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Designing a website or app can be a daunting task. But with the right design tools, it can be a lot easier. In this article, we’ll introduce you to some of the best tools, apps, and resources available right now. From client management to AI-powered design tools, there’s tons here to round out the year in style. Enjoy!

WelcomeSpaces

WelcomeSpaces is a collaborative tool for professional designers. Communicate with clients, share files, discuss revisions, and stay on track with an activity feed. Client collaboration has never been so simple.

html.to.design

html.to.design is an excellent plugin for Figma to help you quickly and easily create beautiful designs from existing websites. With just a few clicks, you can import the HTML code for any website and start designing your own version of it.

Squeaky

Squeaky is a privacy-friendly analytics suite that lets you capture up to 60% more data than legacy tools. With Squeaky, you can get insights into your customers’ behavior without compromising their privacy. Use Squeaky to make better decisions for your business.

AI Canvas

AI Canvas is an online collaborative platform that allows users to create and share AI artwork with other community members. Start your artwork with text prompts and watch it grow.

Magician

Magician is an AI-powered plugin for Figma that can create icons, images, and web copy from text prompts. It’s the perfect tool for designers who want to quickly and easily create beautiful designs.

Doughnut

Doughnut is a supportive design and freelancing community designed to help you succeed as a freelance designer. From finding new clients to managing your time, Doughnut has everything you need to make the most of your freelance career.

Deckset

Deckset is a simple way to produce great-looking presentations. Just write your thoughts in your favorite text editor and watch Deckset transform them into beautiful, persuasive presentations.

Vectormaker

With Vectormaker, you can easily convert pixel-based images into colorful vector graphics. Vectormaker uses the Potrace algorithm to trace the edges of your image. You can then choose the colors for your vector path based on the colors in the original.

Wrap

Wrap is a browser extension for capturing and editing product screenshots with ease. With a selection of carefully selected styles to choose from, you can create pixel-perfect designs in seconds—even if you’re not a designer.

Illustration Builder

The Illustration Builder digital designer toolkit is a Figma plugin for creating beautiful illustrations for your business website. You can create any illustration with a wide range of objects, backgrounds, characters, abstractions, and more.

OptiMonk

With OptiMonk, you can create beautiful pop-ups for Shopify, WordPress, MailChimp, and more that will help you increase your marketing reach, increase customer engagement and boost your conversions.

Jot

Jot is a marketing tool that uses OpenAI’s GPT-3 to generate human-like ad copy based on a single product description. With Jot, you can create engaging adverts quickly and easily.

Free Mockup Generator

Pixelied’s free mockup generator allows you to create stunning designs with editable mockups in minutes. With a wide range of customizable templates to choose from, you can design the perfect mockup for your project.

Womp

Womp is a new way to create 3D images. Intuitive and easy to use. With Womp, you can create beautiful 3D designs. Everything you create in Womp is exportable for 3D printing, social media, or directly into a game. It’s a great way to produce 3D icons and illustrations for your website.

Tinkerwell

Tinkerwell is a must-have companion to your favorite IDE. Quickly iterate on PHP code within the context of your web application. There’s no need to waste time opening browsers, creating test URLs, and uploading apps to servers. Use Tinkerwell locally, via SSH, Docker, and even on Laravel Vapor.

Magical

Magical is a tool that helps you speed up the meeting scheduling process. With Magical, you can easily find time slots that work for everyone and create personalized links to those slots. With Magical’s Dynamic Availability feature, you and your attendees can always find the best meeting time.

Explain Code

Explain Code is a great way to understand complicated code. You can see how the code works line by line and learn about programming concepts. Gain in-depth knowledge of how and why code is constructed and fast-track your learning process.

Shuffle Alternatives

Shuffle Alternatives allows you to create multiple site styles with a simple drag-and-drop builder. Create your core design and then choose from different design styles for a site that best fits your brand approach.

Idea Clarity

Get help honing your ideas, perfecting your pitch, and targeting the most profitable directions. Idea Clarity is an app that gives you direct access to experts in your chosen field who will help you revise your rough idea into a concrete plan.

Graphicsly

Graphicsly is an all-in-one graphics assets plugin for WordPress that lets you import directly into your installation. There are 1000+ 3D assets, 3000+ illustrations, and 9000+ icons ready to use today.

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The post Exciting New Tools for Designers, December 2022 first appeared on Webdesigner Depot.

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Many firms’ design and development decisions are increasingly oriented toward human-centered innovation. Instead of rushing goods to market, these firms are using a user-centered design approach.

Design and development teams build high-performing digital products or websites that uniquely meet customers’ demands by concentrating on the user experience. After all, a good web design is helpful in boosting the business reputation or user experience.

This post will define user-centered design, discuss its fundamental principles, and describe the user-centered design process.

What Is User-Centered Design?

To create an enjoyable solution to a problem, user-centered design is a collection of iterative design processes concentrating on the user’s needs at each step. In UCD, the expectations, objectives, and preferences of the user significantly impact design decisions.

Additionally, users are actively involved in the entire process from start to finish. User-centered design principles encourage designers to create products with users rather than just for them. This strategy typically includes user research, interviews, usability testing, and a massive amount of feedback gathering.

UCD Requires Four Fundamental Components:

  • Visibility: Can people see what your website is about and how to utilize it the moment they land on your page?
  • Availability: Is your website user-friendly? Can they swiftly locate information? They should be able to find call-to-action buttons, menus, filters, and search choices with ease.
  • Legibility: Is the text simple to read for users?
  • Language: Is the language simple to grasp for users? Do you avoid using industry jargon in your UX authoring, which might lead to confusion and hesitation?

What Is The Significance Of UCD?

User experience is important in product design, especially in digital products such as app design, web and interface design, and marketing. Customers want their lives to be simplified. A website, app, or product exists to fulfill a consumer. Hence its success is determined by their interaction with it.

The following are some of the advantages of a user-centered design strategy for a business:

  • Customers keep coming back for more
  • There would be an increase in sales
  • Creating polished, efficient, and widely available goods
  • Understanding challenges thoroughly to provide suitable solutions
  • Customers and teams working together
  • Avoiding typical blunders
  • Enhancing Competitiveness
  • Assisting them in comprehending their market

It offers consumers the following advantages:

  • Making their life easier
  • Fulfilling their desires
  • Companies making them feel heard and understood
  • Making them feel important in the creation of things they use
  • Providing answers to challenges they were unaware they had or could not imagine solutions to

Let’s dig in to learn more about the advantages of UCD.

Businesses can benefit from using the user-centered design approach in various ways. As you incorporate this into your web development, you can enjoy the following four main advantages.

1. Prevent Project Failure

Your company might find it simpler to incorporate improvements and ensure your product is in line with actual user needs if you have a continuous feedback process assessing how customers react to your product, like a website.

Customers feel like their needs are better represented in the finished product, which can increase engagement and strengthen the bond with the company.

2. Improve ROI

This method produces products that more accurately reflect user expectations. The procedure also lessens mistakes made by website users, for instance. When combined, these factors motivate users to convert from leads to paying clients, boosting return on investment.

3. Increase Development Efficiency

In user-centered design, the objectives of the various team members are aligned. This can help clarify the best course of action for all parties involved. A more targeted, goal-oriented development process may be encouraged by the regular evaluation process.

Additionally, businesses can engage stakeholders and explain how their efforts and methodologies will improve customer interactions by using an iterative life cycle during product development.

4. Up The Level Of Competition

Customers will more fully appreciate what you offer, improve their engagement with your product or website, and be more likely to purchase from you if your product is created with their needs and expectations in mind.

As a result, this may increase your ability to compete in your sector.

5. KPIs Are Included

Given your user needs and business objectives, how do you move from the first to the second? You can measure key performance indicators with this in mind once you know what user needs are essential for the overall goals.

For instance, productivity may be the focus of office software, shopper activity may be the focus of sales tools, and retention rates may be the focus of other apps. All of these are necessary steps toward achieving business values like profit and revenue.

Human-Centered Design Versus User-Centered Design

There is a significant difference between humans and users. Simply put, all users are humans; however, not all humans will use your product. Therefore, you must thoroughly understand your target market to produce a successful user-centered design.

Detailed research should be done on the problems and goals of your users. Then, talk to them and give them several chances to offer feedback. By doing this, you’ll create a user persona that is complete and that you can use to determine the priorities for your design.

It’s critical to understand that different user groups may have additional requirements, levels of technical expertise, and expectations for using products like the one you’ve made.

What crucial guidelines or principles should designers consider when adopting a user-centric design?

The Process Of User-Centered Design

Certain fundamental principles underpin user-centered design. While the development process is always iterative, no explicit methods for implementation are specified. The approach can be implemented in either a waterfall or an agile environment.

1. Contextualization

The first step is to analyze the environment in which users will use the product. What are the intended applications of the product for future users? Teams working on projects can get answers by watching and talking to potential users.

