Image Source: Pixabay
An API Gateway is an essential component of any microservices architecture. Amazon provides its own API Gateway service, which you can use to enable user access to a microservices application, and manage API communication between microservices.
With the holidays fast approaching, there are plenty of fun gifts for you in this roundup of new tools and resources for web designers. Make sure to share anything you find helpful with others to spread additional holiday cheer.
Here’s what is new for designers this month…
Volley, billing itself as Snapchat for work, is a new way to collaborate with remote teams. The tool addresses the two main problems of remote teams (lack of communication and loneliness) with an async video messaging app with interactive transcriptions neatly organized into workspaces. Volley emphasizes talking over typing (76% of volleys sent are video), doesn’t require you to coordinate schedules (it’s 100% asynchronous), and lives in a threaded conversation with context that’s neatly organized. Plus, the tool is free to use.
Upnext is a new type of reading list. It’s designed to help you save, organize, and focus on fantastic content while expanding your knowledge on your favorite topics. You can create playlists with almost any type of content that you can refer to later and follow “thinkers” that you love. Search and filter content, focus on reading, integrate videos, and even highlight and note specific content in your customized library. This brand-new web app has a waitlist that you can join to get access soon.
Startup 5 is a new version of the popular website builder, and it’s a perfect tool to create your online presence. With Startup, it’s fast and easy to get your business online with pre-designed blocks. It includes a visual editor with 150+ blocks with pre-designed and pre-coded elements and styles you can easily customize in a drag and drop interface. It’s an easy tool for building a website quickly without a coding background. Most users can publish a website quickly and easily.
Flatmap generates Mapbox Vector Tiles from geographic data sources like OpenStreetMap. It is memory-efficient so that you can build a map of the world in a few hours on a single machine without any external tools or database. Vector tiles contain raw point, line, and polygon geometries that clients like MapLibre can use to render custom maps in the browser, native apps, or a server. Flatmap packages tiles into an MBTiles (SQLite) file that can be served using tools like TileServer GL or even queried directly from the browser.
Cleanup.Pictures is a web-based tool to remove objects, people, text, or other defects from your images before using them in projects. It’s an AI-based alternative to other photo-editing software.
Linkz.ai helps you make smart link preview popups for your website to help encourage greater engagement and interaction for links. It works with a line of code you can install quickly and easily, and then you get smart link previews (in two style options) for every link on your site.
Llline is an SVG generator that helps you create smooth and organic lines and strokes with plenty of customization options for almost any application. This tool helps create graphic elements in just a few clicks, allowing you to add a few points to a canvas and then draw a smooth curve using these points. You can then tweak the resulting SVG graphic by rotating it, changing its color, giving it a gradient, making it a dashed line, and then you can download or copy the SVG markup.
Lorem.Space is a valuable placeholder image tool. With just a little bit of code, you can pop cool placeholder images – from movie posters to shoes – right in your website mockup so that the design is easier to visualize. It’s a great solution that’s fun and keeps you from having to put empty boxes throughout the design. And everything can be randomized, so you don’t spend time looking for placeholders.
Huetone can help you create more accessible color palettes by making use of the Advanced Perceptual Contrast Algorithm. The contrast ratios and color combinations show on one screen to help you quickly develop palettes and combinations. Plus, the tool has hotkeys that make it easy to change hues, toggle, and adjust quickly. Then you can export everything to Figma.
Rowy is an open-source tool to build on the Google Cloud Platform. You can manage Firestore data in a spreadsheet-style user interface, write Cloud Functions in the browser, and connect to third-party platforms.
AdCreative.ai uses artificial intelligence to help create better ad creative. To get started, you upload logos and color files, connect social and other accounts, pick the sizes you need, write text, pick a background, and upload product images, and let the AI do the work. Once you have the creative you like, you can connect to your online ad accounts for easy use. This is a premium tool that’s free to try.
Flowrift is a tool to browse and then copy and customize Tailwind CSS blocks in groups of collections. Filter by block type and then experiment with the options. It even has e-commerce blocks.
Layout Patterns is a collection of layout patterns built using modern CSS APIs to help you build common interfaces such as cards, dynamic grid areas, and full-page layouts.
You.com is a new private search engine that summarizes the web. The tool is in open beta and includes superior privacy choices, actionable results, extensible apps, and personalization through preferred sources.
