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Aujourd’hui, et pour la première fois depuis des dizaines d’années, l’inflation est devenue une question centrale dans les entreprises. Les taux ayant atteint des records historiques dans la plupart des pays développés, les chefs d’entreprise s’appuient sur le dernier rapport économique mensuel et sur des perspectives assez floues pour prendre leurs décisions : réduction de la production, augmentation des prix, recherche de nouveaux fournisseurs.

Mais quelle que soit la situation des pays – forte hausse, baisse spectaculaire, ou apparente stabilité –, l’inflation entraîne des conséquences de toutes sortes qui varient selon le secteur d’activité, le pays et la conception de la supply chain. Il existe un risque de manque de liquidités nécessaires à la fluidité des opérations. Les actions bancaires centralisées sur les taux d’intérêt peuvent faciliter ou restreindre les activités de prêt et d’emprunt à court terme. Même les défis liés à la supply chain peuvent s’atténuer ou s’intensifier selon la fluctuation des coûts et l’évolution des coûts du stock disponible.

Il n’existe pas d’outil financier simple ou magique que les entreprises peuvent utiliser pour contourner le problème de l’inflation, mais les technologies intelligentes peuvent y contribuer. Les outils tels que l’intelligence artificielle (IA) et l’analytique prédictive aident les entreprises à anticiper et à voir leurs opérations dans leur globalité, à simuler et anticiper les imprévus, et à orienter leurs modèles économiques selon les besoins. Mais surtout, elles disposent de nombreuses options pour comprendre les circonstances économiques, prévoir l’impact, prendre des mesures à court terme, et établir des structures pour consolider leur position.

Voici trois domaines clés dans lesquels ces types de technologies peuvent aider les entreprises à comprendre l’impact des défis de l’inflation, à agir vite et à préparer l’avenir.

Des mouvements de trésorerie en toute intelligence et confiance

La valeur globale de l’argent et des actifs est vouée à diminuer ; plus tôt une entreprise aura des liquidités, plus tôt elle pourra réaliser plus de choses. Pour atténuer ce risque, les entreprises doivent prendre conscience de l’impact potentiel de divers scénarios : hausse des prix des marchandises, pénurie de matières premières, etc. Fortes de ces connaissances, elles doivent pouvoir faire des prévisions de trésorerie complètes et claires, et créer des stratégies flexibles pouvant être ajustées pour gérer efficacement les manques ou excès de trésorerie.

Grâce aux solutions de gestion du fonds de roulement de Taulia, qui font aujourd’hui partie de SAP, les directeurs financiers guident au mieux leur entreprise. Ils peuvent choisir d’ajuster les stratégies de comptabilité clients et fournisseurs, ou d’exploiter la ligne de crédit au plus faible coût disponible de leur établissement bancaire. De plus, des outils financiers, par exemple pour la gestion des escomptes dynamiques et le financement de la supply chain, peuvent débloquer des actifs circulants.

Les solutions de gestion des actifs circulants rendent avec précision les conditions d’inflation au moyen de prévisions basées sur l’IA et de vues mises à jour, toujours à la disposition des planificateurs d’entreprise. De la planification et de la simulation à la sélection des alternatives de financement et des processus de contrôle adéquats, ces fonctions travaillent de manière synchrone
pour offrir une coordination efficace des mouvements de trésorerie, à partir d’une source de confiance unique, parfaitement intégrée à toute l’entreprise.

Toute décision, finalement, concerne les mouvements de trésorerie, et la combinaison d’informations exhaustives et en temps réel, de possibilités générées automatiquement, et d’insights prédictifs, peut aider les entreprises à prendre en toute confiance les meilleures décisions. Et, alors que leur valeur évolue au fil du temps, il sera possible d’acheter et de gérer les marchandises et actifs au prix d’origine, moyennant des coûts de détention inférieurs au taux d’inflation.

Limiter l’exposition aux différences mondiales

Les pays ont rarement les mêmes taux d’inflation, mais l’augmentation des prix des marchandises entraîne inévitablement une hausse des coûts des matières premières. Et dans les pays où l’inflation est plus élevée ou instable, les devises peuvent se déprécier rapidement, provoquant des taux de change record.

Ces fluctuations économiques mondiales peuvent être particulièrement risquées pour les entreprises qui ont emprunté du capital pour profiter des faibles taux d’intérêt ces dernières années. L’inflation est déjà en train d’éroder leur stratégie de remboursement prévue pour les prêts en cours. Et en cas d’une plus forte instabilité dans une autre région, les pressions sur les coûts pourraient encore s’aggraver, les marges se resserrer et l’accès aux liquidités diminuer.

