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How to Get Dark Mode Design Right

Dark themes are everywhere these days. 

As human beings continue to spend more of their time interacting with technology, dark themes provide a more relaxing way to engage with the digital world. More often than not, these themes are easier on the eyes, more attractive, and perfect for the dedicated user

Throughout 2020, countless leading brands have debuted their own version of the dark theme. Google has a solution for your Drive, while Apple and Android have built dark theme performance right into their operating systems. 

If you haven’t learned how to make the most out of dark mode yet, then you could be missing out on an excellent opportunity to differentiate your design skills, and earn more clients going forward. 

Why Dark Mode?

Before we dive too deeply into the possibilities of creating your own dark theme, let’s examine what dark mode is, and why it’s so effective. 

Ultimately, dark themes are created to reduce the amount of luminance emitted by everything from your desktop and laptop, to your smartphone and smartwatch. Dark themes help to improve the visual ergonomics of design, by reducing eye strain, adjusting brightness to suit current lighting conditions, and more. Additionally, many dark mode offerings are also fantastic at conserving battery life. 

Here are some of the main benefits of adding dark themes to your design portfolio

  • Better user experience: A focus on user experience is one of the most important trends of the digital age. You need to be willing to deliver incredible experiences to everyone who visits your website if you want to stand out today. Dark mode reduces everything from eye strain, to battery power consumption. This helps to keep customers on a website for longer.
  • Innovation and cutting edge appeal: Most companies want to prove that they can stay on the cutting edge of their industry. The ability to offer an opt-in dark mode version of a website theme or appearance can help your clients to stand out from the crowd. As the environment becomes more mobile-focused, more companies will be looking for designers that can provide the best mobile experiences. 
  • Support for universal design: Dark mode isn’t just great for people who have light sensitivity at night. This solution could be more comfortable for visually-impaired users who would struggle with eye strain when visiting your websites otherwise. If you want your content to be more inclusive for a wider range of viewers, then learning how to design for dark mode is a good way to start.

Best Practices When Designing for Dark Mode

Designing for dark mode is easier than you’d think. Most of the time, it involves simply thinking about how you can replace some of the brighter, more overwhelming aspects of your site, with something deeper and darker. 

Here are some useful tips that will get you moving in the right direction. 

1. Experiment with Colors

A big issue for a lot of web designers when it comes to developing a dark mode solution is that they get too caught up with things like pure white text against pure black backgrounds. However, this high-contrast option can be a little much after a while. 

It’s often much easier to use a dark grey as your primary surface color, instead of a true black. Additionally, rather than using bright white, think about slightly off-white alternatives that will be warmer to the eye.

Experiment with surfaces and color combinations that are unlikely to cause too much eye strain. Dark grey foundations often offer a wider range of depth, too, because you can demonstrate shadows on grey. 

Additionally, when you are experimenting with colors, remember that saturated colors often vibrate painfully against very dark surfaces, making them harder to read. Desaturating your colors will help to reduce the contrast and make your websites more welcoming. 

Lighter tones in the 200-50 range will have better readability on dark themes. However, you can always experiment with your choices. Google Material Design recommends using a contrast level of around 15:8:1 between your background and text. 

2. Consider the Emotional Impact

Much of the effort involved with dark mode design is figuring out how certain colors work together. It’s easy to get carried away with stark contrasts, particularly when you’re used to working with a white background. However, you need to remember that you’re designing for a user that’s primarily looking for an easier and more subdued browsing experience.

While you’re working, remember to consider the emotional aspect of the design too. The emotion in colors can make or break a buyer’s journey in any environment. However, an often overlooked-aspect of color psychology, is that people perceive shades differently when they’re on a black background

For instance, think of the color green. On a light background, it conveys nature and even financial wealth. However, on a dark background, the same green could come across as something venomous, toxic, or even sickly. It’s important to think about the kind of impressions end users are going to get when they arrive on your site.

3. Give Users the Freedom to Choose

One of the biggest mistakes you can make when you begin designing for dark mode, is thinking that you should focus entirely on your dark themes, and nothing else. This lines you up for a problem if you interact with users who want the best of both worlds. If you’re designing for apps in particular, you’re going to need web pages that can switch naturally between light and dark themes. 

Learning how to implement both a dark mode and a light mode option into the desks you create will help you to reach a wider selection of customers. Remember, you’ll need to test the performance and impact of your designs in both themes, to check that they deliver the same kind of experience, no matter how your user chooses to browse. 

Although dark mode should offer a different experience to end-users, it still needs to feel as though they’re browsing on the same website. That means that you’re going to need to experiment with the most natural combination of light and dark mode options.

4. Remember the Basics

Remember, although the three tips above will help you to get on the right path for dark mode design, you’ll also need to consider the opportunities and limitations of the platforms that you’re designing for. The kind of dark mode experience you can deliver for Google Chrome websites is going to be very different to what you can create for something running on iOS.

Examining the documentation provided by the system that you’re designing for will help you to develop something with a close insight into what’s actually possible. 

