1. BeTheme &#8211; The Biggest Multipurpose WordPress Theme with 650+ Pre-Built Websites

The post 10 Top WordPress Themes for 2022 first appeared on Webdesigner Depot.

18 janvier 2022/par Service comm.

The Top 5 Form Types to Use in Your Web Design

There are a lot of factors that contribute to a better user experience on a website. Pages need to load quickly to give users peace of mind and efficiency. Navigation must be clear and straightforward, with direct pathways for visitors to follow when finding your contact pages, blog posts, and products. Your colors need to work seamlessly together while providing just enough contrast in the areas that need it most.

Excellent user experience needs to be considered for every part of your website that acts as a touchpoint with a potential customer or user.

One of the most significant touchpoints of all is your forms.

All websites need some form of interactive content to thrive. Users need to be able to do something with the site, whether it’s looking for information with a search bar, contacting a team for a quote, making a booking, or completing a purchase. Forms power the majority of the interactive activities available on websites.

If you know how to master great UX on a form, you can contribute to more meaningful interactions between your brands and their customers. But not all web forms are the same. Here are some of the top types of forms you need to master and how you can optimize them.

The “Opt-In” Form

The Opt-in Form is probably the best-known form in the digital landscape. It’s essentially a form that asks visitors to “opt-in” to a specific offer. Sometimes, this means signing up for a webinar; other times, it’ll be agreeing to an email newsletter or a regular series of blog updates.

Opt-in forms grab attention quickly and ask for something specific from the audience. For instance, this example from HuffPost encourages visitors to “Subscribe to the Morning Email.”

Opt-in forms are all about generating action.

Sometimes, they’re placed at the bottom of a landing page after a company has had a chance to explain precisely what they’re offering. Other times, you’ll find the opt-in form situated on a sidebar of a website, constantly enticing people to “sign up” if they like what they see on a blog post or article.

It’s also common for opt-in forms to appear as pop-ups and exit pop-ups on modern websites. For example, a brightly colored opt-in form that promises an immediate benefit to a customer could encourage them to hand over their details before they abandon your website.

How to Design a Great Opt-In Form

So what kind of best practices go into an excellent opt-in form?

Start with simplicity: If you’re asking your visitors to do something, don’t overwhelm them with too big of a request straight away. Keep the form short and simple, so it doesn’t seem like too much extra work for the visitor. Something like “Subscribe to our newsletter” should ask for nothing more than an email.
Highlight the benefits: Most customers won’t want to give you a place in their inbox or the opportunity to interact with them further unless you can offer something in return. Even if you’re asking for something small, like an email address, let the customer know what’s in it for them. In the HuffPost example above, the company highlights that you can wake up to the day’s “most important news.”
Give the visitor the power: Let your visitor know they’re in control here. They want to see that they’re getting exactly what they need from you in exchange for their contact details. This means reassuring them that their email address won’t be used for spam, like H&B Sensors does here:

The Contact Form

The Contact Form is another crucial part of building an effective UX for your website – but it’s also an element that web designers and business owners often overlook. When customers decide they want to learn more about a business, they need a quick and easy way to get in touch.

Contact forms need to be easy to find and use on any website. Usually, your user will expect to see a link to the contact form situated somewhere at the bottom of your webpage. It might be called “Contact Us” or “Customer Support.” Avoid anything that would go over the user’s head.

Aside from being easy to track down, your contact form also needs to reassure an audience that they’re making the right decision by getting in touch. Therefore, the content needs to be short, sweet, and authoritative—highlight why the user might contact your company and how they can do so.

Avoid any unnecessary information in the contact form. For example, you don’t need to know your client’s age and their job to answer a question about where their nearest physical branch is. Keep form fields to the point, or you’ll chase customers away.

How to Design a Great Contact Form

Design something personalized but straightforward to make the most of your contact form. Use features like smart content and conditional logic, if possible, to adapt the page to the user’s needs. Dynamic content is becoming increasingly valuable these days. Other best practices include:

Set the right expectations: Let your customers know how active you are and how quickly they can expect to hear back from you. Imagery and the right fonts can also set expectations about the kind of communication your audience can expect. For example, this contact page from the Marvel app is fun and playful, like the company itself:

Provide multiple options: If your customer doesn’t want to use your contact form, give them another way to get in touch. Ensure the contact page includes information like where to find you on social media and your professional phone number.
Simplify things on your end: To ensure that you can contact your audience as quickly as possible, allow your customers to choose a specific subject that their query is connected to. Allowing them to choose “Sales” or “Order issues” means you can automatically direct the message to the right team member on the back-end.

The Online Payment Form

Sometimes, when your customers have seen what you have to offer and they’ve checked out the competition, they decide to go ahead with their purchase. To facilitate this, you’re going to need an online payment form. Online forms ensure that your customers can safely enter their credit or debit card details to purchase whatever you have to offer.

Most payment processing companies like PayPal, Square, and Stripe come with payment forms included, so you can easily embed them into a website in minutes. However, there’s always the option to customize those payment forms.

For instance, ideally, you’ll need a payment form that keeps your customer on the same page, so they don’t have to log into another browser to make their purchase. The fewer transitions your client has to make, the safer they’ll feel.

How to Design a Great Payment Form

When designing any payment form, simplicity and security are the two most important factors. Your customer should be able to enter their information quickly and easily and get through the transaction process without worrying about their details.

Remember to:

Keep it simple: The fewer fields the visitor has to fill out, the better. Customers still feel uncomfortable sharing personal information and payment details online. Make the experience as painless as possible. If your client already has an account with your business, you might create a system that automatically fills some of the fields, such as their email address, name, and billing address.
Offer the right integrations: The proper payment forms will integrate with the payment services your customers prefer to use. Options include PayPal, Stripe, Square, Verified by Visa, and Mastercard. Get a developer to integrate the right APIs with your form to give your customers the broadest range of options.
Ensure security: Give customers peace of mind by providing as much security evidence as possible. An SSL certificate that places the padlock on the top of the browser next to the URL is a great way to make customers feel more secure. Integrating verification options so your customers can avoid fraud issues is another significant step. Sometimes just putting logos from the card types you accept on the page will make a customer feel more secure.

Support Forms

Some companies bundle the contact form and the support form together. Others have a separate support form to get their queries routed directly to the people most capable of helping them. If you want to take the second route, it might be a good idea to design a “help” section on your website where you can locate the support form.

The “Help” section on a site often appears alongside other links on the footer. For instance, it could appear alongside “About” links and “Contact” options. Here’s an example of Hubspot’s Customer Support options:

The best customer support pages come with various ways for clients to help themselves and find answers to their most pressing questions. For example, you might have a search bar where your audience can search for the answers to their queries or a knowledge base full of helpful blogs.

Hubspot allows users to choose between a blog, knowledge base, academy training center, community forum, developer discussion board, and assistance from a certified partner.

How to Design a Great Customer Support Form

Designing a good customer support form is about getting your audience the information they need as quickly as possible. Once again, you’ll need to stick to as few form fields as possible here to avoid angering an already frustrated customer. Also, remember to:

Ask for the right information: Find out what the query is about by giving the customer a drop-box menu full of possible topics to choose from. If you need a product reference number or something similar, ask for that at the top of the form, then allow the customer to provide extra information about their query underneath.
Set expectations: Let your customers know when they can expect to get a response to their concerns and provide them with advice on what to do next. For instance, you could invite them to check out your knowledge base while they wait for a response.
Keep it simple: Avoid using technical jargon on your support request forms. Be direct in your requests for summaries of the issue at hand, contact information, and other supplemental data.

Customer Feedback Forms

According to Microsoft, around 96% of customers say that customer service is crucial in determining their loyalty to a specific brand. Another 52% of global customers believe that companies need to respond to the feedback provided by customers.

To ensure your customer service strategies are on-par with what your customers expect, you need to get feedback from your audience. That’s where a feedback form comes in. Customer feedback forms often appear after a client has finished purchasing on the “thank you” screen. They may also occur after a customer has completed a service interaction online.

Here’s an example of an Apple feedback form:

How to Design a Great Customer Feedback Form

By leaving you feedback, your customer is doing you a massive favor. They’re giving you a chance to learn from your mistakes and improve the service you can give next time around. Feedback is one of the best tools for any business that wants to grow and thrive.

If you want your customers to use your feedback forms, you’ll need to make them as simple as possible. Your customers don’t have time to waste on a complex form.

Don’t make any fields mandatory: Don’t stop your customers from submitting a form unless they’ve completed every field. Allow them to enter the information they consider to be the most important, and that’s it. You can even fill some of the form out for your customer, if possible, by entering their name and email address if they’re already a member of your site.
Make it mobile responsive: Remember there are around 3.5 billion smartphone users worldwide. You can’t afford to lose feedback because your form isn’t responsive. Every form should look and feel incredible on any device.
Include a rating option: If your customers don’t have much to say about your service, or they’re not wordsmiths, they might prefer a rating option instead. A one-to-five rating system that allows your customer to judge your product or service on a scale of poor to wonderful is a great way to gain quick information. Check out the Uber Engineering example here:

Though you can pre-enter some information on a feedback form to make your customer’s life easier, don’t overstep your bounds. Adding your customer’s email address to the form is fine if they’re already a customer with you. Pre-selecting the “very satisfied” rating above would look presumptuous.