Grâce à l’application SAP Treasury and Risk Management, les responsables de la trésorerie et les directeurs financiers peuvent surveiller les positions de risque, l’évolution des prix des marchandises, et les taux de conversion des devises, même en temps de grande instabilité économique. Ils peuvent développer des stratégies de comptabilité de couverture conformes à l’aide d’une piste d’audit complète, tout en respectant les réglementations telles que le Règlement sur l’infrastructure du marché (EMIR) et la dernière version des Normes internationales d’information financière (IFRS 9).

Les équipes de gestion de la trésorerie peuvent aussi obtenir plus d’insights pour faire face à la dette et gérer les investissements plus efficacement. La solution SAP Treasury and Risk Management offre des informations telles que la trésorerie disponible, des risques liés aux soldes et le retour sur investissement, et surveille les investissements par rapport aux éventuelles fluctuations du taux d’intérêt. En outre, les opérations d’emprunt et de prêt tout au long de la vie d’un prêt peuvent être saisies, analysées et déclarées au fur et à mesure.


Intervenez vite aujourd’hui pour préparer votre avenir

Lorsque les coûts d’ingénierie et de production de produits manufacturés augmentent, les entreprises doivent décider de réduire leurs marges ou de répercuter ces coûts supplémentaires sur le client. C’est un choix difficile, surtout lorsque les consommateurs trouvent déjà les prix très élevés.

En intégrant les solutions SAP Digital Supply Chain à SAP Business Network, les entreprises d’achats, d’approvisionnement et de logistique obtiennent les insights dont ils ont besoin pour générer plus de revenus de chaque dépense et optimiser la réduction des coûts. Ensemble, elles peuvent effectuer des simulations et analyses par simulation pour identifier et engager les partenaires commerciaux capables de gérer les situations émergentes, telles que la hausse de la production, et de réduire encore davantage les pertes financières et matérielles.

Bien sûr, pour gérer efficacement les risques inflationnistes, les entreprises doivent avoir accès aux données adéquates pour prendre des décisions et faire avancer leur supply chain. La combinaison de SAP Digital Supply Chain et de SAP Business Network permet aux entreprises de gérer les ressources de manière plus stratégique afin d’augmenter la productivité, de réduire les coûts d’exploitation et de permettre aux collaborateurs de se consacrer à des tâches plus stratégiques. De plus, les entreprises peuvent éviter les retards et interruptions de la supply chain pour prévenir les pertes de revenus, et éviter les coûts imprévus grâce à une visibilité sur la capacité des stocks et de la production, la maintenance des actifs et les processus logistiques.

Exploiter une position financière solide

Compte tenu des récentes inflations, il est très important pour survivre de comprendre et de gérer les risques financiers dans la supply chain. Et les entreprises capables de progresser et de prendre les bonnes décisions au bon moment sont celles qui disposent d’une visibilité claire sur leurs données et processus relatifs aux achats, à supply chain et à la logistique.

Pour de nombreuses entreprises dans le monde, les solutions SAP sont déjà l’un des moyens les plus efficaces de protéger leur solidité financière en période d’inflation. Elles continueront d’ailleurs à alléger leurs défis au fur et à mesure que leur portefeuille évolue afin de répondre aux besoins d’une économie en mutation et d’un environnement compétitif.

En savoir plus : https://www.sap.com/france/products/erp/s4hana.html

Article de Neil Krefsky, Eamon Ida, Haresh Chhaya, Max Hendrickx25 août 2022

Neil Krefsky est directeur du marketing produits pour la gestion des finances et des risques chez SAP.

Haresh Chhaya est responsable des solutions pour la gestion de la trésorerie et des fonds de roulement chez SAP.

Max Hendrickx est directeur principal du centre d’excellence pour la gestion du fonds de roulement chez SAP.

Eamon Ida est directeur du marketing pour les solutions dédiées aux réseaux d’entreprises chez SAP

The post Trois façons de relever les défis de l’inflation grâce à la technologie appeared first on SAP France News.

Source de l’article sur sap.com

SCM est un industriel indépendant né de la cession de la filiale oil and gas du groupe américain TE Connectivity. Suite à cette transaction, l’entreprise sarthoise avait un an pour basculer vers son propre ERP. Elle a opté pour une offre cloud SAP S/4HANA aux fonctionnalités resserrées sur l’essentiel, afin de tenir des délais de mise en place particulièrement courts. Avec l’aide des équipes de delaware, SCM a atteint ses objectifs en à peine 6 mois.

Une société presque centenaire, qui retrouve son indépendance

Systèmes et Connectique du Mans – SCM – conçoit, produit, teste, livre et installe des connecteurs électriques de puissance et optiques adaptés à des environnements extrêmes de corrosion, température et pression. La société travaille principalement pour des acteurs du secteur pétrolier et gazier (elle équipe notamment des plates-formes d’extraction en mer), mais également des clients des secteurs de la défense, du transport ferroviaire et de l’aéronautique. Elle s’appuie sur un site industriel moderne de 14.400 m². SCM emploie aujourd’hui environ 140 personnes pour un chiffre d’affaires annuel de 20 millions d’euros.

