Tip 1: Niche Down If You Haven’t Already

The post 12 Tips to Improve Your Web Design Skills in 2021 first appeared on Webdesigner Depot.

24 février 2021/par Service comm.

Try the New Material Design Capabilities for WordPress

If you like to build websites with WordPress, then you’re in for a treat.

Now, for the first time, you don’t need to know how to code to use Google’s popular Material Design system on your WordPress website; the web giant has released a WordPress plugin and theme to import its colors, icons, UI elements, and typography straight into your CMS.

Google already provided a set of tools for generating Material Design themes, but until now you needed to know how to copy that code across to your site files. With this latest plugin and theme, all you need to do is click and go.

You need to install both the plugin and theme to take advantage of Material Design for WordPress. Using the add-ons, you can tweak your typography via Google Fonts, add-in MD color, and even choose your own icons. If even that’s too much, pick one of the pre-built themes. One of the best features is that the plugin warns you if your customizations break accessibility guidelines, saving you a do-over when you discover it later on.

Google calls it “an experimental plugin and theme,” which means it’s subject to change. And Google has been quick to emphasize that the plugin is very much a work in progress, asking for feedback to help them direct future development efforts.

It’s a really great option for anyone who’s starting on the web, building their first site, or who really wants a nice reliable design system that they can build on in the future.

It’s yet another automation tool that has driven WordPress to the top of the technology pile and made it the CMS of choice for 40% of the web. As tech hots up and AI continues to develop, it’s hard to dismiss the idea that one day soon, our only contribution to websites will be paying the hosting bill!

The post Try the New Material Design Capabilities for WordPress first appeared on Webdesigner Depot.

23 février 2021/par Service comm.

20 Best New Websites, February 2021

It’s February, and the spring sun is finally starting to peep through the winter clouds. While many of us are still largely restricted to our homes, the web has kept on growing.

We see a shift in attitude towards natural health, wellbeing, and sustainability, and these are now being branded less often as outliers and increasingly mainstream. We’re also seeing more and more color all the time, ranging from an emotional signifier in the background to being a functional element in its own right.

GOOD Meat

Gorgeous color in the background image and the scrolling narrative pull the user in on this site for lab ‘grown’ meat.

Hanwag 100 Years

This page celebrating 100 years of outdoor footwear company Hanweg uses a mix of illustrations and photographs to create a timeline marking the company’s highlights alongside what else was happening at the time. Any excuse to get Yoda in.

Gaffer

Gaffer describes itself as bridging the gap between football, music, fashion, and culture. The site has a glossy feel, with strong art direction and an easily navigable architecture.

Remember MLK

This rather beautifully made tribute to Martin Luther King uses some great typographic effects, and the variations, in contrast, create a layering of the different content elements.

Bonjour Agency

The home page for design agency Bonjour Paris uses sideways scrolling to give an overview of the whole site. There is a lot of content, but it doesn’t feel like waffle, and exploring the site is a pleasant experience in itself.

Wild Souls

Wild Souls is a Greek company that principally makes nut butters, tahini, and halva. The site is very colorful but warm, and the display type — Canela — has a slight softness to it that is appealing.

Nicolas Loureiro

This is a strong portfolio site for interactive and graphic designer Nicolas Loureiro. The work is front and center, and the navigation is pleasing.

Studio Nanna Lagerman

Studio Nanna Lagermann is a small interior design studio that works on private homes, public spaces, and set design. The site creates a feeling of space and calm. Colors are soft and neutral, and the type, although massive in places, is clean and sophisticated.

Aurelia Durand

Illustrator Aurelia Durand created her own typeface that she uses in her work, and it is used as the main display font here too. This site has a sense of joy about it that is hard to resist.

Archivio Mario Russo

This site documents the life and work of 20th-century Italian artist Mario Russo. The layout is thoughtful, and the text, while informative, doesn’t detract from the work being shown.

Gigantic Candy

Gigantic Candy makes vegan chocolate candy bars. The site is big, bold and lo-fi, and has a sense of fun to it.

dBodhi

dBodhi sells handcrafted furniture from Java, made from reclaimed teak and locally grown plant materials. The clean layout combined with a slight sepia tone on all the photography creates a feeling of quietness and nature.

