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Implementing Promotion Bias Checks in Engineering

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Perhaps the easiest way to reduce bias in promotions is to use a promotion bias spreadsheet. 

You can use this spreadsheet in promotion decision meetings to show, in real-time, who is getting promoted. This can help highlight bias, and result in better decision-making.

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5 Creative Management Trends to Watch in 2022

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Yesterday’s creativity won’t keep pace with tomorrow’s requirements; businesses need speed and agility without sacrificing creative quality.

“The creativity that was needed in the past is not the creativity that is needed today,” according to Matthew Rayback, a creative director at Adobe. He’s not talking about the function of creativity but rather about the process of creative management in a marketing context. 

What is needed today? Speed and agility without sacrificing quality. 

Why? Because the pace of change has accelerated. As Rex Salisbury, a deal partner for the venture firm a16z noted early in the pandemic, “Businesses of all kinds are experiencing two years’ worth of digitization compressed into months.”

This accelerated digital transformation has put pressure on marketing teams to turn campaigns around faster. In turn, that places pressure on creative teams to generate the requisite creative for those campaigns. Leaders need to sharpen their awareness of the unfolding creative management trends to keep pace. To that end, below are five such trends to watch in 2022. 

1. In-House Creative Teams Continue to Grow

Companies have been building in-house creative teams for the better part of a decade. A 2018 study by Forrester Research and the In-House Agency Forum (IHAF) found the number of in-house teams has grown 22% in the last ten years or so. As The Wall Street Journal reported, more than half of advertisers (64%) have shifted their creative organizations to an in-house team.  

According to a more recent version of that same study, the in-housing movement didn’t stop throughout the pandemic. It revealed, “80% of respondents said they have brought more marketing assignments in-house since the onset of the pandemic, with 50% saying the increase was directly triggered by the events of the past two years.”

Businesses seem well-satisfied with the results because the urge to in-house is poised to grow beyond creative teams. For example, a recent survey by the customer intelligence company Axciom found about 50% of respondents believe the “in-housing is currently a top marketing objective, and 40% expect it will remain a top priority in the coming years.”

2. Outside Agencies Hired for Specialized Skills

Despite the in-housing trend, there is still opportunity for agencies, consultants, and freelancers, particularly those with specialized skills. Even the consumer-packaged goods giant Proctor & Gamble, a leading example of brands bringing marketing and creative teams in-house, still needs outside service providers.

Indeed, while in-house creative teams produce the lion’s share of creative work, the vast majority (86%) also continue to partner with agencies and freelancers; according to our own research, published in our 2021 Creative Management Report, which was facilitated by Lytho (formerly inMotionNow) and based on a survey of 400 creatives and marketers. 

When the survey asked creatives why they hire outside resources, the top reason was access to specialized skills (60%). That was followed in a distant second by a need for increased capacity (44%), help with developing strategy (24%), and, lastly, to get work done faster (20%). 

“It is very unusual for an in-house team to have no outside resources that they lean on,” wrote Alex Blum of Blum Consulting Partners, Inc. in a written assessment of the survey results.

He says there are two primary ways to partner with agencies. “First, for overflow capacity. There is always a need for more creative resources, and agencies can offer that flexibility without the cost of maintaining larger teams,” he wrote. “Second, in-house teams can divide areas of ownership with an agency based on the skill sets they have in-house.”

3. The Creative Process Evolves

Marketing today is dominated by an insatiable thirst for fresh content, produced and polished by creative teams. The demand for that content continues to explode. 

What does this portend for creative teams? Despite adding headcount, creative requests exceed the creative team’s capacity to produce it – even as lead times shrink. Matthew Rayback, the creative director at Adobe, suggested the creative process must evolve. 

He likens creatives to an auto factory, where “creatives used to be the assembly line to make a single car.” However, today, creatives are tasked with creating more cars, each with unique adjustments such as personalization. 

“The assembly line we built can’t accommodate that speed or volume,” he says. So the whole factory – the entire creative process – must be overhauled to adapt. 

4. Quantitative Measurement Drives Creative Priorities

Current methods for measuring the value of creative teams center on outputs. That is to say, the metrics tracked tend to quantify the number of creative projects in progress, the rounds of review, and the number of projects completed over time. 

