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Levallois-Perret, le 16 mars 2023 – SAP France signe la Charte LGBT+ de l’Autre Cercle, véritable référent en matière d’inclusion des personnes LGBT+ dans le milieu professionnel, et ambitionne de poursuivre un objectif qui découle d’une stratégie plus globale chez SAP : « être l’entreprise Tech la plus inclusive au monde », tel qu’annoncé par Christian Klein, CEO & Executive Board Member de SAP.

La diversité et l’inclusion sont devenues des priorités pour les organisations qui concentrent davantage leurs actions autour de ces enjeux sociétaux. En tant qu’entreprise engagée, SAP France souhaite défendre ce qui est juste et tend, par cette action, à poursuivre une démarche forte et volontariste en matière d’inclusion pour les collaborateurs appartenant à la communauté LGBT+.

 

Les engagements

L’Autre Cercle, Association française de référence qui œuvre pour l’inclusion des personnes LGBT+ dans le monde du travail depuis plus de 25 ans, anime un réseau d’employeurs et de signataires d’entreprises engagés pour favoriser l’inclusion des personnes LGBT+ dans le milieu professionnel. Chaque signature est valable pour une durée de 3 ans.

En signant la Charte de l’Autre Cercle, SAP France s’engage à :

  • créer un environnement inclusif pour les collaboratrices et les collaborateurs LGBT+ ;
  • veiller à l’égalité des droits et de traitement entre toutes les collaboratrices et tous les collaborateurs, quelle que soit leur orientation sexuelle ou leur identité de genre ;
  • soutenir toutes les victimes de propos ou d’actes discriminatoires ;
  • mesurer les avancées et partager les bonnes pratiques pour faire évoluer l’environnement professionnel.

Cet engagement vient compléter les nombreuses actions déjà menées en faveur de la diversité et de l’inclusion au sein de SAP France (diversité de genre, de génération, personnes en situation de handicap, neurodiversité …) et encourage chacun et chacune à défendre la diversité, l’équité et l’inclusion chaque jour de l’année. L’occasion également pour SAP France de réaffirmer ses valeurs de respect et de bienveillance, tant en interne qu’auprès de tout son écosystème, afin d’être – ensemble – tous acteurs du changement.

 

Lancement de Pride@SAP

Au fil des décennies, SAP a su créer des espaces d’écoute, sûrs, où l’on se sent accueilli et où l’on peut venir alimenter la créativité de l’entreprise. Le bien-être au travail gagne de l’importance et devient un facteur d’attractivité, de fidélisation et d’engagement. Chaque entreprise doit pouvoir adapter son identité et ses valeurs à ces évolutions.

C’est dans cette optique que SAP France annonce le lancement de son réseau professionnel Pride@SAP France pour que chacune et chacun puisse revendiquer sa fierté d’être elle-même et lui-même.

 

Le mot des porte-paroles

Olivier Nollent, Président, Directeur Général de SAP France indique : « En signant cette charte, nous avons vocation à toucher tous nos employés mais aussi tout notre écosystème de partenaires, de clients ou d’investisseurs. Notre ambition est de montrer la voie, dans la continuité de nos actions en faveur de la diversité et de l’inclusion, et de faire écho au-delà de notre propre environnement. »

Caroline Garnier, DRH SAP France & Maroc ajoute : « La diversité contribue à rendre notre lieu de travail plus performant et l’inclusion est nécessaire pour l’épanouissement de chacun – toutes deux requièrent une attention constante, de la vigilance et des actions concrètes. Notre objectif est de promouvoir un environnement de travail dans lequel chacune et chacun peut s’épanouir, quelle que soit son orientation sexuelle ou son identité de genre. Sois fièr·e d’être toi-même ! »

 

Denis Triay, Président de L’Autre Cercle : « Comme les autres facteurs de diversité, ceux de l’orientation sexuelle et de l’identité de genre confèrent un regard et une expérience de vie différente qui permettent d’enrichir les réflexions et les modes de décisions dans les organisations. La norme induit un mode de pensée qui rassure, la diversité propose un mode de pensée en rupture.
La diversité est le catalyseur de la performance et de l’innovation, il  est de la responsabilité des employeurs de savoir la préserver, de la cultiver et de la promouvoir. C’est non seulement un enjeu de responsabilité sociétale mais aussi un enjeu de développement stratégique des organisations.
 »

