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User Experience is a crucial consideration for any web developer or designer; the only way to ensure that you’re delivering a successful website is to ensure that the end-user or customer will feel comfortable using it. 

A strong user experience increases your client’s chances of successful audience engagement and conversions.

What you might not realize, however, is that the strategies you use to enhance UX as a web developer or designer can also influence how the search engines respond to a website. 

Though many designers assume that SEO (Search Engine Optimization) is the work of a copywriter or content producer, there are design elements to consider too. 

After all, the definition of optimization is “the action of making the best version of a resource.”

So, how are UX and SEO connected?

Adding UX to a Successful SEO Strategy

SEO used to be easy. To stand out on the search results, you just needed to stuff a page full of as many keywords and phrases as possible. Now, it’s a little more complicated. 

Leaders in search engine development, like Google and Bing, know that they need to offer their customers excellent experiences to keep them. In this new experience-focused landscape, SEO and UX share common goals. 

Search engines don’t just want to provide customers with any answers to their questions. Instead, Google and its competitors are using everything from artificial intelligence to machine learning algorithms to ensure that search results are accurate, relevant, and engaging. 

In the same way, user experience is about providing users with easy access to the information and resources they want. 

Now that SEO is a multi-disciplined approach, UX is just one of the essential tools that makes it possible for developers to optimize their websites properly. 

Where UX Developers Influence SEO 

There are plenty of connections between UX and site indexability

We all know that since 2018, site speed has become a crucial ranking factor for companies in search of better search results. As a developer, it’s up to you to ensure that there aren’t too many elements weighing a website down that would prevent it from delivering fast results. 

Bounce rate is another critical factor in search engine ranking algorithms. When customers click on a website, Google wants to see that they get the answers they want. If your navigation is difficult to understand, or the correct information isn’t easy to see on a page, end-users will just hit the back button. 

Let’s take a closer look at how developers can influence SEO with their UX strategies. 

1. Site Navigation and Ease of Use

It’s no secret that today’s digital consumers crave easy-to-use sites.

A complex website with pages ranking for different terms might seem like an excellent idea for SEO. However, from a UX perspective, the easier it is to navigate your website, the more your end-users will benefit. 

According to a study from Ahrefs, well-optimized pages that rank for several keywords can be more beneficial than dozens of pages ranking for similar terms. At the same time, if the search engines have difficulty crawling all your pages due to a poor site navigation strategy, then some pages won’t get indexed. 

So, how do you improve navigation and SEO at once? Follow the proper structure for your site first, categories and subcategories on the retail page help customers find exactly what they need. A solid internal linking structure allows the crawlers to examine your website and index each essential page individually.

Keep navigation simple when designing a website for both UX and SEO potential. 

2. User-Friendly Page Layouts

There are countless cases where poor layout design and formatting disrupts SEO potential. For example, cluttering a page with too much information makes it tougher to read and index. At the same time, if your pages aren’t attractive and easy to navigate, customers are more likely to hit the back button. 

If customers come to a website and immediately leave it again, this tells the search engines that they’re not finding what they need on those pages. That means Google will bump you to a lower position on the SERPs. 

So, how do you make your layouts more UX and SEO-friendly?

  • Get your category pages right: Say you’re creating a blog page for your client. They want to list all of their blogs on one main page while linking to separate locations for each article. A design that puts a large chunk of content from each blog on the main page can be problematic for UX and SEO. It means your customers have to scroll further to find what they need. At the same time, the search engines never know which words to rank that main page for. On the other hand, listing blogs on smaller cards, as Fabrik does in this example, makes sorting through content easier. 
  • Leverage headers and tags: Your customers and the search engines habitually “scan” your pages. When trying to improve UX and SEO simultaneously, you must ensure that it’s easy to find crucial information quickly. Header 1 or H1 tags can help by showing your audience your website’s critical sections. Title tags also give search engines more information on the term you want to rank for. Organizing your content into a structure that draws the eye down the page also means your customers are more likely to stay on your website for longer. That shows the search engines that you have quality, relevant content. 
  • Make the most of images and videos: Visual media isn’t just an excellent way to engage your audience. With videos and pictures, you can convey more vital information in a quick and convenient format. This leads to greater satisfaction from your audience from a UX perspective. However, visual content is also great for SEO. You can optimize every image with alt text and meta descriptions. That means you have a higher chance of ranking both in the main search results and the image searches on Google. 