Top Tips to Improve Every Form Design

The online form is an essential part of any web design project, but it’s also frequently overlooked. Unfortunately, without a good set of forms, your customers will struggle to interact with your company in a meaningful way.

When creating any form, remember:

Reduce friction: Reduce the friction for your customers by asking as few questions as possible. The less your customer has to answer, the better. If you can pre-populate forms with information like your customer’s name and email address, this could help.
Keep it simple: Make sure that the form is clean and easy to use. Your customers shouldn’t be confused about where to click or how to submit their information. A single-column design is often better than a multi-column option.
Be clear in error messages: Don’t just tell your visitors that something has gone wrong. Let them know what they need to do to submit the form successfully. If possible, use inline validation with real-time feedback to let your audience know that you recognize the information they’ve submitted.
Keep data secure: Make sure your audience feels safe by letting them know how you will use this information and why you’re asking for it. If you’re asking for an email address, make the benefits of entering that information clear.
Make fields optional: Allow your audience to add more information to a form if they want to – but don’t demand it. Give some freedom to the visitor.

The better your forms are, the more effective your interactions with customers will be. Remember, it’s not just the face-to-face interactions that your customers judge when making decisions about your business and whether to trust you. Today’s digital world has prompted a new demand for more meaningful virtual experiences.

Your form could be the first interaction you have with a client, whether it’s a contact form, a booking form, or something else entirely. Get that right, and you can improve your chances of your customers coming back to interact with you again later.

Featured image via Pexels.

The post The Top 5 Form Types to Use in Your Web Design first appeared on Webdesigner Depot.

5 janvier 2022/par Service comm.

The Case for Building More Dynamic Landing Pages

According to Klipfolio research, users spend on average 52 seconds on a webpage. With minimal time to impress, you must consider how to best help your consumers understand what your product or service does and why they should care about it. It’s not enough to describe your value – great landing pages will go the extra step and show this as well.

One powerful method to do this is by providing a real-life, responsive teaser to show what your product looks like, how it works, and what value it can create. This means incorporating specific elements from your functional, responsive product into the landing page. However, this should be a “mini-product experience” that users can experiment with rather than a freemium version of your product. If done well, the dynamics will pay off in captivating users for longer, increasing their consideration time, and driving your conversion rate as a result.

Building more dynamic landing pages through product experience can change the game completely. These are some strategies to consider.

“Ask & Alter” for Greater Personalization

“Ask & alter” is valuable for services with multiple potential value propositions for different audiences. The simple fix here is to have a pop-up box that asks the visitor which profile they are (and alternatively a few more questions). You can then trigger the page to alter according to their input, ensuring a more customized experience and increasing their chance of conversion. By doing this, you’re taking the onus off the consumer to figure out what’s relevant to them, eliminating any potential confusion.

A great example of this is the Penn Foster University website. It has a developed UX optimized for organizations, high school degree seekers, and upskillers alike. Each has an entirely different, carefully designed interface, matching the diverse needs of visitors. For example, while a high schooler might enjoy browsing the career pathways section, an upskiller is likely to search specific career fields. Such distinction is key to consider, as intentional and strategic user experience can raise conversion rates by as much as 400%.

Real-Time Demos to Hook the User

Real-time demos mean that you take a full instance or version of your product that is clickable and responsive and embed it into the flow of your landing page. This way, the user can get a quick “test drive,” and you easily communicate the value that would otherwise be abstract or difficult for the user to imagine or even visualize. Additionally, users always want to know how a product could personally impact them, and live demos offer them a hands-on experience.

Companies incorporating live demos have proven the power to engage a user’s curiosity and create a strong link with their products or services. Notion, for instance, uses a “templates” section with pre-built pages that can be easily opened and browsed through without needing to register or download anything. This product’s beauty lies in the simplicity and efficiency it offers, rather than overwhelming a user with a self-promotional copy. Even a simple live demo like that can help build considerable trust in the product and encourage users to make a high-value purchase.

Calculators Provide Value

Despite their simplicity, calculators can increase audience engagement by 38%. Their main benefit is undoubtedly providing a personalized solution to users’ actual needs and expectations. ROI and savings calculators can be particularly interesting, especially when they speak of value that isn’t easy to calculate or when the user wouldn’t intuitively know that there are savings to be had by using a particular product.

Butter Payment, uses this tool very effectively. As its customers necessarily don’t know they have an involuntary churn problem that is worth solving for, it uses a calculator on its site to demonstrate the problem and enumerate the value-add to potential customers.

HubSpot, too, has mastered the tool: Its Ad ROI Calculator visually presents the results that its software can bring. Then, HubSpot’s interactive website grader directs the user towards its comprehensive marketing offerings. It is this graphic visualization that companies must adopt to communicate real value.

The Charm of Experiential Interaction

Interactive design is said to drive the responsiveness and real-time interaction of a site through the roof. By incorporating an interactive or experiential page, even if it’s not directly on your landing page, you can craft a unique experience aimed at leaving a lasting, meaningful impression of your product or service.

Calm’s “Do Nothing for two minutes” is a simple yet effective way to show users the value of meditation in their daily life and lead them to download the app.

But it works great for consumer products, too: Nike’s Digital Foot Measurement tool is another excellent feature, allowing users to “try shoes on” with their cameras and scan their feet for the right measurement through AR.

Videos are Attention Magnets

Considering that viewers absorb some 95% of the message while watching videos, compared to only 10% when reading text, there’s no reason why you should avoid incorporating videos into your landing pages. Beyond that, videos can be incredibly straightforward: Insert a graphic illustration or real imagery to explain the product, show the step-by-step process, and convey value with raw, unfiltered footage.

Calendly, for example, has various videos on its landing page, including a 56-second, upbeat, colorful clip showing how simple it is to get started with the product.

Guiding GIFs to Visualize Product Features

As small animations, GIFs represent the perfect middle ground between images and videos. They allow you to show users the value your product adds, providing an engaging glimpse into the actual interface. The small scope of GIFs is both a limitation and a benefit: You can only show a particular feature of your product but can also focus on triggering an exact user emotion.

Grammarly, a grammar correction tool, relies on GIFs to give users a taste of their UX. With a quick overview of the product’s functionality across popular platforms, including email and social media, users can see exactly how the product can make their everyday lives easier. And by incorporating GIFs into the right side of the landing page, the scrolling experience of the user isn’t disrupted.

Interactive product experiences can both entertain and tackle pain points, adding dynamics to an otherwise static page. Particularly when customizing based on user attributes, the key benefit of these features is that the users engaging with them are likely the same people interested in the paid product. To ensure that the product experience doesn’t directly compete with the primary offering, clearly differentiate it and guide the user towards a direct call to action.

The post The Case for Building More Dynamic Landing Pages first appeared on Webdesigner Depot.

24 décembre 2021/par Service comm.

Exciting New Tools For Designers, Holidays 2021

The year’s winding down as everyone segues into a much-needed holiday R&R. But that doesn’t mean there aren’t some awesome new tools and resources for website design projects.

Check them out, and hit the ground running in January. Here’s what’s new for designers this holiday period. Enjoy!

Fancy Border Radius Generator

Fancy Border Radius Generator is a fun tool that allows you to create exciting shapes for elements. Use the included templates or create your own border shapes and then export the CSS/HTML for a variety of uses.

Pulsetic

Pulsetic answers the question: “Is your website down?” Get website downtime alerts by phone call, SMS, email, or Slack. Create beautiful status pages and incident management reports and keep visitors (and your team) updated.

Ffflux SVG Generator

Ffflux SVG Generator makes it easy to generate fluid and organic-feeling gradients. You can use the resulting graphics as backgrounds to elements on a page to give a colorful fluid look to page elements. Choose colors and styles, then save or copy your SVG for use.

Fable

Fable is a web-based motion design platform to help you tell moving stories. It’s designed to be easy enough for beginners to use but has tools that even the most experienced motion designers can appreciate. This is a premium tool, but you can try it free.

Modern Fluid Typography Editor

Modern Fluid Typography Editor takes the guesswork out of sizing and scale for type sizes on different screens. Set a few preferences and see ranges your type styles should fall in. This typography calculator is visual and easy to use.

Emoji to Scale

Emoji to Scale is a fun look at emojis in a real-world relationship to each other. Make sure to also note the Pokemon to Scale project, which is just as much fun.

Page Flip Text Effect

Page Flip Text Effect is a fun and straightforward PSD asset that adds a nice element to design projects. Everyone can use some fun, colorful animation, right?

Nanonets

Nanonets is a practical tool for automated table extraction. You can snag tables from PDFs, scanned files, and images. Then capture relevant data stored in tabular structures on any document and convert to JSON Excel, or CSV and download.

Browsers.page

Browsers.page shows browser name and version, matched with a list of the browsers you support as a company or project. It’s a visual reminder to update if you are working with some browser lag. It’s a free tool and includes a frontend API.

UKO UI

UKO UI is a Figma dashboard and design system bundle packed with components and pages to build from. It’s free for personal use.