Catherine Tripon, Porte-parole et Co-responsable du pôle Employeurs : « Quand on a pour devise d’améliorer le bien-être de toutes et tous, évidemment cela fait écho pour les employé.es de SAP. Tous les critères de diversité sont concernés par des démarches volontaristes inclusives. Mais cela ne peut se pérenniser sans embarquer l’ensemble du collectif de travail. Pour les personnes LGBT+, tenant compte des violences de part le monde, travailler dans une entreprise mondiale comme SPA, qui s’engage à les protéger et les valoriser dans leur parcours professionnel, c’est une marque d’engagement que la Charte LGBT+ permet de consolider. »

 

 

A propos de SAP

La stratégie de SAP est d’aider chaque organisation à fonctionner en « entreprise intelligente » et durable. En tant que leader du marché des logiciels d’application d’entreprise, nous aidons les entreprises de toutes tailles et de tous secteurs à opérer au mieux : 87 % du commerce mondial total est généré par nos clients. Nos technologies de Machine Learning, d’Internet des objets (IoT) et d’analyse avancée aident nos clients à transformer leurs activités en « entreprises intelligentes ». SAP permet aux personnes et aux organisations d’avoir une vision approfondie de leur business et favorise la collaboration pour qu’ils puissent garder une longueur d’avance sur leurs concurrents. Nous simplifions la technologie afin que les entreprises puissent utiliser nos logiciels comme elles le souhaitent, sans interruption. Notre suite d’applications et de services end-to-end permet aux clients privés et publics de 25 secteurs d’activité dans le monde entier, de fonctionner de manière rentable, de s’adapter en permanence et de faire la différence. Grâce à un réseau mondial de clients, de partenaires, d’employés et de leaders d’opinion, SAP aide le monde à mieux fonctionner et à améliorer la vie de chacun.

Pour plus d’informations, visitez le site www.sap.com. 

Contact presse SAP : sylvie.lechevin@sap.com

 

A propos de l’Autre Cercle

Association créée en 1997, L’Autre Cercle est l’acteur français de référence pour l’inclusion des personnes LGBT+ au travail. Ses valeurs sont le respect, l’humanisme, l’indépendance, l’engagement et le pragmatisme. Elle œuvre pour un monde professionnel épanouissant, inclusif et respectueux des personnes dans toutes leurs diversités, quelle que soit leur orientation sexuelle ou identité de genre. Outre sa vocation d’observatoire, ses missions sont d’accompagner les organisations et de promouvoir les bonnes pratiques. L’Autre Cercle fédère plus de 230 organisations publiques et privées adhérentes et/ou signataires de la Charte d’Engagement LGBT+ réunissant plus de 2 millions de salarié·e·s et agent·e·s.

The post SAP France signe la Charte d’Engagement LGBT+ et lance son réseau professionnel Pride@SAP France appeared first on SAP France News.

Source de l’article sur sap.com

Le 27 février 2023, SAP France (SAP:SE) et Neobrain s’unissent en intégrant les solutions clés de la 1ère Talent Marketplace Européenne au sein du SAP Store, leur objectif étant de proposer aux clients SAP les outils cruciaux pour détecter, mobiliser et anticiper les compétences.

SAP Store est la marketplace en ligne où les clients SAP du monde entier peuvent découvrir, essayer, acheter et renouveler les solutions de SAP, mais aussi celles de ses partenaires de confiance. Disponible dans plus de 200 pays et territoires dans le monde, le SAP Store permet d’accéder à des solutions innovantes afin que chaque entreprise devienne plus intelligente et puisse accélérer ou transformer ses usages et activités.

Conscients de l’enjeu déterminant de proposer aux entreprises les outils les plus adaptés pour valoriser le travail des collaborateurs, suivre leurs évolutions et faire coïncider les enjeux RH et la croissance, SAP innove et intègre Neobrain dont les solutions répondent à ces besoins essentiels.

Neobrain offre en effet trois solutions permettant de répondre aux besoins urgents des RH et des managers : AI Skills ManagementTalent Marketplace et Strategic Workforce Planning pour apporter des réponses aux besoins suivants :

  • Visualiser en temps réel les compétences disponibles ou émergentes des Talents sur son secteur d’activité
  • Rendre plus accessibles et transparentes les opportunités internes (formations, postes ouverts, passerelles métiers possibles, etc.)
  • Mettre en place les stratégies RH visant à assurer la croissance de l’entreprise

 

Thierry Mathoulin, Head of HXM at SAP SuccessFactors France, déclare : « L’intégration de Neobrain au SAP Store est une étape clé dans la démarche de SAP qui vise à offrir à nos clients des services complets pour répondre à chacun de leurs besoins. Avec des assets et outils RH aussi reconnus, nous offrons désormais la possibilité à tous de faire du Talent Management un levier au service de leur croissance. »

« Que de chemin parcouru en 5 ans ! Nous sommes fiers de la reconnaissance et de la confiance accordées par SAP. Cette présence sur la marketplace SAP Store matérialise notre parfaite intégration avec les solutions SAP SuccessFactors. Neobrain se positionne comme le moteur d’intelligence embarquée pour construire une organisation basée sur les compétences. » précise Paul Courtaud, CEO de Neobrain

Pour plus d’informations, visitez le site www.sap.com. 

