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Optimiser le déploiement d'apprentissage automatique : astuces et trucs

Optimiser le déploiement d’apprentissage automatique : astuces et trucs

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Le déploiement de modèles d’apprentissage automatique est une étape cruciale pour tirer le meilleur parti des données. Les modèles d’apprentissage automatique sont utilisés pour prédire des résultats ou des comportements à partir de données et peuvent être appliqués à des domaines variés tels que la santé, la finance, l’ingénierie et le marketing. Cependant, le déploiement d’un modèle d’apprentissage automatique nécessite une attention particulière et des connaissances spécialisées. Dans cet article, nous allons examiner les conseils et les techniques avancés pour le déploiement de modèles d’apprentissage automatique.

Le premier conseil pour le déploiement de modèles d’apprentissage automatique est de bien comprendre les données utilisées. Les données sont la base du modèle et il est important de comprendre leur structure et leur contenu. Il est également important de comprendre comment les données sont collectées et stockées, ainsi que leur qualité et leur fiabilité. Une fois que vous avez compris les données, vous pouvez commencer à construire le modèle.

Une fois le modèle construit, il est important de bien le tester. Il est important de tester le modèle sur des jeux de données différents pour s’assurer qu’il fonctionne correctement et qu’il peut être appliqué à des situations réelles. Il est également important de vérifier si le modèle est robuste et peut gérer des données manquantes ou erronées. Une fois que le modèle est testé et validé, il peut être déployé.

Enfin, une fois le modèle déployé, il est important de surveiller son fonctionnement et de vérifier si les résultats sont cohérents avec ceux attendus. Il est important de surveiller les performances du modèle et de vérifier si les résultats sont cohérents avec les données d’entrée. Il est également important de surveiller les performances du modèle sur une base régulière pour s’assurer qu’il fonctionne toujours correctement.

En conclusion, le déploiement de modèles d’apprentissage automatique nécessite une attention particulière et des connaissances spécialisées. Il est important de bien comprendre les données utilisées, de tester le modèle et de surveiller son fonctionnement une fois déployé. Ces conseils et techniques avancés peuvent aider à garantir que votre modèle d’apprentissage automatique est robuste et fonctionne correctement.

Déploiement de modèles d’apprentissage automatique : conseils et techniques avancés

Le déploiement de modèles d’apprentissage automatique est une étape cruciale pour tirer le meilleur parti des données. Les modèles d’apprentissage automatique sont utilisés pour prédire des résultats ou des comportements à partir de données et peuvent être appliqués à des domaines variés tels que la santé, la finance, l’ingénierie et le marketing. Cependant, le déploiement d’un modèle d’apprentissage automatique nécessite une attention particulière et des connaissances spécialisées. Dans cet article, nous allons examiner les conseils et les techniques avancés

Source de l’article sur DZONE

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L'Intelligence Artificielle et la Modernisation des Applications Héritées.

L’Intelligence Artificielle et la Modernisation des Applications Héritées.

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L’Intelligence Artificielle est en train de révolutionner la modernisation des applications héritées. Elle offre de nouvelles possibilités pour améliorer les performances et l’efficacité.

Comment l’intelligence artificielle (IA) peut-elle moderniser les applications héritées ?

En tant qu’informaticien enthousiaste, je sais que les entreprises sont constamment à la recherche de moyens pour rester compétitives et pertinentes sur le marché. L’un des principaux défis qu’elles doivent relever est de moderniser leurs applications héritées afin de répondre aux besoins des clients modernes.

La modernisation des applications héritées peut impliquer un investissement important en termes de temps, de ressources et d’argent. Cependant, avec les avancées technologiques en matière d’intelligence artificielle (IA), les entreprises peuvent désormais moderniser leurs applications héritées plus efficacement et plus efficacement que jamais. Dans ce blog, nous discuterons du rôle de l’IA dans la modernisation des applications héritées et des avantages qu’elle peut apporter.

L’IA est un outil puissant qui peut aider les entreprises à moderniser leurs applications héritées. Les technologies d’IA peuvent être utilisées pour analyser les données des applications héritées et identifier les zones qui nécessitent une modernisation. Les technologies d’IA peuvent également être utilisées pour générer des modèles qui peuvent être utilisés pour mettre à jour les applications héritées. De plus, l’IA peut être utilisée pour automatiser certaines tâches, ce qui permet aux entreprises de gagner du temps et de l’argent.

Les technologies d’IA peuvent également être utilisées pour améliorer la gestion des bases de données. Les technologies d’IA peuvent être utilisées pour analyser les données stockées dans la base de données et identifier les anomalies. Cela permet aux entreprises de mieux comprendre leurs données et de prendre des décisions plus éclairées. De plus, l’IA peut être utilisée pour améliorer la sécurité des bases de données en détectant et en corrigeant les erreurs et en empêchant les attaques malveillantes.

En résumé, l’IA est un outil puissant qui peut aider les entreprises à moderniser leurs applications héritées. Les technologies d’IA peuvent être utilisées pour analyser les données des applications héritées, générer des modèles pour mettre à jour ces applications et automatiser certaines tâches. De plus, l’IA peut être utilisée pour améliorer la gestion des bases de données et la sécurité des bases de données. Les entreprises qui investissent dans l’IA pour moderniser leurs applications héritées peuvent bénéficier d’une meilleure efficacité et d’une meilleure sécurité.

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Guide de conception de tests pour votre pipeline CI/CD

Guide de conception de tests pour votre pipeline CI/CD

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Découvrez comment optimiser votre pipeline CI/CD grâce à notre guide de conception de tests complet et facile à suivre !

Lors de la livraison plus rapide du logiciel sur le marché, il est essentiel d’intégrer des tests automatisés dans votre pipeline de livraison continue pour vérifier que le logiciel respecte les normes attendues par vos clients. Votre pipeline de livraison continue peut également comporter de nombreuses étapes qui doivent déclencher ces tests automatisés pour vérifier les portes de qualité définies avant que le logiciel ne puisse passer à la prochaine étape et finalement être mis en production (voir la figure 1). Selon l’étape de votre pipeline, vos tests automatisés peuvent varier en complexité, allant des tests unitaires, d’intégration, fonctionnels et de performances. En tenant compte de la quantité et de la complexité des tests, ainsi que de la possibilité d’avoir plusieurs étapes dans votre pipeline, il peut y avoir de nombreux défis lors de l’intégration, de l’exécution et de l’évaluation de la qualité de votre logiciel avant sa sortie. 

Comment intégrer des tests automatisés pour accélérer la livraison du logiciel sur le marché tout en maintenant la qualité ?

En tant qu’informaticien enthousiaste, je sais que pour livrer plus rapidement des logiciels sur le marché, il est essentiel d’intégrer des tests automatisés dans votre pipeline de livraison continue afin de vérifier que le logiciel répond aux normes attendues par vos clients. Votre pipeline de livraison continue peut également comporter de nombreuses étapes qui doivent déclencher ces tests automatisés pour vérifier les portes de qualité définies avant que le logiciel ne puisse passer à l’étape suivante et finalement être mis en production (voir la figure 1). Selon l’étape de votre pipeline, vos tests automatisés peuvent aller de la simplicité des tests unitaires, d’intégration, d’extrémité à extrémité et de performances. En tenant compte de la quantité et de la complexité des tests, ainsi que de la possibilité d’avoir plusieurs étapes dans votre pipeline, il peut y avoir de nombreux défis à relever lors de l’intégration, de l’exécution et de l’évaluation de la qualité de votre logiciel avant sa mise en production.

Cet article décrira certains de ces défis. Je fournirai également des lignes directrices sur les meilleures pratiques à suivre pour que vos tests automatisés respectent un contrat afin d’accroître la livraison de votre logiciel sur le marché tout en maintenant la qualité. Suivre un contrat aide à intégrer vos tests de manière opportune et plus efficace. Cela aide également lorsque d’autres personnes de votre organisation doivent résoudre des problèmes dans le pipeline.

