Articles

The best CRM (Customer Relationship Management) software solutions help sales teams streamline critical processes to improve productivity, track customer interactions and gain actionable insights to deliver a personalized experience to sell smarter, shorten the sales cycle and drive better retention rates.

This article reviews the 21 best CRM software to help you streamline your searches. We’ll cover the key features, user experience, pricing plans, strengths, and weaknesses. So, let’s get to it.

1. Salesforce Sales Cloud CRM

Salesforce Sales Cloud is a cloud-based customer relationship management solution that supports large sales teams and every customer touchpoint.

Over 150,000 companies, including world-leading brands like IBM, NBCUniversal, and Sonos, use the CRM system to streamline workflow automation. 

Key Features

Project Management — The software natively integrates with Slack, allowing you to seamlessly manage your Salesforce tasks in one central location and collaborate remotely with colleagues, customers, and partners in real-time. 

Sales Forecasting — Salesforce can estimate your future sales revenue using your current and historical pipeline data. Again, integrating with apps like revVana helps you gain better revenue insights.

Flexible and Scalable — This CRM software helps small businesses and enterprises meet their growing needs without sacrificing performance. Salesforce CRM is entirely cloud-based, supports over 8,700 integrations, and has an open API, making it highly extensible.

User Experience

Setting up an account only takes three steps.

The dashboard is clean and straightforward, making it easy to use. You can click the modules on the navigation menu to use its features. Additionally, the CRM software displays information in graphs, pie charts, and tables in an easy-to-understand way.

Salesforce Sales Cloud has a robust knowledge base to hit the ground running immediately.

Pricing

Salesforce offers four subscription plans, billed annually:

  • Essential $25 per user per month
  • Professional $75 per user per month
  • Enterprise $150 per user per month
  • Unlimited $300 per user per month

Strengths

  • It’s fully cloud-based (you don’t need to install anything)
  • 30-day free trial
  • Customer relations management automation
  • Supports over 8,000 integrations and apps
  • Multilingual and multi-currency support
  • Open API
  • Leads management and business intelligence tools
  • Round-the-clock support
  • Multiple appointment scheduling
  • Mass emailing capability

Weaknesses

  • It doesn’t support live chat
  • Not suitable for on-premise deployment

2. Pipedrive

Pipedrive is one of our top options for the best CRM software today. The cloud-based solution helps marketers set up their pipelines, track progress in real-time and automate routine tasks. Over 100,000 companies in 179 countries use the software.

Key Features

Real-Time Alerts — Pipedrive has a built-in reminder that keeps you posted on all your sales activities so you don’t miss a follow-up.

Reporting — The CRM provides detailed reports on pipeline performance. With this insight, you can measure your progress against your business goals.

Revenue Forecasting — The software can forecast your sales volume and revenue using your pipeline data. It automatically updates the estimate when a lead’s status changes.

Leads Capture — Pipedrive has a customizable web form that helps you capture leads for your pipeline. Also, you can segment the leads for personalized communications.

User Experience

Pipedrive is user-friendly. New users will be able to get the hang of it quickly. Also, the CRM software has a robust help center to help users set up and customize their accounts.

It features a visual pipeline that lets you see your sales strategies and process and update a lead status by dragging and dropping it. Additionally, it presents reports in easy-to-understand ways.

The software offers live chat and round-the-clock email support for quick resolutions. 

Pricing

Pipedrive offers four plans, billed monthly and annually.

  • Essential $11.90 per user per month
  • Advanced $24.90 per user per month
  • Professional $49.90 per user per month
  • Enterprise $74.90 per user per month

Strengths

  • Faster deal closing
  • Omnichannel lead generation
  • Efficient customer relationship management
  • Free trial (no credit card required)
  • Goal setup and tracking
  • Sales forecast
  • Over 350 integrations
  • 14-days free trial
  • API support
  • Real-time support

Weaknesses

  • No free plan
  • The dashboard could feel overwhelming

3. Oracle Netsuite CRM

Oracle NetSuite Customer Relationship Management software promises to deliver the real-time data you need to manage interactions with potential customers, existing customers, and suppliers, deliver exceptional customer experiences and drive sales.

Over 32,000 customers use Oracle NetSuite products.

Key Features

Sales Force Automation — NetSuite CRM SFA unifies your sales processes and provides unprecedented insights into every aspect of your customer relationship to supercharge your sales performance.

Marketing Workflow — You can create and launch targeted marketing campaigns to grow your leads pool. Also, the CRM lets you segment your leads to deliver a personalized experience, shortening the sales cycle.

Customer Service Management — NetSuite automates customer service management, allowing users to focus on other pressing day-to-day activities. For example, it can review the status of submitted tickets and reply with follow-up communications.

Partnership Relationship Management — NetSuite CRM is not just a customer relationship management software. Instead, the platform is a complete business management tool that helps you manage relationships with partners, share real-time information, and maintain control over partner-focused sales processes.

User Experience

This CRM could be more beginner-friendly if not for its many features and advanced functionalities. However, the software offers a search feature to help users find things faster. Another user experience challenge is Netsuite’s time-demanding customization.

Plus, some users have reported crashes and downtime.

Besides these challenges, NetSuite has an excellent user interface that makes it exciting. Also, it offers live chat support, helpful resources, and a comprehensive knowledge base.

Pricing 

NetSuite charges an annual license fee but doesn’t provide any pricing plans. You must contact their customer support to learn about the deployment needs of their CRM systems.

Strengths

  • A centralized data source that gives users unprecedented visibility into their sales process
  • Salesforce, marketing, and customer service automation
  • Partner relationship management
  • Advanced reporting and analytics
  • Great user interface
  • Sales forecasting
  • Mobile 

Weaknesses

  • No monthly subscription plans
  • Not-too-great user experience
  • Expensive compared to other CRM solutions

4. Zoho CRM  

Over 250,000 businesses worldwide use Zoho CRM software solutions. It helps management, marketing, support, and sales teams address their customer relationship management and omnichannel engagement needs.

The platform empowers users to deliver personalized experiences and drive sales through multiple channels.

Key Features

Sales Force Automation — You can create workflows to reduce manual data entry, eliminate redundancies and automate repetitive sales, marketing, and customer service functions. 

Journey Orchestration — Zoho CRM lets users create personalized customer journeys and track each prospect’s path to identify delays or loopholes and optimize the sales process.

Omnichannel — With the Zoho CRM software, you can engage and track customer interactions across multiple channels, including email, social media, phone, and the self-service channel. 

Sales Enablement — Zoho CRM enables frictionless sales processes. You can generate quotes, invoices, and orders within the CRM software. Also, it lets you set up partner portals to grow your business and manage relationships with stakeholders.

User Experience

The Zoho CRM dashboard is clean, straightforward, and user-friendly. So, you can use all of its features as a first-time CRM user.

For example, the software lays the module tabs above the fold at the top bar, making them easily accessible. The reports are also less overwhelming as you can drill into the report you want to see, one at a time.

Zoho CRM offers webinars, tutorials, free eBooks, and documentation for easy setup and customization. No live chat support.

Pricing

Zoho CRM offers four subscription plans billed monthly and annually:

  • Standard $18 per user per month
  • Professional $30 per user per month
  • Enterprise $45 per user per month
  • Ultimate $55 per user per month

Strengths

  • Mobile
  • Marketing and sales automation
  • Advanced template and layout customization
  • Insightful reporting and analytics
  • Team collaboration
  • Support customer self-service portal
  • Predictive sales and intelligence
  • Voice assistant
  • Multilingual and multi-currency support
  • App marketplace with several third-party developers
  • REST API support
  • Activity reminders and sticky notes
  • 15-days free trial

Weaknesses

  • No live chat support
  • Limited native marketing automation (needs extensions)

5. HubSpot CRM 

HubSpot CRM is a cloud-based customer relationship management solution for salespeople, marketers, customer service agents, operations managers, and business owners. Top global brands like Atlassian, Doordash, and Wistia use the HubSpot CRM software.

Key Features

Multiple Hub — HubSpot CRM offers five hubs—marketing, sales, customer service, CMS, and Operations—that lets you pay for your needs. In addition, you can integrate up to five hubs into a single CRM to streamline your business processes. 

Email Marketing — The software has a built-in email marketing capability for targeted campaigns to your audience. In addition, you can create customized emails with the intuitive drag-and-drop editor.

Lead Generation — With the built-in lead-capturing forms, ad management tools, and landing pages, you can generate leads online, feed them directly into the CRM and convert them to customers.

Customer Support Portal — You’ll get a customer support portal to manage customer services and support requests, minimizing the burden on your customer service team. With the portal, you can also set up your knowledge base.

SEO Advisor — The SEO Advisor provides actionable SEO tips which can help you rank essential keywords on Google search results. It comes in handy when creating blog posts or developing landing or website pages.

User Experience

You can set up HubSpot CRM quickly and get it running immediately.

The CRM is easy to use and has an excellent user interface. You can customize your dashboard to quickly view your sales pipeline all in one place to enhance your user experience. Also, HubSpot presents its reports in an easy-to-understand way.

It also integrates seamlessly with other tools. In addition, HubSpot offers onboarding services and multiple support channels—phone, email, live chat, and online community.

Pricing

HubSpot offers a free version but with limited access to its tools. You can extend its functionality based on your needs by subscribing to a plan in the appropriate hub.

Marketing Hub

  • Starter $45 per month
  • Professional $800 per month
  • Enterprise $3,600 per month

Sales Hub

  • Starter $45 per month
  • Professional $450 per month
  • Enterprise $1,200 per month

Customer Service Hub

  • Starter $45 per month
  • Professional $450 per month
  • Enterprise $1,200 per month

CMS Hub

  • Starter $23 per month
  • Professional $360 per month
  • Enterprise $1,200 per month

Operations Hub

  • Starter $45 per month
  • Professional $720 per month
  • Enterprise $32,000 per month

Strengths

  • Powerful collaborative tool, Integrating marketing, sales, customer service, CMS, and operations in a single CRM solution.
  • A free version
  • User-friendly and intuitive
  • Large CRM database
  • Sales and marketing workflow
  • Insightful reporting and analytics
  • Lead management 
  • Seamless third-party integration
  • Social posting from the CRM
  • Meeting scheduling
  • Mobile app

Weaknesses

  • Limited features that could push to acquire other HubSpot licenses
  • HubSpot licenses are on the high side.

6. Freshworks

Freshsales is a sales CRM software that promises to help you gain a 360-degree view of your customers, deliver personalized engagement, shorten the sales cycle and accelerate revenue with context-driven sales. Brands like Klarna, Blue Nile, and PharmEasy use the CRM system.

