Quiz: How Much Do You Know About SEO?

For many, SEO is more of an art than a science, a mysterious process in which a tiny tweak to a site’s code can propel it to page one of Google or send it plummeting to the depths of page 50.

Myths abound, but the answers are readily available if you know where to look. How much do you know about SEO? Let’s find out!


The post Quiz: How Much Do You Know About SEO? first appeared on Webdesigner Depot.

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Branding 101: How to Get Your Design Business Online

You’ve named your business. You’ve sorted out the visual branding piece. Now, it’s time to get your business online so you can start making money.

In this post, we’re going to look at where your web design business needs to set up shop online and how to get it up and running quickly.

Step 1: Set Up Your Website

As a web designer or developer, having a website is non-negotiable.

Not only does a website provide prospective clients with all the information they need about you, it can help you automate many of those annoying tasks that get in the way of your actual paid work.

So, let’s start here:

Buy Your Domain Name

If you haven’t done so already, use the business name generator exercise to come up with a domain name. You then have a couple of options for buying it.

To Do:

  • Buy it from a domain name provider like GoDaddy or Domain.com;
  • Or buy it from your web hosting company;
  • Check the next step to see which option makes the most sense for you.

Choose a CMS

Use the same CMS as the one you’ll use to build your clients’ sites. That way, clients don’t wonder why you’d use something like Squarespace for your site, but then recommend WordPress for theirs, for example.

To Do:

  • If you use a self-hosted CMS (like WordPress, Drupal, or Joomla), hold on this until you purchase your web hosting;
  • If you use a hosted CMS (like Wix, Squarespace, or Shopify), you won’t need to do the next step. Instead, just sign up for your website builder and buy your domain name now.

Buy Your Web Hosting

If you’re wondering what the difference is between the various types of web hosting, read this post.

Basically, this is what you’re looking for:

  • A hosting company with a good reputation that provides expert and timely support;
  • An affordable starter plan — either shared or cloud hosting;
  • Server locations near you (at the very least, in the same country as you);
  • Top-notch security features at the server level as well as the physical hosting facility;
  • Caching and other speed optimizations built into the server and on-site equipment;
  • Compatibility with your CMS (look for one-click install, too).

Also, look for add-ons like SSL certificates, CDNs, and, of course, a free domain name.

To Do:

  • Sign up for the hosting plan you want along with your domain name and SSL certificate (this is a must for SEO);
  • Install your CMS from the control panel once you’re ready to go.

Build Your Website

Ultimately, you have two goals here:

  1. To build a website that convinces prospective clients that you’re the real deal;
  2. To build a website that prospects would want for themselves.

So, there’s no need to go crazy with outlandish features or futuristic animations and design. Keep it simple. Keep it neat. And give prospects an honest portrayal of who you are, and what you can do for them.

Design It

The first thing to do is take all that work you did to create your visual branding and use it to design your website.

If you’re building a WordPress website, consider starting with one of these multipurpose themes.

Build Out the Pages You Need

A theme will automatically create the pages you need (most of them, anyway). If you’re not sure which ones to start with, these are the ones your prospects are going to be looking for:

You may also want to add separate pages for Testimonials and Case Studies once you’ve accumulated enough of them to show off. For now, you can include samples of your work in the Portfolio page and testimonials on the Home page.

Fill in the Content

Even if writing isn’t your strong suit, that’s okay. So long as the content you write for your site is free of spelling and grammar errors, your prospective clients are going to focus on what you’re telling them, not on how proficient a writer you are.

That said, if you’re nervous about this piece of your website, here are some tips to help you out:

1. Be concise, it’s not just minimal design that goes over well with modern audiences. Minimal copy does, too.

2. Be transparent. Tell prospects what exactly they can expect when they work with you and why your web design services are going to be different from the competition.

3. Consumers don’t trust companies that use meaningless buzzwords and make empty claims. Instead, focus on writing about the real and very competitive skills you have. According to research from NIDO Student, these are the skills employers look for when hiring a designer:

4. Let your images tell some of the story for you. Just make sure you use (or create) images that will impress your audience.

