1. We’ll Stop Freaking Out Over AI

Welcome to our annual guessing game of what the next twelve months will bring.

As ever, the design world isn’t isolated from the world in which it exists, so when events shape our lives, they impact our work, the work clients ask for, and the work that inspires us. According to Collins Dictionary, the word of the year for 2022 was permacrisis. And frankly, 2023 doesn’t look any less turbulent, with some good and some bad things already on the horizon.

Russia seems all but certain to retreat to Crimea and claim its objectives in Ukraine have been achieved; Ukraine may not accept that end, but it will probably be enough to end sanctions against Russia, which will significantly impact the economy worldwide. Brazil may have been forced to watch Argentina lift the FIFA World Cup, but it has a new (old) president and fresh hope for the survival of the Amazon rainforest. Crypto has weathered a series of storms (although there may be more to come), and historical precedence suggests the bear market has run its course; 2023 will see stagnation, with an upward trend taking hold toward the end of the year. The former Pope has died, potentially paving the way for the retirement of the current Pope and the election of a new Pope, bringing with it either renewed liberalism or renewed conservatism to the world’s largest religion. Oh, and the IMF thinks a third of the world will be in recession at some point in 2023; the UK and Russia already are, and policymakers in the US are looking nervous.

And that’s just the obvious. Of course, there will be surprises, too, because there always are.

Against this backdrop, designers must not only navigate a problematic jobs market but produce designs that respond to the needs and desires of their clients’ users.

How Did I Do in 2022?

Before diving into this year’s predictions, let’s take a look at how I thought 2022 would play out.

I predicted that 2022 would be the year of blockchain, with decentralized data storage taking over. Well, I got the decentralized part right, but not so much the blockchain aspect (feel free to tell me I’m wrong on Mastodon because I’m not checking Twitter anymore). I’ll call that half a point.

I said design would be positive, playful, and accessible. I think design did emerge from its obsession with corporate minimalism, but positive and playful? Unfortunately, I’m calling that a miss.

I said everything would be green. Again, that’s a miss. If there was a color for 2022, it was a pink-purple gradient.

I predicted hero text would replace hero images, and in the third quarter of 2022, that’s exactly the trend we saw; tick.

Finally, I suggested that illustration would adopt a grainy texture. Well, some designers did, but it was hardly a dominant trend, so I’m going to have to call that a miss.

So for my 2022 predictions, I scored 30%. Way worse than last year’s clean sweep. Let’s see if we can’t beat that in 2023…

1. We’ll Stop Freaking Out Over AI

By now, you’ve probably tried AI, freaked out, and Googled how to start a small holding in the mountains.

The truth is that AI is just a tool. And a good one at that. AI is really good at derivative work. But it’s entirely incapable of improvising, holding opinions, having an agenda, or thinking outside the box.

AI will not replace your job — unless your job is deleting the background from photos, in which case it already has. Since when did Stephen King get replaced by a spellchecker?

If you haven’t tried an AI tool yet, I’d encourage you to try it. It does the small repetitive tasks well.

2. We’ll Embrace the Real World

One of the reasons AI can’t be creative is that it doesn’t have the same number of input sensors we have. We can smell, hear, feel, and experience the world in a multitude of different ways.

Most of us spent a year in lockdown working remotely. Then rushed back to the office, only to discover that our teamwork didn’t actually improve. With the worsening economic outlook, big companies are looking to budget, and the simplest way to cut costs is to ask staff to work remotely.

When your commute is a five-second walk to the spare bedroom, you find yourself with more free time. Sure, you could probably learn Python, but wouldn’t you be happier learning to paddleboard?

As we open ourselves to new experiences, our design work will inevitably become more diverse and natural.

3. We’ll Reject Brutalism

It had a good run, but Brutalism isn’t a good fit for most UI projects. The trend of 2021–22 will vanish as quickly and as unexpectedly as it arrived.

4. We’ll Reject Darkmode

It has had a good run, and dark mode is a perfect fit for most UI projects. But we’re all kinda sick of it.

I hope I’m wrong about this one; not only is dark mode genuinely better for both your eyes and the environment, but the rich, warm blackness is the perfect antidote to sterile white corpo-minimalism.

Dark mode options are built into our OS, so it’s doubtful that it’s going to vanish anytime soon. However, dark mode as a design trend for its own sake is probably on the wane.

Typically trends come and go in symmetrical waves. Dark mode has been a dominant trend for years, so it should take as long to vanish completely.

5. We’ll Embrace Personal Retro

Every year we get the exciting job of guessing which decade the zeitgeist will rip off next. Will 2023 be the year of ’80s retro, ’90s retro, ’00s retro, or maybe (somebody shoot me) ’10s retro?

The retro trends we’ve seen over the last few years have been poor pastiches of their associated decades. If last year’s ’90s retro was inspired by the ’90s, it was a ’90s someone else was living.

In 2023 we’ll move beyond someone else’s ideas of what the past was like, to a personal vision of what came before. One in which the sunbleached colors of eternal Summers in the suburbs dominate.

6. We’ll Fall For Borecore

We’re all guilty of designing with our egos from time to time, and there is a tendency to hit users between the eyes with the biggest type, the loudest gradient, and the flashiest animation.

If you truly want to impress users in 2023, stop inserting pop-ups, adverts, cookie notices, and the other extraneous detritus that stops them from doing whatever it is they arrived on your site for. Impressing users in 2023 means clean typography, low-distraction art direction, and helpful content. Boring design just isn’t as boring as it used to be.

In 2023, the best thing designers can do for their users is get out of the way.

Happy New year! We hope it’s a good one.

Featured image by myriammira on Freepik

The post 6 Predictions for Web Design in 2023 first appeared on Webdesigner Depot.

2 janvier 2023/par Service comm.

11 Best Video Editing Apps

Actualités

We’re living in a world where video content is everywhere. So if you’re not creating videos, you’re probably consuming them. It’s a massive part of our online lives.

Video is also more popular than ever before. According to statistics, 78% of people watch online video content weekly, while about 55% of internet users view videos daily. And that number is only increasing as time goes on.

That means that if you want to be successful, it’s essential that you learn how to use video editing software and create compelling visual content for your business or personal brand.

When you’re ready to start editing your videos, you’ll want to consider a platform that’s easy to use, has plenty of features, and makes it easy to share and collaborate with others.

There are many video editing programs, each with its strengths and weaknesses. Some are free, and others cost money, but they all have something to offer.

Here are some of the best video editing tools on the market today:

1. Adobe Premiere Pro

Adobe Premiere Pro is one of the most popular video editing software packages, and for a good reason. It’s an excellent tool for both beginners and professionals alike.

With Adobe Premiere Pro, you can create professional-quality videos, add motion graphics and effects, create titles, and much more. The software is easy to use, but there is a steep learning curve. If you’ve used Adobe Creative Cloud applications before, Premiere Pro will seem more familiar. That said, Creative Cloud Learning Center offers many materials for users at every level.

To start, open a project and import your video and audio files using the media browser. You can also use dynamic linking to bring in Illustrator, Photoshop, and After Effects files. Then create or edit the sequence, add titles to your video, and add transitions and effects. You can edit colors, mix audio, change speed, and export your video file.

The user interface isn’t too complex, considering it’s a video editing platform with many editing options. The UI consists of panels, a workspace, and a blue highlight. After using Photoshop and Illustrator for so long, the panels were easy to understand.

The best part? Premiere Pro’s customizable workspace!

You can arrange the panels however you want and save different setups for different projects or tasks. For example, you could have one workspace with your video and audio files open and another workspace with only your timeline open.

As you resize one panel, the other gets resized to adjust automatically—this makes it a cinch to move around the interface to find what you’re looking for.

Here’s a quick breakdown of the workspace:

On top, you will see a menu including assembly, editing, color, effects, audio, graphics, and library.
Assembly is where you import your files. You cannot simply drag & drop your files here.
Editing is where you can mix your audio and video and drag & drop them into your timeline.
The color area will give you outstanding control over your video colors.
On the right side, you will see color balance details; on the left, you will see the Lumetri Scopes of your video clip.

Key Features:

You can import single or multiple images from other Adobe applications such as Illustrator and Photoshop.
You can add animated graphics and edit them.
With Fram.io, you can get time-stamped feedback from the reviewers.
It offers stunning video and audio transition effects and lighting effects.
Version 23.0 offers the best titling toolsets, with the ability to bulk-edit your clip titles in the timeline and flexible alignment controls.

Pros:

It offers a 7-day trial period, where you can try out all of its features to see if it is the right fit for your business.
It has a flexible and customizable workspace.
The site’s learning center is packed with valuable resources.

Cons:

It takes some time to get used to it.
It doesn’t offer a freemium version.
The program has a lot of effects you may never use.

Pricing:

It starts at $20.99 for 100 GB of cloud storage.

2. Pinnacle Studio 26 Ultimate

Pinnacle Studio 26 Ultimate is one of Pinnacle’s more powerful video editing software. It lets you create stunning videos with accurate keyframing, high-level performance, and professional-level editing.

Pinnacle Studio’s interface looks like a mini version of Adobe Premiere Pro, but some crucial differences exist. For example, Pinnacle Studio doesn’t have as many effects or color correction tools as Premiere Pro.

The first thing I noticed when I started using the editor was its color grading controls. The toolkit lets you adjust your clip’s tone, brightness, hue, and other color levels.

You can also create animated video overlays to direct viewers’ attention to a specific part of the screen. These overlays can contain any image, logo, graphic, or text with a transition.

In addition to these features, you can also create video masks and edit YouTube videos, drone videos, 360 videos, and other types of videos.

Key Features:

It lets you make targeted edits with motion tracking.
You can create two types of video masks: shape masks & panel masks. You can use them to add creative effects to your video, censor a part of the video, overlay some elements of the video, and even use it to hide objects.
Smart object tracking lets you create shape-aware masks in the video, and smart technology means you don’t have to recreate masks for each frame.
Have you seen those popular gaming videos on YouTube? You can make them with MultiCam Capture 2.0 Lite, which allows you to record your screen and add audio overlays. This product is also suitable for making tutorial videos.

Pros:

It offers MultiCam editing.
Its UI is clean and easy to navigate.
In addition, they have plenty of helpful information and learning material on their website.

Cons:

It’s costly.
With so many effects and detailed masking features, it can confuse some users.

Pricing:

It starts at $129.99 for the complete version.

