Justice Reskill

We’ve seen some incredible websites in 2022. There have been more than the usual number of sites with a political mission, and plenty that made us want to travel. The big design trends were brutalism, huge typography, and bold positive color. We’re looking forward to what the web will bring in 2023, but in the meantime, take a look back at the best 50 websites of 2022. Enjoy!

Justice Reskill

Justice Reskill used bright colors and positive, uplifting artwork to create a supportive platform for people who’ve been through the justice system.

Pienso

Bold type and plenty of on-scroll animation made this site for Pienso stand out back in January.

Gazelle No.1

The promotional site for Gazelle No.1 used innovative scroll-activated video to sell the electric bike.

Mekanism

Mekanism’s site was the first agency redesign to impress us in 2022. Super-polished then, super-polished now.

Redbrick

Redbrick was well ahead of the trend for brutalism with a twist when it released this site promoting its coffee.

SOS Foods

Ethical and sustainable goods were top of the sales charts in 2022, and SOS Foods did a great job capitalizing on the style.

Hartzler Dairy

Hartzler Dairy embraced its mid-20th-century branding with a nostalgia-infused site.

Engineered Floors

Even in 2022, designers are still paying mobile short shrift, but this site for Engineered Floors is excellent on mobile.

Emi Ozaki

We loved the quirkiness of Emi Ozaki’s phone-style interface for her portfolio back in February.

I Killed A Cactus

I Killed A Cactus is a beautiful 3D site designed to help people care for houseplants.

Aris Hotel

We were tempted in the direction of Crete by this stunning luxury site for Aris Hotel on the island.

Milton Textiles

Milton Textiles is a big, bold site for a product that is usually an afterthought in the interior design world.

MAAP

The site for MAAP is predictably excellent, modern, and efficient. It encapsulated the apparel brand’s values perfectly.

Garden Eight

The promotional site for Garden Eight, a digital design studio in Tokyo and Copenhagen, was suitably standout eccentric.

Circus Shanghai

Circus Shanghai used a mid-century illustration style to reference the solar system and the Chinese flag.

Normand

Normand took the bold decision to step away from the typical law firm design strategy.

SND

Designing a site for UI sound kits is challenging, but SND pulled it off perfectly with this minimal site.

Polybion

We saw lots of brutalism in 2022, and Polybion’s site was a standout example of how to make the trend work.

neueMeta

Bold block coloring added depth and interest to this portfolio site for design studio neueMeta.

Dumpling Delivery

OK, we confess we spent waaay too much time playing this dumpling delivery game from Mailchimp back in May.

Nowhere Bakery

Nowhere Bakery succeeded in making vegan, paleo, gluten-free cookies seem appealing.

Triniti

We were mesmerized by the perpetual motion video for the pan-Baltic law firm Triniti.

Kim Kniepp

Kim Kniepp’s site impressed us with interconnected navigation and a superbly coded masonry grid.

Feed The 300

Feed The 300 is one of dozens of great sites to combat Russia’s invasion of Ukraine. In this case, it was aimed at feeding zoo animals.

Icons By Menu

Icons By Menu is a stunning minimalist site that is a pleasure to browse.

Museum Of Pink Art

The Museum of Pink Art is an immersive experience celebrating the color pink. It was easy to lose hours wandering around.

BelArosa Chalet

2022 was the year of illustrations, and BelArosa Chalet’s site used them to significant effect to sell a venue still under construction.

WTFFF

Online sexual abuse and harassment are particularly appalling when directed at young people. WTFFF tackled the issue sensitively.

Pretty Damn Quick

Logistics aren’t the most engaging topic, but this friendly, illustrated site for Pretty Damn Quick grabbed us immediately.

Norwegian Soda Co.

This site for the Norwegian Soda Co. uses beautiful photography to create an engaging one-page site.

Fornasetti Profumi

Fornasetti Profumi wowed us with its long-form videos used to emphasize stillness and calm.

Laesk Kombucha

We were convinced this site for Laesk Kombucha had been produced by Wes Anderson.

Cased In Time

Single-product sites are often underwhelming, but this excellent ecommerce site bucks that trend.

DS & Durga

Eschewing the well-trod approach of flowers and pretty models, this perfume site for DS & Durga fully embraces the brutalist trend.

Daniel Spatzek

We loved the way Daniel Spatzek’s portfolio site broke all the rules and still managed to be informative and engaging.

Aro

Aro kept minimalism alive with a simple site that exudes luxury while selling a simple concept.

Think Packaging

Think Packaging took a case study approach to present its products, and it worked really well.

Steffie de Leeuw

Giant typography intertwined with botanical illustrations created a memorable site for Steffie de Leeuw.

Anna Jóna

The prelaunch teaser site for the Ana Jóna café and cinema was elegant and modern and had us eyeing a long weekend in Reykjavik.

Das Salz

More wanderlust courtesy of the fresh, enticing site for the Das Salz hotel and café.

Jono Pandolfi

This simple-to-use site for US tableware and cookware brand Jono Pandolfi sold us on hand-made ceramics.

LolaVie

We still can’t get over the fact that it took until 2022 for Jennifer Aniston to produce a haircare range.

Nathan Riley

Another big trend in 2022 was masonry-style sites, and this portfolio for Nathan Riley was one of our favorites.

Capsul’in Pro

With the excellent application of animation and careful use of color, this site for Capsul’in Pro transformed coffee pods into luxury items.

Seen

Seen is an essential site that explores themes of prejudice and racism in creative fields. It’s a strong approach to a difficult subject.

Glasfurd & Walker

Glasfurd and Walker’s superb portfolio site sets itself apart by over-extending the viewport. It’s a highly original idea.

The Other Side Of Truth

The Other Side of Truth is the standout site of 2022. It used the web expertly to present two interpretations of the facts surrounding the Russian invasion of Ukraine.

Bannach

Back in October, we fell in love with the pixel-block animation loading for the Bannach furniture brand.

Karina Sirqueira

Karina Sirqueira’s portfolio was a joy to browse through. The morphing shapes imposed simplicity on a series of beautifully presented case studies.

Joshua’s World

We were amazed by Joshua’s World, a little island that can be titled and rotated to power the little cyclist along his career.

The post 50 Best Websites of 2022 first appeared on Webdesigner Depot.

12 décembre 2022/par Service comm.

11 Best Video Editing Apps

Actualités

We’re living in a world where video content is everywhere. So if you’re not creating videos, you’re probably consuming them. It’s a massive part of our online lives.

Video is also more popular than ever before. According to statistics, 78% of people watch online video content weekly, while about 55% of internet users view videos daily. And that number is only increasing as time goes on.

That means that if you want to be successful, it’s essential that you learn how to use video editing software and create compelling visual content for your business or personal brand.

When you’re ready to start editing your videos, you’ll want to consider a platform that’s easy to use, has plenty of features, and makes it easy to share and collaborate with others.

There are many video editing programs, each with its strengths and weaknesses. Some are free, and others cost money, but they all have something to offer.

Here are some of the best video editing tools on the market today:

1. Adobe Premiere Pro

Adobe Premiere Pro is one of the most popular video editing software packages, and for a good reason. It’s an excellent tool for both beginners and professionals alike.

With Adobe Premiere Pro, you can create professional-quality videos, add motion graphics and effects, create titles, and much more. The software is easy to use, but there is a steep learning curve. If you’ve used Adobe Creative Cloud applications before, Premiere Pro will seem more familiar. That said, Creative Cloud Learning Center offers many materials for users at every level.

To start, open a project and import your video and audio files using the media browser. You can also use dynamic linking to bring in Illustrator, Photoshop, and After Effects files. Then create or edit the sequence, add titles to your video, and add transitions and effects. You can edit colors, mix audio, change speed, and export your video file.

The user interface isn’t too complex, considering it’s a video editing platform with many editing options. The UI consists of panels, a workspace, and a blue highlight. After using Photoshop and Illustrator for so long, the panels were easy to understand.

The best part? Premiere Pro’s customizable workspace!

You can arrange the panels however you want and save different setups for different projects or tasks. For example, you could have one workspace with your video and audio files open and another workspace with only your timeline open.

As you resize one panel, the other gets resized to adjust automatically—this makes it a cinch to move around the interface to find what you’re looking for.

Here’s a quick breakdown of the workspace:

On top, you will see a menu including assembly, editing, color, effects, audio, graphics, and library.
Assembly is where you import your files. You cannot simply drag & drop your files here.
Editing is where you can mix your audio and video and drag & drop them into your timeline.
The color area will give you outstanding control over your video colors.
On the right side, you will see color balance details; on the left, you will see the Lumetri Scopes of your video clip.

Key Features:

You can import single or multiple images from other Adobe applications such as Illustrator and Photoshop.
You can add animated graphics and edit them.
With Fram.io, you can get time-stamped feedback from the reviewers.
It offers stunning video and audio transition effects and lighting effects.
Version 23.0 offers the best titling toolsets, with the ability to bulk-edit your clip titles in the timeline and flexible alignment controls.

Pros:

It offers a 7-day trial period, where you can try out all of its features to see if it is the right fit for your business.
It has a flexible and customizable workspace.
The site’s learning center is packed with valuable resources.

Cons:

It takes some time to get used to it.
It doesn’t offer a freemium version.
The program has a lot of effects you may never use.

Pricing:

It starts at $20.99 for 100 GB of cloud storage.

2. Pinnacle Studio 26 Ultimate

Pinnacle Studio 26 Ultimate is one of Pinnacle’s more powerful video editing software. It lets you create stunning videos with accurate keyframing, high-level performance, and professional-level editing.

Pinnacle Studio’s interface looks like a mini version of Adobe Premiere Pro, but some crucial differences exist. For example, Pinnacle Studio doesn’t have as many effects or color correction tools as Premiere Pro.

The first thing I noticed when I started using the editor was its color grading controls. The toolkit lets you adjust your clip’s tone, brightness, hue, and other color levels.

You can also create animated video overlays to direct viewers’ attention to a specific part of the screen. These overlays can contain any image, logo, graphic, or text with a transition.

In addition to these features, you can also create video masks and edit YouTube videos, drone videos, 360 videos, and other types of videos.

Key Features:

It lets you make targeted edits with motion tracking.
You can create two types of video masks: shape masks & panel masks. You can use them to add creative effects to your video, censor a part of the video, overlay some elements of the video, and even use it to hide objects.
Smart object tracking lets you create shape-aware masks in the video, and smart technology means you don’t have to recreate masks for each frame.
Have you seen those popular gaming videos on YouTube? You can make them with MultiCam Capture 2.0 Lite, which allows you to record your screen and add audio overlays. This product is also suitable for making tutorial videos.

Pros:

It offers MultiCam editing.
Its UI is clean and easy to navigate.
In addition, they have plenty of helpful information and learning material on their website.

Cons:

It’s costly.
With so many effects and detailed masking features, it can confuse some users.

Pricing:

It starts at $129.99 for the complete version.

3. Apple Final Cut Pro

Apple Final Cut Pro is a powerful video editing tool for Mac users. It’s been around for years, but it’s still one of the most popular options for video editing. The software has many features, from basic video editing to advanced compositing.

From editing, mixing, audio, motion graphics, object tracking, and color grading to plugins, cinematic mode, and effects, it offers everything a professional video editor would want.

There are many built-in effects and transitions which you can use to enhance your videos. For example, you can add titles and text to your footage by dragging the product onto your footage or clicking on it directly from the library window. This is much faster than using hundreds of effects individually, which takes much more time than this method!

In addition, the newest version of the Final Cut Pro 10.6.2 makes it easier to track down duplicate clips in the timeline and timeline index, as they’ll be highlighted automatically. It also improves speech clarity by using machine learning to minimize or adjust background noise levels. And it’s easier to move, rotate, and resize clips.

Final Cut Pro is also optimized for Apple Silicon, Mac Studio, and Macbook Pro, which means you can work with high frame rates with high performance. Let’s take a look at some of its key features.

Key Features:

Apple Final Cut Pro lets you move and trim your clips seamlessly. It also enables you to pack multiple video and audio clips into one bundle with its compound clips feature.
You can add metadata tags to your clips, which will help you find them quickly. You can create custom column views and sort your clips by proxy or media types.
The Duplicate Detection feature highlights duplicate clips in the timeline.
With its Multicam editing feature, you can automatically sync up to 64 angles of videos with different frame sizes, frame rates, and formats.

Pros:

UI is easy to understand and navigate.
It offers magnetic timelines.
It provides a free trial.

Cons:

Available for Mac OS systems only.
Very expensive. If you need it for a shorter period, you cannot get a monthly or yearly subscription.

Pricing:

It costs $299.99 for a one-time purchase.

4. CyberLink PowerDirector

CyberLink PowerDirector 365 is a powerful video editing program that is especially easy for beginners.

What’s appealing about it is that you don’t need to have any experience working with editing software—PowerDirector provides amazing customizable templates. The templates save plenty of time, as they are organized into proper categories such as Beauty, Business, Design, Education, and more.

Focused on making video editing easier for people without technical know-how, PowerDirector offers essential editing tools with advanced features – such as Mask Designer for creating images, text, and custom masks.

It also has a Title Designer that lets you add animated stickers, shapes, and call-outs to your video. Choose from a drag-and-drop menu for motion graphics, sound effects, and special effects. You can also add animated stickers, shapes, and call-outs to your video using its PIP Designer.

Key Features:

It offers AI Motion Tracking, which means you can add text and graphics that will directly follow the object’s motion in your video.
It offers automatic AI Object Detection.
You can use its Chroma Key feature to use the green screen effect.
It lets you correct the colors in your video in one click.
You can also use its preset lens correction feature to remove distortion in your video and change video speed.

Pros:

You can add multiple trackers and apply different effects to each for motion trackers.
A free trial is available.

Cons:

If you apply reverse, it gets applied to the entire video.
Expensive monthly subscription.

Pricing:

It starts at $99.99.

5. Apple iMovie

Apple iMovie is the best free video editing app that comes with all Macs and iOS devices. It’s also an excellent choice for beginners.

You can use iMovie to edit videos, add music and effects, and create slideshows. It’s also great if you need to make simple edits, such as trimming clips or adding transitions.

It allows you to create/edit your videos in 4 simple steps:

To start a trailer using iMovie, first select a theme from Apple’s pre-designed themes. Then add visual effects to your video. Next, add the music of your choice, choose one of Apple’s pre-designed templates, and your video is ready to export.

To make a movie, select a project and photos and videos to add from the library. You can record directly in iMovie before editing. Like other phone apps, you can add text, effects, and music to your video.

Next, trim and arrange your clips and images in the timeline. When you’re done with that, click the Add Media button to add a soundtrack to your project. Your track will be automatically placed in the beginning and will fit your clip length. You can also add sound effects by browsing and selecting from their built-in sound effects.

Next, add your titles and text. You can make title screens, end credits, or other text elements with this feature. In your timeline, click the clip and then click Titles in the toolbar and choose from the title styles to add your titles.

You can now add filters to your videos to give them a complete makeover. Click the Filter button and choose from the built-in filters, and then preview your video as you choose the effect.

Now, you’re ready to export your video file. To do so, click on the Share button in the project browser and then choose Email or Text Message.

Yes—it’s that simple. So simple that even a complete newbie can get started right away.

However, note that iMovie is suitable only if you want to create basic videos, such as slideshows, short clips, and home movies. If you’re looking for more advanced features like motion graphics or adding filters to your videos, then Adobe Premiere Pro or Apple Final Cut Pro might be better suited for you.

Key Features:

The Magic Movie feature allows you to create videos with pre-styled templates and added titles, music, and transitions.
Storyboards: You can select from 20 storyboards with different genres, such as cooking or science experiment, and more.
Cinematic Mode: You can edit clips shooted in Cinematic Mode on iPhone 13.
Extra Special Effects: Add special effects such as slow-motion, speed it up, and use picture-in-picture and split-screen effects.
High-Fidelity Filters: It comes with 13 video filters to help you add a professional and cinematic look to your video.

Pros:

It’s free! If you have an iPad, Macbook, (or iPhone), then you already have access to iMovie.
The app lets you crop, trim, and adjust the brightness of your footage before you start editing it, making it easier to start creating a movie right away.
Lots of different templates are available for creating different types of videos (like slideshows with music)

Cons:

Not available for Android, Windows, or Linux systems.
It’s a basic video editing software – with limited editing options for professional video editors.

Pricing:

It’s free for all users.

6. Adobe Premiere Elements

Adobe Premiere Elements is a video editing program that offers the best of both worlds: it’s simple enough for beginners to use yet has enough advanced video editing features for professional editors to create stunning content.

The software also uses artificial intelligence to help you add cinematic effects to your movies.

Starting with the specifications, Premiere Elements offers a range of tools to help you resize and trim clips, add effects or overlays, and much more. In addition, its 2023 version comes with Adobe Sensei, which means you can add effects to your videos with one click. You can also use its newly-added audio tracks and slideshow templates to change the look and feel of your entire video.

You can also arrange your photos and videos in any way you want in the element organizer. It brings together all the photos from different locations on your computer and saves them there, so you don’t have to find them separately in different folders.

You can also import files from your camera or card reader by selecting the import option ‘From Camera or Card Reader.’

Adobe Premiere Elements offers a user-friendly workspace that groups its features into Quick, Guided, and Exper views. You can choose any of these depending on your level of expertise.

If you choose Quick, you can trim video clips, create a movie by putting photos and videos together, and also choose never to see this option again.

In Guided view, you can get a step-by-step guide throughout the creation.

Expert view offers more advanced tools and features – for example, an audio mixer or time-stretches abilities.

In addition, video tools let you mark and extract favorite moments, freeze a frame as an image, track moving objects, and smart-trim low-quality parts of the clip. You can adjust the audio balance with the audio mixer and narrate clips.

However, most of its features are designed for beginners rather than for professional videographers.

Key Features:

AI & Automation: Premiere Elements uses Adobe Sensei AI technology to automate common video editing tasks. You can add effects used in some popular artworks, and the program will automatically adjust them to match the aspect ratio you choose.
Guided Edits: It offers 26 different guided edits that you can customize to suit your needs.
Templates: It offers plenty of slideshow templates, backgrounds, and patterns.
Organization: It automatically organizes your files according to date, subject, people, and places.