2. Outlining The Prerequisites

Specifying the requirements for the new product is the second step. In this step, user requirements are described while considering corporate needs.

3. Design

Once the requirements are established, the actual design process can begin. Designers typically start by producing a straightforward prototype, like one made of paper, then move on to digital wireframes and a finished prototype.

4. Analysis

The project team solicits feedback from potential users after creating a prototype. This is typically done for digital applications through in-depth user testing and qualitative research.

Do surveys and tests evaluate user satisfaction, effectiveness, and efficiency? With the new information, the project team goes back to step 2 or step 3 of the design process to improve the product. Once the user feedback is satisfied, these iterations continue while taking into account corporate frameworks (time and costs).

Top 10 User-Centered Design Principles

Principles of user-centered design attempt to guarantee that usability is the primary priority throughout the development process. These principles, if successfully followed, will ensure that user experience is fulfilled not just during the initial introduction of a product but also during its use.

Furthermore, each of the following principles may be tailored to match the specific requirements and interaction demands of any product.

1. Use Simple Language

Professional Web Designer strives to provide the most readable discourse for the user while creating a product. This involves clarifying vocabulary, eliminating jargon, and simply providing information pertinent to the work.

Presenting users with irrelevant information throughout their use of the product taints its usefulness. Furthermore, basic language helps the user finish the work without being overwhelmed or confused.

2. Feedback

Users expect a reaction to all of their actions. This might involve modifying the look of the screen after completing an activity. If the job is finished after some time, it should display a loading page to notify the user that the task is in process.

Keeping the user informed throughout the process reassures them and keeps them on track with their job.

3. Maintaining Consistency

Keeping the product consistent is essential in ensuring an ideal user experience. Consistency affects how customers approach a product, and the time it takes to learn how to use it.

From the start of the project until its completion, the consistent philosophy underpinning the UCD process should be maintained. If the interface design needs to be updated, it is critical to maintaining consistency across new features to stay beneficial to the user.

4. Give The Complete User Control

Consumers are already aware of their requirements. They should be able to use a product with minimal effort and depend on the product’s help to accomplish the rest.

By removing the effort from the job, the user can do it quickly while keeping control of their activities.

5. Describe The Situation

Before developing a product, the designer must first investigate the ideal user and their wants. The designers can gain a comprehensive sense of some of the issues these people experience by studying their lifestyles.

Many of these observations are conducted through interviews. These interviews provide the designer with information on the exact goals that users want to attain and how they want to achieve them.

6. Examine the Design

Designers undertake usability testing with actual users of their product at this stage in the UCD process. This stage provides designers with insight into how consumers will interact with the product and how to modify it to suit them better.

It is advised that this stage be completed as quickly as feasible. The sooner customers provide input, the faster designers can comprehend their product from the user’s perspective.

7. Create Designs That Are Specific To The Needs Of The User

The design team must examine the distinctive features of their intended demographic as well as frequent real-world activities while beginning the design process. Furthermore, the product should be appropriate for the environment in which it will be utilized the most.

Making a product that needs a lot of work from the user reduces its usability and usefulness, ultimately defeating the objective of UCD.

8. The Design Process Is Iterative

Because user-centered design is based on putting the user first, the product team should constantly be working to improve the user experience. By introducing changes gradually, you will gain a better understanding of your target audience.

9. Adequate Navigational Tools

An essential component of the user experience is the capability to navigate between pages of your website and return to the previous one. Make sure users know where they are on your website and how to leave any pages they don’t want to see.

Customers can better understand how to navigate your page by giving them features like a navigation map, for instance. Make it simple for customers to change their order without leaving the current page if they buy clothing and discover they need a different size once they reach the checkout page.

10. Unflawed System

Customers should find it easy to navigate between your website’s pages and accomplish their goals. If they make a mistake, be there to help them fix it so they can achieve their goal.

The form may ask for specific, essential fields, such as the square footage, and may also include a gentle reminder or an alert that appears if the user accidentally leaves a required field blank.

Customers may feel more comfortable responding to your prompts and participating in a conversation if you ask questions one at a time and offer automated responses for each response.

Wrapping Up

User-centered design is more than just making a good product. It goes further than that. You demonstrate your motivations and intentions by putting your users in the spotlight. You’re demonstrating that it’s not all about meeting deadlines or turning a profit. Instead, you’re telling your users that you understand what they want and prioritize their needs.

It should come as no surprise that the most effective teams are user-centric. Knowing your customer is essential for success in any industry, including design. Create products that put the user first, and you will create products that people will love.

You can build a more robust, user-friendly website that is better equipped to respond to user needs and expectations by incorporating the User Centered Design process into your product design. However, it’s crucial to collaborate with a specialist who can apply these techniques and produce the result you’ve envisioned.

 

Featured image by pch.vector on Freepik

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The post 10 Key Principles of User-Centered Design first appeared on Webdesigner Depot.

Source de l’article sur Webdesignerdepot

Looking to save big and make your web design job easier at the same?

This carefully picked list includes top-tier quality items that have already been used by hundreds of thousands of people like you.

From WordPress themes, plugins, web apps, website builders, and illustrations, this list has everything for everyone.

Check all these 10 excellent deals for designers below:

1. Amelia

Amelia is a WordPress booking plugin that saves businesses time and money from the beginning by replacing their manual or semi-automated appointment and event booking operations with a fully automated one.

Amelia is easy to set up and use. Fitness centers, consulting organizations, training institutions, beauty salons and spas, photographers, medical centers, and other businesses that rely heavily on client and customer appointment or event bookings will profit from using it.

  • Clients can go online to make appointments 24/7, change or cancel appointments, and make payments. They can also purchase tickets for events and add special requirements.
  • Amelia automatically sends notifications, reminders, and follow-ups by SMS, WhatsApp, and email (reducing no-shows while keeping clients aware of upcoming special sessions or events).
  • Amelia also manages group appointments, packages of appointments, employees’ schedules, special days, and days offs.
  • All the above can be managed at one or multiple locations from a single dashboard.

Amelia integrates with Google Calendar, Google Meet, Zoom, and Outlook Calendar. Click on the banner to learn more about what this amazing application could do for your business.

2. wpDataTables

Creating an informative table or chart for your website can be pretty labor-intensive.

  • You may have to work with and organize copious amounts of data.
  • You need to avoid compromising your website’s design at the expense of getting the tables or charts you want.
  • Your tables and charts may need to be responsive, editable, informative, and readable.

wpDataTables plugin does all the above for you and more. It is packed with powerful table and chart-building features that include –

  • 4 chart-building engines: Google Charts, Chart.js, Apex Charts, and Highcharts
  • The ability to accept data from multiple database sources and in numerous standard formats
  • The ability to highlight critical data, or color code data using Conditional Formatting
  • A wealth of powerful data filtering and sorting features
  • Live data from Google spreadsheets or JSON API

wpDataTables integrates seamlessly with Avada, Divi, Elementor, Gutenberg, and WPBakery. Click on the banner to learn even more about this popular WordPress plugin.

3. Trafft

To automate a booking operation, you might need one tool to book appointments, one to accept payments, another to manage employee schedules, and so on. Of course, if your business provides services at multiple locations, then you would multiply the number of tools times the number of locations, and you’ll be good to go.

Or, you could go with Trafft, a single tool with which you can manage all of the above, at multiple locations, all from a single platform.

  • Clients can book appointments online 24/7.
  • They can make payments online using PayPal, Stripe, Mollie, or Authorize .net.
  • Trafft sends reminders and notifications automatically via email or SMS.
  • Trafft integrates smoothly with Google Calendar, Google Meet, Outlook, and Zoom.

Click on the banner to learn about all of Trafft’s booking capabilities. You’ll be impressed.

4. WordLift

WordLift helps your website speak the language of Google. This way, your content will be discovered by users, giving you more organic traffic and helping your business website achieve excellent rankings.

  • WordLift uses AI to transform unstructured content into structured data that search engines can understand.
  • WordLift creates a knowledge graph, automates SEO tasks, and analyzes search intent.

Other features include automatic schema markup, content recommendation widgets, WooCommerce, and Image SEO, all designed to improve user engagement.

5. Total WordPress Theme

Three words summarize Total: flexible, easy, and complete. This aptly named WordPress theme is WooCommerce compatible and has everything you need to create one-of-a-kind sites.

  • Total puts excellent selections of demos, templates, and postcards at your fingertips.
  • The popular Slider Revolution plugin is included, as is Total’s flexible drag-and-drop page builder.

The 50% Black Friday discount is automatically applied when you order.

6. TheGem – Creative Multi-Purpose & WooCommerce Theme

TheGem – the versatile WordPress website builder – offers unlimited customizations, plenty of design & marketing focused features, an extended library of pre-built designs, and the fastest loading times: 

  • You have ready access to a rich selection of 400+ pre-built websites in outstanding design quality 
  • It enables you to build every part of your website right away in Elementor or WPBakery: headers & footers, WooCommerce pages, blogs, mega menus, popups, and much more.
  • You’ll love the 5-star user support, just as have 60,000 others.