3. Apple Final Cut Pro

Apple Final Cut Pro is a powerful video editing tool for Mac users. It’s been around for years, but it’s still one of the most popular options for video editing. The software has many features, from basic video editing to advanced compositing.

From editing, mixing, audio, motion graphics, object tracking, and color grading to plugins, cinematic mode, and effects, it offers everything a professional video editor would want.

There are many built-in effects and transitions which you can use to enhance your videos. For example, you can add titles and text to your footage by dragging the product onto your footage or clicking on it directly from the library window. This is much faster than using hundreds of effects individually, which takes much more time than this method!

In addition, the newest version of the Final Cut Pro 10.6.2 makes it easier to track down duplicate clips in the timeline and timeline index, as they’ll be highlighted automatically. It also improves speech clarity by using machine learning to minimize or adjust background noise levels. And it’s easier to move, rotate, and resize clips.

Final Cut Pro is also optimized for Apple Silicon, Mac Studio, and Macbook Pro, which means you can work with high frame rates with high performance. Let’s take a look at some of its key features.

Key Features:

Apple Final Cut Pro lets you move and trim your clips seamlessly. It also enables you to pack multiple video and audio clips into one bundle with its compound clips feature.
You can add metadata tags to your clips, which will help you find them quickly. You can create custom column views and sort your clips by proxy or media types.
The Duplicate Detection feature highlights duplicate clips in the timeline.
With its Multicam editing feature, you can automatically sync up to 64 angles of videos with different frame sizes, frame rates, and formats.

Pros:

UI is easy to understand and navigate.
It offers magnetic timelines.
It provides a free trial.

Cons:

Available for Mac OS systems only.
Very expensive. If you need it for a shorter period, you cannot get a monthly or yearly subscription.

Pricing:

It costs $299.99 for a one-time purchase.

4. CyberLink PowerDirector

CyberLink PowerDirector 365 is a powerful video editing program that is especially easy for beginners.

What’s appealing about it is that you don’t need to have any experience working with editing software—PowerDirector provides amazing customizable templates. The templates save plenty of time, as they are organized into proper categories such as Beauty, Business, Design, Education, and more.

Focused on making video editing easier for people without technical know-how, PowerDirector offers essential editing tools with advanced features – such as Mask Designer for creating images, text, and custom masks.

It also has a Title Designer that lets you add animated stickers, shapes, and call-outs to your video. Choose from a drag-and-drop menu for motion graphics, sound effects, and special effects. You can also add animated stickers, shapes, and call-outs to your video using its PIP Designer.

Key Features:

It offers AI Motion Tracking, which means you can add text and graphics that will directly follow the object’s motion in your video.
It offers automatic AI Object Detection.
You can use its Chroma Key feature to use the green screen effect.
It lets you correct the colors in your video in one click.
You can also use its preset lens correction feature to remove distortion in your video and change video speed.

Pros:

You can add multiple trackers and apply different effects to each for motion trackers.
A free trial is available.

Cons:

If you apply reverse, it gets applied to the entire video.
Expensive monthly subscription.

Pricing:

It starts at $99.99.

5. Apple iMovie

Apple iMovie is the best free video editing app that comes with all Macs and iOS devices. It’s also an excellent choice for beginners.

You can use iMovie to edit videos, add music and effects, and create slideshows. It’s also great if you need to make simple edits, such as trimming clips or adding transitions.

It allows you to create/edit your videos in 4 simple steps:

To start a trailer using iMovie, first select a theme from Apple’s pre-designed themes. Then add visual effects to your video. Next, add the music of your choice, choose one of Apple’s pre-designed templates, and your video is ready to export.

To make a movie, select a project and photos and videos to add from the library. You can record directly in iMovie before editing. Like other phone apps, you can add text, effects, and music to your video.

Next, trim and arrange your clips and images in the timeline. When you’re done with that, click the Add Media button to add a soundtrack to your project. Your track will be automatically placed in the beginning and will fit your clip length. You can also add sound effects by browsing and selecting from their built-in sound effects.

Next, add your titles and text. You can make title screens, end credits, or other text elements with this feature. In your timeline, click the clip and then click Titles in the toolbar and choose from the title styles to add your titles.

You can now add filters to your videos to give them a complete makeover. Click the Filter button and choose from the built-in filters, and then preview your video as you choose the effect.

Now, you’re ready to export your video file. To do so, click on the Share button in the project browser and then choose Email or Text Message.

Yes—it’s that simple. So simple that even a complete newbie can get started right away.

However, note that iMovie is suitable only if you want to create basic videos, such as slideshows, short clips, and home movies. If you’re looking for more advanced features like motion graphics or adding filters to your videos, then Adobe Premiere Pro or Apple Final Cut Pro might be better suited for you.

Key Features:

The Magic Movie feature allows you to create videos with pre-styled templates and added titles, music, and transitions.
Storyboards: You can select from 20 storyboards with different genres, such as cooking or science experiment, and more.
Cinematic Mode: You can edit clips shooted in Cinematic Mode on iPhone 13.
Extra Special Effects: Add special effects such as slow-motion, speed it up, and use picture-in-picture and split-screen effects.
High-Fidelity Filters: It comes with 13 video filters to help you add a professional and cinematic look to your video.

Pros:

It’s free! If you have an iPad, Macbook, (or iPhone), then you already have access to iMovie.
The app lets you crop, trim, and adjust the brightness of your footage before you start editing it, making it easier to start creating a movie right away.
Lots of different templates are available for creating different types of videos (like slideshows with music)

Cons:

Not available for Android, Windows, or Linux systems.
It’s a basic video editing software – with limited editing options for professional video editors.

Pricing:

It’s free for all users.

6. Adobe Premiere Elements

Adobe Premiere Elements is a video editing program that offers the best of both worlds: it’s simple enough for beginners to use yet has enough advanced video editing features for professional editors to create stunning content.

The software also uses artificial intelligence to help you add cinematic effects to your movies.

Starting with the specifications, Premiere Elements offers a range of tools to help you resize and trim clips, add effects or overlays, and much more. In addition, its 2023 version comes with Adobe Sensei, which means you can add effects to your videos with one click. You can also use its newly-added audio tracks and slideshow templates to change the look and feel of your entire video.

You can also arrange your photos and videos in any way you want in the element organizer. It brings together all the photos from different locations on your computer and saves them there, so you don’t have to find them separately in different folders.

You can also import files from your camera or card reader by selecting the import option ‘From Camera or Card Reader.’

Adobe Premiere Elements offers a user-friendly workspace that groups its features into Quick, Guided, and Exper views. You can choose any of these depending on your level of expertise.

If you choose Quick, you can trim video clips, create a movie by putting photos and videos together, and also choose never to see this option again.

In Guided view, you can get a step-by-step guide throughout the creation.

Expert view offers more advanced tools and features – for example, an audio mixer or time-stretches abilities.

In addition, video tools let you mark and extract favorite moments, freeze a frame as an image, track moving objects, and smart-trim low-quality parts of the clip. You can adjust the audio balance with the audio mixer and narrate clips.

However, most of its features are designed for beginners rather than for professional videographers.

Key Features:

AI & Automation: Premiere Elements uses Adobe Sensei AI technology to automate common video editing tasks. You can add effects used in some popular artworks, and the program will automatically adjust them to match the aspect ratio you choose.
Guided Edits: It offers 26 different guided edits that you can customize to suit your needs.
Templates: It offers plenty of slideshow templates, backgrounds, and patterns.
Organization: It automatically organizes your files according to date, subject, people, and places.

Pros:

It offers three views based on complexity.
It provides in-depth guides for users.
Guided edits are available.
It offers a free trial.

Cons:

It has limited features for professional filmmakers.

Pricing:

7. Clipchamp

Clipchamp is another easy-to-use video software for beginners on this list – and it’s ideal for small businesses looking to create videos for marketing purposes. It’s a template-based video editing program, so each stage of the process is faster.

The app comes with pre-shot videos that you can use in your projects. These videos are in a 16:9 aspect ratio, and they are royalty-free. Click on the stock video tab to add these videos to your project.

There will be multiple categories to choose from, and once you find your video, drag it and drop it into the timeline. Now you can start editing them!

You can also use its beginner-friendly video templates from the video editor homepage. Once you add a video to your timeline, it will automatically fit into the aspect ratio. But if you want to edit the video size, just click on the aspect ratio on the right side and choose from the options.

Now, you can make changes to the text and title. On the right side of your screen, click the text box and edit the text in the window that opens. You can also change other aspects of your project this way, such as the font, alignment, color, or transparency.

With its branding features, you can add logos or brand colors to your videos, which you can use in all of your videos.

Now, you can either use templates audio or add your own. If you want to upload your audio, upload it to the editor and drag and drop it into the timeline.

After that, you’re all set to export your video. Again, you can choose from three video resolutions: 480p, 720p, or 1080p.

Key Features:

Video Editor: It comes with customizable templates, which you can trim, cut, rotate, crop, and add images and audio to. You can also balance color and do much more.
Stock Library: Its stock library has free stock videos and audio tracks – you just have to add your own titles and other minor changes. It also comes with a free camera recorder which lets you add filters, balance colors, and adjust contrast in your footage.
Text-to-speech: With its AI voice generator, you can choose from 170 voices to add a voiceover to your video.
Green Screen: Remove unwanted elements while shooting using the green screen, then remove them while editing with the background removal feature.
Video Overlay: You can spice up your videos with animated graphics, stock videos, transitions, and more using its built-in styles.

Pros:

There Are so many templates to choose from.
It’s very affordable and also offers a free version.

Cons:

It offers limited options for professional filmmakers.
Rendering takes more time than it should.

Pricing:

It starts at $11.99 per month or $119.99/per year (if you pay yearly).

8. Coral VideoStudio Ultimate

Coral VideoStudio Ultimate is one of the powerful video editors that starts you with basics and takes you through very advanced editing features.

To get started, you have to import your media into the library folders. Then, you can simply drag and drop your files or click on the import button and choose your file from the media browser.

Just like any other video editing software, you can drag and drop your media files to your timeline to start editing them.

Choosing an instant project template will help you get the result quickly. Now you can trim your clips, adding transitions, effects, and more.

To add a title to the video, click the title button [T] and add text. In addition, you can add transitions between your clips by dragging the transition thumbnail to your timeline.

Once you have added your video, you can add filters, effects, and music. Just click the respective button and follow the instructions. Once everything is done, you can save it and share it on blogs or websites, email or social media channels, YouTube, and more.

