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8 Awesome Black Friday 2020 Deals for Designers (Up to 94% Off!)

If you’re interested in a sneak peek of this year’s best Black Friday deals, stick around. You’ll find a few web designers’ favorites, including a stellar deal or two.

This year, more than a few of the popular retail outlets are shifting away from the traditional “camp out all night and bust open the doors when the store opens” shopping model. You might just prefer this less chaotic, ecommerce approach.

All of us are trying to adjust to what may eventually become a “new normal”. We may not like some aspects of this new normal, but there are bright spots as well.

More shoppers are likely going to shop online because of the coronavirus. That means you don’t have to fight the crowds while desperately attempting to socially distance. The shelves aren’t as apt to go bare, and shopping is easy, convenient, and safe.

1. Slider Revolution

You will find the Slider Revolution plugin incorporated in a host of WordPress theme tools and products. This premium plugin can in fact boast of more than 7 million users around the globe.

What you may not be aware of is that it is much more than just a WordPress slider. With it in your web design toolbox, you can in fact create just about anything you can imagine.

Expect to find:

  • A stunning selection of elements including sliders and carousels;
  • Attention-getting hero sections designed to make your home pages really stand out;
  • Single-page websites with layouts unlike anything you’ve seen before;
  • Modular structuring that allows you to rearrange and reuse sections however you choose and the ability to mix and match modules with any WordPress content;
  • Add-ons whose cutting edge features push the boundaries of web design possibilities.

There’s more of course. To celebrate Black Friday and Cyber Monday you can NOW get any Slider Revolution subscription plan or one-time payment at a 33% discount.

Just click on the banner and use the BLACKFRIDAY code at checkout.

2. Amelia

When done manually, booking and managing appointments can be tedious and subject to mistakes and errors. Amelia provides an automated booking process that is oh-so easy to work with and is error free; just what you need to help you acquire more happy customers.

Key features of Amelia’s fully responsive design include:

  • A dashboard system that enables you to track approved and pending appointments, booking changes, and revenue;
  • Zoom Integration, Google Calendar, and Outlook Calendar sync;
  • The ability to accept and easily manage recurring appointments that customers can schedule;
  • Front-end customer and employee appointment and event managing and backend appointment adding, editing, and rescheduling;
  • Email notifications for pending and approved appointments and events.

And much more that will save you loads of energy and a ton of time. Give Amelia a try, and if you like what you see (and you will), take advantage of the 30% Black Friday discount.

3. wpDataTables

wpDataTables 3.0, with its fresh, new look, gives you a host of different ways to generate attractive, customizable, and responsive tables and charts, and a host of different ways to present them.

  • Tables can be created from most data sources, the most common being MySQL query, PHP array, Google Spreadsheet, Excel files CSV files, and JSON and XML inputs;
  • A working knowledge of SQL is not required!
  • Addons include Gravity Forms, Formidable Forms, Report Builder, and Powerful Filter;
  • wpDataTables users can generate Tables and Charts quickly from massive amounts of data (saving hours of effort);
  • Tables and charts are customizable and maintainable (editable once placed in use);
  • Tables can be created manually if you wish.

Click on the banner now and take advantage of wpDataTables 30% Black Friday discount on all licenses and addons.

4. TheGem – Creative Multi-Purpose High-Performance WordPress Theme

In TheGem, the ultimate WordPress multipurpose toolbox, you will find:

  • A rich selection of 400+ premium pre-built multi-page and one-page websites, all available for Elementor and WPBakery page builders;
  • The ability to mix and match any of this demos, layouts and page sections to create your own unique look;
  • Extended WooCommerce layouts & tools for making online shops, which convert better;
  • TheGem Blocks: an ultimate tool for building webpages at the speed of light.

And much more. Just click on the banner and check this 5-star product out.

5. Mobirise Website Builder

Creating a Google-friendly can take time, unless you have Mobirise at your fingertips, in which case you have a number of helpful tools to speed things up.

  • No coding, it’s all drag and drop;
  • 3,600+ website templates are at your disposal plus sliders, popups, forms, and more;
  • Many eCommerce features, including a shopping cart;
  • Latest Google Amp and Bootstrap4;
  • You can download Mobirise for free.

And, because it’s Black Friday, everything is yours at a 94% discount!

6. Get Illustrations

Get Illustrations offers royalty free and landing page Illustrations ready to drag and drop into your web design. You’ll have access to:

  • An extensive library of 4000+ illustrations with more added every week;
  • A wealth of design formats, including AI, PNG, SVG, Figma, Adobe XD, and Sketch;
  • Free updates and new illustrations weekly (included in the bundle).

Click on the banner and use the Coupon Code BLACKDEAL for your 30% discount.

7. XStore | Responsive Multi-Purpose WooCommerce WordPress Theme

For anyone planning on creating an eCommerce store, the XStore name says it all. Key features you’ll find in this powerful and flexible WooCommerce theme include:

  • More than 95 good-to-go-shops plus a full AJAX shop to get you started;
  • 300+ pre-defined shop/page sections, a header builder, and a single product page builder;
  • Elementor, WPBakery and $510+ worth of premium plugins.

Click on the banner and sign up to become one of XStore’s 55,000+ happy customers.

8. Kalium – Creative Theme For Multiple Uses

Kalium is an easy-to-use, easily maintainable multipurpose theme for WordPress users that is always updated to use the latest WordPress standards.

  • Kalium provides its users with a host of professionally-designed pre-built demos and elements;
  • Many plugins such as: Slider Revolution, WPBakery, Elementor, Layer Slider, Advanced Custom Fields PRO, Product Filter for WooCommerce, Product Size Guide,WooCommerce and other premium plugins are included.

Kalium is responsive, GDPR compliant, and gives you full eCommerce and top-quality customer support. It has a 5-star rating after 36k sales on ThemeForest – seriously impressive!

***** 

If you hit the retail stores remember to social distance.

Or, if you would rather take a brief break from the demands of Covid-19, take advantage of one or more of the above ecommerce sales. As you can see, there are some excellent ones!

 

[– This is a sponsored post –]

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Source de l’article sur Webdesignerdepot

Top New CMS Plugins, November 2020

Since there are so many CMS plugins out there, it can be overwhelming to choose the best ones for your website. We’ve done the research for you; this list contains the top new CMS plugins for November 2020. You’ll find useful plugins for WordPress, Craft, Shopify, and Joomla.

Let’s get started…

WordPress

404 Page Editor

404 Page Editor is a simple WordPress plugin that helps you add custom text to the default 404 page on your website. The plugin comes with seasonal and industry-related 404 templates. One useful feature of the plugin is that it backups your current 404 page before changing it. So you can restore the backup page anytime you choose. The plugin duplicates your current 404.php page to wp-content/uploads/404-page-editor/ so you can easily find it. You can also change the text on the plugin to fit your local dialect. 

