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2020 has been one of the most memorable years in our history. Few of us have been alive long enough to experience a more turbulent time. But throughout the year, we saw design respond to challenging events with positivity, color, and a desire to elevate those people and projects working to make the world better.

As we head into 2021, there’s no denying that 2020 has changed our outlook on life and marked a major turning point in web design trends.

Here’s a collection of the websites we loved the most this year. Enjoy!

Looks Like You Need Iceland

On Looks Like You Need Iceland, you are invited to record a scream, which will then be broadcast into the Icelandic wilderness. It’s meant as a form of therapy. The idea is that you will one day visit Iceland in person. That might still be some way off for most of us, but we could certainly use a good therapeutic scream.

Black Lives Matter

Across 2020 there were major protests around the world in support of Black Lives Matter. The movement’s website is a central hub for news, resources, and civil rights information in 38 countries.

2º Earth

2ºC Earth takes the user to 5 locations worldwide and shows what will happen there if global temperatures rise by 2ºc. Sound is used really well here to create an immersive experience, along with some beautiful photography.

Github

Along with some new features announced earlier this month, GitHub has a glossy new homepage. It has a clean feel, with some nice scrolling animation and sparing but effective use of illustration.

I Weigh Community

Political and social initiatives were big in 2020, and non-profit activism initiative I Weigh Community is the brainchild of actress Jameela Jamil. It’s devoted to radical inclusivity, communicated with bold, expressive graphics.

UNREAL

Back in January, we clicked around UNREAL’s site for hours, enjoying the sharp transitions. The Swiss agency produced a wonderfully chaotic love letter to web animation.

Delassus

Delassus grows fruit, from citrus to avocados. The Moroccan company employs a cornucopia of 3D design to make its site bold, fun, and practical.

Lynn Fisher

We loved everything about Lynn Fisher’s site back in May. The homepage illustration was awesome. It was a humorous approach to RWD that we really appreciated. The site has since changed, with tons more to explore.

Minervo

The Minervo site feels distinctly Latin, with the hot pinks and sun-blasted desaturation feeling suitably South American. We love the cropping on the custom typeface.

Babord

Norwegians have an almost mystical connection with the sea, which is evident in the site for Babord, a Norwegian seafood supplier. We loved the brand font too.

Calexo

Calexo makes THC-infused beverages, and back in April, we loved the color and positivity of the site. The animated hamburger menu was a hit too.

Moooi

Moooi’s site layers illustration with a maximal effect that makes you feel like you’re chasing a white rabbit. There are tons of great UI details here, especially the bar that reveals the product videos.

Blind Barber Anniversary

The Blind Barber celebrates 10 years of success with this microsite. A deconstructed grid and an entirely black and white design, but with color photos, create energy and a sense of joy.

Zand Harirchi Architects

Zand Harirchi is an architecture firm based in Tehran, Iran. Its site features subtle references to architecture, like the delightful thumbnails reminiscent of small windows.

WFN

The WFN (Women’s Funding Network) is an international alliance supporting women’s foundations and gender justice funders. The sophisticated color palette and clean type are both confident and feminine.

Nathan Taylor

We loved exploring Nathan Taylor’s playful site all the way back in January. The different lighting modes were a firm favorite.

Käthe Kollwitz Memorial

A tribute to the life and work of Käthe Kollwitz, an Expressionist printmaker. There’s a catalog of her work, presented alongside large type and splashy color transitions.

Emotive Feels

Emotive Feels is a design manifesto from the Emotive Brand agency that illustrates an A–Z of potential brand emotions with simple animations that we likened to a Blue Note release.

A. N Other

A.N Other’s site for perfume highlights quality ingredients, materials, simplicity, craftsmanship, and the environment; in the process, it cleverly invokes a sense of luxury.

Playtype

Danish type foundry Playtype’s site fits its name perfectly. The playful site with bright blocks of color and the occasional animation shows off some pretty nice typefaces.

Feijoo Montenegro

All-text sites are always a thrill, and back in June, we were treated to this simple one-pager by Feijoo. Details like the numerals being replaced by words are delightful.

Wavering Stripes

Although this site’s subject matter is harrowing, it is presented in a very beautiful, thoughtful manner.

The Oyster & Fish House

Sophisticated typography, the wave textures, the nostalgic feel of the photography, and even the cookie notice’s on-brand styling all show attention to detail, which gives this site its appeal.

Who Cares

Find and ‘photograph’ the endangered species to learn about them in this delightfully illustrated game.

Curbed

When Curbed came under the umbrella of New York magazine earlier this year, it got a makeover. Neon highlights and a distorted grid give an edge to the classic magazine layout.

Yolélé

The carousel of fonio (it’s a West African grain) products on Yolélé’s landing page is a good example of horizontal scrolling that works well. There are some great page transitions too.

Pantheone Audio

Pantheone Audio’s site employs elegant scrolling to enable seamless navigation of an extremely luxurious site, underpinned by a complex grid.

Aelfie

Bright color, an irregular grid, illustrations, and a display type that feels almost hand-drawn perfectly captures the aesthetic of this NY-based home furnishing brand.

Highcourt

This site for private membership leisure club Highcourt uses subtle background color changes and simple line illustrations to create a sense of calm. Black and white are softened to dark blue and ivory, and gentle animation adds interest.

Kate Jackling

Kate Jackling’s site takes a step back and allows the content to bask in the glow of attention, placing her photography at center stage.

Treaty

While there is less hustle and bustle outside than we were used to pre-pandemic, we could certainly all use some calm. Treaty’s site for CBD oils reflects that calm with a combination of video, whitespace, and botanical drawings.

Ukrainian Railroad Ladies

Ukrainian Railroad Ladies is a book of photographs of women, and some men, who work on the Ukrainian railways. The site is basic, even brutalist, but it has charm, and the photographer’s fascination with his subject comes through.

Year & Day

Year & Day is an ecommerce site that sells tableware, from glassware to ceramics. The colorful collection is designed to complement different types of food, and the site’s color scheme reflects that perfectly.

Juan Mora

Juan Mora’s ‘under construction’ holding page has probably been crafted with more care than many full-blown sites. This showcase cleverly manages to demonstrate its subject’s skills without showing a single piece of work.

Lucciano’s

Lucciano’s homepage hero video alone will have your mouth watering for some of their gelato. Much of the appeal of food is visual, and the photography here does not disappoint. Circular text boxes in ice cream colors complement the product shots nicely.

