Articles

Directement intégré aux solutions qui alimentent les processus les plus critiques,

Joule est un copilote qui comprend vraiment l’entreprise.

 

WALLDORF, Allemagne – le 26 septembre 2023 — SAP SE (NYSE: SAP) a présenté aujourd’hui Joule, un copilote d’intelligence artificielle générative en langage naturel, destiné à transformer la manière dont les entreprises fonctionnent. Joule sera intégré à l’ensemble du portefeuille d’entreprises ayant choisi les solutions cloud de SAP, qui fournissent des informations proactives et contextualisées, issues de l’ensemble de la gamme de solutions SAP, ainsi que de sources tierces. En triant et en contextualisant rapidement des réseaux complexes de données d’entreprises cloisonnées, le nouvel assistant est en mesure de proposer des aperçus complets. Grâce à l’IA générative, Joule améliore la productivité en entreprise et favorise l’atteinte de meilleurs résultats commerciaux, de manière sécurisée et en conformité avec les règlementations. Joule s’inscrit dans la lignée des innovations révolutionnaires de SAP, faisant ses preuves avec des résultats concrets.

 

Joule : une intégration dans l’écosystème de solutions SAP

 

Avec près de 300 millions d’utilisateurs professionnels dans le monde entier qui travaillent régulièrement avec les solutions cloud de SAP, Joule a le pouvoir de redéfinir la manière dont les entreprises – et leurs employés – travaillent“, déclare Christian Klein, PDG et membre du conseil exécutif de SAP SE. “Joule s’appuie sur la position unique de SAP, au carrefour des écosystèmes de l’entreprise et de la technologie, et repose sur l’approche pertinente, fiable et responsable de l’IA métier que nous avons initiée pour continuer à aider nos clients à résoudre leurs problèmes les plus urgents. Joule comprendra ce que vous voulez dire, pas seulement ce que vous dites.”

 

Joule sera intégré aux applications SAP, de la gestion des Ressources Humaines à la Finance, en passant par la Supply Chain, les Achats et la User Expérience, ainsi qu’à la plateforme technologique commerciale de SAP.

 

La capacité de s’adapter à une multitude de cas concrets

 

Le fonctionnement est simple : les employés posent les questions qu’ils souhaitent ou exposent un problème à résoudre, en langage clair, et reçoivent des réponses intelligentes tirées des données commerciales, de textes, d’images et d’informations provenant de l’ensemble du portefeuille de solutions SAP, ainsi que de sources tierces.

 

Imaginez, par exemple, un fabricant demander à Joule de l’aider à mieux comprendre les performances de ventes en magasin : en se connectant à un ensemble de données, Joule est capable de détecter un problème dans la chaîne d’approvisionnement et de proposer des solutions. Joule proposera continuellement et au fil du temps de nouveaux scénarios de plus en plus élaborés, et pour toutes les solutions. Pour les Ressources Humaines, par exemple, il aidera à rédiger des fiches de poste conformes et à générer des questions pertinentes pour les entretiens.

 

« À mesure que l’IA générative dépasse l’engouement initial, le travail visant à garantir un retour sur investissement mesurable commence », précise Phil Carter, vice-président du Groupe, Worldwide Thought Leadership Research, IDC. « SAP a compris que l’IA générative finira par faire partie intégrante de la vie courante et professionnelle de chacun d’entre-nous, et a pris le temps de construire un copilote business qui se concentre sur la réponse à des problématiques du monde réel. Par ailleurs, le Groupe a accordé une importance particulière à la mise en place de garde-fous nécessaires pour garantir la responsabilité des choix de Joule. »

 

Un déploiement progressif prévu à partir du mois de novembre

 

Joule sera disponible avant la fin de l’année avec les solutions SAP SuccessFactors et SAP Start, puis avec SAP S/4HANA Public Cloud Edition en début d’année prochaine. SAP Customer Experience, les solutions SAP Ariba et la plateforme technologique commerciale de SAP suivront avec de nombreuses autres mises à jour à venir dans l’ensemble du portefeuille de SAP, qui seront annoncées lors de SAP SuccessConnect du 2 au 4 octobre, SAP Spend Connect Live du 9 au 11 octobre, SAP Customer Experience Live du 25 octobre, et SAP TechEd du 2 au 3 novembre.

 

Joule s’appuie sur les offres Business AI existantes de SAP alors que plus de 26 000 clients cloud SAP ont maintenant accès à SAP Business AI. La stratégie globale de SAP visant à construire un écosystème d’IA d’avenir comprend des investissements directs, comme ceux annoncés en juillet avec Aleph Alpha, Anthropic et Cohere, ainsi que des partenariats avec des tiers, notamment ceux avec Microsoft, Google Cloud et IBM annoncés en mai 2023. Sapphire Ventures LLC, une société mondiale de capital-risque en logiciels soutenue par SAP, consacre plus d’un milliard de dollars au financement de start-ups technologiques d’entreprise alimentées par l’IA.

 

À propos de SAP

La stratégie de SAP est d’aider chaque organisation à fonctionner en « entreprise intelligente » et durable. En tant que leader du marché des logiciels d’application d’entreprise, nous aidons les entreprises de toutes tailles et de tous secteurs à opérer au mieux : 87 % du commerce mondial total est généré par nos clients. Nos technologies de Machine Learning, d’Internet des objets (IoT) et d’analyse avancée aident nos clients à transformer leurs activités en « entreprises intelligentes ». SAP permet aux personnes et aux organisations d’avoir une vision approfondie de leur business et favorise la collaboration pour qu’ils puissent garder une longueur d’avance sur leurs concurrents. Nous simplifions la technologie afin que les entreprises puissent utiliser nos logiciels comme elles le souhaitent, sans interruption. Notre suite d’applications et de services end-to-end permet aux clients privés et publics de 25 secteurs d’activité dans le monde entier, de fonctionner de manière rentable, de s’adapter en permanence et de faire la différence. Grâce à un réseau mondial de clients, de partenaires, d’employés et de leaders d’opinion, SAP aide le monde à mieux fonctionner et à améliorer la vie de chacun.

 

Pour plus d’informations, visitez le site www.sap.com. 

 

Contact presse : sylvie.lechevin@sap.com | sap@the-arcane.com

The post SAP annonce son nouvel assistant d’IA générative : Joule. appeared first on SAP France News.

Source de l’article sur sap.com

Créer un plugin ChatGPT To-Do List pour Cassandra.

Nous avons le plaisir de vous présenter le plugin ChatGPT To-Do List pour Cassandra : une solution simple et intuitive pour gérer vos tâches quotidiennes !

Les plugins ChatGPT offrent une façon d’étendre les fonctionnalités de ChatGPT d’OpenAI en intégrant des fonctionnalités personnalisées directement dans l’interface d’intelligence conversationnelle. Ces plugins permettent aux utilisateurs d’interagir avec des fonctionnalités spécialisées, transformant ChatGPT en un outil polyvalent pour diverses tâches. Pensez à un plugin ChatGPT comme à une ceinture d’outils pratique qui équipe ChatGPT d’OpenAI de super-pouvoirs spécialisés. Tout comme l’ajout d’un nouveau gadget à votre arsenal, un plugin permet à ChatGPT d’effectuer des tâches spécifiques de manière transparente au sein de la conversation. 

L’architecture des plugins ChatGPT offre une façon d’étendre les fonctionnalités d’OpenAI ChatGPT en intégrant des fonctionnalités personnalisées directement dans l’interface d’intelligence conversationnelle. Ces plugins permettent aux utilisateurs d’interagir avec des fonctionnalités spécialisées, transformant ChatGPT en un outil polyvalent pour diverses tâches. Pensez à un plugin ChatGPT comme à une ceinture à outils pratique qui équipe OpenAI ChatGPT de super-pouvoirs spécialisés. Tout comme l’ajout d’un nouveau gadget à votre arsenal, un plugin permet à ChatGPT de réaliser des tâches spécifiques de manière transparente au sein de la conversation.

Dans ce blog, nous plongerons dans la mise en œuvre du plugin de liste de tâches Cassandra ChatGPT, qui agit comme un assistant personnel virtuel pour gérer votre liste de tâches. C’est comme avoir un organisateur de tâches dédié à vos côtés pendant vos conversations alimentées par l’IA. Avec ce plugin, vous pouvez créer, afficher et supprimer des tâches sans effort, apportant un nouveau niveau de productivité et d’organisation à vos interactions basées sur le chat avec ChatGPT.

En plus de cela, l’architecture des plugins ChatGPT offre une grande flexibilité et une facilité d’utilisation. Les plugins peuvent être facilement intégrés à l’interface d’OpenAI ChatGPT et configurés pour répondre aux besoins spécifiques des utilisateurs. Les plugins peuvent également être facilement mis à jour pour prendre en charge les nouvelles fonctionnalités et les correctifs. Les développeurs peuvent également créer leurs propres plugins personnalisés pour étendre les capacités de ChatGPT.

Enfin, l’architecture des plugins ChatGPT offre une grande sécurité et une protection contre les attaques. Les plugins sont conçus pour être sûrs et sécurisés, ce qui permet aux utilisateurs de se sentir en sécurité lorsqu’ils interagissent avec leur assistant personnel virtuel. Les plugins sont également conçus pour être faciles à utiliser et à comprendre, ce qui permet aux utilisateurs de tirer le meilleur parti de leur assistant personnel virtuel.

Source de l’article sur DZONE

Artificial intelligence is the latest buzzword in the tech world. It’s everywhere and has been for a while, but AI-powered writing software is a relatively new concept.

AI Writing Software uses artificial intelligence to write articles, blog posts, and other content in your voice. The goal is to provide a tool that will save you time and energy so you can focus on different aspects of your business or life.

To help you get started, we’ve compiled a list of 20 AI writing software you can use to create content for your website, blog, or social media accounts.

1. Copy.ai 

Copy.ai uses Natural Language Processing (NLP) to produce high-quality content for your business, ebooks, blog posts, articles, product descriptions, social media content, and more. It can also be used to rewrite existing content so that you can use it on your website, blog, or social media pages.

Since it uses artificial intelligence to mimic human writing patterns and styles, the copy will be more natural and easier to read than the typical machine-generated text we’re used to seeing.

Copy.ai differs from traditional content creation tools because it doesn’t just offer suggestions on improving your current content; it generates new text based on what it thinks would be most relevant for the topic or audience.

Key Features: 

  • Pre-built Templates – Copy.ai has a ton of pre-built templates for different kinds of content. For example, you can see below that it has options for blogs, social media content, video, case studies, and more:

  • Different tones and variations – Get access to tones like friendly, persuasive, professional, luxury, witty, bold, and more to align the content with your writing style. It also creates multiple variations based on your input – you can pick the one you like or make more.

    To illustrate this, here’s a screenshot of the results we got while trying to write the introduction for this article using Copy AI. 

  • Writing and Brainstorming tools – You also get tons of writing tools, brainstorming tools, and personal tools. Writing tools include essay intro, cliffhanger generator, adjective accelerator, passive to active voice, verb booster, and the like. Brainstorming tools have a name generator, startup ideas, viral ideas, and more – while Personal tools include birthday cards, clubhouse bios, cover letters, love letters, and shower thoughts.

    You can save your content and then return to it later if you wish. Plus, the software’s user interface is easy to navigate, and the program is simple. 

Luciano Viterale, Co-founder of Ticker Nerd, also shares his experience with Copy.ai

“I’ve been experimenting with AI copywriting tools since GPT-3 was released. I have explored many of the popular tools. However, my favorite tool by far is Copy AI. They have an outstanding blogging outline feature; the UX is clean and easy to navigate, and the pricing is reasonable.

Copy AI also generated the name of my startup, “Ticker Nerd,” which is an investing newsletter that was recently acquired.”

That said, Viterale suggests that the blog outlines can be repetitive. He says, “one thing I don’t particularly like is that blog outlines include the same point repeatedly but articulated slightly differently, essentially adding no value.” 

Pros: 

  • Copy.ai produces content at least 80% as good as a human writer (and often better). The system continually learns, which means the more you use it, the better it gets. 
  • It has an extensive library of templates available for different requirements. 
  • It supports over 25 languages, including English, French, Spanish, Portuguese, German, Italian, Dutch, Russian, and more. 

Cons: 

  • Not suitable for long-form content. 
  • The content can get a bit repetitive after a while.  
  • The free plan lets you create only 2000 words per month. 

Pricing: 

It starts from $39 per month (if you pay yearly) for up to 40k words per month, unlimited copywriting tools, priority email support, Blog Wizard tool, support for 25+ languages, and five user seats. 

2. Jasper 

Jasper.ai is an AI copywriting tool that uses a combination of artificial intelligence (AI) and natural language processing (NLP) to create content based on user input. 

It helps you generate original content for your blogs, social media, websites, and more. Jasper also knows 10% of what’s on the internet and continues to learn more daily.

Just like Copy.ai, Jasper’s user interface is easy to use and navigate around. With its specific template for blog posts, articles, ebooks, and more, it’s also one of the few AI writing software suitable for long-form content. 

All you have to do is enter the title, your intended audience, tone of voice, and language options, along with the main point of your copy, and voila – Jasper can churn out a high-quality piece of content for you within seconds.

(Jasper Interface

Key Features: 

  • 50+ AI templates – Jasper.ai offers a variety of AI templates, including Blog Posts, Summary, Conclusion, Q&A, Ads, Videos, Social Media, Rewriter, Marketing Frameworks, Articles, and more. Each template has several use cases – for example, a blog has Blog Titles, Content Briefs, and Outlines.

