Articles

Live chat is one of the most powerful tools for customer experience in the current marketplace. 

In a world where customers are constantly connected to the online world, online chat is a reliable way of getting quick solutions to common problems. 

Today’s consumers prefer talking to an agent over chat to calling a contact center, and they often feel that live chat is less frustrating than waiting for the right person to answer the phone. 

Of course, like any digital tool, live chat is only effective when using it correctly. Today, we’re going to show you the crucial KPIs you need to consider if you want to ensure that your chat strategy is delivering a tangible return on investment. 

The Most Important Metrics to Measure for Live Chat

These days, implementing live chat tools is easier than ever. 

You don’t necessarily need to hire a professional developer unless you want a specialist widget with specific functions and unique branding. Many plugins and tools for sites built on Shopify and WooCommerce allow you to instantly access chat functions. 

However, just because implementing live chat is easy doesn’t mean that there aren’t countless ways for your strategy to go wrong. Keeping an eye on these crucial KPIs and metrics ensures you’re making the right impression with your chat strategy. 

1. First Response Time

First response time is a crucial live chat metric. This measures how long customers need to wait before someone responds to them. Technically, this metric only refers to how quickly an actual agent responds to your customer, so automated “thanks for getting in touch” messages don’t count. However, immediately responding with one of those messages can convince your audience to stick around for a little longer. 

The faster your agents can respond to messages and solve problems, the better your brand reputation becomes. The good news is that a good live chat strategy can lead to pretty quick response times. The average time for an agent to see a live chat message is around 2 minutes and 40 seconds.

To improve your FRT statistics, make sure you:

  • Invest in chatbots: AI chatbots can support customers 24/7 with handy, self-service functionality. These tools will also filter out the customers waiting for an agent who can find a solution to their problem on your FAQ page.
  • Prepare canned responses: Quick responses to common queries can help you to address a problem much faster. In addition, preparing canned responses will ensure that your team members can quickly respond to more customers. 
  • Increase your resources: Ensure you have the right hand and enough agents to handle peak demand.

2. Average Resolution Time

The first response rate only looks at how quickly someone responds to a customer’s message for the first time. However, it doesn’t show how rapidly you deal with client problems. Average Resolution Time is the metric that helps to measure customer satisfaction by seeing how long it takes to get to a point where your customer can close the chat. 

If it takes too long for your employees to solve problems, there’s an increased risk of your customers becoming annoyed and frustrated. Additionally, the longer agents take dealing with each individual chat, the more other consumers will have to wait for someone to become available. Finally, the longer it takes to resolve an issue, the more customer satisfaction decreases.

The key to success is ensuring that the right agent deals with the correct customer and that everyone on your team is empowered with the appropriate tools and information. Boost resolution time by:

  • Giving customers a quick self-service solution: For common questions, make sure that you have an FAQ section that you can direct your customers to. In addition, a chatbot that can offer quick canned responses to regular queries can save time. Plus, they’re great for reducing the pressure on your agents’ shoulders. 
  • Integrate CRM tools with live chat: Make sure your agents have access to information about each customer as soon as they start the conversation. This information should include the customer’s name, what they’ve purchased before, and if they’ve issued any support tickets. Integrating with the CRM makes it easier for agents to jump straight into the action without needing the customer to explain everything first. 
  • Keep resources handy: Your team members should have instant access to all the information they need to answer customer questions. Ensure that searchable data repositories are available for everyone on your live chat team. 

Remember, routing tools that automatically send customers to the agent with the proper knowledge or skills will also improve response times and reduce the number of times a customer needs to repeat themselves. 

3. Chat to Conversion Rate 

Live chat tools aren’t just an avenue for problem resolution. Although customers can get excellent service through live chat, they also look to chat to collect information before a potential purchase. Around 38% of customers say that they end up purchasing a positive live chat experience. 

The live chat app on your website can provide real-time assistance for sales queries, converting leads, and maximizing your return on investment. However, to determine how successful your chat system is at encouraging sales, you must look at the chat to conversion rate metric. 

Essentially, you measure the number of chats your company has been involved in, then compare that number to the total number of conversions from those customers. It might be helpful to narrow down your results here by using your data and analytics tools to separate your total number of live chats into those intended for sales information and those requiring assistance. 

If your chat to conversion rate isn’t as high as you would like, there are lots of things you can do to start making a positive impact:

  • Automatically launch a chat: As soon as someone comes to your website, launch a chat window with a bot that asks whether you can help your customer. You can even include a list of commonly asked questions so your customer can get help faster. 
  • Follow up on chat conversations: Make sure you follow up on any questions that customers ask on your chat widget with an email. This is a great way to reach out to customers that may have been distracted and ended up abandoning their cart.
  • Personalize suggestions: Use AI insights and information from your customer management tools to determine which products are most likely to appeal to each customer, then suggest those items. Remember to ensure that your tone of voice in the chat matches your brand too. 

Remember, the faster you can answer customer queries and address their concerns with your live chat strategy, the more likely the chat will lead to a sale. Ultimately, customers are convinced to purchase when they believe they can trust your business to deliver excellent experiences. 

4. Customer Satisfaction Score

The customer satisfaction score is probably one of the most critical metrics in any customer experience strategy. It directly measures customer satisfaction levels and gives you an insight into how well you’re doing from the perspective of your target audience. 

The best way to measure CSAT through live chat is to add a survey to the end of the chat session. For instance, you could ask, “How would you rate this session on a scale of 1 to 10”. Then, based on the score, you’d calculate a “Net Promotion Score.” Each score falls into one of three categories: “Detractors 0-6”, “Passives 6-8,” and “Promotors 9-10”.