5. After you’ve written your content, take a step back and tackle the structure and formatting from a designer’s POV.

6. Before you hit the “Publish” button, run your copy through Hemingway Editor to ensure your content is error-free.

Add the Right Features

When I talk about features, I’m referring to anything outside the main design and content on your website. These are usually sales and marketing tools like:

  • Chatbot/live chat
  • Contact forms
  • Pop-ups or notification banners
  • Discovery call scheduler
  • Cookies consent notice

Only add the features you absolutely need. In other words, the features that will automate the marketing and sales tasks you’d otherwise have to manage on your own.

Step 2: Optimize Your Website for Search Engines

Search engine optimization (SEO) is a very important part of the work you do to get your business online. Here’s why:

After you launch your business and website, the next thing you’re going to focus on is getting clients. This can take a lot of work as you pore over the following resources for referrals and leads:

  • Your existing contact list (i.e. family, friends, old employers, colleagues, etc.);
  • Freelance job boards;
  • Industry-specific job boards;
  • Social media posts, pages, and groups;
  • Google search results for “we’re hiring”;
  • And so on…

And when you’re not busy cold-emailing prospective clients or talking to them on the phone, you’re probably going to be working on your business’ processes. Running a business is very time-consuming.

So, what happens when you finally start working on website projects? It’s not like the client search ends there. It’s an ongoing thing. Which is why your website needs to be optimized for search.

Once your site gets indexed by Google and starts to generate authority, your pages will rank better and the increased visibility will start generating leads without you having to actively make the first move.

SEO is a huge topic, so I’m not going to cover it here. However, the links below will do a good job of guiding you towards your next steps.

To Do:

Step 3: Get Active on Social Media

Your website is going to play a lot of roles:

  • Digital business card;
  • Authority builder;
  • Marketing vehicle;
  • Sales platform;
  • Content marketer.

But there’s one very critical thing it can’t do and that’s directly converse with your audience and grow your network. This is why you need to spend time building out your social media once your website is good to go.

As for which social media platforms to use (as there are way too many), here are my thoughts:

Become an authority on Twitter.

Twitter is a good place to share daily thoughts and interesting content you’ve found on the web.

Get discovered on LinkedIn.

LinkedIn is useful because it’s another place to get noticed by potential employers, so make sure your relevant work experience and portfolio are up-to-date.

Connect with other creatives on Facebook.

It’s really hard to get noticed on Facebook unless you pay to play. Instead, use it to find groups that you can turn to for support, referrals, and brainstorming.

Share your work on Dribbble.

While you could use Instagram or Pinterest to show off your work, you might get more traction on a design-specific platform like Dribbble. Serve as inspiration for others and potentially get discovered by prospects looking for designers there.

Down the line you might decide to expand your business into recurring revenue opportunities like online courses. In that case, a platform like YouTube would be great. For now, focus your efforts on the main ones above.

To Do:

  • Create your social media accounts;
  • Brand them to match your website — both the visual component as well as the bio;
  • Start sharing content on a regular basis. You can automate sharing with a social media management tool, but remember to log in at least a couple times a week so you can engage with others, too;
  • Be careful not to commit these social media faux pas.


I realize this is a ton of information to throw at you. However, if you want to get your new business online and for it to succeed, you need to maximize the opportunities that are available to you.

I hope this three-part guide to starting a new business has been helpful. If you have any questions on the tips provided along the way, let me know in the comments.


Featured image via Pexels.


Source de l’article sur Webdesignerdepot

Pourquoi vous allez perdre des abonnés sur Twitter

Votre nombre d’abonnés risque peut-être de diminuer bientôt sur Twitter. Il est possible que ces comptes n’aient pas cessés de vous suivre, mais qu’ils soient plutôt visés par une nouvelle mesure du réseau social. [Lire la suite]

Source : Pourquoi vous allez perdre des abonnés sur Twitter

How Important Are Tags for SEO? by @ab80

A comprehensive and thoughtful SEO strategy is what you would turn to if your goal is to improve your website’s visibility and grow traffic and revenue respectively.

While off-page tactics like link building still remain at the top of the agenda, on-page SEO is no less important in the age of semantic search.

Search engines’ attention has gradually shifted from authority alone toward the quality of the content you provide, its structure, its relevance, and the overall user experience, so taking care of those aspects also plays a major role in succeeding online.