Bored Solutions

Back in April, we were already a little weary of lockdown — if only we’d known how long it would last! The amazing color blobbing of bored.solutions was the ideal distraction.

Grand Matter

Grand Matter is an artist agency representing illustrators. There is a wealth of talent on show here and a broad enough range of styles to keep the web interesting for a good while.

Dunderville

This site for Dunderville motion design studio features a paper fold detail, which adds tactility to the virtual. Some superb type and vector animations showcase an impressive portfolio.

Album Colors of the Year

Album Colors has taken the covers from 150 albums released this year and arranged them by dominant color. The hex code for each color is provided if you want to copy it.

Mammut Expedition Baikal

Mammut uses stunning photography and a strong narrative to present its Eiger Extreme outdoor clothing. Longing for the great outdoors will either be alleviated or exacerbated by this one.

808303

808303.studio is a virtual Roland TR-808 drum machine and TB 303 bass synthesizer. You can program, record, and share your very own 80s techno masterpiece.

Bliss

Humor can be hard to get right, especially when you want to be taken seriously at the same time. Here, it works, and the result is a memorable site, oozing with confidence.

Jazz Keys

Type your message into Jazz Keys, and you’ll hear it in sound. You can send the message to anyone and let them hear your words — the web lives for side-projects like this.

Érika Moreira

The fabulous, simple site for Sao Paulo-based Érika Moreira has some awesome big type and creative case studies. It’s an excellent example of a non-visual portfolio.

G.F Smith

Earlier this year, the site for leading paper supplier G.F Smith got a redesign. It is a simpler design than the previous site and keeps the visual focus on the products and the colors.

Abbotsford Convent

Abbotsford Convent is a creative arts venue in Melbourne, Australia, based in a former convent. The UI for its site blends architectural forms to acknowledge the building’s heritage.

Waka Waka

Waka Waka designs and builds wooden furniture. The mid-century typography and the noise textures transport the site to the last century’s radical graphic design. There’s some clever disruption to the typical thumbnail approach.

Cone

Sites advertising apps always seem to want to box the design into a hastily de-branded mock-up. Cone takes a daringly refreshing approach by depicting a more expansive mobile experience.

Ride Out

Amsterdam’s Ride Out bike store teases the content with an intriguingly masked video. Plus, we love the wheel-inspired spinning links.

Puddle Sound

This site is a model of minimalism. Beautiful photographs and very little text, there is nothing to distract from the product on display.

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Source de l’article sur Webdesignerdepot

A domain name is used to represent online entities and provide users with access to websites that can help them accomplish goals like purchasing products, finding information, and connecting with others. As the internet a tool universally used in commerce throughout business practices, it is important to know what sites you are accessing, as well as any threats that may exist from those domains. 

With phishing attempts and other cyber threats on the rise, online security should be a key part of business planning. Preparing for these risks will help prevent the theft of information and protect your organization and client-base. Having a plan in place will lend your business credibility and reliability in the eyes of your users and partners, who will know that they can trust you with their sensitive data.

Source de l’article sur DZONE

As human beings, we like to think that we’re rational creatures.

We tell ourselves that we make our decisions based on fact and logic. However, that’s rarely the full truth. As much as we try to make choices guided by rationality, the truth is that we’re often highly emotional people, driven by the way that things make us feel.

So, what does that mean for a website designer?

Though designing a functional and logical website is important, it’s crucial not to forget about the emotional impact of each interaction that your customer has with the sites that you build.

Sites that don’t elicit any kind of emotional response aren’t just boring; they’re forgettable.

A forgettable website is poison to any website designer’s portfolio.

That’s why we’re going to introduce you to some easy ways to use emotion in your designs this year.

Getting to the Bottom of Emotion in Web Design

First, you need to understand the part that emotion plays in user decisions.

Don Norman’s book Emotional Design says that there are many things that designers can do to make their designs more emotional. Even something as simple as focusing on the aesthetic impact of your website can make it more likely that you’ll reach your audience on an emotional level.

One important thing to remember about emotional design, is that it’s not just about making your customers feel good. Emotion can be both positive and negative. Sometimes negative emotion is more impactful than positive feelings – it all depends on the kind of site you’re trying to create.

A website selling health products to customers needs to make that audience feel comfortable and confident that they’re buying a trustworthy item. However, it may also need to trigger small feelings of worry or concern in the audience about what might happen if they don’t buy.

Knowing how to walk that balance between positive and negative feelings is how a designer takes a simple website design and turns it into something incredible.

So, where do you get started?

Step 1: Use Visual Elements to Trigger Emotion

Visual elements are one of the easiest points to get started with when you’re designing for emotion. That’s because visuals are fantastic at drawing out feelings.

An animation can create an emotional connection with your audience by helping them to understand how your product works or making them laugh when they land on your page. A genuine photograph of your team working together can inspire trust and feelings of affinity.

One of the most common visual elements used to trigger emotion is color.

Shades like blue and green in the digital design world are more likely to drive feelings of calmness and comfort. On the other hand, red and yellow often encourage feelings of enthusiasm and happiness.

The way that you use color can make a massive difference to how users feel when they arrive on a website. For instance, the Barclay’s website would have been pretty boring if it was just a basic black and white screen. However, a banking site can’t afford to go over the top with animations or illustrations in most cases, as this can detract from its professional image.

Adding small patches of blue in a way that complements the brand’s color palette is a great way to generate feelings of trust. Combined with the image of a genuine real-life person, and calm tones, the bank instantly presents itself as something approachable and honest.

At the same time, the clear hierarchical layout of the bank’s website, with an easy-to-follow navigation bar, easy-to-read font, and clear headings and buttons comfort the customer. Users get exactly what they expect when they come to a financial website, and that makes users feel as though they’re in the right place.

Step 2: Create Engaging and Emotional Interactions

Visual elements are a great way to embed emotion into digital design. However, they’re just the first step. The emotional aspects of your web design choices should also appear throughout the interactions that customers have with the website.

A good interaction on a website or app needs to be simple and straightforward enough that users feel comfortable taking the next step in their journey. However, it also needs to drive the right emotional response from users too.

For instance, when you sign up for a free account trial from Box.com, you don’t just get a form full of information that you need to fill out.

Next to the form, you also get information about what you’re signing up for, complete with small checks next to each of the free features you’re getting. This helps to put the customer’s mind at ease and remind them that they’re in the right place.

The use of a box, including discount information next to the sign-up form also helps to make the interaction more emotional, by reminding customers that they’re getting something for free.