3D Icons is a fun set of three-dimensional, full-color icons that are free for all uses. (Donations are accepted.) They integrate with pretty much any web design tool you are using and come in four color styles – clay, gradient, color, and premium – so you can get just the right look for your project. Each icon also includes three rendering views – dynamic, side, and isometric.
Arco Design is a comprehensive React UI components library based on the Arco Design system. It includes a customizable theme and more than 60 crafted components that you can use out of the box.
Seekvectors.com is a search tool to find free resources in five different formats, PNG, SVG, JPG, EPS, and AI.
Outline to Single Stroke is a tool in the Figma community that works just like the name implies. Select a filled vector on the canvas, and then you can outline it to a single stroke and adjust the line weight if you like.
Codeamigo is a new self-paced platform to help you learn coding skills. It’s packed with various lessons for different languages and templates and has something for every level from beginner to advanced.
Sizze is a Figma to React Native export tool to create app prototypes and instantly export to code.
CodingFont is an excellent game that can help you pick a font to use for coding that you like! If you spend a lot of time looking at code each day, the right font can help reduce eye strain and make the work a little easier to see.
Christmas Revue is the first in a trio of holiday typefaces that you can use this season. This SCG color font is fun and perfect for the holidays with exciting glyphs. It is free for personal use only.
Hotsnow is a fun display font that has interesting fills and shapes in an all-caps character set. It is free for personal use.
Marlwich is a feminine handwriting-style typeface that has the feel of signing a holiday letter or card. It contains upper- and lower-case characters and is only for non-commercial use for free. (A paid option is available for commercial projects.)
The post Exciting New Tools For Designers, December 2021 first appeared on Webdesigner Depot.
There are some spook-tacular finds in this month’s October collection of resources and tools for designers and developers. From interesting tools that can help in the design process to boo-tiful typefaces, there’s something for everyone here.
Here’s what is new for designers this month…
Atropos is a lightweight, open-source JavaScript library to create touch-friendly, three-dimensional hover effects. The results are stunning and have a nice parallax style. Everything is highly configurable and customizable. It’s available for JavaScript, React, and Vue.js and has zero dependencies.
CSS Gradient Editor helps you create the perfect gradient style – you can start from presets – that you can use in projects. Design a background, fill, or almost any other gradient element you might need, make adjustments or customizations, and then get the CSS with one click so you can use it right away.
Octopus.do is a fast visual sitemap builder that lets you work in real-time using the content brick method. Share and collaborate in real-time and there’s no signup required to use it.
Pirsch Analytics is a privacy-friendly, open-source alternative to Google Analytics — lightweight, cookie-free, and easily integrated into any website or directly into your backend. It includes filters to see metrics in the way you want and light and dark modes.
Basic Pattern Repository is a collection of simple SVG patterns for projects. Everything is rooted in a simple style to help push projects along quicker. You can get it via GitHub or as a Figma Library.
Blobr is a way to get a branded API portal, manage access, and monitor usage all in one place. Customize everything to fit your brand and the tool grows as you do with the ability to increase or change capacity. Plus, it is easy to set up and free to use.
HEXplorer helps you better understand something you use all the time – HEX colors. This pen by Rob DiMarzo shows how the values for different colors come together to provide greater comprehension when it comes to this color format.
CCCreate is a curated collection of tools and resources for web creators. It includes some tools that have been around for a while as well as some newbies. Everything is grouped and sorted by type of resources – color, icons, type, layouts, animation, shapes, docs, and miscellaneous so you can find what you are looking for faster.
Glass is a photo-sharing app for photographers. It’s a social network of sorts that lets you share images with the greater photography community without “likes.” Just great images.
Revolt is a chat app that’s still in beta and designed for easy communication without having to download apps. It’s an open-source project that is customizable and with an intuitive and recognizable interface. The thing that’s different about this app is that it is built on a privacy-first model.
Doodle Ipsum is the illustrated version of placeholder elements. Customize your doodles, grab the code, and use them on your web prototypes, landing pages, or no-code tools.
Mechanic is an open-source framework that helps you create custom, web-based tools that export design assets in your browser. The best part is you can try it right on screen using the “poster generator.” If you like what you see, there’s plenty of documentation to help you along the way.
Medio is an agency-style website design template for Bootstrap 5. The layout is perfect for a design agency or marketing group but can be adjusted for almost any multi-purpose design. The free template includes a minimal design and includes features such as parallax, popup video, and more.