L’histoire de SCM est intimement liée à celle de CKB (Carier Kheops Bac), entreprise reprise en 2012 par TE Connectivity. Lorsque le groupe américain annonce la délocalisation des activités de sa filiale, les salariés reprennent la main, avec le lancement de SCM en avril 2021. La filiale oil and gas de TE Connectivity utilisait l’ERP SAP ECC 6 du groupe. Suite à la cession d’actif, SCM disposait d’une année pour mettre en place son propre ERP.

Autre contrainte, la nécessité de basculer d’un système SAP conçu pour une multinationale et massivement customisé vers une solution plus simple, adaptée à une ETI française. Le tout dans un contexte de fin de vie programmée de SAP ECC.

Un projet mené à bien dans des délais records

Sur les conseils de SAP et de l’intégrateur delaware, SCM opte pour une migration vers une solution SAP cloud de dernière génération, au travers de l’offre RISE with SAP S/4HANA. Le projet démarre le 22 septembre 2021. Afin de limiter la conduite du changement, l’entreprise choisit de rester dans un premier temps en SAP GUI, comme le permet l’offre RISE with SAP S/4HANA. Les impacts du changement d’ERP sont ainsi minimisés. Un important travail de nettoyage des données a également été mené, afin de se concentrer sur les seules informations nécessaires au fonctionnement de la nouvelle structure.

Le démarrage du nouveau système a été effectif le 26 mars 2022, après seulement 6 mois de travaux. SCM a pu commencer à utiliser immédiatement son ERP SAP S/4HANA : émission des premières factures, enregistrement des réceptions de produits et des mouvements de stock, saisie des validations de qualité, etc. Aucun incident majeur n’a été remonté depuis ce lancement express de la solution SAP S/4HANA en mode cloud.

Satisfait de l’accompagnement proposé par delaware tout au long du projet, SCM a décidé de lui confier la tierce maintenance applicative de son ERP pour les 15 prochains mois. Dans un premier temps, la société s’appuiera sur cette TMA pour stabiliser son système d’information SAP et lui apporter quelques premières améliorations.

« Nous sommes passés d’un groupe international disposant de 90 sites dans le monde à une entreprise industrielle sarthoise d’un peu plus de 100 personnes. Il nous fallait un ERP adapté à ce nouveau contexte : une solution plus simple, capable d’aller à l’essentiel. Au cours du projet, nous avons pris le temps de déterminer quelles fonctionnalités nous étaient vraiment utiles et lesquelles étaient de l’ordre du confort (des sujets que nous étudierons ultérieurement) ce qui nous a permis de mettre en place notre nouvel ERP dans des délais particulièrement courts, » témoigne Frédéric Kleindienst, président de SCM.

« SCM est l’exemple d’une entreprise qui souhaite bénéficier de la force d’un ERP tel que celui de SAP sans y ajouter les contraintes. La nouvelle version S/4HANA Cloud de SAP est adaptée aux PME/ETI car elle allie une couverture fonctionnelle standard riche et une simplicité de gestion et d’utilisation de par son prisme SAAS. La binôme SAP – delaware permet de faire bénéficier à SCM d’un système reconnu partout dans le monde tout en y ajoutant la flexibilité et la réactivité attendues par une PME/ETI. C’est le modèle SAP tel que nous le définissons pour les 15 prochaines années à venir » déclare Lahcen Binoumar, Head of General Business, SAP France.

« Ce projet était un énorme challenge. Nous avons réussi à basculer vers l’ERP SAP S/4HANA en seulement 6 mois, alors qu’il faut habituellement entre 10 et 12 mois. Nous avons pu compter sur les équipes de delaware, qui nous ont accompagnés tout au long de ce projet, mais aussi sur nos équipes internes et nos utilisateurs, particulièrement matures sur l’environnement SAP. Afin de tenir les délais, nous avons opté pour un ERP resserré, que nous améliorerons par la suite, en lui ajoutant des fonctionnalités qui nous permettront de travailler encore plus confortablement, » détaille Mickaël Medard, directeur de programme, et supply chain Management, SCM

« Nous avons su mettre en place une solution de pointe, dans des délais particulièrement courts. Nous entretenons des relations étroites avec nos clients, afin de mieux comprendre leurs besoins et de leur apporter un service de qualité. La symbiose a ici été parfaite entre nos équipes, celles de SAP et de SCM. En optant pour l’offre RISE with SAP S/4HANA, la bascule vers le cloud a par ailleurs été grandement simplifiée, SAP devenant le point de contact unique pour la contractualisation, la mise à disposition et le maintien en conditions opérationnelles des infrastructures cloud, » résume Fatsah Nasri, chef de projet et Aymeric Fosset, Partner, delaware France.

The post delaware delaware accompagne SCM dans son adoption de l’ERP intelligent SAP S/4HANA en mode cloud appeared first on SAP France News.