Key Features

Lead Generation and Scoring — Freshwok offers CRM tools to help you run personalized campaigns and generate leads from your website visitors. You can also score the leads based on their engagement level.

Deal Management — Freshworks provides a birds-eye view of the deals in your pipeline, making it easy to prioritize and work on them immediately. You can also collaborate with multiple salespersons on the same deal., 

Workflow Automation —The software’s built-in workflow automation lets users automate repetitive tasks to save and boost the sales force’s productivity. You can quickly create automation with the pre-set templates.

AI-Powered Insights —Freshworks’ algorithm, Freddy AI, does the heavy lifting so that you can focus on only deals that convert. Additionally, it delivers AI-powered insights that help you drive faster deal closure. 

Omnichannel — The software enables users to reach customers on their preferred channel without exiting the CRM software. For instance, you can connect with your contacts via email, phone, live chat, WhatsApp, SMS, and Zoom.

User Experience

You can set up an account in three simple steps and connect your email account to the CRM software.

The dashboard is clean and less overwhelming. As a result, you are likely to crack the software at first use without facing many challenges. Also, you can import your sales data and start using the CRM tools immediately without starting from scratch.

You can use the FAQ, help center, or live chat for quick resolutions when you run into issues.

Pricing

Freshworks offers the best free CRM software with basic features—ideal for beginner users. In addition, you can subscribe to a paid plan to access more tools.

  • Growth $15 per user per month
  • Pro $39 per user per month
  • Enterprise $69 per user per month

Strengths

  • Email marketing within the CRM software
  • AI-powered deal insights
  • Built-in lead generation capability
  • Seamless sales process automation
  • Multilingual and multi-currency support
  • Territory management
  • Omnichannel customer engagement
  • Over 30 reports
  • A free plan
  • Mobile app
  • 21 days free trial of the highest tier plan
  • Provides a 360-degree view of the business
  • AI-based leads scoring
  • Pipeline visualization

Weaknesses

  • Hard-to-reach support
  • Limited third-party integrations

7. Monday

Monday CRM software is one of the best CRM software in the industry. Over 125,000 businesses use it to generate leads from multiple sources, qualify them in a central location, and track and manage all aspects of the sales cycle, from pre-sales to post-sales, all in one place.

Key Features

Email Tracking — With Monday, you can centralize your email communications and track essential email metrics to learn when to reach out, saving you time on cold leads. It also lets you create personalized emails with built-in templates.

Sales Process Automation — You don’t have to waste time on repetitive sales processes. It’s one of the best CRM software for automating your workflows, enabling you to focus on essential things. For instance, it can assign leads to sales reps, notifies you when a prospect opens an email, and more.

Leads Capturing — You can feed your sales pipeline with steady streams of qualified leads collected from multiple sources, qualify them on the CRM, and automatically score them based on pre-set criteria.

Post-Sales Management — Monday’s post-sales management capability lets you continuously manage customer relationships and drive after-sales customer satisfaction to boost customer retention.

User Experience

You can quickly sign up with Gmail and set up your account in a few more steps.

You can sell your sales pipeline and customer journey at a glance. Also, the user interface is excellent, and the software presents information in ways anyone can quickly grasp. In addition, it has a desktop notification feature that keeps you updated on your sales activities in real-time.

Users can customize their dashboards to see only the things they like. Unfortunately, the support doesn’t provide live chat support; however, it tries to compensate for this with a robust help center and round-the-clock email support.

Pricing

Monday offers a free plan for its CRM software and four premium subscription plans.

  • Basic $10 per month
  • Standard $14 per month
  • Pro $24 per month
  • Enterprise (custom package)

Strengths

  • Free and custom plans
  • Workflow automation
  • Email tracking and centralized communication
  • Pipeline visualization
  • Customizable reporting dashboard
  • Built-in lead management (capturing and auto-scoring)
  • Post-sales customer relationship management
  • Third-party integrations
  • Mobile app
  • Online community and robust help center

Weaknesses

  • Limited native marketing automation
  • No live chat support

8. Keap

Keap is one of the leading sales CRM solutions that cater to small businesses. The software promises to help them grow their leads, improve revenue and drive customer retention through enhanced customer relationship management and marketing workflows.

Key Features

Email and Text Marketing — It’s the right CRM software for small businesses seeking to bring email and SMS marketing into their marketing mix and manage them in one place. They can quickly create email and SMS campaigns with built-in templates and send them to their segmented lists.

Sales and Marketing Automation — With Keap, small business sales teams can automate critical sales and marketing processes to deliver a personalized experience to customers and drive targeted business growth while saving valuable time and human resources. 

Lead Capturing — You can acquire and track leads at every touchpoint. This CRM software comes with CRM tools for capturing leads like landing pages, dedicated sales funnels, forms, and appointment schedulers, which you leverage to generate consistent leads. 

eCommerce — Keap supports payment processors like Stripe, PayPal, and Wepay, allowing you to send and receive payments within your CRM software. The platform has facilitated over $2.6 billion in online sales since its launch.

User Experience

Keap promises a 14-day free trial. But I need help accessing the feature after signing up; the offer is only available to randomly selected businesses.

If the software can deliver on its promises, it will be great for the user experience. 

Pricing

Keap offers three subscription plans, billed monthly and yearly.

  • Pro $129 per month
  • Max $199 per month
  • Max Classic (custom plan)

Strengths

  • A referral program that pays up to 30% commission
  • A high-reaching user community
  • Knowledge base and help center
  • Native payment platform
  • Built-in email and SMS marketing
  • Advanced automation
  • Expert assistance

Weaknesses

  • No mobile app
  • Limited subscription plan
  • Expensive annual packages
  • The free trial is often unavailable
  • unreliable

9. Sage

Sage integrates sales, marketing, and service modules to deliver world-class customer relationship management software.

It’s one of the best CRM software in the market. With this solution, you can gain valuable insights into where your business stands to make better business decisions.

Key Features

Service Module — This module brings customer service management functionality within the CRM, enabling you to deliver an exceptional experience to prospects and customers, nurture them into long-term relationships and generate repeat businesses.

Sales Modules — With this module, you can automate your sales processes to accelerate sales performance and boost productivity. The company’s customer data shows that sales reps using this feature improved productivity by up to 40%.

Marketing Module — You can plan and run omnichannel, targeted marketing campaigns within the CRM and optimize campaigns to deliver more results with the built-in insightful reports.

User Experience

Sage doesn’t offer its pricing plans upfront. Also, you can’t sign up online. Instead, you’ll need to leave your business information online and wait for their support team to call, which might take time to come.

The user interface is excellent, but the CRM software integrates with only limited applications. In addition, real-time case resolution still needs to be improved. However, the software offers a community forum.

Pricing

Sage doesn’t have public pricing information. 

However, the software license could cost approximately $600 annually for each user. In addition, one-time initial implementation and related services could take the total cost to about $8,000. 

Strengths

  • Single modules to fully Integrated solution
  • Powerful real-time insights 
  • Team collaboration
  • Sales and marketing automation
  • Customer service management

Weaknesses

  • No straightforward signup
  • No subscription plan
  • Limited integration

10. Insightly CRM

Insightly is a popular CRM tool developed to help businesses streamline their processes, collaborate across teams, and integrate all the applications they need to drive sustainable growth.

Over 25,000 companies, including Bloomberg, Bosch, and Sanofi, use the platform, making it one of the best CRM software platforms today.

Key Features

Relationship Mapping — You can link your customer data to existing contacts to map and understand how your customers relate. This feature helps you get a high-definition picture of your customers.

Marketing  — Insightly’s unified marketing platform enables marketing teams to build sales pipelines, attract and engage ideal customers with intelligent and segmented campaigns and automate marketing processes to grow the business faster.

Sales  — You can centralize your customer data in one place, managing leads and spotting and prioritizing those most likely to convert. You can also create and send emails within Insightly and automate your workflows.

Service  — Insightly empowers customer service teams to solve customer challenges more effortlessly. You can receive customer support tickets in one place, quickly share information across the organization and receive actionable insights to improve customer experience.

Integrations  — You can connect all the tools you need to grow your business and manage them under one app. Also, Insightly’s AppConnect supports this CRM’s users in building custom integrations and workflows.

User Experience

Insightly has a clean design with a user-friendly interface. 

Some users complained that it could be challenging to grasp all its possibilities fully. However, it features a knowledge base, videos, and tutorials that could bring you up to speed as quickly as possible. The platform also offers live chat support.

The filters and bulk email could be better.

Pricing

Insightly’s CRM systems come in three plans, billed annually:

  • Plus, $29 per month
  • Professional $49 per month
  • Enterprise $99 per month

Strengths

  • Custom integration and workflow builder
  • Project management and team collaboration
  • Sales and marketing automation
  • Module for customer service teams
  • Scalable CRM
  • Live chat support
  • Free trial
  • Low-entry cost
  • Mobile app
  • Customer relationship mapping

Weaknesses

  • Annual billing
  • Learning curve

11. SugarCRM

SugarCRM is one of the best CRM platforms in the market. It delivers CRM solutions that help companies gain a comprehensive high-definition view of their customers in the past, present, and future to enable predictability, boost situational awareness and reach new levels of business performance. 

Key Features

Predictive Forecasting — SugarCRM leverages historical and real-time data from multiple points to identify issues, root causes, and opportunities and deliver actionable sales insights. In addition, it offers automatic alerts for fast response.

Sales and Marketing Automation — You can automate anything with SugarCRM, from data collection, leads routing, and quote approval to leads scoring and marketing to deliver meaningful buying experiences, shorten the sales cycle, and drive revenue.

Customer Service Management —SugarCRM native customer service management support enables you to deliver a personalized, positive experience to customers at every touchpoint. In addition, the software automates critical processes to reduce the burden on your customer support team. 

User Experience

SugarCRM has a solid user interface.

However, you must pay for at least three users before you sign up for any plan, making the software expensive. Also, the CRM software offers a more complex signup process. You’ll need to fill out an online form to contact support.

SugarCRM has a user community and resource center that can help you quickly set up your account and learn how to make the most of the CRM software. Also, phone support is available in four languages.

Pricing

SugarCRM has four monthly plans, billed annually and requiring a minimum of three users.

  • Market $1000 per month/user
  • Sell $45 per month/user
  • Serve $80 per month/user
  • Enterprise $85 per month/user

Strengths

  • AI-Powered prediction
  • Full situational awareness
  • Sentiment assessment
  • Powerful automation and workflow
  • The built-in customer service solution
  • On-premises deployment
  • Omnichannel customer engagement

Weaknesses

  • No complimentary or trial plan
  • Lacks a mobile app
  • Expensive plan

12. NetHunt

NetHunt is one of the best CRM platforms built for Gmail and Google Workspace users, designed to help them manage leads, nurture prospects, and stay on top of their sales performances. The solution also plays well with LinkedIn and eight other tools.