These metrics are important, but alone they are insufficient. A complementary way to prioritize large volumes of creative requests is focusing on those tasks most likely to move the business needle. The barrier to achieving this is that most creatives aren’t kept informed as to the outcomes of marketing campaigns fueled by their creative efforts. This must change.

With the growing demand for content, the margin of error for applying creative resources to projects that don’t correlate to business results shrinks. Marketing organizations must build a feedback loop that brings quantitative results back to the creative team. In turn, creative teams must learn to use the data to drive their work priorities in collaboration with marketing. 

5. Creative Resource Management Becomes Essential

Resource management is both a leadership concept and technology (or a combination of technologies). It’s a means to plan, track, collaborate and measure creative operations, including people, processes, and budgets.  

Traditionally, planning and tracking of all things creative and marketing occurred in a spreadsheet. It works well when the future is generally predictable – yet cliché as it may be to say it – we are living in a state of uncertainty. 

Like many trends over the last 18-24 months, the global pandemic “forced virtual experiences, disrupted marketing channels and campaigns, and accelerated companies’ transition to digital marketing,” according to Forrester. The research firm calls resource management “essential” because it helps move “planning from static spreadsheets to a dynamic and real-time environment.” 

Final Thoughts

Yogi Berra paraphrased an old Danish proverb when he said, “It’s tough to make predictions, especially about the future.” Even so, the pandemic has accelerated trends that were already underway, and these five trends are good examples. More than just watching them, creative and marketing leaders should take steps now to get ahead of them.

 

Featured image via Pexels.

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The post 5 Creative Management Trends to Watch in 2022 first appeared on Webdesigner Depot.

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10 Cool WordPress Plugins You Should Check Out

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If you have a WordPress website, you’re obviously aware of the benefits this premier open-source website-building platform brings to the table.

But are you aware of the legion of website and business enhancement tools lying in wait among the thousands of cool WordPress plugins currently on the market; one or more of which could easily take your site or business to the next level?

What’s out there? Quite a bit, obviously. 

Which useful WordPress plugins are “must-haves” for me? It could take you a ton of time to find the answer to that one. 

That’s what we’re here for.

10 essential WordPress plugins are admittedly a small sample size. But these are 10 of the very best, and we’re guessing that one or more of them could be just what you’ve been looking for.

1. Amelia WordPress Booking Plugin

This game-changing booking plugin fully automates your business’s interaction with existing and potential clients and allows you to focus on key business operations instead of having to constantly interrupt your workflow to manage appointments.

  • Installing and configuring Amelia can be done with just a few clicks. You don’t have to know anything about coding.
  • Amelia can manage an unlimited number of appointments for an unlimited number of clients, an unlimited number of employees, and at multiple locations.
  • Clients can book appointments 24/7 and manage their own appointments as well as their profiles from the front end.
  • Amelia accepts deposit payments, sends out appointment reminders, and can charge different rates for different appointments.
  • If you have a global clientele, Amelia takes into account customer time zones as well as manages translated notifications if you have a multilingual site.
  • Amelia also manages event bookings, whether they are recurring or one-time.

In the unlikely event you encounter a problem with Amelia, the customer support team stands ready to help.

2. wpDataTables

The wpDataTables WordPress plugin allows users to quickly and easily create responsive, interactive, and highly customizable tables and charts from large amounts of data.

Key features include:

  • The ability to create tables that allow front-end editing, whether they are created manually or are MySQL-based
  • Advanced filtering capabilities that enable front-end users to filter table data by single or multiple column values
  • Automatic syncing of created and published Google Sheets
  • Simple wpDataTables wizards to access the HighCharts, Chart.js, and Google free charts libraries

wpDataTables’ many other features include:

  • Connection support to MySQL, MS SQL, and PostgreSQL databases
  • Responsive design from any data source
  • Creating tables from CSV, JSON, MySQL, and Excel and Google spreadsheet data
  • Formidable Forms plugin support
  • Sorting by single or multiple columns
  • Data color-coding using conditional formatting

More than 50,000 companies and individuals have placed their trust in wpDataTables.

3. Visual Composer Website Builder

Visual Composer is a new, ReactJS-based intuitive drag and drop website builder that enables you to create a website quickly, easily, and hassle-free.