Contact presse : sylvie.lechevin@sap.com

 

A propos de Neobrain

Fondée en 2018 par Paul Courtaud, jeune entrepreneur âgé de seulement 22 ans à l’époque, NEOBRAIN est une scale-up spécialisée dans l’utilisation de l’IA au service de la gestion des compétences et du Workforce Planning. Elle est à l’origine d’une technologie (plateformes et application) permettant d’anticiper les compétences qui émergent et d’identifier les gaps avec les ressources disponibles. Parmi ses 120 clients : SAGE, TotalEnergies ou encore BOSCH… En 2022, la société réalise une levée de fonds de plus de 20M€ et rachète WiserSkills. Aujourd’hui, Neobrain compte 140 Neobrainers répartis entre Paris, Lisbonne et Francfort.

Plus d’infos sur neobrain.io

The post SAP intègre Neobrain, la 1ère Talent Marketplace d’Europe, sur son SAP Store appeared first on SAP France News.

Source de l’article sur sap.com

WALLDORF — SAP SE (NYSE: SAP) today announced its financial results for the fourth quarter and fiscal year ended December 31, 2022.

SAP Announces Q4 and FY 2022 Results

  • All financial outlook metrics met in FY 2022
  • Cloud revenue up 33% and up 24% at constant currencies in FY 2022. Q4 S/4HANA cloud revenue further accelerates, up 101% and up 90% at constant currencies
  • Current cloud backlog exceeds €12 billion, up 27% and up 24% at constant currencies
  • IFRS cloud gross profit up 38%, non-IFRS cloud gross profit up 37% and up 28% at constant currencies in FY 2022
  • IFRS operating profit flat, non-IFRS operating profit down 2% and down 7% at constant currencies in FY 2022. Q4 IFRS operating profit up 17%, non-IFRS operating profit up 5% and up 2% at constant currencies
  • 2023 outlook anticipates accelerating topline and double-digit non-IFRS operating profit growth
  • Targeted restructuring in 2023 reflects focus on strategic growth areas and accelerated cloud transformation
  • SAP has decided to explore a sale of its stake in Qualtrics

“SAP is more resilient than ever. We end 2022 with continued strong cloud momentum and a return to operating profit growth in the fourth quarter, marking an important inflection point. Heading into 2023, this gives us great confidence in delivering on our promise of accelerating topline and double-digit non-IFRS operating profit growth. As we enter the next chapter of SAP, I want to thank Luka for his great partnership on this journey.”

Christian Klein, CEO

“In my 37th and final earnings for SAP, I am proud that the SAP team is announcing excellent results and continued cloud momentum. We are on track to deliver our growth and profitability commitments for 2023. I am extremely confident in the continued success of SAP’s most exciting transformation in its history. Thank you to the wonderful SAP family that I have been part of for 27 years.”

Luka Mucic, CFO

 

Read the Quarterly Statement

The post SAP Announces Fourth Quarter and Full-Year 2022 Results appeared first on SAP France News.

Source de l’article sur sap.com

NEW YORK/WALLDORF, Allemagne – 7 décembre 2022 – PwC et SAP ont annoncé une nouvelle stratégie de co-innovation visant à faire du développement durable une partie intégrante des opérations commerciales. Cette stratégie vise à créer des solutions fiables pour relever les principaux défis Environnementaux, Sociaux et de Gouvernance d’entreprise (ESG). Elle couvre la mesure, le reporting et le pilotage du carbone ainsi que la décarbonisation de la chaîne d’approvisionnement, le risque climatique et l’analyse concurrentielle.

La nouvelle stratégie ESG s’appuie sur la force de l’alliance existante entre PwC et SAP, qui a fourni avec succès des solutions de transformation d’entreprise à des clients dans plus de 80 pays.

