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Today, more than 100 billion searches are conducted every month on the Google search engine alone. Search engine users conduct searches for several reasons including the foundational conversion of information into action. An action could be a decision to purchase, consume information for decision-making, or seek a better understanding of an issue or topic among others. Search engines make information available at our fingertips right whenever we need it. 

In this era of big data, search solutions are useful not only for popular search engines like Google, Yahoo, and Bing but also for enterprises for monitoring and managing the growing volumes of data in their databases to enhance operational efficiency. The enterprise search industry has grown remarkably and is expected to be worth $8.90 billion by 2024.

Source de l’article sur DZONE

The fourth edition of MUXL (Mobile UX London) conference kicks off on the 21st of March, and you could win one of four free passes to the five-day digital event.

Running from the 21st of March to 25th, MUXL is a digital festival of UX and design, entirely online, meaning you can attend remotely from anywhere in the world.

The digital festival is themed around design systems, human-centered design, service designing the future, and UX psychology. MUXL features talks and live panels Q&A Monday – Wednesday, interactive workshops taking place on Thursday and Friday, with global networking opportunities throughout.

Speakers include senior UX researchers, managers, design strategists, and designers at companies including Google, IBM, Microsoft, Disney, and more…

MUXL is an excellent opportunity for UX designers of all levels to improve their skillset, make connections, and find inspiration.

Tickets are available now, but we have four Festival Passes to give away, and all you have to do to be in with a chance of winning is make sure you’re signed up for our weekly newsletter before the 14th of March. And don’t worry if you’re already a subscriber, you’ll be automatically entered into the draw.

We’ll select four winners at random on the 14th of March. Good luck!

 

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Creating and sending business proposals can be a lot of work. However, if you have the right tools and knowledge, you can quickly create and send high-converting proposals that your clients will love. 

This article will explain how to create a fantastic business proposal that looks great and gets signed quickly. Although we’re focussed on design, our tips apply to every industry and type of business.

1. Know When to Talk About Yourself

One of the most common mistakes people make is starting the proposal by talking about themselves. 

You might be surprised to know that clients spend the most time on the introduction chapter, so it’s essential to use it right. You need to set the right tone by explaining to your clients how your solution will help them achieve their goals. 

They want to hear the benefits and feel assured that you’re the best choice for them. If you start the proposal by talking about your company and the values you believe in, you’ll lose the attention of your clients. 

In most cases, the clients have already researched you and know the points you make in your PR releases.

Once you explain your process and the time scales, you can introduce your team and talk about the company. Just make sure it’s short and sweet. 

2. Divide Your Proposal into 6 Sections

Sending a one-page proposal will only confuse your clients and won’t incentivize them to reach out. The best way to format your proposal is to create six sections. 

This should include:

  • Introduction
  • Process
  • Timescales
  • Pricing
  • Next steps
  • Terms and Conditions

You need to showcase what their future could look like if they work with you, listing all the benefits as well as explaining the next steps. You need to write down what happens if they don’t agree with some parts of the proposal, what will happen when you reach an agreement, how much they have to pay, and more. 

Be clear on your follow-up process to speed things up. 

3. Use a Dedicated Proposal App

If you’re someone who fires up MS Word and hopes for the best, your proposals probably don’t get a lot of traction. That’s because you’re spending too much time reinventing the wheel. The best jumping-off point for your proposal strategy is choosing the right app. It will help you automate and speed up the whole process. 

Different solutions suit different people, but some of the features you might want include: 

Digital Signatures

The digital signature option helps you get your proposals signed faster and turns your proposals into legally binding documents. This significantly reduces the agreement time since your clients no longer have to print out your documents, scan them and send them back.

Integrated Payment Methods

Speed up your payment process by choosing the proposal software that has a payment option that allows clients to pay as soon as they agree to your terms and conditions. It can significantly decrease the time it takes to get paid. 

Sales Tool Integration

For an even more straightforward sales process, select a proposal tool that has native integrations with your sales CRM and other sales tools. 

Proposal Analytics

Proposal analytics can help you in the follow-up process. They show when your proposal was opened, on which device, and how much time the client spent on each of the sections. 

Content Library

The content library lets you save any part of the content (text, pictures, videos, terms and conditions, pricing table) for easier access in the future—no more copy and pasting huge chunks of text. 

An Easy-To-Use Editor

In order to be able to create any documents with your proposals software, their editor needs to be very easy to use. If the editor requires design experience, look for a better one.

4. Let’s Talk About Price

When it comes to the price section, there are two significant things you need to look out for: the name of the section and the format of your price.