En tant qu’informaticien passionné, je sais que le codage est un élément essentiel pour intégrer des tests automatisés dans un pipeline de livraison continue. Les tests automatisés peuvent être codés pour vérifier que le logiciel répond aux normes attendues par les clients et que les portes de qualité sont respectées avant que le logiciel ne puisse passer à l’étape suivante et être mis en production. Cependant, lorsque vous codifiez des tests automatisés, il est important de tenir compte des problèmes liés à la qualité et à la fiabilité des tests. Par exemple, les tests peuvent être codés pour s’exécuter plus rapidement, mais cela peut entraîner une baisse de la qualité des résultats. Il est donc important de trouver un équilibre entre la vitesse et la qualité des tests pour garantir que le logiciel répond aux normes attendues par les clients. De plus, il est important de s’assurer que les tests automatisés sont suffisamment robustes pour pouvoir être exécutés sur différents systèmes et environnements. Cela garantit que les tests sont fiables et peuvent être utilisés pour vérifier la qualité du logiciel avant sa mise en production.

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Protéger les données utilisateur dans Microsoft 365 : Guide pas-à-pas.

Protéger les données utilisateur dans Microsoft 365 : Guide pas-à-pas.

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Protéger les données des utilisateurs est essentiel pour Microsoft 365. Découvrez comment le faire étape par étape grâce à ce guide pas-à-pas !

## Comprendre le paysage des menaces

Malware: Malware is malicious software designed to damage or gain unauthorized access to a system. It can be spread through email, websites, and other sources.

Phishing: Phishing is a type of social engineering attack in which attackers attempt to gain access to sensitive information by sending emails or other messages that appear to be from a legitimate source.

Data Leakage: Data leakage occurs when confidential information is unintentionally shared with unauthorized parties. This can happen through email, file sharing, or other means.

Data Theft: Data theft is the intentional theft of data by an individual or group. This can be done through malicious software, physical theft of devices, or other means.

Introduction

En tant que scientifique informatique enthousiaste, je sais que la sécurité des données est une préoccupation majeure pour les organisations qui utilisent Microsoft 365. Avec la sophistication croissante des menaces cybernétiques, il est essentiel d’être conscient des risques potentiels pour vos comptes utilisateurs et vos données. Dans cet article, nous fournirons un guide étape par étape pour vous aider à protéger votre environnement Microsoft 365 contre la perte de données. Nous couvrirons le paysage des menaces, les fonctionnalités de sécurité Microsoft 365, les meilleures pratiques pour sécuriser les comptes utilisateurs et les solutions de sauvegarde de données pour Microsoft 365. Avec les informations et les recommandations fournies dans ce guide, vous serez bien équipé pour protéger les précieuses données de votre organisation et assurer la continuité des activités.

Comprendre le paysage des menaces

Les menaces cybernétiques sont en constante augmentation et il est important de comprendre le paysage des menaces afin de mieux protéger votre environnement Microsoft 365. Les types de perte de données les plus courants auxquels les organisations sont confrontées dans un environnement Microsoft 365 sont les suivants :

Malware : le malware est un logiciel malveillant conçu pour endommager ou obtenir un accès non autorisé à un système. Il peut être diffusé par e-mail, sites web et autres sources.

Phishing : le phishing est une forme d’attaque d’ingénierie sociale dans laquelle des attaquants tentent d’accéder à des informations sensibles en envoyant des e-mails ou d’autres messages qui semblent provenir d’une source légitime.

Fuite de données : la fuite de données se produit lorsque des informations confidentielles sont partagées involontairement avec des parties non autorisées. Cela peut se produire par e-mail, partage de fichiers ou d’autres moyens.

Vol de données : le vol de données est le vol intentionnel de données par un individu ou un groupe. Cela peut être fait par un logiciel malveillant, un vol physique de dispositifs ou d’autres moyens.

Fonctionnalités de sécurité Microsoft 365 et meilleures pratiques

Microsoft 365 propose une gamme de fonctionnalités de sécurité pour protéger vos comptes utilisateurs et vos données. Ces fonctionnalités comprennent l’authentification multifacteur, la protection contre le hameçonnage, la surveillance des activités suspectes, la protection contre les logiciels malveillants et le chiffrement des données. En outre, il existe certaines meilleures pratiques que vous pouvez adopter pour renforcer la sécurité de votre environnement Microsoft 365. Ces pratiques comprennent l’utilisation d’un mot de passe fort et unique pour chaque compte

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Essential Protocols for Python Developers to Prevent SQL Injection Attacks

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You are going to encounter a number of issues as a Python developer. Mastering the syntax of coding isn’t enough to write functioning, stable applications. You also have to familiarize yourself with different challenges the final application might deal with, including Python security risks.

Many of the discussions about developing secure applications focus on using machine learning to protect customers, such as helping them avoid holiday scams. However, it is equally important to ensure the applications themselves are not vulnerable to cybercriminals.

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Secrets Management

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Today’s digital businesses are expected to innovate, execute, and release products at a lightning-fast pace. The widespread adoption of automation tools, when coupled with DevOps and DevSecOps tools, is instrumental to these businesses achieving increased developer velocity and faster feedback loops. This eventually helps in shortening release cycles and improving the product quality in an iterative manner.

Though the shift to microservices and containerized applications and the adoption of open source are helping developers ship faster, they also pose challenges related to compliance and security. As per the Hidden In Plain Sight report from 1Password, DevOps and IT teams in enterprises continually face challenges posed by leakage of secrets, insecure sharing of secrets, and manual secrets management, amongst others.

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10 Questions You Must Ask Before Hiring a Web Design Agency

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Finding a good web design agency is challenging, especially if you’re doing it for the first time. With so many options, it’s challenging to determine which best meets your needs.

The obvious place to start looking for a web design agency is by asking friends, family, and colleagues for personal recommendations, but bear in mind that they may not be qualified to judge your options objectively, and you’ll need to carry out due diligence on any web design agency recommended to you.

The process of researching and evaluating different design agencies can be time-consuming and complex. To make it easier, you must start with a clear understanding of your goals and expectations.

Begin by making a long list of web design agencies and freelance designers that might fit the bill. Then whittle it down to a shortlist by discounting anyone whose portfolio you don’t like — while design is about more than just subjective opinions, it’s also vital that you end up with a website you like and are proud to show off as part of your brand identity.

Now you have your shortlist, there are several key questions to pose to each potential candidate to ensure that they are the right fit for you. Here are the ten questions you should be asking to put you on track to finding your perfect website design partnership.

1. What types of website design services do you offer?

The first thing to realize is that there are many different kinds of websites, and as such, there are also many different kinds of website design services.

The types of website design services offered by web design agencies range from basic site creation to complex ecommerce solutions.

Basic web design services usually include developing and implementing a CMS (Content Management System) such as WordPress, Joomla, or Craft. Agencies may also provide more advanced services such as custom website design, SEO optimization, and web hosting.

Different agencies and freelancers specialize in various types of sites, so you must compare their solutions with your requirements.

2. Do you have any case studies of past projects I can review?

Experience matters when choosing a web design agency. Ask potential candidates about the years they have been in business and the types of projects they’ve worked on. New doesn’t necessarily mean low quality — plenty of great agencies are founded by experienced designers whose portfolios are owned by their previous employers.

However, it is easier to ensure a web design agency is a good fit for your project if you can review case studies of previous jobs. Case studies will provide valuable insights into their approach and techniques and how successful their clients have been.

3. Where are you based?

When it comes to web design agencies, there are pros and cons to hiring a local or remote team. On the one hand, working with a local agency can provide many advantages, such as in-person interaction and access to their resources. On the other hand, working with a remote team may offer greater flexibility, cost savings, and access to a global talent pool.

It’s essential to ask about an agency’s location to understand their services’ advantages and disadvantages.

Effective team communication is essential for any project, so you should check the working hours of any agency you select — you don’t want to wait overnight for answers to urgent queries.

4. Do you specialize in any particular industries or platforms?

Web design agencies may specialize in various industries and platforms, depending on the specific needs of their clients. For example, some might specialize in ecommerce solutions such as Shopify or WooCommerce, while others might focus on frameworks such as Vue or React.

Additionally, web design agencies may specialize in creating custom websites for specific industries, such as healthcare or finance.

Suppose you can locate a web design agency with previous experience developing websites for clients similar to you. In that case, they will be better placed to anticipate challenges specific to your project.

5. What is your process for designing websites?

Before hiring a web design agency, it’s essential to understand their approach to website design. For example, some agencies may take a more traditional “design and build” approach where they create the entire site from start to finish, while others may prefer to work with an existing template and make customizations.

Some design agencies use a traditional waterfall approach, while others adopt an agile methodology. Waterfall is a sequential process in which each step happens in isolation, whereas agile is an interactive approach with frequent testing and feedback.