Source de l’article sur sap.com

The design world fluctuates back and forth, swerving between love and hate for different design trends. Sometimes we see a wide range of approaches, and sometimes designers all hop on the same idea.

This month, the web is dominated by animation. Designers are cramming in motion in unexpected ways. And it’s fun to explore. Here are 20 of the best new sites on the web this month. Enjoy!

Bannach

Bannach is a German furniture brand. Its products are colorful and geometric, so it makes sense that when you scroll down to the collection, the thumbnails begin as pixel blocks and animate into product photography.

Fornasetti Profumi

Fornasetti Profumi takes a different approach to motion. It uses video to emphasize stillness to promote the calming qualities of its candle products.

The Other Side of Truth

The Other Side of Truth is a superb exercise in utilizing the web for a cause. It presents facts on the Russia-Ukraine war, but the standout feature is the toggle switch that, instead of light mode-dark mode, toggles facts and Russian state propaganda.

Glasfurd & Walker

Glasfurd & Walker is a portfolio site for a design agency. So far, so standard. However, it sets itself apart because it’s slightly bigger than the browser and swerves left and right with your mouse movement.

Sirup 5th Anniversary

Sirup is a Japanese singer-songwriter, and to celebrate the fifth anniversary of his first hit single, his record company has put together this awesome maximalist micro-site that uses type, motion, and art direction to capture his style.

Fitzjohn’s

Fitzjohn’s is a slick site for a new apartment complex in the Hampstead area of London. It uses a refreshing modern color palette and calming animation to take the edge off the frankly ludicrous price tag.

Persepolis Reimagined

Persepolis Reimagined is an awe-inspiring WebGL tour through one of the most important cities in ancient Iran. Make sure you tour it on a large screen. It’s hard not to be wide-eyed with wonder.

JaM Cellars

JaM Cellars is a Californian wine brand that’s pitching to bachelorette parties. With names like Butter, and Sugar, it’s not the most sophisticated tipple, but yellow, we love a yellow site.

Danielle Levitt

This portfolio site for film director and photographer Danielle Levitt features samples of her best work scrolling past the viewport. There’s a clever switch of thumbnail and background color when you scroll down to the contact details.

Propel

From total color energy to Apple-levels of minimalism: Propel is a slick, animate-on-scroll site for a marine motor brand selling an outboard and inboard motor. The animated masks on the images are a nice subtle touch.

Standards

Standards is a site for a SaaS that helps organizations create, maintain, and share brand guidelines. It uses subtle animation, video of its UI, and compelling copy to sell its approach.

Chris Carruthers

The portfolio site for Chris Carruthers is deliberately self-indulgent with scrolling text, clipped images, and scroll-jacking, but it’s also delightful to peruse.

Theodore Ellison Designs

We don’t often see colored glass in real life, but the play of light on stained glass is beautiful. This site for Theodore Ellison Designs uses video to bring the effect to the web.

Owomaniya!

The Owomaniya report for 2022 uncovers the state of gender diversity in the Indian entertainment industry. Presented in the style of infographics, the information is brought to life by animation.

Meetings

Meetings is a French events company. Its site uses an animated collage approach to showcase its services, and animated text to pull you into its content.

Blakeney

Blakeney invests in African companies on behalf of institutional investors. Its site is typical of the financial industry, but it uses animation to lift it to a higher level of interest.

Becklyn

Becklyn is a digital design agency. Its portfolio site uses animated text, expanding image masks, and video to guide us through its site and app design approach.

Cabi

Cabi is a brand of Japanese condiments with a typically Japanese feeling site. Bright colors, a slowly scrolling slideshow of dishes, and editorial to pack shot hover effects are a great introduction to the brand.

Slantis

Slantis provides building information modeling to architecture and infrastructure providers. Its site uses animation to showcase the types of content it produces for clients.

July Fund

July Fund is a venture capital project. It takes an entirely different approach than its competitors by adopting a chaotic but enjoyable card-based design.

Source

The post 20 Best New Websites, October 2022 first appeared on Webdesigner Depot.

Source de l’article sur Webdesignerdepot

User Experience is a crucial consideration for any web developer or designer; the only way to ensure that you’re delivering a successful website is to ensure that the end-user or customer will feel comfortable using it. 

A strong user experience increases your client’s chances of successful audience engagement and conversions.

What you might not realize, however, is that the strategies you use to enhance UX as a web developer or designer can also influence how the search engines respond to a website. 

Though many designers assume that SEO (Search Engine Optimization) is the work of a copywriter or content producer, there are design elements to consider too. 

After all, the definition of optimization is “the action of making the best version of a resource.”

So, how are UX and SEO connected?

Adding UX to a Successful SEO Strategy

SEO used to be easy. To stand out on the search results, you just needed to stuff a page full of as many keywords and phrases as possible. Now, it’s a little more complicated. 