Headline Generator

  • Boss Mode lets you write long-form content such as blog posts, stories, and books. It also allows you to organize your content into projects and find help with priority chat support, Grammarly integration, and plagiarism checks. You can also choose from 25 languages, including English, French, German, Italian, Spanish, Polish, and more.
  • SurferSEO Integration – If you have a Boss Mode plan, you can add SurferSEO to your Jasper account. This integration will enable you to find the best keywords, build a content strategy, create blog outlines, and more.

Content production using Surfer SEO Integration

Pros: 

  • No technical assistance is required.
  • Simple, easy-to-use interface.
  • Provides plagiarism-free content every time.
  • It helps you build a content strategy based on high-ranking topics and keywords.
  • Ready-to-use templates cover most of the use cases that a writer or marketer will need.
  • Excellent customer support is provided through live training sessions, live Q&A sessions, blogs, Facebook community, help docs, and emails.

Cons: 

  • Plagiarism-free content doesn’t always mean unique content.
  • Customer support options via chat or email are limited.

Pricing: 

It starts with $40/mo for 35K words, 50+ AI templates, 20+ languages, up to 5 seats, and chat support.

3. Rytr 

Rytr is a content generation tool that uses AI to generate high-quality, human-sounding content for emails, blogs, YouTube videos, and landing pages. 

It also supports multiple languages and tones and uses copywriting frameworks, including AIDA & PAS. And to ensure that your content is free of plagiarism, it comes with a built-in plagiarism checker.

Like Copy.ai. Rytr is also more suitable for short-form content and copywriting than long-form content. 

Key Features: 

  • 30+ languages – Rytr supports many languages, including English, Finnish, French, German, Greek, Italian, Japanese, Korean and Polish. It also uses a proprietary approach to support languages that are not supported by the limitations of GPT3.

Language Support

  • Use Cases: Rytr offers 40+ use cases, including Blog Section Writing, Blog Ideas & Outline, Brand Name, Business Idea Pitches, Call-to-action, Cover letters, Emails, and more.

    Each use case has a short description of what it’s about below it. Select the use case to write about, give a little context about what you want to write, and then select how many variants you want the AI to write for you (max is 3). 

You can also choose a creativity level by selecting one of 6 options, including Default, Non, Low, Medium, High, or Max.

Generating Blog Ideas & Outlines

  • Tone – You can add a personal touch to your content by choosing from over 18 tones, including Formal, Convincing, Inspirational, and more.

Writing in a formal tone.

Pros: 

  • Simple user interface.
  • Fast live chat support.
  • Using the magic command, you can produce content for poems, letters, and more.
  • Comes with an in-built tool for plagiarism checks.
  • Provides multiple resources for guidance.

Cons: 

  • Tone options are limited.
  • You will receive a small number of credits per month.

Pricing: 

It starts at $9/month for 100K characters per month. There is also a free plan with a 10K characters limit.

4. Writesonic 

Writesonic is a content-creation platform that uses generative artificial intelligence models to write SEO-optimized long-form blogs and articles. 

It has 65+ use cases or templates, including Article Writer 3.0, Landing Pages, Tweets, Quora Answers, Facebook Ads, and more.

You can easily create desired content by picking a suitable use case, typing a topic, and adding a paragraph of your own words. You can also set the language and quality level before generating it.

Generating Pros and Cons

Key Features: 

  • 24 Languages: You can produce content in 24 languages, including English, Dutch, French, German, Italian, Russian, Czech, Danish, Greek, Hungarian, and more. They’re also continually adding more language options.

Languages

  • Unconventional Use Cases: It’s got a more comprehensive range of templates, including Sentence Expander, Text Summary, Conclusion Writer, YouTube Outlines, LinkedIn Ad Descriptions, Analogy Maker, Question Generator, Song Lyrics, Definition, and more.
  • SEMrush and WordPress Integrations: Writesonic integrates with SEMrush, Zapier, and WordPress.org. SEMrush helps you optimize your content for search engines, and WordPress.org lets you publish your blog directly from Writesonic. Zapier integration enables you to automate your content from Writesonic.

SEMrush Integration

Pros: 

  • Easy to use.
  • The User Interface gives you step-by-step instructions and tips for how to use the tool more efficiently.
  • There are many unique use cases, including a hook generator, pros and cons generator, and landing page creator.
  • Free trial available.

Cons: 

  • Like other tools on this list, the copy may not always be accurate. 

Pricing: 

It starts at $10/month for 12K words, 70+ AI templates, a Landing page generator, a browser extension, Zapier integration, and more.

5. Grammarly Business 

Like most other tools on this list, Grammarly Business isn’t an AI-based content writer per se—it’s more like an AI-based writing assistant. Specifically, it checks your documents for grammar, spelling, plagiarism, and style mistakes.

Grammarly Business also provides feedback on your writing style so that you can improve as a writer over time. 

You can use Grammarly Business to:

  • Get suggestions to improve your writing style, including word choice and sentence structure.
  • Identify common grammatical mistakes and fix them in one click.
  • Improve your email response time by checking emails before they’re sent out.

It’s also ideal for larger teams of writers who need to access the same Grammarly accounts, enabling multiple users to edit documents simultaneously.

One of the best parts about this tool is that it integrates with every online writing space, including Google Docs. This allows you to write and edit simultaneously without waiting for one draft to be finished before making changes to the next.

Key Features: 

  • Custom Brand Tone: You can create multiple tone profiles to suit your needs and assign them to different Teams. You’ll also get real-time feedback on your tone and can adjust it while writing. Your tone can be anything from Joyful, Excited, Loving, and Surprised to Curious, Formal, and Cautionary.

Brand Tone Feedback

  • Grammar Checker: Grammarly gives you feedback on everything that can be improved in your writing – from typos to sentence structure. It also checks for grammar mistakes, spelling errors, and incorrect punctuation.
  • Style Guide: Grammarly Style Guide enables you to establish a uniform tone and style across all your teams. You can set a library of words, terms, and phrases that your teams should adhere to.

    You can also prevent them from using complex acronyms or jargon. Lastly, you can get feedback on how the performance has increased with the Style Guide.

Style Guide Analytics

Pros: 

  • Real-time feedback on errors and tone usage.
  • Grammarly gives instant, easy-to-understand feedback and lets you fix mistakes with just one click.
  • You can always add new words to the dictionary.

Cons: 

  • It flags passive voice as an error.
  • Grammarly is good at catching mistakes, but sometimes it corrects things unnecessarily.

Pricing: 

It starts at $15/month for one member, real-time feedback, style guide, snippets, brand tones, admin controls, and more.

6. Peppertype.ai 

Peppertype.ai is another AI-based content generation tool that claims to create content ten times faster, boost Google ranking, and optimize conversions.

It’s a simple but valuable tool for writers who need help getting started on their next article, email, or blog post.

Some of its use cases include a product review generator, Amazon product descriptions, personal bio, email subject lines, cold emails, paragraph writing, Google Ad copy, Meta descriptions, blog outlines, blog conclusion, and more.

Key Features: 

  • Projects: You can organize your content under Projects, which will group similar types of content so that you have an easier time finding and repurposing the content.

Projects

  • Output personalization: You can like or dislike the output so that the AI behind it can learn your preferences and improve its performance.

Personalizing output

Pros: 

  • If you invite your friends to use Peppertype.ai, join our community, write them a review, and schedule a training call, they’ll reward you with more word credits.
  • You can create teams, projects, and workspaces.
  • You can filter out unwanted results with annotations.

Cons: 

  • One seat is expensive, and the price increases with each added seat.

Pricing: 

It starts at $35/month for one user, 50K words, 40+ use cases, unlimited projects, customer support, and more.

7. Anyword 

Anyword is a copywriting AI that creates content tailored for your customers and target audiences. 

It has a unique feature – the predictive performance score to predict how well your copy will perform and engage with your audience. This helps you write optimized texts that boost your conversions.

It has 11 major use cases, including a social post generator, Instagram caption generator, sentence rewriter, AI writer tool, meta description generator, Ad copy, landing page, blog, and more. 

Generating Facebook Post

Although it can create blog post titles and outlines, it’s better suited for writing short-form content like ad copy, product descriptions, and headlines. When writing a blog post, it can generate the title, outline, and introduction before creating body paragraphs.

Key Features: 

  • Predictive Performance Score: This score is given to your copy based on its potential to perform well with your target audience. This can help you immediately improve your copy.

Predictive Performance Score

  • Website Triggered Messages: This feature helps you create and deploy multiple copy variations on your website and apply the best one automatically.

Pros: 

  • It offers a predictive performance score to optimize your copy beforehand.
  • It also offers a free social post generator. No sign-up is required.
  • It automatically creates and runs multiple copy variations to determine the best one.
  • A Freemium plan is available.

Cons: 

  • Limited use cases.
  • A bit expensive for the credits and the number of use cases it offers.

Pricing: 

It costs $24/month for 20K words and one seat.

8. Scalenut 

Scalenut uses Natural Language Processing (NLP) to produce content that ranks higher on search results. It also gives insights into statistics such as word count, grade level, H tags, readability, and the number of images you should use in your content piece. 

Aside from that, it offers a variety of use cases, including SEO Hub, AI Copywriter, Talent Network, Chrome Extension, Cruise Mode, and more. With these features, you can create content for blog ideas, product descriptions, website copies, blog intros, and more.

Key Features: 

  • Integrations: You can integrate Scalenut with SEMrush for keyword research, cluster boost, and Copyscape to check plagiarism.

App integrations

  • Cruise Mode: Cruise Mode helps you create blog content in 5 minutes. You just need to provide your blog post’s title, outline, and main points to get your intended content. You’ll also get a real-time quality score that helps you improve your search ranking.

Pros: 

  • It offers a quality score.
  • Affordable plans with a 7-day free trial.
  • 24*7 chat & email support.

Cons: 

  • Limited use cases and features.
  • Content quality is not consistent for all businesses.

Pricing: 

It starts at $12/month for 100K AI words, 5 SEO reports, 24*7 chat and email support, and more.

9. Frase.io 

Frase.io is an all-in-one AI writing tool that helps you, research competitors, develop content briefs, and produce and optimize content.

First, you’ll analyze your search competitors using Frase so you can see what your competition is writing about. Next, you can focus on Then, your overall outline or dig deeper by focusing on individual headlines, external links, statistics, etc. 

Next, use Frase’s AI writer to finish your draft. You can choose from dozens of use cases to generate content, including product descriptions, blog introductions, and more. You can even automatically expand on what you’re currently writing or rewrite what you’ve already written. 

Finally, you can optimize your draft using recommended keywords and readability scores. Again, Frase provides real-time feedback as you fill in the gaps. 

Key Features: 

  • AI Writing Tools: They include an AI content generator, introduction generator, outline generator, paraphrasing tool, paragraph rewriter, blog title generator, meta description generator, product description generator, slogan generator, summary generator, sentence rewriter, and more. 

Blog introduction generator

  • Content Analytics: It fetches data from Google Search Console to provide insights into organic growth, content decay, and keyword opportunities.

Frase Content Analytics

  • Integrations: It integrates with Google Docs, Google Search Console, and WordPress. It also offers a Chrome extension.

Frase Integrations

Pros: 

  • You can add multiple pages in a single doc.
  • It offers content analytics, allowing you to see which articles are getting the most traction and which ones are not.
  • It enables you to do competitors’ research.

Cons: 

  • Limited word credits in each plan.
  • Max 3 seats available.

Pricing: 

It starts at $14.99/month for one user, 20K AI characters, and four articles (write/optimize) per month. There’s also a 5-day free trial for $1. 

10. Surfer SEO 

Surfer SEO is an SEO tool and AI writing assistance that uses Natural Language Processing (NLP) and machine learning (ML) to help you manage and improve your content strategy.

Rather than creating the body of your copy, it helps you create outlines and optimize the content you write based on that outline. 

It helps you to evaluate your content and find places to improve it using its content score metric, competitor research, SERP analyzer, and keyword recommendations. It also offers a content planner that you can share with your team. 

Key Features: 

  • Outline Builder for Content Editor: The tool generates headlines and paragraphs based on your competitors’ postings. You can use that content as is or edit it by copy-pasting it into the editor. Content paragraphs are available in English, German, French, Polish, Swedish, and Dutch.

Outline Builder Content Builder

  • SEO Audit Tool: This tool performs step-by-step optimization on your website to improve your Google search results. When you pick an URL to audit, it provides suggestions such as missing backlinks, internal links, word count, and important keywords to use.

Terms to use

  • Content Planner: You can start with your content planner by keyword or domain. Based on your keywords, it comes up with clusters that you can use to create your content topics.

    However, there is a learning curve involved. You will need to understand topic clusters, search intent, and keyword difficulty, among other metrics.

Content Planner

Pros: 

  • Easy to use interface.
  • They offer a 7-day money-back guarantee – if you don’t find it helpful, you get your money back.
  • It identifies keyword stuffing and prevents you from doing so.

Cons: 

  • Each plan offers a limited number of pages that you can audit.

Pricing:

It starts at $49/month for one website tracking and ten articles/month.

11. Copysmith 

Copysmith markets itself as an AI content creation solution for teams. 

This AI writer is best suited for bulk and short-form content copy like product descriptions, blog templates, social media content, advertising content, and more.