Floating UI

Floating UI is a low-level library for positioning “floating” elements like tooltips, popovers, dropdowns, menus, and more. Since these types of elements float on top of the UI without disrupting the flow of content, challenges arise when positioning them. It exposes primitives, which enable a floating element to be positioned next to a given reference element while appearing in view for the user.

Style-Dictionary-Play

Style-Dictionary-Play lets you experiment with a style dictionary in your browser with a live preview and mobile and desktop views. It’s an open-source tool and allows for URL project sharing, and you can use it without logging in or signing up.

Airplane Runbooks

Airplane Runbooks makes it easy to turn small amounts of code into complex internal workflows. Model onboarding flows, admin operations, cron-like schedules, and more and share with your team. It’s like Zapier but for first-party operations that touch prod data.

Shoelace

Shoelace is a forward-thinking library of web components that works with any framework. It’s fully customizable – and has a dark mode. It’s built with accessibility in mind, and the open-source tool is packed with components.

Tutorial: Coloring with Code

Coloring with Code is an excellent tutorial by the team at Codrops that will help you create beautiful, inspiring, and unique color palettes/combinations, all from the comfort of your favorite text editor. It’s practical and easy to follow along as you work through the steps on your own.

Stytch

Stytch is a full-stack authentication and authorization platform whose APIs make it simple to seamlessly onboard, authenticate and engage users. Improve security and user experience by going passwordless with this premium tool.

Highlight

Highlight keeps web apps stable. With pixel-perfect session replay, you’ll get complete visibility into issues and interactions that are slowing down users. You can start using this premium tool in minutes, and it works on every framework.

The post Exciting New Tools For Designers, Holidays 2021 first appeared on Webdesigner Depot.

13 décembre 2021/par Service comm.

5 Tips for Designing Great Website Navigation

Navigation is one of the most essential elements of a website.

It provides a high-level overview of what visitors will find there (which also happens to be good for SEO). It helps visitors orient themselves so they can get around the site quickly. Plus, it enables them to take quick action like visiting their cart or searching the site.

As a web designer, you have to make sure the website navigation is designed so that visitors can get the most from it.

Today, we’re going to look at five things to keep in mind when you’re designing website navigation. We’ll include examples from BeTheme so you can see what these best practices look like.

How to Design Great Website Navigation (With Examples)

It’s easy to take the website navigation for granted. So long as it appears at the top of the site, contains the links to your most important pages, and is uncluttered, that’s all you need to worry about as a designer. Right?

Not really.

Because navigation has such an important job to play, it has to be designed with care. Here’s what you need to know:

Tip #1: Make the Logo Prominent

The logo is essentially the digital face of a company. Not only does it represent them on their website, but it also represents them on other platforms — social media, online forums, email signatures, and so on.

Because of this, the logo plays a vital role in building brand recognition, trust, and loyalty.

To maximize the brand-building powers of the logo, it needs to be correctly placed, sized, and spaced in the header of the website. Here are some general rules to follow:

1. Link: Link the logo to the Home page.

2. Placement: Place it in the top-left corner whenever possible (according to research from NNG). If you want to place it in the center, make sure there’s a Home link in the top-left corner.

The BeBaker 3 pre-built site uses this alternative logo placement:

3. Size: Size it so that every detail is easy to see and read. The ideal sizes are 250px x 100px for rectangular logos and 160px x 160px for square ones, though it all depends on how much room you want to give your navigation links to breathe.

For instance, the BeDentist 4 logo is 166px x 60px:

Making the logo any bigger than that without increasing the font size of the header would create too much space around the navigation. So, it’s a bit of a game of balance. If you go with a bigger logo, make sure it doesn’t create so much space that your links drown in it.

Tip #2: Make the Header Sticky

Websites often have a lot to share with visitors. So as not to overwhelm them with content that reads like pages from a book or magazine, we design them in sections and with plentiful white space in between.

As such, web pages can grow quite long.

That’s not the problem, though. So long as the information shared is relevant, visitors will gladly comb through it. The issue is the effort required to scroll back to the top when they’re done — especially if they’re viewing the site on a smartphone.

The sticky header offers a solution to this problem. It doesn’t just stick to the top of the page, either. Watch how the title on the BePizza 5 one-page site transforms:

As the visitor scrolls down the page, the uniquely designed navigation bar shrinks up. Although it’s much smaller, it’s still usable.

As an alternative, you can use sticky left-aligned navigation as the Cottage 2 pre-built site does:

The logo is still in a good spot, the navigation links remain visible at all times, and it doesn’t take away too much space from the main content.

Tip #3: Highlight the Current Page the Visitor Is On

Even if you’re designing a smaller website, it’s always helpful to let visitors know what page they’re looking at.

The top of the page may provide clues as to where they are, but a visible marker in the navigation would offer a quicker reference point. And the more quickly they figure out where they are, the faster they can visit unexplored areas of the site.

There are several ways to highlight a visitor’s location in the navigation. It depends on what your branding and design style calls for.

With BeTheme, you have plenty of options. For instance, you can see here in the Be Ebook 3 navigation that the text color changes from black to blue for the current page:

Another way to add a subtle highlight to the navigation would be to place a colored line beneath the current page.

The Nursing Home pre-built site, on the other hand, uses a more prominent highlight style:

For a site targeted at older users, placing a block of color around the current page links makes a lot of sense as it’ll be impossible to miss.

Tip #4: Only Use Recognizable Icons

Iconography can be a useful element in web design. Usually, we pair it with text labels to visually communicate or explain what the particular point is about. However, we can also use icons as standalone elements in place of text labels.

Designers have to be careful when using standalone icons in the navigation, though. There are only a couple dozen icons that are universally recognizable — most of which have no place in the navigation.

The ones you can place up there can more or less be found in the BeDietShop pre-built site:

There are four navigation icons here:

User profile for account settings
Heart for likes or favorites
Shopping bag for the cart/bag page
Magnifying glass for search

There are some other icons you use in the navigation, but they tend to be on more specialized sites (like ecommerce and international).

Icons can provide a tremendous navigational shortcut. Just be careful which ones you use. If the majority, if not all, of your visitors, know what they are, it could make your navigation harder to use.

Tip #5: Organize Mega Menus, So They’re Easy to Peruse

Larger websites, in general, can take some time to organize. The website navigation needs to reflect this careful system of organization, too.

The mega menu has long been the navigation design used on websites with more than a dozen links and numerous levels of pages. And it’s effective, just so long as it’s well-organized.

To organize a mega menu, you can use design tactics similar to the ones you’d use to organize your web pages:

Bolded headers
Columns for related pages
Images to highlight important pages

You can see some of these tactics used in the Betheme Store mega menu:

The headers and columns make it easier for visitors to scan through the various categories and pages available.

If a mega menu feels too cumbersome for your site, that’s okay. Websites with thousands of pages might be difficult to keep organized, even with a mega menu structure.

As an alternative, you can design a more traditional single-level navigation and then turn the search page into a navigational tool through the use of filters and sorting as BeClothingstore does:

This type of website “navigation” can reduce the overwhelm or anxiety people feel when too many options are displayed at once.

Make Navigation Work for Your Visitors with BeTheme

Without website navigation, visitors would have a lot of work to find pathways to the other information and conversion points on your site. That said, putting a row of navigation links at the top (or on the side) of your site isn’t enough.

Take time to design your navigation so that it improves the discovery of your content and speeds up visitor movement around your site.

The easiest way to get great-looking and highly usable navigation up and running is to start with one of BeTheme’s pre-built sites. Not only are they built using the best practices mentioned above, but they’re also customizable, so you can mix-and-match styles and make them totally your own!

This is a sponsored post on behalf of BeTheme

The post 5 Tips for Designing Great Website Navigation first appeared on Webdesigner Depot.

2 novembre 2021/par Service comm.

How To Leverage Social Proof Successfully

Customer reviews are incredibly valuable to your company. Around 95% of customers say they read reviews before they make a purchase. Another 72% say that they won’t even consider buying your items until they’ve read the reviews associated with your business or product.

No matter how good your marketing and promotion strategies might be, your audience will always turn to other customers for a credible insight into what buying from your brand is really like. That’s why it’s so important to leverage as much social proof as you can.

Unfortunately, gathering reviews and displaying them correctly on your website can be challenging.

In this article, we’re going to look at what you can do to make your reviews stand out when you’re ready to display them online.

The Different Kinds of Review

Before we get into looking at all the different ways you can effectively display your reviews on your website, let’s get the basics out of the way.

There’s more than one type of review. Some are simply comments left on the bottom of your product pages by customers that were impressed by whatever you sold. Other reviews are available in the form of videos or badges. When you want your website to look as credible as possible, the best thing you can do is decide which types of reviews will have the most impact.

Ideally, you’ll want a combination of different review types to add depth to your site. Putting various kinds of reviews on your website increases your credibility while also boosting your SEO.

Here are your main options:

The Testimonial

Testimonials are one of the most common types of review. Essentially, these are the messages shared by your customers that highlight the things they liked and didn’t like about your product. Testimonials often include a picture of the person leaving the message, and their name, to give them a greater sense of authenticity. You might also include a link to a website or case study with a testimonial to give it more depth.