Key Features:

Drag and Drop: Drag and drop elements in your timelines, such as a text box, an effect, or a transition.
Color Grading: Using color grading, you can enhance your video by boosting the colors and correcting their balance.
Premium Effects: Use animated AR stickers, Face Effects, blend overlays, and more.
Advanced Tools: Make your videos stand out with cinema-grade effects using masking, facial recognition technology, dynamic split screen templates, and more.

Pros:

Online reviews hint at its fast rendering speed.
Screen Recording is available.
One-time fee structure.

Cons:

There aren’t enough effects and transitions available.

Pricing:

It costs $99.99 / one-time payment.

9. Movavi Video Editor

If you’ve been in the industry for a considerable time, you must have heard of Movavi Video Editor.

It’s a powerful video editing software that allows you to edit videos, create slideshows and convert videos from one format to another. It is an award-winning video editor with readymade intros, keyframe animations, and many special effects.

Let’s see how to edit a 4K video in Movavi. As you see in the screenshot below, the user interface is spotless and straightforward. You just have to click on the “Add file” option to start importing your 4K video into the library and then add it to your timeline to begin editing it.

You’ll see icons for transitions, filters, and more on the left panel. From there, you can add different effects to your video. To cut your video into multiple parts, look above the timeline — you’ll see an icon for “Split Clip.” Select the clip and move the red marker to where you want to cut. Then click on the split icon.

You can also add titles to your video by clicking on the title tag in the left pan. Simply select the one that you want to use and drag it to the timeline. Now double-click on the title in the timeline and start editing the text.

After adding titles and special effects or transitions, save your file. Make sure you save in ultra-high definition.

Key Features:

AI background removal: Change your video background without using a green screen – with the power of AI.
AI noise removal: Its AI-based noise removal tool will help you remove car sounds, wind sounds, or other unwanted sounds.
Special effects for Youtube: It offers five frames and an exclusive pack of effects for YouTube.

Pros:

You can directly upload your finished video on TikTok.
Clean user interface.
Free version available.
The video editing app has sound-accompanying transitions.

Cons:

Slow rendering.
It does not offer more advanced features for filmmakers.

Pricing:

It costs $74.95 for a one-time license.

10. DaVinci Resolve

DaVinci Resolve is an excellent video editing program – with a free version with many high-level features that you would expect from a much more expensive product. DaVinci Resolve also makes other products specifically for editors, including keyboards, color grading panels, and more.

In its latest release, they have included support for Blackmagic Cloud and Blackmagic Proxy Generator. You can host your media library on this cloud and share your work with other collaborators and editors.

To start editing in DaVinci Resolve, you must import your video by dragging and dropping your videos from the hard drive to the media pool on the top of the screen.

Many professional video and audio file formats are supported, including H.264, H.265, DNX, Blackmagic RAW, and more. You can mark the part of the clip that you want to use by specifying a start and endpoint for it.

Once you’re done adding clips to the timeline on the right side of the screen, you can edit them further using options from the editing overlay. This tool can replace, insert and overwrite clips in your movie project.

DaVinci Resolve has a library of 30 different transition effects, including wipes, dissolves, warps, flares, and more. All you have to do is select the effect you want and drag it into your timeline on top of a clip.

You can also add 2D and 3D titles to your project from the title library. Drag Fusion Titles from the library onto the timeline to add a title. You can then customize the text, font, color, etc.

You can do much more with videos, such as making animations, creating soundtracks, controlling the speed of your video, and adding picture-in-picture effects, dynamic zoom effects, and timeline curves.

Key Features:

Multi-User Collaboration: It’s possible to work with editors, visual effects artists, colorists, and sound engineers who are also online at the same time.
Fairlight: It features tools to produce audio. You can use up to 2K tracks at a time.
Media and Delivery Page: It offers a fullscreen workspace to prepare clips, sync audio, and organize media files into bins.
Resolve FX: You can add advanced effects such as blur, noise, light effects, beauty enhancement, image restoration, and more.
Color Collector: DaVinci’s 32-bit image processing enhances your photos, making them look their best.

Pros:

It offers a free version with various editing options.
The paid version is also affordable, considering the features you get.
Clean and easy-to-use UI.

Cons:

Steep learning curve.

Pricing:

It costs $295 for features like stereoscopic tools, Resolve FX filters, more Fairlight FX audio plugins, and advanced HDR grading.

11. Wondershare Filmora

Wondershare Filmora is an easy and simple video editing software that frequently updates with new features and advancements.

Using the software is incredibly easy. You can create a new project for every video or start working on an existing project from the file menu.

Then you can import video, audio, or image by clicking on Import Media from the drop-down menu. You can either drag and drop your files in the library area, click on import media in the library, and select from the media browser.

Now add this video file from the library to your timeline to start editing.

This can be done in two ways: drag and drop it to the timeline or right-click on the clip and choose the action from the insert, add to a new track, overwrite and append options.

This UI is straightforward, you don’t have to go back and forth, and mostly all options are on a single page. You can start adding titles, effects, animations, etc., by dropping them in the timeline. Then, select the option from the top of the window.

That’s it. Your first video in Wondershare Filmora is ready to be saved and exported. Click on the Export link on the topmost menu, choose the location, enter the video name, choose format, and click the Export button.

Filmora has the edge over other video editors, such as Adobe Creative Cloud, in its price point. Its rendering speed and performance are comparable to those of Creative Cloud products, but it lacks more advanced features, such as motion tracking and speed remapping. If you don’t require those features at all, though, it’s a good choice.

Key Features:

Split Screen: It offers a split-screen template where you can add multiple videos in one to make it more fun. It has more than 30 split-screen templates.
Keyframing: Enlarge, narrow, or rotate your clips with its Keyframig feature and create many more visual animations.
Motion tracking: It automatically tracks the object movement and lets you pin the graphic or other elements to move in the same motion.
Screen Recorder: It allows you to record your screen with system and microphone audio.
Video effects: It offers over 900 video effects, including titles, filters, transitions, motion, and more.
Green Screen: You can change your video backgrounds or elements with the green screen.

Pros:

Great selection of features
Easy-to-use interface
Fast rendering.
A free version is available.

Cons:

So many features might be overwhelming for new users.
Users have reported that the software sometimes crashes.

Pricing:

It starts at $19.99 per month.

12. FlexClip

With FlexClip It’s very easily to create and edit videos for the brand, marketing, social media, family, and any other purpose.

You can make a Video in 3 Steps :

Add videos or photos from computer or stock libraries,
Add text, music, elements, and more to customize your video,
Export your video, then share it via a link or post to social media platforms.

FlexClip is a simple yet powerful video maker and editor for everyone. It help users easily create compelling video content for personal or business purposes without any learning curve.

Key Features:

AI auto subtitle generator, GIF maker, image background remover, screen recorder and video converter supported.
Millions of Royalty-free Stock Media including photos, videos, and music.
4000+ exquisitely-designed templates in diverse categories.
Cloud-stored function for trans-devices editing, anywhere and anytime.
Storyboard and timeline mode for both beginners and professionals.

Pros:

Great selection of features
A free version is available.

Cons:

Pricing:

It starts with a free licence and go at $19.99 per month for the business licence.

Frequently Asked Questions about Video Editing Platforms

What is a video editing platform?

A video editing platform is a software platform that allows you to edit your videos, photos, and other media files.

How do I choose the right video editing platform?

The first thing you should do when choosing a video editing platform is to find out whether it supports the features you need for your project. Then check if it supports multiple file types and if it has tools for basic editing.

How much does a professional video editing platform cost?

You can find affordable professional-grade video editing software for less than $100 per year. The more advanced platforms with additional features cost more, but they also offer more capabilities than basic ones like iMovie or Windows Movie Maker that come free with your operating system.

How do I edit a video?

Editing a video can be done on any video editing platform. The process of editing varies from platform to platform, but the basic steps are the same:

Import your media (photos and videos) into the program
Arrange your media into a sequence for your video
Add transitions between scenes or clips
Add titles and other text elements to enhance visual storytelling
Save the project file

What features do video editing platforms have?

Video editing platforms provide many features to help users create their own videos. Some of these features include:

Video creation and editing tools
Audio mixing capabilities
The ability to add titles, images, and animations

Over to You!

The choice of a video editing platform can be one of the most important decisions you make when creating your video. First, you must choose a platform that will allow you to create high-quality videos suitable to your requirements. And if you’re looking for a basic and free video editor, there are options for that too.

If you’re a professional, use advanced video editing software tools like Adobe Premiere Pro, Pinnacle Studio 26 Ultimate, and Apple Final Cut Pro. They will take time to get used to, and you’d have to shell out a considerable budget, but it will be well worth it.

If you’re an amateur or a beginner, I recommend using Movavi Video Editor Wondershare Filmora or Clipchamp. They are easy to use and the best bang for the buck.

And if your purpose is just to create personal videos for your family and acquaintances on social media, then you can use a free video editing software like Apple iMovie.

The post 11 Best Video Editing Apps first appeared on Webdesigner Depot.

7 décembre 2022/par Service comm.

15 Best Podcast Hosting Platforms

Podcasts are on the rise. In 2020 consumption of podcasts reached 332.2 million internet users, and this number grew to 383.7 in 2021. And it is increasing steadily – with the number of listeners slated to reach about 509.4 in 2024.

Podcasts have moved from a niche market of discussants in their parent’s basements to being spread across the globe into everyone’s earsets.

However, it’s more complex than just creating a decent show and uploading it. First, your website needs to be able to handle the traffic, lest you want your listeners attempting to sign up for your newsletter on a frisbee. But where does one start?

And that’s where podcast hosting sites come into the picture!

You need a podcast hosting service to publish your podcast episodes online and make them available to your audience. Podcasts are called interactive audio content for a reason. Your podcast listeners can get in touch with you through the comments section, emailing you their feedback, sharing your episodes on social media, and more.

It doesn’t matter if you’re looking to become a mega-star or want to solidify your brand; knowing which podcast hosting platform to use is essential to the podcasting process.

In today’s article, we have covered the 15 best podcasting sites. So whether you are looking for free or paid podcast hosting sites, we have covered everything in detail.

1. Podbean

Podbean is a podcast hosting and monetizing platform that lets you publish your podcasts in minutes. Just set up some basic information about your podcast – and you are set to publish your first episode on Podbean. With Podbean’s intuitive user interface, getting started with the service is as easy as pie!