Key Features

Data Organization  — With NetHunt, you can organize your business data effectively and productively. Also, the solution organizes your deals and sales pipelines in an easy-to-understand manner, providing insights into what works and doesn’t.

Sales Force Automation  — Using this sales CRM means your sales team won’t have to waste time on repetitive tasks. Instead, the solution automates key sales processes like leads capturing and nurturing, contact updates, and others so they can focus on other things.

Centralized Communication  — You can centralize your business communications, regardless of your customer’s preferred channel, whether social media, email, telephone, messenger, or live chat, and manage everything on the go under one app roof.  

User Experience

You can create an account in three clicks. The interface is clean and user-friendly. You can quickly update your deals by dragging and dropping them and visualize your pipeline to see your entire sales process and performance at a glance.

Also, you can set up workflows and integrations in a few minutes. Both processes are intuitive and might not require any learning curve. In addition, NetHunt has a help center and offers live chat support.

Pricing

NetHunt is available via four subscription plans, billed monthly and annually.

  • Basic $24 per month
  • Business $48 per month
  • Advanced $96 per month
  • Custom plan

Strengths

  • Zapier integration
  • Advanced data organization and visualization
  • Workflow automation
  • Omnichannel communication
  • Mobile apple
  • Live chat and phone support
  • Code-free web form for leads capture
  • Low-entry fee
  • Free trial and custom plan
  • Chrome browser extension
  • Open API
  • Cancel anytime

Weaknesses

  • Available only to Gmail and Google Workplace users
  • Limited integration options
  • Limited marketing automation 

13. FreeAgent

FreeAgent CRM helps teams collaborate more effectively to get things done. The software promises to help users track their progress in real-time and gain actionable insights to optimize their performance. Over 1,000 businesses worldwide use the platform.

Key Features

All-In-One Solution — With FreeAgent CRM, you won’t need to open multiple browser tabs to get your job done. Instead, you get everything done in one place. You can also automate repetitive tasks to get more done in less time. 

Workflow Optimization — You can streamline business processes to complete more work efficiently. The CRM tool can help you organize and prioritize deals so you can focus on those most likely to move the needles for your business.

Code-Free Customization — FreeAgent code-free customization enables you to set your account to meet your business’s unique needs. The software also integrates with other apps, making it highly extensible.

User Experience

FreeAgent CRM is easy to use and has a visually appealing user interface. The software enables complete funnel visualization and presents reports in ways anyone can understand.

You can quickly connect with the company’s in-house CRM experts to set up and customize your account to explore its full possibilities. The solution also offers live chat and helpful resources.

Pricing

FreeAgent offers “Unlimited Users” and “Per User” pricing packages with different plans, billed monthly and annually. The Per User package has three plans.

  • Starter $45 per month
  • Professional $90 per month
  • Enterprise $120 per month

Strengths

  • Highly extensible
  • All-in-one solution
  • Fully cloud-based
  • Code-free customization
  • Workflow automation
  • Full funnel visualization
  • Customer service management
  • Third-party integrations
  • Live chat support
  • Custom app
  • ISO 27001 compliant

Weaknesses

  • No mobile app
  • Poor search and filter

14. Creatio CRM

Creatio CRM is one of the best CRM software used by small and medium-sized businesses in over 100 countries to automate end-to-end customer journeys with no code. You can purchase separate modules or deploy the software as a unified CRM tool. 

Key Features

Marketing Creatio — With this module, you can automate your marketing campaigns, lead management, and deliver personalized omnichannel communication to boost business revenue and drive customer retention.

Sales Creatio — Creatio supports sales teams to collaborate across boards and automate mission-critical sales processes to get more things done. The software also provides a 360-degree view of customer journeys to personalize their experience.

Service Creatio — You can automate and manage customer service workflows on Creatio to save the support team valuable time and deliver an enhanced, personalized experience to customers. The software uses AI to streamline the handling of service cases.

Studio Creatio — Creatio’s no-code UI builder helps non-technical users build business applications and processes with maximum freedom using easy-to-use drag-and-drop visual design tools.

User Experience

The analytics and reporting are insightful, and you can quickly visualize the data in a few clicks.

The software’s no-code capability means you can complete projects that usually take months or even days. In addition, support is multilingual, so you’ll always get assistance whenever the need arises in your preferred language. 

Also, the platform has helpful resources for quick self-help.

Pricing

Creatio has different subscription packages for each module (Creatio). 

The monthly sales and service modules subscriptions range between $25 and $60, while Marketing Creatio goes for a $1,000 to $100,000 yearly fee. You’ll need to contact support to understand the cost of deploying its unified CRM solutions.

Strengths

  • Cost Calculator
  • Cloud and on-site deployment
  • 360-degree customer view
  • Unlimited no-code customization
  • End-to-end workflow automation
  • Real-time analytics
  • Trial plan
  • Custom plan

Weaknesses

  • Expensive plan
  • No mobile app

15. Close

Close is a cloud CRM solution for remote salespeople. As one of the best CRM software in the industry, it makes team onboarding a breeze, automates and analyzes workflows, and helps you grow revenue quickly. It also integrates well with some of your tools, bringing your software stack to one place.

Key Features

Calling — Close has built-in call software to help you reach more people effortlessly and double your call volume and velocity. With the predictive dialer, you can call multiple numbers at once, and the software automatically routes answered calls to available reps.

Video — Close natively support Zoom, enabling remote selling with videos. The software can connect your Zoom account and sync your previous recordings with the CRM software. It also alerts you five minutes before every meeting, and you can add notes during the meeting for context.

Call Coaching — With Close, you can train your sales team, no matter where they are, all within the CRM without needing to invest in expensive online training tools.

Workflow Automation — The CRM solution offers in-app email and calls automation that can simplify your workflow and help you get more work done. Also, you can save and share winning templates with team members to boost the reach rate and close deals faster.

User Experience

Close is an easy-to-use CRM software for busy salespeople with no learning curve. 

You can quickly create an account, set up your workflow sequences, and immediately put the CRM to work. The software also has dynamic smart views that let you prioritize your leads and quickly find what you need.

Close offers free migration and support, so you can get assistance whenever needed. However, it might not be real-time since the software doesn’t offer live chat.

Pricing

Close offers four subscription plans billed monthly and annually.

  • Starter $25 per month
  • Basic $59 per month
  • Professional $89 per month
  • Business $129

Strengths

  • Remote selling
  • Power and predictive dialer
  • Built-in email and SMS marketing
  • Powerful reporting insights
  • Free trial, migration, and support
  • Sales force automation
  • Phone and email support
  • Pipeline visualization

Weaknesses

  • No mobile app
  • No live chat support

16. Nutshell

Nutshell is an all-in-one B2B CRM software designed to help teams manage contacts and leads, sell smarter and gain valuable insights to track performance and optimize the sales process. Over 30,000 sales and marketing professionals use the software to streamline their workflow.

Key Features

Pipeline Management — Like most CRM, you can visualize your customer’s journey at a glance. With this feature, you can view, manage and prioritize leads for a faster closing.

Sales Automation — From lead assignments to scoring, task reminders, and more, Nutshell automates these tasks at the snap of a finger, allowing your team to focus on actual closing. 

Email Marketing Campaigns— Nutshell helps you send targeted, beautifully designed marketing emails. You can save time with the built-in template and see who engages with the email in real time. 

Leads Capturing  — The CRM has a native web form to capture leads and feed them directly to your pipeline. In addition, you can embed the form on your website to generate leads from web visitors.

User Experience

Nutshell reporting is top-notch, with an excellent interface. 

However, some users complained the email builder is subpar and could need improvement. Also, it offers limited customization.

Besides these, the software is excellent for quickly connecting all your software tools and accessing them in one place. The company doesn’t charge for customer support, and they can help you migrate your data to hit the ground running immediately.

The CRM offers several helpful resources to help you resolve issues and put the software to full use. 

Pricing

Nutshell offers two plans, billed monthly and annually. Here’s the cost per user per month:

  • Nutshell $19
  • Nutshell PRO $49
  • Nutshell Marketing (custom plan)

Strengths

  • Open API
  • Mobile apps
  • Free Migration
  • Sales force  automation
  • Leads generation
  • Pipeline visualization
  • Email marketing campaigns
  • Sales forecasting
  • Dependable support 
  • Custom marketing plan

Weaknesses

  • No live chat

17. Nimble

Nimble is one of the best CRM software for small and midsize businesses, used by over 140,000 professionals. Also, world-leading brands like UpWork, GoDaddy, and Flexjobs use the platform. 

Key Features

Nimble Prospector — With Nimble, you can efficiently prospect leads on any social site, website, or cloud application and connect with them in less time. The prospector is available as a browser extension, making it readily available.

Relationship Management — The software helps users manage customer contact details, automate key business processes, enable social listening and gain valuable business intelligence to deliver superior customer experience.

Email Marketing — The built-in email campaign management functionality means you won’t need to switch tabs or need third-party services to engage customers via personalized emails and track your progress.

Smarter Actions — Nimble provides actionable business and customer intelligence to take more intelligent actions to gain complete control of your sales process. For example, you can visualize your sales funnel, gain social insights to prepare for meetings, and discover engagement opportunities.

User Experience

You’ll likely start your Nimble experience by importing a CSV file of your existing contact database; thankfully, the software makes this process very straightforward. Also, the CRM makes importing and syncing data with other apps seamless.

Additionally, Nimble’s “Today Page” feature provides an overview of all your upcoming activities, deals, and engagement opportunities from social mentions and essential contacts to reach out to, making prioritizing more effortless.

The software has a support center and a live chat for quick assistance.

Pricing

Nimble offers only one subscription plan—Nimble Business, available for $25 monthly for a user. However, you’ll pay only $19 if you opt for the annual plan.

Strengths

  • App Marketplace
  • Native leads prospector
  • Browser extension
  • Activity tracking and team tasks management
  • Built-in calendar
  • Pipeline management
  • 360-degree view of customers and leads
  • Marketing automation
  • Contact management
  • Live chat
  • Business and customer intelligence
  • Office 365 and Google Workspace integration
  • Low entry fee
  • Social listening and mentions

Weaknesses

  • No mobile app
  • Limited subscription plan

18. MailChimp

Mailchimp is not just an email service provider. It’s also one of the best CRM software for small businesses. With this solution, you can build better customer relationships and sell to them more creatively. In addition, the CRM is scalable and can support your business growth and needs.