Naming your pricing section pricing, expenses, or something along those lines cheapens your proposals and makes it seem like a regular invoice. Try naming the section ROI or Investment. It will evoke positive feelings with your clients because if they think of working with you as an investment, they will know that a return on investment is a part of the deal. 

The way you format your prices won’t make or break your deal but can help you speed up the proposal process. Firstly, you need to figure out if you’re going to charge by the hour, based on the value of the project, based on the commission, or something else. 

Once you reach a decision, you have to format the prices in an easy-to-understand and short way. Many companies try to upsell their clients at the very start of their business relationship and create proposals with three different packages. 

We believe that the way you present your prices should be the same as the way doctors prescribe medicine. You need to be the authority on your prices and tell the client what type of package fits their needs. If you leave it up to your client to pick the right package, it will just lead to confusion, and you’ll have to do the extra work to explain the difference to them.

Bonus Tips

Web-based business proposals speed up the signing process. If you make your proposals printable, it will lengthen the time your clients take to agree to your terms and sign them. Make sure your proposals are web-based and have a digital signature option. 

Another tip is to send your proposal as quickly as possible. As soon as you meet with your client and hear them out, start working on your proposal. 

Our last tip is to send your proposal at the beginning of the week. If you send it on a Friday, it will negatively impact the time it takes to get your proposal signed.

 

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Have you been feeling a little unproductive lately? Well, you are not the only one. Of course, we all want to be as productive as possible at work, but that’s not always the case.

According to recent research, we are fully productive for less than 3 hours a day. Stress and poor planning are just two of the reasons why. And this is true in all work environments. No one is exempt from this problem, from employees in central offices to freelancers or managers working from home.

That’s why we have researched and selected the eight best ways to increase your productivity at work. In our search for solutions to boost creativity, we have come across numerous promising approaches and tips that you can use. Here are the best tips you can follow to get the most out of a workday:

1. Plan your Tasks

I can safely say that there is nothing more important than efficient task planning. Planning your tasks can free you from stress and procrastination. Planning everything before the day even starts is probably the best approach.

This is also where time management comes into play. Think about it. How often have you been more productive after setting a specific time frame for a task? You need to plan for the project at hand and then map each workday.

The more you plan your projects and workdays, the more productive you will be. However, it would help if you tried not to spend hours and hours planning.

2. Minimize Distractions

So you have successfully planned your tasks. That should be enough to be productive, right? Well, unfortunately, no. Whether you work in the office or from home, numerous things can distract you daily.

Distractions are ubiquitous, from a colleague wanting to chat about last night’s game to TV at home. When you minimize such distractions, you become better at what you do.

Of course, it’s not always easy to resist temptation. But if you do, you’ll spend more hours focused and engaged in your task. The same goes for leadership positions. You can ask your employees to turn off their cell phones and minimize chats.

We all feel the need to check our phones or chat with our colleagues. This is precisely why the next tip is crucial to your productivity.

3. Take Regular Breaks

According to psychologists, taking regular breaks at work will help you minimize stress and thus improve your performance. Whether you work from home or at headquarters, relaxing and social breaks are necessary. But that’s not all.

As we mentioned earlier, regular breaks are a smart way to avoid distractions. If you know your next break is coming up, you will not need to chat or look at your phone.

This will help you maintain a high level of concentration. On the other hand, if you do not take regular breaks, your performance will continue to decline throughout the day.

4. Stop Multitasking

Once you have scheduled your tasks and breaks, it’s time to think about the actual work process. Contrary to what many believe, multitasking does not make you more productive.

Conversely, multitasking can decrease your performance, drain your energy faster, or even damage your brain. This is another reason why planning is so important. You should always try to engage your brain with one task at a time.

5. Optimize Workplace Conditions

This is one of the most efficient but often underestimated ways to increase productivity. Ensuring that the working temperature is between 20-24 degrees C (68 and 76 degrees F) will help you stay concentrated for more extended periods.

This will also save you a lot of time, whether at home or in the office. On the other hand, if you feel cold or hot, you will be distracted. Therefore, you should think about the working temperature before you start working.

6. Enough Sleep is Key

It’s not news that sleep deprivation can affect our performance. And that’s not just it. Lack of sleep leads to a massive decrease in:

  • Ability to concentrate
  • Working memory
  • Mathematical capacity
  • Logical reasoning

So sleep is crucial to our overall well-being. According to the National Sleep Foundation, you should try to get between 7 and 8 hours of sleep a night (for adults between 18 and 65).

