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3 Essential Design Trends, October 2022

This month, it’s all about the images. Each of the design trends we spotted has to do with the images you select – or don’t select – for a project and how you use them.

Here’s what’s trending in design this month.

1. Floating Images

Sometimes you design off the grid intentionally. Other times you are designing on a grid that’s maybe not-so-obvious. One of these things is happening with the floating images website design trend.

Here, you’ll see images and image containers that don’t seem to have any direction with their placements. They may or may not include animation, that further emphasizes the floating effect.

Floating images can include:

Cutouts that aren’t anchored to anything or any container
Images that are scattered on the canvas
Images in oddball placements that don’t seem to serve a purpose
Any image or element with an obvious off-the-grid location or spacing
Images that use different orientations or lack depth for perception

The challenge with this style is that it can look cohesive and organized or can turn into a jumble of parts rather quickly. It can take a lot of user testing to find the right balance.

Repeat uses animated, outline-style images in the background that have seemingly random placements. The floating effect is further emphasized by animation and the overlapping of images and other elements.

HummingYard uses images in a container in the design but the placements don’t have obvious meaning. There’s also a floating leaf on the right side of the canvas and a call to action button that appears to be off the grid as well. Each of the elements seems almost haphazardly placed, creating a floating effect for the entire design.

Wealthsimple uses a bunch of smaller different images to create a floating cascade of elements. The three-dimensional icons almost look like they are falling down the screen. Some overlap text elements, but most do not. It all feels a little random, but the images do frame and help bring the eyes toward the center-screen text elements and call to action.

2. No Images

If floating images aren’t your thing when considering a trendy design element, maybe no images is the answer.

In this design trend, the aesthetic comes together without any true imagery. The design uses mostly text with maybe an icon, logo, or small divot. The result can be a fairly stark design, but there’s a distinct focus on the words.

This trend is not so difficult to design, but storytelling and language are vital if you want users to interact with the design. No images can sometimes be off-putting to users who are looking for something visual.

Fandes Consulting uses a super simple black and white design with a simple call to action on the homepage. The scroll cue has a nice animation that helps you get a little deeper into the design quickly. (There are also more interactive elements and images after the scroll.)

Diego also uses a simple and stark aesthetic for his website. Again, there’s a simple animation for engagement and there’s more color and some imagery beyond the scroll.

Ashfield MedComms has the most color of these no-image website examples. With a navy background and a green icon, you can feel your eyes moving more on the screen here. There’s also more to read and a scroll animation to further the engagement.

3. Merged Text and Images

The merged text and images trend is the most complex of these design examples. Here, designers are creating overlapping layers for text and image (or animated) elements on the screen so that there’s a lot to consume visually. This can be a highly engaging concept, but also one that’s difficult to develop.

This design trend can be immensely beautiful when done well. Layered elements are exciting and have a “designed” feeling to them.

The visual challenge is this: Maintaining the readability of words and letters, especially when you are thinking about the responsiveness of the website. Animation or motion can add another level of complication.

If you are planning a design like this, it is important to plan for breakpoints and even have a fallback for what to do when readability becomes a concern. The desktop and mobile aesthetics might have different feels here to ensure that you have an easy-to-understand visual theme for both.

The Most Dangerous Places for Sailors includes text and an image element (the ship) that are tucked behind an animated water layer. What’s especially nice about this design is how the water looks just as dangerous as the words convey thanks to motion and the shape and color of the graphics.

Meow overlaps text and an image in a way that almost obscured readability, but the word has enough context that it’s generally understood. If you click through, there’s a fun little animation with the cat as well.

Champoleon the Valley of Dreams tucks part of the text into the mountains for a foreground to text to background layer set that’s beautiful and unified. There are a lot of layers in this design, making it much more complex than it appears on the surface. On the scroll, the rest of the site continues this layered theme with text and images that overlap and share space.

Conclusion

Which of these image trends is most appealing to you? They are vastly different approaches to website design and can work for different projects in different ways. They also range in development complexity, from super easy to manage – no images at all – to potentially challenging – merged text and images.

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10 octobre 2022/par Service comm.

Getting Started With Robotic Process Automation

Actualités, Méthodes et organisation des process IT

Technologies such as artificial intelligence (AI), machine learning (ML), and natural language processing (NLP) have led the way to software robots that reduce the manual, time-consuming, and repetitive actions performed on digital platforms. The concept of automating tasks on digital platforms is called robotic process automation (RPA). RPA is a software robot that interacts with computer-centric processes and aims to introduce a digital workforce that performs repetitive tasks previously completed by humans. This Refcard introduces RPA technology, how it works, key components, and how to set up your environment.
Source de l’article sur DZONE

29 septembre 2022/par Service comm.

What Customer-First Web Design Looks Like

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The purpose of a website is to reach new customers and keep current ones engaged. Therefore, customer-first should be at the top of your list for design features. After all, without your clients, your business won’t grow or succeed.

Customer-first has been a buzzword for a few years now. In a nutshell, it’s easy to imagine what customer-first design means. The needs of consumers come before anything else. However, the concept isn’t quite as simple in practice. A lot of nuances enter the equation.