UnusedCSS Power-Up

Most WordPress themes and plugins load their CSS in the wrong areas of your website. This can slow down your site. A slow website will reduce user experience and lead to increased bounce rates.

UnusedCSS will help reduce the size of your website’s CSS files by up to 95%. The best part is that the plugin works automatically. It will remove any unused CSS when visitors view any page on your website. UnusedCSS will automatically reduce your website’s load times by reducing your CSS files and page size. The plugin also optimizes the performance of other WordPress plugins and extensions. UnusedCSS also works with WooCommerce themes and plugins.

Simple Redirects

Simple Redirects is a WordPress plugin that helps you to automatically redirect requests to another page on your site or any other place on the web. The plugin allows you to easily redirect users from your old web pages to new pages using 301 or 302 redirects. You don’t have to worry about losing backlinks or page rank. Any incoming links to the old web page will be automatically passed along to the new page. The page rank on the old page is also transferred to the new page. The plugin is useful when migrating a WordPress site when don’t want to retain the URL structure. 

HTML Validation

HTML Validation plugin helps you identify any HTML validation errors on your website. The plugin works automatically in the background of your website and will send you regular reports. There is a progress bar on the report screen to show you the progress of the scan. The plugin uses WordPress Cron to scan the content of your website. There is also an option for the plugin to automatically fix any HTML validation issues on your website. You can also choose to fix the issues manually. 

Just Highlight

Just Highlight is a simple WordPress plugin that helps you highlight text in your posts or pages. You can use this plugin to highlight any portion of the page you want to draw the reader’s attention to. You can highlight the background of the page and also add animation to the highlighted text. In the WordPress admin area, you can change the speed and color of the animation. The plugin is compatible with Gutenberg, and the WordPress classic editor. 

DeviantArt Embed

DeviantArt Embed is a simple plugin that helps you embed any work from Deviant Art into a post. The plugin provides a block for the WordPress block editor so you can easily embed the image. It uses a DeviantArt oEmbed API to pull the images and their descriptions, and creates an embedded image. 

Static Optimizer

Static Optimizer is a static file optimization plugin that serves and optimizes static files on your website. The plugin will help you increase your website speed by automatically compressing your static files. It is easy to set up, you just need an API key to get started. Other useful features that the plugin offers include automatic JS and CSS minification, automatic image optimization, and processing of responsive images. You don’t have to worry about losing your files if their server is down. The plugin automatically backs up your files and will load your original files when their servers are down (either because of an upgrade, maintenance, or outage).  By default, only images are compressed when you activate the plugin; you can also choose to optimize fonts, CSS, and JS files. 

RankBear

RankBear is a keyword rank tracker plugin that helps you analyze your SEO efforts. With RankBear, you can track the keywords for each of the posts and pages on your site. While the plugin has a paid plan, you can track up to five keywords for free. On the free plan, you will receive weekly reports on each keyword you are tracking. You can search for the rank and volume of a keyword in every location supported by the Google search engine. RankBear is a lightweight software-as-a-service plugin hosted by Amazon Cloud Services. The plugin also offers the option to download the keyword reports to CSV. 

Table of Contents Block

Table of Contents Block is a plugin that allows you to easily create a Table of Contents for your WordPress posts. The plugin is lightweight and will automatically add a Table of Content in your website’s posts and pages. You can select the heading tags you want to add to the Table of Content. It also has a dedicated support team to assist you. The plugin works fine with all standard WordPress themes. 

Markease For WooCommerce

Markeaze is an all-in-one communication plugin that allows you to add live chat to your online stores. The plugin will help you improve your customer service by decreasing your response times. With the plugin, you can collect your visitor’s contact information via a widget. This feature is useful in building a subscriber database. You can also use the plugin to track customer behavior on your site, inform customers about new products, help customers with active orders, and collect customer feedback. You can also use the auto-reply function to answer commonly asked questions. 

Craft CMS

Image Toolbox

Image Toolbox is a Craft CMS plugin that offers image-related tools for your templates. The plugin will automatically create a WebP variant of the images you upload. It also has a fallback for browsers that do not support WebP images. Other useful features the plugin offers include automatic creation of placeholder images and generation of responsive images with multiple variants. The plugin also supports Imager-X (or old Imager). 

Element Panel

Element Panel plugin allows you to add elements and an eager-loading panel to the debug toolbar. This feature will help you benchmark your templates in Craft CMS. For elements, the panel has a dashboard that shows how many elements are populated. It also shows how many elements are duplicates. The plugin also shows you how many eager-loading elements are detected. Duplicate elements are grouped by field name. 

Shopify 

VStore Shoppable Videos

VStore Shoppable Videos is a Shopify plugin that allows your customers to shop directly from your videos. The plugin allows you to embed your products into any video. Since videos have a high engagement rate, this plugin will significantly improve your store’s conversion rates. 

ProofMotion Video Testimonials

ProofMotion Video Testimonials plugin helps you to easily collect video testimonials. The plugin sends an automated email or SMS requests to customers asking for their satisfaction feedback after making a purchase. The responses are analyzed to determine whether the customer had a negative or positive experience. Customers that offer negative feedback are sent to customer care to help them with the problem they encountered. Happy customers are prompted to make video testimonials of their positive shopping experience. ProofMotion guides the customer through the interview so they can give the best testimonial. They also offer an on-site widget so you can easily share your testimonials. 

Real ID

Real ID is a Shopify plugin that allows you to verify customers’ real identity using a photo ID and facial biometrics. The plugin is perfect for orders that have an age restriction, verifying flagged fraud goods, and selling expensive goods. Real ID will help you identify whether a government-issued-ID is fake during fulfilment. All the customer needs to do is take a selfie on their phone. This way, even if a customer has access to a stolen physical ID, they won’t still be able to make any purchase. The plugin can verify documents such as passports, visas, national IDs, driver licenses, and more. Real ID will help you handle GDPR compliance. The plugin is available in hundreds of countries around the world. 

Joomla

Accessibility

Accessibility is a Joomla plugin that allows your website visitors to easily access your website content. The plugin will remove any barrier between the visitor and your Joomla site. There is no coding required and you can customize the plugin directly from the module manager. The plugin has a useful feature called Dyslexic Readability; this feature allows your visitors to set the entire document font to a dyslexic-friendly font. Visitors can also grayscale the page, resize the fonts, and resize the word space. From the backend module, you can add any custom CSS and JS. The plugin is also available in 12 different languages. 

Reading Time

Reading Time is a simple plugin that will help you easily show the reading time of your Joomla articles. The plugin is easy to set up and does not require any coding. You can customize every parameter, including the text, in minutes. You can also choose to exclude categories, articles, and menu items. Reading Time also allows you to easily add custom CSS code from the plugin parameters. 

 

Featured image via Pexels.

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Source de l’article sur Webdesignerdepot

How to Make Hyper-Personalization in Web Design Work For You

Personalization; it’s probably one of the most important design trends to emerge in recent years. 