The more information you collect about your CSAT score, the easier it will be to determine where you’re going wrong with your live chat strategy. On the other hand, if the score is pretty good after a chat session, you’re probably on the right track. To improve your overall score:

  • Encourage feedback: Getting people to leave feedback, even on a live chat app, can be difficult. Offering customers the chance to win something in exchange for their insights could help you to get more data. 
  • Follow up: Connect with your “detractors” to find out what you did wrong. Follow up in the live chat session by asking if they’d like to leave a more comprehensive review. Alternatively, you can send an email asking for additional information. 
  • Reach out to promotors: Connect with the people who give you the most favorable scores to ask them for their insights. Find out what they enjoyed most about the experience and request a review that you can place on your website for social proof. 

5. Missed Opportunities

The longer someone waits for you to answer their question in a live chat or respond to their initial message, the more likely they’ll give up on the conversation. Unfortunately, this means that your company ends up with missed opportunities. You lose the chance to potentially make a sale, delight a customer, and strengthen your brand reputation.

While you might assume that your customers will know you can’t be available to answer all of their questions immediately, that’s not the case. INC tells us that 51% of consumers believe a business should always be open. So every missed chat is another negative mark against your reputation. 

If you discover that your team is missing a lot of chat chances, this could be a sign that you don’t have enough resources available in this area. However, there are a few ways that you can reduce your chances of missed opportunities, such as:

  • Hiring more team members: If you know that there are times of the year or week when you have peaks in demand, ensure that you have the correct number of staff members available. 
  • Using chatbots: Chatbots won’t be able to answer all customer questions, but they can deliver quick responses to commonly asked queries and reduce the risk of lost opportunities.
  • Provide alternative forms of communication: if your customer can’t reach you on live chat, make sure that there are other options available, like a phone number and email address or a form where your customer can automatically submit a ticket. 

6. Total Number of Chats and Tickets

Keeping track of the total number of tickets your customers submit, alongside the number of chats your employees engage in, will give you helpful information. First, the total number of conversations shows how many customers are taking advantage of your live chat function on the website. 

You’ll also be able to compare your total number of chats to the number of resolved problems you deal with for your customers. For example, comparing your total number of chats to an unlimited number of tickets shows you how many customers have been left to rely on other sources of communication. You can also see how good your employees are at following up with tickets issued by customers. 

When you’re analyzing your number of tickets and chat sessions, you might notice that many of the queries you dealt with were connected to specific questions or topics. If that’s the case, you might be able to create a new FAQ page for your customers or provide your chatbot with extra information that it can use. 

If you’re getting more support tickets through alternative means than live chat, it might be time to ask yourself what’s wrong with your live chat performance and why your customers choose not to use it. 

Improving Live Chat CX for Your Business

Live chat can be a powerful tool for improving customer experience and an excellent way to strengthen your relationship with existing and potential clients.

Step into the shoes of your customer and discover what it feels like to walk through the whole live chat experience, from the moment that you send a request to the live chat team to the moment when you close down the chat with a solution to your problem. Other quick tips include:

  • Getting the software right: Make sure your live chat app is easy for your end customers and your employees. The chat app you use should be convenient and suit your brand. It also needs to collect information effectively without causing problems like GDPR and regulations. Get a developer involved if you think you have a problem with your chat functionality. 
  • Guide your team: Remember that your team needs to know how to use the live chat tools available effectively if they’re going to deliver the best results to your customers. Make sure you give your employees scripts to deal with problems if needed. In addition, chatbots that can quickly grab information from integrated CRM tools and other solutions could make your agents’ lives much more manageable. 
  • Pay attention to feedback: Ask your customers for feedback on their live chat experiences whenever you can. Ensure you pay attention to what they say they like and dislike about the encounter. If you can listen to your customer’s opinions, they’ll give you a lot of helpful information to work with when you’re enhancing and optimizing your live chat strategy. In addition, listening to your audience shows that you have their best interests at heart.

Remember, as well as customer feedback; you might be able to ask your employees for their insights into how you can improve live chat performance too. Employees also work with these tools regularly, so they know which features are more problematic than others. 

Measuring and Improving Live Chat

Live chat functionality isn’t something that you implement into your website and forget about. Instead, like any form of customer service or engagement tool, your live chat solution should be something you test regularly and constantly update to suit your customers’ needs. 

Knowing which metrics to measure when examining live chat functionality and performance will boost the experience you can give your audience and even open the door for better relationships with clients in the long term.

Source

The post How to Measure Live Chat Performance first appeared on Webdesigner Depot.

Source de l’article sur Webdesignerdepot

Rightsizing resource requests is an increasing challenge for teams using Kubernetes—and especially critical as they scale their environments. Overprovisioning CPU and memory lead to costly overspending, but underprovisioning risks CPU throttling and out-of-memory errors if requested resources aren’t sufficient. Dev and engineering teams that don’t thoroughly understand the live performance profile of their containers will usually play it safe and request vastly more CPU and memory resources than required, often with significant budget waste.

The open source Kubecost tool (https://github.com/kubecost) has had a Request Sizing dashboard to help Kubernetes users bring more cost efficiency to their resource requests. One of the tool’s most popular optimization features, the dashboard identifies over-requested resources, offers recommendations for appropriate per-container resource requests, and estimates the cost-savings impact of implementing those recommendations. The dashboard utilizes actual usage data from live containers to provide accurate recommendations. However, leveraging the dashboard has included some hurdles, requiring users to manually update YAML requests to align resource requests with Kubecost recommendations or introduce integrations using a CD tool. 

