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10 Great WordPress Plugins in 2023

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WordPress is a highly flexible content management system for website creation. A key reason for this flexibility is the wide variety of plugins available. You can add features and other improvements to your site.

The thousands of available useful WordPress plugins cover almost every feature for any type of website. Your website’s niche determines the kind of plugins you should have. There are some great WordPress plugins that every blog site needs; security, speed, SEO, and contact form, to name several.

The most effective WordPress websites create an enjoyable visitor experience. Whether you’re blogging about the latest fashion trends or selling products for your brand, you can enhance your website. Do it with one or more of these ten great WordPress plugins.

1. Brizy: The Best Website Builder for Non-techies

You might want to approach Brizy with caution because once you start using it, no other website theme builder you might try will ever seem as easy to use. Even better, you can download this WordPress website builder for non-techies (and for techies as well) for Free.

With the Brizy WordPress theme builder at your fingertips, you can –

  • build a brand new website or upgrade an existing one;
  • create dynamic templates for your blog and archive pages, headers, footers, custom pages, and more;
  • enjoy instant access to 150+ customer-friendly pre-made templates;
  • build your blog exactly as you envisioned it;
  • easily customize your WooCommerce shop site.

Brizy’s Theme Builder, Global Blocks, and Global Styling features are right at your fingertips, and WooCommerce integration is also included.

You can also choose the 100% White Label option if you wish to brand the Brizy Builder as your own. A Pro option is available.

Click on the banner to learn more about Brizy and download it free.

2. WpDataTables – WordPress tables plugin

While there are a host of good reasons for using wpDataTables, the main benefit is that it works with any WordPress theme, it can create a responsive table in minutes, and it requires no coding to use.

With this WordPress tables plugin, you can take advantage of a host of useful features that include –

  • four chart-building engines: Google Charts, Highcharts, Chart.js, and the new Apex Charts;
  • connecting to multiple database sources, e.g., MYSQL, MS SQL, and PostgreSQL;
  • fine-tuning a table or chart to make it responsive or editable and using conditional formatting to highlight critical data;
  • the ability to create tables from a nested JSON file;
  • and use dynamic single-cell shortcodes in many different options;
  • integration with Elementor, Divi, WPBakery, and Avada.

wpDataTables is a robust table and chart-building plugin that’s remarkably straightforward. Just click on the banner to learn more.

3. Amelia – WordPress booking plugin

Amelia is a WordPress booking plugin that can fully automate and streamline its appointment booking operations when added to a business’s WordPress site. This makes Amelia an excellent choice for beauty, healthcare, fitness, consulting, educational, and similar client-dependent businesses.

The Amelia plugin can –

  • manage an unlimited number of appointment bookings at multiple locations, and do so from a single platform and dashboard;
  • enable clients to book appointments online 24/7;
  • easily manage group appointments, package bookings, and events;
  • send notifications and reminders to clients via Email or SMS, and make payments online with PayPal, Stripe, Mollie, or Razor;
  • customize booking forms to match its host’s brand.

Click on the banner to find out more about how the Amelia WordPress plugin could be used to upgrade your business’s booking operations.

4. Slider Revolution – more than a WordPress slider plugin

Slider Revolution is a WordPress plugin that is more than just a slider plugin. It’s a highly popular plugin that designers rely on to create visuals they know their clients and customers will love.

Slider Revolution features –

  • 250+ website and slider templates designed to impress;
  • innovative website animation effects and other features that push the boundaries of what is possible in web design.

Slider Revolution is trusted by over 9 million users around the world.

5. WordLift – AI-powered SEO

Structured data helps your website speak the language of Google, and WordLift is the most innovative way to create one.

It is an AI-powered SEO tool that: 

  • adds structured data to your content;
  • creates a Knowledge Graph that makes it easier for Google to understand the relevance of pages, their relationship, and their value;
  • build up the expertise, authority, and trustworthiness of your website.

As a result, you get more organic traffic and audience engagement.

6. TheDock – Ship Solid Websites

TheDock is a design team-oriented WordPress theme builder that supports collaboration, speeds up website design, and helps to create sites that look sharp, perform great, and are easily maintained because of its –

  • custom Post Types and Custom Fields;
  • speedy page load;
  • flexible auto-adjusting layout system with UI components;
  • white-label builder for sharing access to TheDock if you want to;
  • built-in features that assure excellent security and easy maintenance.

7. Download Monitor – Best WordPress Download Manager

Download Monitor is a WordPress downloads manager that can help you streamline your business operations without having to go through the process of setting up a complicated or costly tracking solution.

With the Download Monitor plugin, you can –

  • track any type of file download (ZIP, PPT, XSLX, PDF, etc.);
  • assemble aggregated file download statistics about different file download types;
  • establish access rules based on user roles and download quotas.

8. Essential Grid – best WordPress grid plugin

Essential Grid is, by all accounts, the best WordPress grid plugin on the market. Essential Grid makes it ever so easy to spice up your websites by using it to create superbly engaging and professional-looking galleries.

This WordPress plugin can give you –

  • stunning, fully customizable boxed and full-width to full-screen grid layout options and various grid designs;
  • responsive designs that enable you to control grid appearance on various devices;
  • access to social media content. 

9. LayerSlider – Best WordPress Slider Builder Plugin

LayerSlider is the best WordPress slider plugin, but it is not just for sliders. Create image galleries, popups, landing pages, animated page blocks, parallax and scroll scenes, and even full websites.

LayerSlider –

  • will fit your needs and is easy to use;
  • can spice up and add flair and style to an otherwise run-of-the-mill website;
  • supports any WordPress theme and page builder;
  • features 210+ highly customizable websites, slider, and popup templates.

10. YellowPencil – Visual CSS Editor

YellowPencil is a visual CSS editor you can use to customize any WordPress site in minutes.

Key features include –

  • a complete visual editing interface that allows you to redesign a page with a few clicks;
  • a simple interface that does not require coding;
  • the capability to edit any font and any color;
  • the capability to visually edit a design element’s size, margin, and padding properties;
  • the ability to undo/redo mistakes.