Every time a customer interacts with a website, there’s another opportunity to engage them on an emotional level. On the Firebox website, when a customer adds something to their cart, there’s a small animation on the cart icon that informs them that something is waiting for them.

When they click through to the checkout, they get instant information, including what they can do to “gift wrap” their item, and buttons showing the various payment options available.

Whenever you’re designing a page for a website, whether it’s the checkout page, a product page, or something else entirely, think about the interaction that the visitor is having at that moment. How can you ensure that each customer feels more comfortable, delighted, informed, or engaged?

Step 3: Leverage Microcopy and Detail to Express Emotions

Visuals are an excellent way to express emotions.

However, they’re not the only option.

As a designer, you’ll need to think about how you can combine web design with the use of microcopy to connect with customers on a deeper level.

Rather than drawing attention to tedious, dull, or impersonal instructions, notifications, and error messages on a site, how you can you make sure that everything on the website delivers the same emotional impact?

The simple addition of a tiny illustration is enough to provide a much more emotional experience to customers. Compelling micro copy and illustrations on 404 pages can also strengthen the connections that customers have with the sites they visit.

Just look at how Google added a dinosaur game to the page that customers are sent to when they don’t have an internet connection.

The right micro copy and interactions can instantly transform even a negative experience, like not being able to connect to the internet, into something emotionally engaging and positive.

When it comes to making an emotional connection between your customer and their end users, web designers need to remember that often the smallest details can make the biggest differences. Little extra features, like implementing a way for customers to have fun when their internet connections aren’t working, are the things that make websites more memorable from an emotional perspective.

Don’t Choose Emotion Over Functionality

Although emotional impact can be an essential aspect of a fantastic website design, it’s important not to get carried away. Adding too much to a website in the form of little extra graphics and unique interactions could end up weighing down a site and making it slow to load.

Although it’s valuable to think about how every interaction an end-user has with a website will make them feel, it’s important not to overlook the basics of web design when you’re at it. You’ll still need to ensure that the finishing design is easy to use, engaging, and attractive.

Pay attention to the basics of user experience design, and make sure that the extra emotional elements you’re infusing into your sites aren’t going to damage the experience that end-users get.

If you can get the blend right between emotional impact and functionality, then you could create the kind of website that audiences will never forget.

It pays to implement emotion into your design portfolio.

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Source de l’article sur Webdesignerdepot

The holidays are fast approaching. But that doesn’t mean it’s too late to get a new website online or to make your existing one look festive for the holiday season.

When it comes to decking the halls of your website with a little festive cheer, how do you do this without spending loads of money and time on it?

You’re in luck. BeTheme has a variety of pre-built websites to help you do just that. Not only that, but you can use these festive websites for a variety of occasions, like:

  • Hanukkah
  • Kwanzaa
  • Christmas
  • Boxing Day
  • New Year’s

You could also just use one of these sites to make your website feel more seasonal as the temperatures get colder and the snow starts to fall. (If that’s what your winter wonderland looks like!)

Let’s have a look at 4 ways you can bring a little seasonal or holiday cheer to your visitors with a festive website from BeTheme:

Tip #1: Use a Page Builder That Makes it Easy to Swap in Festive Content

Unless you’re running a business like the Christmas Tree Shops, it doesn’t make a lot of sense to have holiday imagery up all year long.

The only problem, though, is that it can be a real pain having to go in, find a new theme, and then redesign your site around it… For only a month or two.

That issue is easily resolved with BeTheme, which comes with over 600 pre-built websites and two page builders — Muffin and Elementor.

Because there are so many pre-built sites available, you can easily switch to a non-festive website once the holiday season is over.

In order to swap out this design with a festive website, you’d first have to reset your theme (which Be provides instructions on how to do). Then, install the new site you want to use.

Like BeXmas:

And if you only want, say, a new hero image in the top of your website, you can cherry-pick which parts of the pre-built site you install.

Tip #2: Effortlessly Switch From One Holiday to the Next

Let’s be honest, the winter holiday season can feel a little nuts — not just because your business has to keep up with the change of pace, but because your website has to keep in step with what’s going on.

So, let’s say you have an ecommerce site that changes frequently for upcoming sales, holidays, events, and so on. For this, you could use the BeMall pre-built site (all year long, mind you):

As you can see, it currently has a Black Friday message on the homepage. It’s not uncommon to have to transition from Black Friday or Cyber Monday into the December holidays.

Here’s how you might do that:

The update can be as minor or major as you want. So long as you use graphics and content that stay on-brand, you can easily swap out as much of your imagery as you like.

Tip #3: Use Small Animations to Bring the Holidays to Life

Holidays should be a time to lift spirits. Having a website that’s able to satisfy your customers’ needs during the holiday season will certainly help.

You might also want to think about adding small animations to your design, too.

The animations themselves don’t have to be festive, but you can use them to call attention to holiday-themed content. Take, for instance, BeParty:

You don’t need to have champagne bottles popping or streamers flying across the screen to get your point across.

This animation gives the New Year’s party balloons a gentle and natural feeling of bobbing up and down. An attention to a detail this small is sure to bring a smile to your visitors’ faces.

Tip #4: A Little Hint of Seasonal Flavor Can Go a Long Way

Holiday celebrations aren’t always big blowouts. Unless your entire business is going all-in on the holidays (or it’s a totally holiday-themed business), there’s no reason your site should have to go all out either.

Sometimes a more understated approach is best.

In that case, you’d keep your normal branded elements, imagery, and content in place on the website. But to make it feel a little more festive, you could infuse your site (at the very least, the homepage) with slight seasonal or festive touches.

For instance, let’s say you’ve built a website for a popular ski resort. Your website might look like the BeSnowpark site does normally:

The main draw of the resort is skiing, so it wouldn’t make much sense to change the graphics. However, you could do something like this:

It’s a small enough change, but the gift emoji and bigger lettering in the green button might inspire loyal snowbirds as well as first-time visitors to more quickly book their much-needed holiday getaway.

Get Your Festive Website for Christmas, New Year’s, and More

There are many science-backed reasons why a festive website is a good idea.

Holiday decorations, in general, stir up positive feelings of nostalgia for many people. They can also help alleviate some of the stress that’s built up over the course of the year:

What’s more, holiday decorations can visually signal to others that you’re friendly and accessible, even if they don’t know you.

Sounds exactly like how you want visitors and prospects to feel, right?

As you can see, there are many ways to decorate your website for the holidays. To do it quickly and affordably — and not completely turn your regular website upside-down — a BeTheme pre-built site is the way to go.