3. Using Search Data to Inform Site Architecture

Today, SEO is less about building hundreds of landing pages for individual queries. Now, it’s more important to take a simple, de-cluttered approach with your website. SEO can determine what kind of architecture you need to create for a successful website. 

For instance, say you wanted to rank for eCommerce SEO. There are tons of related words that connect to that primary search term. Rather than making dozens of different pages that try to rank for distinct phrases, you can cover a lot of other ideas at once with a larger, more detailed piece of content. 

If a topic is too big to cover everything on a single page, then you might decide to create something called “pillar” content out of your main terms. This involves using one main page where you discuss all of the topics you will cover. Then, you design several smaller sub-pages that link back to that central pillar. 

Once again, this helps the search engines to navigate your website and index your pages while assisting the customers in finding the correct information. At the same time, you combine more pages on a website and remove anything that might be detracting from your site’s authority or not offering enough value. 

4. Improving Website SERP Listings

It’s easy to forget as a developer that a customer’s first experience with a website won’t always happen on that site’s homepage. Usually, when your customers are looking for solutions to a problem, they’ll find your website on the search engine results instead. 

This means that you need to ensure that you make the right impression here:

There are a few ways that developers can ensure the search engine listings they create for their clients are up to scratch. For instance, a reasonable title tag for each page that includes appropriate keywords is excellent for SEO and UX. A title tag lets your customers know they’re in the right place and helps them find the information they need. 

Remember, around eight out of ten users on search engines say that they’ll click a title if it’s compelling. 

Another component you have control over as a developer or designer is the “rich snippet.” Rich snippets are the informative chunks of content that Google adds to a search listing to help it stand out. You can use rich snippet plugins on a website to tell Google what kind of extra information you want to include on a page. 

For instance, you might want a company’s ratings to show up on your search results, so customers can see how trustworthy they are:

5. Local Business Rankings

When you’re creating a website for a company, it’s easy to forget about local rankings. We see the digital world as a way of reaching countless people worldwide. Local orders are easier to overlook when you have a global scope to work with. 

However, as a developer, you can boost a company’s chances of attracting the right local audience and boosting its credibility. For instance, you can start by ensuring that the correct directory information appears on your client’s website and social media profiles.

Another option is to create dedicated location pages for each area the company serves. This will make it easier for clients to find the contact details they need for their specific location. 

At the same time, pages that have been carefully optimized to rank for specific locations will earn more attention, specifically from search engines. The more of the search engine landscape your client can cover, the more chances they have to attract new customers and leads. 

Combing SEO and UX

In a world where experience is crucial for every business, it’s no wonder that UX and SEO are blending more closely together. There are a lot of areas where SEO and UX work in harmony together if you know where to find them. Improving your client’s SEO ranking with UX doesn’t just mean ensuring that their pages load quickly anymore. 

Simple strategies, like making sure a call-to-action button is clickable on a mobile page, can simultaneously boost a website’s UX potential and SEO performance. At the same time, adding images and alt text to a website provides search engines with more information while adding context to your content. 

The key to success is understanding how SEO and UX work together. If you look at SEO and UX as part of the same comprehensive strategy to give end-users a better online experience, achieving the right design goals is much easier. 

Of course, just like any strategy, it’s also worth making sure that you take the time to track the results of your UX and SEO campaigns. Examine which systems help you, and examine customers from an SEO perspective with design and development strategies.

 

Features image by gstudioimagen on Freepik

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The post 5 Ways That UX Developers Influence SEO  first appeared on Webdesigner Depot.