Key Features

Contact Management — Whether importing an existing contact database or building from scratch, MailChimp helps you manage them all from one location. Also, you can create or use the built-in segments to organize your contacts.

Email Marketing — Email marketing and campaign management are probably MailChimp’s best selling point and are natively supported in the CRM, meaning you can run effective email campaigns. Also, it comes with pre-built email templates, and you can run A/B tests in-app.

Behavioral Targeting and Personalization — MailChimp can predict customers buying behaviors, enabling you to segment your contact effortlessly to launch campaigns that feel like a one-on-one conversation at the right time or deliver personalized product recommendations. 

User Experience

You’ll only need to fill out three fields to sign up. However, it would have been better if users could create accounts automatically with their Gmail. It’ll save you the stress of logging into your email to activate the MailChimp account.

Mailchimp’s user interface is excellent, with many white spaces, but I don’t find the yellow background and black font colors easy on the eyes while signing up. Also, the software can integrate neatly with other tools, so you can easily manage your stack in one place.

MailChimp support is excellent, and case resolution is always fast.

Pricing

MailChimp CRM offers free, and three paid plans.

  • Premium $350 per month
  • Standard $20 per month
  • Essentials $13 per month

Strengths

  • Highly scalable
  • Mobile app
  • Predictive segmentation and behavioral targeting
  • Holistic audience view
  • Live chat support
  • Seamless contact management
  • Actionable customer insight
  • Free plan
  • Low-priced starting plan
  • Extensive third-party integrations

Weaknesses

  • Limited native Salesforce automation

19. Apptivo

Apptivo is a CRM software used by over 200,000 businesses, including Sephora, UNAIDS, Exult, and Los Angeles Times. The solution simplifies customer relationship management so sales and marketing teams can be more efficient and close deals effortlessly.

Key Features

Win and Loss Analysis — You can track the sales opportunities your sales team prospected and analyze the employees that contributed to winning the opportunity. Additionally, the app can help you analyze lost opportunities and the reasons behind them.

Territory management — You can quickly delineate and manage your sales territories to boost team collaboration, improve sales efficiency, and maximize territorial benefits. With the built-in assignment rules, you can automatically segment leads based on territories.  

Sales Planning — With Apptivo, you’re sure you won’t be tracking your sales targets with spreadsheets. Instead, the software comes with a sales planning app to measure your team members’ KPIs and implement scalable sales processes to facilitate faster deal closing.

User Experience

Apptivo has an excellent user interface.

But new users might need help navigating the software. Also, the customization and app integrations are not a walk in the park. 

However, the CRM system offers an extensive knowledge base for self-help. 

Pricing

Apptivo offers three subscription plans.

  • Lite $10 per month
  • Premium $15 per month
  • Ultimate $25 per month

Strengths

  • Project management
  • Integrated CRM software
  • Activity tracking
  • Performance analysis
  • Pipeline visualization
  • Contact Marketing
  • Email campaigns
  • Leads management
  • Salesforce automation
  • Sales planning
  • Territory management
  • 30-day free trial
  • Mobile apps

Weaknesses

  • Hard customization
  • No real-human live chat

20. Act! CRM

Act! is a cloud-based CRM software designed for small and midsize businesses to manage customer relationships and sell better seamlessly. The CRM system has been in play for over 35 years, powering over 800,000 users worldwide.

Key Features

Marketing Automation — Using Act! means you won’t need to spend much hiring and maintaining an in-house marketing team. Instead, this CRM software can handle most of your crucial marketing processes effectively.

Sales Pipeline Management — With Act! built-in sales pipeline management, you can automate your sales tasks and maintain a 360-degree view of your customers and their journey to close deals faster.

Activity Management — Act! helps you stay on top of all the happenings around you, including critical projects, enabling you to prioritize and stay more productive.

User Experience

Act! offers a user-friendly interface and intuitive customization. 

However, some users complained that each new update tends to drag the software backward. Additionally, you might need help setting up custom reports and dashboards. 

Also, I can’t vouch for their support. You might struggle to reach them whenever the need arises. However, there is an extensive resource you can always fall back on for self-help.

Pricing

Act! offers two plans billed annually.

  • Act! Premium Desktop $37.50 per user per month
  • Act! Premium Cloud $40 per user per month

Users opting for the Premium Cloud plan pay an additional $10 monthly for desktop sync.

Strengths

  • Sales and marketing automation
  • Customer management
  • Sales pipeline visualization
  • Activity tracking
  • Advanced reporting capabilities
  • 14-day free trial
  • Live chat support
  • Flexibility and Extensibility
  • Cloud and on-premises deployment

Weaknesses

  • No mobile app
  • Limited pricing plans
  • Annual billing

21. Agile CRM

Agile CRM is one of the best CRM services in the market. It promises to help you sell and market like Fortune 500 companies. In addition, the software packs several core CRM features like sales enablement, marketing automation, and customer service.

Key Features

Sales — The CRM system can help your sales teams manage their contacts in one place, track deals to keep the sales process on track, and automate sales calls. The CRM system also lets you manage appointments and gamify sales.

Marketing — Agile CRM has an intuitive drag-and-drop builder to set up a marketing workflow and build landing pages in minutes. It also extends its CRM capabilities with social media, email, and SMS features for multichannel marketing campaigns. 

Service — The software streamlines your customer service management so that your support can focus on only tasks that matter. It also allows you to provide pre-formatted replies for faster and more consistent responses.

User Experience

Agile CRM has a clean and intuitive dashboard. Using the features doesn’t require any learning curve. Also, the CRM software displays information in an easy-to-understand way.

The customer relationship management software has a robust knowledge base. Also, you can schedule a chat with any of their specialists within a few minutes.

Pricing

AgileCRM has free CRM software alongside three premium packages, billed monthly, yearly, and bi-annually. If you go for the bi-annual plans, you’ll pay the following:

  • Starter $8.99 per user per month
  • Regular $29.99 per user per month
  • Enterprise $47.99 per user per month

Strengths

  • Free plans with ten users
  • Yearly and bi-annual subscription plans
  • Lead management
  • Appointment scheduling
  • Two-way telephony
  • Contact management
  • Email and SMS marketing
  • Marketing automation with exit intent.
  • Social monitoring
  • Project management
  • Landing page builders
  • Chrome extension
  • Post-call automation
  • Push notification

Weaknesses

  • No mobile app
  • No live chat support

Choosing the Best CRM Software

The right CRM software providers for your business would offer you the best customer relationship management and engagement solutions. So, consider only CRM software vendors that offer you business solutions to meet your specific needs within your budget and integrate seamlessly with all your business tools.

 

Featured image via Unsplash.

Source

The post 21 Best CRM Software first appeared on Webdesigner Depot.

Source de l’article sur Webdesignerdepot

Looking to save big and make your web design job easier at the same?

This carefully picked list includes top-tier quality items that have already been used by hundreds of thousands of people like you.

From WordPress themes, plugins, web apps, website builders, and illustrations, this list has everything for everyone.

Check all these 10 excellent deals for designers below:

1. Amelia

Amelia is a WordPress booking plugin that saves businesses time and money from the beginning by replacing their manual or semi-automated appointment and event booking operations with a fully automated one.

Amelia is easy to set up and use. Fitness centers, consulting organizations, training institutions, beauty salons and spas, photographers, medical centers, and other businesses that rely heavily on client and customer appointment or event bookings will profit from using it.

  • Clients can go online to make appointments 24/7, change or cancel appointments, and make payments. They can also purchase tickets for events and add special requirements.
  • Amelia automatically sends notifications, reminders, and follow-ups by SMS, WhatsApp, and email (reducing no-shows while keeping clients aware of upcoming special sessions or events).
  • Amelia also manages group appointments, packages of appointments, employees’ schedules, special days, and days offs.
  • All the above can be managed at one or multiple locations from a single dashboard.

Amelia integrates with Google Calendar, Google Meet, Zoom, and Outlook Calendar. Click on the banner to learn more about what this amazing application could do for your business.

2. wpDataTables

Creating an informative table or chart for your website can be pretty labor-intensive.

  • You may have to work with and organize copious amounts of data.
  • You need to avoid compromising your website’s design at the expense of getting the tables or charts you want.
  • Your tables and charts may need to be responsive, editable, informative, and readable.

wpDataTables plugin does all the above for you and more. It is packed with powerful table and chart-building features that include –

  • 4 chart-building engines: Google Charts, Chart.js, Apex Charts, and Highcharts
  • The ability to accept data from multiple database sources and in numerous standard formats
  • The ability to highlight critical data, or color code data using Conditional Formatting
  • A wealth of powerful data filtering and sorting features
  • Live data from Google spreadsheets or JSON API

wpDataTables integrates seamlessly with Avada, Divi, Elementor, Gutenberg, and WPBakery. Click on the banner to learn even more about this popular WordPress plugin.

3. Trafft

To automate a booking operation, you might need one tool to book appointments, one to accept payments, another to manage employee schedules, and so on. Of course, if your business provides services at multiple locations, then you would multiply the number of tools times the number of locations, and you’ll be good to go.

Or, you could go with Trafft, a single tool with which you can manage all of the above, at multiple locations, all from a single platform.

  • Clients can book appointments online 24/7.
  • They can make payments online using PayPal, Stripe, Mollie, or Authorize .net.
  • Trafft sends reminders and notifications automatically via email or SMS.
  • Trafft integrates smoothly with Google Calendar, Google Meet, Outlook, and Zoom.

Click on the banner to learn about all of Trafft’s booking capabilities. You’ll be impressed.

4. WordLift

WordLift helps your website speak the language of Google. This way, your content will be discovered by users, giving you more organic traffic and helping your business website achieve excellent rankings.

  • WordLift uses AI to transform unstructured content into structured data that search engines can understand.
  • WordLift creates a knowledge graph, automates SEO tasks, and analyzes search intent.

Other features include automatic schema markup, content recommendation widgets, WooCommerce, and Image SEO, all designed to improve user engagement.

5. Total WordPress Theme

Three words summarize Total: flexible, easy, and complete. This aptly named WordPress theme is WooCommerce compatible and has everything you need to create one-of-a-kind sites.

  • Total puts excellent selections of demos, templates, and postcards at your fingertips.
  • The popular Slider Revolution plugin is included, as is Total’s flexible drag-and-drop page builder.

The 50% Black Friday discount is automatically applied when you order.

6. TheGem – Creative Multi-Purpose & WooCommerce Theme

TheGem – the versatile WordPress website builder – offers unlimited customizations, plenty of design & marketing focused features, an extended library of pre-built designs, and the fastest loading times: 

  • You have ready access to a rich selection of 400+ pre-built websites in outstanding design quality 
  • It enables you to build every part of your website right away in Elementor or WPBakery: headers & footers, WooCommerce pages, blogs, mega menus, popups, and much more.
  • You’ll love the 5-star user support, just as have 60,000 others.

