Le 13 février 2024, Microsoft a publié un correctif pour la vulnérabilité CVE-2024-21413 affectant le produit Outlook pour Windows.
Elle permet à un attaquant non authentifié de divulguer le condensat …
Source de l’article sur CERT-FR
Articles
Diriger une équipe de développement en période économique difficile peut être un défi. Voici 4 règles pour vous aider à y parvenir !
Une perspective peu reluisante pour de nombreuses entreprises technologiques en 2023
## Une perspective peu reluisante pour de nombreuses entreprises technologiques en 2023
Michael Stahkne explained that communication should be frequent and transparent. He believes that “it’s important to be honest and open about the challenges the company is facing and the decisions that need to be made.” This helps to create a sense of trust and understanding between the leadership and the team.
Carolyn Vo agreed, adding that “it’s important to be clear about the decisions you’re making and why you’re making them.” She also suggested that leaders should “take the time to explain the context of the decisions, so that everyone understands why they are being made.”
2. Utiliser des bases de données pour prendre des décisions éclairées
Les dirigeants doivent prendre des décisions en temps de crise et il est important qu’ils disposent des informations nécessaires pour prendre des décisions éclairées. Lewis Tuff a expliqué que les bases de données sont un outil précieux pour les leaders car elles leur permettent d’accéder à des informations précises et à jour.
Il a expliqué que les bases de données peuvent être utilisées pour collecter des données sur les performances des employés et les tendances du marché, ce qui peut aider les dirigeants à prendre des décisions plus éclairées. Il a également souligné que les bases de données peuvent être utilisées pour surveiller les performances des produits et des services, ce qui peut aider les dirigeants à prendre des décisions plus judicieuses.
3. Faire preuve de flexibilité et d’adaptabilité
Les dirigeants doivent être flexibles et adaptables en temps de crise. Carolyn Vo a expliqué que les dirigeants doivent être prêts à modifier leurs plans en fonction des circonstances changeantes. Elle a souligné que les dirigeants doivent être prêts à s’adapter aux changements et à prendre des mesures rapides pour s’assurer que l’entreprise reste compétitive.
Michael Stahkne a également souligné l’importance de la flexibilité et de l’adaptabilité en temps de crise. Il a expliqué que les dirigeants doivent être prêts à prendre des risques calculés et à s’adapter aux changements du marché et à l’environnement concurrentiel. Il a également souligné l’importance d’utiliser des bases de données pour prendre des décisions éclairées et de se concentrer sur la recherche de nouvelles opportunités pour l’entreprise.
En date du 14 mars 2023, lors de sa mise à jour mensuelle, Microsoft a indiqué l’existence d’une vulnérabilité CVE-2023-23397 affectant diverses versions du produit Outlook pour Windows qui permet à un attaquant de voler les authentifiants …
Source de l’article sur CERT-FR
Le 27 février 2023, SAP France (SAP:SE) et Neobrain s’unissent en intégrant les solutions clés de la 1ère Talent Marketplace Européenne au sein du SAP Store, leur objectif étant de proposer aux clients SAP les outils cruciaux pour détecter, mobiliser et anticiper les compétences.
SAP Store est la marketplace en ligne où les clients SAP du monde entier peuvent découvrir, essayer, acheter et renouveler les solutions de SAP, mais aussi celles de ses partenaires de confiance. Disponible dans plus de 200 pays et territoires dans le monde, le SAP Store permet d’accéder à des solutions innovantes afin que chaque entreprise devienne plus intelligente et puisse accélérer ou transformer ses usages et activités.
Conscients de l’enjeu déterminant de proposer aux entreprises les outils les plus adaptés pour valoriser le travail des collaborateurs, suivre leurs évolutions et faire coïncider les enjeux RH et la croissance, SAP innove et intègre Neobrain dont les solutions répondent à ces besoins essentiels.
Neobrain offre en effet trois solutions permettant de répondre aux besoins urgents des RH et des managers : AI Skills Management, Talent Marketplace et Strategic Workforce Planning pour apporter des réponses aux besoins suivants :
- Visualiser en temps réel les compétences disponibles ou émergentes des Talents sur son secteur d’activité
- Rendre plus accessibles et transparentes les opportunités internes (formations, postes ouverts, passerelles métiers possibles, etc.)
- Mettre en place les stratégies RH visant à assurer la croissance de l’entreprise
Thierry Mathoulin, Head of HXM at SAP SuccessFactors France, déclare : « L’intégration de Neobrain au SAP Store est une étape clé dans la démarche de SAP qui vise à offrir à nos clients des services complets pour répondre à chacun de leurs besoins. Avec des assets et outils RH aussi reconnus, nous offrons désormais la possibilité à tous de faire du Talent Management un levier au service de leur croissance. »
« Que de chemin parcouru en 5 ans ! Nous sommes fiers de la reconnaissance et de la confiance accordées par SAP. Cette présence sur la marketplace SAP Store matérialise notre parfaite intégration avec les solutions SAP SuccessFactors. Neobrain se positionne comme le moteur d’intelligence embarquée pour construire une organisation basée sur les compétences. » précise Paul Courtaud, CEO de Neobrain
Pour plus d’informations, visitez le site www.sap.com.
Contact presse : sylvie.lechevin@sap.com
A propos de Neobrain
Fondée en 2018 par Paul Courtaud, jeune entrepreneur âgé de seulement 22 ans à l’époque, NEOBRAIN est une scale-up spécialisée dans l’utilisation de l’IA au service de la gestion des compétences et du Workforce Planning. Elle est à l’origine d’une technologie (plateformes et application) permettant d’anticiper les compétences qui émergent et d’identifier les gaps avec les ressources disponibles. Parmi ses 120 clients : SAGE, TotalEnergies ou encore BOSCH… En 2022, la société réalise une levée de fonds de plus de 20M€ et rachète WiserSkills. Aujourd’hui, Neobrain compte 140 Neobrainers répartis entre Paris, Lisbonne et Francfort.
Plus d’infos sur neobrain.io
The post SAP intègre Neobrain, la 1ère Talent Marketplace d’Europe, sur son SAP Store appeared first on SAP France News.
WALLDORF — SAP SE (NYSE: SAP) today announced its financial results for the fourth quarter and fiscal year ended December 31, 2022.
SAP Announces Q4 and FY 2022 Results
- All financial outlook metrics met in FY 2022
- Cloud revenue up 33% and up 24% at constant currencies in FY 2022. Q4 S/4HANA cloud revenue further accelerates, up 101% and up 90% at constant currencies
- Current cloud backlog exceeds €12 billion, up 27% and up 24% at constant currencies
- IFRS cloud gross profit up 38%, non-IFRS cloud gross profit up 37% and up 28% at constant currencies in FY 2022
- IFRS operating profit flat, non-IFRS operating profit down 2% and down 7% at constant currencies in FY 2022. Q4 IFRS operating profit up 17%, non-IFRS operating profit up 5% and up 2% at constant currencies
- 2023 outlook anticipates accelerating topline and double-digit non-IFRS operating profit growth
- Targeted restructuring in 2023 reflects focus on strategic growth areas and accelerated cloud transformation
- SAP has decided to explore a sale of its stake in Qualtrics
“SAP is more resilient than ever. We end 2022 with continued strong cloud momentum and a return to operating profit growth in the fourth quarter, marking an important inflection point. Heading into 2023, this gives us great confidence in delivering on our promise of accelerating topline and double-digit non-IFRS operating profit growth. As we enter the next chapter of SAP, I want to thank Luka for his great partnership on this journey.”
Christian Klein, CEO
“In my 37th and final earnings for SAP, I am proud that the SAP team is announcing excellent results and continued cloud momentum. We are on track to deliver our growth and profitability commitments for 2023. I am extremely confident in the continued success of SAP’s most exciting transformation in its history. Thank you to the wonderful SAP family that I have been part of for 27 years.”
Luka Mucic, CFO
The post SAP Announces Fourth Quarter and Full-Year 2022 Results appeared first on SAP France News.
Welcome to our annual guessing game of what the next twelve months will bring.
As ever, the design world isn’t isolated from the world in which it exists, so when events shape our lives, they impact our work, the work clients ask for, and the work that inspires us. According to Collins Dictionary, the word of the year for 2022 was permacrisis. And frankly, 2023 doesn’t look any less turbulent, with some good and some bad things already on the horizon.
Russia seems all but certain to retreat to Crimea and claim its objectives in Ukraine have been achieved; Ukraine may not accept that end, but it will probably be enough to end sanctions against Russia, which will significantly impact the economy worldwide. Brazil may have been forced to watch Argentina lift the FIFA World Cup, but it has a new (old) president and fresh hope for the survival of the Amazon rainforest. Crypto has weathered a series of storms (although there may be more to come), and historical precedence suggests the bear market has run its course; 2023 will see stagnation, with an upward trend taking hold toward the end of the year. The former Pope has died, potentially paving the way for the retirement of the current Pope and the election of a new Pope, bringing with it either renewed liberalism or renewed conservatism to the world’s largest religion. Oh, and the IMF thinks a third of the world will be in recession at some point in 2023; the UK and Russia already are, and policymakers in the US are looking nervous.
And that’s just the obvious. Of course, there will be surprises, too, because there always are.
Against this backdrop, designers must not only navigate a problematic jobs market but produce designs that respond to the needs and desires of their clients’ users.
How Did I Do in 2022?
Before diving into this year’s predictions, let’s take a look at how I thought 2022 would play out.
I predicted that 2022 would be the year of blockchain, with decentralized data storage taking over. Well, I got the decentralized part right, but not so much the blockchain aspect (feel free to tell me I’m wrong on Mastodon because I’m not checking Twitter anymore). I’ll call that half a point.
I said design would be positive, playful, and accessible. I think design did emerge from its obsession with corporate minimalism, but positive and playful? Unfortunately, I’m calling that a miss.
I said everything would be green. Again, that’s a miss. If there was a color for 2022, it was a pink-purple gradient.
I predicted hero text would replace hero images, and in the third quarter of 2022, that’s exactly the trend we saw; tick.
Finally, I suggested that illustration would adopt a grainy texture. Well, some designers did, but it was hardly a dominant trend, so I’m going to have to call that a miss.
So for my 2022 predictions, I scored 30%. Way worse than last year’s clean sweep. Let’s see if we can’t beat that in 2023…
1. We’ll Stop Freaking Out Over AI
By now, you’ve probably tried AI, freaked out, and Googled how to start a small holding in the mountains.
The truth is that AI is just a tool. And a good one at that. AI is really good at derivative work. But it’s entirely incapable of improvising, holding opinions, having an agenda, or thinking outside the box.
AI will not replace your job — unless your job is deleting the background from photos, in which case it already has. Since when did Stephen King get replaced by a spellchecker?
If you haven’t tried an AI tool yet, I’d encourage you to try it. It does the small repetitive tasks well.
2. We’ll Embrace the Real World
One of the reasons AI can’t be creative is that it doesn’t have the same number of input sensors we have. We can smell, hear, feel, and experience the world in a multitude of different ways.
Most of us spent a year in lockdown working remotely. Then rushed back to the office, only to discover that our teamwork didn’t actually improve. With the worsening economic outlook, big companies are looking to budget, and the simplest way to cut costs is to ask staff to work remotely.
When your commute is a five-second walk to the spare bedroom, you find yourself with more free time. Sure, you could probably learn Python, but wouldn’t you be happier learning to paddleboard?
As we open ourselves to new experiences, our design work will inevitably become more diverse and natural.
3. We’ll Reject Brutalism
It had a good run, but Brutalism isn’t a good fit for most UI projects. The trend of 2021–22 will vanish as quickly and as unexpectedly as it arrived.
4. We’ll Reject Darkmode
It has had a good run, and dark mode is a perfect fit for most UI projects. But we’re all kinda sick of it.
I hope I’m wrong about this one; not only is dark mode genuinely better for both your eyes and the environment, but the rich, warm blackness is the perfect antidote to sterile white corpo-minimalism.
Dark mode options are built into our OS, so it’s doubtful that it’s going to vanish anytime soon. However, dark mode as a design trend for its own sake is probably on the wane.
Typically trends come and go in symmetrical waves. Dark mode has been a dominant trend for years, so it should take as long to vanish completely.
5. We’ll Embrace Personal Retro
Every year we get the exciting job of guessing which decade the zeitgeist will rip off next. Will 2023 be the year of ’80s retro, ’90s retro, ’00s retro, or maybe (somebody shoot me) ’10s retro?
The retro trends we’ve seen over the last few years have been poor pastiches of their associated decades. If last year’s ’90s retro was inspired by the ’90s, it was a ’90s someone else was living.
In 2023 we’ll move beyond someone else’s ideas of what the past was like, to a personal vision of what came before. One in which the sunbleached colors of eternal Summers in the suburbs dominate.
6. We’ll Fall For Borecore
We’re all guilty of designing with our egos from time to time, and there is a tendency to hit users between the eyes with the biggest type, the loudest gradient, and the flashiest animation.
If you truly want to impress users in 2023, stop inserting pop-ups, adverts, cookie notices, and the other extraneous detritus that stops them from doing whatever it is they arrived on your site for. Impressing users in 2023 means clean typography, low-distraction art direction, and helpful content. Boring design just isn’t as boring as it used to be.
In 2023, the best thing designers can do for their users is get out of the way.
Happy New year! We hope it’s a good one.
Featured image by myriammira on Freepik
The post 6 Predictions for Web Design in 2023 first appeared on Webdesigner Depot.
Looking to save big and make your web design job easier at the same?
This carefully picked list includes top-tier quality items that have already been used by hundreds of thousands of people like you.
From WordPress themes, plugins, web apps, website builders, and illustrations, this list has everything for everyone.
Check all these 10 excellent deals for designers below:
1. Amelia
Amelia is a WordPress booking plugin that saves businesses time and money from the beginning by replacing their manual or semi-automated appointment and event booking operations with a fully automated one.
Amelia is easy to set up and use. Fitness centers, consulting organizations, training institutions, beauty salons and spas, photographers, medical centers, and other businesses that rely heavily on client and customer appointment or event bookings will profit from using it.
- Clients can go online to make appointments 24/7, change or cancel appointments, and make payments. They can also purchase tickets for events and add special requirements.
- Amelia automatically sends notifications, reminders, and follow-ups by SMS, WhatsApp, and email (reducing no-shows while keeping clients aware of upcoming special sessions or events).
- Amelia also manages group appointments, packages of appointments, employees’ schedules, special days, and days offs.
- All the above can be managed at one or multiple locations from a single dashboard.
Amelia integrates with Google Calendar, Google Meet, Zoom, and Outlook Calendar. Click on the banner to learn more about what this amazing application could do for your business.
2. wpDataTables
Creating an informative table or chart for your website can be pretty labor-intensive.
- You may have to work with and organize copious amounts of data.
- You need to avoid compromising your website’s design at the expense of getting the tables or charts you want.