 

[– This is a sponsored post on behalf of BeTheme –]

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Source de l’article sur Webdesignerdepot

You’ve named your business. You’ve sorted out the visual branding piece. Now, it’s time to get your business online so you can start making money.

In this post, we’re going to look at where your web design business needs to set up shop online and how to get it up and running quickly.

Step 1: Set Up Your Website

As a web designer or developer, having a website is non-negotiable.

Not only does a website provide prospective clients with all the information they need about you, it can help you automate many of those annoying tasks that get in the way of your actual paid work.

So, let’s start here:

Buy Your Domain Name

If you haven’t done so already, use the business name generator exercise to come up with a domain name. You then have a couple of options for buying it.

To Do:

  • Buy it from a domain name provider like GoDaddy or Domain.com;
  • Or buy it from your web hosting company;
  • Check the next step to see which option makes the most sense for you.

Choose a CMS

Use the same CMS as the one you’ll use to build your clients’ sites. That way, clients don’t wonder why you’d use something like Squarespace for your site, but then recommend WordPress for theirs, for example.

To Do:

  • If you use a self-hosted CMS (like WordPress, Drupal, or Joomla), hold on this until you purchase your web hosting;
  • If you use a hosted CMS (like Wix, Squarespace, or Shopify), you won’t need to do the next step. Instead, just sign up for your website builder and buy your domain name now.

Buy Your Web Hosting

If you’re wondering what the difference is between the various types of web hosting, read this post.

Basically, this is what you’re looking for:

  • A hosting company with a good reputation that provides expert and timely support;
  • An affordable starter plan — either shared or cloud hosting;
  • Server locations near you (at the very least, in the same country as you);
  • Top-notch security features at the server level as well as the physical hosting facility;
  • Caching and other speed optimizations built into the server and on-site equipment;
  • Compatibility with your CMS (look for one-click install, too).

Also, look for add-ons like SSL certificates, CDNs, and, of course, a free domain name.

To Do:

  • Sign up for the hosting plan you want along with your domain name and SSL certificate (this is a must for SEO);
  • Install your CMS from the control panel once you’re ready to go.

Build Your Website

Ultimately, you have two goals here:

  1. To build a website that convinces prospective clients that you’re the real deal;
  2. To build a website that prospects would want for themselves.

So, there’s no need to go crazy with outlandish features or futuristic animations and design. Keep it simple. Keep it neat. And give prospects an honest portrayal of who you are, and what you can do for them.

Design It

The first thing to do is take all that work you did to create your visual branding and use it to design your website.

If you’re building a WordPress website, consider starting with one of these multipurpose themes.

Build Out the Pages You Need

A theme will automatically create the pages you need (most of them, anyway). If you’re not sure which ones to start with, these are the ones your prospects are going to be looking for:

You may also want to add separate pages for Testimonials and Case Studies once you’ve accumulated enough of them to show off. For now, you can include samples of your work in the Portfolio page and testimonials on the Home page.

Fill in the Content

Even if writing isn’t your strong suit, that’s okay. So long as the content you write for your site is free of spelling and grammar errors, your prospective clients are going to focus on what you’re telling them, not on how proficient a writer you are.

That said, if you’re nervous about this piece of your website, here are some tips to help you out:

1. Be concise, it’s not just minimal design that goes over well with modern audiences. Minimal copy does, too.

2. Be transparent. Tell prospects what exactly they can expect when they work with you and why your web design services are going to be different from the competition.

3. Consumers don’t trust companies that use meaningless buzzwords and make empty claims. Instead, focus on writing about the real and very competitive skills you have. According to research from NIDO Student, these are the skills employers look for when hiring a designer:

4. Let your images tell some of the story for you. Just make sure you use (or create) images that will impress your audience.

5. After you’ve written your content, take a step back and tackle the structure and formatting from a designer’s POV.

6. Before you hit the “Publish” button, run your copy through Hemingway Editor to ensure your content is error-free.

Add the Right Features

When I talk about features, I’m referring to anything outside the main design and content on your website. These are usually sales and marketing tools like:

  • Chatbot/live chat
  • Contact forms
  • Pop-ups or notification banners
  • Discovery call scheduler
  • Cookies consent notice

Only add the features you absolutely need. In other words, the features that will automate the marketing and sales tasks you’d otherwise have to manage on your own.

Step 2: Optimize Your Website for Search Engines

Search engine optimization (SEO) is a very important part of the work you do to get your business online. Here’s why:

After you launch your business and website, the next thing you’re going to focus on is getting clients. This can take a lot of work as you pore over the following resources for referrals and leads:

  • Your existing contact list (i.e. family, friends, old employers, colleagues, etc.);
  • Freelance job boards;
  • Industry-specific job boards;
  • Social media posts, pages, and groups;
  • Google search results for “we’re hiring”;
  • And so on…

And when you’re not busy cold-emailing prospective clients or talking to them on the phone, you’re probably going to be working on your business’ processes. Running a business is very time-consuming.

So, what happens when you finally start working on website projects? It’s not like the client search ends there. It’s an ongoing thing. Which is why your website needs to be optimized for search.

Once your site gets indexed by Google and starts to generate authority, your pages will rank better and the increased visibility will start generating leads without you having to actively make the first move.

SEO is a huge topic, so I’m not going to cover it here. However, the links below will do a good job of guiding you towards your next steps.

To Do:

Step 3: Get Active on Social Media

Your website is going to play a lot of roles:

  • Digital business card;
  • Authority builder;
  • Marketing vehicle;
  • Sales platform;
  • Content marketer.

But there’s one very critical thing it can’t do and that’s directly converse with your audience and grow your network. This is why you need to spend time building out your social media once your website is good to go.

As for which social media platforms to use (as there are way too many), here are my thoughts:

Become an authority on Twitter.

Twitter is a good place to share daily thoughts and interesting content you’ve found on the web.

Get discovered on LinkedIn.

LinkedIn is useful because it’s another place to get noticed by potential employers, so make sure your relevant work experience and portfolio are up-to-date.

Connect with other creatives on Facebook.

It’s really hard to get noticed on Facebook unless you pay to play. Instead, use it to find groups that you can turn to for support, referrals, and brainstorming.

Share your work on Dribbble.

While you could use Instagram or Pinterest to show off your work, you might get more traction on a design-specific platform like Dribbble. Serve as inspiration for others and potentially get discovered by prospects looking for designers there.