As consumers in all industries become more demanding, they’re increasingly searching for online experiences that are customized to suit their individual needs and expectations

Today, personalization exists in virtually every digital interaction, from adverts on social media to PPC campaigns and email marketing efforts. 

Used correctly, the manipulation of demographic, behavioral, and other in-depth user-data can help designers to create dynamic, highly customized content for each website user. At the same time, these unique websites ensure that designers really make an impact on behalf of their clients, outshining the competition and driving amazing results. 

What is Hyper-Personalization?

Basic personalization in web design involves making changes to a design based on what you know about your client’s target audience. 

For instance, if you knew that you were designing for an audience that spends more time on their smartphone than their computer, you’d concentrate on building hyper-responsive experiences for small screens. For instance, the Canals-Amsterdam.nl website is specifically designed to support people using smartphones to swipe, tap, and scroll.

If you’re aware that your customer’s target market is other businesses, you might put more testimonials, free demo CTAs and other enticing components on the website to encourage investment. 

Hyper-Personalization is an emerging trend for 2020 that focuses on going beyond the basic understanding of a target audience, to look at genuine customer data. Hyper-personalization is all about leveraging in-depth omnichannel data to drive more advanced customer experiences on every page of a website. 

For hyper-personalization to be genuinely effective, designers need access to virtually unlimited data, from CMS systems, sales teams, marketing experts, and more. When you have that data handy, you can use it to:

  • Design websites that showcase dynamic CTAs, featuring content relevant to each user;
  • Implement sign-in screens for customers vs. demo requests for new leads on home pages;
  • Showcase products similar to past pages when repeat customers return to a site.

Why is Hyper-Personalization Important?

Personalized experiences have always been important to the sales journey. 

However, in an era where companies are constantly competing to grab user attention, you can’t just cater to your site designs to a group of people anymore. Increasingly, users are expecting specific interactive moments on websites, made just for them. 

Amazon is an obvious example to consider here. As one of the world’s leading online shopping sites, Amazon’s efforts with website personalization are incredible. The Amazon website uses tools integrated into the back-end of the marketplace to watch everything a customer does on its platform.

As users browse through the website, the site jots down each category that you look at, and which items interest you. Thanks to this, Amazon can suggest which products you may be most interested in. 

Websites like Madebyhusk also offer an incredible insight into hyper-personalization, allowing users to browse for the products that appeal to them based on in-depth filters like edging and color.

The result is a higher chance of conversion.

When customers feel as though they have complete control over their buyer journey, and that each step on that journey is tailored to them, they’re more likely to buy. 

Better Converting CTAs

A call to action is an excellent way to move things along when you’re encouraging the buying process with your target audience. 

Used correctly, your CTAs can encourage more than just cart conversions. They can also convince people to sign up for your newsletter via a subscription form, take a survey, or begin a free demo. 

Regardless of the CTAs that you choose to implement, personalization will quickly make your requests more effective. According to studies, CTAs that are personalized are 202% more effective than generic alternatives. 

For instance, Byhumankind.com uses a crucial statement: “Great personal care products don’t have to come at earth’s expense.” Followed by an engaging CTA to drive positive action from their audience. The company knows that they’re appealing to a customer interested in saving the planet, so they make the benefits of “Getting Started” obvious immediately.

Using data provided by clients, designers can figure out exactly how to position CTAs and offers for customers. For instance, notice that Humankind has a green colored CTA button.

Most buttons take advantage of bold colors like red and orange, but the green shade for Humankind further highlights the nature-driven personality of the brand. 

Relevant Product Recommendations

Repeat customers are infinitely more valuable than people who purchase just one item from your site.

However, convincing a standard customer to become a repeat client isn’t easy. Sometimes, clients need a push to determine what they want to buy next.

Fortunately, as a website designer, you can help with that. Using dynamic modules in the product pages of your customer’s website, you can show individual end-users what they might want to purchase next from a specific brand.

These dynamic modules can use information about what each customer has purchased in the past, to suggest a new product or service. Amazon do particularly well in this regard, leveraging a vast marketplace and treasure trove of information to make quality recommendations. But you don’t need to be designing a considerable website for a global business like Amazon to take advantage of dynamic suggestions. Any business with a focus on hyper-personalization can benefit from this strategy.

Increased Time on Site

Any form of personalization on a website can significantly improve the amount of time a customer spends in that digital environment. 

Imagine walking into a restaurant that seems as though it was designed specifically for you. The décor, the seating arrangements, and even the menu are customized to your taste. You’re more likely to spend your time and money there than on any generic food place you find on the street. 

The same rules apply to website design. The more hyper-personalized you can get with your client’s design, based on what you know about their customers, the easier it will be to keep customers engaged. 

For instance, the WarnerMusic.no website entices visitors with various high-quality images of popular bands and artists, before providing them with endless information about the brand and what it does. The designer of this site knew that it needed to appeal to the visual demands of the audience first, before offering useful information like featured artist lists, News, and blog posts to keep the users on site. 

Hyper personalization is all about figuring out what kind of end-user you’re designing for, so you can build the digital environment that’s more engaging and compelling to them. Some designers even create dynamic pages that change depending on whether a customer is a repeat client or a new visitor. 

Improved Loyalty and Affinity

Finally, it’s human nature that we all want to spend time with the people that treat us best.

We all value excellent customer service, which is why customer experience is the most significant differentiating factor for any organization today. 

Web-based personalization works in a similar way. When you use your design tools to make the site experience that you give to each visitor warm, individualized, and welcoming, then your clients are sure to see a boost in customer loyalty. 

Around 79% of consumers say that they’ll only consider buying from brands that care about them. As a designer, you can convince every website visitor that they’re going to get the experience they deserve. Just look at how TheHappyHero.com instantly lets clients know that they can expect a fun and friendly interaction on every page.

Accessing useful data from the companies that you’re working with before you begin developing and designing a website could be the key to creating happier customers and higher conversions. 

The more delighted end-users are with the experience that a website gives them, the happier that your client will be with you – increasing the impact of your design portfolio. 

If you can create customer loyalty and affinity for your client, then you will be able to develop the same feelings between yourself and your client. This could mean that you earn more recommendations as a designer and build your position as a leader in the industry. 

Hyper-Personalization is Crucial for 2021

As companies continue to worry about how they can safely use data without crossing the line when it comes to customer privacy, hyper-personalization has stayed just out of the mainstream. While it may be a while before we see every website designer starting their process with piles of in-depth data, it seems that we are heading in that direction. 

Customers in 2021 and beyond will undoubtedly want a more advanced and customized experience from the brands that they interact with – particularly in an era where it’s becoming much easier to deliver meaningful moments online.

 

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Source de l’article sur Webdesignerdepot

10 Reasons Your WordPress Site Will Get Hacked (and How to Stop It)

A hacked WordPress site is as damaging as having your home burgled. It can completely shatter your peace of mind and adversely impact your online business. 