Pros:

It offers three views based on complexity.
It provides in-depth guides for users.
Guided edits are available.
It offers a free trial.

Cons:

It has limited features for professional filmmakers.

Pricing:

7. Clipchamp

Clipchamp is another easy-to-use video software for beginners on this list – and it’s ideal for small businesses looking to create videos for marketing purposes. It’s a template-based video editing program, so each stage of the process is faster.

The app comes with pre-shot videos that you can use in your projects. These videos are in a 16:9 aspect ratio, and they are royalty-free. Click on the stock video tab to add these videos to your project.

There will be multiple categories to choose from, and once you find your video, drag it and drop it into the timeline. Now you can start editing them!

You can also use its beginner-friendly video templates from the video editor homepage. Once you add a video to your timeline, it will automatically fit into the aspect ratio. But if you want to edit the video size, just click on the aspect ratio on the right side and choose from the options.

Now, you can make changes to the text and title. On the right side of your screen, click the text box and edit the text in the window that opens. You can also change other aspects of your project this way, such as the font, alignment, color, or transparency.

With its branding features, you can add logos or brand colors to your videos, which you can use in all of your videos.

Now, you can either use templates audio or add your own. If you want to upload your audio, upload it to the editor and drag and drop it into the timeline.

After that, you’re all set to export your video. Again, you can choose from three video resolutions: 480p, 720p, or 1080p.

Key Features:

Video Editor: It comes with customizable templates, which you can trim, cut, rotate, crop, and add images and audio to. You can also balance color and do much more.
Stock Library: Its stock library has free stock videos and audio tracks – you just have to add your own titles and other minor changes. It also comes with a free camera recorder which lets you add filters, balance colors, and adjust contrast in your footage.
Text-to-speech: With its AI voice generator, you can choose from 170 voices to add a voiceover to your video.
Green Screen: Remove unwanted elements while shooting using the green screen, then remove them while editing with the background removal feature.
Video Overlay: You can spice up your videos with animated graphics, stock videos, transitions, and more using its built-in styles.

Pros:

There Are so many templates to choose from.
It’s very affordable and also offers a free version.

Cons:

It offers limited options for professional filmmakers.
Rendering takes more time than it should.

Pricing:

It starts at $11.99 per month or $119.99/per year (if you pay yearly).

8. Coral VideoStudio Ultimate

Coral VideoStudio Ultimate is one of the powerful video editors that starts you with basics and takes you through very advanced editing features.

To get started, you have to import your media into the library folders. Then, you can simply drag and drop your files or click on the import button and choose your file from the media browser.

Just like any other video editing software, you can drag and drop your media files to your timeline to start editing them.

Choosing an instant project template will help you get the result quickly. Now you can trim your clips, adding transitions, effects, and more.

To add a title to the video, click the title button [T] and add text. In addition, you can add transitions between your clips by dragging the transition thumbnail to your timeline.

Once you have added your video, you can add filters, effects, and music. Just click the respective button and follow the instructions. Once everything is done, you can save it and share it on blogs or websites, email or social media channels, YouTube, and more.

Key Features:

Drag and Drop: Drag and drop elements in your timelines, such as a text box, an effect, or a transition.
Color Grading: Using color grading, you can enhance your video by boosting the colors and correcting their balance.
Premium Effects: Use animated AR stickers, Face Effects, blend overlays, and more.
Advanced Tools: Make your videos stand out with cinema-grade effects using masking, facial recognition technology, dynamic split screen templates, and more.

Pros:

Online reviews hint at its fast rendering speed.
Screen Recording is available.
One-time fee structure.

Cons:

There aren’t enough effects and transitions available.

Pricing:

It costs $99.99 / one-time payment.

9. Movavi Video Editor

If you’ve been in the industry for a considerable time, you must have heard of Movavi Video Editor.

It’s a powerful video editing software that allows you to edit videos, create slideshows and convert videos from one format to another. It is an award-winning video editor with readymade intros, keyframe animations, and many special effects.

Let’s see how to edit a 4K video in Movavi. As you see in the screenshot below, the user interface is spotless and straightforward. You just have to click on the “Add file” option to start importing your 4K video into the library and then add it to your timeline to begin editing it.

You’ll see icons for transitions, filters, and more on the left panel. From there, you can add different effects to your video. To cut your video into multiple parts, look above the timeline — you’ll see an icon for “Split Clip.” Select the clip and move the red marker to where you want to cut. Then click on the split icon.

You can also add titles to your video by clicking on the title tag in the left pan. Simply select the one that you want to use and drag it to the timeline. Now double-click on the title in the timeline and start editing the text.

After adding titles and special effects or transitions, save your file. Make sure you save in ultra-high definition.

Key Features:

AI background removal: Change your video background without using a green screen – with the power of AI.
AI noise removal: Its AI-based noise removal tool will help you remove car sounds, wind sounds, or other unwanted sounds.
Special effects for Youtube: It offers five frames and an exclusive pack of effects for YouTube.

Pros:

You can directly upload your finished video on TikTok.
Clean user interface.
Free version available.
The video editing app has sound-accompanying transitions.

Cons:

Slow rendering.
It does not offer more advanced features for filmmakers.

Pricing:

It costs $74.95 for a one-time license.

10. DaVinci Resolve

DaVinci Resolve is an excellent video editing program – with a free version with many high-level features that you would expect from a much more expensive product. DaVinci Resolve also makes other products specifically for editors, including keyboards, color grading panels, and more.

In its latest release, they have included support for Blackmagic Cloud and Blackmagic Proxy Generator. You can host your media library on this cloud and share your work with other collaborators and editors.

To start editing in DaVinci Resolve, you must import your video by dragging and dropping your videos from the hard drive to the media pool on the top of the screen.

Many professional video and audio file formats are supported, including H.264, H.265, DNX, Blackmagic RAW, and more. You can mark the part of the clip that you want to use by specifying a start and endpoint for it.

Once you’re done adding clips to the timeline on the right side of the screen, you can edit them further using options from the editing overlay. This tool can replace, insert and overwrite clips in your movie project.

DaVinci Resolve has a library of 30 different transition effects, including wipes, dissolves, warps, flares, and more. All you have to do is select the effect you want and drag it into your timeline on top of a clip.

You can also add 2D and 3D titles to your project from the title library. Drag Fusion Titles from the library onto the timeline to add a title. You can then customize the text, font, color, etc.

You can do much more with videos, such as making animations, creating soundtracks, controlling the speed of your video, and adding picture-in-picture effects, dynamic zoom effects, and timeline curves.

Key Features:

Multi-User Collaboration: It’s possible to work with editors, visual effects artists, colorists, and sound engineers who are also online at the same time.
Fairlight: It features tools to produce audio. You can use up to 2K tracks at a time.
Media and Delivery Page: It offers a fullscreen workspace to prepare clips, sync audio, and organize media files into bins.
Resolve FX: You can add advanced effects such as blur, noise, light effects, beauty enhancement, image restoration, and more.
Color Collector: DaVinci’s 32-bit image processing enhances your photos, making them look their best.

Pros:

It offers a free version with various editing options.
The paid version is also affordable, considering the features you get.
Clean and easy-to-use UI.

Cons:

Steep learning curve.

Pricing:

It costs $295 for features like stereoscopic tools, Resolve FX filters, more Fairlight FX audio plugins, and advanced HDR grading.

11. Wondershare Filmora

Wondershare Filmora is an easy and simple video editing software that frequently updates with new features and advancements.

Using the software is incredibly easy. You can create a new project for every video or start working on an existing project from the file menu.

Then you can import video, audio, or image by clicking on Import Media from the drop-down menu. You can either drag and drop your files in the library area, click on import media in the library, and select from the media browser.

Now add this video file from the library to your timeline to start editing.

This can be done in two ways: drag and drop it to the timeline or right-click on the clip and choose the action from the insert, add to a new track, overwrite and append options.

This UI is straightforward, you don’t have to go back and forth, and mostly all options are on a single page. You can start adding titles, effects, animations, etc., by dropping them in the timeline. Then, select the option from the top of the window.

That’s it. Your first video in Wondershare Filmora is ready to be saved and exported. Click on the Export link on the topmost menu, choose the location, enter the video name, choose format, and click the Export button.

Filmora has the edge over other video editors, such as Adobe Creative Cloud, in its price point. Its rendering speed and performance are comparable to those of Creative Cloud products, but it lacks more advanced features, such as motion tracking and speed remapping. If you don’t require those features at all, though, it’s a good choice.

Key Features:

Split Screen: It offers a split-screen template where you can add multiple videos in one to make it more fun. It has more than 30 split-screen templates.
Keyframing: Enlarge, narrow, or rotate your clips with its Keyframig feature and create many more visual animations.
Motion tracking: It automatically tracks the object movement and lets you pin the graphic or other elements to move in the same motion.
Screen Recorder: It allows you to record your screen with system and microphone audio.
Video effects: It offers over 900 video effects, including titles, filters, transitions, motion, and more.
Green Screen: You can change your video backgrounds or elements with the green screen.

Pros:

Great selection of features
Easy-to-use interface
Fast rendering.
A free version is available.

Cons:

So many features might be overwhelming for new users.
Users have reported that the software sometimes crashes.

Pricing:

It starts at $19.99 per month.

12. FlexClip

With FlexClip It’s very easily to create and edit videos for the brand, marketing, social media, family, and any other purpose.

You can make a Video in 3 Steps :

Add videos or photos from computer or stock libraries,
Add text, music, elements, and more to customize your video,
Export your video, then share it via a link or post to social media platforms.

FlexClip is a simple yet powerful video maker and editor for everyone. It help users easily create compelling video content for personal or business purposes without any learning curve.

Key Features:

AI auto subtitle generator, GIF maker, image background remover, screen recorder and video converter supported.
Millions of Royalty-free Stock Media including photos, videos, and music.
4000+ exquisitely-designed templates in diverse categories.
Cloud-stored function for trans-devices editing, anywhere and anytime.
Storyboard and timeline mode for both beginners and professionals.

Pros:

Great selection of features
A free version is available.

Cons:

Pricing:

It starts with a free licence and go at $19.99 per month for the business licence.

Frequently Asked Questions about Video Editing Platforms

What is a video editing platform?

A video editing platform is a software platform that allows you to edit your videos, photos, and other media files.

How do I choose the right video editing platform?

The first thing you should do when choosing a video editing platform is to find out whether it supports the features you need for your project. Then check if it supports multiple file types and if it has tools for basic editing.

How much does a professional video editing platform cost?

You can find affordable professional-grade video editing software for less than $100 per year. The more advanced platforms with additional features cost more, but they also offer more capabilities than basic ones like iMovie or Windows Movie Maker that come free with your operating system.

How do I edit a video?

Editing a video can be done on any video editing platform. The process of editing varies from platform to platform, but the basic steps are the same:

Import your media (photos and videos) into the program
Arrange your media into a sequence for your video
Add transitions between scenes or clips
Add titles and other text elements to enhance visual storytelling
Save the project file

What features do video editing platforms have?

Video editing platforms provide many features to help users create their own videos. Some of these features include:

Video creation and editing tools
Audio mixing capabilities
The ability to add titles, images, and animations

Over to You!

The choice of a video editing platform can be one of the most important decisions you make when creating your video. First, you must choose a platform that will allow you to create high-quality videos suitable to your requirements. And if you’re looking for a basic and free video editor, there are options for that too.

If you’re a professional, use advanced video editing software tools like Adobe Premiere Pro, Pinnacle Studio 26 Ultimate, and Apple Final Cut Pro. They will take time to get used to, and you’d have to shell out a considerable budget, but it will be well worth it.

If you’re an amateur or a beginner, I recommend using Movavi Video Editor Wondershare Filmora or Clipchamp. They are easy to use and the best bang for the buck.

And if your purpose is just to create personal videos for your family and acquaintances on social media, then you can use a free video editing software like Apple iMovie.

The post 11 Best Video Editing Apps first appeared on Webdesigner Depot.

7 décembre 2022/par Service comm.

27 Best Small Business Ideas for Designers

Designers have a wide range of lucrative career options.

This resource puts together some of the best small business ideas to help chart your career path.

It covers the market size, earning potential, estimated startup cost, the target audience, and the value they bring to the table. You’ll also learn how to launch the business, the required training and licenses, and a few companies already killing it in the space for your inspiration.

So, let’s begin.

Table of Contents

Online Course for Designers and Animators

Graphics Design Business Serving Brick-and-Mortar Outlets

Graphics Design and Animation Coach

WordPress Themes and Website Templates

Email and Newsletter Templates Creator

Fonts

Graphics Templates and Marketing Collateral

Presentation Template Designer

Custom T-Shirts and Screen Prints

Comics

Sewing Patterns and Fashion Designs

Wrap Designer

Videographer and Video Editor

Online Freelance Designer

NFT Artist

Event Designers

Extended Reality Designer

Photographer and Photo Editor

Sell Coloring Books

Products and eCommerce Packaging Designer

Publish Books and eBooks

Printing Press

Website Design Services

Graphic Design Academy

Design Teams

Image Credit: Medium

YouTuber

Newspaper, Magazine, and Catalog Design Agency

Online Drawings and Handcrafts Sales

How to Choose the Best Business Ideas as a Designer

1. Online Course for Designers and Animators

The demand for digital designers will grow by 23% until 2031—faster than America’s 5% average occupation growth rate. And the market for online courses will grow at the same speed to reach $198 billion in sales by 2030.

Also, 87% of managers said hiring more UX designers is their organization’s top priority.

Earning potential: $19,500 to $135,000 annually (or $69,900 average).
Top marketplaces: Udemy, Udacity, Skillshare, LinkedIn Learning, Thinkific, Alison, AppSumo, CyberU, PluralSight, and self-hosted options.
Estimated start cost: $8,000 to $36,000.

Target Audience and Value

Create and sell online courses based on your transferable design skills. Let’s explore five options:

1. Motion Design Courses

Students pay about $85 to $600 for motion design courses.

And students can recuperate their investment quickly since motion designers earn between $58 to $300 per hour.

2. Product Design Courses

Jaguar C-X16 Design. Creative Commons.

Product design courses are between $85 to over $4,000.

Product designer roles pay about $115,000 annually. And finding employment is easy, as over 70% of hiring managers have increased their designer hires.

3. Graphic Design Courses

Art Director and Graphic Designer Peter Cocking, on utilizing white spaces. Creative Commons.

Top-earning graphics designers earn about $43 an hour or $90,000 a year. So, you can sell this online course for $85 to $15,000 per student.

4. User Interface (UI) and User Experience (UX) Design Courses

Pixabay image

UI/UX online course creators usually take $85 to $2,500 per student. And students who become top earners take home up to $174,000 a year or $84 an hour.

5. Fashion Design Courses

Wikimedia Commons

Fashion designer courses cost $40 to $4,000.

However, top designers earn over $90,000 a year. So your students can get outsized value from their investment.

How to Launch

Launch your online design course in seven steps:

Find a simple course idea
Outline the course
Create the first module
Build your sales page and join marketplaces
Create your thank you page
Write your sales emails
Launch your course

Most people get stuck in the ideas phase. Instead, find a simple course idea based on your skills and launch it.

Required Training, Certifications, or Licenses?

Course marketplaces have unique education requirements. So check the publisher requirements of the platform you want to launch the course.

However, most marketplaces do not require special certifications to launch a design course.

Example of Businesses in this Space

Adobe After Effects: Complete Course from Novice to Expert by Louay Zambarakji.

Courses from Motion Design School.

2. Graphics Design Business Serving Brick-and-Mortar Outlets

Graphic design for brick-and-mortar outlets can be a quick way to start your small business for designers. These businesses use graphic design services to create marketing collateral, like flyers, presentations, and brochures, to send brand messages to their audience.

The increasing demand for designers drives consistent global graphic design market growth, currently valued at around $43.4 billion.

Earning potential: $35,000 to $66,000 per year (or $47,921 average)
Top marketplaces: Fiverr, Upwork, Freelancer.com, SolidGigs, and self-hosted options.
Estimated start cost: $2,000 to $10,000.

Target Audience and Value

You can provide graphic design services to countless small businesses, and some of them include:

1. Ice cream shop

Image credit: Fiverr

You can create packaging designs and logos for those planning to own ice cream shops. The top Fiverr designers charge around $25 per project, while some value their services up to $260 per project.

2. Landscaping Business

Image credit: Fiverr

Most landscaping businesses need graphic designers to help with custom 3d Landscape concept design and illustrations for their client’s properties—some designers on Fiverr charge around $180 per project and up to $480 for premium service.

3. Catering Business

Image credit: Fiverr

Catering business logos on Fiverr costs $5 to $100 per project. However, some top designers charge up to $450 for premium services.

4. Food Truck Business

Image credit: Fiverr

Professional food truck and trailer wrap designers on Fiverr charge $25 to over $100 per project. You transform the designs into formats such as AI, JPG, and PDF to provide multiple use options for the business.

5. Pet Sitting

About 70% of U.S. households own a pet. That’s approximately 91 million households, nearly ten million more than the population of Germany, the EU’s largest population, making a pet business lucrative.

You can design logos and marketing materials for pet-sitting and dog-walking businesses. The standard rate on Fiverr is between $5 and $100.

How to Launch

Start your graphic design small business in six steps:

Build your portfolio by offering free designs
Name your graphic design business
Build a basic website
Create social media accounts
Join top graphic design marketplaces
Build your email lists and run ads

Required Training, Certifications, or Licenses?

Starting this new business doesn’t need special certifications and licenses. However, pursuing certifications like Adobe Certified Associate and other courses on Udemy and Coursera can advance your credibility.

Example of Businesses in this Space

Some of the small businesses making waves in this space are:

Landor & Fitch.

Polar.

3. Graphics Design and Animation Coach

Graphic design and animation coaching is one of the best small business ideas to start as a designer. Consider this career path if you’re curious about designs and motion graphics and are passionate about teaching.

Employment for professionals in this field will grow by 5% from 2021 to 2031, as fast as the average for all occupations.

Earning potential: $79,153 average compensation per year.
Top marketplaces: Udemy, Coursera, Alison, Fiverr, and self-hosted options.
Estimated start cost: $0 to $15,000, depending on whether you run the coaching business from home or the office.

