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How to Get Dark Mode Design Right

Dark themes are everywhere these days. 

As human beings continue to spend more of their time interacting with technology, dark themes provide a more relaxing way to engage with the digital world. More often than not, these themes are easier on the eyes, more attractive, and perfect for the dedicated user

Throughout 2020, countless leading brands have debuted their own version of the dark theme. Google has a solution for your Drive, while Apple and Android have built dark theme performance right into their operating systems. 

If you haven’t learned how to make the most out of dark mode yet, then you could be missing out on an excellent opportunity to differentiate your design skills, and earn more clients going forward. 

Why Dark Mode?

Before we dive too deeply into the possibilities of creating your own dark theme, let’s examine what dark mode is, and why it’s so effective. 

Ultimately, dark themes are created to reduce the amount of luminance emitted by everything from your desktop and laptop, to your smartphone and smartwatch. Dark themes help to improve the visual ergonomics of design, by reducing eye strain, adjusting brightness to suit current lighting conditions, and more. Additionally, many dark mode offerings are also fantastic at conserving battery life. 

Here are some of the main benefits of adding dark themes to your design portfolio

  • Better user experience: A focus on user experience is one of the most important trends of the digital age. You need to be willing to deliver incredible experiences to everyone who visits your website if you want to stand out today. Dark mode reduces everything from eye strain, to battery power consumption. This helps to keep customers on a website for longer.
  • Innovation and cutting edge appeal: Most companies want to prove that they can stay on the cutting edge of their industry. The ability to offer an opt-in dark mode version of a website theme or appearance can help your clients to stand out from the crowd. As the environment becomes more mobile-focused, more companies will be looking for designers that can provide the best mobile experiences. 
  • Support for universal design: Dark mode isn’t just great for people who have light sensitivity at night. This solution could be more comfortable for visually-impaired users who would struggle with eye strain when visiting your websites otherwise. If you want your content to be more inclusive for a wider range of viewers, then learning how to design for dark mode is a good way to start.

Best Practices When Designing for Dark Mode

Designing for dark mode is easier than you’d think. Most of the time, it involves simply thinking about how you can replace some of the brighter, more overwhelming aspects of your site, with something deeper and darker. 

Here are some useful tips that will get you moving in the right direction. 

1. Experiment with Colors

A big issue for a lot of web designers when it comes to developing a dark mode solution is that they get too caught up with things like pure white text against pure black backgrounds. However, this high-contrast option can be a little much after a while. 

It’s often much easier to use a dark grey as your primary surface color, instead of a true black. Additionally, rather than using bright white, think about slightly off-white alternatives that will be warmer to the eye.

Experiment with surfaces and color combinations that are unlikely to cause too much eye strain. Dark grey foundations often offer a wider range of depth, too, because you can demonstrate shadows on grey. 

Additionally, when you are experimenting with colors, remember that saturated colors often vibrate painfully against very dark surfaces, making them harder to read. Desaturating your colors will help to reduce the contrast and make your websites more welcoming. 

Lighter tones in the 200-50 range will have better readability on dark themes. However, you can always experiment with your choices. Google Material Design recommends using a contrast level of around 15:8:1 between your background and text. 

2. Consider the Emotional Impact

Much of the effort involved with dark mode design is figuring out how certain colors work together. It’s easy to get carried away with stark contrasts, particularly when you’re used to working with a white background. However, you need to remember that you’re designing for a user that’s primarily looking for an easier and more subdued browsing experience.

While you’re working, remember to consider the emotional aspect of the design too. The emotion in colors can make or break a buyer’s journey in any environment. However, an often overlooked-aspect of color psychology, is that people perceive shades differently when they’re on a black background

For instance, think of the color green. On a light background, it conveys nature and even financial wealth. However, on a dark background, the same green could come across as something venomous, toxic, or even sickly. It’s important to think about the kind of impressions end users are going to get when they arrive on your site.

3. Give Users the Freedom to Choose

One of the biggest mistakes you can make when you begin designing for dark mode, is thinking that you should focus entirely on your dark themes, and nothing else. This lines you up for a problem if you interact with users who want the best of both worlds. If you’re designing for apps in particular, you’re going to need web pages that can switch naturally between light and dark themes. 

Learning how to implement both a dark mode and a light mode option into the desks you create will help you to reach a wider selection of customers. Remember, you’ll need to test the performance and impact of your designs in both themes, to check that they deliver the same kind of experience, no matter how your user chooses to browse. 

Although dark mode should offer a different experience to end-users, it still needs to feel as though they’re browsing on the same website. That means that you’re going to need to experiment with the most natural combination of light and dark mode options.

4. Remember the Basics

Remember, although the three tips above will help you to get on the right path for dark mode design, you’ll also need to consider the opportunities and limitations of the platforms that you’re designing for. The kind of dark mode experience you can deliver for Google Chrome websites is going to be very different to what you can create for something running on iOS.

Examining the documentation provided by the system that you’re designing for will help you to develop something with a close insight into what’s actually possible. 

Other top tips for dark mode design include:

  • Focus on your content: Make sure that your content stands out on the page, without being too overwhelming. 
  • Test your design: In both light and dark appearances, you need to make sure everything is working as it should be.
  • Adopt vibrancy for your interfaces: Vibrancy helps to improve the contrast between your background and foreground. 
  • Use semantic colors: Semantic colors adapt to the current appearance of a website automatically. Hard-coded color values that don’t adapt can seem more aggressive. 
  • Desktop tinting: Try experiment with things like transparency and filters to give your websites and apps a slightly warmer tint – ideal for late-night browsing
  • Icons: Use individual glyphs and icons for dark and light modes if necessary. 

Ready to Design for Dark Mode?

Preparing your web development and design portfolio for an era addicted to dark mode can be a complex experience. You need to think carefully about how people are going to browse through your websites and apps when they’re searching for something more subtle, and less visually overwhelming than the websites that we’re used to making. 

The most important thing to remember is that everything on your website or application should look just as beautifully tailor-made in dark mode as it does in light mode. Simply adding a dynamic black background when people want to switch settings in an app isn’t enough. You need to go in-depth with your designs and examine how different fonts, colors, and images work together.

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Source de l’article sur Webdesignerdepot

Exploitez la puissance de SAP HANA dans vos applications, avec une licence full use

Avec la licence Enterprise Edition, vous accéderez sans restrictions à la base de données SAP HANA. Découvrez en quoi le passage à une licence full use peut être avantageux pour vos données et applications métiers.

Il y a 10 ans, SAP présentait un outil de gestion de bases de données de nouvelle génération, SAP HANA. Une offre présentant plusieurs caractéristiques clés :

  • In memory : les données sont lues et écrites en mémoire, pour des performances extrêmes
  • Orienté lignes : ce mode permet d’optimiser l’écriture (un enregistrement par ligne)
  • Orienté colonnes : ce mode facilite les requêtes (un type de données par colonne)

Cette double casquette ligne/colonne permet à SAP HANA d’adresser à la fois les traitements transactionnels et analytiques. Des technologies avancées gravitent autour de ce cœur : serveur d’applications, scripting, prédictif, Machine Learning, vues OLAP, graphes, gestion des données spatiales…

L’ensemble propose à la fois une connexion aux applications SAP (BICS) ou non (SQL et MDX). Il est également possible d’accéder à des sources de données tierces via Smart Data Streaming et Smart Data Access et aussi d’intégrer quasiment n’importe quel type de données, structurées ou non, jusqu’aux sources Hadoop, au travers de Smart Data Integration. Tout ceci est combiné avec des fonctions de partionning, de haute disponibilité, de répartition de charge, de parallélisation des requêtes, d’aide à la reprise d’activité, etc.