Menu Durable

Menu Durable is a guide to creating healthier, sustainable food menus in Canadian healthcare facilities. There is a lot of information here, and it is well written and attractively presented with clear color coding.

Virgile Guinard

This is a lovely, simple portfolio site for photographer Virgile Guinard. By using blocks of color pulled from each photograph’s predominant color and only revealing each photograph on rollover, each image is allowed to stand out.

The Bold Type

This site for The Bold Type Hotel in Patra, Greece, is a boutique hotel website archetype, but it is done well. The pinky sand background color is a good choice, and the photographs are excellent.

NOR NORM

Nor Norm provide an office furniture subscription service. The site is clean with a feeling of light and space. There is a good balance between an overview of the process and details of the individual items available.

Ask Us For Ideas

At first glance, Ask Us For Ideas looks like a creative agency, but it is actually a creative broker, matching clients with agencies.

Prinoth Clean Motion

Prinoth has been making snow groomers since the 1960s, and this microsite is to mark the launch of their new hydrogen and electric versions. It is as slick and glossy as any luxury car website. And now I know what a snow groomer is.

Pschhh

Design agency Pschhh has embraced the use of circles, reflecting the sound of bubbles their name suggests.

CōLab

CōLab is a design and marketing firm. There is a great use of color and movement here, and you don’t really notice initially that there is no actual work on show.

The post 20 Best New Websites, February 2021 first appeared on Webdesigner Depot.

Actualités, Méthodes et organisation des process IT

22 février 2021/par Service comm.

Time Anxiety: What It Is and How to Deal With It

Do you have the recurring thought that you don’t have enough time or that it is too late to accomplish what you want to? If so, you may be suffering from what is referred to as “time anxiety.” It is pretty common, especially in today’s day and age with social media portraying unrealistic expectations and forcing our lives to rush us by.

Time anxiety is no fun and can be weighing you down in your everyday life. Here is everything you need to know and some strategies and tips to overcome this anxiety and work towards being more at peace with the way that you are living.

Source de l’article sur DZONE

18 février 2021/par Service comm.

[SKP’s Novel Concept #04] The World of Meld Advertising

Actualités, Méthodes et organisation des process IT

There are numerous benefits of having a unified advertising mechanism for the business of an organisation. Today, most of the advertising that is done across various media is disparate and not having a unified mechanism for generation, distribution, maintenance, reporting, or collection. To bridge this gap, I conceptualized and coined the term Meld Advertising (Referred to as ‘It’). Meld Advertising brings out all of these in the form of providing tools to automate most of these processes and to directly connect with all unique advertising channels. The tools help in the creation, beta, subscription, payments, real-time reporting, cost-effectiveness, and overall maintenance of the advertisements.

It helps all types of users including the end contractors who work on actually putting up advertising for diverse media. These include all tools which facilitate the entire workflow of advertising. It also recognizes that usage of effective tools, which are simple to use and create advertisements online, will lead to a faster execution of marketing campaigns. Also, ready-made templates, tie-ups with other advertising tools, and online expert help will allow for a more efficient generation of advertisements.

Source de l’article sur DZONE

16 février 2021/par Service comm.

Variable Font Reveals The Full Horror of The Climate Crisis

Finnish newspaper Helsingin Sanomat has developed a variable font, that is designed to make the effects of human-driven climate change tangible in a simple graphical form.

Whereas most type designers use variable font techniques to embed a range of weights in a single font file, the team — lead by Helsingin Sanomat’s art director Tuomas Jääskeläinen, and typographer Eino Korkala — used the technique to “melt” the typeface.

In the design process, we tried out countless letter shapes and styles, only to find that most of them visualized the disaster right in the earliest stages of the transformation. That’s something we wanted to avoid because unlike a global pandemic, climate change is a crisis that sneaks up on us.

— Tuomas Jääskeläinen

The default typeface represents the volume of Arctic sea ice in 1979 (when records began). It’s a rather beautiful, chiseled, chunky sans-serif, with cut-aways that open up counters to give it a modern appeal. As you move through the years towards 2050 the shapes appear to melt away, to the point that they’re barely legible.

Set the scale to 2021 and you’ll see an already dramatic loss of Arctic sea ice, and the resulting desalination of the ocean.