Just what does it mean to have a customer-first web design? What are the must-haves to reach users on their level and keep their attention for the long haul?

Embracing quality customer experiences has driven loyalty for as long as anyone can remember. However, we now live in a time of uncertainty, and when people leave companies on a dime if they’re dissatisfied with any aspect. So you must hit the high notes on every song – your website is your purest online persona and must engage users and keep them entertained.

Whether you embrace causes that matter to your customers and share information on them or tweak your design to meet accessibility guidelines, many factors come into play with a customer-centric design.

In a recent report, researchers found that about 88% of company leaders feel customer engagement impacts revenue. You can’t control every variable, but you can ensure your website hits all the strong points for a customer-first web design that grabs them and keeps them on your page.

Here are our favorite tips to create a customer-first approach. You may already be doing some of these things. Pick and choose what makes the most sense for your business model. Even small changes can have a big impact.

1. Know Your Customers

Before creating a website centered around your customers’ needs, you must know who they are. What are the demographics of your typical clients? Survey them and find out what their needs and expectations are. How can you best help them?

You may also want to survey them about your website. What’s missing that might help them? Is there anything they love? What do they hate? The more you know, the better your design can match their expectations. Create buyer personas based on their preferences.

At the same time, buyers will sometimes say one thing but actually feel another way. No one is quite sure why people do this when being surveyed. One way around that issue is to do some A/B testing to see how they actually feel about various changes. Do they respond the way you thought? What other adjustments need to be made?

2. Find the Right Color Palette

Different industries trend toward various hues. For example, businesses in the banking industry trend toward blues and occasionally reds. Blue elicits trust from users and has a calming effect. On the other hand, the fashion industry might tap into brighter shades, such as lime green. Think about what colors people expect in your industry, and then find your color palette.

Each hue has its emotional impact. For example, red is a color of power and can elicit excitement in the viewer. Choose your shades accordingly to get the most emotional punch possible.

3. Accept Feedback

One of the best ways to improve your site over time to match the needs and preferences of your audience is by allowing feedback. Add reviews, place a feedback form in your footer, and even send out requests for feedback to your mailing list.

It’s also a good idea to find a mentor who has been successful at running a business. Ask them to look at your site and give you advice. You might also enlist the help of a marketing professional.

4. Stick With the Familiar

Have you heard of Jakob’s Law? The rule of thumb states that people prefer common design patterns they’re most familiar with. So when they see a pattern they know, such as a navigation bar layout, it boosts their mood and improves their memory of the site.

When making edits, don’t make significant changes. Instead, implement minor adjustments over time to give your followers a chance to acclimate to the shift.

5. Cut the Clutter

If you want users to feel wowed by your page and engage, you have to limit their choices. Add in too many options, and they may not know where to go first.

Start by choosing an objective for the page. Cut anything that doesn’t point the user toward the goal. Ideally, you’d have a little info, an image, and a call to action (CTA) button. However, this may vary, depending on where your buyer is in the sales funnel and how much information they need to decide to go from browser to customer.

6. Choose Mobile Friendliness

Recent reports indicate about 90% of people use mobile devices to go online at times. With phones gaining greater capabilities and 5G bringing faster speeds to communities, expect people to use their mobile devices even more frequently for internet browsing.

Making sure your site translates well on smaller screens makes sense for your company and for your customers. Be sure to test everything. Click through all links. Fill in forms. Ensure images and text auto-adjust to the correct size, so people don’t have to scroll endlessly.

7. Make Multiple Landing Pages

Like most businesses, you probably have several buyer personas as you segment your audience. Don’t just create a single home page and expect it to fulfill the purpose of every reader. Instead, create unique pages for each persona to best meet their needs.

Make sure each landing page speaks in the natural language patterns of your specific audience. Think about the unique needs of each group. How do their pain points differ? How can you best meet their needs?

8. Keep Important Info Above the Fold

People are busy. They work, have families, and might visit your site on the 15-minute break they get in the afternoon. Most consumers want the information they need to decide and don’t want to dilly-dally around with other things.

Place the essential headlines and info they need above the fold, so they see it first. Make it as readable as possible by using headings and subheadings. Add in a few bullet points. People also absorb information easier in video format, so add a video highlighting your product’s or service’s main benefits.

You should also place a CTA button above the fold if it makes sense for your overall design. Keep in mind people may have visited and already read some of the information. Some users return just to sign up and want to find the CTA quickly.

Step Into Your Customers’ Shoes

Look at your site through the eyes of your audience. What works well? What needs to be adjusted? Over time, you’ll develop a customer-first web design that speaks to those most likely to buy from you. Then, keep making changes and tweaking your site until it hits the perfect balance for your customers.

Featured image via Freepik.

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24 août 2022/par Service comm.

Introduction to JWT (Also JWS, JWE, JWA, JWK)

Actualités, Méthodes et organisation des process IT

The security and privacy of users’ data have been a growing concern for the past few years. At the same time, JWT, as one technology to combat it, has been used more and more. Understanding JWT will give you an edge over the other software engineers. JWT might seem simple at first, but it is pretty hard to understand.