Key Features: 

  • Use cases: It includes product descriptions, content enhancement, ads & social media, blog templates, and brainstorming. With Product descriptions, you can generate descriptions for eCommerce Products, Instagram, Amazon, eBay, Etsy, and Flipkart. Blog templates include blog titles, blog ideas, outlines, intro, Kickstarter, and more.

Product Description

  • Campaign Builder: It includes several AI templates to help you generate SEO-optimized product descriptions, Facebook posts, and Google ads in just a few seconds. 
  • Integrations: Copysmith integrates with Frase to use SEO data, Google Ads to publish campaigns, Microsoft Word to produce content, and WooCommerce for products.

Pros: 

  • It’s easy to use and generates SEO-optimized content.
  • It comes with an in-built plagiarism checker.
  • Provides good training material for new users.

Cons: 

  • Not suitable for long-form content. 

Pricing:  

It starts at $19/month for 75 credits, up to 40K words, and up to 20 plagiarism checks.

12. ClosersCopy  

ClosersCopy is an AI writing robot that provides various templates for producing marketing materials, including website content, sales copy, email marketing campaigns, and social media posts. This tool doesn’t require any special skills or training to create engaging text.

Key Features: 

  • Use cases: It includes Facebook & Google Ads, email subject lines, landing pages, sales copies, social media content, and more.
  • LongForm editor: You can create blog posts, articles, sales copies, and email marketing copies.
  • Drag-and-drop builders: The drag-and-drop content builder makes your tasks more manageable by allowing you to drag and drop elements on your copy. The only thing you need to do is provide some context at the time of configuring this builder.

Pros: 

  • Its user interface is easy to use and navigate.
  • You can easily create content with their drag-and-drop builder.
  • The video tutorials provide in-depth, step-by-step instructions for each process.
  • Tone analysis helps you understand the emotions in your writing.

Cons: 

  • No free plan or trial period is available.
  • More expensive than most other AI tools.

Pricing:  

It starts at $49.99/month for two seats, 300 AI runs, 50 SEO Audits, an SEO planner, Email support, and more.

13. LongShot AI

LongShot AI is another writing tool that can help you write SEO-friendly content. It comes with over 30 use cases and a plagiarism checker to ensure your content is original. 

While most of its use cases are for short-form content, you can use templates like the content expander, write more, or bullets to text generator to assist you with your long-form piece. 

Key Features: 

  • Use Cases: It includes content rephrasing, FAQ generator, headline generator, blog ideas generator, meta description generator, text extender, blog insights creator, headline intro generator, product description generator, FAB copywriting framework generator, content readability improver, sales email generator, video description generator, and more.

Headline Generator

  • Integrations: It integrates with WordPress to enable you to export AI-generated copies directly to WordPress. Its integration with SEMrush will help you write SEO-friendly content. Apart from these, LongShot AI will also provide integration with Hubspot and Grammarly soon.

LongShot X SEMrush

  • LongShot AI Community: The LongShot AI Community is a group of researchers and developers working on open artificial intelligence problems. Anyone can join and contribute to the research.

Pros: 

  • The free forever plan offers ten credits daily.
  • Community is a big help for new users.
  • It gives you multiple ways to know more about the product, including blog posts, help videos, customer support, and announcements.

Cons: 

  • Aside from the free plan, it’s costly, especially considering the limited number of use cases and credits.
  • Doesn’t have use cases for social media content.
  • Supports only eight languages.

Pricing: 

It starts at $49/month for 1000 monthly credits, one user, basic integrations, and more.

14. INK Editor

Inky is a suite of content marketing tools that include AI-powered tools: AI Writer, SEO Optimizer, Copy Assistant, and Content Planner. These features can be used individually or collectively, and the price will be adjusted accordingly.

The AI Writer offers unlimited credits and helps you write long-form and short-form content. In addition, you can re-edit the generated copy with a single click as often as you want. The tool also offers WordPress plugin integration and open-source export API.

In addition, you get access to use cases like product descriptions, social media copies, sales copies, blogs, essays, emails, microcopies, product ideas, and more.

AI Writing Tools

Key Features: 

  • SEO Optimizer: INK’s SEO Optimizer is a natural language optimization tool that can improve your SEO score and increase engagement by providing recommendations on keywords, titles, alt text, and the like. Enter a keyword or phrase, and the INK SEO Optimizer will do the rest.

SEO Optimization Score

  • Content Planner: The INK Content Planner helps you group keywords and analyze search intent. You can also import your keywords and download your clusters for further analysis.
  • Copy Assistant: A built-in grammar checker automatically checks your grammar and spelling. It also checks words, tone, and sentence fragments.

Pros: 

  • Easy to use.
  • You can use it as an all-in-one content marketing tool. 
  • Offers unlimited AI text writing even on a free plan.
  • Offers keyword clusters to optimize your SEO strategy.

Cons: 

  • The paid plan is relatively costly for one seat.

Pricing: 

It starts at $50/month for one seat, INK Copy Assistant PRO, INK AI Writer PRO, INK SEO Optimizer PRO, and INK Content Planner PRO with 1,000 Keywords.

15. Articoolo

Articoolo is an AI content generator developed by a group of mathematicians, computer scientists, content writers, and marketing specialists. Thanks to NLP and AI technology, the tool drafts articles in a way that mimics the human brain.

Key Features: 

  • Use Cases: It includes Text Writer, Article Rewriter, Article Summarizer, and Image Scraper. Based on your keyword, Articoolo will also fetch images from royalty-free websites.
  • WordPress Plugin: This will help you export your copies directly to WordPress so you can post faster.
  • Plagiarism Checker: All you have to do is enter your text into the program, and it will scan for instances of plagiarism.

Pros: 

  • It has pay-per-use plans.

Cons: 

  • There’s no official website.
  • Customer support is missing the mark.
  • Not much information about the tool online.

Pricing: 

It starts at $19/month for a ten-article fixed package.

16. NeuralText

NeuralText is a writing tool that offers users keyword reports and cluster credits. It also has an API for developers looking to integrate its services into other programs.

Some of its most prominent use cases include a paragraph generator, content outline, and product description – making it a short-form content-centric tool. 

The best part is that it not only creates content but also creates content briefs and optimizes the content based on keywords and SERP analysis.

Key Features: 

  • AI Writing Assistant: This tool will help you produce text in any format. It also provides text recommendations while you write.

AI Writing Assistant

  • Content Optimization: NeuralText can help make your content more search engine-friendly and improve its score in Google’s search results. It analyzes your word choice and sentence structure to ensure your content is easy to scan and relevant to your topic.

Content Score

  • Content research analysis: It makes content research and studies more accessible, allowing you to see real-time data across SERPs. It also has a Google Docs-style editor, making managing your data points and keeping track of your research effortless.

Content research analysis

Pros: 

  • Free plan available.
  • Offers keyword clusters.
  • You can group content into different projects.

Cons: 

  • The community is not active.
  • A bit on the expensive side. 

Pricing: 

It starts at $49/month for one user, unlimited AI text generation, 50 content analyses, and 50 keyword reports.

17. AI Writer

AI Writer helps you create unique, SEO-friendly content that you can publish directly to WordPress. In addition, it offers features like research & write, text rewording, verifiable citations, and source summarizer.

Key Features: 

  • AI-Writer Content Kit: AI Writer uses artificial intelligence to analyze keyword difficulty and ranking opportunities based on the field you enter. It chooses up to 250 keywords and generates one article per keyword, which can be directly published to WordPress.
  • (Sub)Topic Discoverer: It checks to see what other writers have written about and then uses that information to create new topics for you.
  • Verifiable Citations: When it produces content for you, it also provides a list of citations so that you can check the accuracy of the information.

Pros: 

  • It offers a free trial for seven days.
  • One of the few AI writing tools to offer verifiable citations so you can confirm the accuracy of the content.

Cons: 

  • Not enough resources in the knowledge base for new users.
  • Fewer use cases.
  • Does not offer a free version.

Pricing: 

It starts at $29/month for one user and up to 40 articles.

18. Wordtune

Wordtune makes your previously written content clearer, more compelling, and more authentic by bringing out the best.

Although this tool doesn’t write content from scratch, it makes your content look more professional. It also integrates with Microsoft Word, so you can edit your work while you write your content.

It provides tools to: 

  • Rewrite your content 
  • Make your content casual 
  • Make your content formal 
  • Shorten your sentences to make them crisp 
  • Expand your sentences to give more detail 

Key Features: 

  • Paragraph Rewriter: Wordtune can rewrite your paragraphs entirely at once, one sentence at a time, and one word at a time. See below for an example.

Paragraph Rewriter

  • Tone: You can alter how your content appears by making it more informal or formal. Here’s an example: 

Casual Tone

Pros: 

  • You can make the text longer or shorter.
  • It offers a casual and formal tone.
  • Simple and easy-to-use interface. 

Cons: 

  • It doesn’t offer any other benefits besides rewriting.

Pricing: 

It starts at $9.99/month for unlimited rewrites. 

19. ProWritingAid

Rather than a full-fledged artificial intelligence writer, ProWritingAid is a grammar checker and style editor that’s available online. It helps prevent spelling errors, suggests impactful words, and corrects grammar and punctuation.

It supports general English, British English, US English, Australian English, and Canadian English.

Key Features: 

  • Document type: You can choose from 35+ document types for your content. They include general academic abstract, academic essays, admission letters, book reviews, business books, and more.
  • Reports: ProWritingAid provides three types of reports: real-time reports, summary reports, and style reports.

    Real-time reports show errors and corrections as you write. Summary reports provide an overview of all reports. It contains a spelling score, grammar score, and style score. On the other hand, Style reports identify problems in writing style and readability.

Summary report

Pros: 

  • It offers 20+ reports to track your progress as you improve your writing.
  • There are no limits on the number of words you can use with premium plans.
  • Notifies of style changes and suggests corrections if needed.

Cons: 

  • Only available through the web browser. 

Pricing: 

It starts at $20 per month or $120 per year (if you pay yearly). 

20. Article Forge

Once you provide ArticleForge.com with a keyword, article length, and other custom information, the program creates a 1500+ word article in seconds.

Your content will be checked for plagiarism and uniqueness before being delivered.

Key Features: 

  • Media-rich content: It can automatically find and insert relevant images, videos, titles, and links in your articles. To make it more relevant, ArticleForge also uses LSI keywords.

Creating an article

  • SEO Automation: It integrates with WordPress to automate your scheduling and posting of articles.

WordPress Integration

  • Interlinking: It can automatically turn URLs into links within your article. You can choose how often to do this for every keyword or just the first occurrence.
  • Languages: It can generate content in English, French, German, Dutch, Portuguese, Spanish, and Italian.

Pros: 

  • Produces SEO-optimized content.
  • Can schedule posts on WordPress automatically.
  • Plagiarism-free content.
  • Automatic keyword linking.

Cons: 

  • The content can be repetitive.
  • You need to check the accuracy of the content before publishing.

Pricing: 

It starts at $13/month for 25K words and the rest of the features.

Frequently asked questions about AI writing software.

1. What is AI Writing Software?

AI writing software is an artificial intelligence program used to write text. It can generate content for websites, blogs, and other fields. The content created by AI writers is often indistinguishable from human-created content. Still, sometimes it has a slightly robotic feel or may include words or phrases that seem out of place in the context of the writing.

2. How does AI Writing Software work?

The software uses an algorithm to mimic the creative process of human writers. It first creates a base text that modifies by adding words and phrases specific to your content. This ensures that you get high-quality original content every time you use it.

3. Who can use AI Writing Software?

Anyone who needs to create texts for their business or website can benefit from using this software. It’s also an excellent option for freelance writers and content marketers facing writer’s block. As it’s easy and fast, even beginners can start using it immediately and see great results within minutes!

4. Can I use AI writers for everything I write?

No — AI writers are best suited for shorter pieces like headlines or product descriptions because they don’t have much time to learn about your company’s brand voice or personality. 

While there are tools to churn out long-form content, you still need the human touch for longer and more research-intensive pieces like blog posts or sales copy. AI algorithms still can’t pick up on nuances like a human can.

5. What are some of the benefits of using AI Writing Software?

There are many benefits to using AI writing software. The most obvious benefit is that you no longer need to spend time creating content yourself. The software will do it for you! 

Another benefit is that AI writing software allows you to create content in any niche or topic you desire. You can even target multiple niches at once! This makes it possible to scale your business quickly and easily by leveraging the power of automation while still keeping your hands on the work itself.

6. How much does it cost?

The pricing depends on the type of service you want to use. Some companies offer free trials or even freemium versions with limited credits so that you can test their services before making a purchase decision. Some companies offer lifetime discounts for repeat customers, so keep an eye out for those offers when making your choice!

7. What’s the difference between AI-powered and human-written content?

While humans are still required for high-quality content creation, AI makes scaling up your content marketing efforts easier. By automating much of the writing process – from keyword research to formatting – AI can help you create more content at a lower cost per article. In addition, this frees your team members to focus on other tasks that require their expertise (like outreach) or simply spend more time enjoying their lives!

8. What is the best AI Writer?

The best AI writer depends on what you want it to do and how much you want to spend. If you’re going to write books or articles, many different programs can help you with this task. Our top pick for long-form would be Jasper

On the other hand, if you only need help with short-form content such as blog posts or press releases, there may not be any need for an AI writer because these documents don’t require as much work or effort from the user. In that case, you might want to use tools like Copy.ai, Rytr, and more. 