In the past, SEO tags proved to have significant impact on rankings, but now tags are one of the most controversial aspects of on-page SEO, surrounded by debates.

Which tags are obsolete now? Which ones are as crucial as ever?

To answer these questions, it’s important to understand the role of each type of tag and evaluate the impact it may have in terms of user- and search-friendliness.


Whether these are meta tags like title and description, or other tags classifying or organizing the content – the way we use tags and their relative impact on rankings has naturally changed over the years.

As the search engines got smarter at reading and interpreting data, using all kinds of tags in a manipulative manner has become obsolete. However, new tags and new ways of organizing data entered the game, and by changing the approach a bit, one can make great use of both old and new ones.

Let’s dive into the variety of tags and investigate their SEO importance.

Title Tags

A title tag is an HTML attribute from the <header> section that specifies the title of a webpage. It typically appears as a clickable headline in the SERPs and also shows up on social networks and in browsers.

Title tags are meant to provide a clear and comprehensive idea of what the page’s content is about. But do they have a major impact on rankings as they used to for many years?

On the one hand, they are no longer “a cure for all ills,” as explicit keyword stuffing just doesn’t seem to convince Google anymore. On the other hand, well-written optimized titles and higher rankings still do go hand in hand, even though the direct correlation got weaker.

Over the past few years, user behavior factors were being discussed a lot as logical proof of relevance and thus a ranking signal – even Google representatives admit its impact here and there.

The page’s title still is the first thing for a searcher to see in SERPs and decide if the page is likely to answer the search intent. A well-written one may increase the number of clicks and traffic, which have at least some impact on rankings.

A simple experiment can also show that Google no longer needs your title tag to include an exact match keyword to know the topic the page covers.

For instance, if you search for [how to build brand awareness] on Google, you’ll only see one result (Position 7) in the top 10 with the exact match phrase in the title:

how-to-build-brand-awareness Google SERP

This shows how search engines are getting more powerful in reading and understanding the content and the context rather than relying on keyword instances alone.

You can see how the title isn’t the cure-all, but is a crucial piece of the puzzle that proves your page is relevant and rank-worthy.

Search engines are now taking a more comprehensive picture into account, and tend to evaluate page’s content as a whole, but the cover of a book still matters – especially when it comes to interaction with searchers.

Following best SEO practices, you should:

  • Give each page a unique title that describes the page’s content concisely and accurately.
  • Keep the titles up to 50-60 characters long (for them not to get truncated in the SERPs).
  • Put important keywords first, but in a natural manner, as if you write titles for your visitors in the first place.
  • Make use of your brand name in titles.

Meta Description Tags

Meta description is another paragraph of text placed in the <header> of a webpage and commonly displayed in a SERP snippet along with a title and page URL. The purpose of a meta description is to reflect the essence of a page, but with more details and context.

It’s no secret that meta description hasn’t been an official ranking factor for almost a decade now. However, the importance of meta description tags lies close together with title tag, as it impacts the interaction of a searcher with your site.

  • The description occupies the largest part of a SERP snippet and is a great opportunity to invite searchers to click on your site by promising a clear and comprehensive solution to their query.
  • The description impacts the amount of clicks you get, and may also improve CTR and decrease bounce rates, if the pages’ content indeed fulfills the promises. That’s why the description must be as realistic as it is inviting and distinctly reflect the content.

Surely, no description can perfectly match absolutely all queries you may rank for.

Your meta description can be any length you want. But Google typically only shows around 160 characters in the SERPs – and the snippet Google uses for your site may not be the meta description you’ve written, depending on the query.

Following best SEO practices, you should:

  • Give each page a unique meta description that clearly reflects what value the page carries.
  • Google’s snippets typically max out around 150-160 characters (including spaces).
  • Include your most significant keywords, but don’t overuse them. Write for people.
  • Optionally, use an eye-catchy call-to-action, a unique proposition you offer or additional hints on what to expect – ‘Learn’, ‘Buy’ constructions, etc.

Heading Tags (H1-H6)

Heading tags are HTML tags used to identify headings and subheadings within your content from other types of text (e.g., paragraph text).

