Working in the design business taught me to pay attention to the organization, the system, the country — the “Big.” At the same time to have an ear for the individual, the person — the “Small,” To work successfully, I have to harmonize what the “Big” wants and what the “Small” wants. I believe, that bringing together the Small helps facilitate and create the Big. And that’s what microinteractions are all about.
Design can solve small, universal and overlooked problems and these really little things have a huge amount of impact. Microinteractions are the small moments in UX that can be boring and easy to forget, or exciting and engaging. They are everywhere: in the gadgets we carry, the appliances in our house, in the apps on our phones and desktops.