9. Can I use AI Writing Software to replace my human writers?

No, AI writing software isn’t meant to replace human writers. It’s designed to work alongside them, helping them create more engaging and relevant content for their audiences. You’ll still need human writers who can add style and personality to your content.

Over to You! 

Do you find writing to be an exhausting activity? If yes, you would want to try one of the AI Writing Software tools we suggested above. These are some of the best AI writing tools specially developed to boost creativity, motivation, and productivity.

There’s room for experimentation with AI-generated content as long as you can recognize where specific tools are lacking and how to incorporate that into your work. Ultimately, the future of AI writing assistant software will mean ever-more versatile tools for writers, so don’t be shy about testing the waters.

 

Featured image by pch.vector on Freepik.

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Grammarly has a simple but ambitious goal: turn all of its users into great writers. 

Their product has become synonymous with quality and working professionals the world over depend on the digital writing assistant to improve their grammar, catch spelling mistakes and write engaging content. 

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Tilda website builder combines everything we liked so much about constructors when we were kids – you can experiment, test out and build myriads of new creative ideas out of ready-to-use blocks. Tilda is that type of constructor that allows you to own your creative process and create pretty much any website: landing page, business website, online store, online course with members area, blog, portfolio, or event promo page.

Founded seven years ago, Tilda is a website builder that completely revamped the way we create websites. Tilda has been the first website builder to introduce block mechanics that allows users to create websites out of pre-designed pieces. This breakthrough technology allowed all users – not only designers – to create professional-looking websites. Just like in kid constructors, you can drag-and-drop and mix-and-match blocks on Tilda to let your creativity flow and build a dazzling website, at extraordinary speed. 

When you ask designers why they love Tilda, they usually say it’s because the platform provides the ultimate balance between choosing from templates and being able to fully customize and create from scratch to bring any creative idea to life. Here’s what else they say:

Tilda has been a game-changer for us. It allows our team to quickly spin up new web pages, make edits, and ship new programs. We left WordPress for Tilda and after being with Tilda for 2 years, I don’t ever want to go back.

~ Andy Page, Executive Director, Forge.

I built my first website in 2001. Since then I’ve used countless platforms and website builders for customer websites and my own business. Tilda is the perfect combination of ease of use with powerful features at an unbeatable value.

~ Robby Fowler, Branding and Marketing Strategist, robbyf.com & The Brand ED Podcast.

Let’s dive deeper into core functionalities you can leverage on Tilda. 

#1 Cut Corners With 550+ Pre-Designed Blocks And 210+ Ready-Made Templates

The beauty of Tilda is that it provides 550+ blocks in the ever-growing Block Library designed by professional designers. Thus, you can quickly build a website out of pre-designed blocks that encompass virtually all elements you might need for your website: menu, about us page, features, contact, pricing, etc. 

Customizing each block is a breeze with Tilda: You can drag-and-drop images, edit text right in the layout, alter block height, background color, padding, select the style of buttons, use custom fonts, and assign ready-made animation effects to specific parts of it. Also, Tilda provides a built-in free image library with 600K+ images, so you can find images that are just right for you without leaving Tilda, add them to your website with just one click, and use them for free.

Finally, all blocks fit together so well that it’s almost impossible to create a bad design on Tilda – even if you are a stranger to website building.

For a quick take-off, you can use 210+ ready-made templates for different kinds of websites and projects: online stores, landing pages, webinar promo pages, multimedia articles, blogs, and more. Each template is a sample of modern web design and consists of blocks. It means that templates don’t limit your creativity: you can modify them to your liking by playing with settings, adding extra or removing existing blocks, and embedding images and text. 

Each of the templates and blocks covers over 90% of use cases you’ll ever require and is mobile-ready, meaning that your website will look great on desktop computers, tablets, and smartphones by default.

#2 Jazz Up Your Site With Zero Block: Professional Editor For Web Designers 

To better meet the demands of a creative brief and unleash your creativity, you can use Tilda’s secret weapon called Zero Block. It is a tool for creating uniquely designed blocks on Tilda.

You can control each element of the block, including text, image, button, or background, and decide on their position, size, and screen resolution on which they’ll appear. For example, you can work with layers to create depth with overlay and opacity techniques or set a transparency level on any element and shadow effects below them. Additionally, you can also insert HTML code to add more complex elements, such as calendars, paywall, comments, social media posts, and so much more.  

Finally, Zero Block allows you to fool around with basic and more advanced step-by-step animation for a more individual look. Here’re some animation examples that you can make on Tilda:

Animation on scroll (position of elements is changing on scroll).

Trigger animation (animation is triggered when pointing at or clicking on an object).

Infinite scrolling text.

#3 Import Designs From Figma To Tilda In Minutes

Creators love using Figma for prototyping, but when you have to transfer every element and rebuild your website design from scratch – that’s what’s killing the party. With Tilda, you can easily turn your static designs into an interactive website in no time. 

All it takes is to prepare your Figma design for import with a few easy steps, paste the Figma API token and your layout URL to Tilda, click import and let the magic happen. Once your design is imported, you can bring your project online just by clicking publish.

#4. Make Search Engines Love Your Website With Built-In SEO Optimization

Thanks to the consecutive positioning of blocks on the page, websites designed on Tilda are automatically indexed well by search engines. There is also a set of SEO parameters you can fine-tune right inside the platform to ensure that your web pages rank high even if you don’t have an SEO specialist in-house. These parameters include the title tag, description and keywords meta tags, reader-friendly URLs, H1, H2, and H3 header tags, alt text for images, and easily customizable social media snippets. 

As an additional value, Tilda provides an SEO Assistant that will show you what errors are affecting the indexing of your website and will help test the website for compliance with the search engines’ main recommendations.

#5. Turn Visitors Into Clients

Tilda gives you the power to set up data capture forms and integrate them with 20+ data capture services, such as Google Sheets, Trello, Notion, Salesforce, Monday.com, etc., to ensure seamless lead generation.

For more fun, Tilda developed its CRM to manage your leads better and keep your business organized right inside of a website builder. This is a very easy-to-use tool that automatically adds leads from forms and allows you to manually add leads you captured outside of the website. There is a kanban board that gives you an overall view of how leads are moving through your sales funnel and allows you to move leads between stages easily.

#6. Build A Powerful Online Store In One Day

Tilda provides a set of convenient features to create a remarkable online shopping experience. The platform gives you the power to sell online using ready-made templates or build an online store completely from scratch, add a shopping cart and connect a payment system of choice — Stripe, PayPal, 2Checkout, etc. — to accept online payments in any currency.

If you are looking to run a large ecommerce business, you should also consider Tilda. Thanks to the built-in Product Catalog, you can add up to 5000 items, import and export products in CSV files, easily manage stock, orders, and keep track of store stats.

And thanks to adaptive design, your store will look good across all devices, including tablets and smartphones. 

#7. Bring Your Project Online For Free

Tilda offers three subscription plans: Free, Personal ($10/month with annual subscription), and Business ($20/month with annual subscription). When you sign up for Tilda, you get a lifetime free account. It allows you to publish a website with a free subdomain and gives you access to a selection of blocks and a limited number of features that offer enough to create an impressive website. 

Personal and Business tariffs allow more advanced options, such as connecting custom domains, adding HTML code, receiving payments, and embedding data collection forms. The business plan also allows users to export their website and create five websites (while personal and free plans allow one website per account). 

To discover all features and templates on Tilda, activate a two-week free trial – no credit card required.

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The world of web design is incredibly dynamic. Every year, new trends and opportunities emerge, primarily driven by the arrival of modern technology. 

In recent years, we’ve seen various updates to the web design landscape, such as the arrival of AR and VR solutions for making mixed media. Video content has increased in quality, while the demand for inclusivity and usability has transformed the way that we build everything from websites to apps. 

Yet, for the most part, web design trends have continued to focus on the visual. 

When we hear the word “interface,” we often think of the graphical user interface – the ultimate way to connect users with sites. However, now we have a new, more natural way for customers to interact with their digital tools… The era of voice is here. 

Designing for the Age of Voice

The technology sector has made incredible progress in the development of things like Automated Speech Recognition and Natural Language Understanding. 

Thanks to updates in the way that machines process and understand human language, voice recognition accuracy is now at 90% and above. More than ever before, users can speak to a smart assistant, speaker, or phone-based application, and get the results that they’re looking for without error. 

The simplicity of communicating with technology via voice means that users have adopted this technology at an incredible pace. Half of all searches will be made with voice by the end of this year.

We’re standing on the edge of a fundamental shift in the way that we interact with computers and critical tools. As designers and developers, we need to be ready to embrace this new medium. 

With that in mind, here’s what designers need to think about when designing for voice UI. 

1. Decide How to Experiment with Voice

There are various steps involved in making a website more “conversational.” One of the first steps for any designer or developer is to think about the kind of voice-based interactions they’re going to enable for an app or website. 

For instance, rather than embedding voice technology into a website, you might decide to create a separate Amazon Alexa “Skill” for devices like the Echo. Companies like Capital One have already invested in this technology so that users can ask their smart speaker about their balance, rather than opening a laptop and logging into the site. 

To determine what kind of voice experiences you should be creating for your client, work with them on a customer journey map. Using this map of interactions that the customer has with your client on a regular basis, you can highlight areas where voice interactions might fit into the user flow. 

For instance, if customers are constantly asking questions about a brand or its service, an FAQ page that’s equipped with a bot that can respond to voice queries could be an excellent choice. 

UI design should always solve problems. Examining the frictions and frustrations that your client’s end-users encounter during their journey will help you to decide which direction to take with your voice UI experience. 

2. Examine the Anatomy of Voice Commands

Before designers can create a dialog flow for their voice UI, they need to understand how voice commands work. The key to success in a successful design for voice is understanding the objective of the interaction. A voice consists of three crucial factors for designers to consider:

  • Intent: Intent represents the subject and context of the voice command. A high utility interaction involves a request for a specific task. For instance, your users might request that your app gives them a list of five-star hotels in a specific area. Designing for these requests is often straightforward because what the voice algorithm needs to do is clear. However, low-utility requests can be harder to decipher, such as “hotels near me,” because there’s less specificity for the bot to work with. 
  • Utterance: Utterance refers to how a user phrases a command. For instance, in the case of looking for five-star hotels in Amsterdam, the customer might say “show me hotels,” or they might ask for “places to stay”. Designers must consider every variation of an utterance for their voice command UI. 
  • Optional variables: This refers to the extra filters that your voice UI needs to be aware of. In the case of five-star hotels in Amsterdam, the descriptor “five stars” is optional. The optional input needs to overwrite default values and bring more detail to the search. 

SideChef, for instance, is a voice-activated recipe app that offers narrated guidance to users and allows customers to search for recipes based on their specific needs. The app comes with a wide range of variables built-in, allowing users to customize their searches according to descriptors like “vegetarian” or “quick” meals. 

3. Learn How to Prototype with Dialog Flows

Learning how to leverage a complex UI strategy like VUI takes time and practice. Prototyping designers will often have to think like scriptwriters, designing various dialog flows to suit the different needs of customers, and the numerous interactions they might face. 

Dialog flows will outline:

  • Keywords that lead to the interaction
  • Branches that represent where the conversation might lead
  • Example dialogs for the user and the voice assistant. 

Practicing your dialog flows with scripts that illustrate the back-and-forth between the voice assistant and user will help designers and developers to understand the various nuances that can appear in a customer to robot interaction. 

Remember, while a crucial part of good voice UI design is keeping the communication conversational and straightforward, you will need to ensure that there is a dialog flow in place for every discussion that may occur between end-users and their apps, website, or digital tools. Users don’t want to feel overloaded and overwhelmed, but they need to ensure that they can complete their tasks too.

Consider the voice-based game RuneScape: One Piercing Note, for instance. 

The developers behind this app allowed players to speak with other in-game characters and use commands like “pull the lever” or “open the chest.” In designing the playable components of the game, the designers needed to think about every possible interaction that a player might have with different parts of the story while ensuring that users didn’t stray off track. 

A Few Tips for Voice UI Design 

Voice UI design can be very complex, mainly if you’ve never created something using voice as your only input before. However, once you get used to creating dialog flows, the whole process starts to feel a lot easier. 

As you’re designing, remember to:

  • Always confirm when a task is complete: When designing a checkout flow for an eCommerce page, one of the most crucial screens for a designer is the confirmation page. It shows the customer that the transaction has successfully been completed and stops them from worrying whether they’ve done the right thing. The same concept applies to Voice UI design. If your client’s end-user asks a voice-activated app to book an appointment with their therapist, for instance, they want to know that the appointment has been successfully booked and added to their calendar. Determine how you’re going to deliver the peace of mind your customers need. 
  • Create a strong strategy for errors: Designers and developers are still in the very early stages of experimentation with voice UI. This means that there’s a good chance that something could go wrong with your applications and tools from time to time. Having a strong error strategy in place is crucial. Always design a dialog flow scenario that allows the assistant to respond if they don’t understand a request, or don’t hear anything at all. You can also implement analytics into these situations to identify misinterpretations and improve usability in the future.  
  • Add extra layers of security: Various Voice UI solutions like Google Assistant and Alexa can now recognize individual voices. This is a kind of biometric security that’s similar to face or touch ID. As voice recognition continues to improve, it’s essential to ensure that you’re adhering to the latest guidelines in security. Additional authentication may be required for some companies. For instance, passwords, face recognition, or fingerprints might be needed for things that require payments and transactions. For instance, the Duer voice assistant uses face recognition to both approve payments, and make meal recommendations based on previous purchases. 