Other top tips for dark mode design include:

  • Focus on your content: Make sure that your content stands out on the page, without being too overwhelming. 
  • Test your design: In both light and dark appearances, you need to make sure everything is working as it should be.
  • Adopt vibrancy for your interfaces: Vibrancy helps to improve the contrast between your background and foreground. 
  • Use semantic colors: Semantic colors adapt to the current appearance of a website automatically. Hard-coded color values that don’t adapt can seem more aggressive. 
  • Desktop tinting: Try experiment with things like transparency and filters to give your websites and apps a slightly warmer tint – ideal for late-night browsing
  • Icons: Use individual glyphs and icons for dark and light modes if necessary. 

Ready to Design for Dark Mode?

Preparing your web development and design portfolio for an era addicted to dark mode can be a complex experience. You need to think carefully about how people are going to browse through your websites and apps when they’re searching for something more subtle, and less visually overwhelming than the websites that we’re used to making. 

The most important thing to remember is that everything on your website or application should look just as beautifully tailor-made in dark mode as it does in light mode. Simply adding a dynamic black background when people want to switch settings in an app isn’t enough. You need to go in-depth with your designs and examine how different fonts, colors, and images work together.

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CodeReady Containers – Getting Started with OpenShift 4.5 and Process Automation Tooling

As a cloud-native developer you’ve installed an OpenShift Container Platform development environment on your local machine, but what’s next?

What can you do with the fully stocked container registry provided to you?

Source de l’article sur DZONE

The Ultimate 10 UX Influencers to Follow

The digital world is a place of constant change. Just as you get used to a new design trend, another one appears, forcing you to rethink the way that you approach each client project. 

As a web designer, it’s up to you to make sure that you have your finger on the pulse on the latest transformations in the industry. However, it can be challenging to know for sure which trends you should be taking seriously, and which you can simply ignore. 

One option to refine and enhance your design journey is to pay attention to influencers. 

Influencers aren’t just there to guide customers into making purchasing decisions. These people are thought-leaders in their field. They spend all of their time tracking down ideas and concepts that really work. That way, they can maintain a successful reputation online.

Sourcing information and motivation from the following UX influencers could help you to create some truly amazing websites in 2020: 

1. Andrew Kucheriavy 

Andrew Kucheriavy is the phenomenal co-founder and CEO of a company named Intechnic. Andrew was one of the first people in the world to be given the “Master in User Experience” award. This means that he’s an excellent person to pay attention to if you want help understanding the ins and outs of user experience design

As one of the leading visionaries in UX, business strategy, and inbound marketing, Andrew has a lot of useful information to offer professionals and learners alike. Andrew is particularly active on Twitter, where he’s constantly sharing insights on design and marketing. You can also find input from Andrew on the Intechnic blog. 

2. Jeff Veen 

Another must-follow for designers who want to learn more about understanding their audience and their position in the marketplace, Jeff Veen is a leader in UX and product design. Veen got his start with the founding team for Wired, before he created the Adaptive Path company for UX consulting. Jeff Veen is also known for being responsible for various aspects of Google Analytics. 

Over the years, Jeff has expanded his knowledge in the design space, and mentored various companies, from WordPress to Medium. He also has a fantastic podcast that you can listen to for guidance when you’re on the go. 

3. Jared Spool 

Jared Spool has been tackling the most common issues of user experience since before the term “UX” was even a thing. Excelling in the design world since 1978, Jared has become one of the biggest and most recognizable names in the user experience environment. He’s the founder of the User Interface Engineering consulting firm. The company concentrates on helping companies to improve their site and product usability. 

Jared offers plenty of handy information to stock up on in his Twitter feed. Additionally, you can find plenty of helpful links to blogs and articles that he has published around the web on Twitter too. He’s followed by Hubgets, PICUS, and many other leading brands. Make sure that you check out his collection of industry-leading talks on UIE. 

4. Jen Romano Bergstrom

An experimental psychologist, User Experience Research coach, and UX specialist, Jen is one of the most impressive women in the web design world. She helped to create the unique experiences that customers can access on Instagram and Facebook. Additionally, she has a specialist knowledge of eye-tracking on the web. You can even check out Jen’s books on eye-tracking and usability testing

When she’s not writing books or researching user experience, Jen is blogging and tweeting about usability and researching new strategies in the web design space. It’s definitely worth keeping up with Jen on Twitter, particularly if you want to be the first to know about her upcoming seminars and learning sessions. 

5. Katie Dill 

Katie Dill is the former Director of Experience for Airbnb, so you know that she knows her way around some unique experiences. With an expertise in working with companies that harness new technologies and UX design, Katie Dill is at the forefront of the user experience landscape. Dill attends various UX conferences throughout the year, and publishes a range of fantastic videos on YouTube. 

You can find blogs and articles from Katie published on the web; however, you’ll be able to get the most input from her by following Katie on her Twitter account. 

6. Khoi Vinh 

Khoi Vinh is one of the most friendly and unique UX bloggers and influencers on the market today. He knows how to talk to people in a way that’s interesting and engaging – even about more complicated topics in UX design. Vinh is a principle designer at Adobe, and he has his own podcast called Wireframe. However, he still finds time to keep his followers engaged on Twitter. 

Over the years, Khoi has worked as a Design Director for Etsy and the New York Times. Vinh also wrote a book called “Ordering Disorder” which examines grid principles in web design. According to Fast Company, he’s one of the most influential designers in America. Additionally, Khoi has a brilliant blog where you can check out all of his latest insights into UX design. 