Down the line you might decide to expand your business into recurring revenue opportunities like online courses. In that case, a platform like YouTube would be great. For now, focus your efforts on the main ones above.

To Do:

  • Create your social media accounts;
  • Brand them to match your website — both the visual component as well as the bio;
  • Start sharing content on a regular basis. You can automate sharing with a social media management tool, but remember to log in at least a couple times a week so you can engage with others, too;
  • Be careful not to commit these social media faux pas.

Wrap-Up

I realize this is a ton of information to throw at you. However, if you want to get your new business online and for it to succeed, you need to maximize the opportunities that are available to you.

I hope this three-part guide to starting a new business has been helpful. If you have any questions on the tips provided along the way, let me know in the comments.

 

Featured image via Pexels.

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Source de l’article sur Webdesignerdepot

Les apports de l’industrie 4.0 permettent de rendre les entreprises plus agiles, et aptes à répondre aux enjeux d’hyperpersonnalisation des produits, ainsi qu’aux aléas, économiques, sanitaires ou climatiques.

L’industrie doit faire face aujourd’hui à deux défis clés :

  • L’hyperpersonnalisation des offres induite par la montée de l’économie d’expérience, qui pousse les entreprises à aller de la mass production vers la mass customization.
  • La multiplication des changements brusques dans les habitudes de consommation, provoquée par des crises sanitaires, économiques et bientôt climatiques.

L’industrie 4.0 entend répondre à cette double problématique en rendant la production plus agile. Basiquement, l’industrie 4.0, c’est la transformation numérique appliquée au monde de l’industrie, avec une digitalisation des processus de production. Digitalisation qui doit s’accompagner d’une collecte et circulation des données assurée en temps réel entre les sites de production et le SI de l’entreprise.

De la nécessité de disposer d’un socle solide

Des processus standards et une plate-forme robuste sont nécessaires. « Notre partenariat avec SAP remonte à 2007, lors du déploiement de l’ERP qui sert maintenant de socle à notre stratégie Industrie 4.0. Les notions de socle et de standardisation des processus sont très importantes, » témoigne Damien Régnier, Digital & Shopfloor Operation chez Faurecia.

Attention toutefois à ne pas faire de la standardisation des processus un facteur de réduction de la flexibilité. « Il y a un écart entre le monde de l’ERP et le « shop floor ». L’un a besoin de processus standardisés alors que l’autre demande un certain niveau de flexibilité. » C’est donc un équilibre entre agilité et efficacité qu’il faudra savoir trouver.

Tout n’est d’ailleurs pas forcément bon à digitaliser sur la chaîne de production. « Il faut partir du « pain point » pour trouver des sources de gain, du ROI. Cibler les bons processus avec les bonnes technologies, » analyse François-Xavier de Thieulloy, expert Industrie du Futur à la Direction de l’accompagnement chez Bpifrance.

Le MES, primordial sur les chaînes de production

« L’introduction d’un MES (Manufacturing Execution System, logiciel de pilotage de la production) a été une étape importante dans la digitalisation de nos processus de production », explique Alexandre Sizaret, responsable Production System Efficiency chez Airbus. « Notre MES, sur base SAP ME, est aujourd’hui déployé dans 280 stations de production à travers l’Europe et utilisé quotidiennement par 5000 collaborateurs. »

Un MES permet de faire remonter les données de production en temps réel, mais également de faire redescendre alertes, informations et décisions auprès des opérateurs. Alexandre Sizaret alerte toutefois sur les dangers d’une digitalisation à outrance des processus. « À vouloir trop enrichir le MES, nous avons fini par perdre des utilisateurs. Nous avons alors pris du recul pour retravailler l’expérience utilisateur, en partenariat avec les opérateurs et les chefs d’équipe. »

« La co-construction de la solution reste primordiale, confirme François-Xavier de Thieulloy. Il faut écouter les acteurs de terrain afin de pouvoir les embarquer dans le projet. »

Les règles d’une digitalisation réussie

Nous l’avons vu, pour disposer de données de qualité et en quantité suffisante, il faut tout d’abord disposer de fondamentaux solides, comme un ERP. Mais aussi un MES, pour descendre au plus près de la chaîne de production, ainsi que des technologies comme l’IoT qui vont faciliter la capture de données.

Il faut également savoir traiter ces données qui vont aider à la prise de décision (data to action) ou piloter directement des processus (data driven process). Des informations doivent également redescendre afin de faciliter le travail de l’opérateur. L’opérateur augmenté est un des atouts clés de l’Industrie 4.0.

Enfin, lorsque le volume de données devient suffisant, des techniques de Machine Learning et d’Intelligence Artificielle pourront être utilisées afin d’anticiper les aléas et d’améliorer la production ainsi que la maintenance des équipements.

Tout ceci nécessite toutefois un SI solide et complexe, qui n’est pas toujours à la portée des petites entreprises. « Les PME industrielles ont besoin de solutions très packagées, proposant un ROI rapide », confirme François-Xavier de Thieulloy.

D’autres défis à ne pas négliger

Alexandre Sizaret insiste par ailleurs sur la nécessité d’assurer une continuité digitale : « La data doit aller de l’ingénierie jusqu’à la production et vice versa. Savoir capter ce qui se passe sur le terrain permettra d’alimenter des jumeaux numériques avec précision. »

Damien Régnier milite pour sa part en faveur de solutions hybrides : « Il faut trouver le bon équilibre entre du tout cloud et du tout local, du tout standard et du tout spécifique, mais aussi du tout agile et du tout efficace. »

Enfin, François-Xavier de Thieulloy, alerte sur le besoin d’accélérer le rythme de transformation : « Nous aimerions passer rapidement de quelques dizaines d’entreprises qui franchissent le pas chaque année vers l’Industrie du Futur à quelques centaines. »


En savoir plus sur les solutions pour l’industrie 4.0, production


 

The post Comment aborder sa transition vers l’industrie 4.0 ? appeared first on SAP France News.

Source de l’article sur sap.com

When I use map apps such as Google Maps, I often use Street View to display more detailed views of a street or inside of a building.  Although Google Street View is fantastic, there are many use cases where I want to control the development pipeline and assets without having to upload images to Street View. 

To control and optimize your business workflow, you can use open-source Marzipano to build virtual tours yourself and host the tours on your own web site.  This tutorial explains how to build the tour with open source software and host it for free on GitHub Pages. The technology and techniques can scale to large cloud businesses and are in production at commercial sites.   This tutorial focuses on a minimal simplified site to get you started with the basic concepts in minutes.