TheGem can be yours at a 40% Black Friday discount.

7. Mobirise Website Builder Software

The best offline website builder for 2022 is free to use. That is in itself a great bargain. Mobirise’s team has sweetened the pot by offering a 33% Black Friday discount for their All-in-One Kit with its 175 premium themes and extensions.

  • Mobirise is strictly drag-and-drop and features huge selections of blocks, templates, icons, and images.
  • Your site is yours to host anywhere you want

More than 2 million sites have already been created using Mobirise.

8. Embed Instagram Feed

Instagram offers a terrific way to promote your business’s products or services. Its focus on visual communication makes it an extremely effective marketing tool.

  • It takes but three simple steps to embed Instagram into your website.
  • A variety of display options are available.
  • Your feed will be fully responsive and compatible with mobile devices.

An Instagram feed is yours at a 33% Black Friday discount.

9. Getillustrations Web and App Illustrations Bundle

 

Getillustrations is loaded with trendy illustrations you can pick and choose from, download once, and use forever.

  • Selecting one or more of the 13,000 different illustrations in over 100 categories can definitely add spice to your web designs.
  • Illustrations come in PNG, SVG, Ai, Figma, and Sketch formats and Getillustrations adds new ones every week.

Use the EliteDesigners25 code to get your 25% Black Friday discount.

10. Rey Theme

Rey is an innovative WooCommerce theme that is loaded with WooCommerce-friendly features and is easy to set up and use.

  • Key WooCommerce features include filtering, search, templating, and navigation.
  • Rey’s smart search helps site visitors find exactly what they want
  • Quickview and Ajax search is also available

Headers are customized for eCommerce, and visitors will appreciate Rey’s helpful cart, wish list, and checkout features.

Black Friday is not far off. Before you know it, many producers of WordPress themes, tools, and services will be offering tempting discounts.

Even if you come across a deal that appeals to you, it doesn’t hurt to look around to see if you can find a better one.

Keep in mind that the quality of a product or service is more important than its reduced price. It’s always best to pick and choose carefully. So, we’ve put together this list of the best Black Friday deals for 2022 to help you do just that.

 

[- This is a sponsored post on behalf of BAW media -]

Source

The post They’Re Live! 10 Great Black Friday 2022 Deals for Designers and Agencies first appeared on Webdesigner Depot.

Source de l’article sur Webdesignerdepot

Color and depth are key themes this month as we look at what design trends are happening across websites. Red is the primary color of choice, and you can see it almost everywhere; the new thing is that it’s being used in backgrounds and as more than an accent color. Additionally, 3D elements and depth of field are making significant impressions.

Here’s what’s trending in design this month.

1. Red Backgrounds

Red is the color of power, passion, and attention, but until recently, it wasn’t the go-to choice for website backgrounds. Now trending is red as a background color.

These designs are bold and in-your-face with bright color, an almost brash feel in some cases, and a lot of impact.

But it works.

In the projects below, red is a powerful tool to help convey the message of the website design. The color demands that you engage with the design to see what’s happening and the content therein, and in the case of Pentel, it’s part of the brand color.

Arze uses a bold red background with a smaller inset of contrasting color to show items on the site. It’s an interesting and quite bold choice. The red background carries through the scroll as well. This is a use of color that verges on off-putting but still gets the point across and helps show products thanks to a lot of contrast.

Russia Invaded Ukraine is a perfect use of red as a color that invokes feelings of passion with content to explain the conflict. Red can be a charged color; here, that’s precisely the intent.

Pentel uses a red background that’s a little softer than the previous examples. Here, red is a brand color, and they use the background to help draw attention to items and elements on the site. The red carries below the scroll as well to keep the theme moving.

 

 

2. 3D Icons and Graphics

Three-dimensional elements seem to keep ebbing and flowing with designers. We see a lot of 3D in projects, and then it seems to vanish again. It’s like we haven’t really figured out how to use it well or in a way that works with the content of various designs.

Admittedly, 3D icons, graphics, and illustrations can be difficult to create and use. Often they look a bit light and don’t go with all kinds of content. Therefore, they don’t get used that often.

Each of these projects takes a different approach:
Admilk goes all in with a series of 3D animations featuring the brand name. They are fun, light, and a bit unexpected. The graphics include objects that look like balloons, milk and cereal, and grass with flowers. (Click through to see each one.)

Refokus uses three-dimensional objects that move on a scroll to create directional flow and visual interest in a space where there’s not much else in terms of art. The objects stick with the aesthetic on the scroll and create an interesting element that carries you through the design without overwhelming you with tricks.

Junni is one of those website designs that goes all in with 3D. This illustrated bubble style of graphics is beginning to be a 3D trend in itself as a style that’s being used more and more with icons and even emojis. It has a light feel, and the animation almost makes it seem silly and somewhat childish.

 

 

3. Long Focal Depth

It’s been a while since a true photography or videography trend made this roundup, but there are so many instance of this image/video style in projects it can’t be ignored. Long focal depth is almost everywhere, from travel sites to architecture to e-commerce.

Long focal depth or depth of field allows the image to show a lot of space in an image in a way that’s sharp and viewable. Depth of field, in photography terms, is the distance between the closest and farthest objects in an image that are acceptably sharp.

In this trend, each website features a strong image with plenty of depth of field. The image can be still or moving, and the image is the thing that really draws you into the design.

What’s great about this trend is that you can see a lot of a scene and even feel like you are part of it. It’s an engaging visual concept that can work for a variety of purposes.

Interest Media uses a video reel that slowly zooms even further out. The image is lovely, and with the text overlay is easy to read and understand. It almost feels like you are walking backward on the bridge in the video.

Bloomingdales uses an immersive video with plenty of depth and virtual reality elements to create an immersive shopping experience. It makes you feel like you are in the store via the website and encourages shopping. It’s a fun way for the retailer to showcase its 150th anniversary.

 

Arredamento Design uses a photo with a wide focal area to provide interior design inspiration. Note the crisp lines and ease of which you find yourself engaging with the image, or even imagining a room like the one pictured. The effect used in the design, with a zoom on scroll, pulls the user into the image even more. Depth here keeps the motion and zoom from being too much and almost allows you to see more and feel even closer to objects that are further away in the image.

 

 

Conclusion

There are two trends here that tend to cross over into one another: The color red is everywhere and having a major emergence this fall as a dominant hue and depth, and three-dimensional focus is everywhere.

Both are highly usable design elements that can be incorporated easily, making them even more likely to continue to gain prominence in projects.

Source

The post 3 Essential Design Trends, November 2022 first appeared on Webdesigner Depot.

Source de l’article sur Webdesignerdepot

Experienced web designers are always on the lookout for tools or resources that will (1) introduce them to the latest design trends, (2) enable them to incorporate features and functionalities that will make their products more competitive, (3) allow them to improve their workflows or all the above.

Apply one or more of these new design tools and resources. Then you could realize anything from incremental to game-changing improvements. The better the tool or resource, the more you are apt to realize your investment.

The 15 tools and website design resources selected for this article are the best in their respective categories. The degree of improvement you can realize when using one or more of them may depend on your own business needs. Or on the actual needs and wants of your clients as opposed to what you are currently able to deliver.

Browse the list, and you should be able to put your finger on one or more of these products or services. They could lead to improvement in one or more areas of your work. Look closer, and you might come across a genuine game-changer.

Happy shopping!

1. Be – The Biggest WordPress and Portfolio WordPress Theme

If your website design activities are proving to be exercises in tediousness, or you’re tired of working around a design tool’s limitations, you need BeTheme.

BeTheme can be a game-changer in that it gives you the flexibility to design what you want. Be makes building a complex high-performance website quick, smooth, and easy.

  • BeTheme’s 650+ customizable pre-built websites are designed to get your website-building project off to a rapid start. They are responsive, UX-ready, importable with a single click, and incorporate the latest design trends.
  • You’ll love working with the recently launched BeBuilder, the fastest and most flexible page builder for WordPress with which you can import from Be’s pre-built website’s 1000+ pages.
  • There’s an absolute gem of a BeBuilder Woo you can work with to create your shop or single product layouts.
  • BeTheme features a wealth of design aids, options, and settings to work with.

BeTheme is Elementor ready and is regularly updated. Click on the banner to find out more about Be’s 40+ powerful core features.

2. Total WordPress Theme

Put Total to work, and 2022 could be a very good year for your website design undertakings.

Total has it all insofar as design aids and options, website-building tools, and design flexibility are concerned regardless of the type or style of website you plan to build:

  • Pick any of Total’s 45+ customizable quick import theme demos, and you are off to a quick start.
  • 90+ section templates, 75+ pre-styled post entry cards, and more than 500 live customer settings give you more design flexibility than you are ever likely to need. 
  • The page builder of choice is an extended version of WPBakery. With it at your fingertips, you can easily drag and drop your way to building precisely the website you have in mind.

Click on the banner to discover everything Total can do for you.

3. LayerSlider

What could LayerSlider do for you to help make 2022 a banner year? Look over any of your past website designs to see if any of them could profit from adding a little spice or pizzazz because that’s what LayerSlider does best. 

LayerSlider is an animation and website-building tool that can be used on any website to transform its look & feel with modern graphics, eye-catching animations, and interactive features. LayerSlider is one of the most established and popular products with millions of active monthly users.

  • LayerSlider has 150+ website, slider, and popup templates. Templates are a great way to learn as well as an ideal starting point for new projects.
  • LayerSlider comes with a very easy-to-use and modern editor interface similar to professional desktop applications. Anyone can use it without prior experience.
  • LayerSlider is not just for sliders. It can also create image galleries, popups, landing pages, animated page blocks, or even full websites.

Click on the banner to see what LayerSlider could do for you.

4. wpDataTables

Most table or chart building table plugins on the market either limit the amount of data that can easily be processed or the types of tables or charts that can be produced. wpDataTables has neither of these limitations.

With the wpDataTables premium WordPress plugin, you can –

  • create responsive, interactive, and frontend editable tables and charts
  • process huge amounts of data from various sources and in various formats
  • highlight or color code key data.

5. Uncode – Creative & WooCommerce WordPress Theme

Uncode is a top-selling pixel-perfect creative and WooCommerce theme. More than 80,000 sales have been made to date to freelancers, bloggers, agencies, and small businesses.

Uncode’s key features include –

  • a suped-up Frontend Page Builder.
  • an advanced WooCommerce builder with supporting capabilities that include a Single Product builder and a host of customer-centric design elements and options.
  • a Wireframes Plugin and 550+ section templates.
  • a gallery of inspirational user-created websites.