Knowing how an agency prefers to work will help you establish realistic expectations about how they will integrate into your company culture.

5. Do you offer any additional services, such as SEO or hosting?

Website design agencies may offer a range of additional services, depending on the needs of their clients. Beyond website design and development, many agencies also provide SEO (search engine optimization) and web hosting services.

All reputable web design agencies will ensure that your website meets the minimum standard for technical SEO. But some agencies will also adapt your content to incorporate keywords and phrases related to your industry to help you increase website traffic once the site is launched.

When it comes to web hosting, your web design agency will help you choose the best type of hosting for your needs, but some agencies also provide hosting and will set up and manage a server for you.

6. How will the project be managed, and what is your timeline for completion?

When it comes to website design projects, timeline management is critical to ensure that your new website is delivered on time and within budget. Managing a website project requires careful planning and execution to keep everything on track.

You should also ask how the project will be managed throughout its lifecycle so that you can schedule your in-house timetables.

7. What type of maintenance can I expect after launching the website?

Launching your new website begins a long-term relationship with your web design agency. It’s essential to ask about their post-launch support process to ensure you have all the help and guidance you need. The agency should be able to provide comprehensive maintenance services such as bug fixing, content updates, and security checks.

Additionally, you should understand the process for making changes and requests after the website launch. Find out how quickly they can respond to your inquiries and the cost of any needed updates. This will help you plan your budget accordingly and avoid any unexpected fees.

9. How much will the project cost?

Speaking of costs, it’s vitally important to establish ballpark figures before you shortlist an agency. Like any industry, there is a wide range of different price points, dependent not just on the project but the marketability of the web design agency.

Make sure you ask for a comprehensive quote that outlines all the costs involved. Ask for a payment schedule so you know how much you’re expected to pay upfront. Check on any additional fees, such as maintenance or hosting.

Never adjust your project to secure a web design agency outside your budget. If you can’t afford a particular provider, strike them off your shortlist and move on to the next candidate.

10. What do you need from me?

As a client, there are several steps you need to take to ensure that your website design project runs smoothly. You will need to supply a detailed brief if nothing else.

You should be prepared to schedule regular feedback sessions so your agency can stay on track. You’ll probably need to supply brand materials such as logos, style guides, and any text, images, and videos you want to be included. The agency may want you to sign a contract, agree on a payment schedule, and pay an initial deposit.

Conclusion

Hiring a web design agency is challenging, especially if you don’t have the technical knowledge to assess an agency’s past work objectively.

By asking the questions above, you’ll get a solid sense of what the company is like to work for, how well they fit your corporate culture, and whether their proposed solution is within your budget.

The more questions you ask, the better informed you’ll be, and the more likely your website design project will succeed. Good luck!

 

Featured image via Pexels.

Source

The post 10 Questions You Must Ask Before Hiring a Web Design Agency first appeared on Webdesigner Depot.

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21 Best CRM Software

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The best CRM (Customer Relationship Management) software solutions help sales teams streamline critical processes to improve productivity, track customer interactions and gain actionable insights to deliver a personalized experience to sell smarter, shorten the sales cycle and drive better retention rates.

This article reviews the 21 best CRM software to help you streamline your searches. We’ll cover the key features, user experience, pricing plans, strengths, and weaknesses. So, let’s get to it.

1. Salesforce Sales Cloud CRM

Salesforce Sales Cloud is a cloud-based customer relationship management solution that supports large sales teams and every customer touchpoint.

Over 150,000 companies, including world-leading brands like IBM, NBCUniversal, and Sonos, use the CRM system to streamline workflow automation. 

Key Features

Project Management — The software natively integrates with Slack, allowing you to seamlessly manage your Salesforce tasks in one central location and collaborate remotely with colleagues, customers, and partners in real-time. 

Sales Forecasting — Salesforce can estimate your future sales revenue using your current and historical pipeline data. Again, integrating with apps like revVana helps you gain better revenue insights.

Flexible and Scalable — This CRM software helps small businesses and enterprises meet their growing needs without sacrificing performance. Salesforce CRM is entirely cloud-based, supports over 8,700 integrations, and has an open API, making it highly extensible.

User Experience

Setting up an account only takes three steps.

The dashboard is clean and straightforward, making it easy to use. You can click the modules on the navigation menu to use its features. Additionally, the CRM software displays information in graphs, pie charts, and tables in an easy-to-understand way.

Salesforce Sales Cloud has a robust knowledge base to hit the ground running immediately.

Pricing

Salesforce offers four subscription plans, billed annually:

  • Essential $25 per user per month
  • Professional $75 per user per month
  • Enterprise $150 per user per month
  • Unlimited $300 per user per month

Strengths

  • It’s fully cloud-based (you don’t need to install anything)
  • 30-day free trial
  • Customer relations management automation
  • Supports over 8,000 integrations and apps
  • Multilingual and multi-currency support
  • Open API
  • Leads management and business intelligence tools
  • Round-the-clock support
  • Multiple appointment scheduling
  • Mass emailing capability

Weaknesses

  • It doesn’t support live chat
  • Not suitable for on-premise deployment

2. Pipedrive

Pipedrive is one of our top options for the best CRM software today. The cloud-based solution helps marketers set up their pipelines, track progress in real-time and automate routine tasks. Over 100,000 companies in 179 countries use the software.

Key Features

Real-Time Alerts — Pipedrive has a built-in reminder that keeps you posted on all your sales activities so you don’t miss a follow-up.

Reporting — The CRM provides detailed reports on pipeline performance. With this insight, you can measure your progress against your business goals.

Revenue Forecasting — The software can forecast your sales volume and revenue using your pipeline data. It automatically updates the estimate when a lead’s status changes.

Leads Capture — Pipedrive has a customizable web form that helps you capture leads for your pipeline. Also, you can segment the leads for personalized communications.

User Experience

Pipedrive is user-friendly. New users will be able to get the hang of it quickly. Also, the CRM software has a robust help center to help users set up and customize their accounts.

It features a visual pipeline that lets you see your sales strategies and process and update a lead status by dragging and dropping it. Additionally, it presents reports in easy-to-understand ways.

The software offers live chat and round-the-clock email support for quick resolutions. 

Pricing

Pipedrive offers four plans, billed monthly and annually.

  • Essential $11.90 per user per month
  • Advanced $24.90 per user per month
  • Professional $49.90 per user per month
  • Enterprise $74.90 per user per month

Strengths

  • Faster deal closing
  • Omnichannel lead generation
  • Efficient customer relationship management
  • Free trial (no credit card required)
  • Goal setup and tracking
  • Sales forecast
  • Over 350 integrations
  • 14-days free trial
  • API support
  • Real-time support

Weaknesses

  • No free plan
  • The dashboard could feel overwhelming

3. Oracle Netsuite CRM

Oracle NetSuite Customer Relationship Management software promises to deliver the real-time data you need to manage interactions with potential customers, existing customers, and suppliers, deliver exceptional customer experiences and drive sales.

Over 32,000 customers use Oracle NetSuite products.

Key Features

Sales Force Automation — NetSuite CRM SFA unifies your sales processes and provides unprecedented insights into every aspect of your customer relationship to supercharge your sales performance.

Marketing Workflow — You can create and launch targeted marketing campaigns to grow your leads pool. Also, the CRM lets you segment your leads to deliver a personalized experience, shortening the sales cycle.

Customer Service Management — NetSuite automates customer service management, allowing users to focus on other pressing day-to-day activities. For example, it can review the status of submitted tickets and reply with follow-up communications.

Partnership Relationship Management — NetSuite CRM is not just a customer relationship management software. Instead, the platform is a complete business management tool that helps you manage relationships with partners, share real-time information, and maintain control over partner-focused sales processes.

User Experience

This CRM could be more beginner-friendly if not for its many features and advanced functionalities. However, the software offers a search feature to help users find things faster. Another user experience challenge is Netsuite’s time-demanding customization.

Plus, some users have reported crashes and downtime.

Besides these challenges, NetSuite has an excellent user interface that makes it exciting. Also, it offers live chat support, helpful resources, and a comprehensive knowledge base.

Pricing 

NetSuite charges an annual license fee but doesn’t provide any pricing plans. You must contact their customer support to learn about the deployment needs of their CRM systems.