7. Cory Lebson

Cory Lebson is a veteran in the world of web design and user experience. With more than 2 decades of experience in the landscape, Cory has his own dedicated UX consulting firm named Lebsontech. Lebson and his company concentrate on offering UX training, mentoring, and user experience strategy support to customers. Cory also regularly speaks on topics regarding UX career development, user experience, information architecture and more. 

Cory is an excellent influencer to follow on Twitter, where you’ll find him sharing various UX tricks and tips. You can also check out Cory’s handbook on UX careers, or find him publishing content on the Lebsontech blog too. 

8. Lizzie Dyson

Another amazing woman in the industry of UX, Lizzie Dyson is changing the experience landscape as we know it. Although she’s a relatively new figure in the web design world, she’s recognized world-wide for her amazing insights into the world of web development. Lizzie also helped to create a new group specifically for women that want to get involved in web design. 

The Ladies that UX monthly meet-up welcomes a community of women into the digital landscape, helping them to learn and expand their skills. Lizzie regularly publishes content online as part of Ladies that UX. Additionally, she appears on the Talk UX feed – an annual design and tech conference held for women around the world. 

9. Chris Messina 

Chris Messina is a product designer and a technical master who understands what it takes to avoid disappointing your users. With more than a decade of experience in the UX design landscape, Messina has worked for a variety of big-name brands, including Google and Uber. He is best known as the inventor of the hashtag!

Chris is a highly skilled individual who understands the unique elements that engage customers and keep people coming back for more on a website. You can see Chris speaking at a selection of leading conferences around the world. Check out some of his talks on YouTube or track down his schedule of upcoming talks here. Chris also has a variety of fantastic articles on Medium to read too. 

10. Elizabeth Churchill

Last, but definitely not least, Elizabeth Churchill is a UX leader with an outstanding background in psychology, research science, psychology, artificial intelligence, cognitive science, human interaction with computers and more. She knows her way around everything from cognitive economics, to everyday web design. Churchill also acts as the director of UX for Google Material Design. 

A powerhouse of innovation and information, Churchill has more than 50 patents to her name. She’s also the vice president of the Association for Computing Machinery too. When she’s not sharing information on Twitter, Elizabeth also has a regular column that you can tune into on the ACM Interactions magazine. 

Who Are You Following in 2020?

Whether you’re looking for inspiration, guidance, or information, the right influencers can deliver some excellent insights into the world of web design. There are plenty of thought leaders out there in the realm of user experience that can transform the way that you approach your client projects. You might even discover a new favourite podcast to listen to, or an amazing series of videos that help you to harness new talents. 

Influencers are more than just tools for digital marketing; they’re an excellent source of guidance for growing UX designers too.

 

Featured image via Pexels.

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3 Essential Design Trends, October 2020

Design can make a statement. It evokes feeling and can encourage thought and conversation. That’s the common theme among the three trends in website design this month.

Each trend is rooted on the time and place where we live and includes elements that provoke thought. Kudos to these designers and design teams for jumpstarting conversations. Here’s what’s trending in design this month.

1. “Taking a Stance” Design

From social to environmental issues, design projects are echoing the sentiments of their audiences and organization in a way that take a stance on an issue.

Once taboo, this is becoming increasingly used as a technique for brands who are no longer worried about turning off a certain segment. The goal is to rally the core audience and people who feel the same way about an issue or cause.

There’s also a secondary thing happening here. Some designs aren’t really position based, but use imagery and language that resonates with a movement to associate with that feeling.

Never Heart uses “Join the Revolution” and a dark image with a heart to tug at your feelings. It can help create an association to a cause that you believe in without stating that cause directly. The design feels strong and inviting while making you feel like part of something.

Skye High uses “powerful” twice in the headline to convey a particular messages to women. The agency is looking to work with “powerful” women. It’s a timely statement and message that could resonate with a lot of business-women at various levels of their careers.

Discovered Wildfoods is a brand that is rooted in sustainability. The corporate model and responsibility of the brand shows through in the website. This type of design helps connect people with mutual feelings to the brand and products.

It’s refreshing to see more websites and brands embracing social causes and issues. It can be tricky for a number of reasons. But for some brands, it pays off.

2. Abstract Art Elements

If you are worried about a lack of images, or not sure how to portray images in an appropriate way due to the worldwide pandemic – groups or not, masked or not – abstract art elements can be the solution.

Widely used for startups and apps, more abstract design elements are everywhere. It’s an easy way to create strong visual interest without photography.

The most common use of abstract art elements is often in the form of geometric shapes with animation. This is something that almost anyone can understand and simple shapes and movement can be quite stunning when done well.

The good news is this aesthetic can work for almost any type of website. Try it for a redesign when you don’t have photography that feels appropriate in the current environment or if you want to create focus for content that drives website visitors to the words or scroll. This works with more abstract concepts when they are simple and help you move quickly from the visual to text.

Here’s how each of the examples handles abstract art elements:

Indicius uses bouncing circles that move toward text and down the screen to drive users to the headline and scroll action.

With Code uses a fun fuzzy circle with different animations to draw you in.

Appimized uses bright color and a monotone scheme with geometric shapes to sell its services.

3. Images That Make You Think

This might be the most visually interesting, and thought-provoking, website design trend we’ve seen in a while. These designs all feature images with a little something different or unusual that make you think.