Target Audience and Value

Let’s explore some of the coaching services you can provide:

1. Personal Training and Coaching

Image credit: Iveta Karpathyova Studio

One-on-one graphics and animation coaching via Zoom is in high demand. You can sell your training and coaching service on your website or online marketplaces. Some personal trainers charge about $650 for a three-month-long session.

Most non-marketplace users often charge more. For instance, Iveta Karpathyova, a graphic design personal trainer, takes about $2,000 for eight hours of private one-on-one instruction.

2. Graphic and Animation Coaching for Design Teams

You can use RFPs to find companies who want to train their in-house design teams in 2D or 3D animations. Also, you can target companies that use graphics to boost user engagement, like UX professionals.

Austin Saylor is an example in this space. He earns up to $10,000 from his training program for graphic design teams.

3. Online Courses

Image credit: Udemy

You can create online courses and sell them on marketplaces like Udemy, Coursera, and Alison if you don’t have the resources for one-on-one coaching. For instance, some animation courses on Udemy cost between $20 to $139 for old students or between $14 and $24.99 for new users.

How to Launch

Start your graphic design and animation coaching small business idea in seven steps:

Get professional training
Develop your business plan
Design your coaching courses and certificate of completion
Set your coaching fees
Set up your payment methods and plan your business finances
Choose a coaching business name
Create a logo and your brand identity
Set up your coaching website and social media presence
Design your marketing plan

Required Training, Certifications, or Licenses?

Once you possess transferable design and animation skills, you don’t need special training, certification, or licenses to operate a graphic coaching business. However, getting certification training will advance your qualification and give you the confidence to train people.

Some options include:

Example of Businesses in this Space

Some businesses offering graphic design and animation coaching services are:

Austin Saylor

Iveta Karpathyova Studio

Falcon Visuals

4. WordPress Themes and Website Templates

A WordPress theme and website template development business is one of the most lucrative small business ideas for designers.

The WordPress platform controls nearly 65% of the CMS market share and powers 43% of all websites. That’s a staggering 82 million, meaning there are about three times more WordPress websites than the number of web developers worldwide.

Shopify comes a distant second, powering only 3.5% of all websites. However, WordPress has over 11,000 themes. As a theme developer, you can tap into this lucrative market.

Earning potential: $12 t0 $12,000 per theme or template
Top marketplaces: Envato, Creative Market, and Codecanyon.
Estimated start cost: Premium WordPress theme builders costs between $99 to $200

Target Audience and Value

Some of the most successful business ideas or markets to explore in this field are:

1. WordPress Themes Development

Image Credit: Themeforest

Bestselling themes on Themeforest cost $39 to $69, while the most expensive options go for $6,000 to $12,000. Also, Fiverr developers charge up to $1,000 for custom WordPress theme development.

2. Site Templates Development

Best-selling site templates on Themeforest cost between $12 to $49. The high-priced ones go from $200 to $1,000. The price range for popular themes on Creative Market is the same as on Themeforest. However, the most expensive options range from $520 to $5,000.

3. Landing Page Templates Development

Landing page creation is a lucrative business because of its high demand for lead generation. The best-selling landing page templates on Themeforest cost $12 to $39, while the expensive ones go for $59 to $118, making them affordable.

How to Launch

Launch this new business idea with these simple steps:

Pick a niche
Develop your business plan
Set your pricing
Plan your business finances to understand the overhead costs involved
Design your themes and site templates on your computer
Develop the theme with premium theme builders like TemplateToaster or outsource to freelance theme developers.
Create a free version of the theme
Test your theme or site templates
Join a marketplace and sell your theme
Promote your business with paid ads

Required Training, Certifications, or Licenses?

You don’t need special training, certification, or licenses to build a successful career as a theme developer. In addition, some theme builders don’t require coding knowledge.

Example of Businesses in this Space

Some theme developers on Fiverr and Themeforest are:

Zainshabirdev

Scrn

5. Email and Newsletter Templates Creator

Email template development is another good business idea to explore.

There are over four billion daily email users, sending and receiving more than 306 billion emails daily, making it an effective channel to reach and engage customers. Also, data shows that 37% of brands are increasing their email budget.

As an email and newsletter templates creator, you can design beautiful templates for small and medium-sized businesses that can’t afford an in-house design team, digital marketing services, and marketplaces.

Earning potential: $10 to $150 per project
Top marketplaces: Themeforest, Fiverr, Creative Market, and self-hosted options.
Estimated start cost: $0 to $200

Target Audience and Value

You can offer your service on several marketplaces and your website. However, these options provide the most straightforward way to make it big in this field.

1. Themeforest Email Templates

Themeforest’s top-rated email templates cost about $8 to $116. Most of these templates have between 100 and 1,500 sales, indicating high demand for Themeforest email templates. The most expensive option currently costs $117 for the regular license and has sold over 100 copies.

2. Fiverr Email Templates

Demand for Fiverr email template creators is also pretty high. The best-selling professionals take between $10 to $25 per project. However, hand-coded responsive HTML options go as high as $80.

3. Creative Market Email Templates

Creative Market has over 1,500 email templates. The popular designs go for $10 to $39, while the most expensive templates cost between $50 and $150. Most designs are for MailChimp, Campaign Monitor, and Constant Contact platforms.

How to Launch

Launch your email and newsletter design business in these few steps:

Pick a niche and develop your business plan
Set your pricing
Design your email and newsletter templates
Test on different devices such as desktop computers, mobile, and iPad
Join marketplaces and sell your templates
Create a logo and business website
Join popular social media and build your online presence
Market your business

Required Training, Certifications, or Licenses?

You don’t need special training or licenses to create email and newsletter templates. Instead, strong customer relationships and positive reviews are what you need to thrive in this field.

Example of Businesses in this Space

You can build a profitable business in this field. Let’s see a few of the successful ones for your inspiration.

SendX

Stripe

6. Fonts

Typography is one of the financially rewarding home business ideas for designers.

Custom fonts allow businesses to create unique brand identities to stand out from the crowd. As a result, this space holds limitless opportunities for typographers.

For instance, IBM paid over $1 million annually to use Monotype’s warhorse font Helvetica before developing its IBM Plex typeface.

Other companies like Netflix, Airbnb, and SAP also invested in custom fonts and typefaces to reinforce brand messages and save on licensing fees. So you might want to explore this small business idea. You can also structure it as a consulting business.

Earning potential: $30 to $300,000 for bespoke font
Top marketplaces: Envato, Creative market, Fiverr, and self-hosted options
Estimated start cost: $200 to $1,200

Target Audience and Value

The best target audience for this small business idea is brands that want to create a unique identity to differentiate from the competition. Some of the places to sell your service are:

1. Envato

Envato has an extensive library of over 30,000 stunning fonts and types.

Many small business owners and online businesses use the marketplace to find unique fonts. Envato users with an active subscription can download the fonts for any project and marketing campaign.

The individual plan costs $16.5 monthly, while the team plan is available at $10.75 per member. The enterprise plan requires a custom quote.

2. Fiverr

Fiverr is a great place to start a typography business as a beginner. Small business owners and online businesses use it to hire affordable typographers. The platform currently hosts over 2,000 custom font services.

Typographers on the platform charge between $10 to $30 for custom fonts. The top earners take home over $60 for premium services.

3. Corporate Clients

Experienced typographers can explore this option.

Creating bespoke typefaces for corporate clients may cost up to $300,000. First, however, you’ll need to demonstrate your value by building a strong portfolio and understanding how to craft a pitch, an offer, and a closing.

How to Launch

Typographers are in high demand. Start your typography business in five types:

Design your fonts
Build your website and plan your marketing
Join marketplaces and sell your fonts
Build your prospects list
Send custom font design proposals to prospects
Market your business with paid ads and on social media

Required Training, Certifications, or Licenses?

Typography is one of the most lucrative home business ideas for designers today. You can start this small business without special certifications and licenses.

However, taking typography courses on Udemy and other learning platforms can help you master your art and design better fonts.

Example of Businesses in this Space

Some of the businesses in this field are:

Typotheque

Fontfabric

7. Graphics Templates and Marketing Collateral

Marketing collateral is media and graphics materials organizations use to support their sales efforts and advance their brand messages.

It includes anything from brochures, business cards, and posters. These materials give prospects the information they need to make informed purchasing decisions.

Creating them as graphic templates lets people customize and use them as they wish, enabling a much larger potential audience size. For example, as a marketing collateral designer, you could also run a consulting business as part of your larger offering.

Earning potential: $10 to $1,300 per project.
Top marketplaces: Envato, Creative Market, Fiverr, and self-hosted options.
Estimated start cost: $200 to $1,200 to get a good computer.

Target Audience and Value

The target audiences for this small business idea are social media managers, cleaning services, brick-and-mortar stores, and dog-walking businesses.

Also, targeting profitable niches like small business owners, personal training businesses, and property managers can lower your customer acquisition and overhead costs.

Let’s examine some graphic templates and marketing collateral you can design for clients.

1. Brochures

Image credit: Envato Elements

Brochures are some of the most widely used marketing collateral.

Creating them as customizable graphic templates and selling them on marketplaces like Envato and Creative Market allows you to attract many users.

You can also offer custom brochure design services on Fiverr. Designers on the platform take between $10 t0 $150 per project.

2. Business cards

Image credit: Envato Elements

Custom business card designers on Fiverr charge between $10 to $640 per project. Some premium services go for as high as $1,300. You can also sell on Envato to earn money from users’ subscription fees.

3. Flyers

Image credit: Fiverr

Flyers are another in-demand marketing collateral. Nearly 50% of surveyed companies said that door drop campaigns are essential to their marketing strategy.

Offering custom flyer design services to these businesses can help you make it big as a designer. Pro-verified designers on Fiverr make between $100 to $495 per project.

Their premium packages cost as much as $1,295.

How to Launch

Launch this small business idea with these six steps:

Get a nice laptop and internet connection
Create an actionable business plan
Define your target market and ideal customers
Build your portfolios
Join marketplace
Create a sales page to attract non-marketplace users
Join social media platforms
Promote your business through paid and organic marketing channels

Required Training, Certifications, or Licenses?

You need special training or a license to start this business at home. However, an impressive portfolio will help you land high-paying clients more quickly.

Example of Businesses in this Space

Some of the businesses in this field are:

Trpeski Design

Brand Design

8. Presentation Template Designer

Creating an entire presentation deck from scratch can be challenging for non-designers.

As a result, 79% of presenters use pre-built templates to find inspiration, streamline their workflow and create stunning presentations in a few minutes. So this is an excellent business idea for designers.

You can explore opportunities in this field to shore up your income and build a flourishing career.

Earning potential: $90 to $6,000
Top marketplaces: Envato, Creative Market, Fiverr, etc.
Estimated start cost: You can start the business with just a computer. It costs between $200 to $1,200 to get a good one.

Target Audience and Value

Businesses in high demand for presentations, like landscaping businesses, property managers, startups, and consultancy businesses, are your targets. Also, executives and busy business people need you too.

Others include personal trainers, social media managers, and cleaning businesses.

Let’s explore some templates you can start with and what each brings to the table.

1. Marketing

Image credit: Envato Elements

Marketing presentation templates do the heavy lifting for salespersons, enabling them to create their presentations and slides quickly. Your presentation design agency can charge between $90 to $6,000 per ten slides.

However, selling on marketplaces enables you to access a ready market with minimal marketing efforts.

2. Pitches

Image credit: Fiverr

A beautifully designed pitch deck helps startup entrepreneurs to make a lasting impression on potential investors. So they often prefer to use templates to create theirs or outsource the project to professionals like you.

You can join marketplaces to reach potential clients more quickly, and there is a lot of money to make from those platforms. For example, pro-verified sellers on Fiverr earn between $100 and $1,500, while premium packages can go for as much as $3,000.

3. Key Notes

Professional keynote presentations from pro-verified designers on Fiverr are between $360 and $650 for the basic package. Non-pro-verified professionals on the platform price their service between $10 to $200.

Presentation design services hourly rate on Upwork ranges from $20 to $95. Some charge as high as $130 per hour.

How to Launch

A presentation template design business is a great business idea to pursue as a designer. You can launch yours with these six steps:

Buy a good computer with enough graphics card
Create a business plan
Define your market and ideal prospects
Build your portfolios
Create your website and join marketplaces
Plan your marketing strategies
Launch your templates

Required Training, Certifications, or Licenses?

You don’t need any special training, certifications, or licenses for this small business idea. However, an impressive portfolio and many positive customer reviews will do.

Example of Businesses in this Space

Let’s examine some professionals in this space.

24Slides

BrightCarbon

9. Custom T-Shirts and Screen Prints

The high demand for customized wear makes custom T-shirt design a thriving enterprise. Future Market Insights estimated that the market size of global custom T-shirt printing would exceed $3.5 billion in 2022.

Furthermore, they believe it will grow by 9.7% CAGR over the next ten years to reach over $9 billion.

Earning potential: $5 to $1,200 per project and up to $1 million a year.
Top marketplaces: Teespring, Zazzle, CafePress, Redbubble, and self-hosted options
Estimated start cost: You can start a custom T-shirt design business with $0 from home if you already own a computer and internet connection.

Target Audience and Value

Build your business for these audiences:

1. Custom T-Shirt Design Marketplaces

Image credit: Teespring

Joining and selling your designs on custom t-shirt marketplaces like Teespring (now, Spring), CafePress and Zazzle is your best bet to hit the ground running immediately. T-shirt designs on Teespring can cost as much as $49.99.

2. Fiverr

Pro-verified custom t-shirt designers on Fiverr take home between $125 and $450 per design. Premium packages can go for as high as $1,200—other gigs in the category cost between $5 and $30.

3. eCommerce Store

An eCommerce store for your custom designs lets you control your marketing and the ideal audience you want as customers.

You can also connect the online store to print-on-demand platforms like Printful to run a full-fledged online t-shirt business. There is no limit to how much you can make from this business. Some sellers earn up to $10,000 monthly.

How to Launch

Follow these six steps to launch this business idea:

Find a t-shirt niche
Create your t-shirt design
Join marketplaces to sell your designs
Create an eCommerce to promote your business
Connect your store to print-on-demand software to drop-ship your custom-printed wear

Required Training, Certifications, or Licenses?

You don’t need any special training to thrive in this space. Getting many positive customer reviews and referrals can help advance your business.

Example of Businesses in this Space

Many designers are in this space, offering custom T-shirt design services to individuals, groups, and local businesses. Some of our top picks for your inspiration are:

Custom Ink

Mandem

10. Comics

Comics are graphic novels. It’s popular among kids and teens. Fortunate Business Insights estimated that the comics market size will reach $12.81 billion in 2028, up from $9.21 billion in 2021. It grew by a staggering 12% in 2020.

Analysts believe it’ll grow at a CAGR of 4.8% from 2021 to 2028.

Earning potential: $63,167 per year for comic artists and about $210 per project for comic artists and color stylists.
Top marketplaces: ComicConnect, Subzero Comics, and LiveAbout
Estimated start cost: $200 to $1,200 to get a good computer

Target Audience and Value

Comics are lucrative when you build the business around these audiences:

1. Comic Artist

Image credit: Cbr.com

You can try your hands here if you can create attractive graphics and illustrations for comic books. Professionals in this field typically earn over $63,000 a year. But they vary from city to city. For instance, San Francisco, California comic artists take home over $95,000.

2. Comic Book Letterer

Advanced skills in color flattering can also help you get something tangible out of this space. Some professionals in this field earn between $5 to $25 on Fiverr. The verified professionals take between $100 to $210 per project.

3. Color Flatter

Color-flattering services on Fiverr are in high demand. Most color stylists on the marketplace charge between $5 and $40. As a verified professional, you may earn up to $100.

How to Launch

Comics are another successful business idea you can consider as a designer. It’s not expensive to launch, and you can run it 100% from home.

Start your own business in these few simple steps.

Pick a niche and define your market
Develop your business and marketing plan
Set your price
Join marketplaces to sell your service
Create a website to target off-marketplace audiences
Promote your business

Required Training, Certifications, or Licenses?

You don’t need special certification or licenses as a comic artist. However, professional courses on Udemy and other learning platforms can advance your skills.

Example of Businesses in this Space

Some professionals in this field are:

Jorge Jiménez

Image credit: Cbr.com

Freyady

11. Sewing Patterns and Fashion Designs

The U.S. 2022 fashion design market size stands at $2.9 billion. Data shows that the market size declined by 1% between 2017 and 2022. However, analysts believe the value will grow at 0.9% in 2022.

Earning potential: Earn up to $130,000 annually.
Top marketplaces: Fiverr, DressX, Replicant, Dribble, and self-hosted options
Estimated start cost: $200 to $1,200 to get a good computer

Target Audience and Value

Set your sights on these markets to make it big in this field.

1. Fashion Designers

Creating and selling your designs to top-rated designers is one of your best bets to earn big from this small business idea. Most bespoke wears cost several thousand dollars, and many designers won’t mind paying hundreds and thousands of dollars for your designs.

2. Online Marketplaces

Image credit: Fiverr

Joining marketplaces will save you a lot of marketing costs, and there is also money to make from the platforms—top professional stylists on Fiverr earn $100 to $300. You can also sell your designs on Dribble.

3. NFT Fashion Marketplace

Image credit: Replicant

NFT digital fashion marketplaces like Replicant are reimagining fashion designing businesses, allowing anyone to try on a digital garment.

They are a new and growing trend. Jumping in right away lets you secure a space before it gets saturated. And the digital fashion business is financially rewarding.

For instance, the best-selling digital garments on Replicant cost around $35, while the most expensive digital fashion wearables sell for as high as $68.

How to Launch

You can launch this business idea in these steps:

Pick a niche and define your fashion style
Develop your business and marketing plan
Create a physical version of your NFT
Choose and blockchain for your NFT and set up your digital wallet
Select an NFT marketplace
Create a business website to promote your digital fashions
Join social media to improve your online presence

Required Training, Certifications, or Licenses?

The fashion design business doesn’t require any special training, certification, or licenses.

Example of Businesses in this Space

Some of the businesses in this space are:

Olivia Goodall

Trend Miles

12. Wrap Designer

The wrap design business is one of the most profitable business ideas to start as a designer.

Several organizations and individuals wrap their vehicles for branding and aesthetic purposes.

In addition, a vehicle wrap is cheaper than a painting, driving its demand in the U.S. The global automotive car wrap film market was $4.9 billion in 2021.