Why do hackers target WordPress sites? The answer is relatively simple: WordPress is the single biggest platform for website creation these days, so there’s a larger base to attack; this attracts the attention of online criminals. 

So, how can a hack impact your website? 

Depending on the type of attack, your website could suffer any of the following:

  • It could be defaced completely;
  • It could load or operate very slowly on any device;
  • It could completely crash and malfunction;
  • It could display the dreadful “White Screen of Death”;
  • Its incoming visitors could be redirected to other suspicious websites;
  • It could lose all your valuable customer data.

This list is not exhaustive but you get the idea.

Now that we know how a successful hack can impact your website and online business, let us look at the top 10 reasons behind WP hacks and prevent them.

1. An Insecure Web Host 

Like any website, WordPress is hosted on a web host or server. Unfortunately, most site owners do not pay much attention to the web host they select and choose the cheapest they can find. For example, it is more affordable to host a website on a shared hosting plan — one that shares its server resources with many other websites like yours.

This can make your site vulnerable to hackers as a successful hack into any website on the shared server. A single hacked site can consume the overall server bandwidth and impact all the other sites’ performance.

The only way to fix this problem is to opt for a reliable host and a virtual or dedicated server.

Pro tip: If you’re already using a shared hosting plan, check with your hosts if they offer VPS hosting and make the switch.

2. Use of Weak Passwords

Weak passwords are the main reason behind successful brute force attacks that target your account. Even to this day, users continue to use weak and common passwords like “password” or “123456”; if you’re one of them, your website could land in trouble!

Guessing weak passwords allows hackers to enter the admin accounts where they can inflict the maximum damage.

How do you fix this problem? Simple, ensure all your account users (including admin users) configure strong passwords for their login credentials. With at least 8 characters, passwords must be a mix of upper- and lower-case alphabets, numbers, and symbols. 

For added safety, install a password management tool that can automatically generate and store strong passwords.

Pro tip: You can use a plugin to reset passwords for all your users.

3. An Outdated WP Version

Outdated software is among the most common reasons why websites get hacked. Despite being free to download, most site users defer updating their site to the latest version, for fears of updates causing their site to crash.

Hackers take advantage of any vulnerability or bug in an older version and cause issues like SQL Injections, WP-VCD Malware, SEO Spam & other major issues like website redirecting to another site.

How do you solve this problem? When you see a notification about an update on your dashboard, update your site as soon as possible.

Pro tip: If you are worried about updates crashing your live website, you can first test the updates on a staging site.

4. Outdated WP Plugins and Themes

Similar to the previous point, hackers also take advantage of outdated, unused, or abandoned plugins and themes installed on websites. With over 55,000 plugins and themes that are available, it is easy to install a plugin or theme, even from unsafe or untrusted websites. 

Plus, many users do not update their installed plugins/themes to the latest version or do not find the updated version. This makes it easier for hackers to do their job & infect sites.

How do you avoid this problem? As with the core WP version, update each of your installed plugins/themes on your site regularly. Take stock of all the unused ones and remove them or replace them with better alternatives.

You can update your plugins/themes from your hosting account.

Pro tip: We suggest setting aside time every week to run updates. Test them on a staging site and then update your site.

5. Common Admin Usernames 

In addition to weak passwords, users also create common usernames that are easy to guess. 

This includes common usernames for admin users like – “admin”, “admin1”, or “admin123”. Common admin usernames make it easier for hackers to get into admin accounts and control backend files in your WP installation.

How do you avoid this problem? If you are using any such usernames that are easy to guess, change them immediately to a unique username. The easiest way of doing it is through your hosting account’s user management tool, by deleting the previous admin user and creating a new admin user with a unique username.

As the first step, change the default username of your admin user and limit users who have administrator privileges.

Pro tip: WordPress has 6 different user roles with limited permissions. Only grant admin access to users who really need it.

6. Use of Nulled Plugins/Themes 

Coming back to the importance of plugins/themes, users have access to many websites that sell nulled or pirated copies of popular and paid plugins and themes. While these are free to use, they are often riddled with malware. They can compromise your website’s overall security and make it easier for hackers to exploit. 

Being a pirated copy, nulled plugins/themes do not have any available updates from its development team, hence will not have any security fixes.

How do you fix this problem? Simple, for a start, only download original plugins and themes from trusted websites and marketplaces.

Pro tip: If you don’t wish to pay for paid or premium plugins and themes, opt for a free version of the same tools that will have limited features but are still safer to use than the nulled version. 

7. Unprotected Access to wp-admin Folder

To take control of your site, hackers often try to break into and control your wp-admin folder in your installation. As the website owner, you must take measures to protect your wp-admin directory.

How can you protect your wp-admin folder? First, restrict the number of users having access to this critical folder. Additionally, apply for password protection as an added layer of security for access to the wp-admin folder. You can do this using the “Password Protection Directories” feature of the cPanel in your web host account.

Pro tip: Besides these fixes, you can also implement Two Factor Authentication (or 2FA) protection for all your admin accounts.

8. Non-SSL Website

You can easily migrate your HTTP website to HTTPS by installing an SSL certificate on your site. SSL (or Secure Socket Layer) is a secure mode of encrypting any data transmission between your web server and the client browser.

Without this encryption, hackers can intercept the data and steal it. Plus, a non-secure website can have many negative implications for your business – lower SEO ranking, loss of customer trust, or a drop in incoming traffic.

How do you fix this problem? You can quickly obtain an SSL certificate from your hosting company or SSL providers. It encrypts all data that is sent from and received by your website. 

Pro tip: You can get a free SSL certificate from places like Let’s Encrypt, but these provide limit protection that will only be sufficient for a starter site or small site.

9. No Firewall Protection

Lack of firewall protection is another common reason why hackers can bypass website security measures and infiltrate the backend resources. Firewalls are the last line of defence against hackers and work like the security alarm installed on your house. Firewalls monitor web requests coming from various IP addresses, including the suspicious (or bad) ones. 

They can identify and block requests that are known to be malicious in the past, thus preventing easy access for hackers to your website domain. Web application firewalls can thwart various attacks, including brute force attacks, XSS, and SQL injections.

Pro tip: A firewall provides much-needed security and is  your first line of defence. But it’s important to also have a malware scanner installed.

10. Lack of WordPress Hardening Measures

Typically, hackers target the most vulnerable areas or weaknesses within a WP installation, to illegally access or damage the website. The WordPress team has identified these vulnerable areas and has devised a list of 12 hardening measures recommended for every website.

A few of these include:

  • Disabling the File Editor;
  • Preventing PHP execution in untrusted folders;
  • Changing the security keys;
  • Disallowing plugin installations;
  • Automatic logout of inactive users;

How do you implement these hardening measures? While some steps are easy to understand, others require the technical expertise of how WordPress works. 

Pro tip: You can implement hardening measures on your own. However, some measures require technical expertise so in these cases, it’s much easier and safer to use a plugin.