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It is almost needless to tell any WordPress user how important plugins are for a website. A good WordPress plugin has the power to boost the success of your business online by adding a range of helpful features and functionality to your website.

In this article, we have shared our expert pick of 10 great WordPress plugins for your websites in 2023.

 

[– This is a sponsored post on behalf of BAW media –]

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The post 10 Great WordPress Plugins in 2023 first appeared on Webdesigner Depot.

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11 Best WordPress Themes for 2023

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Have you been searching in vain to find a great WordPress theme that you can use to create a website that will perfectly match your brand and vision?

Building a top-of-the-line website is no longer the complicated process you had to contend with only a few short years ago. More often than not, it was something best left to the developers. The WordPress platform has changed all that with its thousands of quality WordPress themes to choose from.

Finding the best WordPress theme to fit your needs is still not easy. The search to find that ideal WordPress theme can put your patience to the test.

We’ve tried out best to simplify your search. We believe we have succeeded with this listing of 11 Best WordPress themes.

1. Be – Multipurpose WordPress Theme

This big, beautiful, and powerful multipurpose WordPress theme is among the best in the business. 250,000+ satisfied users attest to its popularity. With respect to size, which readily translates into flexibility, BeTheme’s 40+ core features take care of that issue.

Those core features include a 650+ pre-built website library, a host of design elements and options, and the most advanced page and website-building tools on the market.

Powerful website-building tools BeTheme places at your fingertips include –

  • Be Builder is a fast, light, and super-intuitive website builder for WordPress. One of the Builder’s most practical page-building capabilities is viewing an element as you customize it.
  • Be Builder Blocks is a growing library of time-saving pre-built sections.
  • Be Builder Woo offers a quick and convenient way to design an online store with customer-centric shopping features like product previews, cart, checkout, etc.
  • Be Theme’s Header Builder 2.0 features 14 pre-build headers, including mobile-ready and interactive titles.

A setup wizard and helpful tutorial are included. You’ve been invited to test the stunning Be Builder’s capabilities in this Live Demo.

2. Total WordPress Theme

“Build it your way.” could serve as Total’s slogan. Flexibility rules in terms of providing users everything they could ask for to build attractive, engaging, and performant websites.

Total accomplishes this with its multiplicity of design options, customizer settings, layout choices, navigation options, dynamic template functionality, and the popular WPBakery frontend drag-and-drop page builder.

  • Total’s page builder blocks and extra modules, post entry cards, animations, layout options, and custom backgrounds make building a website a quick and easy undertaking.
  • Total fully integrates with WooCommerce, it features clean, developer-friendly code, and is RTL and translation ready.
  • The popular Slider Revolution plugin is included, and Total is compatible with many other popular plugins, including bbPress, Uber Menu, Easy Digital Downloads, and WPML, to name a few.

Click on the banner to learn more about everything that has delighted Total’s 48,000 users.

3. Blocksy Free Ecommerce WordPress Theme

Blocksy’s prioritization of flexibility, extensibility, and speed has resulted in a WordPress theme that gives you complete control to create and customize your website’s appearance and functionality as you build it.

These major Blocksy priorities find their way into this theme’s key features, which consist of –

  • an easy-to-use options interface and integration with WooCommerce, Gutenberg, Elementor, Brizy & Beaver, and Tutor LMS will provide you with a wealth of design approaches and options.

Blocksy’s other features of note include –

  • a Header Builder with a host of customized elements
  • a Footer Builder complete with a menu, social icons, and a widget area.
  • Five types of Content Blocks

And not to forget, Blocksy is free! Click on the banner to check it out. There is a Pro version of Blocksy, but the free version offers plenty.

4. Avada WordPress Theme

The fact that Avada, with more than 750,000 users, is the #1 best-selling WordPress theme of all time should be reason enough to give it a closer look.

  • This ultimate WordPress theme was created with speed and exceptional performance in mind.
  • Its WooCommerce builder is just what you need to create a shop, cart, checkout, and product layouts customized to match your brand.
  • features include 400+ pre-built web pages and 120+ design and layout elements.

5. Uncode – Creative & WooCommerce WordPress Theme

There is no limit to what you can build in the way of attractive and engaging websites and online stores when you have Uncode’s Creative and WooCommerce theme at your back.

Uncode places at your fingertips –

  • its advanced Drag & Drop Product Builder, high-performance Ajax product filters, swatches, and outstanding shop layouts
  • 70+ professionally designed pre-made designs you can mix and match, and 500+ Wireframes carefully designed section templates.

6. TheGem – Creative and WooCommerce WordPress Theme

TheGem creative WordPress theme is a Swiss Army knife of web design tools with its creative modern layouts, super-fast loading times, and easy-to-use tools for building a professional website that will leave the competition in the dust.

Key features include –

  • Theme Builder for building headers, footers, products, popups, etc., in Elementor or WPBakery
  • 400+ pre-built importable websites and TheGem Blocks collection of 600+ pre-built page sections  
  • Extended WooCommerce tools for building pixel-perfect online shops.

7. Woodmart Woocommerce WordPress Theme

If building an online store is on your mind, you won’t go wrong with WoodMart, ThemeForest’s highest-rated eCommerce theme. Woodmart’s customization options are virtually unlimited, while its drag-and-drop builder can reduce your workflow to a minimum.

WoodMart design features include –

  • 80+ pre-built websites
  • Elementor shop and product page builders with a multiplicity of product page display options and Elementor’s custom checkout
  • An AJAX shop complete with AJAX shop filters and product swatches.

8. Rey WordPress WooCommerce Theme

The Rey WooCommerce theme takes building a WooCommerce site to an exciting new level with its powerful Elementor and WooCommerce integrations coupled with WordPress’s sophisticated engine.

Rey’s other key features include:

  • A valuable selection of pre-made designs
  • A selection of Elementor widgets designed to cover most website design situations
  • Ajax Navigation and Filters designed to simplify your site’s page browsing and navigation functionality.