- Your tables and charts may need to be responsive, editable, informative, and readable.
wpDataTables plugin does all the above for you and more. It is packed with powerful table and chart-building features that include –
- 4 chart-building engines: Google Charts, Chart.js, Apex Charts, and Highcharts
- The ability to accept data from multiple database sources and in numerous standard formats
- The ability to highlight critical data, or color code data using Conditional Formatting
- A wealth of powerful data filtering and sorting features
- Live data from Google spreadsheets or JSON API
wpDataTables integrates seamlessly with Avada, Divi, Elementor, Gutenberg, and WPBakery. Click on the banner to learn even more about this popular WordPress plugin.
3. Trafft
To automate a booking operation, you might need one tool to book appointments, one to accept payments, another to manage employee schedules, and so on. Of course, if your business provides services at multiple locations, then you would multiply the number of tools times the number of locations, and you’ll be good to go.
Or, you could go with Trafft, a single tool with which you can manage all of the above, at multiple locations, all from a single platform.
- Clients can book appointments online 24/7.
- They can make payments online using PayPal, Stripe, Mollie, or Authorize .net.
- Trafft sends reminders and notifications automatically via email or SMS.
- Trafft integrates smoothly with Google Calendar, Google Meet, Outlook, and Zoom.
Click on the banner to learn about all of Trafft’s booking capabilities. You’ll be impressed.
4. WordLift
WordLift helps your website speak the language of Google. This way, your content will be discovered by users, giving you more organic traffic and helping your business website achieve excellent rankings.
- WordLift uses AI to transform unstructured content into structured data that search engines can understand.
- WordLift creates a knowledge graph, automates SEO tasks, and analyzes search intent.
Other features include automatic schema markup, content recommendation widgets, WooCommerce, and Image SEO, all designed to improve user engagement.
5. Total WordPress Theme
Three words summarize Total: flexible, easy, and complete. This aptly named WordPress theme is WooCommerce compatible and has everything you need to create one-of-a-kind sites.
- Total puts excellent selections of demos, templates, and postcards at your fingertips.
- The popular Slider Revolution plugin is included, as is Total’s flexible drag-and-drop page builder.
The 50% Black Friday discount is automatically applied when you order.
6. TheGem – Creative Multi-Purpose & WooCommerce Theme
TheGem – the versatile WordPress website builder – offers unlimited customizations, plenty of design & marketing focused features, an extended library of pre-built designs, and the fastest loading times:
- You have ready access to a rich selection of 400+ pre-built websites in outstanding design quality
- It enables you to build every part of your website right away in Elementor or WPBakery: headers & footers, WooCommerce pages, blogs, mega menus, popups, and much more.
- You’ll love the 5-star user support, just as have 60,000 others.
TheGem can be yours at a 40% Black Friday discount.
7. Mobirise Website Builder Software
The best offline website builder for 2022 is free to use. That is in itself a great bargain. Mobirise’s team has sweetened the pot by offering a 33% Black Friday discount for their All-in-One Kit with its 175 premium themes and extensions.
- Mobirise is strictly drag-and-drop and features huge selections of blocks, templates, icons, and images.
- Your site is yours to host anywhere you want
More than 2 million sites have already been created using Mobirise.
8. Embed Instagram Feed
Instagram offers a terrific way to promote your business’s products or services. Its focus on visual communication makes it an extremely effective marketing tool.
- It takes but three simple steps to embed Instagram into your website.
- A variety of display options are available.
- Your feed will be fully responsive and compatible with mobile devices.
An Instagram feed is yours at a 33% Black Friday discount.
9. Getillustrations Web and App Illustrations Bundle
Getillustrations is loaded with trendy illustrations you can pick and choose from, download once, and use forever.
- Selecting one or more of the 13,000 different illustrations in over 100 categories can definitely add spice to your web designs.
- Illustrations come in PNG, SVG, Ai, Figma, and Sketch formats and Getillustrations adds new ones every week.
Use the EliteDesigners25 code to get your 25% Black Friday discount.
10. Rey Theme
Rey is an innovative WooCommerce theme that is loaded with WooCommerce-friendly features and is easy to set up and use.
- Key WooCommerce features include filtering, search, templating, and navigation.
- Rey’s smart search helps site visitors find exactly what they want
- Quickview and Ajax search is also available
Headers are customized for eCommerce, and visitors will appreciate Rey’s helpful cart, wish list, and checkout features.
Black Friday is not far off. Before you know it, many producers of WordPress themes, tools, and services will be offering tempting discounts.
Even if you come across a deal that appeals to you, it doesn’t hurt to look around to see if you can find a better one.
Keep in mind that the quality of a product or service is more important than its reduced price. It’s always best to pick and choose carefully. So, we’ve put together this list of the best Black Friday deals for 2022 to help you do just that.
[- This is a sponsored post on behalf of BAW media -]
The post They’Re Live! 10 Great Black Friday 2022 Deals for Designers and Agencies first appeared on Webdesigner Depot.
Designers have a wide range of lucrative career options.
This resource puts together some of the best small business ideas to help chart your career path.
It covers the market size, earning potential, estimated startup cost, the target audience, and the value they bring to the table. You’ll also learn how to launch the business, the required training and licenses, and a few companies already killing it in the space for your inspiration.
So, let’s begin.
Table of Contents
- Motion Design Courses
- Product Design Courses
- Graphic Design Courses
- User Interface (UI) and User Experience (UX) Design Courses
- Fashion Design Courses
Required Training, Certifications, or Licenses?
Example of Businesses in this Space
Required Training, Certifications, or Licenses?
Example of Businesses in this Space
Required Training, Certifications, or Licenses?
Example of Businesses in this Space
Required Training, Certifications, or Licenses?
Example of Businesses in this Space
Required Training, Certifications, or Licenses?
Example of Businesses in this Space
Required Training, Certifications, or Licenses?
Example of Businesses in this Space
Required Training, Certifications, or Licenses?
Example of Businesses in this Space
Required Training, Certifications, or Licenses?
Example of Businesses in this Space
Required Training, Certifications, or Licenses?
Example of Businesses in this Space
Required Training, Certifications, or Licenses?
Example of Businesses in this Space
Required Training, Certifications, or Licenses?
Example of Businesses in this Space
Required Training, Certifications, or Licenses?
Example of Businesses in this Space
Required Training, Certifications, or Licenses?
Example of Businesses in this Space
Required Training, Certifications, or Licenses?
Example of Businesses in this Space
Required Training, Certifications, or Licenses?
Example of Businesses in this Space
Required Training, Certifications, or Licenses?
Example of Businesses in this Space
Required Training, Certifications, or Licenses?
Example of Businesses in this Space
Required Training, Certifications, or Licenses?
Example of Businesses in this Space
- Children’s Coloring Books
- Adult Coloring Books
- Teenagers
- Teach People to Create and Sell Coloring Books
Required Training, Certifications, or Licenses?
Example of Businesses in this Space
Required Training, Certifications, or Licenses?
Example of Businesses in this Space
Required Training, Certifications, or Licenses?
Example of Businesses in this Space
Required Training, Certifications, or Licenses?
Example of Businesses in this Space
Required Training, Certifications, or Licenses?
Example of Businesses in this Space
Required Training, Certifications, or Licenses?
Example of Businesses in this Space
Required Training, Certifications, or Licenses?
Example of Businesses in this Space
Required Training, Certifications, or Licenses?
Example of Businesses in this Space
Required Training, Certifications, or Licenses?
Example of Businesses in this Space
How to Choose the Best Business Ideas as a Designer
1. Online Course for Designers and Animators
The demand for digital designers will grow by 23% until 2031—faster than America’s 5% average occupation growth rate. And the market for online courses will grow at the same speed to reach $198 billion in sales by 2030.
Also, 87% of managers said hiring more UX designers is their organization’s top priority.
- Earning potential: $19,500 to $135,000 annually (or $69,900 average).
- Top marketplaces: Udemy, Udacity, Skillshare, LinkedIn Learning, Thinkific, Alison, AppSumo, CyberU, PluralSight, and self-hosted options.
- Estimated start cost: $8,000 to $36,000.
Target Audience and Value
Create and sell online courses based on your transferable design skills. Let’s explore five options:
1. Motion Design Courses
Students pay about $85 to $600 for motion design courses.
And students can recuperate their investment quickly since motion designers earn between $58 to $300 per hour.
2. Product Design Courses
Jaguar C-X16 Design. Creative Commons.
Product design courses are between $85 to over $4,000.
Product designer roles pay about $115,000 annually. And finding employment is easy, as over 70% of hiring managers have increased their designer hires.
3. Graphic Design Courses
Art Director and Graphic Designer Peter Cocking, on utilizing white spaces. Creative Commons.
Top-earning graphics designers earn about $43 an hour or $90,000 a year. So, you can sell this online course for $85 to $15,000 per student.
4. User Interface (UI) and User Experience (UX) Design Courses
UI/UX online course creators usually take $85 to $2,500 per student. And students who become top earners take home up to $174,000 a year or $84 an hour.
5. Fashion Design Courses
Fashion designer courses cost $40 to $4,000.
However, top designers earn over $90,000 a year. So your students can get outsized value from their investment.
How to Launch
Launch your online design course in seven steps:
- Find a simple course idea
- Outline the course
- Create the first module
- Build your sales page and join marketplaces
- Create your thank you page
- Write your sales emails
- Launch your course
Most people get stuck in the ideas phase. Instead, find a simple course idea based on your skills and launch it.
Required Training, Certifications, or Licenses?
Course marketplaces have unique education requirements. So check the publisher requirements of the platform you want to launch the course.
However, most marketplaces do not require special certifications to launch a design course.
Example of Businesses in this Space
Adobe After Effects: Complete Course from Novice to Expert by Louay Zambarakji.
Courses from Motion Design School.
2. Graphics Design Business Serving Brick-and-Mortar Outlets
Graphic design for brick-and-mortar outlets can be a quick way to start your small business for designers. These businesses use graphic design services to create marketing collateral, like flyers, presentations, and brochures, to send brand messages to their audience.
The increasing demand for designers drives consistent global graphic design market growth, currently valued at around $43.4 billion.
- Earning potential: $35,000 to $66,000 per year (or $47,921 average)
- Top marketplaces: Fiverr, Upwork, Freelancer.com, SolidGigs, and self-hosted options.
- Estimated start cost: $2,000 to $10,000.
Target Audience and Value
You can provide graphic design services to countless small businesses, and some of them include:
1. Ice cream shop
Image credit: Fiverr
You can create packaging designs and logos for those planning to own ice cream shops. The top Fiverr designers charge around $25 per project, while some value their services up to $260 per project.
2. Landscaping Business
Image credit: Fiverr
Most landscaping businesses need graphic designers to help with custom 3d Landscape concept design and illustrations for their client’s properties—some designers on Fiverr charge around $180 per project and up to $480 for premium service.
3. Catering Business
Image credit: Fiverr
Catering business logos on Fiverr costs $5 to $100 per project. However, some top designers charge up to $450 for premium services.
4. Food Truck Business
Image credit: Fiverr
Professional food truck and trailer wrap designers on Fiverr charge $25 to over $100 per project. You transform the designs into formats such as AI, JPG, and PDF to provide multiple use options for the business.
5. Pet Sitting
About 70% of U.S. households own a pet. That’s approximately 91 million households, nearly ten million more than the population of Germany, the EU’s largest population, making a pet business lucrative.
You can design logos and marketing materials for pet-sitting and dog-walking businesses. The standard rate on Fiverr is between $5 and $100.
How to Launch
Start your graphic design small business in six steps:
- Build your portfolio by offering free designs
- Name your graphic design business
- Build a basic website
- Create social media accounts
- Join top graphic design marketplaces
- Build your email lists and run ads
Required Training, Certifications, or Licenses?
Starting this new business doesn’t need special certifications and licenses. However, pursuing certifications like Adobe Certified Associate and other courses on Udemy and Coursera can advance your credibility.
Example of Businesses in this Space
Some of the small businesses making waves in this space are:
3. Graphics Design and Animation Coach
Graphic design and animation coaching is one of the best small business ideas to start as a designer. Consider this career path if you’re curious about designs and motion graphics and are passionate about teaching.
Employment for professionals in this field will grow by 5% from 2021 to 2031, as fast as the average for all occupations.
- Earning potential: $79,153 average compensation per year.
- Top marketplaces: Udemy, Coursera, Alison, Fiverr, and self-hosted options.
- Estimated start cost: $0 to $15,000, depending on whether you run the coaching business from home or the office.
Target Audience and Value
Let’s explore some of the coaching services you can provide:
1. Personal Training and Coaching
Image credit: Iveta Karpathyova Studio
One-on-one graphics and animation coaching via Zoom is in high demand. You can sell your training and coaching service on your website or online marketplaces. Some personal trainers charge about $650 for a three-month-long session.
Most non-marketplace users often charge more. For instance, Iveta Karpathyova, a graphic design personal trainer, takes about $2,000 for eight hours of private one-on-one instruction.
2. Graphic and Animation Coaching for Design Teams
You can use RFPs to find companies who want to train their in-house design teams in 2D or 3D animations. Also, you can target companies that use graphics to boost user engagement, like UX professionals.
Austin Saylor is an example in this space. He earns up to $10,000 from his training program for graphic design teams.
3. Online Courses
Image credit: Udemy
You can create online courses and sell them on marketplaces like Udemy, Coursera, and Alison if you don’t have the resources for one-on-one coaching. For instance, some animation courses on Udemy cost between $20 to $139 for old students or between $14 and $24.99 for new users.
How to Launch
Start your graphic design and animation coaching small business idea in seven steps:
- Get professional training
- Develop your business plan
- Design your coaching courses and certificate of completion
- Set your coaching fees
- Set up your payment methods and plan your business finances
- Choose a coaching business name
- Create a logo and your brand identity
- Set up your coaching website and social media presence
- Design your marketing plan
Required Training, Certifications, or Licenses?
Once you possess transferable design and animation skills, you don’t need special training, certification, or licenses to operate a graphic coaching business. However, getting certification training will advance your qualification and give you the confidence to train people.
Some options include:
- Parsons Motion Design and Animation Certificate
- Montgomery College Digital Animation Certificate
- The University of Tokyo Interactive Computer Graphics
Example of Businesses in this Space
Some businesses offering graphic design and animation coaching services are:
4. WordPress Themes and Website Templates
A WordPress theme and website template development business is one of the most lucrative small business ideas for designers.
The WordPress platform controls nearly 65% of the CMS market share and powers 43% of all websites. That’s a staggering 82 million, meaning there are about three times more WordPress websites than the number of web developers worldwide.
Shopify comes a distant second, powering only 3.5% of all websites. However, WordPress has over 11,000 themes. As a theme developer, you can tap into this lucrative market.
- Earning potential: $12 t0 $12,000 per theme or template
- Top marketplaces: Envato, Creative Market, and Codecanyon.
- Estimated start cost: Premium WordPress theme builders costs between $99 to $200
Target Audience and Value
Some of the most successful business ideas or markets to explore in this field are:
1. WordPress Themes Development
Image Credit: Themeforest
Bestselling themes on Themeforest cost $39 to $69, while the most expensive options go for $6,000 to $12,000. Also, Fiverr developers charge up to $1,000 for custom WordPress theme development.