 

Featured image via Pexels.

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Source de l’article sur Webdesignerdepot

How to Design a Contact Page That Drives Engagement

How can your customer reach you? If a client arrives on your website after searching on Google, what can they do to take the next step in a relationship with your brand, without buying anything?

One of the primary aims of any website is to drive conversions. However, it usually takes between 5 and 8 touchpoints to generate a viable sales lead. People don’t want to convert straight away.

Since building a relationship with customers is crucial to success, it makes sense that the contact page would be an essential part of driving results. Unfortunately, a lot of website owners pay virtually no attention to that page. They ask their designer to create a page with their address and phone number on – and that’s it.

What many business owners don’t realize, is that the contact page is the door to deeper, more lucrative relationships with potential prospects. The design of this essential website element needs to be fantastic to drive results.

So, where do you start?

Defining a Well-Designed Contact Page

Let’s start with the basics, what makes a great contact page?

The complete answer to that question depends on the target audience. Some customers will want to see fun and friendly contact pages, complete with social media sharing buttons. Others will want to see a map that shows them exactly how to reach an office or business.

There are a few golden rules to keep in mind, of course. Contact pages should be:

  • Easy to find: Don’t hide the link to the contact page on the website footer. Make it easy for customers to find out how they can get in touch.
  • Simple: Don’t put too much content on this page or it will overwhelm your audience. Just let them know where they can go to get answers to various questions.
  • Professional: Even if you have a friendly brand personality, your contact form still needs to be grammatically correct and well-designed to show a professional edge.
  • Convenient: Make your phone number clickable so customers can use it on Skype. The same can apply for your email address. Provide easy access to social media profiles, and if you have a contact form – keep it short and sweet.
  • Informative: Include all of your contact information in the same place. This may include your address, a map to your location, social media pages, email addresses, and even forums.
  • Accurate: Ensure that the information on your contact page matches the information listed elsewhere. Check directories and Google my Business listings to be sure.
  • Attractive: Yes, a contact page needs to look good too. Plenty of white space will make essential information stand out. A good layout will guide the eye through the page.
  • Consistent: Make sure the contact form on your website matches the brand personality that appears on all of your other pages.

Take a look at the Tune Contact page:

It’s beautifully laid out, with clear information that’s easy to read. The company shows exactly why customers might want to get in touch and how they can reach out. As you scroll through the page, you’ll find additional office locations, email addresses for different teams (sales and support), and links to social media accounts too.

How to Drive Engagement on a Contact Us Page

A good contact page needs to look fantastic, showcase the company’s personality, and capture audience attention. However, there’s a big difference between a contact page that gets the job done, and one that convinces your audience they have to connect with you.

Here are some excellent ways to make your contact us page stand out.

Step 1: Using Color Correctly

Color and color psychology have a massive impact on user experience.

Studies constantly demonstrate the conversion powers of having the right shades on certain pages throughout your website. For instance, changing a CTA button from red to green can increase click-through rates by 27%.

However, every audience is different. The colors that drive engagement on a contact page for your company will depend on your target customer. A/B testing color palettes that match your brand personality is a good way to get started.

One interesting example of colors that make the right impact on a Contact Us page comes from Hubspot. Here, the brand maintains it’s brand color (orange), but it also introduces some new shades that convey trustworthiness and professionalism.

Blue is the most calming and credible color for any brand, The gradient that Hubspot uses here blends perfectly with its brand identity, allowing for a stunning contact page, with CTA buttons that still stand out.

Experiment with colors that can generate the right emotional response from your audience, but don’t ignore the golden rules of color in web design. You still need to showcase your brand identity, and you still need a way of making crucial information stand out.

Step 2: Humanizing the Customer Service Team

Some of the customers that arrive at a contact page are interested in your product or inspired by the potential of your service. Other customers will be looking for assistance because they’re frustrated with something or stressed out.

If you’ve ever had a problem with a product and wanted to reach out to the brand about it, you’ve probably noticed how annoying it is to find a blank contact page with nothing but an email address. The lack of effort and humanity in the contact page is enough to convince you that you probably won’t get a response.

But what if you add some happy smiling faces to the page?

Research indicates that brains are fine-tuned to recognize and appreciate human faces. Having a picture of your customer service team, or just any human being on your contact page makes you instantly more approachable. Your customers start to feel like they’re reaching out to a person – not an empty website.

Look at how engaging and personalized this contact page from Amber McCue looks:

Although you can show any human face on your contact page and potentially get results, showing your actual agents will be more likely to drive positive results. It’s a great way to showcase the authenticity and humanity of your team.

Step 3: Making it Easy to Find

A surprisingly large amount of the time, companies shove their contact information into the footer of their website, forcing customers to spend forever looking for them. However, your audience might not want to spend an age searching for your details if they’re in a hurry to get answers.

Stowing a contact page in a footer is also a problem for those visiting your website via mobile, as they might not be able to see all your footer details and links as well.

A Contact Us page doesn’t have to be a massive part of your website navigation if you don’t want it to be. However, it should be one of the first things your audience can see. Putting the information on the header of your website, or even sticking it to the top of the page as your users scroll is very helpful.

Zendesk makes it easy for customers to get in touch in multiple ways. First, the Contact section of the website is clear at the top of the page. Secondly, if you start scrolling through the Zendesk website, a “Get Help” button pops up, so you don’t have to scroll back to find assistance:

Remember, aside from making sure that your contact page appears in the right part of your website, it’s also worth ensuring that it’s easy to understand. Don’t use unusual terms like “Chat”, or “Chill with us”. Stick to tried-and-true options like Help, Contact, or Support.

Step 4: Making the Experience Relevant

There’s a reason why it’s practically impossible to find a one-size-fits-all contact page.

It’s because different customers need different things from your brand.

Some customers will be looking for the answer to a question; others will want to discuss something with your sales team. That’s why many companies are using adaptive contact pages that can change to suit the situation.

For instance, you may start by asking customers what they need help with. Zapier takes this approach with its Contact page:

By asking the client what they need straight away, Zapier can make sure that the visitor finds the right information, and the right number or email address for the appropriate agent. You can even scroll down the help page and look for something in the available help centre, using the search bar. Or you can click on View our experts to hire a Zapier pro.

Creating a dynamic and customized experience like this does a few things. First, it ensures that the customer will reach the right person to help them first-time around. This reduces the number of inappropriate calls your employees have to deal with, and the number of transfers.

Secondly, you deliver a better experience overall for your client, because they don’t have to repeat their issue to multiple people or start a massive email thread. They get the support they need immediately.

Dynamic contact pages can even save you some money and time. If clients decide to solve an issue themselves, using your resources, that’s great for your busy agents.

Step 5: Direct People to the Right Place

The central focus of your contact us page needs to be the available contact options. Centralizing the contact options on a page is an excellent way to make sure that they get the right amount of attention. Centralizing also means that your customers can spend less time searching for the contact details that they need, which is great for usability.

