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How to Find Web Design Clients in 2022

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Do you find yourself stuck when finding new web design clients? Whether you own a web design company or work as a freelancer, expanding your audience and attracting clients can be challenging.

Talking from experience: there are times when I can not find people interested in my work. If that’s the case for you right now, let me tell you not to worry.

This guide will analyze the best practices I use to attract new web design clients and how you can easily customize them to fit your needs and preferences. First, we will explore why it’s essential to use more than one way to acquire clients in 2022.

Why Should You Seek Innovative Ways to Attract Clients?

Let’s start with a personal conviction: There are enough customers to cover our niche’s supply. A common mistake most web designers make is looking in the wrong place.

Do not get me wrong, the quality of your work is always the most important thing. The better your services are, the more clients you will eventually get. But if you want to prove your talent online, you need to expand your audience.

Remember that the market is highly competitive. And so you need to follow certain steps and choose the best platforms. 

7 Best Ways To Attract Web Design Clients in 2022

Although there are many ways to attract web design clients online, some prove to be more effective than others. Let us explore them one by one:

1. Use Marketplaces for Freelancers Such as Upwork, Indeed

Whether you own your web studio or are just getting acquainted with being a freelance web designer, marketplaces for freelancers are a great way to attract new clients. The same goes for well-known web design job boards like Dribbble, Twine, and WordPress Jobs. 

But in general, marketplaces for freelancers are more effective as these platforms attract thousands of buyers/clients every day. The best way to attract clients is to create and polish your profile and respond to relevant job offers.

However, it is equally important to choose a platform that is not exploitative but also has numerous clients in the web design niche. Although Upwork and Indeed are the two most popular, several other platforms meet these requirements, including Freelancer, 99 Designs, Guru, Upstack, TopTal, and PeoplePerHour.

2. Search on LinkedIn

Many would argue that social media platforms are the best way to attract web design clients these days. While this is true to a certain extent, not all social networks have the same impact on professionals. I have found that LinkedIn is the number one platform that a web designer should invest time and effort into.

The reason is simple; the platform’s goal is to bring professionals together. So, if you create a top-notch LinkedIn profile, you can quickly expand your audience and find people interested in buying services. The process is quite simple because all you need to do is:

  1. Create a professional bio: Mention what you do and who are the people you can help via your services.
  2. Optimize your profile’s About (personal info, website and portfolio info, etc.) and Experience (previous projects) sections.
  3. Use the LinkedIn filters to connect with individuals and companies. 
  4. Personalize your invitations and respond via DMs to people inviting you.

This may sound like a lot of work, and believe me, it is. Still, if you want to attract more clients via social media platforms, LinkedIn is the best way to go. 

3. Pay Attention to your Portfolio and Website

Regardless of how many connections you have on LinkedIn, clients need to trust that you are the best person for a project before hiring you. And there’s no better way to do that than to have a comprehensive portfolio and website.

Websites like Dribble and WordPress allow you to create portfolio websites quickly and efficiently. As a web designer, you can treat your website like a personal project and use your UI and UX knowledge to outshine your competitors.

4. Create Social Proof

In a few words, social proof is a way to prove to new clients that they should mimic the behavior of your existing clients by hiring you for their project.

To do this, you can create a page with Google reviews, collect testimonials/references, take screenshots of your conversations with clients and capture their feedback. Then all you need to do is present them on your portfolio website, in your social media posts/stories, etc.

5. Use Word of Mouth

Apart from asking your existing clients for referrals, you should try to build a deep professional relationship with them. This will automatically help them to recommend your services through word of mouth.

In many cases, word of mouth has proven to be much more reliable than traditional advertising methods (email marketing, SEO tactics).

6. Speak at Events and Podcasts

Say you are an experienced web designer, and all you need is to expand your target audience. In this case, speaking at events is a fantastic way to build authority. Of course, becoming a public speaker is not easy, especially if you’re a beginner.

This is where podcasts come in handy. By appearing as a guest on podcasts (or webinars), you can easily get your name out there, connect with people interested in web design, and eventually attract new clients.

Start by finding communities (e.g., Facebook groups for web design) and communicate with active (or just interested) people in the web design niche.

7. Offer Free Advice to your Audience

Don’t get me wrong, I know that offering something for free is not the best thing. Still, by creating free content and offering free advice, you can make people take notice of your talent.

Likewise, answering questions on social media platforms and creating valuable content is a great way to convert your website/social media visitors into customers.

Wrap Up

Remember that the most important thing in attracting new clients is the quality of your work. This may sound obvious, but believe me, it’s more than just a rookie mistake.

Let’s close with this; the tips listed above will allow you to work harder but smarter. After all, that’s all you need to build authority as a web designer and attract new clients.

 

Featured image via Pexels.

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Side Hustles for Web Design Professionals: How to Make Some Extra Cash

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A career as a web designer can be extremely lucrative. The average web designer in the US makes around $50-55,000 per year, equating to an hourly rate of around $25. Of course, not every designer will automatically get a full-time, high-paying job as soon as they earn their web design credentials.

Sometimes, you might need to generate a little extra cash, perhaps to supplement your part-time income or keep the lights on while you’re taking some new courses. You can even use your web design skills to earn some extra money on the side while working a standard 9-to-5.

Today, we will be looking at some of the most effective ways to make extra cash on your web design skills.

1. Freelance

Starting with the simplest option, working as a freelancer is one of the best ways to start making cash with your design skills. There are dozens of websites out there to help freelancers find clients these days. Some of the best options include:

  • Toptal: For web developers, designers, and software experts;
  • Upwork: For all kinds of design freelancing;
  • 99Designs: Excellent for selling your designs whenever you like;
  • Dribbble: Display your work and find new clients;
  • Behance: Sell everything from animations to videos;
  • Envato Studio: Sell packages for web design.

As a freelancer, you’ll be able to choose which hours you want to work, and which projects to work on. You can make money from all kinds of design skills this way, from making pages for a website to designing widgets and applications.

However, you’ll also be responsible for tracking down potential leads, building your portfolio, and managing your own taxes, so keep this in mind.

2. Sell Design Assets

As a web design professional, you’ll end up with a lot of assets over the years. Whether you’re working freelance or full-time, not every asset you create is going to be picked up by your customers. Sometimes, you’ll end up with unused content sitting on your computer.

