Back in 2016 (oh how time flies), the tech industry was abuzz with the word "chatbots." Many were dubbing chatbots as the "new apps", believing that they would completely transform the way we perceive mobile technology. Although we’ll refrain from making such decisive statements, it’s true that this technology has left quite the mark, particularly in the area of user experience. Instead of replacing apps, chatbots have demonstrated an ability to enhance UX. In order to better understand this use case, we’ve handpicked five particular apps that have harnessed the power of chatbots to increase engagement and bolster retention.
Yet before diving into some cool examples, let’s take a brief glance at the way they work, to understand their power and to see how far we’ve come in terms of upgrading the digital interface.
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