In the above image, you can see how Podbean will ask you to set up your podcast. Podbean makes it easy to create a professional-looking site from title and description to category and podcast logo. Once you upload your episode, you can also pick a theme for your site.

As you see in the below image, you can customize its fonts and colors and test the audio and appearance before it launches.

Podcasts can also be listened to on Apple, Google, Shopify, and other podcast apps. If you want to embed your podcast on your website or blogs, Podbeans Embeddable Players will make that easy for you. The Embeddable player is also customizable and lets you add branded elements, making the design professional.

You can even connect your social media handle with your Podbean account to directly share podcasts on your social pages.

It doesn’t skimp on statistics, either. Podbean statistics will give you all the insights you need to know about your podcast’s audience, including the top 10 episodes, how many downloads there are at a particular time, where your customers come from, and user retention data.

All in all, it’s a great option to get started with your podcasting journey. However, one downside is that the podcast website isn’t as polished as some podcasters might prefer.

Other key features include

You can host audio and video files without limits on storage and bandwidth.
You can personalize your podcast with your own domain.
You can also schedule your podcast episode in advance.
Once you publish your podcast, users can access it on Alexa devices.
Its Mailchimp integration will help you collect emails for future distribution.
You can monetize your podcast using ads.
Live stream your podcast with a remote co-host or guest.

Pros

They offer a free plan, which provides iPhone and Android app players with 100GB of monthly bandwidth and their own podcast site.
Even though the interface is very intuitive, the resources in their knowledge base will be helpful to beginners.

Cons

You can’t host video podcasts unless you are on their Plus & Business plans.
The podcasting website should be more professional.

Pricing

It starts at $9/month for unlimited storage space, unmetered bandwidth, distribution on significant podcast apps, customizable themes, and more.

2. Buzzsprout

Buzzsprout is a podcasting platform that provides hosting, promotion, and analytics solutions. You can directly distribute your podcast on Google, Apple, Spotify, Stitcher, iHeartRadio, Alexa, Overcast, and more through Buzzsprout.

You can start with easy and free learning material provided by Buzzsprout, including podcasting guides, courses, video tutorials, industry podcasts, and community.

It’s also worth noting that Professional-sounding podcasts don’t come easy. That’s why Buzzsprout’s MagicMastering tool is available for you to use. It’s an audio filter that sweetens your podcast and optimizes it for the best industry standards.

That said, the Magic Mastering feature is only available with the pricier plans, so you’ll have to shell out more money for it.

You don’t have to worry about optimizing your episodes yourself either because Buzzsprout optimizes all episodes in terms of file type, bitrates, ID3 tags, etc.

The best part is that it has dynamic content flexibility, letting you decide whether audio should go at the beginning or end of an episode. It does everything to make your podcast search engine friendly, including transcribing each episode for people with hearing disabilities.

Buzzsprout’s users also usually have good things to say about the platform.

For example, Neil Thacker, founder of Casual Car Guide, who uses Buzzsprout himself, is a big fan of the platform.

Thacker says,

“I have been lucky enough to host a few different podcasts in various industries. Every time, my hosting platform of choice is Buzzsprout. They just get it. Buzzsprout makes it super easy to publish and syndicate your podcast episodes across various mainstream streaming platforms and directories.

If you need a website for your podcast, Buzzsprout gives you the tools to create one. Simply pick a domain and host your podcast there for the world to see. It’s quick and easy to set up and won’t cost you the earth. Go, Buzzsprout!”

Other key features include

It offers a customizable podcast player that lets you skip to the next track or move backward. You can also share your episode on social media and make the player match your website’s branding.
One account can hold multiple podcasts and team members.
You can find all the necessary help through its YouTube channel and Facebook community.
It integrates with tools such as Chartable, Podtrac, Hindenburg, and more.
It also offers Visual Soundbites to match your brand colors.

Pros

It offers competitive pricing and features.
Clean & easy-to-use UI.
Plenty of learning resources.
Free version for 90 days.

Cons

Limited upload time, even with paid plans.
Your episodes will be hosted only for 90 days with the basic plan.
The basic plan does not include Magic Mastering.

Pricing

Starts at $12/month for 3 hours of upload, advanced statistics, unlimited storage, and more.

3. Simplecast

Simplecast is the all-in-one solution for your podcasting needs – including podcast publishing, distribution, analytics, and sharing. Whether you’re a large or small business, it also has similar tool access for all sizes of companies.

Your podcast can be set up anywhere, including Shopify, Google Podcast, Apple Podcast, and other podcast directories. Simplecast gets your podcast on these directories and apps as soon as you publish any episode and then automatically sends it to your listeners.

Then it will provide you with advanced analytics to show how many listeners you have, how many downloads you get, your listeners’ locations, and more. See below for a visual representation of how this works:

It also has a website. That’s right; you’ll get your own website.

This website automatically updates as you publish new episodes and is customizable, mobile-friendly, search engine optimized, and Google Podcast optimized. You can even use your own domain names.

In addition, it allows the user to manage multiple shows in a single account. The image below will show you what the Podcast Dashboard looks like. It displays the number of episodes for each show and other information, such as role and owner.

Other key features include

Its audio analytics come in easy-to-understand visuals and show you different trends – for example, which device listeners use to listen to your podcasts.
Simplecast’s framework is a rock-solid, no-nonsense platform that keeps your stream playing 24/7.
You can import your existing podcast from any platform with just a few clicks.
You can use its players to embed your podcasts on your web.

Pros

All of its plans offer unlimited uploads and storage.

Cons

It does not offer a free version.
I see users getting frustrated with the limited customization options for website themes.

Pricing

It starts at $15/month for two seats, unlimited storage and uploads, basic analytics, a custom domain, a customizable website, and more.

4. Anchor.fm

Anchor is one of the – if not the best free podcast hosting services by Spotify that takes care of creation, distribution, monetization, analytics, and more.

Creating Music+talk episodes on Anchor is as easy as pie. Choose any song from Spotify’s library, place it in your episode builder, add an audio file that you wish to go with the music file, and then submit your episode for review.

Some of the best ways to make money from your podcast are by building an audience and monetizing that audience. And with Anchor, you can monetize in various ways, including by adding paid advertisements to your podcast or asking for donations from listeners.

In addition, the IAB 2.0-certified metrics from Spotify let you measure your podcast’s performance in detail. For example, you can see where listeners are abandoning you on the track and adjust accordingly by adding content that really matters to them. You can also see what type of listeners interact with your podcasts – how old they are, what gender they identify with, and more.

Luciano Colos, founder and CEO of PitchGrade, who uses Anchor for his own podcast, talks about his experience with the platform.

He believes that the end-to-end control of the whole process is what makes Anchor.fm unique.

Colos further shares,

“Even if you’re not a technical person, the interface is so simple that you’ll be able to learn it in minutes. I’ve been using it since the day I started my podcast, and I’m so glad I found it. It’s also worth mentioning that the support on the platform is great. If you ever have a question, you can contact the staff on their Discord channel and will get an answer within minutes.”

Other key features include

All the content rights are yours.
You can distribute your podcast to Google, Apple, Pocket Casts, Spotify, and more.
You can directly record from your phone, tablet, or computer and sync them to all devices.
You can create both audio and video podcasts.
The episode builder has easy-to-visualize building blocks.

Pros

Anchor offers free and unlimited hosting in all plans.
Easy monetization options, that too with ads in your own voice.
You can distribute your podcast to all major podcasting platforms.

Cons

You can host only one podcast per account.
Interview features on phone hosting are limited.
Customer support is limited to online resources.

Pricing

It’s a free platform.

5. SoundCloud

SoundCloud is a platform for both streaming audio and hosting podcasts. Majorly, it’s a popular music-sharing platform, but it also offers a robust podcast-hosting platform used by over 75 million people worldwide.

Creating a SoundCloud profile is also as simple as pie. You can personalize your profile with your own username, profile URL, custom profile image, and header.

SoundCloud is also one of the few podcast-hosting platforms that allow you to create a community around your podcasts. This is handy if you want to grow awareness about your podcast among other users.

Users can comment on specific moments of the track, and other users can see those comments when they reach that moment on the track.

The podcast hosting platform is available for Android and iOS, and you can sign up for free. Of course, there’s an affordable fee for upgrading your account to a creator account.

In addition, SoundCloud lets you distribute your tracks on various channels, including Spotify, YouTube, Apple Music, and more.

Then you have the SoundCloud Analytics dashboard that gives you a quick overview of the number of streams, revenue, and top tracks — but it’s not as detailed as you can get with other podcasting sites. After all, it’s a music streaming platform primarily rather than one specifically for podcasts.

There is little to no knowledge on their website for beginners, which is another disadvantage. That said, it’s pretty easy to use, so anyone without experience in podcasting can easily use the platform.

Other key features include

SoundCloud allows you to share your music on Apple Music, TikTok, Spotify, and more.
Except for the free version, SoundCloud offers unlimited upload time.
If you have collaborators in your profile, you can split the payments with them.
You can also schedule your podcast releases in advance.

Pros

It offers a free plan with 3 hours of upload time.
The hosting fee is affordable.
Listeners can comment on specific moments from your track.

Cons

Many users report that it takes a long time to load the track.

Pricing

It starts at $2.50/month for monetization, distribution, promotion, and split payment features.

6. Transistor.fm

Transistor’s like other podcasting platforms – you can create a podcast from scratch or import it from another platform. Just follow the instructions, and you’re good to go.

Once your podcast is recorded and ready to go, you can invite multiple members to contribute. Its analytics software provides clean visuals and robust insights into listener trends.

For instance, the below image is an overview of the podcast performance:

Now observe that the amount of data and clear visuals make this less overwhelming. As you can see, it gives you insights into average downloads per episode for the specific period, estimated subscribers, and total downloads (month-wise visual presentation).

In addition to providing one-click submissions to significant podcast platforms such as Spotify, Google, Apple Podcasts, Podcast Addict, and more, Transistor also offers one-click submissions to search engines like Listen Notes and The Podcast Index. Transistor is one of the few podcasting hosting platforms to provide a service like this.

Corey Haines, Founder of SwipeWell, shares his experience with the platform,

“I’ve been super happy with Transistor.fm for hosting all my podcasts. Instead of paying for each one individually, Transistor allows me to host all the podcasts I want for a single price. This made me feel free to experiment and start as many podcasts as I wanted. They also have great integrations, analytics, and sharing capabilities to embed on a website or newsletter.”