The hierarchy goes from H1-H6, historically in a sense of “importance.” H1 is the main heading of a page (visible to users unlike meta title), and the most prominent tag showing what the page is about. H2-H6 are optional tags to organize the content in a way that’s easy to navigate.

The usage of heading tags these days is a source of some debate. While H2-H6 tags are considered not as important to search engines, proper usage of H1 tag has been emphasized in many industry studies. Apart from that, clumsy usage of H1s may keep a site from major rankings and traffic improvements.

Utilizing the heading tags certainly adds up to the architecture of the content.

  • For search engines, it’s easier to read and understand the well-organized content than to crawl through structural issues.
  • For users, headings are like anchors in a wall of text, navigating them through the page and making it easier to digest.

Both these factors raise the importance of careful optimization, where small details add up to the big SEO- and user-friendly picture and can lead to ranking increases.

Following best SEO practices, you should:

  • Give each page a unique H1 reflecting the topic the page covers, using your primary keywords in it.
  • Use H2-H6 tags where appropriate (normally, there’s no need to go further than H3), using secondary keywords relevant to each paragraph.
  • Don’t overuse the tags and the keywords in them. Keep it readable for users.

Italic/Bold Tags

Italic and bold tags can be used to highlight most important parts of the content and to add a semantic emphasis on certain words.

In terms of SEO, it is commonly being said that bots may appreciate such little tweaks, but won’t care too much really.

Thereby, these are not crucial kinds of tags to utilize, yet again they may improve readability and user experience, and this will never hurt – bots tend to appreciate what’s appreciated by searchers.

Following best SEO practices, you should:

  • Only use these tags where it really makes sense. Steer clear of excessive use.
  • Scan a piece of content as a whole, to make sure it isn’t overloaded with accents and is comfortable to read and digest.

Meta Keywords Tags

At the beginning of the optimization race, meta keywords used to be small snippets of text only visible in the code, that were supposed to tell the search engines what topics the page relates to.

Naturally, over the years the tag turned into a breeding ground for spamming and stuffing, instead of honestly optimizing the content.

Now, it’s a well-known fact that Google ignores meta keywords completely – they neither impact the rankings, nor would cause a penalty if you stuff it up.

Bottom line: meta keywords are pretty much obsolete and not worth wasting too much of your time on.

Following best SEO practices, you should:

Image Alt Tags

The image alt tag is an HTML attribute added to an image tag to describe its contents. Alt tags are important in terms of on-page optimization for two reasons:

  • Alt text is displayed to visitors if any particular image cannot be loaded (or if the images are disabled).
  • Alt tags provide context, because search engines can’t “see” images.

For ecommerce sites, images often have crucial impact on how a visitor interacts with a page.

Google also says it outright: helping search engines understand what the images are about and how they go with the rest of the content may help them serve a page for suitable search queries.

Additionally, a clear and relevant description digestible for search engines raises your chances to appear among Google Images results.

Following best SEO practices, you should:

  • Do your best to optimize most prominent images (product images, infographics, or training images), images that are likely to be looked up in Google Images search.
  • Add alt text on pages where there’s not too much content apart from the images.
  • Keep the alt text brief and clear, use your keywords reasonably and make sure they fit naturally into the whole canvas of page’s content.

Nofollow Link Tags

External/outbound links are the links on your site pointing to other sites. Naturally, these are used to refer to proven sources, point people towards other useful resources, or mention a relevant site for some other reason.

These links matter a lot for SEO: they can make your content look like a hand-crafted comprehensive piece backed up by reliable sources, or like a link dump with not so much valuable content.

Google’s well-known for its severe antipathy to any manipulative linking tactics, sticking to which can cause a penalty, and it doesn’t get any less smart at detecting those.

Apart from that, in the age of semantic search, Google may treat the sources you refer to as the context, to better understand the content on your page. For both these reasons, it’s definitely worth paying attention to where you link, and how.

By default, all hyperlinks are dofollow, and when you place a dofollow link on your site, you basically ‘cast a vote of confidence’ to the linked page.