2. Site Templates Development
Best-selling site templates on Themeforest cost between $12 to $49. The high-priced ones go from $200 to $1,000. The price range for popular themes on Creative Market is the same as on Themeforest. However, the most expensive options range from $520 to $5,000.
3. Landing Page Templates Development
Landing page creation is a lucrative business because of its high demand for lead generation. The best-selling landing page templates on Themeforest cost $12 to $39, while the expensive ones go for $59 to $118, making them affordable.
How to Launch
Launch this new business idea with these simple steps:
- Pick a niche
- Develop your business plan
- Set your pricing
- Plan your business finances to understand the overhead costs involved
- Design your themes and site templates on your computer
- Develop the theme with premium theme builders like TemplateToaster or outsource to freelance theme developers.
- Create a free version of the theme
- Test your theme or site templates
- Join a marketplace and sell your theme
- Promote your business with paid ads
Required Training, Certifications, or Licenses?
You don’t need special training, certification, or licenses to build a successful career as a theme developer. In addition, some theme builders don’t require coding knowledge.
Example of Businesses in this Space
Some theme developers on Fiverr and Themeforest are:
5. Email and Newsletter Templates Creator
Email template development is another good business idea to explore.
There are over four billion daily email users, sending and receiving more than 306 billion emails daily, making it an effective channel to reach and engage customers. Also, data shows that 37% of brands are increasing their email budget.
As an email and newsletter templates creator, you can design beautiful templates for small and medium-sized businesses that can’t afford an in-house design team, digital marketing services, and marketplaces.
- Earning potential: $10 to $150 per project
- Top marketplaces: Themeforest, Fiverr, Creative Market, and self-hosted options.
- Estimated start cost: $0 to $200
Target Audience and Value
You can offer your service on several marketplaces and your website. However, these options provide the most straightforward way to make it big in this field.
1. Themeforest Email Templates
Themeforest’s top-rated email templates cost about $8 to $116. Most of these templates have between 100 and 1,500 sales, indicating high demand for Themeforest email templates. The most expensive option currently costs $117 for the regular license and has sold over 100 copies.
2. Fiverr Email Templates
Demand for Fiverr email template creators is also pretty high. The best-selling professionals take between $10 to $25 per project. However, hand-coded responsive HTML options go as high as $80.
3. Creative Market Email Templates
Creative Market has over 1,500 email templates. The popular designs go for $10 to $39, while the most expensive templates cost between $50 and $150. Most designs are for MailChimp, Campaign Monitor, and Constant Contact platforms.
How to Launch
Launch your email and newsletter design business in these few steps:
- Pick a niche and develop your business plan
- Set your pricing
- Design your email and newsletter templates
- Test on different devices such as desktop computers, mobile, and iPad
- Join marketplaces and sell your templates
- Create a logo and business website
- Join popular social media and build your online presence
- Market your business
Required Training, Certifications, or Licenses?
You don’t need special training or licenses to create email and newsletter templates. Instead, strong customer relationships and positive reviews are what you need to thrive in this field.
Example of Businesses in this Space
You can build a profitable business in this field. Let’s see a few of the successful ones for your inspiration.
6. Fonts
Typography is one of the financially rewarding home business ideas for designers.
Custom fonts allow businesses to create unique brand identities to stand out from the crowd. As a result, this space holds limitless opportunities for typographers.
For instance, IBM paid over $1 million annually to use Monotype’s warhorse font Helvetica before developing its IBM Plex typeface.
Other companies like Netflix, Airbnb, and SAP also invested in custom fonts and typefaces to reinforce brand messages and save on licensing fees. So you might want to explore this small business idea. You can also structure it as a consulting business.
- Earning potential: $30 to $300,000 for bespoke font
- Top marketplaces: Envato, Creative market, Fiverr, and self-hosted options
- Estimated start cost: $200 to $1,200
Target Audience and Value
The best target audience for this small business idea is brands that want to create a unique identity to differentiate from the competition. Some of the places to sell your service are:
1. Envato
Envato has an extensive library of over 30,000 stunning fonts and types.
Many small business owners and online businesses use the marketplace to find unique fonts. Envato users with an active subscription can download the fonts for any project and marketing campaign.
The individual plan costs $16.5 monthly, while the team plan is available at $10.75 per member. The enterprise plan requires a custom quote.
2. Fiverr
Fiverr is a great place to start a typography business as a beginner. Small business owners and online businesses use it to hire affordable typographers. The platform currently hosts over 2,000 custom font services.
Typographers on the platform charge between $10 to $30 for custom fonts. The top earners take home over $60 for premium services.
3. Corporate Clients
Experienced typographers can explore this option.
Creating bespoke typefaces for corporate clients may cost up to $300,000. First, however, you’ll need to demonstrate your value by building a strong portfolio and understanding how to craft a pitch, an offer, and a closing.
How to Launch
Typographers are in high demand. Start your typography business in five types:
- Design your fonts
- Build your website and plan your marketing
- Join marketplaces and sell your fonts
- Build your prospects list
- Send custom font design proposals to prospects
- Market your business with paid ads and on social media
Required Training, Certifications, or Licenses?
Typography is one of the most lucrative home business ideas for designers today. You can start this small business without special certifications and licenses.
However, taking typography courses on Udemy and other learning platforms can help you master your art and design better fonts.
Example of Businesses in this Space
Some of the businesses in this field are:
7. Graphics Templates and Marketing Collateral
Marketing collateral is media and graphics materials organizations use to support their sales efforts and advance their brand messages.
It includes anything from brochures, business cards, and posters. These materials give prospects the information they need to make informed purchasing decisions.
Creating them as graphic templates lets people customize and use them as they wish, enabling a much larger potential audience size. For example, as a marketing collateral designer, you could also run a consulting business as part of your larger offering.
- Earning potential: $10 to $1,300 per project.
- Top marketplaces: Envato, Creative Market, Fiverr, and self-hosted options.
- Estimated start cost: $200 to $1,200 to get a good computer.
Target Audience and Value
The target audiences for this small business idea are social media managers, cleaning services, brick-and-mortar stores, and dog-walking businesses.
Also, targeting profitable niches like small business owners, personal training businesses, and property managers can lower your customer acquisition and overhead costs.
Let’s examine some graphic templates and marketing collateral you can design for clients.
1. Brochures
Image credit: Envato Elements
Brochures are some of the most widely used marketing collateral.
Creating them as customizable graphic templates and selling them on marketplaces like Envato and Creative Market allows you to attract many users.
You can also offer custom brochure design services on Fiverr. Designers on the platform take between $10 t0 $150 per project.
2. Business cards
Image credit: Envato Elements
Custom business card designers on Fiverr charge between $10 to $640 per project. Some premium services go for as high as $1,300. You can also sell on Envato to earn money from users’ subscription fees.
3. Flyers
Image credit: Fiverr
Flyers are another in-demand marketing collateral. Nearly 50% of surveyed companies said that door drop campaigns are essential to their marketing strategy.
Offering custom flyer design services to these businesses can help you make it big as a designer. Pro-verified designers on Fiverr make between $100 to $495 per project.
Their premium packages cost as much as $1,295.
How to Launch
Launch this small business idea with these six steps:
- Get a nice laptop and internet connection
- Create an actionable business plan
- Define your target market and ideal customers
- Build your portfolios
- Join marketplace
- Create a sales page to attract non-marketplace users
- Join social media platforms
- Promote your business through paid and organic marketing channels
Required Training, Certifications, or Licenses?
You need special training or a license to start this business at home. However, an impressive portfolio will help you land high-paying clients more quickly.
Example of Businesses in this Space
Some of the businesses in this field are:
8. Presentation Template Designer
Creating an entire presentation deck from scratch can be challenging for non-designers.
As a result, 79% of presenters use pre-built templates to find inspiration, streamline their workflow and create stunning presentations in a few minutes. So this is an excellent business idea for designers.
You can explore opportunities in this field to shore up your income and build a flourishing career.
- Earning potential: $90 to $6,000
- Top marketplaces: Envato, Creative Market, Fiverr, etc.
- Estimated start cost: You can start the business with just a computer. It costs between $200 to $1,200 to get a good one.
Target Audience and Value
Businesses in high demand for presentations, like landscaping businesses, property managers, startups, and consultancy businesses, are your targets. Also, executives and busy business people need you too.
Others include personal trainers, social media managers, and cleaning businesses.
Let’s explore some templates you can start with and what each brings to the table.
1. Marketing
Image credit: Envato Elements
Marketing presentation templates do the heavy lifting for salespersons, enabling them to create their presentations and slides quickly. Your presentation design agency can charge between $90 to $6,000 per ten slides.
However, selling on marketplaces enables you to access a ready market with minimal marketing efforts.
2. Pitches
Image credit: Fiverr
A beautifully designed pitch deck helps startup entrepreneurs to make a lasting impression on potential investors. So they often prefer to use templates to create theirs or outsource the project to professionals like you.
You can join marketplaces to reach potential clients more quickly, and there is a lot of money to make from those platforms. For example, pro-verified sellers on Fiverr earn between $100 and $1,500, while premium packages can go for as much as $3,000.
3. Key Notes
Professional keynote presentations from pro-verified designers on Fiverr are between $360 and $650 for the basic package. Non-pro-verified professionals on the platform price their service between $10 to $200.
Presentation design services hourly rate on Upwork ranges from $20 to $95. Some charge as high as $130 per hour.
How to Launch
A presentation template design business is a great business idea to pursue as a designer. You can launch yours with these six steps:
- Buy a good computer with enough graphics card
- Create a business plan
- Define your market and ideal prospects
- Build your portfolios
- Create your website and join marketplaces
- Plan your marketing strategies
- Launch your templates
Required Training, Certifications, or Licenses?
You don’t need any special training, certifications, or licenses for this small business idea. However, an impressive portfolio and many positive customer reviews will do.
Example of Businesses in this Space
Let’s examine some professionals in this space.
9. Custom T-Shirts and Screen Prints
The high demand for customized wear makes custom T-shirt design a thriving enterprise. Future Market Insights estimated that the market size of global custom T-shirt printing would exceed $3.5 billion in 2022.
Furthermore, they believe it will grow by 9.7% CAGR over the next ten years to reach over $9 billion.
- Earning potential: $5 to $1,200 per project and up to $1 million a year.
- Top marketplaces: Teespring, Zazzle, CafePress, Redbubble, and self-hosted options
- Estimated start cost: You can start a custom T-shirt design business with $0 from home if you already own a computer and internet connection.
Target Audience and Value
Build your business for these audiences:
1. Custom T-Shirt Design Marketplaces
Image credit: Teespring
Joining and selling your designs on custom t-shirt marketplaces like Teespring (now, Spring), CafePress and Zazzle is your best bet to hit the ground running immediately. T-shirt designs on Teespring can cost as much as $49.99.
2. Fiverr
Pro-verified custom t-shirt designers on Fiverr take home between $125 and $450 per design. Premium packages can go for as high as $1,200—other gigs in the category cost between $5 and $30.
3. eCommerce Store
An eCommerce store for your custom designs lets you control your marketing and the ideal audience you want as customers.
You can also connect the online store to print-on-demand platforms like Printful to run a full-fledged online t-shirt business. There is no limit to how much you can make from this business. Some sellers earn up to $10,000 monthly.
How to Launch
Follow these six steps to launch this business idea:
- Find a t-shirt niche
- Create your t-shirt design
- Join marketplaces to sell your designs
- Create an eCommerce to promote your business
- Connect your store to print-on-demand software to drop-ship your custom-printed wear
Required Training, Certifications, or Licenses?
You don’t need any special training to thrive in this space. Getting many positive customer reviews and referrals can help advance your business.
Example of Businesses in this Space
Many designers are in this space, offering custom T-shirt design services to individuals, groups, and local businesses. Some of our top picks for your inspiration are:
10. Comics
Comics are graphic novels. It’s popular among kids and teens. Fortunate Business Insights estimated that the comics market size will reach $12.81 billion in 2028, up from $9.21 billion in 2021. It grew by a staggering 12% in 2020.
Analysts believe it’ll grow at a CAGR of 4.8% from 2021 to 2028.
- Earning potential: $63,167 per year for comic artists and about $210 per project for comic artists and color stylists.
- Top marketplaces: ComicConnect, Subzero Comics, and LiveAbout
- Estimated start cost: $200 to $1,200 to get a good computer
Target Audience and Value
Comics are lucrative when you build the business around these audiences:
1. Comic Artist
Image credit: Cbr.com
You can try your hands here if you can create attractive graphics and illustrations for comic books. Professionals in this field typically earn over $63,000 a year. But they vary from city to city. For instance, San Francisco, California comic artists take home over $95,000.
2. Comic Book Letterer
Advanced skills in color flattering can also help you get something tangible out of this space. Some professionals in this field earn between $5 to $25 on Fiverr. The verified professionals take between $100 to $210 per project.
3. Color Flatter
Color-flattering services on Fiverr are in high demand. Most color stylists on the marketplace charge between $5 and $40. As a verified professional, you may earn up to $100.
How to Launch
Comics are another successful business idea you can consider as a designer. It’s not expensive to launch, and you can run it 100% from home.
Start your own business in these few simple steps.
- Pick a niche and define your market
- Develop your business and marketing plan
- Set your price
- Join marketplaces to sell your service
- Create a website to target off-marketplace audiences
- Promote your business
Required Training, Certifications, or Licenses?
You don’t need special certification or licenses as a comic artist. However, professional courses on Udemy and other learning platforms can advance your skills.
Example of Businesses in this Space
Some professionals in this field are:
Image credit: Cbr.com
11. Sewing Patterns and Fashion Designs
The U.S. 2022 fashion design market size stands at $2.9 billion. Data shows that the market size declined by 1% between 2017 and 2022. However, analysts believe the value will grow at 0.9% in 2022.
- Earning potential: Earn up to $130,000 annually.
- Top marketplaces: Fiverr, DressX, Replicant, Dribble, and self-hosted options
- Estimated start cost: $200 to $1,200 to get a good computer
Target Audience and Value
Set your sights on these markets to make it big in this field.
1. Fashion Designers
Creating and selling your designs to top-rated designers is one of your best bets to earn big from this small business idea. Most bespoke wears cost several thousand dollars, and many designers won’t mind paying hundreds and thousands of dollars for your designs.
2. Online Marketplaces
Image credit: Fiverr
Joining marketplaces will save you a lot of marketing costs, and there is also money to make from the platforms—top professional stylists on Fiverr earn $100 to $300. You can also sell your designs on Dribble.
3. NFT Fashion Marketplace
Image credit: Replicant
NFT digital fashion marketplaces like Replicant are reimagining fashion designing businesses, allowing anyone to try on a digital garment.
They are a new and growing trend. Jumping in right away lets you secure a space before it gets saturated. And the digital fashion business is financially rewarding.