There are a lot of different ways to do this – marry photographs and illustrations, create imaginary imagery, animations or effects, visual tricks that play on depth perception or create pseudo-3D effects.

The commonality is that the visual is so striking and unusual that website visitors stop and engage with the design. What do the “oddball” visuals mean? What message do they convey? How did they do that?

All of the questions could be associated with this different style of visual representation.

Bling uses a combination of a photo with illustrated animated elements to draw the eye. The yin and yang between reality and fantasy is quickly evident and makes you want to know more. (It doesn’t hurt that the animation uses dollars and lightning.)

Kibun is interesting because the photo choices create an optical illusion of depth. It matches the content of the design well because the website features artistic textile panels with an artistic design. The illusion is in the angles and coloring of photographs and their placements on the screen. The only downside of this design is that it loses the artistic panache on mobile because the images stack.

Oddball images can sell. We Are Mad stands out because it uses a contrived image, but doesn’t go oversized with it. The more subtle placement is ideal and arguably more attention-grabbing.

Conclusion

Website design can be a powerful thing, as these trends and examples show. Don’t discredit the power of choices in color, imagery, animation, and text when creating a digital experience. Design can mean a lot of different things depending on the audience as these examples show.

At the same time, these design trends are powerful and meaningful. They provide context into our world, our time, and our feelings. Don’t be afraid to experiment and make a statement with your design work. Just remember to keep in mind all potential impacts (positive and negative) before taking the project live.

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When Does Emotional Design Cross a Line?

Designing for emotion in and of itself is not a problem. Websites are bound to elicit an emotional reaction from visitors, even if it’s as simple as them feeling at ease because of the soft, pastel color palette you’ve designed the site with.

I don’t want to outright villainize emotional design. Unless there is some form of unethical manipulation at play, designing for your visitors’ emotions can actually provide them with a more positive experience.

So, here’s what I’d like to look at today:

  1. What is emotional design?
  2. When does emotional design cross a line?
  3. What’s the right way to design for emotions?

1. What Is Emotional Design?

When we look at emotional design in the context of a website, we’re focused on three types of emotional reactions:

a. Visceral Reactions

Visceral reactions are instinctive ones. Usually, visitors experience these as their first impressions of a website or web page. For instance, a cluttered or otherwise poorly designed homepage might leave visitors feeling overwhelmed, hesitant, or wanting to flea.

A minimally designed homepage interface, on the other hand, might have visitors not feeling much of a reaction at all. In this case, no feeling is a good feeling.

Like Irene Au said:

b. Behavioral Reactions

Behavioral reactions stem from the usability of a website. There’s a lot that can stir up negative emotions here, like:

  • Extra-long contact forms
  • Confusing menus
  • Error-ridden content
  • Slow-loading pages
  • And more

Again, if a website is easy to get through and attractively designed, visitors aren’t likely going to “ooh” and “aah” with every step they take on the site. And that’s a good thing. If they’re focusing more on how the design looks, they’re not paying attention to the brand’s actual offer.

c. Reflective Reactions

Reflective reactions are the third type of emotions we design for.

This is complicated because there’s a lot wrapped up in how visitors feel about a website after the fact. Sometimes the most well-designed interfaces and experiences can’t save them from a bad experience, whether they realized too late that the products were overpriced or they were treated poorly by a live chat representative.

As a web designer, all you can really do is to make sure you’re working with reputable companies and then aligning the designs of their sites with their values.

When Does Emotional Design Cross a Line?

There’s already enough social pressure online; your website doesn’t need to be one of those places, too

Emotional design shouldn’t be about manipulating consumers’ emotions. In most cases, emotional design is about controlling the environment of the website so that emotions don’t go spinning wildly out of control — in either direction.

It’s when we take what we know about influencing someone’s emotional state to monetarily benefit from it that emotional design becomes problematic.

Here are some ways in which you might negatively impact the emotions of your visitors through design:

FOMO

The fear-of-missing-out isn’t always a bad marketing strategy. However, when FOMO is used for the purposes of rushing consumers to take action now and without time to really think it through, it definitely can be.

Chances are good they’ll feel badly no matter what. Either because they regret the rushed (and probably unnecessary, or expensive) decision or they blame themselves for missing out on an opportunity to be like everyone else.

There’s already enough social pressure online; your website doesn’t need to be one of those places, too. So, be careful with how you present customers with limits (on time, on products, etc.) or how you frame the call-to-action (“If you don’t buy this now, expect to fail/be miserable/suffer even more”).

Analysis Paralysis

It doesn’t matter why people specifically seek out your website. They have a problem or a hole in their life, and they’re looking for something to fix it.

Now, you can’t help it if the website has too much to offer in the way of options or solutions. Companies have to provide every possible solution/option so their users don’t feel like they have to go somewhere else to get what they need. However, the way you design these options can lead to a negative emotional state if you’re not careful.

For instance, your visitors might experience analysis paralysis, where there are so many options that it becomes impossible to take action. Similar to FOMO, this can lead to regret either with the decision they made or the one they were incapable of making.

By simplifying how many choices are presented at once, or designing a clear and supportive pathway to the right option of many, your website will leave visitors feeling much more positively about the whole experience.

Trendy Nostalgia

Nostalgia can be a great way to play upon the positive associations and emotions consumers feel towards an era gone by or a place they once knew. But, again, it depends on how you design with it.