When you add a nofollow attribute to a link, it instructs search engines’ bots not to follow the link (and not to pass any link equity). Keeping your SEO neat, you would preserve a healthy balance between follow and nofollow links on your pages, but would normally set the following kinds of links to nofollow:

  • Links to any resources that in any way can be considered as “untrusted content.”
  • Any paid or sponsored links (you wouldn’t want Google to catch you selling your “vote”).
  • Links from comments or other kinds of user-generated content which can be spammed beyond your control.
  • Internal “Sign in” and “Register” links following, which is just a waste of crawl budget.

Robots Tags

A page-level noindex tag is an HTML element that instructs the search engines not to index given page. A nofollow tag instructs not to follow any links on that page.

While these tags don’t correlate with rankings directly, in some cases they may have some impact on how your site looks in the eyes of search engines overall.

For instance, Google highly dislikes thin content. You may not generate it intentionally, but happen to have some pages with little value for users, but necessary to have on the site for some reason.

You may also have “draft” or placeholder pages that you need to publish while they are not yet finished or optimized to their best. You probably wouldn’t want such pages to be taken into account while evaluating the overall quality of your site.

In some other cases, you may want certain pages to stay out of SERPs as they feature some kind of special deal that is supposed to be accessible by a direct link only (e.g., from a newsletter).

Finally, if you have a sitewide search option, Google recommends to close custom results pages, which can be crawled indefinitely and waste bot’s resources on no unique content.

In the above cases, noindex and nofollow tags are of great help, as they give you certain control over your site as it’s seen by the search engines.

Following best SEO practices, you should:

  • Close unnecessary/unfinished pages with thin content that have little value and no intent to appear in the SERPs.
  • Close pages that unreasonably waste crawl budget.
  • Make sure carefully you don’t mistakenly restrict important pages from indexing.

Canonical Tags

Canonical tag (rel=”canonical”) is a way of telling search engines which version of a page you consider the main one and would like to be indexed by search engines and found by people.

It’s commonly used in cases when the same page is available under multiple different URLs, or multiple different pages have very similar content covering the same subject.

Internal duplicate content is not treated as strictly as copied content, as there’s usually no manipulative intent behind it. Yet this may become a source of confusion to search engines: unless you indicate which URL is the one you prefer to rank with, search engines may choose it for you.

The selected URL gets crawled more frequently, while the others are being left behind. You can see that while there’s almost no penalty risk, such state of affairs is far not optimal.

Another benefit is that canonicalizing a page makes it easier to track performance stats associated with the content.

John Mueller also mentions that using a rel=canonical for duplicate content helps Google consolidate all your efforts and pass the link signals from all the page’s versions to the preferred one. That is where using the canonical tag may help you steer the SEO effort in one direction.

Following best SEO practices, you should canonicalize:

  • Pages with similar content on the same subject.
  • Duplicate pages available under multiple URLs.
  • Versions of the same page with session IDs or other URL Parameters that do not affect the content.

Schema Markup

Schema markup is a shared markup vocabulary recognized by search engines, letting you organize data in a logical way. It has been on everyone’s lips lately as one of the most underrated tweaks.

A “semantic web” is a “meaningful web,” where the focus shifts from keywords instances and backlinks alone to concepts behind them and relationships between those concepts. Structured data markup is exactly what helps search engines to not only read the content but also understand what certain words relate to.

The SERPs have evolved so much that you may not even need to click through the results to get an answer to your query. But if one is about to click, a rich snippet with a nice pic, a 5-star rating, specified price-range, stock status, operating hours or whatever is useful – is very likely to catch an eye and attract more clicks than a plain-text result.

Assigning schema tags to certain page elements makes your SERP snippet rich on information that is helpful and appealing for users. And, back to square one, user behavior factors like CTR and bounce rate add up to how search engines decide to rank your site.

Following best SEO practices, you would:

  • Study available schemas on schema.org.
  • Create a map of your most important pages and decide on the concepts relevant to each.
  • Implement the markup carefully (using Structured Data Markup Helper if needed).
  • Thoroughly test the markup to make sure it isn’t misleading or added improperly.

Social Media Meta Tags

Open Graph was initially introduced by Facebook to let you control how a page would look when shared on social media. It is now recognized by Google+ and LinkedIn as well. Twitter cards offer similar enhancements, but are exclusively to Twitter.

By using these social media meta tags, you can provide a bit more information about your page to social networks. By enhancing the appearance, you make the shared page look more professional and inviting, and increase the likelihood of clicking on it and sharing it further. This is not a crucial tweak, but it’s an absolutely nothing-to-lose one, with a couple of potential benefits.