La stratégie comprend des solutions co-innovées, créées avec l’expertise approfondie de PwC en matière d’ESG et de comptabilité, visant à permettre aux entreprises d’appliquer des mesures ESG à travers leurs opérations fiables, auditables et vérifiables. Ces solutions s’appuient sur la solution SAP® Cloud for Sustainable Enterprises, ainsi que sur la solution SAP Sustainability Control Tower et la solution SAP Product Footprint Management. Ensemble, PwC et SAP aident les entreprises à tirer parti des solutions dont elles ont besoin pour satisfaire aux exigences de conformité et stimuler la croissance, afin de répondre aux attentes toujours plus grandes des clients et des investisseurs. Ils aident également les clients à façonner l’avenir de leur stratégie net zéro et de leur reporting sur le développement durable.

La stratégie de PwC et SAP comprend des solutions englobant une stratégie ESG à l’échelle de l’entreprise, allant de l’optimisation des transactions et de la reconnaissance des crédits d’impôt à la gestion des risques liés aux tiers et à l’analyse concurrentielle. Les trois principaux défis à relever en matière d’ESG, de réduction des émissions et de rapports sur le développement durable seront également abordés :

  • Le reporting et la diffusion aidant à satisfaire aux exigences en matière d’établissement de rapports et de diffusion des données sur la mesure du carbone de niveau investisseur, ceci afin de répondre aux demandes des investisseurs, prêteurs, régulateurs et clients.
  • L’opérationnalisation de la durabilité pour soutenir la prise en compte des mesures ESG, en particulier les questions sur le carbone, directement dans les fonctions commerciales, telles que la vente, la capitalisation et la fiscalité.
  • La gestion des risques, le suivi et la conformité de la chaîne d’approvisionnement étendant le soutien aux mesures ESG pour couvrir l’impact des fournisseurs sur les performances organisationnelles.

Des solutions comme l’outil primé Climate Excellence de PwC Allemagne, basé sur SAP Business Technology Platform, ont déjà démontré la force de la collaboration entre les deux organisations pour mettre sur le marché des innovations ESG.

PwC et SAP s’attachent à aider les entreprises à répondre aux exigences de reporting et d’auditabilité imposées par l’European Financial Reporting Advisory Group (EFRAG) et l’International Sustainability Standards Board (ISSB). Ils aident également les entreprises à se conformer à une décision connexe proposée par la Securities and Exchange Commission (SEC) des États-Unis. Les solutions fournies par PwC et SAP permettent de créer l’environnement en temps réel, et axé sur les données dont les clients ont besoin pour exploiter et promouvoir l’entreprise durable de demain.

Bob Moritz, Global Chairman de PwC, a déclaré : « L’ESG est devenu un impératif commercial et est au cœur de la stratégie mondiale de PwC, ‘The New Equation’, qui vise à aider les clients à instaurer la confiance avec leurs parties prenantes et à obtenir des résultats durables. De nouvelles exigences en matière de reporting et de divulgation ESG sont établies, et une plus grande transparence est essentielle pour instaurer la confiance. Cette conviction est au cœur de notre nouvelle stratégie de co-innovation avec SAP qui vient élargir notre collaboration pour mettre l’accent sur le développement de solutions ESG. PwC a travaillé intensément afin d’aider les entreprises à répondre à leurs exigences pour atteindre leurs objectifs ESG. L’association entre notre expertise et notre réputation de confiance et d’intégrité à la plateforme technologique de SAP, permettra d’apporter des capacités et des solutions plus larges pour répondre aux défis des entreprises dans le respect de leurs engagements ESG et de durabilité. »

Christian Klein, CEO et Membre du Conseil d’Administration de SAP SE, a déclaré : « La clé de la capacité de chaque organisation à atteindre ses objectifs de durabilité et à susciter des changements positifs, est la transparence. Notre collaboration permettra de combiner l’expertise sectorielle approfondie et la connaissance des clients de PwC avec notre portefeuille de technologies de pointe en matière de développement durable. La transparence ESG qui en résultera aidera les entreprises à réinventer leurs modèles économiques et à obtenir des résultats durables dont le monde a besoin de toute urgence.”

Pour en savoir plus sur la stratégie de co-innovation ESG de PwC et SAP, visitez notre site Web.

The post PwC et SAP lancent une nouvelle stratégie d’innovation pour aider les entreprises à atteindre leurs objectifs ESG et Net Zero. appeared first on SAP France News.

Source de l’article sur sap.com

There were mixed reactions on Thursday morning when Adobe announced it had acquired Figma.

Excited press releases extolling the benefits of the “collaboration” followed the news. Dylan Field, founder and CEO of Figma, said: “There is a huge opportunity for us to accelerate the growth and innovation of the Figma platform with access to Adobe’s technology…”

The reaction from the design community has been a little less enthusiastic.