For example, if you design a vintage website for an agency launched in 2019 and run by a group of 20-somethings, it might come off feeling disingenuous once customers start to catch on.

For a restaurant known as the oldest bar in the state, that would be a different story. That nostalgically designed website would be a real part of its story; not just done as a sales gimmick. As a result, customers would likely embrace those warm feelings for the “good ol’ days” they get from the website.

Also, think about how quickly nostalgia fades if it’s done to align with a trend. Unless you’re committed to redesigning a website the second that nostalgic feeling falls out of favor, you could be condemning your client to an outdated website mere months after launch.

What’s the Right Way to Design for Emotions?

Like I said before, there’s nothing wrong with designing for emotions. You just have to make sure your website visitors don’t feel manipulated and that they welcome the pleasant feelings the site gives them.

make sure your website visitors don’t feel manipulated

It might seem harmless at the time. After all, what are they doing on the site if they weren’t interested in the first place? And it’s not like they were bullied into spending their money, right?

But if they sense in any way that their response was driven by an emotion they wouldn’t have otherwise felt, they’re not going to be happy. While it might not be enough for them to cancel their subscription or services, or to return products they bought, it will definitely leave a bad taste in their mouth. And, ultimately, it can cost your website loyal visitors and customers.

So, if you’re going to use emotional design on a website, do it to improve their experience, not to put more money into your clients’ pockets. That means your emotional design choices need to be honest, transparent, and focused on eliciting naturally positive emotions like:

  • Satisfaction
  • Feeling impressed
  • Trust
  • Calm
  • Feeling valued

Go back to the three emotional reactions I brought up earlier. If you can design a website to give off a positive first impression, and to be pain-free and usable, you can spend the rest of your time injecting small bits of happiness and positivity into the website with color choices, friendly micro-interactions, personalized content, and more.

 

Featured image via Unsplash.

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Editors’ Picks: Summer 2020


Agile 

AI

Big Data

Cloud

Database

DevOps

Integration

  • Mulesoft 4: Continuous Delivery/Deployment With Maven by Ashok S — This article is a great example of what we want every tutorial to look like on DZone. The main aim of this article is to provide a standard mechanism to release project artifacts and deploy to Anypoint Platform, from the local machine or configure in continuous delivery pipelines.
  • Integration With Social Media Platforms Series (Part 1) by Sravan Lingam — This article helps you to build a RESTful API through MuleSoft that integrates with LinkedIn and shares a post on behalf of one’s personal account. I like this article because, in the age of social media, it’s so important for businesses to be connected and integrated!

IoT

Java

Microservices

Open Source

Performance

  • What Is Big O Notation? by Huyen Pham — Aside from a silly name, this article is an example of an in-depth analysis on a little-spoken-about concept. In this article, take a look at a short guide to get to know Big O Notation and its usages.
  • Is Python the Future of Programming? by Shormisthsa Chatterjee — Where is programming going? This article attempts to answer this question in a well-rounded way. The author writes, "Python will be the language of the future. Testers will have to upgrade their skills and learn these languages to tame the AI and ML tools".

Security

Web Dev

  • A Better Way to Learn Python by Manas Dash: There’s so many resources available for learning Python — so many that it’s difficult to find a good and flexible place to start. Check out Manas’ curated list of courses, articles, projects, etc. to get your Python journey started today. 
  • Discovering Rust by Joaquin Caro: I’m a sucker for good Rust content, as there’s still so many gaps in what’s available. Joaquin does a great job of giving readers his perspective of the language’s features in a way that traditional docs just 

Source de l’article sur DZONE

5 Tips for Designing One-Page Websites That Work

Smart design choices can help reduce the fatigue and frustration people would otherwise feel when using the web.

There are a lot of ways web designers can minimize distractions, information overload, and analysis paralysis. For instance, designing with abundant white space, shorter snippets of text, and calming color palettes all work.

One-page websites might be another design choice worth exploring.

When done right, a single-page website could be very useful in creating a simpler and more welcoming environment for today’s overwhelmed consumers.

With its diminutive structure, it would leave a unique and memorable impression on visitors. What’s more, a well-crafted one-page website would provide visitors with a clean, narrow, and logical pathway to conversion.

For those of you who use BeTheme’s pre-built sites (or are thinking about adopting them for your next site), there’s good news. In addition to the great selection of traditionally structured sites available, Be also has single-page websites for you to work with.

So, the technical aspects you’d need to master to get the one-page formula right are already taken care of.

Let’s have a look at some of the features that make single-page websites shine and how you can design them:

1. Give Visitors a Succinct Journey Through the Website and Brand’s Story

The typical business websites you design include pages like Home, About, and Contact, as well as pages that explain the company’s services or sell their products. Unless you’re building really long sales landing pages, there’s usually about 400 to 600 words on each page.

That’s still a lot of content for your visitors to get through and it can make perusing a single website an overwhelming experience. Imagine how they feel about reading through all that content when they have to do it multiple times when comparing other websites and options.

In some cases, this multi-page website structure is overkill. The information you’d otherwise fill a full page with can easily be edited down to fit a single pane or block on a one-page website and still be as useful.