Analysts estimated it will grow at a CAGR of 22.2% from 2022 to 2030.

Earning potential: $21 per hour
Top marketplaces: Wrap Stock, Fiverr, Design Hill, Upwork, and self-hosted options
Estimated start cost: $200 to $1,200

Target Audience and Value

Wrap design small businesses can target:

1. Auto Shops

Many auto repair shops in the U.S. offer car wrap services. You can create and sell your designs to them. They charge clients between $2,500 and $5,000 to wrap their vehicles, so it’s fair to expect some money from them for your design.

2. Car Owners

Top-rated custom wrap designers on Upwork charge between $30 and $50 hourly rates. Several have earned $10,000 to $60,000 creating and selling bespoke wrap designs on the platform.

3. Marketplaces

Image credit: Wrap Stock

You can upload and sell your designs on marketplaces like Wrap Stock.

Here, you don’t have to worry about marketing or running ads. Instead, the platform handles every aspect of the process, enabling you to focus on creating stunning designs.

How to Launch

Launch this wrap design small business idea in these steps:

Pick a niche
Develop your business plan and sales processes
Create your designs
Turn your designs into templates downloadable in different formats
Join marketplaces to sell your design templates
Create a website to promote your business
Offer custom design services

Required Training, Certifications, or Licenses?

This small business idea doesn’t require special training, licenses, or certification. However, building your portfolio and generating positive reviews can advance your credibility.

Example of Businesses in this Space

Some of the professionals in this space are:

Inflamez Designs

Sean P

13. Videographer and Video Editor

About 87% of businesses use video as a marketing tool.

YouTube, the world’s largest online video-sharing platform, has over 122 million daily users. They watch over one billion hours of content each day. Every minute, creators upload more than 500 hours of videos. These make video editing a lucrative business.

Earning potential: $49,496 average base salary per year
Top marketplaces: Upwork, Fiverr, and self-hosted options
Estimated start cost: $250 to $1,020 for professional video editing software yearly subscription

Target Audience and Value

Let’s explore some ways you can earn money with your skills:

1. Marketplace

Image credit: Fiverr

Most video editors sell their services on Fiverr, Upwork, and other talent marketplaces. They charge between $10 to $40 per gig on Fiverr and an hourly rate of $10 to $25 on Upwork. You can join both marketplaces to maximize your options and reach a wider audience.

2. Portfolio Website

Create a portfolio website to target non-marketplace audiences and sell your service. It lets you take charge of your marketing, build your customer list and manage your customer relationships 100%. The median hourly rate of video editors is $20.

How to Launch

Videography and video editing are profitable business ideas. Launch yours in these simple steps:

Pick a niche and your target audience
Write a business and marketing plan
Buy video editing software
Join marketplaces
Create a website to promote your business
Run ads and market your service

Required Training, Certifications, or Licenses?

This small business idea doesn’t require special training and licenses, especially if you want to run it from home. However, getting professional video editing training and certification can help you become a better video editor.

Example of Businesses in this Space

Some businesses in this field are:

Tasty Edits

Replayed

14. Online Freelance Designer

The freelance industry currently contributes about $1.4 trillion to the U.S. economy. With over 58 million people offering freelancing services in the country, analysts believe it will grow to become the U.S. majority workforce.

A career path as an online freelance designer lets you have a slice of the pie.

Earning potential: $25 to $150 per hour
Top marketplaces: Upwork, Fiverr, Freelancer.com, and self-hosted options
Estimated start cost: $200 to $1,200

Target Audience and Value

An online freelance design offers limitless opportunities to designers. The small business idea will stay true to its potential when you build it around these target markets:

1. Marketplaces

Joining a marketplace gives you instant access to ready-to-buy customers—beginners in this space charge between $10 and $80 on Fiverr. Pro-verified experts earn up to $800. Upwork graphic designers take $14 to $95 per hour.

2. Freelance Website

A website lets you create a unique brand identity for your graphic design business.

It also allows you to approach your prospects directly, control your pricing and scale your business over time. The $20 to $150 average industry hourly rate is encouraging, and you can charge more as your business advances.

How to Launch

Action the steps below to launch this small business idea.

Pick a niche and define your ideal clients
Create a marketing and business plan
Build your portfolio
Set your price
Join marketplaces
Create a small business website

Required Training, Certifications, or Licenses?

A freelance graphic designer doesn’t need any special license or training. However, acquiring advanced design and marketing skills improve their odds of having a successful career.

Example of Businesses in this Space

Some of the top professionals in this field are:

Dimi Designs

Gaurav C.

15. NFT Artist

NFT lets owners prove authorship and authenticity, future-proofing digital assets. It’s one of the latest in-thing today and a trend that is not dying off soon.

The value of the global non-fungible token market was $4.6 billion in 2021. Analysts estimated that the market size will grow at a staggering CAGR of 23.9% between 2022 and 2028 to reach nearly $20 billion at the end of the forecasted period.

Earning potential: $96,643 average annual salary (the top 10% earn about $360,000 yearly)
Top marketplaces: Fiverr, Upwork, OpenSea, SuperRare
Estimated start cost: $200 to $1,200 for a computer with a sound graphics card

Target Audience and Value

Let’s examine some target audiences for your NFT art business.

1. NFT Creators

Create unique NFT art collections and sell them to NFT creators with the metadata. You can sell the service on Fiverr and Upwork. NFT artists on Fiverr charge between $40 and $150 for basic packages, while those on Upwork collect up to $5,000.

2. NFT Marketplaces

Image credit: OpenSea

You can mint your art on NFT marketplaces like OpenSea, SuperRare, and others if you’re uncomfortable selling them to third-party NFT creators. The opportunities in this space are limitless. For example, some NFTs on OpenSea sell for as high as 19 ETH floor price.

How to Launch

Launch this NFT art small business idea in these few simple steps:

Define why you’re going into the business
Pick a niche
Join marketplaces to sell your art
Set up an Ethereum wallet If you wish to mint your arts
Find a minting platform that meets your needs
Mint and sell your NFT arts

Required Training, Certifications, or Licenses?

You don’t need any special training or license. However, you can take online NFT minting courses on Udemy, Coursera, and other learning platforms to master the art.

Also, the business doesn’t have special license requirements.

Example of Businesses in this Space

Some of the professionals in this field are:

Nyolings

Shallu N

16. Event Designers

Event designers work with planners to help them put details into their decorations. However, unlike planners focusing on event logistics and ensuring everything is on schedule and running smoothly, event designers transform the space and bring clients’ visions to life.

Earning potential: $43,977 median annual salary (the top 25% earns up to $50,000 annually0
Top marketplaces: Fiverr, Upwork, Freelancer.com, and self-hosted options
Estimated start cost: $300 to $3,000 to start the business from home. It’ll require a laptop, project management platforms (for example, ClickUp), and virtual event design software (3D Event Designer).

Target Audience and Value

Segment your audience, targeting these markets:

1. Corporate Organizations

Most organizations and companies hold at least one corporate event, such as annual general meetings, award ceremonies, and product launches. You can work with them to plan out the design and decoration. Payment is usually per project, and it’s encouraging.

2. Event planners

Image credit: Harpers Bazaar

Partnering with event planners is your odds-on-favorite to ensure a steady supply of gigs. So, you don’t need a big marketing budget. Most event planners are already entrenched in the system and can quickly put something on your plate.

3. Catering Services

Catering services are another solid option to explore. Most caterers want to know how to set up their buffet and other items to ensure a seamless workflow. You can create multiple floor layouts of the event space to show them ways to arrange their stuff.

How to Launch

Launch a successful event design small business idea in these six steps:

Define your target audience
Buy project management and virtual event design software
Create virtual event designs to show off your skills
Join marketplaces
Build your websites and create social media accounts
Collaborate with event planners
Market your business to build your clientele

Required Training, Certifications, or Licenses?

This small business idea doesn’t require any special training, certification, or license.

However, professional certification and training in project management can make you a better event designer. Also, you’ll need a strong customer relationship, positive reviews, and a referral network to thrive in this space.

You might not need special licenses to run the business from home.

Example of Businesses in this Space

Some of the businesses in this field are:

Encore Event Design

Mindy Rice Design

17. Extended Reality Designer

Extended Reality (XR) is the catch-all term for all immersive technologies such as virtual reality (VR), augmented reality (AR), and Mixed Reality (MR).

Mordor Intelligence predicts the XR market valued at $26.05 billion in 2020, will grow at a staggering CAGR of 62.7% between 2021 and 2026 to reach $463.7 billion. A career as an XR designer can bring a lot to the table.

Earning potential: $106,097 average salary per year.
Top marketplaces: Unity Asset Store, Unreal Engine, Oculus Rift Store.
Estimated start cost: $62 to $23,200.

Target Audience and Value

Who is your target audience in this space? First, let’s examine the top two and what you can gain from them.

1. XR Developers

Image credit: The Academy of International Extended Reality

You can have a lucrative career as an XR designer, working with extended reality developers to create cutting-edge XR applications for forward-thinking businesses.

While designers focus on figuring out the “whys” and ‘what’s” of the projects, developers’ interests rely on transforming them into a reality.

Typical XR designers earn around $106,000 annually. The more experienced hands go home with over $215,000 each year. So you’re getting in early on an industry poised for rapid growth.

2. Marketplace

Selling your XR assets on specialized marketplaces like Unity Asset Store, Unreal Engine, and Oculus Rift store lets you access a ready market, minimizing the efforts you need to put in to build your clientele.

You can also list on Upwork to diversify your income. For example, XR designers on the marketplace earn $20 to $85 per hour. Some designers have earned over $500,000 selling their skills on the platform.

How to Launch

These steps can help you launch this XR design small business idea:

Pick a niche
Write a business plan detailing the market opportunities you wish to exploit
Register your business if you’re renting an office space
Acquire XR hardware and software
Create your marketing plan and launch your website
Join marketplaces to sell your service
Hire and train your staff, including a social media manager and digital marketing professional
Collaborate with XR developers

Required Training, Certifications, or Licenses?

This Extended Reality design small business idea doesn’t require any special licenses.

However, you’ll need specialized training and certifications to advance your credibility and credentials. Some of the top-rated in the industry are

Example of Businesses in this Space

Some of the professionals in this space are:

Jalaj S.

Or Fleisher

18. Photographer and Photo Editor

The photography business is competitive, and you can build a sustainable career, even while working from home, with the right skills.

The future outlook for the industry looks promising.

Analysts expect the global market size to reach $44.07 billion in 2025 from $32.92 billion in 2020, meaning, in three years, the global photography business value will be more than half the Serbian GDP, a country of over seven million people.

Earning potential: $29,230 to $109,760 per year (the average base annual salary is $60,298)
Top marketplaces: Fiverr, Upwork, Pixabay, Shutterstock, Getty Image, and self-hosted options
Estimated start cost: $10,000 to $15,000.

Target Audience and Value

You can work with these people as a photographer and photo editor:

1. Event Planners

Image credit: Expert Photography

Event planners can guarantee you steady gigs. Working with them means you don’t have to worry about prospecting, writing proposals, and closing clients.

Some professional photographers charge between $75 and $300 per image, while experienced ones may earn up to $1,000.

2. Marketplace

Marketplaces like Fiverr and Upwork are other excellent options for beginners. For example, photo editors on Upwork take home about $20 to $100 per hour; some have earned over $250,000 since joining the platform.

3. Commercial Photography

Image credit: Expert Photography

Commercial photography is one of the most lucrative options in this field. The professionals here earn between $800 to $5,000 per day. The licensing fees often start from $250 and may get as high as $10,000.

4. Stock Photography

You can start a stock photography website or join already established stock photo websites like Shutterstock to sell your photos. Monthly subscriptions on Shutterstock cost between $49 to $479. The platform has paid over $1 billion to contributors in the last 15 years.

How to Launch

Launch your photography and photo editing business in these steps:

Find your niche and target market
Pick a nice location if you wish to run a brick-and-mortar business
Register your business to legalize it
Open a business bank account and set up accounting for the business
Check with local authorities for the necessary permit
Get photo editing business insurance
Purchase photography equipment, gear, and photo editing software
Create a unique brand identity for the business
Develop your business website and add your business to social media
Build your portfolio
Join marketplaces

Required Training, Certifications, or Licenses?

This business model doesn’t require special training, licenses, or certifications.

However, investing in professional courses can help you become better at what you do. Online courses are a great place to start. For example, you can check Udemy and Coursera for top-rated photography courses.

When creating a website for your business, consider taking marketing and customer relationship courses to improve your client acquisition skills.

Example of Businesses in this Space

Some of the businesses for your inspiration are:

Seatown Photo

James Maher Photography

19. Sell Coloring Books

A coloring book is one containing line art for coloring with the crayon. It’s a healthy way to relieve stress, calm the brain and help the body relax.

The adult coloring books market peaked between 2014 and 2017. It sold over 12 million books in 2015, up from one million copies the previous year.

Although on a decline today, exploring options in this field can be lucrative.

Earning potential: $10,000 to $40,000 monthly
Top marketplaces: Amazon, Lulu, Etsy, and self-hosted options.
Estimated start cost: $200 to $1,200 for a good computer

Target Audience and Value

Create and sell coloring books online. You can begin with some of these marketplaces:

1. Children’s Coloring Books

Children’s coloring books are popular on Amazon. A quick search shows over 80,000 results—the top-rated books on the marketplace cost between $5.99 and $12.

2. Adult Coloring Books

Lulu is an online self-publishing book company. Creating and selling coloring books on the platform lets you reach over one million monthly visitors. They also handle inventory and fulfillment. A paperback coloring book on Lulu sells for up to $16.

3. Teenagers

Teenagers use coloring books, and you can target teen themes that attract that audience. These books typically cost $8 to $38. You can even publish digital versions of these coloring books.

4. Teach People to Create and Sell Coloring Books

If you’ve found success creating and selling coloring books, you can teach others how to do it. Typically, these courses cost $14 and $50 and can attract over 5,000 students.

How to Launch

Follow these steps to start selling coloring books:

Pick a niche
Write and design your book
Decide on whether to self-publish or use publishing companies
Format and edit your book
Design the cover art or outsource to freelancers
Sort the copyright and ISBN
Set the pricing
Upload and sell your book
Promote your coloring books on social media

Required Training, Certifications, or Licenses?

Selling coloring books doesn’t require any special training or certification. You don’t also need special licenses to run this business.

Example of Businesses in this Space

Some of the professionals in this field are:

Michelle Lawrence

Karen Sue Chen

20. Products and eCommerce Packaging Designer

Product packaging designers develop eye-catching labels and product packages that meet safety and packaging regulations. In addition, they often work closely with the marketing team to create designs that reinforce the brand’s messaging.

Analysts expect the market size of packaging design services to reach nearly $32 billion in 2030, up from $21.9 billion.

Earning potential: $37,000 to $80,000 annual base salary (the average salary for packaging designers in the U.S. is $51,000 yearly)
Top marketplaces: Fiverr, Upwork, 99Designs, and self-hosted options.
Estimated start cost: $62 to $23,259.

Target Audience and Value

Getting gigs is the most challenging aspect of this business. Some sources you might want to explore are:

1. Brick-and-Mortar Retail outlets

Image credit: Johns Byrne

Approach and pitch your packaging designs to nearby brick-and-mortar stores. Also, run paid adverts to reach more businesses and direct them to your website to schedule a discovery call—a typical packing designer charges between $80 to $100 per hour.

2. eCommerce Stores

Image credit: PakFactory Blog

Many eCommerce stores fulfill their orders. Work with them to design custom packaging to ship their orders. You can reach them online via paid and organic promotions.

The $80 to $100 hourly rate is the competitive fee for designers in this niche.

3. Marketplaces

Product packaging designers on Upwork take between $20 to $100 per hour. Also, pro-verified designers on Fiverr earn $500 to $1,000 per project. So, there is so much money to make from this channel.

How to Launch

Start your product packaging design business in these simple steps:

Study the different product packaging needs to understand your audience’s needs.
Select a niche for your business.
Build your portfolio.
Set your price.
Determine your positioning for differentiation.
Establish your brand identity.
Join marketplaces.
Create a website and join social media platform.

Required Training, Certifications, or Licenses?

This business idea doesn’t require any special certification and training to start. However, obtaining packing training, licenses, and certificates can set you apart from competitors.

So consider these options:

Certified Packaging Professional (CPP)
Certificate of Packaging Science (CPS)
Certificate of Mastery in Packaging Management (CMPM)

Also, check with local authorities for necessary licenses.

Example of Businesses in this Space

Some businesses and professionals in this space are:

Johns Byrne

Paul Virian

21. Publish Books and eBooks

Publishing books and eBooks is an excellent way to monetize your design skills.

A career as an author is financially rewarding, and the future also looks promising. A report by Technavio shows that the electronic books market will grow by $6.93 billion between 2020 and 2030.

Also, published books don’t have recurrent expenditures. So you have nothing to lose exploring your options in this field as a designer.

Earning potential: 70% on every book sold on Amazon Kindle
Top marketplaces: Amazon, Lulu, Apple Books, Kobo, and self-hosted options
Estimated start cost: $0 to $4,000.

Target Audience and Value

You can write books based on your transferable skills, case studies, or the latest trends. Some of the platforms to self-publish your work are:

1. Amazon

Amazon receives over two billion monthly visits, making it the biggest platform to self-publish books and eBooks. Most books on the marketplace are available at $2 to $30. So, some authors earn between $5,000 and $8,000 each month.

2. Apple Books

Self-publishing on Apple Books lets you target a wide range of Apple device users, including CarPlay and Apple Watch. Apple has sold over two billion iOS devices, and over 100 million people use Macs worldwide. So the Apple Book brings so much to the table.

3. Online bookstore

You can sell through your website if you drive enough traffic to the online store and fulfill your orders. Your online store allows you to set your price, control your messaging, target your ideal audience and manage your customer list.

How to Launch

Follow these steps to turn this small business idea into a reality:

Pick a niche
Choose a topic and write your book or eBook
Edit your book or hire a professional editor
Design your book cover or outsource
Format the book or hire a freelancer
Choose a self-publishing platform and upload your book
Create an online community for your books business
Hire a social media manager and digital marketing services to promote your books

Required Training, Certifications, or Licenses?