Source de l’article sur DZONE

There are several software products on the market that are used for their varied applications. This software makes the different tasks easier and allows for increased efficiency and performance. Development of any software is a tedious and long process, and it undergoes a series of quality and performance tests before its release and use. With the development in technology, the software gets upgraded with the latest updates.

As the technological world evolves, so do user expectations for handling applications; it is essential to test the performance of the applications before deploying them on a large scale.

Source de l’article sur DZONE


Twitch, YouTube, Instagram, Facebook — virtually every major brand nowadays uses live streaming to connect and engage their audience. For enterprises and developers building cloud-native applications, this growing trend creates a need for streaming technologies that can reliably handle the rush of massive amounts of data, while also being flexible and easy to manage for developers.

One such technology is Apache Pulsar® — an open-source, distributed messaging and streaming platform that’s easy to deploy, simple to scale, and packed with developer-friendly APIs. So the next question is: how can you stream from Pulsar to Apache Cassandra®, the powerful NoSQL database designed to support data-heavy applications in the cloud?

Join our beginner-friendly Pulsar workshop on YouTube and learn how to connect Pulsar with Cassandra for streaming! In this post, we’ll set the scene with an introduction to Pulsar and guide you through four hands-on exercises where you’ll use these free, cloud-native technologies: Katacoda, Kesque, GitPod, and DataStax Astra DB. Each exercise will also be linked to the step-by-step instructions on the DataStax Developers GitHub wiki.

Source de l’article sur DZONE

Welcome to our guide to the best new websites this month. If subtle, minimal sites are your thing, either look away now or prepare to have your preconceptions challenged because this month, we are going maximalist.

Lots of elements fill up the screen, lots of color, lots of big fonts, lots of illustration, and plenty of in-your-face personality. This is a tricky style to get right: if elements are not chosen and placed well, the result is simply annoying clutter. If done well, the result can be impactful and memorable.

[And Happy Independence Day to all of our American readers!]

screenagers & the incredible machine

screenagers & the incredible machine’s site puts illustration front and center, creating a look that evokes various mystic ideas. It sounds strange, but it works.

Anna Jóna

This prelaunch teaser site for Anna Jóna café and cinema has an elegant yet modern feel.

Hardpops

This site for Hardpops (alcoholic) ice pops takes its cue from the product flavors, and the bright, fruity colors give it a real zing.

Daniel Spatzek

Daniel Spatzek’s portfolio site takes the rules-are-made-to-be-broken approach. The result has attitude and a nice touch of humor.

Ander Agency

Plenty of color, large type, and illustration make a bold statement for Ander Agency’s single-page site.

Pretty Damn Quick

Colorful illustration on this site for Pretty Damn Quick’s Shopify app creates an impression of friendliness about the company and ease of use of the product itself.

Know Your Beetle

Know Your Beetle is a showcase page for Kaploom creative studio. Color and type combinations make a big impact.

WTFFF

While many of the sites featured here have a sense of fun about them, WTFFF tackles a somber subject: online sexual abuse and harassment. Artwork and audio create an immersive experience in which five young people share their experiences with the aim of helping others.

BelArosa Chalet

Full-screen illustrations with a hint of vintage style create an ideal impression of what future guests can expect from the currently under construction BelArosa Chalet.

Paradam

The color scheme on the Paradam site is on the pastel end of the scale, but there is still lots going on to entrance the eye.

Tilton Group

The scrolling color panels on the Tilton Group site are a thing to behold.

Fresco

Fresco uses a standard layout design, but the colors and quarter-circles instantly lift it.

Museum of Pink Art

Museum of Pink Art is an immersive experience celebrating the color pink. Undoubtedly worth a virtual wander around.

Icons by Menu

OK, this somewhat more minimalist site slipped through the net, but Icons by Menu is so pleasing to look at and use that we had to include it.

GlareDB

With an illustration that could be ideally at home on an Arthur C. Clarke book jacket and that rich, deep red background, this site for Glare DB is a world away from what might be expected.

Alex Beige

While the overall style and accent illustrations are pleasing on Alex Beige’s site, the Our Team section is guaranteed to raise a smile and stick in the user’s mind.

Snickerdoodle

Careful spacing means busy elements (like on scroll animated illustrations) don’t become overwhelming on the Snickerdoodle site.

Grisly’s Cosmic Black

The site for Grisly’s Cosmic Black is fun, bright, and joyful. Plus, it’s nice to see an alcohol site going a bit further than the usual ‘drink responsibly’ and actually providing helpful links.

The Perennial

Not just floorplans and (lots of) images, but virtual walkthroughs too. The Perennial doesn’t feel like a standard office building.

Source

The post 20 Best New Websites, July 2022 first appeared on Webdesigner Depot.

Source de l’article sur Webdesignerdepot

Personalized marketing is when you attune your marketing efforts based on customer data. This data can be anything from the first and last name to purchase intent, concerns, and history.

Personalized marketing has revolutionized the way businesses market their product and service to their audience. It brings value to people’s lives, spiking the sales graph for brands and businesses. So it’s a win-win situation for both the company and the consumer.

Even big companies do this for their campaigns. They do so because it gives them great results and ROI for their marketing initiatives. If these multinational businesses do this, it’s a good idea to incorporate this strategy and learn from a top resource on digital marketing.

This article aims to explain every nook and cranny of personalized marketing. By the end of this 5-minute read, you will know the impact of personalized marketing on our lives. And how you can integrate this into your marketing strategy to benefit your business.

What Is Personalized Marketing?

Have you ever encountered a business that knows what you’re going through? Or did you see an ad online that you closely relate to? Chances are, you were one of the target markets of those marketing materials. And if you could associate yourself with the ad, their marketing strategy worked.