Source de l’article sur DZONE

Personalization; it’s probably one of the most important design trends to emerge in recent years.

As consumers in all industries become more demanding, they’re increasingly searching for online experiences that are customized to suit their individual needs and expectations.

Today, personalization exists in virtually every digital interaction, from adverts on social media to PPC campaigns and email marketing efforts.

Used correctly, the manipulation of demographic, behavioral, and other in-depth user-data can help designers to create dynamic, highly customized content for each website user. At the same time, these unique websites ensure that designers really make an impact on behalf of their clients, outshining the competition and driving amazing results.

What is Hyper-Personalization?

Basic personalization in web design involves making changes to a design based on what you know about your client’s target audience.

For instance, if you knew that you were designing for an audience that spends more time on their smartphone than their computer, you’d concentrate on building hyper-responsive experiences for small screens. For instance, the Canals-Amsterdam.nl website is specifically designed to support people using smartphones to swipe, tap, and scroll.

If you’re aware that your customer’s target market is other businesses, you might put more testimonials, free demo CTAs and other enticing components on the website to encourage investment.

Hyper-Personalization is an emerging trend for 2020 that focuses on going beyond the basic understanding of a target audience, to look at genuine customer data. Hyper-personalization is all about leveraging in-depth omnichannel data to drive more advanced customer experiences on every page of a website.

For hyper-personalization to be genuinely effective, designers need access to virtually unlimited data, from CMS systems, sales teams, marketing experts, and more. When you have that data handy, you can use it to:

  • Design websites that showcase dynamic CTAs, featuring content relevant to each user;
  • Implement sign-in screens for customers vs. demo requests for new leads on home pages;
  • Showcase products similar to past pages when repeat customers return to a site.

Why is Hyper-Personalization Important?

Personalized experiences have always been important to the sales journey.

However, in an era where companies are constantly competing to grab user attention, you can’t just cater to your site designs to a group of people anymore. Increasingly, users are expecting specific interactive moments on websites, made just for them.

Amazon is an obvious example to consider here. As one of the world’s leading online shopping sites, Amazon’s efforts with website personalization are incredible. The Amazon website uses tools integrated into the back-end of the marketplace to watch everything a customer does on its platform.

As users browse through the website, the site jots down each category that you look at, and which items interest you. Thanks to this, Amazon can suggest which products you may be most interested in.

Websites like Madebyhusk also offer an incredible insight into hyper-personalization, allowing users to browse for the products that appeal to them based on in-depth filters like edging and color.

The result is a higher chance of conversion.

When customers feel as though they have complete control over their buyer journey, and that each step on that journey is tailored to them, they’re more likely to buy.

Better Converting CTAs

A call to action is an excellent way to move things along when you’re encouraging the buying process with your target audience.

Used correctly, your CTAs can encourage more than just cart conversions. They can also convince people to sign up for your newsletter via a subscription form, take a survey, or begin a free demo.

Regardless of the CTAs that you choose to implement, personalization will quickly make your requests more effective. According to studies, CTAs that are personalized are 202% more effective than generic alternatives.

For instance, Byhumankind.com uses a crucial statement: “Great personal care products don’t have to come at earth’s expense.” Followed by an engaging CTA to drive positive action from their audience. The company knows that they’re appealing to a customer interested in saving the planet, so they make the benefits of “Getting Started” obvious immediately.

Using data provided by clients, designers can figure out exactly how to position CTAs and offers for customers. For instance, notice that Humankind has a green colored CTA button.

Most buttons take advantage of bold colors like red and orange, but the green shade for Humankind further highlights the nature-driven personality of the brand.

Relevant Product Recommendations

Repeat customers are infinitely more valuable than people who purchase just one item from your site.

However, convincing a standard customer to become a repeat client isn’t easy. Sometimes, clients need a push to determine what they want to buy next.

Fortunately, as a website designer, you can help with that. Using dynamic modules in the product pages of your customer’s website, you can show individual end-users what they might want to purchase next from a specific brand.

These dynamic modules can use information about what each customer has purchased in the past, to suggest a new product or service. Amazon do particularly well in this regard, leveraging a vast marketplace and treasure trove of information to make quality recommendations. But you don’t need to be designing a considerable website for a global business like Amazon to take advantage of dynamic suggestions. Any business with a focus on hyper-personalization can benefit from this strategy.

Increased Time on Site

Any form of personalization on a website can significantly improve the amount of time a customer spends in that digital environment.

Imagine walking into a restaurant that seems as though it was designed specifically for you. The décor, the seating arrangements, and even the menu are customized to your taste. You’re more likely to spend your time and money there than on any generic food place you find on the street.

The same rules apply to website design. The more hyper-personalized you can get with your client’s design, based on what you know about their customers, the easier it will be to keep customers engaged.

For instance, the WarnerMusic.no website entices visitors with various high-quality images of popular bands and artists, before providing them with endless information about the brand and what it does. The designer of this site knew that it needed to appeal to the visual demands of the audience first, before offering useful information like featured artist lists, News, and blog posts to keep the users on site.

Hyper personalization is all about figuring out what kind of end-user you’re designing for, so you can build the digital environment that’s more engaging and compelling to them. Some designers even create dynamic pages that change depending on whether a customer is a repeat client or a new visitor.

Improved Loyalty and Affinity

Finally, it’s human nature that we all want to spend time with the people that treat us best.

We all value excellent customer service, which is why customer experience is the most significant differentiating factor for any organization today.

Web-based personalization works in a similar way. When you use your design tools to make the site experience that you give to each visitor warm, individualized, and welcoming, then your clients are sure to see a boost in customer loyalty.

Around 89% of consumers say that they’ll only consider buying from brands that care about them. As a designer, you can convince every website visitor that they’re going to get the experience they deserve. Just look at how TheHappyHero.com instantly lets clients know that they can expect a fun and friendly interaction on every page.

Accessing useful data from the companies that you’re working with before you begin developing and designing a website could be the key to creating happier customers and higher conversions.

The more delighted end-users are with the experience that a website gives them, the happier that your client will be with you – increasing the impact of your design portfolio.

If you can create customer loyalty and affinity for your client, then you will be able to develop the same feelings between yourself and your client. This could mean that you earn more recommendations as a designer and build your position as a leader in the industry.

Hyper-Personalization is Crucial for 2021

As companies continue to worry about how they can safely use data without crossing the line when it comes to customer privacy, hyper-personalization has stayed just out of the mainstream. While it may be a while before we see every website designer starting their process with piles of in-depth data, it seems that we are heading in that direction.