TheGem can be yours at a 40% Black Friday discount.

7. Mobirise Website Builder Software

The best offline website builder for 2022 is free to use. That is in itself a great bargain. Mobirise’s team has sweetened the pot by offering a 33% Black Friday discount for their All-in-One Kit with its 175 premium themes and extensions.

  • Mobirise is strictly drag-and-drop and features huge selections of blocks, templates, icons, and images.
  • Your site is yours to host anywhere you want

More than 2 million sites have already been created using Mobirise.

8. Embed Instagram Feed

Instagram offers a terrific way to promote your business’s products or services. Its focus on visual communication makes it an extremely effective marketing tool.

  • It takes but three simple steps to embed Instagram into your website.
  • A variety of display options are available.
  • Your feed will be fully responsive and compatible with mobile devices.

An Instagram feed is yours at a 33% Black Friday discount.

9. Getillustrations Web and App Illustrations Bundle

 

Getillustrations is loaded with trendy illustrations you can pick and choose from, download once, and use forever.

  • Selecting one or more of the 13,000 different illustrations in over 100 categories can definitely add spice to your web designs.
  • Illustrations come in PNG, SVG, Ai, Figma, and Sketch formats and Getillustrations adds new ones every week.

Use the EliteDesigners25 code to get your 25% Black Friday discount.

10. Rey Theme

Rey is an innovative WooCommerce theme that is loaded with WooCommerce-friendly features and is easy to set up and use.

  • Key WooCommerce features include filtering, search, templating, and navigation.
  • Rey’s smart search helps site visitors find exactly what they want
  • Quickview and Ajax search is also available

Headers are customized for eCommerce, and visitors will appreciate Rey’s helpful cart, wish list, and checkout features.

Black Friday is not far off. Before you know it, many producers of WordPress themes, tools, and services will be offering tempting discounts.

Even if you come across a deal that appeals to you, it doesn’t hurt to look around to see if you can find a better one.

Keep in mind that the quality of a product or service is more important than its reduced price. It’s always best to pick and choose carefully. So, we’ve put together this list of the best Black Friday deals for 2022 to help you do just that.

 

[- This is a sponsored post on behalf of BAW media -]

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The post They’Re Live! 10 Great Black Friday 2022 Deals for Designers and Agencies first appeared on Webdesigner Depot.

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Par Erik Marcadé, Head of SAP Labs Paris

Les entreprises et dirigeants du monde entier sont aujourd’hui confrontés à des défis de taille, que ce soit la volatilité des marchés, les incertitudes économiques ou encore les conflits géopolitiques… Ayant compris que l’intégration des technologies permettait de faire face à ces incertitudes, les entreprises redoublent d’efforts dans leurs transformations digitales pour survivre et prospérer. Cependant, la pénurie importante de talents et de compétences dans le secteur technologique renforce ce sentiment d’incertitudes.

Selon une récente étude d’IDC, 48 % des répondants sont confrontés à une pénurie de développeurs pour répondre à leurs demandes actuelles. C’est l’une des raisons pour lesquelles seulement 8 % des entreprises mondiales ont pu atteindre leurs objectifs de transformation digitale.

Dans l’enquête « Global Workforce Hopes and Fears Survey for 2022 » de PWC, on apprend que 29 % des personnes interrogées indiquent que leur pays ne dispose pas des ressources nécessaires à l’exercice de leur métier – les soins de santé, la technologie, les médias et les télécommunications arrivant en tête de liste. Pour combler le déficit de compétences, de nombreuses entreprises (40 %) investissent dans des programmes de perfectionnement et de formation, tandis que d’autres (33 %) augmentent les salaires pour retenir les meilleurs talents.

La demande de développeurs de logiciels n’a jamais été aussi forte, et cette pénurie de main-d’œuvre qualifiée crée non seulement des lacunes, ralentit le processus d’innovation et de croissance de nombreuses entreprises, mais provoque également des taux d’épuisement professionnel exceptionnellement élevés chez les développeurs. Pour les retenir sur le marché du travail, les entreprises devraient adopter des méthodes “low-code/no-code”, c’est-à-dire des méthodes de développement de logiciels qui ne nécessitent que peu ou pas de compétences en programmation. Plutôt que des langages de programmation textuels, ces méthodes utilisent des outils de conception d’applications visuelles et d’autres techniques de modélisation graphique.

En allant un cran plus loin, la clé d’une transformation digitale plus efficace pour l’entreprise ainsi que pallier la pénurie de compétences, passera par le développement de l’expertise technologique de ceux qui la connaissent le mieux – les utilisateurs eux-mêmes. Mais qu’entendons-nous par « utilisateurs professionnels » ? Il s’agit des analystes financiers, des opérateurs de la chaîne d’approvisionnement, des responsables de la chaîne de production, des spécialistes des achats et du marketing. Grâce à la formation et à l’investissement dans des solutions low-code/no-code, les entreprises peuvent exploiter la puissance du logiciel en dehors du back-office et la mettre entre les mains de personnes qui l’utilisent tous les jours pour innover, exécuter des tâches, se connecter, etc. En outre, cette approche permet également de répondre à la pression que ressentent de nombreux professionnels de l’informatique, chargés des grandes révisions d’infrastructure et des transformations digitales.

Les organisations peuvent former des employés qui n’ont aucune expérience préalable de la programmation, en leur fournissant des connaissances sur le low-code/no-code. L’objectif de ces formations est la certification en tant que «citizen developer», qui permettra à ces employés de développer et d’exploiter des programmes low-code/no-code à l’aide d’une expertise applicative personnelle. Ils peuvent alors décharger les développeurs professionnels de simples tâches routinières de programmation afin qu’ils puissent davantage s’impliquer dans le développement stratégique d’applications.

Bien sûr, les personnes ayant un certain niveau d’expertise technique peuvent également tirer profit des logiciels low-code/no-code : les tâches trop complexes pour un « citizen developer » comme les fonctions de sécurité, ou encore l’utilisation d’outils pour concevoir un programme à budget limité sans perdre la capacité d’évoluer. L’expertise des développeurs confirmés est – dans ce cas – toujours nécessaire mais avec l’aide du low-code/no-code, ils peuvent développer ces fonctions de manière plus efficace.

Les entreprises technologiques doivent être capables, à l’avenir, de s’adresser à tous : du développeur cloud-native et du data scientist, à l’architecte d’entreprise et au développeur d’applications et d’intégration, en passant par le concepteur UX et même les utilisateurs non techniques ! Le besoin est évident : le marché total adressable du développement d’applications et de l’automatisation des processus low-code/no-code n’a cessé de croître, et devrait atteindre 159 milliards de dollars d’ici 2030, contre 27 milliards de dollars cette année.

Dans le but de soutenir nos clients, SAP vient de lancer une nouvelle suite low-code appelée SAP Build – un ensemble d’outils qui mettent notre technologie de pointe entre les mains de tout utilisateur professionnel – utilisateur qui pourra désormais créer seul les applications dont il aura besoin, sans compétences approfondies en matière de codage et sans l’intervention du service informatique.

SAP Build est notre contribution à la mise en œuvre de cas d’utilisations commerciales, tout en atténuant les effets de la pénurie mondiale de compétences informatiques, grâce à la possibilité de transformer n’importe qui en développeur, ainsi que chaque entreprise, quelle que soit sa taille ou son secteur d’activité, en entreprise technologique.

Avec l’aide du low-code/no-code, les utilisateurs professionnels peuvent travailler plus efficacement et plus rapidement, les équipes informatiques peuvent se concentrer sur des tâches plus décisives et les entreprises peuvent mieux réussir, indépendamment de ce leur réserve l’avenir.

The post Les outils Low-Code : l’avenir de la transformation digitale des entreprises appeared first on SAP France News.

Source de l’article sur sap.com

Nothing breathes life into your designs like the typefaces you choose, so every month, we put together this roundup of the best new fonts we’ve found online.

This month, a distinctly medieval aesthetic permeates some of the designs. You’ll find plenty of rebellion in fonts that break the rules for fun. And as always, we’ve included some excellent practical options. Enjoy!

Arnika

Arnika is a relaxed typeface with much more character than typical sans-serifs. Its strokes flare to the point that it’s almost a serif, and the oversized x-height gives it an almost medieval sensibility. There are four weights crying out to be used in a branding project.

Nosi

Nosi is an irreverent typeface that does an excellent job of evoking the spirit of music fanzines, French cinema, and teenage dramas. It’s a great choice for editorial display work if used sparingly.

Parabole

Parabole Display is what happens when you join the wrong points on your outlines: outer curves become inner curves creating an engaging and very usable display font. Parabole Text is the simplified sans-serif. It’s an exciting pairing for editorial work.

Rizoma

There aren’t enough new serif fonts, perhaps because they are harder to draw than the more popular sans-serif. Rizoma is a welcome exception. Based on Roman inscription letters, it is confident, modern, and highly usable.