Leaders in search engine development, like Google and Bing, know that they need to offer their customers excellent experiences to keep them. In this new experience-focused landscape, SEO and UX share common goals. 

Search engines don’t just want to provide customers with any answers to their questions. Instead, Google and its competitors are using everything from artificial intelligence to machine learning algorithms to ensure that search results are accurate, relevant, and engaging. 

In the same way, user experience is about providing users with easy access to the information and resources they want. 

Now that SEO is a multi-disciplined approach, UX is just one of the essential tools that makes it possible for developers to optimize their websites properly. 

Where UX Developers Influence SEO 

There are plenty of connections between UX and site indexability

We all know that since 2018, site speed has become a crucial ranking factor for companies in search of better search results. As a developer, it’s up to you to ensure that there aren’t too many elements weighing a website down that would prevent it from delivering fast results. 

Bounce rate is another critical factor in search engine ranking algorithms. When customers click on a website, Google wants to see that they get the answers they want. If your navigation is difficult to understand, or the correct information isn’t easy to see on a page, end-users will just hit the back button. 

Let’s take a closer look at how developers can influence SEO with their UX strategies. 

1. Site Navigation and Ease of Use

It’s no secret that today’s digital consumers crave easy-to-use sites.

A complex website with pages ranking for different terms might seem like an excellent idea for SEO. However, from a UX perspective, the easier it is to navigate your website, the more your end-users will benefit. 

According to a study from Ahrefs, well-optimized pages that rank for several keywords can be more beneficial than dozens of pages ranking for similar terms. At the same time, if the search engines have difficulty crawling all your pages due to a poor site navigation strategy, then some pages won’t get indexed. 

So, how do you improve navigation and SEO at once? Follow the proper structure for your site first, categories and subcategories on the retail page help customers find exactly what they need. A solid internal linking structure allows the crawlers to examine your website and index each essential page individually.

Keep navigation simple when designing a website for both UX and SEO potential. 

2. User-Friendly Page Layouts

There are countless cases where poor layout design and formatting disrupts SEO potential. For example, cluttering a page with too much information makes it tougher to read and index. At the same time, if your pages aren’t attractive and easy to navigate, customers are more likely to hit the back button. 

If customers come to a website and immediately leave it again, this tells the search engines that they’re not finding what they need on those pages. That means Google will bump you to a lower position on the SERPs. 

So, how do you make your layouts more UX and SEO-friendly?

  • Get your category pages right: Say you’re creating a blog page for your client. They want to list all of their blogs on one main page while linking to separate locations for each article. A design that puts a large chunk of content from each blog on the main page can be problematic for UX and SEO. It means your customers have to scroll further to find what they need. At the same time, the search engines never know which words to rank that main page for. On the other hand, listing blogs on smaller cards, as Fabrik does in this example, makes sorting through content easier. 
  • Leverage headers and tags: Your customers and the search engines habitually “scan” your pages. When trying to improve UX and SEO simultaneously, you must ensure that it’s easy to find crucial information quickly. Header 1 or H1 tags can help by showing your audience your website’s critical sections. Title tags also give search engines more information on the term you want to rank for. Organizing your content into a structure that draws the eye down the page also means your customers are more likely to stay on your website for longer. That shows the search engines that you have quality, relevant content. 
  • Make the most of images and videos: Visual media isn’t just an excellent way to engage your audience. With videos and pictures, you can convey more vital information in a quick and convenient format. This leads to greater satisfaction from your audience from a UX perspective. However, visual content is also great for SEO. You can optimize every image with alt text and meta descriptions. That means you have a higher chance of ranking both in the main search results and the image searches on Google. 

3. Using Search Data to Inform Site Architecture

Today, SEO is less about building hundreds of landing pages for individual queries. Now, it’s more important to take a simple, de-cluttered approach with your website. SEO can determine what kind of architecture you need to create for a successful website. 

For instance, say you wanted to rank for eCommerce SEO. There are tons of related words that connect to that primary search term. Rather than making dozens of different pages that try to rank for distinct phrases, you can cover a lot of other ideas at once with a larger, more detailed piece of content. 

If a topic is too big to cover everything on a single page, then you might decide to create something called “pillar” content out of your main terms. This involves using one main page where you discuss all of the topics you will cover. Then, you design several smaller sub-pages that link back to that central pillar. 

Once again, this helps the search engines to navigate your website and index your pages while assisting the customers in finding the correct information. At the same time, you combine more pages on a website and remove anything that might be detracting from your site’s authority or not offering enough value. 

4. Improving Website SERP Listings

It’s easy to forget as a developer that a customer’s first experience with a website won’t always happen on that site’s homepage. Usually, when your customers are looking for solutions to a problem, they’ll find your website on the search engine results instead. 