This tutorial is a life-saver when it comes to using and understanding the new CSS accent-color property. This quick lesson will help make your life easier and is simple to use. It starts with setting an accent-color property on the root element and then applying it.
Houdini.how is a worklet library that is full of CSS and code examples to help you work smarter. See how different elements look cross-browser and learn to adjust the code and put them together in just the way you want. Houdini is a set of low-level APIs that exposes parts of the CSS engine, giving developers the power to extend CSS by hooking into the styling and layout process of a browser’s rendering engine.
Chainstarters is a powerful, rapid, Web3-enabled platform for software developers. It eliminates the burden of setting up and maintaining a secure and scalable infrastructure, allowing you to focus on creating amazing technology.
Web Vitals Robot is a search optimization tool that monitors SEO metrics for you – so you can prevent your business from disappearing from Google.
Searchable is a unified search tool that looks at local, cloud storage, and apps to find the files you are looking for. It returns results in a jiffy with previews so you don’t have to open every file to find what you are looking for.
Athlone is a fun serif with lots of personality. The free demo version includes a limited character set for personal use only and the full version has everything you need for fun display or branding with this typeface.
Capitana is a Geometric Sans typeface with humanistic proportions and open apertures. This means that all shapes are constructed from basic forms, the circle, triangle, and square, and are designed according to the classic proportions of the Roman Antiqua. Distinct ascenders and pointed apexes with deep overshoot give it a cool beauty and classic elegance. It includes 784 characters per style in nine weights from Thin to Black, it offers both light and extremely heavy weights for striking headlines.
Colours is a funky script with just enough texture to keep it interesting. The free version includes a partial character set and is for personal use only.
Flexible is a variable typeface that includes 18 styles in the family. It’s made for creativity and display use. This typeface is made for experimenting because there are so many things you can do with this single family.
Singo Sans Serif is a simple and strong typeface that would make an excellent display option. The free version is for personal use only. Fun fact: Singo means Lion in Indonesia, which is where the name of this strong font comes from.
The post Exciting New Tools For Designers, October 2021 first appeared on Webdesigner Depot.
Depuis 2017, la fondation de SAP poursuit sa démarche de mentoring social et renouvelle cette année son accompagnement pour la 6ème fois avec programme Test & Learn de l’incubateur de startups sociales de makesense partenaire de la Fondation SAP France. Pendant 3 mois, d’octobre à décembre, une trentaine de collaborateurs bénévoles de SAP en France s’engagent à soutenir 7 startups “early stage” via un programme de mécénat de compétences.
Un accompagnement d’experts en soutien au développement des startups
A cette occasion, un groupe de collaborateurs bénévoles de SAP France accompagnera les startups sociales sélectionnées sur un volet technologique précis, afin de les aider à tirer le meilleur de leur phase de prototypage. L’objectif ? Qu’elles puissent consolider leur business model grâce au catalyseur de compétences que représente SAP.
La particularité de cette promotion se trouve dans les différents niveaux de maturité des startups : des projets jeunes, qui ont besoin de soutien pour se positionner sur leurs marchés. Ainsi, les mentors SAP les accompagnent, les challengent et affinent leurs projets afin de les aider dans la transformation d’idées en projets viables.
1 entrepreneur mentoré sur 2 estime que l’apport de SAP est déterminant dans son prototypage ou dans l’identification des besoins de compétences pour sa startup. 30% d’entre eux estiment avoir progressé en communication ou marketing grâce à l’accompagnement des collaborateurs SAP et 25% affirment que le mentoring leur a permis d’obtenir un partenariat commercial ou stratégique.
« Ce programme est une fierté pour SAP. Il en va de notre responsabilité d’acteur installé de la Tech d’accompagner des projets innovants et des équipes motivées. Plus que jamais nous sommes prêts à apporter notre expertise sur des idées allant dans le sens du progrès social ou environnemental. L’engagement des collaborateurs SAP pour participer à ce programme de mécénat de compétences est toujours plus grand et je suis très fier de voir nos équipes se mobiliser pour le progrès », déclare Frédéric Chauviré, Directeur Général SAP France.