6. Trafft

With Trafft, you can schedule meetings, events, on-site and virtual appointments, manage staff schedules, send reminders, and accept payments — all from a single platform.

  • Special features include custom domains, coupons, and custom fields.
  • Trafft also manages group bookings and can serve multiple locations.

This game-changer integrates seamlessly with Google Calendar, Google Meet, Outlook Calendar, Apple Calendar, Zoom, and Mailchimp.

7. WHATFONTIS 

WHATFONTIS is a hidden gem in the world of font identifiers that allows you to find a font from your uploaded image in a matter of seconds.

  • Powerful AI algorithms and a database of 850K+ fonts provide the basis for this app’s impressive search capabilities.
  • Positive identification is achieved 90% of the time. Premium support is on hand should AI yield an awkward result.
  • Cursive fonts can be identified once the letters are separated.

8. Mobirise Website Builder Software

Mobirise is fast, easy to use, and the best offline website builder on the market.

  • Mobirise does not tie you to a specific platform; you can edit your site locally and host it wherever you want.
  • Full access to HTML allows you to code.
  • 4,000+ website blocks and 300+ elegant home page templates are guaranteed to make your website-building adventures short and sweet.

The Mobirise website builder is free for both personal and commercial use.

9. GetIllustrations’ Stock Illustrations Bundle

Downloads from this library of premium illustrations can change the way you go about designing your websites, apps, and presentations.

  • GetIllustrations, with its 10,000+ illustrations library, is the biggest of its kind.
  • Featured formats include Vector AI, PNG, Sketch, SVG, Figma, and Adobe XD.

Illustrations you download come with a commercial license and are yours to keep without limitations.

10. Slider Revolution

If you have trouble bridging the gap between what your clients want and what you can provide, Slider Revolution could be exactly what you need to fix the problem.

Slider Revolution is THE cutting-edge WordPress plugin for addressing today’s over-the-top web designs. It features –

  • 200+ awesome website and slider templates.
  • eye-catching WebGL slide animations.
  • 25+ powerful addons.
  • the ability to import dynamic content from social media outlets.

11. Amelia

Amelia offers an automated, highly customizable solution to any business that relies on a manual or semi-automated operation for booking client appointments.

  • Amelia is an excellent choice for beauty, healthcare and fitness, and educational and training enterprises.
  • Clients can make or change appointments online 24/7.
  • Amelia can manage individual and group bookings, events, and employee schedules at multiple locations.
  • Amelia integrates seamlessly with Google Calendar, WooCommerce, and Zoom.

12. 8bio – Link in Bio Tool 

Many social media platforms allow you to include a link that allows followers to visit your website or an important landing page. With 8bio, you can create a link that a visitor can’t resist clicking on.

Your link can – 

  • Present a brief biographical profile of your business or yourself.
  • Feature an image or catchy animated background.
  • Showcase your product or service at no cost.
  • Use your existing domain or a “yourname” .8b.io domain.

13. Essential Grid

The premium Essential Grid WordPress gallery plugin developers assembled a collection of aesthetic, easy-to-customize plug-and-play templates that make creating a breathtaking portfolio gallery a fun and easy task.

  • Your galleries will load lightning fast.
  • They will display perfectly on all devices.
  • You can choose from a variety of layouts and mix and match adjustable grids to get precisely what you want.

14. Pixpa – Portfolio Websites for Designers

Pixpa provides an all-in-one platform from which creatives can manage their online portfolios, blogs, galleries, and eCommerce sites.

  • Choose among Pixpa’s beautiful and mobile-friendly customizable templates and customize them to achieve exactly what you want. 
  • Put Pixpa’s drag and drop website builder into play to tie everything together, exactly as you want.
  • Add content, connect with your custom domain, and into your social profiles, and you are good to go.

15. XStore – Best WordPress WooCommerce Theme for eCommerce

XStore is a feature-packed Envato WooCommerce theme that is incredibly simple to work with has acquired more than 30,000 enthusiastic customers.

  • XStore’s 110+ customizable shops make creating your own shop as easy as can be.
  • XStore integrates seamlessly with the premium Elementor and WPBakery page builders.
  • $510 worth of carefully handpicked “must-have” premium plugins are included.

There are plenty of tools and resources for designers on the market. You could use them to create websites that are a little better than the ones you have already built or are using.

What you should really be looking for is a special design tool or resource. When using it for a small investment could markedly improve both your productivity and your design efforts to make 2022 by far your best year ever.

That’s the reasoning for publishing this selection of top 15 design tools and resources. Selecting one or more could make your day.

 

[- This is a sponsored post on behalf of Be -]

Source

The post 15 Instantly Helpful Tools and Resources for Designers and Agencies (Updated for 2022 ) first appeared on Webdesigner Depot.

Source de l’article sur Webdesignerdepot

Maps are a fascinating method for delivering content. At their best, they can create an intuitive way of presenting information and interacting with it. This is the advantage that digital maps, through mobile apps and websites, have over print maps and images where no interactivity is possible.

But it’s important to understand that more data ≠ better experiences. We all now have so much data available to us through multiple services that, arguably, the greatest challenge isn’t sourcing information but filtering it out. We can only handle so much information input before we become overloaded. This issue risks being omnipresent with maps. There are so many potential points of interest on a map that it’s essential to be clear about what needs to be exposed to users.

Also, UX design, map design, and user interface are all critical. While maps can be a powerful way of drawing people in, if end-users feel that you didn’t even consider the visual design, they’ll ‘bounce off’ your site or app in moments.

Common Use Cases

When are maps useful, and what problems do they solve? Let’s dive right into the most common use cases for maps used in web design.

Navigation and Direction

Like Google Maps shows, navigation and direction are arguably the classic case study for interactive maps. You are in one place and need to get to another. You can enter your destination, your current location, and the map will present suggestions for getting there. You can select the method of travel and adjust desired departure or arrival times. But you need to understand first what functionality your users need. How these options are exposed to users is a critical piece of UX design.

Also, if users are searching for options such as somewhere to eat, it’s not so straightforward. Then, how your map handles panning in real-time as users swipe around a city is going to be a big issue.

Showing Relationships and Trends Geographically

This is something that you’ll see in every election in any western country. We’re all used to seeing maps that give us a state-of-play for which state or seat is held by which party. Then, we might see projections based on voter intentions and projected voting swings deriving from that. Then, exit poll data can be projected with the map updated on an ongoing basis until the final result is confirmed.

The capability to do this is essential because if a static map were used, it’d be out of date any time a new poll was released. Also, voting intentions can change over a campaign, so such maps need to be dynamic. Of course, such maps are only as accurate as the available data, as the US 2016 election map showed.

Show Points of Interest

As mentioned previously, there’s a lot of data that can be exposed to map users. However, that doesn’t automatically mean that it should be. Usability is key. For example, when you look at a map, you’ll typically first see key points of interest. Which points of interest are going to be presented to you can vary.

One variant is zoom level. If your map is currently showing an entire city, the level of detail the map presents is deliberately limited. You’ll see districts, large roads, or geographic features such as rivers. If more detailed information were presented, users on mobile devices, in particular, would be overwhelmed. Even at this level, you’ll notice typography differences. These can include the city name being in bold or the names of different areas in capital letters. So the level of detail is coupled with the scale of the map. Zooming in a few notches will expose significant points of interest, such as museums. Zooming in to specific districts will reveal restaurants, coffee shops, and universities. This visual hierarchy is a critical way of managing the exposed level of information.

But information is still being abstracted away. It’s not until you tap on the museum that you’ll see information on opening hours and busy times. This is also typically presented with user photos and reviews. Context is also taken into account, so you’ll start to see local hotels and restaurants. So it’s not just individual points of interest that are important, but the connections between them.

6 Tips For Improving Interactive Maps

What are the challenges of creating effective maps, and how do people address the data overload problem? We’ll answer this question and go over the must-know aspects of map creation.

1. Ensure Security and Brand Trust

GDPR or General Data Protection Regulation. This is a critically important European law that extends a wide range of legal protection to European citizens regarding personal data. It’s not possible here to cover the full extent of the law, but here are some quick key points:

  • Consent is required for the processing of personal data; it cannot be assumed
  • You need to have a retention policy for information that’s capable of identifying people

Be aware that the latter doesn’t just cover commercial purposes. Research students have to submit GDPR forms that address what kind of data they’re sourcing and how they’ll be retaining it.

But the most crucial context is commercial. If a business suffers a data breach, it can be fined up to 20 million euros or 4% of annual worldwide turnover in the preceding financial year, whichever is greater. Therefore, any business storing data that could identify their customers will need to assess risk and compliance. Remember: it’s 4% of worldwide turnover, not EU turnover.

Also, anything of your business that you expose to your customers or users is an extension of your brand. Therefore, you need to assess your maps for brand compliance too. If you have primary brand colors and your map doesn’t abide by them, that’s a very poor look. Source the color hex codes directly from your brand team and involve them in design.

2. Use the Appropriate Type of Map

It’s also important to consider what type of map is most appropriate for your use case. Think carefully about what your users need, what you’re trying to communicate, what information you need to present, and how best to present it.

For example, points of interest style maps in a tourist app will be way more helpful than heat maps: people want to know where something is, key data like opening hours, and how to get there. A heat map showing the number of visitors to each attraction or area of a city is unlikely to be useful to tourists. However, it could be useful to the attractions themselves to map their visitors by heat map over time. This could help larger museums chart which exhibits are most popular.

Transport for London is charting passenger movement on the London Underground by detecting when a device with Wi-Fi comes into range and then passes out of range. They’re using this to understand overall user journeys and movements within individual stations to better manage disruptions.

3. Avoid Pop-Ups

It should go without saying by now that auto pop-ups are despised. It doesn’t matter what they’re doing or what they’re offering; an unwanted pop-up can only get in the way. The level of impact is even greater on a phone where pop-ups take up even more screen space.

Given this, many users close them without even reading them. So if you’re using pop-ups, don’t kid yourself. You’re likely just irritating users and increasing the likelihood that they’ll ‘bounce off’ or uninstall.

4. Avoid Auto-Geolocation

Auto-geolocation sounds incredibly convenient but can result in some real problems. For example, if there are any bugs with auto-geolocation, you could get false results. If someone connects through public building Wi-Fi, you could get false results. If they’re connecting through a VPN then, unless you get the user’s IP address and check if it’s the exit portal of a VPN, you could get false results.

The problem is most significant with mobile maps. If a map user is looking at a points of interest map, they likely have a specific and immediate use. This means it’s in their best to get the most accurate results possible. So why not just ask them?