In this article, we will explore mainly JWT and JWS. In addition, we’ll also go through JWE, JWA, and JWK quickly. This article aims to make the reader understand the concept of JWT without diving too deep into the topic.

Source de l’article sur DZONE

29 juin 2022/par Service comm.

3 Essential Design Trends, July 2022

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There are a lot of dark, retro vibes trending in website design right now. Although there are still some light projects popping up – including a pastel trend below – a lot of what we are seeing has a quite moody feel.

Here’s what’s trending in design this month.

Pastel Color Palettes

Let’s start with the trend with a lighter feel – pastel color palettes. While much of the web is trending toward dark aesthetics, there’s a segment that’s going in the exact opposite direction. Those sites feature soft, pastel color palettes that serve as a balance to all the super dark websites out there.

One thing about this website design trend is that it jumps out because of the stark contrast with all of the dark color palettes out there.

Each of these designs seems to use a pastel color palette as the basis for a background. A blur effect is paired with the colors to use pastels in a way that has a natural feel without appearing too feminine or light.

Robust uses blue and earth tones for a pastel background that feels modern and strong when paired with the hard-edged headline font.

Atmos uses a light pastel theme that takes you through the clouds with blues, and pinks, and purples. The pastel color scheme works well with the content which is airline-themed and makes you feel like you are flying through the sky. The colors are also soft enough to provide an easy reading experience.

Klezma is another design with the same pastel background with graduated color. The peach tones are fairly neutral and give plenty of room to the content.

Fonts with a Distinct Retro Look

Every one of these websites uses a typeface with a similar look and feel. This retro headline style is trending in a major way.

The best way to use this design element is for short words. This typeface design isn’t meant for a lot of words or when readability is a high priority.

This style is all about creating a specific kind of vibe for your website. The typefaces in this trend have a quite retro look and feel with an almost 1960s or ’70s feel to them. The rest of the design mimics this feel as well with colors and surrounding elements that contribute to the overall look.

A couple of common elements here include the use of all capitals font sets and letterforms that include odd shapes and lines.

Sretks not only uses a retro typeface but bends and twists it a bit too to add to the old-school feel. The background color helps add to the groovy vibe.

Barge 166 uses a retro typeface with the same design feel as the other examples but with a sharper, more serif-style edge. It’s easier to read but still carries a retro look and feel. Use a typeface similar to this if you want to capture that retro font style for a trending look while maintaining as much readability as possible. This option works best for multiple lines of words in a large size.

Picky Joe uses a retro typeface with rounded letters and a bit of a tilt to the characters to create a distinct feel. This is definitely a style that has to be used sparingly but can be a fun option, depending on the content of your website design.

Dark “Product” Sites

Dark mode design is probably the biggest design trend of 2022. Everywhere you look, websites are using dark color palettes and styles. Designers are creating more projects with a dark/light toggle so users can control their experience.

This visual concept is carried over to website designs that feature products as well. This is one of the last places the dark aesthetic had not touched. It’s been a bit of an unwritten rule that product images should be on white or light backgrounds to help make them easy to see and inspect digitally.

This design trend bucks that idea and features products on dark backgrounds – some with so little contrast that you almost have a hard time seeing the products. (Maybe these brands are banking on the idea that you already know them or are selling a lifestyle product.)

HQBC sells bike accessories such as glasses and helmets and the site has a sleek look and feel. You know it is cool from the second you land on it. The question though – is there enough visual information with the dark background to help you make a purchase? This design probably works because it only encourages you to find a physical location to make a purchase rather than buy online.

Doggystyle Shop also banks on the idea of you knowing the shopping experience or brand when you arrive. What the design does do though is put products on white backgrounds after you have clicked through far enough to make a commitment to buy. This helps you see the product well one final time before making a purchase. (The challenge is that it is three to four clicks in for the most part.)

FirstFit uses the design trend in a way that’s similar to the first example. They are showing a product, but not actually trying to convert sales on the website. Other links take you to more product information and content – using a lighter background and color scheme – and the dark background with the product serves mostly as a highly visual landing page that will help entice users to learn more. When it comes to dark mode and products, this seems to be the best option for most website designs.

Conclusion

The state of the world around us and our emotions can play hard into websites and other design projects. Some of the darker elements that are popular now may be a reflection of that or it could be more of a lean into dark mode schemes.

Either way, the web has a pretty dark feel right now.

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27 juin 2022/par Service comm.

A Brief History of Responsive Web Design

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Websites haven’t always been as adaptable as they are today. For modern designers, “responsivity” is one of the most significant defining factors of a good design. After all, we’re now catering to a host of users who frequently jump between mobile and desktop devices with varying screen sizes.

However, the shift to responsive design didn’t happen overnight. For years, we’ve been tweaking the concept of “responsive web design” to eventually reach the stage we’re at today.

Today, we’re going to take a closer look at the history of responsive web design.

Where Did Web Design Begin?