This means that you need to ensure that you make the right impression here:

There are a few ways that developers can ensure the search engine listings they create for their clients are up to scratch. For instance, a reasonable title tag for each page that includes appropriate keywords is excellent for SEO and UX. A title tag lets your customers know they’re in the right place and helps them find the information they need. 

Remember, around eight out of ten users on search engines say that they’ll click a title if it’s compelling. 

Another component you have control over as a developer or designer is the “rich snippet.” Rich snippets are the informative chunks of content that Google adds to a search listing to help it stand out. You can use rich snippet plugins on a website to tell Google what kind of extra information you want to include on a page. 

For instance, you might want a company’s ratings to show up on your search results, so customers can see how trustworthy they are:

5. Local Business Rankings

When you’re creating a website for a company, it’s easy to forget about local rankings. We see the digital world as a way of reaching countless people worldwide. Local orders are easier to overlook when you have a global scope to work with. 

However, as a developer, you can boost a company’s chances of attracting the right local audience and boosting its credibility. For instance, you can start by ensuring that the correct directory information appears on your client’s website and social media profiles.

Another option is to create dedicated location pages for each area the company serves. This will make it easier for clients to find the contact details they need for their specific location. 

At the same time, pages that have been carefully optimized to rank for specific locations will earn more attention, specifically from search engines. The more of the search engine landscape your client can cover, the more chances they have to attract new customers and leads. 

Combing SEO and UX

In a world where experience is crucial for every business, it’s no wonder that UX and SEO are blending more closely together. There are a lot of areas where SEO and UX work in harmony together if you know where to find them. Improving your client’s SEO ranking with UX doesn’t just mean ensuring that their pages load quickly anymore. 

Simple strategies, like making sure a call-to-action button is clickable on a mobile page, can simultaneously boost a website’s UX potential and SEO performance. At the same time, adding images and alt text to a website provides search engines with more information while adding context to your content. 

The key to success is understanding how SEO and UX work together. If you look at SEO and UX as part of the same comprehensive strategy to give end-users a better online experience, achieving the right design goals is much easier. 

Of course, just like any strategy, it’s also worth making sure that you take the time to track the results of your UX and SEO campaigns. Examine which systems help you, and examine customers from an SEO perspective with design and development strategies.

 

Features image by gstudioimagen on Freepik

Source

The post 5 Ways That UX Developers Influence SEO  first appeared on Webdesigner Depot.

Source de l’article sur Webdesignerdepot

Whether you’re an e-commerce company, a SaaS provider, or a content publisher, understanding the performance of your website is important to everyone on the team—not just the developers. Performance is a huge part of the user experience and is directly tied to how well your website achieves its goals. But web performance is often measured in very technical terms, like Largest Contentful Paint, that cause most business folk’s eyes to glaze over.

This language gap is a big part of the reason why many websites are so slow. Many only consider performance from their own perspective—“it’s fast for me”—and leave it at that. We simply lack the vocabulary to talk about the problem.

Source de l’article sur DZONE

Typically in low-latency development, a trade-off must be made between minimizing latency and avoiding excessive CPU utilization. This article explores how Chronicle’s Pausers — an open-source product — can be used to automatically apply a back-off strategy when there is no data to be processed, providing balance between resource usage and responsive, low-latency, low-jitter applications.

Description of the Problem

In a typical application stack, multiple threads are used for servicing events, processing data, pipelining, and so on. An important design consideration is how threads become aware that there is work to do, with some general approaches including:

Source de l’article sur DZONE

The purpose of a website is to reach new customers and keep current ones engaged. Therefore, customer-first should be at the top of your list for design features. After all, without your clients, your business won’t grow or succeed.

Customer-first has been a buzzword for a few years now. In a nutshell, it’s easy to imagine what customer-first design means. The needs of consumers come before anything else. However, the concept isn’t quite as simple in practice. A lot of nuances enter the equation.

Just what does it mean to have a customer-first web design? What are the must-haves to reach users on their level and keep their attention for the long haul?

Embracing quality customer experiences has driven loyalty for as long as anyone can remember. However, we now live in a time of uncertainty, and when people leave companies on a dime if they’re dissatisfied with any aspect. So you must hit the high notes on every song – your website is your purest online persona and must engage users and keep them entertained.

Whether you embrace causes that matter to your customers and share information on them or tweak your design to meet accessibility guidelines, many factors come into play with a customer-centric design.

In a recent report, researchers found that about 88% of company leaders feel customer engagement impacts revenue. You can’t control every variable, but you can ensure your website hits all the strong points for a customer-first web design that grabs them and keeps them on your page.

Here are our favorite tips to create a customer-first approach. You may already be doing some of these things. Pick and choose what makes the most sense for your business model. Even small changes can have a big impact.

1. Know Your Customers

Before creating a website centered around your customers’ needs, you must know who they are. What are the demographics of your typical clients? Survey them and find out what their needs and expectations are. How can you best help them?