Like how design and development studio Pixel Lab does it:

Pixel Lab

Notice how all the key points are hit in a concise and visually attractive manner:

  • The Featured Work portfolio
  • The About Us introduction
  • The FAQs
  • The contact form

The BeCV pre-built site is built in a similar manner (and for a similar purpose, too):

BeCV

Just remember to keep a sticky navigation bar present at all times so visitors know exactly how much content there is on the page.

2. Opt For a Non-Traditional Navigation for a Uniquely Memorable Experience

Typically, the rule is that website navigation should follow one of two patterns:

  • Logo on the left, navigation links on the right.
  • Logo on the left, hamburger menu storing the navigation on the right (for mobile or desktop).

There are a number of reasons why this layout is beneficial. Ultimately, it comes down to the predictability and comfort of having a navigation be right where visitors expect it, no matter where they end up on your website.

However, with a single-page website, this is one of those rules you can bend, so long as you have a way to keep the navigation ever-present and easy to use.

There are some great examples of one-page sites that have done this, usually opting for a stylized left-aligned sidebar that contains links to the various parts of the page. Purple Orange is just one of them:

Purple Orange

And you can use a Be pre-built site like BeHairdresser to create a similar navigation for your website:

BeHairdresser

If you’re trying to make a bold brand stand out, this is a neat layout option to experiment with.

3. Tell a More Visually Striking Story

One of the problems with building a website with WordPress is that you always have to worry about how your design decisions affect speed. Even once the code is optimized, images are usually the low-hanging fruit that have to be dealt with.

But when your website only contains one page, this means images aren’t as much of a problem (so long as you compress and resize them). It’s only when you continue to add pages, products, and galleries that you have to scale back your visual content.

So, if your brand has a strong visual identity and you want the website to show that off through images, a one-page website is a great place to do it.

Just remember to keep a good balance between text and images as Vodka A does:

Vodka A

There’s no reason for a liquor distribution company to mince words when the elegant product photos effectively communicate to consumers what it’s all about.

In fact, this image-heavy, single-page style would work well for any vendor selling a small inventory of products: food, beverages, subscription boxes, health and beauty products, etc. And you can use the pre-built BeBistro to carefully craft it:

BeBistro

4. Turn a Complex Business Idea or Offering into Something Simple to Understand

When a company sells a technical or complex solution to consumers, it can be a real struggle to explain what it does and why they should buy it.

But here’s the thing: Consumers don’t really care about all that technical stuff. Even if you were to explain how an app worked or how you use a software like Sketch or WordPress to design a website, their eyes would glaze over.

What matters most to them is that you have an effective and affordable solution that they can trust. So, why bog them down with page after page of technical specs and sales jargon?

A one-page website enables you to simplify even the most complex of solutions.

Take Critical TechWorks, for instance. It offers an advanced technological solution for the automobile industry…and, yet, this is all it needs to explain the technology at work:

Critical Techworks

If your website’s visitors are more concerned with the outcomes rather than the “how”, you’d do well to make the website and content as easy to digest as possible. And you can use a pre-built site like BeCourse to do that:

BeCourse

Notice how both of these sites take visitors through a small handful of sections (pages) before delivering them to the main attraction: the contact or sign-up form.

5. Capture Leads and Sales at Different Stages of the Sales Funnel

Some of your visitors will be brand new to the site and need more information before they pull the trigger. Others will already have a good idea of what they’re getting into and just need one small push to get them to take action.

With a single-page website, you can design each section to cater to the different kinds of leads and prospects that arrive there.

The top sections should be introductory in nature, providing new visitors with information they need to decide if this is an option worth pursuing. The sections further below should drill down into the remaining questions or concerns that interested prospects have.

Regardless of which section they’re looking at, your one-page site will have CTA buttons built in along the way that drive them to conversion the second they’re ready.

This will enable your site to always be prepared to convert leads, whether visitors read the first two sections or make their way through all of them until they reach the conversion point (e.g. a contact form, a checkout page, etc.).

You’ll find a nice example of this on the Cycle website, with CTAs strategically placed along the single-page’s design:

Cycle

BePersonalTrainer is a good pre-built site option if you want to ensure that you include a CTA button at the perfect stopping points throughout your page:

BePersonalTrainer

You won’t find them at the bottom of every section, but that’s okay. You just need them whenever your visitors are seriously thinking about taking action.

What Should You Build: A Multi-Page or One-Page Website?

Although a single-page website won’t work for larger websites (especially in ecommerce), it could work well for business websites that are on the smaller side to begin with.

By centralizing all of that information into a single page, you’ll create a fresh experience that wows visitors with how succinct yet powerful both the message and offering are.

Just be careful. Many single-page websites are poorly done (which is probably why they fell out of fashion for a while).

Remember: This is not your chance to throw web design rules out the window. In fact, this will be an opportunity to clear out the fluff and the clutter that’s accumulated over the years and to return to a more scaled-back and classic approach to design.

And with the help of Be’s pre-built one-page websites, it won’t require much work on your part to make that happen.

 

[– This is a sponsored post on behalf of BeTheme –]

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Top 10 Test Automation Frameworks in 2020

We are moving toward a future where everything is going to be autonomous, fast, and highly efficient. To match the pace of this fast-moving ecosystem, application delivery times will have to be accelerated, but not at the cost of quality. Achieving quality at speed is imperative and therefore quality assurance gets a lot of attention. To fulfill the demands for exceptional quality and faster time to market, automation testing will assume priority. It is becoming necessary for micro, small, and medium-sized enterprises (SMEs) to automate their testing processes. But the most crucial aspect is to choose the right test automation framework. So let’s understand what a test automation framework is.