That is what personalized marketing does to your audience, market, or particular demographic. This style of advertising leverages personalization in your marketing materials. The details of your marketing content are tailored to a specific audience and address the issues or real-time problems of a particular segment in your market.

Personalized marketing has become popular because more people demand it from businesses. Once the people have experienced what it felt like, they want to feel more of it.

To objectively see the demand for personalization, here are some statistics to back it up.

Accenture reported that 91% of consumers are likelier to shop with businesses that offer them relevant content. This shows that the right product recommendations can increase the chances of shopping with you.

Salesforce mentioned that 66% of consumers expect companies to understand their individual needs. This statement proves that a generalized way of marketing isn’t as effective as before. The consumer mindset has already developed, and they demand more personalization from businesses.

A striking piece of data from Statista showed that 90% of consumers in the US find the idea of personalization appealing. If that figure is accurate, almost all businesses should start incorporating this into their strategies. There’s no reason for them not to try this out.

Given the high positive demand for personalized marketing, it’s no secret why more and more businesses are doing this. However, not every company out there is doing this right. A wrong way of doing this can bring a loss of clients and a negative ROI.

To help you go on the right track of using personalization in your marketing, read up on the next section of this article.

Know These 6 Tips To Correctly Do Personalized Marketing

You’d agree that knowing your customer’s first and last name is essential. But with the dynamically changing strategies, personalized marketing is going beyond that. It’s actually about understanding what your targeted consumers need, merging with a way to convey the message that your business is the solution.

To help you achieve this, take note of the things below:

1. Leverage Your Customer Data

The foundation of personalized marketing is laid on customer data. The best marketing professionals and strategists emphasize gathering relevant data if you want to scale. Excellent digital marketing courses will teach you that customer data will help you build a solid foundation for your content and campaigns.

Consumer behavior has always been the most important detail for target marketing. With every click, it has become easier to gather data about individual customers, their interests, hobbies, purchase history, buying behavior, and more.

You’ll be able to get this information if you’ve practiced data management and collecting customer data throughout the years of your operation. However, it’s not too late to begin if you haven’t started with this yet. There is a lot of marketing automation software that aids marketing teams in doing this. For example, many businesses use lead scoring software to gain insight into their clients’ needs and categorize them appropriately.

For your personalization efforts, you can use questionnaires, surveys, and feedback forms to capture personal data on the internet. A customer will happily fill out a survey form if a reward in return entices him. This reward can be in any form– a voucher, a first buy discount, free shipping, or more.

This initiative will help you get more data in a shorter time frame.

2. Understand Your Customer’s Needs

Hoarding data will be a complete waste of marketing efforts, capital, and efficiency if you do not extract consumer behavior from it. When you have access to a rich set of data, you have the privilege to understand your customers’ trending needs deeply. After gaining insights from the data, create a marketing strategy based on those findings to target your audience.

Doing this doesn’t just apply to B2C; it also works for B2B companies, which is why the demand for custom software development, tailored services, personalized packages, and B2B data providers have been on the rise in these recent years.

It is a two-way road. While you are on the lookout for your target market, at the same time, the customers expect businesses to know what they need. The market you’re currently serving expects you to know what products or services are fit for them.

So this is where it gets crucial: you have to dig deeper into your niche and find the specs of your audience’s needs. Having a general idea about the needs of your target audience and personalized marketing usually don’t go harmoniously.

Planning a better-personalized marketing strategy will not be a piece of cake but will be much more rewarding for every aspect of your business. May it be sales, return on investments, customer relationships, or personalized marketing campaigns.

3. Personalize Every Stage Of The Customer Journey

The first rule of business is convincing the customer that you are their best friend. Now that you know what they want, you pledge to provide them with whatever best you can. Limiting personalization to marketing is not the solution. You have to be vigilant in meeting these individual requirements at every stage. And remember that consistency is the name of the game. That is how you bring your business into the running.

You can integrate CRM automation, email marketing tools and deploy other content marketing strategies to help make this process a lot simpler. Personalized live chat and chatbots, such as those offered by ThriveDesk, allow businesses to personalize their offerings and build their brand reputation.

As a customer, my requirement would be reading content, browsing, and experiencing products that would hit home. A personalized experience is what every consumer demands. And this is what makes them want to go back and do business with you again.

By creating helpful and relevant content, recommending the right products to them, and giving out convenient payment options, you are setting your business apart from the rest. Doing this allows you to have personalized every touchpoint that your customers do with your business.

4. Present In An Engaging Way

Consider customer engagement as absolutely necessary. Having the best data set and knowing what your customers want is not enough. In the competitive space of business and marketing, everyone is trying to get the attention of one another. And this is what you are supposed to do. This helps in building consumer-brand relations.

When a consumer engages, meaningful things happen. Engaging content pushes the consumer through the funnel and hence promotes conversions. Your content should be creative and eye-catching.

Engaging content blended with personalization boosts the brand experience. Increased loyalty, trust-building, and improved customer experience enhance the conversion and sales speed.

A great way to use personalization in an engaging manner that most businesses overlook would be through exit-intent popups.

5. Be Where Your Customers Are

This is an element that some businesses miss out on. They have created excellent social media marketing content but only distributed it on the wrong channel. For personalized marketing to be effective, it needs to be seen by people.

Are you questioning your marketing techniques because all you see is stagnancy? You have set up an engaging online store on Shopify or Wix, collected all the relevant data, your content is engaging enough, and your marketing strategy is top-notch. But you are still unable to reach your clientele.

You start wondering what you are missing out on. Your content and your strategies will not be prolific if you are on the wrong channel. Remember: the message of your content has to reach the right people for it to be effective.

Should you be on social media? If so, which one? Do you get more traction with email campaigns? Or do you have more engagements on forums?