When the first websites were initially created, no one was worried about responsivity across a range of screens. All sites were designed to fit the same templates, and developers didn’t spend a lot of time on concepts like design, layout, and typography.

Even when the wider adoption of CSS technology began, most developers didn’t have to worry much about adapting content to different screen sizes. However, they still found a few ways to work with different monitor and browser sizes.

Liquid Layouts

The main two layout options available to developers in the early days were fixed-width, or liquid layout.

With fixed-width layouts, the design was more likely to break if your monitor wasn’t the exact same resolution as the one the site was designed on. You can see an example here.

Alternatively, liquid layouts, coined by Glenn Davis, were considered one of the first revolutionary examples of responsive web design.

Liquid layouts could adapt to different monitor resolutions and browser sizes. However, content could also overflow, and text would frequently break on smaller screens.

Resolution-Dependent Layouts

In 2004, a blog post by Cameron Adams introduced a new method of using JavaScript to swap out stylesheets based on a browser window size. This technique became known as “resolution-dependent layouts”. Even though they required more work from developers, resolution-dependent layouts allowed for more fine-grained control over the site’s design.

The resolution-dependent layout basically functioned as an early version of CSS breakpoints, before they were a thing. The downside was developers had to create different stylesheets for each target resolution and ensure JavaScript worked across all browsers.

With so many browsers to consider at the time, jQuery became increasingly popular as a way to abstract the differences between browser options away.

The Rise of Mobile Subdomains

The introduction of concepts like resolution-dependent designs was happening at about the same time when many mobile devices were becoming more internet-enabled. Companies were creating browsers for their smartphones, and developers suddenly needed to account for these too.

Though mobile subdomains aimed to offer users the exact same functions they’d get from a desktop site on a smartphone, they were entirely separate applications.

Having a mobile subdomain, though complex, did have some benefits, such as allowing developers to specifically target SEO to mobile devices, and drive more traffic to mobile site variations. However, at the same time, developers then needed to manage two variations of the same website.

Back at the time when Apple had only just introduced its first iPad, countless web designers were still reliant on this old-fashioned and clunky strategy for enabling access to a website on every device. In the late 2000s, developers were often reliant on a number of tricks to make mobile sites more accessible. For instance, even simple layouts used the max-width: 100% trick for flexible images.

Fortunately, everything began to change when Ethan Marcotte coined the term “Responsive Web Design” on A List Apart. This article drew attention to John Allsopp’s exploration of web design architectural principles, and paved the way for all-in-one websites, capable of performing just as well on any device.

A New Age of Responsive Web Design

Marcotte’s article introduced three crucial components developers would need to consider when creating a responsive website: fluid grids, media queries, and flexible images.

Fluid Grids

The concept of fluid grids introduced the idea that websites should be able to adopt a variety of flexible columns that grow or shrink depending on the current size of the screen.

On mobile devices, this meant introducing one or two flexible content columns, while desktop devices could usually show more columns (due to greater space).

Flexible Images

Flexible images introduced the idea that, like content, images should be able to grow or shrink alongside the fluid grid they’re located in. As mentioned above, previously, developers used something called the “max-width” trick to enable this.

If you were holding an image in a container, then it could easily overflow, particularly if the container was responsive. However, if you set the “max-width” to 100%, the image just resizes with its parent container.

Media Queries

The idea of “media queries” referred to the CSS media queries, introduced in 2010 but not widely adopted until officially released as a W3 recommendation 2 years later. Media queries are essentially CSS rules triggered based on options like media type (print, screen, etc), and media features (height, width, etc).

Though they were simpler at the time, these queries allowed developers to essentially implement a simple kind of breakpoint – the kind of tools used in responsive design today. Breakpoints refer to when websites change their layout or style based on the browser window or device width.

Viewport Meta tags need to be used in most cases to ensure media queries work in the way today’s developers expect.

The Rise of Mobile-First Design

Since Marcotte’s introduction of Responsive Web Design, developers have been working on new ways to implement the idea as effectively as possible. Most developers now split into two categories, based on whether they consider the needs of the desktop device user first, or the needs of the mobile device user. The trend is increasingly accelerating towards the latter.

When designing a website from scratch in an age of mobile-first browsing, most developers believe that mobile-first is the best option. Mobile designs are often much simpler, and more minimalist, which matches a lot of the trends of current web design.

Taking the mobile first route means assessing the needs of the website from a mobile perspective first. You’d write your styles normally, using breakpoints once you start creating desktop and tablet layouts. Alternatively, if you took the desktop-first approach, you would need to constantly adapt it to smaller devices with your breakpoint choices.

Exploring the Future of Responsive Web Design

Responsive web design still isn’t perfect. There are countless sites out there that still fail to deliver the same incredible experience across all devices. What’s more, new challenges continue to emerge all the time, like figuring out how to design for new devices like AR headsets and smartwatches.

However, it’s fair to say we’ve come a long way since the early days of web design.

Featured image via Pexels.

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1 juin 2022/par Service comm.

