creative teams produce the lion’s share of creative work, the vast majority (86%) also continue to partner with agencies and freelancers; according to our own research, published in our 2021 Creative Management Report, which was facilitated by Lytho (formerly inMotionNow) and based on a survey of 400 creatives and marketers.

When the survey asked creatives why they hire outside resources, the top reason was access to specialized skills (60%). That was followed in a distant second by a need for increased capacity (44%), help with developing strategy (24%), and, lastly, to get work done faster (20%).

“It is very unusual for an in-house team to have no outside resources that they lean on,” wrote Alex Blum of Blum Consulting Partners, Inc. in a written assessment of the survey results.

He says there are two primary ways to partner with agencies. “First, for overflow capacity. There is always a need for more creative resources, and agencies can offer that flexibility without the cost of maintaining larger teams,” he wrote. “Second, in-house teams can divide areas of ownership with an agency based on the skill sets they have in-house.”

3. The Creative Process Evolves

Marketing today is dominated by an insatiable thirst for fresh content, produced and polished by creative teams. The demand for that content continues to explode.

What does this portend for creative teams? Despite adding headcount, creative requests exceed the creative team’s capacity to produce it – even as lead times shrink. Matthew Rayback, the creative director at Adobe, suggested the creative process must evolve.

He likens creatives to an auto factory, where “creatives used to be the assembly line to make a single car.” However, today, creatives are tasked with creating more cars, each with unique adjustments such as personalization.

“The assembly line we built can’t accommodate that speed or volume,” he says. So the whole factory – the entire creative process – must be overhauled to adapt.

4. Quantitative Measurement Drives Creative Priorities

Current methods for measuring the value of creative teams center on outputs. That is to say, the metrics tracked tend to quantify the number of creative projects in progress, the rounds of review, and the number of projects completed over time.

These metrics are important, but alone they are insufficient. A complementary way to prioritize large volumes of creative requests is focusing on those tasks most likely to move the business needle. The barrier to achieving this is that most creatives aren’t kept informed as to the outcomes of marketing campaigns fueled by their creative efforts. This must change.

With the growing demand for content, the margin of error for applying creative resources to projects that don’t correlate to business results shrinks. Marketing organizations must build a feedback loop that brings quantitative results back to the creative team. In turn, creative teams must learn to use the data to drive their work priorities in collaboration with marketing.

5. Creative Resource Management Becomes Essential

Resource management is both a leadership concept and technology (or a combination of technologies). It’s a means to plan, track, collaborate and measure creative operations, including people, processes, and budgets.

Traditionally, planning and tracking of all things creative and marketing occurred in a spreadsheet. It works well when the future is generally predictable – yet cliché as it may be to say it – we are living in a state of uncertainty.

Like many trends over the last 18-24 months, the global pandemic “forced virtual experiences, disrupted marketing channels and campaigns, and accelerated companies’ transition to digital marketing,” according to Forrester. The research firm calls resource management “essential” because it helps move “planning from static spreadsheets to a dynamic and real-time environment.”

Final Thoughts

Yogi Berra paraphrased an old Danish proverb when he said, “It’s tough to make predictions, especially about the future.” Even so, the pandemic has accelerated trends that were already underway, and these five trends are good examples. More than just watching them, creative and marketing leaders should take steps now to get ahead of them.

Featured image via Pexels.

The post 5 Creative Management Trends to Watch in 2022 first appeared on Webdesigner Depot.

26 janvier 2022/par Service comm.

Exciting New Tools For Designers, December 2021

With the holidays fast approaching, there are plenty of fun gifts for you in this roundup of new tools and resources for web designers. Make sure to share anything you find helpful with others to spread additional holiday cheer.

Here’s what is new for designers this month…

Volley

Volley, billing itself as Snapchat for work, is a new way to collaborate with remote teams. The tool addresses the two main problems of remote teams (lack of communication and loneliness) with an async video messaging app with interactive transcriptions neatly organized into workspaces. Volley emphasizes talking over typing (76% of volleys sent are video), doesn’t require you to coordinate schedules (it’s 100% asynchronous), and lives in a threaded conversation with context that’s neatly organized. Plus, the tool is free to use.