Find out where your market is, then spend your focus there. Now the next step is how to know where they spend most of their time?

This is where we go back in the loop. And hence we again emphasize that data collection is the foundation of any great marketing strategy.

6. Improve Marketing Content

Don’t rest on your laurels when you’ve gotten everything down to a tee and have attained your desired marketing analytics behind your personalized marketing content. Always think of ways how you can improve.

Evolving at every step will keep you in the running. Don’t be misguided into thinking that your work is done if you feel like you have reached the pinnacle. Keep looking for ways to get better. Set bigger goals and status for your business.

Always go back to the drawing board and brainstorm with your team on how you can change and strive with the dynamically changing world and mindsets. In the end, all you want is to build better relationships with your customers, new and existing.

For enhanced productivity, your marketing team should always look for new strategies. This is how fresh and great marketing ideas are made.

See How You Can Benefit From Personalized Marketing

Irrelevant information can waste energy and time for both customers and the business. Personalized marketing hits the bull’s eye 99% of the time. It brings immeasurable value to the company as well as the customer.

Here are some of the top benefits of personalized marketing:

1. Better Engagement

The first target personalized marketing aims at is grabbing an individual’s attention. And this results in better engagement eventually. If you are presenting your customer with something that wows them, needless to say, it will grab their attention.

This will help bridge the gap between your customer and your brand. Identifying customers’ needs and then giving them what they want will help improve customer interaction with your brand.

It can even be enough for them to follow your call to action. The next thing you know, they will be checking your website, signing up for a list, or even purchasing a product right then and there.

2. Higher Conversions

Are you there for your customer at the right time and place? One-on-one marketing provides easy solutions to customers because you hit them with just what they are looking for at the right time.

When potential customers realize that you understand what they’re going through and provide the solution, most won’t hesitate to try your business out.

Personalization isn’t just focused on content. It can also be integrated into your processes. This results in aiding the increase of higher conversion rates.

3. Improved Customer Experience

Offering personalization will significantly improve the user experience. Once you provide the products, services, and content that meet their needs, their opinion of your business automatically improves.

Considering the statistics about personalized experiences, it is evident that consumers demand personalization strategies from companies. And if you offer such an experience, you increase the chance of making them do more business with you. Personalization helps businesses in reducing cart abandonment rates, better customer journey, increased customer satisfaction, and many more.

4. Customer Retention

Retaining persisting customers is equally important to your business as bringing new ones. Most businesses face low customer retention. It’s also a factor that some companies overlook. You must understand that it’s not all about converting prospects into paying customers. Your focus should also be on retaining those customers to make them loyal advocates of your brand.

One of the major benefits of consistent personalization is an improved customer retention rate. Consumers tend to stay with a business that understands their needs and provides solutions to their problems.

Once you can transfer a customer to a loyal advocate, you can also receive a ton of benefits. These are people that are going to defend your brand from critics. These are the same people who will give you free marketing via word of mouth and positive reviews.

5. Better Customer Relationships

Personalized experience leads to customer retention, eventually building better relationships with your nurtured customers. These entities are connected in a loop.

Customer relationships are an aspect of business that significantly helps with scalability and higher revenue. So connecting with your customers and building a relationship with them is as important as the product you are selling. This is why strengthening customer relationships should be a top priority for businesses.

Personalization makes you an expert on your target market trends. You get to know your audience deeper, which helps you build a foundation for creating a great customer relationship. And this requires marketing and customer experience teams to work together in a symphony.

For this, you can use team collaboration software which aids in the optimization of content and your approach toward the market. You’ll have a better strategy in getting their attention, providing what they want, and recommending things they’ll be interested in.

All of these things help in building customer rapport. When a customer feels that you treat them as more than just a paying customer, their customer loyalty goes to your business.

Best Examples Personalization Marketing

To inspire you to integrate this marketing strategy into your operations, below are different personalization marketing campaigns done exceptionally by various businesses. Grab inspiration, ideas, and motivation from these examples.

1. Coca-Cola

We all know the most basic form of personalization is addressing your customers’ names, but Coca-Cola took this simple idea into a massive global campaign. Their “Share a Coke” campaign started in 2011, wherein they printed different popular names on their Coke bottles and cans.

It seemed like a regular campaign at first, but it started getting traction as more customers wanted to get the name of their family, friends, and themselves. Coca-Cola said the campaign’s purpose was “to create a more personal relationship with consumers and inspire shared moments of happiness.”

The soft drinks giant used personalization and tied such a strategy with its mission: to bring memories and happiness to its consumers. You, too, can do the same – combine your mission and personalization strategy to create a unique campaign.

2. Spotify

Spotify leverages user data in its marketing strategy. They have several campaigns that make users want to use their application more often because it gives out a more tailored experience.

Other than their year-end campaign( #spotifywrapped), where they show the most played songs and podcasts their users listen to (which was a viral hit), they now also have an #OnlyYou campaign that shows your unique listening taste partnered with a musical astrology reading.

3. Nike

Nike has consistently been recognized for authentic, personalized, and heartfelt ad campaigns. This personalization always makes them capture an audience who can relate and those who start connecting to the brand. So Nike isn’t new to personalization. Their aim is robust community engagement.

Their highly inspirational campaigns with real-life heroes induce inspiration in their audience. Nike is great at converting people because of its excellent storytelling ability while adding personalization to the mix.

Nike’s just launched a new app that offers personalized content and rewards for committed fans. They tackle challenges and issues head-on, but they always make their marketing messages relatable to their audience. That is why they “just do it.”

Conclusion

Personalized marketing is the secret sauce to thriving businesses in the world today. However, incorporating this marketing strategy and finding success is not as simple as you might think. You will face challenges, but with enough perseverance and brainstorming, you can surpass them and successfully create a great campaign.