Are You Ready for the Voice UI Revolution?

Voice-based user interfaces are here to stay.

In the years to come, the chances are that developers and designers will need to learn how to use voice more consistently as part of their interface strategies. 

The good news is that although voice takes some getting used to as a design tool, it’s easy enough to make sure that your projects are moving in the right direction. Just like any other kind of design, implementing voice means thinking about whether the interactions and experiences that you’re delivering to end-users are seamless, effective, and valuable. 

Succeeding in voice UI isn’t just about adding the capacity for voice into your designs. It’s a matter of learning how to make user’s lives easier with the power of voice.

 

Featured image via Unsplash.

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Who is Grammarly for? Can a grammar checking tool like Grammarly replace a human editor and proofreader? Is the Grammarly checker worth it? Are the Grammarly free checks sufficient for me, or should I upgrade to Grammarly Premium? Should I install Grammarly on Chrome? How effective is Grammarly for Word? Is downloading the Grammarly desktop app worth it? You have questions…all of which we’re going to answer.

I have been using Grammarly regularly for proofreading my documents and emails since 2015 and have witnessed its evolution as a product firsthand. After checking over three million words during this period, I can confidently say that Grammarly has come a long way. Raising $200M in total funding at a valuation of $1B+ so far, and with more than a million downloads per month, Grammarly is now a top-1000 website by traffic worldwide.

I write a lot, so Grammarly has been my go-to writing assistant for correcting passages and enhancing my writing. I first tried the Free version, and in May 2020, I upgraded to the Premium version, finally! Grammarly Premium is a great tool that takes care of most of your writing, proofreading, and plagiarism-checking needs for intensive work.

In this article, I’ll explain what Grammarly is, its features, what it does (functions of all versions and products), the pros and cons of using Grammarly, my rating of Grammarly, who should use the Free version, and who should use the Premium version and the difference between the two. I’ll also explain how to use Grammarly properly. I’ll then compare it with other popular tools and suggest which ones suit your needs. In the end, I’ll leave you with my final assessment and FAQs.

What is Grammarly?

Grammarly is an online digital writing assistant that checks for a range of English grammar and spelling mistakes. It also helps enhance the writing through its excellent context-based clarity suggestions (Premium version).

Grammarly is a writing aid that checks not only for spelling slights, grammar rules, and clarity issues but also identifies the tone of the writing to provide relevant instructions through its Error Cards. It also has a plagiarism checking tool, which is available with the Premium version.

Grammarly employs AI (Artificial Intelligence) and NLP (Natural Language Processing) to check the content for all possible syntactic and semantic issues. Although it has an extensive database, it is still incomparable to human proofreading and professional editing, especially when it comes to understanding the context of the writing.

Grammarly Overview For Beginners – Compatible, Accessible

Grammarly is astonishingly easy to use, primarily due to its compatibility via the Browser Extension/Add-on, from which you can use it on millions of websites. Moreover, its other product forms, i.e., the Online Editor (Web App), Desktop Application, MS Word/Outlook Add-in, and the Grammarly Keyboard for iOS/Android, make it accessible everywhere.

How Does Grammarly Work?

It automatically detects issues in the content in the Desktop App, the Online Editor, and the browser (even in Google Docs, which is in Beta at this time) via its add-on. Yet, for the MS Word Add-in, you have to click the Grammarly button to activate the app. Grammarly explains all detected issues via an Error Card that contains relevant information for each item. You can implement it by clicking the suggestion, ‘Ignore’ the problem, or ‘Add to Dictionary’ (in case of a spelling issue). You can also provide feedback (if you think that the suggestion is wrong). The Free version checks only for spelling and critical grammar mistakes. The Premium version also reveals a ton of advanced ‘Clarity Issues.’

The Tone Detector helps you estimate the entire document’s tone, which can be valuable for many writers who target a particular audience, e.g., formal writing for the business audience.

Limitations of Grammarly (For Beginners)

Grammarly, overall, excels at almost all the things it does, and therefore the free version is recommended for everyone. Grammarly provides a generic readability score. Advanced grammar checks like the clarity checker, the plagiarism checker, and many other features are not available for the free version.

Grammarly is dominant amongst its competition, but it doesn’t solve all English language problems. It is useful at picking syntactic mistakes but still misses significant semantic errors, which can be a problem for people who are not particularly adept at English — as they won’t notice these slips.

The Good The Bad & The Ugly
Ease of use – simple, intuitive, and efficient interface English language only Tad expensive (notably the monthly subscription at $29.95 per month)
Context-based grammar checking Not 100% accurate (primarily misses linguistic bloopers) No free trial for the premium version.
Fantastic grammar checker Business account starts at three users and charges per number of users (can be a bit expensive for small businesses) Only one account (license) for the premium version. You can use it on up to five devices.
Convenient tone detector Insufficient as a standalone tool (doesn’t do everything) Incomplete sentences can sometimes go undetected
The insightful error cards are instructional and productive (they help you to improve your writing) Unlike ProWritingAid and Hemmingway Editor, it doesn’t provide much information about the whole passage, Grammarly’s scoring is generic right now No substitutes are suggested in many cases. Example: synonyms, rephrasing suggestions for the intricate text, etc.
Integrates well with MS Word, Outlook, WordPress, emails, social media, and millions of websites The free version is limited to fundamental grammar and spelling mistakes Cannot determine contextually incorrect sentences (it cannot perceive the meaning of the written document)
Knowledge-base The premium version identifies repeated words but sometimes doesn’t provide a suitable alternative to use Short on vocabulary suggestions (not as competent as the free thesaurus writing tool)
The Grammarly keyboard is available for Android & iOS for FREE Free version shows the number of advanced clarity mistakes but doesn’t tell you what those mistakes are and where they are The formatting tool is rudimentary. You have to write in another text editor and then import it to the Grammarly Editor to format your writing accurately
Personal dictionary Google Docs is not supported yet (in Beta). Restricted to English only, and it also doesn’t translate other languages as Ginger does.
The adjust goal option allows you to customize Grammarly’s feedback. It can miss simple semantic issues, which sometimes can be caught by text editors like Google Docs and MS Word.
Formatting remains the same if you import/upload a document, but it changes if you copy/paste. Plagiarism Detector is not available for the free version.
Weekly writing stats (sent to user email) can help you identify your problem areas The browser extension can malfunction, i.e., opening and closing the Grammarly editor within a website (sometimes) duplicates the content
Option to download the detailed performance statistics as a PDF Sometimes Grammarly doesn’t catch all mistakes on the first try. You have to refresh or scroll to let it run again and see if it finds new issues
Grammarly blog teaches English grammar rules, writing techniques, and more
Context-based checker is more accurate than competitors
Provides rephrasing suggestions for complicated sentences
The premium version excels at catching inconsistencies

Who Should Use Grammarly?

Free:

Everyone

Despite being limited, Grammarly (free version) is a phenomenal tool. Therefore, I would heartily recommend it to everyone. It’s free, and it’s convenient.

The free version should be everyone’s go-to tool for proofreading social media statuses, tweets, and comments. It is also crucial for editing all sorts of short-form writing, such as emails. Professional writers can also use the free version to catch typos and basic grammar mistakes.

Premium:

  • Professional Writers
  • Authors
  • Bloggers
  • Students
  • Businesses that require extensive writing
  • Marketers/Advertisers
  • Content Creators
  • Editors and Proofreaders

Apart from all the necessary features offered in the Grammarly free version, Grammarly Premium provides several other valuable elements such as an advanced clarity checker and a robust plagiarism checker. All these help you enhance your writing effectively.

Grammarly Premium is a helpful tool for people who are already adept at English as it still requires plenty of work on catching semantic errors. Businesses and Professional writers who do intensive writing should give the Premium version a go. From writing, editing, and proofreading to plagiarism checking, it is almost an All-in-One solution (though not a substitute for a human proofreader – at least yet).

Who Shouldn’t Use Grammarly?

Free:

  • Students
  • English Learners

People, especially students who cannot learn from their mistakes, should avoid relying on Grammarly as it can hinder their learning process.

Granted, Instructional Error Cards and Weekly Writing Stats (emailed to the user) can pinpoint your weak points, but educating yourself from there on is entirely up to you.

Just like ‘Auto-correct’ hinders people’s ability to learn proper spellings, Grammarly can do that for learning grammar rules.

Premium:

  • Amateur Writers
  • Infrequent Users

Grammarly is an excellent tool, but it still makes slips, which can be misleading for amateurs who don’t have a solid grip on the English language. Therefore, if you are not proficient enough in English, you should only subscribe to Grammarly Premium if you can remember that it is not a replacement for a human teacher or a proofreader. Or, you can continue using the Free version, which is competent enough to check fundamental grammar and spelling oversights.

Furthermore, businesses and professionals who are infrequent users can stick to the Free version if they feel they will not be making the most of the Premium version.

Grammarly vs. Basic Text Editors

A comparison with basic text editors will illustrate Grammarly’s true potential:

Microsoft Word

Microsoft Word is the most popular and feature-packed text editor. It includes a basic grammar and spelling checker that catches typos in real-time. However, MS Word is very limited in its grammar checking capabilities.

I’ve written many articles using Microsoft Word, which were considered error-free by the text editor. However, when I put the same documents in Grammarly’s Editor, there’d always be some critical mistakes caught by the Free version and some clarity or consistency mistakes pointed out by the Premium version.

Grammarly finds inconsistent punctuation that MS Word missed.

Google Docs

Google Docs is another mighty text editor, which is free to use. It also has numerous features, including spelling and grammar checking. Google Docs’ grammar and spelling check software only flag issues with an alternative in its database; otherwise, it ignores them. It auto-corrects the obvious spelling blunders. It can also pick missing determiners (articles) better than Microsoft Word. However, once again, when compared to Grammarly, Google Docs falls far behind in exposing slip-ups.

Grammarly in Google Docs.

Google Docs performs a little better than MS Word when it comes to punctuation, yet it is incomparable to Grammarly, which is in Beta for Google Docs.

How to Write Better With Grammarly

Grammarly proofreads content written in English (American, British, Australian, and Canadian) and gives detailed performance statistics. Weekly Writing Statistics are emailed to the user account, and you can download a complete PDF that extensively illustrates your performance.

From scoring to pointing out all mistakes and amendments, Grammarly doles out a comprehensive document that you can use to improve your weak areas. Grammarly can function as your teacher in this regard if you learn from these mistakes and try to improve your performance, especially in areas pointed out by the software.

Try Grammarly for yourself.

All Grammarly Products

Grammarly is available in the following product versions:

  1. Grammarly for Business (3 or more users)
  2. Grammarly @edu (for Educational Organizations/Institutes)
  3. Grammarly Premium
  4. Grammarly Free

All these versions are usable in the following product forms:

1. Online Editor

Grammarly’s web application acts as an online editor to upload a document, copy/paste content, or write directly. It has a 4MB size-limit and a 100,000 characters-limit (about 60 pages). When you upload a file, a pop-up tells you that your document formatting will restore when downloaded.

Grammarly’s interface for the online version and the desktop app is identical, and it is outstandingly intuitive and accessible. A dedicated writing assistant panel on the right side contains valuable information and choosable options. It also lists and categorizes all the errors found.

A bar at the bottom contains a few formatting options and some length-related info about the passage.

2. Browser Extension

Typing in any online text editor activates the ’Grammar and Spelling Checker’ when the extension is on. It underlines (in red) all the issues in real-time. Hovering over the problem pops up an Error Card that contains corrections and more information about the mistake.

You can use the Grammarly icon at the bottom-right of online text editors to activate or deactivate the tool. This option is beneficial because sometimes you want to check your content but don’t want distractions while writing. I recommend turning on the extension after you have completed your draft and now want to begin the editing phase. You can also open the Grammarly editor within a website for added convenience.

The Grammarly add-on is available on all popular browsers – Chrome, Firefox, Safari, Edge Chromium, etc. And it is compatible with millions of websites and the web versions of many desktop applications, including WordPress, emails, social media, work platforms, and many more. Grammarly for Google Docs is in Beta right now. The Grammarly extension also gives you the option to ’Show Definitions and Synonyms via Double Click,’ which works like a dictionary within any website.

The Grammarly icon within your text editors tells you the total number of issues found on the Grammarly pop-up. However, you have to scroll through the document and find those problems yourself. It is not as efficient as the online Editor. The extension only shows the critical issues inside your online editor. It gives you the option to open the online Grammarly Editor to see the errors pointed out by the Premium version. The browser extension also works slower for lengthy content. It is convenient but only for short-form writing.

3. Desktop Application

The desktop application, like all other products, is online only and doesn’t work offline. An internet connection is necessary as Grammarly uses its database to process the document. The desktop app is identical to the online editor.

4. Microsoft Word/Outlook Add-in

You can integrate Grammarly into Microsoft Word and Outlook through their Add-in. Unlike other Grammarly product forms, the MS Word Add-in activates when clicked — otherwise, it stays dormant. When enabled, a right panel appears with suggestions, Error Cards, and statistics, just like the Online Editor and the Desktop App. Grammarly has no character limit for the MS Word Add-in.

5. The Grammarly Keyboard App

You can download Grammarly Keyboard for both Android and iOS through their respective stores. Now available for iPad as well, it is easy to use as it works like the auto-correct feature available in the smart devices. It gives suggestions when Grammarly encounters any grammar or spelling lapses.