Rey is performance-oriented, responsive, developer, and SEO-friendly. 

9. Litho – WordPress Elementor Theme

Litho is creative and modern, and it’s highly customizable. This WordPress Elementor theme is totally integrated with Elementor, the world’s #1 free page builder.

  • With Litho, you have the tools to easily create any type of business niche, portfolio, blog, or eCommerce website.
  • Litho’s design features include 37+ ready home pages, 200+ creative elements, 300+ templates, and the popular Slider Revolution plugin.
  • Online detailed documentation is also included.

10. Vault – Multi-Purpose Elementor WordPress Theme

Vault’s multiplicity of design tools and design options packed into a single framework make website building as simple as one-two-three.

  • Start with selections from Vault’s 50+ full websites, 1200+ template blocks, and 230+ premium widgets.
  • Put into play the next-generation Theme Options Panel with its beautiful interactions and animations.
  • Pull everything together with Vault’s interactive design tools and customization options.

And you’ll end up with a modern, engaging, high-performance website.

11. KnowAll – WordPress Knowledge Base Theme

KnowAll is simply the most powerful WordPress Knowledge Base theme on the market. All the tools are there to help you build a high-performance and easy-to-use knowledge base.

  • KnowAll’s advanced analytics will give you an excellent awareness as to how visitors use your knowledge base.
  • KnowAll’s visitor feedback will give you a better grasp as to which content visitors find to be valuable and engaging and which articles may be less helpful.

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Each of the 11 best WordPress themes listed here are noted for their high-quality designs. Also, for their impressive selections of demos, pre-built layouts, and templates. Each offers a wealth of customization settings, options, and other genuinely useful features. They are designed to make your website serve its purpose effectively and efficiently.

These highly popular WordPress themes were selected for a reason. No matter which one you choose, you’ll be well on the way to creating an outstanding product.

 

[– This is a sponsored post on behalf of BAW Media –]

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The post 11 Best WordPress Themes for 2023 first appeared on Webdesigner Depot.

Source de l’article sur Webdesignerdepot

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Pandora se lance dans la transformation de son ERP pour faire face à la nouvelle dimension du Retail

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La plus grande marque de bijoux au monde a choisi RISE with SAP comme étant l’une des solutions phares pour soutenir son ambitieux parcours digital et servir de point d’appui à sa croissance future.

Partout dans le monde, les grandes marques du Retail sont en concurrence pour répondre à la nouvelle attitude des clients, pour construire et étendre les relations avec les marques et pour satisfaire les nouvelles attentes en matière de personnalisation et de fluidité de l’expérience d’achat en ligne, comme en magasin.

Tout accessible partout et tout le temps

Pandora conçoit, fabrique et commercialise des bijoux contemporains à des prix abordables et déploie une stratégie de croissance ambitieuse, qui sera pleinement mise en œuvre d’ici 2026. La stratégie Phoenix s’articule autour de quatre axes : la marque, le design, la personnalisation et les marchés principaux – tous centrés sur l’objectif global de Pandora : devenir la marque la plus importante et la plus désirable sur le marché des bijoux à prix abordables. Les ambitions de croissance de Pandora sont à leur tour soutenues par une stratégie de digitalisation globale qui couvre l’ensemble des activités du Groupe. L’un des éléments clés est la mise en place d’un nouveau noyau digital simplifié avec SAP S/4HANA Cloud comme nouveau système ERP de l’entreprise.

“Après une période de redressement au cours de laquelle nous avons dû renouer avec nos principaux clients et nous concentrer sur l’ADN de Pandora, ainsi que sur des produits tels que le bracelet et les charms Moments, nous avons désormais atteint le stade de mise à l’échelle“, a déclaré David Walmsley, Chief Digital & Technology Officer de Pandora, avant de poursuivre : “La transformation de notre ERP se concentrera principalement sur les finances, sur tout ce qui concerne les stocks et sur les processus commerciaux end-to-end venant refléter l’expérience client“.

Une véritable omnicanalité avec la même expérience client, partout dans le monde

Lorsque le dispositif sera intégralement déployé d’ici 2026, SAP permettra à Pandora d’offrir à ses clients une expérience omnicanale avec des transactions et des interactions transparentes, que ce soit en ligne ou en magasin. Les clients de Pandora pourront voir l’inventaire des produits disponibles en temps réel, évitant ainsi les situations où un produit donné semble être disponible en magasin, mais ne l’est plus, comme cela peut être parfois le cas si les trois systèmes actuels ne sont pas synchronisés. Ceci s’inscrit dans le cadre des récentes initiatives d’amélioration lancées par Pandora comme le click & collect, le shop online et le pick up in store, afin d’offrir une expérience d’achat omnicanale vraiment agréable.

Les bijoux Pandora sont vendus dans plus de 100 pays à travers 6 400 points de vente, dont plus de 2 400 concept stores.

“Avec SAP S/4HANA for Retail, SAP Customer Activity Repository (CAR) et SAP Business Technology Platform (BTP) et d’autres améliorations numériques prévues dans le cadre de notre stratégie de numérisation, nous serons en mesure d’offrir la même expérience client dans le monde entier. Lorsque le système sera entièrement déployé, le détail de l’expédition et la disponibilité ne dépendront plus de l’endroit où se trouve le client, mais au contraire, il pourra trouver la même disponibilité de bijoux et des suggestions personnalisées sur les pièces à acheter, quel que soit l’endroit où il fait ses achats », a déclaré David Walmsley qui poursuit :

“Certains parlent de ‘supprimer la douleur du shopping’, mais chez Pandora, nous voulons célébrer le shopping et en faire une expérience personnelle où, grâce à la technologie SAP et grâce à nos autres outils digitaux, nous comprenons, surprenons et ravissons nos clients. Notre activité consiste à vendre des souvenirs. Pour Pandora, c’est en associant magasin et technologie que la magie opère. En s’y prenant bien, nous ne nous contentons pas de faciliter la vie de nos clients, nous créons des ambassadeurs de la marque“.