Fortunately, you can leverage these assets for some extra cash. You can sell things like icons, backgrounds, UI assets, and more. You can even sell themes on sites like ThemeForest if you’ve built something your clients weren’t happy with.

There’s a market out there for just about every asset, from icons and PSD templates to documents, fonts, UI assets, backgrounds, and brushes. You might even build your own website where you can sell assets in the future.

3. Design and Sell NFTs

Feel like getting in on the cutting-edge of a new marketplace? NFTs are probably one of the hottest topics in the digital world today. As concepts like Web 3.0 and the metaverse gain traction, NFTs will only become more valuable.

Countless companies and innovators are looking for people to design their NFTs for them these days. If you don’t mind dedicating some of your free time to creating digital graphics, you’re in for a significant amount of earning potential.

If you learn enough about the NFT landscape and blockchain, you could even create your own NFTs. However, this would probably require a lot of time and research. You can learn more about the NFT design and art landscape here.

4. Become a Consultant

Don’t have time to build endless new websites right now? No problem, just help other people build their sites instead. Consultants are people in any industry with expertise and insights they can share to support other people. As a web design consultant, you can offer your expertise to other upcoming freelance designers or business leaders.

You’ll need to invest some time into building your personal brand as a consultant. This means developing your social media pages (like LinkedIn) and creating a portfolio. It also helps to have an air of thought leadership. This usually means you’ll need to share at least some content online.

Consulting can be an excellent way to share your skills with other people without having to do all the work of building a design course.

5. Teach Web Design

On the other hand, if you like the idea of being a teacher, you can make money almost passively with web design courses and webinars these days. While you do have the option of selling one-on-one education to students, this will usually take up a lot of your time.

If your focus right now is on a side hustle to increase your earnings, it’s often much easier to use a site like Udemy or Skillshare. The great thing about teaching web design these days, it’s much easier than you might expect. The majority of solutions on the web allow you to drip content to your clients automatically. This means you only have to create the content once.

You can create a handful of videos, quizzes, and downloadable assets, and make money off your educational resources while you sleep.

6. Create a Web Design Blog

Blogging is still a surprisingly lucrative way to make money. If you have a creative streak and you know how to write about web design in a way other people can understand, you can turn this into an excellent side hustle.

Start by building your own website using your design skills, then start publishing regular blogs with the content you know your customers would be interested in. It’s a good idea to cover a range of topics, from Photoshop, to how to design widgets and more. You can even share reviews of various web design tools and add affiliate links to earn money that way.

Make sure you use SEO strategies to improve your chances of customers actually seeing your blog and promote your content as often as you can across social media. Once you have your blog, you can make money from it by:

  • Working as an affiliate and promoting design products;
  • Showing banner ads or sponsored posts on your website;
  • Selling digital products through your blog (like themes).

If you decide to take the affiliate route, here are some excellent programs to consider.

7. Contribute to other Websites

If you don’t have time to launch your own website and build a following for your blog, you can still make money from writing in other ways. Becoming a freelance web design writer means you can sell your blogs and content to other leading publications.

Many popular websites are constantly looking for new content to add to their blog. If you develop a strong relationship with some of these site owners, you could get yourself a regular gig.

Contributing to other sites as a writer helps you to develop your thought leadership. Many companies will even allow you to link back to your social media pages or profile.

At the same time, you get to earn some extra money writing about things you enjoy.

8. Sell Themes and Templates

A lot of web designers today rely on other themes and templates created for WordPress to help them build their websites. Access to themes and templates can make building a new website a much easier, straightforward process.

If you’ve got some excellent coding prowess, you can develop and sell a host of website themes and templates, and sell them wherever you choose. As mentioned above, there are a number of websites available for selling web design assets. Alternatively, you can sell your own packages and templates on your website, depending on your needs.

If you create a particularly valuable theme, you can actually earn a full-time passive income over time. Placing your themes and templates on marketplace sites will also get you a lot of attention from potential clients in the future.

9. Flip Websites

If you’ve ever seen one of those shows where someone buys a house, makes it look great, and then sells it for a higher price, you’ll understand the basic premise of flipping websites. The idea is to purchase an existing website for a low price (preferably with a good domain name), then fix it up to sell on a website selling directory.

If you want to earn a decent amount of money for your website, you’ll need to dedicate a decent amount of time to building traffic, improving the appearance of the site, and so on. However, it can be fun to take on these projects in your free time if you’re looking for a way to hone your skills.

You might learn some important lessons about how to make websites more profitable while you’re flipping your various sites, which could make you more appealing to customers in the long term.

10. Write a Book

Similar to flipping websites or producing an income from a high-traffic blog, writing a book isn’t something that’s going to give you a lot of extra income overnight. However, it can be an excellent source of passive income in time if you know how to use this strategy correctly.

If you have a specialist skill in web design, or you serve a specific niche, you can generate a lot of attention for an eBook or physical book sharing plenty of accurate and specific information. Remember, writing about web design, in general, will usually make it harder to earn money because there’s already a lot of competition out there.

Writing a book is a fantastic way to create a possible extra source of income as a side hustle, and it can also make you more credible if you decide to go full-time with your web design skills in the future. It’s definitely more impressive to present yourself to clients as a published author.

Remember to advertise your book whenever you can to improve your chances of additional sales.

Find Your Side Hustle

Web design skills are highly sought after in various parts of the digital world. If you’re willing to devote a little time and creativity to exploring the various avenues above, they can all deliver an excellent source of income to you and your potential business. All you need to do is figure out which side hustle makes the most sense for you.

Remember, there’s no one-size-fits-all. In some cases, you might even be able to run multiple side hustles at the same time, particularly if you’re using strategies for passive income, like writing your own book or selling your own course.

 

Featured image via Unsplash.

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Case Study: Redesigning Todoist for Android

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Todoist is a to-do list app that 25 million people rely on every day to keep their lives organized. As part of the Doist design team’s goals for 2021, we aimed to redesign the Todoist Android app to take advantage of the latest Google Material Design guidelines.

In this post, we cover the design decisions and processes behind redesigning the Todoist Android app for Material Design. We explore the Design and Android team’s collaboration practices that brought the app update to life, which resulted in winning the Material Design Award 2021 in the large screen category. Let’s get started!