For instance, the best-selling digital garments on Replicant cost around $35, while the most expensive digital fashion wearables sell for as high as $68.
How to Launch
You can launch this business idea in these steps:
- Pick a niche and define your fashion style
- Develop your business and marketing plan
- Create a physical version of your NFT
- Choose and blockchain for your NFT and set up your digital wallet
- Select an NFT marketplace
- Create a business website to promote your digital fashions
- Join social media to improve your online presence
Required Training, Certifications, or Licenses?
The fashion design business doesn’t require any special training, certification, or licenses.
Example of Businesses in this Space
Some of the businesses in this space are:
12. Wrap Designer
The wrap design business is one of the most profitable business ideas to start as a designer.
Several organizations and individuals wrap their vehicles for branding and aesthetic purposes.
In addition, a vehicle wrap is cheaper than a painting, driving its demand in the U.S. The global automotive car wrap film market was $4.9 billion in 2021.
Analysts estimated it will grow at a CAGR of 22.2% from 2022 to 2030.
- Earning potential: $21 per hour
- Top marketplaces: Wrap Stock, Fiverr, Design Hill, Upwork, and self-hosted options
- Estimated start cost: $200 to $1,200
Target Audience and Value
Wrap design small businesses can target:
1. Auto Shops
Many auto repair shops in the U.S. offer car wrap services. You can create and sell your designs to them. They charge clients between $2,500 and $5,000 to wrap their vehicles, so it’s fair to expect some money from them for your design.
2. Car Owners
Top-rated custom wrap designers on Upwork charge between $30 and $50 hourly rates. Several have earned $10,000 to $60,000 creating and selling bespoke wrap designs on the platform.
3. Marketplaces
Image credit: Wrap Stock
You can upload and sell your designs on marketplaces like Wrap Stock.
Here, you don’t have to worry about marketing or running ads. Instead, the platform handles every aspect of the process, enabling you to focus on creating stunning designs.
How to Launch
Launch this wrap design small business idea in these steps:
- Pick a niche
- Develop your business plan and sales processes
- Create your designs
- Turn your designs into templates downloadable in different formats
- Join marketplaces to sell your design templates
- Create a website to promote your business
- Offer custom design services
Required Training, Certifications, or Licenses?
This small business idea doesn’t require special training, licenses, or certification. However, building your portfolio and generating positive reviews can advance your credibility.
Example of Businesses in this Space
Some of the professionals in this space are:
13. Videographer and Video Editor
About 87% of businesses use video as a marketing tool.
YouTube, the world’s largest online video-sharing platform, has over 122 million daily users. They watch over one billion hours of content each day. Every minute, creators upload more than 500 hours of videos. These make video editing a lucrative business.
- Earning potential: $49,496 average base salary per year
- Top marketplaces: Upwork, Fiverr, and self-hosted options
- Estimated start cost: $250 to $1,020 for professional video editing software yearly subscription
Target Audience and Value
Let’s explore some ways you can earn money with your skills:
1. Marketplace
Image credit: Fiverr
Most video editors sell their services on Fiverr, Upwork, and other talent marketplaces. They charge between $10 to $40 per gig on Fiverr and an hourly rate of $10 to $25 on Upwork. You can join both marketplaces to maximize your options and reach a wider audience.
2. Portfolio Website
Create a portfolio website to target non-marketplace audiences and sell your service. It lets you take charge of your marketing, build your customer list and manage your customer relationships 100%. The median hourly rate of video editors is $20.
How to Launch
Videography and video editing are profitable business ideas. Launch yours in these simple steps:
- Pick a niche and your target audience
- Write a business and marketing plan
- Buy video editing software
- Join marketplaces
- Create a website to promote your business
- Run ads and market your service
Required Training, Certifications, or Licenses?
This small business idea doesn’t require special training and licenses, especially if you want to run it from home. However, getting professional video editing training and certification can help you become a better video editor.
Example of Businesses in this Space
Some businesses in this field are:
14. Online Freelance Designer
The freelance industry currently contributes about $1.4 trillion to the U.S. economy. With over 58 million people offering freelancing services in the country, analysts believe it will grow to become the U.S. majority workforce.
A career path as an online freelance designer lets you have a slice of the pie.
- Earning potential: $25 to $150 per hour
- Top marketplaces: Upwork, Fiverr, Freelancer.com, and self-hosted options
- Estimated start cost: $200 to $1,200
Target Audience and Value
An online freelance design offers limitless opportunities to designers. The small business idea will stay true to its potential when you build it around these target markets:
1. Marketplaces
Joining a marketplace gives you instant access to ready-to-buy customers—beginners in this space charge between $10 and $80 on Fiverr. Pro-verified experts earn up to $800. Upwork graphic designers take $14 to $95 per hour.
2. Freelance Website
A website lets you create a unique brand identity for your graphic design business.
It also allows you to approach your prospects directly, control your pricing and scale your business over time. The $20 to $150 average industry hourly rate is encouraging, and you can charge more as your business advances.
How to Launch
Action the steps below to launch this small business idea.
- Pick a niche and define your ideal clients
- Create a marketing and business plan
- Build your portfolio
- Set your price
- Join marketplaces
- Create a small business website
Required Training, Certifications, or Licenses?
A freelance graphic designer doesn’t need any special license or training. However, acquiring advanced design and marketing skills improve their odds of having a successful career.
Example of Businesses in this Space
Some of the top professionals in this field are:
15. NFT Artist
NFT lets owners prove authorship and authenticity, future-proofing digital assets. It’s one of the latest in-thing today and a trend that is not dying off soon.
The value of the global non-fungible token market was $4.6 billion in 2021. Analysts estimated that the market size will grow at a staggering CAGR of 23.9% between 2022 and 2028 to reach nearly $20 billion at the end of the forecasted period.
- Earning potential: $96,643 average annual salary (the top 10% earn about $360,000 yearly)
- Top marketplaces: Fiverr, Upwork, OpenSea, SuperRare
- Estimated start cost: $200 to $1,200 for a computer with a sound graphics card
Target Audience and Value
Let’s examine some target audiences for your NFT art business.
1. NFT Creators
Create unique NFT art collections and sell them to NFT creators with the metadata. You can sell the service on Fiverr and Upwork. NFT artists on Fiverr charge between $40 and $150 for basic packages, while those on Upwork collect up to $5,000.
2. NFT Marketplaces
Image credit: OpenSea
You can mint your art on NFT marketplaces like OpenSea, SuperRare, and others if you’re uncomfortable selling them to third-party NFT creators. The opportunities in this space are limitless. For example, some NFTs on OpenSea sell for as high as 19 ETH floor price.
How to Launch
Launch this NFT art small business idea in these few simple steps:
- Define why you’re going into the business
- Pick a niche
- Join marketplaces to sell your art
- Set up an Ethereum wallet If you wish to mint your arts
- Find a minting platform that meets your needs
- Mint and sell your NFT arts
Required Training, Certifications, or Licenses?
You don’t need any special training or license. However, you can take online NFT minting courses on Udemy, Coursera, and other learning platforms to master the art.
Also, the business doesn’t have special license requirements.
Example of Businesses in this Space
Some of the professionals in this field are:
16. Event Designers
Event designers work with planners to help them put details into their decorations. However, unlike planners focusing on event logistics and ensuring everything is on schedule and running smoothly, event designers transform the space and bring clients’ visions to life.
- Earning potential: $43,977 median annual salary (the top 25% earns up to $50,000 annually0
- Top marketplaces: Fiverr, Upwork, Freelancer.com, and self-hosted options
- Estimated start cost: $300 to $3,000 to start the business from home. It’ll require a laptop, project management platforms (for example, ClickUp), and virtual event design software (3D Event Designer).
Target Audience and Value
Segment your audience, targeting these markets:
1. Corporate Organizations
Most organizations and companies hold at least one corporate event, such as annual general meetings, award ceremonies, and product launches. You can work with them to plan out the design and decoration. Payment is usually per project, and it’s encouraging.
2. Event planners
Image credit: Harpers Bazaar
Partnering with event planners is your odds-on-favorite to ensure a steady supply of gigs. So, you don’t need a big marketing budget. Most event planners are already entrenched in the system and can quickly put something on your plate.
3. Catering Services
Catering services are another solid option to explore. Most caterers want to know how to set up their buffet and other items to ensure a seamless workflow. You can create multiple floor layouts of the event space to show them ways to arrange their stuff.
How to Launch
Launch a successful event design small business idea in these six steps:
- Define your target audience
- Buy project management and virtual event design software
- Create virtual event designs to show off your skills
- Join marketplaces
- Build your websites and create social media accounts
- Collaborate with event planners
- Market your business to build your clientele
Required Training, Certifications, or Licenses?
This small business idea doesn’t require any special training, certification, or license.
However, professional certification and training in project management can make you a better event designer. Also, you’ll need a strong customer relationship, positive reviews, and a referral network to thrive in this space.
You might not need special licenses to run the business from home.
Example of Businesses in this Space
Some of the businesses in this field are:
17. Extended Reality Designer
Extended Reality (XR) is the catch-all term for all immersive technologies such as virtual reality (VR), augmented reality (AR), and Mixed Reality (MR).
Mordor Intelligence predicts the XR market valued at $26.05 billion in 2020, will grow at a staggering CAGR of 62.7% between 2021 and 2026 to reach $463.7 billion. A career as an XR designer can bring a lot to the table.
- Earning potential: $106,097 average salary per year.
- Top marketplaces: Unity Asset Store, Unreal Engine, Oculus Rift Store.
- Estimated start cost: $62 to $23,200.
Target Audience and Value
Who is your target audience in this space? First, let’s examine the top two and what you can gain from them.
1. XR Developers
Image credit: The Academy of International Extended Reality
You can have a lucrative career as an XR designer, working with extended reality developers to create cutting-edge XR applications for forward-thinking businesses.
While designers focus on figuring out the “whys” and ‘what’s” of the projects, developers’ interests rely on transforming them into a reality.
Typical XR designers earn around $106,000 annually. The more experienced hands go home with over $215,000 each year. So you’re getting in early on an industry poised for rapid growth.
2. Marketplace
Selling your XR assets on specialized marketplaces like Unity Asset Store, Unreal Engine, and Oculus Rift store lets you access a ready market, minimizing the efforts you need to put in to build your clientele.
You can also list on Upwork to diversify your income. For example, XR designers on the marketplace earn $20 to $85 per hour. Some designers have earned over $500,000 selling their skills on the platform.
How to Launch
These steps can help you launch this XR design small business idea:
- Pick a niche
- Write a business plan detailing the market opportunities you wish to exploit
- Register your business if you’re renting an office space
- Acquire XR hardware and software
- Create your marketing plan and launch your website
- Join marketplaces to sell your service
- Hire and train your staff, including a social media manager and digital marketing professional
- Collaborate with XR developers
Required Training, Certifications, or Licenses?
This Extended Reality design small business idea doesn’t require any special licenses.
However, you’ll need specialized training and certifications to advance your credibility and credentials. Some of the top-rated in the industry are
- Unity Certified User Program
- Professional Certificate in AR/VR and 3D Graphics
- Professional Certificate In Unreal Engine Foundations
Example of Businesses in this Space
Some of the professionals in this space are:
18. Photographer and Photo Editor
The photography business is competitive, and you can build a sustainable career, even while working from home, with the right skills.
The future outlook for the industry looks promising.
Analysts expect the global market size to reach $44.07 billion in 2025 from $32.92 billion in 2020, meaning, in three years, the global photography business value will be more than half the Serbian GDP, a country of over seven million people.
- Earning potential: $29,230 to $109,760 per year (the average base annual salary is $60,298)
- Top marketplaces: Fiverr, Upwork, Pixabay, Shutterstock, Getty Image, and self-hosted options
- Estimated start cost: $10,000 to $15,000.
Target Audience and Value
You can work with these people as a photographer and photo editor:
1. Event Planners
Image credit: Expert Photography
Event planners can guarantee you steady gigs. Working with them means you don’t have to worry about prospecting, writing proposals, and closing clients.
Some professional photographers charge between $75 and $300 per image, while experienced ones may earn up to $1,000.
2. Marketplace
Marketplaces like Fiverr and Upwork are other excellent options for beginners. For example, photo editors on Upwork take home about $20 to $100 per hour; some have earned over $250,000 since joining the platform.
3. Commercial Photography
Image credit: Expert Photography
Commercial photography is one of the most lucrative options in this field. The professionals here earn between $800 to $5,000 per day. The licensing fees often start from $250 and may get as high as $10,000.
4. Stock Photography
You can start a stock photography website or join already established stock photo websites like Shutterstock to sell your photos. Monthly subscriptions on Shutterstock cost between $49 to $479. The platform has paid over $1 billion to contributors in the last 15 years.
How to Launch
Launch your photography and photo editing business in these steps:
- Find your niche and target market
- Pick a nice location if you wish to run a brick-and-mortar business
- Register your business to legalize it
- Open a business bank account and set up accounting for the business
- Check with local authorities for the necessary permit
- Get photo editing business insurance
- Purchase photography equipment, gear, and photo editing software
- Create a unique brand identity for the business
- Develop your business website and add your business to social media
- Build your portfolio
- Join marketplaces
Required Training, Certifications, or Licenses?
This business model doesn’t require special training, licenses, or certifications.
However, investing in professional courses can help you become better at what you do. Online courses are a great place to start. For example, you can check Udemy and Coursera for top-rated photography courses.
When creating a website for your business, consider taking marketing and customer relationship courses to improve your client acquisition skills.
Example of Businesses in this Space
Some of the businesses for your inspiration are:
19. Sell Coloring Books
A coloring book is one containing line art for coloring with the crayon. It’s a healthy way to relieve stress, calm the brain and help the body relax.
The adult coloring books market peaked between 2014 and 2017. It sold over 12 million books in 2015, up from one million copies the previous year.
Although on a decline today, exploring options in this field can be lucrative.
- Earning potential: $10,000 to $40,000 monthly
- Top marketplaces: Amazon, Lulu, Etsy, and self-hosted options.
- Estimated start cost: $200 to $1,200 for a good computer
Target Audience and Value
Create and sell coloring books online. You can begin with some of these marketplaces:
1. Children’s Coloring Books
Children’s coloring books are popular on Amazon. A quick search shows over 80,000 results—the top-rated books on the marketplace cost between $5.99 and $12.
2. Adult Coloring Books
Lulu is an online self-publishing book company. Creating and selling coloring books on the platform lets you reach over one million monthly visitors. They also handle inventory and fulfillment. A paperback coloring book on Lulu sells for up to $16.
3. Teenagers
Teenagers use coloring books, and you can target teen themes that attract that audience. These books typically cost $8 to $38. You can even publish digital versions of these coloring books.
4. Teach People to Create and Sell Coloring Books
If you’ve found success creating and selling coloring books, you can teach others how to do it. Typically, these courses cost $14 and $50 and can attract over 5,000 students.