The post Pandora se lance dans la transformation de son ERP pour faire face à la nouvelle dimension du Retail appeared first on SAP France News.

Source de l’article sur sap.com

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How to Sell on Pinterest Without a Website

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You don’t need an online shop to sell on Pinterest, but owning one can give you the upper hand.

The only problem is that managing an eCommerce store is expensive.

On the other hand, selling on Pinterest has a low entry barrier. So it’s an excellent place to start even if you can’t afford a website.

Plus, Pinterest has many engaged users who are happy to buy your product, craft or offer. This is the only social media network where the most significant users hold the most disposable income in America.

This guide shows you how to sell to these top spenders on Pinterest, whether you own a website or not.

What Pinterest Brings to the Table

Pinterest is not just a visual discovery engine. The social network brings more to the table.

With 433 million monthly active users and over one billion web visits in August 2022, the platform offers businesses new opportunities to reach highly engaged audiences.

Data Source: SimilarWeb

Also, data shows that about 38% of pinners have a college education, whereas Snapchat is 20%, Twitter is 32%, and Reddit stands at 15%, offering you access to a sophisticated market.

The social network enables about two billion monthly searches.

The company’s data revealed that 97% of the searches are unbranded, providing a level playing ground for all competing brands. However, for context, 42% of Google search queries are with branded keywords, meaning many searchers already have a brand in mind before searching.

Also, 80% of pinners said they discovered new products or brands on Pinterest, and 85% buy things they’ve seen from brands. Additionally, pinners are 55% more likely to buy a product after seeing a visual on Pinterest compared to other platforms.

The platform is not all talk and no action.

For instance, nearly nine in ten weekly pinners make buying decisions on Pinterest, and 50% of users have bought after seeing a Promoted Pin.

Pinterest might not be as popular and imposing as Facebook, Twitter, YouTube, LinkedIn, and TikTok, but the user engagement shows the platform can hold its ground against some perennial favorites.

Its numbers are impressive, making Pinterest too good to pass up.

Selling On Pinterest Without a Website

You can sell on Pinterest without a website.

It’s an excellent option for affiliate marketers. A Pinterest business account will work best since it lets you monitor analytics and run ads. You might also need a Facebook page and a Medium account to further your marketing.

When you’re ready, here’s how to start selling on Pinterest without a website.

Organize Your Products into Boards

Pinterest Board is a collection of pins.

It lets you stay organized. You can create different boards to categorize your products. For example, having boards for televisions, sound systems, video players, and other products in your catalog will make sense if you deal in electronics. You can further classify the boards into sections, like LG, Samsung, and Sony.

Boards make it easy for shoppers to find your products.

To create one, log in to your profile and click the Saved tab.

Click the + icon to reveal a drop-down menu, then select Board from the options.

Enter the product category in the name field to create the Board.

Open the newly created Board, click the ellipsis icon (the three horizontal dots), then the Edit board option to type a befitting description for the Board.

Use the Organize option to create and organize the pins into sections.

 

Publish Your Products as Pins

Create visually engaging pins to display your products.

One exciting thing about Pinterest is that you can create unlimited pins for the same product using different visuals, titles, and descriptions. And the more pins you create, the greater your chances of increasing your visibility and CTR.

The mistake most brands make is creating a single pin for a product and leaving the rest to fate.

But it doesn’t work that way.

As a visual discovery engine, you’ll need to create a lot of pins to stand out and hold your ground on Pinterest. It also lets you cover most of the keywords pinners use to discover products on the platform, stretching your visibility further.

To create pins, head to your profile and select Create Pin from the Create drop-down to begin.

On the next page, select the Board you wish to have the Pin on from the drop-down, then enter the Pin’s title. Of course. Use the keywords people are likely to search for to target Pinterest searchers.

You can see in this Pin that Cicinia, an online retailer of bridal dresses and accessories, uses searchable keywords in the title. But the Pin doesn’t have a description. Don’t make the same mistake.

Write a compelling description to entice users to click your link.

You can search your keywords on Google to see what other brands have as their descriptions if you don’t know what to write. Then, add a discount code to the description if you have any. It supports up to 500 characters, so make the most of it.

Finally, upload your visuals, add your alt text describing the visual you uploaded, then include the destination link, in this case, your affiliate link, and publish the Pin.

Repeat this step for the rest of your products.

Promote Pins on Pinterest

Pinterest comes with a built-in ad manager.

With this tool, you can promote your pins to the perfect audience. It lets you target people based on demographics like age, gender, and location. You may also run campaigns based on their interests or search terms.

Additionally, Pinterest allows advertisers to upload their customer lists for custom targeting. However, it works best for sellers that own a website.

Running ads means you don’t have to compete with the over 240 billion pins for attention. Instead, promoted pins put you on the spot and in front of the right people.

Dimniko, an online advertising agency, helped a client sell over 22,500 products with Pinterest ad campaigns, generating up to 11-times ROAS.

The brand pivoted to Pinterest after experiencing slow sales from other channels. According to them, the client spent around $15,000 daily on Facebook ads, generating $3 million monthly in Shopify; that’s $6 for every $1 spent on ads.

But with Pinterest, they generated $1.29 million with $116,000—$11.12 per $1.

Dimniko advised Pinterest advertisers to kill assets that didn’t meet the KPI in the first seven days and scale the budget of the top performers by 20% every two to three days.

They admitted that half of their sales were due to their retargeting strategy and suggested that new advertisers should start with their existing buyers and ‘actalikes.’

Go Beyond Pinterest

Several opportunities exist for you outside Pinterest.

Depending solely on the channel to reach prospects is a considerable risk. The platform only controls about 450 million of the estimated 4.7 billion global social media users, so there are always more people to reach.

You can do this organically by publicly sharing your pins or boards using trending and relevant Twitter and TikTok hashtags. Also, brands like Bergdorf Goodman use Facebook to promote their pins.

Like them, you can post your pins’ links as updates on your Facebook page.

Promote the post to reach more people.