You may also want to survey them about your website. What’s missing that might help them? Is there anything they love? What do they hate? The more you know, the better your design can match their expectations. Create buyer personas based on their preferences.

At the same time, buyers will sometimes say one thing but actually feel another way. No one is quite sure why people do this when being surveyed. One way around that issue is to do some A/B testing to see how they actually feel about various changes. Do they respond the way you thought? What other adjustments need to be made?

2. Find the Right Color Palette

Different industries trend toward various hues. For example, businesses in the banking industry trend toward blues and occasionally reds. Blue elicits trust from users and has a calming effect. On the other hand, the fashion industry might tap into brighter shades, such as lime green. Think about what colors people expect in your industry, and then find your color palette.

Each hue has its emotional impact. For example, red is a color of power and can elicit excitement in the viewer. Choose your shades accordingly to get the most emotional punch possible.

3. Accept Feedback

One of the best ways to improve your site over time to match the needs and preferences of your audience is by allowing feedback. Add reviews, place a feedback form in your footer, and even send out requests for feedback to your mailing list.

It’s also a good idea to find a mentor who has been successful at running a business. Ask them to look at your site and give you advice. You might also enlist the help of a marketing professional.

4. Stick With the Familiar

Have you heard of Jakob’s Law? The rule of thumb states that people prefer common design patterns they’re most familiar with. So when they see a pattern they know, such as a navigation bar layout, it boosts their mood and improves their memory of the site.

When making edits, don’t make significant changes. Instead, implement minor adjustments over time to give your followers a chance to acclimate to the shift.

5. Cut the Clutter

If you want users to feel wowed by your page and engage, you have to limit their choices. Add in too many options, and they may not know where to go first.

Start by choosing an objective for the page. Cut anything that doesn’t point the user toward the goal. Ideally, you’d have a little info, an image, and a call to action (CTA) button. However, this may vary, depending on where your buyer is in the sales funnel and how much information they need to decide to go from browser to customer.

6. Choose Mobile Friendliness

Recent reports indicate about 90% of people use mobile devices to go online at times. With phones gaining greater capabilities and 5G bringing faster speeds to communities, expect people to use their mobile devices even more frequently for internet browsing.

Making sure your site translates well on smaller screens makes sense for your company and for your customers. Be sure to test everything. Click through all links. Fill in forms. Ensure images and text auto-adjust to the correct size, so people don’t have to scroll endlessly.

7. Make Multiple Landing Pages

Like most businesses, you probably have several buyer personas as you segment your audience. Don’t just create a single home page and expect it to fulfill the purpose of every reader. Instead, create unique pages for each persona to best meet their needs.

Make sure each landing page speaks in the natural language patterns of your specific audience. Think about the unique needs of each group. How do their pain points differ? How can you best meet their needs?

8. Keep Important Info Above the Fold

People are busy. They work, have families, and might visit your site on the 15-minute break they get in the afternoon. Most consumers want the information they need to decide and don’t want to dilly-dally around with other things.

Place the essential headlines and info they need above the fold, so they see it first. Make it as readable as possible by using headings and subheadings. Add in a few bullet points. People also absorb information easier in video format, so add a video highlighting your product’s or service’s main benefits.

You should also place a CTA button above the fold if it makes sense for your overall design. Keep in mind people may have visited and already read some of the information. Some users return just to sign up and want to find the CTA quickly.

Step Into Your Customers’ Shoes

Look at your site through the eyes of your audience. What works well? What needs to be adjusted? Over time, you’ll develop a customer-first web design that speaks to those most likely to buy from you. Then, keep making changes and tweaking your site until it hits the perfect balance for your customers.

 

Featured image via Freepik.

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The most important task in any machine learning model is finding or building a dataset that perfectly accommodates your algorithm. Without the correct foundation, your machine learning model may not perform in its intended way.

While well-known sites such as Kaggle allow you to download and utilize thousands of adequate datasets, a few other dataset providers are increasing in popularity. In this article, we will cover one known as Hugging Face.

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Learning how to design an MVP webpage or website could be one of the best things you can do as a site creator in today’s digital world.

In a fast-paced landscape, where customer preferences and technology are constantly changing, most companies don’t have time to dedicate months or years to each web project. The longer you take to complete your website, the more likely your creation will be outdated by the time you hit “publish.” That’s why countless creators are beginning to take a different approach.

To avoid wasting time, money, and effort on something that doesn’t deliver a significant return on investment, designers are now building “Minimum Viable Products,” or “MVPs.”

Here’s what you need to know about creating your MVP webpage.

What is MVP Web Design?

Typically, the “MVP” development process is most common in the app or software creation world. It refers to when a developer builds the simplest version of a technology capable of achieving specific goals. For instance, if a company wanted to create an ecommerce app, they would design a simple tool capable of listing products, enabling payments, and tracking orders.

After launching the MVP product, the company or developer would check to ensure it had the right impact on the target market and generated positive results. Using feedback and analytics, the developer would then begin to add new features one at a time.