Pour la première fois, la Fondation SAP France propose d’accompagner des entrepreneurs sociaux de deux associations partenaires et avec plusieurs niveaux de maturité pour coller aux aspirations et mobiliser un maximum de collaborateurs autour du projet :
Des startups reconnues pour leur impact social et environnemental
Les 7 startups qui composent cette 8ème promotion, sélectionnées par makesense, La Ruche et la Fondation SAP France, font partie de Tech For Good. Pendant 3 mois, elles seront suivies par 4 à 5 collaborateurs SAP :
« Ma mission est de développer les synergies entre les associations et les entreprises car je suis persuadé qu’ensemble, ces deux acteurs ont le pouvoir de changer notre société. L’accompagnement de SAP est une opportunité extraordinaire car il va me permettre de tester mon offre auprès d’un grand Groupe, et co-construire ma solution grâce au soutien des collaborateurs. Je réfléchis notamment au développement d’une plateforme digitale, un sujet sur lequel SAP possède une grande expertise. Cette collaboration va donc me permettre d’augmenter considérablement mon impact ! » Victor Cœur, co-fondateur So/co
« Le programme de mentoring SAP, c’est l’opportunité d’être challengé et de bénéficier des conseils de mentors aux expertises variées pour optimiser notre parcours utilisateur. » Anne Claire Chanvin, co-fondatrice Les Apprêtés.
L’implication de SAP dans ce partenariat permet au leader des progiciels européen, d’avoir à la fois un fort impact externe auprès de l’écosystème des startups, ainsi qu’un impact en interne en créant une expérience collaborateur unique. L’initiative fournit en effet aux collaborateurs SAP des opportunités de développement et en même temps libère leur potentiel.
A travers sa Fondation SAP France, SAP s’engage activement pour l’essor de l’entreprenariat social en France. Grace à ses 5 partenariats associatifs pour soutenir la cause « Entreprendre autrement », ce sont près de 70 startups chaque année, qui bénéficient du mécénat de compétence spécialisé de 150 collaborateurs SAP. En effet, en parallèle de l’engagement de SAP aux côtés de makesense et de La Ruche, on retrouve au sein de l’écosystème, Enactus, les Déterminés et Entreprendre dans la Ville. Ces acteurs de l’ESS en France permettent à SAP d’impacter le plus grand nombre de porteurs de projets sociaux de toutes générations et horizons.
À propos de SAP
La stratégie de SAP vise à aider chaque organisation à fonctionner en “entreprise intelligente”. En tant que leader du marché des logiciels d’application d’entreprise, nous aidons les entreprises de toutes tailles et de tous secteurs à opérer au mieux : 77 % des transactions commerciales mondiales entrent en contact avec un système SAP®. Nos technologies de Machine Learning, d’Internet des objets (IoT) et d’analytique avancées aident nos clients à transformer leurs activités en “entreprises intelligentes”. SAP permet aux personnes et aux organisations d’avoir une vision approfondie de leur business et favorise la collaboration afin qu’elles puissent garder une longueur d’avance sur leurs concurrents. Nous simplifions la technologie afin que les entreprises puissent utiliser nos logiciels comme elles le souhaitent – sans interruption. Notre suite d’applications et de services de bout en bout permet aux clients privés et publics de 25 secteurs d’activité dans le monde de fonctionner de manière rentable, de s’adapter en permanence et de faire la différence. Avec son réseau mondial de clients, partenaires, employés et leaders d’opinion, SAP aide le monde à mieux fonctionner et à améliorer la vie de chacun.
Pour plus d’informations, visitez le site www.sap.com.
Contacts presse SAP
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Robin Legros : robin.legros@publicisconsultants.com
SAP News Center. Suivez SAP sur Twitter : @SAPNews.
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The post SAP réitère son engagement envers l’entrepreneuriat social en accompagnant sa 3ème Promotion 2021 avec les incubateurs makesense France et La Ruche appeared first on SAP France News.
The Internet facilitated a worldwide network that allowed people to connect with each other, while also being a source of information. The new concept of the Internet of Things (IoT) allows the Internet to be used as a communication medium for “Things” as well. This device interoperability between devices is allowing companies to leverage a myriad range of benefits.
The advent of IoT technology in any new organization not only allows the information and data to be used in field research and surveys but its applications are now being seen in more practical places. Accuracy, facts, and references are key to the development of any standard product-based organization. All can be achieved by IoT.
Thinking of building the next big mobile application? The time to market of a mobile application is critical in the current fast-paced industry. Deciding if it’s an Android or an iOS application is just one part of the problem. Most of today’s applications need a backend system to carry out their operations. Features like remote data storage/syncing, authentication, and user communication require a set of backend services to be available.