Strengths

  • A centralized data source that gives users unprecedented visibility into their sales process
  • Salesforce, marketing, and customer service automation
  • Partner relationship management
  • Advanced reporting and analytics
  • Great user interface
  • Sales forecasting
  • Mobile 

Weaknesses

  • No monthly subscription plans
  • Not-too-great user experience
  • Expensive compared to other CRM solutions

4. Zoho CRM  

Over 250,000 businesses worldwide use Zoho CRM software solutions. It helps management, marketing, support, and sales teams address their customer relationship management and omnichannel engagement needs.

The platform empowers users to deliver personalized experiences and drive sales through multiple channels.

Key Features

Sales Force Automation — You can create workflows to reduce manual data entry, eliminate redundancies and automate repetitive sales, marketing, and customer service functions. 

Journey Orchestration — Zoho CRM lets users create personalized customer journeys and track each prospect’s path to identify delays or loopholes and optimize the sales process.

Omnichannel — With the Zoho CRM software, you can engage and track customer interactions across multiple channels, including email, social media, phone, and the self-service channel. 

Sales Enablement — Zoho CRM enables frictionless sales processes. You can generate quotes, invoices, and orders within the CRM software. Also, it lets you set up partner portals to grow your business and manage relationships with stakeholders.

User Experience

The Zoho CRM dashboard is clean, straightforward, and user-friendly. So, you can use all of its features as a first-time CRM user.

For example, the software lays the module tabs above the fold at the top bar, making them easily accessible. The reports are also less overwhelming as you can drill into the report you want to see, one at a time.

Zoho CRM offers webinars, tutorials, free eBooks, and documentation for easy setup and customization. No live chat support.

Pricing

Zoho CRM offers four subscription plans billed monthly and annually:

  • Standard $18 per user per month
  • Professional $30 per user per month
  • Enterprise $45 per user per month
  • Ultimate $55 per user per month

Strengths

  • Mobile
  • Marketing and sales automation
  • Advanced template and layout customization
  • Insightful reporting and analytics
  • Team collaboration
  • Support customer self-service portal
  • Predictive sales and intelligence
  • Voice assistant
  • Multilingual and multi-currency support
  • App marketplace with several third-party developers
  • REST API support
  • Activity reminders and sticky notes
  • 15-days free trial

Weaknesses

  • No live chat support
  • Limited native marketing automation (needs extensions)

5. HubSpot CRM 

HubSpot CRM is a cloud-based customer relationship management solution for salespeople, marketers, customer service agents, operations managers, and business owners. Top global brands like Atlassian, Doordash, and Wistia use the HubSpot CRM software.

Key Features

Multiple Hub — HubSpot CRM offers five hubs—marketing, sales, customer service, CMS, and Operations—that lets you pay for your needs. In addition, you can integrate up to five hubs into a single CRM to streamline your business processes. 

Email Marketing — The software has a built-in email marketing capability for targeted campaigns to your audience. In addition, you can create customized emails with the intuitive drag-and-drop editor.

Lead Generation — With the built-in lead-capturing forms, ad management tools, and landing pages, you can generate leads online, feed them directly into the CRM and convert them to customers.

Customer Support Portal — You’ll get a customer support portal to manage customer services and support requests, minimizing the burden on your customer service team. With the portal, you can also set up your knowledge base.

SEO Advisor — The SEO Advisor provides actionable SEO tips which can help you rank essential keywords on Google search results. It comes in handy when creating blog posts or developing landing or website pages.

User Experience

You can set up HubSpot CRM quickly and get it running immediately.

The CRM is easy to use and has an excellent user interface. You can customize your dashboard to quickly view your sales pipeline all in one place to enhance your user experience. Also, HubSpot presents its reports in an easy-to-understand way.

It also integrates seamlessly with other tools. In addition, HubSpot offers onboarding services and multiple support channels—phone, email, live chat, and online community.

Pricing

HubSpot offers a free version but with limited access to its tools. You can extend its functionality based on your needs by subscribing to a plan in the appropriate hub.

Marketing Hub

  • Starter $45 per month
  • Professional $800 per month
  • Enterprise $3,600 per month

Sales Hub

  • Starter $45 per month
  • Professional $450 per month
  • Enterprise $1,200 per month

Customer Service Hub

  • Starter $45 per month
  • Professional $450 per month
  • Enterprise $1,200 per month

CMS Hub

  • Starter $23 per month
  • Professional $360 per month
  • Enterprise $1,200 per month

Operations Hub

  • Starter $45 per month
  • Professional $720 per month
  • Enterprise $32,000 per month

Strengths

  • Powerful collaborative tool, Integrating marketing, sales, customer service, CMS, and operations in a single CRM solution.
  • A free version
  • User-friendly and intuitive
  • Large CRM database
  • Sales and marketing workflow
  • Insightful reporting and analytics
  • Lead management 
  • Seamless third-party integration
  • Social posting from the CRM
  • Meeting scheduling
  • Mobile app

Weaknesses

  • Limited features that could push to acquire other HubSpot licenses
  • HubSpot licenses are on the high side.

6. Freshworks

Freshsales is a sales CRM software that promises to help you gain a 360-degree view of your customers, deliver personalized engagement, shorten the sales cycle and accelerate revenue with context-driven sales. Brands like Klarna, Blue Nile, and PharmEasy use the CRM system.

Key Features

Lead Generation and Scoring — Freshwok offers CRM tools to help you run personalized campaigns and generate leads from your website visitors. You can also score the leads based on their engagement level.

Deal Management — Freshworks provides a birds-eye view of the deals in your pipeline, making it easy to prioritize and work on them immediately. You can also collaborate with multiple salespersons on the same deal., 

Workflow Automation —The software’s built-in workflow automation lets users automate repetitive tasks to save and boost the sales force’s productivity. You can quickly create automation with the pre-set templates.

AI-Powered Insights —Freshworks’ algorithm, Freddy AI, does the heavy lifting so that you can focus on only deals that convert. Additionally, it delivers AI-powered insights that help you drive faster deal closure. 

Omnichannel — The software enables users to reach customers on their preferred channel without exiting the CRM software. For instance, you can connect with your contacts via email, phone, live chat, WhatsApp, SMS, and Zoom.

User Experience

You can set up an account in three simple steps and connect your email account to the CRM software.

The dashboard is clean and less overwhelming. As a result, you are likely to crack the software at first use without facing many challenges. Also, you can import your sales data and start using the CRM tools immediately without starting from scratch.

You can use the FAQ, help center, or live chat for quick resolutions when you run into issues.

Pricing

Freshworks offers the best free CRM software with basic features—ideal for beginner users. In addition, you can subscribe to a paid plan to access more tools.

  • Growth $15 per user per month
  • Pro $39 per user per month
  • Enterprise $69 per user per month

Strengths

  • Email marketing within the CRM software
  • AI-powered deal insights
  • Built-in lead generation capability
  • Seamless sales process automation
  • Multilingual and multi-currency support
  • Territory management
  • Omnichannel customer engagement
  • Over 30 reports
  • A free plan
  • Mobile app
  • 21 days free trial of the highest tier plan
  • Provides a 360-degree view of the business
  • AI-based leads scoring
  • Pipeline visualization

Weaknesses

  • Hard-to-reach support
  • Limited third-party integrations

7. Monday

Monday CRM software is one of the best CRM software in the industry. Over 125,000 businesses use it to generate leads from multiple sources, qualify them in a central location, and track and manage all aspects of the sales cycle, from pre-sales to post-sales, all in one place.

Key Features

Email Tracking — With Monday, you can centralize your email communications and track essential email metrics to learn when to reach out, saving you time on cold leads. It also lets you create personalized emails with built-in templates.

Sales Process Automation — You don’t have to waste time on repetitive sales processes. It’s one of the best CRM software for automating your workflows, enabling you to focus on essential things. For instance, it can assign leads to sales reps, notifies you when a prospect opens an email, and more.

Leads Capturing — You can feed your sales pipeline with steady streams of qualified leads collected from multiple sources, qualify them on the CRM, and automatically score them based on pre-set criteria.

Post-Sales Management — Monday’s post-sales management capability lets you continuously manage customer relationships and drive after-sales customer satisfaction to boost customer retention.

User Experience

You can quickly sign up with Gmail and set up your account in a few more steps.

You can sell your sales pipeline and customer journey at a glance. Also, the user interface is excellent, and the software presents information in ways anyone can quickly grasp. In addition, it has a desktop notification feature that keeps you updated on your sales activities in real-time.