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Avec « HR Pulse », SAP donne la parole à trois expertes d’horizons variés – académique, associatif, professionnel – pour éclairer les principaux enjeux des ressources humaines. Diversité, bien-être, télétravail… Autant de facettes d’un monde de l’entreprise en profonde mutation qui confirment l’importance, pour SAP, de se positionner en partenaire privilégié dans la transformation des entreprises.

« Dans un monde où le travail n’a jamais changé aussi rapidement et aussi profondément qu’aujourd’hui, où le talent est vital, rare et toujours en mouvement, il existe une opportunité collective de transformer le travail pour de bon. » C’est avec ces mots que Thomas Dorynek, HXM Value Advisor chez SAP, introduit chacun des cinq épisodes de « HR Pulse » dans lesquels il échange avec une experte de la sphère RH.

Pour SAP France, cette initiative s’inscrit pleinement dans les problématiques actuelles des organisations. Comme l’explique Thomas Dorynek, « nous assistons aujourd’hui à une véritable transformation exigeant des responsables RH qu’ils aillent au-delà de la gestion traditionnelle des ressources humaines pour créer des expériences de travail qui stimulent l’engagement, la productivité, la durabilité et l’efficacité ».

Prise de hauteur sur les enjeux et réponses opérationnelles

Ces entretiens à deux voix visent ainsi à décrypter cinq enjeux majeurs d’aujourd’hui : les conditions propices au bien-être au travail ; l’importance de la diversité en entreprise ; l’impact du télétravail sur la qualité de vie au travail ; la montée en puissance du coaching ; et les limites à poser dans la mesure de la productivité. « Notre ambition est de nourrir la réflexion des professionnels RH et de stimuler leur envie d’en savoir plus sur les sujets abordés », indique Thomas Dorynek. L’idée est d’associer, pour chaque épisode, l’état de l’art sur un sujet et la mise en valeur d’éléments tangibles, avec un chemin pédagogique misant sur la contextualisation, le décryptage et le partage de bonnes pratiques.

Virginie Boutin, présidente de Bloomr Impulse, aborde ainsi les différentes approches du coaching, l’intérêt d’y recourir, et l’illustre avec des exemples concrets ; Solenn Thomas, fondatrice de l’association Eklore, évoque pour sa part les étapes de mise en place d’une politique inclusive ; tandis que Claudia Senik, professeur à Sorbonne Université, intervient notamment pour parler de bien-être au travail en mettant en exergue plusieurs prismes théoriques.

Des contenus à valeur ajoutée

Publiée sur openSAP et sur l’ensemble des plateformes de podcasts disponibles sur le marché, la série « HR Pulse » concrétise une volonté de SAP : « créer des contenus à forte valeur ajoutée pour apporter une dimension inspirationnelle aux projets de transformation RH de nos clients », comme l’explique Thomas Dorynek. Le choix du format audio s’est facilement imposé : accessible à tous, tout le temps, depuis tout type de support numérique, le podcast est un support en plein essor pour favoriser la mise en valeur des expertises. « Cette première série contribue à alimenter notre promesse, Change Work for Good », précise Thomas.

Après cette première série consacrée à des entretiens d’experts RH, « HR Pulse » vous donne rendez-vous dans quelques mois pour la saison 2 !

The post « HR Pulse » : une série de podcasts pour décrypter les défis RH des entreprises appeared first on SAP France News.

Source de l’article sur sap.com

Web design is often stagnant because designers look at the same work and follow the same trends. Unfortunately, algorithms promote work that is liked, and designers produce content to get likes, which leads to a self-feeding cycle.

We’ve been talking about the dribbblization of design for years, but Behance is just as guilty of promoting and encouraging homogenous design.

It’s not that Dribbble and Behance don’t have value; they are both excellent resources for designers. But they’re victims of their own success, and it’s healthier for them, designers, and the industry if we broaden our sources of design inspiration.

And so, today, we’re presenting this list of the best places to find design inspiration for web designers that aren’t Dribbble or Behance. (OK, you can check them out too, if you really want to!)