Remember, this marketing approach can be a hit or a miss. The first step to making it a success is relevant data collection followed by judicious implementation. This isn’t an overnight activity that you can do. It requires months of diligence in the right direction with the proper guidance. And you can gain valuable insights into this guidance via the content marketing strategies outlined in this article. But remember, once you start rolling, there is no looking back.

Source

The post The Complete Guide To Personalized Marketing first appeared on Webdesigner Depot.

Source de l’article sur Webdesignerdepot

Starting your own business is a process with a fair share of challenges. Even in the web design world, where you can potentially minimize costs by working from home and collaborating with freelance contractors, many expenses exist. 

To run a successful web design business, you need enough money to invest in everything from skilled colleagues to resources (like fonts and themes), software subscriptions, and technology tools. Finding a way to fund your company can be the most complicated part of ensuring its success.

For most new companies, the easiest option to generate opportunities is “bootstrapping.” Learning how to bootstrap a web design business means knowing how to bring your business to life with virtually no starting capital. 

Here’s how to get started.

What is Bootstrapping? 

Successful bootstrappers take an idea, such as creating a web design company and create a fantastic company without the backing of investors. It takes significant dedication, commitment, and single-mindedness to accomplish your goals, but some of the world’s greatest entrepreneurs, like Steve Jobs and Sam Walton, got their start this way. 

The term “bootstrapping” comes from the phrase “to pull yourself up by the bootstraps,” which indicates overcoming challenges on your own without any external support. 

The pros and cons of bootstrapping include:

Pros:

  • Full control: Bootstrapping allows entrepreneurs to retain full ownership over their business. Alternatively, engaging with investors means allowing other professionals to own a portion of your company or make a share of the decisions. 
  • Innovation: Business owners in a bootstrapping model are forced to invest in agile and innovative business models. You must develop processes to produce immediate, lasting cash flow from day one. 
  • Accomplishment: Building something from the ground up creates a powerful sense of satisfaction and accomplishment. 
  • Ownership: You won’t have to sell any equity in your business to other investors, which means you can benefit fully from the company as it grows.

Cons:

  • Risks: Self-funded businesses generally run out of funds faster and struggle to scale as quickly as other companies, limiting the brand’s ability to reach its potential.
  • Limited support: Traditional financing methods (like working with investors) also provide networking opportunities and support from specialists who want to see your company succeed. 
  • Pressure: Bootstrapping businesses need to be meticulous about everything from keeping books to making the right decisions for brand growth. 
  • Hard work: With limited resources, connections, and options, bootstrapping entrepreneurs need to work harder than most and take on more roles.

How to Bootstrap Your Web Design Business: Step by Step

Bootstrapping a web design business can be complicated, but it works for many companies if you follow the right strategy. The good news is web design companies generally don’t require as much initial capital as some other types of companies, like standard retail brands or companies with a need for brick and mortar offices.

However, there are still steps you’ll need to follow to ensure success.

Step 1: Source Some Initial Funds

While you might not work with investors when bootstrapping your web design business, you’ll still need some essential initial funds. To run a web design business, you won’t necessarily need a massive initial investment, but you will need something. 

To determine how much capital you need to raise from your income, savings, a line of credit, or other common bootstrapping sources, think about:

  • Where you’re going to work: The upfront costs of operating your own web design business will be a lot lower if you choose to work from home and with remote specialists. The less you have to pay for office space, the better.
  • Business fees: You may need to pay fees for registering your business name, hosting your own website for advertising, and dealing with any registration costs.
  • Equipment and software: Think about what you will use daily for web design. Subscription-based services like Adobe Creative Cloud can cost quite a bit to access. You’ll also need a good computer, and perhaps a tablet for sketching.

Step 2: Find a USP 

The easiest way to ensure a bootstrapped web design business is a success is to ensure you are offering specific clients something they genuinely need. In a service-based landscape like web design, you need to know what your customers want and offer something they can’t get elsewhere.

For instance, can you differentiate yourself from other web design companies by helping with modern trends like 360-degree video and XR-ready design? Can you build apps for companies from scratch and provide ongoing maintenance for the websites you make?

An excellent way to find your USP is to examine your competitors. Find out what other companies in your area are offering their customers, and listen to consumers in your industry when they talk about what they need from a website designer. 

Step 3: Choose a Cash Flow Optimized Model 

Since you’re relying only on your cash and the money you make from your web design business to fuel its growth, choosing a model optimized for consistent cash flow is essential. Bootstrapping a business often means you place most of the profit you gain from your company back into the development of the brand. 

With this in mind, consider how you’ll offer services and charge your customers. Are you going to ask for a portion of the fees up-front before starting a web design project? Can you provide your customers with subscription models to improve your revenue consistently?

For instance, you could provide help with ongoing maintenance, development, and support rather than just offering to build websites for companies. Another way to make additional income is with professional services, like consulting. 

Make sure there’s a market for the services you’ll offer before launching your business by examining the surrounding environments and services your competitors provide.

Step 4: Keep Costs Low and Profits High

Keeping costs low will be essential to ensuring your success when bootstrapping a business. Fortunately for web designers, it’s relatively easy to cut down on fees. For instance, WordPress is free to use for your development projects, making it an excellent choice for many web design strategies. 

You can also look into common free and cheap alternatives to web design tools online, like GIMP. Shop around for the things you will be paying ongoing fees with. For instance, it’s best to check out multiple vendors when looking for web hosting and marketing support. 

While keeping your costs low, it’s also essential to accelerate profits as much as possible. You can look for ways to boost customer retention by building stronger relationships with your clients and offering them deals on long-term subscriptions. 