Guacheva

If you’re shopping for a festive typeface and want to avoid the usual brush scripts, look at Guacheva. The all-caps serif is elegant and feminine, with a clear sense of calligraphy.

Axios Pro

Axios Pro is a good solid workhorse of a sans-serif. Based on early 20th-century grotesques, it will feel familiar to anyone interested in western architectural type design. It’s available in 10 weights and two variable fonts, with extensive OpenType support.

GT Pressura

GT Pressura brings the warmth of print to the web by simulating the effect of ink spreading over paper. The subtle rounding of the sans typeface adds a unique visual interest to the mono, standard, and extended fonts.

Galdy

Script fonts are almost always based on a brush or a pen, traced into vectors. So it’s refreshing to see Galdy, a refined retro script. With a distinctly americana feel, it’s perfect for branding projects.

Nitido

Nitido is a humanist sans-serif typeface designed as a companion for Nitida. It is an expertly realized font family with seven weights and seven accompanying italics. As a result, it‘s ideally suited to corporate design work.

Kinckq

Kinckq is an intriguing experiment with variable font techniques. Inspired by a 19th-century woodcut font, Kinckq is a didone that bends through its middle, creating a 3D effect that’s made for large sizes.

Broger

Broger is another distorted typeface, this time twisting shapes and tying them together with elegant ligatures. It’s an excellent choice for branding in the health & beauty market.

Charte Mono

Charte Mono is another attempt to solve the unsolvable — the Latin alphabet is not monosized. However, when resolved as well as Charte Mono, monospaced fonts are excellent for user interface design, charts, and signage systems.

Lini

Lini is designed to be as compressed as possible while remaining highly legible. It supports Latin and Devanagari languages and works equally well in both forms. Lini is still in beta but is already award-winning.

Rotulo Variable

Rotulo is a variable font with huge contrast between its thick and thin strokes. Inspired by hand-lettering on signs, it’s a chunky option for branding or display type on websites.

Bouuuuuh

OK, so we’re a month late for Halloween, but Bouuuuuh is still worth a mention. Its cartoonish shapes are perfect for poster design, T-shirts, brand design, and, yes, next year’s Halloween marketing.

Source

The post 15 Best New Fonts, November 2022 first appeared on Webdesigner Depot.

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Artificial intelligence is the latest buzzword in the tech world. It’s everywhere and has been for a while, but AI-powered writing software is a relatively new concept.

AI Writing Software uses artificial intelligence to write articles, blog posts, and other content in your voice. The goal is to provide a tool that will save you time and energy so you can focus on different aspects of your business or life.

To help you get started, we’ve compiled a list of 20 AI writing software you can use to create content for your website, blog, or social media accounts.

1. Copy.ai 

Copy.ai uses Natural Language Processing (NLP) to produce high-quality content for your business, ebooks, blog posts, articles, product descriptions, social media content, and more. It can also be used to rewrite existing content so that you can use it on your website, blog, or social media pages.

Since it uses artificial intelligence to mimic human writing patterns and styles, the copy will be more natural and easier to read than the typical machine-generated text we’re used to seeing.

Copy.ai differs from traditional content creation tools because it doesn’t just offer suggestions on improving your current content; it generates new text based on what it thinks would be most relevant for the topic or audience.

Key Features: 

  • Pre-built Templates – Copy.ai has a ton of pre-built templates for different kinds of content. For example, you can see below that it has options for blogs, social media content, video, case studies, and more:

  • Different tones and variations – Get access to tones like friendly, persuasive, professional, luxury, witty, bold, and more to align the content with your writing style. It also creates multiple variations based on your input – you can pick the one you like or make more.

    To illustrate this, here’s a screenshot of the results we got while trying to write the introduction for this article using Copy AI. 

  • Writing and Brainstorming tools – You also get tons of writing tools, brainstorming tools, and personal tools. Writing tools include essay intro, cliffhanger generator, adjective accelerator, passive to active voice, verb booster, and the like. Brainstorming tools have a name generator, startup ideas, viral ideas, and more – while Personal tools include birthday cards, clubhouse bios, cover letters, love letters, and shower thoughts.

    You can save your content and then return to it later if you wish. Plus, the software’s user interface is easy to navigate, and the program is simple. 

Luciano Viterale, Co-founder of Ticker Nerd, also shares his experience with Copy.ai

“I’ve been experimenting with AI copywriting tools since GPT-3 was released. I have explored many of the popular tools. However, my favorite tool by far is Copy AI. They have an outstanding blogging outline feature; the UX is clean and easy to navigate, and the pricing is reasonable.

Copy AI also generated the name of my startup, “Ticker Nerd,” which is an investing newsletter that was recently acquired.”

That said, Viterale suggests that the blog outlines can be repetitive. He says, “one thing I don’t particularly like is that blog outlines include the same point repeatedly but articulated slightly differently, essentially adding no value.” 

Pros: 

  • Copy.ai produces content at least 80% as good as a human writer (and often better). The system continually learns, which means the more you use it, the better it gets. 
  • It has an extensive library of templates available for different requirements. 
  • It supports over 25 languages, including English, French, Spanish, Portuguese, German, Italian, Dutch, Russian, and more. 

Cons: 

  • Not suitable for long-form content. 
  • The content can get a bit repetitive after a while.  
  • The free plan lets you create only 2000 words per month. 

Pricing: 

It starts from $39 per month (if you pay yearly) for up to 40k words per month, unlimited copywriting tools, priority email support, Blog Wizard tool, support for 25+ languages, and five user seats. 

2. Jasper 

Jasper.ai is an AI copywriting tool that uses a combination of artificial intelligence (AI) and natural language processing (NLP) to create content based on user input. 

It helps you generate original content for your blogs, social media, websites, and more. Jasper also knows 10% of what’s on the internet and continues to learn more daily.

Just like Copy.ai, Jasper’s user interface is easy to use and navigate around. With its specific template for blog posts, articles, ebooks, and more, it’s also one of the few AI writing software suitable for long-form content. 

All you have to do is enter the title, your intended audience, tone of voice, and language options, along with the main point of your copy, and voila – Jasper can churn out a high-quality piece of content for you within seconds.

(Jasper Interface

Key Features: 

  • 50+ AI templates – Jasper.ai offers a variety of AI templates, including Blog Posts, Summary, Conclusion, Q&A, Ads, Videos, Social Media, Rewriter, Marketing Frameworks, Articles, and more. Each template has several use cases – for example, a blog has Blog Titles, Content Briefs, and Outlines.

Headline Generator

  • Boss Mode lets you write long-form content such as blog posts, stories, and books. It also allows you to organize your content into projects and find help with priority chat support, Grammarly integration, and plagiarism checks. You can also choose from 25 languages, including English, French, German, Italian, Spanish, Polish, and more.
  • SurferSEO Integration – If you have a Boss Mode plan, you can add SurferSEO to your Jasper account. This integration will enable you to find the best keywords, build a content strategy, create blog outlines, and more.

Content production using Surfer SEO Integration

Pros: 

  • No technical assistance is required.
  • Simple, easy-to-use interface.
  • Provides plagiarism-free content every time.
  • It helps you build a content strategy based on high-ranking topics and keywords.
  • Ready-to-use templates cover most of the use cases that a writer or marketer will need.
  • Excellent customer support is provided through live training sessions, live Q&A sessions, blogs, Facebook community, help docs, and emails.

Cons: 

  • Plagiarism-free content doesn’t always mean unique content.
  • Customer support options via chat or email are limited.

Pricing: 

It starts with $40/mo for 35K words, 50+ AI templates, 20+ languages, up to 5 seats, and chat support.

3. Rytr 

Rytr is a content generation tool that uses AI to generate high-quality, human-sounding content for emails, blogs, YouTube videos, and landing pages. 

It also supports multiple languages and tones and uses copywriting frameworks, including AIDA & PAS. And to ensure that your content is free of plagiarism, it comes with a built-in plagiarism checker.

Like Copy.ai. Rytr is also more suitable for short-form content and copywriting than long-form content. 

Key Features: 

  • 30+ languages – Rytr supports many languages, including English, Finnish, French, German, Greek, Italian, Japanese, Korean and Polish. It also uses a proprietary approach to support languages that are not supported by the limitations of GPT3.

Language Support

  • Use Cases: Rytr offers 40+ use cases, including Blog Section Writing, Blog Ideas & Outline, Brand Name, Business Idea Pitches, Call-to-action, Cover letters, Emails, and more.

    Each use case has a short description of what it’s about below it. Select the use case to write about, give a little context about what you want to write, and then select how many variants you want the AI to write for you (max is 3). 

You can also choose a creativity level by selecting one of 6 options, including Default, Non, Low, Medium, High, or Max.

Generating Blog Ideas & Outlines

  • Tone – You can add a personal touch to your content by choosing from over 18 tones, including Formal, Convincing, Inspirational, and more.

