Articles

Concevoir et réaliser des tests numériques pour applications mobiles

Concevoir et réaliser des tests numériques pour applications mobiles

,

Je suis passionné par la conception et la réalisation de tests numériques pour les applications mobiles. Je vais partager mes connaissances et mes techniques pour vous aider à améliorer vos tests.

H2: L’écosystème des expériences numériques à venir est propulsé par le mobile

Avec l’environnement numérique de plus en plus complexe, les marques doivent s’adapter aux besoins de leurs clients à travers divers appareils, plateformes et canaux. Cependant, avec des ressources limitées, les marques ont tendance à choisir des emplacements établis pour servir leurs clients. Selon une enquête de Forrester, les dirigeants développent des expériences personnalisées pour les appareils les plus populaires des consommateurs, donnant la priorité aux canaux plus établis tels que les sites Web et les applications mobiles. Les marques optimisent également leurs sites Web pour une utilisation mobile, tandis que les applications mobiles offrent une occasion d’engagement plus fréquente avec les clients. Malgré la disponibilité de nombreux produits numériques, les entreprises mettent toujours l’accent sur les expériences numériques Web et mobiles. Pour offrir une expérience mobile supérieure et bien servir vos clients mobiles, il est nécessaire de procéder à des tests numériques pour les applications mobiles. Dans ce blog, nous expliquerons pourquoi les tests numériques sont essentiels pour les applications mobiles, comment ils diffèrent des applications Web et comment concevoir et effectuer des tests numériques pour les applications mobiles.

Le mobile est le moteur de l’avenir des écosystèmes d’expérience numérique

Les appareils mobiles sont devenus un élément familier de la vie quotidienne pour des millions de personnes. Dans le monde entier, des appareils dotés d’une connexion Web tels que les smartphones et les tablettes sont devenus des outils essentiels pour la communication, l’information et le divertissement. Selon Statista, en 2022, le nombre d’utilisateurs uniques d’Internet mobile était de cinq milliards, ce qui indique que plus de 60 % de la population mondiale d’Internet utilise un appareil mobile pour se connecter en ligne. La possession et l’utilisation d’Internet mobile sont prévues pour continuer à croître dans le futur car les technologies mobiles deviennent plus abordables et accessibles que jamais. Cette tendance à la hausse de l’adoption d’Internet mobile est évidente dans les marchés numériques en développement où les réseaux mobiles sont le principal moyen d’accès à Internet. Le trafic Internet mobile représente environ 60 % du trafic Web. En revanche, dans les marchés axés sur le mobile comme l’Asie et l’Afrique, les connexions mobiles représentent une part encore plus importante des pages Web consultées.

L’architecture mobile est essentielle pour fournir une expérience numérique optimale

L’architecture mobile est essentielle pour fournir une expérience numérique optimale. Les entreprises doivent comprendre comment leurs clients interagissent avec leurs produits et services à travers leurs appareils mobiles et comment ces interactions peuvent être améliorées. Les marques doivent s’assurer que leurs applications mobiles sont conçues pour fonctionner correctement sur différents appareils et systèmes d’exploitation. Une architecture mobile réussie implique une stratégie de conception cohérente et cohérente qui tient compte des différents facteurs tels que la taille de l’appareil, la résolution, la connectivité et la plate-forme cible. Les entreprises doivent également prendre en compte la vitesse et la fiabilité du réseau lorsqu’elles développent des applications mobiles afin de garantir une

Source de l’article sur DZONE

/par

How to Translate Value to Executives Using an Outcome-Driven Mindset

,

An IT project is never an end in itself, but a means to attain a business objective. In this day and age, when leaders and decision-makers are exposed to buzzwords, frameworks, and tech trends constantly, it is more important than ever to take a step back and reflect on the business goal before deciding on the technological way to get there.