The problem for the design industry is that we’ve been here before. The acquisition of Macromedia followed a period in which Adobe tried to compete, failed to update its legacy code, lost the battle, and purchased the victor. You only need to look at the number of former Macromedia products in Adobe’s stable (zero) to see where Figma’s heading.

Figma has grown faster than any of its rivals in the last eight years. It is, of course, easier to grow when you start at zero. But there’s no denying Figma is a well-managed business and probably a good investment — if not worth the $20bn that Adobe reportedly paid.

Figma’s technology will give Adobe a leg-up in the collaborative design stakes, where it is clearly lacking. And Adobe’s resources will iron out some of the kinks in Figma, especially around typography, which is, if we’re honest, a bit hacky in places.

Adobe will provide a good home (we hope) for the Figma team, who will have the opportunity for career advancement in a much wider pool of development teams.

And, of course, Figma’s annual revenue will begin to trickle into Adobe’s vault — although it may be some time before it makes a dent in that $20bn hole.

But Adobe didn’t buy Figma for its business model, collaborative technology, team, or revenue stream. Adobe bought Figma’s users, all four million of them.

Adobe‘s approach to design software is upselling. It lures you in with free apps, and when you’re engaged, it integrates them with other parts of its ecosystem until suddenly, without meaning to, you’ve agreed to a Creative Cloud subscription.

Adobe was losing customers to a competitor. And more importantly, due to Figma’s free-use approach for individuals, it was losing young customers to a competitor. If it hadn’t bought Figma, Adobe would have needed to invest heavily in its own products while providing them to freelancers for free; that isn’t viable for a company with as many commitments as Adobe.

Yes, it is entirely accurate to say that competition drives innovation, and with fewer competing apps, there is less need for companies like Adobe to build high-quality, reliable products. However, it is also true to say that a lack of competition creates opportunities for new apps.

Somewhere out there, in a dorm room, or a basement, or on a kitchen table, someone is working on Adobe’s next big acquisition. It’s probably an AR design app; we need a few more of those.

For Figma, the next 12 months will be bright as Adobe works to retain the customers it’s bought. Within five years, you’ll probably need an Adobe Fonts subscription and a Photoshop plugin to use Figma. In ten years, it will be stored in a code archive next to Freehand.

Some designers will turn to Sketch; others will turn to Affinity; some will shrug and keep using Figma; others will shrug and keep using XD.

If an app is intrinsic to your design work, it’s probably time to switch apps. Your skills are transferable. I’ve switched apps many times; some I loved, some I just needed. I’ve never encountered an app that improved my work, although plenty have improved my mood while working.

Figma took a great approach and will continue to be great until it isn’t. Tools come and go, Adobe’s acquisitions team, it appears, is eternal.

 

 

Featured image uses photos by Afrika ufundi, Andrea Piacquadio, Andrea Piacquadio, Anna Tarazevich, cottonbro, fauxels, Ketut Subiyanto, Mikhail Nilov, Moose Photos, Pavel Danilyuk, Pavel Danilyuk, Polina Tankilevitch, Tima Miroshnichenko.

Source

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Source de l’article sur Webdesignerdepot

I bet you didn’t know that WordPress is the world’s most popular website builder and content management system (CMS).

Just kidding…of course, you did! But that’s not all there is to know about WordPress, so take our ridiculously challenging WordPress quiz and see how much of an expert you are…

(Scroll to the bottom for the correct answers.)

1. What is WordPress?

  1. SEO plugin to check your keyword density
  2. AI tool to create illustrations
  3. Online software to create websites
  4. A coffee shop in Canada

2. What is the number of websites using WordPress?

  1. 75 million
  2. 1.3 billion
  3. 2 thousand
  4. 7.1 billion

3. WordPress has a tradition of naming its major releases after:

  1. American presidents
  2. Famous jazz musicians
  3. British kings
  4. Heavy metal bands

4. How many websites are created on WordPress per day?

  1. Two websites
  2. 20,040 websites
  3. Over 500 websites
  4. 60-80 websites

5. What is the correct WordPress website address?

  1. WordPress.org
  2. WordPress.us
  3. WordPress.com
  4. WordPress.au

6. Who is the WordPress CEO?

  1. Elon Mask
  2. Bill Gates
  3. Leonardo DiCaprio
  4. No CEO

7. Which US government website is using WordPress?

  1. WhiteHouse.gov
  2. U.S. Embassy Websites
  3. State.gov
  4. All of them

8. How many languages is WordPress available in?

  1. 21
  2. 72
  3. 78
  4. 1

9. What is the most downloaded WordPress theme of all time?

  1. Divi
  2. Gutenberg
  3. WoodMart
  4. Astra

10. How many Fortune websites are using WordPress?

  1. 11
  2. 25
  3. 90
  4. 78

11. What is the average salary of a WordPress developer per year?

  1. $100k
  2. $56k
  3. $24k
  4. $201k

12. When was the first WordPress version released?

  1. 1999
  2. 2010 
  3. 2007
  4. 2003

Answers

1. What is WordPress? – 3. WordPress is online, open-source software that you can use to create websites.

2. What is the number of websites using WordPress? – 2. In 2021, WordPress powers over 1.3 billion websites all over the web, and this number continues to grow.