If you have time outside of your web design business, you can also try taking on some side hustles. Options include:

  • Selling web design assets on sites like ThemeForest
  • Offering your services on a freelance basis with sites like Dribbble and Toptal
  • Designing and selling NFTs for the metaverse
  • Teaching web design or selling webinars

Step 5: Grow Cautiously

Finally, while the goal of successfully bootstrapping your web design business will be to grow as rapidly and consistently as possible, it’s important to be cautious. For instance, you’ll need to be able to afford the fees of every new designer you bring onto your team, so consider looking for freelancers and contractors rather than permanent hires.

Use organic channels for marketing your services, like blogging and content marketing which can help improve your SEO standing and attract attention among clients. Plus, encourage your customers to recommend your services to other brands. 

As new clients approach your business, ensure you only take on as many customers as you can reasonably handle. Compromising on quality will damage your relationships with customers and harm your reputation. 

Good Luck Bootstrapping Your Business

When you’re bootstrapping a business, you get the benefit of being able to eliminate any outside influences from your growth. You’re free to focus on building relationships with companies of your choice, and you get to make decisions about your growth. However, there are downsides, too, like significant stress and limited financial opportunities.

While bootstrapping your business is tough, if you manage to complete the process successfully, the results can be fantastic. 

 

Featured image via Unsplash.

Source

The post How to Bootstrap a Web Design Business first appeared on Webdesigner Depot.

Source de l’article sur Webdesignerdepot

Are you bored with some of your current design projects? This month’s collection of website design trends can help break you out of that rut with some fun and funky alternatives.

And all of these options are anything but boring. From visual display to technique, these trends present a different set of challenges.

Here’s what’s trending in design this month.

1. Layers on Layers

These website designs have so many layers of information that you almost don’t know where to look or where the design elements start and stop.

This can be a complex technique to make work because of the number of elements competing for the same attention in the design.

What you are likely to see with this design tend includes an image or video background with some motion but not anything that truly demands attention. Then add on a few still images in smaller frames throughout the design. Layer on text as well for a three-deep effect.

If you interact with these designs, you’ll find that they are not flat either. They all include animated elements, hover states, and interactions that help direct you through the layers of what can be a somewhat complex design.

Western National Parks Association uses a background image, middle images with animations, and multiple text layers (some on the pictures and some on the background). There’s also scroll animation to help build the design. A lot is going on, but it does not feel too busy.

WIP Architects is another design with layers that interact with each other and include motion. With a lot of scroll animation and layers that go in front of and behind other elements, engagement helps this site work.

The Shipwreck Survey uses the same basic layer outline with a little more overlap between elements and less overall animation. The primary animated effect on the homepage is the scroll bar.

 

 

2. Directed Click Actions

This interesting website design trend can be incredibly useful or a wasted element – directed click actions. These are buttons, icons, and animations that tell you to click somewhere in the design to move to the next stage of interaction.

The direct approach ensures that users see and have the best possible chance of doing what the design is intended for. On the other hand, if you need this much instruction, is the design too complicated? Or is there a middle ground where this trend looks great and is usable?

In each of the examples below, these directed click actions are a bit different.

HUG Co has a big circle to click in the bottom third of the screen. It’s almost designed like a bullseye, and you can’t miss it. The thing that is interesting here is that most of the video falls below the scroll. The click action also has two emojis to denote action – a smiling face or pointer when you are ready to click. (The click extends the video to full screen.)

ThinkOvery also uses a similar circular click icon. It also takes you to the next screen in a single movement so that you can continue to explore the design.

Living with OCD has a different approach with scroll and back-to-top icons paired in the bottom right corner. The scroll option includes words to help create direction and instruction. It consists of a small animation and an interactive hover state when you get close to the interactive element. The interesting thing here is that it is not actually a button, and you use a traditional scroll to interact.

 

 

3. Word Breaks

If you are a stickler for readability, this design trend might make you cringe.

In each of these designs, words are broken across lines – some with and some without hyphens. For the most part, there’s not much confusion about what the words are, but it does make you pause and think during the page experience.

Why would this be a design trend?

It’s a combination of using large typography, long words, and figuring out a solution to create a common experience between large and small screens. Many of these words would not fit on mobile screens, for example, with the same weight, scale, and impact as the desktop counterparts.

Hence, the word break solution. It creates a consistent user experience across devices.

This technique should be used only if you think your audience is savvy enough to understand what you are trying to communicate with the word break. It can be a tricky proposition!

Plantarium breaks at “plant” with a word that’s made up. But with the imagery and supporting terms, you still know immediately what the design is about.

Michelle Beatty takes a common word and breaks it. Because “photog” and “rapher” are the only letters on the screen, it’s pretty easy to figure out. What’s interesting is that the word break is not on the syllable, but the letters do stack nicely with this break visually.

Wreel Collective breaks a word with a hyphen in giant letters – something we rarely see in website design. Hyphens are not often used in this medium. Because of this, it gets your attention and makes you think about the words and the design.

 

 

Conclusion

There are a lot of rule-breaking trends in this month’s collection. They are interesting, fun, and require a certain level of risk to execute.

Could you see yourself (or your clients) opting for a design that features one of these trends? Time will tell if these visual compositions grow in popularity or begin to fade fast.

Source

The post 3 Essential Design Trends, June 2022 first appeared on Webdesigner Depot.

Source de l’article sur Webdesignerdepot

The dreaded part of every site reliability engineer’s (SRE) job eventually: capacity planning. You know, the dance between all the stakeholders when deploying your applications. Did engineering really simulate the right load and do we understand how the application scales? Did product managers accurately estimate the amount of usage? Did we make architectural decisions that will keep us from meeting our SLA goals? And then the question that everyone will have to answer eventually: how much is this going to cost? This forces SREs to assume the roles of engineer, accountant, and fortune teller.