Users can customize their dashboards to see only the things they like. Unfortunately, the support doesn’t provide live chat support; however, it tries to compensate for this with a robust help center and round-the-clock email support.

Pricing

Monday offers a free plan for its CRM software and four premium subscription plans.

  • Basic $10 per month
  • Standard $14 per month
  • Pro $24 per month
  • Enterprise (custom package)

Strengths

  • Free and custom plans
  • Workflow automation
  • Email tracking and centralized communication
  • Pipeline visualization
  • Customizable reporting dashboard
  • Built-in lead management (capturing and auto-scoring)
  • Post-sales customer relationship management
  • Third-party integrations
  • Mobile app
  • Online community and robust help center

Weaknesses

  • Limited native marketing automation
  • No live chat support

8. Keap

Keap is one of the leading sales CRM solutions that cater to small businesses. The software promises to help them grow their leads, improve revenue and drive customer retention through enhanced customer relationship management and marketing workflows.

Key Features

Email and Text Marketing — It’s the right CRM software for small businesses seeking to bring email and SMS marketing into their marketing mix and manage them in one place. They can quickly create email and SMS campaigns with built-in templates and send them to their segmented lists.

Sales and Marketing Automation — With Keap, small business sales teams can automate critical sales and marketing processes to deliver a personalized experience to customers and drive targeted business growth while saving valuable time and human resources. 

Lead Capturing — You can acquire and track leads at every touchpoint. This CRM software comes with CRM tools for capturing leads like landing pages, dedicated sales funnels, forms, and appointment schedulers, which you leverage to generate consistent leads. 

eCommerce — Keap supports payment processors like Stripe, PayPal, and Wepay, allowing you to send and receive payments within your CRM software. The platform has facilitated over $2.6 billion in online sales since its launch.

User Experience

Keap promises a 14-day free trial. But I need help accessing the feature after signing up; the offer is only available to randomly selected businesses.

If the software can deliver on its promises, it will be great for the user experience. 

Pricing

Keap offers three subscription plans, billed monthly and yearly.

  • Pro $129 per month
  • Max $199 per month
  • Max Classic (custom plan)

Strengths

  • A referral program that pays up to 30% commission
  • A high-reaching user community
  • Knowledge base and help center
  • Native payment platform
  • Built-in email and SMS marketing
  • Advanced automation
  • Expert assistance

Weaknesses

  • No mobile app
  • Limited subscription plan
  • Expensive annual packages
  • The free trial is often unavailable
  • unreliable

9. Sage

Sage integrates sales, marketing, and service modules to deliver world-class customer relationship management software.

It’s one of the best CRM software in the market. With this solution, you can gain valuable insights into where your business stands to make better business decisions.

Key Features

Service Module — This module brings customer service management functionality within the CRM, enabling you to deliver an exceptional experience to prospects and customers, nurture them into long-term relationships and generate repeat businesses.

Sales Modules — With this module, you can automate your sales processes to accelerate sales performance and boost productivity. The company’s customer data shows that sales reps using this feature improved productivity by up to 40%.

Marketing Module — You can plan and run omnichannel, targeted marketing campaigns within the CRM and optimize campaigns to deliver more results with the built-in insightful reports.

User Experience

Sage doesn’t offer its pricing plans upfront. Also, you can’t sign up online. Instead, you’ll need to leave your business information online and wait for their support team to call, which might take time to come.

The user interface is excellent, but the CRM software integrates with only limited applications. In addition, real-time case resolution still needs to be improved. However, the software offers a community forum.

Pricing

Sage doesn’t have public pricing information. 

However, the software license could cost approximately $600 annually for each user. In addition, one-time initial implementation and related services could take the total cost to about $8,000. 

Strengths

  • Single modules to fully Integrated solution
  • Powerful real-time insights 
  • Team collaboration
  • Sales and marketing automation
  • Customer service management

Weaknesses

  • No straightforward signup
  • No subscription plan
  • Limited integration

10. Insightly CRM

Insightly is a popular CRM tool developed to help businesses streamline their processes, collaborate across teams, and integrate all the applications they need to drive sustainable growth.

Over 25,000 companies, including Bloomberg, Bosch, and Sanofi, use the platform, making it one of the best CRM software platforms today.

Key Features

Relationship Mapping — You can link your customer data to existing contacts to map and understand how your customers relate. This feature helps you get a high-definition picture of your customers.

Marketing  — Insightly’s unified marketing platform enables marketing teams to build sales pipelines, attract and engage ideal customers with intelligent and segmented campaigns and automate marketing processes to grow the business faster.

Sales  — You can centralize your customer data in one place, managing leads and spotting and prioritizing those most likely to convert. You can also create and send emails within Insightly and automate your workflows.

Service  — Insightly empowers customer service teams to solve customer challenges more effortlessly. You can receive customer support tickets in one place, quickly share information across the organization and receive actionable insights to improve customer experience.

Integrations  — You can connect all the tools you need to grow your business and manage them under one app. Also, Insightly’s AppConnect supports this CRM’s users in building custom integrations and workflows.

User Experience

Insightly has a clean design with a user-friendly interface. 

Some users complained that it could be challenging to grasp all its possibilities fully. However, it features a knowledge base, videos, and tutorials that could bring you up to speed as quickly as possible. The platform also offers live chat support.

The filters and bulk email could be better.

Pricing

Insightly’s CRM systems come in three plans, billed annually:

  • Plus, $29 per month
  • Professional $49 per month
  • Enterprise $99 per month

Strengths

  • Custom integration and workflow builder
  • Project management and team collaboration
  • Sales and marketing automation
  • Module for customer service teams
  • Scalable CRM
  • Live chat support
  • Free trial
  • Low-entry cost
  • Mobile app
  • Customer relationship mapping

Weaknesses

  • Annual billing
  • Learning curve

11. SugarCRM

SugarCRM is one of the best CRM platforms in the market. It delivers CRM solutions that help companies gain a comprehensive high-definition view of their customers in the past, present, and future to enable predictability, boost situational awareness and reach new levels of business performance. 

Key Features

Predictive Forecasting — SugarCRM leverages historical and real-time data from multiple points to identify issues, root causes, and opportunities and deliver actionable sales insights. In addition, it offers automatic alerts for fast response.

Sales and Marketing Automation — You can automate anything with SugarCRM, from data collection, leads routing, and quote approval to leads scoring and marketing to deliver meaningful buying experiences, shorten the sales cycle, and drive revenue.

Customer Service Management —SugarCRM native customer service management support enables you to deliver a personalized, positive experience to customers at every touchpoint. In addition, the software automates critical processes to reduce the burden on your customer support team. 

User Experience

SugarCRM has a solid user interface.

However, you must pay for at least three users before you sign up for any plan, making the software expensive. Also, the CRM software offers a more complex signup process. You’ll need to fill out an online form to contact support.

SugarCRM has a user community and resource center that can help you quickly set up your account and learn how to make the most of the CRM software. Also, phone support is available in four languages.

Pricing

SugarCRM has four monthly plans, billed annually and requiring a minimum of three users.

  • Market $1000 per month/user
  • Sell $45 per month/user
  • Serve $80 per month/user
  • Enterprise $85 per month/user

Strengths

  • AI-Powered prediction
  • Full situational awareness
  • Sentiment assessment
  • Powerful automation and workflow
  • The built-in customer service solution
  • On-premises deployment
  • Omnichannel customer engagement

Weaknesses

  • No complimentary or trial plan
  • Lacks a mobile app
  • Expensive plan

12. NetHunt

NetHunt is one of the best CRM platforms built for Gmail and Google Workspace users, designed to help them manage leads, nurture prospects, and stay on top of their sales performances. The solution also plays well with LinkedIn and eight other tools.

Key Features

Data Organization  — With NetHunt, you can organize your business data effectively and productively. Also, the solution organizes your deals and sales pipelines in an easy-to-understand manner, providing insights into what works and doesn’t.

Sales Force Automation  — Using this sales CRM means your sales team won’t have to waste time on repetitive tasks. Instead, the solution automates key sales processes like leads capturing and nurturing, contact updates, and others so they can focus on other things.

Centralized Communication  — You can centralize your business communications, regardless of your customer’s preferred channel, whether social media, email, telephone, messenger, or live chat, and manage everything on the go under one app roof.  