Decades after the advent of information technology, the challenge remains the same: to successfully apply IT practices that improve revenue streams and unlock new DevOps opportunities. Organizations urgently need to establish frameworks to manage information systems and apply them to daily operations, contributing to delivering business value and improving economic performance.

Source de l’article sur DZONE

/par

How to Write a Press Release: The Complete Guide for 2021

, ,

A press release is one of the most valuable tools in a marketing team’s arsenal. Though press releases have been around for decades, they remain one of the best ways to reach new customers, improve your brand reputation, and generate awareness. 

Press releases are also wonderfully cost-effective. Unless you’re using paid distribution channels, all you have to spend is your time to create your press release.

So, how do you get started?

What is a Press Release?

A Press Release is a short, simple, and compelling news story designed to promote the goods and services of a business. You’ll usually see these pieces of content published on industry websites, news channels, social media platforms, and even on the company’s blogs looking for awareness. 

The idea behind a press release is you provide a publication or group with all of the most valuable facts and insights into your latest newsworthy story. You might use a press release to announce a new product or to tell people about your recent partnership, for instance. 

A press release post then delivers this information to a wider potential audience by distributing the content in a range of different places. 

Why Should My Business Send Press Releases?

Why not simply tell people about your latest products and sales on social media, and leave it at that? The simple answer is Press Releases help you to gain the attention you might not get from your own media channels alone. With a press release, you can:

  • Set the record straight: In the middle of a PR disaster, a Press Release can give people the information they need to make their own decision about who’s right.
  • To improve your brand reputation: Launching press releases through well-known publications immediately boosts your credibility. The right publication shows you’re well-connected and professional. 
  • To gain media coverage: When launching a new product or service, a press release helps attract potential customers to your business and gives you more opportunities for sales.
  • To improve SEO: In the digital world, a press release allows you to earn backlinks from high-authority websites, improving your ranking.
  • To find new customers: Press publications and websites will reach a wider audience than you can find on your own. In addition, publishing press releases gives you new eyes on your business for minimal cost. 

You can send a press release for various reasons, including announcing breaking news, talking about newly launched products, discussing upcoming events, confirming partnerships, and more. It’s also worth creating a press release when new people join your executive team when you receive an award, or even if something bad happens (for crisis management)

What’s Included in a Press Release?

A press release will include different information depending on what you’re trying to accomplish. In general, PR posts feature:

  • A headline: This is where you share the most important info of your story
  • Contact details: How the media can get in touch with you
  • Location: Where you are and where the news event is taking place
  • Body copy: Information about the news event
  • Quotes: It’s common to see quotes in a press release from high-level staff
  • Boilerplate: Insights into what your organization is about

How to Write a Press Release (Step by Step)

Now you know what goes into a press release and why these tools are so valuable, it’s time to start planning your big announcement. 

Here are our top tips for creating an amazing press release.

1. Choose the Right Story

Press releases are focused on sharing valuable news with a specific audience. It would be best if you had something important and new to say, or you risk not getting your story published at all. You can’t just talk about a product or service that’s selling well (unless it’s breaking world, or brand records). 

Think about whether your PR topic is:

  • Timely: Is the event you’re talking about just about to happen, or has it happened recently? If something happened weeks or months ago, press groups aren’t going to be interested. Aside from ensuring your message is timely, make it topical too. Ensure this story is going to give something valuable to your audience. 
  • Relevant: Before you send a press release to anyone, make sure it will be relevant to the audience you’re targeting. Who does the story affect, and why is it important? What kind of benefits or opportunities will it deliver?
  • Unique: What’s unusual or unique about this story? You don’t want to comment on the same things that everyone in your industry is already talking about. 
  • Engaging: What about your story is going to make readers stand up and take notice? Is there any trouble or tension you’re going to overcome? Look at this press release from Target as an example. How can you frame your story in a way that makes people want to learn more about your business?

When asking yourself what your PR story should be about, consider whether you want to publish it if you were a publication leader. From an objective perspective, does this story have value?