MVP design aims to ensure you’re developing the best, most valuable product for your audience while getting your solution to market as quickly as possible.

The same strategy in MVP app and software design can also apply to website creation. Rather than building a highly complicated website with multiple features straightaway, the designer would focus on creating a single page equipped with the essential elements.

For instance, instead of building an entire site for your online course, you may develop a single-page website where customers can learn about the system, sign up, and pay for their membership. The great thing about an MVP web page is it allows companies to start advertising their solution, product, or service quickly, with the minimum initial investment.

How to Create an MVP Web Page

Creating an MVP web page is similar to designing any Minimum Viable Product. Throughout the project, the focus will be on keeping the development process simple while collecting as much feedback as possible.

Here’s how you’d get started with an MVP web page.

Step 1: Planning

Planning is an important stage in any web design project. It’s particularly crucial in the MVP landscape, where you need to define the most critical features of your webpage or website to ensure it’s “viable” for your needs. The initial planning stage can sometimes be the lengthiest part of the process, depending on the amount of research you need to do.

For the most part, web designers and companies will begin by conducting market research. This means examining crucial concepts intended to drive your strategy, such as:

  • Your target audience: Who are you trying to target with this web page, and what will they need from your site? A user persona can be helpful if you don’t already have one.
  • Competitors: Who are your main competitors in this space, and what do their web pages offer? Which features do you need to replicate or avoid?
  • Goal setting: What is the main objective of this web page? What do you need it to do, and what might it need to accomplish in the future?

The key to MVP web page planning is ensuring you look holistically at your project without thinking too far ahead. The site you create should be capable of scaling and expanding in the future, but it shouldn’t have too many features from day one.

Step 2: Creating Your Feature List

Once you’ve done your research and formed the foundations of your plan, it’s time to list all the features your MVP web page needs to have. Unfortunately, this is where the process can get a little complicated. It’s easy to start adding capabilities and components that aren’t necessary to make your site more exciting or competitive.

As worrying as it can feel to release a very basic web page, remember your focus is on rapid growth and development. With this in mind, concentrate on narrowing your feature lists down into:

  • Initial must-have capabilities: First, decide what your web page can’t thrive without. If the primary goal of your page is to sell software subscriptions, then you’ll need to implement tools for collecting member information and payments.
  • Next stage functionality: Consider the features you might add once you’ve confirmed your webpage is effective. This will allow you to ensure you’re creating a platform that can expand to suit future needs.
  • Possible future requirements: You can also list features that might be helpful in the future but don’t necessarily need to be implemented immediately. For instance, if you’re selling an online course, you might create a separate page where people can sign up to learn about future lessons.

Step 3: Finding the Right Software

Next, you’ll need to decide how to build your web page. There are several options available to today’s designers. An open-source solution is usually the best route for designers who need to create something specific from scratch. However, if the factor that makes your solution “viable” is unique, you may need access to code to bring your idea to life.

Alternatively, if you’re building a basic webpage capable of something like collecting customer email addresses or facilitating transactions, you might be able to use an off-the-shelf tool. CMS services for web designers can reduce the work and expense involved in creating a minimum viable product.

For instance, you might use a tool like Wix or Squarespace to edit a pre-existing template and simply drag-and-drop the features you need into the right places. On the other hand, if you’re planning on adding more functionality to your site down the line, it’s worth checking if any builder you will use has the right level of flexibility. Many tools will allow you access to code, advanced features, and essential module-based building functions.

Step 4: Implement Your Analytics

One of the essential parts of an MVP workflow is feedback. When you roll out your MVP, you’ll be looking for insights, guidance, and analytics to help you decide what your next steps are going to be. As a result, MVP workflows are based heavily on experimentation.

This means you’re going to need the right analytical tools in place to track crucial information. You can implement tools for collecting customer feedback directly. It’s also worth having a system in place for tracking metrics like:

  • Conversion rate;
  • Traffic numbers;
  • User behavior;
  • Most used/least used features;
  • Technical site performance;
  • Bounce rate;
  • Average time spent on the page.

While Google Analytics is one of the most popular tools for collecting insights in the MVP website design world, various other options are available. You can even find tools with in-built heatmaps to see how people navigate your site more effectively.

It’s also worth having A/B testing components in place. This will allow you to test the different “new” features you add to your web pages over time and examine how they influence your conversions and support your goals. For example, you can use A/B testing to explore the impact of everything from CTA button colors to webpage copy and offers.

Creating Your MVP Web Page

In the fast-paced web development and design world, the old-fashioned and slow approach to designing web pages is growing increasingly less common. Instead, an MVP strategy may be the best bet for companies looking to go to market faster, collect insights from their target audience, and accelerate growth.

Though getting used to this design strategy initially can be challenging, it can save you significant time, resources, and money in the long term.

 

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