Opportunity

When we started the project, our design implementation on Android was ready for a major overhaul. The last milestone redesign on Android was initiated after the release of the first Material Design guidelines in 2016. Since then the team successfully worked on continuous improvements to the Android app, but we saw the opportunity to improve Todoist on Android on a more holistic level.

We set out to clean up instances of older UI components, colors, and text styles and update them with the latest Material Design components. We observed that some interactions and navigational patterns had become inconsistent with what users were expecting on newer Android devices and were eager to modernize this experience. With new hardware and software changes in mind, we set out to make the experience on larger phones and tablets even better, so Todoist could take full advantage of the latest generation of devices. Material 2 and 3 provided an incredible new framework to rethink the current app experience. With this in mind, we set out to challenge what a modern Android app should look like and innovate on top of the default user experience.

Solution

The team set itself the goal of redesigning our Todoist Android app and aspiring to make it the best-designed productivity app on Android. The project was ambitious and scheduled to take several months to complete. We set ourselves the following targets while working on the project:

  • Review the current implementation and older design specs.
  • Study the latest Material Design Guidelines and assess what is relevant for our project.
  • Research great Material Design apps and case studies and learn from their execution.
  • Define the new Todoist Android app design language and document the changes.
  • Design and development work together to assess the proposed solution and implementation.
  • Test an early version of the new app internally to gather feedback and make adjustments.
  • Invite beta testers to the new app to gather feedback and make adjustments.
  • Refine the app and address core issues before launching to the public.

Review

The project was kicked off by reviewing the current Todoist Android app implementation, noting down what areas needed to be fixed and what was up to date. While reviewing, we took screenshots of the app implementation for reference. This way we could easily see the current state of the app and compare it to the new design proposals that would be created. Once the review process was finalized, we had a comprehensive overview of the current state of the app and the layout, component, and styling changes we wanted to make.

Study

We continued the project by studying the latest Material Design Guidelines, assessing the components and practices that were most relevant to Todoist.

When the project kicked off in February 2021, Material 2 was the most recent version of their design system. Since Material 2 had already been released for quite some time, we anticipated that design changes to Material would be announced soon at the Google I/O event in May 2021. Rather than wait, because we expected the changes to be iterative, we pushed ahead with our work.

We identified 25 components and UI patterns that we wanted to change across the app. The changes included buttons, forms, menus, sheets, navigation drawer, app bar, system bars, text and color styles, and more. We started by creating a table view in a Dropbox Paper document with the component changes and references links to Google’s Material Design Guidelines.

This components list was a starting point for discussion to plan the scope and complexity of the changes. Close async discussions between the design and development team in Twist and Dropbox Paper comments helped us make decisions about scope and complexity early on and set a solid foundation for the project.

Research

In the initial Material Design study, we also researched inspiring Material Design apps, Material studies, Play Store apps, and Google Workspace apps to learn from their execution.

We started out by studying the Material Design Award Winners 2020 and tested out the products that were showcased. The showcased winners struck a good balance between implementing the Material Design Guidelines while maintaining their own product’s brand within the system. This balance between Google’s guidelines and the Todoist brand was also key for us to get right and so we strived to find this mix across the work we created and implemented in the project.

Along with the MDA winners, we researched the Material Studies that Google produced to showcase what apps could look like with branding and Material Design guidelines applied. It was a great reference to see how far components could be customized while maintaining the core platform principles. The Reply case study in particular offered valuable insight to us as its content type and layout came closest to Todoist. It showcased how components like the app bar, navigation drawer, and large screen layouts worked while being customized.

We continued our research by searching the Google Play store for inspiring app examples. Google Tasks, Press, Periodic Table, and Kayak stood out to us as the level of polish and quality of the apps were on par with the experience we were aspiring to create.

Sometime later in the project when Material You was released (more on that later), we stumbled upon the Google Workspace apps blog post which previewed Material 3 changes that Google was introducing to their own products. It offered a great glimpse at what was to come before the Material 3 Design Guidelines were officially released. This post sparked new internal discussions and further design explorations that we considered for future Todoist Android updates.

Design Spec

As we started to define the new Todoist Android app design language and document the changes, we opted to create a design framework, focusing on creating components rather than designing every screen in the app. This allowed us to consistently apply the design system in the app. We did so by using the previously defined component list that we created during the review and study process.

Core screens from different areas of the app were chosen to demonstrate how the components could be applied. We chose to mock up the Todoist project view, navigation drawer menu, project view edit screen, settings, and project detail view, among others. These screens gave us a good overview of how buttons, forms, drawers, lists, and other components would work together and in different states; selected, pressed, disabled, etc.

During the project, we were transitioning our Doist design system to Figma and started creating our first components in the new Doist Product Android Library. We started by using some components from the Material Design UI kit – Components library from the official Google Figma resource file and added them to our Doist design system. We then continued to build up the Product Android Library file with our Todoist-specific components such as task list & board views, detail views, sheets, colors, typography, etc.

We continued by documenting color and typography changes that were based on the Material Design guidelines. The design team opted to implement a new Design Token framework that would share the same values between our design system and the development implementation. The development team would output the values they had in the current implementation and the design team would analyze which values were needed and which could be merged, changed, or deleted. This informed the new Design Token color and typography system which we then documented and discussed with the team to implement. Later in the project, we were happy to see a similar token system introduced by Material 3 in the latest guidelines which validated our thinking and principles behind the new design system.

The design documentation expanded to hold other edge-case mockups that could sit alongside the design system. We documented different responsive screen experiences between phones and tablets against the previous implementation. Additional sections were created to document the motion that should be used for certain components and screens by referencing existing Material Design guidelines examples or prototyping custom motion in Principle and After Effects. The design spec also touched on haptic feedback that should appear on touch targets, how dark mode should work across the new components, documenting Todoist themes within the new design language, and more.

Design Implementation

At Doist, the benefit of the squad is that cross-team collaboration is built into the make-up of the team. Designers, developers, support, and product managers work together in a squad to deliver the project. This close collaboration from the start is key to bridging the gap between scope, estimations, design, development, and delivery. The squad discussed their findings on a daily basis and came up with the best plan of action together.

Designers started by creating components in Figma and shared them with developers in Dropbox Paper. We used screenshots to document the current implementation next to the new designs and linked to the default Google Material Design components. This allowed the team to compare all references in one place. Developers shared their feedback, adjustments would be brainstormed together as the designs were iterated.