The Melonfree.com website uses a contact us form that’s centralized to immediately pull attention to the customer’s options for getting help.

Centralization isn’t the only way of using design principles to guide visitors on a contact page. According to Ray Hyman and Edmund Hick, increasing the number of choices on a page often increases the time it takes for people to make a decision.

When it comes to connecting with a brand, the right option for each customer will depend on the person and the situation they’re trying to overcome. For instance, a customer that needs to reset their password will probably be able to get the solution they need from an FAQ page.

On the other hand, someone who needs help using a new feature might need the guidance of a professional. To help guide customers to the right solution, Basecamp gives customers a variety of steps to follow to get the right solution fast.

The main purpose of the contact page is to help customers get the right answer with an informative form. However, there are unobtrusive alternative options available too. If all you’re looking for is a way to help yourself fix a problem, you can click on the help guides link before you ever scroll down to the form.

Step 6: Support the Contact Team Too

The best contact us pages aren’t just a great way to improve customer experience. Well-designed solutions also help the customer service team to save time and stay productive.

One of the primary metrics that companies consider when evaluating the success of a service team, is the number of replies required before an issue is resolved. However, if the initial question from a customer doesn’t contain enough information, this number often increases.

Using the design of the contact form to access the right information helps with:

  • Automatically routing people to the right team member: Companies can set up segmentation rules that automatically send certain emails to different employees based on keywords. You might have questions that go to the sales team, and separate queries that you direct straight to the customer service team.
  • Show appropriate support options and FAQs: Remember to give the audience a chance to help themselves before they reach out for extra support. Links to an FAQ page or self-service options can really reduce the pressure on a team. Some companies even add automated chatbots to the mix to help with self-service.
  • Prompt for extra context: Although not every customer will take advantage of an opportunity to add extra information to a form, some will. Adding a box to your contact form for “anything we need to know?” is a great way to generate more information. Ban.do includes a simple “question” box where customers can add as much detail as they like. An option to add screen shots or documents might be a nice touch too.

Building Your Own Contact Us Page

Every customer has their own specific set of needs. The right contact page for another business might not be the right one for you. That’s why it’s so important to take some time getting to know your customers and speaking to your support team.

When you’re planning your contact page, it helps to ask yourself some basic questions about what you want to achieve. For instance:

  • What kind of channels will our customers want to use to connect with us? Look at things like social media messaging, email, or phone calls. If you’ve got a relatively tech-savvy audience, then they might want to use things like instant messaging with chat bots too.
  • How can we direct clients to the appropriate channels in as little time as possible? Having a system in place to automatically route your customers to the right agent will reduce the time to resolution for your customers. The faster you solve problems, the better your reputation becomes.
  • What can we do to set customer expectations and build confidence before they speak to us? Designing a professional-looking contact page will increase customer confidence, while an FAQ section shows that you’re ready to answer common questions.
  • How can we showcase a unique brand personality without making the page complicated? Everything from using distinct brand colors on a contact page, to adding images and illustrations reminds customers that they’re in the right place.
  • What can we do to reduce the friction points in a customer’s path to contact? Avoid adding too many input options to a contact form and ensure that it’s easy to reach out when your clients have a problem.

Understanding exactly what your audience needs from you, and what they’re looking for when they come to your team for help reduces the effort involved for your client when they reach out for help. Remember, today’s digitally-savvy customers expect their interactions with companies to be as streamlined and simple as possible.

Make the Most of Your Contact Page

Contact pages are frequently an afterthought in the website design process. However, they’re one of the most valuable tools your company has. With a good contact page, you ensure that your customers can always reach you when they have problems. What’s more, you boost your chances of people wanting to reach out to the sales team too!

Good luck creating a contact page that encourages engagement from your target audience. Don’t forget to track your results from each design, and A/B test for optimization.

Source


Source de l’article sur Webdesignerdepot

How Machine Learning Has Disrupted Finance Industry

In the last decade, the finance industry has seen an infusion of cutting-edge technologies like never before. This transformation is largely attributed to many startups that appeared on the scene post 2008 recession and followed a technology-first approach to create financial products and services with a target to improve customer experience. FinTech, as these startups are known, have been the early adopters of the new technologies like Smartphones, Big Data, Machine Learning (ML), Blockchain and were considered the trendsetters that were later followed by more traditional banks and financial institutes.

The recent advancements in machine learning and deep learning has really pushed the boundaries of computer vision and natural language processing. FinTechs are leaving no stones unturned to capitalize on these breakthroughs to improve financial services. As per a report, the ML Fintech market was valued at $7.27 billion in 2019 and it is expected to grow to $35.40 billion by 2025. Statista forecasts that the entire banking industry overall will be able to derive the business value of  $182 billion globally with machine learning by the year 2025.

Source de l’article sur DZONE

SAP et Qualtrics lancent Qualtrics® XM for Suppliers pour améliorer l’expérience d’approvisionnement de bout en bout (Source- to-Pay) des solutions Procurement de SAP

Paris le 6 novembre 2020 SAP SE (NYSE: SAP) et Qualtrics ont annoncé le lancement de Qualtrics® XM for Suppliers, une nouvelle solution permettant aux organisations d’identifier les points d’amélioration des processus Achats, depuis le sourcing jusqu’au paiement (souce-to-pay) afin d’aider à sécuriser des ressources critiques, accroître les économies, atténuer les risques et améliorer l’agilité de l’entreprise.

Qualtrics XM for Suppliers combine les données issues des solutions SAP® Ariba®, SAP Fieldglass® et SAP S/4HANA® avec les informations collectées en temps réel auprès des fournisseurs et analysées par l’intelligence artificielle de Qualtrics, une entreprise du groupe SAP.

Une majorité (66%) des directeurs des achats et des directeurs supply chain déclarent que leur fonction joue un rôle dans la réduction des risques fournisseurs, selon une étude conduite par Oxford Economics et SAP. Toutefois, seuls 51% d’entre eux indiquent pouvoir trouver rapidement des solutions alternatives pour leur approvisionnement, et 46% ont des difficultés  à obtenir de la visibilité sur la performance d’un fournisseur. Qualtrics XM For Suppliers aide les organisations à améliorer leur processus source-to-pay en se basant sur l’écoute et l’analyse des feedbacks des fournisseurs puis la mise en place d’actions appropriées aux moments clés.