Blog on Medium

Nearly 43% of global internet-enabled persons use ad blockers, meaning there’s little future for intrusive marketing.

So, content marketing is a no-brainer.

It lets you reach prospects through organic search when they are most likely to purchase. Also, creating consistent, valuable, and engaging content helps you answer customers’ questions, build trust, and influence buying decisions.

Studies found that content marketing generates three times more leads than traditional marketing channels. Also, brands that create content have a six times higher conversion rate than non-adopters.

Thankfully, you don’t need a website for content marketing with Medium. It’s a free and intuitive online publishing platform that lets anyone create, share and discover content.

Sign up on the platform. Research keywords and create quality content with them. You can repurpose the article into a video with tools like Lumen5.com and share it on YouTube.

Selling On Pinterest With a Website

A website puts your Pinterest marketing on steroids.

At least you won’t have to upload your products manually. Instead, the platform can automatically pull your products from your online store to Pinterest and update your catalog regularly. It also lets you retarget non-converters and upsell existing buyers, improving conversion and customer lifetime value.

Follow these steps to connect your website to Pinterest and sell on the platform.

Set Up Your Online Store

Create an online store if you don’t have one yet.

Pinterest currently supports Shopify and WooCommerce stores and online shops that can integrate with the following:

  • Lengow
  • ChannelAdvisor
  • GoDataFeed
  • Feedonomics
  • Products

Next, add the website to your Pinterest business account to claim ownership. Verifying your site allows you to access analytics for the pins you publish from your website and pins other users created from your site and get a verified merchant tag.

You can claim your website by adding a DNS TXT record to your domain host, uploading an HTML file to your website’s web server, or adding an HTML tag to your website code.

Add Your Product Catalog

Upload your catalogs to start selling on the platform.

Catalogs are a feed ingestion tool that lets you connect your eCommerce shop to your Pinterest store. The file lists all your available products and their corresponding attributes, creating a data source for the Pinterest store.

Pinterest ingests the data source every 24 hours to create your product Pins and process up to 20 million products per account. You’ll need to contact Pinterest support if you have more than that number of products.

You can add up to 20 data sources to promote your products across different markets, languages, and currencies. However, uploading your data sources to Pinterest is only available in selected countries. If you’re eligible, the steps here can get you started. 

Alternatively, you may use third-party integrations like Shopify’s Pinterest app and Pinterest for WooCommerce plugin to get your products on Pinterest. Tools like Lengow, ChannelAdvisor, GoDataFeed, Feedonomics, and Productsup can also streamline your Pinterest data ingestion.

Create Rich Pins

Rich Pin is a step up for Pinterest pins.

They have extra information like price, product availability, description, and product link, providing pinners with rich shopping experiences. Rich pins encourage higher click-through rates, enabling you to sell more. They also make better ads.

With rich Pins, you don’t need to update your product Pins manually whenever the need arises. Instead, they update automatically each time you change your product titles, description, price, or availability.

Another fantastic thing is that rich Pins require only a one-time, easy setup. Pinterest will convert all your product Pins to rich Pins if you enable the feature for your account, and new Pins will appear as rich Pins.

Shopify natively supports Pinterest product-rich Pins, so it doesn’t require manual setup. Open any product page, copy the link and append .oembed to the URL, then validate with the Pinterest Rich Pins Validator.

If your store runs on WooCommerce, install the Yoast SEO plugin and enable Open Graph in the plugin setting. Next, copy any of your product URLs and validate. It’s that easy.

However, you’ll have to roll up your sleeves for custom sites.

It requires you to manually add rich metadata to the header of all your product pages. Pinterest supports Schema.org properties. Use any product schema generator like Merkel Schema Markup Generator to generate the JSON-LD code for each product page.

 Next, use Google Tag Manager to add the code to the page’s HTML.

To begin, log in to your account and select Add a new tag under the “New Tag” section.

Choose a name for your tag, then select Custom HTML as the tag type.

Scroll down to Triggering to choose a trigger, then click the + icon.

Name your trigger and select Page View as the trigger type. Next, choose Some Page Views under the “This trigger fires on” section.

Specify your trigger condition, save and then publish your tag.

Repeat the steps for all your product pages, then validate any URLs to apply for rich Pins.

Stay Organized With Product Groups

Product groups help you manage your inventory.

It also lets you promote a product category instead of individual Pins. You can create a product group manually or leave that for Pinterest to handle if you use Shopify. The app can automatically sync your Shopify collections to create relevant Pinterest product groups.

The auto-created product groups include All Products, Top Sellers, Back In Stock, Best Deals, New Arrivals, and Most Popular.

You can add others manually if you need different product groups like brand, custom label, product type, category, or gender. First, ensure the fields exist in your data source and name the products based on your chosen filters.

Follow these steps to create a product group:

  • First, log in to your Pinterest business account from your desktop.
  • Click Ads on the top menu and select Catalogs.
  • Select View product groups, then Create product group.
  • Apply filters to select the products for the group
  • Go to the next page and enter a name for the product group.

Prompt With Shopping Ads

A website lets you take your Pinterest ad campaigns to a new level.

For instance, you can retarget non-converting shoppers to recover lost sales or upsell active buyers to improve their lifetime value. You may also create an act alike (equivalent to Facebook’s lookalike) audience to reach your ideal prospects, eliminating guesses from your targeting.

However, the first is to install the Pinterest tracking tag.

It’s a code snippet that lets Pinterest track your store visitors and their actions while on your site. The code helps you measure your campaign performance, optimize your conversion, build a targeting audience and become a verified merchant.

To install the tag, log in to your Pinterest ads account, click the Ads tab on the top menu, select conversion from the drop-down, and follow the rest of the instructions to complete the process.

Create your audience and run shopping and personalized collections ads to promote your products. Also, launch dynamic retargeting campaigns to upsell buyers and retarget shoppers that abandoned their carts. Run these campaigns concurrently for the best results. This resource can guide you in setting up high-converting Pinterest ads.

Also, don’t forget to promote your store outside Pinterest for maximum reach.