Precision and Accuracy

These terms have specific meanings in geolocation. ‘Precision’ is the exactness of the data. ‘Accuracy’ is how closely the information on a map matches the real world. So you want precision and accuracy to be spot on, or data risks losing value. This applies not just to the gathering of data but to the representation of it. For example, if you have street-level data but your maps don’t present individual streets, then any representation of data on that map is likely to have poor accuracy. That map might succeed in abstracting irrelevant information but presenting an imprecise and inaccurate view.

5. Avoid Map Legends as Much as Possible

In many cases, primarily points-of-interest maps, they’re just not needed anymore. An essential part of user experience design isn’t just visual hierarchy but information hierarchy. You can mouse over on a desktop or laptop to get the essentials of a location, e.g., the museum’s name and its opening hours. On a mobile device, you can tap on that location to get the essentials, and you can tap on another location to move on; you don’t even have to press back. Given that, a legend would get in the way. So this simple piece of information design solves information overload issues.

As with all rules, there are exceptions. A good one is a heat map where a density of what’s being measured needs to be communicated. It doesn’t matter what the data is; it just needs to be something where mapping provides greater insight, especially if it informs decision-making. Sales is an excellent example for a national or multinational company. Of course, weather forecasting can make use of literal heat maps.

6. Accessibility Compliance

Not everyone has perfect eyesight. Even if someone has excellent vision, they could still be colorblind (8% of men and 0.5% of women are). Given that, take the W3C’s accessibility standards into account and treat them as a baseline or minimum barrier to entry for compliance. You shouldn’t feel good about the possibility of excluding 8% of your potential audience or customers. Ensure you keep your UX designers involved and don’t shy away from creating senior-friendly web designs.

Put simply: imagine if you could appeal to a new demographic that’s not catered to. If your competitors ignore them, you could give them a real reason to choose you instead by taking some straightforward steps. If your competitors are catering to them, you also need to. If you don’t, you’re just giving potential customers a big reason to ignore you.

Conclusions

The key takeaway is that there’s far more to creating good maps than just good cartography. That can be critical, too, though this may vary depending on the use case.

This will be a team effort because your map will involve data sets, design decisions, and, yes, cartography. You’re going to need to involve brand and IT too. So think about design principles and development methodologies.

First and foremost, what are your users’ needs? If you haven’t done any user research or taken the time to understand the customer journey, are you adding anything or getting in the way? It’s easy to see the department that requested the map as stakeholders, but you should probably view your users as stakeholders too.

This sounds complex, but as you hopefully now appreciate, a map is probably more complicated than you thought.

 

Featured image via Pexels.

Source

The post The UX of Maps in Web Design first appeared on Webdesigner Depot.

Source de l’article sur Webdesignerdepot

As a web designer, you face plenty of challenges, both good and bad. One of the bad ones is to suddenly find out that you’re either in danger of missing a client’s deadline or will be unable to meet it at all.

A missed deadline could be due to something beyond your control and no fault of your own. There are measures you can take to avoid what you do have control over. Such as not having the right design tool or design resources to do a task that has to be done.

An ounce of prevention can definitely be worth a pound of cure in this case. Before starting a project, make sure the tool or tools you will be using will be up to the task.

The 15 design tools presented here are the tops in their respective categories. You should be better able to handle whatever is thrown at you.

1. Be Theme

Its more than 200,000 sales to date have certainly established the BeTheme multipurpose WordPress theme as an all-time favorite among web designers.

In truth, “multipurpose” doesn’t do BeTheme justice. Users might argue that “all-purpose” would be a more accurate description.

Be’s 40+ core features give web designers plenty to work with in terms of page-building tools, design aids, design options, and special effects.

Most notably:

  • The Muffin Builder, which when used with other core features, makes building a website quick, easy, and coding-free;
  • The Admin Panel/Shortcode Generator combo gives all the flexibility designers need;
  • BeTheme’s 600+ customizable pre-built websites could well be the star of the show. They cover 30 business sectors and all the popular website types, they are customizable, responsive, and feature cool UX features, and they can get any project off to a rapid start.

Click on the banner to learn more about Be’s other core features.

2. Timezy Booking Software

Timezy will help you create a booking environment that works best for your business by allowing clients and customers to book your services as easily as possible. You can then integrate Timezy into your website to streamline and speed up your booking operation.

  • Clients and customers can book appointments online 24/7;
  • They can receive real-time email notifications and reminders;
  • Timezy can be integrated with Zoom;
  • You can reorder steps on the booking form to fit your needs;
  • Timezy can be used to manage employee assignments and schedules, vacations, and special days.

If you lack a website of your own, Timezy will provide you with a modern web page you can customize to fit your brand for clients to book appointments at any time.

3. wpDataTables

wpDataTables is the top-selling and most powerful WordPress table and chart-building plugin on the market. There are other good ones, but their table and chart-building capabilities quickly become inadequate as you go down the list of what wpDataTables can do that most others cannot.

wpDataTables key features and capabilities:

  • The ability to create interactive and responsive tables and charts;
  • The ability to create frontend editable and easily maintainable tables and charts;
  • The ability to rapidly process massive amounts of data that come in various formats and from various sources;
  • The ability to build tables and charts using real-time data.

You can also brighten up or improve a table or chart’s readability by highlighting or color-coding key information.

Click on the banner to find out more about what this plugin can do for you.

4. LayerSlider

LayerSlider is not for sliders only. This multipurpose WordPress tool can also be used to create eye-catching animations and engaging content.

  • Add a little spice to a stale website;
  • Create popups with stunning effects to interact better with visitors;
  • Avoid coding, since LayerSlider is drag and drop.

This popular design tool has been assisting web designers for nearly a decade and serves millions of active monthly users.

5. Amelia Booking Plugin

Amelia is a user-friendly WordPress booking plugin you can use to manage your appointments and events on a single platform.

  • Clients can instantly book, change, or cancel appointments online 24/7;
  • Employees and customers can manage meetings, appointments, and events from their own dashboards;
  • Amelia can be integrated with Zoom to conduct training or consultation sessions;
  • Amelia can also create packages of services with discounts and validity periods.

Amelia can service multiple business locations.

6. Uncode – Creative Multiuse & WooCommerce WordPress Theme

With its more than 80.000 sales to date, Uncode has become one of ThemeForest’s all-time best sellers.

  • You can create custom layouts and designs with Uncode’s Dynamic Content feature and use them as templates for category pages;
  • Uncode features the WooCommerce Product Builder, custom Checkout, Cart, My Account, Quick-View, etc.

Uncode has a comprehensive library of tutorial videos and a showcase of user-created websites that is well worth visiting.

7. Total WordPress Theme

Created with perfection in mind, Total is nonetheless an extremely user-friendly WordPress theme.

  • This drag and drop website building tool’s extreme flexibility allows users to create any type or style of website;
  • The WPBakery page builder is accompanied by an assortment of custom modules;
  • Total is RTL and Translation-ready and easily integrates with WooCommerce;
  • Total is developer-friendly.

Click on the banner to learn more.

8. Dr. Link Check

Dr. Link Check saves you the inconvenience of having to periodically conduct a manual search of your site for broken links.

Dr. Link Check inspects for:

  • Broken links and improper URL formatting;
  • Blacklisted malicious content links;
  • Websites that do not contain any valuable content, including ad-only sites.

Dr. Link Check publishes downloadable daily, weekly, or monthly reports.

9. Mobirise Website Builder

Mobirise is not only a top tool for creating fast, responsive, user-friendly websites. It also has the advantages of being offline. Mobirise is also free.

Factors that contribute to Mobirise’s excellent performance include:

  • Google Amp and Bootstrap 4 frameworks;
  • Professionally-crafted website templates, popups, sliders, and eCommerce features;
  • Mobirise is all drag and drop.

Click on the banner to download your very own copy.

10. 8b Website Builder

When a website builder is fast, free, responsive, user friendly, and Google-friendly as well, it is certainly worthy of consideration.

The 8b website builder:

  • Allows you to create websites at home or on the go on any device;
  • Features templates and website sections designed to get projects off to a rapid start;
  • It gives your site a Google ranking with a couple of clicks;
  • It can be hosted wherever you want.

Download your copy now.

11. WHATFONTIS

WhatFontIs, with its database of more than 700K commercial and free fonts and font-finding AI functionality enables you to identify fonts from images you upload.

This top-of-the-line font-finding tool:

  • Identifies an uploaded font 90% of the time;
  • Gives answers in seconds;
  • Identifies cursive fonts (the letters in the image must be separated);
  • Displays 60+ similar fonts for each uploaded image.

12. Litho – The Multipurpose HTML5 Template

Litho is a responsive multipurpose Bootstrap 4 HTML5 template that gives startups, design agencies, and other businesses an ideal website-building starting point.

Litho’s features include:

  • Cool selections of ready-made home pages, inner pages, and template blocks;
  • Page styles for portfolio, shop, and blogging sites;
  • Sliders, banners, forms, and other creative design elements.

Litho offers 5-star professional support.

13. XStore – The Most Customizable WooCommerce Theme Ever

XStore may be the best tool anyone could have at their fingertips when looking for a fast and easy way to create a high-performance eCommerce website –  for only $39.

XStore’s key features include:

  • 100+ customizable ready-to-go shops;
  • $500+ worth of premium WordPress plugins;
  • A Single Product builder and a Header builder.

14. Goodiewebsite

GOODIE’s web development platform assists clients who are eager to get a professionally-coded website quickly up and running.

GOODIE’s services focus on:

  • Web designers seeking a development partner;
  • Startups looking for ways to test their ideas and concepts;
  • Small businesses seeking an online presence or improvement of an existing one.

GOODIE’s specialties include 1-10 page, WordPress, and eCommerce websites.

15. Heroic Inbox

There are several excellent reasons for letting Heroic Inbox manage your business’s departmental email inboxes.

They include:

  • Encouraging efficient staff collaboration on email assignments and responses;
  • Helping staff members accomplish and maintain Inbox Zero status;
  • Tracking key team performance metrics.

Two key Heroic Inbox features are its smart workflows and a fast and friendly UI.

Every web designer owns a toolbox of tips and tricks they use in their website building projects. Even when a toolbox is superbly stocked, it is always challenging to keep it up to date. Doing so requires maintaining a knowledge of the latest and greatest web design resources and tools—some of which you may need to meet ever-changing industry demands.

This article features the top tools & resources for designers and agencies for 2021. Choosing one or more of them could not only help you stay on top of your game but could even make your day.

Source

The post 15 Useful Tools & Resources Worth Checking Out first appeared on Webdesigner Depot.