3. WordPress has a tradition of naming major releases after – 2. WordPress has a habit of naming its big releases after famous jazz musicians. For example, in the first version of January 2004, they called 1.0 (Davis), named after American trumpeter Miles Davis. Another version of May 2004 was named 1.2 (Mingus).

4. How many websites are created on WordPress per day? – 3. Over 500 websites are created on WordPress every day. At the same time, only 60-80 sites are built on popular platforms like Squarespace and Shopify. Besides, every second, 17 new blog posts are published on WordPress!

5. What is the correct WordPress website address? – 1. The fact that always confuses beginners is that WordPress.org and WordPress.com are entirely different companies that provide separate services. WordPress.org is the real WordPress everyone talks about that helps you to build websites. While WordPress.com is a hosting provider created by Automattic, the co-founder of WordPress.

6. Who is the WordPress CEO? – 4. WordPress is a free, open-source project. That’s why it does not have a CEO; volunteer developers run the project from all over the globe. This is the reason anyone can submit a report about a bug or suggest features.

7. Which US government website is using WordPress? – 4. The correct answer is all of them. All major websites of the US federal government use WordPress for their websites. The list includes all government sites of big and small cities, counties, universities, and high schools.

8. How many languages is WordPress available in? – 2. The Default WordPress language is English; however, the platform provides a fully translated platform with plugins that allow you to change your site’s language in seconds. The software has been successfully used in over 72 languages and can be modified for more!

9. What is the most downloaded WordPress theme of all time? – 4. Astra is the most downloaded WordPress theme of all time. Astra is claimed to be the most potent and fast theme trusted by many popular brands. Besides, the theme earned over $30M.

10. How many Fortune 500 websites use WordPress? – 1. 11 Fortune websites, such as Walt Disney Company, ABM Industries, and 21st Century Fox, use WordPress.

11. What is the average salary of a WordPress developer per year? – 2. The average WordPress developer earns $56,000 per year, according to Payscale.

12. When was the first WordPress version released? – 4. The first version of WordPress was released on May 27, 2003, which makes WordPress much older than Twitter and Facebook.

 

Featured image via upklyak on Freepik

Source

The post Ridiculously Challenging WordPress Quiz first appeared on Webdesigner Depot.

Source de l’article sur Webdesignerdepot

When you hear the word “leadership,” do you think of a particular person?

If you’d been asked that question anytime before the 1900s, chances are you’d think of an accomplished politician or a battle-tested general. These were the people leading society for most of recorded history. Today, you might have someone else in mind.

Since the industrial era, the US has birthed a pantheon of founders who’ve arguably led our society as much as any statesman or president. We put Rockefeller and Ford right next to Lincoln and Jefferson. Think about it; these guys haven’t just changed the US; they’ve changed how the entire world lives and does business.

Founders of successful companies today command even larger amounts of capital and power than JD and Henry. With the rise of social media, they are often thrust to the forefront of their brands and the public, whether they like it or not. Some manage the responsibility better than others.

In my opinion, the best businesses use all that capital, manpower, and name recognition to do more than simply make a profit. By leading with authenticity, inspiring positive action, and influencing their brand’s vision for innovation – they try to make a change.

I wanted to take a minute to reflect on some modern founder-led brands I think are doing a killer job of creating unique, world-changing businesses and company cultures. I also want to discuss the lessons I have learned from them.

Elon Musk – Tesla

When talking about founder-led brands of the 21st century, it’s hard to pass over electric vehicle manufacturer Tesla and its outspoken CEO, Elon Musk. Love him or loathe him, he belongs in any conversation on influential founders.

While Musk isn’t technically the founder of Tesla, he is one hundred percent responsible for the company’s direction over the past decade. I think two of the strongest leadership points for Musk are his focus on branding and innovation.

Tesla created showrooms and charging stations long before his business had the sales to justify the expense. People saw the name Tesla everywhere, got curious about it, and now that’s paying off big time. Tesla today is at the forefront of the EV industry while all the other car companies play catch-up.

