What is Behavioral Economics, and Why Should IT Leaders Care?

Ever feel torn between making a sensible decision and immediate gratification? You’re not alone. We like to believe that we’re rational and intelligent, making decisions in our best interest. Reality shows otherwise.

You might have noticed the term "Behavioral Economics" in conversation. Maybe you heard Richard Thaler won the 2017 Nobel Memorial Prize in Economic Sciences this past October. Or maybe you viewed our recent design thinking webinar with Damco and ADP.

Source de l’article sur DZone

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