Awwwards

Awwwards is the top site for web design inspiration. The best agencies in the world post here, and a ‘Site of the Day’ award is a coveted accolade. So if you’re looking for design inspiration, this should be your first stop.

Admire The Web

Admire The Web is an excellent collection of curated sites. It’s more selective than sites like Awwwards, so you don’t have to dig through so much to find the best web design.

One Page Love

One Page Love is one of the best resources for designers seeking inspiring new ideas. It’s devoted to one-pagers, which means it leans towards apps, tech start-ups, and smaller independent projects.

Godly

Godly is another excellent collection of web design inspiration. Godley uses animated thumbnails, so you can get a sense of a site before you look at it in detail. As such, it’s perfect for animated landing pages.

Hoverstat.es

Hoverstat.es is a collection of curated websites that often finds little gems other sites miss. Unlike most roundups, it doesn’t go into much detail on each site, and new sites are infrequent, but it’s always worth a browse.

Siteinspire

Siteinspire is one of the most established design inspiration sites. The collection is carefully divided into different styles; if you find your own site listed, you can add your contact details.

Land-book

Land-book is a curated collection of the best sites on the web. The site does a great job of presenting screenshots clearly, and the similar sites feature is great for browsing a particular mood.

Savee

Savee is a fantastic site for browsing all kinds of design inspiration. It’s like Pinterest for designers as it leans towards art direction and photography. It’s easy to scan for mood boards.

UIJar

UIJar is a nicely designed collection of hand-picked websites. Unlike most other sites on this list, UIJar also features a collection of branding that’s great for identity designers.

Brutalist Websites

Brutalist Websites is the perfect inspiration site if you’re a fan of the Brutalist design trend. There are plenty of designs that show why Brutalism is so popular right now, but the site itself is probably short-lived.

Minimal Gallery

Minimal Gallery is a collection of sites that embrace minimalism. Like Brutalist Websites, the quality of the collection is very high, but the site’s lifespan is probably short-lived thanks to being tied to one trend.

Ello

Ello is a platform for showcasing excellent design work. It’s solid on illustration and artwork. There’s also a great deal of photography on show. You’ll also find regular opportunities tied to creative briefs.

DeviantArt

DeviantArt is still the largest, and arguably the best, showcase for illustration, with dozens of styles from Anime to classicism. It’s easy to lose a few hours browsing DeviantArt.

Figma Community

Figma Community is a collection of the best work from the Figma community. But you don’t need to be a Figma user to grab some inspiration from the UI work on show.

Lapa

Lapa is a collection of 5000+ landing pages. The collection is headhunted from around the web, so if you only have time to check out one site, Lapa could be a good choice.

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The post 15 Inspiring Alternatives to Dribbble & Behance first appeared on Webdesigner Depot.

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Web2 software engineers have benefitted from design standards, mature programming languages, and vulnerability tools to minimize the risks of an attack. Failure to do so can result in a situation similar to my “Equifax Attack: Only a Matter of Time” publication back in 2017.

Those working in Web3 projects find themselves at an exciting stage. Initiatives like bounties and Decentralized Autonomous Organizations (DAOs) drive new opportunities for these pioneers to explore. Unfortunately, the Web3 landscape is not as mature or defined as earlier phases in the web frontier. Compounding the situation is the risk those challenges impose in a decentralized environment — where exploitation can result in losing a large volume of assets, as well as the time it takes to secure an auditing service for smart contract code and the duration of the audit itself

Source de l’article sur DZONE

What is success for you? When do you feel that you succeeded in your job? Is it when you are promoted? Maybe when you are tasked with more important assignments and greater responsibilities? Or does success mean increased creativity and freedom to work on the job you enjoy? We all envision success differently, and we need some sort of North Star to gauge if what we’re doing is getting us closer or further from it. 

Business success is usually measured in monetary value. But, revenue alone is a third-rate guide to building a sustainable product that brings value to both your company and customers. How can a business find its North Star? What might it be? 