Wrapping It Up

So you don’t need to own a website to sell on Pinterest.

With just an affiliate link, you can get started on the platform. That might even change soon. The social network is piloting a feature that lets shoppers checkout and pay for items on Pinterest so that they don’t have to leave the app to complete their purchases.

The in-app checkout will probably redefine social commerce in the coming years, and getting onboard Pinterest and setting up your stores now means you’ll always be ready for the mad rush.

Thankfully, the tips in this article can get you started.

 

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SAP booste le recrutement et les carrières de son écosystème par la formation et la certification !

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Plusieurs études ont démontré que les compétences numériques en France et en Europe ne sont pas assez développées, et que le secteur risque d’être confronté à un déficit important sur les toutes prochaines années. L’implémentation des solutions SAP fait appel à de l’expertise très recherchée depuis de nombreuses années, et encore plus aujourd’hui avec l’accélération de la transformation digitale des entreprises.

De nombreux projets d’implémentation et de déploiement ont toujours cours et les nouvelles installations nécessitent des ressources compétentes sur le déploiement dans le Cloud, le socle technologique SAP BTP (Business Technology Platform), les solutions applicatives et les analytiques de SAP. Nos clients ont le désir d’innover dans leur secteur à travers l’installation des solutions SAP et l’innovation, quelque soit le domaine, nécessite l’acquisition de nouvelles compétences. Le monde de demain appartient aux organisations apprenantes qui permettront à leurs employés de se former tout au long de leur carrière.

Plusieurs profils sont nécessaires pour mener à bien l’implémentation d’un système d’information ERP: chef de projet, architecte solution, consultant technique, développeur, consultant applicatif, business process owner, technicien support, utilisateur métier, formateur, etc. Les métiers de consultant applicatif, de business process owner ou de technicien support ne font pas forcément appel à une formation initiale dans le secteur du numérique telle que le développement, l’architecture ou l’administration de systèmes. Les consultants applicatifs sont en général recrutés et très appréciés pour leurs compétences dans un domaine métier de l’entreprise, tel que la Finance, les Ressources Humaines ou la Supply Chain par exemple et sont souvent issus des écoles de Management ou des formations universitaires en gestion. Certains de ces métiers s’exercent au sein des ESN (Entreprises du Secteur Numérique) et d’autres au sein des DSI des entreprises utilisatrices de SAP.
Devant le besoin massif de nouvelles compétences et afin de faciliter le recrutement et la formation des profils nécessaires à l’écosystème de partenaires et de clients, SAP Learning a mis en place plusieurs programmes de formation. La plupart de ces programmes mènent à une certification SAP , diplôme qui permet de faire valoir ses compétences auprès des employeurs et de rassurer les clients quant aux ressources intervenant dans les projets portés par les ESN. Être certifié SAP aujourd’hui, c’est disposer d’un atout majeur pour sa carrière et pour assurer une implémentation de qualité de nos solutions !

Dans cet article, nous faisons le point sur toutes les possibilités d’apprentissage des solutions SAP, qu’elles soient digitales ou encadrées avec un formateur, en vous partageant les avantages et caractéristiques des différentes options.

1- Plateforme digitale Learning.SAP.com

Afin de faciliter l’accès à la formation sur ses dernières technologies Cloud et BTP, SAP a mis à disposition une nouvelle plateforme digitale lancée lors du SAP TechEd en 2021 : Learning.SAP.com.

La plateforme s’enrichit régulièrement de nouvelles offres de formation et donne accès gratuitement à des e-Learnings très conviviaux et interactifs, développés avec le souci des meilleures pratiques pour les adultes apprenants. Le succès est indéniable avec plus de 470 000 visiteurs et 230 000 apprenants actifs à fin août 2022.

Les formations sont organisées par rôle et par niveau, et ciblent principalement les profils de développeurs sur la Business Technology Platform. Quelques formations sur les solutions applicatives Cloud et sur l’outil Signavio de modélisation des processus métier sont également disponibles.

Certains des parcours de niveau avancé proposés sur le portail mènent à une certification SAP, par exemple « Developping with SAP extension suite » , « Develop advanced extensions with SAP Cloud SDK » ou encore « Explore SAP Analytics Cloud ». Les formations de niveau débutant quant à elles mènent à un « Record of achievement ». Ces deux labels peuvent être partagés sur les réseaux sociaux afin de valoriser facilement ses compétences SAP.

Learning.SAP.com devient le portail d’accès unique à toute la formation sur les solutions SAP et réunit au même endroit tous les sites d’apprentissage tels que le SAP Learning Hub (plateforme par abonnement), le MOOC OPEN SAP, les sites des communautés ou le Training shop pour s’inscrire à une formation en salle.

Ce nouveau portail dispose également d’une zone étudiants , permettant aux jeunes de découvrir SAP et de leur présenter les carrières du secteur du numérique qui présentent de très belles opportunités. Les étudiants des écoles adhérentes au programme University Alliances peuvent accéder à de nombreux contenus de formation gratuits via ce nouvel espace étudiants. Ainsi, les étudiants peuvent acquérir des compétences SAP, voire même une certification , ce qui peut faciliter et accélérer leur première embauche.

Résumé des avantages du portail :  contenus de formation pour les profils techniques et développeurs, certifications SAP sur les dernières technologies BTP et Cloud, langue anglaise, auto-formation à son rythme, formation gratuite et tout le temps accessible, point d’accès unique à tous les sites d’apprentissage de SAP, zone étudiante.

2- Plateforme digitale SAP Learning Hub

Le SAP Learning Hub est une plateforme vendue par abonnement qui contient tout le contenu d’apprentissage sur les solutions SAP à destination de tous les métiers nécessaires aux projets. Différents formats sont disponibles sur cette plateforme : e-books, e-Learnings, tutoriaux, vidéos, contenus delta pour se former aux nouvelles versions et conserver sa certification à jour, etc. Les Learning Journeys présentent les parcours d’apprentissage permettant de mener aux certifications SAP.