As depressing as these outlines are, they aren’t an estimate. The typeface’s outlines precisely match real data — there was an unexpected uptick in Arctic sea ice in 2000, and that’s reflected in the font.

The historical data is taken from the NSIDC (The US National Snow and Ice Data Center) and the predictive data comes from the IPCC (The Intergovernmental Panel on Climate Change).

We hope that using the font helps people see the urgency of climate change in a more tangible form – it is a call for action.

— Tuomas Jääskeläinen

You can download the font for free, for personal or commercial work.

The post Variable Font Reveals The Full Horror of The Climate Crisis first appeared on Webdesigner Depot.

Actualités, Méthodes et organisation des process IT

16 février 2021/par Service comm.

Building a Scalable E-Commerce Data Model

Introduction

If selling products online is a core part of your business, then you need to build an e-commerce data model that’s scalable, flexible, and fast. Most off-the-shelf providers like Shopify and BigCommerce are built for small stores selling a few million dollars in orders per month, so many e-commerce retailers working at scale start to investigate creating a bespoke solution.

12 février 2021/par Service comm.

5 Web Design Trends and Ideas for 2021

One of the few bright spots in 2020 has been the creativity companies and individuals alike have exhibited in dealing with what, at times, seemed to be overwhelming problems.

The world of web design was no different. Designers and agencies had to adapt and implement new color schemes or design new shopping experiences, which made some of the previous design trends not fit for the current design problems.

We’ll take a look at these newest design trends and the rationale behind them. As we do so, we’ll also take a look at some of BeTheme’s 600+ pre-built sites that have already put them to good use.

1. Comforting Color Palettes Lighten the Load

In years past, bolder color schemes were one of the hallmarks of web design trends. Their purpose was to quickly engage a visitor and prompt him or her to respond emotionally.

Given all the drama and turmoil we were subjected to through most of 2020, we’ve come to welcome the use of toned-down colors in marketing instead of the bolder, brasher, and more “in-your-face” color schemes.

Bellroy’s website puts toned-down colors to good use. This company’s product line of wallets, bags, and the like, are designed to keep people’s belongings organized, safe, and secure. A wild color scheme simply wouldn’t be fitting.

How, then, are brightly-colored products dealt with? Thanks to judicious uses of white space and background photos, this website still emphasizes a toned-down color palette.

The BeSpa pre-built website is another example of a color scheme that almost immediately puts the mind at ease.

Calm and soothing? Yes.

Boring? Definitely not.

Comfort and security are the emotional drivers in this example.

2. Seamlessly Intermingle and Balance Physical and Digital Imagery

People confined to their homes because of Covid-based restrictions spent many more hours looking at their screens in 2020. Online programming began to take on the appearance of a reality show that blurred the boundaries between the real and the digital.

Whereas web designers tended in the past to rely on either photos or illustrations in their designs, these same designers have started to integrate these blurring effects into their designs, with results that range from amusing and quirky to highly informative.

Check out this example from fashion designer Constance Burke:

It’s not every day you see real models wearing hand-drawn fashion sketches. But it’s just one example of how the physical can be blended with the digital.

The BeSki pre-built site does the same blending of the two, but in a totally different way:

The sections’ designs switch from predominantly physical to largely digital and back again, an excellent approach that provides a maximum amount of useful information.

It’s also worth noting how snowbanks are effectively used to seamlessly transition from one section to the next.

3. Create Well-Organized and Helpful Shopping Experiences

More people spending more time at home has created a surge in online shopping. As a result, many online store owners are now feeling the effects of increased competition.

Consumers look for brands they believe they can trust. At the same time, they want their online shopping experiences to be as quick and painless as possible. They look for (and expect) quick and effective product search capabilities, helpful and effective product displays, one-page product descriptions, and the like.

Walgreen’s product page design is especially well-suited for 2021 ecommerce shoppers:

Everything shoppers usually need to know is presented above-the-fold. They can easily proceed to the next step or scroll down for reviews or additional product specifications.

BePestControl’s pre-built website uses a similar product design approach:

In this example, the main selling points are up-front and are kept short and sweet. The shopper can either hit the ‘Add to Cart’ button or look below the button for additional information.

In both examples, a visitor doesn’t have to mull over what step to take next since one of the design objectives is to make the shopping experience as easy and as satisfying as possible.