20 Best New Sites, June 2022

Actualités, Actualités

This month’s collection of the best new sites is a mixed bag. Positivity remains from last month’s edition, and what we’re seeing is designers being far more ambitious for the experiences they create.

We have a couple of sites helping to alleviate the damage of war, some unusual approaches to topics that are normally very dour, and some excellent portfolios to be jealous of. Enjoy!

Sarah Fatmi

Characterful illustration and desktop sideways scrolling make this portfolio site for illustrator Sarah Fatmi stand out.

Vestiaire Impact Report

Green is the new black, and fashion resale platform Vestiaire presents its green credentials in an informative and engaging way.

Houseplant

Houseplant is a collection of cannabis-related products designed by Seth Rogen and Evan Goldberg; this site is a lot classier than the average headshop.

FreshCut BarberShop

The site for FreshCut BarberShop is modern, bold, and gets its message across clearly, even if the user doesn’t read French.

Feed The 300

Feed the 300 is an appeal in aid of the animals in Ukraine’s zoos. It is very simple in concept and design, but endearing animated line drawings give it character.

Honeymoon Chicken

Luscious photography combined with surprisingly delicate illustrations makes Honeymoon Chicken very inviting.

Patachou Inc

Patachou Inc operates a group of eateries and the site does a good job of conveying both the very different individual brand identities of each establishment, and the common ethic behind all of them.

Living With OCD

Many design studios do showcase projects, and Living With OCD by designedbyla is one of the more publicly beneficial, and well-executed, examples around.

Aro

Aro is a product with a very simple concept — basically, a box to put away a phone, that also charges it — but this website does a great job of increasing the product’s desirability.

Kim Kniepp

The navigation on this site for Kim Kniepp’s design studio feels very interconnected, an effect heightened by the overlapping masonry grid.

Triniti

There is a calming, reassuring quality to the color used here for Pan-Baltic law firm Triniti. The perpetual motion style hero video adds a confident, soothing touch too.

Herezie

Creative agency Herezie uses saturation and gradual color changes to pleasing effect in this confident, assured website.

MetalColor

The color choices in this site for MetalColor, and how they are used, succeed in evoking what results the company could achieve without focusing on the less glamorous parts of the process.

Gras

Architecture and design studio Gras goes for a clean feel with an irregular grid layout and carefully curated images. The blog sidebar works well too.

Vendredi Society

Dark green and bright yellow make a strong statement in this portfolio site for brand strategists Vendredi Society.

HUB

HUB describes itself as a progressive property developer and this site does a great job of leaving behind the corporate image usually associated with property developers.

Nowhere Bakery

Nowhere Bakery makes vegan, paleo, gluten-free cookies, which don’t sound all that appealing on paper. This site manages to make them seem both really tasty and healthy.

Apotheke zur Triumphpforte

The botanical illustration style images on Apotheke zur Triumphpforte’s site help create an approachable brand identity while adding visual interest.

B!POD

A good balance of images, animation, and illustration combine to create an impactful presence for B!pod’s first product, a food vacuum storage system.

The New Exhibition

The New Exhibition is a showcase platform for Ukrainian creatives — type designers, illustrators, graphic designers, photographers, and others — whose ability to get work has been affected by war.

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23 mai 2022/par Service comm.

What Even Is Web Design in 2022?

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The term “web design” refers to the process of planning, organizing, and editing content online. On the surface, it seems like a simple enough concept. However, the reality is what we consider “web design” can change over time, influenced by our perception of the “web.”

In 2022, a professional web designer might create custom websites from scratch, but they may also be responsible for:

UX Design: Creating elements focused on user experience
App design: Building digital components of a website or online experience.
Theme design: Creating visual tools for supplementing web design.

Web design isn’t just about making a site look attractive anymore. The definition goes beyond the aesthetic to include a complete consideration of the functionality, performance, and abilities of countless assets we engage within the digital world.

What is Web Design? The Definition Today

Web design is the practice responsible for creating a website’s overall look and feel or web asset (such as web and mobile apps). It involves the process of planning and building elements of your project, from structure and layout choices to graphics and presentation.

Web design has various components that work together to create the final “experience” of a website, including graphic design, interface design, user experience design, search engine optimization, content creation, etc. These elements determine how a web asset looks, feels and performs on various devices.

Though the definition of web design in 2022 has evolved, it’s still different from web development, which refers to the actual coding which makes a website work. When you’re building a website, you’ll need web design and web development.

Elements of Web Design in 2022

When designing a website, modern designers need to consider two overlapping concepts: the overall appearance of the website and its functionality. The proper connection between these elements will maximize the site’s overall performance and usability, and make a design more memorable (for all of the right reasons).

Let’s break down the elements of web design into its visual and functional components.