Source de l’article sur Webdesignerdepot

One of the few bright spots in 2020 has been the creativity companies and individuals alike have exhibited in dealing with what, at times, seemed to be overwhelming problems.

The world of web design was no different. Designers and agencies had to adapt and implement new color schemes or design new shopping experiences, which made some of the previous design trends not fit for the current design problems.

We’ll take a look at these newest design trends and the rationale behind them. As we do so, we’ll also take a look at some of BeTheme’s 600+ pre-built sites that have already put them to good use.

1. Comforting Color Palettes Lighten the Load

In years past, bolder color schemes were one of the hallmarks of web design trends. Their purpose was to quickly engage a visitor and prompt him or her to respond emotionally.

Given all the drama and turmoil we were subjected to through most of 2020, we’ve come to welcome the use of toned-down colors in marketing instead of the bolder, brasher, and more “in-your-face” color schemes. 

Bellroy’s website puts toned-down colors to good use. This company’s product line of wallets, bags, and the like, are designed to keep people’s belongings organized, safe, and secure. A wild color scheme simply wouldn’t be fitting.

How, then, are brightly-colored products dealt with? Thanks to judicious uses of white space and background photos, this website still emphasizes a toned-down color palette.

The BeSpa pre-built website is another example of a color scheme that almost immediately puts the mind at ease.

Calm and soothing? Yes.

Boring? Definitely not.

Comfort and security are the emotional drivers in this example.

2. Seamlessly Intermingle and Balance Physical and Digital Imagery

People confined to their homes because of Covid-based restrictions spent many more hours looking at their screens in 2020. Online programming began to take on the appearance of a reality show that blurred the boundaries between the real and the digital.

Whereas web designers tended in the past to rely on either photos or illustrations in their designs, these same designers have started to integrate these blurring effects into their designs, with results that range from amusing and quirky to highly informative.

Check out this example from fashion designer Constance Burke

It’s not every day you see real models wearing hand-drawn fashion sketches. But it’s just one example of how the physical can be blended with the digital.

The BeSki pre-built site does the same blending of the two, but in a totally different way:

The sections’ designs switch from predominantly physical to largely digital and back again, an excellent approach that provides a maximum amount of useful information.

It’s also worth noting how snowbanks are effectively used to seamlessly transition from one section to the next.

3. Create Well-Organized and Helpful Shopping Experiences

More people spending more time at home has created a surge in online shopping. As a result, many online store owners are now feeling the effects of increased competition.

Consumers look for brands they believe they can trust. At the same time, they want their online shopping experiences to be as quick and painless as possible. They look for (and expect) quick and effective product search capabilities, helpful and effective product displays, one-page product descriptions, and the like.

Walgreen’s product page design is especially well-suited for 2021 ecommerce shoppers: 

Everything shoppers usually need to know is presented above-the-fold. They can easily proceed to the next step or scroll down for reviews or additional product specifications. 

BePestControl’s pre-built website uses a similar product design approach: 

In this example, the main selling points are up-front and are kept short and sweet. The shopper can either hit the ‘Add to Cart’ button or look below the button for additional information.

In both examples, a visitor doesn’t have to mull over what step to take next since one of the design objectives is to make the shopping experience as easy and as satisfying as possible.

4. Take Advantage of the Benefits of User-Controlled Video Content

Once upon a time, video content was “the thing” to incorporate in a website. Hero background videos proved to be particularly engaging, and “how-to” videos presented much more useful information than illustrations or blocks of text could.

On the other hand, Auto-play videos, those that started on their own, all too often had a tendency to irritate rather than inform, especially when their content didn’t address a visitor’s immediate concern.

Thanks to Zoom and similar video platforms that came into widespread use in 2020 and to website designs that include video “Play” buttons, users have become much more comfortable with the medium. As an example, Shoppers have been given total control over if or when they want to view a given video. 

This is the design approach Payoneer has taken: 

The white “Pay” button is impossible to miss, and while it is designed to encourage a visitor to watch a testimonial, doing so is completely optional.

The BeOptics pre-built website cleverly slips in a video play option as well: 

In this example, when visitors hover over the “See More” button, it lets them know that they have the option to watch the video if they want to learn more.

5. Trust Builders Should be Non-Negotiable Web Design Elements

There are various ways in which products are organized or showcased in brick and mortar businesses to instill trust. Helpful and friendly staff also contribute to instilling trust.

Some of these trust-builders are easily incorporated into eCommerce designs. Others, though more difficult to fit in, can usually be satisfactorily addressed.

Digital trust builders can include.

  • Logos (familiar, whimsical, innovative, engaging)
  • Portfolios and/or product pages
  • Customer reviews, product ratings, and client testimonials
  • Case studies and product or price comparisons
  • Safety and security seals, e.g., Better Business Bureau, PayPal checkout
  • Charts, graphs, counters, and other data visualization techniques
  • Proof of social, charitable, or community-related actions and contributions

Put, trust-building content will beat hard-sell techniques every time, especially if you would like your customer base to include referred and repeat customers.

Omaze, for example, gives people entries for prizes based on their donations while at the same time highlighting the good things it and its donors have brought about.

To help build trust, the site devotes space to highlighting publications that have featured Omaze and the work it has done and is doing.

Plus, it puts data visualization and non-profit testimonials into play to give visitors an added insight into what is going on behind the scenes: 

As you can see, it doesn’t have to be difficult to incorporate genuine trust-building content into your website designs.

BePortfolio is a great example of how you might go about doing this for a portfolio site, whether it’s your own or a site for a client:

The home page alone has plenty of space for including trust-building content:

  • A satisfied customer counter
  • Product usage case studies and testimonial
  • Portfolio highlights
  • Client and partnership logos

And it can only get better as a visitor moves through the site, but only if you’ve chosen to make that happen.

Have You Started to Take These New Web Design Trends to Heart?

We’re not suggesting that you throw the baby out with the bathwater, but some trends will need to be discarded to enable you to adjust to a new normal. Other 2020 design trends, like minimalism and headline topography, are likely to remain popular for years to come.

New trends that incorporate calming color palettes, image blending, more efficient eCommerce UX designs, user-controlled video, and trust-building elements should give your customers the feeling of comfort and security they will be seeking in 2021.

If you want to implement some or all of these new trends in your 2021 website designs, BeTheme’s 600+ pre-built sites make doing so an easy task.

 

[– This is a sponsored post on behalf of BeTheme –]

Source

The post 5 Web Design Trends and Ideas for 2021 first appeared on Webdesigner Depot.


Source de l’article sur Webdesignerdepot

The end of the year tends to be busy for a variety of reasons and it can limit some of the freshness we see in designs during much of the year. Regardless, there are a few trending design elements.

What we are seeing right now is rooted in deep simplicity with a focus on the message.

Here’s what’s trending in design this month…

Activism and Engagement

Websites with a focus on societal issues have moved to the forefront. While the look and design techniques used for these websites can vary greatly, there’s a common theme of activism, community engagement, and support.

What’s great about this movement – and what it reflects – is that people can take to the digital space to help amplify their message or find support with people who are going through the same things they are.

While some of these efforts are backed by people and brands you may know, that’s not always the case.

The designs also work best when they reflect the personality of the spokesperson or mood of the issue at hand. Note the vast differences in the three examples.

The I Weigh Community uses bright color with a black and white image of promoter and celebrity Jameela Jamil to bring attention to mental health issues.

Wear the Waste by retailer H&M uses simple typography in a natural environment to set the stage for more eco-friendly clothing options.

Wavering Stripes uses an illustrative approach to bring attention to the stories of immigrants in detention.

Each design is vastly different but all are striking and draw attention to the causes therein. The common thread is that each design is simple enough to draw you in and help you better understand the message and not get lost in tricks or design effects.

 

 

 

In Your Face Products

’Tis the season for product promotion.

Designers are opting for larger-than-life product images that allow shoppers to see every detail before making a purchase. (Seems like a good plan in a socially-distanced pandemic world.)

It can work in a number of ways:

  • With an oversized image and ability to use on-screen controls to take a closer look;
  • With video and animation effects to see the product in action;
  • With super high-resolution and zoomed in photography.

Pair these visuals with strong descriptive language and you’ve got a winning combination.

The variance in the examples is a good showcase of how to do this well, while not over-doing effects.

The Fitbit Charge 4 website uses an opening image of the device that’s way larger in scale than reality (especially if you are on a large desktop screen). Users control using click and scroll to get more views and details of the device. Zoom and animation aren’t overwhelming, providing a solid look at the product.

The Nest Thermostat opens with a video animation of the device moving into the forefront of the screen. (It’s rather quick.) From there, if you want more detail, there’s a video to watch that provides deeper product information in a digestible manner.

The final example isn’t really a product at all, but rather an art installation. What’s interesting is that it uses these same oversized options to show the art in detail. This is a great way to handle seeing something that you may not be able to experience in person. What makes it work so well is that the angles of the photography mimic how you would view it, looking up toward the piece hanging from the ceiling.

 

 

Simple Motion for Impact

Carrying on the theme of big, bold, and oversized designs, this trend focuses on simple animation for maximum impact.

While all-out cinematic animation can be fun to watch, it can be a little overwhelming at times. This more subtle approach is easier to digest and helps put the focus on the content at hand rather than the effect on the display.

There are plenty of ways to use simple animated effects, including scrolling animations, hover actions, and constantly moving elements. (You can see each of these if you click through the examples.)

The Patrick Mahomes store, 2PM, uses a single line of moving text that tells you what the website is about. It differentiates the retail store website from information about the athlete or his other efforts. White text on a black background is classic and easy to read. The most important thing of note may be the speed of the animation; it’s timed in a way that’s scannable but not dizzying. Sometimes the hardest part of nailing an animation is getting the speed right.

The resume-style website for Naomi Niko is striking and simple, but neat hover effects and a simple scroll animation for her resume only – and not the photo or details on the left side of the screen – make the design intriguing. The almost awkward crop and directional pull of her image also creates interest and makes you want to get further into the design.

Guilbo uses layered hover animation to make it look like he’s blowing a glittery-dust off the screen and at the user. The rugged detail of his face with the sparkle of the animation is a fun contrast. The design uses layering with dots in the foreground and background for an additional depth effect. It’s also especially nice that the objects are made to stay off his face for a realistic effect.

 

 

Conclusion

While 2020 has been an interesting year, designers have continued to find new ways to evolve the craft and create visual experiences that are inspiring. These trends are no exception.

It shows that even in unusual circumstances or with odd constraints, that amazing work and creativity can thrive. Stay creative everyone, and keep those new designs – and potential trends – coming!

Source


Source de l’article sur Webdesignerdepot