User Experience

You can create an account in three clicks. The interface is clean and user-friendly. You can quickly update your deals by dragging and dropping them and visualize your pipeline to see your entire sales process and performance at a glance.

Also, you can set up workflows and integrations in a few minutes. Both processes are intuitive and might not require any learning curve. In addition, NetHunt has a help center and offers live chat support.

Pricing

NetHunt is available via four subscription plans, billed monthly and annually.

  • Basic $24 per month
  • Business $48 per month
  • Advanced $96 per month
  • Custom plan

Strengths

  • Zapier integration
  • Advanced data organization and visualization
  • Workflow automation
  • Omnichannel communication
  • Mobile apple
  • Live chat and phone support
  • Code-free web form for leads capture
  • Low-entry fee
  • Free trial and custom plan
  • Chrome browser extension
  • Open API
  • Cancel anytime

Weaknesses

  • Available only to Gmail and Google Workplace users
  • Limited integration options
  • Limited marketing automation 

13. FreeAgent

FreeAgent CRM helps teams collaborate more effectively to get things done. The software promises to help users track their progress in real-time and gain actionable insights to optimize their performance. Over 1,000 businesses worldwide use the platform.

Key Features

All-In-One Solution — With FreeAgent CRM, you won’t need to open multiple browser tabs to get your job done. Instead, you get everything done in one place. You can also automate repetitive tasks to get more done in less time. 

Workflow Optimization — You can streamline business processes to complete more work efficiently. The CRM tool can help you organize and prioritize deals so you can focus on those most likely to move the needles for your business.

Code-Free Customization — FreeAgent code-free customization enables you to set your account to meet your business’s unique needs. The software also integrates with other apps, making it highly extensible.

User Experience

FreeAgent CRM is easy to use and has a visually appealing user interface. The software enables complete funnel visualization and presents reports in ways anyone can understand.

You can quickly connect with the company’s in-house CRM experts to set up and customize your account to explore its full possibilities. The solution also offers live chat and helpful resources.

Pricing

FreeAgent offers “Unlimited Users” and “Per User” pricing packages with different plans, billed monthly and annually. The Per User package has three plans.

  • Starter $45 per month
  • Professional $90 per month
  • Enterprise $120 per month

Strengths

  • Highly extensible
  • All-in-one solution
  • Fully cloud-based
  • Code-free customization
  • Workflow automation
  • Full funnel visualization
  • Customer service management
  • Third-party integrations
  • Live chat support
  • Custom app
  • ISO 27001 compliant

Weaknesses

  • No mobile app
  • Poor search and filter

14. Creatio CRM

Creatio CRM is one of the best CRM software used by small and medium-sized businesses in over 100 countries to automate end-to-end customer journeys with no code. You can purchase separate modules or deploy the software as a unified CRM tool. 

Key Features

Marketing Creatio — With this module, you can automate your marketing campaigns, lead management, and deliver personalized omnichannel communication to boost business revenue and drive customer retention.

Sales Creatio — Creatio supports sales teams to collaborate across boards and automate mission-critical sales processes to get more things done. The software also provides a 360-degree view of customer journeys to personalize their experience.

Service Creatio — You can automate and manage customer service workflows on Creatio to save the support team valuable time and deliver an enhanced, personalized experience to customers. The software uses AI to streamline the handling of service cases.

Studio Creatio — Creatio’s no-code UI builder helps non-technical users build business applications and processes with maximum freedom using easy-to-use drag-and-drop visual design tools.

User Experience

The analytics and reporting are insightful, and you can quickly visualize the data in a few clicks.

The software’s no-code capability means you can complete projects that usually take months or even days. In addition, support is multilingual, so you’ll always get assistance whenever the need arises in your preferred language. 

Also, the platform has helpful resources for quick self-help.

Pricing

Creatio has different subscription packages for each module (Creatio). 

The monthly sales and service modules subscriptions range between $25 and $60, while Marketing Creatio goes for a $1,000 to $100,000 yearly fee. You’ll need to contact support to understand the cost of deploying its unified CRM solutions.

Strengths

  • Cost Calculator
  • Cloud and on-site deployment
  • 360-degree customer view
  • Unlimited no-code customization
  • End-to-end workflow automation
  • Real-time analytics
  • Trial plan
  • Custom plan

Weaknesses

  • Expensive plan
  • No mobile app

15. Close

Close is a cloud CRM solution for remote salespeople. As one of the best CRM software in the industry, it makes team onboarding a breeze, automates and analyzes workflows, and helps you grow revenue quickly. It also integrates well with some of your tools, bringing your software stack to one place.

Key Features

Calling — Close has built-in call software to help you reach more people effortlessly and double your call volume and velocity. With the predictive dialer, you can call multiple numbers at once, and the software automatically routes answered calls to available reps.

Video — Close natively support Zoom, enabling remote selling with videos. The software can connect your Zoom account and sync your previous recordings with the CRM software. It also alerts you five minutes before every meeting, and you can add notes during the meeting for context.

Call Coaching — With Close, you can train your sales team, no matter where they are, all within the CRM without needing to invest in expensive online training tools.

Workflow Automation — The CRM solution offers in-app email and calls automation that can simplify your workflow and help you get more work done. Also, you can save and share winning templates with team members to boost the reach rate and close deals faster.

User Experience

Close is an easy-to-use CRM software for busy salespeople with no learning curve. 

You can quickly create an account, set up your workflow sequences, and immediately put the CRM to work. The software also has dynamic smart views that let you prioritize your leads and quickly find what you need.

Close offers free migration and support, so you can get assistance whenever needed. However, it might not be real-time since the software doesn’t offer live chat.

Pricing

Close offers four subscription plans billed monthly and annually.

  • Starter $25 per month
  • Basic $59 per month
  • Professional $89 per month
  • Business $129

Strengths

  • Remote selling
  • Power and predictive dialer
  • Built-in email and SMS marketing
  • Powerful reporting insights
  • Free trial, migration, and support
  • Sales force automation
  • Phone and email support
  • Pipeline visualization

Weaknesses

  • No mobile app
  • No live chat support

16. Nutshell

Nutshell is an all-in-one B2B CRM software designed to help teams manage contacts and leads, sell smarter and gain valuable insights to track performance and optimize the sales process. Over 30,000 sales and marketing professionals use the software to streamline their workflow.

Key Features

Pipeline Management — Like most CRM, you can visualize your customer’s journey at a glance. With this feature, you can view, manage and prioritize leads for a faster closing.

Sales Automation — From lead assignments to scoring, task reminders, and more, Nutshell automates these tasks at the snap of a finger, allowing your team to focus on actual closing. 

Email Marketing Campaigns— Nutshell helps you send targeted, beautifully designed marketing emails. You can save time with the built-in template and see who engages with the email in real time. 

Leads Capturing  — The CRM has a native web form to capture leads and feed them directly to your pipeline. In addition, you can embed the form on your website to generate leads from web visitors.

User Experience

Nutshell reporting is top-notch, with an excellent interface. 

However, some users complained the email builder is subpar and could need improvement. Also, it offers limited customization.

Besides these, the software is excellent for quickly connecting all your software tools and accessing them in one place. The company doesn’t charge for customer support, and they can help you migrate your data to hit the ground running immediately.

The CRM offers several helpful resources to help you resolve issues and put the software to full use. 

Pricing

Nutshell offers two plans, billed monthly and annually. Here’s the cost per user per month:

  • Nutshell $19
  • Nutshell PRO $49
  • Nutshell Marketing (custom plan)

Strengths

  • Open API
  • Mobile apps
  • Free Migration
  • Sales force  automation
  • Leads generation
  • Pipeline visualization
  • Email marketing campaigns
  • Sales forecasting
  • Dependable support 
  • Custom marketing plan

Weaknesses

  • No live chat

17. Nimble

Nimble is one of the best CRM software for small and midsize businesses, used by over 140,000 professionals. Also, world-leading brands like UpWork, GoDaddy, and Flexjobs use the platform. 

Key Features

Nimble Prospector — With Nimble, you can efficiently prospect leads on any social site, website, or cloud application and connect with them in less time. The prospector is available as a browser extension, making it readily available.

Relationship Management — The software helps users manage customer contact details, automate key business processes, enable social listening and gain valuable business intelligence to deliver superior customer experience.