Visual Elements of Web Design

Visual elements of web design influence how a design looks. The various visual components of a design should still follow the basic principles of graphic design. In other words, designers should be thinking about contrast, balance, unity, and alignment simultaneously. The visual elements of web design include:

Written copy and fonts: A website’s appearance and the text on the site often go hand in hand. Designers need to work together with content writers to ensure written copy makes sense structurally and uses the correct fonts for legibility.
Colors: Colors for web design are usually chosen based on factors like color psychology, which demonstrates a color’s ability to affect how someone feels, and branding. Most brands have specific colors they use consistently throughout their visual assets; this helps create a sense of cohesion and unity in designs.
Layout and spacing: Layout and spacing influence how content is arranged in an app, website, or another visual asset. The right layout helps to create a visual hierarchy, guiding a viewer through a page and drawing their attention to the correct information in order. Spacing helps to separate components on a page and create legibility.
Images, icons, and shapes: Images, icons, and shapes help convey significant amounts of information. The right ideas and icons can strengthen a brand message, direct a customer’s attention using a web app, and bring context to a design.
Videos and animations: Videos and animations are becoming increasingly common in today’s web design strategies. Videos can include 360-degree videos, which help immerse someone in a space, video streams, and short content clips.

Functional Elements of Web Design

Functional elements in web design are the practical components designers need to consider to ensure websites and assets work as they’re supposed to. A website, app, or any other web asset needs to function correctly to be accessible to users.

Functional elements of web design may include:

Navigation: The navigation elements of a website or app are among the main components determining whether a site is functioning properly and ensuring a good user experience. Audiences need to be able to move around the app or website quickly.
User interactions: Your site visitors may have multiple ways of communicating with your web app or website, depending on their device. You’ll need to make sure people can scroll and swipe on smartphones and tablets and click on desktops. If your website has VR or AR elements, you’ll also need to consider these immersive components in your design.
Speed and performance: While web development elements can also influence a web design’s speed or performance, it’s also essential for a designer to show elements of the composition don’t weigh down the functionality. Designs need to load quickly and correspond with the demands of browsers on various devices.
Structure: A website’s structure plays a critical role in user experience and SEO requirements. Users need to easily navigate through a website without encountering any issues like getting lost or ending up on broken pages.
Compatibility: A good design should look perfect on all devices, from a wide range of browsers to the various devices users might leverage today.

What Does Good Web Design Look Like in 2022?

More than ever, achieving high-quality web design is crucial to success in any industry or landscape. More than half of the world’s population is active online. If you’re not appealing to this audience correctly, you’re missing out on endless opportunities.

Notably, while elements of good web design can be subjective, such as which themes or colors someone might prefer for their website, the underlying foundations of strong web design are the same for everyone in 2022.

Good web design is any design that looks good, performs as it should, and delivers the best possible experience to your target audience. Effective web design should include components like:

Effective use of white space for organization and structure.
Clearly presented choices and navigation options for the user.
Clear calls to action to drive user activities from one page to another.
Limited distractions and a straightforward user journey.
No clutter or unnecessary components irrelevant to the needs of the user.
Responsive, flexible design accessible on any browser or device.
High-quality content and images are designed to hook a reader’s attention.
Appropriately sized fonts and legible typography.
A good balance between images and text on a page.

Other elements like eye-catching imagery and professional photography can help your web design stand out. Using the right building blocks, like a strong color palette and the right shapes or icons in your design is helpful.

Of course, there is some scope for variation in good web design. A web designer in 2022 needs to be able to adapt their use of the various essential elements of design to suit a specific target audience or the unique identity of a brand.

What Doesn’t Work for Web Design in 2022?

Just as web design elements seem to appear consistently in all excellent examples, there are also parts of web design we’ve left behind over the years. Simpler, more straightforward designs have replaced cluttered spaces, flashing images, and endless animations.

The focus in 2022 is on creating an experience that’s simple, engaging, and intuitive, capable of speaking to the right audience without confusion or being visually overwhelming. In most cases, some of the top components to avoid include:

Clunky performance: Non-responsive website design, slow pages, and other examples of clunky functionality are a no-go in 2022. Websites need to be quick and responsive.
Distracting content: Flashing images, animations, and complex backgrounds are a thing of the past for a good reason. Websites today need to be clean, simple, and clear. Any elements which don’t add to the value of the design should be removed.
Generic content: Filler text, irrelevant stock photos, unclear buttons, and links can be removed from today’s website designs. A web design should be specific to the audience’s needs and the brand’s identity. Generic components don’t work.

Creating Web Designs in 2022

Today, the underlying definition of web design has a lot of similarities to the definition we’ve known for several years already. Creating a great website or web asset still requires focusing on user experience, aesthetic appeal, and functionality. However, today’s web designers generally have more components and different devices.

Web design in 2022 is about creating high-quality experiences for customers that can support various environments and devices. The best web designs are aesthetically appealing, functionally reliable, and capable of adhering to the latest trends in web creation, like augmented reality, 360-degree video, and ultra-high resolution.

Featured image via Pexels.

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18 mai 2022/par Service comm.

20 Best New Sites, May 2022

Actualités, Actualités

Sometimes it’s easy to feel like the world is going to pieces all around us, especially when we’re doom scrolling Twitter between news alerts every few minutes. But if we step back a little, things may not seem so bad.

On the web, we see companies and individuals taking a positive stand, making changes, and carrying on despite challenging circumstances. So in this month’s collection, we celebrate confidence and accentuate the positive, as the song says. Enjoy!