Source de l’article sur DZONE

IT modernization and innovative new technologies change the healthcare industry significantly. This blog series explores how data streaming with Apache Kafka enables real-time data processing and business process automation. Real-world examples show how traditional enterprises and startups increase efficiency, reduce cost, and improve the human experience across the healthcare value chain, including pharma, insurance, providers, retail, and manufacturing. This is part five: Open API and Omnichannel. Examples include Care.com and Invitae.

Blog Series – Kafka in Healthcare

Many healthcare companies leverage Kafka today. Use cases exist in every domain across the healthcare value chain. Most companies deploy data streaming in different business domains. Use cases often overlap. I tried to categorize a few real-world deployments into different technical scenarios and added a few real-world examples:

Source de l’article sur DZONE

Today no less than 60% of companies are either exploring the possibilities of adopting artificial intelligence or trying to realize its potential to transform the way they do business. The problem is that a significant portion of them (one-third) struggle to produce substantial change with AI.

The lifecycle of an AI solution usually consists of problem definition, data collection, model building, model fine-tuning, and applying the solution to solve a specific problem. Various experts build the solution to solve business problems. Still, a problem solved by a data scientist does not automatically translate into a constant stream of actual value for the business. Once deployed to production, the AI solution cannot be left as-is. Like any other system, it requires continuous maintenance. However, any AI solution’s maintenance differs significantly from the maintenance of other systems (e.g., microservice-based applications). The performance of any AI solution can be affected by many factors, and if the maintenance work is not done, the solution will cause problems instead of solving them.

Source de l’article sur DZONE

What Is Text Classification?

Text Classification is the process of categorizing text into one or more different classes to organize, structure, and filter into any parameter. For example, text classification is used in legal documents, medical studies, and files, or as simple as product reviews. Data is more important than ever; companies are spending fortunes trying to extract as many insights as possible.

With text/document data being much more abundant than other data types, new methods of utilizing them are imperative. Since data is inherently unstructured and extremely plentiful, organizing data to understand it in digestible ways can drastically improve its value. Using Text Classification with Machine Learning can automatically structure relevant text in a faster and more cost-effective way.

Source de l’article sur DZONE

IT modernization and innovative new technologies change the healthcare industry significantly. This blog series explores how data streaming with Apache Kafka enables real-time data processing and business process automation. Real-world examples show how traditional enterprises and startups increase efficiency, reduce cost, and improve the human experience across the healthcare value chain, including pharma, insurance, providers, retail, and manufacturing. This is part five: Machine Learning and Data Science. Examples include Recursion and Humana.

Blog Series – Kafka in Healthcare

Many healthcare companies leverage Kafka today. Use cases exist in every domain across the healthcare value chain. Most companies deploy data streaming in different business domains. Use cases often overlap. I tried to categorize a few real-world deployments into different technical scenarios and added a few real-world examples:

Source de l’article sur DZONE

Personalized marketing is when you attune your marketing efforts based on customer data. This data can be anything from the first and last name to purchase intent, concerns, and history.

Personalized marketing has revolutionized the way businesses market their product and service to their audience. It brings value to people’s lives, spiking the sales graph for brands and businesses. So it’s a win-win situation for both the company and the consumer.

Even big companies do this for their campaigns. They do so because it gives them great results and ROI for their marketing initiatives. If these multinational businesses do this, it’s a good idea to incorporate this strategy and learn from a top resource on digital marketing.

This article aims to explain every nook and cranny of personalized marketing. By the end of this 5-minute read, you will know the impact of personalized marketing on our lives. And how you can integrate this into your marketing strategy to benefit your business.

What Is Personalized Marketing?

Have you ever encountered a business that knows what you’re going through? Or did you see an ad online that you closely relate to? Chances are, you were one of the target markets of those marketing materials. And if you could associate yourself with the ad, their marketing strategy worked.