You don’t need special training or certifications to start a book or eBook publishing business. However, getting and flaunting them can boost your credibility and show off your expertise. Also, advanced book publishing and formatting courses can help you create better-looking and attractive books.

You can find and take these courses on Udemy, Coursera, and Alison.

Example of Businesses in this Space

Some designers in this space are:

Debbie Millman

Ellen Shapiro

22. Printing Press

The printing business is financially rewarding. About 25,000 U.S. companies are into commercial printing. They generate nearly $900 billion in revenue annually, more than the Saudi Arabian GDP and almost half that of Italy—the EU’s third-largest economy.

Earning potential: $65,000 for operators to $100,000 a year.
Top marketplaces: Yelp, Craigslist, Nextdoor, and Yellow Pages.
Estimated start cost: Industry leaders reported spending $146,000 to $400,000.

Target Audience and Value

Set up your printing press to target these audiences:

1. Businesses

BluSky ETO

The global commercial printing market is lucrative and has impressive long-term growth potential. You can have a slice of the pie by providing printing services to businesses like marketing collateral, catalogs, magazines, product labels, and packaging.

The U.S. has over 10 million companies, so you always have options.

2. Political and Social Campaigns

Image credit: ABC News

Thousands of political and social campaigns happen in the U.S. yearly, making campaign posters and signage printing a thriving business.

The 2022 market size for printed signage alone is $33.9 billion, and analysts expect the number to grow at a CAGR of 2.8% to reach $40.08 billion in 2028.

3. Authors

The number of books published yearly in the U.S ranges from 500,000 to one million, excluding self-published authors. In 2021, the country sold over 826 million physical books, that’s nearly three books per citizen on average. So you can earn big printing books.

How to Launch

Launch your printing shop in ten steps:

Define your target market and develop your business model
Rent office space in a nice location
Register your business to make a legal entity
Open a business bank account and set up accounting for the business
Check with local authorities for the necessary permits and licenses
Secure a business insurance
Purchase and set up the equipment you need for the print shop
Create a logo for a unique brand identity
Develop your business website and join social media platforms
Develop your marketing plan and run promotions

Required Training, Certifications, or Licenses?

A printing press doesn’t require any special training and certification to start.

However, you should comply with OSHA requirements and regulations. Also, check with the local authorities to learn other necessary environmental, health, and safety requirements.

Example of Businesses in this Space

Some of the businesses in this space are:

RRD Printing

Taylor Printing Solutions

23. Website Design Services

The 2022 total number of web developer and digital interface designer jobs in the U.S. is around 200,000.

However, Statista believes the number will reach 229,000 in 2032, while the total number of web developers and designers will grow to 205,000, so there’ll be enough jobs to go around.

Earning potential: $3,000 to over $75,000 per project.
Top marketplaces: Fiverr, Upwork, Freelancer.com, and self-hosted options
Estimated start cost: $62 to $36,061.

Target Audience and Value

Model your small business web development idea around these markets to have a home run.

1. Local Businesses

Image credit: Unsplash

Small businesses and eCommerce stores drive the growing demand for business websites. A web development agency’s custom services cost between $15,000 and $30,000. But more complex site design projects can go as high as $75,000.

2. Charities

Image credit: Unsplash

Charities are another excellent option for web designers. Most of them need simple websites. So you’ll be looking at making $2,000 to $5,000 per project as a freelancer. And you can command up to $30,000 if you’re an agency.

3. Marketplaces

Verified professional web designers on Fiverr walk away with $100 to $5,000 after each project. They priced some of their premium packages up to $12,000.

Web designers on Upwork charge between $25 and $150 per hour for their services.

How to Launch

Follow these steps to start a web design agency:

Define your target market
Rent an office space if you wish to run an out-home agency
Register your business to make it a legal entity
Secure a business insurance
Choose a business name and create a unique logo
Develop your business website and set up social media accounts
Build your portfolios
Create a marketing plan and run promotions

Required Training, Certifications, or Licenses?

Once you have the requisite skills, you don’t need special training or certification to launch a web design service. However, enrolling in project management certification courses can help you seamlessly manage your workflow and customer expectations.

Other necessary certifications are:

User experience and usability courses to build sites with frictionless navigation
Search Engine Optimization certifications for search-friendly designs
Conversion rate optimization courses to create high-converting websites
Graphic and 3D animations to create stunning graphics

Example of Businesses in this Space

Check out these businesses to see what other people are doing in this space:

MWD Web Design Inc.

Colton J.

24. Graphic Design Academy

A graphic design academy might cost you an arm and a leg, but it’s lucrative, as most soft skill training centers.

Data shows that the global soft skill training market reached over $24 billion in 2020, and market analysts believe the number will grow by a CAGR of 12.3% between 2022 and 2027 to reach $47.2 billion in 2027.

Besides the financial rewards, a career as an instructor can be fulfilling. You should consider this career path if you have a passion for teaching or other transferable skills to share with others.

Earning potential: $39,000 to $93,000 yearly total pay (average salary is $56,438 per year)
Top marketplaces: Yelp
Estimated start cost: $14,491 average startup cost for skills training center

Target Audience and Value

Some of the target audiences for this business idea are:

1. Design Teams

Image Credit: Medium

Approach nearby businesses and show them how your training program can help advance the skills of their design team and save the company money. Then, negotiate your pay based on the value you are bringing to the table and what you think the business can afford.

2. College Students

Image Credit: Ms. Magazine

College students are excellent targets for graphic design training skills. Reach those that are interested in acquiring graphic design skills with paid ads.

You can run foundational, undergraduate, and postgraduate programs to cater to all categories of students. For example, some training schools charge up to $40,000 for postgraduate graphic design degree programs.

3. Graphic Designers

Professional graphic designers are always looking for ways to advance their design skills. You can target this segment with professional certification programs or bootcamps. You might also partner with reputable certifying bodies like Adobe to offer their certification programs.

How to Launch

Follow these steps to launch your academy:

Develop your training programs and modules
Set your training fees and payment plans
Rent a training center in a good location
Register your academy
Secure the appropriate licenses and insurance policy
Design your training center to set the right ambiance
Create a logo for the business
Design a website with online learning features to cater to out-of-location students
Set up your social media presence
Develop your marketing plan
Hire and train your staff

Required Training, Certifications, or Licenses?

You’ll need a license to run a degree-awarding training center.

Also, it would help if you had more than transferable graphic design skills as an instructor. Your students expect you to have professional certifications and specialized training from recognized bodies.

Some top options are:

Adobe Certified Associate
Graphic and Digital Design Certificate (Parsons School of Design)
Udemy or Coursera professional graphic design and animation courses
Master’s degree in graphic design

Example of Businesses in this Space

Some graphic design training centers are:

The New School

Certiport

25. YouTuber

YouTube is not just a video-sharing platform. It’s also the second-largest search engine after Google. Over 2.6 billion people use the platform once a month. They spend about one billion hours daily watching five billion videos.

A career as a YouTuber is financially rewarding but never a walk in the park.

Identifying your target audience and creating content that addresses their pain point is the most straightforward to succeed in this space.

Earning potential: $80 to over $55,000 monthly.
Top marketplaces: YouTube.
Estimated start cost: $150 to $1,100.

Target Audience and Value

You can target prospective graphic designers or designers with your video. Some ways you can monetize your YouTube content are:

1. YouTube Ads

Joining the YouTube partner program is the most popular option for monetizing YouTube videos through YouTube ads.

However, to qualify, you’ll need to rake in at least 1,000 subscribers and 4,000 video watch hours in the past year. Then, you can earn between $2 to $12 per 1,000 views.

2. Sell Merchandise or Courses

Another way to monetize YouTube videos is by selling merchandise. If you don’t have any physical product, you can promote your design courses before or after your YouTube videos and drop the purchase link in the video description.

3. Sponsored Videos

Image credit: Fran Patrillo.

Influencer marketing is reimagining how brands connect with their customers. YouTube is the second most popular platform for influencer marketing. Join the train if you have a large and engaged following.

Several brands can pay you $500 to $10,000 to recommend their products. Some may even pay up to six figures for a YouTube campaign if they are sure of the results.

How to Launch

Follow these steps to launch a career as a YouTuber:

Understand your audience and find your niche
Create a YouTube channel and brand yourself
Decide on the monetization strategy
Invest in good camera and gear
Acquire video editing skills and video editing software if you don’t want to outsource
Develop your content calendar
Create your first video and upload
Optimize your video for search engines
Run YouTube to promote your videos

Required Training, Certifications, or Licenses?

You don’t need special training, certification, or licenses to become a YouTuber.

However, taking video editing courses can save you a lot of money. Also, if your business model centers on teaching your audience design skills, you should acquire professional certifications in the field to advance your credibility.

Example of Businesses in this Space

Some of the designs YouTubers making a wave in the industry are:

4 The Creatives

Graphic Island

26. Newspaper, Magazine, and Catalog Design Agency

The global digital newspaper and magazine market, valued at $34.2 billion in 2021, will grow at a CAGR of 4.2% between 2022 and 2028 to reach $45.6 billion. The industry looks promising. You can register your agency and run it from the comfort of your home.

Earning potential: $35,000 to $67,000 base salary per year (the average is 48,289 yearly)
Top marketplaces: Fiverr, Upwork, Legit, and self-hosted options
Estimated start cost: $2,300 to $5,200

Target Audience and Value

Some of the target audiences for this business are:

1. Newspaper and Magazine Companies

Image credit: Envato

Partner with newspaper and magazine companies. Offer to handle their designs to save them the cost of maintaining a full-time in-house team. Working with them can guarantee you a steady supply of jobs. Negotiate your pay per page or project.

Some magazine designers charge $50 to $90 per page.

2. Marketplaces

Join marketplaces like Fiverr and Upwork to build your client base and portfolio incrementally. You can earn between $10 to $55 by selling your service on Fiverr. Some designers on Upwork charge about $30 and up to $750 per project.

Catalog designers on the platform earn between $20 and $100 per hour.

3. eCommerce and Retail Businesses

eCommerce brands and retail businesses are your largest audience. Most of them use product catalogs and magazines to spread their marketing messages.

You can approach them for custom designs or target them with customizable templates on your websites or third-party template marketplaces like Envato or Creative Market.

How to Launch

Follow these steps to launch this business at home:

Identify your target market
Choose a name and register the business
Get business insurance
Buy design software
Create a website and set up social media accounts
Hire and build your remote team
Design newspaper, catalog, and magazine templates to build your portfolio
Join marketplaces
Promote your business

Required Training, Certifications, or Licenses?

You don’t need special training, certification, or licenses to run this business model. However, you can find relevant professional courses to advance your skills.

Example of Businesses in this Space

Some of the professionals in this field are:

Corey F.

Luis L

27. Online Drawings and Handcrafts Sales

You can build a sustainable career selling custom drawings and handcrafts art collectors. Statista projected that the global arts and crafts market will grow from $35 billion in 2017 to $50.9 billion in 2024.

Besides the tempting financial rewards, the business lets you express yourself and bring your imagination to life.

Earning potential: $12.5 to $49.84 per hour (the average hourly rate is $20.97)
Top marketplaces: Etsy, Shopify, Fiverr, and self-hosted options
Estimated start cost: $200 to $1,200 for a personal computer and software.

Target Audience and Value

Build your business around art lovers. It helps you lower acquisition costs and maintains a high conversion rate. Some small business ideas in this field are:

1. Offer Custom Art

Image credit: Yasmeen A

You can make a lot of money creating custom art for clients. Since they’re tailor-made and provide personal significance and uniqueness, most collectors will be okay with paying more to have them on their walls.

Commissioned paintings from experienced artists cost $100 to $10,000.

2. Start Online Craft Store

Image credit: The Indian Express

An online store for your craft business lets you transform your passion and creativity into a business. Moreover, it’s lucrative so that you can earn a good living.

Candle making, jewelry, and headbands are some craft business ideas for your inspiration. Others include embroidery, home decor, sculpture, and decorative pillows.

Also, sell your crafts on Amazon, Etsy, and other marketplaces to reach more people.

3. Sell Your Drawing Online

Image credit: Artmajeur

Create stunning hand-drawn images and sell them on art marketplaces like Shutterstock and iStock. Also, sell on your website to cater to non-marketplace users.

Additionally, license your art to businesses for commercial use. It’s where the money is. You can make between $100 and $10,000 from licensing fees.

How to Launch

Follow these simple steps to launch your online drawing and handcrafting small business ideas:

Identify the gap in the market—decide what you’re going to sell
Define your target audience and pick a niche
Name and register your business
Create a logo and brand your business
Design your website and set up your social media
Create sales pages and join marketplaces
Plan your supply chain and order fulfillment
Make your crafts or sample drawings
Promote your business

Required Training, Certifications, or Licenses?

This business model doesn’t require special training, certification, or licenses. However, check with local authorities to learn what applies in your area.

Example of Businesses in this Space

Some of the design businesses making it big in this space are:

Cedar and Sail

Artisaire

How to Choose the Best Business Ideas as a Designer

We have explored some of the best small business ideas for designers. When you start your journey, choose options that match your passion and career objectives.

And remember to use this resource to start on the right footing.

Featured image via Unsplash.

The post 27 Best Small Business Ideas for Designers first appeared on Webdesigner Depot.

21 novembre 2022/par Service comm.

How to Sell on Pinterest Without a Website

You don’t need an online shop to sell on Pinterest, but owning one can give you the upper hand.

The only problem is that managing an eCommerce store is expensive.

On the other hand, selling on Pinterest has a low entry barrier. So it’s an excellent place to start even if you can’t afford a website.

Plus, Pinterest has many engaged users who are happy to buy your product, craft or offer. This is the only social media network where the most significant users hold the most disposable income in America.

This guide shows you how to sell to these top spenders on Pinterest, whether you own a website or not.

What Pinterest Brings to the Table
Selling On Pinterest Without a Website
Organize Your Products into Boards
Publish Your Products as Pins
Promote Pins on Pinterest
Go Beyond Pinterest
Blog on Medium
Selling On Pinterest With a Website
Set up Your Online Store
Add Your Product Catalog
Create Rich Pins
Stay Organized With Product Groups
Prompt With Shopping Ads
Wrapping It Up

What Pinterest Brings to the Table

Pinterest is not just a visual discovery engine. The social network brings more to the table.

With 433 million monthly active users and over one billion web visits in August 2022, the platform offers businesses new opportunities to reach highly engaged audiences.

Data Source: SimilarWeb

Also, data shows that about 38% of pinners have a college education, whereas Snapchat is 20%, Twitter is 32%, and Reddit stands at 15%, offering you access to a sophisticated market.

The social network enables about two billion monthly searches.

The company’s data revealed that 97% of the searches are unbranded, providing a level playing ground for all competing brands. However, for context, 42% of Google search queries are with branded keywords, meaning many searchers already have a brand in mind before searching.

Also, 80% of pinners said they discovered new products or brands on Pinterest, and 85% buy things they’ve seen from brands. Additionally, pinners are 55% more likely to buy a product after seeing a visual on Pinterest compared to other platforms.

The platform is not all talk and no action.

For instance, nearly nine in ten weekly pinners make buying decisions on Pinterest, and 50% of users have bought after seeing a Promoted Pin.

Pinterest might not be as popular and imposing as Facebook, Twitter, YouTube, LinkedIn, and TikTok, but the user engagement shows the platform can hold its ground against some perennial favorites.

Its numbers are impressive, making Pinterest too good to pass up.

Selling On Pinterest Without a Website

You can sell on Pinterest without a website.

It’s an excellent option for affiliate marketers. A Pinterest business account will work best since it lets you monitor analytics and run ads. You might also need a Facebook page and a Medium account to further your marketing.

When you’re ready, here’s how to start selling on Pinterest without a website.

Organize Your Products into Boards

Pinterest Board is a collection of pins.

It lets you stay organized. You can create different boards to categorize your products. For example, having boards for televisions, sound systems, video players, and other products in your catalog will make sense if you deal in electronics. You can further classify the boards into sections, like LG, Samsung, and Sony.

Boards make it easy for shoppers to find your products.

To create one, log in to your profile and click the Saved tab.

Click the + icon to reveal a drop-down menu, then select Board from the options.

Enter the product category in the name field to create the Board.

Open the newly created Board, click the ellipsis icon (the three horizontal dots), then the Edit board option to type a befitting description for the Board.

Use the Organize option to create and organize the pins into sections.

Publish Your Products as Pins

Create visually engaging pins to display your products.

One exciting thing about Pinterest is that you can create unlimited pins for the same product using different visuals, titles, and descriptions. And the more pins you create, the greater your chances of increasing your visibility and CTR.

The mistake most brands make is creating a single pin for a product and leaving the rest to fate.

But it doesn’t work that way.

As a visual discovery engine, you’ll need to create a lot of pins to stand out and hold your ground on Pinterest. It also lets you cover most of the keywords pinners use to discover products on the platform, stretching your visibility further.

To create pins, head to your profile and select Create Pin from the Create drop-down to begin.

On the next page, select the Board you wish to have the Pin on from the drop-down, then enter the Pin’s title. Of course. Use the keywords people are likely to search for to target Pinterest searchers.

You can see in this Pin that Cicinia, an online retailer of bridal dresses and accessories, uses searchable keywords in the title. But the Pin doesn’t have a description. Don’t make the same mistake.

Write a compelling description to entice users to click your link.

You can search your keywords on Google to see what other brands have as their descriptions if you don’t know what to write. Then, add a discount code to the description if you have any. It supports up to 500 characters, so make the most of it.

Finally, upload your visuals, add your alt text describing the visual you uploaded, then include the destination link, in this case, your affiliate link, and publish the Pin.

Repeat this step for the rest of your products.

Promote Pins on Pinterest

Pinterest comes with a built-in ad manager.

With this tool, you can promote your pins to the perfect audience. It lets you target people based on demographics like age, gender, and location. You may also run campaigns based on their interests or search terms.

Additionally, Pinterest allows advertisers to upload their customer lists for custom targeting. However, it works best for sellers that own a website.

Running ads means you don’t have to compete with the over 240 billion pins for attention. Instead, promoted pins put you on the spot and in front of the right people.

Dimniko, an online advertising agency, helped a client sell over 22,500 products with Pinterest ad campaigns, generating up to 11-times ROAS.