Designers on the project would share their work in progress on a weekly basis with the rest of the design team in a design review Twist thread. Here details about the designs were discussed, alternatives mocked up and bigger picture plans made. Design reviews brought up topics like FAB (Floating Action Button) placement, theme options, accent color usage on components, consistency with other platforms, navigation options, and shadow elevation. After thorough discussions and alternative mockups were presented, the design team aimed to find the right balance between Material Design and Todoist brand guidelines. The development team, also part of the design reviews, gave their feedback on the solution and raised technical complexities early on.

Eventually, the design was stabilized and consistencies updated across components and mockups. The design spec was kept up to date so the development team could always review the latest designs in Figma.

Testing

As soon as the development process started, the Android team provided early screenshots and videos in Twist threads while they were implementing the design spec. This practice allowed us to review the app implementation early and often. Designers could review the development work and share feedback in Twist, which resulted in getting the implementation to a high quality. Alongside Twist discussions, the team set up a Todoist project to track ongoing issues and fix bugs. Designers logged new issues, developers would solve them and share the new implementation for designers to review.

When the team had the first stable version of the Android app, we shared it internally at Doist to get more insight and feedback. Other Doisters could access the redesign via a feature flag that could be turned on in the app settings and test the new version for however long they wanted. The feature flag system allowed people to give us early feedback on the design decisions we made and report bugs. Feedback was submitted by the wider team through a dedicated Twist thread and designers and developers could discuss how best to address the feedback during the active project implementation.

After we refined the app implementation further and addressed early feedback we opened up the app update to our beta users. Here users had access to the new Android redesign and were able to give us feedback. Our support team gathered feedback and shared it with us in a dedicated Twist thread. The squad aimed to analyze every comment and looked for patterns where we could make tweaks and improvements to the user experience.

As part of these tweaks, we made changes to how the bottom bar and navigation drawer worked. Some users reported frustrations with the way the new bottom navigation and menu drawer worked. In its first implementation, the drawer was half raised when opened and had to be swiped up to be raised again to see the full content list. This was an issue for some users as it was slower to get to the content below the list. So we decided to fully raise the drawer by default when opening. We also made it easier to open the navigation drawer by sliding up from the bottom app bar. This was a small shortcut but it enabled users to get to their content faster.

Material You

While we were in the testing phase and about to wrap up the project, Google unveiled Material You, and sometime later the Material 3 Guidelines were published. With the newly announced resources, we went back to study the latest guidelines and references we could find to see where the Todoist Android app redesign fits in and which adjustments we might need to make now or in the future.

Dynamic Color was a big new feature that was announced as part of the Material You update. As Todoist supports many different themes the Material You Dynamic Color feature seemed like a good fit for our product. We decided to prioritize this feature and implement Dynamic Color light and dark themes as part of our Todoist theme settings options.

To implement Dynamic Color, the development team started off by creating a demo prototype that utilized the Dynamic Color system and showcased how we could select from a range of color choices that the system defined based on the wallpaper choice. From there, we tried to incorporate system behavior in our design mockups. We designed a range of different color mockups and components to see which ones could fit with which components. We then came up with a color system that worked for the Todoist app and the new themes. These new Dynamic Color themes would sit alongside our current theme options in the Todoist app settings. From here users could choose between Dynamic Color Light and Dark themes.

Along with Dynamic Color, the team also created a customizable bottom app bar, allowing users to set up the app in a way that’s most convenient to their workflow. The location of the Dynamic Add Button can be changed to the center, left, or right corner of the screen. The order of the Menu, Search, and Notification buttons can be rearranged to best fit the ergonomics of the user’s dominant (left or right) hand and optimize their navigation patterns.

Launch

As critical beta feedback was addressed and stability tweaks were made, the squad felt ready to release the new Todoist Android app to the public. The team logged the issues that could not immediately be addressed for future reviews and updates.

The design and marketing team readied the launch by creating What’s New banner artwork and copy that are displayed within the app when launching the update. The Doist marketing team also created release notes and shared the app update announcements on our social channels. The brand and product design team worked together to create custom image assets and copy that summarised the project work in a simple and beautiful way.

What’s Next: Material 3

After a successful launch of the redesigned Todoist for Android app, Google contacted Doist to announce that Todoist was selected as the Material Design Award 2021 winner in the Large Screen category. The team was excited to be recognized for their hard work and it felt like we achieved the goal we had set out to accomplish.

Internally, designers and developers continued to study and discuss the Material 3 updates. The design team started exploring mockups and design changes inspired by Material 3 and Google’s Workspace app updates. Some of our current Todoist explorations include changing the FAB styling, updating the app bar, further removing elevation shadows, and more. Here is a preview of what a future Todoist update could look like.

We hope these insights into Doist’s design process and collaboration practices have sparked your interest. Thank you for reading and stay tuned for future design updates!

Takeaways

  • Study the Material guidelines, Material Design winners, Material studies, and Google Workspace apps to make informed design decisions when designing your next product or app update.
  • Evaluate which Material Design components and practices are right for you and implement them into your product.
  • Carefully balance the Material Design guidelines with your brand guidelines to create a unique and consistent experience between your product and the platform it lives on.
  • Collaborate with your Android developers early and often to ship app updates efficiently and increase the design implementation quality.
  • Use design components and build a design system along with practical mockups to create an efficient design spec.
  • Consider how the latest Android features fit into your product and which have the most impact on your users before deciding to implement them.
  • Test and review builds with your internal team and external beta users to get valuable feedback and make adjustments before releasing them to the public.
  • Create announcement artwork to showcase your latest app or feature update along with a clear description to share in-app and on social media.

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Popular Design News of the Week: April 4, 2022 – April 10, 2022

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Every day design fans submit incredible industry stories to our sister-site, Webdesigner News. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site.
The best way to keep up with the most important stories for web professionals is to subscribe to Webdesigner News or check out the site regularly. However, in case you missed a day this week, here’s a handy compilation of the top curated stories from the last seven days. Enjoy!”