Plastic Bionic

The ‘change view’ option is well used in this portfolio site for Plasticbionic design studio. The grid view is especially pleasing.

Fabricca

Creative agency Fabricca has gone for a simple look, with some appealing illustrations and custom icons.

Normand

The color scheme and display font choice (Knockout) make a strong statement here for law firm Normand.

Dumpling Delivery

We all need some bored-on-a-slow-friday-afternoon distraction from time to time, and Mailchimp delivers the goods here.

OTR

OTR is a mental health service for young people aged 11-25. The site does a great job of feeling approachable and friendly to younger users while not being condescending, cutesy, or childish.

neueMeta

Good use of block color adds extra depth to this otherwise brutalist portfolio site for neueMeta design studio.

Vitra Chair Finder

This interactive questionnaire helps the customer identify the best chair for their needs. The animation is done well here, and a page of swirling Vitra chairs is a lovely thing to see.

Chia Studios

A good balance here of serious and fun in Chia Studio’s portfolio site, professional but friendly.

Sagmeister 123

The concept behind this limited clothing range designed by Stefan Sagmeister is that, taking the long-term view, the world is actually getting better. As such, the Sagmeister 123 site has an overall feeling of quiet positivity. And a koala.

RecPak

RecPak is a meal replacement shake designed for taking during outdoor activities. The site has an active, dynamic feel that works well to convey a sense of rugged outdoor adventure.

Alicia Moore

This site for Alicia Moore clothing brand oozes style and sophistication with soft colors and beautiful fashion photography.

Think Packaging

Think Packaging’s website has a bright, bold, fun feel. Case studies are well presented visually but keep text to a minimum.

BP&O

Brand design and packaging blog BP&O has added extended content for subscribers, and their new site is a pleasure to browse.

The Future Factory

The Future Factory is a business lead generation agency, which doesn’t sound, well, a bit dull. But, some funky animation and slightly quirky type certainly do not convey dullness.

Polybion

Polybion’s new website has a spacious feel with a rich color scheme adding a sense of confidence and brand maturity.

The Empathy Experiment

The Empathy Experiment is an interactive ‘game’ from digital agency media.monks that examines empathy and inclusivity in the workplace while at the same time showcasing some technical skills.

Belle Epoque

The opening scroll on Belle Epoque’s site is really pleasing, and the random floating shapes are intriguing.

Richard Ekwonye

Richard Ekwonye’s portfolio site is clean and straightforward. Skills are on display, but without intruding on the content.

SND

SND has created UI sound kits. The site is as simple as it could possibly be, and yet it is impossible not to investigate all the sounds and start imagining where you could use them.

KMZ Industries

Regular readers will know how much we like technical/industrial-made-interesting sites, and this one for KMZ grain storage systems is a perfect example.

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25 avril 2022/par Service comm.

Psychology in Web Design: How to Use it Right

Actualités, Actualités

We all know that psychology is a powerful tool. When used correctly, it can influence and persuade people to take action. In the world of web design, this is extremely important.

If you want to create an effective website that converts visitors into customers, you need to leverage web design psychology. Keep reading to find out more.

What Is Web Design Psychology?

Your website design shouldn’t just make your website pretty. It should impress your visitors, hold their attention, and lead them to action.

That’s where web design psychology comes in. Each color, typeface, and space has a psychological significance, helping people connect to your website. These elements trigger subconscious reactions, which you must leverage to get that desired action.

It takes seconds for people to decide whether your website has all the choices and information you need. Web design psychology helps you, the designer, understand these subconscious processes and how to harness them.

The Benefits of Using Psychology in Web Design

The primary benefit of leveraging psychology in web design is talking to people in their language. It’s also talking in your language and finding common ground. That’s how you can build trust.

You want to use familiar colors and patterns, elements that make you stand out but also connect to people. You need visitors to understand what your website is about and where they can get more info quickly. Then, you have to push the right triggers. Comic Sans, for example, is a superb trigger, and we’ll discuss it below. Color, space, and lines also create a specific impact on how people perceive your website.

More importantly, all these elements set the tone for visitors’ engagement with your website.

How to Use Psychology in Web Design

Now you understand why knowing the basics of human psychology is essential in web design. Let’s see how you can leverage it!

1. Arrangement

Gestalt psychology shows how these elements below influence your visitors:

Similarity — people perceive similar objects as the same or at least part of the same concept.
Proximity — things close to each other are perceived as part of the same group.
Continuity — you want your visitor’s gaze to move naturally from one element to another.
Closure — an object that’s not entirely closed is still perceived as a whole because people’s brains will always fill in the gaps.
Figure and ground — people simplify images into the main objects they’re looking at (the figure) and the other elements (background).