Customers in 2021 and beyond will undoubtedly want a more advanced and customized experience from the brands that they interact with – particularly in an era where it’s becoming much easier to deliver meaningful moments online.

Source

Source de l’article sur Webdesignerdepot

Autre source / On the same theme

A hacked WordPress site is as damaging as having your home burgled. It can completely shatter your peace of mind and adversely impact your online business. 

Why do hackers target WordPress sites? The answer is relatively simple: WordPress is the single biggest platform for website creation these days, so there’s a larger base to attack; this attracts the attention of online criminals. 

So, how can a hack impact your website? 

Depending on the type of attack, your website could suffer any of the following:

  • It could be defaced completely;
  • It could load or operate very slowly on any device;
  • It could completely crash and malfunction;
  • It could display the dreadful “White Screen of Death”;
  • Its incoming visitors could be redirected to other suspicious websites;
  • It could lose all your valuable customer data.

This list is not exhaustive but you get the idea.

Now that we know how a successful hack can impact your website and online business, let us look at the top 10 reasons behind WP hacks and prevent them.

1. An Insecure Web Host 

Like any website, WordPress is hosted on a web host or server. Unfortunately, most site owners do not pay much attention to the web host they select and choose the cheapest they can find. For example, it is more affordable to host a website on a shared hosting plan — one that shares its server resources with many other websites like yours.

This can make your site vulnerable to hackers as a successful hack into any website on the shared server. A single hacked site can consume the overall server bandwidth and impact all the other sites’ performance.

The only way to fix this problem is to opt for a reliable host and a virtual or dedicated server.

Pro tip: If you’re already using a shared hosting plan, check with your hosts if they offer VPS hosting and make the switch.

2. Use of Weak Passwords

Weak passwords are the main reason behind successful brute force attacks that target your account. Even to this day, users continue to use weak and common passwords like “password” or “123456”; if you’re one of them, your website could land in trouble!

Guessing weak passwords allows hackers to enter the admin accounts where they can inflict the maximum damage.

How do you fix this problem? Simple, ensure all your account users (including admin users) configure strong passwords for their login credentials. With at least 8 characters, passwords must be a mix of upper- and lower-case alphabets, numbers, and symbols. 

For added safety, install a password management tool that can automatically generate and store strong passwords.

Pro tip: You can use a plugin to reset passwords for all your users.

3. An Outdated WP Version

Outdated software is among the most common reasons why websites get hacked. Despite being free to download, most site users defer updating their site to the latest version, for fears of updates causing their site to crash.

Hackers take advantage of any vulnerability or bug in an older version and cause issues like SQL Injections, WP-VCD Malware, SEO Spam & other major issues like website redirecting to another site.

How do you solve this problem? When you see a notification about an update on your dashboard, update your site as soon as possible.

Pro tip: If you are worried about updates crashing your live website, you can first test the updates on a staging site.

4. Outdated WP Plugins and Themes

Similar to the previous point, hackers also take advantage of outdated, unused, or abandoned plugins and themes installed on websites. With over 55,000 plugins and themes that are available, it is easy to install a plugin or theme, even from unsafe or untrusted websites. 

Plus, many users do not update their installed plugins/themes to the latest version or do not find the updated version. This makes it easier for hackers to do their job & infect sites.

How do you avoid this problem? As with the core WP version, update each of your installed plugins/themes on your site regularly. Take stock of all the unused ones and remove them or replace them with better alternatives.

You can update your plugins/themes from your hosting account.

Pro tip: We suggest setting aside time every week to run updates. Test them on a staging site and then update your site.

5. Common Admin Usernames 

In addition to weak passwords, users also create common usernames that are easy to guess. 

This includes common usernames for admin users like – “admin”, “admin1”, or “admin123”. Common admin usernames make it easier for hackers to get into admin accounts and control backend files in your WP installation.

How do you avoid this problem? If you are using any such usernames that are easy to guess, change them immediately to a unique username. The easiest way of doing it is through your hosting account’s user management tool, by deleting the previous admin user and creating a new admin user with a unique username.

As the first step, change the default username of your admin user and limit users who have administrator privileges.

Pro tip: WordPress has 6 different user roles with limited permissions. Only grant admin access to users who really need it.

6. Use of Nulled Plugins/Themes 

Coming back to the importance of plugins/themes, users have access to many websites that sell nulled or pirated copies of popular and paid plugins and themes. While these are free to use, they are often riddled with malware. They can compromise your website’s overall security and make it easier for hackers to exploit. 

Being a pirated copy, nulled plugins/themes do not have any available updates from its development team, hence will not have any security fixes.

How do you fix this problem? Simple, for a start, only download original plugins and themes from trusted websites and marketplaces.

Pro tip: If you don’t wish to pay for paid or premium plugins and themes, opt for a free version of the same tools that will have limited features but are still safer to use than the nulled version. 

7. Unprotected Access to wp-admin Folder

To take control of your site, hackers often try to break into and control your wp-admin folder in your installation. As the website owner, you must take measures to protect your wp-admin directory.

How can you protect your wp-admin folder? First, restrict the number of users having access to this critical folder. Additionally, apply for password protection as an added layer of security for access to the wp-admin folder. You can do this using the “Password Protection Directories” feature of the cPanel in your web host account.

Pro tip: Besides these fixes, you can also implement Two Factor Authentication (or 2FA) protection for all your admin accounts.

8. Non-SSL Website

You can easily migrate your HTTP website to HTTPS by installing an SSL certificate on your site. SSL (or Secure Socket Layer) is a secure mode of encrypting any data transmission between your web server and the client browser.

Without this encryption, hackers can intercept the data and steal it. Plus, a non-secure website can have many negative implications for your business – lower SEO ranking, loss of customer trust, or a drop in incoming traffic.

How do you fix this problem? You can quickly obtain an SSL certificate from your hosting company or SSL providers. It encrypts all data that is sent from and received by your website. 

Pro tip: You can get a free SSL certificate from places like Let’s Encrypt, but these provide limit protection that will only be sufficient for a starter site or small site.

9. No Firewall Protection

Lack of firewall protection is another common reason why hackers can bypass website security measures and infiltrate the backend resources. Firewalls are the last line of defence against hackers and work like the security alarm installed on your house. Firewalls monitor web requests coming from various IP addresses, including the suspicious (or bad) ones. 