10 Modern UX Design Techniques You Should Know About

Killed by Apple, Google and Microsoft

Homepage Examples: 8 Inspiring Ideas for your Next Web Design Project

Refactoring HTML and CSS

Killed by Microsoft

20 Best New Sites, April 2022

A Complete SEO Checklist for Website Owners

Comic Helvetic, an Unholy Combo of Comic Sans and Helvetica

5 Social Media Trends to Definitely Pay Attention to in 2022

How to Simplify Your Web Design Business

The 3 Major Programming Paradigms You Should Know

10 Excellent Design Blogs to Follow for Endless Inspiration

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How to Build a Strong Brand Reputation

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Most of us are concerned about our public image, right? It matters a lot how people see and think of us. Export the same sentiment to a brand instead of a person. That’s what brand reputation is all about!  

Yes, it’s that simple – the public’s perception of a brand constitutes its brand reputation. And since the internet plays a significant role in public perception nowadays, a brand’s online reputation essentially drives brand perception.

If we come at it from a slightly different angle, it’s the sum of all ideas and emotions a customer or client associates with a brand while interacting with it at any stage. It includes everything, from what kind of customer services they get when purchasing goods or services to after-sales services the company provides. Reputation management is usually done via social media, emails, and online chats.

(Remember, you shouldn’t confine brand reputation only to a brand’s customers or end-users. It includes all stakeholders’ opinions of a brand. It can be anyone from customers to retailers and shippers to manufacturers.)

In short, brand reputation is the most vital intangible asset for any organization striving to make it big in today’s cutthroat market.

What’s The Importance Of A Strong Brand Reputation For Today’s Businesses?

It wouldn’t be wrong to say that nothing affects every stage of the marketing and sales funnel, like a brand’s reputation. Whether it’s awareness, interest, evaluation, commitment, sales, or reputation, a strong brand reputation will only supplement it.

Recent research reveals that about 94% of consumers say that their likelihood of frequenting a business increases if it has positive reviews. Conversely, 92% say that their chance of patronizing a business decreases if it has negative reviews.

Now, let’s look at various factors that make working on your brand reputation important.

Market Trust

Strengthening brand reputation earns your business the trust factor, making your brand a more viable choice for existing and prospective customers. It helps them place their faith in you, believing that your brand is here to thrive and fulfill any promises it makes.

Moreover, it’s a fact that people prefer buying goods and services from a brand that enjoys a solid reputation, especially if people in their social circle use its products.  

Higher Sales

You can’t be far from the truth if you believe brand reputation only yields intangible business gains. It lends you tangible improvements as well, most importantly, in the form of higher sales volume, which translates as higher profits.

All this can’t be achieved without the push from a strong brand reputation, helping the brand carve a niche for itself amongst tough competition.

Customer Loyalty

When a brand succeeds in earning a higher trust level and a positive reputation, the customers are more likely to remain loyal. And, will continue to buy products and services from it, refuting various incentives by the competition, such as discount packages & low prices.

Customer loyalty also leads a brand to a host of other fringe benefits, i.e., demanding a premium price after some time.

Competitive Edge

One thing is for sure, the level of competition in the market is always going to soar higher and higher. And it’s almost impossible for a business to make its way through it without a competitive edge. That’s where a positive brand reputation can make a business’s life easier.

Having the edge over the competition means your potential for catching new customers increases exponentially, helping your brand claim more of the market share.

Word of Mouth

Happy customers remain one of the most significant assets of a brand, especially in this digital era. They serve as brand ambassadors, and if they’re happy and satisfied, they’ll pass the word on, advocating for the brand for free.

It not only leads to increased brand awareness in the market, but it also paves the way for a business to improve its sales and profit margins over time.

What Are The Best Strategies For Managing Your Brand’s Reputation Online?

We’ll keep our focus on the ones proven to be the most effective, starting with:

Staying Ahead of The Curve

Being proactive is among the primary requisites for today’s brand managers. They should be thinking ahead of their competitors and the target audience. While branding online, the margin of error is relatively low, and any slipup can lead to a ripple effect in nullifying the brand’s positive image.

The best way to cope with such a situation is to embrace the mistake quickly and be upbeat enough to resolve the issue immediately rather than have a wait-and-see attitude.

Be Specific About The Deliverables

Social media has played a phenomenal role in educating today’s customers, making them very intelligent and demanding at the same time. It has opened up infinite mediums and channels to get alternatives for almost everything.

That’s why brands need to be very specific in delivery time and after-sales services to avoid earning themselves a bad name in the market. Most experts recommend the “under promise and over deliver” approach to avoid disappointing your customers.

Establish Yourself as An Authority

If you have complete faith in your offerings as a business, knowing that you’re the best in the market, you better be loud and clear about it. It will help you catch immediate attention from your target audience, increasing your brand awareness and your potential to bag more sales and revenue.

Let’s talk about the quality of the product as an example. If you believe that the quality of your product is the unique selling prospect, you must let people know about it. Flaunt this factor with full force, vigor, and authority.

It will help you establish your brand in the market as an authority, and your target market will start looking up to you for the best and the latest on it.

Be Consistent and Assertive

As they say, consistency is the key. If you do it right, your brand reputation will go beyond the lifespan of your brand. People will relate to your brand positively even after your business shuts down.

However, this demands the next level of consistency from your business. You have to make sure you deliver your best in all aspects of branding your business, from the quality of the products and services to the level of customer service you offer.

It doesn’t work well if you outperform your competition by miles for the first time and then step back from delivering those high service standards. You roll your sleeves up and get to compete yourself if you believe you’re outdoing your competition so well.

Deliver on Your Promises

You cannot overstate the significance of delivering on your promises if you want to make the most of your brand reputation. Nothing brands your business better than a bunch of happy and satisfied customers.

And, delivering on your promises consistently is the least of what you need to do to win over your customers to the level they turn into your unofficial brand ambassadors.

Value Feedback

It would be best if you realign your thinking this way. 

Who are you producing your products/services for? Your clients/customers, of course!

What if it’s not working well for them?

Redo your product/service to the requirements and likings of your customers. Otherwise, your business will earn you nothing but a bad name in the market.

You have to realize the importance of listening to your customers, gathering customers’ opinions about what’s not working for them and what areas they would like to see improved. 

Learn to accept and respect your customers’ grievances, praises, issues, tips, or any feedback they give you about your product or service.

You’ll upscale your brand’s reputation considerably if you start doing this.

How Can Influencer Marketing Help You Grow Your Brand’s Reach

Influencer marketing is the concept of branding your business through influential people and opinion leaders in the industry rather than engaging your business directly in doing so. They also brand indirectly, setting a practical example rather than advocating verbally for it.