The brand pivoted to Pinterest after experiencing slow sales from other channels. According to them, the client spent around $15,000 daily on Facebook ads, generating $3 million monthly in Shopify; that’s $6 for every $1 spent on ads.

But with Pinterest, they generated $1.29 million with $116,000—$11.12 per $1.

Dimniko advised Pinterest advertisers to kill assets that didn’t meet the KPI in the first seven days and scale the budget of the top performers by 20% every two to three days.

They admitted that half of their sales were due to their retargeting strategy and suggested that new advertisers should start with their existing buyers and ‘actalikes.’

Go Beyond Pinterest

Several opportunities exist for you outside Pinterest.

Depending solely on the channel to reach prospects is a considerable risk. The platform only controls about 450 million of the estimated 4.7 billion global social media users, so there are always more people to reach.

You can do this organically by publicly sharing your pins or boards using trending and relevant Twitter and TikTok hashtags. Also, brands like Bergdorf Goodman use Facebook to promote their pins.

Like them, you can post your pins’ links as updates on your Facebook page.

Promote the post to reach more people.

Blog on Medium

Nearly 43% of global internet-enabled persons use ad blockers, meaning there’s little future for intrusive marketing.

So, content marketing is a no-brainer.

It lets you reach prospects through organic search when they are most likely to purchase. Also, creating consistent, valuable, and engaging content helps you answer customers’ questions, build trust, and influence buying decisions.

Studies found that content marketing generates three times more leads than traditional marketing channels. Also, brands that create content have a six times higher conversion rate than non-adopters.

Thankfully, you don’t need a website for content marketing with Medium. It’s a free and intuitive online publishing platform that lets anyone create, share and discover content.

Sign up on the platform. Research keywords and create quality content with them. You can repurpose the article into a video with tools like Lumen5.com and share it on YouTube.

Selling On Pinterest With a Website

A website puts your Pinterest marketing on steroids.

At least you won’t have to upload your products manually. Instead, the platform can automatically pull your products from your online store to Pinterest and update your catalog regularly. It also lets you retarget non-converters and upsell existing buyers, improving conversion and customer lifetime value.

Follow these steps to connect your website to Pinterest and sell on the platform.

Set Up Your Online Store

Create an online store if you don’t have one yet.

Pinterest currently supports Shopify and WooCommerce stores and online shops that can integrate with the following:

Lengow
ChannelAdvisor
GoDataFeed
Feedonomics
Products

Next, add the website to your Pinterest business account to claim ownership. Verifying your site allows you to access analytics for the pins you publish from your website and pins other users created from your site and get a verified merchant tag.

You can claim your website by adding a DNS TXT record to your domain host, uploading an HTML file to your website’s web server, or adding an HTML tag to your website code.

Add Your Product Catalog

Upload your catalogs to start selling on the platform.

Catalogs are a feed ingestion tool that lets you connect your eCommerce shop to your Pinterest store. The file lists all your available products and their corresponding attributes, creating a data source for the Pinterest store.

Pinterest ingests the data source every 24 hours to create your product Pins and process up to 20 million products per account. You’ll need to contact Pinterest support if you have more than that number of products.

You can add up to 20 data sources to promote your products across different markets, languages, and currencies. However, uploading your data sources to Pinterest is only available in selected countries. If you’re eligible, the steps here can get you started.

Alternatively, you may use third-party integrations like Shopify’s Pinterest app and Pinterest for WooCommerce plugin to get your products on Pinterest. Tools like Lengow, ChannelAdvisor, GoDataFeed, Feedonomics, and Productsup can also streamline your Pinterest data ingestion.

Create Rich Pins

Rich Pin is a step up for Pinterest pins.

They have extra information like price, product availability, description, and product link, providing pinners with rich shopping experiences. Rich pins encourage higher click-through rates, enabling you to sell more. They also make better ads.

With rich Pins, you don’t need to update your product Pins manually whenever the need arises. Instead, they update automatically each time you change your product titles, description, price, or availability.

Another fantastic thing is that rich Pins require only a one-time, easy setup. Pinterest will convert all your product Pins to rich Pins if you enable the feature for your account, and new Pins will appear as rich Pins.

Shopify natively supports Pinterest product-rich Pins, so it doesn’t require manual setup. Open any product page, copy the link and append .oembed to the URL, then validate with the Pinterest Rich Pins Validator.

If your store runs on WooCommerce, install the Yoast SEO plugin and enable Open Graph in the plugin setting. Next, copy any of your product URLs and validate. It’s that easy.

However, you’ll have to roll up your sleeves for custom sites.

It requires you to manually add rich metadata to the header of all your product pages. Pinterest supports Schema.org properties. Use any product schema generator like Merkel Schema Markup Generator to generate the JSON-LD code for each product page.

Next, use Google Tag Manager to add the code to the page’s HTML.

To begin, log in to your account and select Add a new tag under the “New Tag” section.

Choose a name for your tag, then select Custom HTML as the tag type.

Scroll down to Triggering to choose a trigger, then click the + icon.

Name your trigger and select Page View as the trigger type. Next, choose Some Page Views under the “This trigger fires on” section.

Specify your trigger condition, save and then publish your tag.

Repeat the steps for all your product pages, then validate any URLs to apply for rich Pins.

Stay Organized With Product Groups

Product groups help you manage your inventory.

It also lets you promote a product category instead of individual Pins. You can create a product group manually or leave that for Pinterest to handle if you use Shopify. The app can automatically sync your Shopify collections to create relevant Pinterest product groups.

The auto-created product groups include All Products, Top Sellers, Back In Stock, Best Deals, New Arrivals, and Most Popular.

You can add others manually if you need different product groups like brand, custom label, product type, category, or gender. First, ensure the fields exist in your data source and name the products based on your chosen filters.

Follow these steps to create a product group:

First, log in to your Pinterest business account from your desktop.
Click Ads on the top menu and select Catalogs.
Select View product groups, then Create product group.
Apply filters to select the products for the group
Go to the next page and enter a name for the product group.

Prompt With Shopping Ads

A website lets you take your Pinterest ad campaigns to a new level.

For instance, you can retarget non-converting shoppers to recover lost sales or upsell active buyers to improve their lifetime value. You may also create an act alike (equivalent to Facebook’s lookalike) audience to reach your ideal prospects, eliminating guesses from your targeting.

However, the first is to install the Pinterest tracking tag.

It’s a code snippet that lets Pinterest track your store visitors and their actions while on your site. The code helps you measure your campaign performance, optimize your conversion, build a targeting audience and become a verified merchant.

To install the tag, log in to your Pinterest ads account, click the Ads tab on the top menu, select conversion from the drop-down, and follow the rest of the instructions to complete the process.

Create your audience and run shopping and personalized collections ads to promote your products. Also, launch dynamic retargeting campaigns to upsell buyers and retarget shoppers that abandoned their carts. Run these campaigns concurrently for the best results. This resource can guide you in setting up high-converting Pinterest ads.

Also, don’t forget to promote your store outside Pinterest for maximum reach.

Wrapping It Up

So you don’t need to own a website to sell on Pinterest.

With just an affiliate link, you can get started on the platform. That might even change soon. The social network is piloting a feature that lets shoppers checkout and pay for items on Pinterest so that they don’t have to leave the app to complete their purchases.

The in-app checkout will probably redefine social commerce in the coming years, and getting onboard Pinterest and setting up your stores now means you’ll always be ready for the mad rush.

Thankfully, the tips in this article can get you started.

Featured image by rawpixel.com on Freepik

The post How to Sell on Pinterest Without a Website first appeared on Webdesigner Depot.

9 novembre 2022/par Service comm.

20 Best New Websites, November 2022

Every month we put together this collection of the best new websites we’ve seen appear on the web in the previous four weeks.

In this month’s collection, you’ll find lots of daring interactions, some inventive portfolio sites, florescent yellow colors, and even some old-school mouse trails. Enjoy!

Joshua’s World

Joshua’s World is a fantastic animated site. Grab and drag to tilt and rotate the island and watch the little cyclist power past important links to milestones in his creative career.

Vana

Vana is a new service aiming to help you take control of your data. Its site is modern and lively and uses some great retro-illustrations to bring its features to life.

Velocity Nitro 2

This slick site has some incredible 3D renders for the Puma Velocity Nitro 2 running shoe. The scrollable animation guides you through each feature in a thrillingly engaging fashion.

Norwegian Soda Co.

The Norwegian Soda Co. uses beautifully shot photographs to capture the zest of its products. It’s an excellent example of how a one-page site can be rich and engaging.

Anytype

Anytype is a collaborative platform pitching itself to creative thinkers. It uses a lovely gradient animation to create a sense of power and technological evolution.

Dash

Dash claims to be almost the best tech company, and its modest site does a great job of expelling the tedium from HR. Plus, it has an old-school mouse trail!

Sileon

Sileon is a site packed with clever details. For example, the hover effect on text links is pleasingly minimal, and the photography shot through distortion is a simple but effective technique.

Karina Sirqueira

Karina Sirqueira’s portfolio is a joy to browse through. The morphing shapes add interest to a collection of case studies that are engaging and beautifully presented.

Hotel Santa Caterina

This beautiful website for the Hotel Santa Caterina on the Amalfi Coast captures the light and wonder of the region with a muted color palette and stunning photography.

La Lulu

La Lulu is a Columbian-American singer, dancer, and musician. Her site uses color to disrupt a fairly standard layout and infuse it with amazonian, psychotropic, South American vibes.

International Magic

International Magic is a design agency that boasts some impressive clients, from Maison Margiela to Nike. Its scroll-to-browse portfolio is a masterful example of selling design.

OAD

OAD uses color expertly to convey contrasting temperatures. At this time of year, who doesn’t want a pullover crafted to withstand the Norwegian weather?

También

También is a creative agency specializing in organizations that positively impact the world. Its scrolling collage of client projects is one of the best examples of this type of portfolio.

Dragonfly

If you were designing a website to be used in a 90s film about the internet, you’d create Dragonfly’s site. It’s packed with glitches, code references, and awesome pixelated imagery.

Elva

There’s a lot of distortion entering the design lexicon at the moment, and one of the best examples is Elva’s portfolio site, which uses it to enliven its black-and-white site.

Sussex Taps

Sussex Taps uses multiple full-screen video clips to sell its carbon-neutral tapware range, but it’s the horizontal scrolling product videos that really make this site stand out.

Angello Torres

Angello Torres’ portfolio is packed with daring typography that breaks pretty much all the rules and yet still manages to work somehow to convey energy and creativity.

Repeat

Repeat is an excellent service for upselling customers with repeat orders. It uses simple illustrations to represent generic products with an attention-grabbing yellow for interactions.

High Five Strategies

High Five Strategies eschew the formality of most business pitches to deliver a positive message with bold colors and typography that makes you feel ready to move forward.

Delight

Delight Snowparks employs a questionable lilac color, but its fantastic imagery and video framing more than makes up for that. Plus, there’s another super-old-school mouse trail!

The post 20 Best New Websites, November 2022 first appeared on Webdesigner Depot.

7 novembre 2022/par Service comm.

12 Best Email Marketing Services for 2022 (Ranked)

A robust email marketing strategy is a great way to reach your target audience directly.

But your email marketing campaign success rests on whether you used the best email marketing services.

No two email marketing services are equal. So you must choose carefully. We created this guide and ranked the 12 best email marketing services for you.

How to Choose the Best Email Marketing Services

Although we ranked these best email marketing services in this list from number one to eleven, we also understand that everyone’s need is unique. So we identified where each email marketing tool performs best.

Here’s what to keep in mind to find a good email marketing service:

Your business goals
Growth stage of the business
The audience your business targets

Please read on for the best email marketing services in the market today.

1. ActiveCampaign: Best Advanced Email Automation

If your goal is to deliver timely, personalized, and unique email experiences to your customers, try ActiveCampaign. As the best email marketing service for putting your marketing on autopilot, this tool offers a built-in email automation system, a campaign tracker, and a CRM.

Unique Feature: Customer experience automation (CXA)
Target Users: eCommerce, B2B, B2C, SMEs, bloggers, and influencers
Pricing: $29 per month.

Features

ActiveCampaign offers users loads of beginner-friendly advanced automation features. Here are a few:

1. Automated Marketing

You can focus on other important business pursuits and let ActiveCampaign’s marketing automation send welcome emails, track contact tags, monitor sales analytics, and fetch performance reports.

This feature empowers users to launch automatic email marketing campaigns or follow up on customers who abandoned their carts or disengaged from their content.

2. Site and Event Tracking

ActiveCampaign records your site visitors’ consumer behavior and demographic information in real-time. So you can segment your email list better and target your audience with messages that resonate with them.

Gathering visitor data can help you engage with them emotionally or during memorable events like anniversaries, birthdays, and other milestones.

3. Free Migration

ActiveCampaign offers a seamless move from your previous automated marketing service provider.

Best part? Migrating to ActiveCampaign comes at no cost to you.

Simply request for migration by filling out a quick form. And you’re on your way to a better email marketing experience.

4. Segmentation

Image Credit: ActiveCampaign

ActiveCampaign groups your email contacts into different categories to enable you to make sense of the data.

You can segment a contact list by name, date, location, subscription status, tags, and other metadata.

Segmented data helps you target the most conversion-ready audience for the particular campaign.

5. Third-Party Integrations

You’re free to link your favorite apps with ActiveCampaign if it enhances your business growth.

So you can integrate your account with third-party apps like

Facebook to pull ad or public user data
Shopify to pull sales and shop data
Google Sheets for spreadsheet operations
WooCommerce for eCommerce performance data

You don’t need to move contacts across email marketing platforms to access or manage your data. ActiveCampaign lets you keep your data on the platform you wish to use and then use integrations to extract the benefits of having those contacts.

6. Performance Reporting

Get real-time reports on your deals and sales activities using ActiveCampaign. The reports feature lets you know your campaign’s performance across these indicators:

Subscriptions
Subscriber engagement
Automation reports
Sales rep deal pipelines
Revenue generation
Customer attribution reports

ActiveCampaign lets you track your competitors by providing reports of users who switched to competitors.

You also get a funnel report to see how well your email marketing effort converts engaged audiences to buyers.

7. One-on-one Messaging

ActiveCampaign lets you start and manage conversations with current and prospective customers across multiple channels.

Send and receive instant direct messages, which you can also automate in full.

Customers will quickly reach you with questions and orders without losing their messages in your email pile.

More Features

Automation templates
Email Templates
Email drag-and-drop builder
Branded Forms
Tags
Split Automations

Pros

ActiveCampaign is feature rich. You can fully integrate other applications on the platform without losing vital leads and data.

This email marketing software positions itself (and rightly so) as a leading email marketing solution that encompasses other parts of marketing and your CRM needs.

You can enjoy its free email marketing service offering for 14 days.

Cons

Although ActiveCampaign promises many features, most of them are exclusive to users who subscribe to paid plans. Sadly, this email marketing tool doesn’t offer a free plan.

Also, the workflows and features are sophisticated. So this email service provider will demand a learning curve.

Pricing

ActiveCampaign offers four paid plans—Lite, Plus, Professional and Enterprise. The enterprise plan is customizable to meet the peculiar needs of big businesses.

Each plan is billed monthly at:

Lite: $29 per month

Plus: $49 per month

Professional: $149 per month

Enterprise: Customized rate

2. Sendinblue: Best Free Plan and Instant Messaging

Sendinblue provides users with instant messaging features, sales enablement software, and email marketing tools to grow their businesses.

If you’re looking to engage users more instantly through SMS and chats along with your email campaigns, then Sendinblue is the solution. As the best email marketing software for instant messaging, Sendinblue has personalization features to help you engage better with your target audience.

Unique Feature: Email and SMS marketing
Target Users: Retailers and CPG, SaaS, media, publishing, public sector, NGOs, and hospitality industry
Pricing: Starts at $25 per month

Features

1. Email Templates

Sendinblue offers over 40 responsive and professional pre-made email templates from which to choose.

If those are not enough, you can create bespoke email templates. Again, you’ll find the platform intuitive. In addition, you can use templates on multiple devices for the best results.

2. Drag and Drop Email Editor

Modify emails to your taste by simply dragging and dropping items on the campaign template.

Sendinblue is one of the most advanced email marketing services today. For example, it takes personalization seriously. So you can craft the content of your emails to appeal to your target audience better.

3. Email Tracking

If you wish to measure campaign performance rate or monitor engagement on certain emails, Sendinblue provides the option of turning on your Google Analytics tracker.

Google Analytics generates insights by drawing your customer information from all over the internet, including their behavior on social media.

4. Live Chat

Sendinblue lets you initiate instant communication with your site visitors through chat. Live chat is a handy email for engaging your leads at critical moments.

You can install this feature in seconds, assign conversations to your team, and customize the chat feature for your brand.

5. Contact Segmentation

Every contact is different and often has unique preferences.

Target the right audience with the most suitable message by exploring Sendinblue’s segmentation; this categorizes contacts and helps you determine, create and push a tailor-made campaign to a ready market.

6. SMS and Whatsapp Marketing

Sendinblue allows you to send your desired SMS volume to any chosen destination for a token.

You can also reach numerous contacts on your Whatsapp with customized messages about your business.

A recent report says that 69% of internet users use Whatsapp. So, you want to get your message to this audience.

7. Shared Inbox

Does managing all your conversations from a single place appeal to you?

With Sendinblue inbox, you can navigate smoothly between chats from your linked Gmail, Yahoo, or Outlook accounts.

Keep your team and customers updated simultaneously with a simple inbox setup.

This Shared Inbox feature enhances organization.

More Features

Schedule send
CRM automation
Editable signup form
Push notifications

Pros

Sendinblue’s free email marketing software offers advanced features for startups and supports unlimited contacts. Except you need to do more, you can function solely on the free plan.

As the best email marketing software for initiating instant communication with leads, this email marketing tool promises a simple user interface and instant account setup.

Also, Sendinblue is relatively cheaper compared to similar email marketing providers.

Cons

You can only send 300 emails daily on the free version of Sendinblue. A paid subscription is required to remove the Sendinblue logo from your emails.

Pricing

Apart from the free plan, Sendinblue offers three other monthly plans—Starter Plan at $25, Business Plan at $65 per month, and Enterprise Plan at $1000 per month.