Most testimonials go at the bottom of pages. You can showcase these reviews on your home page to start generating credibility as soon as someone interacts with your brand. Alternatively, you could allow users to place their reviews on product pages. Here’s an example of what a testimonial might look like from ducttapemarketing.com:

Review Badges and Widgets

If your customers tend to leave reviews about your company on other sites, like Angie’s List or Yelp, then you can add a widget or badge to your website that makes it easier for other customers to find them. Sometimes, you’ll just include a small button on the bottom of a website pay that says, “find us on Yelp.” Other times, you can add your star rating too.

Some review sites will also give you the option to showcase the actual reviews in a widget that frequently updates with new messages.

If you’re only showing reviews from one third-party site on your website, it’s best to focus on Google reviews, as it’s one of the most recognizable options.

Provided that you’re using them correctly, badges and review widgets shouldn’t slow your website down too much, and many can be customized to suit the style of your site too. However, it’s essential to ensure that you don’t add too many widgets to your site if you want to avoid performance issues.

Case Studies

Case studies go beyond the basics of the standard review and provide potential leads with a tremendous amount of information about how you’ve previously interacted with other companies. With a case study, you’ll often create a structured document that demonstrates a customer’s problem and your strategies to overcome those issues.

Case studies often exist on their own pages, so you can go in-depth with sharing valuable information. For example, you’ll include an overview that introduces the customer you worked with and details on the outcomes you achieved together.

Although it’s much harder to interview customers for complete case studies and get all the statistics and numbers that make these reviews appealing, it’s often worth the effort. Particularly if you’re running a B2B company, case studies demonstrate the effort you go through to support your customers. They also act as proof of your success and set valuable expectations for customers. Here’s an example of a case study page by Fabrikbrands.com:

The Rating

If you’re just posting basic five-star ratings on your website or asking your customers to give you a number between one and ten for how positively they’d rate your service, then you can use a few handy automation tools to create one of these visuals.

All you need to do is add a little basic CSS to your website or use a star rating widget that automatically calculates your average score based on all of the reviews that you collect from customers.

Just make sure that your star ratings are positive not just on your website but on other review sites too. For instance, if you give yourself five stars by adjusting the CSS and then get three stars from Yell, customers will begin questioning your authenticity.

Notably, while star ratings grab customer attention, they are a little basic if you’re trying to convert people and convince them to buy an expensive product. Most customers will often need more information than a basic star rating can provide.

How to Display Reviews on Your Website

Now that you know what kind of reviews customers can leave about your product or brand, you can start exploring ways to display them on your website.

You could decide to let your reviews show up on other third-party sites and leave it at that. For instance, if you’re a hotel manager, you may know that your customers are already leaving reviews on Booking.com and TripAdvisor. However, leaving your audience to seek your reviews out for themselves means that they spend less time where you want them – on your website.

There’s also a risk that failing to add reviews to your site will make you look less credible. If you don’t own your rating or score, customers might wonder what you have to hide.

Fortunately, we’ve got some great options to help you get started.

1. Create a Testimonials Page

The first and perhaps most accessible option for showcasing your reviews and testimonials is to design a page where your customers can easily find all the information they need about your brand. Having a dedicated testimonials page can be a great way to demonstrate transparency as a brand and show your customers that you’re not hiding anything.

You could even add a form at the bottom of your testimonials page that allows other customers to leave their reviews and information. Just make sure that you have a CAPTCHA or another security measure in place to prevent people from spamming your site.

It makes sense to showcase some of your most positive reviews at the top of your page, so your customers see those first. However, it could also be a good idea to showcase some negative reviews alongside them. That’s because customers generally expect to see at least some negativity associated with your brand. If all your reviews are positive, they might assume that you’re hiding something.

When displaying your negative reviews, make sure you also show that you’ve responded to them and are working hard to address any issues. You can even publish the “thank you” you get from an unhappy customer after rectifying the problem.

2. Show Reviews in Your Website Header

The great thing about using reviews and testimonials on your website is that if you have a little coding knowledge and the correct information, you can display them wherever you choose. Most companies leave the reviews at the bottom of the website, but this could mean you’re missing out on an excellent opportunity to connect with your audience as soon as they visit you.

Having a positive review highlighted at the top of your page could immediately boost your credibility and give your audience a reason to keep reading. Remember that a picture of the person sharing the review and their name can make them look a lot more credible when you’re trying to build trust.

3. Add Some Reviews to Your About Us Page

It’s best not to hide your reviews somewhere your customers will have to search for them, but that doesn’t mean that you can’t scatter a few testimonials around other pages. A great way to give more credibility to your brand and your website is to create a sidebar on your “About Us” page or just showcase a handful of reviews underneath the description of your business.

Suppose you don’t want to show customer testimonials on your About Us page. In that case, you could always show different kinds of reviews, like badges that show your certification with certain industry bodies or awards and recognition you’ve received.

Showing that you’re connected with major industry groups and that you’ve been recognized in your sector is a kind of review in itself. It indicates that other people have already assessed your business and see you in a positive light.

Every review doesn’t necessarily have to come from your customers. Any business or person who can give more credibility to your business deserves some representation too!

4. Embed a Carousel on Your Site

As your business begins to grow, the number of regular reviews and testimonials you get from happy customers should start to skyrocket too. You might even get to a point where you’re not sure how to fit all the reviews you want to showcase onto the same page of your website. If you already have a dedicated “reviews” page where people can go to get more insights into your growing collection of social proof, try a carousel.

Carousels are a great and dynamic way to showcase customer reviews while getting your audience more involved with your website. Give them a button they can click so that they can browse through a broader range of reviews after they’ve seen the ones that show up straight away on your carousel. It’s also worth including a link nearby the carousel widget that the user can click to visit your review page or your company’s page on a dedicated review website.

If you want to go beyond putting carousels on your home page, remember that you can add them to your product pages and menus too. Online reviews impact around 67.7% of purchasing decisions, so it makes sense to put them somewhere your customers will see them when they’re figuring out whether or not they should hit the buy button.

5. Add Reviews to Your Social Media Ads

Reviews can be an excellent way to add an extra spark to your advertisements elsewhere in the digital landscape. Telling your audience on Facebook that you have the best steaks in the country is great – but it’s not going to make a significant impact on most of them. That’s because every business claims to be the best. Most of your clients expect you to speak well of yourself.

However, if you can combine an attractive image on social media with a quoted review from one of your happy customers, your ads will make more of an impact. You can include the quote from your customer in the text above your Facebook ad or create an image to display it instead.

Remember to add any hashtags and extra information that might make your ad more appealing and share it as often as you can with the right audience. Targeting your audience carefully towards people who are in the “consideration” stage of the buyer journey may help you to get more conversions.

While customers usually scroll past dozens of social media ads every day, a genuine statement from a real person still shakes up the status quo and grabs attention. Include a button below the ad so your customer can learn more about the product the customer is talking about.

6. Link to Reviews in Email Signatures

Finally, social media ads aren’t the only way to bring attention to your reviews outside of your website. If you want to get more external customers to go and check out your products or rediscover what your business is all about, you can add review links to your email signature too. These links can go directly to the case study or review pages on your website, reminding customers what it is that makes your service or product special. Alternatively, you can get dedicated signatures for your email that link to specific review sites too.

Showing your clients how many ratings you have on Yelp or how many stars your products have earned with Google Reviews gives every message you send a lot more credibility. Most email marketing software solutions make it relatively easy to add information like this to the footer of your email.

Remember, your signature shouldn’t take up too much space in your email, so don’t add any specific reviews from customers. A star rating and a link back to a page where consumers can get more information will spruce up your content without weighing down your emails.

Show Off Your Social Proof

Successfully collecting positive reviews that show your prospects how much customers love your company can be challenging enough. However, that’s just the first piece of the puzzle. Once you’ve got all those great reviews, you also need to show them off in the most effective way. From dedicated pages on your website to scrolling carousels and Facebook ads, there are a million ways to prove your credibility to your customers with testimonials.

Featured image via Pexels.

The post How To Leverage Social Proof Successfully first appeared on Webdesigner Depot.

22 octobre 2021/par Service comm.

7 Simple Ways to Boost Your Website’s CX

Many markets are saturated with competition; it’s no surprise that customers are expecting top-of-the-line experiences. Businesses must keep up with these ever-changing demands to remain competitive and drive forward.

One way to ensure customers have positive experiences is to take a look at your website. Your website is like your digital headquarters, where customers can browse through products or services, have frequently asked questions answered, and be able to reach you if they need direct support.

Making a site user-friendly and customer-centric will assist businesses while they work to build a loyal customer base. Customer happiness is more important now than ever and has the potential to make or break your business. We all know that happier customers spend more, and delighted customers will always come back for more.

Let’s explore some ways you can level up the customer experience on your website to foster customer loyalty and retention, as well as garner brand advocates for your business.

How Important Is CX?

As a site manager, your goal should be to meet customers’ needs. Creating a website is no simple task but can transform CX (customer experience).

Suppose a customer visits your site only to see a buffering symbol or a lag on their desktop or mobile device. This wouldn’t make for a positive experience, would it?

When customers have to spend extra time navigating your website to find what they’re looking for, it can directly lead to site abandonment, where customers leave the site before browsing. It’s vital to consistently monitor your website metrics to see if abandonment rates impact your overall traffic.