Research reveals that 94% of marketers using influencer marketing find it highly effective, potentially increasing the ROI 11% times higher than conventional marketing.

Brands that indulge in influencer marketing associate themselves with influential personalities resonating with their message, driving it across their target market in a manner that a large number of people develop an affiliation toward it.

Influencer campaigns help brands tap into an existing community comprising their influencer’s dedicated followers, compelling them to tilt toward a brand they use. Most of us have observed how renowned YouTubers, Tiktokers, and bloggers proactively advertise different brands to their followers.

The increased penetration of a rapidly growing number of social media platforms also helps the influencers garner a solid following and significantly impact the communities that follow them.

They are like a part of the family for their followers, who value their opinion and try to imitate them in what they do and how they do it.

Conclusion

With the competition getting steeper every passing day, earning the trust and business of your target market is becoming a challenging task for most companies. It makes branding even more imperative.

Make a great customer experience your top priority, also keeping a focus on the customer and employee retention and customer feedback to establish yourself as a customer-centric brand. 

Though it might take some time, it will surely help you grab your target market’s attention and respect in the long run. Once you achieve that, you’ll see sales and profits soaring accordingly.

 

Featured image via Pexels.

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6 Simple Steps to a Career in Web Design

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No one likes talking about money. Most of us got into web design because we loved it. But the fact is, we’ve all got bills to pay.

If you’re a half-decent designer or a relatively competent developer, then there’s no reason you can’t make a living as a web designer. Here are six simple steps towards earning a living using the skills you already have.

Step 1. Freelance Work

Many individual bloggers and small company owners require websites to reach a larger audience. You might exploit this opportunity to begin a side business as a freelancer.

One of the most efficient ways to start is to look through employment networks and online classifieds. Eventually though, you’re going to need a portfolio. Building your freelancing company website could be your first opportunity to demonstrate your web development talents. As you embark on new projects, this website can display client testimonials that demonstrate your expertise. Ensure that it’s up to date, relevant, and follows current design trends. Also, make sure your website is linked to your social media profiles. 

Even though you are responsible for finding clients, you have a great deal of flexibility: you can choose your working hours and exercise more freedom and creativity. However, you’d still be accountable for your work and have to execute assignments on time to keep your clients satisfied.

It’s also important to remember that you’ll have to keep track of your taxes and other financial paperwork. Furthermore, you would not have a standard employer who will provide you with health insurance and other perks.

Step 2. Specialize

Today’s market offers a wide choice of web design services most suited to our needs. From designing and building custom websites to creating social media websites to managing SEO and PPCs, web design services offer various services. And while it is beneficial to have a general understanding of what all these services entail, it is always good to identify and refine your expertise. Becoming proficient in one aspect of web design will give you more confidence and direction regarding the kind of work you would like to do.

Allowing yourself to land repeat clients specializing in one type of service will make it easier for you to create processes in your business to complete work accurately and quickly. These processes will also help you build a team should you need one.  

Step 3. Networking Effectively

You should leverage social networking sites such as LinkedIn, practical tools for engaging with colleagues and potential customers. Ensure your profile is updated with all the services offered and all talents you deliver. Make sure you include links to any past projects you’ve worked on. There’s also a career board on LinkedIn that can help you avail yourself of many freelance projects. Registering and engaging with relevant organizations can allow you to acquire more visibility.

Freelancers are generally matched with modest design/development assignments through these websites. Although some developers heavily vouch for them, getting work from these websites when you’re just starting may be exceedingly challenging, considering most of your time will be exhausted in securing billable employment. 

Step 4. Start Your Own Blog or Podcast

Blogs and podcasts are an excellent way to organically acquire fresh customers and other relevant parties. A well-written blog is a terrific source of amusement and knowledge for potential clients. Aside from showcasing your services, a blog may be used to earn money in various ways. Once the blog grows large enough, you can incorporate backlinks, ads, or author-sponsored content. Many popular blogs eventually grow into fully-fledged businesses.

When you start a blog from scratch, it can take a long time to see a return on investment. Consider producing freelance articles for a blog with a constant stream of traffic to help you get started. This will enable you to demonstrate your skills while also getting compensated for them. 

Step 5. Work at a Design Agency

Working at a design agency or in-house could be an ideal option if you desire a more traditional job title. It also helps you build your portfolio with larger and more recognizable clients than those you can secure as a freelancer.

Instead of stressing about the management side of things, you can focus on serving clients and constructing websites with this approach. You wouldn’t have to look for new clients, and you’ll get all of the paid benefits that regular employees get. However, you’d have to work under strict supervision and have less creative control over your projects. There will also be harsh deadlines looming over your shoulder. And this procedure will also set a wage ceiling for you. On the other hand, obtaining employee insurance and securing a source of income can be very reassuring.

Step 6. Start Your Own Agency

Once you feel you have enough relevant experience and are confident in your abilities to perform and manage things well, you can start your own agency. It’s like freelance work, but on a much larger scale. The flexibility to employ others to do your work is the fundamental advantage of having your own agency. You can recruit additional designers and eventually recruiters to help you secure clients.

Having your own agency allows you to do the work you want and how you desire. As a general rule, start as a freelancer and gradually create the foundations for your agency as you gain expertise. You can eventually automate the entire process with hard effort and an innovative business plan.

You must actively network with other people in your business and reach out to new clients in addition to working on your skills. If you can create a solid customer base and take measured chances with your chosen projects, you can procure meatier projects and become prominent in the corporate sector.

 

Featured image via Unsplash.

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15 Instantly Helpful Tools and Resources for Designers and Agencies (Updated for 2022 )

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Experienced web designers are always on the lookout for tools or resources that will (1) introduce them to the latest design trends, (2) enable them to incorporate features and functionalities that will make their products more competitive, (3) allow them to improve their workflows or all the above.

Apply one or more of these new design tools and resources. Then you could realize anything from incremental to game-changing improvements. The better the tool or resource, the more you are apt to realize your investment.

The 15 tools and website design resources selected for this article are the best in their respective categories. The degree of improvement you can realize when using one or more of them may depend on your own business needs. Or on the actual needs and wants of your clients as opposed to what you are currently able to deliver.

Browse the list, and you should be able to put your finger on one or more of these products or services. They could lead to improvement in one or more areas of your work. Look closer, and you might come across a genuine game-changer.