Behind the scenes, Tesla was also early to create a vertically-integrated supply chain – giving it almost complete control over its product and logistics. That’s another feature with a hefty upfront price tag but paid off when the pandemic hit. Now the biggest automakers in the world are rushing to copy that model.

Musk arguably even convinced China to deregulate foreign ownership of automotive companies. That’s hard to prove. However, China changed its rules around foreign ownership of EV companies shortly after he refused to enter the country.

Arguably, Tesla today is one of the frontrunners in redefining how traditional companies run. Musk is known to hate bureaucracy and traditional hierarchies. He hires other people to take care of bureaucratic processes for him.

Musk is also known for hiring relatively young, hard-working employees into high-power management positions in the company and letting them prove themselves. That inspires extreme loyalty from his employees from an early age. Musk’s focus on efficiency and rejection of traditional hierarchies has sparked a small revolution in tech companies.

Finally, I respect Musk because he has goals beyond showing year-over-year growth to shareholders. That’s hard to do day in and day out.

Sara Blakely – Spanx

Sara Blakely is an example of a founder with her hands in every part of her business, from product creation to sales. Most importantly, she created an authentic company culture with values she felt the business world lacked.

For those who know her story, Spanx very nearly didn’t happen. Blakely pitched her slimming undergarment to multiple women’s brands run by men. Most told her it would never work.

It might seem silly now, but men used to think they knew women’s fashion better than women. It wasn’t until one executive gave Blakely’s product to his daughters to try out that he agreed to start stocking Spanx. It’s a great example of how businesses can make a lot of money by listening to their customers.

Besides founding a women’s clothing company that sells products women want, Blakely strived to bring “feminine energy” into the workplace. I saw this poignant quote from her in an article:

“Twenty-one years ago when I started Spanx, I ended up in the paper in Atlanta, and I was at a cocktail party and a couple of guys came up to me and they said, ‘Sara, we read about you. Congratulations! We heard you invented something.’ And I said, ‘Yes I did, I’m so excited.’ They said, ‘Business is war,’ and then they pat me on the shoulder and they kind of laughed at each other. I went back home to my apartment that night. I was 29 and I just thought, I’m not going to war. I’m going to do this very differently. I’m going to honor a lot of feminine principles — intuition, empathy, kindness. Just allowing myself to be vulnerable through this process. And of course, a lot of the masculine energy has helped me also — it was a balance. But I wasn’t going to do it by squashing the feminine.”

Blakely worked hard to create a sales-oriented company culture that was purposely welcoming from that point forward. She regularly scheduled “oops meetings” where employees could stand up and say how they messed up and turn it into a funny story. At Spanx, it was okay to make mistakes and learn from them.

Blakely wanted everything about her product to be fun, including the way it was sold. She created a mandatory boot camp for salespeople, which, among other things, requires employees to perform standup comedy. Little things like that resonated with people and made Spanx synonymous with “fun.” Even famous actresses were flashing their Spanx on the red carpet.

The lesson we can all learn from Spanx and Blakely is that fun and positive energy are great marketing tools for any business. Many companies try to push a fun culture publicly without any authentic leadership that genuinely exemplifies that narrative, they won’t have the same effect. Blakely’s story of Spanx is not just a story of the brand but a story of her life and the experiences that shaped her vision and goals.

Jack Dorsey – Block (FKA Square)

While better known for founding Twitter, Jack Dorsey has recently been in the news for his move to solely running payment processing business Block. I admire Dorsey because he radically encourages his teams to think differently about how they work.

Dorsey is known for optimizing ways to stay productive and focused throughout the day. He manages through unconventional tactics like communicating only through voice memos on his phone that he runs through transcription apps. He says this prevents him from being sidetracked by distractions on his computer. I think that kind of mindfulness is necessary now more than ever.

Dorsey tries to bring this level of focus to his interactions with his employees too. I saw a great quote from him in this article discussing computer-less meetings at Block.

“When phones are down and laptops are closed, the team can discuss any issue at hand without distraction. We can actually focus and not just spend an hour together but make that time meaningful — and if that time is 15 minutes, then it’s 15 minutes and then we move on with our lives.”

Besides limiting distractions, Dorsey is known to walk five miles to work daily, theme each day, and create detailed agendas and goals for each team meeting. In his former company, Twitter, the culture was frequently described as a space where employees could speak freely to management about things they wanted to change.

