In search of a sort of customer-centric product development Nirvana (and the organizational tenants that allow it to flourish) known as high-tech anthropology, executives are willing to pay upwards of $20,000 to spend time with the founders of Menlo Innovations, according to an article in Forbes. The Michigan-based software design consultancy has achieved Apple-like mystique with its unique philosophy that guides both how it works and the work it completes for its clients.
In fact, according to the Forbes coverage, a full 10 percent of Menlo Innovations’ $5 to $6 million in anticipated revenue for 2018 will come from the fees it charges for tours and consulting.