The Target Jobs website is an excellent example here because:

Similar objects are grouped: notice how the first three images show happy young people in diverse professional environments. This placement suggests that Target can help anyone find their dream job.
These pictures are placed near specific keywords: the young people laughing are placed right next to the CTA “Explore opportunities.” Thus, Target Jobs is associated with your happiness and your future chances.
The colors, font, and spaces enable a smooth transition: users are directed to keep scrolling down, going from one section of the webpage to the next. Also, notice how each section has its own theme, centered on Target Jobs’ benefits.
The contrasting colors (orange, white, purple, etc.) leverage the figure-and-ground technique: therefore, focusing on one section makes the others become part of the background. The benefit here is that your attention isn’t split into a million pieces; you can focus on one thing at a time and understand what Target Jobs is trying to tell you.

2. Shapes

Each shape has a different subconscious association:

Triangles and squares represent professionalism, strength, and power.
Circles, ovals, and ellipses symbolize relationships, love, and unity.
Horizontal lines give a sensation of calm and community.
Vertical lines represent strength and action.

Just look at the AT&T website. Everything showcases community and tranquility, from the round logo to the horizontal lines delimiting each section.

But this website is anything but dull. Notice how each CTA button (“learn more,” “enroll now”) is followed by a tiny arrow. This shape uses a square angle split into two acute angles by the arrow’s body. As such, although small, the arrow suggests action and strength. Besides, the sections are arranged in squares, again a symbol of decision and power.

3. Space

No matter what industry your business is part of, space is essential in web design. Don’t clutter your web pages even if your natural impulse is squeezing in as much information as possible.

Use plenty of white space and try to have a minimalistic approach. Identify the unique selling point on each page and help people focus on that.

Check out the DOGUE webpage. White spaces separate each essential element, so each section is presented clearly. The first thing you notice is the title and the image with the happy dogs. Then, your gaze moves to the slogan on the right-hand side. After that, you notice the sections below that huge “Dogue.” The next part of the website highlights the company’s services (e.g., groom, dine, play, etc.). Notice how each service is represented through a quick, easy-to-get keyword. Besides, the images depict these keywords perfectly. Even better, these images have whitish-grey backgrounds that blend with the white spaces between them. So although the website is more crowded than others, you won’t perceive it as messy or unclear.

SendInBlue, an email marketing service, uses a similar white space approach to their design, and it works great because website visitors can find what they want with much more ease, and it generally looks much cleaner.

4. Color

The right colors can attract attention, maintain interest and even lead to action. Besides, color increases brand recognition by 80%.

Here’s the bare minimum you have to consider:

Your purpose — what do you want visitors to do when they land on your page? For example, if you want visitors to fill out a form, you might want to use a color that stands out and is easy to see. Although blue is the safest choice because it’s most liked, red elicits more action.
Your audience — cultures have different associations with color. For example, in the Western world, white represents purity. However, white is associated with death and mourning in Asia.
The mood you want to create — do you want your website to be professional? Relaxing and calming? Exciting and energetic? How do you want your brand to be perceived?

The Moat front page is a fantastic example of color:

The purple and orange create a delicious contrast that points visitors in the right direction. Notice how each CTA is orange — an action-eliciting color.
Purple suggests calmness, bravery, and wisdom. It’s an excellent hue for your background because it’s so stabilizing.

Lending Bee Singapore uses color and white space to showcase user-generated content on its webpage:

Another excellent example of combining different colors to build trust is Identity Guard’s website, which provides identity theft protection services. As you can see on the website, they use a minimalistic white color combined with green, which is the official color at Trustpilot (one of the most popular review directories). This color selection helps to highlight the veracity of reviews along with the mention that these reviews are taken from Trustpilot.

5. Typefaces

A good web design is like a good outfit: it should be eye-catching but not too over the top.

The same is true of typefaces.

While a website should use various typefaces to add interest, it’s essential to use them in moderation. Too many different typefaces can be overwhelming and make your site look cluttered.

Instead, focus on using a few critical typefaces throughout your site, and use variations (like bold or italics) to add visual interest. For example, you might want to use a serif typeface for your headlines and a sans serif typeface for your body text.

Beyond simply looking good, fonts can also be used to guide users towards taking specific actions. For example, Sans-serif fonts like Arial or Helvetica are generally considered to be more readable online, making them a good choice for body text. On the other hand, scripts and decorative fonts are better suited for headlines or calls to action, as they help draw attention to essential elements on the page.

Marvel’s Captain Marvel page looks like something a 10-year-old would have designed in the 1990s. This web page is horrible from the glitters, gifs, crowded space, and the abominable Comic Sans typeface.

And that’s the point; avoiding plot-spoilers, Captain Marvel is linked to the 90s, and the retro look is part of that message. The moral of the webpage is that sometimes you have to be brave and break the rules if you want to convey a certain feeling to your audience. Marvel manages to do that with its simple design that acts as a time machine into the long-long-loooong past nineties.

Wrap Up

If you want to keep your website visitors’ attention, maintain interest and lead to action, it’s essential to use the design principles above. By leveraging space, typefaces, arrangement, shapes, and colors in your web design, you can create a website that is both visually appealing and effective at getting your message across.

However, these principles are just guidelines. You should stay brave and use your intuition. Remember that the point of web design is speaking to your audience using their language.

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20 avril 2022/par Service comm.