Upnext

Upnext is a new type of reading list. It’s designed to help you save, organize, and focus on fantastic content while expanding your knowledge on your favorite topics. You can create playlists with almost any type of content that you can refer to later and follow “thinkers” that you love. Search and filter content, focus on reading, integrate videos, and even highlight and note specific content in your customized library. This brand-new web app has a waitlist that you can join to get access soon.

Startup 5

Startup 5 is a new version of the popular website builder, and it’s a perfect tool to create your online presence. With Startup, it’s fast and easy to get your business online with pre-designed blocks. It includes a visual editor with 150+ blocks with pre-designed and pre-coded elements and styles you can easily customize in a drag and drop interface. It’s an easy tool for building a website quickly without a coding background. Most users can publish a website quickly and easily.

Flatmap

Flatmap generates Mapbox Vector Tiles from geographic data sources like OpenStreetMap. It is memory-efficient so that you can build a map of the world in a few hours on a single machine without any external tools or database. Vector tiles contain raw point, line, and polygon geometries that clients like MapLibre can use to render custom maps in the browser, native apps, or a server. Flatmap packages tiles into an MBTiles (SQLite) file that can be served using tools like TileServer GL or even queried directly from the browser.

Cleanup.Pictures

Cleanup.Pictures is a web-based tool to remove objects, people, text, or other defects from your images before using them in projects. It’s an AI-based alternative to other photo-editing software.

Linkz.ai

Linkz.ai helps you make smart link preview popups for your website to help encourage greater engagement and interaction for links. It works with a line of code you can install quickly and easily, and then you get smart link previews (in two style options) for every link on your site.

Llline

Llline is an SVG generator that helps you create smooth and organic lines and strokes with plenty of customization options for almost any application. This tool helps create graphic elements in just a few clicks, allowing you to add a few points to a canvas and then draw a smooth curve using these points. You can then tweak the resulting SVG graphic by rotating it, changing its color, giving it a gradient, making it a dashed line, and then you can download or copy the SVG markup.

Lorem.Space

Lorem.Space is a valuable placeholder image tool. With just a little bit of code, you can pop cool placeholder images – from movie posters to shoes – right in your website mockup so that the design is easier to visualize. It’s a great solution that’s fun and keeps you from having to put empty boxes throughout the design. And everything can be randomized, so you don’t spend time looking for placeholders.

Huetone

Huetone can help you create more accessible color palettes by making use of the Advanced Perceptual Contrast Algorithm. The contrast ratios and color combinations show on one screen to help you quickly develop palettes and combinations. Plus, the tool has hotkeys that make it easy to change hues, toggle, and adjust quickly. Then you can export everything to Figma.

Rowy

Rowy is an open-source tool to build on the Google Cloud Platform. You can manage Firestore data in a spreadsheet-style user interface, write Cloud Functions in the browser, and connect to third-party platforms.

AdCreative.ai

AdCreative.ai uses artificial intelligence to help create better ad creative. To get started, you upload logos and color files, connect social and other accounts, pick the sizes you need, write text, pick a background, and upload product images, and let the AI do the work. Once you have the creative you like, you can connect to your online ad accounts for easy use. This is a premium tool that’s free to try.

Flowrift

Flowrift is a tool to browse and then copy and customize Tailwind CSS blocks in groups of collections. Filter by block type and then experiment with the options. It even has e-commerce blocks.

Layout Patterns

Layout Patterns is a collection of layout patterns built using modern CSS APIs to help you build common interfaces such as cards, dynamic grid areas, and full-page layouts.

You.com

You.com is a new private search engine that summarizes the web. The tool is in open beta and includes superior privacy choices, actionable results, extensible apps, and personalization through preferred sources.

3D Icons

3D Icons is a fun set of three-dimensional, full-color icons that are free for all uses. (Donations are accepted.) They integrate with pretty much any web design tool you are using and come in four color styles – clay, gradient, color, and premium – so you can get just the right look for your project. Each icon also includes three rendering views – dynamic, side, and isometric.