The large cloud providers understood this a long time ago and so the term “cloud economics” was coined. Essentially this means: rent everything and only pay for what you need. I would say this message worked because we all love some cloud. It’s not a fad either. SREs can eliminate a lot of the downside when the initial infrastructure capacity discussion was maybe a little off. Being wrong is no longer devastating. Just add more of what you need and in the best cases, the services scale themselves — giving everyone a nice night’s sleep. All this without provisioning a server, which gave rise to the term “serverless.”

Source de l’article sur DZONE

The underlying theme of this month’s collection of new tools and resources is development. Almost every tool here makes dev a little easier, quicker, or plain fun. There are a few great tutorials in the mix to help you get into the spirit of trying new things and techniques.

Here’s what is new for designers this month…

Cryptofonts

Cryptofonts is a huge open-source library of icons that represent cryptocurrencies. There are more than 1,500 CSS and SVG elements in the collection. Cryptofonts includes all scalable vector icons that you can customize by size, color, shadow, or practically anything else. They work with Sketch, Photoshop, Illustrator, Adobe XD, Figma, and Invision Studio, and there’s no JavaScript.

 

Reasonable Colors

Reasonable Colors is an open-source color system for building accessible and beautiful color palettes. Colors are built using a coded chart. Each color comes in six numbered shades. The difference between their shade numbers can infer the contrast between any two shades. The differences correspond to WCAG contrast ratios to help you create an accessible palette. This is a smart project and a valuable tool if you work on projects where color contrast and accessibility are essential (which is all of them).

 

Chalk.ist

Chalk.ist is a fun tool to make your code snippets look amazing. Add your code (there’s a vast language selector), pick some colors and backgrounds, and then download it as a shareable image. Your code has never looked so beautiful!

 

WeekToDo

WeekToDo is a free minimalist weekly planner. Improve productivity by defining and managing your week and life easily and intuitively. Plus, this tool is focused on privacy with data that is stored on your computer (in your web browser or the application). The only person who has access to it is you.

 

Bio.Link

Bio.Link is a tool that collects all your links – from social media to blog posts to any other kind of link you want to share. It’s free to use, includes 15 design themes, visitor stats, and is super fast.

 

Spacers

Spacers are a set of three-dimensional space characters that you can use in projects. Characters are in multiple poses and ultra high-def formats to play with.

11ty

11ty is a super simple, static website generator. Try it for small projects and read the documentation to see everything you can do with this tool.

Scrollex

Scrollex is a react library that lets you build beautiful scroll experiences using minimal code. You can create scroll animations in all kinds of combinations – vertical, horizontal, almost anything you want to try. The documentation is fun and easy to understand if you’re going to see how it works.

GetCam

GetCam is an app that lets you turn your smartphone into a webcam for your computer. It works with any iPhone and a Mac or Windows computer. It works with most video conference and streaming tools as well as browser-based apps.

Flatfile

Flatfile is a data onboarding platform that intuitively makes sense of the jumbled data customers import and transforms it into the format you rely on. You won’t have any more messy spreadsheets or have to build a custom tool.

Loaders

Loaders is a collection of free loaders and spinners for web projects. They are built with HTML, CSS, and SVG and are available for React and copypasta.

Lexical

Lexical is an extensible JavaScript web text-editor framework emphasizing reliability, accessibility, and performance. It’s made for developers, so you can easily prototype and build features with confidence. Combined with a highly extensible architecture, Lexical allows developers to create unique text editing experiences that scale in size and functionality.

Picture Perfect Images with the Modern img Element

This tutorial is a primer on why the img element is such a powerful tool in your development box. Images are so prominent that they are part of the most important content in over 70% of pages on both mobile and desktop, according to the largest contentful paint metric. This post takes you through how to better optimize and improve core web vitals simultaneously.

Building a Combined CSS-Aspect-Ratio-Grid

Building a Combined CSS-Aspect-Ratio-Grid provides two solutions for creating the title effect. You can define an aspect ratio for the row or use Flexbox with a little flex grow magic. Learn how to try it both ways.

QIndR

QIndR is a QR code generator made for events and appointments. The form is designed to capture your event information so you can quickly build and use a QR code for listings and even allow users to add it to their calendars! It’s super quick and easy to use.

On-Scroll Text Repetition Animation

On-Scroll Text Repetition Animation shows you how to create an on-scroll animation that shows repeated fragments of a big text element. This is a fun and easy lesson that you can use right away.

Eight Colors

Eight Colors won’t do anything for your productivity, but it is a fun game that you may not be able to stop playing. It is a block-shifting game with the goal to shift circular blocks to reach the target given.

Creative Vintage

Creative Vintage is a pair of typefaces including a thin script and vintage slab serif (with rough and smooth styles). The pair is designed to work together for various uses or can be used independently.

Hardbop

Hardbop is a vintage-style typeface with a lot of personality. It would work great for display, and the family includes seven full-style character sets.

Kocha

Kocha is a funky ligature-style typeface perfect for lighter design elements, including logos or packaging. It includes clean and rough versions.

Magnify

Magnify is a large font family with 16 styles and plenty of fun alternates. You can use it straight or with the more funky styles that create less traditional character forms.

Stacker

Stacker is a fun and futuristic style font with a triple outline style. Use it for display when you really want to make an impression.

Source

The post Exciting New Tools for Designers, May 2022 first appeared on Webdesigner Depot.

Source de l’article sur Webdesignerdepot