Customers who have enjoyable experiences browsing through your site are more likely to appreciate your brand and strongly consider purchasing whatever offerings you have.

Additionally, positive customer reviews can help your business gain new customers — word-of-mouth marketing is still relevant in 2021’s digital marketing landscape. Earning those 5-star reviews can help other potential customers see that they too could have a positive experience with your brand.

As you can see, CX is just as important as the products or services you offer, so keep that in mind as you set out on the journey to improve your website to advocate for your customer base.

Below, we’ll cover some of the most important elements and features of a strong business site so you can implement them.

Valuable Features to Include on Your Website

The features of your website are the foundation of your business. One of the best parts of building a killer website is that you can get as creative as you’d like with all of the features at your disposal.

Whether you use WordPress or another platform to host your website, you can always explore other paid services or offerings online to bring your site to the next level.

For example, the WooCommerce WordPress extension allows e-commerce sites to improve the overall appearance of their site, add customizations and, generally speaking, create a high-quality e-commerce store.

Below are some examples of elements you should consider incorporating into your web design. Offering these features will surely keep your site visible, relevant, and attractive to all types of customers.

1. Add Personalization

Every type of customer can benefit from a personalized experience, and it helps you turn them into loyal customers.

Personalization is becoming more prevalent in web design, whether it’s including past products they’ve viewed on your landing page or making it simple for them to log in to their account.

Maybe you allow your customers to create a wishlist, just as Amazon does. You could also make personalized deals or recommendations for your customers based on their past purchases or search history. When customers see this level of personalization, it may influence their purchasing decisions and make it simpler for them to order products.

2. Include Compelling and Unique Content

Every professional in the digital marketing space knows that content is king. The companies that include the most compelling content garner the most attention and increase the number of customers who make up their customer base. Here are some examples of what your content should look like:

Comprehensive
Useful
Accurate
Visually appealing
Helpful
A direct answer to a search engine query

By following these descriptions, your content will improve. Whether it’s a blog post or a photo or video, quality content is a driving factor in your user engagement. It helps to support your SEO strategy and will undoubtedly keep customers coming back.

3. Prioritize Speed and Usability

Because technology is an integral part of most people’s lives, customers expect to visit a fast, reliable website. No longer will customers wait patiently for a site to load. The dreaded buffering symbol is a clear indicator that your business is not taking customer experience into account.

It’s critical to create a website that loads quickly and is easy to use. Avoid organizing any tabs in a confusing way. Ensure that your website is visually attractive without overwhelming color schemes or photos that take up too much space.

Go for a more modern, contemporary look that’s easy on the eyes. Customers will appreciate this and will likely spend more time browsing your various website pages.

4. Focus on Navigation

Users should be able to access any page on your website with ease. They shouldn’t have to search for the right drop-down menu or type into the search bar unless they’re searching for a specific product or service.

The majority of users on a site, 70% to be exact, spend most of their time navigating freely without using the search bar. This should tell you how vital good navigation is to your business website. Placing menus on the top of your site is common practice — if you would rather place your drop-down menu somewhere else, make sure you’re putting it in a section where it’s easy to find.

Put yourself in your customers’ shoes. See what types of designs you can incorporate into your site to elevate UX and make browsing simple.

5. Make Sharing Simple

One of the best ways to grow your customer advocates is by leveraging your existing customers. Your customers should be able to easily send your product or service descriptions to their friends and family.

Rather than copying a link, include a share feature. If something on your site is worth sharing with other potential customers, make it easy for them to send it.

Social sharing plays a significant role in digital marketing — it helps to garner organic traffic to your website. You can reach a larger number of people than originally intended, which is the most important benefit to reap by making it easy to share links from your site.

6. Incorporate Chatbots

Offering customer support by using chatbots is something major companies are incorporating into their website designs.

Suppose your customer is trying to complete a purchase but runs into a problem with a coupon they’d like to use. Rather than wait on hold on the phone or for an email in their inbox a few days later, an automated chatbot can step in and assist them.

Chatbots are on the rise, and it’ll be critical for your business to include them on your site. Proactive web actions can increase your site’s conversion rates and improve the overall customer experience.

7. Allow Customer Feedback

It shouldn’t come as a surprise that allowing your customers to share their experience with your brand can help you better understand them and the solutions they’re looking for from you.

Did you know that brands with superior customer service can generate 5.7 times more revenue than their competitors? When you’re in touch with your audience, you’re better able to include features they want and need to have a positive experience. By taking advantage of customer feedback, you can make necessary changes to your site to better serve your customers.

Advocate for Your Customer Base

All of the examples listed above can help elevate your site and improve the overall experience for existing and potential customers. Isn’t that the goal of any business, regardless of industry?

To serve your customers effectively means they’ll feel valued and come back for more. Whether that’s ordering more products or requesting more services, you’ll see the benefits of including the elements we’ve covered in this post.

As a recap, here are some steps you can take to advocate for your loyal customers:

Add personalization
Include unique content
Make your site fast and usable
Provide easy navigation
Allow for easy sharing
Leverage chatbots
Be open to feedback

Overall, customer experience will become more important in the future as customer expectations change. Standing out from your competitors is no longer an option but a necessity. So many markets are struggling to do just that — so if you’re able to offer unique features on your site, it could potentially draw more customers in and drive them to purchase.

Featured image via Unsplash.

The post 7 Simple Ways to Boost Your Website’s CX first appeared on Webdesigner Depot.

15 octobre 2021/par Service comm.

11 Must-Follow Web Design Blogs

Need inspiration for an upcoming web design project? Want to learn how to add live chat functionality to your site, or which trends you should be aware of as you pursue new projects? Leading web design blogs could be the solution to your problems.

Just as marketers follow posts on websites like Search Engine Land and Mashable, and tech enthusiasts read up on Hacker Noon and TechCrunch, designers have plenty of blogs worth following too. The top web design blogs are incredible sources of inspiration, information, and guidance for today’s budding professionals. You can find insights into recent web design news stories or learn how to use new components in your website content.

As one of the best resources for any designer, a good web design publication can expand your education, act as an instant muse, or give you some much-needed entertainment.

Here are our top choices for the ultimate must-follow web design blogs.

1. Webdesigner Depot

You’re already here, so obviously, you already know that Webdesigner Depot’s a comprehensive hub of tech tips, news, thought leadership posts, and inspiration. Webdesigner Depot stands out among the most popular design blogs in the world. Frequently updated with content from a series of experienced authors, Webdesigner Depot is the go-to place for designers. Here, you’ll find the latest design news, explore the pros and cons of different coding systems, and discover some of the best design resources around.

We have many categories to choose from, including coding, news, resources, SEO, inspiration, content marketing, and user experience. You can even find the occasional “funny” post or poll to take part in too.

Many of the articles produced by Webdesigner Depot also go above and beyond the competition in terms of detail and depth. If you’re learning about freelance project management apps on this site, you can expect a complete overview of each of the available apps covered, along with notes on how to choose and use these tools correctly.

Webdesigner Depot also has a newsletter you can subscribe to in order to stay informed about recent posts.

2. Smashing Magazine

Another excellent publication popular among web design professionals, Smashing Magazine, covers all kinds of helpful content. To make finding the right posts a little easier, the company organizes content by category, covering topics like user experience, web design, React, JavaScript, CSS, and accessibility. You can also search through articles with the search bar at the top of the page.

Alongside standard blogs, Smashing Magazine also produces eBooks and guides for those who need more extensive information about a specific topic. All of the content shared on this website is designed to be easy-to-read and informative. You’ll find plenty of sketches, screenshots, and images to guide you through learning experiences too.

Notably, the blog has been around since 2006, so although it has a lot of material to explore, some of the content might be a little outdated. If you want to stay up-to-date with Smashing Magazine’s latest posts, you can also subscribe to their email newsletter for once-a-week messages.

3. The Design Blog

While many of the top design blogs on the market today focus on sharing a combination of inspirational and informative content, The Design Blog is explicitly intended for inspiration. The site shares a “designer of the week” every Monday, and that person’s content is featured on the web and social networks of TDB. There’s also a quote of the week, featured video, and free resources every week.

Most of the design blog’s content is split into sections according to the days of the week. Web design Wednesday is a great section to check out if you’re looking for inspiration. The segment covers a range of well-designed websites from different niches to help guide your next project.

On Thursdays, the design blog covers UI and UX designs from around the web, as well as well-designed apps from budding creatives. Every Friday, there’s a “freebie” offered on the site in the form of an available download or digital resource.

The design blog also covers recommended books and websites you should visit, leading Dribble profiles, and more. The biggest downside is navigating through all the available content can be quite a complicated process.

4. Web Design Ledger

Beautifully organized and packed with helpful information, the Web Design Ledger is an excellent site for designers to visit. The website splits into various segments depending on the kind of design you’re interested in. For web designers, there are content categories for portfolio work, mobile design, business development, ecommerce, and even wearable devices.

You’ll also find several sub-categories for sections like User Interface design, graphics, and web development. For those looking to learn from thought leaders in the industry, Web Design Ledger has a range of fantastic interviews to explore. There’s also a review section, where you can check out some of the latest tools available for design professionals.