Happy shopping!

1. Be – The Biggest WordPress and Portfolio WordPress Theme

If your website design activities are proving to be exercises in tediousness, or you’re tired of working around a design tool’s limitations, you need BeTheme.

BeTheme can be a game-changer in that it gives you the flexibility to design what you want. Be makes building a complex high-performance website quick, smooth, and easy.

  • BeTheme’s 650+ customizable pre-built websites are designed to get your website-building project off to a rapid start. They are responsive, UX-ready, importable with a single click, and incorporate the latest design trends.
  • You’ll love working with the recently launched BeBuilder, the fastest and most flexible page builder for WordPress with which you can import from Be’s pre-built website’s 1000+ pages.
  • There’s an absolute gem of a BeBuilder Woo you can work with to create your shop or single product layouts.
  • BeTheme features a wealth of design aids, options, and settings to work with.

BeTheme is Elementor ready and is regularly updated. Click on the banner to find out more about Be’s 40+ powerful core features.

2. Total WordPress Theme

Put Total to work, and 2022 could be a very good year for your website design undertakings.

Total has it all insofar as design aids and options, website-building tools, and design flexibility are concerned regardless of the type or style of website you plan to build:

  • Pick any of Total’s 45+ customizable quick import theme demos, and you are off to a quick start.
  • 90+ section templates, 75+ pre-styled post entry cards, and more than 500 live customer settings give you more design flexibility than you are ever likely to need. 
  • The page builder of choice is an extended version of WPBakery. With it at your fingertips, you can easily drag and drop your way to building precisely the website you have in mind.

Click on the banner to discover everything Total can do for you.

3. LayerSlider

What could LayerSlider do for you to help make 2022 a banner year? Look over any of your past website designs to see if any of them could profit from adding a little spice or pizzazz because that’s what LayerSlider does best. 

LayerSlider is an animation and website-building tool that can be used on any website to transform its look & feel with modern graphics, eye-catching animations, and interactive features. LayerSlider is one of the most established and popular products with millions of active monthly users.

  • LayerSlider has 150+ website, slider, and popup templates. Templates are a great way to learn as well as an ideal starting point for new projects.
  • LayerSlider comes with a very easy-to-use and modern editor interface similar to professional desktop applications. Anyone can use it without prior experience.
  • LayerSlider is not just for sliders. It can also create image galleries, popups, landing pages, animated page blocks, or even full websites.

Click on the banner to see what LayerSlider could do for you.

4. wpDataTables

Most table or chart building table plugins on the market either limit the amount of data that can easily be processed or the types of tables or charts that can be produced. wpDataTables has neither of these limitations.

With the wpDataTables premium WordPress plugin, you can –

  • create responsive, interactive, and frontend editable tables and charts
  • process huge amounts of data from various sources and in various formats
  • highlight or color code key data.

5. Uncode – Creative & WooCommerce WordPress Theme

Uncode is a top-selling pixel-perfect creative and WooCommerce theme. More than 80,000 sales have been made to date to freelancers, bloggers, agencies, and small businesses.

Uncode’s key features include –

  • a suped-up Frontend Page Builder.
  • an advanced WooCommerce builder with supporting capabilities that include a Single Product builder and a host of customer-centric design elements and options.
  • a Wireframes Plugin and 550+ section templates.
  • a gallery of inspirational user-created websites.

6. Trafft

With Trafft, you can schedule meetings, events, on-site and virtual appointments, manage staff schedules, send reminders, and accept payments — all from a single platform.

  • Special features include custom domains, coupons, and custom fields.
  • Trafft also manages group bookings and can serve multiple locations.

This game-changer integrates seamlessly with Google Calendar, Google Meet, Outlook Calendar, Apple Calendar, Zoom, and Mailchimp.

7. WHATFONTIS 

WHATFONTIS is a hidden gem in the world of font identifiers that allows you to find a font from your uploaded image in a matter of seconds.

  • Powerful AI algorithms and a database of 850K+ fonts provide the basis for this app’s impressive search capabilities.
  • Positive identification is achieved 90% of the time. Premium support is on hand should AI yield an awkward result.
  • Cursive fonts can be identified once the letters are separated.

8. Mobirise Website Builder Software

Mobirise is fast, easy to use, and the best offline website builder on the market.

  • Mobirise does not tie you to a specific platform; you can edit your site locally and host it wherever you want.
  • Full access to HTML allows you to code.
  • 4,000+ website blocks and 300+ elegant home page templates are guaranteed to make your website-building adventures short and sweet.

The Mobirise website builder is free for both personal and commercial use.

9. GetIllustrations’ Stock Illustrations Bundle

Downloads from this library of premium illustrations can change the way you go about designing your websites, apps, and presentations.

  • GetIllustrations, with its 10,000+ illustrations library, is the biggest of its kind.
  • Featured formats include Vector AI, PNG, Sketch, SVG, Figma, and Adobe XD.

Illustrations you download come with a commercial license and are yours to keep without limitations.

10. Slider Revolution

If you have trouble bridging the gap between what your clients want and what you can provide, Slider Revolution could be exactly what you need to fix the problem.

Slider Revolution is THE cutting-edge WordPress plugin for addressing today’s over-the-top web designs. It features –

  • 200+ awesome website and slider templates.
  • eye-catching WebGL slide animations.
  • 25+ powerful addons.
  • the ability to import dynamic content from social media outlets.

11. Amelia

Amelia offers an automated, highly customizable solution to any business that relies on a manual or semi-automated operation for booking client appointments.

  • Amelia is an excellent choice for beauty, healthcare and fitness, and educational and training enterprises.
  • Clients can make or change appointments online 24/7.
  • Amelia can manage individual and group bookings, events, and employee schedules at multiple locations.
  • Amelia integrates seamlessly with Google Calendar, WooCommerce, and Zoom.

12. 8bio – Link in Bio Tool 

Many social media platforms allow you to include a link that allows followers to visit your website or an important landing page. With 8bio, you can create a link that a visitor can’t resist clicking on.

Your link can – 

  • Present a brief biographical profile of your business or yourself.
  • Feature an image or catchy animated background.
  • Showcase your product or service at no cost.
  • Use your existing domain or a “yourname” .8b.io domain.