How to Launch
Follow these steps to start selling coloring books:
- Pick a niche
- Write and design your book
- Decide on whether to self-publish or use publishing companies
- Format and edit your book
- Design the cover art or outsource to freelancers
- Sort the copyright and ISBN
- Set the pricing
- Upload and sell your book
- Promote your coloring books on social media
Required Training, Certifications, or Licenses?
Selling coloring books doesn’t require any special training or certification. You don’t also need special licenses to run this business.
Example of Businesses in this Space
Some of the professionals in this field are:
20. Products and eCommerce Packaging Designer
Product packaging designers develop eye-catching labels and product packages that meet safety and packaging regulations. In addition, they often work closely with the marketing team to create designs that reinforce the brand’s messaging.
Analysts expect the market size of packaging design services to reach nearly $32 billion in 2030, up from $21.9 billion.
- Earning potential: $37,000 to $80,000 annual base salary (the average salary for packaging designers in the U.S. is $51,000 yearly)
- Top marketplaces: Fiverr, Upwork, 99Designs, and self-hosted options.
- Estimated start cost: $62 to $23,259.
Target Audience and Value
Getting gigs is the most challenging aspect of this business. Some sources you might want to explore are:
1. Brick-and-Mortar Retail outlets
Image credit: Johns Byrne
Approach and pitch your packaging designs to nearby brick-and-mortar stores. Also, run paid adverts to reach more businesses and direct them to your website to schedule a discovery call—a typical packing designer charges between $80 to $100 per hour.
2. eCommerce Stores
Image credit: PakFactory Blog
Many eCommerce stores fulfill their orders. Work with them to design custom packaging to ship their orders. You can reach them online via paid and organic promotions.
The $80 to $100 hourly rate is the competitive fee for designers in this niche.
3. Marketplaces
Product packaging designers on Upwork take between $20 to $100 per hour. Also, pro-verified designers on Fiverr earn $500 to $1,000 per project. So, there is so much money to make from this channel.
How to Launch
Start your product packaging design business in these simple steps:
- Study the different product packaging needs to understand your audience’s needs.
- Select a niche for your business.
- Build your portfolio.
- Set your price.
- Determine your positioning for differentiation.
- Establish your brand identity.
- Join marketplaces.
- Create a website and join social media platform.
Required Training, Certifications, or Licenses?
This business idea doesn’t require any special certification and training to start. However, obtaining packing training, licenses, and certificates can set you apart from competitors.
So consider these options:
- Certified Packaging Professional (CPP)
- Certificate of Packaging Science (CPS)
- Certificate of Mastery in Packaging Management (CMPM)
Also, check with local authorities for necessary licenses.
Example of Businesses in this Space
Some businesses and professionals in this space are:
21. Publish Books and eBooks
Publishing books and eBooks is an excellent way to monetize your design skills.
A career as an author is financially rewarding, and the future also looks promising. A report by Technavio shows that the electronic books market will grow by $6.93 billion between 2020 and 2030.
Also, published books don’t have recurrent expenditures. So you have nothing to lose exploring your options in this field as a designer.
- Earning potential: 70% on every book sold on Amazon Kindle
- Top marketplaces: Amazon, Lulu, Apple Books, Kobo, and self-hosted options
- Estimated start cost: $0 to $4,000.
Target Audience and Value
You can write books based on your transferable skills, case studies, or the latest trends. Some of the platforms to self-publish your work are:
1. Amazon
Amazon receives over two billion monthly visits, making it the biggest platform to self-publish books and eBooks. Most books on the marketplace are available at $2 to $30. So, some authors earn between $5,000 and $8,000 each month.
2. Apple Books
Self-publishing on Apple Books lets you target a wide range of Apple device users, including CarPlay and Apple Watch. Apple has sold over two billion iOS devices, and over 100 million people use Macs worldwide. So the Apple Book brings so much to the table.
3. Online bookstore
You can sell through your website if you drive enough traffic to the online store and fulfill your orders. Your online store allows you to set your price, control your messaging, target your ideal audience and manage your customer list.
How to Launch
Follow these steps to turn this small business idea into a reality:
- Pick a niche
- Choose a topic and write your book or eBook
- Edit your book or hire a professional editor
- Design your book cover or outsource
- Format the book or hire a freelancer
- Choose a self-publishing platform and upload your book
- Create an online community for your books business
- Hire a social media manager and digital marketing services to promote your books
Required Training, Certifications, or Licenses?
You don’t need special training or certifications to start a book or eBook publishing business. However, getting and flaunting them can boost your credibility and show off your expertise. Also, advanced book publishing and formatting courses can help you create better-looking and attractive books.
You can find and take these courses on Udemy, Coursera, and Alison.
Example of Businesses in this Space
Some designers in this space are:
22. Printing Press
The printing business is financially rewarding. About 25,000 U.S. companies are into commercial printing. They generate nearly $900 billion in revenue annually, more than the Saudi Arabian GDP and almost half that of Italy—the EU’s third-largest economy.
- Earning potential: $65,000 for operators to $100,000 a year.
- Top marketplaces: Yelp, Craigslist, Nextdoor, and Yellow Pages.
- Estimated start cost: Industry leaders reported spending $146,000 to $400,000.
Target Audience and Value
Set up your printing press to target these audiences:
1. Businesses
The global commercial printing market is lucrative and has impressive long-term growth potential. You can have a slice of the pie by providing printing services to businesses like marketing collateral, catalogs, magazines, product labels, and packaging.
The U.S. has over 10 million companies, so you always have options.
2. Political and Social Campaigns
Image credit: ABC News
Thousands of political and social campaigns happen in the U.S. yearly, making campaign posters and signage printing a thriving business.
The 2022 market size for printed signage alone is $33.9 billion, and analysts expect the number to grow at a CAGR of 2.8% to reach $40.08 billion in 2028.
3. Authors
The number of books published yearly in the U.S ranges from 500,000 to one million, excluding self-published authors. In 2021, the country sold over 826 million physical books, that’s nearly three books per citizen on average. So you can earn big printing books.
How to Launch
Launch your printing shop in ten steps:
- Define your target market and develop your business model
- Rent office space in a nice location
- Register your business to make a legal entity
- Open a business bank account and set up accounting for the business
- Check with local authorities for the necessary permits and licenses
- Secure a business insurance
- Purchase and set up the equipment you need for the print shop
- Create a logo for a unique brand identity
- Develop your business website and join social media platforms
- Develop your marketing plan and run promotions
Required Training, Certifications, or Licenses?
A printing press doesn’t require any special training and certification to start.
However, you should comply with OSHA requirements and regulations. Also, check with the local authorities to learn other necessary environmental, health, and safety requirements.
Example of Businesses in this Space
Some of the businesses in this space are:
23. Website Design Services
The 2022 total number of web developer and digital interface designer jobs in the U.S. is around 200,000.
However, Statista believes the number will reach 229,000 in 2032, while the total number of web developers and designers will grow to 205,000, so there’ll be enough jobs to go around.
- Earning potential: $3,000 to over $75,000 per project.
- Top marketplaces: Fiverr, Upwork, Freelancer.com, and self-hosted options
- Estimated start cost: $62 to $36,061.
Target Audience and Value
Model your small business web development idea around these markets to have a home run.
1. Local Businesses
Image credit: Unsplash
Small businesses and eCommerce stores drive the growing demand for business websites. A web development agency’s custom services cost between $15,000 and $30,000. But more complex site design projects can go as high as $75,000.
2. Charities
Image credit: Unsplash
Charities are another excellent option for web designers. Most of them need simple websites. So you’ll be looking at making $2,000 to $5,000 per project as a freelancer. And you can command up to $30,000 if you’re an agency.
3. Marketplaces
Verified professional web designers on Fiverr walk away with $100 to $5,000 after each project. They priced some of their premium packages up to $12,000.
Web designers on Upwork charge between $25 and $150 per hour for their services.
How to Launch
Follow these steps to start a web design agency:
- Define your target market
- Rent an office space if you wish to run an out-home agency
- Register your business to make it a legal entity
- Secure a business insurance
- Choose a business name and create a unique logo
- Develop your business website and set up social media accounts
- Build your portfolios
- Create a marketing plan and run promotions
Required Training, Certifications, or Licenses?
Once you have the requisite skills, you don’t need special training or certification to launch a web design service. However, enrolling in project management certification courses can help you seamlessly manage your workflow and customer expectations.
Other necessary certifications are:
- User experience and usability courses to build sites with frictionless navigation
- Search Engine Optimization certifications for search-friendly designs
- Conversion rate optimization courses to create high-converting websites
- Graphic and 3D animations to create stunning graphics
Example of Businesses in this Space
Check out these businesses to see what other people are doing in this space:
24. Graphic Design Academy
A graphic design academy might cost you an arm and a leg, but it’s lucrative, as most soft skill training centers.
Data shows that the global soft skill training market reached over $24 billion in 2020, and market analysts believe the number will grow by a CAGR of 12.3% between 2022 and 2027 to reach $47.2 billion in 2027.
Besides the financial rewards, a career as an instructor can be fulfilling. You should consider this career path if you have a passion for teaching or other transferable skills to share with others.
- Earning potential: $39,000 to $93,000 yearly total pay (average salary is $56,438 per year)
- Top marketplaces: Yelp
- Estimated start cost: $14,491 average startup cost for skills training center
Target Audience and Value
Some of the target audiences for this business idea are:
1. Design Teams
Image Credit: Medium
Approach nearby businesses and show them how your training program can help advance the skills of their design team and save the company money. Then, negotiate your pay based on the value you are bringing to the table and what you think the business can afford.
2. College Students
Image Credit: Ms. Magazine
College students are excellent targets for graphic design training skills. Reach those that are interested in acquiring graphic design skills with paid ads.
You can run foundational, undergraduate, and postgraduate programs to cater to all categories of students. For example, some training schools charge up to $40,000 for postgraduate graphic design degree programs.
3. Graphic Designers
Professional graphic designers are always looking for ways to advance their design skills. You can target this segment with professional certification programs or bootcamps. You might also partner with reputable certifying bodies like Adobe to offer their certification programs.
How to Launch
Follow these steps to launch your academy:
- Develop your training programs and modules
- Set your training fees and payment plans
- Rent a training center in a good location
- Register your academy
- Secure the appropriate licenses and insurance policy
- Design your training center to set the right ambiance
- Create a logo for the business
- Design a website with online learning features to cater to out-of-location students
- Set up your social media presence
- Develop your marketing plan
- Hire and train your staff
Required Training, Certifications, or Licenses?
You’ll need a license to run a degree-awarding training center.
Also, it would help if you had more than transferable graphic design skills as an instructor. Your students expect you to have professional certifications and specialized training from recognized bodies.
Some top options are:
- Adobe Certified Associate
- Graphic and Digital Design Certificate (Parsons School of Design)
- Udemy or Coursera professional graphic design and animation courses
- Master’s degree in graphic design
Example of Businesses in this Space
Some graphic design training centers are:
25. YouTuber
YouTube is not just a video-sharing platform. It’s also the second-largest search engine after Google. Over 2.6 billion people use the platform once a month. They spend about one billion hours daily watching five billion videos.
A career as a YouTuber is financially rewarding but never a walk in the park.
Identifying your target audience and creating content that addresses their pain point is the most straightforward to succeed in this space.
- Earning potential: $80 to over $55,000 monthly.
- Top marketplaces: YouTube.
- Estimated start cost: $150 to $1,100.
Target Audience and Value
You can target prospective graphic designers or designers with your video. Some ways you can monetize your YouTube content are:
1. YouTube Ads
Joining the YouTube partner program is the most popular option for monetizing YouTube videos through YouTube ads.
However, to qualify, you’ll need to rake in at least 1,000 subscribers and 4,000 video watch hours in the past year. Then, you can earn between $2 to $12 per 1,000 views.
2. Sell Merchandise or Courses
Another way to monetize YouTube videos is by selling merchandise. If you don’t have any physical product, you can promote your design courses before or after your YouTube videos and drop the purchase link in the video description.
3. Sponsored Videos
Image credit: Fran Patrillo.
Influencer marketing is reimagining how brands connect with their customers. YouTube is the second most popular platform for influencer marketing. Join the train if you have a large and engaged following.
Several brands can pay you $500 to $10,000 to recommend their products. Some may even pay up to six figures for a YouTube campaign if they are sure of the results.
How to Launch
Follow these steps to launch a career as a YouTuber:
- Understand your audience and find your niche
- Create a YouTube channel and brand yourself
- Decide on the monetization strategy
- Invest in good camera and gear
- Acquire video editing skills and video editing software if you don’t want to outsource
- Develop your content calendar
- Create your first video and upload
- Optimize your video for search engines
- Run YouTube to promote your videos
Required Training, Certifications, or Licenses?
You don’t need special training, certification, or licenses to become a YouTuber.
However, taking video editing courses can save you a lot of money. Also, if your business model centers on teaching your audience design skills, you should acquire professional certifications in the field to advance your credibility.
Example of Businesses in this Space
Some of the designs YouTubers making a wave in the industry are:
26. Newspaper, Magazine, and Catalog Design Agency
The global digital newspaper and magazine market, valued at $34.2 billion in 2021, will grow at a CAGR of 4.2% between 2022 and 2028 to reach $45.6 billion. The industry looks promising. You can register your agency and run it from the comfort of your home.
- Earning potential: $35,000 to $67,000 base salary per year (the average is 48,289 yearly)
- Top marketplaces: Fiverr, Upwork, Legit, and self-hosted options
- Estimated start cost: $2,300 to $5,200
Target Audience and Value
Some of the target audiences for this business are:
1. Newspaper and Magazine Companies
Image credit: Envato
Partner with newspaper and magazine companies. Offer to handle their designs to save them the cost of maintaining a full-time in-house team. Working with them can guarantee you a steady supply of jobs. Negotiate your pay per page or project.
Some magazine designers charge $50 to $90 per page.
2. Marketplaces
Join marketplaces like Fiverr and Upwork to build your client base and portfolio incrementally. You can earn between $10 to $55 by selling your service on Fiverr. Some designers on Upwork charge about $30 and up to $750 per project.
Catalog designers on the platform earn between $20 and $100 per hour.
3. eCommerce and Retail Businesses
eCommerce brands and retail businesses are your largest audience. Most of them use product catalogs and magazines to spread their marketing messages.
You can approach them for custom designs or target them with customizable templates on your websites or third-party template marketplaces like Envato or Creative Market.
How to Launch
Follow these steps to launch this business at home:
- Identify your target market
- Choose a name and register the business
- Get business insurance
- Buy design software
- Create a website and set up social media accounts
- Hire and build your remote team
- Design newspaper, catalog, and magazine templates to build your portfolio
- Join marketplaces
- Promote your business
Required Training, Certifications, or Licenses?
You don’t need special training, certification, or licenses to run this business model. However, you can find relevant professional courses to advance your skills.
Example of Businesses in this Space
Some of the professionals in this field are:
27. Online Drawings and Handcrafts Sales
You can build a sustainable career selling custom drawings and handcrafts art collectors. Statista projected that the global arts and crafts market will grow from $35 billion in 2017 to $50.9 billion in 2024.