To ensure your pages look good when shared across social media platforms, you would:

Viewport Meta Tag

Viewport meta tag allows you to configure how a page would be scaled and displayed on any device. Commonly, the tag and the value would look as follows:

<meta name=”viewport” content=”width=device-width, initial-scale=1″>

Where “width=device-width” will make the page match the screen’s width in device-independent pixels, and “initial scale=1” will establish a 1:1 relationship between CSS pixels and device-independent pixels, taking screen orientation into account.

This tag is a no-brainer to add, but one screenshot from Google is enough to show the difference it makes:

Viewport meta tag has nothing to do with rankings directly but has a tone to do with the user experience, especially considering the variety of devices that are being used nowadays and the noticeable shift to mobile browsing.

Same way as many of the above tags and tweaks, taking care of it will be appreciated by users (or, more likely, not taking care of it will be depreciated), and your CTR and bounce rates shall reflect the small efforts you make accordingly.


To get most of your on-page strategy, don’t neglect the small tweaks that add up to the big picture.

As for now, some tags are still must-have as they make up the taxonomy of your page; others are not vital, but can let you be one rich snippet ahead of competitors who just didn’t bother.

Small changes that improve user experience and help search engines understand your site better will be appreciated by both sides, and will definitely pay off in the long run.

More SEO Resources:

Image Credit

Screenshot taken by author (from Google Developers), June 2018

By Search Engine Journal Source : https://ift.tt/2sNS4GJ

Instagram Reveals News Feed Algorithm Secrets

social media researchWelcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

On this week’s Social Media Marketing Talk Show, we explore Instagram announcing how their news feed algorithm works with Jeff Sieh, Facebook Watch news shows, and more breaking social media marketing news of the week!

Watch the Social Media Marketing Talk Show

If you’re new to the show, click on the green “Watch replay” button below and sign in or register to watch our latest episode from Friday, June 8, 2018. You can also listen to the show as an audio podcast, found on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.

For this week’s top stories, you’ll find timestamps below that allow you to fast-forward in the replay above.

Instagram Shares Ranking Criteria for Algorithm: Instagram shared which factors are weighed by its algorithm before a post appears in a user’s personal feed. TechCrunch reports that three main considerations that determine what you see in your Instagram feed are interest, recency, and relationship. Instagram also addressed several “myths” about how it ranks content. (3:50)

Instagram Prepares for Long-Form Videos and Snapchat Discover-Style Video Hub: The Wall Street Journal reports Instagram is preparing to launch long-form video, which could allow videos of up to an hour long. It’s speculated that Instagram will initially expand this update to vertical videos exclusively. Neither Instagram nor Facebook has confirmed any details about this move. Until now, Instagram limited video posts to 1 minute and stories to 15 seconds. (24:34)

A follow-up report from TechCrunch suggests that Instagram may not just be exploring long-form video. It might be preparing to unveil a long-form video hub that will be similar to Snapchat Discover. The company is meeting with popular social media stars and content publishers to find out how their video channels elsewhere would work within its app and there’s a chance this opportunity could eventually be monetized. An official announcement from Instagram is expected on June 20. (25:34)

Instagram Introduces @mention Sharing for Stories: Instagram added one of its most frequently requested features to Stories; the ability to re-share a post from friends. Now, when another user mentions your username in their Instagram Story, you will be able to share that photo or video to your own Story for a 24-hour period. Instagram notes that only public accounts are eligible to have stories shared in this manner. (31:42)

Instagram added one of its most-requested features to Stories, the ability to re-share a post from friends.

Facebook Watch Introduces First Funded News Shows: Facebook announced the first slate of funded news shows for Facebook Watch. The lineup includes news shows from traditional broadcast channels such as CNN, Fox News, ABC News, and Univision, as well as digital publishers like Advance Local, ATTN:, and Mic. Shows from these publishers will debut later this summer and are expected to feature “a mix of daily briefings, weekly deep dives, and live breaking news coverage.” Facebook plans to announce additional shows “in the coming weeks.” (37:50)

News on Facebook Watch

Stay up to date with news on Facebook Watch.
Introducing new shows with breaking news, daily briefings, quality coverage and much more.