2. Answer the Right Questions

A press release doesn’t just provide information. Written correctly, this content will also answer essential questions for your audience. For instance, let’s take a look at the questions you should answer, with an example. 

For this example, we’ll be looking at a social media marketing firm partnering with an SEO brand:

  • Who is doing this? What’s the name of the social media marketing firm and the SEO brand? Where do they come from? Which executives are involved?
  • Who is affected? This news would probably affect the stakeholders and shareholders for the business and the customers by providing access to new services.
  • What have the companies done? They’ve joined forces in a partnership, but which sectors and teams are actually going to be working together?
  • Where is this happening? Which area will these two companies now serve? Who will be able to access the service?
  • When did it happen? When is the partnership going to start when will customers see the first major changes?
  • Why has this happened? In this example, the why might be to offer customers more services and helpful products. 
  • Why does this matter? Why is it so important that this event is taking place for your target audience? How are they going to benefit?
  • How will you be implementing this change? For example, if you’re partnering with a new business, will you change your brand name and leadership team? Will you have a new headquarters?

3. Target the Right Sector

Like most pieces of great copy, a press release should generally be written with a specific audience in mind. The interesting thing about a press release is that you’re not just writing for the people who might be interested in your products and services. You’re also writing for a specific publication, journalist, broadcaster, or editor. 

When you’re writing your content, you’ll need to keep both audiences in mind to ensure that you get your message across. Focus on the kind of crucial messages which will appeal to your end-users and customers but address the preferences and needs of the editor too. Many publications will have guidelines to follow if you want a chance of getting your content on their site. 

If you’re sending your press release to multiple locations, you might need to look into doing several different versions of your press releases, each with slightly different wording and information, based on your target publication.

4. Get the Headline Right

There are few things more important in a press release than an amazing headline. 

A good headline will immediately attract the attention of your publication, as well as anyone who might end up reading your article. The media uses headlines to determine whether stories are worth reading or publishing. This means that you need to get attention quickly. 

Most press release headlines don’t try to be clever. There isn’t a lot of fancy language to worry about. Instead, your focus should be on sharing the main point of the press release fast.

For instance, if you’re announcing the arrival of new security measures in your business to protect hybrid workers, you might have a headline like:

  • [Company] implements end-to-end encryption for hybrid workers
  • [Company] uses new encryption techniques to support hybrid work
  • [Company] invests in encryption technology for hybrid employees

5. Use the Right Structure

Structuring a press release can be tough.

Some companies have specific requests on how your press release should look. For instance, you might have to place the date and time in a specific place. For instance, CNN always puts the date of the release before the headline:

If you don’t have to follow a specific format, you should stick with the inverted pyramid structure. This strategy involves placing the most critical information first and moving down the hierarchy to less important info – like contact details. 

When structuring your press release, make sure the headline immediately tells your customers and readers what the story is about and presents immediate value. The opening paragraph will then summarise the main factors and elements of the story, giving a fuller explanation of what the story is about. For instance, for the “[Company] implements end-to-end encryption for hybrid workers” example, the first paragraph might read:

[Company] recently announced an investment in the latest encryption tools for information at rest and transit for hybrid employees. This new security strategy is rolling out immediately to new and existing customers of [company], with access to extra features available for premium subscribers.

The second paragraph then follows up with contextual insight into why this story is important. For instance, in the example above, the second paragraph might say:

This new investment comes at a time when more employees are moving into the hybrid working model. [Company] believes that higher encryption is crucial for teams working in a cloud environment, even with access to VPNs and other security measures available. 

The third paragraph then presents details on the story, including information on who’s involved, how this story came about, and anything else that business leaders might need to know. If there is an additional paragraph, you might include some quotes from business leaders or industry authorities to add credibility or opinions. 