Les apprenants sont accompagnés sur la plateforme par un encadrement pédagogique via les Learning Roomsoù ils peuvent poser des questions sur les contenus et échanger avec d’autres apprenants. De nombreuses Live sessions virtuelles permettent également de bénéficier d’interactions avec des formateurs et experts SAP pour faciliter l’apprentissage.

L’abonnement au SAP Learning Hub inclut l’accès à 60 heures d’un système de formation pré-paramétrépermettant ainsi de réaliser les exercices des manuels de formation et de mettre en pratique ses connaissances, ce qui est essentiel à l’ancrage des apprentissages. Deux tests de certification sont également inclus dans le coût de l’abonnement. Le SAP Learning Hub est aujourd’hui largement adopté par les partenaires pour leurs consultants et par les client pour leurs centres de compétences, et compte 800 000 apprenants abonnés .

Résumé des avantages du portail :  contenus de formation exhaustifs pour tous les profils métiers SAP, parcours de formation menant à toutes les certifications SAP, contenus disponibles en plusieurs langues, auto-formation à son rythme et tout le temps accessible, systèmes de formation pré-paramétrés, deux tests de certification inclus, formules de prix attractives adaptées et flexibles selon les besoins des utilisateurs.

3- Programme People To Work

Le programme People To Work a été créé en Allemagne il y a plus de 20 ans, a plusieurs avantages : recruter, former et certifier des consultants ou des utilisateurs métier, avec l’aide de financements gouvernementaux, ce qui permet de réduire les coûts de ces processus, voire de les annuler totalement pour les entreprises recruteuses. Les candidats sont en effet obligatoirement demandeurs d’emploi, inscrits à Pôle Emploi. L’ambition est de permettre à de jeunes diplômés de trouver un premier emploi à la fin de leur parcours d’études ou à des personnes ayant perdu leur emploi de se reconvertir vers un métier du secteur numérique.

Cette mission a été confiée à deux partenaire en France : FITEC et M2I Formation.

Ces deux partenaires se chargent de sourcer les participants au programme de formation auprès de Pôle Emploi, présentent les CV aux entreprises recruteuses, qui après acceptation du profil devront formuler une promesse d’embauche (financement Pôle emploi assujetti à cette condition).

La formation des consultants sur les domaines applicatifs SAP les plus demandés (SAP S/4HANA modules finance et logistique) dure 3 mois et peut mener à une certification. Elle peut inclure également des compétences complémentaires sur les métiers de la comptabilité ou de la logistique, de la gestion de projet, la réponse à un cahier des charges, la gestion de tickets de support aux utilisateurs ou la prise de parole en public par exemple.

La formation d’autres profils tels que les utilisateurs métier (comptables, gestionnaire de l’administration des ventes ou des achats) ou les techniciens de support est aussi assurée dans le cadre du programme People To work. La formation va essentiellement porter sur les processus métier déroulés dans les applications SAP et dure de 15 à 20 jours en présentiel ou de 3 mois en auto-formation accompagnée par un tuteur.

Les deux programmes consultants ou utilisateurs se déroulent en salle ou en classe virtuelle au choix, en langue française et les partenaires disposent du matériel de formation officiel de SAP traduit en français : accès à la plateforme de formation numérique SAP Learning Hub et systèmes de formation SAP pour la pratique des exercices.

Ce programme a été déployé en France à partir de janvier 2020 et a permis de former plus de 1200 personnes sur SAP, dont 460 consultants et 760 utilisateurs métier, et a remporté le Trophées Défi RSE en décembre 2021 pour sa dimension responsable et sociétale :  100% des consultants et 80% des utilisateurs ont retrouvé un emploi à l’issue de la formation.

Résumé des avantages du programme : recrutement, formation, certification, modules applicatifs SAP les plus populaires, langue française, formation des consultants et des utilisateurs métier, financement gouvernementaux et coût proche de zéro pour les entreprises.

4- Partner Talent Initiative

Le Partner Talent Initiative a été lancé en juin 2022. Géré par SAP au niveau européen, il a pour vocation de former de nouveaux consultants qui seront recrutés essentiellement par les partenaires de SAP. Le programme prend également en charge le recrutement des apprenants avec une cible plus large qui inclut des demandeurs d’emploi ou des personnes en activité souhaitant se reconvertir sur le métier de consultant SAP. L’apprenant est rémunéré pendant la durée de la formation. Le programme est payant pour les partenaires recruteurs, à un coût très avantageux compte tenu des prestations proposées.

Les formations portent sur les dernières technologies de SAP, incluant des modules de déploiement de la version Cloud de SAP : à titre d’exemple, les modules SAP S/4HANA Financial Accounting, SAP SuccessFactors et SAP BTP font partie du planning de cette fin d’année. Les formations s’étendent sur une durée de 5 à 8 semaines, selon les solutions SAP étudiées. La formation se déroule en langue anglaise, en classe virtuelle avec un animateur ainsi qu’en auto-formation sur la plateforme SAP Learning Hub.

Résumé des avantages du programme: Focus partenaires SAP, recrutement, formation, certification, solutions applicatives et nouvelles technologies SAP y compris Cloud et BTP, langue anglaise pour des déploiements internationaux, durée courte, coûts de formation attractifs.

5-  Académies Blended SAP – Programmes des centres de formation SAP

Les académies Blended SAP existent depuis de nombreuses années, sont délivrées par les centres de formation SAP pour former les consultants et permettent de mener à une certification. Elles peuvent se faire dans le cadre de la formation professionnelle des employés, et peuvent être financées par les OPCOs.

Les formations couvrent les sujets de paramétrage de SAP S/4HANA, mais aussi les sujets technologiques ou les analytiques, se déroulent en langue française, en salle de classe présentielle ou en classe virtuelle au choix, sur une durée de 3 semaines intensives. En prérequis, les participants devront étudier un ou deux modules SAP en auto-formation sur la plateforme SAP Learning Hub. Le dernier module de formation au paramétrage se fait également en auto-formation.