The “Inspiration” section of the site also includes many great ideas for people who need a little creative boost for their next project. You can check out some top-rated WordPress themes, explore tips about branding and design for specific industries, and even get advice on logo creation.

5. Mockplus Blog

Mockplus is more than just a blog producer. The company offers tools to make design teams faster and more productive through unified collaboration, interactive prototyping, and scalable design systems. If you’re using Mockplus’ cloud technology for your design projects, there are plenty of tutorials and articles on the website tailored specifically to you.

The Mockplus blog, alternatively, delivers easy-to-consume content to designers from all environments, using various kinds of tools and software. You can find guides on how to experiment with new web design strategies and tips on how to master things like navigation menu design.

Many of the most popular posts on Mockplus are lists of useful resources, websites, and downloads you can use in your design tasks. For instance, you can use this site as inspiration when finding Android UI systems or wireframing tools. The site has a subscription form available for people who want to sign up for regular blog updates.

6. Design Bombs

Design Bombs is an attractive and reliable source of blog content for the design world. Easy to explore for beginners, Design Bombs even has a helpful “Start Here” section, where you can find beginner articles on how to start a blog, make a website, or use WordPress hosting. If you already know what you want to learn about, there are plenty of categories to choose from.

Content covered on Design Bombs ranges from the top WordPress plugins and themes on the market to news stories about recent design events and guides on coding or design. The “inspiration” section of the website is excellent for those who need a little creative refresh before working on the next part of their project, and Design Bomb also offers freebies and deals to readers too.

You can check the website regularly to see what kind of offers are available for popular design software and tools, as well as what sort of resources you can access for free. For beginners, the “glossary” section covering common design language is fantastic for your bookmarks.

7. Web Design Library

Otherwise known as Webdesign.org, Web Design Library is a simple but attractive blog environment for design professionals. The site includes a lot of valuable information for beginners and professionals looking to hone their skills. There’s a search bar to help you sort through content quickly at the top of the page, or you can choose your content focus through the “categories” section.

The Web Design Library has various categories to choose from, including web design basics, design principles, website usability, typography, Photoshop tutorials, web layout guidance, and HTML or CSS tips. You can also find plenty of inspiration in the “Showcase” section of the site.

Like many of the top web design blogs available today, Web Design Library offers access to extensive tutorials and guides for pros and beginners. You can learn everything from creating your first web page to how to shave someone’s head in Photoshop. The “Freebies” section on the site is a great place to visit for budget-friendly resources too.

8. Hacking UI

A community-focused website built for people who want to master the user interface, Hacking UI is a brilliant blog for all kinds of creative professionals. This laid-back website contains all sorts of different content for designers, including thought leadership articles, opinion posts, and even a regular podcast, where David Tintner and Sagi Shrieber discuss all kinds of design questions.

Hacking UI covers simple and complex topics alike. You can learn how to accelerate the performance of your web-design side project and how to make the transition from freelancer to a business owner. There are also topics like how to improve your workflows. Hacking UI covers a lot of content from worldwide events like the Global Innovation Forum too.

You can find information about upcoming events, conferences, and classes on the “Event” page, ideal for developers and designers who want to improve their skills. There’s also the Hacking UI “Master Class,” which constitutes a series of live conversations and lectures with experts in development and design.

9. 1stWebDesigner

One of the most attractive things about 1stWebDesigner, is its commitment to sharing ideas from a range of different designers and experienced creatives. Though still relatively new, 1stWebDesigner is a growing platform for sharing all kinds of design insights, including news, guides for learning, and lists for design inspiration.

The 1stWebDesigner site is wonderfully easy to navigate, with a search bar for those who want to find content on specific topics and keywords and a range of categories to choose from. You can check out collections of content on things like WordPress design, CSS, JavaScript, UX, Mobile UI, and Typography. There are also sections dedicated to things like Photoshop and how to succeed as a freelance designer.

1st Web Designer is a valuable source of inspiration for beginners and a great way to top up your knowledge as the design industry evolves. The “Learn” section is home to a host of guides and tutorials perfect for design enthusiasts from different backgrounds. Make sure you check out the site’s YouTube, Twitter, and Facebook pages too.

10. Design Shack

Design Shack is a simple blog for beginners in the design landscape. Here, you’ll find many in-depth guides and tutorials to walk you through the basics of design. There are thousands of articles to explore, listed under several categories, including User Experience, app creation, and Photoshop. You can also search for specific content with the search bar.

Design Shack is particularly good at producing long-form content for designers in search of inspiration. Their lists of things like mock-up templates, photo collages, and premier pro templates are excellent. It’s also worth checking out the “Trends” section on the website, where you can find content written about some of the most appealing trends for design leaders.

Design Shack has a subscription available for those who want to stay up-to-date on the latest blog posts with regular emails. You can also interact with the community on sites like Pinterest, Facebook, and Twitter.

11. Web Design Tuts+

Created by the Envato+ company, Web Design Tuts+ is a website offering learners in the design world all the information they need to excel in their projects. The website is packed full of free tutorials and learning guides, as well as online courses you can follow in your own time, to help you learn more about various aspects of web design. Tutorials and courses cover everything from interface design strategies to front-end development, UX (User Experience), and accessibility.

To help you figure out where to get started, Envato sorts all of its available guides and resources into sections based on the kind of design information they cover. You can also check out a list of the most popular and featured eBooks, courses, and tutorials on the homepage.

One thing Web Design Tuts+ does exceptionally well is translating complex ideas into simple guides. You don’t have to have a lot of coding knowledge or understand design-focused language to benefit from this site. Everything is written in an easy-to-digest format, with plenty of pictures and examples to guide you.

Choosing the Best Web Design Blog

As web design and development continue to thrive as a crucial skill in the digital world, there’s no shortage of blogs out there to help inspire and educate professionals. Whether you’re a beginner learning about the techniques required to start your first WordPress site, or you’re keen to know more about specific aspects of CSS code, there’s plenty of content to help you.

With a wide range of fantastic websites to choose from, there’s no one-size-fits-all when it comes to picking the best web design blog. Many designers devote an entire folder in their bookmarks to blog pages, news sites, and other resources they can visit when they need information or inspiration. You may find yourself using various blogs throughout your career.

Our advice? Start with a website capable of covering many different topics in the web design world, to begin with. Resources like Web Designer Depot are packed full of content to sink your teeth into. Then, as you develop your knowledge in the industry, you’ll begin to find other more focused sites offering specific guidance into your chosen niche or specialty.

Featured image via Unsplash.

The post 11 Must-Follow Web Design Blogs first appeared on Webdesigner Depot.

13 octobre 2021/par Service comm.

7 UX Principles to Boost SERPs

User experience is one of the most important principles of web design. There’s no doubt that you focus on UX with every page you design on the web, whether it’s a portfolio, a profile page, or an entire website.

Unfortunately, what many experts forget is that UX doesn’t just apply to digital pages. That means that you need to discover the right UX strategies for everything from your website homepages to your email marketing messages and even your listings on Google.

Today, we’re going to explore ways you can apply UX principles to your client’s image on search engines.

Why Your Search Engine Listing Matters

Let’s start with the basics…

89% of customers start their purchasing process with a search engine.

That means that whether you’re creating a portfolio to sell your services or building a website for a client, the first connection a customer has with your design isn’t on the homepage.

Developers and designers know that first impressions count when it comes to succeeding online. However, they assume that those first impressions happen on a social media channel, a landing page, or a home page.

The truth is that most of the time, you’re driving a specific experience for an end-user before you even realize it. Before you can wow an audience with a beautiful site design or a fantastic CTA offer, you need to convince them to click on your Google link.

Just as UX on a website is all about giving your audience what they need in an informed and strategic manner, UX in search engine results works the same way.

How to Make Your Search Listing Stand Out with UX

So, how do you begin to apply the principles of UX to your Google Search results?

It’s much easier than you’d think.

Step 1: Show Immediate Value

Delivering an excellent experience on a website often means providing end-users with the information they need as quickly as possible. Imagine designing a landing page; you wouldn’t want your audience to scroll forever to find what they need. Instead, you’d make sure that the value of the page was immediately apparent.

When creating an image for your search engine listing, you’ll need to take the same approach. This often means thinking carefully about two things:

Your headline
Your meta description

Around 8 out of 10 users say that they’ll click a title if it’s compelling. That means that before you do anything else to improve your SEO strategy, you need to make sure that the title of your web page is going to grab the audience’s attention.

The best titles deliver instant value.

Immediately, these titles tell the audience exactly what they’re going to get when they click onto the page. The promise drives action, while clarity highlights the informed nature of the brand.

The great thing about using an excellent title for a page is that it doesn’t matter where you’re ranked on the search results. Whether you’re number 2 or number 5, your customers will click if they find something they want.

It’s just like using a CTA on a landing page. Make sure your titles are:

Informative: Show your audience value immediately
Optimized for mobile: Remember, your audience might not see your full title on some screens. That means that you need to make the initial words count.
Easy to read: Keep it short, simple, and straightforward. Speak the end-user’s language

Step 2: Build Trust with Your URLs

Trust factors are another essential part of good UX.

When designing a website for a new brand, you know that it’s your job to make visitors feel at ease. Even in today’s digital world, many customers won’t feel comfortable giving their money or details to a new company.