Besides the tempting financial rewards, the business lets you express yourself and bring your imagination to life.
- Earning potential: $12.5 to $49.84 per hour (the average hourly rate is $20.97)
- Top marketplaces: Etsy, Shopify, Fiverr, and self-hosted options
- Estimated start cost: $200 to $1,200 for a personal computer and software.
Target Audience and Value
Build your business around art lovers. It helps you lower acquisition costs and maintains a high conversion rate. Some small business ideas in this field are:
1. Offer Custom Art
Image credit: Yasmeen A
You can make a lot of money creating custom art for clients. Since they’re tailor-made and provide personal significance and uniqueness, most collectors will be okay with paying more to have them on their walls.
Commissioned paintings from experienced artists cost $100 to $10,000.
2. Start Online Craft Store
Image credit: The Indian Express
An online store for your craft business lets you transform your passion and creativity into a business. Moreover, it’s lucrative so that you can earn a good living.
Candle making, jewelry, and headbands are some craft business ideas for your inspiration. Others include embroidery, home decor, sculpture, and decorative pillows.
Also, sell your crafts on Amazon, Etsy, and other marketplaces to reach more people.
3. Sell Your Drawing Online
Image credit: Artmajeur
Create stunning hand-drawn images and sell them on art marketplaces like Shutterstock and iStock. Also, sell on your website to cater to non-marketplace users.
Additionally, license your art to businesses for commercial use. It’s where the money is. You can make between $100 and $10,000 from licensing fees.
How to Launch
Follow these simple steps to launch your online drawing and handcrafting small business ideas:
- Identify the gap in the market—decide what you’re going to sell
- Define your target audience and pick a niche
- Name and register your business
- Create a logo and brand your business
- Design your website and set up your social media
- Create sales pages and join marketplaces
- Plan your supply chain and order fulfillment
- Make your crafts or sample drawings
- Promote your business
Required Training, Certifications, or Licenses?
This business model doesn’t require special training, certification, or licenses. However, check with local authorities to learn what applies in your area.
Example of Businesses in this Space
Some of the design businesses making it big in this space are:
How to Choose the Best Business Ideas as a Designer
We have explored some of the best small business ideas for designers. When you start your journey, choose options that match your passion and career objectives.
And remember to use this resource to start on the right footing.
Featured image via Unsplash.
The post 27 Best Small Business Ideas for Designers first appeared on Webdesigner Depot.
A robust email marketing strategy is a great way to reach your target audience directly.
But your email marketing campaign success rests on whether you used the best email marketing services.
No two email marketing services are equal. So you must choose carefully. We created this guide and ranked the 12 best email marketing services for you.
How to Choose the Best Email Marketing Services
Although we ranked these best email marketing services in this list from number one to eleven, we also understand that everyone’s need is unique. So we identified where each email marketing tool performs best.
Here’s what to keep in mind to find a good email marketing service:
- Your business goals
- Growth stage of the business
- The audience your business targets
Please read on for the best email marketing services in the market today.
1. ActiveCampaign: Best Advanced Email Automation
If your goal is to deliver timely, personalized, and unique email experiences to your customers, try ActiveCampaign. As the best email marketing service for putting your marketing on autopilot, this tool offers a built-in email automation system, a campaign tracker, and a CRM.
- Unique Feature: Customer experience automation (CXA)
- Target Users: eCommerce, B2B, B2C, SMEs, bloggers, and influencers
- Pricing: $29 per month.
Features
ActiveCampaign offers users loads of beginner-friendly advanced automation features. Here are a few:
1. Automated Marketing
You can focus on other important business pursuits and let ActiveCampaign’s marketing automation send welcome emails, track contact tags, monitor sales analytics, and fetch performance reports.
This feature empowers users to launch automatic email marketing campaigns or follow up on customers who abandoned their carts or disengaged from their content.
2. Site and Event Tracking
ActiveCampaign records your site visitors’ consumer behavior and demographic information in real-time. So you can segment your email list better and target your audience with messages that resonate with them.
Gathering visitor data can help you engage with them emotionally or during memorable events like anniversaries, birthdays, and other milestones.
3. Free Migration
ActiveCampaign offers a seamless move from your previous automated marketing service provider.
Best part? Migrating to ActiveCampaign comes at no cost to you.
Simply request for migration by filling out a quick form. And you’re on your way to a better email marketing experience.
4. Segmentation
Image Credit: ActiveCampaign
ActiveCampaign groups your email contacts into different categories to enable you to make sense of the data.
You can segment a contact list by name, date, location, subscription status, tags, and other metadata.
Segmented data helps you target the most conversion-ready audience for the particular campaign.
5. Third-Party Integrations
You’re free to link your favorite apps with ActiveCampaign if it enhances your business growth.
So you can integrate your account with third-party apps like
- Facebook to pull ad or public user data
- Shopify to pull sales and shop data
- Google Sheets for spreadsheet operations
- WooCommerce for eCommerce performance data
You don’t need to move contacts across email marketing platforms to access or manage your data. ActiveCampaign lets you keep your data on the platform you wish to use and then use integrations to extract the benefits of having those contacts.
6. Performance Reporting
Get real-time reports on your deals and sales activities using ActiveCampaign. The reports feature lets you know your campaign’s performance across these indicators:
- Subscriptions
- Subscriber engagement
- Automation reports
- Sales rep deal pipelines
- Revenue generation
- Customer attribution reports
ActiveCampaign lets you track your competitors by providing reports of users who switched to competitors.
You also get a funnel report to see how well your email marketing effort converts engaged audiences to buyers.
7. One-on-one Messaging
ActiveCampaign lets you start and manage conversations with current and prospective customers across multiple channels.
Send and receive instant direct messages, which you can also automate in full.
Customers will quickly reach you with questions and orders without losing their messages in your email pile.
More Features
- Automation templates
- Email Templates
- Email drag-and-drop builder
- Branded Forms
- Tags
- Split Automations
Pros
ActiveCampaign is feature rich. You can fully integrate other applications on the platform without losing vital leads and data.
This email marketing software positions itself (and rightly so) as a leading email marketing solution that encompasses other parts of marketing and your CRM needs.
You can enjoy its free email marketing service offering for 14 days.
Cons
Although ActiveCampaign promises many features, most of them are exclusive to users who subscribe to paid plans. Sadly, this email marketing tool doesn’t offer a free plan.
Also, the workflows and features are sophisticated. So this email service provider will demand a learning curve.
Pricing
ActiveCampaign offers four paid plans—Lite, Plus, Professional and Enterprise. The enterprise plan is customizable to meet the peculiar needs of big businesses.
Each plan is billed monthly at:
Lite: $29 per month
Plus: $49 per month
Professional: $149 per month
Enterprise: Customized rate
2. Sendinblue: Best Free Plan and Instant Messaging
Sendinblue provides users with instant messaging features, sales enablement software, and email marketing tools to grow their businesses.
If you’re looking to engage users more instantly through SMS and chats along with your email campaigns, then Sendinblue is the solution. As the best email marketing software for instant messaging, Sendinblue has personalization features to help you engage better with your target audience.
- Unique Feature: Email and SMS marketing
- Target Users: Retailers and CPG, SaaS, media, publishing, public sector, NGOs, and hospitality industry
- Pricing: Starts at $25 per month
Features
1. Email Templates
Sendinblue offers over 40 responsive and professional pre-made email templates from which to choose.
If those are not enough, you can create bespoke email templates. Again, you’ll find the platform intuitive. In addition, you can use templates on multiple devices for the best results.
2. Drag and Drop Email Editor
Modify emails to your taste by simply dragging and dropping items on the campaign template.
Sendinblue is one of the most advanced email marketing services today. For example, it takes personalization seriously. So you can craft the content of your emails to appeal to your target audience better.
3. Email Tracking
If you wish to measure campaign performance rate or monitor engagement on certain emails, Sendinblue provides the option of turning on your Google Analytics tracker.
Google Analytics generates insights by drawing your customer information from all over the internet, including their behavior on social media.
4. Live Chat
Sendinblue lets you initiate instant communication with your site visitors through chat. Live chat is a handy email for engaging your leads at critical moments.
You can install this feature in seconds, assign conversations to your team, and customize the chat feature for your brand.
5. Contact Segmentation
Every contact is different and often has unique preferences.
Target the right audience with the most suitable message by exploring Sendinblue’s segmentation; this categorizes contacts and helps you determine, create and push a tailor-made campaign to a ready market.
6. SMS and Whatsapp Marketing
Sendinblue allows you to send your desired SMS volume to any chosen destination for a token.
You can also reach numerous contacts on your Whatsapp with customized messages about your business.
A recent report says that 69% of internet users use Whatsapp. So, you want to get your message to this audience.
7. Shared Inbox
Does managing all your conversations from a single place appeal to you?
With Sendinblue inbox, you can navigate smoothly between chats from your linked Gmail, Yahoo, or Outlook accounts.
Keep your team and customers updated simultaneously with a simple inbox setup.
This Shared Inbox feature enhances organization.
More Features
- Schedule send
- CRM automation
- Editable signup form
- Push notifications
Pros
Sendinblue’s free email marketing software offers advanced features for startups and supports unlimited contacts. Except you need to do more, you can function solely on the free plan.
As the best email marketing software for initiating instant communication with leads, this email marketing tool promises a simple user interface and instant account setup.
Also, Sendinblue is relatively cheaper compared to similar email marketing providers.
Cons
You can only send 300 emails daily on the free version of Sendinblue. A paid subscription is required to remove the Sendinblue logo from your emails.
Pricing
Apart from the free plan, Sendinblue offers three other monthly plans—Starter Plan at $25, Business Plan at $65 per month, and Enterprise Plan at $1000 per month.
3. Drip: Best for Pre-Built Email Workflows
Drip is a personalized email, SMS, and automation service provider trusted by thousands of brands globally. It provides a seamless email workflow for businesses of all sizes.
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- Unique Feature: pre-built email and SMS workflows
- Target Users: eCommerce industry
- Pricing: starts at $39 per month
Features
1. Pre-built Playbooks
Handling every marketing operation by yourself is overwhelming.
Save precious business time by using any pre-designed Drip templates.
The playbooks with heart-melting welcome series and abandoned cart reminders are ideal for growing your revenue.
Choose a suitable visual workflow and automate it fully.
2. Email Builder
If you like your emails deeply personalized and right on target, you’ll find Drip’s HTML builder useful.
Create 100 percent original content from scratch.
Personalized emails prove to your customers that you go the extra length and they’re special to you.
3. Drag and Drop Editor
Customize emails to capture your brand image using its ultra-easy drag-and-drop email editor.
People and businesses exchange over 306 billion email messages daily. Your audience is already getting tons of messages. Stand out with branded emails.
The visual interface is vibrant and can help boost your creativity.
4. Pop-up Notifications
Get access to form templates that your on and off-site visitors can easily fill out on Drip.
You can redirect, engage, sponsor specific actions, offer discounts to customers and grow your audience with targeted pop-up notifications and forms.
Pop-ups and signup forms convert about 3.09% of site visitors.
5. Real-Time Business Insights
Gain insights on your growth, audience, revenue, and overall campaign performance with Drip analytics and benchmark.
That’s not all.
Drip supports users with personalized guides to help them make informed decisions using these data that lead to business growth.
6. Marketing Automation
Your emails and SMS can run on autopilot without taking on the stress of maintaining correspondence with new and existing customers.
Simply set up revenue-targeted workflows and relax.
Since Drip comes with pre-built workflows, you don’t have to start your automation process from scratch.
7. Single Click Integration
Are you a new or an existing business owner? Drip supports your business on multiple channels.
Fully merge or connect your online store like Shopify, Magento, and other eCommerce tools to your Drip account with just one click. Easy breezy.
You can start conversations on your e-store and finish in your inbox.
More Features
- Segmentation
- Email support
- A/B testing
Pros
Apart from unlimited email sends, Drip lets you access its advanced features and all the tools on its platform during your 14 days free trial.
Users get tailored assistance and live support when they need them. In addition, Drip simplifies the scaling process for businesses.
Cons
Although you get unlimited emails, this plan doesn’t support unlimited contacts and doesn’t offer a free plan. However, you have unlimited features access. But Drip limits usage by the number of contacts.
Pricing
More than ten paid plans starting at $39 up to more than $1,899 and billed monthly. Email contacts vary by plan, but you can send unlimited emails and email support for all paid plans.
4. Constant Contact: Best for Educators, Small Businesses, and Event Organizers
Constant Contact simplifies email marketing for event marketers and small businesses as one of the best email marketing providers. This email marketing solution helps users benefit from their email marketing effort without the typical steep learning curve of complicated email marketing software.
- Unique Feature: Event management tools
- Target Users: Small businesses and event organizers
- Pricing: Starts at $9.99 per month
Features
1. Marketing Automation
Constant Contact empowers small businesses to put their email marketing on autopilot. You can segment your lists automatically and initiate campaigns without manual effort. You can also set drip campaigns and automation to trigger based on your audience behavior, data, or events.
You can resend messages under different subject lines to contacts who didn’t open them the first time.
2. List Building and Management tools
You can access a range of list-building tools on Constant Contact to help you attract and keep leads. In addition, you can access a landing page builder, form builder, text message signup FTW, and a contact management system.
3. Event Management
One of this email marketing service’s biggest selling points is its event management tools. Users can create signup forms for their events, build unlimited landing pages, create email follow-ups, and collect payments using tools available on Constant Contact.
4. Email Templates
Users can find more than 100 mobile-friendly, drag-and-drop email templates on Constant Contact that match different business types and brands. So you will find the appropriate template for the occasion regardless of industry, market, design preference, holiday, event, or other needs.
5. Surveys and Feedback Tools
Constant Contact understands that customer feedback and extra data can improve your marketing performance. You can consider Constant Contact the best email marketing service for getting feedback through surveys and polls.
You can customize these surveys with your branding and logo on your Constant Contact dashboard.
6. Responsive Email Editor
Constant Contact makes email editing a breeze for users with smart columns, undo-redo, an image library, color customizations, fonts, backgrounds, and more. In addition, its preview function lets you see what your email would look like across devices, so you can adjust your design or message to your heart’s content before sending it out.
7. Marketing Calendar
Unlike most email service providers, Constant Contact offers marketing calendars. The feature helps plan your marketing. Marketers can create their messages, schedule them, send, and track them with the help of a marketing planner.
More Features
- Error Checker
- A/B testing
- Landing page builder
- Reporting
- Agency tools
- Signup Forms
Pros
Constant Contact’s focus on small businesses means they’ve designed this email marketing platform with simplicity in mind. And they haven’t limited users’ who need more advanced email marketing automation features.
Its error checker is a good feature to catch bad links and fix issues that might lower conversion. Constant Contact is a great email marketing software for educators, event organizers, and small businesses.
Cons
Constant Contact doesn’t offer a free plan. Although it has simple pricing, this email marketing tool overcompensates higher-paying Plus users and leaves its Core plan users with limited functionalities.