SAP HANA est aujourd’hui au cœur de nombreuses applications SAP. Il est également possible de l’utiliser en mode autonome. « Dans les deux cas, l’ensemble des fonctionnalités est disponible, car il n’existe qu’une seule version de SAP HANA », explique Olivier Demeusy, Director at Center of Excellence, EMEA North for SAP Business Technology Platform.

Runtime VS Enterprise

La principale différence entre SAP HANA Runtime Edition et SAP HANA Enterprise Edition réside dans le mode d’accès à la base de données et les restrictions s’y appliquant :

  • L’édition Runtime est conçue pour les applications SAP et ne peut être adressée qu’à travers ces applications
  • L’édition Enterprise est accessible sans restrictions depuis n’importe quel système ou application, SAP ou non.

La Runtime Edition n’autorise donc l’interaction avec la base de données qu’au travers des applications SAP, qui vont se charger de lancer les requêtes. L’Enterprise Edition est pour sa part accessible depuis les applications SAP, des applications tierces ou vos propres applicatifs métiers.

L’accès pourra se faire en direct au travers de requêtes SQL. Les fonctions d’intégration et de qualité de données pourront être librement exploitées, tout comme les moteurs avancés de SAP HANA. Enfin, de multiples ponts seront accessibles afin de lier du code métier à SAP HANA. Et ce jusqu’à l’hébergement de vos applications dans SAP HANA. SAP HANA XS Advanced permet en effet le développement d’applications natives SAP HANA, capables de fonctionner au plus près de la donnée.

Un changement de licence facilité

Passer de la Runtime Edition à l’Enterprise Edition est aisé, SAP HANA restant identique dans les deux cas. « Le passage d’une licence à l’autre ne se traduit par aucun changement technique », confirme Olivier Demeusy.

Le tarif comprend un coût d’acquisition et une maintenance annuelle. « Le tarif appliqué dépend directement du volume de données qui sera pris en charge par SAP HANA, avec un calcul effectué par blocs de 64 Go. » Que vous utilisiez une base de données de 500 Go ou de 20 To, vous aurez donc toujours la garantie de bénéficier d’une offre parfaitement ajustée.

The post Exploitez la puissance de SAP HANA dans vos applications, avec une licence full use appeared first on SAP France News.

Source de l’article sur sap.com

Exciting New Tools for Designers, October 2020

This month’s collection of new tools, resources, and freebies for designers is a smorgasbord of sorts. You’ll find everything from useful APIs to icons to tutorials to fonts.

Let’s get right into it, here’s what new for designers this month:

Tooltip Sequence

Now that your app or website is ready, you might need to help users engage with it. Tooltip Sequence is a simple JavaScript package that helps you create a series of small tooltips that will guide users through product features with a small description of what they need to know. It looks great and the best part is this tool saves you from having to create each tooltip description manually on each page and link them together.

Serenade

Serenade allows you to free up your hands with voice coding technology. Use natural speech and stay productive with this tool that allows you to code without typing. It works across multiple coding languages and platforms. It’s as easy as “add function hello” and the tool knows what syntax to use.

Gazepass

Gazepass, which is still in beta, is a nifty API that allows for passwordless multi-factor authentication for any website or mobile app. It uses biometrics on any device or platform to make getting into apps or websites easier for users.

Filters.css

Filters.css is a CSS-only library to apply color filters to website images. Installation only takes three steps and includes a variety of filers, such as blur, grayscale, brightness, contrast, invert, saturate, sepia, and opacity.

Sidebar Webring

Sidebar Webring is a collection of blogs and websites that are focused on web design. The curated list is handpicked for superb content for designers and developers. But, what’s a webring? It’s a collection of linked websites in a circular structure that are organized around a theme. The term is a throwback to the early days of the web in the 1990s and 2000s.

Wicked Templates

Wicked Templates is a set of responsive HTML templates made with Bulma and Tailwind CSS that you can style and use as you wish. Use these templates to jumpstart projects. Free and paid options available.

WP Umbrella

WP Umbrella will help you keep sites running in a healthy and safe manner on WordPress. Monitor uptime and performance, PHP errors, and keep up with hundreds of websites from one dashboard.

Servicebot

Servicebot helps you create customer-facing embeddable billing pages that work with Stripe payments. This premium tool is quite user-friendly and works with websites or SaaS.

Custom, Accessible Checkboxes with Perfect Alignment

Create custom, accessible checkboxes with perfect alignment every time. This walkthrough shows you how to use CSS to align elements and labels.

Sombras.app

Sombras.app is a nifty tool that creates 3D object shadows. Use the easy on-screen controls to get just the right orientation and shape.

urlcat

Urlcat is a tiny JavaScript library that helps you build URLs with dynamic parameters and without mistakes. The friendly API has no dependencies, includes TypeScript types, and is just 0.8KB minified and gzipped.

Reacher

Reacher is a real-time email verification API that lets you check the validity of an address before you send the email. Reduce bounce rates in an instant. (The personal version is free.)

Swell

Swell is a most powerful headless ecommerce platform for modern brands, startups, and agencies. Create fast and flexible shopping experiences with the API and headless storefront themes. This is a premium tool but does have a free trial.

No Code Founders 2.0

No Code Founders 2.0 is a platform for discovering the latest startups built with no-code and the tools used to build them. Browse startups, tools, perks, interviews, jobs, meetups, posts, and more as part of the no-code movement. The community engages on Slack and requires an email to sign up.

How to Pick More Beautiful Colors for Your Data Visualizations

Beautiful color choices will make your data visualizations that much more impactful. This tutorial by Lisa Charlotte Rost will help you make better color choices on the way to better infographics and charts. Plus, it’s well developed, designed, and packed with useful information.

IconPark

IconPark is a collection of more than 1,200 high-quality icons with an interface that allows you to customize them. It uses a single SVG source file that can be transformed into multiple themes. The library includes cross-platform components and is free to use.

Mono Icons

Mono Icons is a simple and consistent open-source icon set that uses mono spacing. The collection includes 136 icons.

BGJar

BGJar is a free SVG background generator for digital projects. Pick a category and customize the result to fit your project or needs.

HitCount

HitCount is almost too simple to be true. This tiny tool lets you add a hit counter to your website that’s as easy as adding an image. Copy the code and make any customizations you want. Then paste it to your design. That’s it!

Blacklight

Blacklight is a real-time website privacy inspector. The tool by Surya Mattu scans any website you enter in the scan bar and shows what user-tracking technologies are used on the website. This allows you to see who might be gathering data about your visit.

Alter

Alter is a customizable – and experimental – three-dimensional typeface that you can experiment with. It’s as fun to play with as use.

Autobus Omnibus

Autobus Omnibus is a simple all capitals font with new wave styling. The character set has 96 glyphs that are perfect for display use.

Deathmatch

Deathmatch is a seasonal blackletter font that’s ideal for the upcoming Halloween holiday. The character set includes plenty of options and there’s a full version (paid) for commercial use.

Futura Now

Futura Now is a premium typeface and update to a font you may already know and love. The new version has 107 styles in a massive family.

Pumpkin Soup

Pumpkin Soup is a fun almost handwriting style typeface with a cartoonish vibe. It includes a regular and italic style and is most appropriate in limited use.

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Source de l’article sur Webdesignerdepot

Why AI & Automation Are Actually Friends to Design

Artificial intelligence. Just hearing the phrase has been a trigger for many in the technology world since that creepy Haley Joel Osment film circa 2001. But more recently, artificial intelligence and machine learning strike fear into the hearts of skilled workers for an entirely different reason: job security, or lack thereof.