Arco Design

Arco Design is a comprehensive React UI components library based on the Arco Design system. It includes a customizable theme and more than 60 crafted components that you can use out of the box.

Seekvectors.com

Seekvectors.com is a search tool to find free resources in five different formats, PNG, SVG, JPG, EPS, and AI.

Outline to Single Stroke

Outline to Single Stroke is a tool in the Figma community that works just like the name implies. Select a filled vector on the canvas, and then you can outline it to a single stroke and adjust the line weight if you like.

Codeamigo

Codeamigo is a new self-paced platform to help you learn coding skills. It’s packed with various lessons for different languages and templates and has something for every level from beginner to advanced.

Sizze

Sizze is a Figma to React Native export tool to create app prototypes and instantly export to code.

CodingFont

CodingFont is an excellent game that can help you pick a font to use for coding that you like! If you spend a lot of time looking at code each day, the right font can help reduce eye strain and make the work a little easier to see.

Christmas Revue

Christmas Revue is the first in a trio of holiday typefaces that you can use this season. This SCG color font is fun and perfect for the holidays with exciting glyphs. It is free for personal use only.

Hotsnow

Hotsnow is a fun display font that has interesting fills and shapes in an all-caps character set. It is free for personal use.

Marlwich

Marlwich is a feminine handwriting-style typeface that has the feel of signing a holiday letter or card. It contains upper- and lower-case characters and is only for non-commercial use for free. (A paid option is available for commercial projects.)

The post Exciting New Tools For Designers, December 2021 first appeared on Webdesigner Depot.

15 novembre 2021/par Service comm.

7 Simple Ways to Boost Your Website’s CX

Many markets are saturated with competition; it’s no surprise that customers are expecting top-of-the-line experiences. Businesses must keep up with these ever-changing demands to remain competitive and drive forward.

One way to ensure customers have positive experiences is to take a look at your website. Your website is like your digital headquarters, where customers can browse through products or services, have frequently asked questions answered, and be able to reach you if they need direct support.

Making a site user-friendly and customer-centric will assist businesses while they work to build a loyal customer base. Customer happiness is more important now than ever and has the potential to make or break your business. We all know that happier customers spend more, and delighted customers will always come back for more.

Let’s explore some ways you can level up the customer experience on your website to foster customer loyalty and retention, as well as garner brand advocates for your business.

How Important Is CX?

As a site manager, your goal should be to meet customers’ needs. Creating a website is no simple task but can transform CX (customer experience).

Suppose a customer visits your site only to see a buffering symbol or a lag on their desktop or mobile device. This wouldn’t make for a positive experience, would it?

When customers have to spend extra time navigating your website to find what they’re looking for, it can directly lead to site abandonment, where customers leave the site before browsing. It’s vital to consistently monitor your website metrics to see if abandonment rates impact your overall traffic.

Customers who have enjoyable experiences browsing through your site are more likely to appreciate your brand and strongly consider purchasing whatever offerings you have.

Additionally, positive customer reviews can help your business gain new customers — word-of-mouth marketing is still relevant in 2021’s digital marketing landscape. Earning those 5-star reviews can help other potential customers see that they too could have a positive experience with your brand.

As you can see, CX is just as important as the products or services you offer, so keep that in mind as you set out on the journey to improve your website to advocate for your customer base.

Below, we’ll cover some of the most important elements and features of a strong business site so you can implement them.

Valuable Features to Include on Your Website

The features of your website are the foundation of your business. One of the best parts of building a killer website is that you can get as creative as you’d like with all of the features at your disposal.

Whether you use WordPress or another platform to host your website, you can always explore other paid services or offerings online to bring your site to the next level.

For example, the WooCommerce WordPress extension allows e-commerce sites to improve the overall appearance of their site, add customizations and, generally speaking, create a high-quality e-commerce store.

Below are some examples of elements you should consider incorporating into your web design. Offering these features will surely keep your site visible, relevant, and attractive to all types of customers.

1. Add Personalization

Every type of customer can benefit from a personalized experience, and it helps you turn them into loyal customers.

Personalization is becoming more prevalent in web design, whether it’s including past products they’ve viewed on your landing page or making it simple for them to log in to their account.