13. Essential Grid

The premium Essential Grid WordPress gallery plugin developers assembled a collection of aesthetic, easy-to-customize plug-and-play templates that make creating a breathtaking portfolio gallery a fun and easy task.

  • Your galleries will load lightning fast.
  • They will display perfectly on all devices.
  • You can choose from a variety of layouts and mix and match adjustable grids to get precisely what you want.

14. Pixpa – Portfolio Websites for Designers

Pixpa provides an all-in-one platform from which creatives can manage their online portfolios, blogs, galleries, and eCommerce sites.

  • Choose among Pixpa’s beautiful and mobile-friendly customizable templates and customize them to achieve exactly what you want. 
  • Put Pixpa’s drag and drop website builder into play to tie everything together, exactly as you want.
  • Add content, connect with your custom domain, and into your social profiles, and you are good to go.

15. XStore – Best WordPress WooCommerce Theme for eCommerce

XStore is a feature-packed Envato WooCommerce theme that is incredibly simple to work with has acquired more than 30,000 enthusiastic customers.

  • XStore’s 110+ customizable shops make creating your own shop as easy as can be.
  • XStore integrates seamlessly with the premium Elementor and WPBakery page builders.
  • $510 worth of carefully handpicked “must-have” premium plugins are included.

There are plenty of tools and resources for designers on the market. You could use them to create websites that are a little better than the ones you have already built or are using.

What you should really be looking for is a special design tool or resource. When using it for a small investment could markedly improve both your productivity and your design efforts to make 2022 by far your best year ever.

That’s the reasoning for publishing this selection of top 15 design tools and resources. Selecting one or more could make your day.

 

[- This is a sponsored post on behalf of Be -]

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Exciting New Tools For Designers, March 2022

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We’re going to have some fun this month. There are so many new tools and resources out there for designers that make life easier, and others are simply enjoyable.

Here’s what is new for designers this month …

Polka Dot Generator

Polka Dot Generator is exactly what you think. Adjust colors, dot size, shadow, and fuzziness, and then export the CSS for use in your projects. This could make for fun effects or backgrounds.

Design Memes

Design Memes is just a lot of fun. It’s a collection of memes based on design culture updated daily. It’s a little silly and a little reflective. Yes, it’s completely ok to laugh at yourself.

Pppointed

Pppointed is an SVG arrow-making tool that helps you create cool pointers without a lot of effort. Just pick a color, shape, and style, and you are ready to go. Save your custom arrows as SVG files or copy the code and use them on the web whenever you want to point at things visually.

Open Source Color System

Open Source Color System is a set of palettes that include carefully picked colors to help you overcome interface challenges. For example, it is one of the only color tools out there that includes palettes for light and dark modes. It’s also designed with accessibility in mind to help you create a complete and usable system.

Cowsay

Cowsay is a nifty little web interface of the same name made with Svelte and HTML Canvas. Play with it and then copy your art as ASCII or an image.

Minze

Minze is a simple JavaScript framework for native web components. It’s tiny and fast, modern, shareable, framework agnostic, and uses TypeScript to scale your component library. Plus, you can get started with it right away.

Tally

Tally is a simple – and free – online form builder. You can use it without coding, and it works like a document file, so there’s no learning curve. You can create unlimited forms, integrate with other tools, set logic, collect payments, and more. There’s a pro version as well if you need even more features.

Hue.Tools

Hue.Tools is another color tool to help you maximize effort when creating palettes. Generate a color you like, see specs and values in all the different color spaces, inspiration from design sites, and colors that work with it. It’s fun and functional.

Sturdy

Sturdy is a low overhead code collaboration platform for fast-moving teams. With Sturdy, you work in the open with your team. Discover and interact with draft code as it is written. Those team drafts are like live pull requests (Figma or Google Docs) but using your local editor.

Mage

Mage is a tool that transforms your data into predictions. Build, train, and deploy predictive models in minutes with no AI experience required. This is a premium tool, but you can try it for free.

Huemint

Huemint is a machine-learning-based color scheme generator for websites, graphics, and branding. There are many options to play with, and you can generate some pretty interesting combinations that ordinarily you might not think of.

CSSUI

CSSUI is another tool you’ll love because it includes pure CSS interactive components without any JavaScript. It’s easy to customize, uses standard HTML, is easy for all levels to use, is tiny and fast, and supports pretty much all modern browsers. It’s an open-source tool that you can download and use immediately.

UI Icons Line – Free

UI Icons Line – Free is a set of 1,000 free vectors for use in your projects. Who doesn’t need a robust set of icons?

Skill Icons

Skill Icons is a set of icons to help you showcase your design and development skills on your resume or GitHub. They all look great and match.

Ambient Design

Ambient Design is a mobile app design market where you can get mobile UI kits for Figma. Purchase kits separately, or buy quarterly or yearly plans to access all current and future UI kits.

TextFrame

TextFrame lets you create animated tutorials for your users to get the help they need. It integrates directly with WordPress or any other website with just a couple of lines of code and includes plenty of customizable options to make it easy for you to help others understand how to use the website. The tool is free for one site and just a few bucks per month for additional sites.

Booqsi

Booqsi is a fun new social media network for book lovers. The platform is still in beta and lets you save and share books, create shelves for reading, and doesn’t force a connection to Amazon. It’s just all about the books. And there’s a bonus: every link from the site goes back to bookshop.org to help you find and support local bookstores.

Stylo

Stylo is an open-source WYSIWYG interactive editor for JavaScript. It is made to bring great user experience and interactivity to the web, for everyone, with no dependencies. It has an interactive design, is customizable, and is future-proof.

Tutorial: How to Favicon in 2022

How to Favicon in 2022 is an excellent lesson on the five icon files every website needs (plus one JSON file). If you are creating more than that, this is a must-read.

Tutorial: Creating Generative SVG Grids

Creating Generative SVG Grids is an in-depth, step-by-step tutorial for anyone who wants to create a more artistic SVG. It uses a handful of tools, including SVG.js, Generative Utils, TinyColor, and GSAP.

Fromage

Fromage is a new and beautiful premium typeface family from Adam Ladd. It includes 14 styles with an interesting serif and alternative sans option. The high-contrast design is great for a variety of projects.

HD Colton

HD Colton is a premium super sans serif typeface with a whopping 91 styles and family package options. It would make a bold statement as a display option.

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