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Multipliez la valeur métier de vos solutions SAP avec la SAP Business Technology Platform

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Entretien avec Pierre Yves Tohmé, Manager Avant-Vente SAP

 

Le SAP Discovery Center donne une définition synthétique et claire de ce qu’est la SAP Business Technology Platform : une plate-forme capable de transformer les données de l’entreprise en valeur métier (“to turn data into business value”). La SAP BTP permet de tirer le meilleur de vos solutions SAP, en participant à :

  • valoriser pleinement la data, issue de l’ERP SAP S/4HANA et d’autres solutions du SI de l’entreprise, venant de SAP ou d’autres éditeurs ;
  • mieux intégrer l’ERP dans le landscape IT de l’entreprise, que ce soit au niveau des documents, flux, messages ou évènements ;
  • étendre le champ de l’ERP, en lui permettant d’accéder plus largement à de nouveaux services : mobilité, IA, RPA, élaboration budgétaire, etc.
  • et, enfin, faciliter le passage à l’ERP SAP S/4HANA, au travers des services de la SAP Business Technology Platform.

Ce dernier point est crucial pour des déploiements de SAP S/4HANA sur le Cloud, les spécifiques étant alors déportés sur la SAP BTP, afin de ne pas modifier le cœur de l’ERP. C’est une des raisons pour lesquelles la SAP BTP est une des composantes fondamentales de l’offre RISE with SAP S/4HANA Cloud.

À noter, la SAP BTP n’est pas uniquement dédiée à l’ERP SAP S/4HANA. Elle apportera ses bénéfices à toute solution souhaitant s’appuyer sur une plate-forme proposant à la fois des fondations technologiques solides et innovantes, et des fondations business capables de manipuler les objets, vues, flux, règles et processus métiers de l’entreprise. Cet enracinement dans les métiers, c’est ce qui rend la SAP Business Technology Platform unique sur le marché. Mais aussi ce qui lui vaut son nom…

Une multitude de cas d’usage potentiels

Avec plus de 100 services disponibles et une capacité à s’interfacer avec n’importe quel applicatif métier, les usages de la SAP Business Technology Platform sont quasi illimités. Deux cas d’usage font régulièrement l’objet d’un travail de conseil et d’orientation très intéressant avec nos clients.

Beaucoup l’utilisent pour personnaliser les règles de leur ERP SAP S/4HANA. Avec notre nouvelle génération de solutions, nous souhaitons proposer une approche consistant à sanctuariser le cœur de l’ERP, les spécifiques étant déportés sur la SAP BTP. Une approche qui trouvera tout son sens pour les déploiements réalisés en mode cloud public. À cet effet, la SAP BTP propose un vaste ensemble de technologies permettant de créer et déployer du code dont notamment l’offre low code / no code SAP Build, mais aussi par exemple les SDK mobiles dédiés à Android et iOS.

La BTP propose aussi une alternative efficiente à la stratégie consistant à répliquer l’ensemble des données business dans un data lake sous un format brut. Avec la SAP BTP, les données sont exploitées là où elles se trouvent, en conservant leur profondeur et leur richesse avec la même capacité à les centraliser. A cette fin, la SAP Datasphere vient d’être annoncée sur le marché.

Comment adopter les services de la SAP BTP ?

Le SAP Discovery Center est le point d’entrée pour découvrir les services de la SAP BTP. La facturation se fait à l’usage, avec la possibilité d’entrer ou de sortir librement d’un service.

Notez que les organisations ayant opté pour l’offre RISE with SAP S/4HANA Cloud bénéficient de crédits d’usage de la SAP BTP. De quoi essayer des services, voire d’en supporter les premiers coûts, sans frais complémentaires.

 

La SAP BTP Skyroom a ete imaginee pour vous ! Lors de votre visite, vous pourrez combiner des expériences immersives et ludiques sur SAP BTP, avec des présentations, des démonstrations et de l’écoute de la part de nos experts.

The post Multipliez la valeur métier de vos solutions SAP avec la SAP Business Technology Platform appeared first on SAP France News.

Source de l’article sur sap.com

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How to Translate Value to Executives Using an Outcome-Driven Mindset

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An IT project is never an end in itself, but a means to attain a business objective. In this day and age, when leaders and decision-makers are exposed to buzzwords, frameworks, and tech trends constantly, it is more important than ever to take a step back and reflect on the business goal before deciding on the technological way to get there.

Decades after the advent of information technology, the challenge remains the same: to successfully apply IT practices that improve revenue streams and unlock new DevOps opportunities. Organizations urgently need to establish frameworks to manage information systems and apply them to daily operations, contributing to delivering business value and improving economic performance.