3. Drip: Best for Pre-Built Email Workflows

Drip is a personalized email, SMS, and automation service provider trusted by thousands of brands globally. It provides a seamless email workflow for businesses of all sizes.

- Unique Feature: pre-built email and SMS workflows

Target Users: eCommerce industry
Pricing: starts at $39 per month

Features

1. Pre-built Playbooks

Handling every marketing operation by yourself is overwhelming.

Save precious business time by using any pre-designed Drip templates.

The playbooks with heart-melting welcome series and abandoned cart reminders are ideal for growing your revenue.

Choose a suitable visual workflow and automate it fully.

2. Email Builder

If you like your emails deeply personalized and right on target, you’ll find Drip’s HTML builder useful.

Create 100 percent original content from scratch.

Personalized emails prove to your customers that you go the extra length and they’re special to you.

3. Drag and Drop Editor

Customize emails to capture your brand image using its ultra-easy drag-and-drop email editor.

People and businesses exchange over 306 billion email messages daily. Your audience is already getting tons of messages. Stand out with branded emails.

The visual interface is vibrant and can help boost your creativity.

4. Pop-up Notifications

Get access to form templates that your on and off-site visitors can easily fill out on Drip.

You can redirect, engage, sponsor specific actions, offer discounts to customers and grow your audience with targeted pop-up notifications and forms.

Pop-ups and signup forms convert about 3.09% of site visitors.

5. Real-Time Business Insights

Gain insights on your growth, audience, revenue, and overall campaign performance with Drip analytics and benchmark.

That’s not all.

Drip supports users with personalized guides to help them make informed decisions using these data that lead to business growth.

6. Marketing Automation

Your emails and SMS can run on autopilot without taking on the stress of maintaining correspondence with new and existing customers.

Simply set up revenue-targeted workflows and relax.

Since Drip comes with pre-built workflows, you don’t have to start your automation process from scratch.

7. Single Click Integration

Are you a new or an existing business owner? Drip supports your business on multiple channels.

Fully merge or connect your online store like Shopify, Magento, and other eCommerce tools to your Drip account with just one click. Easy breezy.

You can start conversations on your e-store and finish in your inbox.

More Features

Segmentation
Email support
A/B testing

Pros

Apart from unlimited email sends, Drip lets you access its advanced features and all the tools on its platform during your 14 days free trial.

Users get tailored assistance and live support when they need them. In addition, Drip simplifies the scaling process for businesses.

Cons

Although you get unlimited emails, this plan doesn’t support unlimited contacts and doesn’t offer a free plan. However, you have unlimited features access. But Drip limits usage by the number of contacts.

Pricing

More than ten paid plans starting at $39 up to more than $1,899 and billed monthly. Email contacts vary by plan, but you can send unlimited emails and email support for all paid plans.

4. Constant Contact: Best for Educators, Small Businesses, and Event Organizers

Constant Contact simplifies email marketing for event marketers and small businesses as one of the best email marketing providers. This email marketing solution helps users benefit from their email marketing effort without the typical steep learning curve of complicated email marketing software.

Unique Feature: Event management tools
Target Users: Small businesses and event organizers
Pricing: Starts at $9.99 per month

Features

1. Marketing Automation

Constant Contact empowers small businesses to put their email marketing on autopilot. You can segment your lists automatically and initiate campaigns without manual effort. You can also set drip campaigns and automation to trigger based on your audience behavior, data, or events.

You can resend messages under different subject lines to contacts who didn’t open them the first time.

2. List Building and Management tools

You can access a range of list-building tools on Constant Contact to help you attract and keep leads. In addition, you can access a landing page builder, form builder, text message signup FTW, and a contact management system.

3. Event Management

One of this email marketing service’s biggest selling points is its event management tools. Users can create signup forms for their events, build unlimited landing pages, create email follow-ups, and collect payments using tools available on Constant Contact.

4. Email Templates

Users can find more than 100 mobile-friendly, drag-and-drop email templates on Constant Contact that match different business types and brands. So you will find the appropriate template for the occasion regardless of industry, market, design preference, holiday, event, or other needs.

5. Surveys and Feedback Tools

Constant Contact understands that customer feedback and extra data can improve your marketing performance. You can consider Constant Contact the best email marketing service for getting feedback through surveys and polls.

You can customize these surveys with your branding and logo on your Constant Contact dashboard.

6. Responsive Email Editor

Constant Contact makes email editing a breeze for users with smart columns, undo-redo, an image library, color customizations, fonts, backgrounds, and more. In addition, its preview function lets you see what your email would look like across devices, so you can adjust your design or message to your heart’s content before sending it out.

7. Marketing Calendar

Unlike most email service providers, Constant Contact offers marketing calendars. The feature helps plan your marketing. Marketers can create their messages, schedule them, send, and track them with the help of a marketing planner.

More Features

Error Checker
A/B testing
Landing page builder
Reporting
Agency tools
Signup Forms

Pros

Constant Contact’s focus on small businesses means they’ve designed this email marketing platform with simplicity in mind. And they haven’t limited users’ who need more advanced email marketing automation features.

Its error checker is a good feature to catch bad links and fix issues that might lower conversion. Constant Contact is a great email marketing software for educators, event organizers, and small businesses.

Cons

Constant Contact doesn’t offer a free plan. Although it has simple pricing, this email marketing tool overcompensates higher-paying Plus users and leaves its Core plan users with limited functionalities.

Pricing

Constant Contact offers two paid plans to accommodate two audiences:

Getting started — $9.99 per month
Advanced features— $45 per month

However, for more advanced automation features, you’ll need the $449 per month marketing automation offer.

These paid plans come with 30-day money-back guarantees so that any small business can test-drive the tool without commitments.

5. MailChimp: Best Email Design and Marketing AI

Mailchimp is one of the most popular email marketing software available online. It integrates email marketing automation features and creative tools to deliver result-oriented email marketing.

Unique Feature: Email marketing automation features
Target Users: Freelancers, agencies, and developers
Pricing: Starts at $11 per month

Features

1. AI-Powered Design

Mailchimp is an artificial intelligence-enabled creative assistant to automate and personalize your email and newsletter design for your businesses.

The creative assistant uses AI to study your brand and create beautiful, professional designs tailored to your needs.

These AI-powered designs are useful across multiple channels.

2. Subject Line Assistant

Your email subject lines are crucial to your campaign’s success. Barilliance reported that 64% of email recipients open messages based on the subject line.

Thinking and drafting the perfect email subject line to drive customer engagement is often difficult. But not anymore.

Mailchimp’s subject line helper provides real-time feedback and suggestions to guide you.

3. Audience Segmentation

Is your email marketing effort not yielding the desired results? You might be targeting the right audience with the wrong campaign.

Mailchimp helps to categorize your email list according to shared characteristics.

This ensures you send the right message to the right audience for better results.

4. Pre-built Templates

Create professional-looking emails and landing pages in minutes using any of over 100 template designs on Mailchimp.

Campaign templates incorporate content blocks and exciting design elements for your exploration.

5. Smart Predictions

Save yourself the cost of hiring a data analyst using available insight predictions on Mailchimp to analyze data.

Get demographic information about your past, present and prospective customers at your fingertips. These predictions help you make better decisions that affect your brand.

6. Marketing Automation Features

Automate your brand marketing workflows and drip campaigns to get the work done in just a few clicks. Set up the processes new email subscribers will go through before conversion.

Send automated welcome notes, product notifications, abandoned cart reminders, and other vital information about your brand.

7. Image and File Editor

Alter, sync, and save your images or files with Mailchimp’s robust content studio.

8. Website Builder

Create a unique search-engine optimized website with Mailchimp’s free website builder.

No special coding or website design experience is needed. Instead, get right into it with your domain name and a clear idea of what you hope to achieve.

More Features

Pop-up form
Marketing CRM
A/B testing
Analytics
Integrations
Appointment scheduler

Pros

Mailchimp is easy to use, and its creative assistant takes away the mental hassle of creating original content regularly. Apart from its free plan, this email marketing service offers unlimited contacts on its Premium plan.

Cons

The free version only allows 500 contacts, and Mailchimp’s monthly email sends are limited across all paid plans.

Pricing

Apart from MailChimp’s free plan, paid plans start from $11 per month, and the Premium plan starts is $299 per month.

6. Klaviyo: Best eCommerce Marketing Automation

Klaviyo is an eCommerce-centered email marketing platform that pools data to create workflows and enhance business growth.

Klaviyo promises users an experience, a unified database, and a learning platform guaranteed to launch their businesses to new heights.

Unique Feature: Personalized benchmarks
Target Users: eCommerce
Pricing: Starts at $45 per month

Features

1. Email Marketing

Develop, personalize and automate your emails to portray your brand essence with Klaviyo.

This email marketing platform promises to help users maximize revenue, improve repeat sales, and increase customer retention using well-timed personalized email messages.

Klaviyo uses customer behaviors like these to target your messages better:

Abandoning carts
Items they ordered
Recently viewed products

And also incorporates group behaviors like these:

Bestsellers
Newest products
Most viewed products

So, whether customers appreciate group behavior or tend to repeat a behavior, Klaviyo picks up on that signal to improve your sales.

2. Precise Segmentation

Klaviyo automatically syncs customers’ data from their first interaction with your brand. Segmentation is swift, specific, and happens in real-time.

Categorize customers in similar demographics or those with shared traits together. This will ensure they get appropriate email messages guaranteed to trigger recipients.

3. In-built Signup Forms

Get to know your customers better and build your email subscriber list with pre-built forms. Klaviyo forms can be embedded in the content or pop up when visitors land on your page.

4. Professional Templates

Klaviyo provides over 100 SMS marketing and email templates to suit your brand. You don’t have to rack your brain trying to come up with authentic messages all the time. Pick expertly crafted

5. Integrations

Klaviyo lets you move data across apps without a hitch.

This email marketing solution supports over 220 platforms that cater to eCommerce functions like payments and order management.

6. Benchmarks

The eCommerce sector is highly competitive. So stay ahead of your peers. Catch market, industry, and emerging trends on time. And compare your growth with businesses selling similar products.

Benchmark helps you know where you stand in the grand scheme and what others are doing differently to achieve better results in your field.

7. SMS Chats

Scale your business with direct SMS messages to old and prospective customers.

SMS makes communication easier, faster, and less formal. So you can talk to customers around the globe on the go.

8. Broadcast Newsletter

Create the perfect newsletters about your brand and distribute them to your audience through their most preferred channel (email or SMS).

Broadcasts are one-off messages you can easily design without professional help. Klaviyo makes the process faster with send time automation.

More Features

Drag and drop email editor
A/B Testing
Multichannel attribution
Custom reporting

Pros

Klaviyo targets eCommerce brands squarely. This targeting helps users of this email marketing platform optimize for result-driven marketing automation. Users can get a free plan on this email software.

Klaviyo is feature packed and specializes in increasing revenues for businesses.

Cons

The free version has limitations. And Klaviyo allows only a few integrations compared to other email marketing service providers. So, this email marketing solution is only good if you won’t be heavy on integrations.

Pricing

Klaviyo offers a free plan for starters. After that, the email plan starts at $45 per month, and you pay $60 per month to access all the tools in the email and SMS marketing plans.

7. Campaign Monitor: Best for Transactional Emails and Autoresponders

Campaign Monitor prioritizes ease and efficiency in delivering email marketing services to businesses.

The platform assures users of helping them to create memorable emails that convert and drive engagement.

Unique Feature: Expert email marketing
Target Users: Tech brands, media agencies, marketers, and charities
Pricing: starts at $9 per month

Features

1. Email Templates

As a business owner who is always on the go, creating an email from scratch is time-consuming. This email platform offers free brandable email templates.

Freely choose from the stash of professional templates and save yourself the stress and time it takes to design.

2. Custom Emails

This email platform harnesses customers’ data from your website, apps, and eCommerce tools to enable you to craft and deliver personalized emails to them.

A Campaign Monitor report shows marketers record a 20% sales increase and 26% more open rates when they send personalized campaigns.

As the best email marketing software for transactional messages and autoresponder, this tool lets you deliver personalized experiences to your customers for as low as $9.

3. Transactional Emails

Sending messages that trigger specific actions from recipients has never been easier.

This email software allows you to create, modify and enhance your communication with customers using bespoke transactional emails.

4. Actionable Analytics

As one of the best email marketing platforms, this popular email marketing service offers actionable email analytics you can access in just a few clicks. So you can rest assured of practical insights into your business performance.

Popular email marketing services like this email software gives you access to an interactive dashboard to measure results across metrics like these:

Email campaigns
Automated journeys
Transactional emails

And others.

As one of the best email marketing platforms, this email software provides actionable insights from your top-performing campaigns that you can deploy across other campaigns.

5. Email Experts

Enjoy round-the-clock professional support services from one of the best email service providers.

If you run into technical problems, you can count on Campaign Monitor’s expert team at any time. From funnel to deliverability experts, you can get all the helps you need for your email marketing campaign with this feature.

6. Email broken link review

As one of the best email marketing providers, this tool helps you find and fix broken links that might hurt your campaign efforts. The Link Review tools work in this capacity.

This tool scans your messages, flags any missing or broken links, and validates them.

Image Credit: Campaign Monitor

7. Customizable Signup Forms

A signup form is a helpful tool that persuades customers to take the extra step into your business.

Direct the ideal audience to the right section of your business with editable signup forms.

You can also add a subscribe icon on your website’s landing pages.

More Features

SMS marketing
Segmentation tools
A/B testing
Image Gallery
Campaign tags
Email broken link review
Integrations

Pros

Campaign Monitor is easy to use and offers affordable feature-loaded paid plans for all business sizes.

Cons

The SMS feature on Campaign Monitor is only available to contracted customers sending texts to the USA, and it doesn’t offer a free plan.

Pricing

Three paid plans are billed monthly with prices starting as follows:

Basic: $9 per month
Unlimited: $29 per month
Premier: $149 per month

This email service provider’s prices changes per plan as your list grows, but you can send unlimited emails on the Unlimited and Premier plans.

8. Moosend: Best Value for Unlimited Emails

If you’re looking for pocket-friendly email marketing services that deliver results, try Moosend.

Moosend is designed for small and big businesses seeking impressive emails that resonate with their audience.

You can send a limitless amount of emails to suit your business needs.

Unique Feature: Weather-based personalization and evergreen campaigns
Target Users: Saas, publishers, eCommerce, non-profit, travel, and agencies
Pricing: Starts at $9 per month

Features

1. Drag and Drop Email Editor

Whatever inspiration you have when recreating an email campaign, simply drag and drop it with Moosend’s powerful email builder.

You can also design your email campaigns with HTLM—you have full control over how MooSend works for you.

2. CRM Automation Features

Build lasting and rewarding relationships with customers by automating basic CRM functions.

Handling every customer’s need is tedious and time-consuming. But you must make each customer feel special to ensure continuous patronage.

Automate basic CRM operations and focus on bigger tasks.

3. Landing Pages

Your website landing pages help you convert visitors better—MooSend lets you create responsive and catchy landing pages to increase your site’s conversions.

4. Ready-to-use Templates

MooSend lets you save time with pre-built subscription forms, landing pages, and newsletter templates.

Simply flip, personalize and use your most preferred template from this email marketing service provider.

5. AI-Powered eCommerce

Moosend provides eCommerce email marketing solutions to users, from abandoned cart reminders to product recommendations.

Like other best email marketing services on this list, MooSend uses artificial intelligence to help your business make more sales with email.

6. Forms

Design lead-generating subscription forms for onsite visitors.

When your landing pages receive visitors, they receive your pop-up or embedded forms immediately. Information from these forms goes to segment, retarget, and drive customer engagements.

7. Integrations

You don’t have to let go of your best CRM, CMS, and eCommerce tools when moving to MooSend.

Bring your marketing tools or apps and integrate them into your MooSend account. This email service provider lets you connect your integrations without a developer’s help.

More Features

Custom reports
Site tracking
Segmentation
Product recommendation
Transactional emails

Pros

Moosend affords you access to powerful email marketing tools at a relatively cheaper rate.

Cons

The basic paid plan excludes account managers who provide expert support to users. Moosend also limits the number of email subscribers by payment plan.

Transactional emails are available to pro and enterprise subscribers, and no free plan exists.

Pricing

MooSend offers a 30-day free trial. But its pricing starts from $9 per month.

9. Omnisend: Best Email Marketing Service for Shopify

Omnisend is the best email marketing tool with eCommerce optimizations and pre-designed workflows.

This email marketing service reduces the work involved in running a thriving eCommerce business by relying on automation.

Unique Feature: eCommerce email and SMS automation
Target Users: eCommerce, startups, and SMEs
Pricing: Starts at $16 per month

Features

1. Drag and Drop Editor for Content Creation

Your emails and campaigns must be consistent with your brand identity and message. The drag-and-drop email content editor lets you modify in-built templates to suit you.

2. Automated Push Notifications

Attract, retarget and convert web visitors with personalized push notifications. Set automated reminders for cart or browse abandonment and transactional emails beyond just offering a basic email marketing service.

3. Audience Synchronization

Integrate contacts into your Facebook and Google for better and on-target ads. Omnisend harmonizes your contact every 5-15 minutes, keeping you up-to-date. It also supports cookie-less advertising, which is good for when Google deactivates cookies on Chrome.

4. SMS Marketing

You want to handle all your SMS and emails on a single email marketing service to keep you abreast of customer conversations.

Also, you can automate SMS by including it in your marketing workflow, so customers get timely and thoughtful messages.

Onmisend boasts a 47.7% higher conversion rate in users who combine SMS and email marketing.

5. Migration

Omnisend makes the switch to their email marketing service easy and seamless for users, specifically eCommerce brands.

As a popular email marketing service, Omnisend integrates with eCommerce platforms like Shopify, WooCommerce, and BigCommerce.

6. Hyper Segmentation

Omnisend’s intuitive segmentation helps you understand your audience better to serve them better.

Increase your sales and campaign by targeting an audience based on purchase behavior and their unique journeys on your website.

Also, monitor customer lifecycle phases to develop and execute a better retention strategy.

7. Multichannel eCommerce Marketing

Omnisend engages your eCommerce customers from different channels in one place. All your marketing activities, email campaigns, ads, and sales happen on the Omnisend platform.