4. Take Advantage of the Benefits of User-Controlled Video Content

Once upon a time, video content was “the thing” to incorporate in a website. Hero background videos proved to be particularly engaging, and “how-to” videos presented much more useful information than illustrations or blocks of text could.

On the other hand, Auto-play videos, those that started on their own, all too often had a tendency to irritate rather than inform, especially when their content didn’t address a visitor’s immediate concern.

Thanks to Zoom and similar video platforms that came into widespread use in 2020 and to website designs that include video “Play” buttons, users have become much more comfortable with the medium. As an example, Shoppers have been given total control over if or when they want to view a given video.

This is the design approach Payoneer has taken:

The white “Pay” button is impossible to miss, and while it is designed to encourage a visitor to watch a testimonial, doing so is completely optional.

The BeOptics pre-built website cleverly slips in a video play option as well:

In this example, when visitors hover over the “See More” button, it lets them know that they have the option to watch the video if they want to learn more.

5. Trust Builders Should be Non-Negotiable Web Design Elements

There are various ways in which products are organized or showcased in brick and mortar businesses to instill trust. Helpful and friendly staff also contribute to instilling trust.

Some of these trust-builders are easily incorporated into eCommerce designs. Others, though more difficult to fit in, can usually be satisfactorily addressed.

Digital trust builders can include.

Logos (familiar, whimsical, innovative, engaging)
Portfolios and/or product pages
Customer reviews, product ratings, and client testimonials
Case studies and product or price comparisons
Safety and security seals, e.g., Better Business Bureau, PayPal checkout
Charts, graphs, counters, and other data visualization techniques
Proof of social, charitable, or community-related actions and contributions

Put, trust-building content will beat hard-sell techniques every time, especially if you would like your customer base to include referred and repeat customers.

Omaze, for example, gives people entries for prizes based on their donations while at the same time highlighting the good things it and its donors have brought about.

To help build trust, the site devotes space to highlighting publications that have featured Omaze and the work it has done and is doing.

Plus, it puts data visualization and non-profit testimonials into play to give visitors an added insight into what is going on behind the scenes:

As you can see, it doesn’t have to be difficult to incorporate genuine trust-building content into your website designs.

BePortfolio is a great example of how you might go about doing this for a portfolio site, whether it’s your own or a site for a client:

The home page alone has plenty of space for including trust-building content:

A satisfied customer counter
Product usage case studies and testimonial
Portfolio highlights
Client and partnership logos

And it can only get better as a visitor moves through the site, but only if you’ve chosen to make that happen.

Have You Started to Take These New Web Design Trends to Heart?

We’re not suggesting that you throw the baby out with the bathwater, but some trends will need to be discarded to enable you to adjust to a new normal. Other 2020 design trends, like minimalism and headline topography, are likely to remain popular for years to come.

New trends that incorporate calming color palettes, image blending, more efficient eCommerce UX designs, user-controlled video, and trust-building elements should give your customers the feeling of comfort and security they will be seeking in 2021.

If you want to implement some or all of these new trends in your 2021 website designs, BeTheme’s 600+ pre-built sites make doing so an easy task.

[– This is a sponsored post on behalf of BeTheme –]

The post 5 Web Design Trends and Ideas for 2021 first appeared on Webdesigner Depot.

9 février 2021/par Service comm.

23 Exciting New Tools for Designers, February 2021

We’re going to try something a little different this month; with this roundup of tools and resources for designers, we’re going to pick a few of our favorites and group everything else in a manner that makes it even easier to find elements that will work for you, and your projects, right now.

Here’s what’s new for designers this month…

February’s Top Picks

Pika

Pika is a new Mac app that is an open-source color picker. It helps you find color swatches on-screen, saving time and design headaches. Plus, it’s packed with bonuses such as the ability to confirm accessibility compliance for colors, compact size and style, easy to access from your desktop, and format-friendly with plenty of color code options.

Iconduck

Iconduck is a searchable database of more than 100,000 icons in one place. (No more searching various marketplaces!) The goal of the project is to make open-source icons and illustrations more accessible. So, everything you find here is free! The site does all the heavy lifting for you by collecting icon sets, tagging them, and making them searchable.

Descript

Descript is a premium tool that eliminates some of the intimidation factors with audio and video editing. With a design that functions as a word document and allows you to transcribe, record the screen, publish, and edit, all with some cool AI features.

