As B2C companies look to offer an elevated user experience across all touchpoints, app developers are increasingly turning to customer identity and access management (CIAM) solutions that can help protect customer data and enhance the customer experience.

Customers have become increasingly receptive to new technologies and are using a wide array of digital solutions such as smartphones, wearable devices, virtual reality (VR), and Internet of Things-enabled systems in their daily lives. These digital solutions have made the execution of tasks easier and faster, bringing about a major change in customers’ behavior – i.e. the need for instant gratification of their demands. 

Source de l’article sur DZONE