Other key features include

You can create, import, and host multiple podcasts in a single Transistor account.
You get a unique RSS feed, advanced analytics, a basic webpage, and collaborator invites for each podcast you create.
The analytics tool gives you insights like the number of plays, total plays per episode, average download, devices, and more.
It offers a podcast player that you can embed on your website, landing page, or tweet.

Pros

Multiple podcast hosting options allow you to test different podcast formats for varied groups of listeners.
You can host unlimited podcasts in one account.
It offers a free trial.

Cons

The starter plan, which is a paid one, does not include dynamic ads. It also does not allow you to automate YouTube posting.
There are plenty of resources in their knowledge base, but finding what you’re looking for is confusing.
Only the Business plan allows you to remove Transistor branding from the player.

Pricing

It starts at $19/month for unlimited podcasts, private podcasts, live customer support, a built-in podcast website, and more.

7. Libsyn

Libsyn has the tools to help you get started regardless of your level of podcasting expertise. It assists you in recording, publishing, distributing, and monetizing your podcasts.

The best part? You can host both audio and video podcasts on Libsyn.

To get started with Libsyn, you’ll have to provide a few details, including podcast title, subtitle, description, category, owner’s name & email, author, website URL, and more.

The below image shows what the Libsyn podcast settings look like:

You can also add your own artwork to your podcast. Click “Add artwork” or drag and drop the images in the upload area. Suppose you don’t have your artwork ready. In that case, you can design one on Canva – Libsyn’s integration with Canva makes creating a professional-looking podcast cover simple without any graphic design experience.

Once you are ready with everything, publish your podcast and distribute it to the platforms where your listeners could be, such as Apple Podcasts, Spotify, and Google Play Music.

Libsyn gives you more ways to make money with your podcast, including advertising and subscriptions. For example, you can pitch to the big advertisers on Libsyn’s AdvertiseCast Marketplace or build a community of members who get exclusive access to your content.

Antreas Koutis, Administrative Manager at Financer, shares his experience with Libsyn,

“When I started podcasting on the side, I wasn’t sure which hosting platform to use. There are a lot of options out there, and it can be overwhelming to try to figure out which one is the best. After trying out a few different platforms, I found that I liked Libsyn the best.

It was easy to use and had all the features that I was looking for. I also liked the fact that they offered unlimited storage and bandwidth, which was important to me since I wanted to be able to grow my podcast without having to worry about running out of space. The only downside is that it can be a bit expensive, but overall I thought it was the best option for me.”

Other key features include

Its podcast players allow you to drag and drop your uploads, and you can create an episode from any page.
You can also publish your episodes in batches or pre-schedule them.
With Snippets, you can create a description for your podcasts just once and reuse it with every post.
It provides IAB Tech Lab Verified Stats, which means you can trust the accuracy of the data.
Get access to advanced analytics, including an interactive worldwide map, listener app analytics, demographics, and more.

Pros

Podcasting can be a cinch for anyone who starts with Libsyn’s in-depth, step-by-step guides and other valuable resources.
Its integration with Canva helps you design your artwork with ease.

Cons

The basic plan does not offer unlimited storage or uploading hours.
For advanced features, the price is quite high.

Pricing

Starts at $5/month for 3 hours of uploading, 162MB storage, stats snapshot, basic social promotion, unlimited bandwidth, ad-free website, and more.

8. Podcastics

Podcastics is a complete suite of tools for hosting, sharing, and monetizing your podcasts. The prime reason to give Podcastics a try is its 1-month free trial – no credit card required! And you don’t even need the training to use this platform. But if you need assistance, there’s plenty of help in the help section.

It takes just a few clicks to get Podcastincs up and running. The editor is clean and self-explanatory, as shown in the image below. Just follow the steps, and your podcast will be ready in minutes.

Moreover, if you already have your podcasts on the Apple Podcasts platform, you can easily import all of them into your Podcastics account in just two clicks. Simply type your podcast name in the search box and select yours from the list that appears. This will collect and save all your data, such as titles, descriptions, episodes, etc.

Podcastics is also one of the few podcast hosting platforms that allow you to host multiple podcasts with unlimited episodes under one roof.

Once your podcast is up and ready to be distributed, you can share it with the world on major listening platforms such as Spotify, Google Podcasts, Apple Podcasts, and more. Podcastics makes distribution so much easier by automatically creating an RSS feed for you.

Its magic link never misses redirecting your listeners to the correct platform. You can also add QR codes to your magazines or print flyers to get user subscriptions.

Other key features include

You can host multiple podcasts in one account.
It also records heat maps for you with the most and least active time during the week.
The text editor lets you insert links and lists and style your fonts in episode descriptions.
If you are using a free version, you can use your own server to upload your podcasts. Paid plans offer to host by Amazon Servers.
You can also monetize your episodes using Patreon and affiliate programs.
You can segment your podcasts into sessions and assign episode numbers.
You can schedule your podcasts for specific dates & times.

Pros

It saves your time with the duplicate episodes feature; then, you can edit a few details and post another episode in minutes.
Its description snippets eliminate the redundant task of adding a few same elements for each episode.

Cons

Although it contains so many advanced features, newbies can quickly become confused by the program for the same reason.
For the free plan, you have to use your own server.

Pricing

Starts at $8/month for worldwide distribution, easy import, unlimited episodes, private/unlisted episodes, and more.

9. Spreaker

Spreaker comes with a bundle of tools for you to create, distribute, monetize, grow an audience, and track the progress of your podcasts. You can host and monetize your podcasts with programmatic ads from big brands, such as Green Chef, Lego, Swag.com, CareerBuilder, and more.

Spreaker’s how-to guide for podcasting will get you started in no time. Once you have your podcast’s name, length, and format ready, Spreaker Studio will help you record it, add sound effects, and crop or trim your audio. Finally, add the cover art, and you are ready to publish your first podcast on Spreaker.

Martyna Inkielman, Community Manager at PhotoAiD, shares her experience with Spreaker,

“I find Spreaker the best and most reliable platform. My favorite thing about it is that it provides most of the essential features in one place – pretty much everything related to your podcast can be done on Spreaker. It’s also very intuitive, so it’s effortless to use, even for beginner podcasters.”

Martyna mostly has good things to say about Spreaker, but one thing that bothers her – it doesn’t support video podcasting, so she can’t post on YouTube with it.

Other key features include

With Spreaker, you can share your podcasts on Google Podcasts, Amazon, Apple Podcasts, Spotify, and iHeartRadio.
For monetizing, Spreaker inserts relevant ads in your podcasts no matter how new your episode is.
For analytics, you can choose the plan for the level of detail you need about your podcast interactions. From downloads to listeners’ geolocation, Spreaker shows you every statistic vital to you.
Spreaker Enterprise offers full-stack audio publishing, single-click distribution to various podcast channels, ad campaign manager, and more.

Pros

You can monetize your podcasts regardless of the size of your audience, the number of downloads, or your account age.
You can see real-time analytics of your podcasts because of their IAB Tech Lab certification.

Cons

Users have reported limited options for customer service.

Pricing

It starts at $8/month for 6-months statistics, 100-hours storage, auto-upload to Spotify, iHeartRadio, Apple Podcasts, and more.

10. Podomatic

Podomatic allows you to build your podcasting career in four easy steps: create a free account, record and publish, submit your podcast to big podcast platforms such as Spotify, and keep repeating.

To upload media, you must first add it to Podomatic’s library of supported file formats. It supports file formats including m4a, mp3, mp4, BMP, jpg, png, mp4, m4v, and more.

Podomatic will store your audio and video files in an unpublishable section if they are larger than 350MB, lack an extension, or has an unsupported extension.

To upload a podcast, you only need to determine the title, tagline, cover art, description, category, tags, and language. Then, once published, you can start monetizing it using Patreon, Popcorn, and What For Apparel ads.

You can also get stats on your podcast, including total plays, mobile plays, embeds, downloads, visits, and more. The service goes further into analytics to show your performance over a selected period of time, the performance of individual episodes, and listeners’ graphs.

Other key features include

You can store up to 6 hours of recording (free) or 500MB of files.
It gives you 15GB of bandwidth for a month.
It also offers free tracking of your podcasts daily.

Pros

You don’t pay for your first 20 episodes.
Its premium plans are affordable.
Premium plans offer unlimited bandwidth and storage.
Be it a computer or mobile – you can record and publish high-quality episodes.

Cons

It doesn’t allow the scheduling of episodes.

Pricing

Starts at $2.49/month for 100GB bandwidth, 2GB storage, and more.

11. Blubrry

Blubrry is a podcast hosting platform where you find easy podcast migration from other platforms, live customer support, and in-depth statistics. Blurry is also ready to host your single podcast or a whole slew of them.

With Blubrry, you can get more than just a podcast hosting service. You can grow your audience and connect with listeners by using Podcast Audience Surveys. These surveys give you valuable information about your audience, allowing you to develop a more robust publishing strategy.

For instance, you can see who completed your surveys and see their entire profile with information like identification, age, employment, education, demographics, audience’s listening habits, feedback, and more.

Once you’ve got all these metrics in place, you can then use them to compare and contrast with one another to come up with a more robust publishing strategy. This is something that no other podcast hosting platform does.

Blubrry also offers a free and optional managed WordPress website – designed with all the necessary modules a podcast website needs. In addition, this site automates podcast publishing on your website by using PowerPress Plugin.

And if you’re not looking to host an entire website, Blubrry offers a podcast landing page with a quick display of the show and listen and subscription module.

Want to further know where your listeners are coming from and which device they’re using? Blubrry Stats can help you analyze all of that!

However, it’s worth noting that Blubrry’s Standard plan is so basic that you can’t even use your own domain with it. It doesn’t come with advanced statistics or additional themes and plugins either – so be prepared to buy a pricier plan if you want all of those features.

Other key features include

It allows private podcasting for secured delivery of audio and video to any device.
It comes with a podcast media kit – which gives you an overview of your podcast performance.
It also lets you choose your own logo, branding, and theme.
You can also use your own domain with its advanced plan.

Pros

Additional storage is available for an extra charge.
Listeners’ survey helps build a closer connection with the audience.
Its visual reports are detailed and easy to understand.

Cons

Both paid plans offer minimal storage. The maximum is as little as 400MB.

Pricing

It starts at $10/month for 125MB storage, standard statistics, monetization, email and phone support, unlimited downloads, a custom embedded player, and more.