That is what personalized marketing does to your audience, market, or particular demographic. This style of advertising leverages personalization in your marketing materials. The details of your marketing content are tailored to a specific audience and address the issues or real-time problems of a particular segment in your market.

Personalized marketing has become popular because more people demand it from businesses. Once the people have experienced what it felt like, they want to feel more of it.

To objectively see the demand for personalization, here are some statistics to back it up.

Accenture reported that 91% of consumers are likelier to shop with businesses that offer them relevant content. This shows that the right product recommendations can increase the chances of shopping with you.

Salesforce mentioned that 66% of consumers expect companies to understand their individual needs. This statement proves that a generalized way of marketing isn’t as effective as before. The consumer mindset has already developed, and they demand more personalization from businesses.

A striking piece of data from Statista showed that 90% of consumers in the US find the idea of personalization appealing. If that figure is accurate, almost all businesses should start incorporating this into their strategies. There’s no reason for them not to try this out.

Given the high positive demand for personalized marketing, it’s no secret why more and more businesses are doing this. However, not every company out there is doing this right. A wrong way of doing this can bring a loss of clients and a negative ROI.

To help you go on the right track of using personalization in your marketing, read up on the next section of this article.

Know These 6 Tips To Correctly Do Personalized Marketing

You’d agree that knowing your customer’s first and last name is essential. But with the dynamically changing strategies, personalized marketing is going beyond that. It’s actually about understanding what your targeted consumers need, merging with a way to convey the message that your business is the solution.

To help you achieve this, take note of the things below:

1. Leverage Your Customer Data

The foundation of personalized marketing is laid on customer data. The best marketing professionals and strategists emphasize gathering relevant data if you want to scale. Excellent digital marketing courses will teach you that customer data will help you build a solid foundation for your content and campaigns.

Consumer behavior has always been the most important detail for target marketing. With every click, it has become easier to gather data about individual customers, their interests, hobbies, purchase history, buying behavior, and more.

You’ll be able to get this information if you’ve practiced data management and collecting customer data throughout the years of your operation. However, it’s not too late to begin if you haven’t started with this yet. There is a lot of marketing automation software that aids marketing teams in doing this. For example, many businesses use lead scoring software to gain insight into their clients’ needs and categorize them appropriately.

For your personalization efforts, you can use questionnaires, surveys, and feedback forms to capture personal data on the internet. A customer will happily fill out a survey form if a reward in return entices him. This reward can be in any form– a voucher, a first buy discount, free shipping, or more.

This initiative will help you get more data in a shorter time frame.

2. Understand Your Customer’s Needs

Hoarding data will be a complete waste of marketing efforts, capital, and efficiency if you do not extract consumer behavior from it. When you have access to a rich set of data, you have the privilege to understand your customers’ trending needs deeply. After gaining insights from the data, create a marketing strategy based on those findings to target your audience.

Doing this doesn’t just apply to B2C; it also works for B2B companies, which is why the demand for custom software development, tailored services, personalized packages, and B2B data providers have been on the rise in these recent years.

It is a two-way road. While you are on the lookout for your target market, at the same time, the customers expect businesses to know what they need. The market you’re currently serving expects you to know what products or services are fit for them.

So this is where it gets crucial: you have to dig deeper into your niche and find the specs of your audience’s needs. Having a general idea about the needs of your target audience and personalized marketing usually don’t go harmoniously.

Planning a better-personalized marketing strategy will not be a piece of cake but will be much more rewarding for every aspect of your business. May it be sales, return on investments, customer relationships, or personalized marketing campaigns.

3. Personalize Every Stage Of The Customer Journey

The first rule of business is convincing the customer that you are their best friend. Now that you know what they want, you pledge to provide them with whatever best you can. Limiting personalization to marketing is not the solution. You have to be vigilant in meeting these individual requirements at every stage. And remember that consistency is the name of the game. That is how you bring your business into the running.

You can integrate CRM automation, email marketing tools and deploy other content marketing strategies to help make this process a lot simpler. Personalized live chat and chatbots, such as those offered by ThriveDesk, allow businesses to personalize their offerings and build their brand reputation.