Pricing
Constant Contact offers two paid plans to accommodate two audiences:
- Getting started — $9.99 per month
- Advanced features— $45 per month
However, for more advanced automation features, you’ll need the $449 per month marketing automation offer.
These paid plans come with 30-day money-back guarantees so that any small business can test-drive the tool without commitments.
5. MailChimp: Best Email Design and Marketing AI
Mailchimp is one of the most popular email marketing software available online. It integrates email marketing automation features and creative tools to deliver result-oriented email marketing.
- Unique Feature: Email marketing automation features
- Target Users: Freelancers, agencies, and developers
- Pricing: Starts at $11 per month
Features
1. AI-Powered Design
Mailchimp is an artificial intelligence-enabled creative assistant to automate and personalize your email and newsletter design for your businesses.
The creative assistant uses AI to study your brand and create beautiful, professional designs tailored to your needs.
These AI-powered designs are useful across multiple channels.
2. Subject Line Assistant
Your email subject lines are crucial to your campaign’s success. Barilliance reported that 64% of email recipients open messages based on the subject line.
Thinking and drafting the perfect email subject line to drive customer engagement is often difficult. But not anymore.
Mailchimp’s subject line helper provides real-time feedback and suggestions to guide you.
3. Audience Segmentation
Is your email marketing effort not yielding the desired results? You might be targeting the right audience with the wrong campaign.
Mailchimp helps to categorize your email list according to shared characteristics.
This ensures you send the right message to the right audience for better results.
4. Pre-built Templates
Create professional-looking emails and landing pages in minutes using any of over 100 template designs on Mailchimp.
Campaign templates incorporate content blocks and exciting design elements for your exploration.
5. Smart Predictions
Save yourself the cost of hiring a data analyst using available insight predictions on Mailchimp to analyze data.
Get demographic information about your past, present and prospective customers at your fingertips. These predictions help you make better decisions that affect your brand.
6. Marketing Automation Features
Automate your brand marketing workflows and drip campaigns to get the work done in just a few clicks. Set up the processes new email subscribers will go through before conversion.
Send automated welcome notes, product notifications, abandoned cart reminders, and other vital information about your brand.
7. Image and File Editor
Alter, sync, and save your images or files with Mailchimp’s robust content studio.
8. Website Builder
Create a unique search-engine optimized website with Mailchimp’s free website builder.
No special coding or website design experience is needed. Instead, get right into it with your domain name and a clear idea of what you hope to achieve.
More Features
- Pop-up form
- Marketing CRM
- A/B testing
- Analytics
- Integrations
- Appointment scheduler
Pros
Mailchimp is easy to use, and its creative assistant takes away the mental hassle of creating original content regularly. Apart from its free plan, this email marketing service offers unlimited contacts on its Premium plan.
Cons
The free version only allows 500 contacts, and Mailchimp’s monthly email sends are limited across all paid plans.
Pricing
Apart from MailChimp’s free plan, paid plans start from $11 per month, and the Premium plan starts is $299 per month.
6. Klaviyo: Best eCommerce Marketing Automation
Klaviyo is an eCommerce-centered email marketing platform that pools data to create workflows and enhance business growth.
Klaviyo promises users an experience, a unified database, and a learning platform guaranteed to launch their businesses to new heights.
- Unique Feature: Personalized benchmarks
- Target Users: eCommerce
- Pricing: Starts at $45 per month
Features
1. Email Marketing
Develop, personalize and automate your emails to portray your brand essence with Klaviyo.
This email marketing platform promises to help users maximize revenue, improve repeat sales, and increase customer retention using well-timed personalized email messages.
Klaviyo uses customer behaviors like these to target your messages better:
- Abandoning carts
- Items they ordered
- Recently viewed products
And also incorporates group behaviors like these:
- Bestsellers
- Newest products
- Most viewed products
So, whether customers appreciate group behavior or tend to repeat a behavior, Klaviyo picks up on that signal to improve your sales.
2. Precise Segmentation
Klaviyo automatically syncs customers’ data from their first interaction with your brand. Segmentation is swift, specific, and happens in real-time.
Categorize customers in similar demographics or those with shared traits together. This will ensure they get appropriate email messages guaranteed to trigger recipients.
3. In-built Signup Forms
Get to know your customers better and build your email subscriber list with pre-built forms. Klaviyo forms can be embedded in the content or pop up when visitors land on your page.
4. Professional Templates
Klaviyo provides over 100 SMS marketing and email templates to suit your brand. You don’t have to rack your brain trying to come up with authentic messages all the time. Pick expertly crafted
5. Integrations
Klaviyo lets you move data across apps without a hitch.
This email marketing solution supports over 220 platforms that cater to eCommerce functions like payments and order management.
6. Benchmarks
The eCommerce sector is highly competitive. So stay ahead of your peers. Catch market, industry, and emerging trends on time. And compare your growth with businesses selling similar products.
Benchmark helps you know where you stand in the grand scheme and what others are doing differently to achieve better results in your field.
7. SMS Chats
Scale your business with direct SMS messages to old and prospective customers.
SMS makes communication easier, faster, and less formal. So you can talk to customers around the globe on the go.
8. Broadcast Newsletter
Create the perfect newsletters about your brand and distribute them to your audience through their most preferred channel (email or SMS).
Broadcasts are one-off messages you can easily design without professional help. Klaviyo makes the process faster with send time automation.
More Features
- Drag and drop email editor
- A/B Testing
- Multichannel attribution
- Custom reporting
Pros
Klaviyo targets eCommerce brands squarely. This targeting helps users of this email marketing platform optimize for result-driven marketing automation. Users can get a free plan on this email software.
Klaviyo is feature packed and specializes in increasing revenues for businesses.
Cons
The free version has limitations. And Klaviyo allows only a few integrations compared to other email marketing service providers. So, this email marketing solution is only good if you won’t be heavy on integrations.
Pricing
Klaviyo offers a free plan for starters. After that, the email plan starts at $45 per month, and you pay $60 per month to access all the tools in the email and SMS marketing plans.
7. Campaign Monitor: Best for Transactional Emails and Autoresponders
Campaign Monitor prioritizes ease and efficiency in delivering email marketing services to businesses.
The platform assures users of helping them to create memorable emails that convert and drive engagement.
- Unique Feature: Expert email marketing
- Target Users: Tech brands, media agencies, marketers, and charities
- Pricing: starts at $9 per month
Features
1. Email Templates
As a business owner who is always on the go, creating an email from scratch is time-consuming. This email platform offers free brandable email templates.
Freely choose from the stash of professional templates and save yourself the stress and time it takes to design.
2. Custom Emails
This email platform harnesses customers’ data from your website, apps, and eCommerce tools to enable you to craft and deliver personalized emails to them.
A Campaign Monitor report shows marketers record a 20% sales increase and 26% more open rates when they send personalized campaigns.
As the best email marketing software for transactional messages and autoresponder, this tool lets you deliver personalized experiences to your customers for as low as $9.
3. Transactional Emails
Sending messages that trigger specific actions from recipients has never been easier.
This email software allows you to create, modify and enhance your communication with customers using bespoke transactional emails.
4. Actionable Analytics
As one of the best email marketing platforms, this popular email marketing service offers actionable email analytics you can access in just a few clicks. So you can rest assured of practical insights into your business performance.
Popular email marketing services like this email software gives you access to an interactive dashboard to measure results across metrics like these:
- Email campaigns
- Automated journeys
- Transactional emails
And others.
As one of the best email marketing platforms, this email software provides actionable insights from your top-performing campaigns that you can deploy across other campaigns.
5. Email Experts
Enjoy round-the-clock professional support services from one of the best email service providers.
If you run into technical problems, you can count on Campaign Monitor’s expert team at any time. From funnel to deliverability experts, you can get all the helps you need for your email marketing campaign with this feature.
6. Email broken link review
As one of the best email marketing providers, this tool helps you find and fix broken links that might hurt your campaign efforts. The Link Review tools work in this capacity.
This tool scans your messages, flags any missing or broken links, and validates them.
Image Credit: Campaign Monitor
7. Customizable Signup Forms
A signup form is a helpful tool that persuades customers to take the extra step into your business.
Direct the ideal audience to the right section of your business with editable signup forms.
You can also add a subscribe icon on your website’s landing pages.
More Features
- SMS marketing
- Segmentation tools
- A/B testing
- Image Gallery
- Campaign tags
- Email broken link review
- Integrations
Pros
Campaign Monitor is easy to use and offers affordable feature-loaded paid plans for all business sizes.
Cons
The SMS feature on Campaign Monitor is only available to contracted customers sending texts to the USA, and it doesn’t offer a free plan.
Pricing
Three paid plans are billed monthly with prices starting as follows:
- Basic: $9 per month
- Unlimited: $29 per month
- Premier: $149 per month
This email service provider’s prices changes per plan as your list grows, but you can send unlimited emails on the Unlimited and Premier plans.
8. Moosend: Best Value for Unlimited Emails
If you’re looking for pocket-friendly email marketing services that deliver results, try Moosend.
Moosend is designed for small and big businesses seeking impressive emails that resonate with their audience.
You can send a limitless amount of emails to suit your business needs.
- Unique Feature: Weather-based personalization and evergreen campaigns
- Target Users: Saas, publishers, eCommerce, non-profit, travel, and agencies
- Pricing: Starts at $9 per month
Features
1. Drag and Drop Email Editor
Whatever inspiration you have when recreating an email campaign, simply drag and drop it with Moosend’s powerful email builder.
You can also design your email campaigns with HTLM—you have full control over how MooSend works for you.
2. CRM Automation Features
Build lasting and rewarding relationships with customers by automating basic CRM functions.
Handling every customer’s need is tedious and time-consuming. But you must make each customer feel special to ensure continuous patronage.
Automate basic CRM operations and focus on bigger tasks.
3. Landing Pages
Your website landing pages help you convert visitors better—MooSend lets you create responsive and catchy landing pages to increase your site’s conversions.
4. Ready-to-use Templates
MooSend lets you save time with pre-built subscription forms, landing pages, and newsletter templates.
Simply flip, personalize and use your most preferred template from this email marketing service provider.
5. AI-Powered eCommerce
Moosend provides eCommerce email marketing solutions to users, from abandoned cart reminders to product recommendations.
Like other best email marketing services on this list, MooSend uses artificial intelligence to help your business make more sales with email.
6. Forms
Design lead-generating subscription forms for onsite visitors.
When your landing pages receive visitors, they receive your pop-up or embedded forms immediately. Information from these forms goes to segment, retarget, and drive customer engagements.
7. Integrations
You don’t have to let go of your best CRM, CMS, and eCommerce tools when moving to MooSend.
Bring your marketing tools or apps and integrate them into your MooSend account. This email service provider lets you connect your integrations without a developer’s help.
More Features
- Custom reports
- Site tracking
- Segmentation
- Product recommendation
- Transactional emails
Pros
Moosend affords you access to powerful email marketing tools at a relatively cheaper rate.
Cons
The basic paid plan excludes account managers who provide expert support to users. Moosend also limits the number of email subscribers by payment plan.
Transactional emails are available to pro and enterprise subscribers, and no free plan exists.
Pricing
MooSend offers a 30-day free trial. But its pricing starts from $9 per month.
9. Omnisend: Best Email Marketing Service for Shopify
Omnisend is the best email marketing tool with eCommerce optimizations and pre-designed workflows.
This email marketing service reduces the work involved in running a thriving eCommerce business by relying on automation.
- Unique Feature: eCommerce email and SMS automation
- Target Users: eCommerce, startups, and SMEs
- Pricing: Starts at $16 per month
Features
1. Drag and Drop Editor for Content Creation
Your emails and campaigns must be consistent with your brand identity and message. The drag-and-drop email content editor lets you modify in-built templates to suit you.
2. Automated Push Notifications
Attract, retarget and convert web visitors with personalized push notifications. Set automated reminders for cart or browse abandonment and transactional emails beyond just offering a basic email marketing service.
3. Audience Synchronization
Integrate contacts into your Facebook and Google for better and on-target ads. Omnisend harmonizes your contact every 5-15 minutes, keeping you up-to-date. It also supports cookie-less advertising, which is good for when Google deactivates cookies on Chrome.
4. SMS Marketing
You want to handle all your SMS and emails on a single email marketing service to keep you abreast of customer conversations.
Also, you can automate SMS by including it in your marketing workflow, so customers get timely and thoughtful messages.
Onmisend boasts a 47.7% higher conversion rate in users who combine SMS and email marketing.
5. Migration
Omnisend makes the switch to their email marketing service easy and seamless for users, specifically eCommerce brands.
As a popular email marketing service, Omnisend integrates with eCommerce platforms like Shopify, WooCommerce, and BigCommerce.
6. Hyper Segmentation
Omnisend’s intuitive segmentation helps you understand your audience better to serve them better.
Increase your sales and campaign by targeting an audience based on purchase behavior and their unique journeys on your website.
Also, monitor customer lifecycle phases to develop and execute a better retention strategy.
7. Multichannel eCommerce Marketing
Omnisend engages your eCommerce customers from different channels in one place. All your marketing activities, email campaigns, ads, and sales happen on the Omnisend platform.
You can finally keep an eye on all your important data and audience.
More Features
- Live support
- Forms
- Campaign builder
- Sales report
- MMS
Pros
Omnisend is purpose-built for eCommerce businesses and integrated with 100+ eCommerce stores like Shopify and wooCommerce. So, you only need one click to start your eCommerce journey.
Plus, you can start exploring this email marketing software on a free plan.
Cons
Omnisend targets eCommerce users and offers limited features for other industries. But you can use the free plan to test drive it.
Pricing
The free plan is available for 250 contacts, but you can upgrade to paid plan starting at $16 per month to enjoy premium offerings.
10. Mailerlite: Best for Email Campaign Tracking
Mailerlite is an affordable email marketing service that offers growth-focused email solutions to customers.
It integrates your e-store with most email marketing tools to increase conversion. Mailerlite also incorporates ultra-tracking technology to deliver the most accurate insights on your marketing campaigns.
- Unique Feature: Auto resend campaign
- Target Users: Marketers, writers, publishers, eCommerce
- Pricing: Starts at $9 per month
Features
1. Newsletter Editor
Newsletters are a great way to keep customers informed and updated about your product and services. Create outstanding newsletters from scratch or touch up existing beautiful designs.
2. Website Designer
Every business needs a responsive and attractive website where prospective customers can interact with their brands—most email signups happen on your website anyway.
Utilize Mailerlite’s drag-and-drop website builder to design your business’s lively and engaging website layout.
3. Email Automation Features
Image Credit: Mailerlite
Monitor email clicks, customer behavior, and response to your emails to enable you to strategize. Automated emails handle follow-ups, email resends, and action prompts based on analyzed data.
4. Email Verifier
Mailerlite performs routine checks and deep cleaning on your email list to weed out inactive subscribers, dormant accounts, and spammy contacts.
Enjoy a fully optimized email list 24/7.