It becomes evident that getting enough sleep is one of the best ways to increase your productivity at work.

7. Communication is Crucial

Communication is essential, especially for those of you who work from home. You should always have a conversation with the people you live with during your breaks. This can also help you avoid distractions during your work hours.

Try to make everyone around you (including yourself) understand what closed, and open doors mean. This will help you increase your productivity while communicating sufficiently with your loved ones.

The same goes for people who work in offices. You should always try to engage with your colleagues during breaks. Remember that feeling part of a group and sharing your experiences is the key to increasing your productivity.

8. Avoid Social Media

Our last tip is one of the hardest to follow, especially working from home. You may think that this is not a problem for you. Recent studies show that we spend an average of 145 minutes on social media every day. Of course, it’s not a bad idea to cut down on that time.

But, even if you do not, you should try to keep any engagement with social media outside of your work hours. This will help you focus on your tasks and get you one step closer to your goals.

Wrap Up

Keep in mind that we all get stuck at times when working on a project. The more you worry about it, the more stressed you will be. It’s essential to take care of yourself and your mental health. In any case, we hope you will find it easier to increase your productivity now that you have read our tips. All you have to do is follow them.

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The post 8 Proven Ways to Turbo-Charge Your Productivity first appeared on Webdesigner Depot.

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When we build a microservice architecture and the number of services keeps growing, we face the problem of debugging and tracing requests through our entire system. What happened when a user got a 500 error on his request? What service incorrectly processed his request? All these questions can be solved by the Distributed Tracing System. Let’s take Spring Cloud Sleuth as an example.

How Spring Cloud Sleuth Works

To trace a request through a distributed system, the concepts TraceID and SpanID are introduced. TraceID is generated when a request enters our system and remains unchanged throughout its path. SpanID changes as the request passes from one service to another. If necessary, it is possible to generate new spans within one service to distinguish business processes.

Source de l’article sur DZONE

The email channel is known for multiple advantages. It is convenient to implement practically, offers many options, and has a fantastic ROI of up to 4200%.

But we also face problems, the most disappointing of which is people ignore emails, not performing the desired action, or worst of all unsubscribing. Why does it happen?

The web is constantly progressing. It offers many tools like modern HTML template builders, ESP services, and other digital assistants that help us at all stages. But even the best tools are not enough; the secret of success still rests with us.

In this post we’ll cover the 7 cardinal sins of email marketing, to help you avoid them.

1. Being Too Late

I can define this mistake as probably the worst. It’s worse than broken links, incorrect dates, or prices. Even more harmful than ugly design.

We lose a lot when postponing email strategy implementation. Beginners often focus all their attention on the content, social media activities, SEO issues… All that is important, right. But ignoring email campaigns is a hard fail.

Thousands of visitors never come again to your website. In other words, they leave the very first levels of the marketing funnel. While regular emailing keeps them engaged and prevents churn.

So delays here are only profitable for competitors. Don’t wait until you collect “enough” contacts. Start as soon as possible. 

Frequency matters too. Don’t bomb people with emails; it annoys and causes unsubscribes. Email frequency is an individual parameter depending on many factors.

2. Disregarding Clients’ Expectations

A fundamental axiom: people unsubscribe when emails are irrelevant. The same goes for neglected expectations. Even the best content with next-gen features won’t save the situation.

I mentioned the email frequency a bit above. Notice that if you announce the weekly emails but send them every day, this is an example of ignoring expectations. Be honest with readers.

Another typical issue is off-topic. If your subscribers are waiting for content related to smartphones, send them newsletters about smartphones, not dresses or domestic turtles :)

But in some cases, getting off-topic can be good. It all depends on the target audience, actual situation, and communication style. 

3. Bad Segmentation 

Once again, relevance is vital. So we must avoid generic emails. Instead, especially if your contact list is extensive enough, apply all the possible parameters: age, gender, location, customers history, etc.

Where to get the respective data? A typical solution is to use update preferences forms in emails or on the website. Let clients choose the topics that are interesting for them.

Use surveys, sign-in forms, AI-based techniques of segmentation… Smart algorithms are great helpers that track clients’ behavior and then process the data for segmentation purposes. 

The better we know our subscribers, the deeper we segment the contact list. It allows sending precisely targeted newsletters to respective segments.

4. Insufficient Personalization 

As Hubspot stats say, personalized emails’ open rate is 26% higher, and their click-through rate is 14% better. But even besides index data, poor personalization is just nonsense today.

Clients are looking for content that matches their preferences, so marketers have to consider these expectations. Segmentation and dynamic range are essential here, but they are not the only techniques.