What Is a Test Automation Framework?

A test automation framework is the scaffolding that is laid to provide an execution environment for the automation test scripts. The framework provides the user with various benefits that help them to develop, execute, and report the automation test scripts efficiently. It is more like a system that was created specifically to automate our tests. In a very simple language, we can say that a framework is a constructive blend of various guidelines, coding standards, concepts, processes, practices, project hierarchies, modularity, reporting mechanism, test data injections, etc. to pillar automation testing. Thus, the user can follow these guidelines while automating applications to take advantage of various productive results.

Source de l’article sur DZONE

Microservices Adoption Using Different Patterns

Microservice is an architectural style that made up of smaller (micro) applications that communicate with each other, through open protocols like HTTP. Microservices have a much simpler and direct communication mechanism. Microservices typically deployed Docker platforms in the cloud environment will get maximum benefit.

Microservices architecture’s main aim is to break down the applications into smaller applications for maintainability and address the particular functionality. Microservices are scalable, and the maintainability of the application was as typical in monolithic applications. Below are some of the benefits of microservices architecture

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17 Tools I Can’t Design Without

I think of a creative practice as a combination of an approach (a design philosophy) and a series of techniques (craft skills); a good tool facilitates a technique, which in turn supports an approach.

It wasn’t until I sat down to write a list of tools I can’t design without, that I realized just how many tools I rely on as an integral part of my creative process. The danger of tools is that they promote certain techniques, and that bias can alter your approach.

First and foremost a good tool does no harm, it does not dictate, or obstruct your approach. Secondly, a good tool offers flexibility in the techniques you choose. Thirdly a good tool is invisible, it leaves no marks on the end product.

If I’d written this post a year ago the list would have been different, and I hope that in a year it will be different again. These are the tools that I currently find enabling, that have contributed to my craft, and supported my approach.

Affinity Designer

I’ve always used Adobe products. Photoshop and Illustrator were the de facto graphic tools for half my life. I’ve never had an issue with the subscription licensing of Creative Cloud, which I think is proportionate for a professional set of tools. Then, around 18 months ago I got very frustrated with how sluggish Illustrator had become.

I’d written an early review of Affinity Designer, I’d been impressed at the time, so I decided to give it another try expecting the sojourn to last an hour or two before I gravitated back to Illustrator. Running the latest version of Affinity Designer was a revelation, I’ve simply never wanted to switch back.

Why not Sketch? Well, I do occasionally jump into Sketch, especially for pure vector wireframing. I was an early adopter of Sketch, but the reliability issues (long since resolved) poisoned my relationship with it. Why not Figma? Well, Figma’s real strength is in collaboration, something that I get with Sketch, and personally I find some of Figma’s features unintuitive.

Affinity Designer isn‘t perfect. I dislike the color tools, especially the gradient tool, which I find clunky. But it’s the first design app I’ve used in years that syncs closely with my creative process.

Affinity Photo

I don’t do a lot of photo manipulation, so when I switched away from Creative Cloud for design work, I was relaxed about switching from Photoshop to Affinity Photo.

In my experience, Affinity Photo is stronger than Photoshop in some areas, and weaker in others. Affinity Photo’s bitmap scaling is much better than Photoshop’s, largely due to Lanczos 3 sampling.

Affinity Photo also solves a lot of little irritations that Adobe has chosen not to address for legacy or philosophical reasons, such as the toggleable ratio setting when resizing the canvas — I’ve lost track of the hours I’ve spent in Photoshop manually calculating vertical whitespace so that it’s proportionate to the horizontal.

TinyPng

Both Affinity Photo and Photoshop are poor at web format optimizations. Photoshop perhaps has the edge, but its output certainly isn’t acceptable for production.

I run bitmaps through TinyPng, which on average halves the size of the file without any appreciable loss of quality. (It stripped 66% off the images for this post.)

Fontstand

When I started to drift away from Creative Cloud, the one service that delayed me was Adobe Fonts (née Typekit). Not so much for the webfonts — which are faster and more reliable self-hosted — but for the ability to sync desktop fonts into my design apps.

I tried Fontstand when it was first released, and I loved the concept, but was worried about the small library. When I took a second look and discovered the library is now substantial for both workhorses and experimental typefaces, it was an easy decision to switch.

Fontstand is a desktop font rental service. Once you’ve found a typeface you’re interested in, you can activate an hour-long trial, then choose to rent the font for a small fee. You can auto-renew the rental if you need to, and if you rent the font for 12 months it’s yours forever.

If there’s one tool on this list I genuinely could not design without it’s this one. Fontstand makes working with fonts from independent foundries affordable for freelancers, and it’s enriched the typographic palette available to me.

Khroma

Every designer has strengths and weaknesses. Since day one of art school, my weakness has been color. It just doesn’t come naturally to me, and I have to work quite hard at it.

An incredibly helpful tool that I’ve been using for a few months is Khroma. It helps my eyes warm up before approaching color, and helps me find a starting point that I can then refine. Comparing my design work before, and after Khroma, the latter color choices are cleaner, more vibrant, and more interesting.