12. Captivate.fm

Captivate takes pride in its simple, easy-to-use dashboard that covers all the necessary functions and metrics to create, distribute, monetize, and promote your podcast.

Although it does not come for free, the range of hosting features and storage and upload capacities makes the price worth it. Captivate is designed by podcasters for podcasters, so it knows about their needs.

Creating a podcast in Captivate is a 5-step process. First, you’ll need the podcast name, author name, podcast cover art, description, category, directory setting, and more. Once you have all the necessary details, you can start importing your podcast into the Captivate Dashboard.

Then copy your current RSS feed into the current feed URL box and choose the current host—and voila! You are ready to go.

As soon as you publish your first episode, your podcast can be listed on one of the directories that Captivate integrates with.

With Captivate Analytics, you can see total downloads, total listeners, unique listeners, website traffic, listener demographic, and more.

It also offers responsive podcast websites where you can select from 3 templates, add bios, sign-up forms, lead generation modules, and more.

Nina Paczka, Community Manager at Resume Now, shares her experience with Captivate.fm,

“What I like the most is their dashboard – minimalistic yet providing everything you need. If you’re experiencing some trouble, Captivate’s team is there to support you. Considering the above, there’s nothing to dislike there. The platform offers a seven-day free trial. All paid plans cover unlimited podcasts and team members, with access to analytics and marketing tools.”

Other key features include

Each plan offers unlimited podcasts and unlimited storage.
You can import, add, and edit podcast transcriptions within Captivate thanks to its support of podcasting 2.0.
It offers an international support team of 11 that covers four time zones, which means no matter where you are, their customer support will always be available.
It offers Advanced IAB Tech Lab-certified podcast analytics to all podcasters.

Pros

Their blog section is the source for every little question you could have while you are using this platform.
Analytics goes deeper with each metric giving you a complete picture of your podcast performance.
It offers a 7-day trial with all the features.

Cons

It does not offer a free version.

Pricing

Starts at $17/month for 12K downloads, unlimited podcasts, unlimited uploads & storage, podcasting 2.0 support, and more.

13. Sounder

Sounder is another podcast platform on this list that offers tools to monetize, analyze, and promote your podcast across global directories. It follows IAB & GARM industry standards to generate accurate episode ratings, transcripts, keywords, summaries, and more within seconds.

You can create your podcast on Sounder either from scratch or by importing it from an existing platform. Once you sign-up for a free account, you can start with the podcast by entering details such as title, description, category, and artwork.

You can tinker with many more details, including your podcast’s name and description, author name, language, timezone, and more. While setting up these details, you can enable monetization by simply clicking on the relevant option. And that’s it!

Now you can create an episode by uploading an audio file and adding its title and description. Here you can set episode numbers, types, and artwork. You can also pre-schedule them.

If you’ve enabled monetization, you can select whether pre or post-rolls ads should go to your show.

Once you publish your podcast, Sounder will help you distribute it to popular listening apps such as Spotify, Google Podcasts, Apple Podcasts, Stitcher, iHeartRadio, Amazon Music, Pandora, and more.

With Sounder Analytics Dashboard, you can get insights into streams, listeners, revenue, listeners’ demographics, keywords, referrals, and more.

Other key features include

You can have up to four collaborators on your podcast.
You can publish your podcasts under custom domains.
It comes with a podcast player with audio search functionality.
You can host unlimited podcasts in one account.
If you have 50K+ streams per month, you can get early access to host-read DAI opportunities.

Pros

Unlimited podcasts.
Offers a free version for limited features.
UI is clean and intuitive.

Cons

Only offers audio podcasting.
You cannot create membership programs.

Pricing

Available on request.

14. Fusebox

If you’re looking for an affordable podcast hosting platform, then Fusebox is the tool for you! It’s also pretty easy to use and provides a step-by-step guide through the entire process.

To start a podcast using Fusebox, you need to choose whether you’re starting a new podcast or importing from an existing one. In the below image, you can see that the UI is straightforward and easy to follow, even for newbies to podcasting.

If you’re creating your podcast from scratch, you must be ready with the details, such as the podcast title, description, and cover artwork.

Here’s what the form will look like:

You can also import data from your existing podcast by simply entering your feed RSS URL. It will lead you to the subscription page, where you can select a free or pro plan.

If you’re a new user of Fusebox or creating a podcast for the first time, you should enable Easy Hosting from your dashboard. It comes in every paid subscription.

Here, Fusebox will find your podcast and import all the files and data into your Fusebox account – you can just sit back and relax.

Once you’ve set up podcast information, you can start customizing your podcast player. The Branding page lets you select the brand colors that match your podcast or website branding.

You can also add a call to action – a button that prompts listeners to buy your music or sign up for your mailing list.

You can further:

Control the speed of the player
Add a download button and subscribe button
Include a custom URL that sends listeners directly to your online store when they click on the cover art in their iTunes library.

Other key features include

Customizable podcast players will help you stay aligned with your branding.
Fusebox focuses on the metrics that count, such as downloads, referral sources, and top-performing podcasts and episodes.
The easy hosting feature comes with step-by-step instructions to create podcasts.
The built-in mobile player allows you to target listeners on the go.
The podcast player comes with a download, subscribe, and social sharing buttons.
It offers three types of podcast players – including sticky player, full player, and single player.

Pros

Its podcast players are customizable.
Easy, self-guided UI.

Cons

The free version forces you to use your own host and gives you a single-track player with limited customization features.
The starter plan includes only single-track players. To offer the rest of the players to your listeners, you’ll have to upgrade to the Pro plan.

Pricing

Starts at $7.50/month for a single track player, essential analysis, easy hosting, and more.

15. RSS.com

Rss.com is a podcasting app for people on the go. It’s like a Swiss army knife for busy podcasters, with features such as cross-platform analytics, automatic podcast distribution, and unlimited audio storage.

You can start by creating your podcast from scratch or importing it from an existing podcast platform. Both are super easy. To create from scratch, you will need to enter its title, description, language, and more.

Check out the image below to see what you will need:

As you can see, the UI is clean, easy to use, and self-explanatory. Every field is explained as you fill it out, and tips appear onscreen if you need more information. Once you create your podcast, you’re ready to upload your first episode.

The good thing about episodes is that they can be assigned season numbers, episode numbers, and types – giving you the flexibility to publish your episodes in the form of different series or trailers.

If you want to monetize your podcast, you’re in luck – RSS has in-built tools for that. The activation process is also easy and just takes one click.

Rss.com offers you three ways to monetize your podcasts: donations, bitcoin payments, and sponsor ads.

You can also distribute your podcast to listening platforms such as Google, Amazon, Spotify, Samsung, Amazon Music, and more.

Other key features include

Its all-in-one dashboard shows you a complete picture of your podcasts. You can see scheduled episodes and navigate to your podcasts, analytics, distribution, or settings. You can also create a new episode from the dashboard.
Its cross-platform analytics enables you to compare the metrics from different sources. For example, you can determine which podcast channel gives you more listeners or downloads.
It uses podcasting 2.0 – which means you can transcribe your audio and use them for SEO purposes.
From analytics, you can determine the best time to publish your episode and schedule it for the right time.
With its embedded episode player, you can easily embed your podcast to any third-party website.
You can get more reach using social share buttons on your podcast players.

Pros

You can add chapters and soundbites to your episodes.
You can schedule episodes in advance.
Your podcasts are automatically distributed to popular podcast platforms.
It offers a free podcast website.
Each plan includes a free trial with no credit card.
Affordable plans.

Cons

Does not support mobile apps.
No forever-free plan.
Does not support any WP plugin.

Pricing

It starts at $4.99/month for unlimited episodes & audio, cross-platform analysis, RSS feed, free website, custom embedded player, and more.

Frequently Asked Questions about Podcast Hosting Platforms

1. What is a podcast hosting platform?

Podcast hosting platforms are the middleman between you and your audience. They’re a necessary part of the podcast ecosystem — they provide the basic infrastructure that makes it possible for you to create and publish your show.

2. How do I choose a podcast hosting platform?

There are many factors to consider when choosing a podcast hosting platform, including:

Cost – How much does it cost to use the platform? Paid services don’t always offer better features than free ones, but they may come with more support options or other perks.

Features – What does the platform offer in terms of features? Does it have things like automated episode creation, automatic distribution, social media integration, and more?

Support – How good is their support team? Can you reach them if you need help?

Bandwidth – The amount of data that can be transferred from one location to another in a certain amount of time (usually measured in bits per second). The more bandwidth available on your account, the more listeners will be able to download your episodes without having their connection interrupted or experiencing any buffering issues.
A built-in audio player – This allows listeners to listen to your episodes without having to download an external app or visit another website. You can even add social sharing buttons so people can easily share your episode on Facebook or Twitter.

3. Do I need to use a podcast hosting platform?

If you’re just starting out, then it might be easier for you to use a podcast hosting platform because there are so many options available. However, if you have some experience with WordPress, then you can host your own podcast to avoid paying monthly fees and have more control over your content and website design.

4. How does podcast hosting work?

Podcast hosting services provide a platform to upload your audio files as well as convert them into an MP3 format. After uploading your content, it will be available on their servers so that anyone can access them online.

Most of these services also offer some basic analytics and statistics that help you track how many people have listened to your podcast and where they live.

Some even offer more advanced analytics like ranking charts, number of downloads per episode, etc., which helps you understand what people like about your show and how they listen to it (e.g., through mobile devices).

5. What do you mean by “Hosting?”

Hosting refers to storing your files on the Internet. It’s like storing your files on an external hard drive, except that they’re stored online rather than on a physical device. When you upload an episode to a podcast hosting platform, it will be saved there so that listeners can access it easily.

6. How do I upload my podcast?

You need to sign up for an account with a podcast hosting platform (like Libsyn). Once you have your account set up, there is usually an upload tool that allows you to select the files from your computer and add them to your account.

7. What are the best podcast hosting platforms?

Libsyn, Buzzsprout, Blubrry, and PodBean are all popular options for podcasters. It really comes down to personal preference and what type of features you’re looking for. You can also check out our post on how to choose a podcast host if you need more information on making this decision.

8. Can I use iTunes or Stitcher?

No, those aren’t podcast hosting platforms — they’re directories that people use to find podcasts. You’ll need to host your own MP3 files off-site so that they can be accessed by these directories (and other apps/devices).

9. Do I need a website?

No! Your podcast will be hosted on a website provided by the platform you choose, so you don’t need your own domain name or web hosting account. You may want to create an email address for your show so listeners can contact you directly with questions or feedback, though.