So, how can we develop these backend systems for mobile applications? There are two main patterns for doing this. The first is to do direct integration.
The testing that is done to verify the interface functionality is called Interface testing. It is also defined as a software testing type that verifies whether the communication between two different software systems is done correctly.
From 45,000-year-old cave paintings to 21st-century space rocket diagrams, illustrations have long played a significant role in human communication.
Pictures cross-language and literacy barriers, allowing people to understand and communicate complex moods and feelings that they cannot in words. When we were little, we could understand and appreciate E.H. Shepard’s illustrations of Winnie the Pooh and friends long before we could read A.A. Milne’s words.
The word ‘to illustrate’ has two main meanings: to create a picture of; and to demonstrate or provide an example of. In the context of the web, illustration is part decoration, part emotional signal, helping to create a particular impression to the user by painting a metaphorical picture.
Illustrations provide a useful shorthand means to convey mood or tone, the voice of a brand.
You could argue that icons are illustrations because they are pictorial, but they are symbols. Icons may, and usually should, fit stylistically with illustrations, but they are not illustrations themselves. A symbol is a simplified representation of an object, idea, or action. For example, ‘search’ is usually represented by a magnifying glass shape.
Illustrations, on the other hand, are more complex. They transmit an underlying emotional quality that connects with the intended audience. Illustrations can create a narrative about the subject without the need to add more text. It gives even the most basic, functional website a sense of personality when used properly.
Illustration styles are many and varied, ranging from simple outlines to detailed, full color, realistic images. And the amount of illustration used varies greatly across sites.
Different styles evoke different feelings and provoke different responses, so it is important to think carefully when choosing an illustration style. There are two major factors to consider: what the site is for and what sort of character do you want to give it.
It is possible to break things down into broad categories to see what works best in different areas. We’re going to look at how designers can use illustration to good effect across four categories…
Financial services, fintech, enterprise software, and larger corporate sites tend to use illustration as a way to humanize themselves.
The style tends to be minimal, using simple shapes and sparingly. Acorns uses a simple oak leaf motif to go with its acorn logo. Other illustrations are tied in by keeping to shades of green.
This creates a feel typical of newer companies (Acorns was founded in 2014), especially those that are primarily web-based.
Longer established, more traditional organizations use illustration for the same purposes, although they may be restricted to certain areas only, where they want to emphasize approachability. Danske Bank, for example (founded in 1871), has illustration on its corporate site in the ‘About’ and ‘Sustainability’ sections.
Visa also limits illustration to a specific area, the section on Visa Direct. This has the effect of separating this particular (newer) service from the rest of what Visa offers.
Another increasingly popular approach in this category is abstract graphics. This is particularly useful when it is difficult to show what is being promoted. For example, Instabase adds arrangements of geometric shapes for visual interest, using the same color palette as the site icons.
One of the key points with illustration in these types of sites is getting the balance right between friendly, human and approachable on the one hand and serious, trustworthy, and secure on the other. Get too cutesy, and potential customers won’t take you seriously. Github’s enterprise page does have some illustration, but the color is less vivid, and Octocat is only alluded to, unlike the home page which is illustration-rich.
Things get a little freer when it comes to food and drink. Styles vary much more, and the personality conveyed can be stronger and more individual. Some still go for a light peppering of illustration, with aspects such as color and type made stronger, while in other cases, the illustration becomes much more prominent.
Palais Kitchen and Caleño both do the former, with brand-appropriate line drawings.
My Drink’s vintage-style animated illustrations take the place of photographs to balance the text on its home page.
Melopeion Honey doesn’t use very many illustrations, but what it does use is large.
Monkey47 could be described as a concept website, and the illustrations play a key role. (The social media menu is really rather charming.)
In this category, what users really want to see is photographs, but illustration can help too. A photograph can only show what something looks like, while illustration can add the extra emotional dimension connected to an experience.
At the minimal end of the scale, Protos Car Rental uses some nice, simple illustrations to emphasize the holiday aspect of its business.
Comptoir Libanais blends photographs with illustration to create a very distinct identity.
Hotel Frida is also about character, and the victorian-style fantastical animal illustrations help create a quirkiness.
Highcourt uses simplified and stylized layout illustrations to give a complete overview of the building’s interior than photographs could.
The Neverlands doesn’t just use illustration; the whole site is an immersive experience based on illustration.