Within the website that you design, you can implement things like trust symbols, reviews, and testimonials to enhance brand credibility. In the search engines, it all starts with your URL.

Search-friendly URLs that highlight the nature of the page will put your audience’s mind at ease. When they click on a page about “What is SEO” in the SERPs, they want to see an URL that matches, not a bunch of numbers and symbols

Use search-friendly permalink structures to make your listing seem more authoritative. This will increase the chances of your customer clicking through to a page and make them more likely to share the link with friends.

Once you decide on a link structure, make sure that it stays consistent throughout the entire site. If a link doesn’t appear to match the rest of the URLs that your audience sees for your website, they may think they’re on the wrong page. That increases your bounce rate.

Step 3: Be Informative with Your Meta Description

To deliver excellent UX on a website, you ensure that your visitor can find all the answers to their most pressing questions as quickly as possible. This includes providing the right information on each page and using the correct navigational structure to support a visitor’s journey.

In the SERPs, you can deliver that same informative experience with a meta description. Although meta descriptions often get ignored, they can provide a lot of value and help you or your client make the right first impression.

To master your meta descriptions:

Use the full 160 characters: Make the most of your meta description by providing as much useful information as you can within that small space.
Include a CTA: Just as CTAs help guide customers through the pages on a website, they can assist with pulling in clicks on the SERPs. A call to action like “read about the” or “click here” makes sense when you’re boosting your search image.
Focus on value: Concentrate on providing your customers with an insight into what’s in it for them if they click on your listing.

Don’t forget that adding keywords to your meta description is often helpful too. Keywords will boost your chances of a higher ranking, but they’ll also show your audience that they’re looking at the right result.

Step 4: Draw the Eye with Rich Snippets

You’ve probably noticed that the search engine result pages have changed quite a bit in the last couple of years. As Google strives to make results more relevant and informative, we’ve seen the rise of things like rich snippets. Rich snippets are excellent for telling your audience where to look.

On a website, you would use design elements, like contrasting colors and animation, to pull your audience’s attention to a specific space. In search engines, rich snippets can drive the same outcomes. The difference is that instead of telling a visitor what to do next on a page, you’re telling them to click on your site, not a competitor’s.

When Google introduced rich snippets, it wanted to provide administrators with a way of showcasing their best content. Rich snippets are most commonly used today on product and contact pages because they can show off reviews.

Install a rich snippet plugin into your site if you’re a WordPress user or your client is. When you enter the content that you need into the website, use the drop-down menu in your Rich snippet tool to configure the snippet.

Ideally, you’ll want to aim for the full, rich snippet if you want to stand out at the top of the search results. Most featured snippets have both text and an image. You need to access both of these by writing great content and combining it with a relevant image.

Step 5: Provide Diversity (Take Up More of the Results)

As a website designer or developer, you’ll know that different people will often be drawn to different things. Some of your visitors might immediately see a set of bullet-points and use them to search for the answer to their question. Other visitors will want pictures or videos to guide them. So, how do you deliver that kind of diversity in the SERPS?

The easiest option is to aim to take up more of the search result pages. Google now delivers a bunch of different ways for customers to get the answers they crave. When you search for “How to use Google my Business” on Google, you’ll see links to blogs, as well as a list of YouTube Videos and the “People Also Ask” section.

Making sure that you or a client has different content rankings for the same keywords can significantly improve any customer’s experience on the search engines. Often, the process of spreading your image out across the SERPs is as simple as creating some different kinds of content.

To access the benefits of video, ask your client to create YouTube videos for some of their most commonly asked questions or most covered topics. If you’re helping with SEO marketing for your client, then make sure they have an FAQ page or a way of answering questions quickly and concisely on articles, so they’re more likely to appear in “People Also Ask”.

Step 6: Add Authority with Google My Business

Speaking of Google My Business, that’s another excellent tool for improving UX in the search results. It allows business owners to manage how information appears in the search results.

With this service, you can manage a company’s position on Google maps, the Knowledge Graph, and any online reviews. Establishing a company’s location is one of the most important things you can do to help audiences find a business quickly. Remember, half of the customers that do a local search on a smartphone end up visiting the store within the same day.

Start by setting up the Google Business listing for yourself or your client. All you need to do is hit the “Start Now” button and fill out every relevant field offered by Google. The more information you can add to Google My Business, the more your listing will stand out. Make sure you:

Choose a category for a business, like “Grocery store.”
Load up high-quality and high-resolution images
Ensure your information matches on every platform
Use a local number for contact
Encourage reviews to give your listing a five-star rating

Taking advantage of a Google My Business listing will ensure that your audience has all the information they need to make an informed decision about your company before they click through to the site. This means that you or your client gets more warm leads and fewer people stumbling onto your website that might not want to buy from you.

Step 7: Use Structured Data Markup to Answer Questions

If you’re already using rich snippets in your Google listings, you should also have a plan for structured schema markup. Schema markup on Google tells the search engines what your data means. This means that you can add extra information to your listings that will more accurately guide your customers to the support they need.

Providing additional schema markup information to your listings gives them an extra finishing touch to ensure that they stand out from the competition. For example, you might add something like a “product price” to a product page or information about the product’s availability.

Alternatively, you could provide the people who see a search result with other options. This could be an excellent option if you’re concerned that some of the people who might come across your listing might need slightly different information.

For instance, you can ask Google to list other pages along with your search results that customers can “jump to” if they need additional insights.

Baking structured data into your design process when you’re working on a website does many positive things. First, it makes the search engine’s job easier so that you can ensure that you or your client ranks higher. Additionally, it means that your web listings will be more thorough and valuable.

Since UX is all about giving your audience the best possible experience with a brand, that starts with making sure they get the information they need in the search results.

Constantly Improve and Experiment

Remember, as you begin to embed elements of UX into your search engine listings, it’s essential to be aware of relevant evolutions. Ultimately, the needs of any audience can change very rapidly. Paying attention to your customers and what kind of links they click on the most will provide you with lots of valuable data. You can use Google analytics to A/B test things like titles, pictures, featured snippets, and other things that may affect UX.

At the same time, it’s worth noting that the Google search algorithms are constantly changing too. Running split tests on different pages will give you an insight into what your customers want. However, you’ll need to keep an eye on the latest documentation about Google Search if you want to avoid falling behind the competition.

Like most aspects of exceptional UX, mastering your SERP position isn’t a “set it and forget it” strategy. Instead, you’ll need to work on constantly expanding your knowledge if you want to show clients that you can combine UX and SEO effectively.

Make sure you have plenty of tools set up to offer reports and insights into the kind of changes that you may need to make to align with search engine expectations.

Making the Most of UX in the SERPS

It’s easy to forget that there’s more to UX than making your buttons clickable on mobile devices or ensuring that scrolling feels smooth. For a designer or developer to deliver excellent UX for a brand, they need to consider every interaction that a company and customer has.

This means starting with the way a website appears when it’s listed on the search engines most of the time. Getting your SEO listing right doesn’t just boost your chances of a good ranking. This strategy also improves your reputation with your audience and delivers more meaningful moments in the buyer journey.

Don’t underestimate the power of UX in SERPs.

Featured image via Pexels.

The post 7 UX Principles to Boost SERPs first appeared on Webdesigner Depot.

7 octobre 2021/par Service comm.

6 Tips for Collecting Customer Feedback (The Right Way)

Feedback is one of the most valuable resources for any business. Informative messages from your customers can tell you a lot about your company. They’re a way to check that your service strategies are paying off and a chance to learn which parts of your product need an upgrade.

Reviews and testimonials can also help you better understand your audience and the kind of solutions they’re looking for with your brand.

Solid feedback is also how you improve your chances of gaining more customers in the long term. Brands with superior customer service generate about 5.7 times more revenue than their competitors.

Of course, before you can begin tackling challenges like pulling trends from feedback or using your reviews to upgrade your business, you have one essential task to consider: How are you going to collect the valuable information your customers have to share?

There are a lot of options to choose from. You can reach out to clients individually with email messages or set up a feedback form on your website. You could even consider working with a review site to give your audience more options.

Today, we will look at the steps you can take to collect customer feedback the right way.

Unlocking the Benefits of Customer Feedback

Customer feedback is the information and input shared by your community. It provides a behind-the-scenes view of people’s interactions with your team and shows you where you need to focus on beginning driving new opportunities.

Customer feedback becomes a guiding compass for your organization when used correctly. It shows you what you’re getting right and wrong from your customer’s perspective. Positive feedback can even become part of your marketing campaigns. User-generated content in the form of reviews and testimonials makes for excellent tools to encourage new people to purchase your products.

Case studies and in-depth reviews from your clients can also help generate trust among potential customers, so you’re more likely to earn crucial sales.

Only around 3% of customers say that they find marketers and salespeople “trustworthy.” This means that no matter how good your marketing messages might be, you’re only going to be able to accomplish so much with the claims you make about your brand. Ultimately, your clients will turn to other customers like them to determine who they should buy from.

On average, buyers read around seven reviews before they’ll even consider trusting a business.

The good news is that around two-thirds of customers will share their personal information with a brand. Clients are happy to provide feedback in the right circumstances. It’s your job to ensure that the process is as easy as possible for your customers.