10. What are the different types of podcast hosting?

There are two main types of podcast hosting: free and paid. Free hosts do not give you full control over your episodes, while paid hosts usually offer more features and flexibility.

Ready to start podcasting with a suitable podcast host?

Hopefully, we’ve answered a few of your questions and given you the information you need to help you pick the right podcast host for your needs. Whether you’re looking for the best professional podcast host, the cheapest option for monetizing your podcasts, or something in between, there are podcast hosting sites out there that will help you meet your specific requirements.

We think the best way to choose whichever podcast hosting service is right for you is to check out how they handle certain features and what level of support they offer.

Note that free podcast hosting services are a great way to get your podcast started. The free option is perfect for a hobbyist or someone who is interested in the process of making a podcast. From there, you can upgrade to paid accounts for a more dedicated podcast hosting service with some of these platforms or go with a self-hosted option.

Whichever you choose, make sure you read the fine print, so your podcast isn’t censored for inappropriate content or hurt yourself by not having the proper legal disclaimers in place.

Featured image by Freepik.

The post 15 Best Podcast Hosting Platforms first appeared on Webdesigner Depot.

2 novembre 2022/par Service comm.

3 Essential Design Trends, October 2022

This month, it’s all about the images. Each of the design trends we spotted has to do with the images you select – or don’t select – for a project and how you use them.

Here’s what’s trending in design this month.

1. Floating Images

Sometimes you design off the grid intentionally. Other times you are designing on a grid that’s maybe not-so-obvious. One of these things is happening with the floating images website design trend.

Here, you’ll see images and image containers that don’t seem to have any direction with their placements. They may or may not include animation, that further emphasizes the floating effect.

Floating images can include:

Cutouts that aren’t anchored to anything or any container
Images that are scattered on the canvas
Images in oddball placements that don’t seem to serve a purpose
Any image or element with an obvious off-the-grid location or spacing
Images that use different orientations or lack depth for perception

The challenge with this style is that it can look cohesive and organized or can turn into a jumble of parts rather quickly. It can take a lot of user testing to find the right balance.

Repeat uses animated, outline-style images in the background that have seemingly random placements. The floating effect is further emphasized by animation and the overlapping of images and other elements.

HummingYard uses images in a container in the design but the placements don’t have obvious meaning. There’s also a floating leaf on the right side of the canvas and a call to action button that appears to be off the grid as well. Each of the elements seems almost haphazardly placed, creating a floating effect for the entire design.

Wealthsimple uses a bunch of smaller different images to create a floating cascade of elements. The three-dimensional icons almost look like they are falling down the screen. Some overlap text elements, but most do not. It all feels a little random, but the images do frame and help bring the eyes toward the center-screen text elements and call to action.

2. No Images

If floating images aren’t your thing when considering a trendy design element, maybe no images is the answer.

In this design trend, the aesthetic comes together without any true imagery. The design uses mostly text with maybe an icon, logo, or small divot. The result can be a fairly stark design, but there’s a distinct focus on the words.

This trend is not so difficult to design, but storytelling and language are vital if you want users to interact with the design. No images can sometimes be off-putting to users who are looking for something visual.

Fandes Consulting uses a super simple black and white design with a simple call to action on the homepage. The scroll cue has a nice animation that helps you get a little deeper into the design quickly. (There are also more interactive elements and images after the scroll.)

Diego also uses a simple and stark aesthetic for his website. Again, there’s a simple animation for engagement and there’s more color and some imagery beyond the scroll.

Ashfield MedComms has the most color of these no-image website examples. With a navy background and a green icon, you can feel your eyes moving more on the screen here. There’s also more to read and a scroll animation to further the engagement.

3. Merged Text and Images

The merged text and images trend is the most complex of these design examples. Here, designers are creating overlapping layers for text and image (or animated) elements on the screen so that there’s a lot to consume visually. This can be a highly engaging concept, but also one that’s difficult to develop.

This design trend can be immensely beautiful when done well. Layered elements are exciting and have a “designed” feeling to them.

The visual challenge is this: Maintaining the readability of words and letters, especially when you are thinking about the responsiveness of the website. Animation or motion can add another level of complication.

If you are planning a design like this, it is important to plan for breakpoints and even have a fallback for what to do when readability becomes a concern. The desktop and mobile aesthetics might have different feels here to ensure that you have an easy-to-understand visual theme for both.

The Most Dangerous Places for Sailors includes text and an image element (the ship) that are tucked behind an animated water layer. What’s especially nice about this design is how the water looks just as dangerous as the words convey thanks to motion and the shape and color of the graphics.

Meow overlaps text and an image in a way that almost obscured readability, but the word has enough context that it’s generally understood. If you click through, there’s a fun little animation with the cat as well.

Champoleon the Valley of Dreams tucks part of the text into the mountains for a foreground to text to background layer set that’s beautiful and unified. There are a lot of layers in this design, making it much more complex than it appears on the surface. On the scroll, the rest of the site continues this layered theme with text and images that overlap and share space.

Conclusion

Which of these image trends is most appealing to you? They are vastly different approaches to website design and can work for different projects in different ways. They also range in development complexity, from super easy to manage – no images at all – to potentially challenging – merged text and images.

The post 3 Essential Design Trends, October 2022 first appeared on Webdesigner Depot.

10 octobre 2022/par Service comm.

What Customer-First Web Design Looks Like

The purpose of a website is to reach new customers and keep current ones engaged. Therefore, customer-first should be at the top of your list for design features. After all, without your clients, your business won’t grow or succeed.

Customer-first has been a buzzword for a few years now. In a nutshell, it’s easy to imagine what customer-first design means. The needs of consumers come before anything else. However, the concept isn’t quite as simple in practice. A lot of nuances enter the equation.

Just what does it mean to have a customer-first web design? What are the must-haves to reach users on their level and keep their attention for the long haul?

Embracing quality customer experiences has driven loyalty for as long as anyone can remember. However, we now live in a time of uncertainty, and when people leave companies on a dime if they’re dissatisfied with any aspect. So you must hit the high notes on every song – your website is your purest online persona and must engage users and keep them entertained.

Whether you embrace causes that matter to your customers and share information on them or tweak your design to meet accessibility guidelines, many factors come into play with a customer-centric design.

In a recent report, researchers found that about 88% of company leaders feel customer engagement impacts revenue. You can’t control every variable, but you can ensure your website hits all the strong points for a customer-first web design that grabs them and keeps them on your page.

Here are our favorite tips to create a customer-first approach. You may already be doing some of these things. Pick and choose what makes the most sense for your business model. Even small changes can have a big impact.

1. Know Your Customers

Before creating a website centered around your customers’ needs, you must know who they are. What are the demographics of your typical clients? Survey them and find out what their needs and expectations are. How can you best help them?

You may also want to survey them about your website. What’s missing that might help them? Is there anything they love? What do they hate? The more you know, the better your design can match their expectations. Create buyer personas based on their preferences.

At the same time, buyers will sometimes say one thing but actually feel another way. No one is quite sure why people do this when being surveyed. One way around that issue is to do some A/B testing to see how they actually feel about various changes. Do they respond the way you thought? What other adjustments need to be made?

2. Find the Right Color Palette

Different industries trend toward various hues. For example, businesses in the banking industry trend toward blues and occasionally reds. Blue elicits trust from users and has a calming effect. On the other hand, the fashion industry might tap into brighter shades, such as lime green. Think about what colors people expect in your industry, and then find your color palette.

Each hue has its emotional impact. For example, red is a color of power and can elicit excitement in the viewer. Choose your shades accordingly to get the most emotional punch possible.

3. Accept Feedback

One of the best ways to improve your site over time to match the needs and preferences of your audience is by allowing feedback. Add reviews, place a feedback form in your footer, and even send out requests for feedback to your mailing list.

It’s also a good idea to find a mentor who has been successful at running a business. Ask them to look at your site and give you advice. You might also enlist the help of a marketing professional.

4. Stick With the Familiar

Have you heard of Jakob’s Law? The rule of thumb states that people prefer common design patterns they’re most familiar with. So when they see a pattern they know, such as a navigation bar layout, it boosts their mood and improves their memory of the site.

When making edits, don’t make significant changes. Instead, implement minor adjustments over time to give your followers a chance to acclimate to the shift.

5. Cut the Clutter

If you want users to feel wowed by your page and engage, you have to limit their choices. Add in too many options, and they may not know where to go first.

Start by choosing an objective for the page. Cut anything that doesn’t point the user toward the goal. Ideally, you’d have a little info, an image, and a call to action (CTA) button. However, this may vary, depending on where your buyer is in the sales funnel and how much information they need to decide to go from browser to customer.

6. Choose Mobile Friendliness

Recent reports indicate about 90% of people use mobile devices to go online at times. With phones gaining greater capabilities and 5G bringing faster speeds to communities, expect people to use their mobile devices even more frequently for internet browsing.

Making sure your site translates well on smaller screens makes sense for your company and for your customers. Be sure to test everything. Click through all links. Fill in forms. Ensure images and text auto-adjust to the correct size, so people don’t have to scroll endlessly.

7. Make Multiple Landing Pages

Like most businesses, you probably have several buyer personas as you segment your audience. Don’t just create a single home page and expect it to fulfill the purpose of every reader. Instead, create unique pages for each persona to best meet their needs.

Make sure each landing page speaks in the natural language patterns of your specific audience. Think about the unique needs of each group. How do their pain points differ? How can you best meet their needs?

8. Keep Important Info Above the Fold

People are busy. They work, have families, and might visit your site on the 15-minute break they get in the afternoon. Most consumers want the information they need to decide and don’t want to dilly-dally around with other things.

Place the essential headlines and info they need above the fold, so they see it first. Make it as readable as possible by using headings and subheadings. Add in a few bullet points. People also absorb information easier in video format, so add a video highlighting your product’s or service’s main benefits.

You should also place a CTA button above the fold if it makes sense for your overall design. Keep in mind people may have visited and already read some of the information. Some users return just to sign up and want to find the CTA quickly.

Step Into Your Customers’ Shoes

Look at your site through the eyes of your audience. What works well? What needs to be adjusted? Over time, you’ll develop a customer-first web design that speaks to those most likely to buy from you. Then, keep making changes and tweaking your site until it hits the perfect balance for your customers.

Featured image via Freepik.

The post What Customer-First Web Design Looks Like first appeared on Webdesigner Depot.

