As a Product Owner, you are responsible for Product Backlog management, stakeholder management, and forecasting. Therefore, you will probably use a variety of tools and techniques to track progress, manage expectations, and keep people informed. One of the tools that may come in handy for you is a product roadmap. Applying product roadmaps effectively can be challenging, however. The concept of a product roadmap is that it is a high-level, strategic plan, that describes the likely development of the product over a given period of time. The roadmap should support the products’ purpose and vision and it helps the Product Owners to keep their stakeholders aligned. The roadmap also makes it easier to coordinate the development of different products and it fosters transparency in order to manage customer expectations.
In a lot of organizations, I see that Product Owners are focused mostly on developing features and therefore, a lot of roadmaps are also dominated by features and functionalities to be delivered. The disadvantage of focusing on features too much is that there are always too many features that would add value, therefore creating a lack of focus on the vision and goals. By focusing on the features too much, the roadmap will turn into an overloaded product backlog, instead of a high-level, strategic plan for the products’ future development.