This article illustrates how Geocoding uncovers the untapped value within generally overlooked insurance categories, such as Life and Annuity, and how it can help address modern-day business challenges remarked by Orszag. While Geocoding in Big Data is gaining prominence within Property and Casualty (P&C), we believe the real opportunity lies in the actuarial adoption of AI framework capable of processing consumable inputs that weren’t visible in the erstwhile "Ease of Geocoding" era.
Establishing this premise for Life and Annuity, we then pivot towards crafting a general purpose Geo-inclusive architecture that can help actuaries of all disciplines apply Machine Learning to solve new generation of business problems, such as, dwindling subscribers or risk-attributed challenges, such as, Adverse Selection.