24 août 2022/par Service comm.

20 Best New Sites, June 2022

This month’s collection of the best new sites is a mixed bag. Positivity remains from last month’s edition, and what we’re seeing is designers being far more ambitious for the experiences they create.

We have a couple of sites helping to alleviate the damage of war, some unusual approaches to topics that are normally very dour, and some excellent portfolios to be jealous of. Enjoy!

Sarah Fatmi

Characterful illustration and desktop sideways scrolling make this portfolio site for illustrator Sarah Fatmi stand out.

Vestiaire Impact Report

Green is the new black, and fashion resale platform Vestiaire presents its green credentials in an informative and engaging way.

Houseplant

Houseplant is a collection of cannabis-related products designed by Seth Rogen and Evan Goldberg; this site is a lot classier than the average headshop.

FreshCut BarberShop

The site for FreshCut BarberShop is modern, bold, and gets its message across clearly, even if the user doesn’t read French.

Feed The 300

Feed the 300 is an appeal in aid of the animals in Ukraine’s zoos. It is very simple in concept and design, but endearing animated line drawings give it character.

Honeymoon Chicken

Luscious photography combined with surprisingly delicate illustrations makes Honeymoon Chicken very inviting.

Patachou Inc

Patachou Inc operates a group of eateries and the site does a good job of conveying both the very different individual brand identities of each establishment, and the common ethic behind all of them.

Living With OCD

Many design studios do showcase projects, and Living With OCD by designedbyla is one of the more publicly beneficial, and well-executed, examples around.

Aro

Aro is a product with a very simple concept — basically, a box to put away a phone, that also charges it — but this website does a great job of increasing the product’s desirability.

Kim Kniepp

The navigation on this site for Kim Kniepp’s design studio feels very interconnected, an effect heightened by the overlapping masonry grid.

Triniti

There is a calming, reassuring quality to the color used here for Pan-Baltic law firm Triniti. The perpetual motion style hero video adds a confident, soothing touch too.

Herezie

Creative agency Herezie uses saturation and gradual color changes to pleasing effect in this confident, assured website.

MetalColor

The color choices in this site for MetalColor, and how they are used, succeed in evoking what results the company could achieve without focusing on the less glamorous parts of the process.

Gras

Architecture and design studio Gras goes for a clean feel with an irregular grid layout and carefully curated images. The blog sidebar works well too.

Vendredi Society

Dark green and bright yellow make a strong statement in this portfolio site for brand strategists Vendredi Society.

HUB

HUB describes itself as a progressive property developer and this site does a great job of leaving behind the corporate image usually associated with property developers.

Nowhere Bakery

Nowhere Bakery makes vegan, paleo, gluten-free cookies, which don’t sound all that appealing on paper. This site manages to make them seem both really tasty and healthy.

Apotheke zur Triumphpforte

The botanical illustration style images on Apotheke zur Triumphpforte’s site help create an approachable brand identity while adding visual interest.

B!POD

A good balance of images, animation, and illustration combine to create an impactful presence for B!pod’s first product, a food vacuum storage system.

The New Exhibition

The New Exhibition is a showcase platform for Ukrainian creatives — type designers, illustrators, graphic designers, photographers, and others — whose ability to get work has been affected by war.

The post 20 Best New Sites, June 2022 first appeared on Webdesigner Depot.

23 mai 2022/par Service comm.

Psychology in Web Design: How to Use it Right

We all know that psychology is a powerful tool. When used correctly, it can influence and persuade people to take action. In the world of web design, this is extremely important.

If you want to create an effective website that converts visitors into customers, you need to leverage web design psychology. Keep reading to find out more.

What Is Web Design Psychology?

Your website design shouldn’t just make your website pretty. It should impress your visitors, hold their attention, and lead them to action.

That’s where web design psychology comes in. Each color, typeface, and space has a psychological significance, helping people connect to your website. These elements trigger subconscious reactions, which you must leverage to get that desired action.

It takes seconds for people to decide whether your website has all the choices and information you need. Web design psychology helps you, the designer, understand these subconscious processes and how to harness them.

The Benefits of Using Psychology in Web Design

The primary benefit of leveraging psychology in web design is talking to people in their language. It’s also talking in your language and finding common ground. That’s how you can build trust.

You want to use familiar colors and patterns, elements that make you stand out but also connect to people. You need visitors to understand what your website is about and where they can get more info quickly. Then, you have to push the right triggers. Comic Sans, for example, is a superb trigger, and we’ll discuss it below. Color, space, and lines also create a specific impact on how people perceive your website.

More importantly, all these elements set the tone for visitors’ engagement with your website.

How to Use Psychology in Web Design

Now you understand why knowing the basics of human psychology is essential in web design. Let’s see how you can leverage it!

1. Arrangement

Gestalt psychology shows how these elements below influence your visitors:

Similarity — people perceive similar objects as the same or at least part of the same concept.
Proximity — things close to each other are perceived as part of the same group.
Continuity — you want your visitor’s gaze to move naturally from one element to another.
Closure — an object that’s not entirely closed is still perceived as a whole because people’s brains will always fill in the gaps.
Figure and ground — people simplify images into the main objects they’re looking at (the figure) and the other elements (background).

The Target Jobs website is an excellent example here because:

Similar objects are grouped: notice how the first three images show happy young people in diverse professional environments. This placement suggests that Target can help anyone find their dream job.
These pictures are placed near specific keywords: the young people laughing are placed right next to the CTA “Explore opportunities.” Thus, Target Jobs is associated with your happiness and your future chances.
The colors, font, and spaces enable a smooth transition: users are directed to keep scrolling down, going from one section of the webpage to the next. Also, notice how each section has its own theme, centered on Target Jobs’ benefits.
The contrasting colors (orange, white, purple, etc.) leverage the figure-and-ground technique: therefore, focusing on one section makes the others become part of the background. The benefit here is that your attention isn’t split into a million pieces; you can focus on one thing at a time and understand what Target Jobs is trying to tell you.

2. Shapes

Each shape has a different subconscious association:

Triangles and squares represent professionalism, strength, and power.
Circles, ovals, and ellipses symbolize relationships, love, and unity.
Horizontal lines give a sensation of calm and community.
Vertical lines represent strength and action.

Just look at the AT&T website. Everything showcases community and tranquility, from the round logo to the horizontal lines delimiting each section.

But this website is anything but dull. Notice how each CTA button (“learn more,” “enroll now”) is followed by a tiny arrow. This shape uses a square angle split into two acute angles by the arrow’s body. As such, although small, the arrow suggests action and strength. Besides, the sections are arranged in squares, again a symbol of decision and power.

3. Space

No matter what industry your business is part of, space is essential in web design. Don’t clutter your web pages even if your natural impulse is squeezing in as much information as possible.

Use plenty of white space and try to have a minimalistic approach. Identify the unique selling point on each page and help people focus on that.

Check out the DOGUE webpage. White spaces separate each essential element, so each section is presented clearly. The first thing you notice is the title and the image with the happy dogs. Then, your gaze moves to the slogan on the right-hand side. After that, you notice the sections below that huge “Dogue.” The next part of the website highlights the company’s services (e.g., groom, dine, play, etc.). Notice how each service is represented through a quick, easy-to-get keyword. Besides, the images depict these keywords perfectly. Even better, these images have whitish-grey backgrounds that blend with the white spaces between them. So although the website is more crowded than others, you won’t perceive it as messy or unclear.

SendInBlue, an email marketing service, uses a similar white space approach to their design, and it works great because website visitors can find what they want with much more ease, and it generally looks much cleaner.

4. Color

The right colors can attract attention, maintain interest and even lead to action. Besides, color increases brand recognition by 80%.

Here’s the bare minimum you have to consider:

Your purpose — what do you want visitors to do when they land on your page? For example, if you want visitors to fill out a form, you might want to use a color that stands out and is easy to see. Although blue is the safest choice because it’s most liked, red elicits more action.
Your audience — cultures have different associations with color. For example, in the Western world, white represents purity. However, white is associated with death and mourning in Asia.
The mood you want to create — do you want your website to be professional? Relaxing and calming? Exciting and energetic? How do you want your brand to be perceived?

The Moat front page is a fantastic example of color:

The purple and orange create a delicious contrast that points visitors in the right direction. Notice how each CTA is orange — an action-eliciting color.
Purple suggests calmness, bravery, and wisdom. It’s an excellent hue for your background because it’s so stabilizing.

Lending Bee Singapore uses color and white space to showcase user-generated content on its webpage:

Another excellent example of combining different colors to build trust is Identity Guard’s website, which provides identity theft protection services. As you can see on the website, they use a minimalistic white color combined with green, which is the official color at Trustpilot (one of the most popular review directories). This color selection helps to highlight the veracity of reviews along with the mention that these reviews are taken from Trustpilot.

5. Typefaces

A good web design is like a good outfit: it should be eye-catching but not too over the top.

The same is true of typefaces.

While a website should use various typefaces to add interest, it’s essential to use them in moderation. Too many different typefaces can be overwhelming and make your site look cluttered.

Instead, focus on using a few critical typefaces throughout your site, and use variations (like bold or italics) to add visual interest. For example, you might want to use a serif typeface for your headlines and a sans serif typeface for your body text.

Beyond simply looking good, fonts can also be used to guide users towards taking specific actions. For example, Sans-serif fonts like Arial or Helvetica are generally considered to be more readable online, making them a good choice for body text. On the other hand, scripts and decorative fonts are better suited for headlines or calls to action, as they help draw attention to essential elements on the page.

Marvel’s Captain Marvel page looks like something a 10-year-old would have designed in the 1990s. This web page is horrible from the glitters, gifs, crowded space, and the abominable Comic Sans typeface.

And that’s the point; avoiding plot-spoilers, Captain Marvel is linked to the 90s, and the retro look is part of that message. The moral of the webpage is that sometimes you have to be brave and break the rules if you want to convey a certain feeling to your audience. Marvel manages to do that with its simple design that acts as a time machine into the long-long-loooong past nineties.

Wrap Up

If you want to keep your website visitors’ attention, maintain interest and lead to action, it’s essential to use the design principles above. By leveraging space, typefaces, arrangement, shapes, and colors in your web design, you can create a website that is both visually appealing and effective at getting your message across.

However, these principles are just guidelines. You should stay brave and use your intuition. Remember that the point of web design is speaking to your audience using their language.

The post Psychology in Web Design: How to Use it Right first appeared on Webdesigner Depot.