6. Perfect Your Writing

No matter how short or simple, any press release is an insight into your company and brand. Don’t rely on the publication company you choose to do all the editing for you. Make sure you proofread your content and ensure everything sounds fantastic. It’s also worth double-checking any details to ensure that stats and facts remain accurate. 

When boosting the writing of your press release, remember:

  • Address the topics that your readers will find most interesting: Choose relevant topics with obvious benefits and repercussions for your target audience. Don’t get bogged down in fluff, and don’t be overzealous with patting yourself on the back. It’s best to avoid too many adjectives like “world-leading” and “fantastic” when describing your brand.
  • Write in the third person: Third-person writing is common for press releases, even when you’re talking about yourself. For instance, you might say, “Dell’s marketing team recently shared information on a new computer series.” 
  • Keep it simple: Stick to one focus story per press release and try not to overwhelm your audience with too much information. Press releases are short, focused, and easy to read. If you have extra information to provide, you can make a note at the bottom of the release. The close of your PR is where you can provide contact details, links to products, and backlinks to further articles. 

Remember, a compelling, human quote can really make a difference to your press release too. This is a chance to allow the executive voices in your business to shine through. Make sure you highlight exactly why you’re so excited about the press release in the quote while using emotive language to connect with customers. For instance,

The company CEO said: “We’re proud to be offering our current and new customers access to this new security service. After working with the best encryption professionals in the industry, we’re confident we can reduce data breaches and security concerns for hybrid workers.”

7. Double-Check Your Press Release

Before you send your press releases to anyone, it’s best to do a quick check to ensure that everything sounds great and that you haven’t left any annoying errors unaddressed. Use this quick checklist to examine your content:

  • Is the release date and publishing date correct (make sure you’ve included information on any embargos)
  • Is the contact information correct and in the right-hand corner of the page? This includes the name of the company, phone number, and email address.
  • Does the formatting match the outline requested by the publication?
  • Is the boilerplate at the bottom of the template?
  • Is the headline eye-catching and meaningful?
  • Are all of the relevant details included throughout the press release in order?
  • Are names and information spelled correctly?
  • Is the press release free from any grammatical issues and complex jargon?

Make sure you include information on how to reach out to you if the publication notices anything wrong with your site’s performance. 

Where To Send Your Press Releases

Once you’ve worked through your press release (and double-checked it for quality and accuracy), you can think about where you’re going to send it. For example, you may send multiple versions of your press release to different companies and publications. Ideally, you’ll create an entire press kit, which might include pictures of your team, product, or service, as well as contact details and extra brand information. 

Some companies prefer to approach press relationships by pitching their story to a few carefully selected editors and publications. This is often a good idea if you’re trying to reach a particular audience or you want to improve your reputation by connecting with a certain brand. 

Alternatively, you can use PR wire services to send your information to multiple companies at once. There are various services online to help you get your press announcements to the right people. Options to look into include:

  • Industry publications for specific sectors (like technology or medicine)
  • Local newspapers and online news outlets
  • General news sites like Google News and Apple News
  • Blog sites that attract your target audience
  • Influencers and industry partners

Start small and gradually build a list of contacts to help you get your voice and business out there. Eventually, you’ll find it’s much easier to get publications to accept your press releases. You might even find that people start approaching you to find out if you have any upcoming news. 

Go and Get Published!

Now you’re equipped with everything you need to know to create a fantastic press release and attract new eyes to your business. The only thing to do next is to get out there and start sending your press releases to the right people. Remember, once your press release is published, make sure you promote it through your social channels, email, and website. 

 

Featured image via Pexels.

Source

The post How to Write a Press Release: The Complete Guide for 2021 first appeared on Webdesigner Depot.