Smart-home devices, streaming services, self-checkouts, even Google searches are ways that artificial intelligence has seeped into everyday life, exemplifying the abilities of computers and machines to master both simple and complex tasks. In some instances, these technological advancements make our lives easier, but for some people, their proliferation has meant job loss and skill replacement. There’s no wonder that when artificial intelligence starts being mentioned along with web design and site creation, the spidey senses of designers all over the world start tingling.

designers think outside the box, something that AI just can’t do

But let’s get real about what AI and automation really mean for designers for a second. Talented designers with busy schedules should view these advancements as virtual assistants. For some small businesses on a limited budget, the websites that artificial intelligence can pump out might be fine…for a while. However, as businesses grow, change, require updating and customization to adapt to their customer base, the expertise of creative and talented designers will always be needed. Even the best AI that we see today is limited by evaluating, replicating, and revising what already exists. It may be able to mix 1,000 different color schemes into 10 million potential combinations, but great designers think outside the box, something that AI just can’t do.

In fact, rather than being scared of automation, designers ought to embrace automation and artificial intelligence as a way to unleash their creative thinking. Delegate repetitive, straightforward tasks to the right software, and suddenly you have time to bring your best ideas to the table and push the boundaries of your own innovation. 

Where AI has Failed in Design

The ultimate goal of artificial intelligence and automation in design work is a grand vision that has yet to be realised.

Consider the case of The Grid, which began as a crowdfunding campaign in 2014. The “revolutionary” product posed itself as an artificial intelligence solution for building thoughtfully, yet automatically, designed websites in five minutes. Research “Reviews of the Grid” in any search engine and you’ll be met with scathing criticism with only some small praise sprinkled in. Most of the initial users cite underwhelming results, the feeling of being duped by the Grid’s marketing tactics, nonsensical placement of text, and ultimately, the Grid being a complete waste of money for the resulting product. Even at the low cost of $100, compared to hiring a talented designer, most users felt their investment was wasted.

For the AI capabilities that exist now, most small business owners, or those looking to put together a simple website, are better off using drag and drop site builders (Wix, Squarespace, Weebly, etc) that have been around for ages. Even so, there are plenty of businesses still willing to hire designers to take this simple task off their plate due to a lack of technical expertise or lack of time. And let’s be honest, are there even enough talented (keyword here!) designers out there to keep up with the millions of websites created every year, without each one working themselves to death? 

Where Automation Shines for Designers

Fortunately for good designers, it appears for now that the days of artificial intelligence completely taking over their jobs is a fantasy. However, what AI and automation do offer designers is a solid starting point for success, eliminating much of the lower-level grunt work that most designers would rather skip anyway.

Even well-received AI website builders like Firedrop still require a basic eye for design and specialised knowledge to produce truly unique, high-converting, and user-friendly websites. Tools and practices that designers should adopt are the artificial intelligence and automation resources that will help them do their jobs better, faster, and leave them with more time to focus on project elements that AI cannot accomplish on its own.

Bridging the Gap Between Designers and Developers

Well-established brands are likely to already have design systems in place that guide the creation of new elements across their digital profiles whether on social media, various mobile apps, or different sections of a website. But even in large corporations — excepting those who have perfected the process — there’s often a breakdown between a designer’s vision and resulting product from the developers. It stems from the basic difference in how they each approach their work and the limitations of the systems they use.

While component libraries — or even full design systems for that matter — won’t reconcile every question, they provide both developers and designers a source of truth to work from that both parties can understand. Design collaboration tools like Invision and Visme, specifically, keep designers and developers on the same page with automated version saving and code-friendly workflows.  

Understanding the Consumer

I don’t suggest using artificial intelligence to produce content for your site

Digging into and understanding the behaviours and habits of site users is a relatively new component of site design, but offers invaluable insights. Tools like HotJar, Mouseflow, or Smartlook make it simple to see holes or leaks in your conversion funnels, detect which page elements users are interacting with, and which they’re not interested in to refine the look and feel of a page for maximum conversions. Even though these tools provide the data, it still takes a keen eye and understanding of design to implement the right changes to improve site performance.

Site content is another way that artificial intelligence has the potential to improve our understanding of customer behaviour and improve site performance for individual users. I don’t suggest using artificial intelligence to produce content for your site, no matter how much the results have improved. However, static landing pages or a single set of further reading recommendations are unlikely to appeal to the majority of site visitors. Artificial intelligence tools like CliClap and Personyze instantly collect and analyse consumer data to provide dynamic, personalised experiences that drive more leads and encourage conversions. Creative designers will also learn from this data to improve customer experience with other pages or elements throughout the site.

Removing Distracting, Time-Sucking Administrative Tasks

Because “artificial intelligence” has become a term with such negative connotations, we often overlook the simple way that AI actually makes our work lives better and easier. Machine learning in email filtering is a great example of this. Consider a simple interface like a Gmail inbox. We have the option to mark certain senders as spam or as important, and our inbox learns that type of communication is and isn’t useful to the user. Pandora, Spotify, Apple Music, and more all take cues from the user behaviour of liking a certain song, artists, or genre of music to build customised playlists. There are a myriad of ways that artificial intelligence and its branches of disciplines merge with our everyday lives. 

Some of the most useful automations for business, and especially for designers, are related to the administrative tasks that frequently take time away or distract from more pressing projects. A perfect example of automation that can relieve stress and cut down on mindless work is an email autoresponder. I’ve always found that having time blocked off in my calendar to tackle complex or important projects helps me to focus on the task at hand and be more efficient. In order to more effectively block out my time, closing my email and setting an autoresponder to reply to all incoming emails serves two purposes: 

  1. Lets those trying to get in touch with me know that I only check my email at certain times of the day and that my response may not be immediate — tempering their expectations of when they might hear from me.
  2. Relieves my personal stress of being tethered to my inbox, splitting my focus, and also saves the time of having to initially respond to each email individually. 

This is just one simple way to use automation in your email, although there are many others to explore.

While Zapier isn’t the only workflow automation service on the market, it’s probably the most well known. Workflow automation reduces time spent on mind-numbing, repetitive tasks and helps designers connect apps that might not natively work together. Do you keep a task list in Todoist? Set up a Zap, then create a task in Todoist anytime someone mentions you on Asana or assigns you a task in Trello.

This is especially helpful for freelance designers who work with multiple clients across various project management platforms. The potential for automation to relieve unnecessary mental overhead for designers is nearly limitless.

Don’t be Afraid of AI, Embrace It

The bottom line of this brief overview of artificial intelligence and automation in design is that this emerging technology isn’t something designers should be scared of. In fact, it’s something to welcome with open arms because ultimately it can make our jobs, and our lives, better. Leave the monotonous tasks of collecting and analysing huge amounts of data or administrative minutiae to the machines; they can handle it.

Save the interesting, creative, abstract work for the talented designers who can turn AI recommendations into unique and intuitive digital experiences. Making the relationship between artificial intelligence and design symbiotic will yield the best results for every entity involved: the business, the AI, and yes, even the designer.

 

Featured image via Unsplash.

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AccessiBe Review 2020: Solving Web Accessibility with AI and Scalability

Web accessibility is important for two reasons:

  1. Being ADA & WCAG compliant is required by law (we’ll explain this further) so if your website isn’t compliant, you can get sued.
  2. It allows people with disabilities to browse your website, which increases your potential audience and it is the decent thing to do.