Everything is much more sophisticated here, in addition to personalized subjects and content. Another solution is to generate recommendations that include the previously browsed products.

AI-powered automation comes to help. Machines will upgrade the classical personalization to the next level called hyper-personalization.

5. Underestimating Mobile-Friendliness 

It’s simply unacceptable to send non-responsive emails today. With so many people opening email on different devices, this is a huge fail.

The modern world is full of gadgets and devices. Email has been opened on smartphones more frequently than on desktop PCs and notebooks in recent years. Up to 70% of readers will read messages on mobiles very soon. No wonder that responsivity turned into a mobile priority.

Regarding layout and design, there are no problems: modern template editors are featured with automated responsivity. But mobile-first means not only layout/design adjustment for mobiles, full-width buttons, or larger fonts. We have to work with content too. Don’t overwrite text remember that recipients read inbox emails on the run. 

Just imagine yourself reading emails in the cafe or cab. And ask yourself: is everything convenient? Would you take the desired action on the run?

6. Non-Professional Approach 

People are quite skeptical of new brands. We need to do our best to attract them. So everything must be done professionally.

The best solution: be a perfectionist. If newsletters look amateurish, they are likely to repel.  

Being amateurish will also ruin your brand identity and reduce customers’ trust. Pay close attention to design, stick to your corporate style, analyze each detail in the context of overall harmony.

7. Overlooking Tests and Improvements 

Testing is vital. Before sending an email campaign, check it via Litmus or Email on Acid to be sure that message looks just as planned. These tools allow testing email rendering by +90 combinations of email clients, devices, and OS.

Knowledge is power. Always try and test your marketing strategies. Are you satisfied with your actual performance? Run A/B tests and focus on the most significant wins and failures. 

Summing Up

Of course, threats are not limited to these seven failures. The last piece of advice: never ignore trends. 

Accessibility? Don’t forget about clients with special requirements. Get whitelisted and incorporate these technologies in your campaigns.

And constantly strive for perfection. With this doctrine, you’ll win!

 

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Data junkies rejoice, this is the episode for you. 

On this week’s episode of Dev Interrupted, Einat Orr, co-founder and CEO of Treeverse, sits down with us to talk about the state of data… where it’s been, where it’s going and why having bad data might be worse than having no data at all.

Source de l’article sur DZONE

With all the marketing aplomb of basement-coders worldwide, NFTs were named with an acronym that does little to clarify their utility.

You probably know by now that NFT stands for Non-Fungible Token; what is perhaps less clear is what “Fungible” actually means; in this context, it means interchangeable.

Consider an ounce of platinum. That platinum is fungible, meaning it can be exchanged for any other ounce of platinum. Now consider a piece of jewelry made from one ounce of platinum. That jewelry is not interchangeable with any other ounce of platinum; it has the same core materials, but it has unique characteristics that may be artistically valuable, such as shape, or craft. The jewelry is non-fungible.

The letter that actually matters in NFT is T for Token. Tokens are little chunks of a blockchain that is a universally agreed dataset. You don’t need to know how it works any more than you need to understand how a computer processor works; you just need to know it’s in there.

Like any new technology, NFTs are surrounded by propaganda, counter-propaganda, skepticism, evangelism, and Facebook-confusion. In this post, we’ll look at some of the common misconceptions so you can develop an informed opinion.

1. NFTs Are Bad For The Environment

We’ll tackle this one first because it’s the classic argument leveled against anything in the crypto-space, whether Bitcoin or NFTs, and it’s nonsensical.

The root of this myth is that cryptocurrency transactions use vast amounts of electricity, the generation of which is terrible for the environment. The answer is threefold:

Firstly, electricity is used to run computers that maintain a blockchain, such as Ethereum. The blockchain is maintained whether NFTs are minted (registered) or not.

Secondly, NFTs tend to be minted on blockchains like Ethereum that are moving to less resource-intensive models, blockchains like Solana that already have less resource-intensive models, or blockchains like Algorand that are already carbon-neutral.

Lastly, the fact is that electricity is not inherently planet-killing. Renewables like solar and wind are perfectly capable of powering the grid; it’s just that power companies make higher profits by burning fossil fuels. That swanky new electric car you’ve bought so you can drive guilt-free is fuelled with fossil fuels on the power company’s end (and that’s before you consider the damage done getting those minerals out of the ground).

Until the computer you’re using is solar-powered, repairable, and upgradable, anything digital is terrible for the environment; NFTs are as bad, but no more so, than anything digital.