On that subject, Dorsey has been known to push hard for employee control in his companies. Perhaps ironically, he was also quoted saying he wants Twitter to break away from its co-founders’- vision and control, calling founder-led companies “severely limiting.” However, it still seems he has some sort of vision for the world that he wants to bring around via Block.

His business goals are visionary, pushing the boundaries of innovation in the financial world.

Dorsey is a known cryptocurrency enthusiast but had pushback from the Twitter team, including his CFO, about making a crypto-centric product. His move to payments processor, Block, seems to be a bid to follow his passion and exert his vision on the world.

Block has since made headlines for being extremely bullish on cryptocurrencies, while many have expressed doubts. Dorsey even changed the business’s name to Block to better reflect its focus on blockchain and famously purchased $50 million worth of Bitcoin in 2020. All the while, Dorsey has been quietly creating arms of his business in the hopes of improving BTC’s usefulness. That may pay off down the line.

Melanie Perkins – Canva

I identify strongly with Melanie Perkins, co-founder of graphic design SaaS, Canva. Besides being roughly the same age, we both came from nondescript beginnings with no background in entrepreneurship or tech.

Canva is an excellent example of a business created by becoming intimately familiar with a customer problem and executing. Perkins spent years teaching people how to use design platforms like Adobe Creative Suite because they were so complicated. Taking that knowledge, she started a simple product to help customers create high school yearbooks. That expanded into a super app covering every aspect of design.

This super-app has unlocked a way for millions to learn design and produce high-quality content at any skill level. The cost to use Canva is many times lower than anything else on the market.

While Canva is an amazing product, what I like most about Perkins is that she believes business serves a higher purpose than maximizing profits.

When she was suddenly thrust into the limelight with a $40 billion valuation, people were even more impressed by Perkins’ philanthropic goals. She vowed to donate a 30 percent stake in Canva to a charity dedicated to eliminating poverty (about $12 billion). She is also known to regularly fundraise for 25,000 different nonprofits through her app. She doesn’t just inspire people with words, but by actions, she’s actually taking.

Canva is very public about its ethos. I like their values because they are general yet avoid the jargon many companies fall into. They are:

  • To be a force for good and empower others;
  • Pursue excellence;
  • Be a good human;
  • Make complex things simple;
  • Set crazy big goals and make them happen.

Besides revolutionizing how modern businesses design and harness goodwill marketing, Canva was also one of the forerunners of the remote work trend.

Most of Canva’s “Canvanauts” worked from homes worldwide even before the pandemic. Canva showed a lot of tired old businesses that you could still run a successful company without having employees in the office 24/7.

How I Try to Learn From the Best

Finally, I want to talk about what I am trying to contribute to my team and society with my current business, startup acquisition marketplace, MicroAcquire.

As I’ve mentioned, I think it is very much on myself as a founder to set the tone of my business – and that starts with who I hire. When I’m searching for new employees to join the “#Micromafia” I not only look for productive workers, I look for people I genuinely enjoy spending time with. It’s the best feeling in the world to go to meetings where you leave thinking, “That was really fun.”

Besides creating a great team, I’ve tried to address another problem I see again and again at major tech companies: employee burnout. There’s a reason the average tenure of a tech employee is three years.

I love working on startups. It’s like playing a video game for me, and it’s probably why I’m a founder. That said, I know my employees don’t always feel the same way. As CEO, I make sure my team knows I want them to live their lives outside of MicroAcquire.

On the business side of things, I take cues from the best. Like Musk and Dorsey, I want to preemptively create features that I know our customers will love. I knew people wanted an easy way to sell their startups because I wished I’d had one back when I was doing it.

Like Spanx and Tesla, I also strongly believe in the power of innovative branding – and I make sure we spend in areas that will give us significant returns down the line.

For example, we’ve made it easy to get MicroAcquire merchandise online completely free. The extra exposure we get from tech people rocking MicroAcquire t-shirts is more than worth the cost. We also created our own media publication Bootstrappers.com to tell the founder stories we thought major publications had missed. That’s been a huge hit with our customers, who also happen to be founders. These people traditionally have had to spam inboxes and pay for press because they didn’t raise billions in funding.

Finally, like Blakely and Perkins, I also want to actively listen to customer feedback and make sure we create a necessary and desired product. That’s why I make sure we’re constantly engaging with our community both on our website and social media. Many of the features we’ve added are just things we’ve heard mentioned multiple times from customers.

So far, I love the community we’ve created online and in the office. I don’t claim to have the winning formula, but I feel we are making a real difference out there. We’re lucky to live in a world with so many smart people getting their ideas out and making a positive change in the world.

 

Featured image via Unsplash.

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