This website-building popular plugin:

  • Enables business owners to showcase their brand online with its drag and drop editor and professional templates.
  • Its feature-rich design controls enable designers to achieve pixel-perfect perfection as they bring their projects to life.
  • Its top-of-the-line marketing content elements give its users the ability to create high-conversion landing pages, integrate with social platforms, and more.
  • Makes building a beautiful WooCommerce-based online store a piece of cake.
  • Features a library of 500+ content elements and templates that is downloadable from the cloud
  • Offers free and premium versions for business owners to start easily and scale their online presence

Your site will be SEO-friendly, fast, and responsive, and the support is terrific. Free and Premium versions (Starting at $49) are available.

4. Slider Revolution

Slider Revolution can do more than create sliders. A lot more.

  • It can add impressive (read that WOW) effects to an already notable website design.
  • It can give you new and unusual visual editing capabilities without requiring any coding on your part.
  • With its collection of hero blocks, sliders, WooCommerce carousels, and more, it brings beauty to any WordPress website.

5. Logic Hop

Logic Hop lets you customize your site’s content for individual customers or customer types.

  • Logic Hop supports personalizing your site in response to dozens of criteria so you can tailor your content to address a unique audience.
  • Logic Hop works with Gutenberg, Divi, Elementor, Beaver Builder, and every other page builder.

Any design or content element you can customize in WordPress can be customized in Logic Hop in minutes.

6. Stacks

The Stacks drag and drop native mobile app builder offers a full package of features to help you design your website or mobile app without coding.

  • Stacks works perfectly with WooCommerce and WordPress
  • Certificates required for Google Play Store or Apple Appstore are automatically generated
  • It takes but a single click to generate and upload the Android & iOS Application Package (APK & IPA)
  • Notifications to customers are easy to generate and send, and Stacks utilizes WooCommerce payment gateways.

7. Heroic Inbox

The Heroic Inbox plugin enables a business to manage all of its emails in shared inboxes right inside WordPress.

  • Customer data is presented on the sidebar next to your ongoing chat or message.
  • Key performance metrics are tracked so the team and overall company performance can be assessed.
  • Zero Inbox status can be quickly achieved and maintained.

8. Tablesome

This powerful WordPress table plugin allows you to quickly create a table and embed it in a post or page.

  • Tables can be imported from CSV and XLSX files.
  • Types of tables that can be created include large data tables, product catalogs, comparison tables, sports statistics, and more.
  • A shortcode builder for table and table element customizing is included

Tablesome is performance-optimized and SEO friendly and works smoothly with any WordPress theme.

9. Ads Pro Plugin – Multi-Purpose WordPress Advertising Manager

Ads Pro is the best ad manager for WordPress you are likely to come across.

Ads Pro features:

  • An intuitive backend Admin Panel that allows you to manage an unlimited number of ad spaces
  • A frontend User’s Panel from which you can control access to manage ads
  • 25+ user-friendly and responsive Ad Templates in 8 categories
  • 20 ad display options
  • 3 Billing Models (CPC, CPM, CPD) and 4 Payment Methods (PayPal, Stripe, Bank Transfer, WooCommerce)

10. Static Pages

Static pages/sites do not require any web programming or database design.

  • The Static Pages plugin allows you to publish any static page on a WordPress website in a matter of seconds.
  • You can improve sales by adding a beautiful landing page to your existing shop or blog or add a page with a Mailchimp subscribe form.
  • Or use Static Pages as an easy way to test something quickly and easily.

Have you been searching for a top-of-the-line WordPress plugin that will help you take your business to the next level?

There are 58,000+ useful WordPress plugins for you to choose from. That would be good news, except you could easily be overwhelmed trying to find just the right plugin for your website.

This post features a collection of top plugins for WordPress websites. Chances are good, you’ll find something here that will make your day.

 

[– This is a sponsored post on behalf of BAW media –]

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The post 10 Cool WordPress Plugins You Should Check Out first appeared on Webdesigner Depot.


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How I Visualize My Spreadsheet Formula Dependencies in a Chart

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Overview

The formula is the heart of an Excel file. And of course, we all want to do correct calculations and deliver accurate results. When there is something wrong, we want to trace back to those referenced cells to find the root cause. Excel natively has a built-in convenient formula dependent/precedent trace feature, it highlights the dependent/precedent cells and displays arrows to indicate the relationships. This helps users to trace back and find any error formulas easily.

Now, when bringing the spreadsheet online, we can do more. We can display the relationships in a custom way that is most useful according to the application context, or bring them to a different service or application for doing the validation programmatically.

Source de l’article sur DZONE

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