2. NFTs Are Just [Insert Patronizing Economic Metaphor Here]

NFTs, and crypto in general, are frequently referred to as a Ponzi Scheme. In the 1920s, Charles Ponzi duped investors into handing over cash. Returns were paid to early investors with the income from new investors. Early investors made a lot of money, and later investors lost everything.

One of the key characteristics of a Ponzi Scheme is that it’s a confidence trick that presents itself as low-risk. NFTs as an investment are widely understood to be high-risk. Calling NFTs a Ponzi Scheme is an excellent way of letting people know you don’t know what a Ponzi Scheme is.

In the 17th century, the price of tulip bulbs reached astronomical proportions. The Dutch tulip trade was a complex economic investment system that eventually collapsed, thanks in part to a global pandemic. Ever since, Tulpenmanie (Tulip Mania, in English) has been a byword for an economic bubble.

NFTs are frequently linked to Tulip Mania, thanks partly to the prices and the expectation (or hope) that the market will collapse. However, if you drive through the Netherlands today, you’ll see vast fields of tulips. They’re not being grown because they’re worthless.

While demand may fluctuate, it doesn’t fluctuate as much as media hysteria implies. And ultimately, tulips are nice.

3. You Can Buy And Sell NFTs

This is where pedantry plays a role. You cannot buy and sell NFTs; NFTs are the vehicle by which you conduct transactions for digital (or, in some cases, physical) goods and services.

If you have software installed on your computer, you probably have a license key. The license key identifies you as holding certain rights over that software, such as being allowed to use it to produce digital goods of your own. The license key is how the company identifies you as the individual to whom it has sold those rights.

NFTs are license keys for digital goods that are recorded on a blockchain instead of being held in a single database.

4. NFTs Can Be Easily Copied

When I was a kid in the 90s, I would record music off the radio with a tape player. I’d make mix-tapes and give them away. I was, in every literal sense, pirating music. And it wasn’t just me; home-taping kept the cassette industry going for decades past its use-by date. Despite this, the music industry did not collapse.

Art is even easier to copy than music because there’s no risk of a vapid DJ wittering over the intro to I Wanna Be Adored.

On my morning commute, I pass a shop that sells art prints. Around 80% are screen prints of Marilyn Monroe. They are original prints made by an artist and sold for not inconsiderable amounts. Not one of those pieces diminishes the quality, importance, or financial value of Andy Warhol’s Marilyn Monroe prints in New York’s MoMA.

The difference is that MoMA’s Warhols have provenance — they can be tracked to a time and place and authenticated as by Warhol. Precisely the same provenance that NFTs provide digital artists.

5. You Can Get Rich From NFTs

Earning money, potentially a vast amount of money, is one of the main driving factors behind the boom in NFTs.

But the truth is that while it is possible to make a lot of money — some NFTs sell for millions of dollars — most NFTs sell for a modest amount.

If you are an accomplished artist with original ideas, you may make money from selling your art as NFTs. If you are an accomplished trader capable of recognizing quality, you may make money from buying and selling NFTs. However, very few people get rich.

6. NFT Resale Rights Undermine Value

NFTs have many potential uses, but the earliest adoption has been in digital art. The main economic benefit to artists is not just an easy way to sell their art but a widely accepted royalty system in which the original artist receives a commission every time the artwork is resold. It represents the ongoing investment the artist is making by continuing to produce and promote their work.

It might seem a strange way to approach ownership, but resale rights are not new in the art world. In the EU and the UK, the resale rights of artists are legally recognized. In France, the legal rights of the artist or the artist’s descendants to be compensated from the sale of artwork have been established in law for over a century.

Despite high-profile artists like Robert Rauschenberg fighting for resale rights, and legislation in New York and California supporting the concept, resale rights are still not recognized in the US.

NFTs introduce a fairer system that grants the same rights to all artists, that Europeans already enjoy.

7. NFTs Are Worthless

Anything with value, whether physical currency, NFTs, or a block of wood, only has value because two or more people agree it has value.

The most expensive baseball card in the world is reportedly a mint-condition Honus Wagner, priced at $3m. It might be hard to understand why anyone would pay $3m for a piece of cardboard with an image of a 1950s sportsman on it, but apparently, someone would.

All goods, all the things we spend money on, are worth what we agree they are worth. To me, a tulip bulb is worth more than a baseball card, but who knows, perhaps you don’t like tulips.

There are plenty of flaws in the systems that use NFTs, and there are plenty of detractors, but if you want to create and sell artwork and someone wants to buy it from you, NFTs are an excellent way of facilitating that transaction.

 

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