You can finally keep an eye on all your important data and audience.

More Features

Live support
Forms
Campaign builder
Sales report
MMS

Pros

Omnisend is purpose-built for eCommerce businesses and integrated with 100+ eCommerce stores like Shopify and wooCommerce. So, you only need one click to start your eCommerce journey.

Plus, you can start exploring this email marketing software on a free plan.

Cons

Omnisend targets eCommerce users and offers limited features for other industries. But you can use the free plan to test drive it.

Pricing

The free plan is available for 250 contacts, but you can upgrade to paid plan starting at $16 per month to enjoy premium offerings.

10. Mailerlite: Best for Email Campaign Tracking

Mailerlite is an affordable email marketing service that offers growth-focused email solutions to customers.

It integrates your e-store with most email marketing tools to increase conversion. Mailerlite also incorporates ultra-tracking technology to deliver the most accurate insights on your marketing campaigns.

Unique Feature: Auto resend campaign
Target Users: Marketers, writers, publishers, eCommerce
Pricing: Starts at $9 per month

Features

1. Newsletter Editor

Newsletters are a great way to keep customers informed and updated about your product and services. Create outstanding newsletters from scratch or touch up existing beautiful designs.

2. Website Designer

Every business needs a responsive and attractive website where prospective customers can interact with their brands—most email signups happen on your website anyway.

Utilize Mailerlite’s drag-and-drop website builder to design your business’s lively and engaging website layout.

3. Email Automation Features

Image Credit: Mailerlite

Monitor email clicks, customer behavior, and response to your emails to enable you to strategize. Automated emails handle follow-ups, email resends, and action prompts based on analyzed data.

4. Email Verifier

Mailerlite performs routine checks and deep cleaning on your email list to weed out inactive subscribers, dormant accounts, and spammy contacts.

Enjoy a fully optimized email list 24/7.

5. Blog Creator

Use its drag-and-drop builder to craft attention-grabbing blog posts to build your audience and share your unique ideas with your community.

Blogs are an important marketing strategy to adopt for your business. According to statistics, 77% of internet users read blogs.

Leverage the power of blogs and increase your site clicks.

6. Landing Page Gallery

Your prospective customers need an online location to interact with your business. This could be a landing page.

Choose from a range of templates for a mobile-friendly landing page. So you have one less thing to worry about in building your email marketing campaign.

7. Digital Products Marketing

Mailerlite offers an avenue for users to sell virtual products like ebooks, online courses, or other digital services.

Set up websites and include a payment gateway for easy patronage.

You can equally promote your digital products on Mailerlite.

More Features

Signup forms
Email automation
Newsletter subscription
Analytics and tracking
Facebook integrations

Pros

Mailerlite is simplified for even beginners to understand. Also, the email marketing service integrates with Shopify.

Pricing is fair, and you can enjoy up to 30 days free trial period for all paid plans to decide if you want to continue or not.

Cons

The free version is only open to one user and has limited functions and features.

Pricing

Free for up to 1000 subscribers. Monthly billing based on their annual plan:

Growing Business: $9 per month
Advanced: $19 per month
Enterprise: Custom pricing

11. ConvertKit: Best for Creators

ConvertKit targets creators and builds its features around their needs to attract, engage and monetize their audience. As a result, users can build, manage, and earn a living from your audience on a single platform.

Unique Feature: Creator pro
Target Users: Creators (authors, musicians, coaches)
Pricing: Starts at $9 per month

Features

1. Automated Email Marketing

ConvertKit lets you breeze through the email writing process by automating every stage. For example, schedule email sends, deliver welcome messages, and group subscribers automatically.

2. Advanced Creator

ConvertKit’s creator pro takes the creator business a notch higher. This feature allows subscriber scoring, newsletter referrals, timely support, and teamwork and provides deliverability reports.

This is the best email marketing tool for mainstream creators.

3. Email Design

Create, edit, and optimize your emails to convert faster. ConvertKit makes email designing easy and more fun.

You can choose from previous templates and flawlessly modify the font, color, or body of your emails.

4. Email Opt-In Forms

Whether you want to choose from numerous form templates or create a customized form yourself, ConvertKit got you covered.

Access free signup forms to retarget your audience.

5. Commerce

Turn your passion into a source of income with ConvertKit’s eCommerce channel, which enables you to sell or buy digital products easily.

Package and monetize your knowledge as ebooks, online courses, newsletters, music, or presets and sell to a willing audience.

6. Third-party Integrations

Integrate your ConvertKit to your most preferred third-party apps. You can access eCommerce, lead capture, ads, CRM, and many other third-party integrations.

7. Paid Newsletter

If you have rich content and a list of loyal readers who enjoy them, ConvertKit can help you earn from newsletters.

Create customized newsletters targeted at the right audience and put a price on your knowledge.

Mailerlite provides free newsletter templates.

More Features

Audience tag
Advanced Reporting
Community support
Broadcasts
Automation builder

Pros

ConvertKit promotes the creator business and is positioned to help creatives sell their products.

The free plan supports 300 subscribers with unlimited emails, forms, landing pages, and other email marketing features.

What’s more?

You get two months of free email marketing services when you opt for annual billing.

Cons

Features on ConvertKit are purpose-built specifically for creatives making the email marketing service a poor choice for other industries.

Migration to ConvertKit from any other email marketing tool is unavailable on the free version. Also, the creator plan only allows for a single team member addition.

Pricing

Free for up to 300 subscribers. Monthly billing begins at $9 per month for Creator and $25 per month for Creator Pro.

12. Sendy: Best Low Budget and Self-Hosted Solution

Sendy uses Amazon Simple Email Service (SES) to deliver the best email marketing software for users who would like a solution that’s 100x cheaper than competitors.

Sendy is one of the most affordable email marketing services in the market.

Users don’t need to pay monthly subscriptions as this self-hosted email marketing service bills only the number of emails sent. However, you’ll need to buy, install, and update the Sendy email marketing software.

Unique Feature: Low-budget email sends
Target Users: eCommerce, SMEs
Pricing: Pay as you use

Features

1. Cheap Email Sends

Sendy offers the lowest low-price email send rate in the market. For example, you pay only $1 for every 10,000 email messages.

The affordability doesn’t affect deliverability and speed as it uses the widely trusted Amazon SES. So, you can achieve your email marketing goals on a low budget.

2. Email Campaign Reports

Get timely reports on your campaign performance and other marketing activities on the platform.

Reports give updated insights on your site activities to help you focus your energy on marketing efforts that produce the most results.

Reports are organized into beautiful visual representations like charts to simplify data.

3. Autoresponders

You can’t determine when customers will visit your site or indicate interest in your product.

But with auto response in place, you can rest assured that you’ll miss nothing.

Follow up on email subscribers without being present around the clock. Set marketing automation to answer inquiries, provide feedback, and engage customers while you’re away.

4. Email Clean Up

Sendy’s Housekeeping ensures your email list stays clean and relevant so you can channel your marketing efforts to the right audience.

Prune out redundant contacts, uninterested subscribers, and wrong email addresses, clogging your sales progress wheel.

5. Integrations and Zapier

Image Credit: Sendy

Explore many third-party apps like WordPress and thousands of marketing tools on Zapier by integrating Sendy with them.

The integration process is easy, but if you need expert support, the Sendy community is there to assist you at no cost. However, Sendy may charge a fee if you need them to help you install their email marketing software on your hosting server

6. Personalized Domains and Brands

Create your branded domain to increase brand awareness and customer trust. Let your URL capture your brand.

7. Personalized Fields

Save information about your subscribers on your created custom field. Stored data ranges from names to emails and demography.

Information from Sendy’s custom fields is useful in segmentation and audience tags when designing newsletters.

More Features

Subscription forms
Subscriber segmentation
Webhooks
Google Analytics integration
Personalized tags

Pros

Sendy is feature-rich for a low-budget email marketing platform.

Users only pay for emails sent. And the one-time fee required to use Sendy is refundable if you don’t get desired results—but this is case-by-case.

You can install Sendy on one domain but host emails for multiple domain names.

Cons

Sendy runs on your web server and requires a license to set up. Requires updating to newer versions from time to time. Unfortunately, this tool doesn’t support a free plan.

Pricing

No monthly payment plan.

One-off $69 is to buy this email marketing software
Pay $1 for every 10,000 emails sent.

FAQs

What is the best email marketing software to choose?

Choosing an email marketing platform is tough. But you can make it slightly easier with a checklist.

Use this checklist to make your decision easier:

Understand the nature and purpose of the emails you intend to send.
Decide on the most important features your ideal email marketing software must possess.
Prepare your testing team
Develop a shortlist of productive apps.
Carefully assess each shortlisted app with your team.
Start exploring any free email marketing service you can access.

What are the categories of marketing emails?

Email Newsletters: they’re newsletters that contain vital brand information.
Transactional Emails: facilitates or updates commercial transactions, e.g., order confirmation email.
Behavioral Emails: on-target messages based on user behavior to previous messages on your site or third-party tracking sources.

What is B2B email marketing service?

B2B email marketing involves sending messages and email campaigns to businesses rather than individuals.

In a B2B marketing scenario, the communication link is between your business and another business.

Your targeting, product, and marketing activities are channeled toward converting other businesses to loyal customers.

How often should you send out marketing emails?

Frequent emails can turn customers off and make them unsubscribe from your list quickly. Ideally, you should drastically increase emails from twice monthly to once weekly.

Research shows that 33.3% of businesses send out emails weekly.

Whatever you decide, ensure to analyze progress reports and use insight to determine whether to increase or reduce the number of emails sent.

What is the importance of email marketing?

Email marketing helps businesses gather, manage and engage new site visitors. You can also keep existing customers updated on your latest offerings.

It costs 500% more to gain new customers than to retain an existing one. So, use email marketing to keep your loyal customers engaged.

What is the average ROI for email marketing?

Email marketing gives a significantly higher return than other types of marketing, like digital or traditional marketing.

You gain $42 per $1 invested in email marketing campaigns. This makes email marketing the most preferred digital marketing strategy for businesses.

Does email marketing increase sales?

Email marketing is an efficient and cost-effective approach to marketing across different industries.

Consumers who receive email offers are 138% more likely to patronize a business because of email marketing campaigns than those who don’t.

Hence, email marketing increases sales, lead generation, and overall brand engagement.

Summary

The email marketing space is rife with email marketing services built to meet different user needs.

So, choosing the right email marketing service from the pool of options can be tasking.

But we’ve highlighted the top email marketing services and features you should consider when migrating your email service to a different platform. Of course, Active Campaign would be the best email marketing service on this list if we must choose one.

Explore any of the best email marketing software mentioned above, and let us know if you need help.

Featured image by storyset on Freepik

The post 12 Best Email Marketing Services for 2022 (Ranked) first appeared on Webdesigner Depot.

12 octobre 2022/par Service comm.

5 Ways That UX Developers Influence SEO

Actualités, Actualités, SEO

User Experience is a crucial consideration for any web developer or designer; the only way to ensure that you’re delivering a successful website is to ensure that the end-user or customer will feel comfortable using it.

A strong user experience increases your client’s chances of successful audience engagement and conversions.

What you might not realize, however, is that the strategies you use to enhance UX as a web developer or designer can also influence how the search engines respond to a website.

Though many designers assume that SEO (Search Engine Optimization) is the work of a copywriter or content producer, there are design elements to consider too.

After all, the definition of optimization is “the action of making the best version of a resource.”

So, how are UX and SEO connected?

Adding UX to a Successful SEO Strategy

SEO used to be easy. To stand out on the search results, you just needed to stuff a page full of as many keywords and phrases as possible. Now, it’s a little more complicated.

Leaders in search engine development, like Google and Bing, know that they need to offer their customers excellent experiences to keep them. In this new experience-focused landscape, SEO and UX share common goals.

Search engines don’t just want to provide customers with any answers to their questions. Instead, Google and its competitors are using everything from artificial intelligence to machine learning algorithms to ensure that search results are accurate, relevant, and engaging.

In the same way, user experience is about providing users with easy access to the information and resources they want.

Now that SEO is a multi-disciplined approach, UX is just one of the essential tools that makes it possible for developers to optimize their websites properly.

Where UX Developers Influence SEO

There are plenty of connections between UX and site indexability.

We all know that since 2018, site speed has become a crucial ranking factor for companies in search of better search results. As a developer, it’s up to you to ensure that there aren’t too many elements weighing a website down that would prevent it from delivering fast results.

Bounce rate is another critical factor in search engine ranking algorithms. When customers click on a website, Google wants to see that they get the answers they want. If your navigation is difficult to understand, or the correct information isn’t easy to see on a page, end-users will just hit the back button.

Let’s take a closer look at how developers can influence SEO with their UX strategies.

1. Site Navigation and Ease of Use

It’s no secret that today’s digital consumers crave easy-to-use sites.

A complex website with pages ranking for different terms might seem like an excellent idea for SEO. However, from a UX perspective, the easier it is to navigate your website, the more your end-users will benefit.

According to a study from Ahrefs, well-optimized pages that rank for several keywords can be more beneficial than dozens of pages ranking for similar terms. At the same time, if the search engines have difficulty crawling all your pages due to a poor site navigation strategy, then some pages won’t get indexed.

So, how do you improve navigation and SEO at once? Follow the proper structure for your site first, categories and subcategories on the retail page help customers find exactly what they need. A solid internal linking structure allows the crawlers to examine your website and index each essential page individually.

Keep navigation simple when designing a website for both UX and SEO potential.

2. User-Friendly Page Layouts

There are countless cases where poor layout design and formatting disrupts SEO potential. For example, cluttering a page with too much information makes it tougher to read and index. At the same time, if your pages aren’t attractive and easy to navigate, customers are more likely to hit the back button.

If customers come to a website and immediately leave it again, this tells the search engines that they’re not finding what they need on those pages. That means Google will bump you to a lower position on the SERPs.

So, how do you make your layouts more UX and SEO-friendly?

Get your category pages right: Say you’re creating a blog page for your client. They want to list all of their blogs on one main page while linking to separate locations for each article. A design that puts a large chunk of content from each blog on the main page can be problematic for UX and SEO. It means your customers have to scroll further to find what they need. At the same time, the search engines never know which words to rank that main page for. On the other hand, listing blogs on smaller cards, as Fabrik does in this example, makes sorting through content easier.

Leverage headers and tags: Your customers and the search engines habitually “scan” your pages. When trying to improve UX and SEO simultaneously, you must ensure that it’s easy to find crucial information quickly. Header 1 or H1 tags can help by showing your audience your website’s critical sections. Title tags also give search engines more information on the term you want to rank for. Organizing your content into a structure that draws the eye down the page also means your customers are more likely to stay on your website for longer. That shows the search engines that you have quality, relevant content.
Make the most of images and videos: Visual media isn’t just an excellent way to engage your audience. With videos and pictures, you can convey more vital information in a quick and convenient format. This leads to greater satisfaction from your audience from a UX perspective. However, visual content is also great for SEO. You can optimize every image with alt text and meta descriptions. That means you have a higher chance of ranking both in the main search results and the image searches on Google.

3. Using Search Data to Inform Site Architecture

Today, SEO is less about building hundreds of landing pages for individual queries. Now, it’s more important to take a simple, de-cluttered approach with your website. SEO can determine what kind of architecture you need to create for a successful website.

For instance, say you wanted to rank for eCommerce SEO. There are tons of related words that connect to that primary search term. Rather than making dozens of different pages that try to rank for distinct phrases, you can cover a lot of other ideas at once with a larger, more detailed piece of content.

If a topic is too big to cover everything on a single page, then you might decide to create something called “pillar” content out of your main terms. This involves using one main page where you discuss all of the topics you will cover. Then, you design several smaller sub-pages that link back to that central pillar.

Once again, this helps the search engines to navigate your website and index your pages while assisting the customers in finding the correct information. At the same time, you combine more pages on a website and remove anything that might be detracting from your site’s authority or not offering enough value.

4. Improving Website SERP Listings

It’s easy to forget as a developer that a customer’s first experience with a website won’t always happen on that site’s homepage. Usually, when your customers are looking for solutions to a problem, they’ll find your website on the search engine results instead.

This means that you need to ensure that you make the right impression here:

There are a few ways that developers can ensure the search engine listings they create for their clients are up to scratch. For instance, a reasonable title tag for each page that includes appropriate keywords is excellent for SEO and UX. A title tag lets your customers know they’re in the right place and helps them find the information they need.

Remember, around eight out of ten users on search engines say that they’ll click a title if it’s compelling.

Another component you have control over as a developer or designer is the “rich snippet.” Rich snippets are the informative chunks of content that Google adds to a search listing to help it stand out. You can use rich snippet plugins on a website to tell Google what kind of extra information you want to include on a page.

For instance, you might want a company’s ratings to show up on your search results, so customers can see how trustworthy they are:

5. Local Business Rankings

When you’re creating a website for a company, it’s easy to forget about local rankings. We see the digital world as a way of reaching countless people worldwide. Local orders are easier to overlook when you have a global scope to work with.

However, as a developer, you can boost a company’s chances of attracting the right local audience and boosting its credibility. For instance, you can start by ensuring that the correct directory information appears on your client’s website and social media profiles.

Another option is to create dedicated location pages for each area the company serves. This will make it easier for clients to find the contact details they need for their specific location.

At the same time, pages that have been carefully optimized to rank for specific locations will earn more attention, specifically from search engines. The more of the search engine landscape your client can cover, the more chances they have to attract new customers and leads.

Combing SEO and UX

In a world where experience is crucial for every business, it’s no wonder that UX and SEO are blending more closely together. There are a lot of areas where SEO and UX work in harmony together if you know where to find them. Improving your client’s SEO ranking with UX doesn’t just mean ensuring that their pages load quickly anymore.

Simple strategies, like making sure a call-to-action button is clickable on a mobile page, can simultaneously boost a website’s UX potential and SEO performance. At the same time, adding images and alt text to a website provides search engines with more information while adding context to your content.

The key to success is understanding how SEO and UX work together. If you look at SEO and UX as part of the same comprehensive strategy to give end-users a better online experience, achieving the right design goals is much easier.

Of course, just like any strategy, it’s also worth making sure that you take the time to track the results of your UX and SEO campaigns. Examine which systems help you, and examine customers from an SEO perspective with design and development strategies.

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