In this accessiBe review, we’ll cover:

How Does accessiBe Work

accessiBe is an automated solution that combines two applications to achieve full compliance.

Foreground application: the accessibility interface. This is the accessibility menu that allows users with disabilities to adjust the various UI and design elements on your website so it meets their unique needs.

Background application: proprietary AI technology that’s responsible for the ‘heavy lifting’, screen-reader, and keyboard navigation optimization.

The combination of these two applications is unique for accessiBe for a few reasons. While most available accessibility solutions offer just one of the two or rely on manual remediation, accessiBe checks both boxes and does it in a fully automated way.

Additionally, and most importantly, accessiBe continuously scans your website, every 24 hours, identifying and fixing new accessibility issues as they arise. Websites are dynamic – meaning, keep updating constantly with new content, pages, images and so on; being ADA and WCAG compliant is an ongoing concern, not a one-time fix.

How to Install and Setup accessiBe

You install accessiBe by inserting a single line of code on your website.

From your end, that’s all it takes.

The first thing that happens is that the accessibility interface appears on your website. The menu is available via the accessibility icon (that also appears automatically.)

Source: accessiBe website

Next, the AI application scans and analyzes your website for accessibility issues and compatibility with screen-readers and keyboard navigation requirements and fixes them. This automated process takes 48 hours.

Once the initial 48 hours have elapsed, your website is compliant.

From here on, accessiBe automatically scans your website every 24 hours to identify and fix new accessibility issues as they arise due to website updates.

Why Ongoing Compliance is Important

We’ve mentioned this already, but it’s important to stress this point.

Whether you have an e-commerce website or a company website, you keep updating and changing your website; new items go up for sale, new videos and content pieces are added. Every addition or removal from your website has the potential of creating accessibility gaps (like missing alt text for images.)

By continuously scanning and fixing your website, accessiBe ensures that you stay compliant. An accessibility audit remediates your website for the specific point in time the audit took place. Meaning, you’ll need to audit your website periodically to remain compliant, which is a costly affair. With accessiBe you don’t need to worry about this.

accessiBe Front End Features – The Accessibility Interface

The accessiBe accessibility interface (the menu that is available for users) is installed automatically on your website once you insert the line of code. Let’s look at the various features that are available for people with disabilities.

Accessibility Profiles Explained

First, it allows you to choose from a pre-defined set of profiles optimized for various disability needs:

When one of the profiles is selected, the required adjustments are instantly applied to your entire website.

For example, The ADHD Friendly Profile creates a reading mark that follows your mouse movements that diminish distractions and allows better focus:

The Cognitive Disability Profile frames all the elements in bounding boxes and adds an ‘reading cursor’ that acts as your mouse to allow enhanced orientation:

Each of the predefined profiles includes a suite of features that target the unique accessibility needs of the disability; the Epilepsy Safe Profile prevents videos from playing automatically, dims all the colors on your website and eliminates flashing and blinking animations; the Visually Impaired Profile enhances all your website’s visuals, enlarges all fonts to allow most visual impairments conditions (degrading eyesight, tunnel vision, cataract, glaucoma and more) to be able to browse your website with ease.

The last two profiles, Blind Users and Keyboard Navigation, work in unison. They allow blind and motor-impaired individuals to browse and use your website as they are used to, through screen-readers and keyboard functionality, respectively.

Two things need to be mentioned here:

  1. Blind individuals have screen-readers installed on their computers in the OS-level, meaning, on the hard drive of the computer. They use them to navigate the internet by having the software read for them every text that appears on the screen. As can be seen in the screenshot above, the Blind User profile is ‘launched’ automatically once accessiBe detects that the user is using a screen-reader. This is a crucial functionality since obviously blind users aren’t able to locate the accessibility icon.
  2. The same goes for individuals that are using the keyboard instead of a mouse to navigate the web, both the motor-impaired and the blind. accessiBe detects and automatically enables keyboard navigation on your website.

On top of the predefined accessibility profiles, accessiBe’s interface allows for further adjustments that can be controlled specifically to allow a personalized browsing experience according to the user’s needs. Let’s look at these adjustments.

Accessibility Content Adjustments Explained

The content adjustments allow you to control every aspect of the written content on your website. The menu looks like this:

Each of these elements allows for granular control of the way content, or text, is presented. From altering the entire website’s text to a readable, sans-serif font that is easier to follow, to highlighting titles and links, to adjusting font size, the spacing between lines and letters and using a text magnifier that follows your cursor on the screen.

Here’s how it looks with Highlight Titles and Highlight Links turned on:

You can see all the links are highlighted with an orange bounding box while all titles are highlighted with a blue bounding box.

Accessibility Color Adjustments Explained

The color adjustments allows users to control every aspect of the color scheme on the website:

From adjusting contrast and saturation, to switching the entire website to a monochrome color scheme, to adjusting textual elements and background colors. Let’s look at a few examples.

Here’s a side-by-side of default appearance and the Dark Contrast adjustment turned on:

And here’s how it looks with the Monochrome adjustment turned on:

Accessibility Orientation Adjustments Explained

The orientation adjustments allow full control of ‘distractions’ that make it hard for individuals with epilepsy, ADHD, and cognitive disability to browse the web:

As such, the orientation adjustments allow users to mute sound, hide images, stop animations and additional ‘focus’ features such as an enlarged cursor and reading assistance that highlights the text being read.

Here’s how the Remove Images adjustment works:

accessiBe Back End Features

Unlike ‘accessibility plugins’ (more on that later) accessiBe provides a comprehensive back end treatment to your website – automated, AI-powered analysis of compatibility with accessibility requirements and fixing of the elements that need adjustment.

It should be noted that 70% of the WCAG compliance requirements deal with screen-reader and keyboard navigation compatibility and all these requirements are not answered by installing an accessibility interface widget that merely makes UI and design adjustments.

For example, an accessibility widget will enable you to enlarge the font on your website, to adjust the saturation or to highlight links, but it won’t enable a blind individual to differentiate between a shopping cart icon and a checkout icon, nor will it enable a motor impaired individual to easily navigate a menu.

This is a crucial consideration to make when choosing a web accessibility solution. Being WCAG compliant is a YES / NO situation. Your website is either compliant or it’s not, there is no middle ground here.

accessiBe’s back end features come to solve and answer all these compatibility issues that enable full screen-reader and keyboard navigation functionalities.

Screen Reader Compatibility Explained

Screen Reader is a software for blind individuals to use computers and browse the web. As the name suggests, the software reads aloud what is seen on the screen for blind individuals.

The screen reader software is installed on the computer. But in order for it to work with websites, the website needs to be compatible with the software. To achieve compatibility with screen reader software, WCAG requires that a website should adhere to a set of attributes called Accessible Rich Internet Applications (ARIA) that are installed within the website’s code, allowing it to ‘communicate’ with the screen reader.

Let’s take social icons as an example. We are all familiar with those icons – Facebook, Twitter, Instagram – they are instantly recognizable for us visually. A screen reader software doesn’t actually ‘see’ elements on the screen, rather it scans the website’s code to understand what appears on the screen. As such, a Facebook icon code simply says ‘link’ and has the URL that directs the user when clicking the link.

So with a website that isn’t compatible with a screen reader, that doesn’t have ARIA tags implemented, the screen reader will read to the blind person “link” for the Facebook icon; not very helpful, is it?

When ARIA tags are implemented, additional information is added to the Facebook icon – and any other visual link on the website – that describes what is the link. So the screen reader will read to the blind person “Facebook link”.

It’s not difficult to imagine the scope and effort of the work needed in order to implement ARIA tags on your entire website.