Writing in a formal tone.

Pros: 

  • Simple user interface.
  • Fast live chat support.
  • Using the magic command, you can produce content for poems, letters, and more.
  • Comes with an in-built tool for plagiarism checks.
  • Provides multiple resources for guidance.

Cons: 

  • Tone options are limited.
  • You will receive a small number of credits per month.

Pricing: 

It starts at $9/month for 100K characters per month. There is also a free plan with a 10K characters limit.

4. Writesonic 

Writesonic is a content-creation platform that uses generative artificial intelligence models to write SEO-optimized long-form blogs and articles. 

It has 65+ use cases or templates, including Article Writer 3.0, Landing Pages, Tweets, Quora Answers, Facebook Ads, and more.

You can easily create desired content by picking a suitable use case, typing a topic, and adding a paragraph of your own words. You can also set the language and quality level before generating it.

Generating Pros and Cons

Key Features: 

  • 24 Languages: You can produce content in 24 languages, including English, Dutch, French, German, Italian, Russian, Czech, Danish, Greek, Hungarian, and more. They’re also continually adding more language options.

Languages

  • Unconventional Use Cases: It’s got a more comprehensive range of templates, including Sentence Expander, Text Summary, Conclusion Writer, YouTube Outlines, LinkedIn Ad Descriptions, Analogy Maker, Question Generator, Song Lyrics, Definition, and more.
  • SEMrush and WordPress Integrations: Writesonic integrates with SEMrush, Zapier, and WordPress.org. SEMrush helps you optimize your content for search engines, and WordPress.org lets you publish your blog directly from Writesonic. Zapier integration enables you to automate your content from Writesonic.

SEMrush Integration

Pros: 

  • Easy to use.
  • The User Interface gives you step-by-step instructions and tips for how to use the tool more efficiently.
  • There are many unique use cases, including a hook generator, pros and cons generator, and landing page creator.
  • Free trial available.

Cons: 

  • Like other tools on this list, the copy may not always be accurate. 

Pricing: 

It starts at $10/month for 12K words, 70+ AI templates, a Landing page generator, a browser extension, Zapier integration, and more.

5. Grammarly Business 

Like most other tools on this list, Grammarly Business isn’t an AI-based content writer per se—it’s more like an AI-based writing assistant. Specifically, it checks your documents for grammar, spelling, plagiarism, and style mistakes.

Grammarly Business also provides feedback on your writing style so that you can improve as a writer over time. 

You can use Grammarly Business to:

  • Get suggestions to improve your writing style, including word choice and sentence structure.
  • Identify common grammatical mistakes and fix them in one click.
  • Improve your email response time by checking emails before they’re sent out.

It’s also ideal for larger teams of writers who need to access the same Grammarly accounts, enabling multiple users to edit documents simultaneously.

One of the best parts about this tool is that it integrates with every online writing space, including Google Docs. This allows you to write and edit simultaneously without waiting for one draft to be finished before making changes to the next.

Key Features: 

  • Custom Brand Tone: You can create multiple tone profiles to suit your needs and assign them to different Teams. You’ll also get real-time feedback on your tone and can adjust it while writing. Your tone can be anything from Joyful, Excited, Loving, and Surprised to Curious, Formal, and Cautionary.

Brand Tone Feedback

  • Grammar Checker: Grammarly gives you feedback on everything that can be improved in your writing – from typos to sentence structure. It also checks for grammar mistakes, spelling errors, and incorrect punctuation.
  • Style Guide: Grammarly Style Guide enables you to establish a uniform tone and style across all your teams. You can set a library of words, terms, and phrases that your teams should adhere to.

    You can also prevent them from using complex acronyms or jargon. Lastly, you can get feedback on how the performance has increased with the Style Guide.

Style Guide Analytics

Pros: 

  • Real-time feedback on errors and tone usage.
  • Grammarly gives instant, easy-to-understand feedback and lets you fix mistakes with just one click.
  • You can always add new words to the dictionary.

Cons: 

  • It flags passive voice as an error.
  • Grammarly is good at catching mistakes, but sometimes it corrects things unnecessarily.

Pricing: 

It starts at $15/month for one member, real-time feedback, style guide, snippets, brand tones, admin controls, and more.

6. Peppertype.ai 

Peppertype.ai is another AI-based content generation tool that claims to create content ten times faster, boost Google ranking, and optimize conversions.

It’s a simple but valuable tool for writers who need help getting started on their next article, email, or blog post.

Some of its use cases include a product review generator, Amazon product descriptions, personal bio, email subject lines, cold emails, paragraph writing, Google Ad copy, Meta descriptions, blog outlines, blog conclusion, and more.

Key Features: 

  • Projects: You can organize your content under Projects, which will group similar types of content so that you have an easier time finding and repurposing the content.

Projects

  • Output personalization: You can like or dislike the output so that the AI behind it can learn your preferences and improve its performance.

Personalizing output

Pros: 

  • If you invite your friends to use Peppertype.ai, join our community, write them a review, and schedule a training call, they’ll reward you with more word credits.
  • You can create teams, projects, and workspaces.
  • You can filter out unwanted results with annotations.

Cons: 

  • One seat is expensive, and the price increases with each added seat.

Pricing: 

It starts at $35/month for one user, 50K words, 40+ use cases, unlimited projects, customer support, and more.

7. Anyword 

Anyword is a copywriting AI that creates content tailored for your customers and target audiences. 

It has a unique feature – the predictive performance score to predict how well your copy will perform and engage with your audience. This helps you write optimized texts that boost your conversions.

It has 11 major use cases, including a social post generator, Instagram caption generator, sentence rewriter, AI writer tool, meta description generator, Ad copy, landing page, blog, and more. 

Generating Facebook Post

Although it can create blog post titles and outlines, it’s better suited for writing short-form content like ad copy, product descriptions, and headlines. When writing a blog post, it can generate the title, outline, and introduction before creating body paragraphs.

Key Features: 

  • Predictive Performance Score: This score is given to your copy based on its potential to perform well with your target audience. This can help you immediately improve your copy.

Predictive Performance Score

  • Website Triggered Messages: This feature helps you create and deploy multiple copy variations on your website and apply the best one automatically.

Pros: 

  • It offers a predictive performance score to optimize your copy beforehand.
  • It also offers a free social post generator. No sign-up is required.
  • It automatically creates and runs multiple copy variations to determine the best one.
  • A Freemium plan is available.

Cons: 

  • Limited use cases.
  • A bit expensive for the credits and the number of use cases it offers.

Pricing: 

It costs $24/month for 20K words and one seat.

8. Scalenut 

Scalenut uses Natural Language Processing (NLP) to produce content that ranks higher on search results. It also gives insights into statistics such as word count, grade level, H tags, readability, and the number of images you should use in your content piece. 

Aside from that, it offers a variety of use cases, including SEO Hub, AI Copywriter, Talent Network, Chrome Extension, Cruise Mode, and more. With these features, you can create content for blog ideas, product descriptions, website copies, blog intros, and more.

Key Features: 

  • Integrations: You can integrate Scalenut with SEMrush for keyword research, cluster boost, and Copyscape to check plagiarism.

App integrations

  • Cruise Mode: Cruise Mode helps you create blog content in 5 minutes. You just need to provide your blog post’s title, outline, and main points to get your intended content. You’ll also get a real-time quality score that helps you improve your search ranking.

Pros: 

  • It offers a quality score.
  • Affordable plans with a 7-day free trial.
  • 24*7 chat & email support.

Cons: 

  • Limited use cases and features.
  • Content quality is not consistent for all businesses.

Pricing: 

It starts at $12/month for 100K AI words, 5 SEO reports, 24*7 chat and email support, and more.

9. Frase.io 

Frase.io is an all-in-one AI writing tool that helps you, research competitors, develop content briefs, and produce and optimize content.

First, you’ll analyze your search competitors using Frase so you can see what your competition is writing about. Next, you can focus on Then, your overall outline or dig deeper by focusing on individual headlines, external links, statistics, etc. 

Next, use Frase’s AI writer to finish your draft. You can choose from dozens of use cases to generate content, including product descriptions, blog introductions, and more. You can even automatically expand on what you’re currently writing or rewrite what you’ve already written. 

Finally, you can optimize your draft using recommended keywords and readability scores. Again, Frase provides real-time feedback as you fill in the gaps. 

Key Features: 

  • AI Writing Tools: They include an AI content generator, introduction generator, outline generator, paraphrasing tool, paragraph rewriter, blog title generator, meta description generator, product description generator, slogan generator, summary generator, sentence rewriter, and more. 

Blog introduction generator

  • Content Analytics: It fetches data from Google Search Console to provide insights into organic growth, content decay, and keyword opportunities.

Frase Content Analytics

  • Integrations: It integrates with Google Docs, Google Search Console, and WordPress. It also offers a Chrome extension.