Grammarly Pricing Plans

Grammarly is a tad expensive when purchased as a monthly subscription, which costs $29.95 per month. The quarterly ($59.95) and annual ($139.95) subscriptions offer better value for money. Through its weekly newsletter and other channels, Grammarly presents discount offers to its free users from time to time, which you can avail yourself of to get an even cheaper deal for the Grammarly Premium subscription.

Grammarly Pricing Plans for Premium Version – Monthly, Quarterly, Annual

Free

Grammarly Free is limited but still adequate for many as it gives you critical grammar and spelling checking capabilities. It is usable in all product forms.

Premium

Grammarly Premium, along with Spelling and Grammar Checker, offers an advanced Clarity Checker, Plagiarism Checker, and experimental Tone Detector. All Grammarly features are available for the Premium version.

Business

Grammarly for Business offers all the Premium features for three or more users. It also gives you an admin panel to customize your experience. You can add a personal dictionary, among other things, which will be accessible to all users. Grammarly for Business includes:

  • Individual accounts
  • Admin panel
  • Centralized billing
  • Team usage stats
  • Priority email support
  • Single sign-on

Grammarly Business Pricing Example

Grammarly @Edu

Grammarly @Edu is also an available option, of which educational institutes and organizations can avail themselves. It caters to a large number of accounts, as it targets students.

Grammarly Features

UI

Grammarly has hands-down the best interface among all the writing assistants. It is incredibly intuitive and user-friendly.

Compatibility

Grammarly integrates with millions of sites and text editors. It is also compatible with MS Word (both for Windows and Mac) and Outlook via an Add-in. It is still in Beta for Google Docs.

Grammarly is incompatible with some desktop apps, but you can use Grammarly in their web versions.

Supported Document Formats

For products where you can upload text documents, the supported document formats are: .docx, .rtf, .odt, .txt.

Languages

Grammarly is restricted to English only, including American, British, Canadian, and Australian English. Grammarly doesn’t support foreign language phrases, translation, etc., at the moment.

Grammarly Functions

Spelling Checker

Grammarly checks for spelling mistakes based on context. It is excellent at differentiating between commonly misspelled words. It can also tell Common and Proper Nouns apart (in most cases).

Grammar Checker

All Grammarly products on all plans help you check for grammatical errors and syntax issues in the provided document in real-time.

Plagiarism Checker

The Plagiarism Checker is not available for the free version. When I inquired about plagiarism in hard copy, patch plagiarism, and ProQuest, here’s what Grammarly Support had to say:

“We teamed up with ProQuest to provide even more accurate plagiarism checks: currently, Grammarly’s plagiarism checker searches major proprietary databases along with over 16 billion web pages. You can check ProQuest libraries here http://www.proquest.com/libraries/academic/databases/.

Please note that Grammarly catches verbatim plagiarism and slightly modified text that can be classified as unoriginal. As comprehensive as our algorithms are, significantly rephrased text oftentimes can’t be traced back to its source.”

Note: I checked this document with both; Grammarly Plagiarism Checker is not as robust as Copyscape, but it’s catching up fast.

Tone Detector

It detects a variety of tones based on the context of the given passage.

Grammarly Tone Detector

Clarity Checker

Grammarly checks for advanced issues for the Premium, Education, and Business versions. The Free version checks for limited conciseness; the rest is available on the Premium version only.

Grammarly Support

Grammarly offers support via its extensive, well-written, and user-oriented knowledge-base. Grammarly also provides support via email (24/7 for the Business version) if you can’t find a relevant answer in the knowledge-base.

Moreover, the Grammarly Blog teaches, among other useful things, the proper use of grammar in English.

Grammarly Blog

The Grammarly Blog teaches the rules of English grammar and gives tips on writing. It also specializes in teaching about the most common blunders, which are also a strong suit of the application.

Detailed Performance Statistics

You can view the ‘Statistics Summary Card’ by clicking the ‘See Performance’ button. Or you can download the detailed statistics via the Download PDF Report option. These statistics are in-depth and contain exhaustive information regarding the whole document, including your score, errors, reading time, speaking time, and more.

Grammarly Performance Stats

Adjust Goals

You can customize Grammarly’s feedback according to your needs. This option gives you an adjustable chart where you can set your preferences according to your needs. It helps with the document’s tone, the difficulty level depending on the target audience, and more.

Grammarly Adjust Goals

Get Expert Writing Help

Grammarly gives you the option to get your work checked by experts. It’s a particularly convenient option for those who cannot or do not want to rely on their proofreading skills better than finding and hiring someone yourself.

Grammarly Expert Writing Help

Is Grammarly Really Free to Use?

Grammarly has a free version with a powerful-enough spelling and grammar checker. It is available in all product forms – Online Editor, Browser Extension, Desktop Application, and Word Add-in. The Free version checks for up to 150 grammar rules.

It is superb at uncovering elementary grammar fallacies due to its context-based checking, powered by its robust AI and NLP software.

The Free version doesn’t show clarity issues. It reveals the number of clarity issues in the content, but it doesn’t tell you what and where those issues are.

Is Grammarly Premium Worth The Cost?

The Premium version shows advanced grammar issues such as clarity, conciseness, dangling modifiers, squinting modifiers, monotonous sentences, intricate text, split infinitives, and many more. It checks for over 400 rules of English grammar, far more than the Free version. Grammarly Premium also has a plagiarism checker within the interface, which is mighty-enough for online plagiarism checking.

Grammar Checks

When you run some text through any version and product form of the app, Grammarly will process the document for the following:

  1. Sensitivity
  2. Determiners
  3. Voice
  4. Conciseness
  5. Conjunctions
  6. References
  7. Nouns
  8. Fluency
  9. Word order
  10. Spelling
  11. Conventions
  12. Syntax
  13. Variety
  14. Formality
  15. Pronouns
  16. Prepositions
  17. Verbs
  18. Numerals
  19. Punctuation
  20. Modifiers
  21. Consistency
  22. Correctness
  23. Clarity
  24. Delivery
  25. Readability
  26. Engagement

However, Grammarly will not point out many of these mistakes for the Free version. It will only tell you the number of such problems in your content.

Grammarly Checklist

Grammarly Free in Action:

Let’s see some examples.

Verbs

Grammarly detecting the wrong form of a verb.

Context-Based Checking

Grammarly Context-Based Checking

Capitalized Words

Grammarly detects unknown words, and if you capitalize them, it considers them proper nouns. It can also miss the incorrect use of a term if you spell it correctly and put it within commas.

Grammarly while dealing with proper nouns, capitalization, and unknown words

Phrases vs. Sentences

Grammarly can differentiate between phrases and sentences. Therefore, you can write headings and subheadings in the form of expression.

Grammarly differentiating between sentences and phrases

Multiple Mistakes in One Sentence

Grammarly catching multiple mistakes in one sentence

Determiners

Grammarly pointing out the wrong determiner-article use

Incomplete Sentences

The Grammarly algorithm is not good enough yet at recognizing incomplete sentences. Grammarly is far from perfect, as evident from these examples. Google Docs suggested ’was because’ for the last line instead of ’is because,’ but Grammarly missed that.

Grammarly can miss incomplete sentences.

Grammarly is only making one suggestion that the article use may be incorrect here in the below image.

Cannot detect incomplete sentences (sometimes) if other issues exist

Grammarly suggests you change the first line in the below image because it believes it’s caught a sentence fragment. You accept the suggestion, and it becomes the second line, which is, again, a sentence fragment, according to Grammarly.

Grammarly ‘sentence fragment’ suggestions

Sometimes, the suggestions are right as well.

Grammarly recognizes sentence fragments in some cases

Punctuation

Comma

Grammarly is a sniffing-hound-on-steroids when it comes to commas — both missing and wrong ones. It pinpoints the exact location where you should place a comma in a sentence. Whether it is between clauses, a list of items, or something else, Grammarly knows if you have missed a comma or placed a wrong one. It also exposes the famous “Oxford Comma.” Grammarly now points out any inconsistent punctuation (curly vs. straight commas, for example) in your articles.

Grammarly pointing out the missing Oxford Comma

Hyphen

First, it points out the missing hyphen. Once you rectify the error, it points out the wrong capitalization. Grammarly works in steps for multiple errors in a sentence.

Grammarly catching a missing hyphen.

Semi-colon & Colon

Grammarly catches the incorrect use of the semi-colon & colon.

Period

Grammarly points out a missing period

Missing Apostrophes

Grammarly can catch missing apostrophes

Grammarly Premium in Action:

Apart from correctness that checks for critical grammar mistakes, the Premium version has options to check for clarity, delivery, and engagement, along with many more correctness checks.

Clarity

Clarity check is not available for the Free version; all other versions of the app have it. It catches linguistic issues that a fundamental grammar checker cannot reveal. These include dangling modifiers, split infinitives, misuse of passive voice, intricate text, inappropriate colloquialisms, etc.

Text Inconsistencies

Grammarly Premium can detect inconsistencies and gives you the option to select one form if a word has been used inconsistently in the same document. It can also detect inconsistent punctuation, for example, curly and straight commas.

Grammarly Premium identifies text inconsistencies.

Rephrasing Suggestions

For unclear or complicated sentences where there might be an issue of a dangling modifier or something else, Grammarly suggests an alternative way to write the same sentence.

Grammarly Premium giving rephrasing suggestions

Wordy Sentences

Grammarly can also note if you have used many unnecessary words in a sentence. If there are more words and less content in a sentence, then it suggests you rephrase it. This option can help you make your content non-fluff.

Passive Voice Misuse

Grammarly is so-so at deciphering when the passive voice is right to use and when you should avoid it in a sentence. My experience is that, more often than not, it will recommend that you rewrite a sentence if it detects passive voice use anywhere.

Grammarly – always – detects passive voice use.

Intricate Text

Grammarly exposes unclear and hard-to-follow sentences in the written piece. Sometimes it gives alternatives (if one is available in its database), but usually, it only tells you to rephrase the sentence to make it more understandable.

Monotonous Sentences

If you continuously write similar sentences in a passage, Grammarly will detect these sentences’ monotonous nature and advise you to rephrase them.

Grammarly detecting a monotonous passage

Sound Confident Suggestion

Grammarly suggesting alternatives to sound confident

Politeness Suggestion

Sound more diplomatic with Grammarly!

Delivery

Grammarly Premium catches informal sentence structure like a preposition at the end of a sentence. Some other informalities include inappropriate colloquialisms, split infinitives, etc.

Grammarly points out informality.

Engagement

Grammarly Premium points out overused words and suggests using an alternative here, but sometimes it doesn’t provide suitable options like the Thesaurus Writing Tool.

Grammarly suggesting engaging alternatives

Most of the time, the suggestions are worth considering, though.

Grammarly is suggesting more engaging alternatives

Grammarly Free vs. Grammarly Premium

The Grammarly Free version catches all critical issues as it checks for 150 Grammar Rules to determine errors in a document. The Premium version looks for over 400 Grammar Rules and detects far more problems than the Free version.

I wrote an article and checked it through both the Free and the Premium versions. Here is the difference between how the stats of both look like before making the suggested changes:

Original Stats (before checking with Grammarly Free)

Original Stats (before checking with Grammarly Premium)

After editing another article and making the suggested changes, here’s how the Free version stats look like:

Grammarly Free Stats

After editing the same article using the Premium version, the stats look like the following:

Grammarly Premium Stats

Grammarly vs. Human Proofreader

Grammarly is a marvelous tool, but it is incomparable to human proofreading. Grammarly cannot detect the sense and meaning of the written text. It catches blunders using English language and grammar rules as efficiently as a machine can. However, some mistakes can slip through Grammarly if there is no syntax error, but just a linguistic or semantic misuse.

Grammarly didn’t suggest anything for a nonsense sentence

Grammarly is not an alternative to human proofreading

Pros of using Grammarly in 2021

Context-Based Grammar Checker

Grammarly is evolving with time and has gotten pretty accurate in identifying common mistakes. Its extensive database helps Grammarly recognize errors based on the context.

Real-Time Grammar and Spelling Checker

Grammarly scours the whole text for errors when you provide it a written document. Thankfully, it also checks for blunders as you write or edit your text in any product form – Chrome Extension, Online Editor, Word Add-in, Desktop App (Windows and Mac), and the Grammarly Keyboard for iOS and Android.

Accessible Interface and Robust Editing

With Grammarly, you get a highly-efficient software, which is not only a phenomenal editor but also incredibly easy to use.

Customizations – Set Goals and Personal Dictionary

You can customize your Set Goals and your Personal Dictionary with the ‘Add to Dictionary’ feature in the Error Cards. This element is convenient for proper nouns and personal vocabulary (even words from a different language).

Tone Detector

Based on your Goals, Grammarly, through its tone detector emojis, cautions you of your tone – the vocabulary and phrasing you are using. You can adjust goals keeping in mind your target audience and choose the most appropriate words to use.

Clarity Checker

Apart from basic grammatical mistakes, Grammarly helps you fix linguistic oversights. It tracks down a wide range of slip-ups, including dangling modifiers, intricate text, split infinitives, passive voice misuse, redundancies, and many other slips. In essence, the Clarity Checker elevates the level of your writing.

Plagiarism Checker

It is a bonus in all senses of the word. It might not be essential to the app, but it certainly assists users. Grammarly plagiarism checker is not the absolute best in the industry, but it does the job swiftly. It checks plagiarism across 16 billion pages on the internet and ProQuest’s database.