Posted by Facebook Watch on Wednesday, June 6, 2018

Facebook Debuts Lip Sync Live and Other Music Features: Facebook is testing Lip Sync Live, a new feature designed to let users pick a popular song and pretend to sing it on a Facebook Live broadcast. Users can also add a description and customize their video with masks or a background. When broadcasting with Lip Sync Live, friends will see the artist and song highlighted in the video and can tap to follow the artist on Facebook. Engadget notes that Lip Sync Live is being tested in a handful of markets now, but the company plans to make it available worldwide over time. (43:15)

Facebook is testing Lip Sync Live, a new feature designed to let users pick a popular song and pretend to sing it on a Facebook Live broadcast.

Facebook also announced that it’s working in partnership with the music industry to enable people around the world to include copyrighted music in their Facebook videos. Facebook is currently testing this feature in several markets and “look[s] forward to making it available more broadly soon.”

Apple Rolls Out Memojis, Group FaceTime Video Calls, and Digital Wellness: Apple kicked off its annual developer conference, WWDC 2018, by announcing several updates to all of its major operating systems. Along with debuting iOS 12 and big updates to its augmented reality platform, Apple also introduced Memojis to compete with popular Bitmojis, group video calling with up to 32 people on FaceTime, and a new digital wellness program for better managing screen time.

Apple Expands Advertising Business With New Network for Apps: MarketWatch reports that Apple is expanding its growing advertising business with a new ad network for apps. Businesses will be able to sell promotional ads for search terms in the App Store and share the revenue with the apps displaying the ads.

Newest Apple iOS and macOS Will Block Unauthorized Data Collection and Social Media Buttons: At WWDC 2018, Apple also announced that the newest edition of the iOS and the macOS will offer security features to alert users when Facebook or other apps seek to collect data on them. It will block social media Like or Share buttons and comment widgets from tracking users without permission.

Facebook Monetizes Marketplace With Ads and Boosted Listings: Businesses can now run product ads that will appear alongside other products and services in Facebook Marketplace and “reach people where they’re actively shopping.” Facebook has been testing these new ad placements with select brands and reports seeing increased purchases and year-over-year returns on ad spend. Over the next few weeks, all advertisers targeting audiences in the U.S., Canada, Australia, and New Zealand will be able to run Marketplace ads using the traffic, conversions, product catalog, video views, and reach objectives.

Businesses can now run product ads that will appear alongside other products and services in Facebook Marketplace and reach people where they’re actively shopping.

TechCrunch reports that in addition to running product ads in Marketplace, Facebook is also testing the option for regular users to “boost” their Marketplace listings to more people through the news feed. Ad buyers simply set a budget and end date for boosting their listing. The article notes that “no additional targeting options beyond being shown to age 18+ users in nearby zip codes” are currently available.

Facebook Introduces Bidding for In-App Ads: Facebook Audience Network announced that it now supports bidding for in-app advertising. Within this new system, ad networks will engage in real-time bidding among themselves to compete for the available ad impressions. The ads from the network willing to pay the most for placement within a publisher’s app will be served.

Facebook Expands Non-Profit Giving Tools to More Pages: Facebook initially rolled out charitable giving tools to help non-profit causes and organizations gather funds and support through the platform. The company expanded these tools to personal users and certain Live broadcasters last year and has now brought them to brand and public figure pages as well. Facebook also made it possible for users to invite up to three friends to organize and manage a fundraiser together, which helps expand their network of supporters.

Facebook pages for brands and public figures can now use Facebook’s fundraisers to raise money for nonprofit causes, and nonprofit organizations can do the same on their own pages.

Other Social Media Marketing News

LinkedIn Adds Estimated Commute Times to Job Listings: LinkedIn members can now view the estimated commute times “on a typical work day” from their device’s current location to jobs posted on LinkedIn. Users can adjust the times, mode of transportation, and starting location and save their address information locally for ease of use. This feature is gradually rolling out to members globally and is currently only available on the LinkedIn mobile app.

LinkedIn members can now view the estimated commute times on a typical work day from their device's current location to jobs posted on LinkedIn.