Frase Integrations

Pros: 

  • You can add multiple pages in a single doc.
  • It offers content analytics, allowing you to see which articles are getting the most traction and which ones are not.
  • It enables you to do competitors’ research.

Cons: 

  • Limited word credits in each plan.
  • Max 3 seats available.

Pricing: 

It starts at $14.99/month for one user, 20K AI characters, and four articles (write/optimize) per month. There’s also a 5-day free trial for $1. 

10. Surfer SEO 

Surfer SEO is an SEO tool and AI writing assistance that uses Natural Language Processing (NLP) and machine learning (ML) to help you manage and improve your content strategy.

Rather than creating the body of your copy, it helps you create outlines and optimize the content you write based on that outline. 

It helps you to evaluate your content and find places to improve it using its content score metric, competitor research, SERP analyzer, and keyword recommendations. It also offers a content planner that you can share with your team. 

Key Features: 

  • Outline Builder for Content Editor: The tool generates headlines and paragraphs based on your competitors’ postings. You can use that content as is or edit it by copy-pasting it into the editor. Content paragraphs are available in English, German, French, Polish, Swedish, and Dutch.

Outline Builder Content Builder

  • SEO Audit Tool: This tool performs step-by-step optimization on your website to improve your Google search results. When you pick an URL to audit, it provides suggestions such as missing backlinks, internal links, word count, and important keywords to use.

Terms to use

  • Content Planner: You can start with your content planner by keyword or domain. Based on your keywords, it comes up with clusters that you can use to create your content topics.

    However, there is a learning curve involved. You will need to understand topic clusters, search intent, and keyword difficulty, among other metrics.

Content Planner

Pros: 

  • Easy to use interface.
  • They offer a 7-day money-back guarantee – if you don’t find it helpful, you get your money back.
  • It identifies keyword stuffing and prevents you from doing so.

Cons: 

  • Each plan offers a limited number of pages that you can audit.

Pricing:

It starts at $49/month for one website tracking and ten articles/month.

11. Copysmith 

Copysmith markets itself as an AI content creation solution for teams. 

This AI writer is best suited for bulk and short-form content copy like product descriptions, blog templates, social media content, advertising content, and more.

Key Features: 

  • Use cases: It includes product descriptions, content enhancement, ads & social media, blog templates, and brainstorming. With Product descriptions, you can generate descriptions for eCommerce Products, Instagram, Amazon, eBay, Etsy, and Flipkart. Blog templates include blog titles, blog ideas, outlines, intro, Kickstarter, and more.

Product Description

  • Campaign Builder: It includes several AI templates to help you generate SEO-optimized product descriptions, Facebook posts, and Google ads in just a few seconds. 
  • Integrations: Copysmith integrates with Frase to use SEO data, Google Ads to publish campaigns, Microsoft Word to produce content, and WooCommerce for products.

Pros: 

  • It’s easy to use and generates SEO-optimized content.
  • It comes with an in-built plagiarism checker.
  • Provides good training material for new users.

Cons: 

  • Not suitable for long-form content. 

Pricing:  

It starts at $19/month for 75 credits, up to 40K words, and up to 20 plagiarism checks.

12. ClosersCopy  

ClosersCopy is an AI writing robot that provides various templates for producing marketing materials, including website content, sales copy, email marketing campaigns, and social media posts. This tool doesn’t require any special skills or training to create engaging text.

Key Features: 

  • Use cases: It includes Facebook & Google Ads, email subject lines, landing pages, sales copies, social media content, and more.
  • LongForm editor: You can create blog posts, articles, sales copies, and email marketing copies.
  • Drag-and-drop builders: The drag-and-drop content builder makes your tasks more manageable by allowing you to drag and drop elements on your copy. The only thing you need to do is provide some context at the time of configuring this builder.

Pros: 

  • Its user interface is easy to use and navigate.
  • You can easily create content with their drag-and-drop builder.
  • The video tutorials provide in-depth, step-by-step instructions for each process.
  • Tone analysis helps you understand the emotions in your writing.

Cons: 

  • No free plan or trial period is available.
  • More expensive than most other AI tools.

Pricing:  

It starts at $49.99/month for two seats, 300 AI runs, 50 SEO Audits, an SEO planner, Email support, and more.

13. LongShot AI

LongShot AI is another writing tool that can help you write SEO-friendly content. It comes with over 30 use cases and a plagiarism checker to ensure your content is original. 

While most of its use cases are for short-form content, you can use templates like the content expander, write more, or bullets to text generator to assist you with your long-form piece. 

Key Features: 

  • Use Cases: It includes content rephrasing, FAQ generator, headline generator, blog ideas generator, meta description generator, text extender, blog insights creator, headline intro generator, product description generator, FAB copywriting framework generator, content readability improver, sales email generator, video description generator, and more.

Headline Generator

  • Integrations: It integrates with WordPress to enable you to export AI-generated copies directly to WordPress. Its integration with SEMrush will help you write SEO-friendly content. Apart from these, LongShot AI will also provide integration with Hubspot and Grammarly soon.

LongShot X SEMrush

  • LongShot AI Community: The LongShot AI Community is a group of researchers and developers working on open artificial intelligence problems. Anyone can join and contribute to the research.

Pros: 

  • The free forever plan offers ten credits daily.
  • Community is a big help for new users.
  • It gives you multiple ways to know more about the product, including blog posts, help videos, customer support, and announcements.

Cons: 

  • Aside from the free plan, it’s costly, especially considering the limited number of use cases and credits.
  • Doesn’t have use cases for social media content.
  • Supports only eight languages.

Pricing: 

It starts at $49/month for 1000 monthly credits, one user, basic integrations, and more.

14. INK Editor

Inky is a suite of content marketing tools that include AI-powered tools: AI Writer, SEO Optimizer, Copy Assistant, and Content Planner. These features can be used individually or collectively, and the price will be adjusted accordingly.

The AI Writer offers unlimited credits and helps you write long-form and short-form content. In addition, you can re-edit the generated copy with a single click as often as you want. The tool also offers WordPress plugin integration and open-source export API.

In addition, you get access to use cases like product descriptions, social media copies, sales copies, blogs, essays, emails, microcopies, product ideas, and more.

AI Writing Tools

Key Features: 

  • SEO Optimizer: INK’s SEO Optimizer is a natural language optimization tool that can improve your SEO score and increase engagement by providing recommendations on keywords, titles, alt text, and the like. Enter a keyword or phrase, and the INK SEO Optimizer will do the rest.

SEO Optimization Score

  • Content Planner: The INK Content Planner helps you group keywords and analyze search intent. You can also import your keywords and download your clusters for further analysis.
  • Copy Assistant: A built-in grammar checker automatically checks your grammar and spelling. It also checks words, tone, and sentence fragments.

Pros: 

  • Easy to use.
  • You can use it as an all-in-one content marketing tool. 
  • Offers unlimited AI text writing even on a free plan.
  • Offers keyword clusters to optimize your SEO strategy.

Cons: 

  • The paid plan is relatively costly for one seat.

Pricing: 

It starts at $50/month for one seat, INK Copy Assistant PRO, INK AI Writer PRO, INK SEO Optimizer PRO, and INK Content Planner PRO with 1,000 Keywords.

15. Articoolo

Articoolo is an AI content generator developed by a group of mathematicians, computer scientists, content writers, and marketing specialists. Thanks to NLP and AI technology, the tool drafts articles in a way that mimics the human brain.

Key Features: 

  • Use Cases: It includes Text Writer, Article Rewriter, Article Summarizer, and Image Scraper. Based on your keyword, Articoolo will also fetch images from royalty-free websites.
  • WordPress Plugin: This will help you export your copies directly to WordPress so you can post faster.
  • Plagiarism Checker: All you have to do is enter your text into the program, and it will scan for instances of plagiarism.

Pros: 

  • It has pay-per-use plans.

Cons: 

  • There’s no official website.
  • Customer support is missing the mark.
  • Not much information about the tool online.

Pricing: 

It starts at $19/month for a ten-article fixed package.

16. NeuralText

NeuralText is a writing tool that offers users keyword reports and cluster credits. It also has an API for developers looking to integrate its services into other programs.

Some of its most prominent use cases include a paragraph generator, content outline, and product description – making it a short-form content-centric tool. 

The best part is that it not only creates content but also creates content briefs and optimizes the content based on keywords and SERP analysis.

Key Features: 

  • AI Writing Assistant: This tool will help you produce text in any format. It also provides text recommendations while you write.

AI Writing Assistant

  • Content Optimization: NeuralText can help make your content more search engine-friendly and improve its score in Google’s search results. It analyzes your word choice and sentence structure to ensure your content is easy to scan and relevant to your topic.

Content Score

  • Content research analysis: It makes content research and studies more accessible, allowing you to see real-time data across SERPs. It also has a Google Docs-style editor, making managing your data points and keeping track of your research effortless.

Content research analysis

Pros: 

  • Free plan available.
  • Offers keyword clusters.
  • You can group content into different projects.