Email Marketing — The built-in email campaign management functionality means you won’t need to switch tabs or need third-party services to engage customers via personalized emails and track your progress.

Smarter Actions — Nimble provides actionable business and customer intelligence to take more intelligent actions to gain complete control of your sales process. For example, you can visualize your sales funnel, gain social insights to prepare for meetings, and discover engagement opportunities.

User Experience

You’ll likely start your Nimble experience by importing a CSV file of your existing contact database; thankfully, the software makes this process very straightforward. Also, the CRM makes importing and syncing data with other apps seamless.

Additionally, Nimble’s “Today Page” feature provides an overview of all your upcoming activities, deals, and engagement opportunities from social mentions and essential contacts to reach out to, making prioritizing more effortless.

The software has a support center and a live chat for quick assistance.

Pricing

Nimble offers only one subscription plan—Nimble Business, available for $25 monthly for a user. However, you’ll pay only $19 if you opt for the annual plan.

Strengths

  • App Marketplace
  • Native leads prospector
  • Browser extension
  • Activity tracking and team tasks management
  • Built-in calendar
  • Pipeline management
  • 360-degree view of customers and leads
  • Marketing automation
  • Contact management
  • Live chat
  • Business and customer intelligence
  • Office 365 and Google Workspace integration
  • Low entry fee
  • Social listening and mentions

Weaknesses

  • No mobile app
  • Limited subscription plan

18. MailChimp

Mailchimp is not just an email service provider. It’s also one of the best CRM software for small businesses. With this solution, you can build better customer relationships and sell to them more creatively. In addition, the CRM is scalable and can support your business growth and needs.

Key Features

Contact Management — Whether importing an existing contact database or building from scratch, MailChimp helps you manage them all from one location. Also, you can create or use the built-in segments to organize your contacts.

Email Marketing — Email marketing and campaign management are probably MailChimp’s best selling point and are natively supported in the CRM, meaning you can run effective email campaigns. Also, it comes with pre-built email templates, and you can run A/B tests in-app.

Behavioral Targeting and Personalization — MailChimp can predict customers buying behaviors, enabling you to segment your contact effortlessly to launch campaigns that feel like a one-on-one conversation at the right time or deliver personalized product recommendations. 

User Experience

You’ll only need to fill out three fields to sign up. However, it would have been better if users could create accounts automatically with their Gmail. It’ll save you the stress of logging into your email to activate the MailChimp account.

Mailchimp’s user interface is excellent, with many white spaces, but I don’t find the yellow background and black font colors easy on the eyes while signing up. Also, the software can integrate neatly with other tools, so you can easily manage your stack in one place.

MailChimp support is excellent, and case resolution is always fast.

Pricing

MailChimp CRM offers free, and three paid plans.

  • Premium $350 per month
  • Standard $20 per month
  • Essentials $13 per month

Strengths

  • Highly scalable
  • Mobile app
  • Predictive segmentation and behavioral targeting
  • Holistic audience view
  • Live chat support
  • Seamless contact management
  • Actionable customer insight
  • Free plan
  • Low-priced starting plan
  • Extensive third-party integrations

Weaknesses

  • Limited native Salesforce automation

19. Apptivo

Apptivo is a CRM software used by over 200,000 businesses, including Sephora, UNAIDS, Exult, and Los Angeles Times. The solution simplifies customer relationship management so sales and marketing teams can be more efficient and close deals effortlessly.

Key Features

Win and Loss Analysis — You can track the sales opportunities your sales team prospected and analyze the employees that contributed to winning the opportunity. Additionally, the app can help you analyze lost opportunities and the reasons behind them.

Territory management — You can quickly delineate and manage your sales territories to boost team collaboration, improve sales efficiency, and maximize territorial benefits. With the built-in assignment rules, you can automatically segment leads based on territories.  

Sales Planning — With Apptivo, you’re sure you won’t be tracking your sales targets with spreadsheets. Instead, the software comes with a sales planning app to measure your team members’ KPIs and implement scalable sales processes to facilitate faster deal closing.

User Experience

Apptivo has an excellent user interface.

But new users might need help navigating the software. Also, the customization and app integrations are not a walk in the park. 

However, the CRM system offers an extensive knowledge base for self-help. 

Pricing

Apptivo offers three subscription plans.

  • Lite $10 per month
  • Premium $15 per month
  • Ultimate $25 per month

Strengths

  • Project management
  • Integrated CRM software
  • Activity tracking
  • Performance analysis
  • Pipeline visualization
  • Contact Marketing
  • Email campaigns
  • Leads management
  • Salesforce automation
  • Sales planning
  • Territory management
  • 30-day free trial
  • Mobile apps

Weaknesses

  • Hard customization
  • No real-human live chat

20. Act! CRM

Act! is a cloud-based CRM software designed for small and midsize businesses to manage customer relationships and sell better seamlessly. The CRM system has been in play for over 35 years, powering over 800,000 users worldwide.

Key Features

Marketing Automation — Using Act! means you won’t need to spend much hiring and maintaining an in-house marketing team. Instead, this CRM software can handle most of your crucial marketing processes effectively.

Sales Pipeline Management — With Act! built-in sales pipeline management, you can automate your sales tasks and maintain a 360-degree view of your customers and their journey to close deals faster.

Activity Management — Act! helps you stay on top of all the happenings around you, including critical projects, enabling you to prioritize and stay more productive.

User Experience

Act! offers a user-friendly interface and intuitive customization. 

However, some users complained that each new update tends to drag the software backward. Additionally, you might need help setting up custom reports and dashboards. 

Also, I can’t vouch for their support. You might struggle to reach them whenever the need arises. However, there is an extensive resource you can always fall back on for self-help.

Pricing

Act! offers two plans billed annually.

  • Act! Premium Desktop $37.50 per user per month
  • Act! Premium Cloud $40 per user per month

Users opting for the Premium Cloud plan pay an additional $10 monthly for desktop sync.

Strengths

  • Sales and marketing automation
  • Customer management
  • Sales pipeline visualization
  • Activity tracking
  • Advanced reporting capabilities
  • 14-day free trial
  • Live chat support
  • Flexibility and Extensibility
  • Cloud and on-premises deployment

Weaknesses

  • No mobile app
  • Limited pricing plans
  • Annual billing

21. Agile CRM

Agile CRM is one of the best CRM services in the market. It promises to help you sell and market like Fortune 500 companies. In addition, the software packs several core CRM features like sales enablement, marketing automation, and customer service.

Key Features

Sales — The CRM system can help your sales teams manage their contacts in one place, track deals to keep the sales process on track, and automate sales calls. The CRM system also lets you manage appointments and gamify sales.

Marketing — Agile CRM has an intuitive drag-and-drop builder to set up a marketing workflow and build landing pages in minutes. It also extends its CRM capabilities with social media, email, and SMS features for multichannel marketing campaigns. 

Service — The software streamlines your customer service management so that your support can focus on only tasks that matter. It also allows you to provide pre-formatted replies for faster and more consistent responses.

User Experience

Agile CRM has a clean and intuitive dashboard. Using the features doesn’t require any learning curve. Also, the CRM software displays information in an easy-to-understand way.

The customer relationship management software has a robust knowledge base. Also, you can schedule a chat with any of their specialists within a few minutes.

Pricing

AgileCRM has free CRM software alongside three premium packages, billed monthly, yearly, and bi-annually. If you go for the bi-annual plans, you’ll pay the following:

  • Starter $8.99 per user per month
  • Regular $29.99 per user per month
  • Enterprise $47.99 per user per month

Strengths

  • Free plans with ten users
  • Yearly and bi-annual subscription plans
  • Lead management
  • Appointment scheduling
  • Two-way telephony
  • Contact management
  • Email and SMS marketing
  • Marketing automation with exit intent.
  • Social monitoring
  • Project management
  • Landing page builders
  • Chrome extension
  • Post-call automation
  • Push notification

Weaknesses

  • No mobile app
  • No live chat support

Choosing the Best CRM Software

The right CRM software providers for your business would offer you the best customer relationship management and engagement solutions. So, consider only CRM software vendors that offer you business solutions to meet your specific needs within your budget and integrate seamlessly with all your business tools.

 

Featured image via Unsplash.