Error Cards

Error cards are compact, simple, and instructional. They serve their purpose elegantly. Any shortcoming that you experience in Grammarly’s usage so far is due to its still-not-so-extensive database. Error cards also fall short when it comes to giving suggestions due to this very reason. Otherwise, they are usually handy.

Free Version

You can proofread, remove typos, and analyze the content quickly via the app’s free version. You can also use it before buying the Grammarly Premium subscription.

The Grammarly Keyboard

Supported on both Android and iOS, The Grammarly Keyboard App functions like the auto-correct feature. It gives real-time suggestions about the proper use of grammar and spellings in the written text. Grammarly is now available for iPad and supports hardware keyboards as well.

Grammarly Support

Grammarly provides customer support via its extensive database and email. By now, almost all popular queries have a database entry. Furthermore, the Grammarly Blog assists with learning English grammar rules.

Knowledge-base

Grammarly has amassed a plethora of information in its database, which helps run the application smoothly. This knowledge allows the app to identify problems based on the context. You will find accurate solutions for most common issues, thanks to its extensive database growing with time.

Grammarly Blog

The Grammarly Blog focuses on teaching people English grammar rules and common mistakes in their writing. There are dedicated articles for each item; separate sections cover different punctuation like Commas, Hyphens, etc.

Writing Stats

The weekly writing stats sent via email and the downloadable detailed performance stats PDF give you comprehensive feedback on your writing. This feature helps you pinpoint your mistakes better than anything else available in the market.

Insights

Grammarly Insights are the real-time feedback that the application provides regarding your writing. It bases it on your Set Goals. You can customize this feedback according to your needs, which can be amazingly valuable if you cover different audiences. Insights also include the reading time and speaking time, which is particularly useful to Vloggers, YouTubers, etc., who can quickly determine how much time their script will take on the video.

Reliability

Grammarly is the most popular and best-in-class digital writing assistant tool, growing exponentially both in features and number of users, indicating that it will provide the best services to its customer base.

Grammarly is notably popular among professional writers, bloggers, publishers, marketers, and businesses, showing that Grammarly has a demanding clientele to please. Therefore, their standards are supposed to be (and they are) higher than the competition.

Product Investment

Having more than a million downloads per month and being a top-1000 website by traffic globally, Grammarly has raised $200M in total funding at a valuation of $1B+ so far, which speaks volumes of its success, investors’ trust in the product, and its projections.

Cons of using Grammarly in 2021

Free Version is Limited

The Free version identifies only critical grammatical errors, typos, and limited ‘conciseness.’ Moreover, it only lists the number of total advanced clarity issues in the text with an ‘Ad’ that keeps asking you to buy a Premium subscription for these issues. It also doesn’t support plagiarism checking.

Premium Version is a Tad Expensive

The biggest drawback of Grammarly is that it is a tad expensive for many. Grammarly Premium can be a costly subscription at $30 per month if you don’t have much writing to proofread.

Semantic Issues

Grammarly is good at picking fundamental grammar mistakes – even context-based grammar issues, but it still cannot understand what you have written. If you write a nonsense sentence with no grammatical fault, Grammarly will consider it a correct sentence. It can also happen with incomplete sentences.

Insufficient

Grammarly is a mighty grammar checker but lags behind when it comes to rating the whole document. Its scoring is based on mistakes and length of words and sentences only, unlike some other tools that provide a more comprehensive text scoring. Grammarly is also not an alternative to human proofreading as it can’t understand the meaning of the written content.

Limited Vocabulary

Grammarly has a limited vocabulary in its database so far, which leads to inaccurate synonym suggestions at times. The Thesaurus Writing Tool, another free digital writing assistant, has an extensive vocabulary due to its vast Thesaurus.com database and offers far more vocabulary suggestions and alternatives.

Alternatives Not Provided for Every Issue

For many suggestions like Intricate Text, Split Infinitives, etc., Grammarly doesn’t provide an alternative. You have to rephrase the sentence yourself. Grammarly only points out bloopers sometimes, which can be a little frustrating for amateur writers.

Not Supported Everywhere

Grammarly is not supported everywhere yet. The most prominent places are Google Docs (in Beta at the moment – which doesn’t include Grammarly Premium corrections and the Pop-up Grammarly Editor) and desktop applications. However, it works on the web versions of these desktop applications via its browser extension.

Insufficient Formatting Options in the Editor

Grammarly Editor is imperfect for writing purposes. It is incomparable to authoritative text editors like Microsoft Word and Google Docs. So you have to write your text in another editor and import it in Grammarly for proofreading if you want proper formatting of your document.

Irritating and Aggressive Advertising

Grammarly wants you to upgrade all the time. When using the Free version, you’ll get constant notifications to upgrade to Premium to check for issues that are not available in the Free version.

Only One Language Supported

Grammarly doesn’t offer support for languages other than English. There is also no option available for translation like Ginger.

Only One Account for Premium

The Grammarly Premium account gives you only one license for use on up to five devices. It is an obstacle for people with multiple accounts for different purposes. Grammarly Premium is already expensive, so buying two licenses is not feasible for the majority.

Top 5 Free Grammarly Alternatives 2021

Grammarly stands out as the most prominent and well-received tool when you compare all popular digital writing assistants. It has been endorsed and appreciated by countless publishers and writers. Grammarly has become a top product in the digital writing industry with its robust marketing and significant NLP and AI improvements.

Grammarly Inc. has secured enough funding as of late 2019 to improve its natural language learning database to enhance its AI-based application further. Keeping all this in mind, it is evident that Grammarly is dominating the market. Still, there are a few products that come close for one reason or the other. Here are the top 5 Grammarly alternatives in 2021:

ProWritingAid

Pros: Long-Form Writing (Books, etc.), Writing Insights, Separate Checking of Issues, MS Word Add-in, Efficient Browser Extension

Cons: Short-Form Writing, Fewer Errors Detected, Not for Amateurs, No Free Version

ProWritingAid is considered a worthy alternative to Grammarly (notably for long-form writing – books, etc.), but it falls far behind Grammarly for short-form writing.

ProWritingAid is accurate, feature-rich, and integrates well with apps and websites, but the interface is not as user-friendly as Grammarly’s. It also reveals fewer issues as Grammarly has advanced context-based grammar checking capabilities.

ProWritingAid offers better pricing and value for money (Premium is $60 per year, $70 with Plagiarism Checker), and it also has a Lifetime Plan. However, it doesn’t have a free plan like Grammarly. The Online Editor has no word limit, unlike Grammarly’s 60-pages or 100,000 character limit.

ProWritingAid provides many options/tabs to check for each issue separately, handy for longer articles or books. However, it is not as user-friendly for short writing pieces.

It also presents a better analysis of the whole document and provides a lot of information regarding your writing, which you can use to improve your writing style.

ProWritingAid has an easy-to-scroll-through panel at the right-side that contains corrections and suggestions, which you can use to see all issues without scrolling the entire document.

ProWritingAid has the following tabs to check for each issue separately:

  • Grammar
  • Spelling
  • Overused
  • Readability
  • Cliche
  • Sticky
  • Diction
  • All Repeats
  • Echoes
  • Thesaurus
  • Dialogue
  • Consistency
  • Pacing
  • Pronouns
  • Alliterations
  • Homonyms
  • Transition
  • Acronym

Ginger

Pros: Keeps Formatting, 60 Languages & Translation, Built-in Dictionary, Browser Extension, Free Version

Cons: Fewer Issues Detected, Fewer Insights, Interface is just OK, no MS Word plugin

Ginger is also a notable competitor of Grammarly. It has a free version, and it integrates well with different websites. However, it doesn’t have an MS Word plugin. It is also not as accessible due to its clunky interface.

Ginger is not as powerful as Grammarly, but it is still a decent alternative. Ginger’s annual subscription is $89.88 (cheaper than Grammarly’s).

Ginger keeps the original formatting of the text document, which is pleasant. It also has a Translator within the app that supports 60 languages. Also, there’s a built-in dictionary, which you can use to find alternatives to overused words.

WhiteSmoke

Pros: Cheap, Integrates with Platforms, Gimmicks – i.e., Templates, etc.

Cons: Interface is awful, Fewer Mistakes Caught

WhiteSmoke is cheap to use, but it has a horrible interface. It integrates with many platforms, but it is incomparable to an advanced tool like Grammarly. It has some useful gimmicks like templates for specific writing purposes, i.e., Sorry, Thank You, Condolences, etc.

The annual subscription of WhiteSmoke costs $79.99. However, it is not advanced enough to be considered better value for money.

Thesaurus Writing Tool

Pros: Free, Vocabulary suggestions on hovering the cursor over a word, Blog

Cons: Editor is dreadful to use, Ruins Formatting

Thesaurus Writing Tool is a free-to-use online text editor powered by Thesaurus.com. You can copy/paste or write directly in the Editor. It doesn’t retain the original formatting, which makes it a bit uncomfortable to use. Just click on the ‘Check for Grammar’ button, and it will work its magic. It also has a dedicated blog that teaches you how to write better.

The Thesaurus Writing Tool is unimpressive when checking grammatical errors, but it is highly potent in vocabulary suggestions. Its interface is simple but insufficient. Hover over any word, and it will show you a vocabulary card with a lot of synonyms. Clicking on any suggestion will replace the original term with the selected item. The replaced word gets a yellow underline. An undo option is available if you are not happy with your word selection.

Hemingway App

Pros: Free, Information about Text, Text Readability Score

Cons: Ruins Formatting, Fewer Mistakes Caught

Hemingway App is yet another incredible tool that is quite capable and straight-forward. It is convenient for analyzing your document as it scores the content based on its readability. It has a free web app and a paid desktop app. You can copy/paste into the online Editor or write directly, but it messes up the formatting.

Hemingway App identifies the use of passive voice, adverbs, and difficulty of reading. It recognizes long sentences – even the easy-to-read ones – as complex, which affects the document’s grade.

Final Verdict: Grammarly Review 2021

Using advanced NLP and AI, Grammarly free is hands-down the best and must-have writing, editing, and proofreading tool for everyone that checks for spelling and critical grammar mistakes. Easy to use, compatible with most popular products, and trusted by millions of users, Grammarly instantly elevates your writing everywhere; statuses, comments, emails, documents, tweets, you name it! Trying out the free version before upgrading to a premium plan also makes sense.

Grammarly Premium is a more robust and advanced tool with numerous amazing features like an advanced clarity checker, tone detector, and plagiarism checker. The Premium version is unparalleled when complemented with knowledge of the English language and some other tools. However, it is insufficient as a standalone tool because it can make slips (especially semantic ones).

I highly recommend Grammarly Premium to professionals (freelancers, writers, bloggers, authors, publishers, and editors) who require intensive use of the app. Similarly, Grammarly for Business is a good investment if your team does intensive writing. Non-intensive users should stick to the Free version as it suffices.

Aa one user said, “Grammarly Premium helps you sound like a pro, or at least helps you avoid looking like a fool!”

FAQs About Grammarly

Is Grammarly a good app?

Yes, Grammarly stands out among its competitors as it has advanced context-based grammar checking capabilities, thanks to its up-to-date natural language processing and artificial intelligence.

Is Grammarly Premium worth it?

Yes, for the most part. However, it is a tad expensive for many. It is suitable for professionals and businesses that have lots of writing needs. It identifies several advanced grammar issues that the Free version only counts. However, it is not a substitute for human proofreading as it can make linguistic mistakes that a human can easily find.

Is Grammarly supported in Google Docs?

It is in Beta at the moment. So, it should be available shortly. At the moment, it is imperfect as it only specifies the number of errors. You have to scroll the document to find those mistakes (underlined red) on your own. It has already started working in the comments, though.

Is Grammarly supported in Quora?

Yes, Grammarly works with Quora.

Is Grammarly supported in Medium?

Yes, Grammarly is available for Medium.

Can Grammarly replace a professional editor?

No, it can’t. Grammarly can make simple semantic mistakes because it doesn’t know the meaning of the written text, so it cannot replace a professional editor. It is only suitable for catching syntactic issues.

Is Grammarly supported in Microsoft Word?

Yes, a plugin is available. It is an efficient plugin as it gives similar options in Microsoft Word as it does in its online editor and desktop application. Grammarly is now available for both Windows and macOS versions of MS Word.

Is Grammarly available for Mac?

Yes, Grammarly’s desktop app is available for macOS. Grammarly is available for both Windows and macOS. Grammarly for MS Word is also available for Mac now.

Is Grammarly supported in WordPress?

Yes, it is supported. You can use Grammarly in WordPress via its browser extension.

Is Grammarly supported in Gmail?

Yes, it is. You can edit your email using the Grammarly browser extension within Gmail. However, it is not the best solution for lengthy content. For extended text, the Online Editor, the Desktop App, and the MS Word Add-in are better options.

Does Grammarly work offline?

No, it doesn’t. Grammarly uses its database to run the app, so an internet connection is necessary.

Does Grammarly help you improve your writing?

Yes. If you read the weekly stats, detailed performance stats PDF, and Grammarly Blog for grammar rules and writing tips and try to implement them in your writing, Grammarly can significantly improve your writing capabilities.

Is Grammarly Safe and Secure?

Yes, Grammarly is quite safe, as Google verifies it. Moreover, Grammarly is as secure as any other site that uses SSL/TLS encryption. It is also reliable for plagiarism checking as it doesn’t violate your privacy.