Persona

Persona is an all-in-one identity infrastructure that allows you to collect, verify, manage, and decide customer identities from a single dashboard. Everything is fully automated, and most users can be up and running in about 10 minutes. The premium tool does have a free version for small-scale verifications.

6 Productivity Boosters

Peekalink

Peekalink turns standard links into rich content that users will be delighted to share and engage in. And it’s easy to use. Just send a request to the API with a link and get a response back to use, including a rich link for your project.

LinkAce

LinkAce is an open-source and self-hosted archive to store and organize links that you want to save. You can search thanks to tags and lists, and all of the content is available thanks to automated backups and monitoring. There’s a demo you can try before installing it yourself.

Formality

Formality is a WordPress plugin that helps you make forms a little bit easier. It’s made to work with the Gutenberg-based form builder with a single block format to control the form. The plugin has a theme-agnostic design that works with any layout style and includes customizations to make it feel a little more personal.

Wondercall

Wondercall is an embeddable video call system for any website or app. You can make calls and schedule them with a widget you can embed right into your design.

Editor X

The Editor X website builder is out of beta and ready for mainstream use. The platform is designed for designers and agencies to create websites collaboratively and quicker. Features include live commenting, roles and permissions, and shared design libraries. Plus, the platform offers code-free interactions.

Shareful/h2>

Shareful is a Mac app that makes the system share menu more powerful. You can copy, save as, and open indirectly from the system share menu.

2 Icon Sets

Supercons

Supercons is a giant set of icons in React. They are all open-source, and there are plenty of choices to help you propel projects forward.

Plumpy Icons

Plumpy Icons are packed with style. The set of icons has a fun design, comes in duotone colors, and scales to any size. Plus, there are more than 4,000 icons in the collection. There are free and paid options depending on the file type and use.

3 Tutorials and Demos

Noise Planets

Noise Planets is a fun look at plotting random points in a circle to create amazing art pieces. You can generate fun shapes and textures and even animate your results with the tutorial and code snippets’ help.

CSS Polygon Shapes

CSS Polygon Shapes are generated using CSS-doodle and clip-path. You can go in and make adjustments to customize shapes further and use them in your website projects.

Mutsuacen

Mutsuacen is a little app that lets you create animated and interactive drawings. There’s a lot of potential with this tool if you have some true drawing chops, but it not; it’s just fun to play with. Create a doodle or sketch and export.

5 Fresh Fonts and Text Tools

Text Warping – Animated

Text Warping – Animated is a fun effect pen from Lokesh Dhakar. It feels funky while leaving text pretty readable. Play with it for sure.

Gazpacho

Gazpacho is a fun and flexible premium font family with 14 styles from thin to heavy italic. It’s a highly readable serif with a wider stance and great curves.

Stay Home

Stay Home is a simple, line-style all caps font. It has a limited character set but could have some fun applications.

Dogmeal Figure

Dogmeal Figure is an almost silly novelty typeface with dog faces and paw prints in the character set. It might make a fun option for a kids’ project.

Haster

Haster is a futuristic-style slab with a limited character set. It does have shapes and lines with a lot of impact for display use.

Covid Pandemic Lockdown

Covid Pandemic Lockdown is an interesting novelty font with thick lines and a brush-dot style. While it probably won’t read well small, it could be fun as a display option.

Valeria

Valeria is a simple typeface that’s a little wide but has a nice shape and structure. It includes upper- and lowercase letters.

Cornellia

Cornellia is a beautiful script that has amazing letter combinations for use with long swashes and tails. It can add extra elegance to almost any design project instantly.

The post 23 Exciting New Tools for Designers, February 2021 first appeared on Webdesigner Depot.

8 février 2021/par Service comm.

Quiz: What Type of Designer Should You Be?

How you present yourself as a designer, the core skills you nurture, the type of work you take on all contribute to a creative career you enjoy.

With various roles to choose from — and an exponentially greater number of job titles — how do you know what kind of design path suits your personality?

We’ve put together this fun quiz to help you identify your key personality traits, the skills you should work on in 2021, and the type of designer you are best suited to be.

Featured image via Unsplash.

The post Quiz: What Type of Designer Should You Be? first appeared on Webdesigner Depot.