Source

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Comment SAP SuccessFactors contribue à la stratégie de rétention des talents

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Comment garder ses talents ? Voilà l’une des grandes questions des départements RH aujourd’hui. À l’heure de la « Grande Démission », nombreux sont les ouvrages et les articles qui traitent les sujets de fidélisation et de rétention des collaborateurs. Ce défi majeur oblige les entreprises à être proactives, à déceler les risques et raisons de potentiels départs et à anticiper les actions pour garder leurs collaborateurs dans leurs équipes.

Depuis plusieurs années, le SIRH s’impose dans les entreprises, mais lorsque plusieurs outils s’accumulent, il est parfois difficile de les faire communiquer de manière performante, fluide, et cela peut freiner la rapidité de la prise de décision et d’actions pour garder les collaborateurs.

Dans cet article, nous verrons pourquoi le SIRH centralisé, en l’occurrence SAP SuccessFactors, est un outil puissant dans plusieurs domaines pour appuyer la stratégie de rétention des talents dans l’entreprise.

Plusieurs facteurs sont clés afin d’établir une stratégie de rétention des collaborateurs : le sentiment d’appartenance à l’entreprise, le besoin de défis, l’atteinte des objectifs fixés (qu’ils soient personnels ou collectifs), le développement des compétences, l’évolution au sein de l’entreprise, la qualité de vie au travail, etc. Pour chacun de ces axes, SAP SuccessFactors propose une réponse technologique adaptée à vos contextes et à vos process.

 En effet, les solutions SAP SuccessFactors comportent plusieurs modules dits « Talent », dédiés à la gestion de la vie et l’évolution des employés, de leur embauche jusqu’à leur départ. Nous y retrouvons, entre autres, la gestion de la performance, la prévision des actions de développement et de la succession et la prise en charge de la formation. Bien qu’ils se basent sur la donnée du Core HR, les modules « Talent » sont interconnectés entre eux, ce qui enrichit l’utilisation de chacun grâce à un flux d’informations pertinentes et transversales.

Dès l’annonce de l’arrivée d’un collaborateur, il est primordial d’anticiper son onboarding pour garantir une expérience d’accueil optimal. Nous le savons, bien qu’un salarié n’ait pas encore commencé son premier jour, celui-ci fait partie des effectifs et doit être intégré dans le système (via le module Recruiting ou via une entrée manuelle). Son onboarding peut alors commencer.

Le module Onboarding 2.0 permet de générer, en fonction du lieu de travail, du poste et du département du nouveau collaborateur, une liste d’actions à mener par le HRBP, le manager ou même les futurs collègues pour préparer au mieux l’arrivée. Les actions à mener peuvent être : organiser les premières réunions en avance, préparer la définition des objectifs, commander le matériel informatique, les badges d’accès, les identifiants aux différentes plateformes etc. Si ces actions sont menées à bien et en temps voulu, l’arrivée du collaborateur se fera de manière fluide et celui-ci aura le sentiment qu’il/elle était attendu(e) et sera rapidement disposé(e) à commencer son travail. Cet enjeu est doublement bénéfique pour l’entreprise : un sentiment d’appartenance à l’entreprise est créé pour le salarié et des données (de qualité) sont déjà renseignées dans le SIRH.

Une fois le collaborateur prêt à travailler, il faut être en mesure de définir, en co-construction avec les parties prenantes, des objectifs de performance et des challenges sur une période définie. Le module Performance and Goals vous permet, très simplement, d’ajouter des objectifs et de gérer le plan d’objectifs. Mais nous le savons, la simple définition de mission est bien insuffisante pour avoir des collaborateurs performants, fournisseurs d’un travail de qualité. Tout au long de l’année, collaborateur comme manager ont besoin de faire le point afin de s’assurer que l’atteinte des objectifs est en bonne voie. Ces moments d’échanges, de feedbacks, de prise de recul et d’ajustements sont nécessaires pour garder le cap.

Avec le module Performance & Goals, collaborateurs, managers et toutes parties prenantes auront la possibilité d’utiliser la fonctionnalité Continuous Performance Management.  Ils pourront ainsi suivre l’évolution de l’accomplissement des objectifs en les affinant grâce à des activités, des succès et la possibilité d’enregistrer des réunions et leurs notes directement dans l’outil. Vous avez également l’opportunité, en tant que collaborateur, de demander du feedback pour vous-même à n’importe qui présent dans la base de données SAP SuccessFactors de votre entreprise. En tant que manager, vous pouvez demander du feedback personnalisé pour vos membres d’équipes. Toutes ces informations, récupérées au fil de l’année, seront répliquées dans le formulaire d’entretien de performance annuel afin de donner de la visibilité et des informations relatives à la performance du collaborateur les plus précises possibles pour toutes les parties prenantes.

La revue des talents est également l’opportunité de faire un point sur chaque collaborateur dans l’entreprise et d’être en mesure de proposer les meilleures solutions en termes de besoin de développement, de formation, de succession et d’anticiper de potentiels départ et d’en identifier les raisons.

Le module Succession and Development propose plusieurs outils. Le premier, appelé Talent Review ou Calibration permet la création de sessions englobant des matrices d’évolution, de performance et de potentiel. Cela donnera lieu à une visualisation rapide de votre population nécessitant des besoins de développement particuliers.

Le deuxième outil vient compléter le premier en vous donnant la capacité d’identifier les niveaux de risques et impacts de départs potentiels des salariés. Il sera ainsi plus simple d’identifier rapidement les postes critiques impactés, de définir des plans de rétentions adaptés mais aussi de préparer la succession si ces plans n’étaient pas concluants.

Enfin, le troisième outil vous donne la possibilité de créer des viviers de talents, de proposer des programmes de formations ou d’évolution spécifiques et d’identifier les profils nécessitant une attention particulière sur le plan du développement des compétences, des aspirations professionnelles ou des souhaits de mobilité géographique.

À la suite de l’entretien de fin d’année et de la revue des talents, managers et collaborateurs seront en mesure de définir des objectifs de développement soit pour renforcer des compétences afin de mieux performer dans le poste actuel, soit pour en développer de nouvelles afin de prétendre à un nouveau poste. Cela peut se traduire par des formations présentes dans le catalogue du LMS.  Un lien direct entre le module de gestion des objectifs et le LMS facilitera l’affectation des contenus de formations et fluidifiera l’expérience utilisateur du SIRH.

Enfin, il est possible de créer des rapports personnalisés à destination de la population RH et de l’exécutif intégrant des KPI permettant d’assurer :

  • le suivi des campagnes RH,
  • le niveau d’adoption des modules
  • la bonne qualité des données.

Ces indicateurs seront primordiaux dans le suivi des collaborateurs ainsi que dans la détection et la rétention de vos talents.

Une chose importante qu’il faut garder à l’esprit : toutes ces actions d’identification, d’anticipation, de prise de décision et d’actions ne sont possibles que si toutes les parties prenantes sont responsabilisées et impliquées dans les différents processus liés au SIRH.

La digitalisation de la fonction RH démontre qu’aujourd’hui, et encore plus qu’auparavant, l’aspect humain est la pierre angulaire de tous les efforts de la stratégie RH et SIRH. La problématique de rétention des talents est majeure, même critique pour la performance de l’entreprise. SAP SuccessFactors propose des outils interconnectés afin d’évaluer les performances, d’ajuster les plans de développement du collaborateur, d’anticiper de potentiels départs, leurs raisons et les successions. Toutes ces actions stratégiques pour le développement du collaborateur et la pérennité de l’entreprise ne sont possibles, via le SIRH, que si les données sont renseignées dans celui-ci, de qualité et à jour.

IRH by Act-On Group est spécialisé dans le déploiement et la personnalisation des solutions SAPSuccessFactors, toujours adaptés à votre stratégie RH. N’hésitez pas à nous contacter pour un premier échange à l’adresse contact.irh@actongroup.com.

The post Comment SAP SuccessFactors contribue à la stratégie de rétention des talents appeared first on SAP France News.

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Kubernetes-Native Inner Loop Development With Quarkus

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Microservices today are often deployed on a platform such as Kubernetes, which orchestrates the deployment and management of containerized applications. Microservices, however, don’t exist in a vacuum. They typically communicate with other services, such as databases, message brokers, or other microservices. Therefore, an application usually consists of multiple services that form a complete solution.

But, as a developer, how do you develop and test an individual microservice that is part of a larger system? This article examines some common inner-loop development cycle challenges and shows how Quarkus and other technologies help solve some of these challenges.

Source de l’article sur DZONE

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