Sites promoting ethical and or sustainable companies, natural skincare, natural and/or organic food and drink, vegan products, social responsibility, and so forth tend to rely heavily on illustration, particularly if they are reasonably new.
Quite often, this is in the form of plant drawings that make a lazy allusion to nature, but it can also involve conveying information in a way that doesn’t come across as lecturing.
Wild Souls steers clear of any hint of hippiness, with a sense of randomness to its illustration placement.
Superfood Gin does the plant thing, but it is in reference to the botanical ingredients here, so it is very relevant.
Capsul’in’s main company page is a fairly standard offering, but for its Zero Impact product, it has a separate section with illustrations to help explain the product’s features.
Donate Responsibly uses illustration to explain how well-meant action can be inadvertently damaging without appearing to scold or patronize.
A variety of children’s brands will use illustration — even when it is parents or guardians who are really the target — and Little Yawn Collective combines the child-friendly, and natural product approaches with its sleepy animal illustrations.
Illustration can be a powerful tool in a designer’s arsenal, but it can be difficult to get right because it invokes emotion, and emotion is subjective.
Just like type or color, it needs to be used appropriately and with care. Sometimes less is more, and sometimes getting the placement absolutely right can make the difference between a successful design and a flop.
This is just a selection of the wide range of illustration styles and usages out there on the web, but we hope it will give you a starting point when you are considering whether and how to use illustrations in your next project.
The post How Illustration Adds Emotion To UX first appeared on Webdesigner Depot.
Landing pages are crucial for conversions. User-friendly landing pages rank higher in the search engines and generate the maximum leads.
Interestingly, user behavior changes every year, and new website design trends should be kept in mind to continue acquiring sales from your existing landing pages.
If your high-performing landing pages in 2019 have suddenly started underperforming in 2021, then it is a clear indication that your landing pages need a strategic revamp to record higher conversions.
Landing page revisions are necessary for reduced bounce rate, more visitor time on the page, and better user actions.
This article will discuss some of the top web design trends of 2021 that brands have adopted to revamp their landing page designs. You can learn from the trends and apply your own custom design intelligence to redesign your landing pages for 2022 and convert the maximum number of visitors.
Let’s begin…
Landing pages are the first stop on your consumers’ online buying journey and the first chance to put an impression.
People on the internet are becoming less patient. It takes only about 50 milliseconds for a visitor to form an opinion about a brand and decide whether they want to stay or leave the website.
Convincing modern customers to buy products or fill up query forms on a landing page is not easy with traditional website elements.
In 2021, it is now harder to impress visitors landing on your website than in 2019. Keeping in mind the audience of 2021 and beyond, an ideal landing page should be user-friendly, engaging, innovative and should encourage users to take action.
Here are some of the top reasons why landing page design is so crucial for conversions:
Considering the above stats, it can be easily said that a landing page has to be impressive and quick enough to impact the visitors positively.
Below are some of the best high-converting landing pages, which were just updated recently in 2021. For each page, we list a lesson you can learn to inspire your next design revision in 2021 and ahead:
Landing Page: Nextiva’s Unified Communications Readiness Quiz Landing Page
Industry: Voice Over IP software
Conversion Measured By: Leads fill out a form if they are interested
Redesign focus: Improve the quantity and quality of leads
Solution: Substitute online form with an interactive quiz
In 2019 and even 2020, many businesses were practicing the trend of including a customer form on their landing pages as a call to action to initiate a quick customer action.
The customer information form was useful for businesses because it helped them generate quick leads. However, at the same time, there was no real reason pushing the customer to fill in the lead forms especially if it consisted of more than 2-3 fields.
Nextiva used its creativity to replace boring lead forms with interactive quizzes. In its 2021 page design, the company added a quiz for visitors to participate in.
The aim is to have interactive pages to keep visitors engaged and persuade them to stay on the page.
Here are the comparisons of both the designs:
2019
2021
Key Takeaways:
Landing Page: Western Rise Homepage Variation
Industry: Ecommerce
Conversion Measured By: Apparel purchase
Major redesign focus: Improve the number of leads
Solution: Improve the copy and visuals
Western Rise, a clothing eCommerce company, realized the importance of having impressive images and detailed product information on its landing page.
The 2021 page replaced ordinary product images with strong visuals of the models wearing Western Rise clothing. Also, the product image includes extensive product details, which were missing on the older page.