Keyboard Navigation Compatibility Explained

Keyboard navigation means that motor-impaired individuals are using their computers only through their keyboard, rather than a mouse. Scrolling, clicking links and menu buttons, opening and closing tabs – everything is done using designated keys.

There are many issues relating to keyboard navigation as today’s websites are highly complex, layered with content elements, and react dynamically to user behavior. Any element of the website must be compatible to allow full keyboard navigation.

Let’s look at a popup as an example.

Popups can be triggered for a variety of reasons. For mouse users, it is a simple occurrence; you can bring the cursor to the area of the popup, click on one of the fields to input details or click the X to close the popup.

But how do you handle the popup using only the keyboard? How do you differentiate between ‘regular’ functionalities of the website and that of the popup? How do you ‘shift the focus’ of the keystrokes to a layered element? You need to allow unique keystrokes to operate the popup, keystrokes that are activated only when a popup appears.

It’s one example of the many challenges making your website compatible with keyboard navigation. The list of WCAG requirements for compatibility with keyboard navigation is a long one, and understandably so as it needs to enable motor-impaired individuals to navigate your website with the same ease as the rest of us using a mouse.

How accessiBe’s Background Processing Achieves Screen Reader and Keyboard Navigation Compatibility

Without getting too technical, what accessiBe does is scan the entire code of your website and adds keyboard functionalities and ARIA tags to various elements on your website directly. It won’t interfere with your site’s code, but rather add an additional ‘layer’.

accessiBe’s AI ‘learned’ all of ARIA’s tags and keyboard functionalities required by WCAG and when scanning your website’s code implements all the required adjustments to achieve full compliance.

How accessiBe Makes Menus Accessible

Menus are a good example for understanding what the accessiBe background processing does and the benefits it provides.

We recognize menus on websites instantly, because we saw thousands and thousands of them. We know how they look, we know what their functionality is, and we know where to hover and click in order to reach the various pages of the website.

But if you remember, we said that screen readers don’t ‘look’ at the screen, but rather scan the site’s code to understand structure, identify links and read them aloud with all the text that appears on the page.

So menus are coded as a list structure, because in a way they are. A screen reader will announce a menu as a list, which might be confusing for a blind user. Additionally, many menus have drop-down sub-menus, accessible via a hover or by clicking a little triangle. Without proper ARIA tagging, a screen reader will miss the sub-menu.

What accessiBe does is adding readable tags for every element in the menu so a screen reader will recognize and announce each element properly. The ‘list’ code structure will get a “menu” tag, and the sub-menu will get a tag for ‘sub-menu’, thus allowing the blind individual to utilize the full functionality of the website.

Additionally, accessiBe alternates the tags on-the-fly while the site is being browsed. Once a sub-menu has been opened, a tag that says “sub-menu open” will be added to indicate to the screen reader what has happened, and will be changed with the tag “sub-menu close” once the sub-menu has been closed.

Image Recognition

One of the key elements of accessibility compliance with screen readers is to provide accurate alternative descriptions for images, known as alt text.

accessiBe utilizes various image, object and character recognition technologies (OCR and Iris) to provide highly descriptive and accurate depictions of images displayed on the website. Without adding screen-reader compatible alt tags to images a blind individual would simply not be aware of the existence of images, and miss out on the information usually displayed on images.

Let’s look at the following banner images from an e-commerce website:

As you can see, valuable information is communicated via the images – sales and discounts – the kind of information any shopper would want to know.

This is the descriptive text that accessiBe’s AI assigned to these images, completely automated with no human intervention (from left to right):

  • Image contains: shopping,  shorts, woman, ashion; image text: extra 50% off shorts
  • Image contains: shopping, red top, woman, jeans, fashion; image text: 50% off bottoms
  • Image contains: shopping, blue jumpsuit, woman, fashion, bed, ; image text: 50% off jumpsuits & rompers
  • Image contains: shopping, shoes, ocean, woman, fashion; image text: 50% off shoes

Again, doing this kind of work for the hundreds to thousands of images that are displayed on every e-commerce website requires a lot of time and effort. accessiBe achieves this in a completely automated way, and every image added to your website instantly gets its alt text.

In-Depth Feature Review and Demo of accessiBe

Comparison of accessiBe with Accessibility Plugins

There are many web accessibility plugins out there. They offer a ‘quick fix’ for ADA and WCAG compliance – add an accessibility menu and you’re done.

As tempting as it may sound, the distinction between an accessibility menu and being fully compliant must be made.

As we’ve mentioned earlier, there are two parallel tasks that need to handle in order to achieve ADA and WCAG compliance:

  • Front end – UI and design adjustments, achieved by the Accessibility Interface (the visible menu for content, font, color and orientation adjustments)
  • Back end – screen-reader and keyboard navigation compatibility, achieved by implementing ARIA tags and further code adjustments

Reminder: 70% of accessibility compliance requirements deal with back end adjustments, meaning, screen-readers, and keyboard navigation compatibility.

Accessibility plugins, whether free or paid, only answer the front-end requirements. Meaning, after installing an accessibility plugin, you are just 30% compliant. Since accessibility compliance is not a scale (you don’t ‘get points’ for making it halfway through) you’ll need to turn to an additional provider to do the back end work.

accessiBe, on the other hand, provides a full accessibility compliance solution, covering both UI and design requirements through the accessibility interface AND screen-reader and keyboard navigation compatibility requirements through it’s automated AI technology that analyzes and makes adjustments in the code-level of the website.

Benefits of Using accessiBe Over Accessibility Plugins

  • Achieving complete accessibility compliance
  • Dealing with a single provider, rather than two or more
  • Cost-efficiency (manual audit and remediation service are expensive)
  • Complete compatibility with screen-readers and keyboard navigation
  • Enabling true accessibility to individuals with disabilities

Comparison of accessiBe with Manual Accessibility Services

Manual accessibility services can help you achieve full accessibility compliance, but it comes with two major disclaimers:

  1. You’ll still need an additional solution for an accessibility interface, which the service companies don’t provide
  2. The compliance achieved is for the point in time the audit and remediation were performed. Let’s explain this point further.

Companies that offer a manual accessibility service assign a team of accessibility experts to do an audit of your website. The result of this audit is a lengthy document detailing all the accessibility faults that your website has. It is a valuable document as it gives you a precise depiction of what needs to be fixed in order to achieve compliance.

From here there are two possible paths:

You can either take the audit results to your development team and have them remediate your website accordingly.

Or, some of the service companies offer a remediation service, meaning, they’ll assign their own engineers to manually make the necessary changes in your website. Needless to say this extra service isn’t given for free.

In both cases, you are looking at a process that takes weeks if not months (depending on the number of pages your website has.)

Additionally, since it is a manual process done by experts, it comes with a hefty price tag.

But most importantly, the audit and remediation hold for the time they were done. Unless you have a 100% static website, meaning, you do not make any changes to your website – never add or remove products, never update content – the ‘effect’ of the audit and remediation fades away with time.

Since the process was manual, any changes you make to your website must be handled manually accessibility-wise. You added a new banner with a link to items on sale, you’ll need to go into the code and add ARIA tags. You added a new image, you’ll need to go into the code and add alt text compatible with screen-readers. And so on.

Some of the manual accessibility service companies offer maintenance services as well. They will periodically audit your website (manually) and provide a remediation document that will need to be implemented (manually) either by your development team or by theirs for an additional cost.