« Quand les organisations donnent la priorité à l’écoute, à la compréhension et à l’action sur la base des retours des parties prenantes, l’impact business et le ROI suivent naturellement », explique Brian Stucki, vice-président exécutif de Qualtrics et directeur général de Customer XM. « Qualtrics XM for Suppliers met les feedbacks des fournisseurs au cœur de l’interaction acheteur-fournisseur et devient une part intégrante de la prise de décision et de la construction de la relation. Les équipes achats obtiennent ainsi une vision holistique du processus global du point de vue des fournisseurs afin de régler les écueils, recommander des améliorations et trouver des solutions innovantes. »

En tant que leader en matière d’expérience client et créateur du concept d’Experience Management (XM), Qualtrics ajoute son expertise à cette nouvelle innovation au travers des fonctionnalités clés de la plateforme Qualtrics XM, comme le moteur Qualtrics iQ, pour offrir :

  • Des analyses prédictives et de l’intelligence. Accès instantané aux feedbacks des fournisseurs et aux indicateurs prédictifs pour favoriser la prise de décisions en matière de dépenses dans l’ensemble de l’entreprise.
  • Des workflows automatisés, fluides et homogènes. Mise en place de plans d’actions automatisés et partagés avec les équipes concernées afin de réduire les écarts d’expérience tout au long du processus source-to-pay.
  • Des informations en temps réel pour agir rapidement. Collecte des informations fournisseurs sur l’ensemble des points d’interaction afin de permettre aux équipes achats d’identifier précisément les changements et décisions à mettre en œuvre.

« Cette année nous a appris que la résilience et l’agilité peuvent seulement être atteintes s’il est possible d’anticiper les disruptions avant qu’elles arrivent, d’améliorer les synergies primordiales avec les fournisseurs et de savoir quand activer les solutions alternatives », explique Jason Wolf, senior vice-president et directeur général de SAP Intelligent Spend and Business Network « C’est désormais encore plus simple d’y arriver avec Qualtrics XM for Suppliers pour les solutions SAP Ariba, SAP Fieldglass et SAP S/4HANA. »

Qualtrics XM for Suppliers permet aux équipes achats, finance et supply chain de :

  • Sécuriser les ressources critiques et apporter de la résilience aux entreprises en identifiant et en atténuant les zones de risques pour minimiser l’impact sur l’activité des perturbations éventuelles et répondre proactivement aux retours des fournisseurs les plus importants.
  • Accélérer les économies en utilisant les informations et les recommandations révélées par l’IA sur l’ensemble du processus source-to-pay afin d’identifier les écarts d’expérience au sein de la supply chain et influencer les termes des contrats qui ont l’impact le plus positif sur le ROI.
  • Innover rapidement en s’appuyant sur les feedbacks obtenus sur les différents points d’interaction afin de promouvoir la collaboration avec les fournisseurs et utiliser leur expertise pour identifier les possibilités d’améliorations.

SAP Press Room : Globale  / France. Suivez SAP sur Twitter : @SAPNews

The post SAP et Qualtrics lancent Qualtrics® XM for Suppliers pour améliorer l’expérience d’approvisionnement de bout en bout (Source- to-Pay) des solutions Procurement de SAP appeared first on SAP France News.

Source de l’article sur sap.com

SAP finalise l’acquisition d’Emarsys

SAP (NYSE : SAP) a annoncé aujourd’hui avoir procédé à l’acquisition d’Emarsys, fournisseur de plateforme d’engagement client omnicanal. Les conditions de la transaction n’ont pas été précisées.

Les offres Emarsys ont été ajoutées au portefeuille de solutions existantes de SAP en matière d’expérience client.

« Emarsys fait maintenant officiellement partie de SAP Customer Experience. Nous sommes impatients à l’idée de travailler ensemble, d’apprendre à mieux nous connaître et de créer un portefeuille de produits qui aille bien au-delà de la somme des deux parties », déclare Bob Stutz, Président de SAP Customer Experience. « Grâce aux atouts de nos solutions actuelles et à l’intégration d’Emarsys, SAP Customer Expérience permettra de créer des mécanismes d’engagement personnalisés et omnicanaux, pour aller à la rencontre des clients lorsqu’ils le souhaitent,, sur leurs canaux de prédilection et selon leurs préférences. »

À propos d’Emarsys

Emarsys met à la disposition des responsables de marketing digital et responsables business la seule plateforme d’engagement client omnicanal conçue pour accélérer les résultats business. En alignant rapidement les résultats business souhaités sur des stratégies d’engagement client omnicanal reconnues (crowdsourcées par des grandes marques de votre secteur d’activité), notre plateforme vous donne la possibilité d’accélérer le Time to Value, de proposer des expériences client 1:1 de qualité et produire des résultats mesurables … rapidement. Rejoignez les 1 500 entreprises internationales qui font déjà confiance à Emarsys pour générer les résultats prévisibles et rentables que leur entreprise exige, mais aussi bénéficier des expériences client omnicanales hautement personnalisées que leurs clients méritent. Plus plus d’infos, rendez-vous sur https://emarsys.com/fr

À propos de SAP

La stratégie de SAP vise à aider chaque organisation à fonctionner en “entreprise intelligente”. En tant que leader du marché des logiciels d’application d’entreprise, nous aidons les entreprises de toutes tailles et de tous secteurs à opérer au mieux : 77 % des transactions commerciales mondiales entrent en contact avec un système SAP®. Nos technologies de Machine Learning, d’Internet des objets (IoT) et d’analytique avancées aident nos clients à transformer leurs activités en “entreprises intelligentes”. SAP permet aux personnes et aux organisations d’avoir une vision approfondie de leur business et favorise la collaboration afin qu’elles puissent garder une longueur d’avance sur leurs concurrents. Nous simplifions la technologie afin que les entreprises puissent utiliser nos logiciels comme elles le souhaitent – sans interruption. Notre suite d’applications et de services de bout en bout permet aux clients privés et publics de 25 secteurs d’activité dans le monde de fonctionner de manière rentable, de s’adapter en permanence et de faire la différence. Avec son réseau mondial de clients, partenaires, employés et leaders d’opinion, SAP aide le monde à mieux fonctionner et à améliorer la vie de chacun. Pour plus d’informations, visitez le site www.sap.com.

Contacts presse

Emarsys

emarsysfrance@teamlewis.com
Morgane Joffredo / Julia Dubois
01 85 65 86 34/12

SAP

Daniel Margato
Directeur Communication
daniel.margato@sap.com
06 64 25 38 08

The post SAP finalise l’acquisition d’Emarsys appeared first on SAP France News.

Source de l’article sur sap.com

L’expérience client future : pourquoi et comment donner du sens ?

Les clients optent de plus en plus pour des expériences riches de sens et s’en remettent à l’IA pour toutes les autres tâches. C’est pourquoi les entreprises doivent oublier la routine et tendre vers le sublime.

Des clients en quête de sens

Appelons ça la révolution de la quête de sens. De Facebook aux cours de yoga, en passant par les manuels de développement personnel, tout est mis à la disposition d’une classe moyenne mondiale en pleine explosion (+160 millions chaque année (1)) pour l’aider à donner plus de sens à son quotidien, un objectif auxquels aspirent instinctivement tous les hommes (2).