Maybe you allow your customers to create a wishlist, just as Amazon does. You could also make personalized deals or recommendations for your customers based on their past purchases or search history. When customers see this level of personalization, it may influence their purchasing decisions and make it simpler for them to order products.

2. Include Compelling and Unique Content

Every professional in the digital marketing space knows that content is king. The companies that include the most compelling content garner the most attention and increase the number of customers who make up their customer base. Here are some examples of what your content should look like:

Comprehensive
Useful
Accurate
Visually appealing
Helpful
A direct answer to a search engine query

By following these descriptions, your content will improve. Whether it’s a blog post or a photo or video, quality content is a driving factor in your user engagement. It helps to support your SEO strategy and will undoubtedly keep customers coming back.

3. Prioritize Speed and Usability

Because technology is an integral part of most people’s lives, customers expect to visit a fast, reliable website. No longer will customers wait patiently for a site to load. The dreaded buffering symbol is a clear indicator that your business is not taking customer experience into account.

It’s critical to create a website that loads quickly and is easy to use. Avoid organizing any tabs in a confusing way. Ensure that your website is visually attractive without overwhelming color schemes or photos that take up too much space.

Go for a more modern, contemporary look that’s easy on the eyes. Customers will appreciate this and will likely spend more time browsing your various website pages.

4. Focus on Navigation

Users should be able to access any page on your website with ease. They shouldn’t have to search for the right drop-down menu or type into the search bar unless they’re searching for a specific product or service.

The majority of users on a site, 70% to be exact, spend most of their time navigating freely without using the search bar. This should tell you how vital good navigation is to your business website. Placing menus on the top of your site is common practice — if you would rather place your drop-down menu somewhere else, make sure you’re putting it in a section where it’s easy to find.

Put yourself in your customers’ shoes. See what types of designs you can incorporate into your site to elevate UX and make browsing simple.

5. Make Sharing Simple

One of the best ways to grow your customer advocates is by leveraging your existing customers. Your customers should be able to easily send your product or service descriptions to their friends and family.

Rather than copying a link, include a share feature. If something on your site is worth sharing with other potential customers, make it easy for them to send it.

Social sharing plays a significant role in digital marketing — it helps to garner organic traffic to your website. You can reach a larger number of people than originally intended, which is the most important benefit to reap by making it easy to share links from your site.

6. Incorporate Chatbots

Offering customer support by using chatbots is something major companies are incorporating into their website designs.

Suppose your customer is trying to complete a purchase but runs into a problem with a coupon they’d like to use. Rather than wait on hold on the phone or for an email in their inbox a few days later, an automated chatbot can step in and assist them.

Chatbots are on the rise, and it’ll be critical for your business to include them on your site. Proactive web actions can increase your site’s conversion rates and improve the overall customer experience.

7. Allow Customer Feedback

It shouldn’t come as a surprise that allowing your customers to share their experience with your brand can help you better understand them and the solutions they’re looking for from you.

Did you know that brands with superior customer service can generate 5.7 times more revenue than their competitors? When you’re in touch with your audience, you’re better able to include features they want and need to have a positive experience. By taking advantage of customer feedback, you can make necessary changes to your site to better serve your customers.

Advocate for Your Customer Base

All of the examples listed above can help elevate your site and improve the overall experience for existing and potential customers. Isn’t that the goal of any business, regardless of industry?

To serve your customers effectively means they’ll feel valued and come back for more. Whether that’s ordering more products or requesting more services, you’ll see the benefits of including the elements we’ve covered in this post.

As a recap, here are some steps you can take to advocate for your loyal customers:

Add personalization
Include unique content
Make your site fast and usable
Provide easy navigation
Allow for easy sharing
Leverage chatbots
Be open to feedback

Overall, customer experience will become more important in the future as customer expectations change. Standing out from your competitors is no longer an option but a necessity. So many markets are struggling to do just that — so if you’re able to offer unique features on your site, it could potentially draw more customers in and drive them to purchase.

Featured image via Unsplash.

The post 7 Simple Ways to Boost Your Website’s CX first appeared on Webdesigner Depot.