Cons: 

  • The community is not active.
  • A bit on the expensive side. 

Pricing: 

It starts at $49/month for one user, unlimited AI text generation, 50 content analyses, and 50 keyword reports.

17. AI Writer

AI Writer helps you create unique, SEO-friendly content that you can publish directly to WordPress. In addition, it offers features like research & write, text rewording, verifiable citations, and source summarizer.

Key Features: 

  • AI-Writer Content Kit: AI Writer uses artificial intelligence to analyze keyword difficulty and ranking opportunities based on the field you enter. It chooses up to 250 keywords and generates one article per keyword, which can be directly published to WordPress.
  • (Sub)Topic Discoverer: It checks to see what other writers have written about and then uses that information to create new topics for you.
  • Verifiable Citations: When it produces content for you, it also provides a list of citations so that you can check the accuracy of the information.

Pros: 

  • It offers a free trial for seven days.
  • One of the few AI writing tools to offer verifiable citations so you can confirm the accuracy of the content.

Cons: 

  • Not enough resources in the knowledge base for new users.
  • Fewer use cases.
  • Does not offer a free version.

Pricing: 

It starts at $29/month for one user and up to 40 articles.

18. Wordtune

Wordtune makes your previously written content clearer, more compelling, and more authentic by bringing out the best.

Although this tool doesn’t write content from scratch, it makes your content look more professional. It also integrates with Microsoft Word, so you can edit your work while you write your content.

It provides tools to: 

  • Rewrite your content 
  • Make your content casual 
  • Make your content formal 
  • Shorten your sentences to make them crisp 
  • Expand your sentences to give more detail 

Key Features: 

  • Paragraph Rewriter: Wordtune can rewrite your paragraphs entirely at once, one sentence at a time, and one word at a time. See below for an example.

Paragraph Rewriter

  • Tone: You can alter how your content appears by making it more informal or formal. Here’s an example: 

Casual Tone

Pros: 

  • You can make the text longer or shorter.
  • It offers a casual and formal tone.
  • Simple and easy-to-use interface. 

Cons: 

  • It doesn’t offer any other benefits besides rewriting.

Pricing: 

It starts at $9.99/month for unlimited rewrites. 

19. ProWritingAid

Rather than a full-fledged artificial intelligence writer, ProWritingAid is a grammar checker and style editor that’s available online. It helps prevent spelling errors, suggests impactful words, and corrects grammar and punctuation.

It supports general English, British English, US English, Australian English, and Canadian English.

Key Features: 

  • Document type: You can choose from 35+ document types for your content. They include general academic abstract, academic essays, admission letters, book reviews, business books, and more.
  • Reports: ProWritingAid provides three types of reports: real-time reports, summary reports, and style reports.

    Real-time reports show errors and corrections as you write. Summary reports provide an overview of all reports. It contains a spelling score, grammar score, and style score. On the other hand, Style reports identify problems in writing style and readability.

Summary report

Pros: 

  • It offers 20+ reports to track your progress as you improve your writing.
  • There are no limits on the number of words you can use with premium plans.
  • Notifies of style changes and suggests corrections if needed.

Cons: 

  • Only available through the web browser. 

Pricing: 

It starts at $20 per month or $120 per year (if you pay yearly). 

20. Article Forge

Once you provide ArticleForge.com with a keyword, article length, and other custom information, the program creates a 1500+ word article in seconds.

Your content will be checked for plagiarism and uniqueness before being delivered.

Key Features: 

  • Media-rich content: It can automatically find and insert relevant images, videos, titles, and links in your articles. To make it more relevant, ArticleForge also uses LSI keywords.

Creating an article

  • SEO Automation: It integrates with WordPress to automate your scheduling and posting of articles.

WordPress Integration

  • Interlinking: It can automatically turn URLs into links within your article. You can choose how often to do this for every keyword or just the first occurrence.
  • Languages: It can generate content in English, French, German, Dutch, Portuguese, Spanish, and Italian.

Pros: 

  • Produces SEO-optimized content.
  • Can schedule posts on WordPress automatically.
  • Plagiarism-free content.
  • Automatic keyword linking.

Cons: 

  • The content can be repetitive.
  • You need to check the accuracy of the content before publishing.

Pricing: 

It starts at $13/month for 25K words and the rest of the features.

Frequently asked questions about AI writing software.

1. What is AI Writing Software?

AI writing software is an artificial intelligence program used to write text. It can generate content for websites, blogs, and other fields. The content created by AI writers is often indistinguishable from human-created content. Still, sometimes it has a slightly robotic feel or may include words or phrases that seem out of place in the context of the writing.

2. How does AI Writing Software work?

The software uses an algorithm to mimic the creative process of human writers. It first creates a base text that modifies by adding words and phrases specific to your content. This ensures that you get high-quality original content every time you use it.

3. Who can use AI Writing Software?

Anyone who needs to create texts for their business or website can benefit from using this software. It’s also an excellent option for freelance writers and content marketers facing writer’s block. As it’s easy and fast, even beginners can start using it immediately and see great results within minutes!

4. Can I use AI writers for everything I write?

No — AI writers are best suited for shorter pieces like headlines or product descriptions because they don’t have much time to learn about your company’s brand voice or personality. 

While there are tools to churn out long-form content, you still need the human touch for longer and more research-intensive pieces like blog posts or sales copy. AI algorithms still can’t pick up on nuances like a human can.

5. What are some of the benefits of using AI Writing Software?

There are many benefits to using AI writing software. The most obvious benefit is that you no longer need to spend time creating content yourself. The software will do it for you! 

Another benefit is that AI writing software allows you to create content in any niche or topic you desire. You can even target multiple niches at once! This makes it possible to scale your business quickly and easily by leveraging the power of automation while still keeping your hands on the work itself.

6. How much does it cost?

The pricing depends on the type of service you want to use. Some companies offer free trials or even freemium versions with limited credits so that you can test their services before making a purchase decision. Some companies offer lifetime discounts for repeat customers, so keep an eye out for those offers when making your choice!

7. What’s the difference between AI-powered and human-written content?

While humans are still required for high-quality content creation, AI makes scaling up your content marketing efforts easier. By automating much of the writing process – from keyword research to formatting – AI can help you create more content at a lower cost per article. In addition, this frees your team members to focus on other tasks that require their expertise (like outreach) or simply spend more time enjoying their lives!

8. What is the best AI Writer?

The best AI writer depends on what you want it to do and how much you want to spend. If you’re going to write books or articles, many different programs can help you with this task. Our top pick for long-form would be Jasper

On the other hand, if you only need help with short-form content such as blog posts or press releases, there may not be any need for an AI writer because these documents don’t require as much work or effort from the user. In that case, you might want to use tools like Copy.ai, Rytr, and more. 

9. Can I use AI Writing Software to replace my human writers?

No, AI writing software isn’t meant to replace human writers. It’s designed to work alongside them, helping them create more engaging and relevant content for their audiences. You’ll still need human writers who can add style and personality to your content.

Over to You! 

Do you find writing to be an exhausting activity? If yes, you would want to try one of the AI Writing Software tools we suggested above. These are some of the best AI writing tools specially developed to boost creativity, motivation, and productivity.

There’s room for experimentation with AI-generated content as long as you can recognize where specific tools are lacking and how to incorporate that into your work. Ultimately, the future of AI writing assistant software will mean ever-more versatile tools for writers, so don’t be shy about testing the waters.

 

Featured image by pch.vector on Freepik.

Source

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Bâtir une culture d’apprentissage en continu est essentiel à la viabilité à long terme d’une organisation et peut constituer un moyen de garantir que votre personnel est prêt pour l’avenir. Cependant, la transformation des valeurs, des croyances et des normes d’une organisation qui influencent le comportement et les résultats de l’apprentissage peut être un défi, car les croyances de longue date ou les façons de faire bien ancrées ne peuvent être changées du jour au lendemain.

Le paradoxe est que vos employés ont probablement soif d’apprendre. En fait, dans une récente enquête menée par SAP dans le cadre de notre recherche sur la création d’une culture d’apprentissage continu, 69 % des personnes interrogées ont déclaré qu’elles auraient besoin d’acquérir de nouvelles compétences techniques et professionnelles pour exercer leur emploi actuel à l’avenir. Si l’on ajoute à cela le fait que les organisations et les employés sont confrontés à des environnements de travail hybrides et en distanciel, cela signifie que le support de formation doit être accessible à tous et facile à trouver.

En outre, les organisations sont toujours à la recherche des meilleurs moyens d’engager et de personnaliser l’expérience des apprenants. S’il existe sur le marché de nombreuses plateformes d’expérience de formation qui peuvent y contribuer, elles n’ont peut-être pas la portée d’une solution comme SAP SuccessFactors Work Zone, qui peut aider à fournir un accès unifié non seulement au contenu de SAP SuccessFactors Learning, mais aussi à d’autres applications et processus.

« Push & Pull », quelle stratégie choisir ?