5. Blog Creator
Use its drag-and-drop builder to craft attention-grabbing blog posts to build your audience and share your unique ideas with your community.
Blogs are an important marketing strategy to adopt for your business. According to statistics, 77% of internet users read blogs.
Leverage the power of blogs and increase your site clicks.
6. Landing Page Gallery
Your prospective customers need an online location to interact with your business. This could be a landing page.
Choose from a range of templates for a mobile-friendly landing page. So you have one less thing to worry about in building your email marketing campaign.
7. Digital Products Marketing
Mailerlite offers an avenue for users to sell virtual products like ebooks, online courses, or other digital services.
Set up websites and include a payment gateway for easy patronage.
You can equally promote your digital products on Mailerlite.
More Features
- Signup forms
- Email automation
- Newsletter subscription
- Analytics and tracking
- Facebook integrations
Pros
Mailerlite is simplified for even beginners to understand. Also, the email marketing service integrates with Shopify.
Pricing is fair, and you can enjoy up to 30 days free trial period for all paid plans to decide if you want to continue or not.
Cons
The free version is only open to one user and has limited functions and features.
Pricing
Free for up to 1000 subscribers. Monthly billing based on their annual plan:
- Growing Business: $9 per month
- Advanced: $19 per month
- Enterprise: Custom pricing
11. ConvertKit: Best for Creators
ConvertKit targets creators and builds its features around their needs to attract, engage and monetize their audience. As a result, users can build, manage, and earn a living from your audience on a single platform.
- Unique Feature: Creator pro
- Target Users: Creators (authors, musicians, coaches)
- Pricing: Starts at $9 per month
Features
1. Automated Email Marketing
ConvertKit lets you breeze through the email writing process by automating every stage. For example, schedule email sends, deliver welcome messages, and group subscribers automatically.
2. Advanced Creator
ConvertKit’s creator pro takes the creator business a notch higher. This feature allows subscriber scoring, newsletter referrals, timely support, and teamwork and provides deliverability reports.
This is the best email marketing tool for mainstream creators.
3. Email Design
Create, edit, and optimize your emails to convert faster. ConvertKit makes email designing easy and more fun.
You can choose from previous templates and flawlessly modify the font, color, or body of your emails.
4. Email Opt-In Forms
Whether you want to choose from numerous form templates or create a customized form yourself, ConvertKit got you covered.
Access free signup forms to retarget your audience.
5. Commerce
Turn your passion into a source of income with ConvertKit’s eCommerce channel, which enables you to sell or buy digital products easily.
Package and monetize your knowledge as ebooks, online courses, newsletters, music, or presets and sell to a willing audience.
6. Third-party Integrations
Integrate your ConvertKit to your most preferred third-party apps. You can access eCommerce, lead capture, ads, CRM, and many other third-party integrations.
7. Paid Newsletter
If you have rich content and a list of loyal readers who enjoy them, ConvertKit can help you earn from newsletters.
Create customized newsletters targeted at the right audience and put a price on your knowledge.
Mailerlite provides free newsletter templates.
More Features
- Audience tag
- Advanced Reporting
- Community support
- Broadcasts
- Automation builder
Pros
ConvertKit promotes the creator business and is positioned to help creatives sell their products.
The free plan supports 300 subscribers with unlimited emails, forms, landing pages, and other email marketing features.
What’s more?
You get two months of free email marketing services when you opt for annual billing.
Cons
Features on ConvertKit are purpose-built specifically for creatives making the email marketing service a poor choice for other industries.
Migration to ConvertKit from any other email marketing tool is unavailable on the free version. Also, the creator plan only allows for a single team member addition.
Pricing
Free for up to 300 subscribers. Monthly billing begins at $9 per month for Creator and $25 per month for Creator Pro.
12. Sendy: Best Low Budget and Self-Hosted Solution
Sendy uses Amazon Simple Email Service (SES) to deliver the best email marketing software for users who would like a solution that’s 100x cheaper than competitors.
Sendy is one of the most affordable email marketing services in the market.
Users don’t need to pay monthly subscriptions as this self-hosted email marketing service bills only the number of emails sent. However, you’ll need to buy, install, and update the Sendy email marketing software.
- Unique Feature: Low-budget email sends
- Target Users: eCommerce, SMEs
- Pricing: Pay as you use
Features
1. Cheap Email Sends
Sendy offers the lowest low-price email send rate in the market. For example, you pay only $1 for every 10,000 email messages.
The affordability doesn’t affect deliverability and speed as it uses the widely trusted Amazon SES. So, you can achieve your email marketing goals on a low budget.
2. Email Campaign Reports
Get timely reports on your campaign performance and other marketing activities on the platform.
Reports give updated insights on your site activities to help you focus your energy on marketing efforts that produce the most results.
Reports are organized into beautiful visual representations like charts to simplify data.
3. Autoresponders
You can’t determine when customers will visit your site or indicate interest in your product.
But with auto response in place, you can rest assured that you’ll miss nothing.
Follow up on email subscribers without being present around the clock. Set marketing automation to answer inquiries, provide feedback, and engage customers while you’re away.
4. Email Clean Up
Sendy’s Housekeeping ensures your email list stays clean and relevant so you can channel your marketing efforts to the right audience.
Prune out redundant contacts, uninterested subscribers, and wrong email addresses, clogging your sales progress wheel.
5. Integrations and Zapier
Image Credit: Sendy
Explore many third-party apps like WordPress and thousands of marketing tools on Zapier by integrating Sendy with them.
The integration process is easy, but if you need expert support, the Sendy community is there to assist you at no cost. However, Sendy may charge a fee if you need them to help you install their email marketing software on your hosting server
6. Personalized Domains and Brands
Create your branded domain to increase brand awareness and customer trust. Let your URL capture your brand.
7. Personalized Fields
Save information about your subscribers on your created custom field. Stored data ranges from names to emails and demography.
Information from Sendy’s custom fields is useful in segmentation and audience tags when designing newsletters.
More Features
- Subscription forms
- Subscriber segmentation
- Webhooks
- Google Analytics integration
- Personalized tags
Pros
Sendy is feature-rich for a low-budget email marketing platform.
Users only pay for emails sent. And the one-time fee required to use Sendy is refundable if you don’t get desired results—but this is case-by-case.
You can install Sendy on one domain but host emails for multiple domain names.
Cons
Sendy runs on your web server and requires a license to set up. Requires updating to newer versions from time to time. Unfortunately, this tool doesn’t support a free plan.
Pricing
No monthly payment plan.
- One-off $69 is to buy this email marketing software
- Pay $1 for every 10,000 emails sent.
FAQs
What is the best email marketing software to choose?
Choosing an email marketing platform is tough. But you can make it slightly easier with a checklist.
Use this checklist to make your decision easier:
- Understand the nature and purpose of the emails you intend to send.
- Decide on the most important features your ideal email marketing software must possess.
- Prepare your testing team
- Develop a shortlist of productive apps.
- Carefully assess each shortlisted app with your team.
- Start exploring any free email marketing service you can access.
What are the categories of marketing emails?
- Email Newsletters: they’re newsletters that contain vital brand information.
- Transactional Emails: facilitates or updates commercial transactions, e.g., order confirmation email.
- Behavioral Emails: on-target messages based on user behavior to previous messages on your site or third-party tracking sources.
What is B2B email marketing service?
B2B email marketing involves sending messages and email campaigns to businesses rather than individuals.
In a B2B marketing scenario, the communication link is between your business and another business.
Your targeting, product, and marketing activities are channeled toward converting other businesses to loyal customers.
How often should you send out marketing emails?
Frequent emails can turn customers off and make them unsubscribe from your list quickly. Ideally, you should drastically increase emails from twice monthly to once weekly.
Research shows that 33.3% of businesses send out emails weekly.
Whatever you decide, ensure to analyze progress reports and use insight to determine whether to increase or reduce the number of emails sent.
What is the importance of email marketing?
Email marketing helps businesses gather, manage and engage new site visitors. You can also keep existing customers updated on your latest offerings.
It costs 500% more to gain new customers than to retain an existing one. So, use email marketing to keep your loyal customers engaged.
What is the average ROI for email marketing?
Email marketing gives a significantly higher return than other types of marketing, like digital or traditional marketing.
You gain $42 per $1 invested in email marketing campaigns. This makes email marketing the most preferred digital marketing strategy for businesses.
Does email marketing increase sales?
Email marketing is an efficient and cost-effective approach to marketing across different industries.
Consumers who receive email offers are 138% more likely to patronize a business because of email marketing campaigns than those who don’t.
Hence, email marketing increases sales, lead generation, and overall brand engagement.
Summary
The email marketing space is rife with email marketing services built to meet different user needs.
So, choosing the right email marketing service from the pool of options can be tasking.
But we’ve highlighted the top email marketing services and features you should consider when migrating your email service to a different platform. Of course, Active Campaign would be the best email marketing service on this list if we must choose one.
Explore any of the best email marketing software mentioned above, and let us know if you need help.
Featured image by storyset on Freepik
The post 12 Best Email Marketing Services for 2022 (Ranked) first appeared on Webdesigner Depot.
New Zealand Rugby (NZR) a annoncé la signature d’un partenariat majeur pluriannuel avec SAP afin d’accélérer la transformation numérique de l’Union de Rugby. SAP, tout premier grand partenaire technologique de NZR, devient à la fois un Partenaire Officiel Mondial Premium, un Partenaire Technologique Officiel, et le Partenaire Officiel des Logiciels Cloud des « équipes en noir »*, notamment les All Blacks et les Black Ferns.
Leader du marché des logiciels d’application d’entreprise, SAP possède l’expertise, les solutions et l’envergure nécessaire pour créer une infrastructure technologique plus efficace, connectée et innovante pour NZR. Les deux organisations collaboreront pour identifier et mettre en œuvre des solutions Cloud novatrices, et connecter les données dans des domaines clés, afin de fournir un avantage concurrentiel sur et en dehors du terrain aux équipes, et plus largement à tout l’écosystème de NZR.
Ce partenariat permettra à NZR d’exploiter les solutions SAP et d’innover dans quatre domaines clés : créer un système de gestion intégré pour diriger et améliorer ses opérations, parfaire l’expérience des supporters, réaliser des objectifs de développement durable pour l’organisation et explorer la manière dont l’utilisation des données et des solutions peut favoriser la performance des équipes.
- Opérations organisationnelles : l’utilisation d’un hub digital de solutions SAP pour créer des systèmes interconnectés permettant à NZR de tirer le meilleur parti de la puissance de ses systèmes et des données hors terrain, afin de mieux soutenir leurs équipes en place.
- Performance de l’équipe : en implémentant SAP SuccessFactors et en se dotant d’une source unique de données RH, NZR compte améliorer l’expérience de ses membres et leur permettre ainsi d’atteindre leur plein potentiel.
- Expérience des fans : créer de nouvelles façons de se connecter et de dialoguer avec la base de supporters locaux et mondiaux de NZR, tout en exploitant les nouvelles technologies et plateformes, afin qu’ils se rapprochent de leurs équipes et joueurs préférés.
- Impact environnemental : exploiter les solutions et les capacités numériques permettant à NZR de gérer de manière holistique ses performances en matière de durabilité, tout en soutenant la stratégie plus large de NZR en matière de responsabilité sociale et d’environnementale (RSE).
Angela Nash, Chief Information & Technology Officer de NZR, a déclaré : “La NZR entreprend une transformation numérique de grande ampleur qui nécessite le soutien et l’expertise d’une organisation technologique internationale, pour nous aider à réaliser notre objectif : devenir l’Union de Rugby la plus avancée sur le plan technologique dans le monde. SAP est à l’avant-garde de la transformation numérique au niveau mondial et dispose des outils nécessaires pour nous aider à mettre en place une équipe d’experts qui, non seulement partage notre vision, mais dont les compétences et les capacités sont de renommée internationale. Nous sommes ravis qu’ils soient notre premier partenaire technologique et qu’ils travaillent avec NZR sur toutes les plates-formes clés afin d’examiner, d’améliorer et de nous permettre de fournir des systèmes technologiques qui garantissent que nous sommes les meilleurs sur le terrain et en dehors.”
Scott Russell, Executive Board Member & Customer Success, commente :
“New Zealand Rugby s’est fixé un objectif ambitieux : devenir le collectif de Rugby le plus avancé technologiquement au monde. En tant que tout premier partenaire technologique de l’organisation, SAP peut aider NZR à atteindre cet objectif en favorisant la transformation numérique dans tous ses domaines d’activités et en introduisant des technologies révolutionnaires qui aideront les équipes de NZR à donner le meilleur d’elles-mêmes – et à gagner. ”
SAP et NZR mettront également l’accent sur le développement de programmes et d’initiatives supplémentaires visant à promouvoir et à célébrer la diversité et l’inclusion.
Grâce à ce partenariat, SAP bénéficiera de divers droits et avantages, notamment le marquage et la signalisation dans les stades et sur le terrain pour les matchs gérés par NZR, le marquage sur toutes les plateformes numériques, les interventions des joueurs et des rencontres exclusives avec les équipes et les joueurs.
*Les « équipes en noir » de la NZR – les All Blacks, les Black Ferns, les All Blacks Sevens, les Black Ferns Sevens, les Māori All Blacks, les All Blacks XV et les All Blacks moins de 20.
À PROPOS DE NEW-ZEALAND RUGBY
Fondé en 1892, New Zealand Rugby s’efforce d’inspirer et d’unifier les Néo-Zélandais à travers le rugby. Notre objectif est de diriger, soutenir, développer et promouvoir le jeu national de la Nouvelle-Zélande, en mettant le rugby au cœur de chaque communauté. Le système de haute performance de NZR s’efforce de promouvoir les compétitions que nos fans aiment, d’encourager les talents qui peuvent représenter nos équipes en noir et d’être leader mondial sur et en dehors du terrain.
À PROPOS DE SAP
La stratégie de SAP est d’aider chaque entreprise à fonctionner comme une entreprise intelligente et durable. En tant que leader du marché des logiciels d’application d’entreprise, nous aidons les entreprises de toutes tailles et de tous secteurs à fonctionner au mieux : Les clients de SAP génèrent 87 % du commerce mondial total. Nos technologies d’apprentissage automatique, d’Internet des objets (IoT) et d’analyse avancée permettent de transformer les activités des clients en entreprises intelligentes. SAP aide à donner aux personnes et aux organisations une connaissance approfondie de l’entreprise et favorise la collaboration qui leur permet de garder une longueur d’avance sur leurs concurrents. Nous simplifions la technologie pour les entreprises afin qu’elles puissent utiliser nos logiciels comme elles le souhaitent, sans interruption. Notre suite d’applications et de services de bout en bout permet aux entreprises et aux organismes publics de 25 secteurs d’activité dans le monde entier de fonctionner de manière rentable, de s’adapter en permanence et de faire la différence. Grâce à un réseau mondial de clients, de partenaires, d’employés et de leaders d’opinion, SAP aide le monde à mieux fonctionner et à améliorer la vie des gens. Pour plus d’informations, visitez le site www.sap.com.
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