These costs add up. Having your website audited and remediated for compliance on an ongoing basis takes time, effort, and money. But you don’t have a choice. Being ADA and WCAG compliant is an ongoing task, since websites are dynamic and being updated regularly.

accessiBe, on the other hand, offers a 100% automated and ongoing compliance solution. The initial audit and remediation process is carried out – with no human intervention – in 48 hours (compared to weeks or months by a manual provider). Then, your website is scanned every 24 hours to identify and fix accessibility issues using accessiBe AI technology. Meaning, compliance maintenance is constantly carried out ‘in the background’ keeping you ADA & WCAG compliant at all times.

Which brings us to another crucial point regarding manual accessibility services. They make it extremely hard for you to scale up. Every business has a constant aim to grow, but with a manual accessibility service, scalability becomes a pain point. The more you grow the more time, effort and money you need to put in to remain compliant. You want to add another section to your website, you want to launch an additional website? Using a manual accessibility service will hold you back. You’ll need to account for additional time before going live to manually enable accessibility and additional funds. For fast-moving companies, time becomes a serious burden.

Since accessiBe offers an automated and ongoing accessibility solution, scalability is not an issue.

Benefits of Using accessiBe Over Manual Accessibility Services

  • Time-efficient
  • Cost-effective
  • 100% automated
  • Ongoing compliance
  • Infinite scale
  • Single provider for full compliance (front end and back end)

How to Check Your Web Accessibility Compliance Level

Before you get started on your path to being ADA & WCAG compliant it’s important to understand the current state of accessibility your website provides.

Obviously, if you’ve never taken any steps to make your website accessible to individuals with disabilities, there’s no need for this – your website isn’t accessible in any way.

This is actually highly important if you have taken steps to make your website accessible, like for example, installing one of the accessibility plugins. You might be under the impression that by doing so your website is both compliant and accessible to individuals with disabilities.

There’s a simple and quick way to face the accessibility reality.

accessiBe offers a free, automated compliance audit tool available online named aCe. It uses accessiBe AI technology to scan your site, detect accessibility issues and provide quite a detailed report on the various elements that impact your website’s accessibility, and those include:

  • General score
  • Clickables
  • Titles
  • Orientation
  • Menus
  • Graphics
  • Forms
  • Documents
  • Readability
  • Carousels
  • Tables

Each of these elements is given a score and some explanations to the specific issues that need attention within the context of these elements.

In addition to gaining a compliance audit with the remediation steps needed to be taken in order to fix these issues, aCe gives you a very clear idea of where you stand and what needs your attention in order to achieve compliance.

We gave it a try. We ran a website that has installed one of the accessibility plugins (which was recognized, by name, by the aCe audit tool) and the results cement the point that these plugins aren’t comprehensive enough of a solution for true ADA & WCAG compliance.

Here are the results:

As can be expected, the UI and design side got relatively high scores, due to the accessibility plugin installed on the website, but anything that has to do with back end compatibility with screen readers and keyboard navigation got a failing score.

Conclusion

accessiBe is an automated and comprehensive web accessibility solution that achieves ongoing compliance with ADA and WCAG regulations for your website.

It offers a unique combination of front end and back end compatibility, meaning, it provides an end-to-end solution for both user-facing accessibility interface, and compatibility with screen readers and keyboard navigation.

The solution offered by accessiBe is a no-touch, no-code, continuous compliance utilizing proprietary AI technology that audits and remediates your website.

It is by far one of the most affordable web accessibility solutions, starting at $490 for websites with up to 1,000 unique pages.

When compared to accessibility plugins, accessiBe’s offering is robust and comprehensive, delivering full compliance that plugins aren’t able to.

When compared to accessibility manual services, accessiBe offers a speedy and automated audit and remediation process compared to the lengthy, manual and highly expensive offering of the service companies. Additionally, accessiBe, unlike accessibility manual services, delivers ongoing compliance and the ability to scale with ease and speed.

The combination of AI-based audit and remediation, the most comprehensive accessibility interface on the market, ongoing compliance, scalability, and a highly affordable plan makes accessiBe stand out from the competition by offering a unique end-to-end solution for achieving ADA and WCAG compliance in a fast and simple way.

 

[– accessiBe is a partner of WebdesignerDepot –]

Featured image via Unsplash.

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Exciting New Tools for Designers, September 2020

It’s fun to see new website design tools that reflect current times and the state of the world. That’s very true this month with new databases devoted to diversity and women in technology, as well and resources to make your design life easier.

Here’s what’s new for designers and developers this month:

Ztext.js

Ztext.js is an easy to implement, three-dimensional typography tool for the web that works with any font you want to use. With the popularity of 3D effects and animation, this tool has a lot of practical applications. Everything you need, including documentation, is available from developer Bennett Feely on his website and GitHub. (It’s free but you can show appreciation with a donation if you like it.)

Gradient Magic

Gradient Magic is a free gallery of fun and interesting CSS gradients. You can sort through a random selection or by category of color to find just the right gradient for your project. Some of them would make really neat backgrounds or image overlays.

Impossible Checkbox

Impossible Checkbox is a fun little divot that you’ll want to play with and emulate. Click or tap the slider to activate and a nifty little friend pops up. Now here’s the fun part: You can’t leave it checked, and take note of the changing expression of the checkbox character.

Diversify Tech

Diversify Tech isn’t your average job board; it is a collection of resources – and opportunities – for underrepresented people in technology. It includes a weekly roundup and everything from scholarships, to events, to jobs, to speaking opportunities.

Women in Tech

Women in Tech is a list of apps made by women. The apps are ranked and chosen based on upvotes and is a good resource if you want to help support women-owned projects. Search or submit an app for inclusion.

Devello Studio

Devello Studio is a tool that allows you to write code in the cloud. You don’t have to install anything and no matter where you are, just can open a project in-browser, and continue development where you had left off last time. Plus, it works with GitHub support built right in.

Hustl

Hustl is a premium Mac app that allows you to create time-lapse videos of your screen. Use it to show off work or projects or create a cool video for your portfolio. Plus you can use it to capture just one active app so you don’t have to do a lot of editing later.

FeedBaxley

FeedBaxley is a user feedback tool that helps you (and users) figure out what’s frustrating before it becomes a real issue. You can customize everything to match your brand and set it up with copy and paste tools. Feedback integrates with Slack, making it easy for you to analyze information with a team.

BestTime

BestTime launched a major update with a new tool that makes it possible to analyze visitor peaks of public business (cafe, gym, etc) for whole areas. Using the heatmap API you can find businesses at popular times, locations, or by business type.

Pixeltrue

Pixeltrue is a new collection of free SVG illustrations and Lottie animations in a trendy style. They are available for commercial and personal use and add a bit of whimsical delight to website projects. (The error illustrations are particularly fun.)

Previewed

Previewed has tons of cool and realistic mockups that you can use to create the perfect setting for digital projects. You can find mockups for a variety of devices and cool panoramas that work perfectly for elements such as app store previews.

Alt Text Overlay Bookmarklet

The Alt Text Overlay Bookmarklet solves a common problem: It shows what images use alt text and what that text is. The tool was created by Christian Heilmann and he’s put it on GitHub for you to play with and test.

MergeURL

MergeURL allows you to merge and shorten up to five links. Enter the links and mergeurl.com/o/xxxxx, for example, will open all the URLs associated with that link. The tool is free to use and you don’t have to register to use the service.

Infinity Search

Infinity Search is a new search engine that lets you look for things privately and efficiently. Search the web, images, or videos. Here’s a little about how it works: “While we retrieve results from other search engines like Bing and Wikipedia, we also have our own indexes of links that are displayed in our search results. We are actively working on improving these indexes and they will only get better.”