Résumé des avantages du programme : formation professionnelle des consultants, grande diversité de certifications SAP, langue française, programme rapide et intensif de 3 semaines en centre et de 3 semaines en auto-formation à son rythme, financements OPCO possibles.

En résumé, la formation SAP est flexible, moderne et accessible à tous, alors pourquoi encore hésiter à vous lancer et à rejoindre les nombreux professionnels déjà certifiés de notre écosystème à travers le monde ?

En résumé, voici dans un tableau toutes les options de formation présentées dans cet article :

Programme Public Contenus Durée Langue Modalité Recrutement Coût de la formation
Learning.SAP.com Développeurs et profils techniques SAP BTP et solutions Cloud A son rythme Anglais Auto-formation Non Gratuit
SAP Learning Hub Tous profils SAP Tous contenus SAP A son rythme Plusieurs langues Auto-formation encadrée Non Par abonnement, prix flexibles et attractifs
People To Work by SAP Consultants et utilisateurs métiers –

Demandeurs d’emploi

 

 SAP S/4HANA FI MM SD 12 semaines Français Salle ou classe virtuelle avec formateur ou

Auto-formation encadrée

 Oui Financement par Pôle Emploi
Partner Talent Initiative Consultants –

Reconversion professionnelle

 SAP S/4HANA Applications

Cloud

BTP

SuccessFactors

 5 à 8 semaines selon programme Anglais Classe virtuelle avec formateur + auto-formation encadrée Oui Financement partiel de SAP, Prix attractif pour les partenaires
Académies Blended Consultants – Salariés en formation professionnelle SAP S/4HANA Applications et plusieurs sujets technologiques 3 semaines avec un formateur et 3 semaines à son rythme Français Salle ou Classe virtuelle avec formateur + auto-formation encadrée Non Financement OPCO possible

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Ridiculously Challenging WordPress Quiz

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I bet you didn’t know that WordPress is the world’s most popular website builder and content management system (CMS).

Just kidding…of course, you did! But that’s not all there is to know about WordPress, so take our ridiculously challenging WordPress quiz and see how much of an expert you are…

(Scroll to the bottom for the correct answers.)

1. What is WordPress?

  1. SEO plugin to check your keyword density
  2. AI tool to create illustrations
  3. Online software to create websites
  4. A coffee shop in Canada

2. What is the number of websites using WordPress?

  1. 75 million
  2. 1.3 billion
  3. 2 thousand
  4. 7.1 billion

3. WordPress has a tradition of naming its major releases after:

  1. American presidents
  2. Famous jazz musicians
  3. British kings
  4. Heavy metal bands

4. How many websites are created on WordPress per day?

  1. Two websites
  2. 20,040 websites
  3. Over 500 websites
  4. 60-80 websites

5. What is the correct WordPress website address?

  1. WordPress.org
  2. WordPress.us
  3. WordPress.com
  4. WordPress.au

6. Who is the WordPress CEO?

  1. Elon Mask
  2. Bill Gates
  3. Leonardo DiCaprio
  4. No CEO

7. Which US government website is using WordPress?

  1. WhiteHouse.gov
  2. U.S. Embassy Websites
  3. State.gov
  4. All of them

8. How many languages is WordPress available in?

  1. 21
  2. 72
  3. 78
  4. 1

9. What is the most downloaded WordPress theme of all time?

  1. Divi
  2. Gutenberg
  3. WoodMart
  4. Astra

10. How many Fortune websites are using WordPress?

  1. 11
  2. 25
  3. 90
  4. 78

11. What is the average salary of a WordPress developer per year?

  1. $100k
  2. $56k
  3. $24k
  4. $201k

12. When was the first WordPress version released?

  1. 1999
  2. 2010 
  3. 2007
  4. 2003

Answers

1. What is WordPress? – 3. WordPress is online, open-source software that you can use to create websites.

2. What is the number of websites using WordPress? – 2. In 2021, WordPress powers over 1.3 billion websites all over the web, and this number continues to grow.

3. WordPress has a tradition of naming major releases after – 2. WordPress has a habit of naming its big releases after famous jazz musicians. For example, in the first version of January 2004, they called 1.0 (Davis), named after American trumpeter Miles Davis. Another version of May 2004 was named 1.2 (Mingus).

4. How many websites are created on WordPress per day? – 3. Over 500 websites are created on WordPress every day. At the same time, only 60-80 sites are built on popular platforms like Squarespace and Shopify. Besides, every second, 17 new blog posts are published on WordPress!

5. What is the correct WordPress website address? – 1. The fact that always confuses beginners is that WordPress.org and WordPress.com are entirely different companies that provide separate services. WordPress.org is the real WordPress everyone talks about that helps you to build websites. While WordPress.com is a hosting provider created by Automattic, the co-founder of WordPress.

6. Who is the WordPress CEO? – 4. WordPress is a free, open-source project. That’s why it does not have a CEO; volunteer developers run the project from all over the globe. This is the reason anyone can submit a report about a bug or suggest features.

7. Which US government website is using WordPress? – 4. The correct answer is all of them. All major websites of the US federal government use WordPress for their websites. The list includes all government sites of big and small cities, counties, universities, and high schools.

8. How many languages is WordPress available in? – 2. The Default WordPress language is English; however, the platform provides a fully translated platform with plugins that allow you to change your site’s language in seconds. The software has been successfully used in over 72 languages and can be modified for more!

9. What is the most downloaded WordPress theme of all time? – 4. Astra is the most downloaded WordPress theme of all time. Astra is claimed to be the most potent and fast theme trusted by many popular brands. Besides, the theme earned over $30M.

10. How many Fortune 500 websites use WordPress? – 1. 11 Fortune websites, such as Walt Disney Company, ABM Industries, and 21st Century Fox, use WordPress.

11. What is the average salary of a WordPress developer per year? – 2. The average WordPress developer earns $56,000 per year, according to Payscale.

12. When was the first WordPress version released? – 4. The first version of WordPress was released on May 27, 2003, which makes WordPress much older than Twitter and Facebook.

 

Featured image via upklyak on Freepik

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