As a customer, my requirement would be reading content, browsing, and experiencing products that would hit home. A personalized experience is what every consumer demands. And this is what makes them want to go back and do business with you again.

By creating helpful and relevant content, recommending the right products to them, and giving out convenient payment options, you are setting your business apart from the rest. Doing this allows you to have personalized every touchpoint that your customers do with your business.

4. Present In An Engaging Way

Consider customer engagement as absolutely necessary. Having the best data set and knowing what your customers want is not enough. In the competitive space of business and marketing, everyone is trying to get the attention of one another. And this is what you are supposed to do. This helps in building consumer-brand relations.

When a consumer engages, meaningful things happen. Engaging content pushes the consumer through the funnel and hence promotes conversions. Your content should be creative and eye-catching.

Engaging content blended with personalization boosts the brand experience. Increased loyalty, trust-building, and improved customer experience enhance the conversion and sales speed.

A great way to use personalization in an engaging manner that most businesses overlook would be through exit-intent popups.

5. Be Where Your Customers Are

This is an element that some businesses miss out on. They have created excellent social media marketing content but only distributed it on the wrong channel. For personalized marketing to be effective, it needs to be seen by people.

Are you questioning your marketing techniques because all you see is stagnancy? You have set up an engaging online store on Shopify or Wix, collected all the relevant data, your content is engaging enough, and your marketing strategy is top-notch. But you are still unable to reach your clientele.

You start wondering what you are missing out on. Your content and your strategies will not be prolific if you are on the wrong channel. Remember: the message of your content has to reach the right people for it to be effective.

Should you be on social media? If so, which one? Do you get more traction with email campaigns? Or do you have more engagements on forums?

Find out where your market is, then spend your focus there. Now the next step is how to know where they spend most of their time?

This is where we go back in the loop. And hence we again emphasize that data collection is the foundation of any great marketing strategy.

6. Improve Marketing Content

Don’t rest on your laurels when you’ve gotten everything down to a tee and have attained your desired marketing analytics behind your personalized marketing content. Always think of ways how you can improve.

Evolving at every step will keep you in the running. Don’t be misguided into thinking that your work is done if you feel like you have reached the pinnacle. Keep looking for ways to get better. Set bigger goals and status for your business.

Always go back to the drawing board and brainstorm with your team on how you can change and strive with the dynamically changing world and mindsets. In the end, all you want is to build better relationships with your customers, new and existing.

For enhanced productivity, your marketing team should always look for new strategies. This is how fresh and great marketing ideas are made.

See How You Can Benefit From Personalized Marketing

Irrelevant information can waste energy and time for both customers and the business. Personalized marketing hits the bull’s eye 99% of the time. It brings immeasurable value to the company as well as the customer.

Here are some of the top benefits of personalized marketing:

1. Better Engagement

The first target personalized marketing aims at is grabbing an individual’s attention. And this results in better engagement eventually. If you are presenting your customer with something that wows them, needless to say, it will grab their attention.

This will help bridge the gap between your customer and your brand. Identifying customers’ needs and then giving them what they want will help improve customer interaction with your brand.

It can even be enough for them to follow your call to action. The next thing you know, they will be checking your website, signing up for a list, or even purchasing a product right then and there.

2. Higher Conversions

Are you there for your customer at the right time and place? One-on-one marketing provides easy solutions to customers because you hit them with just what they are looking for at the right time.

When potential customers realize that you understand what they’re going through and provide the solution, most won’t hesitate to try your business out.

Personalization isn’t just focused on content. It can also be integrated into your processes. This results in aiding the increase of higher conversion rates.

3. Improved Customer Experience

Offering personalization will significantly improve the user experience. Once you provide the products, services, and content that meet their needs, their opinion of your business automatically improves.