Blade UI Kit

Blade UI Kit is a set of renderless components to use in Laravel Blade Views. It’s built for the tall stack and is completely open source. It includes 26 components and you can contribute as well.

Trusted News

Trusted News is a Google Chrome extension that uses AI to assist in evaluating the quality of the online content. In its first release, it scores the objectivity for a selected article, testing whether it is written from a neutral perspective as opposed to a subjective one.

BaseDash

BaseDash allows you to edit production data without coding. You can make changes to the database with the ease of a spreadsheet. This tool makes it easy to find and edit information in a hurry. It works with all major databases including MySQL, PostgreSQL, Amazon Redshirt, Microsoft SQL Server, and more.

Email2Go

Email2Go is a service that helps you create email templates and test them on dozens of physical devices and applications. It’s free right now while it is in early release.

Iconscout Converter

The Iconscout Converter allows you to convert icons and images from one file format to another for free. Convert SVG, PNG, JPG, and PDF with a single click.

Shape 2

Shape 2 is a massive collection of 5,000+ unique icons and illustrations with a full-blown web editor. Customize colors, stroke width, size and full variations that can export to SVG, PDF, PNG, GIF, and React. This is a premium tool and includes a discounted release price for now.

Aestetico

Aestetico is a beautiful sans serif that includes a massive family with 54 styles. This premium typeface is highly readable and has modern lines and curves that make it a great option for a variety of uses.

Arcades

Arcades is a modern display font with a retro, 1980s-style vibe. It includes regular and italic styles.

Brimington

Brimington is a handwriting style typeface with rough strokes and smooth curves. It includes a set of 227 characters and 219 glyphs in a readable design.

California Signature

California Signature is a typeface duo with a slab serif and handwriting style that are perfectly paired. The thick and thin options provide a yin and yang effect.

Eastblue

Eastblue is a script typeface with long swashes and interesting curves. It includes a solid character set and is free for personal use only.

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Why Do You Need to Get Microsoft Certified: Azure AI Engineer Associate Certification?

AI has been a revolutionary technology in the Tech world. The demand for artificial intelligence-related professions is increasing at an incredibly rapid rate. Similarly, the demand for an Azure AI Engineer is on buzz and at an all-time high. Many other AI-concerned accreditations could also be good alternatives for IT professionals. But, MS Azure assures a rapidly growing Artificial Intelligence landscape with innovative service offerings and advanced technologies. Hence, the demand for Microsoft Azure AI Engineer Associate Certification has increased to a large extent over the past few decades.

The future platform of the IT accreditation, AZURE AI mainly assists you to scrutinize AI services which count bots, agents, language, vision, speech, by adopting knowledge mining, cognitive services, and machine learning. AI solutions are required to satisfy scalability and performance to meet end-to-end solutions, for that we need to have advanced technologies and tools for analyzing and recording timely operation. 

Source de l’article sur DZONE

The Importance of Machine Learning Security for Chatbots

Artificial Intelligence is a growing industry powered by advancements from large tech companies, new startups, and university research teams alike. While AI technology is advancing at a good pace, the regulations and failsafes around machine learning security are an entirely different story.

Failure to protect your ML models from cyber attacks such as data poisoning can be extremely costly. Chatbot vulnerabilities can even result in the theft of private user data. In this article, we’ll look at the importance of machine learning cyber security. Furthermore, we’ll explain how Scanta, an ML security company, protects Chatbots through their Virtual Assistant Shield. 

Source de l’article sur DZONE

5 Tips for Designing One-Page Websites That Work

Smart design choices can help reduce the fatigue and frustration people would otherwise feel when using the web.

There are a lot of ways web designers can minimize distractions, information overload, and analysis paralysis. For instance, designing with abundant white space, shorter snippets of text, and calming color palettes all work.

One-page websites might be another design choice worth exploring.

When done right, a single-page website could be very useful in creating a simpler and more welcoming environment for today’s overwhelmed consumers.

With its diminutive structure, it would leave a unique and memorable impression on visitors. What’s more, a well-crafted one-page website would provide visitors with a clean, narrow, and logical pathway to conversion.

For those of you who use BeTheme’s pre-built sites (or are thinking about adopting them for your next site), there’s good news. In addition to the great selection of traditionally structured sites available, Be also has single-page websites for you to work with.

So, the technical aspects you’d need to master to get the one-page formula right are already taken care of.

Let’s have a look at some of the features that make single-page websites shine and how you can design them:

1. Give Visitors a Succinct Journey Through the Website and Brand’s Story

The typical business websites you design include pages like Home, About, and Contact, as well as pages that explain the company’s services or sell their products. Unless you’re building really long sales landing pages, there’s usually about 400 to 600 words on each page.

That’s still a lot of content for your visitors to get through and it can make perusing a single website an overwhelming experience. Imagine how they feel about reading through all that content when they have to do it multiple times when comparing other websites and options.

In some cases, this multi-page website structure is overkill. The information you’d otherwise fill a full page with can easily be edited down to fit a single pane or block on a one-page website and still be as useful.

Like how design and development studio Pixel Lab does it:

Pixel Lab

Notice how all the key points are hit in a concise and visually attractive manner:

  • The Featured Work portfolio
  • The About Us introduction
  • The FAQs
  • The contact form

The BeCV pre-built site is built in a similar manner (and for a similar purpose, too):

BeCV

Just remember to keep a sticky navigation bar present at all times so visitors know exactly how much content there is on the page.

2. Opt For a Non-Traditional Navigation for a Uniquely Memorable Experience

Typically, the rule is that website navigation should follow one of two patterns:

  • Logo on the left, navigation links on the right.
  • Logo on the left, hamburger menu storing the navigation on the right (for mobile or desktop).

There are a number of reasons why this layout is beneficial. Ultimately, it comes down to the predictability and comfort of having a navigation be right where visitors expect it, no matter where they end up on your website.

However, with a single-page website, this is one of those rules you can bend, so long as you have a way to keep the navigation ever-present and easy to use.

There are some great examples of one-page sites that have done this, usually opting for a stylized left-aligned sidebar that contains links to the various parts of the page. Purple Orange is just one of them:

Purple Orange

And you can use a Be pre-built site like BeHairdresser to create a similar navigation for your website:

BeHairdresser

If you’re trying to make a bold brand stand out, this is a neat layout option to experiment with.

3. Tell a More Visually Striking Story

One of the problems with building a website with WordPress is that you always have to worry about how your design decisions affect speed. Even once the code is optimized, images are usually the low-hanging fruit that have to be dealt with.

But when your website only contains one page, this means images aren’t as much of a problem (so long as you compress and resize them). It’s only when you continue to add pages, products, and galleries that you have to scale back your visual content.

So, if your brand has a strong visual identity and you want the website to show that off through images, a one-page website is a great place to do it.

Just remember to keep a good balance between text and images as Vodka A does:

Vodka A

There’s no reason for a liquor distribution company to mince words when the elegant product photos effectively communicate to consumers what it’s all about.

In fact, this image-heavy, single-page style would work well for any vendor selling a small inventory of products: food, beverages, subscription boxes, health and beauty products, etc. And you can use the pre-built BeBistro to carefully craft it:

BeBistro

4. Turn a Complex Business Idea or Offering into Something Simple to Understand

When a company sells a technical or complex solution to consumers, it can be a real struggle to explain what it does and why they should buy it.

But here’s the thing: Consumers don’t really care about all that technical stuff. Even if you were to explain how an app worked or how you use a software like Sketch or WordPress to design a website, their eyes would glaze over.

What matters most to them is that you have an effective and affordable solution that they can trust. So, why bog them down with page after page of technical specs and sales jargon?