Atom

A good code editor is essential, and I’ve never found one that I’m completely happy with. For years I’ve flitted back and forth between Brackets, Sublime Text, and BBEdit. I think that probably reflects the changes in the type of coding I’m doing.

For now, I’ve settled on Atom. It’s fast, reliable, and it’s not biased to front or back-end code.

CodeKit

I held out on compilers longer than I should have, using apps like Minify to minify CSS and JavaScript, and the command line to process Sass (see below). Then I found CodeKit and it’s been essential to my workflow ever since.

What I like best about CodeKit is that it’s a GUI. Which means I can change settings while coding, like toggling off the JavaScript linting, without switching mental gears into another language.

MAMP

MAMP is a tool that allows you to run a local server environment, meaning I can run PHP and MySQL without the tedious process of FTPing to a server to test a change. Mac comes with Apache, so this isn’t strictly necessary, but it’s simple to use and works well with both CodeKit and Craft (see below).

There’s a pro version of MAMP, which allows you to switch seamlessly between projects, but it’s heavily geared towards WordPress. I’m still trying to find the time to evaluate Laravel Valet.

Dash

When you first start coding you try and memorize the entire language. It’s very possible to become fluent in the core of a language, but there are always nuances, defaults, and gotchas that you miss. As you grow more experienced, you realize that all professional coders Google the answer at least once per day.

When I got tired of Googling I started using Dash which is a superb app that combines the docs of numerous different languages into a searchable window. I use it daily for everything from SVG to Twig.

LambdaTest

It doesn’t really matter what you’re building, even the indy-web needs to be tested. Ideally you’ll test on real devices, but if you can’t afford a device library — and who but the largest agencies can — you need a live testing solution.

There are a few upstarts, but your choice is basically between BrowserStack and LambdaTest. I went for LambdaTest because I prefer the style of the UI, but that’s entirely subjective. If you’re not sure, toss a coin, you’ll get the same results with both.

Sass

I can’t write CSS without Sass — and I mean that literally. If I try and write vanilla CSS I guarantee I’ll nest something with @at-root and it will throw an error.

Craft CMS

Stating any preference for a CMS online that is not WordPress inevitably invites impassioned protests from developers whose career is built on the WordPress platform. So let me say preface this by saying: if WordPress works for you, and more importantly for your clients, then more power to you; I think it’s a dog.

Shopping around for a CMS is challenging, and I’ve gone through the process several times. A good CMS needs to be in sync with your mindset, and it needs to be appropriate for your clients — all of them, because unless you’re in a large agency with multiple coders, you need to commit to a single solution in order to master it.

I have looked and looked, and finally settled on Craft CMS. Craft makes it easy to build and maintain complex, high-performance sites. It has a shallow learning curve that grows exponentially steeper, making it easy to get started with plenty of room to grow.

Vue.js

Way back when Flash went kaput I switched to jQuery, and that was a really easy route into JavaScript — ignore the people who tell you to master the core language first, do whatever it takes to start using a language, that’s how you learn. But jQuery is heavy, and I found I needed it less and less.

These days 90% of the JavaScript I write is progressive enhancements in vanilla JavaScript to keep the dependencies low. Occasionally I encounter a job that requires complex state management, and then I fall back on Vue.js. JavaScript developers are as partisan as CMS aficionados, so let’s just say I favor Vue.js because it’s not controlled by a mega-corp and leave it at that.

Ulysses

As editor at WDD, I cannot emphasize enough that the right way to write copy for the web is markdown.

Markdown is faster to write so you don’t lose the thread of your thought process, and it doesn’t impose formatting so you can easily migrate to a CMS. If you’ve ever spent 20 minutes stripping the class, id, and style tags out of a file created in Word, Pages, or (by far the worst offender) Google Docs, then you don’t need to be sold on this point.

There are a few markdown-based writing apps available, I tested half a dozen, and the one I settled on was Ulysses. I like its distraction-free mode, I love its clean exports. Everything I write, I write in Ulysses.

Screenshot Plus

Much like markdown editors, there’s no shortage of screenshot apps. My current favorite is Screenshot Plus.

Screenshot Plus has one feature that makes it standout for me, and that is its Workflows. It sounds like a small problem, but when you’re taking screenshots of a dozen sites, the extra clicks to save, switch to your editor, and open the file are laborious. I have several workflows setup in Screenshot Plus that allow me to take a screenshot, save it to a specified folder on my local machine, and then open it in Affinity Photo, all with a single click.

Spark

I get a lot of email, a lot. At one point the influx was so bad I was using multiple email apps to segment it. Yes, I use Slack daily, but it doesn’t eliminate the need for email.

I‘ve been using Spark for around six months and it’s radically sped up my workflow. I’m a big fan of the smart inbox that allows me to compartmentalize email like newsletters, and email that warrants a reply. I like that I can switch to a chronological list if I’m looking for something specific. I love the ability to pin, or snooze messages, which helps me triage my inbox.

Todoist

I’m one of those people who can’t make it through the day without being organized. I need lists and sublists, and I need something native that opens automatically when I boot my Mac, and something that sits on the home screen of my Android.

There are as many to-do apps as there are things to do. When I’m working in a team I’ll use whichever task-tracking system it prefers. But by choice I always use Todoist thanks to its balance of simplicity and power. At this point it’s something of a meta-tool, and the app I open first every morning.

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