Source de l’article sur DZONE

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Serverless for Survival

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When new technologies arise, we first adopt them for their technical value. If that value proves out, then we reach the magic “crossing the chasm” moment: when a technology jumps to widespread adoption through proven business value and goes mainstream. 

Some technologies, a very select few, make one more jump forward, however — from mainstream to existential imperative. 

Source de l’article sur DZONE

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8 Domain Name Myths Every Web Designer Should Know

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A domain name is an essential element of every project, product, and company. It’s central to a brand and has a disproportionately large impact on user experience. Not only that, but it also impacts SEO and ultimately revenue.

Domain names are also one of the most commonly retailed elements in web technology, with most designers hoarding a small empire’s worth of domain names “just in case” the right side-project comes along.

Because so much of the information and advice on domain names is provided by companies selling domain names and is therefore not impartial, we wanted to bust some of the myths you’ll encounter.

Myth 1: Anyone Can Own a Domain Name

In fact, almost no one can own a domain name. As demonstrated by the (probably) annual renewal notices you receive, you are merely renting a domain name.

You pay a registrar, who registers the domain with ICANN (The Internet Corporation for Assigned Names and Numbers) — or an entity to whom ICANN has delegated the responsibility for a particular TLD.

Even when renting a domain, you do not have the right to use it; thousands of UK-based businesses have had .eu domains stripped from them as a result of being removed from the EU.

Myth 2: There’s a Perfect Domain For Every Project

Domains do not have inherent value; they acquire value over time.

25 years ago, if you were building a search engine, the ‘perfect’ domain might have been search.com, find.com, or perhaps look.com — the particularly cynical might have opted for webads.com. You almost certainly wouldn’t have registered google.com because it says nothing about search.

Any domain name can acquire value through longevity, SEO, and branding

google.com acquired its value through a simple, relentless branding strategy and a generous dollop of luck.

Any domain name can acquire value through longevity, SEO, and branding.

Myth 3: Your Domain Name Should Contain Keywords

If you’re at the point of registering a domain name, either your business is new, or your digital strategy is. In either case, you have hopefully carried out keyword research, but without a live site, your keyword research hasn’t been validated. In other words, you don’t know what your keywords are.

Even if you’re confident that you know exactly what your keywords should be at this time, your keywords may change. The pandemic has required most businesses to pivot to some degree. eatoutny.com isn’t much use if legal restrictions have forced you to switch to a delivery business — unless you’ve also registered eatinny.com.

Furthermore, in the area of ecommerce, customers tend to view keyword-heavy domain names as budget options because they are like generic-brand goods. It may be that your business will only ever be a budget option, but it’s not a wise business decision to restrict your options.

There is an SEO benefit to keywords in a domain, but it is minimal and will almost certainly vanish in the next few years — even for EMD (Exact Match Domains) — because it is too close to gaming the system.

Myth 4: You Don’t Need a .com

As frustrating as it may be to seek out a .com you’re happy with, nothing says “late to the party” like a .biz domain.

A .co extension is slightly better in some regions because the .co.** format is commonly used; .co.jp for example. However, .co tends to be typed as .com by users accustomed to the more common format.

nothing says “late to the party” like a .biz domain

It’s possible to opt for pun-based names using regionally specific TLDs like buy.it, or join.in. This kind of strategy will play havoc with your local search strategy because computers don’t understand puns; you’ll potentially do quite well in Italy or India, though.

If you’re registering a domain for a non-profit, then .org is perfectly acceptable. However, carefully consider whether a domain is worth the lost traffic if you can’t also register the .com (because people will type .com).

The one exception is industry-specific TLDs that communicate something about the domain’s contents to a target demographic. For example, .design is a great extension for designers, and .io is fine for an app if it targets developers (i.e., people who understand the joke). You should also register the .com if you can, and if you can’t, carefully consider whom you’re likely to be competing with for SERPs.

This is not to say that anything other than a .com is worthless, just worth less than the .com.

Myth 5: A Trademark Entitles You to Register a Domain

Trademark registration and domain registration are two entirely different processes, and one does not entitle you to the other. This has been legally challenged a few times and fails far more often than it succeeds.

Trademarks are rarely blanket registrations, which means the trademark owner needs to declare the industry in which it will operate; there was no enmity between Apple Inc. and Apple Corp Ltd. until the former moved into music publishing and no one could download the White Album onto their iPod.

There is, however, a limited value in registering a domain that has been trademarked elsewhere. Not least because you will be competing against their SEO, and if they’re big enough to trademark a name, they’ve probably grabbed the .com.

Myth 6: Premium Domains Are a Good Investment

Premium domains are domains that have been speculatively registered in the hope of attracting a huge resale fee. The process is commonly referred to as ‘domain squatting.’