Bien que les entreprises soient tout de même tenues de répondre aux attentes traditionnelles des clients (des produits et services de qualité fournis avec un maximum d’efficacité et un service client optimal), elles doivent maintenant également se focaliser sur la vie à laquelle aspirent les clients. Si une partie de l’expérience client ne parvient pas à offrir un sentiment gratifiant sur le plan émotionnel, elle sera alors reléguée en arrière-plan (voir « L’IA comme intermédiaire »), où des algorithmes de type « configurez puis oubliez » prendront le relais (3).

Avec des technologies comme le Machine Learning, le cloud computing et l’IoT, tout ce qui est perçu comme routinier ou répétitif se transforme en une expérience client automatisée en arrière-plan. Mais, la bonne nouvelle, c’est que ces mêmes technologies constituent aussi un nouveau moyen pour les entreprises de donner plus de sens qu’aujourd’hui aux différentes composantes de l’expérience.

Les différents types d’expériences riches de sens

Bien qu’il existe autant de définitions du terme « expériences riches de sens » que de personnes, pour les entreprises, ces expériences entrent dans quatre grandes catégories :

Divertissement

Dans des centres commerciaux de Californie, de Floride, du Nevada et du Royaume-Uni, cette année, les clients ont enfilé des casques de réalité virtuelle (RV) et ont déambulé dans un espace conçu pour leur donner l’impression d’être dans un film Star Wars. L’expérience a reçu d’excellentes critiques (4). Les frontières entre les marques grand public, les détaillants et le divertissement continueront de s’estomper, comme en témoigne le succès de films et vidéos YouTube qui sont, pour ainsi dire, l’extension de publicités ou jeux vidéo (5).

Interaction

Dans les petites villes, les gens avaient pour habitude d’aller chez le boucher ou dans l’épicerie du coin non seulement pour acheter des produits de première nécessité, mais aussi pour faire le plein de rumeurs sur le quartier. Avec l’apparition des grandes surfaces, ces expériences sociales ont quasiment disparu. Mais grâce au gain d’efficacité généré par le Machine Learning et le commerce en ligne, les retailers peuvent contrecarrer cette tendance en offrant aux gens de nouvelles façons de communiquer avec les autres et avec leurs communautés. L’utilisation de technologies comme la RV, la réalité augmentée (RA) et l’IA pourrait permettre aux retailers haut de gamme de devenir les boîtes de nuit du 21e siècle, par exemple, ou encore à un stade de devenir un nouveau centre commercial.

Apprentissage

Les entreprises doivent s’inspirer de notre fascination pour le fonctionnement des choses pour créer ou développer des relations riches de sens avec leurs clients. En améliorant leur connaissance d’un produit, l’expérience des clients devient ainsi plus riche de sens. Par exemple, les fabricants de téléphones mobiles se livrent une guerre sans merci sur la qualité de leurs appareils photo. Ils ont donc tout intérêt à offrir des cours de photographie en magasin et à domicile par le biais de technologies comme la RV et la RA.

Aspiration

L’alignement des ventes sur une aspiration humaine fondamentale pourrait expliquer pourquoi le nombre de centres de bien-être et de remise en forme dans les centres commerciaux a doublé au cours des cinq dernières années (6). Cela explique aussi pourquoi les applications de suivi de santé et de fitness sont devenues si populaires. Les clients recherchent en effet des moyens de surveiller leurs progrès et de partager leurs objectifs avec une communauté plus vaste.

Que peut faire votre entreprise ?

Votre expérience est dépourvue de sens ? Créez-le !

Les entreprises qui n’offrent pas déjà de dimension riche de sens à l’expérience qu’ils proposent seront reléguées au second plan par les clients ou par des agents d’IA axés sur l’efficacité et agissant pour leur compte. Elles doivent mettre les bouchées doubles pour maximiser le moindre élément riche de sens dans leur expérience et ainsi se protéger de la concurrence. Elles peuvent utiliser les nouvelles tech­nologies pour repousser les limites de l’expérience ou aller complètement au ­delà de ces limites pour donner à leurs produits ou services une autre dimension, où des expériences riches de sens existent déjà.

Prenez soin de vos clients, ne les contrôlez pas

Dans un monde où les clients peuvent exprimer ce que bon leur semble à un assistant d’IA vocal, il est impossible de contrôler la totalité de leur expérience. Prendre soin des clients est donc la meilleure alternative. Vous les aidez ainsi à laisser de côté le superflu et démontrez votre capacité à rassembler le meilleur dans une sorte de forfait d’abonnement, même si une partie de ce travail doit être effectuée par des tiers (comme une marque de niche ayant une expertise bien précise dans un domaine donné).

Supprimez toute distraction

Une fois la proposition de sens essentielle identifiée, automatisez tout ce qui peut distraire le client des éléments les plus riches de sens de l’expérience.

Fournissez une plateforme créatrice de sens

Les entreprises peuvent créer des plateformes technologiques créatrices de sens à un coût relativement bas. Dans le domaine du fitness, par exemple, les entreprises fournissent des plateformes permettant aux développeurs de créer des applications qui aident les utilisateurs à se sentir connectés grâce à différents types de données : meilleurs scores personnels, itinéraires crowdsourcés et compétitions « Roi de la colline ».

Article publié en anglais sur insights.sap.com


Références :

(1) Homi Kharas, The Unprecedented Expansion of the Global Middle Class: An Update (L’expansion sans précédent de la classe moyenne mondiale : mise à jour) (Brookings, février 2017), https://www.brookings.edu/research/the-unprecedented-expansion-of-the-global-middle-class-2/.

(2) Neel Burton, « Our Hierarchy of Needs » (Notre hiérarchie des besoins) Psychology Today, 23 mai 2012 (mis à jour en septembre 2017), https://www.psychologytoday.com/us/blog/hide-and-seek/201205/our-hierarchy-needs.

(3) Volker Hildebrand, Lori Mitchell-Keller, Christopher Koch et Polly Traylor, « Customer Relationship Status: It’s Complicated » (Statut de la relation client : c’est compliqué), Digitalist Magazine, 18 novembre 2015, https://www.digitalistmag.com/executive-research/customer-relationship-status-its-complicated.

(4) « The VOID – Glendale Galleria », Yelp, consulté le 2 octobre 2018, https://www.yelp.com/biz/the-void-glendale-galleria-glendale-2.

(5) « La Grande Aventure Lego », Warner Bros., consulté le
2 octobre 2018, https://www.warnerbros.com/lego-movie.
« Assassin’s Creed », 20th Century Fox Movies, consulté le
2 octobre 2018, https://www.foxmovies.com/movies/assassins-creed.

(6) Diana Olick, « Malls Hope to Get Back in Shape by Adding Gyms » (Les centres commerciaux espèrent retrouver la forme en installant des salles de gym), CNBC, 1er février 2018, https://www.cnbc.com/2018/02/01/malls-hope-to-get-back-in-shape-by-adding-gyms.html.

The post L’expérience client future : pourquoi et comment donner du sens ? appeared first on SAP France News.

Source de l’article sur sap.com