To win in today’s highly competitive market environment, our customers need to embrace digitalization, and they are relying on us to guide them on their journey towards an intelligent enterprise – at their own speed and in their preferred environment. When it comes to consumption models and infrastructure, choice and convenience are therefore top priorities for our customers now.
Digitalization has resulted in many companies struggling to deal with the huge amounts of enterprise data and the increased user demands for faster access to real-time information. By mastering these challenges and gaining previously unseen insights into their data, users can uncover invaluable new opportunities and understand their business better than ever before. SAP HANA, the market-leading platform for real-time computing, has done exactly that for its more than 23,000 customers to date.
From the beginning, our aim has been to help customers get the most out of their SAP HANA deployment. Driving openness and cost effectiveness is part of our commitment to delivering customer value. Customer feedback shows that the majority of the organizations using SAP HANA want to continue using proven IT processes and harnessing their IT infrastructure investment for SAP HANA. And, increasingly, customers want to benefit from highly flexible and cost-cutting approaches – including commodity hardware and cloud deployment models.
Lowering Total Cost of Ownership
The SAP HANA Tailored Data Center Integration (TDI) has been instrumental in lowering SAP HANA total cost of ownership and designing SAP HANA infrastructure to meet the individual needs of our customers. The SAP HANA TDI approach allows them to choose their preferred hardware and infrastructure components from a menu of third-party products that have been tested and certified for use with SAP HANA: existing processes can be integrated, existing hardware reused, and upgrades can be chosen that fit the budget. SAP HANA TDI can therefore significantly lower the total cost of ownership and accelerate the integration of SAP HANA with IT infrastructures.
Hyper-converged infrastructure (HCI) is one of the next big steps that allow our customers to benefit from the latest technologies to drive flexibility and lower operational costs. HCI is an IT framework that combines computing, storage, and network into a single system that reduces data center complexity and increases scalability. It includes a hypervisor for virtual compute nodes and the hypervisors typically run on commodity servers. We are currently working with several HCI technology partners that will be soon certified for SAP HANA workloads.
Process More Data in Real Time
During SAPPHIRE NOW 2018, we also announced that SAP HANA 2.0 SPS 03 is the first major database platform to support Intel® Optane DC persistent memory. Persistent memory support will transform the current data storage hierarchy, providing a combination of higher capacity, affordability, and persistence. This will enable customers to process more data in real time while driving a lower total cost of ownership and improving business continuity with drastically faster startup times for SAP HANA.
Intel Optane DC persistent memory represents an entirely new means of managing data for demanding workloads such as the SAP HANA platform. It is non-volatile, so the in-memory SAP HANA database does not have to completely reload all the data from persistent storage to memory. In addition, it runs at near-DRAM speeds, maintaining today’s performance expectations. It also delivers greater data density than memory technologies, which enables additional innovation and simpler IT landscapes. With its persistence, high performance, and lower cost per gigabyte than conventional memory, Intel Optane DC persistent memory can help reduce total cost of ownership, reshape how businesses tier their data for database systems, and open up new use cases for the speed and power of the SAP HANA platform.
Our customers and their individual needs are at the heart of everything we do. With SAP HANA TDI, hyper-converged infrastructure and Intel Optane DC persistent memory solutions, we continue to provide more choices at lower costs and improved scalability – whether on-site hardware or public, private cloud, or hybrid environments.
 Intel® Optane DC persistent memory is available today for early adoption testing and production shipping to select customers later this year, with broad availability in 2019
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