Domain squatters bulk-register domains in the hope that one of them will be valuable to someone. As a result, they are forced to charge exorbitant fees to cover their losses; a premium domain will cost anything from 1000–100,000% of the actual registration cost.

Setting aside the cost — which would be better spent on marketing — premium domains often come with legacy issues, such as a troubled search engine history, that you do not want to inherit.

Myth 7: A Matching Handle Must be Available on Social Media

The business value of a social media account varies from company to company and from platform to platform. Even if it is valuable to you, numerous marketing strategies will accommodate a domain name: prepending with ‘use,’ or ‘get,’ or appending with ‘hq,’ for example.

More importantly, it’s unwise to allow a third-party to define your long-term brand identity; sure, Facebook is huge now, but then so was the T-Rex.

Myth 8: You Need a Domain Name

A domain name is an alias, nothing more. You don’t actually need a domain name — what you need is an IP address, which a domain name makes human-friendly.

Think of domain names as an accessibility issue; humans are less able to read IP addresses than computers, and domains bridge the gap. (See how helpful accessibility is?)

While a domain name is beneficial, question whether a sub-domain or even an IP address would do. Registering a domain is an exciting stage of a project that many people never get past, leaving themselves with a huge collection of domains that they pay an annual fee for, and never actually develop.

What Makes a Good Domain Name

Now we’ve dispelled some of the myths surrounding domain names, let’s look at the key characteristics shared by good domain names:

A Good Domain Name is Brandable

A brandable domain is non-generic. It’s the difference between a sticky-plaster and a band-aid. Unique is good, rare is acceptable, generic is a waste of money.

A Good Domain Name is Flexible

Keep it flexible. Don’t tie yourself to one market or one demographic. Your domain name needs to work now and fifty years in the future.

A Good Domain Name is Musical

Six to 12 characters and two to three syllables is the sweet spot. Names in that range have a musical rhythm our brains find it easier to retain and recall.

A Good Domain Name is Phonetic

There are 44 word sounds in the English language. Other languages have similar totals. If you use a domain name that is pronounced phonetically, it will be easy to communicate.

Source

The post 8 Domain Name Myths Every Web Designer Should Know first appeared on Webdesigner Depot.


Source de l’article sur Webdesignerdepot

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Digital Transformation Challenges You Need to Address in 2021 [Podcast]

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Editor’s note: This interview with Amancio Bouza was recorded for Coding Over Cocktails — a podcast by TORO Cloud.

Digital transformation allows organizations to adjust to new technologies and take advantage of their benefits in order to build business value. However, the road to digital transformation requires not only a technological change but a cultural one as well.

Source de l’article sur DZONE

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How Machine Learning Has Disrupted Finance Industry

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In the last decade, the finance industry has seen an infusion of cutting-edge technologies like never before. This transformation is largely attributed to many startups that appeared on the scene post 2008 recession and followed a technology-first approach to create financial products and services with a target to improve customer experience. FinTech, as these startups are known, have been the early adopters of the new technologies like Smartphones, Big Data, Machine Learning (ML), Blockchain and were considered the trendsetters that were later followed by more traditional banks and financial institutes.

The recent advancements in machine learning and deep learning has really pushed the boundaries of computer vision and natural language processing. FinTechs are leaving no stones unturned to capitalize on these breakthroughs to improve financial services. As per a report, the ML Fintech market was valued at $7.27 billion in 2019 and it is expected to grow to $35.40 billion by 2025. Statista forecasts that the entire banking industry overall will be able to derive the business value of  $182 billion globally with machine learning by the year 2025.

Source de l’article sur DZONE

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Prepare Your Enterprise for Industrial IoT Success

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Throughout our ten years of working with equipment manufacturers to connect, collect, and integrate operational data with enterprise systems, we’ve seen many trends impacting industrial IoT project success. The world has finally moved beyond most of the technological limitations for building innovative solutions. All the necessary tools exist to create connected product systems that perform as expected. They work. Now there’s a new trend, and it’s not a good one. We’re seeing business teams at equipment manufacturers telling engineering managers and IT leaders to evaluate and choose an IoT platform for the company. Run an online demo. Read API documentation. Build a proof of concept. Compare prices. Most of these projects never see the commercial light of day. They get stuck. Why? They get stuck because this approach to digital transformation is completely backward.

Evaluating the IoT Platform Problem

We’ve said technology isn’t the problem. Here’s the reality. The right technology for your system is available today. When used correctly by experienced teams, it will produce your desired outcomes. This is a well-charted territory. You can have remote monitoring with predictive maintenance and integrate machine data with your business workflows. These are solved challenges.

Source de l’article sur DZONE

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