So, how do you get customer reviews?

1. Design an Effective Feedback Survey

The most obvious way to encourage feedback from your customers is to ask for it. Unfortunately, designing a good customer survey isn’t always as simple as it seems.

On the one hand, you’re keen to gather as much information as possible from your customer, which could mean that you want to ask many questions. On the other hand, asking too many questions could easily scare your audience away.

To improve your audience’s chances of actually sharing information, keep the feedback requests as simple as possible.

One or two questions at a time should be enough to give you some helpful information about customer preferences and expectations. When choosing what to include in your survey, remember:

Only ask essential questions: If the answer to a question isn’t going to help you achieve your goals, don’t ask it. You don’t need to know someone’s age if you want to know if they had a good experience with your service reps. Keep it relevant.
Make the questions thoughtful: Yes or no questions are great for collecting quick information. However, if you want more valuable feedback, leave your queries open-ended, and give customers room to explain themselves.
Use rating scales: If your customer doesn’t have time to respond to a question in your survey with a complete answer, a rating scale can give you some helpful insights with minimal effort from the client.

Ensure none of the questions on your survey are leading or loaded. Customers don’t want to feel like you’re answering questions for them. It might also be worth showing your audience how much you value their data with a quick response. Hilton Hotels always responds to any adverse reactions to surveys within days of receiving the information.

Customers can even see how their reviews contribute to the overall rating of the business.

2. Master Your Emails and Customer Contact Forms

Email is one of the easiest and most effective ways to gather customer feedback. Because this is a standard support channel for most businesses, there are plenty of opportunities to generate feedback.

The first step in using emails for feedback is to send a message thanking your customer for their recent interaction with you. If someone purchased a product from your company, immediately follow up to let them know you appreciate their custom. A couple of days after, when your customer has had a chance to use your product or service, that’s when you follow up with your feedback request.

Ideally, your email request should be as short and straightforward as possible, with a clear call to action that tells your customer what to do next. This example from Papier keeps things as detailed as possible.

If you want to boost your chances of engagement, you can add elements to your email that might encourage a positive response, for instance:

Remind them of what they bought: Remind your customer of the item they purchased with a picture and a bit of information. Highlight the key features and benefits of that product, so they have some inspiration on what to write about in their review.
Offer them a reward: If you want to boost your chances of your customers doing something for you, you need to offer something in return. This could be a discount on their next order, a chance of winning something, or even just free shipping on their next purchase.
Personalize the message: Make your customer feel special by personalizing the message. Use their name and reference their previous interactions with your company. If they’ve been with your business for a while, mention that in the email.

Remember, many of your customers are likely to check their emails on the go. That means that giving feedback should be as simple as possible, regardless of the tech your customer is using. For instance, in this Zomato example, users can choose to drop an email to the company or send feedback straight from the app.

3. Create App Usability Tests

If you want some in-depth insights into your company, and your business processes, then a usability test could be the best way to generate valuable feedback. If you have your app, ask your customer to submit some information right there and then, after they’ve finished using the service. The great thing about this kind of input is it’s fresh.

Unlike other customer reviews that might come a day or two after your customer has used a product, usability tests allow you to get feedback at the moment. There’s a much better chance that you’re going to get some relevant and detailed responses here.

For instance, in this Skype lab feedback request, customers can tick boxes for any video or audio issues they had and leave a starred review.

If there’s extra information to share, the customer can tap on the comment box to elaborate. However, they don’t need to do this part unless they want to.

With usability tests, it’s a good idea to focus on a few key things that you want to learn about. For instance, Skype’s example above demonstrates that the company wants to check at least five user experience issues for both video and audio.

Giving your customers options that they can choose from reduces the amount of work they need to put into leaving a review. It also means that you can get actionable information on which parts of your app or site need the most improvement.

You can get the same kind of instant feedback on your website, too, mainly if you’re using a live chat app for customer service.

Live chat is quickly becoming an essential part of the customer experience environment because it’s fast, easy to use, and efficient. It’s also highly affordable for most companies, thanks to evolving technology. Set up your Live Chat app to immediately request a review from your customer when the interaction is over.

For instance, SiteGround asks customers to rate their service provider with a picture of the employee they spoke to. The image lets the customer see that they were talking to a real person, which improves the relationship with the company. The statement about feedback improving the customer service and support that SiteGround can offer shows the customer how valuable their reviews are.

4. Conduct Customer Interviews

Conducting a customer interview is a lot like sending out a survey. The main difference is that you ask the client to engage in a much more in-depth conversation. Usually, these interviews will be the initial research required for a published case study on a B2B website.

Reaching out to valuable and loyal customers can give you a fantastic source of in-depth information to learn from. You’ll need to make sure that you have a good relationship with the customer in question before you attempt this, however. Most one-time clients won’t want to get involved with a time-consuming interview.

Look at your CRM technology and find out who your most impressive VIP customers are. Reach out to them with a request for feedback, and make sure you offer something in return. For instance, tell them that you’d like to interview for a case study that you can display on your website. If they’re happy for you to do this, you can reward them with a discount on their next purchase or some gifts.

You could also follow up with a customer who recently contacted your team for an interview, like Ticket Arena does here. With this message, they promise the customer that their insights will make the customer experience better for future clients:

When requesting long-form qualitative feedback, remember to think through your questions carefully. In-depth stories from customers bring nuance and color to your quantitative data. They could even guide your business to making some crucial future decisions.

When talking to your customers:

Start with an open-ended dialogue: Remember that open-ended questions are crucial to get as much detail as possible from your customers. These queries give your customers more flexibility to cover the details of their experiences.
Get more specific as you go: Start with simple questions, then build on them as your conversation evolves. Use the things you learn from your customers to dive into topics that are relevant to them. For instance, if a customer mentions your live chat app, go into a deeper discussion about the channels they prefer to use.
Practice active listening: Make sure that you’re open and receptive to the information you’re given. Actively listen to customers, even if you’re not in the same room, by acknowledging what they say and providing valuable responses.

5. Use Social Media

Sometimes, people are reluctant to give feedback for your business on your website because they’re not in the frame of mind. When customers come to your site, there’s a good chance they’re looking for information from you or want to check out a new product.

They’re probably not in the right mood to start sharing their opinions.

However, if you capture your customers on social media, there’s a good chance they’ll be feeling a lot more talkative. After all, social media platforms are where most customers discuss their issues with companies, talk about purchases with friends, and make their voices heard.

Simply paying attention to when people talk about your company on social media can give you a lot of helpful feedback. Social listening tools allow you to collect post information every time someone mentions your business name or product.

Alternatively, you can actively use the tools on social media to gather data from customers. For instance, Instagram has its own “poll” feature on Stories that allows companies to collect opinions.

If you’re collecting feedback on social media, remember that you shouldn’t be asking any questions that are too complicated. Although people are more willing to share their opinions on social, they’re still looking for a relatively laid-back and casual experience.

Polls, where people can vote for their preferences with a single click, are more likely to garner engagement than a post asking people to tell you about the best purchasing experience they ever had with your brand.

If you do want to encourage more in-depth feedback, the best option is to promise a reward in return for your follower’s effort.

Make the experience fun by transforming it into a competition.

For instance, ask your customers to share their favorite story involving your brand for a chance to win an impressive prize. You can ask each customer to tag their response with a branded hashtag so that relevant answers are easier to find. You could even add users to tag their friends in their posts too, to increase brand reach while you collect feedback:

With gifts and rewards to incentivize them, people will be much more likely to interact with your brand and put effort into the reviews they leave. You could even gather some user-generated content to put into your subsequent ad campaigns.

6. Create a Dedicated Website Page

Finally, if you want to make it as simple as possible for people to leave feedback on your website and for you to collect all of that information into one space, then create a review page on your website. This can double up as social proof for people who need additional evidence to buy from your brand.

A review page could be as simple as a page on your website listing the latest comments that your customers have left. You can include a form at the bottom of the page where people can add their thoughts. Just make sure that you carefully review these posts before they’re submitted to your website if you want to prevent spam from getting through.

You could also create a case study or portfolio page that showcases the work you’ve done with other companies like Fabrik Brands does here:

At the bottom of each case study, give your customers a unique email address they can reach out to if they want to be featured as your following case study. Or include a contact form where people can get in touch to discuss their own experiences.

Having a dedicated review, case study, or testimonial page on your website could be enough to inspire more feedback from your customers. It’s also a fantastic way to demonstrate how credible your company is to potential buyers.

Still, Struggling? Take the Customer Out of the Equation

If, even with all the suggestions above, you still can’t seem to convince your audience to give you some decent feedback, then take them out of the equation. You can learn things about your audience without asking them for information. Google Analytics and other tools will give you valuable insights into which of your blog pages get the most engagement and how many people click on individual buttons throughout your site.

These fundamental insights might not be as good as valuable, contextual feedback from your audience, but they’re an excellent way to start figuring out how to invest in your future growth.

Remember, feedback of any kind – even if it’s just statistics and numbers – gives your business the ability to grow and make informed decisions.

Gather as much feedback as you can, and make sure you use it!

Featured image via Pexels.

The post 6 Tips for Collecting Customer Feedback (The Right Way) first appeared on Webdesigner Depot.