De plus, une culture d’apprentissage forte doit intégrer une mentalité « d’attraction » (ou « pull »)  plutôt que de « poussée » (ou « push »). Une culture d’apprentissage « pull » est une culture dans laquelle les employés sont plus motivés d’apprendre en raison de leurs propres intérêts et désirs. Ils cherchent activement à apprendre sur des sujets ou des domaines qui les intéressent, que ce soit sur le plan professionnel ou personnel. Dans une culture « pull », l’apprenant prend en charge son apprentissage.

En revanche, une culture d’apprentissage « push » est une culture dans laquelle les employés sont tenus de participer à des activités d’apprentissage et de développement. . Cela inclut la participation à des cours de formation obligatoires sur la conformité ou la santé et la sécurité. Et si ce type de formation est nécessaire et souvent essentiel, il n’en reste pas moins que l’apprenant n’a pas le choix. Pour passer d’une culture d’apprentissage “push” à une culture d’apprentissage “pull” prédominante, il sera nécessaire de mettre en place un nouveau modèle, et pour cela, d’avoir le soutien de la direction, y compris pour donner l’exemple.

La technologie au service de l’apprentissage

Le rôle de la technologie ne peut certainement pas être négligé. Même dans le cadre d’un modèle “pull”, le fait de devoir consulter plusieurs systèmes pour trouver un contenu pertinent rend l’apprentissage pénible ; la technologie doit favoriser l’apprentissage, et non le rendre plus difficile. En outre, la façon dont nous travaillons et apprenons a changé – du lieu et du moment où nous travaillons jusqu’à la façon dont nous travaillons, apprenons et évoluons – et cette expérience est façonnée par un certain nombre d’éléments. Mais l’impact le plus important, sur l’expérience d’apprentissage, est celui des outils et processus digitaux qui nous permettent de réussir dans notre travail et de donner le meilleur de nous-mêmes.

Repenser l’expérience collaborateur

La dernière étude d’IDC montre qu’une expérience utilisateur insatisfaisante est la deuxième cause majeure de départ des employés. Mais que signifie une expérience satisfaisante lorsqu’il s’agit pour les employés de se sentir soutenus et aidés par la technologie ? Vous pouvez responsabiliser vos employés en mettant en place les bonnes ressources et informations digitales, en leur donnant les conseils dont ils ont besoin et en les aidant à y accéder facilement. Une expérience fragmentée pour les employés est encore la réalité dans la plupart des organisations, c’est pourquoi il est essentiel de supprimer les obstacles tels que le passage d’une application à une autre. Enfin, vous pouvez les responsabiliser en leur offrant un apprentissage dans le cadre de leur travail, afin qu’ils acquièrent les compétences qu’ils souhaitent et dont l’entreprise a besoin.

Dans le monde du travail d’aujourd’hui, en constante évolution, les employés s’attendent à de meilleures expériences, en particulier lorsqu’il s’agit de leur formation, leur développement personnel et l’évolution de leur carrière.

SAP SuccessFactors Opportunity Marketplace aide les employés à découvrir, en un seul endroit, les recommandations qui alimenteront leur développement continu et leur évolution de carrière : formation, projets, équipes dynamiques, mentors, programmes de mentorat et connexion entre pairs. Dans le même temps, les dirigeants peuvent bénéficier d’une visibilité accrue et d’une meilleure compréhension des forces et des capacités de leurs collaborateurs et de leurs équipes. Les gains potentiels pour les individus et les organisations sont immenses, comme une fidélité et un engagement accrus, ainsi qu’une adaptabilité permanente qui permettra aux personnes et aux entreprises de se développer et d’être prêtes au changement.

Venez découvrir comment les solutions SAP SuccessFactors et SAP SuccessFactors Work Zone peuvent contribuer à créer une forte culture d’apprentissage qui exploite la technologie plus efficacement.

  • Margit Bauer est directrice du marketing des solutions chez SAP SE.
  • Mark Tarallo est chercheur en marketing de solutions chez SAP.
  • Traduit par La Rédaction.

The post Pourquoi il est difficile d’instaurer une culture d’apprentissage continu et comment y parvenir ? appeared first on SAP France News.

Source de l’article sur sap.com

Voyons concrètement comment certains clients Success Factors ont réussi à transformer leur culture de la formation et gestion des talents en s’appuyant sur SAP SuccessFactors Learning et SAP SuccessFactors Work Zone.

 

L’une des plus anciennes organisations au Monde, Royal Mail Group, peut retracer son histoire sur plus de 500 ans, depuis son origine en 1516. Ceci étant, comme tant d’autres entreprises, elle est confrontée à la nécessité d’une transformation de ses activités commerciales pour être reconnue comme la première entreprise de livraison au Royaume-Uni et en Europe et pour rester en tête de l’évolution des besoins du marché.

Royal Mail Group est une organisation mondiale, opérant dans 43 pays à travers le monde et employant plus de 140 000 personnes. Elle distribue chaque année plus de 1,8 milliard de colis et 14 milliards de lettres. Pour poursuivre la transformation de ses activités et de sa main-d’œuvre, Royal Mail avait besoin d’une plateforme offrant une expérience utilisateur personnalisée, fournissant les bons outils et les bonnes informations au bon format et au bon moment, afin de remplir ses fonctions quotidiennes. Avec SAP SuccessFactors Work Zone, SAP SuccessFactors Learning et BLEND de TalenTeam, Royal Mail a transformé son expérience d’apprentissage en proposant une plateforme numérique de développement personnel centrée sur l’utilisateur, baptisée ” The Royal Mail Academy “, qui a eu un impact intrinsèque sur la culture d’entreprise grâce à une approche ascendante de l’apprentissage et du développement.

Entièrement déployée en 12 semaines seulement, la plateforme permet de réunir tous les employés en un seul endroit pour tous leurs besoins RH, ainsi que les applications et services dont ils ont besoin. Aujourd’hui, les données permettent d’identifier plus facilement les experts locaux, 30 % du public cible a déjà utilisé la nouvelle plateforme après la mise en œuvre, l’agilité entre les gestionnaires de programmes et les employés de première ligne a augmenté, l’engagement des employés s’est considérablement amélioré et la diffusion des informations à grande échelle est plus rationalisée

Un autre client intéressant : Corning Incorporated, une entreprise technologique multinationale spécialisée dans les verres spéciaux, les céramiques ainsi que dans les matériaux et technologies connexes, opérant dans 60 pays et employant plus de 50 000 employés.

Ils utilisent SAP SuccessFactors Work Zone pour différents cas d’utilisation, mais concentrons-nous sur celui de la formation et du développement. Comme d’autres gros clients, Corning est composé de nombreuses divisions commerciales différentes qui ont toutes des besoins différents. L’objectif était de mettre en place différentes expériences universitaires d’apprentissage en tirant parti de l’investissement existant dans SAP SuccessFactors Learning et de créer un environnement qui permet aux personnes d’être guidées dans le développement de leur carrière. L’utilisation des espaces de travail améliore l’expérience globale, par exemple en complétant l’apprentissage formel par un apprentissage collaboratif.

Corning utilise les capacités de personnalisation pour aider les individus à trouver des informations pour des utilisations particulières et qui leurs sont utiles, au lieu d’être potentiellement submergés par trop d’informations. Il est utile de donner à l’utilisateur la possibilité de choisir le contenu qu’il souhaite et qui l’intéresse. Il peut s’agir de tout type d’information provenant des solutions SAP SuccessFactors, mais aussi de Microsoft Teams pour faciliter les groupes d’apprentissage virtuels.

Corning prévoit également d’accompagner ses collaborateurs délocalisés en distanciel grâce aux fonctionnalités de SAP SuccessFactors Work Zone, car elle ne dispose pas actuellement d’une plateforme pour communiquer avec elle de manière efficace. Avec cette solution, l’entreprise peut communiquer de manière plus plus engageante, directement depuis leur appareil mobile ou même leur ordinateur portable à la maison, et ce dans plusieurs langues. Corning étudie actuellement la solution SAP SuccessFactors Opportunity Marketplace, qui permettra à ses employés de piloter leur propre développement et leur croissance tout en s’alignant sur les valeurs et la stratégie de Corning en matière de talents. Cela peut être un facteur de différenciation important lorsqu’il s’agit d’attirer et de retenir les talents, tout en permettant à l’entreprise de soutenir la croissance de ses effectifs.

Découvrez comment les solutions SAP SuccessFactors et SAP SuccessFactors Work Zone aident les entreprises à améliorer leurs expériences d’apprentissage pour se préparer à l’avenir.

___________________________________________________________________________________________________________________________

 

Margit Bauer est directrice du marketing des solutions chez SAP SE.

Mark Tarallo est chercheur en marketing de solutions chez SAP.

The post Comment certaines organisations ont réussi à changer leur expérience d’apprentissage et de gestion des talents appeared first on SAP France News.

Source de l’article sur sap.com