A one-page website enables you to simplify even the most complex of solutions.

Take Critical TechWorks, for instance. It offers an advanced technological solution for the automobile industry…and, yet, this is all it needs to explain the technology at work:

Critical Techworks

If your website’s visitors are more concerned with the outcomes rather than the “how”, you’d do well to make the website and content as easy to digest as possible. And you can use a pre-built site like BeCourse to do that:

BeCourse

Notice how both of these sites take visitors through a small handful of sections (pages) before delivering them to the main attraction: the contact or sign-up form.

5. Capture Leads and Sales at Different Stages of the Sales Funnel

Some of your visitors will be brand new to the site and need more information before they pull the trigger. Others will already have a good idea of what they’re getting into and just need one small push to get them to take action.

With a single-page website, you can design each section to cater to the different kinds of leads and prospects that arrive there.

The top sections should be introductory in nature, providing new visitors with information they need to decide if this is an option worth pursuing. The sections further below should drill down into the remaining questions or concerns that interested prospects have.

Regardless of which section they’re looking at, your one-page site will have CTA buttons built in along the way that drive them to conversion the second they’re ready.

This will enable your site to always be prepared to convert leads, whether visitors read the first two sections or make their way through all of them until they reach the conversion point (e.g. a contact form, a checkout page, etc.).

You’ll find a nice example of this on the Cycle website, with CTAs strategically placed along the single-page’s design:

Cycle

BePersonalTrainer is a good pre-built site option if you want to ensure that you include a CTA button at the perfect stopping points throughout your page:

BePersonalTrainer

You won’t find them at the bottom of every section, but that’s okay. You just need them whenever your visitors are seriously thinking about taking action.

What Should You Build: A Multi-Page or One-Page Website?

Although a single-page website won’t work for larger websites (especially in ecommerce), it could work well for business websites that are on the smaller side to begin with.

By centralizing all of that information into a single page, you’ll create a fresh experience that wows visitors with how succinct yet powerful both the message and offering are.

Just be careful. Many single-page websites are poorly done (which is probably why they fell out of fashion for a while).

Remember: This is not your chance to throw web design rules out the window. In fact, this will be an opportunity to clear out the fluff and the clutter that’s accumulated over the years and to return to a more scaled-back and classic approach to design.

And with the help of Be’s pre-built one-page websites, it won’t require much work on your part to make that happen.

 

[– This is a sponsored post on behalf of BeTheme –]

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Should We Be Designing For Voice?

Voice is one aspect of technology that is getting bigger and bigger, and showing little sign of relenting. In fact, 2019 data revealed that 22% of UK households owned a voice-controlled digital home assistant device such as an Amazon Echo or Google home. This is double the figure recorded in 2017 and it is predicted that over the next five years nearly 50% of all homes will have one. Smart home adoption rates are increasing, and it shows how voice control is something we are all becoming more accustomed to.

With these high figures, does it follow that voice should be something web designers build into sites? Or is it merely a gimmick that will die out and render sites with hardware and complex design issues? You only have to look at the failed introduction of Google glass to see that certain technological advancements don’t always have the outcome that might be expected.

Multiple Voices

One of the first issues with voice is establishing whether you want sites to recognise everyone’s voices, or just those who have registered. If you’re using the site in a crowded room will it pick up on snippets of conversation from others and think these are instructions? Google Home has a feature whereby you have to register your voice with its app to use more personalised features such as the shopping list. Is this the sort of thing websites would need?

Accents

The implementation of voice is complex, not only does it need to understand certain languages (such as English), but all the accents and variations too. With 160 English dialects alone, that is a lot that the technology needs to understand – not including mispronunciations, slang, and colloquialisms. Also, if a site is used all over the world (which many are) how many languages will it need to know?

Privacy Issues

if there are clips of your voice out there on the web…it can easily be imitated

If a website involves a feature such as online shopping or other functions which require sensitive details to be input, this could put people off using voice. Users need to know where this saved data is being stored, how it will be used and if it is secure. In 2018, HMRC had signed up about 6.7 million people to its voice ID service and HSBC said over 10,000 were registering each week. This shows many trust the service, but experts say that if there are clips of your voice out there on the web (such as in a podcast) it can easily be imitated. Bringing with it security and privacy issues.

According to futurologist Dr Ian Pearson, who invented the text message back in 1991, it won’t be long until we can complete a financial transaction with just a few words and a gesture. This can be a time-saver for things such as online shopping, but we need to ensure there are the correct security steps in place.

Users Don’t Talk The Way They Type

When speaking we tend to use shortened and more colloquial language as opposed to when we type. The voice function on a website will need to be able to adapt for this. One example is if you are filling in a form or comment box by voice for a website, you will need to tell it what to punctuate, letting it know where to add a comma, exclamation mark etc.

Website Processes Need to be Simpler

With the web as we use it now, we often browse through pages, reading other snippets of information before clicking through to the page we want. With voice recognition it will cut out these middle steps. For example, if you are looking for a recipe of something specific, you will just say the command “Show me the … recipe” and it will take you straight there. This direct access to what we are looking for could lead to a simplification of websites.

Regular Updates

With websites as they are now, they need updates semi-regularly, depending on how they are built, how complex they are, and what features we have built into them. A voice-based site will need updating regularly, whether to add new words or processes or to keep up with the fast-adapting technology. It might end up being quite a complex process.

Mistrust

While there are more of us now than ever using voice control via tech such as Alexa, Google, and Siri, there is still a level of mistrust over it. It’s still not quite clear where data is being stored, if it is being stored, and how easy it could be to abuse.

Larger Storage and Bandwidth

If a site is built for voice, will it utilise a ready-built plugin or will it have its own software built by developers? Will this feature require a greater amount of storage and bandwidth to cope with it? These are further factors to consider when thinking of the future of implementing voice to websites.

We Still Don’t Know Where It Will Go

Voice technology while working in some respects, is still a bit of a grey area when it comes to future use. Will it be the next big thing as many have predicted, or will it simply die down?

Look at Google Glass – highlighted as the big new technology, they soon died down and were eventually discontinued. Smart watches were another thing. You can see their initial downfall by reading an article published in 2017 about smartwatches – how major smartwatch makers such as Apple and Samsung rushed into the market before the technology was ready and they subsequently failed. Motorola exited the smartwatch market, Pebble and Jawbone shut down and Fitbit sold 2.3 million fewer devices than in their previous quarter. It was perceived as being a fad. However, fast forward to 2020 and more people than ever are wearing and using smartwatches. The smartwatch market was valued at shipment volumes of 47.34 million in 2019 and is expected to reach 117.51 by 2025, reaching a growth of 15.4 over the next five years.

Will voice follow a similar trend?

No More Impulse Buying

People enjoy browsing websites and many businesses rely on user’s impulse buying and ask their websites to be designed to reflect this. With voice taking you directly to the page’s users want to find, will they bypass these potential selling traps and just buy what they want – rather than added extras? Will it end up being a negative for businesses and see users not as satisfied for the experience?

Voiceless Still Matters

You will also have to remember that not all devices might work with voice, or people might be browsing somewhere where voice cannot be used. This means in the design process it needs to work both for voice instruction and manual use. It needs to work just as well for both to ensure the customer journey isn’t affected.

There are many ways voice can affect how we design websites in the upcoming future. It’s important to take note of market trends and usage – seeing how people use voice and thinking of the customer journey. It’s vital we don’t forget the end goals of websites – whether it’s to inform or to sell, the implementation of voice needs to assist this process not make it harder.

 

Featured image via Unsplash.

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