Here is a clear comparison of the 2019 vs. 2021 landing pages of Western Rise:
2019
2021
Key Takeaways:
Page: Aura Save 50% Landing Page
Industry: Identity Theft Software
Conversion Measured By: Online registration or an inbound call
Major redesign focus: Improve the number of signups
Solution: Add strong social proof
It is a known fact that social proof on sales pages is essential for increased conversions. But in 2021, the importance of social proof has gone too far.
Aura is an identity theft protection service that aims to build trust with its prospective customers when they first browse their landing page. Take a look at how Aura displays customer reviews above the fold to catch user’s attention.
Unlike others, Aura combined the rating stars and the review to prove customer satisfaction and emphasize their expertise in the field.
Another example of using strong social proof is the Exploding Topics newsletter landing page.
Exploding Topics is a newsletter with a pro subscription for content marketers and anyone interested in trending topics about any topic. It’s an excellent example that uses a lot of social proof on landing pages that give something away for free, like a weekly newsletter or an eBook.
If you could notice, the latest landing page below has multiple forms of social proof on a single page. First, they feature a list of brands that trust Exploding Topics. Secondly, they quote Wired Magazine founder Kevin Kelly’s feedback, followed by the logos and tweets praising the newsletter.
Key Takeaways:
While Exploding Topics have smartly used social proof on its page, the ideas of leveraging social proof are not limited to this only.
Landing Page: Perfect Keto Homepage Variation
Industry: Supplements
Conversion Measured By: Online purchase
Major redesign focus: Improve the number of purchases
Solution: Improve Above The Fold Content
Above the fold content greatly impacts customer’s decision-making. Perfect Keto lacked that appeal on its 2019 landing page design.
Hence, the 2021 design was revamped with better visuals and more professional looks.
The 2021 page received major changes in above-the-fold content, such as the top menu bar with the brand name not losing the user’s attention anymore and an additional menu bar giving a quick overview of what the brand offers.
The older page did have many social proofs, but those were limited to customers only. The 2021 design also highlighted the publications where the brand appeared, which proved exceptional in building customer trust.
Take a look at the two landing pages of Perfect Keto in 2019 and 2021:
2019
2021
Key Takeaways:
Landing Page: Zendesk HelpDesk Softwage Landing Page
Industry: SaaS
Conversion Measured By: Online registration
Major redesign focus: Improve the number of registrations through the website
Solution: Make The CTA More Compelling
Zendesk did a clever job by replacing the sign-up form with a single button. On the older page, it was unclear to the user if the company has a trial option for free unless they move to linked pages. Such confusions often resulted in traffic bounces.
Adding the start free trial button on the 2021 page makes it easier for the users to understand that the product comes with a free trial. At the time, it helps the user take quick action.
Similarly, the ‘Get started’ button at the top was replaced with ‘Free trial’ with the same intention.
Moreover, chat support was added to guide users at any stage of the buyer journey. Live chats are vital to help visitors better understand the product and move a step ahead in the customer journey.
Take a look at below two images:
2019
2021
Key Takeaways
Landing Page: GetResponse Website Building Landing Page
Industry: Online Software
Conversion Measured By: Online signup
Major redesign focus: Improve the number of signups
Solution: Use contrast around important copy on the page
GetResponse focuses on attracting visitors’ attention towards the offerings from their business. Starting from above the fold section, the landing page highlights the texts that are important and need the visitors’ attention.
The infographic on the landing page is the next thing that promises to grab user attention while beautifully describing how this website builder works and is useful to the user.
Key Takeaways:
Landing pages provide the first opportunity to create an impression in the minds of the consumers. A well-structured and mindfully designed page sets the right tone for your brand message and encourages users to choose your business.
However, the strategy for landing pages needs innovations from time to time for better results. The examples and tips shared above prove how landing pages in 2019 have seen significant improvement in 2021.
In the coming year, use these ideas to create landing pages that influence customer decisions and encourage them to take quick actions.
The post 7 Landing Pages Comparisons To Improve Your Conversions in 2022 first appeared on Webdesigner Depot.
SAP NEWSBYTE – 16 août, 2021 – SAP SE (NYSE: SAP) a annoncé aujourd’hui avoir acquis la propriété intellectuelle de SwoopTalent, un leader de la gestion des données sur les talents, dans le cadre d’une acquisition d’actifs.