Considering the statistics about personalized experiences, it is evident that consumers demand personalization strategies from companies. And if you offer such an experience, you increase the chance of making them do more business with you. Personalization helps businesses in reducing cart abandonment rates, better customer journey, increased customer satisfaction, and many more.

4. Customer Retention

Retaining persisting customers is equally important to your business as bringing new ones. Most businesses face low customer retention. It’s also a factor that some companies overlook. You must understand that it’s not all about converting prospects into paying customers. Your focus should also be on retaining those customers to make them loyal advocates of your brand.

One of the major benefits of consistent personalization is an improved customer retention rate. Consumers tend to stay with a business that understands their needs and provides solutions to their problems.

Once you can transfer a customer to a loyal advocate, you can also receive a ton of benefits. These are people that are going to defend your brand from critics. These are the same people who will give you free marketing via word of mouth and positive reviews.

5. Better Customer Relationships

Personalized experience leads to customer retention, eventually building better relationships with your nurtured customers. These entities are connected in a loop.

Customer relationships are an aspect of business that significantly helps with scalability and higher revenue. So connecting with your customers and building a relationship with them is as important as the product you are selling. This is why strengthening customer relationships should be a top priority for businesses.

Personalization makes you an expert on your target market trends. You get to know your audience deeper, which helps you build a foundation for creating a great customer relationship. And this requires marketing and customer experience teams to work together in a symphony.

For this, you can use team collaboration software which aids in the optimization of content and your approach toward the market. You’ll have a better strategy in getting their attention, providing what they want, and recommending things they’ll be interested in.

All of these things help in building customer rapport. When a customer feels that you treat them as more than just a paying customer, their customer loyalty goes to your business.

Best Examples Personalization Marketing

To inspire you to integrate this marketing strategy into your operations, below are different personalization marketing campaigns done exceptionally by various businesses. Grab inspiration, ideas, and motivation from these examples.

1. Coca-Cola

We all know the most basic form of personalization is addressing your customers’ names, but Coca-Cola took this simple idea into a massive global campaign. Their “Share a Coke” campaign started in 2011, wherein they printed different popular names on their Coke bottles and cans.

It seemed like a regular campaign at first, but it started getting traction as more customers wanted to get the name of their family, friends, and themselves. Coca-Cola said the campaign’s purpose was “to create a more personal relationship with consumers and inspire shared moments of happiness.”

The soft drinks giant used personalization and tied such a strategy with its mission: to bring memories and happiness to its consumers. You, too, can do the same – combine your mission and personalization strategy to create a unique campaign.

2. Spotify

Spotify leverages user data in its marketing strategy. They have several campaigns that make users want to use their application more often because it gives out a more tailored experience.

Other than their year-end campaign( #spotifywrapped), where they show the most played songs and podcasts their users listen to (which was a viral hit), they now also have an #OnlyYou campaign that shows your unique listening taste partnered with a musical astrology reading.

3. Nike

Nike has consistently been recognized for authentic, personalized, and heartfelt ad campaigns. This personalization always makes them capture an audience who can relate and those who start connecting to the brand. So Nike isn’t new to personalization. Their aim is robust community engagement.

Their highly inspirational campaigns with real-life heroes induce inspiration in their audience. Nike is great at converting people because of its excellent storytelling ability while adding personalization to the mix.

Nike’s just launched a new app that offers personalized content and rewards for committed fans. They tackle challenges and issues head-on, but they always make their marketing messages relatable to their audience. That is why they “just do it.”

Conclusion

Personalized marketing is the secret sauce to thriving businesses in the world today. However, incorporating this marketing strategy and finding success is not as simple as you might think. You will face challenges, but with enough perseverance and brainstorming, you can surpass them and successfully create a great campaign.

Remember, this marketing approach can be a hit or a miss. The first step to making it a success is relevant data collection followed by judicious implementation. This isn’t an overnight activity that you can do. It requires months of diligence in the right direction with the proper guidance. And you can gain valuable insights into this guidance via the content marketing strategies outlined in this article. But remember, once you start rolling, there is no looking back.

Source

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