LinkedIn Enables Editing for Profile Posts: Last month, LinkedIn quietly shared an article on its Help page detailing how members can edit the text in posts shared on their personal LinkedIn profiles. This feature is available on the web and in the iOS and Android apps. The company notes that the ability to edit text posted to groups or company pages isn’t available at this time.

Facebook Tests Page Post Templates: Facebook appears to be testing customizable templates that allow admins “to easily create a great post” on their pages. It offers a few basic content and topic suggestions for page posts, but not much else at the moment. This new tool was discovered by Catherine Daar of Daar Communication and shared by Matt Navarra via Twitter.

Facebook Launches Create Button for Desktop: Facebook appears to have rolled out a new menu button found on the top navigation bar that allows users to quickly and easily create a page, ad, group, and more. This possible new feature was spotted on Facebook’s desktop site by Michael Stelzner, as well as one of our Society members, Ben M. Roberts.

Facebook appears to have rolled out a new menu button on the top navigation bar that allows users to quickly and easily create a Page, an ad, a Group, and more.

Facebook Tests New Event Promotion Tools: On last week’s show, we reported that Facebook appears to be testing the option to allow people to ask questions via Facebook Messenger, add a free or paid admission option, and set a ticketing price range when setting up a Facebook event page. This week, two other new Events features were spotted and reported by Matt Navarra. These include an Events Tickets button, which suggests that the site may soon allow admins to sell event tickets via page post.

Facebook may also be experimenting with a new ticket icon found on Events to allow tickets to be purchased via Facebook.

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L’Inria et Qwant contre les piranhas de la vie privée

Qwant et l’Inria annoncent un partenariat sur une durée de 4 ans. Celui-ci aura pour objectif la mise en place un laboratoire commun entre les deux entités chargées de travailler sur les problématiques liées à la vie privée et aux moteurs de recherche.
Source de l’article sur ZDNet

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Google : les recherches sur mobile devant l’ordinateur

Mi-2015, Google avait déjà signalé cette bascule dans une dizaine de pays comme les États-Unis et le Japon. Elle vient également de se produire pour la France. Depuis le mois d’août, les recherches sur mobile ont dépassé celles sur ordinateur.

De manière très insistante, Google rappelle encore une fois que l’utilisateur n’aime pas attendre. Pour la moitié d’entre eux, plus de 3 secondes, c’est bien trop pour le temps de chargement d’une page sur mobile. Ils sont alors susceptibles de quitter le site consulté.

Cet été, Google a mis à jour son outil Test My Site afin d’y ajouter davantage d’informations, et non plus seulement des scores pour la compatibilité mobile comme auparavant. Il offre notamment une estimation du nombre de visiteurs perdus à cause du temps de chargement d’un site sur mobile.


Avec 8,8 secondes de temps moyen de chargement des sites mobiles (toutes activités confondues), la France se situe pour Google à la 7e place d’un classement de 15 pays en Europe. Il est dominé par l’Allemagne avec 8,1 secondes.

Source : http://ift.tt/2xO8DGk

SEO : 4 raisons d’appeler un expert

Pourquoi faire appel à un expert SEO externe alors que ce travail peut être réalisé en interne ?

L’expert SEO dispose de compétences sur 4 grands sujets :
– Les changements incessants des règles et algorithmes des moteurs de recherche
– La compétence technique du codage, des backlinks et redirections
– Les spécificités des médias sociaux, tous différents
– Les connaissances acquises qui permettent de gagner du temps et aller à l’essentiel.

Alors vu ainsi, n’est-il pas plus judicieux de se consacrer au contenu et laisser le SEO entre les mains d’un spécialiste ?

La gestion du contenu à elle seule demande recherche, cohérence, temps… et fait partie intégrante de la stratégie de l’entreprise.
Le SEO reste un support pour l’optimisation des diffusions, mais n’est pas l’élément central de la communication digitale de l’entreprise.
La communication digitale s’inscrit bien souvent dans un plan de communication d’entreprise qui englobe tous les supports de diffusion (web, print, etc).
Et assurer une cohérence de contenu n’est pas toujours aisé face à la quantité d’information que peut manipuler une entreprise active sur son marché.

Extrait du dashboard Scoop.it! Ankaa Engineering