They can identify and block requests that are known to be malicious in the past, thus preventing easy access for hackers to your website domain. Web application firewalls can thwart various attacks, including brute force attacks, XSS, and SQL injections.

Pro tip: A firewall provides much-needed security and is  your first line of defence. But it’s important to also have a malware scanner installed.

10. Lack of WordPress Hardening Measures

Typically, hackers target the most vulnerable areas or weaknesses within a WP installation, to illegally access or damage the website. The WordPress team has identified these vulnerable areas and has devised a list of 12 hardening measures recommended for every website.

A few of these include:

  • Disabling the File Editor;
  • Preventing PHP execution in untrusted folders;
  • Changing the security keys;
  • Disallowing plugin installations;
  • Automatic logout of inactive users;

How do you implement these hardening measures? While some steps are easy to understand, others require the technical expertise of how WordPress works. 

Pro tip: You can implement hardening measures on your own. However, some measures require technical expertise so in these cases, it’s much easier and safer to use a plugin.

 

Featured image via Pexels.

Source


Source de l’article sur Webdesignerdepot

Les marchés de clients individuels, optimisés par les plateformes et les algorithmes, peuvent désormais devenir instantanément une communauté ouverte pour des actions collectives et coopératives.

L’essor des communautés numériques

La technologie aide les clients à interagir plus facilement et à s’organiser en un nombre infini de communautés numériques exigeantes, parfois même révoltées.

Ces communautés se forment souvent de manière spontanée et se développent de façon exponentielle à un coût quasi nul. Nous le voyons, par exemple, lorsque de simples histoires individuelles deviennent virales ou lorsque des entreprises ont à affronter, quasiment du jour au lendemain, des foules qui entreprennent des actions difficiles à gérer.

La création et le partage d’objets sociaux sont au cœur de cette révolution des communautés numériques (1). Les communautés numériques étaient initialement basées sur des intérêts communs et se sont formées autour de points de rassemblement en ligne tels que des groupes de discussion et leurs artefacts numériques, les publications. De nos jours, les objets sociaux numériques prennent toutes sortes de formes, comme les tweets, les photos, les évaluations par les pairs et les mises à jour de statut (c’est-à-dire à peu près tout ce qui suscite un intérêt et une participation de masse et qui peut être facilement partagé).

Plus de 140 000 communautés mondiales se sont formées sur Reddit, couvrant des sujets très sérieux, et d’autres beaucoup plus obscurs. Par exemple, un groupe de 71 000 membres partage des photos de coussinets d’animaux.

La facilité avec laquelle des groupes comme celui ­ci peuvent se former, communiquer et agir implique que ces communautés sociales ne sont pas limitées à des objectifs de divertissement. Certaines sont clairement formées pour déstabiliser ou disrupter des entreprises. Les téléspectateurs, par exemple, ont réussi à faire revivre des séries télévisées, à faire pression sur celles qu’ils n’aimaient pas et à exiger que certaines soient réécrites.

Pour réussir, les entreprises doivent être capables de créer des objets sociaux importants aux yeux des groupes numériques et, par extension, de devenir la pièce maîtresse du fonctionnement du groupe. Il s’agit de trouver le bon équilibre : elles doivent éviter de déclencher la colère d’un groupe et de devenir l’objet de leur mépris.

Les clients se regroupent pour influencer les entreprises de quatre façons :

Ils utilisent les produits comme objets sociaux

Plusieurs sociétés de jeux en ligne ont donné naissance à des communautés participatives en transformant leurs jeux en objets sociaux. Les gamers peuvent partager des stratégies, créer de nouvelles versions des jeux et y jouer ensemble. Les sociétés de services musicaux transforment les playlists favorites en objets sociaux, qui sont ensuite facilement partagés avec d’autres personnes à la recherche du mix parfait.

Ils font des choix informés

Aujourd’hui, les sites d’avis sont généralement utilisés pour complimenter ou critiquer une entreprise en fonction de l’expérience vécue. D’autres utilisent ces avis pour décider quel produit acheter. De plus en plus de communautés numériques optimisées par l’IA se formeront pour partager opinions, conseils, bonnes pratiques et expériences personnelles autour d’intérêts communs.

Des ressources groupées

Les plateformes de données permettent aux clients de se regrouper pour acheter des articles à prix réduit. Les plateformes basées sur les coupons offrent des prix réduits sur des quantités minimums définies par le fournisseur. Les sites de financement participatif (Crowdfunding) permettent aux clients d’attirer l’attention sur une cause charitable ou de proposer leur aide pour développer de nouveaux produits. En échange d’un paiement initial, les donateurs reçoivent généralement le nouveau produit dès son lancement.

Ils font travailler collectivement les robots d’IA

Chargés par les clients d’obtenir le meilleur prix (par exemple via des comparateurs), les robots d’IA pourraient à l’avenir collaborer pour négocier et acheter collectivement des marchandises. Les robots d’IA apprendront à rechercher et à mobiliser d’autres robots d’IA pour aider à servir au mieux les intérêts de tous leurs clients.

Que peut faire votre entreprise ?

Rendre le partage social naturel

Utilisez le Big Data et l’IoT pour concevoir des objets sociaux qui s’intègrent à vos produits, plateformes numériques et à votre présence en ligne et que les gens veulent créer et partager. Oubliez la création et le contrôle de tout le contenu pertinent de l’entreprise, et optez pour le développement de communautés au sein de l’entreprise afin de partager du contenu qui bénéficie à l’entreprise dans le cadre de leurs interactions sociales.

Devenir le centre d’attention de votre communauté

Votre produit peut représenter la raison d’être d’une communauté, en permettant aux gens d’interagir de manière utile entre eux. Par exemple, de nombreux fabricants d’appareils de fitness utilisent des applications pour créer des communautés autour de ces appareils et accroître les interactions via des plateformes numériques.

Aider les communautés à trouver un sens

Aidez les communautés numériques à comprendre ce qu’elles veulent être, à défendre leurs valeurs et à atteindre leurs objectifs. Plusieurs entreprises de prêt-à-porter, par exemple, ont tiré profit de la volonté de leurs communautés de faire une différence à l’échelle mondiale, en associant l’achat d’un produit à une aide destinée à des communautés dans le besoin.

Publié en anglais sur insights.sap.com


Références

(1) « Social objects » (Objets sociaux), Wikipedia, consulté le 2 octobre 2018, https://en.wikipedia.org/wiki/Social_objects.

The post L’expérience client future : des marchés aux communautés appeared first on SAP France News.

Source de l’article sur sap.com