L’intégration des données et de la technologie d’apprentissage automatique de SwoopTalent aux solutions SAP® SuccessFactors® renforcera la vision de SAP en matière de gestion de l’expérience humaine (HXM), qui donne la priorité aux expériences individuelles des employés et aux opportunités dynamiques qui stimulent l’engagement, améliorent l’agilité organisationnelle, permettant ainsi d’alimenter la transformation de l’entreprise.
« L’individualisation à grande échelle nécessite une plateforme de données sophistiquée et puissante qui s’étend sur plusieurs systèmes « , explique Meg Bear, directrice des produits SAP SuccessFactors. « En rendant les données plus fiables et plus accessibles, nous pouvons aider nos clients à acquérir des connaissances approfondies sur la main d’oeuvre afin d’améliorer, de renouveler et de redéployer efficacement les compétences et de préparer l’avenir de leur entreprise. Les fondateurs de SwoopTalent sont des leaders d’opinion de l’industrie avec une expertise avérée dans l’utilisation des données, l’apprentissage automatique et l’analyse visant à perfectionner la gestion des ressources humaines et rendre les organisations plus compétitives. Nous sommes ravis de les voir rejoindre SAP pour faire avancer notre stratégie HXM. »
Fondée en 2012, SwoopTalent a développé une plateforme alimentée par l’IA qui combine, analyse et entraîne les données provenant de différents systèmes et flux de travail RH. SAP prévoit d’utiliser la technologie de SwoopTalent pour renforcer ses capacités d’IA et fournir aux clients un regard holistique et continuellement mis à jour sur leurs main d’oeuvre – des compétences et capacités aux intérêts et préférences d’apprentissage – afin qu’ils puissent mettre en accord les compétences de chacun aux emplois internes, aux projets, aux formations, aux tuteurs et bien plus encore. Plusieurs employés de l’ingénierie de SwoopTalent rejoindront également l’équipe SAP SuccessFactors.
« Les organisations sont à un moment charnière, car le travail est redéfini autour de l’agilité, de l’objectif et de la culture« , a déclaré Stacy Chapman, PDG et fondatrice de SwoopTalent. « Avec le HXM, SAP a la bonne vision et la bonne stratégie pour fournir une technologie qui permet aux individus de se perfectionner et de construire une carrière en phase avec leurs intérêts et leurs compétences. SAP et SwoopTalent sont en parfaite adéquation culturelle et partagent les mêmes valeurs. Nous sommes ravis de continuer à faire progresser le HXM ensemble« .
SAP et SwoopTalent ont convenu de ne pas divulguer le prix d’achat ou d’autres détails financiers de cette transaction.
Pour en savoir plus, lisez « Empowering a Future-Ready Workforce : Why Data and Our Latest Asset Acquisition Are Key » et notez bien la date de l’événement SuccessConnect le 13 octobre 2021.
À propos de SAP
La stratégie de SAP vise à aider chaque organisation à fonctionner en “entreprise intelligente”. En tant que leader du marché des logiciels d’application d’entreprise, nous aidons les entreprises de toutes tailles et de tous secteurs à opérer au mieux : 77 % des transactions commerciales mondiales entrent en contact avec un système SAP®. Nos technologies de Machine Learning, d’Internet des objets (IoT) et d’analytique avancées aident nos clients à transformer leurs activités en “entreprises intelligentes”. SAP permet aux personnes et aux organisations d’avoir une vision approfondie de leur business et favorise la collaboration afin qu’elles puissent garder une longueur d’avance sur leurs concurrents. Nous simplifions la technologie afin que les entreprises puissent utiliser nos logiciels comme elles le souhaitent – sans interruption. Notre suite d’applications et de services de bout en bout permet aux clients privés et publics de 25 secteurs d’activité dans le monde de fonctionner de manière rentable, de s’adapter en permanence et de faire la différence. Avec son réseau mondial de clients, partenaires, employés et leaders d’opinion, SAP aide le monde à mieux fonctionner et à améliorer la vie de chacun.
Pour plus d’informations, visitez le site www.sap.com .
Contacts presse SAP
Anne Le Bacon-Gaillard : SAP, Directeur de la Communication EMEA North – anne.le.bacon-gaillard@sap.com
Mathilde Thireau: Publicis Consultants 06 49 68 42 72 – presse-sap@publicisconsultants.com
SAP News Center. Suivez SAP sur Twitter : @SAPFrance.
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