What is the Grammarly cancellation refund policy?

You can get your money back if you are not satisfied with the Premium subscription by contacting Grammarly support within ten days.

Is Grammarly a reliable checker?

Yes, Grammarly outperforms its competitors. Yet, it cannot surpass a professional human editor.

Is Grammarly available for Android/iOS?

Yes, it is. You can use the Grammarly Keyboard to edit your text for grammar and spelling errors by installing the Grammarly Keyboard app from the Play Store or the App Store. It works like the auto-correct feature. Grammarly is now available on iPad as well.

Check out Grammarly for yourself.

 

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Looking for something new to get you excited about design work? This list is packed with all kinds of goodies to help you feel inspired and ready to work.

Here’s what new for designers this month.

Top Picks for March

Same Energy

Same Energy, in beta, is a visual search engine. You can search with a minimum number of words or an image. The website is designed to help you find art, photography, decoration ideas, and practically anything. It uses deep learning and algorithms to create images on the home page, and you can create feeds in the same manner. The coolest part of this tool is that it tries to match the visual and artistic style you ask for with image mood and objects.

SVG Repo

SVG Repo is a collection of more than 300,000 SVG vectors and icons that you can download and use in projects for free (even commercial use). The site has a powerful search tool to help you find the right image, and the platform is designed so that you can contribute.

Penpot

Penpot is an open-source design and prototyping platform for cross-domain teams. It is a web-based tool that isn’t dependent on any operating system and works with open web standards. It’s designed to be zippy and interactive so your team can work fast.

Directual

Directual is a no-code platform for building scalable apps using a visual interface. (Perfect for designers with less development experience.) It includes integrations with other popular tools and is free to use while figuring out how the app works and how you can make it fit your business goals.

HTML Boilerplates

HTML Boilerplates helps you start web projects by generating a custom HTML boilerplate that you can download. Just choose the elements you want to include and then copy and paste the code into your editor.

6 Productivity Boosters

Rows

Rows is a spreadsheet tool with built-in web integrations that’s made for team collaboration. It works with other tools you already use, such as Google Analytics, Twitter, LinkedIn, Mailchimp, and so many others. Without scripts, you can use it to automate workflows, analyze data, share dashboards, and build forms and tools that make work simpler.

Form.Taxi

Form.taxi is a premium web-based form tool. You can create web forms without code or programming and connect them to your website. The tool then stores information, filters for spam, and notifies you of form submissions.

Verbz

Verbz is a voice productivity app that allows you to create notes, assign tasks, make announcements, run standups, or chat. Talk or type, listen or read. It works as your own voice assistant for teams. It’s available in Beta from the App Store, and there’s a waitlist for Android users.

Flameshot

Flameshot is a tool for grabbing screenshots. It has a customizable appearance, is easy to use, and lets you draw and edit screenshots as you work.

Kitemaker

Kitemaker is a collaboration tool for development processes. It can help you keep track of everything from tools such as Slack, Discord, Figma, and Github in one place. It helps you structure projects and keep discussions about work moving forward in one place.

This Code Works

This Code Works is a place to save code snippets that work for when you need them again. You can group and organize snippets and share with others. You might think of it as the “Pinterest of code.”

3 Icons and User Interface Elements

Sensa Emoji

Sensa Emoji is a collection of common emoji icons that you can use in your materials. Every element is fully vector and free to use.

Google Fonts Icons

Google Fonts now supports icons, starting with Material Icons. Choose between outlined, filled, rounded, sharp, or two-tone options in the open-source library.

Toolbox Neumorphism Generator

Toolbox Neumorphism Generator is a design tool that helps developers to generate CSS in the soft UI /neomorphism style for the elements with real-time output.

3 Tutorials and Demos

An Interactive Guide to CSS Transitions

An Interactive Guide to CSS Transitions explains everything you need to know about this great animation tool for website designers. This tutorial digs in with code and examples to help you create more polished animations and is designed for anyone from beginners to experienced designers with some pro tips throughout.

About Us Pop-Out Effect

The About Us Pop-Out Effect adds a special element to any team or contact page with a nifty pop animation. Each person seems to lift out of the circle frame in this pen by Mikael Ainalem.

Interactive Particles Text Create with Three.js

Interactive Particles Text Create with Three.js is a web element you could play with all day. Text shifts into particles and follows mouse movement in a fluid motion in the pen by Ricardo Sanprieto.

10 Fresh Fonts and Text Tools

Bitmap Fonts

Bitmap Fonts is a collection of various bitmap typefaces all pulled and stored in a single location. This is the perfect solution if you are looking for a bitmap option.

Uniwidth Typefaces

Uniwidth Typefaces for Interface Design is another collection of fonts for a specific purpose – here universal widths for interface design. Uniwidth fonts are proportionally-spaced typefaces where every character occupies the same space across different cuts or weights. This is both a tutorial on the type style as well as font collection.

Bubble Lemon

Bubble Lemon is a typeface for projects with a childlike feel. With an outline and regular style, the thick bubble letters look like some of the sketches you may have done in grade school.

Core Font

Core Font is an open-source project with a funky and modern style. It has a full upper- and lower-case character set, numerals, and a few punctuation marks.

GHEA Aram

GHEA Aram is a superfamily with a Central European flair, according to the type designer. The premium typeface includes everything from light to black italic and even some Armenian ligatures.

Make Wonderful Moments Duo

Make Wonderful Moments Duo is a script and sans serif font pair with a lighthearted feel and highly readable character set. The regular (sans serif) only has uppercase characters.

Ribheud

Ribheud is a slab-style display font with a heavy look and strong presence. What makes it interesting is the left-outline/shadow on each character.

Rose Knight

Rose Knight has an old-style feel that can take on multiple moods, depending on supporting design elements. All of the characters are uppercase with alternates. It could make a fun branding option.

The Glester

The Glester is a beautiful premium typeface in a calligraphic style. The most interesting element of this typeface is all of the extra decorations that allow you to change individual characters (380 glyph alternates).

Velatus

Velatus is a vintage-style typeface with plenty of swashes and flourishes that make it unique. It comes with 157 characters and 96 glyphs.

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Les clients optent de plus en plus pour des expériences riches de sens et s’en remettent à l’IA pour toutes les autres tâches. C’est pourquoi les entreprises doivent oublier la routine et tendre vers le sublime.

Des clients en quête de sens

Appelons ça la révolution de la quête de sens. De Facebook aux cours de yoga, en passant par les manuels de développement personnel, tout est mis à la disposition d’une classe moyenne mondiale en pleine explosion (+160 millions chaque année (1)) pour l’aider à donner plus de sens à son quotidien, un objectif auxquels aspirent instinctivement tous les hommes (2).

Bien que les entreprises soient tout de même tenues de répondre aux attentes traditionnelles des clients (des produits et services de qualité fournis avec un maximum d’efficacité et un service client optimal), elles doivent maintenant également se focaliser sur la vie à laquelle aspirent les clients. Si une partie de l’expérience client ne parvient pas à offrir un sentiment gratifiant sur le plan émotionnel, elle sera alors reléguée en arrière-plan (voir « L’IA comme intermédiaire »), où des algorithmes de type « configurez puis oubliez » prendront le relais (3).

Avec des technologies comme le Machine Learning, le cloud computing et l’IoT, tout ce qui est perçu comme routinier ou répétitif se transforme en une expérience client automatisée en arrière-plan. Mais, la bonne nouvelle, c’est que ces mêmes technologies constituent aussi un nouveau moyen pour les entreprises de donner plus de sens qu’aujourd’hui aux différentes composantes de l’expérience.

Les différents types d’expériences riches de sens

Bien qu’il existe autant de définitions du terme « expériences riches de sens » que de personnes, pour les entreprises, ces expériences entrent dans quatre grandes catégories :

Divertissement

Dans des centres commerciaux de Californie, de Floride, du Nevada et du Royaume-Uni, cette année, les clients ont enfilé des casques de réalité virtuelle (RV) et ont déambulé dans un espace conçu pour leur donner l’impression d’être dans un film Star Wars. L’expérience a reçu d’excellentes critiques (4). Les frontières entre les marques grand public, les détaillants et le divertissement continueront de s’estomper, comme en témoigne le succès de films et vidéos YouTube qui sont, pour ainsi dire, l’extension de publicités ou jeux vidéo (5).

Interaction

Dans les petites villes, les gens avaient pour habitude d’aller chez le boucher ou dans l’épicerie du coin non seulement pour acheter des produits de première nécessité, mais aussi pour faire le plein de rumeurs sur le quartier. Avec l’apparition des grandes surfaces, ces expériences sociales ont quasiment disparu. Mais grâce au gain d’efficacité généré par le Machine Learning et le commerce en ligne, les retailers peuvent contrecarrer cette tendance en offrant aux gens de nouvelles façons de communiquer avec les autres et avec leurs communautés. L’utilisation de technologies comme la RV, la réalité augmentée (RA) et l’IA pourrait permettre aux retailers haut de gamme de devenir les boîtes de nuit du 21e siècle, par exemple, ou encore à un stade de devenir un nouveau centre commercial.

Apprentissage

Les entreprises doivent s’inspirer de notre fascination pour le fonctionnement des choses pour créer ou développer des relations riches de sens avec leurs clients. En améliorant leur connaissance d’un produit, l’expérience des clients devient ainsi plus riche de sens. Par exemple, les fabricants de téléphones mobiles se livrent une guerre sans merci sur la qualité de leurs appareils photo. Ils ont donc tout intérêt à offrir des cours de photographie en magasin et à domicile par le biais de technologies comme la RV et la RA.

Aspiration

L’alignement des ventes sur une aspiration humaine fondamentale pourrait expliquer pourquoi le nombre de centres de bien-être et de remise en forme dans les centres commerciaux a doublé au cours des cinq dernières années (6). Cela explique aussi pourquoi les applications de suivi de santé et de fitness sont devenues si populaires. Les clients recherchent en effet des moyens de surveiller leurs progrès et de partager leurs objectifs avec une communauté plus vaste.

Que peut faire votre entreprise ?

Votre expérience est dépourvue de sens ? Créez-le !

Les entreprises qui n’offrent pas déjà de dimension riche de sens à l’expérience qu’ils proposent seront reléguées au second plan par les clients ou par des agents d’IA axés sur l’efficacité et agissant pour leur compte. Elles doivent mettre les bouchées doubles pour maximiser le moindre élément riche de sens dans leur expérience et ainsi se protéger de la concurrence. Elles peuvent utiliser les nouvelles tech­nologies pour repousser les limites de l’expérience ou aller complètement au ­delà de ces limites pour donner à leurs produits ou services une autre dimension, où des expériences riches de sens existent déjà.

Prenez soin de vos clients, ne les contrôlez pas

Dans un monde où les clients peuvent exprimer ce que bon leur semble à un assistant d’IA vocal, il est impossible de contrôler la totalité de leur expérience. Prendre soin des clients est donc la meilleure alternative. Vous les aidez ainsi à laisser de côté le superflu et démontrez votre capacité à rassembler le meilleur dans une sorte de forfait d’abonnement, même si une partie de ce travail doit être effectuée par des tiers (comme une marque de niche ayant une expertise bien précise dans un domaine donné).

Supprimez toute distraction

Une fois la proposition de sens essentielle identifiée, automatisez tout ce qui peut distraire le client des éléments les plus riches de sens de l’expérience.

Fournissez une plateforme créatrice de sens

Les entreprises peuvent créer des plateformes technologiques créatrices de sens à un coût relativement bas. Dans le domaine du fitness, par exemple, les entreprises fournissent des plateformes permettant aux développeurs de créer des applications qui aident les utilisateurs à se sentir connectés grâce à différents types de données : meilleurs scores personnels, itinéraires crowdsourcés et compétitions « Roi de la colline ».

Article publié en anglais sur insights.sap.com


Références :

(1) Homi Kharas, The Unprecedented Expansion of the Global Middle Class: An Update (L’expansion sans précédent de la classe moyenne mondiale : mise à jour) (Brookings, février 2017), https://www.brookings.edu/research/the-unprecedented-expansion-of-the-global-middle-class-2/.

(2) Neel Burton, « Our Hierarchy of Needs » (Notre hiérarchie des besoins) Psychology Today, 23 mai 2012 (mis à jour en septembre 2017), https://www.psychologytoday.com/us/blog/hide-and-seek/201205/our-hierarchy-needs.

(3) Volker Hildebrand, Lori Mitchell-Keller, Christopher Koch et Polly Traylor, « Customer Relationship Status: It’s Complicated » (Statut de la relation client : c’est compliqué), Digitalist Magazine, 18 novembre 2015, https://www.digitalistmag.com/executive-research/customer-relationship-status-its-complicated.

(4) « The VOID – Glendale Galleria », Yelp, consulté le 2 octobre 2018, https://www.yelp.com/biz/the-void-glendale-galleria-glendale-2.

(5) « La Grande Aventure Lego », Warner Bros., consulté le
2 octobre 2018, https://www.warnerbros.com/lego-movie.
« Assassin’s Creed », 20th Century Fox Movies, consulté le
2 octobre 2018, https://www.foxmovies.com/movies/assassins-creed.

(6) Diana Olick, « Malls Hope to Get Back in Shape by Adding Gyms » (Les centres commerciaux espèrent retrouver la forme en installant des salles de gym), CNBC, 1er février 2018, https://www.cnbc.com/2018/02/01/malls-hope-to-get-back-in-shape-by-adding-gyms.html.

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