Source de l’article sur Webdesignerdepot

/par

Focus on the Right — Not Perfect — Cloud-Native Transformation

,

It’s difficult to find a boardroom anywhere in the world where cloud-native transformation isn’t a top-five item on the business agenda. Businesses understand that in order to survive and keep up with their competitors, they need to lean heavily into the cloud and embrace it as part of their digital transformation strategy. According to a recent survey of C-suite executives, almost 90% of organizations now understand that cloud technology is going to be a critical step on their path to success. But are they running before they’ve learned to walk? 

Businesses that run headlong into cloud-native transformations tend to do so with an idealized view of what it is they want to achieve. They invest heavily and devote their most valuable resources to trying to achieve the perfect transformation, pinning all of their future successes on it. However, we all know that true perfection is unobtainable, and in pursuing it so doggedly we often cut corners and miss opportunities along the way. The ‘rush to cloud’ has only been exacerbated by the pandemic, pushing companies to up their investments and accelerate their plans for cloud transformation. But rather than speeding up, some of these businesses might be better off slowing down to figure out where they’re going and how to get there. 

Source de l’article sur DZONE

/par

SAP France nomme Pascal Le Nahédic, Directeur des solutions à impact écologique et sociétal et Sylvie Turcotte, Directrice avant-vente

, ,

LEVALLOIS-PERRET, France – 10 décembre 2020 – SAP France, 5ème filiale du Groupe SAP, leader du marché des logiciels d’applications d’entreprise, annonce le renforcement de sa stratégie « Green Line » avec la création d’une direction dédiée. Dirigée par Pascal Le Nahédic, celle-ci vise à aider les organisations à répondre à une de leurs priorités incontournables : améliorer leur impact environnemental et sociétal. SAP entend ainsi accélérer sur les sujets clés du développement durable.

En effet, les entreprises européennes sont face à une problématique complexe : alors qu’elle ont consacré 124 milliards d’euros l’an dernier à de nouvelles actions de réduction de leurs émissions de Co2, elles vont encore devoir doubler les investissements bas carbone pour avoir une chance d’atteindre l’objectif de zéro émission nette en 2050 fixé par Bruxelles.

Pascal Le Nahédic nommé Directeur des solutions à impact écologique et sociétal, SAP France

Pascal Le Nahédic prend les commandes des solutions à impact écologique et sociétal de SAP et sera en charge d’accompagner les clients de SAP dans le développement de nouvelles pratiques pour réduire leur empreinte sur l’environnement grâce aux technologies.

Après avoir passé 10 ans au sein du Groupe Exxon en Europe et en Asie, Pascal rejoint SAP France en 1999 en tant que Directeur de projet. En 2007, il occupe la fonction de Presales Industries. Depuis 2015, il assure le rôle de Presales Business Architect pour l’industrie ENR. Passionné par le sujet d’économie circulaire, il multiplie les initiatives d’intrapreneuriat en interne dont un projet innovant visant à aider les entreprises à réduire leurs déchets en termes de PLV (Publicité sur Lieu de Vente).

Sylvie Turcotte – Directrice Avant-Vente, SAP France

Sylvie Turcotte est à la tête de l’ensemble de l’organisation Avant-Vente pour SAP France.  Elle a pour mission de renforcer la croissance cloud de la filiale française par la mise en place de nouvelles approches avant-vente. Passionnée du milieu des technologies depuis 30 ans dont 20 ans au sein du groupe SAP. Sylvie a débuté sa carrière chez SAP Canada en 2000 comme consultante Finance, Funds management et Real Estate, avant de rejoindre l’équipe avant-vente Secteur Public pendant plusieurs années pour ensuite devenir directrice des ventes de Premium Engagement. Par la suite, elle a été nommée Customer Solution Director (CSD) puis Directrice de l’équipe Digital Core (Finance et Supply Chain) au niveau de SAP Canada, rôle qu’elle occupait depuis 3 ans.

The post SAP France nomme Pascal Le Nahédic, Directeur des solutions à impact écologique et sociétal et Sylvie Turcotte, Directrice avant-vente appeared first on SAP France News.

Source de l’article sur sap.com

/par